When we first started answering questions on Quora, we wanted to build visibility in our target market. Eventually, we learned a lot about the market and the other webinar tools.
First, define your goals. What do you expect from this webinar? This will help you determine what kind of presentation you want to give. It will drive the whole content creation process and even the tools you choose to use.
Eventually, this will be the first attribution factor of conversion in the registration process. Your webinar title can act like a newspaper headline and draw in your audience. Great headlines make people want to hear what you have to say.
Again, be specific. You probably want to get something from this event, otherwise you wouldn't spend so much time on this! Find actionable metrics.
Sometimes a sales pitch is ok, but context is important. When you are doing a demo webinar or an onboarding webinar, people are coming specifically to learn about your product. Promoting your product at these points makes sense. Otherwise, it's better to avoid beind pushy.
Your webinar needs to be easy to attend. Tools that require downloads, have bad onboarding processes, or complicated registration logistics are a no-go. Find a webinar tool that solves these common problems.
People will register and not come, but that doesn't mean that they aren't worth following up with. In fact, a large number of registrants do not plan on attending the webinar at all! They sign up so they have access to the replay afterwards, so that they can watch it later on their own time.
In every use case, it is always great to have guests when hosting a webinar. Experts add legitimacy to your webinar. The ideal number of guests maxes out at two, as having more than two guests can affect your retention rate.
Even if you're not doing a lead generation webinar, try to drill down into your data. Data is great for improving your content as well. But not every webinar tool provides relevant data.
Okay, we admit it- we're kindof biased on this one! But to keep it simple, the best webinar software fixes problems and drives your business. Existing webinar tools have some issues.
Here are the main problems:
You should look for a tool that will solve those problems 😉
The common idea is that you should:
Never underestimate your content during the webinars. If you produce something high quality, people might talk it and share your content. This will give you more acquisition leverage the next time.
My personal favorites are :
They all have two things in common: solid promotion and great contnet. It's no surprise that webinars have become their main source for leads.