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There’s strong chance you need advice on hosting a virtual event for your business or improving your webinar landing page. \n\nVirtual conferences are a great way to promote your work and engage wider audiences. Creating a virtual event space for real-time communication with virtual attendees allows you to deliver valuable content to your clients or customers, while amplifying the voice and vision of your company, getting to know your online community and embracing all the opportunities of event partnership.\n\nThat’s why we’ve written up several comprehensive guides to making your virtual event a hit. Plus, you’ll get a wealth of social media promotion and virtual event ideas for your business, including tools for webinar promotion and advice for incorporating video conferences and event partnership into your marketing strategy. \n\nTake a look at seven strategic partnership examples including affiliate marketing and distribution partnership and try out our content ideas for social media event marketing and partnership marketing to boost your social media metrics. But first, you may be wondering how to encourage participation in virtual meetings or run an interactive event. We can tell you how to host engaging virtual events! And if you're asking yourself \"what is a webinar?\" before you even begin with webinar online marketing, that's OK too! These posts answer all your questions—even the simple ones.","Get virtual event ideas and elevate your marketing strategy with interactive events, event partnerships, and social media event promotion. ",{"id":2244,"alternativeVersions":2245,"_locales":2249,"fillerTextTitle":2250,"fillerTextText":2251,"name":2162,"seoDescription":2252,"slug":2163},"118558296",[2246,2247],{"locale":1452,"value":2163},{"locale":1456,"value":2248},"ventes",[1452,1456],"How to sell products online","Is your sales team ready for an upgrade? These blog posts are for sales managers and account executives who need sales training to get up to speed with using video for sales and customer engagement. \n\nAny sales professional worth their salt will know that dull sales meetings are a straight road to customer churn. Because when it comes to meeting sales targets in a digital world, you need to know how to upsell during your product demo and deliver seamless customer onboarding (and client onboarding) using product demo videos and sales webinars. So, get ready to optimize your client onboarding process with better virtual selling videos and cross-selling advice.\n\nWith these Livestorm guides to video engagement for sales, you’ll never host a boring sales meeting again. These articles will help you onboard and retain customers with a sales meeting agenda that focuses on customer engagement. Find out how to use customer training to build a great customer education strategy and banish churn for good. And get the low-down on all the best customer onboarding tools to start using right now (time for a quick Loom, anyone?).\n\nOn top of all that, you can check out our top customer success metrics—from Customer Lifetime Value (LTV) to Monthly Recurring Revenue (MRR)—to help you accurately measure your progress and position yourself as a market leader. ","Learn how to sell online, minimize customer churn and increase customer engagement thanks to these resources.  ",{"id":2254,"alternativeVersions":2255,"_locales":2259,"fillerTextTitle":2260,"fillerTextText":2261,"name":2173,"seoDescription":2262,"slug":2174},"118558300",[2256,2257],{"locale":1452,"value":2174},{"locale":1456,"value":2258},"ressources-humaines",[1452,1456],"How to manage a remote team and improve internal communications","CEOs, managers, and HR teams at SMEs are all thinking differently since the rise of remote working. It’s clear that remote work and hybrid workplaces are here to stay, but virtual office management isn’t always easy.\n\nCompanies like yours need to know how to welcome a new team member virtually, give them an amazing remote orientation, and improve HR communication for existing remote employees while implementing futureproof plans for remote team building. \n\nTo help you get started, we’ve compiled all our expertise on improving your company onboarding workflow for both hybrid and fully remote employees, virtual onboarding best practices for the four phases of onboarding, and using onboarding technology for an automated employee onboarding process. \n\nWhile you’re here, learn why a good onboarding session and remote team activities are so important for fostering a great employee experience even in a totally virtual office, and test out activities like storytelling workshops, book clubs, and personality tests. \n\nAnd if that weren’t enough, dive into the challenges and benefits of working from home (whether it’s battling motivation or loving wearing whatever your want) and set up your home office for remote work with all the right tech and a perfectly curated back drop for video calling.","Discover tips on virtual office management, remote employee onboarding, and HR communication in these resources for the virtual office.",{"id":2264,"alternativeVersions":2265,"_locales":2267,"fillerTextTitle":2268,"fillerTextText":2269,"name":1894,"seoDescription":2270,"slug":1896},"118558297",[2266],{"locale":1452,"value":1896},[1452],"How to engage students in remote learning","This content bank for virtual instructors, educators, and tutors will demonstrate how to be a good online teacher and help you get confident using virtual classrooms and online teaching tools.\n\nVirtual education can be a tricky field to master with so many barriers to online learning and hybrid learning. Online students do experience some problems with remote learning, but that doesn't mean you can't optimize your virtual training sessions for maximum student engagement. \n\nWith step-by-step guidance from Livestorm, you'll gain a deeper comprehension of online learning terms like Virtual Learning Environment (VLE) and Learning Management System (LMS), as well as the various platforms and software that support them (such as Wooclap and Edmodo).\n\nNot only will you achieve the best engagement strategies for virtual education and webinar training, but you'll uncover all the insight you need to become the best virtual teacher for your online course. Etiquette could be a good place to start for you, so don’t miss our piece on establishing virtual classroom rules for a positive learning environment.\n\nThen, decide which teaching platform will help you deliver completely remote or hybrid learning, and check the many ways to improve student engagement such as using breakout rooms, emoji reactions, and fun quizzes.","Browse expert advice for virtual instructors and teachers on how to engage students in remote learning, use online teaching tools, and deliver online classes.",{"id":2272,"alternativeVersions":2273,"_locales":2282,"fillerTextTitle":2283,"fillerTextText":2284,"name":2285,"seoDescription":2286,"slug":2277},"120138866",[2274,2276,2278,2280],{"locale":1449,"value":2275},"fernbestimmung",{"locale":1452,"value":2277},"remote-communication",{"locale":1454,"value":2279},"comunicacion-remota",{"locale":1456,"value":2281},"travail-hybride",[1452,1456,1454,1449],"How to improve remote communication","Any business owner, sales rep, or freelancer should know how to leveredge video engagement for business communication. Most employees want hybrid working and potential clients and investors much prefer connecting via a virtual meeting or online chat than spending time and money on excessive travel. \n\nA strong video engagement platform can do wonders for remote communication of any kind, whether that's freelancers, teachers, or even lawyers. Maybe you’re a lawyer and want to know about holding court arraignments via video call. You can find answers right here. \n\nNot sure what video engagement actually is? Livestorm can help! We've got loads of resources to help you harness video chat to increase stakeholder engagement when communicating remotely. We’ll also cover the basics: from understanding what web conferencing is and setting up an automated webinar, to knowing the benefits of using a video engagement platform in the workplace and choosing the right software for your sales and marketing funnel. \n\nVideo calls are far more personal than conference calls without video, so it's the only way to go if you want to elevate your remote communication strategy. Whether it's recording an on-demand webinar or making the most of engagement features like screen sharing, live Q&As, online surveys or online polls—we can help you introduce video engagement to your internal and external communication strategies.","Remote communication","Improve remote communication in your organization and engage stakeholders thanks to these video conferencing guides and resources.",{"id":2288,"alternativeVersions":2289,"_locales":2294,"fillerTextTitle":2295,"fillerTextText":2296,"name":2297,"seoDescription":2298,"slug":2291},"49465",[2290,2292],{"locale":1452,"value":2291},"product-updates",{"locale":1456,"value":2293},"actualites-livestorm",[1452,1456],"Where can I find Livestorm company updates?","If you’re an entrepreneur or startup company and you want startup news from Livestorm all about what we’re up to, you're in the right place! Discover what is happening during each funding round as well as major product updates and launches in these articles.\n\nRemember when we launched usage-based enterprise pricing or raised a $30m series B to accelerate product development and help us expand into North America? What about when we supported French companies to offer our services through the pandemic? Didn’t read these stories? You missed out! \n\nThis blog segment is for small business owners and tech startups looking for big company updates and many other topics. You’ll get valuable insights into the world of video conferencing, where you can host webinars and startup events to grow your audience and find out how to choose the right webinar software for your business goals. You’ll be first in line to use video engagement tools to elevate your virtual events and compete with other unicorn companies in your specific industry. \n\nAnyone growing a remote business in need of startup funding will be interested in our take on using virtual meetings to create a fantastic virtual working culture and deliver pitches to potential clients and stakeholders to secure startup business funding. Ready to join an ever-growing startup community and hear our c-level’s vision for the future of video engagement? Let’s go! ","Company updates","Find out the latest company updates and video engagement insights from Livestorm in these articles intelligible for anyone in the startup community.",{"id":2300,"alternativeVersions":2301,"_locales":2305,"fillerTextTitle":2306,"fillerTextText":2307,"name":1839,"seoDescription":2308,"slug":1833},"RFXn9yncRnG5zOdpmDcdtw",[2302,2303],{"locale":1452,"value":1833},{"locale":1456,"value":2304},"sante",[1452,1456],"How to create high-impact healthcare online events","Explore our comprehensive healthcare webinar content blog, which features a wealth of insightful discussions and expert panels from industry leaders across various sectors of healthcare. Dive into a wide array of topics that cover the latest trends, innovations, and challenges facing the healthcare industry today. You'll discover valuable resources, including in-depth articles, research findings, and practical tips that are meticulously curated to enhance your understanding and keep you informed about the evolving landscape of healthcare. Our blog also provides case studies and real-world examples that illustrate the impact of these trends on patient care and health outcomes. Join us to deepen your knowledge, engage with thought-provoking content, and stay ahead in this critical field—empowering yourself to make informed decisions in your professional journey!","Explore our healthcare webinar content blog, featuring insightful discussions, expert panels, and valuable resources to enhance your understanding of the latest trends and innovations in the healthcare industry.",{"id":2310,"alternativeVersions":2311,"_locales":2314,"fillerTextTitle":2315,"fillerTextText":2316,"name":1852,"seoDescription":2317,"slug":1854},"dsz4ZxDvSQacP_7z_rsDsA",[2312,2313],{"locale":1452,"value":1854},{"locale":1456,"value":1854},[1452,1456],"How to create high-impact finance online events","Essential Guide to Online Finance Events: Tips and Insights\n\nDiscover the latest trends in finance through engaging online events. Whether you're looking to enhance your investment skills or learn about personal finance, these virtual gatherings offer valuable insights from industry experts. Join webinars, participate in virtual conferences, and explore interactive workshops to boost your financial knowledge. Stay updated on key topics, network with like-minded individuals, and elevate your financial literacy from the comfort of your home. Don't miss out on the opportunity to gain expert advice and connect with the finance community through online events!","Explore our finance webinar blog to gain valuable insights into the latest trends, strategies, and tips for managing your finance online events effectively. ",[],{"id":1732,"ctaUpgradeNow":1740,"ctaGetStartedForFree":1737,"ctaGetDemo":1790,"faqTitle":2320,"keyTakeaways":2321,"minRead":2322,"noCreditCard":2323,"noInstall":2324,"readTheCustomerStory":2325},"Frequently Asked Questions","Key Takeaways","min. read","No credit card needed","No installation required","Read the customer story",[2327,2446,2674,2729],{"id":2328,"alternativeVersions":2329,"_locales":2332,"_publishedAt":2333,"_updatedAt":2334,"trackName":1495,"trackingBreadcrumbTitle":1495,"blogPostCategory":2335,"blogPostAuthor":2337,"cluster":2346,"content":2371,"coverImage":2388,"coverWithImgix":2393,"bottomContentOffer":1629,"date":2399,"headerCta":1629,"inlineContentCard":1629,"inlineTextCta":1629,"relatedArticles":2400,"relatedPillarPage":1629,"seoDescription":2401,"sidebarContentCard":1629,"faqItems":2402,"subtitle":2428,"title":2429,"slug":2331,"takeaways":2430},"49549",[2330],{"locale":1452,"value":2331},"building-authority",[1452],"2026-06-19T10:23:01+02:00","2026-06-19T10:22:43+02:00",[2336],{"id":2232,"name":2155,"slug":2156},{"id":2338,"avatar":2339,"jobTitle":2342,"name":2343,"shortDescription":2344,"slug":2345},"43916",{"id":2340,"url":2341},"46670914","https://www.datocms-assets.com/1127/1653052384-gillesbertaux-co-founder-and-ceo-edited.png","CEO and co-founder","Gilles Bertaux","Gilles Bertaux is CEO and co-founder of Livestorm, where he helps build the future of end-to-end video engagement. Gilles is a frequent speaker on tech industry topics.","gilles-bertaux",{"id":2347,"bottomContentCardCtaTitle":2348,"bottomContentCardText":2349,"bottomContentCardTitle":2350,"displayCustomerLogoSection":1629,"headerCtaText":2351,"headerCtaCtaTitle":2348,"inlineContentCardCtaTitle":2348,"inlineContentCardCtaLink":1495,"inlineContentCardImage":2352,"inlineContentCardTag":2358,"inlineContentCardTitle":2359,"inlineContentCardText":2360,"pushCover":2361,"pushCtaLink":1503,"pushCtaTitle":2348,"pushTag":1495,"pushTitle":2367,"relatedContentOffer":1517,"relatedPillarPage":1517,"relatedPillarPageTitleOfTheBlock":2368,"textBasedInlineCtaText":2369,"title":2370,"urlForTheCta":1503,"withoutContentOffer":1629},"108394788","Sign up for free","Create a better experience for your attendees and less stress for your team.","Get started for free","Get started with Livestorm for free: host engaging meetings and events.",{"id":2353,"alt":2354,"height":2355,"url":2356,"width":2357},"44499523","woman wearing headphones and a blue blouse looking at a computer screen and smiling while taking notes during a video conference",560,"https://www.datocms-assets.com/1127/1646928930-video-conference.jpg",627,"Video engagement","Experience powerful video engagement","Livestorm helps teams collaborate and deliver memorable live or on-demand video experiences.",{"id":2362,"alt":2363,"height":2364,"url":2365,"width":2366},"46249026","Tips, Ideas & Tools to host great virtual meetings",3775,"https://www.datocms-assets.com/1127/1649171553-shutterstock_1368244235.jpg",5662,"Drive engagement and deliver results with Livestorm","Learn more on the topic","Host engaging meetings and events with Livestorm.","Default cluster",[2372,2376,2385],{"id":2373,"__typename":2374,"text":2375},"49889","TextRecord","Building authority within your target market is essential to gaining traction, especially in the early days. In a competitive market, people don’t just buy products. They buy solutions to their problems.\n\nWhen we started Livestorm our main concern in terms of marketing was gaining visibility within a competitive market: the web-conferencing market.\n\nAfter a few months of existence, we had some pretty good results. We've gathered a few best practices about what to do when you start from scratch.\n\nHere's what it's like to build authority and how to do it.",{"id":2377,"__typename":2378,"image":2379},"49890","ImageRecord",{"id":2380,"alt":2381,"height":2382,"url":2383,"width":2384},"114921","Graph about online brand authority",1372,"https://www.datocms-assets.com/1127/1492608431-screenshot_2016-09-26_17-33-16-png.png",2616,{"id":2386,"__typename":2374,"text":2387},"49891","## 1. Answering questions and solving problems \n\nThis is a basic principle you can apply to several aspects of life, not only in the professional environment. \n\nIf you want to be perceived as a problem solver in any area, you have to solve other’s people problems. Pretty obvious.\n\nOk, now how do you find people that are struggling in a specific area? Try seeing things from someone else's point of view. Where would you go if you were in the same situation?\n\nLet’s say you are solving a developer problem. Usually this niche goes to  forums, Stackoverflow, IRC or even Slack communities to find help.\n\nFor more “business” related queries, like if you are struggling with lead generation, you can go to Quora. Quora is a great way to create authority. \n\nThe main advantage of all this is that you will not only build authority in your market, but you will drive highly qualified traffic to your website. It’s simple math: people buy products built by “experts” in their field.  \n\nOne of the best examples I have encountered regarding Quora was when I was working for TOTEMS (now acquired by Stripe), an influencer marketing suite for Instragram. Quora was their first source of traffic generation!\n\nHere’s what [Thibaut Davoult](https://twitter.com/thibautdavoult), former Marketing Manager at [TOTEMS](https://angel.co/company/totems) told me:\n\n>Quora is an effective platform to build market authority early on. It's a long term game as you'll have to build authority on Quora first. But once your first few answers get upvoted, your profile will consistently rank up, and you'll get asked for more answers.\n\n>You should really aim to write a great answer every time, but be especially careful with your first few ones. For example at TOTEMS (then Nitrogram), I wrote a long, funny and hopefully insightful answer on [\"Why does Instagram user nala_cat have so many followers?\"](https://www.quora.com/Why-does-Instagram-user-nala_cat-have-so-many-followers).\n\n>I remember spending more than a day to craft it, and I came back to update it a few times after. It was all worth it because it's been viewed over 40k times since\n\n### How we do it at Livestorm\n\nQuora has been a huge help for us at the early days to drive traffic and acquire a solid emails list of beta users.\n\nAt the time, I was looking for niche of people struggling with their current webinar solution and looking for an alternative. The web-conferencing topic on Quora was exactly what I was looking for. Low volume of answers, aka not much competition but many questions left unanswered. \n\nSo that was it, I started to answer, each day, one or two long detailed answers at the time. Then I would share it with my team mates, network and ask for upvotes. \n\nAt some point, I got featured as **most-viewed writer** for a topic with **over 20K views** (all-time) on my answers. \n\nAs for the traffic, Quora was for a long-time our **number one source of traffic**. It was very highly qualified, we even got **25% conversion** at some point for each visitor from Quora. Crazy. \n\n## 2. Building free tools, content and side-products\n\nActually, this point is kind of an extension of the first one. When you build a side product for \"X\" subject, you are basically giving away your know-how on said subject for free.\n\nThe idea is simple. Let’s pretend you are a cold emailing software. \n\nWith time, you get some good experience with cold emails. You know what works and what does not in terms of reply and conversion ratios. \n\nHowever, people are struggling with those aspects of cold emailing and if you help them you are not giving away your product for free. \n\nTherefore, you can share that knowledge by giving away free email templates, or better, creating a tool to generate templates. You will get love letters and traffic from sales people (your target probably).\n\nEmails are actually a great example. The best example of side products I’ve seen this year was undoubtedly [GoodEmailCopy](http://www.goodemailcopy.com/) from [Front](https://frontapp.com). \n\nThey managed to put together a list of great emails copy from awesome companies for each stage of your customers lifecycle.\n\nHere’s what [Blake](https://twitter.com/blakekraft), Senior Account Executive at Front, told me about GoodEmailCopy:\n\n>The idea for Good Email Copy evolved from a research project at Front. Our goal was to compile content from our favorite brands to help us formulate how we wanted our content to read. In the spirit of collaboration, Mathilde decided to share what we've compiled so that other companies benefit. Her Product Hunt post helped spark a great discussion around good content as well as increased awareness about what we're doing here at Front!\n\n### How we do it at Livestorm\n\nAt Livestorm, we are still experimenting stuff to build authority using side products and got some exciting results. \n\nFor instance, the first thing I did was to put up together my answers on Quora to create a guide to webinars on best practices for organising, presenting, promoting your webinars. \n\nUsing Drip, and thanks to their blueprint, I was to able to create a 5 days free email mini-course in no-time. It’s available here btw if you want to check it out.\n\nAs we say we are still experimenting. We also released a bunch of other things to help you with your webinars such as a [webinar dashboard template spreadsheet](https://livestorm.co/blog/how-to-create-webinar-dashboard-google-spreadsheet-template). \n\n## 3. Build reputation in your niche communities\n\nOftentimes, authority is  about reputation and peer recognition. To effectively build authority you have to check two boxes:\n\n* Helping your target customers in your field.\n* Being acknowledged by other experts as an expert yourself.\n\nThat’s trickier. There’s no cheating with experts. \n\nLet’s take our cold email software example. You helped some sales reps with their email. Great. \n\nNow, it’s time to be acknowledged by sales experts and influencers as a reference on their own field. \n\nYou will probably have to convince Steli Efti from [Close](https://blog.close.com/) or Alen Majer that you actually know what the hell you are talking about. Get some kind of seal of approval.\n\nA great way to pop in their radar and put your content in front of them is to invest time and energy in small niche communities related to sales or marketing, but the same goes for every industry actually. \n\nIf you look for closed Facebook Groups you will find tons of niche communities. I even found one around [home decoration for mothers](https://www.facebook.com/groups/homedecoratingmummas/) with over 30K active members. That’s actually a super interesting niche.\n\n### How we do it at Livestorm\n\nWe are still building our reputation in our own niche target communities. There’s no secret, just get involved, help people out and create value for the community. \n\nI am not saying we’re quite there yet but we are starting to get significant results and word to mouth is growing fast. \n\nI don’t any significant data to show you yet but what I can say is that our most happy customers and engaged business contacts come from those communities.\n\n## 4. Don’t overlook SEO long tail keywords\n\nAuthority is not only perceived. It can be algorithmically measured by search engines. If Google considers you are relevant enough to be in first page of a specific keyword, then you probably are.\n\nI deliberately said long tail keywords because it’s a good strategy, even early on, to spot very targeted keywords around your niche struggles. \n\nIt’s even easier to get keyword ideas: search for the questions in Quora for example. If someone is struggling about cold emails performance, maybe you can start searching with that expression.\n\n“Cold email template” is getting between 1K and 10k monthly searches with a low competition.\n\nThere’s a great post by Jason Acidre, CEO at Xight Interactive, on Moz about building brand authority in SEO. Written in 2014 but still amazingly relevant:\n\nBuilding on your brand's topical expertise is probably the fastest way to go when you're looking to build a name for yourself or your business in a very competitive industry. There are a few reasons why:\n\n* Proving your field expertise in one or two areas of your industry can be a strong unique selling point (USP) for your brand.\n* It's easier to expand and delve into the deeper and more competitive parts of your industry once you've already established yourself as an expert in your chosen field.\n* Obviously, search engines favour brands known to be experts in their respective fields. \n\n### How we do it at Livestorm\n\nWe started this very early on as I said. We spotted some really interesting keywords for us without much competition. \n\nIn order to spot them I went through a small process you can easily replicate:\n\n1. Establish a list of keywords using Ubersuggest, Keyword planner, etc.\n2. Analyse competition and competition with Adwords\n3. Add an arbitrary business value to each keyword from A to D\n4. Generate a score and add a opportunity: true/false depending on the score.\n\nThat’s basic SEO keyword planning. Now that you have your keyword list to focus on you can create content based on that. \n\nActually, webinars are a good way to create content and repurpose it across different channels and therefore maximize your chances to get visibility. \n\nWe create webinars or video content, then create a blog post, YouTube video and maybe even a Slideshare. All those channels will then link to each other.\n\n## 5. Partner with your market niche experts\n\nSometimes, when you begin, you just don’t have the shoulders to talk on certain topic. \n\nIf you are a lead generation software for example, sometimes you will need to talk about specific [sales topics](https://livestorm.co/resources/guides/virtual-selling). And maybe you don’t have the expertise in sales.\n\nA nice way to achieve that is to reach out to an expert and ask for a quick interview or, even better, a webinar. \n\nTo look cool hang out with the cool kids.\n\n### How we do it at Livestorm\n\nWe recently started doing this at Livestorm. We released a new serie of live talks in French called SaaSCast. We have live discussion around SaaS topics such as growth, admin, or customer success.\n\nBesides being a great way to get some visibility on our target market and be next to awesome companies, it has been a lot of fun! \n\nIt’s super easy to set up, it’s spontaneous, and the replay is as interesting as the live conference. \n\nPlus, we recycle it as a blog post, a [Slideshare](https://slideshare.net/rumblelive) and a [podcast](https://soundcloud.com/livestormapp) with just the audio. \n\n## 6. Build a great product\n\nDoh. Well, the best way to build authority is still to deliver a great product to your users. There’s no cheating. If the product sucks, well it will be hard for you to justify your authority in your fields. The shoemaker's son should not go barefoot, not in this case.",{"id":2389,"alt":1517,"height":2390,"url":2391,"width":2392},"114402",3205,"https://www.datocms-assets.com/1127/1568897446-building.jpg",4808,{"id":2394,"alt":2395,"height":2396,"url":2397,"width":2398},"14595255","Man working",4480,"https://www.datocms-assets.com/1127/1619629307-how-to-to-build-authority-within-your-target-market.jpg",6720,"2016-09-26",[],"In this article, discover 6 tips with concrete examples to build authority in your target market and build a successful company.",[2403,2408,2412,2416,2420,2424],{"__typename":2404,"id":2405,"question":2406,"answer":2407},"BlockFaqRecord","Zz-yreuMRGywPDV2Q0OsUQ","What does it mean to build authority in your industry?","\u003Cp>Building authority means becoming a trusted source people turn to for guidance and expertise. You earn it by consistently sharing valuable insights, backing up claims with evidence, and demonstrating results over time.\u003C/p>\n",{"__typename":2404,"id":2409,"question":2410,"answer":2411},"ChHNilkLQb2UomGKl8a0lg","Why is building authority important for businesses?","\u003Cp>Authority helps you stand out in crowded markets, builds trust with potential customers, and positions your brand as a credible leader. It directly influences buying decisions because people prefer to purchase from experts they recognize and trust.\u003C/p>\n",{"__typename":2404,"id":2413,"question":2414,"answer":2415},"asC-GdRbQ66cnQ7Tf-3Oug","How can webinars help build authority?","\u003Cp>Webinars let you teach live, answer questions in real time, and showcase your expertise directly to your audience. You can repurpose recordings into evergreen content and use engagement data to refine your messaging and demonstrate thought leadership.\u003C/p>\n",{"__typename":2404,"id":2417,"question":2418,"answer":2419},"RQ79X752SiKivmK87FkDcA","What are the key characteristics of an authoritative brand?","\u003Cp>Authoritative brands are consistent, credible, and helpful, and they back up what they say with proof like case studies and data. They show up regularly where their audience learns and make complex topics easy to understand.\u003C/p>\n",{"__typename":2404,"id":2421,"question":2422,"answer":2423},"GrYO0ihHQQeilELF3UT6JQ","How long does it take to build authority?","\u003Cp>Building authority takes consistent effort over time, not overnight success. Regular content creation, community engagement, and visible proof of expertise compound to establish recognition and trust with your target audience.\u003C/p>\n",{"__typename":2404,"id":2425,"question":2426,"answer":2427},"WfqBxBk2QZ2WaT1CaW5JkQ","What role does consistency play in building authority?","\u003Cp>Consistency reinforces your expertise and keeps you top of mind with your audience. Showing up regularly with valuable content, whether through webinars, articles, or social posts, signals reliability and commitment to your field.\u003C/p>\n","Building authority within your target market is essential when you want to gain some early traction. Here are our two-cents on what’s like to build it from scratch.","How to Build Authority Within Your Target Market",[2431,2434,2437,2440,2443],{"id":2432,"text":2433},"DTkqO5y2RymK4QcVjdVTEw","\u003Cp>Authority building relies on consistently solving target customers’ problems and being recognized as an expert by peers.\u003C/p>\n",{"id":2435,"text":2436},"PVgbyBU6RdmO4t5APVkFcA","\u003Cp>Platforms like Quora have provided early-stage companies with highly qualified traffic and conversions, with reported conversion rates of up to 25%.\u003C/p>\n",{"id":2438,"text":2439},"ELqYFomoQCaeB2e0VO0Waw","\u003Cp>Developing free tools, side products, and in-depth content, such as guides or mini-courses, is shown to share expertise and attract target audiences.\u003C/p>\n",{"id":2441,"text":2442},"BUCKufYGRk6N6sYhc8G_mg","\u003Cp>Participation in niche communities and partnerships with established experts has fostered brand reputation and increased visibility within competitive markets.\u003C/p>\n",{"id":2444,"text":2445},"dD7CGyC2SIqy407mJF6Diw","\u003Cp>Identifying and targeting long-tail SEO keywords with low competition has resulted in measurable organic growth and enhanced online authority.\u003C/p>\n",{"id":2447,"alternativeVersions":2448,"_locales":2455,"_publishedAt":2456,"_updatedAt":2457,"trackName":1495,"trackingBreadcrumbTitle":1495,"blogPostCategory":2458,"blogPostAuthor":2460,"cluster":2469,"content":2504,"coverImage":1517,"coverWithImgix":2616,"bottomContentOffer":1629,"date":2621,"headerCta":1629,"inlineContentCard":1629,"inlineTextCta":1629,"relatedArticles":2622,"relatedPillarPage":1629,"seoDescription":2623,"sidebarContentCard":1629,"faqItems":2624,"subtitle":2623,"title":2657,"slug":2452,"takeaways":2658},"f0rip2ZFQIqJngFiilCV5Q",[2449,2451,2453],{"locale":1449,"value":2450},"inhalte-neuverwerten",{"locale":1452,"value":2452},"repurpose-content",{"locale":1454,"value":2454},"reutilizar-contenido",[1452,1454,1449],"2026-06-18T17:47:52+02:00","2026-06-18T17:47:51+02:00",[2459],{"id":2232,"name":2155,"slug":2156},{"id":2461,"avatar":2462,"jobTitle":2465,"name":2466,"shortDescription":2467,"slug":2468},"150611145",{"id":2463,"url":2464},"50510853","https://www.datocms-assets.com/1127/1688695141-pp-brillixa-herdhiana.jpg","Senior Growth Manager","Brillixa Herdhiana","Brillixa joined Livestorm as Growth Manager in 2021. Her experience enables her to contribute to business growth through lead generation from ads and organic channels.","brillixa-herdhiana",{"id":2470,"bottomContentCardCtaTitle":2471,"bottomContentCardText":2472,"bottomContentCardTitle":2473,"displayCustomerLogoSection":1671,"headerCtaText":2474,"headerCtaCtaTitle":2475,"inlineContentCardCtaTitle":2475,"inlineContentCardCtaLink":1495,"inlineContentCardImage":2476,"inlineContentCardTag":2482,"inlineContentCardTitle":2483,"inlineContentCardText":2484,"pushCover":1517,"pushCtaLink":1495,"pushCtaTitle":1495,"pushTag":1495,"pushTitle":1495,"relatedContentOffer":2485,"relatedPillarPage":1517,"relatedPillarPageTitleOfTheBlock":2368,"textBasedInlineCtaText":2503,"title":2483,"urlForTheCta":1495,"withoutContentOffer":1671},"E7oQMXsdQOuUbtLWj_7gxQ","Discover now","Engagement, 2026 strategies, AI usage… Discover what our major study of 850+ webinar experts reveals, plus an analysis of our 2025 data.","Compare your performances to +850 go-to-market leaders","Download the Webinar Marketing Benchmark Report","Download now",{"id":2477,"alt":2478,"height":2479,"url":2480,"width":2481},"ATHmjHDoRSaTFMpZpxDNgA","The pipeline truth",2888,"https://www.datocms-assets.com/1127/1773661737-report-25-en.png",4300,"E-book","Webinar Benchmark Report 2026","Registrations, attendance, seasonality... Compare your performances to +850 peers and discover what really works, thanks to Livestorm internal data analysis.",{"__typename":2102,"id":2103,"trackName":1495,"trackNameFallback":2108,"backgroundImage":2486,"coMarketing":1671,"ebook":2492,"resourceFileExternal":1495,"image":2495,"resourceType":2497,"shortDescription":2502,"slug":2111,"title":2108},{"id":2487,"alt":2488,"height":2489,"url":2490,"width":2491},"48563167","Livestorm grey background",9831,"https://www.datocms-assets.com/1127/1665476874-grey-blue.jpg",12288,{"pdf":2493},{"url":2494},"https://www.datocms-assets.com/1127/1770199951-livestorm-webinar-benchmark-report_en_compressed.pdf",{"id":2496,"alt":1517,"height":2105,"url":2106,"width":2107},"Jz4VG0w9SdWasQ807Qj1Bw",{"id":2498,"color":2499,"cta":2500,"icon":2501,"name":2110},"23823627","pale-red","Download",{"id":2002,"name":2003},"Drive more registrations, boost attendance & multiply content 13x. Based on 7M+ registrations, 33K sessions + 850 go-to-market leader insights.","2026 Webinar Benchmark Report: 7M+ registrations and 33,000 webinars analyzed to uncover what drives the performance of an online event.",[2505,2508,2512,2515,2518,2521,2529,2532,2535,2538,2546,2549,2552,2555,2563,2566,2574,2577,2585,2588,2596,2599,2607,2610,2613],{"id":2506,"__typename":2374,"text":2507},"A01oKy2BRky5ZYXxh1p8Dg","Wish that podcast you spent hours producing could reach more listeners? Want to get your latest video series in front of more viewers? Repurposing makes it easier for your audience to consume your content and creates more value for the business.\n\nThe pressure to produce more is real. A 2026 study by Marketing Week found that 65% of marketers have felt overwhelmed in their role over the past year while Gartner data shows marketing budgets dropped 15% globally. Repurposing isn't just a nice-to-have efficiency trick. For most teams, it's how they stay visible without burning out.\n\nIn this article, we'll cover how to repurpose content, why you should prioritize this approach, and best practices to follow. We'll also include examples of repurposed content you can use to guide your strategy.\n\n\n## What is content repurposing?\n\n**Content repurposing is the process of reusing written, visual, audio, and video content across different channels, often by transforming it into new formats.** This practice makes the content accessible to a larger audience.\n\nIt's important to note that repurposing isn't the same as simply sharing content. **Repurposing generally involves modifying the content or changing its format—such as recapping a virtual event in an email newsletter.**\n\n\n## Why it's so important to repurpose content\n\nNeed to get buy-in for your content repurposing strategy? Here's why this approach is crucial for [marketing teams](https://livestorm.co/teams/marketing).",{"id":2509,"__typename":2510,"youtubeLink":2511},"NkhXSaVtRiWwdOP-zyqYfA","ContentYoutubeVideoRecord","https://www.youtube.com/embed/JhKRXl8tf2c",{"id":2513,"__typename":2374,"text":2514},"N0HSzVc5TziuAHJj2wVkQA","### Reach a wider audience\n\n**One of the biggest perks of repurposing is the ability to get your content in front of more people.** For example, say your virtual event attracts 1,000 attendees—but your goal is to reach 1,500 people.\n\nYou can make progress toward that goal by turning sessions and takeaways into new content formats. Then, you can easily [promote your online event](https://livestorm.co/blog/14-ideas-for-promoting-your-next-online-event) across different marketing channels.\n\n\n### Connect with customers on new channels\n\nWant to get better results from your blog, podcast, or [video marketing](https://livestorm.co/resources/guides/video-marketing)? Producing more of the same content may not help you reach that goal.\n\nInstead, rethink your content marketing strategy and turn what you already have into new formats. This way you can **connect with your [ideal customer profile](https://livestorm.co/blog/ideal-customer-profile) (ICP) on more channels—such as sharing blog snippets on social media**.\n\n\n### Accelerate content production\n\nTo stand out in a crowded space, your brand has to be visible. That's why many brands pump out social media posts, infographics, and viral videos as fast as they possibly can.\n\nFor big firms with internal marketing teams, this might not present much of a problem. But for smaller, more agile players, creating enough content can be quite the challenge.\n\n**Repurposing is a great way to accelerate content production without sacrificing quality.** This approach allows you to produce a steady stream of content without breaking a sweat or getting left in the (digital) dust.\n\nIn a Livestorm study of [800 B2B marketers](https://livestorm.co/webinar-benchmark-report-2026) who organize webinars, 32% cited lack of time or bandwidth as the number one barrier to reusing their webinar content, not tools, not budget, not skills. The implication: the teams that build a repeatable repurposing workflow are the ones that actually execute, while everyone else lets their content sit unused.\n\n\n### Increase conversion opportunities\n\nThe more content you publish across channels, the more opportunities you create for your audience to convert. In particular, repurposing videos can help increase conversions.\n\nThere's tons of evidence to show that adding a video marketing material boosts conversions. In fact, [38.6% of marketers consider video](https://blog.hubspot.com/marketing/landing-page-stats) **the most important landing page element for increasing conversions**.\n\nVideo is a great way to influence customer decisions. The format is engaging to watch, and it conveys messages quickly and colorfully without requiring the viewer to read or scroll. Think of it as a plug-and-play format that can quickly convince people to complete a specific action.\n\n\n### Reduce production costs\n\n[Repurposing webinar content](https://livestorm.co/blog/6-tips-reuse-repurpose-webinar-replays) is a great way to maximize the ROI of your content strategy. **Every time you rework existing content into a new platform or format, you save the time and money it would cost to create something brand new.**\n\nPlus, each new version amplifies the value of the original content. That's great news for your team's stress levels and the business's bottom line.\n\n\n## 11 Ways to repurpose content across marketing channels\n\nUse these ideas to repurpose content and get more value from your [B2B marketing strategy](https://livestorm.co/blog/b2b-marketing-strategies).",{"id":2516,"__typename":2510,"youtubeLink":2517},"NUQBm-EfRGODipgQRWZfGA","https://www.youtube.com/embed/E5MNV515Tgo",{"id":2519,"__typename":2374,"text":2520},"Xro3YIjER32a5h7e40d4-g","### 1. Transform a webinar into a blog post\n\nWhen you want to drive more traffic to your webinars, turning them into blog posts is a smart solution. By optimizing blog posts for search, you can attract more traffic to your site and get more video views.\n\nTransforming a [video event](https://livestorm.co/blog/virtual-event-marketing-guide) into a blog post takes a little legwork, but the process is pretty straightforward. Download a recording of the event and transcribe the audio automatically.\n\n> \"The average one-hour webinar generates around 12,000 words of transcript. That's essentially a pre-written ebook, the raw material is already there. The job of the content team is to shape it, not to start from zero.\"\n— Benoît Leggieri, Head of Growth, Livestorm\n\nThen, use the transcript to build a blog draft. Embed the source video in the final post so that any interested viewers can click to watch.\n\nFor instance, this [blog post by Agorapulse](https://www.agorapulse.com/blog/how-to-use-ai-to-make-money/) transforms a virtual event into long-form written content. The blog post highlights takeaways and quotes from the speakers and includes a link to view the original video.\n\nAt Livestorm, the team uses the platform's native transcription feature to capture the full session automatically. That transcript, combined with AI summaries of key moments and live Q&A data, becomes the source material for blog posts, FAQ pages, and short-form content, all without a lengthy post-event production sprint.\n\n\n### 2. Recap a webinar in an email newsletter\n\nYou can turn your event content into a newsletter using a similar process. Transcribe the audio and identify takeaways that are likely to capture your audience's attention. When you repurpose event content, Include a link to the recording so viewers can still watch, even if they couldn't attend the live event.\n\nFor example, Livestorm recently partnered with Customer.io and ChartMogul on a webinar covering [how to nurture and convert leads](https://app.livestorm.co/livestorm/nurture-convert-with-harmonized-digital-events-and-email) by aligning your digital events and email strategies.\n\nOur follow-up email features a brief recap with several highlights from the event. It also has a link to watch the video on demand, which allows us to get more mileage out of the event.",{"id":2522,"__typename":2378,"image":2523},"RHF1yEl1SSaO7XSA2SJtbw",{"id":2524,"alt":2525,"height":2526,"url":2527,"width":2528},"dJoRoO66SqGdBv2kmfGVJw","Livestorm webinar content repurposed in an email",1282,"https://www.datocms-assets.com/1127/1729514980-repurpose-content-example-livestorm-email.png",636,{"id":2530,"__typename":2374,"text":2531},"fOI3ojiAQhG2oKu2cG7i8A","### 3. Cut long-form videos into short-form videos for social media\n\nLong-form videos and ultimate guides can be great for covering complex topics and sharing a lot of in-depth information. But viewers who usually consume short-form content may never see long-form videos in their feeds.\n\nFortunately, you can easily repurpose long-form videos into shorter pieces of social media content. Identify a few of the most compelling 15-second to 3-minute clips from the full version and turn them into short vertical videos.\n\nConsider adding captions to make them more accessible for viewers. Then, publish the short-form videos to different social media channels as YouTube shorts, TikTok videos, Instagram reels, or LinkedIn videos.\n\nFor instance, Surfe repurposed the long-form video below into this [YouTube short](https://www.youtube.com/shorts/xggbLPnGXps). The software company also published the short-form version of the video as a [LinkedIn video](https://www.linkedin.com/posts/surfe_salestips-salestools-upselling-activity-7247927198546825218-6f-J).",{"id":2533,"__typename":2510,"youtubeLink":2534},"M13YImjWS-WRTYuLCvS46A","https://www.youtube.com/embed/f6kSL_Ixw_Q",{"id":2536,"__typename":2374,"text":2537},"XRqy_yCjSHSTdjFuN7zGDg","### 4. Restream a live event to other networks\n\nWant to attract the largest audience possible to your next virtual event? [Hosting webinars](https://livestorm.co/blog/host-webinar) via Livestorm is a great place to start.\n\nBut **when you [restream online events](https://livestorm.co/restreaming) to multiple channels, you make them accessible to even more viewers**. With Livestorm, you can simultaneously restream to up to five platforms, including social media platforms like YouTube, LinkedIn, Facebook, and X.\n\nFor example, we used Livestorm to host a [webinar about repurposing content](https://app.livestorm.co/livestorm/ways-to-repurpose-your-webinar-content). Then, we [restreamed the event to LinkedIn](https://www.linkedin.com/video/live/urn:li:ugcPost:7186363167780818944/) to maximize attendance.",{"id":2539,"__typename":2378,"image":2540},"FL5C2QmaSmmdlkgBWh3TOw",{"id":2541,"alt":2542,"height":2543,"url":2544,"width":2545},"JU8VFg3bQieB9hazFU3ALw","Livestorm webinar restreamed on LinkedIn",916,"https://www.datocms-assets.com/1127/1729515047-repurpose-content-example-livestorm-webinar-restream.png",1132,{"id":2547,"__typename":2374,"text":2548},"EeDttFaBTdayhdYV8P1_4g","### 5. Upload a virtual event to other networks\n\nDidn't make a plan to restream your virtual event as it happened? Don't worry: you can still repurpose it after the [event livestream](https://livestorm.co/blog/beginner-guide-livestreaming) ends.\n\nYou can always upload [pre-recorded webinars](https://livestorm.co/webinar-glossary/pre-recorded-webinar) to platforms that support long-form video like YouTube, Facebook, and LinkedIn. However, you don't have to post the entire event as-is.\n\nHere, we took a snippet from a recent Livestorm event and uploaded it as a video on YouTube. Then, we added a link to the full panel discussion in the video description.",{"id":2550,"__typename":2510,"youtubeLink":2551},"VQRsXErkSaq1i-7Q_U0PDQ","https://www.youtube.com/embed/Q-r-LvY7X2s",{"id":2553,"__typename":2374,"text":2554},"RtmJ0aNuRDGgDhbgRWvilw","### 6. Make your event available on demand\n\nPlanning to use virtual events as [lead generation tools](https://livestorm.co/blog/lead-generation-tools)? **Instead of publishing them publicly, transform your online events into lead magnets.**\n\nTurn event recordings into [on demand webinars](https://livestorm.co/webinar-software/on-demand-webinars) that viewers can watch asynchronously. Ask viewers to share their contact information in exchange for access to the content.\n\nFor instance, [Spendesk hosted a webinar](https://app.livestorm.co/spendesk/build-an-efficient-finance-ops-team-for-your-saas-business) about how to create a finance operations team for SaaS businesses. The webinar is now available as an on demand event via Livestorm.\n\n\n### 7. Summarize a podcast episode in a blog post\n\nWhen you want to attract more listeners to your podcast, repurposing can help. While some podcast hosts simply publish transcripts and call it a day, consider taking your blog content a step further.\n\nInstead of sharing the conversation word for word, make the episode easier to consume by summarizing it and highlighting key points. Then, **incorporate relevant keywords and on-page SEO best practices to make the podcast easier for people to find via search**.\n\nFor example, rather than a transcript, this [MadKudu podcast episode](https://www.madkudu.com/plg-confessions/how-plg-is-changing-revops) includes a summary and an embedded video of the conversation.\n\n\n### 8. Highlight takeaways from a report in a blog post\n\nOriginal reports can be incredible for building brand authority and attracting backlinks. Yet in-depth reports can be difficult to digest, which may limit their reach. To get your reports in front of as many people as possible, turn them into different content types that are easier to read.\n\nFor example, we repurposed Livestorm's 2024 Healthcare Webinar Report into blog content. In this [healthcare webinar report breakdown](https://livestorm.co/blog/healthcare-webinar-report-2024), we highlight important insights and include charts for better readability. The blog post also includes a link to download the full report.\n\n\n### 9. Turn snippets from a blog post into a social media post\n\nWhen you need to drive more traffic to your website, create content for social media sites. Break blog posts into multiple pieces of content and publish them as bite-sized social media posts.\n\nFor instance, we shared highlights from a recent Livestorm article in [this LinkedIn post](https://www.linkedin.com/posts/livestorm_hcpengagement-pharmamarketing-activity-7249391841064710144-8UqE). The post also includes a link to the original content piece so readers can skim the complete article.",{"id":2556,"__typename":2378,"image":2557},"C9J5v1geTteaFeezci_n3w",{"id":2558,"alt":2559,"height":2560,"url":2561,"width":2562},"bUqG_XI_Qlqwrmc0QJGHVA","Livestorm blog post content repurposed in a social media post",1358,"https://www.datocms-assets.com/1127/1729515153-repurpose-content-example-livestorm-blog-to-social-post.png",1220,{"id":2564,"__typename":2374,"text":2565},"F8LFOr3VQ_uxFjbS8Z3t4w","### 10. Show essential stats in a social media post\n\nHave more in-depth blog posts or reports to share on social media? Turn them into visual content and share them as images or carousels.\n\nFor example, we repurposed our 2024 Banking and Finance Webinar Report into multiple slides. Then, we uploaded them as an interactive [LinkedIn carousel](https://www.linkedin.com/posts/livestorm_webinars-in-the-finance-and-banking-indsutry-activity-7242514026671296514-IrXo) that followers can swipe through to see insights.",{"id":2567,"__typename":2378,"image":2568},"AQGpGlktROCLLzqz1fpl5w",{"id":2569,"alt":2570,"height":2571,"url":2572,"width":2573},"YrPpw0pSSKWmo6vJfSanaA","Livestorm original stats repurposed in a social post",1471,"https://www.datocms-assets.com/1127/1729515222-repurpose-content-example-livestorm-stats-in-social-post.png",1223,{"id":2575,"__typename":2374,"text":2576},"d6RnBryDTfGU32t5ocabqA","### 11. Share a great quote in a social media post\n\nWant to share a great quote from a podcast interview or a testimonial from a customer? Transform it into a social media graphic and share it on your company's social channels.\n\nFor instance, Livestorm compiled several [customer testimonials from G2](https://www.linkedin.com/posts/livestorm_livestorm-named-leader-by-g2-fall-2024-activity-7244317111701880832-K0uy). We uploaded them as a LinkedIn carousel as a creative way to announce our Fall 2024 G2 badges.",{"id":2578,"__typename":2378,"image":2579},"aVXqGK3qRva0TAkx6MLMxQ",{"id":2580,"alt":2581,"height":2582,"url":2583,"width":2584},"fzgnhCbaRv2dOhfdPOPdEA","Livestorm customer quotes repurposed in a LinkedIn post",1302,"https://www.datocms-assets.com/1127/1729515303-repurpose-content-example-livestorm-quotes-in-social-post.png",1230,{"id":2586,"__typename":2374,"text":2587},"MHAPGrzwSHy7Fg5fB5XOzw","### 12. Embed video clips into landing pages\n\n \n\n[Landing pages](https://livestorm.co/blog/webinar-landing-pages) that contain videos tend to convert better than those with text and images only. The easier your product or service is to understand, the faster your visitors click tend to click that “sign up” button.\n\nVideos also boost conversion rates because they attract an audience that's highly poised to buy. Viewers watching a how-to video or an educational seminar almost always have a problem to solve.\n\nOne great example of a company that uses video to leverage prime buyer intent is The Home Depot. The company has cultivated a rich library of how-to videos. This resource hub features videos about plumbing, drywall repair, picture hanging, and countless other home repair topics. After the video piques customers’ interest, the supplies they need are just a click away.",{"id":2589,"__typename":2378,"image":2590},"Na2KHWA5RvikPsFRMTckfg",{"id":2591,"alt":2592,"height":2593,"url":2594,"width":2595},"12994941","article on how to use chalk paint",1872,"https://www.datocms-assets.com/1127/1618307151-screenshot-2021-04-13-at-11-45-43.png",2892,{"id":2597,"__typename":2374,"text":2598},"IdRJuLhCRhiFZamt8SegjQ","### 13. Turn it into an ebook\n\nOnce you’ve held a few webinars on the same theme, you’ll eventually wind up with enough information to fill a book. Ebooks are a great way for any brand or company to create value via backlinks or generate leads.\n\nWhen composing an ebook, you can go about it the traditional way, by including all the notes, facts, and figures from your webinars. Or, you can do something a little different by making an interview-style ebook that highlights your expertise. For example, consider a headline like “A 15-year industry veteran shares the top marketing mistakes B2B brands make.”\n\n\n### 14. Turn it into a podcast\n\nEver wanted to [make a podcast](https://livestorm.co/blog/4-podcasts-formats-to-inspire-your-next-webinar) but couldn't find the time? Well, now’s your chance to join the pod revolution. To repurpose your video event as a podcast, all you have to do is download the audio (a feature offered by most webinar software tools), use a sound editor to add an intro and outro, and export it as an MP3 file.\n\nOnce you’ve got your podcast saved, you can upload it to popular podcast platforms. You can also include your own social media channels and website in your content distribution strategy.\n\nThe only thing to keep in mind is that listeners won’t be able to see any visual elements that you shared or discussed in your event. You can solve this problem by adding links to visual resources in the show notes.\n\nOne B2B podcast we've historically enjoyed is [The Animalz Content Marketing podcast](https://www.animalz.co/blog/podcast/), which provides listeners with solid, actionable guidance on building a robust content strategy. Even though that topic has been covered extensively, Animalz offers insight that’s surprisingly fresh and unique.\n",{"id":2600,"__typename":2378,"image":2601},"KonLD6S4TO-6lQYChPzxhw",{"id":2602,"alt":2603,"height":2604,"url":2605,"width":2606},"12995058","content marketing podcast",1784,"https://www.datocms-assets.com/1127/1618307868-screenshot-2021-04-13-at-11-57-01.png",3476,{"id":2608,"__typename":2374,"text":2609},"E8kkXAPgSNKSfBNKD70Irg","## Best practices for content repurposing\n\nWhile there aren't any strict repurposing rules, there are a few best practices you should keep in mind. Use them to simplify your content creation workflow.\n\n\n### Transform and adapt content rather than cross-posting\n\nRepurposing and cross-posting are both valid strategies. However, they use different workflows:\n\n* **Cross-posting involves publishing the exact same content to multiple platforms, often all at once.**\n* **Repurposing involves transformation, and it can take place over weeks or months.**\n\nWhen you repurpose your content, change the format or adapt it to the channel where you plan to publish. For example, take a virtual event and turn it into written takeaways for your email newsletter, a complete recap for your website, and short-form videos for social media.\n\n\n### Prioritize evergreen or top-performing content\n\nThere's no need to wait. You can start repurposing the new content your team creates today.\n\nBut you can also repurpose old content to get more mileage from the videos, blogs, and reports you already published. Not sure where to start? **Begin with evergreen content that's always relevant or go with top-performing content that got traction on other channels.**",{"id":2611,"__typename":2510,"youtubeLink":2612},"MXVOw8tlSYGAiFzXJzKlFQ","https://www.youtube.com/embed/FaoFni15u0M",{"id":2614,"__typename":2374,"text":2615},"K3Tl3IBBSESbAZMKL4xvNg","### Repurpose content into several smaller pieces\n\nWhy repurpose an old blog post or a major report once when you can create multiple pieces of content instead? **By breaking down long-form content into several smaller pieces, you get more chances to test what works.**\n\nAs you collect data, you'll learn what type of content works best for your audience. Then, you can fine-tune your repurposing strategy further.\n\nCan't decide what to prioritize? Start with the channels and formats that align with your marketing goals. For example, if you aim to grow your organization's YouTube channel, focus on long- and short-form video.\n\n\n### Create repeatable workflows for more efficient repurposing\n\nAlthough repurposing transforms existing content, it still takes effort and resources to carry out. To make the content recycling process a little easier, create a workflow that you can repeat.\n\nFor example, every time you publish a podcast episode, transcribe it immediately so you can turn it into a blog post. Then, identify five clips to turn into short-form videos or social media graphics.\n\n> \"The hardest part of content creation is the blank page. When you plan your repurposing before the webinar and commit to a content calendar in advance, you eliminate the blank page for the next two or three months. The raw material is already there — you just need the system to use it.\"\n— Bertille Sallard, Marketing Director, You Love Words\n\n## Why repurposing now builds AI search visibility\n\nRepurposing used to be primarily an SEO and reach play. In 2026, it's also one of the most effective ways to influence what AI engines like ChatGPT and Perplexity say about your brand.\n\nWhen users ask an LLM a question, the model pulls from sources across the internet — and according to recent analysis, 28% of the pages ChatGPT cites don't appear in traditional Google search results at all. This means your content doesn't need to rank on page one to get surfaced by AI. What matters is topical authority: consistent, multi-format, interconnected coverage of the subjects you want to own.\n\nA webinar that gets properly repurposed — into blog posts, FAQ pages, video clips, and an ebook — creates exactly that kind of coverage. Each format reinforces the others. Each piece addresses a slightly different angle of the same core question. Together, they signal to LLMs that your brand is the credible reference on this topic.\n\n> \"The more you work a subject in a coherent, deep, and multi-format way, the more you force LLMs to recognize you as the reference. That's what makes ChatGPT and Perplexity cite you, value you, and even recommend you.\"\n— Bertille Sallard, Marketing Director, You Love Words\n\n\nThis is the case for moving beyond opportunistic repurposing — cutting a clip here, writing a recap there — toward a planned content ecosystem that starts with a strong master asset and builds outward deliberately.\n\n\n## Livestorm to repurpose webinar and virtual event content\n\nThe first step in any repurposing strategy is creating high-quality content to distribute in various formats. Livestorm is your video engagement platform for:\n\n* Hosting webinars with just a few or 1,000+ participants\n* Restreaming virtual events across multiple platforms\n* Providing on-demand events attendees can view at their convenience\n* Using [Livestorm integrations](https://livestorm.co/integrations) to sync with your marketing software\n\nWant to put our webinar platform to the test? [Sign up for a free Livestorm account](https://app.livestorm.co/#/signup) and organize your next online event in minutes.",{"id":2617,"alt":2618,"height":2357,"url":2619,"width":2620},"cWLx2BY5TJut8teKvJjsyg","marketer repurposing content","https://www.datocms-assets.com/1127/1729514482-repurpose-content.jpg",1200,"2026-06-18",[],"Learn how repurposing content boosts reach and engagement. Get ideas to repurpose content across formats and channels to amplify marketing efforts.",[2625,2629,2633,2637,2641,2645,2649,2653],{"__typename":2404,"id":2626,"question":2627,"answer":2628},"aRhkpF1fTIi-QOgNydCTCA","What is content repurposing?","\u003Cp>Content repurposing is taking one piece of content and adapting it into multiple formats for different channels or audiences. It helps you maximize reach and efficiency without starting from scratch every time.\u003C/p>\n",{"__typename":2404,"id":2630,"question":2631,"answer":2632},"N97oKVsOQp2rDa5ZXAViFA","What is an example of repurposed content?","\u003Cp>A webinar recording can be repurposed into short social media clips, a blog post recap, email follow-ups, and downloadable resources. Each format serves a different channel while maintaining the same core message.\u003C/p>\n",{"__typename":2404,"id":2634,"question":2635,"answer":2636},"XM_1mEi_QF6GjDyDP2hizg","How can I repurpose webinar content?","\u003Cp>Start with your webinar recording, identify high-engagement moments using analytics, then create clips, blog articles, social posts, and email sequences from those insights. Focus on what resonated most with your audience.\u003C/p>\n",{"__typename":2404,"id":2638,"question":2639,"answer":2640},"bb3wnlP1Qm62DW2Uy9_ikQ","What does repurpose mean in social media?","\u003Cp>In social media, repurposing means adapting existing content into platform-specific formats like carousels, short videos, or quote graphics. The core message stays the same, but the presentation fits each platform's style.\u003C/p>\n",{"__typename":2404,"id":2642,"question":2643,"answer":2644},"atJs8fmRQpSyd0Yb-fvUAg","Does repurpose mean reuse?","\u003Cp>Repurposing involves adapting content for a new format or audience, while reuse might simply mean posting the same asset again. Repurposing requires transformation to better fit different channels or purposes.\u003C/p>\n",{"__typename":2404,"id":2646,"question":2647,"answer":2648},"KlaKLAWLTmyASKsW9oJoUA","Why should I repurpose webinar content?","\u003Cp>Repurposing webinar content extends its value, reaches people who missed the live event, and supports multiple marketing goals like lead generation and customer education. It's an efficient way to get more from your existing work.\u003C/p>\n",{"__typename":2404,"id":2650,"question":2651,"answer":2652},"Wai6aYM9QEuHvtfv196alA","How long does it take to repurpose a webinar into multiple content formats?","\u003Cp>AI-assisted repurposing has significantly reduced the time involved. According to \u003Ca href=\"https://livestorm.co/webinar-benchmark-report-2026\">Livestorm's 2026 Webinar Benchmark Report\u003C/a>, teams using AI workflows can produce 13+ content assets from a single webinar in approximately 2 hours — compared to around 8 hours without AI support. The biggest time savings come from using the transcript as a base rather than starting from scratch.\u003C/p>\n",{"__typename":2404,"id":2654,"question":2655,"answer":2656},"fJU-42QXQgOCSWQtXATmLg","Does repurposing content help with visibility in AI tools like ChatGPT?","\u003Cp>Yes. LLMs build authority signals from the depth and consistency of coverage on a topic. When you repurpose a webinar into blog posts, FAQ pages, and video clips — all reinforcing the same core subject — you create the kind of multi-format topical authority that AI engines use to identify credible sources. Research suggests that 28% of ChatGPT citations come from pages that don't appear on Google's first page, making content ecosystems an increasingly important channel beyond traditional SEO.\u003C/p>\n","14 Ways to Repurpose Content to Increase Reach",[2659,2662,2665,2668,2671],{"id":2660,"text":2661},"UCVoijh7TlefEsXuCx_FSw","\u003Cp>Content repurposing is defined as transforming existing material into new formats to reach broader audiences and increase value.\u003C/p>\n",{"id":2663,"text":2664},"VZZcW3I5TWaxR6JO5HWQ4g","\u003Cp>Repurposed content can accelerate production, reduce costs, and improve marketing ROI without sacrificing quality.\u003C/p>\n",{"id":2666,"text":2667},"YomkoTypQfGRDonHd8GJMA","\u003Cp>Video elements are considered highly effective, with 38.6% of marketers identifying video as the most important for increasing conversions on landing pages.\u003C/p>\n",{"id":2669,"text":2670},"HUJr5yqfRH-vhRQD0MZGOg","\u003Cp>Numerous strategies exist, including turning webinars into blogs, emails, podcasts, short-form videos, and interactive social media posts.\u003C/p>\n",{"id":2672,"text":2673},"RpvoCqEbSy26-vJ-PQ23jw","\u003Cp>Best practices recommend adapting content for each platform, prioritizing evergreen/high-performing material, and creating efficient workflows.\u003C/p>\n",{"id":2675,"alternativeVersions":2676,"_locales":2680,"_publishedAt":2681,"_updatedAt":2682,"trackName":1495,"trackingBreadcrumbTitle":1495,"blogPostCategory":2683,"blogPostAuthor":2685,"cluster":2687,"content":2696,"coverImage":1517,"coverWithImgix":2721,"bottomContentOffer":1629,"date":2722,"headerCta":1671,"inlineContentCard":1629,"inlineTextCta":1629,"relatedArticles":2723,"relatedPillarPage":1629,"seoDescription":2724,"sidebarContentCard":1671,"faqItems":2725,"subtitle":2726,"title":2727,"slug":2678,"takeaways":2728},"JV7Po5RiTtq71VHGPOqIug",[2677,2679],{"locale":1452,"value":2678},"livestorm-we-acquired-qlip",{"locale":1456,"value":2678},[1452,1456],"2026-06-08T17:52:56+02:00","2026-06-08T17:52:55+02:00",[2684],{"id":2288,"name":2297,"slug":2291},{"id":2338,"avatar":2686,"jobTitle":2342,"name":2343,"shortDescription":2344,"slug":2345},{"id":2340,"url":2341},{"id":2470,"bottomContentCardCtaTitle":2471,"bottomContentCardText":2472,"bottomContentCardTitle":2473,"displayCustomerLogoSection":1671,"headerCtaText":2474,"headerCtaCtaTitle":2475,"inlineContentCardCtaTitle":2475,"inlineContentCardCtaLink":1495,"inlineContentCardImage":2688,"inlineContentCardTag":2482,"inlineContentCardTitle":2483,"inlineContentCardText":2484,"pushCover":1517,"pushCtaLink":1495,"pushCtaTitle":1495,"pushTag":1495,"pushTitle":1495,"relatedContentOffer":2689,"relatedPillarPage":1517,"relatedPillarPageTitleOfTheBlock":2368,"textBasedInlineCtaText":2503,"title":2483,"urlForTheCta":1495,"withoutContentOffer":1671},{"id":2477,"alt":2478,"height":2479,"url":2480,"width":2481},{"__typename":2102,"id":2103,"trackName":1495,"trackNameFallback":2108,"backgroundImage":2690,"coMarketing":1671,"ebook":2691,"resourceFileExternal":1495,"image":2693,"resourceType":2694,"shortDescription":2502,"slug":2111,"title":2108},{"id":2487,"alt":2488,"height":2489,"url":2490,"width":2491},{"pdf":2692},{"url":2494},{"id":2496,"alt":1517,"height":2105,"url":2106,"width":2107},{"id":2498,"color":2499,"cta":2500,"icon":2695,"name":2110},{"id":2002,"name":2003},[2697,2700,2703,2710,2713,2718],{"id":2698,"__typename":2374,"text":2699},"F08KuJIfS8asxjm7DNLa2A","When we started Livestorm 10 years ago, we made one bet: webinar is the most powerful marketing channel.\n\nThey still do. They've matured into one of the most reliable ways for B2B teams to reach an audience at scale, run programs, demo products, and build pipeline. Tens of thousands of organizations run webinars on Livestorm every month.\n\nBut somewhere along the way, the bottleneck moved.",{"id":2701,"__typename":2374,"text":2702},"Y51SR0FGTzCT5vPuefeTtA","## The post-webinar problem\n\nWhen we talk to our customers today, the recording isn't the hard part anymore. The hard part is what happens *after*. A two-hour event ends with a great recording, a chat log, a list of registrants — and a *\"we should turn this into content\"* task that quietly slides down the to-do list.",{"id":2704,"__typename":2378,"image":2705},"LEroQWTaQZ-iI5nDZmMWcg",{"id":2706,"alt":1517,"height":2707,"url":2708,"width":2709},"IAbkAICsQi2mkc_SejmRhA",3072,"https://www.datocms-assets.com/1127/1780407821-livestorm_webinar_conference.jpg",4608,{"id":2711,"__typename":2374,"text":2712},"T1l5V-UKTSKLRexxDNJMYw","It's not a strategy problem. Teams know what they should be doing. According to recent research, **50% of GTM teams say repurposing webinars is blocked by operational issues** — time, tooling, process. Not budget. Not ROI doubt.\n\nThe math is obvious: one webinar can become a blog post, ten social clips, an email sequence, a podcast, a stack of sales assets. Almost nobody does it. We've watched it play out across thousands of accounts — events that should compound traffic for months end up being run once and archived.\n\nThat's the problem we've decided to solve.\n\n## Livestorm acquisition of Qlip\n\nToday, on Livestorm's 10-year anniversary, I'm thrilled to announce that **we've acquired Qlip** — one of the most respected AI video clipping companies on the market.\n\nQlip's team is joining us. Their CTO, **Pamela Carvallo**, is now our Head of AI. Pamela holds a PhD in machine learning and has spent years building video AI infrastructure. **Germain**, their computer vision lead, joins the team. **Svend Court-Payen**, Qlip's CEO and co-founder, will be on stage with me at our keynote.\n\nWhat set Qlip apart wasn't just the quality of the output — it was how seriously they took video AI as a craft. They built their own engine, trained on what makes a moment actually worth sharing. That's the kind of work we wanted in-house.",{"id":2714,"__typename":2378,"image":2715},"NNP5b9JiSw-HPogKyCfjjw",{"id":2716,"alt":1517,"height":2707,"url":2717,"width":2709},"RiisuLXSSv2wt3L0DQGCMw","https://www.datocms-assets.com/1127/1780041039-livestorm_qlip.jpg",{"id":2719,"__typename":2374,"text":2720},"RIVfIhf6QA63gia_p4AzPA","We didn't acquire Qlip for the customers or the revenue. We acquired them for the team, the technology, and the thesis: that AI should be **webinar-native** — trained on the format itself — not retrofitted from a generic video clipper.\n\n## Introducing Livestorm AI Studio\n\nThe first visible piece of this work is **Livestorm AI Studio** — an add-on that turns webinar replays into ready-to-publish short clips. Same webinar, weeks of content.\n\nIt's on a waitlist starting today. Private beta opens in July.\n\n## The long view\n\nStudio is only the first surface.\n\nWe're building toward something larger: a webinar production companion that helps teams create better content before, during, and after the event. The same way the original Livestorm bet was about making webinars accessible at scale, this next chapter is about making them produce real, compounding value — not a recording that gets forgotten the next day.\n\nThis is a 10-year bet, not a feature launch.\n\n---\n\nThank you to everyone who's been part of these first 10 years — the customers who've trusted us with their events, the team building the product every day, and now Pamela, Germain, Svend, and the Qlip team joining us for the next chapter.\n\nIf you run webinars and you're tired of recordings nobody touches, **[join the AI Studio waitlist →](https://livestorm.co/features/ai/livestorm-ai-studio)**\n\n— Gilles Bertaux\n\nCEO, Livestorm",{"id":2716,"alt":1517,"height":2707,"url":2717,"width":2709},"2026-06-02",[],"On its 10-year anniversary, Livestorm announces the acquisition of AI video clipping company Qlip and introduces Livestorm AI Studio — a new tool that automatically repurposes webinar recordings into short clips and publish-ready content.",[],"Livestorm announces the acquisition of Qlip, an AI video company, to tackle the biggest unsolved problem in webinars: what happens after the recording ends. With Qlip's team and technology now in-house.","After 10 years of Livestorm, we acquired Qlip",[],{"id":2730,"alternativeVersions":2731,"_locales":2738,"_publishedAt":2739,"_updatedAt":2740,"trackName":1495,"trackingBreadcrumbTitle":1495,"blogPostCategory":2741,"blogPostAuthor":2743,"cluster":2745,"content":2779,"coverImage":1517,"coverWithImgix":2821,"bottomContentOffer":1629,"date":2825,"headerCta":1671,"inlineContentCard":1629,"inlineTextCta":1629,"relatedArticles":2826,"relatedPillarPage":1629,"seoDescription":2827,"sidebarContentCard":1629,"faqItems":2828,"subtitle":2827,"title":2853,"slug":2735,"takeaways":2854},"ZQrkCLMERLa0Y7Y3fCwYiw",[2732,2734,2736],{"locale":1449,"value":2733},"runden-tisch-diskussion",{"locale":1452,"value":2735},"roundtable-discussion",{"locale":1454,"value":2737},"mesa-redonda-discusion",[1452,1454,1449],"2026-06-03T11:11:36+02:00","2026-06-03T11:11:35+02:00",[2742],{"id":2232,"name":2155,"slug":2156},{"id":2461,"avatar":2744,"jobTitle":2465,"name":2466,"shortDescription":2467,"slug":2468},{"id":2463,"url":2464},{"id":2746,"bottomContentCardCtaTitle":2747,"bottomContentCardText":2748,"bottomContentCardTitle":2749,"displayCustomerLogoSection":1671,"headerCtaText":2750,"headerCtaCtaTitle":2751,"inlineContentCardCtaTitle":2475,"inlineContentCardCtaLink":1495,"inlineContentCardImage":2752,"inlineContentCardTag":2482,"inlineContentCardTitle":2758,"inlineContentCardText":2759,"pushCover":1517,"pushCtaLink":1495,"pushCtaTitle":1495,"pushTag":1495,"pushTitle":1495,"relatedContentOffer":2760,"relatedPillarPage":1517,"relatedPillarPageTitleOfTheBlock":2368,"textBasedInlineCtaText":2777,"title":2778,"urlForTheCta":1495,"withoutContentOffer":1671},"EuyaJO3lR4OdEZCf07aKIg","Access it now","Discover our best tips to incorporate AI into your webinar campaigns.","Boost efficiency & Maximize impact with AI","Boost efficiency and maximize impact with our 15 strategies to incorporate AI into your webinar campaigns.","Get it now",{"id":2753,"alt":2754,"height":2755,"url":2756,"width":2757},"YectQKvNSI2y3fe5xfaSrQ","15 strategies to leverage AI in your webinars",2480,"https://www.datocms-assets.com/1127/1750427872-ai-ebook.jpg",3508,"AI Applied to Webinars: The Playbook","15+ strategies to do more with less for a higher impact.",{"__typename":2102,"id":2761,"trackName":1495,"trackNameFallback":2758,"backgroundImage":2762,"coMarketing":1671,"ebook":2767,"resourceFileExternal":1495,"image":2770,"resourceType":2771,"shortDescription":2775,"slug":2776,"title":2758},"GEjIhMsWTUWdQFltMS0WZQ",{"id":2763,"alt":1750,"height":2764,"url":2765,"width":2766},"48678245",1639,"https://www.datocms-assets.com/1127/1762937676-patter-live-demo-1.jpg",2048,{"pdf":2768},{"url":2769},"https://www.datocms-assets.com/1127/1750425169-ai-ebook_compressed-1.pdf",{"id":2753,"alt":2754,"height":2755,"url":2756,"width":2757},{"id":2772,"color":1873,"cta":2500,"icon":2773,"name":2774},"23823619",{"id":1889,"name":1890},"Ebooks","Boost efficiency and maximize impact with our 15 strategies for integrating AI into your webinar approach.","ai-webinars-playbook","Mastering webinars with AI, without losing trust. Download this playbook to discover where AI delivers the most value across webinar planning, delivery, and follow-up.","AI for webinars [EN]",[2780,2783,2786,2789,2797,2800,2808,2811,2818],{"id":2781,"__typename":2374,"text":2782},"aZCBSwTIT8qpqUfuBB2pqw","Considering a roundtable as part of your company's event program? With a compelling topic and a tailored guest list, you can organize a discussion that offers incredible value to your audience.\n\nIn this article, we'll cover **how to host a roundtable**, with tips to make your virtual event more engaging and a complete framework to use for successful event planning.\n\n\n## What is a **roundtable discussion**?\n\nA roundtable is a discussion-based event that **focuses on a specific topic or problem**. Many events of this kind address business concerns or industry trends, providing new perspectives and innovative solutions for challenging issues.\n\nRoundtable discussions generally **have a facilitator and several speakers.** They allow ample opportunity for all attendees to share thoughts, exchange ideas, and ask questions on the discussion topic.\n\nIn fact, a roundtable is based on the idea of gathering around a table to discuss a problem. However, a physical table isn't a requirement, and neither is an in-person roundtable discussion. A virtual roundtable can work just as well for meaningful discussions.\n\n\n### Roundtable vs. **panel discussion**\n\nIt's easy to confuse roundtables and panel discussions. Both are academic or corporate events that center on high-level conversations.\n\nYet there are a few important differences. Unlike a roundtable, a [panel discussion](https://livestorm.co/blog/panel-discussion):\n\n* Tends to be more formal, with a set agenda and a list of panelists to lead the discussion.\n* Focuses more on **expert speakers** than on encouraging everyone in the event room to have a say.\n\n\n### Roundtable vs. **seminar**\n\nIn some ways, roundtables are similar to seminars. They can both cover business or academic topics, and they tend to encourage interaction.\n\nBut unlike roundtable events, in-person and [virtual seminars](https://livestorm.co/blog/what-is-a-seminar) are a form of academic discussion. As a result, they:\n\n* Typically have a featured speaker who leads the event, often using a [webinar format](https://livestorm.co/resources/guides/what-is-a-webinar).\n* May include time for questions or debates but focus more on formal presentations.\n\n\n## Why should you **host a roundtable**?\n\nConsider hosting a roundtable discussion if you want to create a space where:\n\n* Speakers and audience members can **share their own unique perspectives** rather than aligning on a given topic. For many participants, the variety of insights and diverse perspectives are the main draw.\n* Open, candid conversations and equal participation are welcome, as there's no strict narrative. While moderators are responsible for **keeping the conversation on topic**, all other participants can contribute to the discussion.\n* Learning opportunities are abundant, and attendees can **use their knowledge to solve real problems**. Participants may leave the event with new ways to approach persistent problems.\n\nConsider another format if these benefits don't align with your goals. For example, you may opt to [host a webinar](https://livestorm.co/blog/host-webinar) with a seminar or panel format if you're planning a more structured event.\n\n\n## 3 Keys to a successful roundtable\n\nA great conversation can provide actionable ideas and generate real value for attendees. To run a successful roundtable discussion, keep these tips in mind:\n\n1. Find an experienced moderator with deep knowledge of the topic. Ideally, you want a host who can provide **insightful commentary** and keep the conversation moving.\n2. Avoid leaving the event planning solely to the moderator. Instead, involve speakers in planning topics and agendas so you can reflect a wider range of outlooks.\n3. Make the **event as engaging as possible** for the audience. If you're planning an online roundtable, choosing the right [virtual event software](https://livestorm.co/virtual-event-software) is essential for seamless conversations.",{"__typename":2784,"id":2785},"VideoRichRecord","MCmJmOkMTJeEm8dYD6nWbA",{"id":2787,"__typename":2374,"text":2788},"RPOaK3FHQ3yWJvZoPo5pXg","## **How to run a roundtable**\n\nWhile this type of conversation often seems organic, it requires advance planning. Use these simple steps to **organize a virtual roundtable discussion** for a group of any size.\n\n\n### 1. Set a goal\n\nFirst, get clear on the **main objective for the conversation**. What do you want to gain from hosting this discussion? For example:\n\n* If the roundtable is part of a conference or another multi-session event, the goal may be to create a space where attendees can discuss a specific topic or share innovative ideas freely.\n* If the roundtable is a one-off event, you may want to take the temperature of the room, so to speak—or conduct informal research to find where your industry stands on a topic.\n\n\n### 2. Select a topic\n\nUsing your main goal to guide you, brainstorm new ideas for a topic that's likely to spark interest in your audience. To make the event a true roundtable, **choose a conversation topic that will inspire friendly debate or encourage attendees to participate**. For example:\n\n* Problems your audience is struggling with\n* Emerging trends your audience wants to understand\n* Directional shifts your industry has taken recently\n\nCan't decide on a single roundtable discussion topic or prefer that your audience choose? Consider polling your audience in advance.\n\n\n### 3. Choose a format\n\nTo host a successful roundtable discussion, you ideally want to **give all attendees an opportunity to speak**. For small groups, a roundtable with an audience often works well, as you can invite participants to speak.\n\nIf your group grows too large, this type of roundtable discussion may make it challenging to accommodate all potential contributors. Make sure the time you've allocated for the event is enough, given the size of the group and the scale of the topic.\n\n\n### 4. Pick a facilitator\n\nNext, nominate someone to moderate the event. While roundtables encourage open discussion, you need a facilitator who can keep the conversation on topic, prevent it from turning into a heated debate, and encourage audience participation.\n\nChoose a moderator who has deep knowledge of the topic at hand and who is well respected in the space. With a **trustworthy moderator to run the discussion**, you'll have a much easier time attracting both speakers and guests.\n\n\n### 5. Invite speakers\n\nOnce you've confirmed a moderator, work together to select the main speakers. If you've chosen an industry expert to facilitate, you can expect them to know which subject matter experts could inspire the most meaningful conversations.\n\nBefore you send invitations to roundtable guests, vet the speaker list carefully to ensure it meets your goals for a roundtable discussion. To engage the audience and provide value to attendees, you'll want to **include a variety of perspectives on your topic of choice**.\n\n\n### 6. Build a guest list\n\nIf you're planning a virtual or in-person roundtable, you may be able to skip ahead to the next step. In this case, the speakers may make up your entire guest list.\n\nHowever, if you're planning a roundtable meeting with audience members, you'll want to invite additional guests. To **set the stage for an engaging group discussion**, choose attendees carefully. For example, you may opt to invite:\n\n* Corporate executives\n* Thought leaders\n* Industry experts\n\n\n### 7. Create an agenda\n\nWhile a roundtable format lends itself to open discussion, **a successful event still needs an agenda**. Use this simple framework to shape yours and make sure you allocate the right amount of time to each portion of the event:\n\n* Introduce the topic and provide some basic context or background information.\n* Confirm goals for the roundtable, which could be deciding how to approach a problem, establishing best practices, or creating a list of questions and concerns.\n* Outline the discussion points that the moderator plans to present, but leave space for the conversation to develop organically.\n* Clarify the discussion format and relevant rules, including who can speak, for how long, and in which order.\n\n\n### 8. Plan viewer engagement\n\nThroughout the event, much of the focus may be on the expert speakers you've invited. However, **the success of a roundtable often depends on audience engagement levels**.\n\nPlan to ask questions that align with the goals you've set for the event. For example, you might invite audience members to share their own best practices or discuss use cases for an industry trend.",{"id":2790,"__typename":2378,"image":2791},"GGOtiwzDQOmfoVSlHfn5Kg",{"id":2792,"alt":2793,"height":2794,"url":2795,"width":2796},"48594445","Livestorm’s questions tab virtual interview tips",552,"https://www.datocms-assets.com/1127/1665667032-livestorm-questions-tab_2_11zon_2_11zon.jpg",853,{"id":2798,"__typename":2374,"text":2799},"Z5445fLaSbq5V3LGChhKpw","You can also invite attendees to submit your own questions. If you opt to hold a virtual roundtable, you can host an [interactive question and answer session](https://livestorm.co/webinar-glossary/webinar-questions) with event technology like Livestorm.\n\n\n### 9. Prepare the event room\n\nIf you're planning an in-person event, plan to secure a round table for the moderator and guest speakers as well as ample space for audience members. You may also want to **record the roundtable or stream the [live event](https://livestorm.co/use-cases/live-events) to share with a wider audience**.",{"id":2801,"__typename":2378,"image":2802},"Ue05TupjSx-ATNWTS6FMdA",{"id":2803,"alt":2804,"height":2805,"url":2806,"width":2807},"47142758","Custom branding",1631,"https://www.datocms-assets.com/1127/1656603960-custom-branding.jpg",2520,{"id":2809,"__typename":2374,"text":2810},"fufu_r16TBimvlxtu0SliA","If you're planning a virtual roundtable, you can invite up to 25 simultaneous speakers with a platform like Livestorm. Using [Livestorm's integrations](https://livestorm.co/integrations), you can **set up a branded room and custom backgrounds to create a cohesive look for the event**.\n\n\n### 10. Share the replay\n\nAlthough they're designed for smaller events, **roundtables can easily reach larger audiences**. By distributing replays, you can share guests' knowledge with others in the field.",{"id":2812,"__typename":2378,"image":2813},"Fnqn9wQpRjOV56SfLXeylQ",{"id":2814,"alt":2815,"height":2816,"url":2817,"width":2620},"46990102","webinar replays will keep your content engaging users",630,"https://www.datocms-assets.com/1127/1655458218-instant-replays-webinar-recording-blog-2022.png",{"id":2819,"__typename":2374,"text":2820},"MO18kbDRSViC4EU9HWVgNg","When you use Livestorm for virtual events, you can easily share replays with attendees. You can also use recordings as lead magnets when you make them available on demand.\n\n\n### 11. Repurpose highlights\n\nTo get even more value from your event, **identify highlights and repurpose them across marketing channels**. For example, you can:\n\n* Add clips to a blog post that explores the topic further\n* Include clips in an email newsletter to your customers\n* Share short-form videos to social media\n\n\n## Livestorm for your next virtual roundtable\n\nChoosing the right event technology is essential to hosting a successful event. Livestorm is designed to handle event room setup, marketing workflows, and audience engagement—so you can focus on producing the ideal event.\n\nHere's how Livestorm can simplify your virtual event workflow:\n\n* Automated emails and optimized registration pages to boost attendance\n* Browser-based live event platform that doesn't require a download\n* Audience engagement features like Q&A sessions and polls\n* Replay links and on-demand recordings to share after the event\n\nWith Livestorm, you can do much more than run a roundtable discussion. You can host meaningful conversations that bring people together and build a community.",{"id":2822,"alt":2823,"height":2357,"url":2824,"width":2620},"blU0ViKATZ25OfFLv0opGA","roundtable discussion","https://www.datocms-assets.com/1127/1700618251-roundtable-discussion.jpg","2023-11-30",[],"Discover how to lead a successful roundtable discussion. Get tips for in-person and virtual events and use our step-by-step plan to host an engaging event.",[2829,2833,2837,2841,2845,2849],{"__typename":2404,"id":2830,"question":2831,"answer":2832},"NHjvihrTQPe3LlMVdHoXfg","What is a roundtable discussion?","\u003Cp>A roundtable discussion is a structured, peer-to-peer conversation where all participants contribute equally around a shared topic. The focus is on exchanging perspectives and generating actionable insights rather than delivering presentations.\u003C/p>\n",{"__typename":2404,"id":2834,"question":2835,"answer":2836},"KgiV94j-SPiwk8Rnl7oj-g","What is the difference between a roundtable and a panel discussion?","\u003Cp>A roundtable is a many-to-many discussion where all participants contribute equally, while a panel is few-to-many with experts speaking to an audience. Roundtables prioritize collaborative problem-solving, whereas panels emphasize expert viewpoints and audience Q&A.\u003C/p>\n",{"__typename":2404,"id":2838,"question":2839,"answer":2840},"FKZeWHOYSQORXZwwrYLtTA","How do you run a successful roundtable discussion?","\u003Cp>Define a clear goal, invite the right mix of voices, and use a timed agenda with discussion prompts. A strong moderator should manage speaking time and keep the group focused, while follow-up actions help translate insights into outcomes.\u003C/p>\n",{"__typename":2404,"id":2842,"question":2843,"answer":2844},"F_oVV30sSp-0jaAjkUbaDQ","How long should a roundtable discussion be?","\u003Cp>Most roundtable discussions work best in 45 to 90 minutes, depending on group size and topic complexity. Shorter sessions maintain energy, while longer ones require structured segments and breaks to stay productive.\u003C/p>\n",{"__typename":2404,"id":2846,"question":2847,"answer":2848},"Dom15VPDQY--o1RHAV86xQ","Who should attend a roundtable discussion?","\u003Cp>A typical roundtable includes 6 to 12 participants with relevant experience, diverse perspectives, and willingness to contribute. Include a mix of roles and viewpoints, plus a dedicated moderator to guide the conversation.\u003C/p>\n",{"__typename":2404,"id":2850,"question":2851,"answer":2852},"NvJ8uvKYSi-nw1t_zxVDrw","What questions should you ask in a roundtable discussion?","\u003Cp>Ask open-ended questions that invite examples and encourage dialogue, such as "What's working today?", "What's the biggest challenge?", or "What would you change?" Use follow-ups to clarify and compare different perspectives.\u003C/p>\n","How to Run a Roundtable Discussion in 11 Steps",[2855,2858,2861,2864],{"id":2856,"text":2857},"aIOjSS80RYWY-z2bCGiymw","\u003Cp>Roundtables are discussion-based events centered on open, participant-driven conversations to share diverse perspectives and generate practical solutions.\u003C/p>\n",{"id":2859,"text":2860},"QP_cQq95S1OF7s57D5WwUA","\u003Cp>Successful roundtables depend on experienced moderation, collaborative agenda planning with speakers, and prioritizing audience engagement, especially in virtual settings.\u003C/p>\n",{"id":2862,"text":2863},"FHUkEbc5TfuxbBB3lIwFlA","\u003Cp>Defining clear event objectives, carefully selecting topics and guests, and using dedicated event technology are foundational for impactful roundtable experiences.\u003C/p>\n",{"id":2865,"text":2866},"WVV9SmAyRziUAcPiJnkU9Q","\u003Cp>Event value can be extended through recording, replay distribution, and repurposing highlights across marketing channels.\u003C/p>\n",{"icon":2868,"tag":2870,"title":2873},{"id":2869,"alt":2870,"height":2871,"url":2872,"width":2871},"44099867","Newsletter",462,"https://www.datocms-assets.com/1127/1646661361-group-1620.png","Keep in touch with Livestorm news and updates",{"id":1744,"trackingBreadcrumbTitle":2875},"Home",{"id":2877,"about":2878,"aboutTheAuthor":2879,"authorBlockTitle":2880,"featuredAuthor":2881,"descriptionSeo":2897,"emptySearchIcon":2898,"emptySearchTitle":2904,"emptySearchText":2905,"featuredArticles":2906,"featuredArticles1Title":2964,"featuredArticles2Title":2965,"featuredArticles2":2966,"featuredGuide":3024,"headerBackground":3037,"headerBackgroundMobile":3043,"headerAllCategories":3049,"headerBrowseByCategories":3050,"headerFeaturedOffer":3051,"headerFeaturedOfferImage":3059,"headerFeaturedArticle":3061,"headerPlaceholderSearch":3075,"latestNewsTitle":3076,"latestNewsText":3077,"postsFrom":3078,"publishedOn":3079,"readMore":3080,"relatedArticles":3081,"searchPlaceholderOpenResearch":3082,"searchResultFor":3083,"surFooterTitle":3084,"tableOfContent":3085,"title":3086,"titleSeo":3087,"titleSeoAuthor":3088,"titleSeoCategory":3089,"trackingBreadcrumbTitle":1977,"updatedOn":3090,"writtenBy":3091},"43902","About","About the author","Featured writers",[2882,2885,2888],{"id":2338,"avatar":2883,"name":2343,"jobTitle":2342,"slug":2345},{"id":2340,"alt":1517,"height":2884,"url":2341,"width":2884},2624,{"id":2461,"avatar":2886,"name":2466,"jobTitle":2465,"slug":2468},{"id":2463,"alt":2887,"height":1644,"url":2464,"width":1644},"brillixa herdhiana",{"id":2889,"avatar":2890,"name":2894,"jobTitle":2895,"slug":2896},"dBH_UqxfQS-I4JYCxx1aNw",{"id":2891,"alt":1517,"height":2892,"url":2893,"width":2892},"Z2TA6K55RQu-YirsFDp2lQ",3830,"https://www.datocms-assets.com/1127/1750411963-photo-pro-alexia.jpg","Alexia Orny","Senior Content Manager","alexia-orny","Keep on top of things with our in-depth articles on video engagement. Learn more on video conferencing, virtual events, virtual meetings, webinars and more.",{"id":2899,"alt":2900,"height":2901,"url":2902,"width":2903},"41871987","Icon search",570,"https://www.datocms-assets.com/1127/1644934630-empty-state.png",490,"Sorry we couldn’t find any results for your search about","Please try searching with other terms.",[2907,2922,2935,2948],{"id":2908,"_firstPublishedAt":2909,"_updatedAt":2910,"blogPostCategory":2911,"coverImage":1517,"coverWithImgix":2913,"date":2918,"slug":2919,"subtitle":2920,"title":2921},"66159372","2021-10-18T17:31:19+02:00","2026-06-03T11:06:48+02:00",[2912],{"id":2232,"name":2155,"slug":2156},{"id":2914,"alt":1517,"height":2915,"url":2916,"width":2917},"27627136",823,"https://www.datocms-assets.com/1127/1634562861-test-webcam-or-microphone.jpg",1280,"2025-01-24","test-webcam-microphone","Test your webcam and microphone before hosting a live event to ensure you sound and look your best. Here's how to do it in a few simple steps.","How to Test Your Microphone and Camera: 7 Ways to Check",{"id":2923,"_firstPublishedAt":2924,"_updatedAt":2925,"blogPostCategory":2926,"coverImage":1517,"coverWithImgix":2928,"date":2918,"slug":2932,"subtitle":2933,"title":2934},"121174137","2022-05-03T15:26:42+02:00","2026-06-03T11:06:29+02:00",[2927],{"id":2232,"name":2155,"slug":2156},{"id":2929,"alt":1517,"height":2930,"url":2931,"width":2917},"46339729",854,"https://www.datocms-assets.com/1127/1650037933-pexels-fauxels-3184328.jpg","panel-discussion","Discover everything you need to know about creating a successful panel discussion including how to choose the best format, topics, guests, and host.","What Is a Panel Discussion? And How to Run One Like a Pro",{"id":2936,"_firstPublishedAt":2937,"_updatedAt":2938,"blogPostCategory":2939,"coverImage":1517,"coverWithImgix":2941,"date":2944,"slug":2945,"subtitle":2946,"title":2947},"142756505","2022-11-01T09:00:00+01:00","2026-06-03T11:11:14+02:00",[2940],{"id":2272,"name":2285,"slug":2277},{"id":2942,"alt":1517,"height":1650,"url":2943,"width":1650},"48606826","https://www.datocms-assets.com/1127/1666015839-71a00emoinl-ac_sl1500.jpg","2024-06-14","best-lights-for-video-conferencing","Finding the best lighting for video conferencing doesn't have to be difficult. Check out our list of the best lighting options to look your best on camera.","The Best Lighting for Video Conferencing: Our Top 10 Lights",{"id":2949,"_firstPublishedAt":2950,"_updatedAt":2951,"blogPostCategory":2952,"coverImage":1517,"coverWithImgix":2954,"date":2960,"slug":2961,"subtitle":2962,"title":2963},"122724484","2022-08-16T09:00:00+02:00","2026-04-03T15:49:57+02:00",[2953],{"id":2272,"name":2285,"slug":2277},{"id":2955,"alt":2956,"height":2957,"url":2958,"width":2959},"47308260","10 best microphones for conference calls in 2025",855,"https://www.datocms-assets.com/1127/1657811155-7-best-microphones-for-video-conferencing-the-2022-winners.jpg",1279,"2024-12-12","best-microphones-video-conferencing","Use our guide to the 10 best microphones for video conferencing to level up your virtual presence, deliver your message clearly, and impress participants.","10 Best Microphones for Conference Calls & Virtual Meetings","Featured articles","Editor's pick",[2967,2981,2995,3009],{"id":2968,"_firstPublishedAt":2969,"_updatedAt":2970,"blogPostCategory":2971,"coverImage":1517,"coverWithImgix":2973,"date":2977,"slug":2978,"subtitle":2979,"title":2980},"104454507","2022-02-28T15:19:27+01:00","2026-04-03T15:46:19+02:00",[2972],{"id":2232,"name":2155,"slug":2156},{"id":2974,"alt":2975,"height":1662,"url":2976,"width":1674},"42719857","guest speaker answering questions in a virtual conference on livestorm","https://www.datocms-assets.com/1127/1645552360-pexels-andrea-piacquadio-3762940.jpg","2024-06-03","questions-guest-speaker","Find out what to ask and what to avoid along with other tips and tricks for a successful and engaging guest speaker virtual event.","75 Questions to Ask Guest Speakers During a Virtual Event",{"id":2982,"_firstPublishedAt":2983,"_updatedAt":2984,"blogPostCategory":2985,"coverImage":1517,"coverWithImgix":2987,"date":2991,"slug":2992,"subtitle":2993,"title":2994},"ARLs8RFUSBuTbjUynTPV0Q","2024-06-26T07:54:33+02:00","2026-04-03T15:49:28+02:00",[2986],{"id":2232,"name":2155,"slug":2156},{"id":2988,"alt":2989,"height":2357,"url":2990,"width":2620},"bh86Z-K-TeC8IcmKAS5eKA","B2B trade show event","https://www.datocms-assets.com/1127/1719236145-what-is-field-marketing.jpg","2025-12-09","what-is-field-marketing","Discover the power of field marketing and learn how to design marketing activities that engage customers and drive revenue.","What Is Field Marketing? 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Learn about video marketing, email marketing, and more in this comprehensive guide for B2B.","B2B Marketing Strategies: Your Guide to What Works in 2026",{"id":3010,"_firstPublishedAt":3011,"_updatedAt":3012,"blogPostCategory":3013,"coverImage":1517,"coverWithImgix":3016,"date":3020,"slug":3021,"subtitle":3022,"title":3023},"Ys6yGBa1T4Glz5A43jtxdQ","2024-05-21T15:45:33+02:00","2026-04-03T15:37:44+02:00",[3014,3015],{"id":2244,"name":2162,"slug":2163},{"id":2232,"name":2155,"slug":2156},{"id":3017,"alt":3018,"height":2357,"url":3019,"width":2620},"cfSYZjwQRbmKn812KEj66g","lead generation professional working at a laptop","https://www.datocms-assets.com/1127/1716041453-lead-generation-tools.jpg","2024-05-22","lead-generation-tools","Discover the top lead generation software to improve your sales process. Find the best tools for prospecting, cold outreach, lead scoring, and more.","16 Best Lead Generation Tools (Inbound & Outbound)",[3025,3029,3033],{"id":3026,"shortName":3027,"slug":3028},"117966764","Virtual events","what-is-a-virtual-event",{"id":3030,"shortName":3031,"slug":3032},"115289844","Video conferencing ","what-is-video-conferencing",{"id":3034,"shortName":3035,"slug":3036},"aeiOoWoHRpKx-pqxGj_MTg","B2B Video Marketing Guide","video-marketing",{"id":3038,"alt":3039,"height":3040,"url":3041,"width":3042},"44198328","Pattern blog",2304,"https://www.datocms-assets.com/1127/1646727566-bg-header-blog.jpg",7680,{"id":3044,"alt":3045,"height":3046,"url":3047,"width":3048},"45507869","Background mobile",1141,"https://www.datocms-assets.com/1127/1647508886-20220303_05-2.png",1125,"All categories","or browse by categories",{"__typename":2102,"id":2103,"trackName":1495,"trackNameFallback":2108,"backgroundImage":3052,"coMarketing":1671,"ebook":3053,"resourceFileExternal":1495,"image":3055,"shortTitle":2108,"shortDescription":2502,"resourceTopic":3056,"resourceType":3057,"slug":2111},{"alt":2488,"height":2489,"url":2490,"width":2491},{"pdf":3054},{"url":2494},{"alt":1517,"height":2105,"title":1517,"url":2106,"width":2107},{"name":2155},{"color":2499,"cta":2500,"icon":3058,"name":2110},{"id":2002,"name":2003},{"alt":3060,"height":2105,"url":2106,"width":2107},"webinar benchmark report 2026 livestorm cover",{"id":3062,"_firstPublishedAt":3063,"_updatedAt":3064,"blogPostCategory":3065,"coverImage":1517,"coverWithImgix":3067,"date":3071,"slug":3072,"subtitle":3073,"title":3074},"eug9tzyISoSGOTFaTgivIw","2026-05-06T14:57:31+02:00","2026-05-06T15:40:24+02:00",[3066],{"id":2232,"name":2155,"slug":2156},{"id":3068,"alt":3069,"height":2357,"url":3070,"width":2620},"ct1F0ca0RWqxfzPFTMfL_g","two women sitting next to each other waving at a screen","https://www.datocms-assets.com/1127/1776165336-what-is-a-webinar.jpg","2026-05-06","what-is-a-webinar","What is a webinar? Learn how they work, the different types and formats, key platform features, and best practices backed by data from 850+ practitioners.","What Is a Webinar & How Does It Work? [Data, Videos & Tips]","Search","Latest articles","Stay in the loop by browsing our most recent articles. 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