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Plus, you’ll get a wealth of social media promotion and virtual event ideas for your business, including tools for webinar promotion and advice for incorporating video conferences and event partnership into your marketing strategy. \n\nTake a look at seven strategic partnership examples including affiliate marketing and distribution partnership and try out our content ideas for social media event marketing and partnership marketing to boost your social media metrics. But first, you may be wondering how to encourage participation in virtual meetings or run an interactive event. We can tell you how to host engaging virtual events! And if you're asking yourself \"what is a webinar?\" before you even begin with webinar online marketing, that's OK too! These posts answer all your questions—even the simple ones.","Marketing","Get virtual event ideas and elevate your marketing strategy with interactive events, event partnerships, and social media event promotion. 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These blog posts are for sales managers and account executives who need sales training to get up to speed with using video for sales and customer engagement. \n\nAny sales professional worth their salt will know that dull sales meetings are a straight road to customer churn. Because when it comes to meeting sales targets in a digital world, you need to know how to upsell during your product demo and deliver seamless customer onboarding (and client onboarding) using product demo videos and sales webinars. So, get ready to optimize your client onboarding process with better virtual selling videos and cross-selling advice.\n\nWith these Livestorm guides to video engagement for sales, you’ll never host a boring sales meeting again. These articles will help you onboard and retain customers with a sales meeting agenda that focuses on customer engagement. Find out how to use customer training to build a great customer education strategy and banish churn for good. And get the low-down on all the best customer onboarding tools to start using right now (time for a quick Loom, anyone?).\n\nOn top of all that, you can check out our top customer success metrics—from Customer Lifetime Value (LTV) to Monthly Recurring Revenue (MRR)—to help you accurately measure your progress and position yourself as a market leader. ","Learn how to sell online, minimize customer churn and increase customer engagement thanks to these resources.  ",{"id":2247,"alternativeVersions":2248,"_locales":2252,"fillerTextTitle":2253,"fillerTextText":2254,"name":2171,"seoDescription":2255,"slug":2172},"118558300",[2249,2250],{"locale":1456,"value":2172},{"locale":1461,"value":2251},"ressources-humaines",[1456,1461],"How to manage a remote team and improve internal communications","CEOs, managers, and HR teams at SMEs are all thinking differently since the rise of remote working. It’s clear that remote work and hybrid workplaces are here to stay, but virtual office management isn’t always easy.\n\nCompanies like yours need to know how to welcome a new team member virtually, give them an amazing remote orientation, and improve HR communication for existing remote employees while implementing futureproof plans for remote team building. \n\nTo help you get started, we’ve compiled all our expertise on improving your company onboarding workflow for both hybrid and fully remote employees, virtual onboarding best practices for the four phases of onboarding, and using onboarding technology for an automated employee onboarding process. \n\nWhile you’re here, learn why a good onboarding session and remote team activities are so important for fostering a great employee experience even in a totally virtual office, and test out activities like storytelling workshops, book clubs, and personality tests. \n\nAnd if that weren’t enough, dive into the challenges and benefits of working from home (whether it’s battling motivation or loving wearing whatever your want) and set up your home office for remote work with all the right tech and a perfectly curated back drop for video calling.","Discover tips on virtual office management, remote employee onboarding, and HR communication in these resources for the virtual office.",{"id":2257,"alternativeVersions":2258,"_locales":2260,"fillerTextTitle":2261,"fillerTextText":2262,"name":1895,"seoDescription":2263,"slug":1897},"118558297",[2259],{"locale":1456,"value":1897},[1456],"How to engage students in remote learning","This content bank for virtual instructors, educators, and tutors will demonstrate how to be a good online teacher and help you get confident using virtual classrooms and online teaching tools.\n\nVirtual education can be a tricky field to master with so many barriers to online learning and hybrid learning. Online students do experience some problems with remote learning, but that doesn't mean you can't optimize your virtual training sessions for maximum student engagement. \n\nWith step-by-step guidance from Livestorm, you'll gain a deeper comprehension of online learning terms like Virtual Learning Environment (VLE) and Learning Management System (LMS), as well as the various platforms and software that support them (such as Wooclap and Edmodo).\n\nNot only will you achieve the best engagement strategies for virtual education and webinar training, but you'll uncover all the insight you need to become the best virtual teacher for your online course. Etiquette could be a good place to start for you, so don’t miss our piece on establishing virtual classroom rules for a positive learning environment.\n\nThen, decide which teaching platform will help you deliver completely remote or hybrid learning, and check the many ways to improve student engagement such as using breakout rooms, emoji reactions, and fun quizzes.","Browse expert advice for virtual instructors and teachers on how to engage students in remote learning, use online teaching tools, and deliver online classes.",{"id":2265,"alternativeVersions":2266,"_locales":2275,"fillerTextTitle":2276,"fillerTextText":2277,"name":2278,"seoDescription":2279,"slug":2270},"120138866",[2267,2269,2271,2273],{"locale":1453,"value":2268},"fernbestimmung",{"locale":1456,"value":2270},"remote-communication",{"locale":1458,"value":2272},"comunicacion-remota",{"locale":1461,"value":2274},"travail-hybride",[1456,1461,1458,1453],"How to improve remote communication","Any business owner, sales rep, or freelancer should know how to leveredge video engagement for business communication. Most employees want hybrid working and potential clients and investors much prefer connecting via a virtual meeting or online chat than spending time and money on excessive travel. \n\nA strong video engagement platform can do wonders for remote communication of any kind, whether that's freelancers, teachers, or even lawyers. Maybe you’re a lawyer and want to know about holding court arraignments via video call. You can find answers right here. \n\nNot sure what video engagement actually is? Livestorm can help! We've got loads of resources to help you harness video chat to increase stakeholder engagement when communicating remotely. We’ll also cover the basics: from understanding what web conferencing is and setting up an automated webinar, to knowing the benefits of using a video engagement platform in the workplace and choosing the right software for your sales and marketing funnel. \n\nVideo calls are far more personal than conference calls without video, so it's the only way to go if you want to elevate your remote communication strategy. Whether it's recording an on-demand webinar or making the most of engagement features like screen sharing, live Q&As, online surveys or online polls—we can help you introduce video engagement to your internal and external communication strategies.","Remote communication","Improve remote communication in your organization and engage stakeholders thanks to these video conferencing guides and resources.",{"id":2281,"alternativeVersions":2282,"_locales":2285,"fillerTextTitle":2286,"fillerTextText":2287,"name":2288,"seoDescription":2289,"slug":2284},"49465",[2283],{"locale":1456,"value":2284},"product-updates",[1456],"Where can I find Livestorm company updates?","If you’re an entrepreneur or startup company and you want startup news from Livestorm all about what we’re up to, you're in the right place! Discover what is happening during each funding round as well as major product updates and launches in these articles.\n\nRemember when we launched usage-based enterprise pricing or raised a $30m series B to accelerate product development and help us expand into North America? What about when we supported French companies to offer our services through the pandemic? Didn’t read these stories? You missed out! \n\nThis blog segment is for small business owners and tech startups looking for big company updates and many other topics. You’ll get valuable insights into the world of video conferencing, where you can host webinars and startup events to grow your audience and find out how to choose the right webinar software for your business goals. You’ll be first in line to use video engagement tools to elevate your virtual events and compete with other unicorn companies in your specific industry. \n\nAnyone growing a remote business in need of startup funding will be interested in our take on using virtual meetings to create a fantastic virtual working culture and deliver pitches to potential clients and stakeholders to secure startup business funding. Ready to join an ever-growing startup community and hear our c-level’s vision for the future of video engagement? Let’s go! ","Company updates","Find out the latest company updates and video engagement insights from Livestorm in these articles intelligible for anyone in the startup community.",{"id":2291,"alternativeVersions":2292,"_locales":2296,"fillerTextTitle":2297,"fillerTextText":2298,"name":1840,"seoDescription":2299,"slug":1834},"RFXn9yncRnG5zOdpmDcdtw",[2293,2294],{"locale":1456,"value":1834},{"locale":1461,"value":2295},"sante",[1456,1461],"How to create high-impact healthcare online events","Explore our comprehensive healthcare webinar content blog, which features a wealth of insightful discussions and expert panels from industry leaders across various sectors of healthcare. Dive into a wide array of topics that cover the latest trends, innovations, and challenges facing the healthcare industry today. You'll discover valuable resources, including in-depth articles, research findings, and practical tips that are meticulously curated to enhance your understanding and keep you informed about the evolving landscape of healthcare. Our blog also provides case studies and real-world examples that illustrate the impact of these trends on patient care and health outcomes. Join us to deepen your knowledge, engage with thought-provoking content, and stay ahead in this critical field—empowering yourself to make informed decisions in your professional journey!","Explore our healthcare webinar content blog, featuring insightful discussions, expert panels, and valuable resources to enhance your understanding of the latest trends and innovations in the healthcare industry.",{"id":2301,"alternativeVersions":2302,"_locales":2305,"fillerTextTitle":2306,"fillerTextText":2307,"name":1853,"seoDescription":2308,"slug":1855},"dsz4ZxDvSQacP_7z_rsDsA",[2303,2304],{"locale":1456,"value":1855},{"locale":1461,"value":1855},[1456,1461],"How to create high-impact finance online events","Essential Guide to Online Finance Events: Tips and Insights\n\nDiscover the latest trends in finance through engaging online events. Whether you're looking to enhance your investment skills or learn about personal finance, these virtual gatherings offer valuable insights from industry experts. Join webinars, participate in virtual conferences, and explore interactive workshops to boost your financial knowledge. Stay updated on key topics, network with like-minded individuals, and elevate your financial literacy from the comfort of your home. Don't miss out on the opportunity to gain expert advice and connect with the finance community through online events!","Explore our finance webinar blog to gain valuable insights into the latest trends, strategies, and tips for managing your finance online events effectively. ",[],{"id":1732,"ctaUpgradeNow":1740,"ctaGetStartedForFree":1737,"ctaGetDemo":1790,"keyTakeaways":2311,"minRead":2312,"noCreditCard":2313,"noInstall":2314,"readTheCustomerStory":2315},"Key Takeaways","min. read","No credit card needed","No installation required","Read the customer story",[2317,2474,2713,2870],{"id":2318,"alternativeVersions":2319,"_locales":2326,"_publishedAt":2327,"_updatedAt":2328,"trackName":1495,"trackingBreadcrumbTitle":1495,"blogPostCategory":2329,"blogPostAuthor":2331,"cluster":2340,"content":2385,"coverImage":1500,"coverWithImgix":2425,"bottomContentOffer":1629,"date":2429,"headerCta":1629,"inlineContentCard":1629,"inlineTextCta":1629,"relatedArticles":2430,"relatedPillarPage":1629,"seoDescription":2431,"sidebarContentCard":1629,"structuredData":2432,"subtitle":2431,"title":2457,"slug":2323,"takeaways":2458},"EecFgpdTSEyLCddvpzbhUA",[2320,2322,2324],{"locale":1453,"value":2321},"keynote-redner-finden-tipps",{"locale":1456,"value":2323},"how-to-find-keynote-speaker",{"locale":1458,"value":2325},"como-encontrar-ponente-principal",[1456,1458,1453],"2026-04-03T15:50:47+02:00","2026-04-03T15:50:45+02:00",[2330],{"id":1450,"name":1465,"slug":1454},{"id":2332,"avatar":2333,"jobTitle":2336,"name":2337,"shortDescription":2338,"slug":2339},"150611145",{"id":2334,"url":2335},"50510853","https://livestorm.imgix.net/1127/1688695141-pp-brillixa-herdhiana.jpg","Senior Growth Manager","Brillixa Herdhiana","Brillixa joined Livestorm as Growth Manager in 2021. Her experience enables her to contribute to business growth through lead generation from ads and organic channels.","brillixa-herdhiana",{"id":2341,"bottomContentCardCtaTitle":2342,"bottomContentCardText":2343,"bottomContentCardTitle":2344,"displayCustomerLogoSection":1671,"headerCtaText":2345,"headerCtaCtaTitle":2342,"inlineContentCardCtaTitle":1495,"inlineContentCardCtaLink":1495,"inlineContentCardImage":1500,"inlineContentCardTag":1495,"inlineContentCardTitle":1495,"inlineContentCardText":1495,"pushCover":1500,"pushCtaLink":1495,"pushCtaTitle":1495,"pushTag":1495,"pushTitle":1495,"relatedContentOffer":2346,"relatedPillarPage":2371,"relatedPillarPageTitleOfTheBlock":2382,"textBasedInlineCtaText":2383,"title":2384,"urlForTheCta":1495,"withoutContentOffer":1671},"117955276","Download now","We share tips to write emails for every step of your event to drive attendance.","Drive attendance ","Increase attendance with these virtual event email templates.",{"__typename":2102,"id":2347,"trackName":1495,"trackNameFallback":2348,"backgroundImage":2349,"coMarketing":1629,"ebook":2354,"image":2357,"resourceType":2362,"shortDescription":2369,"slug":2370,"title":2348},"122287659","6 Email Templates for Successful Virtual Events",{"id":2350,"alt":2351,"height":2352,"url":2353,"width":2352},"22456979","Bkack pattern background with livestorm waves",1296,"https://livestorm.imgix.net/1127/1629970209-pattern-square-black.png",{"pdf":2355},{"url":2356},"https://livestorm.imgix.net/1127/1655904786-livestorm-x-mailjet-email-templates-virtual-events.pdf",{"id":2358,"alt":2348,"height":2359,"url":2360,"width":2361},"47031985",2481,"https://livestorm.imgix.net/1127/1655823301-cover.jpg",3508,{"id":2363,"color":2364,"cta":1791,"icon":2365,"name":2368},"23823628","skin-tone",{"id":2366,"name":2367},"149338189","registration-page","Templates","Access these 6 email templates to drive attendance to your virtual events.","email-templates-virtual-events",{"id":2372,"backgroundImage":2373,"shortDescription":2379,"shortTitle":2380,"slug":2381},"117966764",{"id":2374,"alt":2375,"height":2376,"url":2377,"width":2378},"45383563","man hosting a hybrid virtual event in front of a crowd of people",607,"https://livestorm.imgix.net/1127/1647446764-virtual-event.jpeg",779,"Virtual events are the future! This essential guide shows you how to host virtual events and hybrid events.","The Essential Guide to Virtual Events and How to Host One","what-is-a-virtual-event","Learn more on the topic","Download the email templates to learn how to drive event signups ","Virtual events",[2386,2390,2399,2402,2410,2413,2419,2422],{"id":2387,"__typename":2388,"text":2389},"SGpQpUYyRqKN1rfhobLJtg","TextRecord","Choosing the right keynote speaker sets the tone for your entire event. Great speakers do much more than just fill a time slot. They spark new ideas, energize the audience, and inspire action.\n\nBut where do you start with securing the right person to lead your virtual or hybrid event? In this guide, I'll walk you through how to find keynote speakers, including where to start your search today.\n\n**Key takeaways**:\n\n\n\n* Evaluate potential speakers by watching their virtual presentations and assessing their audience engagement.\n* Search conference agendas from the past year and consider internal experts for fresh perspectives.\n* Speaker fees often depend on experience, with rising speaker fees starting around €1,250 and professional speaker fees starting around €25,000.\n\n\n## **Quick answer: how to find keynote speakers**\n\nTo find a keynote speaker for a hybrid or [virtual event](https://livestorm.co/resources/guides/what-is-a-virtual-event), check speaker bureaus, search professional databases, review conference agendas, and ask your professional network. Look for a speaker whose experience matches the topic and audience and whose fee aligns with your budget.\n\n\n## **How to find a keynote speaker: Step-by-step process**\n\nSecuring the right speaker for your event is easier than you might think. I've broken down how to find speakers for your event into eight steps.",{"id":2391,"__typename":2392,"image":2393},"Lq8_o539R5SK_-Lrn8sVxA","ImageRecord",{"id":2394,"alt":2395,"height":2396,"url":2397,"width":2398},"NdBMFqeqQg6HG0mEuFX_dA","how to find a keynote speaker in 7 steps",1550,"https://livestorm.imgix.net/1127/1756382677-livestorm-how-to-find-keynote-speakers.png",2640,{"id":2400,"__typename":2388,"text":2401},"Xcgz5e3iQ7SguvX8kcXZ9w","### **1. Define your event’s purpose, audience, and format**\n\nBefore you start searching for a professional speaker, get clear on the event details so you can find right person for the role. This starts with working with your event planner to define the purpose, audience, and format.\n\nIs your goal to educate attendees about a topic or inspire them to take action? This will help you assess whether you need a speaker with deep experience in a specific field — or if you're better off with a motivational speaker.\n\nNext, list the qualities your audience shares. For example, do they work in the same industry or role? Are they at a similar point in their careers? You can often find the perfect keynote speaker by narrowing down the types of audiences they cater to.\n\nThen, confirm the event format. If you're planning a hybrid [medical congress](https://livestorm.co/blog/plan-medical-congress), for example, you may need a speaker who can travel to your location for a multi-day event. If you're planning a [virtual conference](https://livestorm.co/blog/virtual-conference), you'll need a speaker who has experience on a virtual stage.\n\n\n### **2. Set a realistic budget for your keynote speaker**\n\nThe [cost to hire an event speaker](https://www.nsb.com/blog/how-much-does-a-keynote-speaker-cost-a-clear-guide-for-event-planners/) depends on several factors, ranging from event location to expertise type. However, the most important factor tends to be experience. More experienced speakers typically have higher fees — and professional speakers generally charge the most.\n\nAs a general rule, the cost to hire a keynote speaker for your event starts at €1,250. If you want to hire a celebrity or industry executive, it can easily exceed €100,000.\n\nKeynote speaker costs typically fall into the following ranges:\n\n\n\n* **Rising speakers**: €1,250 to €4,250\n* **Experienced speakers**: €4,250 to €12,750\n* **Professional speakers**: €25,000 to €85,000\n* **Celebrity speakers**: €85,000 and up\n\nUse these ranges to set realistic expectations for your team and to allocate the right amount in your event budget.\n\n\n### **3. Research potential keynote speakers**\n\nOnce you've confirmed your budget and event details, you're ready to look for an impactful speaker. Start by reviewing agendas from your company's previous conferences. If any conference speakers left a lasting impression on your team or attendees, consider asking them to deliver a keynote.\n\nDo the same for other conferences or podcasts in your industry. Look for as many speakers as possible who are popular with your target audience.",{"id":2403,"__typename":2392,"image":2404},"UF8yf6ULQVizuOnfZ5Ci3g",{"id":2405,"alt":2406,"height":2407,"url":2408,"width":2409},"WlYiIOAETVqBr3rlhKefWA","speaker losing train of thought during a presentation",627,"https://livestorm.imgix.net/1127/1754396883-lose-train-of-thought-when-speaking.jpg",1200,{"id":2411,"__typename":2388,"text":2412},"IfmYsc7CR_K2H8AHw4C4dQ","Another option is searching speaker bureaus. These agencies represent professional speakers and industry experts, managing scheduling and contracts on their behalf.\n\n\n### **4. Evaluate potential speakers' qualities and experience**\n\nWhen considering keynote speakers, Pauline Mura, Livestorm Senior Partnership Marketing Manager, recommends analyzing expertise first. \"What can they bring to the table in terms of knowledge, best practices, and real world examples? That's going to bring the real value.\"\n\nNext, Pauline suggests factoring in the speaker's prestige and following. Most importantly, do they have an engaged audience linked to the topic in question?\n\nPauline recommends seeking a speaker with \"an audience aligned with who you're trying to attract. That way the speaker will be able to promote and be a key factor in actually attracting people to your event.\"\n\nThe easiest way to evaluate potential speakers is to watch recordings of their keynote addresses. Look for both strong [public speaking](https://livestorm.co/blog/public-speaking) skills and relevant experience. Do they frequently deliver talks on relevant speaking topics?\n\nAnalyze the speaker's qualities and audience interaction abilities to make sure they align with what you need. Does the speaker motivate the audience and spark engagement?\n\nFor virtual events, it's also important to make sure the speaker performs well on camera. Do they have effective [public speaking body language](https://livestorm.co/blog/public-speaking-body-language), including eye contact, hand gestures, and a sense of confidence?",{"id":2414,"__typename":2392,"image":2415},"Ji94uk4KQTCWbJFhiWAM1w",{"id":2416,"alt":2417,"height":2407,"url":2418,"width":2409},"TKmhopFTT_KUecJA2l8pAA","woman giving a conference presentation","https://livestorm.imgix.net/1127/1754396908-public-speaking-body-language.jpg",{"id":2420,"__typename":2388,"text":2421},"Jnq-BpDGQ_WBVJvSjot23Q","### **5. Shortlist and contact your top choices**\n\nAfter evaluating potential options, make a list of three to five of the best keynote speakers. Then, start your keynote speaker conference outreach. Contact each speaker with details about:\n\n\n\n* Event date, audience size, and format\n* Main theme of the conference\n* Specific reasons they would be a great fit for your topic or industry\n* Budget range\n\nPay close attention to how they respond to your inquiry. Speakers who focus on ideas for content before logistics tend to be more engaged with the topic and may contribute more value to your event.\n\n\n### **6. Negotiate terms and sign a contract**\n\nOnce you've reviewed candidates' responses, work with your team to decide on a top choice for the keynote speech. Depending on the responses you receive, you might base this decision on fit, availability, rate, or a combination of factors.\n\nThen, negotiate terms with your top choice. For example, you might want the role of a keynote speaker to include hosting networking sessions. For a hybrid event, you might need to cover travel expenses in addition to speaking fees.\n\nGet everything in writing and have both sides sign a contract. This way, everyone is on the same page about logistics, rates, and responsibilities — and you won't have to worry about losing your keynote speaker at the last moment.\n\n\n### **7. Prepare for and promote the event**\n\nAfter confirming the details, you're ready to move forward with the event. Prepare a [run of show template](https://livestorm.co/blog/run-of-show-template-virtual-event) that everyone can follow.\n\nHelp your keynote speaker tailor their talk by sharing audience demographics and conference agendas. Before the big day, host a [webinar dry run](https://livestorm.co/blog/webinar-dry-run) that allows guest speakers to test out the platform and practice their talk.\n\nStart promoting the event well ahead of time so you can begin collecting registrations. Our recommended [event promotion tactics](https://livestorm.co/webinar-promotion) include:\n\n\n\n* Create a dedicated registration page that mentions the keynote speaker by name\n* Highlight the event on social media — and invite the speaker post about it as well\n* Mention the event in your email newsletter with a link to the registration page\n* Use [partnership marketing](https://livestorm.co/blog/partnership-marketing) to reach a wider audience\n\n\n## **Where to find keynote speakers**\n\nWant to find guest speakers for your upcoming conference? Here's where to start your search.\n\n\n### **Professional associations and industry groups**\n\nMake a list of professional associations in your industry. Browse their recent webinars and online conferences to find emerging speakers, moderators, and workshop leaders who would be a good fit for your event.\n\n\n### **Conference agendas**\n\nReview agendas for industry conferences or virtual events hosted by partner brands. Focus on events that took place in the last 12 months to find speakers who have experience but who aren't overexposed yet.\n\n\n### **Internal experts**\n\nExternal keynote speakers tend to be strong choices when your goal is to attract leads outside of your existing audience, Pauline explains. However, this isn't your only option.\n\nInternal experts can also make great keynote speakers. \"If it's more about authority and speaking to a topic related to your own product or an area where you have a strong internal expert, stick to the internal leader,\" Pauline suggests.\n\nAn internal expert can also work well as a keynote speaker when \"the goal is to upsell or engage with the audience and show new ways of doing things with your own product.\"\n\nTo find the right internal keynote speaker, consider:\n\n* Members of your leadership team\n* Subject matter experts with a unique perspective on a key topic\n* Rising stars with significant influence within the organization\n\nFor example, Livestorm Co-founder and CEO Gilles Bertaux hosts our quarterly product keynotes, Gilles discussed plans for the year, new integrations, and an expanded suite of AI tools.",{"id":2423,"__typename":2388,"text":2424},"EwbWOU5rQwyhIR61kv5o7g","### **Speaker bureaus**\n\nSpeaker bureaus have directories you can use to create a list of potential speakers for your event. While these outlets can help you find a great speaker, it's important to keep budget in mind. Speaker bureaus tend to be best for high-profile events with budgets above €25,000.\n\n\n### **Call for speakers**\n\nInstead of using outreach to find the right speaker, invite them to connect with you. Publish a call for speakers, and include the event details and conference topic. Then, share the invitation in professional communities where potential speakers may spend time.\n\n\n## **Frequently asked questions about finding keynote speakers**\n\n\n### **How far in advance should you book a keynote speaker?**\n\nUse these guidelines to find a speaker for a webinar series or online conference:\n\n\n\n* **Professional speakers**: Six to 12 months\n* **Experienced speakers:** Two to four months\n* **Rising experts:** Four to six weeks\n* **Industry executives:** Two to eight weeks\n\n\n### **What is a realistic budget for hiring a keynote speaker?**\n\nKeynote speaker budgets depend on experience. Budget at least €1,250 for rising speakers and at least €4,250 for experienced speakers who offer the best value-to-impact ratio. For professional speakers, plan on at least €25,000, and for industry executives, budget at least €85,000.\n\n\n### **Can a keynote speaker present remotely?**\n\nYes, keynote speakers can present remotely. Before hiring a keynote speaker for a virtual event, however, it's a good idea to review their previous webinars and online presentations. Make sure they have strong virtual speaking skills and on-camera presence before booking.\n\n\n### **Do you need a contract for a keynote speaker?**\n\nYes, you need a contract for a keynote speaker. A contract outlines the event details and the responsibilities for both parties — including dates, fees, and commitment. It protects both sides by clarifying cancellation policies, content ownership, and performance expectations.",{"id":2426,"alt":2427,"height":2407,"url":2428,"width":2409},"HXtkRnruTRSbWWvV_sQJEw","symposium or conference","https://livestorm.imgix.net/1127/1700619473-symposium-vs-conference.jpg","2025-12-11",[],"Learn how to find keynote speakers for virtual and hybrid events. Get budget ranges, evaluation tips, and actionable search strategies.",[2433],{"id":2434,"contentData":2435},"bwRbLWVvQKWpu4dRNwA7Zg",{"@context":2436,"@type":2437,"mainEntity":2438},"https://schema.org","FAQPage",[2439,2445,2449,2453],{"@type":2440,"name":2441,"acceptedAnswer":2442},"Question","How far in advance should you book a keynote speaker?",{"@type":2443,"text":2444},"Answer","Use these guidelines to find a speaker for a webinar series or online conference. Professional speakers: Six to 12 months. Experienced speakers: Two to four months. Rising experts: Four to six weeks. Industry executives: Two to eight weeks.",{"@type":2440,"name":2446,"acceptedAnswer":2447},"What is a realistic budget for hiring a keynote speaker?",{"@type":2443,"text":2448},"Keynote speaker budgets depend on experience. Budget at least €1,250 for rising speakers and at least €4,250 for experienced speakers who offer the best value-to-impact ratio. For professional speakers, plan on at least €25,000, and for industry executives, budget at least €85,000.",{"@type":2440,"name":2450,"acceptedAnswer":2451},"Can a keynote speaker present remotely?",{"@type":2443,"text":2452},"Yes, keynote speakers can present remotely. Before hiring a keynote speaker for a virtual event, however, it's a good idea to review their previous webinars and online presentations. Make sure they have strong virtual speaking skills and on-camera presence before booking.",{"@type":2440,"name":2454,"acceptedAnswer":2455},"Do you need a contract for a keynote speaker?",{"@type":2443,"text":2456},"Yes, you need a contract for a keynote speaker. A contract outlines the event details and the responsibilities for both parties — including dates, fees, and commitment. It protects both sides by clarifying cancellation policies, content ownership, and performance expectations.","How to Find Keynote Speakers for Virtual or Hybrid Events",[2459,2462,2465,2468,2471],{"id":2460,"text":2461},"AWXNhhP2SQye9LavaJvXWA","\u003Cp>Speaker selection is essential for setting event tone, with evaluation based on prior presentations and audience engagement.\u003C/p>\n",{"id":2463,"text":2464},"Wgw3uvDyQtuIf2ATEr99VQ","\u003Cp>Internal experts, speaker bureaus, industry associations, and recent conference agendas have been cited as primary sources for keynote speakers.\u003C/p>\n",{"id":2466,"text":2467},"cXYWHIJrSt2P57Y7FRYjNA","\u003Cp>Speaker fees are determined by experience, typically ranging from €1,250 for rising speakers to €25,000+ for professionals, with celebrities commanding over €85,000.\u003C/p>\n",{"id":2469,"text":2470},"SgpXBaYTRfussxeodvQVlQ","\u003Cp>The evaluation process involves reviewing speakers' expertise, audience reach, and virtual presentation skills to ensure alignment with event goals.\u003C/p>\n",{"id":2472,"text":2473},"aKS54eThQCuFGeGnbA6OMA","\u003Cp>Booking timelines vary by speaker level, with professionals requiring 6–12 months' notice and rising experts needing as little as 4–6 weeks.\u003C/p>\n",{"id":2475,"alternativeVersions":2476,"_locales":2483,"_publishedAt":2484,"_updatedAt":2485,"trackName":1495,"trackingBreadcrumbTitle":1495,"blogPostCategory":2486,"blogPostAuthor":2488,"cluster":2497,"content":2533,"coverImage":1500,"coverWithImgix":2643,"bottomContentOffer":1629,"date":2648,"headerCta":1629,"inlineContentCard":1629,"inlineTextCta":1629,"relatedArticles":2649,"relatedPillarPage":1629,"seoDescription":2650,"sidebarContentCard":1629,"structuredData":2651,"subtitle":2650,"title":2696,"slug":2478,"takeaways":2697},"142926121",[2477,2479,2481],{"locale":1456,"value":2478},"record-webinar",{"locale":1458,"value":2480},"como-grabar-webinars",{"locale":1461,"value":2482},"enregistrement-webinaire",[1456,1461,1458],"2026-04-03T15:50:43+02:00","2026-04-03T15:50:42+02:00",[2487],{"id":1450,"name":1465,"slug":1454},{"id":2489,"avatar":2490,"jobTitle":2493,"name":2494,"shortDescription":2495,"slug":2496},"1530221",{"id":2491,"url":2492},"46385968","https://livestorm.imgix.net/1127/1650542390-pp-molly-hocutt_720.jpeg","Content Manager","Molly Hocutt","Molly joined Livestorm in 2019 as a Content Manager and manages written content production. Her work focuses on lead generation and organic website traffic.","molly-hocutt",{"id":2498,"bottomContentCardCtaTitle":2342,"bottomContentCardText":2499,"bottomContentCardTitle":2500,"displayCustomerLogoSection":1671,"headerCtaText":2501,"headerCtaCtaTitle":2342,"inlineContentCardCtaTitle":1495,"inlineContentCardCtaLink":1495,"inlineContentCardImage":1500,"inlineContentCardTag":1495,"inlineContentCardTitle":1495,"inlineContentCardText":1495,"pushCover":1500,"pushCtaLink":1495,"pushCtaTitle":1495,"pushTag":1495,"pushTitle":1495,"relatedContentOffer":2502,"relatedPillarPage":2520,"relatedPillarPageTitleOfTheBlock":2382,"textBasedInlineCtaText":2531,"title":2532,"urlForTheCta":1495,"withoutContentOffer":1671},"117954886","Read this book to grow your webinar attendance rate and generate leads.","Increase webinar attendance","Drive webinar registrations with this webinar promotion Ebook.",{"__typename":2102,"id":2503,"trackName":1495,"trackNameFallback":2504,"backgroundImage":2505,"coMarketing":1671,"ebook":2506,"image":2509,"resourceType":2514,"shortDescription":2518,"slug":2519,"title":2504},"18153309","Webinar Promotion Handbook",{"id":2350,"alt":2351,"height":2352,"url":2353,"width":2352},{"pdf":2507},{"url":2508},"https://livestorm.imgix.net/1127/1744636618-webinar-promotion-handbook-2025-en.pdf",{"id":2510,"alt":2511,"height":2512,"url":2513,"width":2361},"OGxInFdrR2C7H6CuM9VN8Q","30 webinar promotion tactics",2480,"https://livestorm.imgix.net/1127/1744636830-webinar-promotion-handbook.jpg",{"id":2515,"color":1874,"cta":1631,"icon":2516,"name":2517},"23823619",{"id":1890,"name":1891},"Ebooks","Everything you need to promote your webinars and increase attendance.","online-event-promotion",{"id":2521,"backgroundImage":2522,"shortDescription":2528,"shortTitle":2529,"slug":2530},"68744044",{"id":2523,"alt":2524,"height":2525,"url":2526,"width":2527},"28748637","two women sitting next to each other waving at a screen",832,"https://livestorm.imgix.net/1127/1635434854-what-is-a-webinar.jpg",1045,"As commerce has become more global, webinars allow educators, sales professionals, and marketing teams to reach a broader audience through online seminars.","What is a Webinar & How does it Work [Videos & Tips]","what-is-a-webinar","Download the Ebook to learn how to boost webinar registrations","What is a webinar? ",[2534,2537,2545,2548,2556,2559,2565,2568,2574,2577,2585,2588,2596,2599,2607,2610,2618,2621,2629,2632,2640],{"id":2535,"__typename":2388,"text":2536},"142926144","**Whether you’re hosting or attending a webinar, learning how to record this type of event is a must.**\n\nFor attendees, the recording will be a lifesaver when you want to revisit the topic later. And if you’re the host, you’ll be able to review and repurpose valuable content that can be used to attract leads, boost revenue, and create training materials.\n\nWhether you're a host or participant, the recording process is a little different. We’ve compiled a list of tools and processes to teach you how to record a webinar, whether you're watching or leading the event.\n\n\n## How do you **record a webinar as a participant?**  \n\nTo record a [webinar](https://livestorm.co/resources/guides/what-is-a-webinar) as an attendee, choose a tool and ask the host for permission.\n\n### First, ask permission to record the session\n\nIf you’re attending a webinar and the host isn’t planning on recording the session, you should always ask if they’re okay with you doing it. While many hosts may allow participants to record, others may object.\n\n**Sometimes webinars contain proprietary (i.e. trademarked or copyrighted) content that isn’t available for sharing.** You should never record someone else's webinar to use for your own commercial purposes.\n\n\n### Choose the best webinar recorder tool\n\nIf you’re not hosting the meeting, you need the right tool to record your screen while viewing the webinar:\n\n\n\n1. **Loom**\n2. **Vimeo Record**\n3. **Snagit**\n\n\n#### **1. Loom**\n\nLoom is a video messaging tool for asynchronous communication. You can also use it as a screen recorder following the prompts:\n\n\n1. **Sign up for Loom.** The free version will let you record up to 25 videos of five minutes, but the paid plan is only $15 a month and lets you record unlimited videos of any length. \n2. **Download the Chrome extension.** This step is optional but makes it easier to record your screen at any time.\n3. **Click on the extension button and choose “screen only.”** By default, Loom will record the screen and your camera. Click on “screen only” to record the live webinar.",{"id":2538,"__typename":2392,"image":2539},"142926145",{"id":2540,"alt":2541,"height":2542,"url":2543,"width":2544},"48630712","Loom webinar recording tutorial",1080,"https://livestorm.imgix.net/1127/1666634056-01-loom-webinar-recording-tutorial_11zon.jpg",1920,{"id":2546,"__typename":2388,"text":2547},"142926146","4. **Press “start recording.”** Once you’re recording, avoid switching tabs and mute all your notifications.\n5. **Stop recording at the end of the event and access it via the link provided.** Loom records to the cloud and automatically generates a link so you can watch the video in your browser. You can also download the recording to your desktop by opening the link to your Loom video, clicking the three dots in the upper right corner, and selecting “download.” \n\n\n#### 2. **Vimeo Record**\n\nThis Vimeo product lets you record 2 hours of video for free. Here’s how to use Vimeo Record:\n\n\n\n1. **Sign up for a free or paid plan.** Create an account using your email address. \n2. **Click on “Open Vimeo Record.”** Click on the blue button to select your recording preferences. You can also do this directly from the extension.\n3. **Click on “screen only” and “start recording.”** Choose the microphone you wish to use from the list and click on the folder icon to choose where to save the recording.",{"id":2549,"__typename":2392,"image":2550},"142926147",{"id":2551,"alt":2552,"height":2553,"url":2554,"width":2555},"48630714","Vimeo Record for recording webinars",867,"https://livestorm.imgix.net/1127/1666634180-02-vimeo-record-for-recording-webinars.jpg",1690,{"id":2557,"__typename":2388,"text":2558},"142926148","4. **Download your video.** At the end of the webinar, your cloud recording will be uploaded to Vimeo. You can change the sharing privacy preferences. Share the link or click the “download” button to get a copy of the webinar saved on your computer.",{"id":2560,"__typename":2392,"image":2561},"142926149",{"id":2562,"alt":2563,"height":2542,"url":2564,"width":2544},"48630716","Vimeo Record webinar recording software example","https://livestorm.imgix.net/1127/1666634233-03-vimeo-webinar-recording-example.jpg",{"id":2566,"__typename":2388,"text":2567},"142926150","#### **3. Snagit**\n\nUnlike the other options in this list, Snagit doesn’t have a browser version, so you need to download the app to your computer. However, this screen capture tool is very lightweight and easy to install.  \n\nSnagit also offers a 15-day free trial. But after that, you’ll need to purchase the license for $62.99, plus yearly maintenance costs. Follow these steps to use Snagit for recording webinars:\n\n1. **Download the app.** Choose the option that fits your operating system, and download the app.\n2. **Create an account.** Use your email credentials to create an account, or use Google sign-in for faster access.\n3. **Install the app and choose your preferences.** You'll see a popup window to grant recording permissions on your computer. \n4. **Adjust your settings.** Select which window you want to record, and choose whether you want to record your webcam.\n5. **Click “capture” and turn on the system audio recording.** Click the speaker icon to ensure you’re recording the webinar’s audio. For better audio quality, mute your microphone. ",{"id":2569,"__typename":2392,"image":2570},"142926151",{"id":2571,"alt":2572,"height":2542,"url":2573,"width":2544},"48630722","Snagit preferences bar for recording webinars","https://livestorm.imgix.net/1127/1666634327-04-snagit-preferences-bar-for-recording-webinars_11zon.jpg",{"id":2575,"__typename":2388,"text":2576},"142926152","6. **Choose the destination folder and enjoy your webinar recording.** After the event is recorded locally, you’ll be asked by Snagit to choose the destination folder and save it to your computer. The local recording allows you to rewatch or share the recorded webinar.\n\n\n## How do you **record a webinar as a host?** \n\nFor hosts, it's usually a good idea to record your webinar, especially when you're creating important content. After the event ends, you can [repurpose the content](https://livestorm.co/blog/repurpose-content) and distribute it across marketing channels. Follow these steps for recording webinar content:\n\n\n### 1. Choose the best webinar recording software\n\nAs a host, you don't need the screen recording tools above. Instead, you can easily record from your [webinar software](https://livestorm.co/free-webinar-software) using the built-in recording feature. Here are some of the top tools that allow you to record high-quality video and audio as you live stream to your audience:\n\n* **Livestorm:** Our video conferencing tool lets you host and record webinars, meetings, and virtual events. You can also create [pre-recorded webinar](https://livestorm.co/webinar-glossary/pre-recorded-webinar) content and set it to play automatically.\n* **Zoom:** When you host Zoom meetings or webinars, you can record them directly from your Zoom account.\n* **Teams:** You can record meetings using this Microsoft collaboration tool, which is widely used by enterprise-level businesses.\n* **GoToWebinar:** This tool for hosting webinars allows you to host large audiences and record live sessions without downloading any additional tools.\n\n\n### 2.  Let participants know the session will be recorded\n\nBefore starting the webinar, make sure your audience knows you plan to record. You can add a disclaimer to the webinar description before users sign up for it or explicitly say it at the beginning of the session. This will prevent any privacy violations.\n\n\n### 3. Click the meeting record button\n\nIf you’re using Livestorm, you can stream and record webinars in HD either manually or automatically. Livestorm is an [automated webinar software](https://livestorm.co/webinar-software/automated-webinars), so if no one is on stage or there's no activity for 30 seconds, the recording will pause. It’ll resume recording once the session is active again.\n\nFor [automated webinar](https://livestorm.co/blog/automated-webinars) recordings, you have to tick the option **“automatically record upon event start”** when planning your meeting. You’ll find this option under settings in the category **“recording & on-demand.”**\n\nIn the **\"recordings\"** section of the toolbar, you can also select who can view the replay afterward and access the webinar.",{"id":2578,"__typename":2392,"image":2579},"142926153",{"id":2580,"alt":2581,"height":2582,"url":2583,"width":2584},"48630735","Livestorm on-demand and webinar recording settings",811,"https://livestorm.imgix.net/1127/1666634584-05-livestorm-on-demand-and-webinar-recording-settings.jpg",1570,{"id":2586,"__typename":2388,"text":2587},"142926154","If you want more control, you can deactivate the automatic recording settings. Instead, when you're ready to start, go to your event and click on **“start event.**”\n\nClick the **record button** and save your session. The audio and video recording will stop as soon as you end your event. While you’re live and recording, you’ll see these two icons on the upper left of your screen:",{"id":2589,"__typename":2392,"image":2590},"142926155",{"id":2591,"alt":2592,"height":2593,"url":2594,"width":2595},"48630737","Livestorm webinar recording icons",829,"https://livestorm.imgix.net/1127/1666634608-06-livestorm-webinar-recording-buttons.jpg",1574,{"id":2597,"__typename":2388,"text":2598},"142926156","#### **How do you record a webinar in Zoom?**\n\nTo record a webinar you’re hosting in Zoom:\n\n1. Create a Zoom event\n2. Start the meeting\n3. Click on “More”\n4. Click on “Record on this computer”\n5. Pause or stop the recording whenever you want in the Zoom window\n6. End the meeting\n7. Wait for the Zoom recording to process and save the file\n\nIf you’re not hosting the meeting, you’ll need to ask the host to grant you permission to record the session. Then, you’ll need to:\n\n\n\n1. Go to your Zoom app\n2. Click on the settings icon\n3. Scroll down and click on “view more settings”\n4. Click on the “Recording” tab",{"id":2600,"__typename":2392,"image":2601},"142926157",{"id":2602,"alt":2603,"height":2604,"url":2605,"width":2606},"48630741","How to record a webinar in Zoom for participants",567,"https://livestorm.imgix.net/1127/1666634650-07-how-to-allow-participants-to-record-webinars-in-zoom.jpg",1822,{"id":2608,"__typename":2388,"text":2609},"142926158","5. Enable the “local recording” option to save the recording locally to your computer\n6. Follow the instructions above\n\n\n#### **How do you record a webinar in Teams?**\n\nTo record a webinar in Microsoft Teams: \n\n\n1. Start or join a webinar\n2. Click on the three dots in the toolbar\n3. Scroll down and click on “start recording”\n4. Stop the recording by following the same process or by ending the meeting\n5. Find and share your recording from SharePoint or OneDrive\n\nOnly meeting owners or people from the same organization can record webinars directly from Teams. \n\n\n#### **How do you record a webinar in GoTo Webinar?**\n\nIf you’re hosting a webinar using GoTo Webinar, here’s what you need to do to record it:\n\n1. Start your webinar\n2. Ensure you have at least 5GB of free space in your computer\n3. Click on “start recording” (Windows) or “record” (Mac)\n4. Stop your recording\n5. Get redirected to your video library\n6. Edit and share your webinar recording files\n\n\n## How do hosts share a webinar recording?\n\n**If you’re using Livestorm to [host your webinar](https://livestorm.co/resources/guides/what-is-a-webinar), the replay will be available for you and all attendees automatically after the webinar ends.** When planning your webinar, you activate these options:\n\n\n* Automatically record upon event start\n* On-demand replay access\n\nThen, all attendees will receive an automated email after the webinar ends with the replay link. If not, you can download the replay or click on “share event” to get a shareable link to the replay. \n\nWith Livestorm, you can change the access permissions for replays. That means you can make [on-demand webinars](https://livestorm.co/webinar-software/on-demand-webinars) private or accessible at any time, even after the event has ended.\n\n\n### How to download a Zoom webinar recording\n\nIf you’re hosting a webinar in Zoom, the video recording is saved locally. You don’t need to download the recording. \n\nIf you’re using Livestorm, you can save your webinar recording in two different ways:\n\n1. As soon as the webinar ends and you get the recording on the same page. You’ll find a download icon on the top right. If you click on it, the replay will automatically be saved to your computer. ",{"id":2611,"__typename":2392,"image":2612},"142926165",{"id":2613,"alt":2614,"height":2615,"url":2616,"width":2617},"48630743","Livestorm download webinar recording button",816,"https://livestorm.imgix.net/1127/1666634673-08-livestorm-download-webinar-recording.jpg",1572,{"id":2619,"__typename":2388,"text":2620},"142926166","2. Go to your Livestorm sessions, click on recordings, and then click on the download button. ",{"id":2622,"__typename":2392,"image":2623},"142926167",{"id":2624,"alt":2625,"height":2626,"url":2627,"width":2628},"48630746","Livestorm download webinar recording from dashboard",815,"https://livestorm.imgix.net/1127/1666634698-09-livestorm-download-webinar-recording-from-dashboard.jpg",1568,{"id":2630,"__typename":2388,"text":2631},"DrV3eUpCRrioXiwmV3vuCA","### How to edit a Zoom webinar recording\n\nIf you want to edit a Zoom or Livestorm webinar recording, you’ll need a video editor platform like Premiere Pro, Windows Movie Maker, iMovie, or Final Cut. \n\n\n## What’s the **best way to record a webinar?**\n\n**If you’re a host, the best way to record a webinar is using your meeting software's native recording tools.** You won’t need to download any additional software, and it just takes a few clicks.\n\n**If you’re attending a webinar, you need to pick one of the best webinar recording software we mentioned at the beginning (Loom, Vimeo Record, or Snagit).** Here’s how to do it depending on your device: \n\n \n### How to record a webinar **on Mac** \n\nIf you’re using a Mac computer you can use any of the tools mentioned above. Loom and Vimeo Record are browser-based, and Snagit has a Mac version available for download.\n\nIf you want to use an Apple product, you can use the QuickTime Software. To do so:\n\n\n1. Download the app\n2. Launch QuickTime\n3. Click on “File” and then on “New Screen Recording”\n4. Choose your screen and cursor visibility options\n5. Access the webinar \n6. Click on “record” (the red button)\n7. Stop the recording whenever you’re ready\n8. Save your file and export it to a specific location\n\n\n### How to record a webinar **on Windows 10**\n\nWindows 10 users can also record their screens using Loom, Vimeo Record, or Snagit. If you’re looking for a Microsoft product, you can use Microsoft Stream. However, this product has a 15-minute time limit, which means you’d need to record many videos to save the complete webinar. \n\nTo use Microsoft Stream, you should: \n\n1. Open the Microsoft 365 app\n2. Click “Create” and then “Record screen from your navigation bar in Stream”\n3. Check the recording button to start recording\n4. Choose which tab or window you want to record\n5. Once you finish the recording, go back to the Stream Recorder tab, and click on next to view your video.\n\n\n### How to record webinars **on Android, iPhone, or iPad**\n\nIf you’re using your phone to watch and record webinars, you can download the Loom app. This app is available on Android and iOS. That way you can record webinars on Android and Apple devices. \n\nApple devices come with an integrated screen recorder that allows you to get a recording of your screen. The problem with this tool is that it doesn’t record audio in video calls due to privacy regulations. \n\n\n## Is it worth using webinar recording software?\n\nIt's always a good idea to get a recording of your meeting or webinar to create a pre-recording to distribute later. Attendees can use webinar recordings to refresh interesting concepts or to show them to decision-makers at their company. And hosts can easily turn recorded webinars into evergreen content to capture leads. \n\n**If you’re attending a webinar, you should ask the host to record and share the recording with you.** Otherwise, you should ask for permission to use Loom, Vimeo Record, or Snagit to keep the recording on your computer.\n\n**If you’re hosting a webinar, the best thing that you can do is use tools with built-in recorders instead of using additional webinar recording software.** Livestorm lets you host, record, and analyze webinars without switching apps. You can easily share this recording with attendees automatically or manually, and continue to capture leads after the webinar ends.\n\n## **How do you record a livestream?**\n\nWhen you need to record a live webinar, you can choose from both free and paid software options.\n\n\n### **Free options to record a live webinar**\n\nThese platforms offer cost-effective ways to connect with your audience:\n\n\n\n* **Facebook**: If you aim to reach as wide of an audience as possible, Facebook Live is ideal. While it's not as feature-rich as other options, particularly YouTube Live, you can stream from your mobile device and save videos to your FB profile afterward.\n* **Instagram**: Arguably a more stripped-down service versus other free tools, Instagram Live is ideal for spur-of-the-moment livestreams such as special access events or quick-hit info drops. Video streams are limited to four hours.\n* **X**: Unlike Instagram, X doesn't have limits on livestream length. While X is a niche platform outside the U.S. (globally, it doesn't crack the top 15 social platforms), savvy users can draw a captive livestream audience.\n* **YouTube**: The most popular video sharing site, and the second most popular search engines is also a powerful livestreaming tool. YouTube's free livestreaming service allows you to stream via webcam, internet browser, or your mobile device. Video quality includes Full HD, and you can repurpose your video later on.",{"id":2633,"__typename":2392,"image":2634},"HeCLugp6QlCNmMmpH0zh0Q",{"id":2635,"alt":2636,"height":2637,"url":2638,"width":2639},"14580454","man using YouTube on his smartphone",3456,"https://livestorm.imgix.net/1127/1619622956-pexels-freestocksorg-34407.jpg",5184,{"id":2641,"__typename":2388,"text":2642},"142926168","### **Paid software to record a livestream**\n\nIf you want to take your livestream efforts to the next level, it's worth considering full-service video communication software. Tools like Livestorm provide a comprehensive livestream solution versus more scaled-back social media counterparts.\n\nEssentially a single-stop platform for livestreams or webinars needs, these platforms offer unmatched flexibility for small startups, mid-range businesses, or large enterprise brands.\n\nWith webinar software, you get the best streaming, presentation, and recording capabilities. There's no need to comprise which aspects of your live (or pre-recorded) videos are most critical to your success.\n\nMost tools in this category let you add branding to your brand's specific requirements, including actually branding your events, webinars, landing or registration pages. And many offer superior video quality.\n\nPlus, you can engage your audience with [polls](https://livestorm.co/webinar-glossary/webinar-polls), live chat, and quizzes throughout your livestream. This helps attendees stay focused and reduces the temptation to scroll on social media.\n\nYou also have access to detailed reports and [analytics](https://livestorm.co/webinar-glossary/webinar-metrics), which give you insight into how your audience behaved throughout the livestream.\n\nAnd perhaps more than anything else, you gain livestream and event flexibility. Rather than being dependent on YouTube or Facebook, which have significant limitations, you’re free to do things your way.\n\n## **Frequently asked questions** about recording a webinar\n\n\n### Can I record a webinar I’m watching?\n\n**You can record the webinar you’re watching using a screen recording tool like Loom or Vimeo Record**. However, you need to ask the webinar host for their permission. \n\n\n### Can you record a webinar on your computer?\n\nYou can record a webinar on your computer in many different ways: \n\n\n\n1. Using Loom to record your screen\n2. Signing up for Vimeo Record and recording your screen\n3. Using Snagit to record your screen\n\nYou can also ask the webinar host to record the session and share the video with you.\n\n\n### What’s the best webinar recording software?\n\nThe best webinar recording software is the one that’s built into your webinar platform. For example, Livestorm allows hosts to record sessions automatically and send them to all registrants after the event. \n\nIf you’re recording a webinar you’re attending, one of the best webinar recording software is Vimeo Record. It’s free for recording videos up to two hours long, you get a shareable Vimeo link, or you get to download the video.\n\n\n### How to record a webinar on my iPhone?\n\nYou can record a webinar on your iPhone using the Loom app. If you use the iPhone's integrated screen recording tool it won’t record the audio. \n\n\n### How to record a webinar on iPad?\n\nTo record a webinar on your iPad, you should try using the Loom app. If you use the iPad’s integrated screen recording tool, you’ll get a video-only recording. ",{"id":2644,"alt":1500,"height":2645,"url":2646,"width":2647},"48630778",853,"https://livestorm.imgix.net/1127/1666636145-how-to-record-a-webinar-guide-for-hosts-and-attendees.jpg",1280,"2025-12-09",[],"Learn how to record a webinar whether you’re hosting or attending. Find out how to easily record an event using webinar or screen recording tools.",[2652],{"id":2653,"contentData":2654},"142926302",{"@context":2436,"@type":2437,"mainEntity":2655},[2656,2660,2664,2668,2672,2676,2680,2684,2688,2692],{"@type":2440,"name":2657,"acceptedAnswer":2658},"How do you record a webinar in Zoom?",{"@type":2443,"text":2659},"To record a webinar you’re hosting in Zoom: Create a Zoom event Start the meeting Click on “More” Click on “Record on this computer” Pause or stop the recording whenever you want End the meeting Wait for the recording to process and get redirected to the saving folder If you’re not hosting the meeting, you’ll need to ask the host to grant you permission to record the session. Then, you’ll need to: Go to your Zoom app Click on the settings icon Scroll down and click on “view more settings” Click on the “Recording” tab Ensure the “local recording” option is activated Follow the instructions above",{"@type":2440,"name":2661,"acceptedAnswer":2662},"How do you record a webinar in Teams?",{"@type":2443,"text":2663},"To record a webinar in Teams: Start or join a webinar Click on the three dots in the toolbar Scroll down and click on “start recording” Stop the recording by following the same process or by ending the meeting Find the recording in your SharePoint or OneDrive Only meeting owners or people from the same organization can record webinars directly from Teams.",{"@type":2440,"name":2665,"acceptedAnswer":2666},"How do you record a webinar in GoToWebinar?",{"@type":2443,"text":2667},"If you’re hosting a webinar using GoToWebinar, here’s what you need to do to record it: Start your webinar Ensure you have at least 5GB of free space in your computer Click on “start recording” (Windows) or “record” (Mac) Stop your recording Get redirected to your video library Edit and share your webinar recording",{"@type":2440,"name":2669,"acceptedAnswer":2670},"How do hosts share a webinar recording?",{"@type":2443,"text":2671},"If you’re using Livestorm to create your webinar, the replay will be available for you and all attendees automatically after the webinar ends. If when planning your webinar, you activate these options: Automatically record upon event start On-demand replay access Then, all attendees will receive an automated email after the webinar ends with the replay link. If not, you can download the replay or click on “share event” to get a shareable link to the replay. With Livestorm, you can change the access permissions for replays. That means you can make on-demand webinars private or accessible at any time, even after the event has ended.",{"@type":2440,"name":2673,"acceptedAnswer":2674},"Is it worth using webinar recording software?",{"@type":2443,"text":2675},"Getting the recording of your webinar is always a great idea. Attendees can use webinar recordings to refresh interesting concepts or to show them to decision-makers at their company. And hosts can easily turn recorded webinars into evergreen content to capture leads. If you’re attending a webinar, you should ask the host to record and share the recording with you. Otherwise, you should ask for permission to use Loom, Vimeo Record, or Snagit to keep the recording on your computer. If you’re hosting a webinar, the best thing that you can do is use tools with built-in recorders instead of using additional webinar recording software. Livestorm lets you host, record, and analyze webinars without switching apps. You can easily share this recording with attendees automatically or manually, and continue to capture leads after the webinar ends.",{"@type":2440,"name":2677,"acceptedAnswer":2678},"Can I record a webinar I’m watching?",{"@type":2443,"text":2679},"You can record the webinar you’re watching using a screen recording tool like Loom or Vimeo Record. However, you need to ask the webinar host for their permission.",{"@type":2440,"name":2681,"acceptedAnswer":2682},"Can you record a webinar on your computer?",{"@type":2443,"text":2683},"You can record a webinar on your computer in many different ways: Using Loom to record your screen Signing up for Vimeo Record and recording your screen Using Snagit to record your screen You can also ask the webinar host to record the session and share the video with you.",{"@type":2440,"name":2685,"acceptedAnswer":2686},"What’s the best webinar recording software?",{"@type":2443,"text":2687},"The best webinar recording software is the one that’s built into your webinar platform. For example, Livestorm allows hosts to record sessions automatically and send them to all registrants after the event. If you’re recording a webinar you’re attending, one of the best webinar recording software is Vimeo Record. It’s free for recording videos up to two hours long, you get a shareable Vimeo link, or you get to download the video.",{"@type":2440,"name":2689,"acceptedAnswer":2690},"How to record a webinar on my iPhone",{"@type":2443,"text":2691},"You can record a webinar on your iPhone using the Loom app. If you use the iPhone's integrated screen recording tool it won’t record the audio.",{"@type":2440,"name":2693,"acceptedAnswer":2694},"How to record a webinar on iPad",{"@type":2443,"text":2695},"To record a webinar on your iPad, you should try using the Loom app. If you use the iPad’s integrated screen recording tool, you’ll get a video-only recording.","How to Record a Webinar: Guide for Hosts and Attendees",[2698,2701,2704,2707,2710],{"id":2699,"text":2700},"bE3oWEqCSwyy-z5tp7xYnQ","\u003Cp>Webinar recording is best handled through native tools in hosting platforms like Livestorm, Zoom, Teams, or GoToWebinar, which allow HD recording and easy sharing.\u003C/p>\n",{"id":2702,"text":2703},"eEJX4x2KS1uxn3N7SJsSrA","\u003Cp>Attendees are advised to request permission and use screen recording software such as Loom, Vimeo Record (up to 2 hours free), or Snagit for personal copies.\u003C/p>\n",{"id":2705,"text":2706},"eCdeqgQ4Q2Ws--2vJ7jxbA","\u003Cp>Hosts can automate recording and replay distribution, with platforms like Livestorm and Zoom offering downloadable files and customizable access permissions.\u003C/p>\n",{"id":2708,"text":2709},"OqfdfhqwSai50P1oQq5h6A","\u003Cp>Webinar recordings provide ongoing value, enabling repurposing content for marketing, training, and lead generation initiatives.\u003C/p>\n",{"id":2711,"text":2712},"SOc7BgF_TrafwsOWnGy6pQ","\u003Cp>Platform limitations exist: iOS native recorders often do not capture system audio in webinars due to privacy restrictions.\u003C/p>\n",{"id":2714,"alternativeVersions":2715,"_locales":2722,"_publishedAt":2723,"_updatedAt":2724,"trackName":1495,"trackingBreadcrumbTitle":1495,"blogPostCategory":2725,"blogPostAuthor":2727,"cluster":2729,"content":2762,"coverImage":1500,"coverWithImgix":2844,"bottomContentOffer":1629,"date":2848,"headerCta":1629,"inlineContentCard":1629,"inlineTextCta":1629,"relatedArticles":2849,"relatedPillarPage":1629,"seoDescription":2850,"sidebarContentCard":1629,"structuredData":2851,"subtitle":2850,"title":2859,"slug":2719,"takeaways":2860},"DEIF7aIXR4OwxhYCTX-zpQ",[2716,2718,2720],{"locale":1453,"value":2717},"webinar-roi-rechner",{"locale":1456,"value":2719},"webinar-roi-calculator",{"locale":1461,"value":2721},"calculateur-de-retour-sur-investissement-webinaire",[1456,1461,1453],"2026-04-03T15:50:39+02:00","2026-04-03T15:50:38+02:00",[2726],{"id":1450,"name":1465,"slug":1454},{"id":2332,"avatar":2728,"jobTitle":2336,"name":2337,"shortDescription":2338,"slug":2339},{"id":2334,"url":2335},{"id":2730,"bottomContentCardCtaTitle":2731,"bottomContentCardText":2732,"bottomContentCardTitle":2733,"displayCustomerLogoSection":1671,"headerCtaText":2734,"headerCtaCtaTitle":2735,"inlineContentCardCtaTitle":2342,"inlineContentCardCtaLink":1495,"inlineContentCardImage":2736,"inlineContentCardTag":2742,"inlineContentCardTitle":2743,"inlineContentCardText":2744,"pushCover":1500,"pushCtaLink":1495,"pushCtaTitle":1495,"pushTag":1495,"pushTitle":1495,"relatedContentOffer":2745,"relatedPillarPage":1500,"relatedPillarPageTitleOfTheBlock":2382,"textBasedInlineCtaText":2761,"title":2743,"urlForTheCta":1495,"withoutContentOffer":1671},"fNbFLy8MQS29W4dHk0VGyQ","Discover","Get a Customer Journey Analytics dashboard, a Sankey diagram setup, a lead scoring model, and workflow templates.","Turn webinar data into measurable revenue","Stop losing webinar ROI to spreadsheets. Build the HubSpot setup that proves pipeline impact.","Get the playbook",{"id":2737,"alt":2738,"height":2739,"url":2740,"width":2741},"e9lvyYvaRvO1x4Ei7oF3rg","Get the most of your webinars and prove their impacts on pipeline.",1409,"https://livestorm.imgix.net/1127/1774342941-cover-clean.jpg",1992,"E-book","Plan webinars and prove their ROI with HubSpot","Webinar participants convert at 4x the rate: get the HubSpot setup to capture and prove it.",{"__typename":2102,"id":2746,"trackName":1495,"trackNameFallback":2747,"backgroundImage":2748,"coMarketing":1671,"ebook":2753,"image":2756,"resourceType":2757,"shortDescription":2759,"slug":2760,"title":2747},"Z2z8ZbQZSUWTL7xIl6rmTQ","Plan webinars and prove their ROI with Hubspot",{"id":2749,"alt":1500,"height":2750,"url":2751,"width":2752},"DHut9fTsRiG0MjldC_g9Ow",2293,"https://livestorm.imgix.net/1127/1773999237-sunburst_red-pattern.jpg",2867,{"pdf":2754},{"url":2755},"https://livestorm.imgix.net/1127/1773996259-ebook-plan-webinars-and-prove-their-roi-with-hubspot.pdf",{"id":2737,"alt":2738,"height":2739,"url":2740,"width":2741},{"id":2515,"color":1874,"cta":1631,"icon":2758,"name":2517},{"id":1890,"name":1891},"From registration to closed deal, discover how to connect your webinar data to real revenue in HubSpot.","plan-webinars-prove-roi-hubspot","Most of webinar marketers can't connect their events to revenue. This playbook gives you the HubSpot dashboard, lead scoring framework, and workflow templates to change that!",[2763,2766,2770,2773,2779,2782,2784,2787,2795,2798,2806,2809,2817,2820,2828,2831,2839,2842],{"id":2764,"__typename":2388,"text":2765},"BXcBCBg1Tue9yCYev8hKQw","Your marketing team regularly runs webinars that get tons of signups. But without clear return on investment (ROI) metrics, it's tough to make a case for more budget, optimize for what's working, or scale your efforts.\n\nI'll show you how to measure and analyze webinar ROI using a simple five-step formula. I'll also walk you through using Livestorm's webinar ROI calculator, so you can analyze performance and make data-backed decisions. Plus, I'll share tips from Pauline Mura, Senior Partnerships Marketing Manager, to help you improve webinar ROI.",{"id":2767,"__typename":2768,"text":2769},"KQnzCFCsQKSGISwnTPn5Xw","ContentTextHtmlRecord","\u003Cp>\u003Ca href=\"https://livestorm.co/tools/webinar-roi-calculator?utm_source=livestorm&utm_medium=website_action&utm_campaign=ROI_calculator_EN&utm_content=blog\">\u003Cimg src=\"https://livestorm.imgix.net/1127/1754406962-blog-banner.png\" />\u003C/a>\u003C/p>",{"id":2771,"__typename":2388,"text":2772},"DTZ4cv2zRCi3Y84y1irmkw","## What is webinar ROI?\n\nWebinar ROI is a metric that measures how much value a webinar generates compared to how much you spend to create and host them.\n\nA typical webinar ROI formula measures value in terms of revenue. So even if a [webinar](https://livestorm.co/resources/guides/what-is-a-webinar) generates leads or other conversions instead of direct sales, you can still use the calculation to quantify how much the event contributes to your revenue goals.\n\nHere's the standard formula to calculate your webinar ROI:\n\n**Webinar ROI = (Value of Investment - Cost of Investment) / Cost of Investment x 100%**\n\nSay your team spent $1,000 to organize and host a webinar. And the event directly led to $10,000 in sales. Your ROI would be 900% (($10,000 - $1,000) / $1,000 x 100%).\n\nBut what if your webinar focuses on brand awareness, booked demos, or other non-sales conversions? Using the standard formula isn't so straightforward when there's no immediate revenue. Below, I'll show you how Livestorm's ROI calculator makes the math easier.\n\n## Why tracking webinar ROI is so important\n\nMonitoring webinar results helps you connect your marketing efforts to business outcomes. This way, you do much more than just host events — you track progress toward business goals.\n\nMost teams already know ROI tracking is important. The problem is that almost nobody is doing it well.\n\nAs the [Livestorm 2026 Webinar Benchmark Report](https://livestorm.co/resources/reports/2026-webinar-benchmark-report) reveals, 92% of practitioners can't demonstrate webinar ROI to their CFO. The data exists inside webinar platforms, but it rarely makes it into the systems where revenue decisions happen.\n\n### Measures webinar performance\n\nWhen you calculate ROI for every webinar you host, you never have to guess which events were successful. Instead, you can easily identify your top-performing webinars along with the topics, formats, and promotional channels that worked best for your audience.\n\nThen, you can put your ROI data to work. For example, say you learn that your audience prefers Q&A sessions over tutorials. When you plan future events, you can let the data guide decisions about the format.\n",{"id":2774,"__typename":2392,"image":2775},"RRz2qjbgR3uqJw-b9sq97Q",{"id":2776,"alt":2777,"height":2407,"url":2778,"width":2409},"Gj3FtP25SuaHecKcZL_A4A","marketing team planning meeting","https://livestorm.imgix.net/1127/1748428113-marketing-budget.jpg",{"id":2780,"__typename":2388,"text":2781},"UmERhXN_RRKe9VRz5qIm7g","### Proves the value of your webinar strategy\n\nDoes leadership consider webinars a nice-to-have instead of an essential marketing initiative? With ROI data, you can show stakeholders why webinars matter — and quantify the value they create.\n\nPart of the problem is attribution. An estimated 93% of webinar-sourced pipeline gets credited to other channels like direct traffic or organic search, because webinar engagement data never reaches the CRM. Without a clear link between the event and the deal, the pipeline becomes invisible to leadership.\n\nFor example, your data might show that overall, your team's webinars generate $5 for every $1 you invest. This data can help secure stakeholder buy-in for your webinar efforts.\n\n### Justifies marketing budget allocation\n\nGetting a bigger budget for an unproven marketing channel can be impossible — and for good reason. When other channels already have a track record of generating engagement or building pipeline, you need data to make a case for something new.\n\nWith a strong ROI analysis, you can present real numbers that compare webinar performance to other channels. Then, your team can make strategic decisions about where to invest and when to spend more on webinars.\n\n## How to calculate webinar ROI\n\nI'll walk you through exactly what you need to calculate the ROI of your webinars using Livestorm's free tool. We designed it to give you a big-picture view of the value of your webinars.",{"id":2783,"__typename":2768,"text":2769},"D4uIYNLTR5GbSlF7W8C4tg",{"id":2785,"__typename":2388,"text":2786},"J60YjYpuQa6UYc2BPEt0aQ","### 1. Gather webinar attendance metrics\n\nStart by collecting basic attendance and registration data. Input the number of webinars you typically host per month. Then, enter the number of registrants and attendees your webinars attract in a typical month.",{"id":2788,"__typename":2392,"image":2789},"FzECxqoOT2SqpUSJCh4aEQ",{"id":2790,"alt":2791,"height":2792,"url":2793,"width":2794},"HXHcVyZlQjioYi8jJcrhZg","Livestorm webinar ROI calculator attendance data",1664,"https://livestorm.imgix.net/1127/1751030302-livestorm-webinar-calculator-attendance.png",1571,{"id":2796,"__typename":2388,"text":2797},"VVybePGCS_2sE4eZS2uNCA","### 2. Estimate lead generation\n\nNext, gather conversion data from your webinars. Make note of your conversion rate (i.e., closed deals) and the average deal size.",{"id":2799,"__typename":2392,"image":2800},"Tjtl-92IR7Sq1y-Wk_i9tg",{"id":2801,"alt":2802,"height":2803,"url":2804,"width":2805},"CFXnUi03R-epUSzqgJLm4g","Livestorm webinar ROI calculator lead generation value",710,"https://livestorm.imgix.net/1127/1751030316-livestorm-webinar-calculator-lead-generation.png",1442,{"id":2807,"__typename":2388,"text":2808},"GUHfKoejTD6d7rambZr5qA","### 3. Track webinar costs\n\nThen, add up all the costs. Start with software expenses, including [webinar software](https://livestorm.co/webinar-software), marketing automation tools, and any other marketing or sales platforms you use to manage virtual events.\n\nCalculate the promotional costs next. This includes the amount you spend on advertising and on producing marketing content.\n\nDon't forget to include labor costs in the total. Input employee salaries, number of employees per webinar, and hours spent per employee.",{"id":2810,"__typename":2392,"image":2811},"PbGPs3qLT6SyTEbCPqhXIg",{"id":2812,"alt":2813,"height":2814,"url":2815,"width":2816},"d1BS5kn9QXSx6x8FzsNBnw","Livestorm webinar ROI calculator costs",1618,"https://livestorm.imgix.net/1127/1751030330-livestorm-webinar-calculator-costs.png",1438,{"id":2818,"__typename":2388,"text":2819},"IBZJbDRAQMKMA94y5NUkCQ","### 4. Get your ROI results\n\nOnce you've entered all your costs and outcomes into the calculator, you'll see your ROI summary.\n\nIn addition to your webinar ROI, our calculator shows your total cost per attendee. It also reveals your net profit and profit margin.",{"id":2821,"__typename":2392,"image":2822},"UNu0buV6SW-54Gvy2r4hTA",{"id":2823,"alt":2824,"height":2825,"url":2826,"width":2827},"FE_Df8spQP29MDTxAL--KQ","Livestorm webinar ROI calculator summary",969,"https://livestorm.imgix.net/1127/1751030342-livestorm-webinar-roi-calculator-summary.png",1019,{"id":2829,"__typename":2388,"text":2830},"euBR-L-0QeyoqkcDXSRD-A","### 5. Analyze your webinar ROI\n\nReview your webinar analytics to understand how successful this channel is for your business. Start by finding areas for improvement.\n\nIf your webinar ROI is below 100%, for example, take a closer look at each cost category to find areas to optimize. You might consider spending less on advertising if most attendees convert via organic campaigns. Or you might plan to switch to a webinar platform like Livestorm to lower software costs.\n\nCompare ROI for webinars against the same metric for other channels. For example, the ROI from your email campaigns might be 500%, which sounds impressive. But if your webinar ROI is 750%, it might be worth allocating more of your marketing budget to webinars.\n\nIt's also helpful to compare your data to industry benchmarks. Here's a reference point: Across the 33,786 sessions we analyzed, the average webinar drew 175 registrants and 83 live attendees, for a 51.3% show-up rate.\n\nReview your ROI calculation every month to compare performance over time. Then, use the insights from your analysis to continue optimizing ROI.\n\n## Tips to improve webinar ROI\n\nCutting costs is just one way to improve webinar ROI. Try these tactics to get even more value from your efforts.",{"id":2832,"__typename":2392,"image":2833},"CO2LV1QnRiO3SaBABAlKdA",{"id":2834,"alt":2835,"height":2836,"url":2837,"width":2838},"Sx9nQmDfTI2OgMhDfNtQzA","tips to improve webinar ROI",1609,"https://livestorm.imgix.net/1127/1751030359-livestorm-webinar-roi-tips.png",1344,{"id":2840,"__typename":2388,"text":2841},"PBvC4vpXTa6VWAj_V4R6OA","### Promote webinars to your target audience\n\nIf your registrations are low, you could have a visibility problem. In other words, you need a better way to get the word out to your target audience. Two of the most effective [webinar promotion](https://livestorm.co/webinar-promotion) channels include:\n\n* **Email marketing**: Segment your email list and send personalized invitations to your target audience. Send reminder emails before the event starts to increase attendance and engagement rates.\n* **Social media marketing**: Tease the webinar topic, speaker lineup, and bonus materials on social media. Encourage engagement on your social media posts to increase the reach of your content.\n\nContinue promoting webinars up until the event starts. **Our 2026 Webinar Benchmark Report shows that 49.6% of registrations land in the final seven days, and 15% come on the day of the event**. Continued promotion through that final week can significantly impact your registration totals and, by extension, your ROI.\n\n### Host webinars at the optimal time\n\nIf you're attracting a lot of registrations but not many attendees, you could have a scheduling problem. The easiest way to fix it is to host webinars at the right time for your audience.\n\nOur data shows that Tuesday has the highest show-up rate at 51.7%, while Wednesday pulls in the most attendees on average (94 per session). For best results, schedule events Monday through Wednesday at 11 a.m. or 2 p.m. ET.\n\nFor B2B audiences, it's typically best to plan webinars during the workday in your attendees' time zone. Test different days against your own data to see what resonates with your audience.\n\n### Identify leads to pass on to sales\n\nWebinars only work as a [lead generation tool](https://livestorm.co/blog/lead-generation-tools) if you use them to connect with new leads. A simple way to do this is to ask qualified leads to self-identify during the event.\n\nPauline Mura, Livestorm's Senior Partnership Marketing Manager, suggests leveraging polls during webinars to find hot leads. \"Be strategic with poll questions. They could be as simple as 'Do you want to see a demo?' or 'What is your main challenge?'\"\n\nBut keep in mind that polls are just the start. The average webinar also generates 20 audience questions and 85 chat messages. These are real-time buying signals: attendees asking about pricing, use cases, and implementation.\n\nOnce the event ends, share the data with your sales team so they can nurture leads, close deals, and improve webinar sales conversion rates. This helps you [align marketing and sales](https://livestorm.co/blog/sales-marketing-alignment) so you work toward the same goals.\n\n### Be strategic with post-webinar follow-up\n\nThe end of a webinar isn't the end of your opportunity to communicate with attendees. When the event concludes, send a [webinar follow-up email](https://livestorm.co/blog/webinar-follow-up-email).\n\nPauline recommends that you don't wait long to keep the conversation flowing. \"Follow up fast. Keep the momentum going by sending a follow-up email that includes a next step or resources. This will keep your audience engaged.\"\n\n### Repurpose webinar content across marketing channels\n\nThere's a lot of pressure to engage audiences and convert leads in real time. But the live event isn't your only chance to maximize ROI.\n\nWhen you record your webinars, you gain countless opportunities to get more value from your hard work. [Repurpose webinars](https://livestorm.co/blog/repurpose-content) by:\n\n* Creating an on-demand recording so registrants can watch at their convenience\n* Embedding webinar videos in relevant emails or blog posts\n* Uploading webinars to YouTube to attract more views\n* Sharing short-form clips on social media\n\nRepurposing also shifts the cost equation in your favor. Outsourcing content creation from a single webinar costs roughly €1,540.\n\nBut with AI-assisted workflows, the same output runs about €350, a 78% reduction. Across 10 webinars a year, that's roughly €11,900 in savings. The repurposed content drops your cost per person reached from €5 to €0.26.\n\n## Livestorm's free webinar ROI calculator\n\nThe first step in maximizing your webinar ROI is understanding how well your current [webinar marketing](https://livestorm.co/blog/webinar-marketing) efforts are working. Livestorm's webinar ROI calculator helps you:\n\n* Understand ROI quantitatively, using real data from your events\n* Gauge which costs are eating into your profits\n* Compare webinar performance against other marketing channels\n* Build a business case for increased investment in webinars\n\nReady to gain deeper insights into your webinar program? Use Livestorm's free webinar ROI calculator to analyze your current performance and uncover opportunities to boost your results.",{"id":2843,"__typename":2768,"text":2769},"AVFU0uMqRdiq0ld7zB7zzw",{"id":2845,"alt":2846,"height":2407,"url":2847,"width":2409},"Siz9HG06QUOw0bTE6QhjrA","marketing team analyzing campaign results","https://livestorm.imgix.net/1127/1751029625-marketing-team-analysis.jpg","2026-03-26",[],"Learn to maximize webinar ROI. Use our webinar ROI calculator to measure return on investment and get more value from your marketing efforts.",[2852],{"id":2853,"contentData":2854},"YKh4sW69Q7yYqszNoAjLXQ",{"@context":2436,"@type":2437,"mainEntity":2855},{"@type":2440,"name":2856,"acceptedAnswer":2857},"What is webinar ROI?",{"@type":2443,"text":2858},"Webinar ROI is a metric that measures how much value a webinar generates compared to how much you spend to create and host them. A typical webinar ROI formula measures value in terms of revenue. So even if a webinar generates leads or other conversions instead of direct sales, you can still use the calculation to quantify how much the event contributes to your revenue goals.","Webinar ROI Calculator: 5 Steps to Evaluate ROI (+Free Tool)",[2861,2864,2867],{"id":2862,"text":2863},"PHpBJ1zRSLiK4_9liw2OuQ","\u003Cp>Webinar ROI measurement provides concrete data to validate and optimize marketing strategies, turning webinars into quantifiable revenue drivers.\u003C/p>\n",{"id":2865,"text":2866},"NahSVjM3QGKZ612MchxLpw","\u003Cp>Livestorm's free ROI calculator automatically factors attendance, conversion rates, and all costs to deliver a clear ROI summary and cost-per-attendee metrics.\u003C/p>\n",{"id":2868,"text":2869},"Qog6NZj3S5WfO7vZnHaBdQ","\u003Cp>Best practices include targeting promotions, optimal scheduling, strategic lead identification, rapid follow-up, and content repurposing to increase ROI.\u003C/p>\n",{"id":2871,"alternativeVersions":2872,"_locales":2879,"_publishedAt":2880,"_updatedAt":2881,"trackName":1495,"trackingBreadcrumbTitle":1495,"blogPostCategory":2882,"blogPostAuthor":2884,"cluster":2886,"content":2918,"coverImage":1500,"coverWithImgix":3038,"bottomContentOffer":1629,"date":2848,"headerCta":1629,"inlineContentCard":1629,"inlineTextCta":1629,"relatedArticles":3043,"relatedPillarPage":1629,"seoDescription":3044,"sidebarContentCard":1629,"structuredData":3045,"subtitle":3044,"title":3089,"slug":2876,"takeaways":3090},"146401993",[2873,2875,2877],{"locale":1453,"value":2874},"webinar-veranstalten",{"locale":1456,"value":2876},"host-webinar",{"locale":1458,"value":2878},"anfitrion-webinar",[1456,1458,1453],"2026-04-03T15:50:36+02:00","2026-04-03T15:50:34+02:00",[2883],{"id":1450,"name":1465,"slug":1454},{"id":2489,"avatar":2885,"jobTitle":2493,"name":2494,"shortDescription":2495,"slug":2496},{"id":2491,"url":2492},{"id":2887,"bottomContentCardCtaTitle":2888,"bottomContentCardText":2889,"bottomContentCardTitle":2890,"displayCustomerLogoSection":1671,"headerCtaText":2891,"headerCtaCtaTitle":2342,"inlineContentCardCtaTitle":2342,"inlineContentCardCtaLink":1495,"inlineContentCardImage":2892,"inlineContentCardTag":2742,"inlineContentCardTitle":2898,"inlineContentCardText":2899,"pushCover":1500,"pushCtaLink":1495,"pushCtaTitle":1495,"pushTag":1495,"pushTitle":1495,"relatedContentOffer":2900,"relatedPillarPage":1500,"relatedPillarPageTitleOfTheBlock":2382,"textBasedInlineCtaText":2917,"title":2898,"urlForTheCta":1495,"withoutContentOffer":1671},"E7oQMXsdQOuUbtLWj_7gxQ","Discover now","Engagement, 2026 strategies, AI usage… Discover what our major study of 850+ webinar experts reveals, plus an analysis of our 2025 data.","Compare your performances to +850 go-to-market leaders","Download the Webinar Marketing Benchmark Report",{"id":2893,"alt":2894,"height":2895,"url":2896,"width":2897},"ATHmjHDoRSaTFMpZpxDNgA","The pipeline truth",2888,"https://livestorm.imgix.net/1127/1773661737-report-25-en.png",4300,"Webinar Benchmark Report 2026","Registrations, attendance, seasonality... Compare your performances to +850 peers and discover what really works, thanks to Livestorm internal data analysis.",{"__typename":2102,"id":2103,"trackName":1495,"trackNameFallback":2108,"backgroundImage":2901,"coMarketing":1671,"ebook":2907,"image":2910,"resourceType":2912,"shortDescription":2916,"slug":2111,"title":2108},{"id":2902,"alt":2903,"height":2904,"url":2905,"width":2906},"48563167","Livestorm grey background",9831,"https://livestorm.imgix.net/1127/1665476874-grey-blue.jpg",12288,{"pdf":2908},{"url":2909},"https://livestorm.imgix.net/1127/1770199951-livestorm-webinar-benchmark-report_en_compressed.pdf",{"id":2911,"alt":1500,"height":2105,"url":2106,"width":2107},"Jz4VG0w9SdWasQ807Qj1Bw",{"id":2913,"color":2914,"cta":1631,"icon":2915,"name":2110},"23823627","pale-red",{"id":2002,"name":2003},"Drive more registrations, boost attendance & multiply content 13x. Based on 7M+ registrations, 33K sessions + 850 go-to-market leader insights.","2026 Webinar Benchmark Report: 7M+ registrations and 33,000 webinars analyzed to uncover what drives the performance of an online event.",[2919,2922,2925,2932,2935,2948,2951,2955,2958,2966,2969,2972,2982,2985,2993,2996,2999,3005,3008,3014,3017,3023,3026,3032,3035],{"id":2920,"__typename":2388,"text":2921},"146402023","Hosting your first webinar? You're about to reach hundreds (or thousands) of people without booking a venue. But poor planning leads to technical failures, bored audiences, and wasted effort. This guide shows you exactly how to host engaging webinars that convert—from platform selection to post-event follow-up.\n\n**In this guide:**\n- What is a webinar host?\n- 7 steps to host a webinar\n- Engagement strategies that work\n\n*You'll also find tips from Pauline Mura, Partnership Marketing Manager at Livestorm, and insights from the [Livestorm 2026 Webinar Benchmark Report](https://livestorm.co/resources/reports/2026-webinar-benchmark-report).*",{"id":2923,"__typename":2388,"text":2924},"146402024","## What is a webinar host?\n\nA webinar host is the person responsible for running a [webinar](https://livestorm.co/resources/guides/what-is-a-webinar), managing the flow of the event, introducing speakers, engaging the audience, and ensuring everything runs smoothly from start to finish. The host acts as the master of ceremony (MC) and represents the brand throughout the event.",{"id":2926,"__typename":2392,"image":2927},"146402025",{"id":2928,"alt":2929,"height":2930,"url":2931,"width":2409},"48434613","A virtual stand-up meeting using Livestorm’s video conferencing software",630,"https://livestorm.imgix.net/1127/1664197925-room-blog-2022.png",{"id":2933,"__typename":2388,"text":2934},"146402026","## What’s the **role of a webinar host?**\n\nThe role of a webinar host is to make sure everything runs smoothly throughout the event for the [guest speakers](https://livestorm.co/webinar-glossary/guest-speaker) and the audience. Sometimes, the host also has a few backstage responsibilities, like putting together a presentation or showing speakers how to use the webinar platform. As a host, you need to:\n\n\n* Represent the brand\n* Welcome the audience\n* Point out useful features\n* Introduce speakers\n* Guide the discussion\n\n\n### **Represent the brand**\n\nThe webinar host is usually an unofficial brand ambassador. You’re responsible for ensuring all the content follows your brand guidelines and meets the objectives of the webinar. As a master of ceremony, you also need to embody the company’s values and brand voice. \n\n\n### **Welcome the audience**\n\nThe host is not necessarily the person that will lead the webinar from start to finish; rather, the one who will manage the flow of the event. This person usually welcomes everyone to the virtual room and explains the rules and online event agenda.\n\n\n### **Point out useful features**\n\nDuring the welcome segment, the host is responsible for pointing out some of the engagement functions of the [webinar software](https://livestorm.co/webinar-software). You can explain how to: \n\n\n\n* Use the Q&A tab\n* Vote on polls\n* Interact on a virtual whiteboard \n* Request to go on stage\n* React using emojis",{"id":2936,"__typename":2937,"feature":2938},"146592790","ContentProductFeatureRecord",{"id":2939,"imageOnlyUsedForWowFeatures":2940,"productAnnouncementBlockTitle":2946,"productAnnouncementBlockText":2947},"94297106",{"id":2941,"alt":2942,"height":2943,"url":2944,"width":2945},"47142634","Analytics",1631,"https://livestorm.imgix.net/1127/1656603492-analytics.jpg",2520,"Analyze your data","Analyze all of your data with Livestorm's powerful reporting features.",{"id":2949,"__typename":2388,"text":2950},"146402028","### **Introduce speakers**\n\nAnother crucial role of the host is to invite the speakers onstage and introduce them one by one. Make sure you ask the speakers for a short bio and adjust it for the webinar presentation. \n\n\n### **Guide the discussion**\n\nAs a host, you also need to brush up on the subject matter. That way, you can help smooth the conversation flow or continue the presentation if the speakers have trouble with their internet connection. \n\n\n## How to conduct a **successful webinar**\n\n**To host a memorable webinar, follow a series of steps before, during, and after the live event.** While online events are all different, you can turn this list into a step-by-step project plan or Gantt chart template and use it for future webinars. Focus on these areas to host a great webinar: \n\n\n\n* Planning the session\n* Structuring the presentation\n* Starting the event\n* Engaging the audience\n* Ending the call ",{"id":2952,"__typename":2953,"youtubeLink":2954},"146592817","ContentYoutubeVideoRecord","https://www.youtube.com/embed/NbgFosY3tAs",{"id":2956,"__typename":2388,"text":2957},"146402030","### How to plan a webinar\n\nWhen planning a webinar, there are two main things to consider: the audience and your [virtual event platform](https://livestorm.co/virtual-event-software). Focus on these steps:\n\n\n\n1. Choose a topic\n2. Pick the right webinar platform\n3. Decide on a webinar format\n4. Assign roles\n5. Set a date and time\n6. Build a registration page\n7. Come up with a promotion plan\n\n\n#### 1. Choose a webinar topic\n\nThe first step is to pick a webinar topic that's relevant to your brand and of interest to your audience.\n\nUse tools like Answer The Public or Also Asked to see what your audience is searching for online. Or use your company's blog as inspiration.\n\nFor example, when we choose our [webinar topics](https://livestorm.co/blog/7-ways-find-new-webinar-topics), the first place we go is our blog. We take note of which posts perform the best and generate the most interest.\n\nYou can do the same thing with your social media accounts. Make note of the topics that have the highest engagement.\n\n\n#### 2. Pick the right webinar platform\n\nThe right webinar software for your company depends on the types of events you plan to run. Consider your end goals. Do you want to teach your customers, [drive sales](https://livestorm.co/resources/guides/virtual-selling), or nurture leads?\n\nHere are some use cases that Livestorm supports:\n\n\n* Recurring demos and lead generation. The best [lead generation tools](https://livestorm.co/blog/lead-generation-tools) have options for [automated webinars](https://livestorm.co/blog/automated-webinars), allowing you to connect with prospects around the clock. Livestorm also has built-in email cadences that make it easy to follow up with leads after the event.\n* Customer training. To [build a successful CS team](https://livestorm.co/blog/scaling-your-customer-success-team), you need a reliable way to [train your customers](https://livestorm.co/blog/webinar-training-guide) and answer their questions. The best software for CS teams has screen sharing, live chat, and Q&A features, which allow for engaging webinars and direct communication with customers.\n* Online courses. Webinars can be a great way to educate audiences. Place your [online courses](https://livestorm.co/use-cases/online-courses-webinar-software) behind a paywall, and set up automatic redirects at the end of each session. This way students can easily sign up for the next course.",{"id":2959,"__typename":2392,"image":2960},"146592825",{"id":2961,"alt":2962,"height":2963,"url":2964,"width":2965},"49428289","Webinar software",866,"https://livestorm.imgix.net/1127/1683118075-webinar-software.png",1240,{"id":2967,"__typename":2388,"text":2968},"QTQ0VPxqT32JeEfKr_8-iw","#### **3. Decide on a webinar format**\n\nAfter choosing webinar software, decide on a format. The most common options include:\n\n\n\n* **[Panel discussions](https://livestorm.co/blog/panel-discussion).** This means inviting 3-5 people onstage to discuss a set of predetermined questions on a topic.\n* **Ask me anything or Q&As.** This format usually involves the host answering audience inquiries. With Livestorm, you can easily invite people on stage and allow them to unmute themselves and ask questions.\n* **Presentations.** This is when you invite an expert speaker to share thought leadership on a relevant topic, often using a slide deck.\n* **Interviews or press conferences.** This format is a bit less common for webinars, but you can invite a popular speaker and allow the audience to ask questions. It’s different from a Q&A session because you get to use the content for public sharing, such as a written press release.\n* **[On-demand webinars](https://livestorm.co/webinar-glossary/on-demand-webinar).** This is just like a live webinar except you don’t need to be physically present. Use an [on-demand webinar platform](https://livestorm.co/webinar-software/on-demand-webinars) like Livestorm to pre-record your webinar and set up automations to host the event without any live intervention. Or, simply upload it to your website as gated content to generate leads whenever it gets downloaded.\n\n\n#### **4. Assign roles**\n\nChoose your webinar A-team and assign them responsibilities, such as:\n\n\n\n* **Speaker or trainer** to deliver educational content \n* **Moderator** to manage the backstage, encourage conversation in the chat tab, filter questions, and monitor audio and video quality\n* **Assistant** to help the moderator and cover for them in case of emergencies\n* **Host or organizer** to plan and lead the webinar from start to finish and ensure both the speakers and audience are looked after\n\n> \"It's handy to have the moderator chat feature, especially when you have a lot of speakers. That way you can ping them and ask 'can we speed it up?' or whatever [...] You can send notes that are only in the moderator chat and not public to the webinar attendees.\" - Pauline Mura, Event Manager at Livestorm\n> ",{"id":2970,"__typename":2388,"text":2971},"146402032","#### **5. Set a date and time** \n\nIt’s not an event until you’ve set a date and time. Coordinate with your team to find a time slot that works and schedule your webinar.\n\nAcross regions and industries, Tuesday has the highest show-up rate at 51.7%, and Wednesday draws the largest live audience. The optimal dates and times are Monday through Wednesday at 11 a.m. or 2 p.m. ET.\n\nThat said, every audience is different. You could run a quick, informal survey to see when yours are most likely to join. \n\n**Pro tip:** You can use software like [Typeform](https://livestorm.co/integrations/typeform) to create surveys and find your target audience’s primary time zone. Post on social media to reach them or, depending on your survey software, pay to get answers from your target audience.\n\n\n#### **6. Build a registration page** \n\nBefore [promoting a webinar](https://livestorm.co/webinar-promotion), you need a landing page to collect attendee information. If you’re using Livestorm, you get access to an automatically generated webinar registration page as soon as you schedule your meeting.\n\nYou can customize the colors and fonts to match your branding, add custom fields to the form, and set a registration limit.\n",{"id":2973,"__typename":2937,"feature":2974},"146592826",{"id":2975,"imageOnlyUsedForWowFeatures":2976,"productAnnouncementBlockTitle":2980,"productAnnouncementBlockText":2981},"94297085",{"id":2977,"alt":2978,"height":2943,"url":2979,"width":2945},"47142846","Registration pages","https://livestorm.imgix.net/1127/1656604267-registration-pages.jpg","Customize registration pages","Create and customize registration pages that are optimized for conversion",{"id":2983,"__typename":2388,"text":2984},"146402035","#### **7. Come up with a promotion plan**\n\nTo host successful webinars, you need an audience. That means it's your job to: \n\n\n\n* Come up with a catchy [webinar title](https://livestorm.co/blog/webinar-titles)\n* Capture the attention of potential attendees \n* Explore topics that interest your target audience \n* Invite them to register\n* Keep them engaged with your brand before, during, and after the event\n\nTo achieve this, you have to create a marketing plan to promote your webinar. A common strategy is to use a combination of organic [social media promotion](https://livestorm.co/blog/social-media-event-promotion) and paid ads for a month for better reach and conversions. You can also invite your entire email list or send an invitation to a specific segment.\n\nEmail is the most widely used registration channel, with 86.3% of teams relying on it to drive sign-ups. Organic social comes second at 43.3%.\n\nNo matter which channels you use, don't ease off promotion in the final stretch. Nearly half of all registrations (49.6%) happen in the last seven days, and 15% come on the day of the event.\n\n\n### **How to structure a webinar presentation**\n\n**To create an engaging webinar that helps you achieve marketing goals, you have to plan ahead.** Follow these steps:\n\n\n1. Create an outline\n2. Define your agenda\n3. Include visuals\n4. Plan for engagement\n\n\n#### **1. Create an outline** \n\nAvoid being 40 slides in and not even close to finishing on time. Instead, create a skeleton of your presentation first. This will help determine the length of your presentation and keep your thoughts organized. It also shows you where you can plan engaging activities for your talk. \n\nIf you’re using Livestorm, create your presentation directly on [Visme](https://livestorm.co/integrations/plugin-visme), and include a short description on each slide. Then, use the app integration to share your presentation, skip, and click on your slides directly from the webinar tab.",{"id":2986,"__typename":2392,"image":2987},"146402036",{"id":2988,"alt":2989,"height":2990,"url":2991,"width":2992},"48905485","Slide deck being edited in Visme, a PowerPoint alternative.",646,"https://livestorm.imgix.net/1127/1671640601-visme-interface-presentation-for-webinar-slide-decks-design.jpg",1247,{"id":2994,"__typename":2388,"text":2995},"GTrRBvvlTDGZvosdnNIeHg","#### **2. Define your agenda** \n\nOnce you've created an outline, the agenda is practically written for you. Just create a short summary of the content on each slide and add it to the beginning of the presentation. A good agenda will help you keep to time, especially if your [webinar moderator](https://livestorm.co/webinar-glossary/webinar-moderator) is given an estimate per item.\n\nKeep in mind that the average webinar runs 68 minutes. But attendees only stay for 26 minutes on average. Front-load your most valuable content to maximize the engagement window.\n\n> \"The biggest challenge for keeping an audience engaged is keeping track of time and making sure that the speakers don't go over. Sometimes they get off track. So, it's about making that choice: do I refocus the conversation or do I cut some of these questions?\" - Pauline Mura, Event Manager at Livestorm\n> ",{"id":2997,"__typename":2388,"text":2998},"146402039","If you’re using Livestorm or Zoom Webinars, you can chat with the moderator through a private in-app tab that the public can’t see. That way, if you’re running out of time or decide to skip questions to move the webinar along, you can communicate with each other easily.\n\n\n#### **3. Include visuals** \t\n\nAvoid designing a slide deck with long blocks of text. Remember, you’re not creating an ebook, you’re designing visual aid to make your webinar more engaging. Add pictures, videos, and gifs to make it more dynamic and eye-catching. \n\n**Pro tip:** Use contrasting colors (opposites in the chromatic circle) or a lighter shade to make some sentences stand out. ",{"id":3000,"__typename":2392,"image":3001},"146402043",{"id":3002,"alt":3003,"height":2542,"url":3004,"width":2544},"49156297","Contrasting example using the chromatic circle as reference","https://livestorm.imgix.net/1127/1675974210-contrast-example-using-the-chromatic-circle-as-reference.jpg",{"id":3006,"__typename":2388,"text":3007},"146402044","#### **4. Plan for engagement**\n\nBefore the event, plan a [webinar dry run](https://livestorm.co/blog/webinar-dry-run). This allows you to chat with speakers about their presentations and help them get familiar with the platform.\n\nMake sure they know how to make the most of the platform's engagement features. Suggest they plan ahead for interactive elements, like using [Miro’s digital whiteboard](https://livestorm.co/integrations/miro) to take suggestions from the audience or sharing additional resources as they go using Livestorm's [Handouts plugin](https://livestorm.co/integrations/handouts).\n\nIf you aren’t used to hosting webinars, the idea of being in front of hundreds of people can be a little intimidating at first. Preparation is the key to a smooth presentation. Don’t worry if you don’t stick exactly to the script—the most important thing is that you sound natural.\n\nWhile you’re rehearsing, try to practice in different positions and locations. For example, do one run standing, and another sitting down. If possible, record your rehearsal and watch it at a later time. Try to use your nervous energy as enthusiasm and visualize a positive outcome.\n\n\n### **How to start a webinar**\n\n**Welcoming your audience is also about setting them up for success.** Here's what to cover:\n\n\n1. Welcome your audience\n2. Set expectations\n3. Share agenda points\n4. Introduce speakers\n\n\n#### **1. Welcome your audience**\n\nStart the webinar with your camera on, but don’t share your screen yet. When it’s time to start the presentation, unmute yourself, and welcome everyone for joining.\n\nIf you’re waiting for more people to join, announce that you’ll wait for 3 minutes before you begin, but don’t stay silent. Use [ice breaker questions](https://livestorm.co/ice-breaker-questions) to engage your audience.\n\n\n#### **2. Set expectations**\n\nSay hello to everyone who joined a bit late and explain basic ground rules: \n\n\n\n* Is this a camera on or off type of session?\n* When and how to ask questions\n* How long will it last?\n* Do they need to take notes or are you sharing the information? \n* Remind everyone to be kind and respectful\n\nOpen the floor for questions before moving on to the next slide. \n\n\n#### **3. Share agenda points**\n\nGive your audience an overview of what kind of content to expect from the session. You can also take this opportunity to point out features like the Q&A tab, emoji reactions, and the “raise a hand” feature to help them navigate the webinar platform.\n\n\n#### **4. Introduce other speakers**\n\nIntroduce the guest speaker(s) and invite them on stage. Make sure you pronounce their names properly and give an accurate professional description. Explain your role and cede the floor. \n\n\n### **How to keep your audience engaged during a webinar** \n\n**Engaging a virtual audience during [live webinars](https://livestorm.co/webinar-glossary/live-webinar) might sound like a tough gig, but it’s definitely possible.**\n\nAfter all, the average webinar generates 85 chat messages, 20 questions, and 3 polls per session. Here’s what to do to keep your audience engaged:\n\n1. Conduct live polls\n2. Open with an icebreaker\n3. Play a game throughout the webinar\n4. Run Q&A sessions\n\n\n#### **1. Conduct live polls**\n\nKeeping your audience engaged can be as simple as asking questions to include them in the conversation. Use the polls feature to ask questions with multiple-choice answers. \n\nFor example, you can use polls to introduce surprising facts and gauge your audience's pre-existing knowledge of the topic. Or just bring one in to break the ice by asking questions like \"How energized are you feeling today?\"\n\n\n#### **2. Open with an ice breaker** \n\nDepending on the type of webinar, you can play an [ice breaker game](https://livestorm.co/ice-breaker-games/ice-breaker-games-for-meetings) with the speakers or the audience.\n\n> “You can use an ice breaker that’s completely linked to the topic so you can ask the panelists. For other webinars, I’d host the ice breaker with the audience. I can ask where they are tuned in from or if there is anything specific they want to hear.” - Pauline Mura, Event Manager at Livestorm\n> ",{"id":3009,"__typename":2392,"image":3010},"146402046",{"id":3011,"alt":3012,"height":2542,"url":3013,"width":2544},"49156342","A virtual whiteboard for collaboration showing a Michael Scott meme in a Livestorm webinar","https://livestorm.imgix.net/1127/1675974397-livestorm-webinar-sharing-a-virtual-whiteboard-for-collaboration-showing-a-michael-scott-meme.jpg",{"id":3015,"__typename":2388,"text":3016},"146402047","You can choose from hundreds of [ice breaker ideas](https://livestorm.co/ice-breaker-questions). Pick one that’ll take no longer than 3 minutes and invite your audience to participate.\n\nTry this: share a meme of a TV character making different faces using a digital whiteboard. Ask attendees to add a post-it on top of the picture they feel is the most relatable.\n\n#### **3. Play a game throughout the webinar**\n\nExplain the game at the beginning of the webinar and play it throughout the presentation. For example, you can hide an emoji in specific slides and get attendees to use Livestorm’s emoji reactions to notify you when they find it.\n\nInviting your audience to play a game with you builds a sense of camaraderie. Plus, it encourages them to pay more attention as they might lose the game if they get distracted. \n\n\n#### **4. Run Q&A sessions** \n\nIf you’re hosting any kind of event with a large audience, let them ask questions. Invite them to:\n\n\n* Unmute themselves and ask questions directly at any time \n* Virtually raise their hands or react with an emoji to notify they have a question\n* Add questions to the Q&A tab \n* Ask their questions at the end of the webinar\n\n**Pro tip:** With Livestorm’s Q&A tab, attendees can ask questions at any time and the rest of the audience can upvote their favorites. Get your moderator to manage the questions list and message the speaker privately whenever it’s time to answer them.",{"__typename":3018,"id":3019,"heading":3020,"paragraph":3021,"callToAction":3022},"MoleculeSmallCallToActionRecord","146592873","Host better webinars with an end-to-end platform","Meet the first webinar software that enables you to record webinars effortlessly.",{"id":1538,"slot":1539,"slug":1540},{"id":3024,"__typename":2388,"text":3025},"146592874","### **How to end a webinar** \n\nTime to wrap up! **End your webinar on a positive note and use the analytics to improve future sessions**. Follow these steps to close your session:\n\n\n1. Share key learnings\n2. Add a CTA button\n3. Send an automatic recording of the session\n4. Review the webinar analytics\n5. Reurpose the content\n\n\n#### **1. Share key learnings**\n\nThank everyone for joining. Create a closing slide with a summary of everything they learned that day. Depending on your webinar format, you can ask the audience to share their takeaways or “aha!” moments with the room as a nice way to wrap up the meeting.\n\n\n#### **2. Add a call-to-action (CTA) button**\n\nEnd your presentation with a clear and engaging CTA. The link can redirect them to \n\n\n\n* The registration form for a future session\n* A web page where they can buy a product or download an e-book\n* A Calendly link to set up a demo call with your sales team\n* A feedback form for them to rate the session\n* The speaker’s and company’s social media handles\n\n**Pro tip:** If you’re using Livestorm, use the CTA feature to include a clickable link on your screen. If you’re using a different platform, but use Chrome as your browser, you can generate a free QR code to link to a specific page. Simply click on the share icon on the URL bar, click “create QR code”, and download the picture to add it to your presentation.\n\n\n#### **3. Send an automatic recording of the webinar**\n\nWhen you host webinars, you want to present interesting information to as many prospects as possible. It’s common for people to sign up for online events and not show up. But that doesn’t mean they aren’t interested in your content or product - they just couldn’t join. \n\nAt Livestorm, we’ve discovered that our platform's average attendance rate to events is 58% (that’s higher than other tools). We’ve also discovered that 31% of no-shows (people who registered but didn’t attend) watch the webinar recording.\n\nSo, you should always [record your webinar](https://livestorm.co/blog/record-webinar) and share the replay to capture potential customers’ attention even when they couldn’t join live. If you’re using Livestorm as your [automated webinar tool](https://livestorm.co/webinar-software/automated-webinars), we’ll send the email with the replay link as soon as the session ends for you.",{"id":3027,"__typename":2392,"image":3028},"146402048",{"id":3029,"alt":3030,"height":1837,"url":3031,"width":1839},"48607154","Livestorm on demand, automated webinar with a single speaker on stage","https://livestorm.imgix.net/1127/1666021725-hero-on-demand.jpg",{"id":3033,"__typename":2388,"text":3034},"146402049","#### **4. Repurpose the content**\n\nAs great as long-form video can be, it's far from the only way to reach your audience. To connect with a wider audience, [repurpose webinar content](https://livestorm.co/blog/repurpose-content) into different formats:\n\n* Cut it and splice it into social media posts\n* Turn it into short-form videos\n* Embed the recordings on your website\n* Transform the recording into a blog post\n* Make the event available as an on-demand evergreen webinar\n\nA single webinar can produce 13+ content assets. AI-assisted repurposing cuts the work from about 8 hours to 2 per webinar, helping teams multiply their reach by 17x.\n\n#### **5. Review the webinar analytics**\n\nIn life and in webinars, you can only improve if you know what you did wrong. So, go to the people’s dashboard (on Livestorm) and review your engagement metrics. If you’re hosting webinars for lead generation purposes, download the contacts record report. There, you’ll find your attendee’s contact information that you can include in your email list and nurture the high-quality leads.\n\n\n## **Hosting a webinar:** It’s all about preparation\n\nWebinar hosts are responsible for running successful brand awareness, educational, and lead generation virtual sessions. And jumping in to save the day in case anything goes sideways. Your role as a webinar host includes:\n\n* Designing the webinar content\n* Welcoming attendees\n* Supporting your speakers\n* Making it engaging\n* Wrapping it up\n\nApart from making everything go smoothly, you should anticipate issues and come up with a contingency plan. This means, having a relevant video at hand or a backup practice exercise. \n\nAs the host, you need to be an expert in the platform and be able to do any of the planned actions without any hassle. If you’re on the Livestorm Enterprise plan, you can ask us to shadow your next webinar (or a dry run) and give you technical support and pointers.\n\n## **Key takeaways** before hosting your webinar\n\nThere are several steps to follow to guarantee your webinar is interesting, engaging, and designed to get participants to complete the call to action. Here are the best practices to follow:\n\n* **To schedule a webinar** you need to carefully research your target audience as you choose the topic and invite guest speakers. Set yourself goals and success measures to evaluate your webinar later.\n* **To make your webinar presentation** you should choose a presentation tool that integrates with your webinar platform. Keep your slides simple and visual.\n* **To create a webinar** be sure to brief your speakers and moderator and test all your software and hardware ahead of time. Remember to segment your mailing list and leverage online communities to promote the event.\n* **To host a webinar** try to be the first one there and be ready to use interactive elements like live polls, CTA buttons, and the Q&A feature. \n\n**Still deciding on a webinar platform? Try Livestorm’s [free webinar software](https://livestorm.co/free-webinar-software) as a trial.** Once you’ve got to know us, you can upgrade your plan to host longer webinars and allow for more on-demand replays. With Livestorm, you can use the same platform to create custom registration pages, host dynamic webinars, create on-demand content, and analyze your event metrics all in one place.",{"id":3036,"__typename":2388,"text":3037},"146402050","## **Frequently asked questions** about how to host a webinar\n\n\n### **What are the benefits of hosting a webinar?**\n\nThe benefits of hosting a webinar include:\n\n* Boosting brand perception and awareness\n* Generating new or nurturing qualified leads\n* Educating others on a specific topic\n* Increasing engagement \n* Reaching a global audience\n\n\n### **What’s needed to host a webinar?**\n\nTo host a webinar you need to:\n\n1. Choose a webinar platform like Livestorm that lets you host live, hybrid, and on-demand webinars\n2. Pick a topic and develop the content\n3. Invite an expert to speak at your event\n4. Set a date and time \n5. Invite attendees\n6. Host the webinar\n\n\n### **What’s the best webinar software?**\n\nThe best webinar software is Livestorm. With Livestorm, you can host automated or live webinars and create recurring events. Plus, you can host up to 3,000 attendees and invite up to 16 people to speak on stage at the same time. Livestorm also comes with a packed set of engagement tools that will help you keep your audience attentive before, during, and after your webinar.\n\n\n### **What do you say as a host in a webinar?** \n\nAs the webinar host, you should welcome your audience and your speakers. You can also invite attendees to interact with you or the presenter and ask questions, invite the speaker to stage or present the topic, and ask for feedback.\n\n\n### **How can I host a webinar for free?** \n\nTo host a webinar for free, you need to use the free version of a webinar platform like Livestorm. Livestorm’s free plan is a great place to start because it will _always_ be free - not just for a trial period. \n\nBear in mind that most free trials come with limitations on your event duration or attendees. If you need to host hour-long sessions for free, you can try Google Meet but, unlike with Livestorm, you’ll need to create a registration page and \u003Ca href=\"https://www.hubspot.com/products/marketing/email\" rel=\"noopener\" target=\"_blank\">automate email reminders\u003C/a> on a different platform.",{"id":3039,"alt":3040,"height":3041,"url":3042,"width":2647},"49156357","How to Host a Successful Webinar: The Complete Guide for 2023",862,"https://livestorm.imgix.net/1127/1675974636-how-to-host-a-successful-webinar.jpg",[],"Discover how to host a webinar with insider tips from Livestorm. Find out how to prep, host, and wrap up a successful webinar session. ",[3046,3078],{"id":3047,"contentData":3048},"146402172",{"@context":2436,"@type":2437,"mainEntity":3049},[3050,3054,3058,3062,3066,3070,3074],{"@type":2440,"name":3051,"acceptedAnswer":3052},"What is a webinar host?",{"@type":2443,"text":3053},"A webinar host is the person in charge of running a webinar. As a host, you’re generally responsible for starting the event, introducing any speakers, and leading a live Q&A at the end. A host can sometimes be referred to as the “master of ceremony” or “MC”. That’s because they’re responsible for guiding the audience through the webinar experience, but aren’t necessarily same person as the keynote speaker.",{"@type":2440,"name":3055,"acceptedAnswer":3056},"What’s the role of a webinar host?",{"@type":2443,"text":3057},"The role of a webinar host is to ensure the guest speakers and audience are looked after throughout the event and that everything runs smoothly. Sometimes, the host has a few backstage responsibilities too, like putting together a presentation or showing speakers how to use the webinar platform. As a host, you need to: Represent the brand Welcome the audience Point out useful features Introduce speakers Guide the discussion",{"@type":2440,"name":3059,"acceptedAnswer":3060},"What are the benefits of hosting a webinar?",{"@type":2443,"text":3061},"The benefits of hosting a webinar include: Boosting brand perception and awareness Generating new or nurturing qualified leads Educating others on a specific topic Increasing engagement Reaching a global audience",{"@type":2440,"name":3063,"acceptedAnswer":3064},"What’s needed to host a webinar?",{"@type":2443,"text":3065},"To host a webinar you need to: Choose a webinar platform like Livestorm that lets you host live, hybrid, and on-demand webinars Pick a topic and develop the content Invite an expert to speak at your event Set a date and time Invite attendees Host the webinar",{"@type":2440,"name":3067,"acceptedAnswer":3068},"What’s the best webinar software?",{"@type":2443,"text":3069},"The best webinar software is Livestorm. With Livestorm, you can host automated or live webinars and create recurring events. Plus, you can host up to 3,000 attendees and invite up to 16 people to speak on stage at the same time. Livestorm also comes with a packed set of engagement tools that will help you keep your audience attentive before, during, and after your webinar.",{"@type":2440,"name":3071,"acceptedAnswer":3072},"What do you say as a host in a webinar?",{"@type":2443,"text":3073},"As the webinar host, you should welcome your audience and your speakers. You can also invite attendees to interact with you or the presenter and ask questions, invite the speaker to stage or present the topic, and ask for feedback.",{"@type":2440,"name":3075,"acceptedAnswer":3076},"How can I host a webinar for free?",{"@type":2443,"text":3077},"To host a webinar for free, you need to use the free version of a webinar platform like Livestorm. Livestorm’s free plan is a great place to start because it will always be free - not just for a trial period. Bear in mind that most free trials come with limitations on your event duration or attendees. If you need to host hour-long sessions for free, you can try Google Meet but, unlike with Livestorm, you’ll need to create a registration page and automate email reminders on a different platform.",{"id":3079,"contentData":3080},"146592897",{"@context":3081,"@type":3082,"name":3083,"description":3084,"thumbnailUrl":3085,"uploadDate":3086,"duration":3087,"embedUrl":2954,"interactionCount":3088},"http://schema.org","VideoObject","How to Create and Host a Webinar (Step by Step)","Webinars today are more common than ever. Compared to live, in-person events, they're easier and cheaper to plan, and allow audience members to connect from anywhere.  Understanding what it takes to create and run your own webinar brings you one step closer to connecting with your online audience.   If you're interested in getting started, this video is for you!   You'll learn:  ✅ What a webinar is ✅ What steps to take before, during, and after ✅ Practical tips  Discover Livestorm's webianr software: https://livestorm.co/webinar-software  ----------  ⏱️ Timestamps:  00:00 - What is a webinar? 00:58 - Step 1: Plan your webinar 02:05 - Step 2: Choose your Topic 02:40 - Step 3: The presenters & moderators 03:19 - Step 4: Your webinar presentation 04:11 - Step 5: Your sign-up/registration page 05:00 - Step 6: Promoting your webinar 05:41 - Step 7: The Big Day 06:34 - Step 8: Following up after your webinar  👍 Like this YouTube video?  Subscribe to our channel: https://ytube.io/3JNw  ----------  Livestorm is the browser-based, end-to-end video engagement platform that facilitates easy collaboration while capturing actionable insights.   You can use Livestorm for on-demand, live, or pre-recorded events. Our platform supports all the workflows around a video engagement; including landing pages, registration, email follow-ups, sharing video recordings, and more.  Powerful end-to-end analytics helps you track and measure audience engagement. Our seamless integration with tools like Pipedrive and Intercom help you manage all of your insights in one place.  Learn more at livestorm.co","https://i.ytimg.com/vi/NbgFosY3tAs/default.jpg","2021-08-05T10:22:26Z","PT8M6S","8754","How to Host a Webinar That Converts: 7-Step Guide",[3091,3094,3097,3100],{"id":3092,"text":3093},"cRbJJZX_QYCDgT186HAqlw","\u003Cp>Webinar hosts oversee event flow, brand representation, engagement features, and provide contingency for technical issues.\u003C/p>\n",{"id":3095,"text":3096},"Een8YPyfRpu9VFD0KWOnoQ","\u003Cp>Effective webinars require thorough planning, a clear agenda, briefed speakers, and promotion tailored to key audience interests.\u003C/p>\n",{"id":3098,"text":3099},"O26pL5ZdQOKfp-vOAs9iTg","\u003Cp>Engagement rates can be boosted with live polls, interactive games, icebreakers, and dynamic Q&A sessions.\u003C/p>\n",{"id":3101,"text":3102},"ESdjvCwNTweVrXQ8tpThbg","\u003Cp>\u003Cstrong>Webinar content can be repurposed across formats\u003C/strong>, while analytics and attendee data offer insights for future improvement.\u003C/p>\n",{"icon":3104,"tag":3106,"title":3109},{"id":3105,"alt":3106,"height":3107,"url":3108,"width":3107},"44099867","Newsletter",462,"https://livestorm.imgix.net/1127/1646661361-group-1620.png","Keep in touch with Livestorm news and updates",{"id":1744,"trackingBreadcrumbTitle":3111},"Home",{"id":3113,"about":3114,"aboutTheAuthor":3115,"authorBlockTitle":3116,"featuredAuthor":3117,"descriptionSeo":3139,"emptySearchIcon":3140,"emptySearchTitle":3146,"emptySearchText":3147,"featuredArticles":3148,"featuredArticles1Title":3205,"featuredArticles2Title":3206,"featuredArticles2":3207,"featuredGuide":3264,"headerBackground":3276,"headerBackgroundMobile":3282,"headerAllCategories":3288,"headerBrowseByCategories":3289,"headerFeaturedOffer":3290,"headerFeaturedOfferImage":3298,"headerFeaturedArticle":3300,"headerPlaceholderSearch":3313,"latestNewsTitle":3314,"latestNewsText":3315,"postsFrom":3316,"publishedOn":3317,"readMore":3318,"relatedArticles":3319,"searchPlaceholderOpenResearch":3320,"searchResultFor":3321,"surFooterTitle":3322,"tableOfContent":3323,"title":3324,"titleSeo":3325,"titleSeoAuthor":3326,"titleSeoCategory":3327,"trackingBreadcrumbTitle":1977,"updatedOn":3328,"writtenBy":3329},"43902","About","About the author","Featured writers",[3118,3127,3130],{"id":3119,"avatar":3120,"name":3124,"jobTitle":3125,"slug":3126},"43916",{"id":3121,"alt":1500,"height":3122,"url":3123,"width":3122},"46670914",2624,"https://livestorm.imgix.net/1127/1653052384-gillesbertaux-co-founder-and-ceo-edited.png","Gilles Bertaux","CEO and co-founder","gilles-bertaux",{"id":2332,"avatar":3128,"name":2337,"jobTitle":2336,"slug":2339},{"id":2334,"alt":3129,"height":1644,"url":2335,"width":1644},"brillixa herdhiana",{"id":3131,"avatar":3132,"name":3136,"jobTitle":3137,"slug":3138},"dBH_UqxfQS-I4JYCxx1aNw",{"id":3133,"alt":1500,"height":3134,"url":3135,"width":3134},"Z2TA6K55RQu-YirsFDp2lQ",3830,"https://livestorm.imgix.net/1127/1750411963-photo-pro-alexia.jpg","Alexia Orny","Senior Content Manager","alexia-orny","Keep on top of things with our in-depth articles on video engagement. Learn more on video conferencing, virtual events, virtual meetings, webinars and more.",{"id":3141,"alt":3142,"height":3143,"url":3144,"width":3145},"41871987","Icon search",570,"https://livestorm.imgix.net/1127/1644934630-empty-state.png",490,"Sorry we couldn’t find any results for your search about","Please try searching with other terms.",[3149,3163,3176,3189],{"id":3150,"_firstPublishedAt":3151,"_updatedAt":3152,"blogPostCategory":3153,"coverImage":1500,"coverWithImgix":3155,"date":3159,"slug":3160,"subtitle":3161,"title":3162},"66159372","2021-10-18T17:31:19+02:00","2026-04-03T15:45:57+02:00",[3154],{"id":1450,"name":1465,"slug":1454},{"id":3156,"alt":1500,"height":3157,"url":3158,"width":2647},"27627136",823,"https://livestorm.imgix.net/1127/1634562861-test-webcam-or-microphone.jpg","2025-01-24","test-webcam-microphone","Test your webcam and microphone before hosting a live event to ensure you sound and look your best. Here's how to do it in a few simple steps.","How to Test Your Microphone and Camera: 7 Ways to Check",{"id":3164,"_firstPublishedAt":3165,"_updatedAt":3166,"blogPostCategory":3167,"coverImage":1500,"coverWithImgix":3169,"date":3159,"slug":3173,"subtitle":3174,"title":3175},"121174137","2022-05-03T15:26:42+02:00","2026-04-03T15:48:38+02:00",[3168],{"id":1450,"name":1465,"slug":1454},{"id":3170,"alt":1500,"height":3171,"url":3172,"width":2647},"46339729",854,"https://livestorm.imgix.net/1127/1650037933-pexels-fauxels-3184328.jpg","panel-discussion","Discover everything you need to know about creating a successful panel discussion including how to choose the best format, topics, guests, and host.","What Is a Panel Discussion? 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