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Plus, you’ll get a wealth of social media promotion and virtual event ideas for your business, including tools for webinar promotion and advice for incorporating video conferences and event partnership into your marketing strategy. \n\nTake a look at seven strategic partnership examples including affiliate marketing and distribution partnership and try out our content ideas for social media event marketing and partnership marketing to boost your social media metrics. But first, you may be wondering how to encourage participation in virtual meetings or run an interactive event. We can tell you how to host engaging virtual events! And if you're asking yourself \"what is a webinar?\" before you even begin with webinar online marketing, that's OK too! These posts answer all your questions—even the simple ones.","Marketing","Get virtual event ideas and elevate your marketing strategy with interactive events, event partnerships, and social media event promotion. 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online","Is your sales team ready for an upgrade? These blog posts are for sales managers and account executives who need sales training to get up to speed with using video for sales and customer engagement. \n\nAny sales professional worth their salt will know that dull sales meetings are a straight road to customer churn. Because when it comes to meeting sales targets in a digital world, you need to know how to upsell during your product demo and deliver seamless customer onboarding (and client onboarding) using product demo videos and sales webinars. So, get ready to optimize your client onboarding process with better virtual selling videos and cross-selling advice.\n\nWith these Livestorm guides to video engagement for sales, you’ll never host a boring sales meeting again. These articles will help you onboard and retain customers with a sales meeting agenda that focuses on customer engagement. Find out how to use customer training to build a great customer education strategy and banish churn for good. And get the low-down on all the best customer onboarding tools to start using right now (time for a quick Loom, anyone?).\n\nOn top of all that, you can check out our top customer success metrics—from Customer Lifetime Value (LTV) to Monthly Recurring Revenue (MRR)—to help you accurately measure your progress and position yourself as a market leader. ","Learn how to sell online, minimize customer churn and increase customer engagement thanks to these resources.  ",{"id":2521,"alternativeVersions":2522,"_locales":2526,"fillerTextTitle":2527,"fillerTextText":2528,"name":2167,"seoDescription":2529,"slug":2168},"118558300",[2523,2524],{"locale":1452,"value":2168},{"locale":1457,"value":2525},"ressources-humaines",[1452,1457],"How to manage a remote team and improve internal communications","CEOs, managers, and HR teams at SMEs are all thinking differently since the rise of remote working. It’s clear that remote work and hybrid workplaces are here to stay, but virtual office management isn’t always easy.\n\nCompanies like yours need to know how to welcome a new team member virtually, give them an amazing remote orientation, and improve HR communication for existing remote employees while implementing futureproof plans for remote team building. \n\nTo help you get started, we’ve compiled all our expertise on improving your company onboarding workflow for both hybrid and fully remote employees, virtual onboarding best practices for the four phases of onboarding, and using onboarding technology for an automated employee onboarding process. \n\nWhile you’re here, learn why a good onboarding session and remote team activities are so important for fostering a great employee experience even in a totally virtual office, and test out activities like storytelling workshops, book clubs, and personality tests. \n\nAnd if that weren’t enough, dive into the challenges and benefits of working from home (whether it’s battling motivation or loving wearing whatever your want) and set up your home office for remote work with all the right tech and a perfectly curated back drop for video calling.","Discover tips on virtual office management, remote employee onboarding, and HR communication in these resources for the virtual office.",{"id":2531,"alternativeVersions":2532,"_locales":2534,"fillerTextTitle":2535,"fillerTextText":2536,"name":1891,"seoDescription":2537,"slug":1893},"118558297",[2533],{"locale":1452,"value":1893},[1452],"How to engage students in remote learning","This content bank for virtual instructors, educators, and tutors will demonstrate how to be a good online teacher and help you get confident using virtual classrooms and online teaching tools.\n\nVirtual education can be a tricky field to master with so many barriers to online learning and hybrid learning. Online students do experience some problems with remote learning, but that doesn't mean you can't optimize your virtual training sessions for maximum student engagement. \n\nWith step-by-step guidance from Livestorm, you'll gain a deeper comprehension of online learning terms like Virtual Learning Environment (VLE) and Learning Management System (LMS), as well as the various platforms and software that support them (such as Wooclap and Edmodo).\n\nNot only will you achieve the best engagement strategies for virtual education and webinar training, but you'll uncover all the insight you need to become the best virtual teacher for your online course. Etiquette could be a good place to start for you, so don’t miss our piece on establishing virtual classroom rules for a positive learning environment.\n\nThen, decide which teaching platform will help you deliver completely remote or hybrid learning, and check the many ways to improve student engagement such as using breakout rooms, emoji reactions, and fun quizzes.","Browse expert advice for virtual instructors and teachers on how to engage students in remote learning, use online teaching tools, and deliver online classes.",{"id":2539,"alternativeVersions":2540,"_locales":2549,"fillerTextTitle":2550,"fillerTextText":2551,"name":2552,"seoDescription":2553,"slug":2544},"120138866",[2541,2543,2545,2547],{"locale":1449,"value":2542},"fernbestimmung",{"locale":1452,"value":2544},"remote-communication",{"locale":1454,"value":2546},"comunicacion-remota",{"locale":1457,"value":2548},"travail-hybride",[1452,1457,1454,1449],"How to improve remote communication","Any business owner, sales rep, or freelancer should know how to leveredge video engagement for business communication. Most employees want hybrid working and potential clients and investors much prefer connecting via a virtual meeting or online chat than spending time and money on excessive travel. \n\nA strong video engagement platform can do wonders for remote communication of any kind, whether that's freelancers, teachers, or even lawyers. Maybe you’re a lawyer and want to know about holding court arraignments via video call. You can find answers right here. \n\nNot sure what video engagement actually is? Livestorm can help! We've got loads of resources to help you harness video chat to increase stakeholder engagement when communicating remotely. We’ll also cover the basics: from understanding what web conferencing is and setting up an automated webinar, to knowing the benefits of using a video engagement platform in the workplace and choosing the right software for your sales and marketing funnel. \n\nVideo calls are far more personal than conference calls without video, so it's the only way to go if you want to elevate your remote communication strategy. Whether it's recording an on-demand webinar or making the most of engagement features like screen sharing, live Q&As, online surveys or online polls—we can help you introduce video engagement to your internal and external communication strategies.","Remote communication","Improve remote communication in your organization and engage stakeholders thanks to these video conferencing guides and resources.",{"id":2555,"alternativeVersions":2556,"_locales":2559,"fillerTextTitle":2560,"fillerTextText":2561,"name":2562,"seoDescription":2563,"slug":2558},"49465",[2557],{"locale":1452,"value":2558},"product-updates",[1452],"Where can I find Livestorm company updates?","If you’re an entrepreneur or startup company and you want startup news from Livestorm all about what we’re up to, you're in the right place! Discover what is happening during each funding round as well as major product updates and launches in these articles.\n\nRemember when we launched usage-based enterprise pricing or raised a $30m series B to accelerate product development and help us expand into North America? What about when we supported French companies to offer our services through the pandemic? Didn’t read these stories? You missed out! \n\nThis blog segment is for small business owners and tech startups looking for big company updates and many other topics. You’ll get valuable insights into the world of video conferencing, where you can host webinars and startup events to grow your audience and find out how to choose the right webinar software for your business goals. You’ll be first in line to use video engagement tools to elevate your virtual events and compete with other unicorn companies in your specific industry. \n\nAnyone growing a remote business in need of startup funding will be interested in our take on using virtual meetings to create a fantastic virtual working culture and deliver pitches to potential clients and stakeholders to secure startup business funding. Ready to join an ever-growing startup community and hear our c-level’s vision for the future of video engagement? Let’s go! ","Company updates","Find out the latest company updates and video engagement insights from Livestorm in these articles intelligible for anyone in the startup community.",{"id":2565,"alternativeVersions":2566,"_locales":2570,"fillerTextTitle":2571,"fillerTextText":2572,"name":1836,"seoDescription":2573,"slug":1830},"RFXn9yncRnG5zOdpmDcdtw",[2567,2568],{"locale":1452,"value":1830},{"locale":1457,"value":2569},"sante",[1452,1457],"How to create high-impact healthcare online events","Explore our comprehensive healthcare webinar content blog, which features a wealth of insightful discussions and expert panels from industry leaders across various sectors of healthcare. Dive into a wide array of topics that cover the latest trends, innovations, and challenges facing the healthcare industry today. You'll discover valuable resources, including in-depth articles, research findings, and practical tips that are meticulously curated to enhance your understanding and keep you informed about the evolving landscape of healthcare. Our blog also provides case studies and real-world examples that illustrate the impact of these trends on patient care and health outcomes. Join us to deepen your knowledge, engage with thought-provoking content, and stay ahead in this critical field—empowering yourself to make informed decisions in your professional journey!","Explore our healthcare webinar content blog, featuring insightful discussions, expert panels, and valuable resources to enhance your understanding of the latest trends and innovations in the healthcare industry.",{"id":2575,"alternativeVersions":2576,"_locales":2579,"fillerTextTitle":2580,"fillerTextText":2581,"name":1849,"seoDescription":2582,"slug":1851},"dsz4ZxDvSQacP_7z_rsDsA",[2577,2578],{"locale":1452,"value":1851},{"locale":1457,"value":1851},[1452,1457],"How to create high-impact finance online events","Essential Guide to Online Finance Events: Tips and Insights\n\nDiscover the latest trends in finance through engaging online events. Whether you're looking to enhance your investment skills or learn about personal finance, these virtual gatherings offer valuable insights from industry experts. Join webinars, participate in virtual conferences, and explore interactive workshops to boost your financial knowledge. Stay updated on key topics, network with like-minded individuals, and elevate your financial literacy from the comfort of your home. Don't miss out on the opportunity to gain expert advice and connect with the finance community through online events!","Explore our finance webinar blog to gain valuable insights into the latest trends, strategies, and tips for managing your finance online events effectively. ",[],{"id":1728,"ctaUpgradeNow":1736,"ctaGetStartedForFree":1733,"ctaGetDemo":1786,"faqTitle":2585,"keyTakeaways":2586,"minRead":2587,"noCreditCard":2588,"noInstall":2589,"readTheCustomerStory":2590},"Frequently Asked Questions","Key Takeaways","min. read","No credit card needed","No installation required","Read the customer story",[2592,2804,2959,3201],{"id":2593,"alternativeVersions":2594,"_locales":2597,"_publishedAt":2598,"_updatedAt":2599,"trackName":1491,"trackingBreadcrumbTitle":1491,"blogPostCategory":2600,"blogPostAuthor":2602,"cluster":2611,"content":2643,"coverImage":1513,"coverWithImgix":2768,"bottomContentOffer":1625,"date":2773,"headerCta":1625,"inlineContentCard":1625,"inlineTextCta":1625,"relatedArticles":2774,"relatedPillarPage":1625,"seoDescription":2775,"sidebarContentCard":1625,"faqItems":2776,"subtitle":2775,"title":2790,"slug":2596,"takeaways":2791},"PN33yY3fS-iB3uzrv_MEvg",[2595],{"locale":1452,"value":2596},"best-salesforce-webinar-integration",[1452],"2026-05-06T15:44:41+02:00","2026-05-06T15:44:40+02:00",[2601],{"id":1446,"name":1461,"slug":1450},{"id":2603,"avatar":2604,"jobTitle":2607,"name":2608,"shortDescription":2609,"slug":2610},"150611145",{"id":2605,"url":2606},"50510853","https://livestorm.imgix.net/1127/1688695141-pp-brillixa-herdhiana.jpg","Senior Growth Manager","Brillixa Herdhiana","Brillixa joined Livestorm as Growth Manager in 2021. Her experience enables her to contribute to business growth through lead generation from ads and organic channels.","brillixa-herdhiana",{"id":2612,"bottomContentCardCtaTitle":2613,"bottomContentCardText":2614,"bottomContentCardTitle":2615,"displayCustomerLogoSection":1667,"headerCtaText":2616,"headerCtaCtaTitle":2613,"inlineContentCardCtaTitle":1491,"inlineContentCardCtaLink":1491,"inlineContentCardImage":1513,"inlineContentCardTag":1491,"inlineContentCardTitle":1491,"inlineContentCardText":1491,"pushCover":1513,"pushCtaLink":1491,"pushCtaTitle":1491,"pushTag":1491,"pushTitle":1491,"relatedContentOffer":2617,"relatedPillarPage":1513,"relatedPillarPageTitleOfTheBlock":2640,"textBasedInlineCtaText":2641,"title":2642,"urlForTheCta":1491,"withoutContentOffer":1667},"117954886","Download now","Read this book to grow your webinar attendance rate and generate leads.","Increase webinar attendance","Drive webinar registrations with this webinar promotion Ebook.",{"__typename":2098,"id":2618,"trackName":1491,"trackNameFallback":2619,"backgroundImage":2620,"coMarketing":1667,"ebook":2625,"resourceFileExternal":1491,"image":2628,"resourceType":2634,"shortDescription":2638,"slug":2639,"title":2619},"18153309","Webinar Promotion Handbook",{"id":2621,"alt":2622,"height":2623,"url":2624,"width":2623},"22456979","Bkack pattern background with livestorm waves",1296,"https://livestorm.imgix.net/1127/1629970209-pattern-square-black.png",{"pdf":2626},{"url":2627},"https://livestorm.imgix.net/1127/1744636618-webinar-promotion-handbook-2025-en.pdf",{"id":2629,"alt":2630,"height":2631,"url":2632,"width":2633},"OGxInFdrR2C7H6CuM9VN8Q","30 webinar promotion tactics",2480,"https://livestorm.imgix.net/1127/1744636830-webinar-promotion-handbook.jpg",3508,{"id":2635,"color":1870,"cta":1627,"icon":2636,"name":2637},"23823619",{"id":1886,"name":1887},"Ebooks","Everything you need to promote your webinars and increase attendance.","online-event-promotion","Learn more on the topic","Download the Ebook to learn how to boost webinar registrations","What is a webinar? ",[2644,2648,2652,2655,2659,2662,2665,2668,2677,2680,2683,2686,2694,2697,2700,2703,2711,2714,2717,2720,2727,2730,2733,2736,2743,2746,2749,2752,2759,2762,2765],{"id":2645,"__typename":2646,"text":2647},"WD_WijHcT-WbJQ0ZKxkgFw","TextRecord","A Salesforce webinar integration is table stakes for enterprise webinar software. But the depth and quality of the most popular connections vary wildly.\n\nSome sync registration data but ignore engagement signals. Others require middleware, adding cost and complexity. And many lock the integration behind the most expensive subscription tier.\n\nTo help you find the right option for your tech stack, I'll walk you through the best Salesforce webinar integrations on the market. We'll compare what data they sync, how the integration works, and how much it costs.\n\n\n## **What to look for in a Salesforce webinar integration**\n\nBefore you begin comparing Salesforce webinar integrations side by side, get clear on which elements to look for. I recommend starting with this list:\n\n\n\n* **Is it a native integration or does it require middleware?** Native integrations connect directly to Salesforce. Middleware-based setups connect via Zapier or custom API, adding cost per transaction, introducing sync delays, and creating another dependency to maintain.\n* **Which Salesforce objects does it support?** Basic integrations only create or update Salesforce Leads. More capable connectors also write to Salesforce Contacts, Campaigns, Campaign Members, and Opportunities.\n* **Does it sync engagement data or only registration data?** Registration data tells you who signed up. Engagement data gives you more context around what they did during the event, including watch time, questions asked, poll responses, and replay views.\n* **Are custom options available?** Look for integrations that let you map custom fields, choose which events trigger a sync, and define how to handle duplicates. A rigid integration forces your team to adapt their customer relationship management (CRM) workflow to the webinar tool.\n* **Is there bidirectional sync?** One-way integrations push data from the webinar platform into Salesforce. Bidirectional sync also pulls CRM data back into the [webinar software](https://livestorm.co/webinar-software), so you can segment audiences and personalize follow-ups without exporting lists manually.\n* **How complex is the setup?** Some integrations are self-serve and take under an hour to configure. Others require a Salesforce admin or developer, which can add substantial time and cost to the equation.\n* **What subscription tier does the integration require?** Many platforms lock the Salesforce integration behind enterprise or premium tiers. Check whether it's available on your current plan and factor any upgrade cost into total cost of ownership.\n\n\n## **What are the best Salesforce webinar integrations?**\n\nHere's a quick comparison of the top Salesforce webinar integrations, including the use case each one is best for and the relevant subscription tier:",{"id":2649,"__typename":2650,"text":2651},"G6XdJxYhRk-bLwkDaliY2w","ContentTextHtmlRecord","\u003Cdiv dir=\"ltr\" align=\"left\">\n\u003Ctable>\u003Ccolgroup>\u003Ccol width=\"208\">\u003Ccol width=\"208\">\u003Ccol width=\"207\">\u003C/colgroup>\n\u003Cthead>\n\u003Ctr>\n\u003Cth>\n\u003Cp dir=\"ltr\">\u003Cstrong>Platform\u003C/strong>\u003C/p>\n\u003C/th>\n\u003Cth>\n\u003Cp dir=\"ltr\">\u003Cstrong>Best for\u003C/strong>\u003C/p>\n\u003C/th>\n\u003Cth>\n\u003Cp dir=\"ltr\">\u003Cstrong>Subscription tier\u003C/strong>\u003C/p>\n\u003C/th>\n\u003C/tr>\n\u003C/thead>\n\u003Ctbody>\n\u003Ctr>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cstrong>Livestorm\u003C/strong>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Marketing, sales, and customer support teams running live, automated, or on-demand webinars with deep Salesforce engagement tracking\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Enterprise plan\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cstrong>Webex\u003C/strong>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Teams already using the Webex suite for calling, meetings, and messaging who want everything embedded in Salesforce\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Webex Webinars plan\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cstrong>Cvent\u003C/strong>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Large organizations running multi-format event programs (in-person, virtual, hybrid) alongside webinars\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Data, Standard, or Premium license\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cstrong>Vimeo\u003C/strong>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Teams already using Vimeo for video hosting who want to capture leads from webinars and gated videos\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Enterprise plan\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cstrong>eWebinar\u003C/strong>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Teams running automated, on-demand webinars for onboarding, demos, or training\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Level 1 plan plus paid add-on\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cstrong>Univid\u003C/strong>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Small teams that want built-in lead scoring and a simple Salesforce connector\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Custom plan\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cstrong>Airmeet\u003C/strong>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Large teams running webinars, virtual conferences, and hybrid events who want Salesforce access without an enterprise plan\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Premium Webinars plan\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003C/tbody>\n\u003C/table>\n\u003C/div>\n\u003Cp>\u003C/p>",{"id":2653,"__typename":2646,"text":2654},"eaY9MVqqT627q-qziVSB8Q","### **1. Livestorm**\n\nLivestorm is a browser-based webinar and virtual event platform designed for marketing, sales, and customer success teams. It supports live, automated, and on-demand webinars with built-in engagement features like polls, Q&A, chat, and call-to-action buttons. Livestorm also has AI-powered features for transcription and repurposing as well as integrations with popular CRM tools.\n\n[Livestorm's Salesforce integration](https://livestorm.co/integrations/salesforce) is native, with no middleware or third-party tools required. Every webinar session you create in Livestorm automatically becomes a Salesforce Campaign. Registrants are added as Campaign Members, and their status updates on its own as they move through the event lifecycle, from registered to attended (or didn't attend) to watched the replay.",{"id":2656,"__typename":2657,"youtubeLink":2658},"TWwIzRypQhOCbyVQ2SwhVg","ContentYoutubeVideoRecord","https://www.youtube.com/embed/yOzMhtRynpo",{"id":2660,"__typename":2646,"text":2661},"O7RH9Mb7SdCznN2DsWXBwQ","The engagement data is particularly useful for [aligning sales and marketing](https://livestorm.co/blog/sales-marketing-alignment), since it reflects how long attendees stayed, how many questions they asked, how many polls they answered, and whether they came back to watch the recording. This means sales reps get richer context for follow-ups, and marketing teams can build Salesforce dashboards that connect webinar engagement directly to pipeline.\n\nThe integration also deduplicates on sync, matching registrant emails against existing Leads and Contacts before creating new records. And because field mapping supports custom fields across Lead, Contact, and Campaign Member objects, you can route Livestorm webinar data into the fields your team already uses for scoring and segmentation.\n\n**Livestorm's Salesforce integration capabilities**",{"id":2663,"__typename":2650,"text":2664},"SQ3dyEjZS5K13Nko38AQ0Q","\u003Cdiv dir=\"ltr\" align=\"left\">\n\u003Ctable>\u003Ccolgroup>\u003Ccol width=\"184\">\u003Ccol width=\"440\">\u003C/colgroup>\n\u003Ctbody>\n\u003Ctr>\n\u003Cth>\n\u003Cp dir=\"ltr\">\u003Cstrong>Livestorm Capabilities\u003C/strong>\u003C/p>\n\u003C/th>\n\u003Cth>\n\u003Cp dir=\"ltr\">\u003Cstrong>Features\u003C/strong>\u003C/p>\n\u003C/th>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cstrong>Data synced\u003C/strong>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Registration, live attendance, replay views, on-demand views, and engagement data (attendance duration, attendance rate, questions asked, messages sent, polls answered)\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cstrong>Salesforce objects supported\u003C/strong>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Leads, Contacts, Campaigns, and Campaign Members\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cstrong>Custom options available\u003C/strong>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Advanced field mapping for standard and custom fields on Lead, Contact, and Campaign Member objects. Can be enabled or disabled per event.\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cstrong>Setup complexity\u003C/strong>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Self-serve with expert support from the Livestorm Professional Services team\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cstrong>Subscription tier required\u003C/strong>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Enterprise\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003C/tbody>\n\u003C/table>\n\u003C/div>\n\u003Cp>\u003C/p>",{"id":2666,"__typename":2646,"text":2667},"YvbomBlNQQCtuYAL6jbx6Q","**What customers say about Livestorm**\n\n\"Previously, we were manually exporting CSV files and, in the end, we couldn't do anything with those contacts because of time constraints. Now, when someone registers for a webinar, we feed this data directly into our CRM. We don't need to connect multiple tools together to create registration pages or reminder emails. Livestorm offers a turnkey solution.\"\n\nAidan Wakefield, Customer Success, [Jobber](https://livestorm.co/customers/jobber)\n\n\"With Livestorm's CRM integrations, we can now identify whether a registrant is a prospect or already a customer.\"\n\nPeter Sterkenburg, Customer Success Lead, [Leadfeeder](https://livestorm.co/customers/leadfeeder)\n\n\"The integration with our CRM allows us to transfer leads easily to our Sales team to be worked on.\"\n\nMiles De Paul, Marketing Manager at [Mailjet](https://livestorm.co/customers/mailjet)\n\n**Livestorm pricing**\n\nContact Livestorm for custom Enterprise plan pricing.\n\n\n### **2. Webex Webinars**\n\nWebex Webinars is an enterprise webinar platform designed for global audiences. It's part of the Webex suite, which includes tools for internal and external communications, including calling, meetings, messaging, and events. Webex's Salesforce app lets teams collaborate on sales and marketing campaigns from within the CRM.",{"id":2669,"__typename":2670,"image":2671},"JDtHSpXnQuK3EhCjdGiUVA","ImageRecord",{"id":2672,"alt":2673,"height":2674,"url":2675,"width":2676},"NS4E0qu8T1iI48n5_0sLkA","Webex Salesforce integration",864,"https://livestorm.imgix.net/1127/1777595735-webex-salesforce-integration.png",1554,{"id":2678,"__typename":2646,"text":2679},"SvkOBJMnRSaGon3Q2EABlg","**Webex Webinars' Salesforce integration capabilities**",{"id":2681,"__typename":2650,"text":2682},"VuYOfJF1TX-o-yAZUhONOA","\u003Cdiv dir=\"ltr\" align=\"left\">\n\u003Ctable>\u003Ccolgroup>\u003Ccol width=\"184\">\u003Ccol width=\"440\">\u003C/colgroup>\n\u003Ctbody>\n\u003Ctr>\n\u003Cth>\n\u003Cp dir=\"ltr\">\u003Cstrong>Webex Capabilities\u003Cbr>\u003C/strong>\u003C/p>\n\u003C/th>\n\u003Cth>\n\u003Cp dir=\"ltr\">\u003Cstrong>Features\u003C/strong>\u003C/p>\n\u003C/th>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cstrong>Data synced\u003C/strong>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Registration\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cstrong>Salesforce objects supported\u003C/strong>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Leads, Contacts, and Campaigns\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cstrong>Custom options available\u003C/strong>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Can map standard registration form fields but not custom webinar questions\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cstrong>Setup complexity\u003C/strong>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Standard AppExchange installation with Salesforce admin permissions\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cstrong>Subscription tier required\u003C/strong>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Webex Webinars\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003C/tbody>\n\u003C/table>\n\u003C/div>\n\u003Cp>\u003C/p>",{"id":2684,"__typename":2646,"text":2685},"SmCTv5MxSo2CN6Qj6k98Pg","**Pros and cons of Webex Webinars**\n\n\n\n* The Salesforce app syncs more than just webinar data. It supports calling, messaging, and meeting features embedded in Salesforce, so teams already using Webex for internal collaboration and external sales get everything in one place.\n* Webinar data syncs require an authorized user to import data through a widget in Salesforce, selecting which webinar to pull in. Custom registration questions from Webex forms also can't be mapped to Salesforce fields.\n\n**Webex Webinars pricing**\n\nThe Webex Webinars tier starts at $56.25 per user per month (billed annually) for up to 1,000 attendees.\n\n\n### **3. Cvent**\n\nCvent is a full-scale event management platform that covers in-person, virtual, and hybrid events as well as webinars. It also offers venue sourcing, check-in and badging, and speaker management. The Cvent Salesforce App is a native integration that lets admins control how and when event data syncs, including scheduled refreshes and filtering by user role.",{"id":2687,"__typename":2670,"image":2688},"c-ntvTGnQWylN42X5R9FaQ",{"id":2689,"alt":2690,"height":2691,"url":2692,"width":2693},"G5HAiOeIRkG8tm9xLf3gvg","Cvent Salesforce integration",1100,"https://livestorm.imgix.net/1127/1777595761-cvent-salesforce-integration.png",1178,{"id":2695,"__typename":2646,"text":2696},"d0RiGn8_TEy5W0ExEwpJXA","**Cvent's Salesforce integration capabilities**",{"id":2698,"__typename":2650,"text":2699},"DcPlYGwQRMa_bycChCtQ0w","\u003Cdiv dir=\"ltr\" align=\"left\">\n\u003Ctable>\u003Ccolgroup>\u003Ccol width=\"184\">\u003Ccol width=\"440\">\u003C/colgroup>\n\u003Ctbody>\n\u003Ctr>\n\u003Cth>\n\u003Cp dir=\"ltr\">\u003Cstrong>Cvent Capabilities\u003C/strong>\u003C/p>\n\u003C/th>\n\u003Cth>\n\u003Cp dir=\"ltr\">\u003Cstrong>Features\u003C/strong>\u003C/p>\n\u003C/th>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cstrong>Data synced\u003C/strong>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Registration, attendance, and event activity\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cstrong>Salesforce objects supported\u003C/strong>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Contacts, Leads, Campaigns, Campaign Members, Opportunities, and Activities\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cstrong>Custom options available\u003C/strong>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Configurable field mapping, record matching criteria, event filtering by user role, and data refresh scheduling\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cstrong>Setup complexity\u003C/strong>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Standard AppExchange installation with Salesforce admin permissions\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cstrong>Subscription tier required\u003C/strong>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Data, Standard, or Premium license\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003C/tbody>\n\u003C/table>\n\u003C/div>\n\u003Cp>\u003C/p>",{"id":2701,"__typename":2646,"text":2702},"YOXh--7CROybG41mm9y_dQ","**Pros and cons of Cvent**\n\n\n\n* The Cvent Salesforce App lets sales reps view a contact's full event history, including past attendance and registration status, directly on the contact record. This added context can sharpen follow-up conversations and help reps prioritize outreach.\n* Cvent is built for teams running multi-format event programs across in-person, virtual, and hybrid. If your team only runs webinars, the platform's complexity and pricing may not justify the integration.\n\n**Cvent pricing**\n\nCvent pricing includes an annual license fee and a fee per registrant. All pricing is custom.\n\n\n### **4. Vimeo**\n\nVimeo is a video hosting and streaming platform that also offers webinar functionality, including live, pre-recorded, and simulive events. It's designed primarily for video management, with tools for hosting, editing, and analytics. Its Salesforce Sales Cloud integration focuses on syncing lead data captured through in-player registration forms.",{"id":2704,"__typename":2670,"image":2705},"bmfm8XQwQ0-sk25vpdaT2A",{"id":2706,"alt":2707,"height":2708,"url":2709,"width":2710},"T_f6JnMtTwy4KspN285Qzw","Vimeo Salesforce integration",1116,"https://livestorm.imgix.net/1127/1777595778-vimeo-salesforce-integration.png",1600,{"id":2712,"__typename":2646,"text":2713},"QZ91ByhGTwi1v5jH4YKX8w","**Vimeo's Salesforce integration capabilities**",{"id":2715,"__typename":2650,"text":2716},"KDp9wGMmQLSOFBuBBii58A","\u003Cdiv dir=\"ltr\" align=\"left\">\n\u003Ctable>\u003Ccolgroup>\u003Ccol width=\"184\">\u003Ccol width=\"440\">\u003C/colgroup>\n\u003Ctbody>\n\u003Ctr>\n\u003Cth>\n\u003Cp dir=\"ltr\">\u003Cstrong>Vimeo Capabilities\u003C/strong>\u003C/p>\n\u003C/th>\n\u003Cth>\n\u003Cp dir=\"ltr\">\u003Cstrong>Features\u003C/strong>\u003C/p>\n\u003C/th>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cstrong>Data synced\u003C/strong>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Registration, watch time, source attribution\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cstrong>Salesforce objects supported\u003C/strong>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Leads\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cstrong>Custom options available\u003C/strong>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Not available\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cstrong>Setup complexity\u003C/strong>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Standard AppExchange installation with Salesforce admin permissions\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cstrong>Subscription tier required\u003C/strong>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Enterprise tier\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003C/tbody>\n\u003C/table>\n\u003C/div>\n\u003Cp>\u003C/p>",{"id":2718,"__typename":2646,"text":2719},"OZfBIpwJRmq7lb8xUSjvrw","**Pros and cons of Vimeo**\n\n\n\n* If your team already uses Vimeo for video hosting and editing, the Salesforce integration lets you capture leads from webinars and gated videos without adding a separate webinar tool to your stack.\n* Vimeo is a video-first platform. Its webinar features are lighter than dedicated webinar tools, so teams that need robust engagement tools, [lead generation funnels](https://livestorm.co/blog/lead-generation-funnel), or detailed post-event reporting may find it limiting.\n\n**Vimeo pricing**\n\nThe Enterprise tier starts at $12,000 per year.\n\n\n### **5. eWebinar**\n\neWebinar is an automated webinar platform that turns pre-recorded videos into interactive, on-demand webinar experiences. It's designed for SaaS onboarding, product demos, and training rather than live events. Its Salesforce integration tracks attendee behavior and supports custom field mapping.",{"id":2721,"__typename":2670,"image":2722},"PAe_LS83TWqnroXNsomkqA",{"id":2723,"alt":2724,"height":2725,"url":2726,"width":2710},"G0kcndkASXWOJUSBFbJT3A","eWebinar webinar",896,"https://livestorm.imgix.net/1127/1769777526-ewebinar-on-demand-webinar-software.png",{"id":2728,"__typename":2646,"text":2729},"ed3VH1ygTe2rif2E4rroow","**eWebinar's Salesforce integration capabilities**",{"id":2731,"__typename":2650,"text":2732},"Ju6hVK5ZRsKOb3M4fgHNFg","\u003Cdiv dir=\"ltr\" align=\"left\">\n\u003Ctable>\u003Ccolgroup>\u003Ccol width=\"184\">\u003Ccol width=\"440\">\u003C/colgroup>\n\u003Ctbody>\n\u003Ctr>\n\u003Cth>\n\u003Cp dir=\"ltr\">\u003Cstrong>eWebinar Capabilities\u003C/strong>\u003C/p>\n\u003C/th>\n\u003Cth>\n\u003Cp dir=\"ltr\">\u003Cstrong>Features\u003C/strong>\u003C/p>\n\u003C/th>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cstrong>Data synced\u003C/strong>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Registration, attendance, and engagement\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cstrong>Salesforce objects supported\u003C/strong>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Leads, Contacts, Events, and Campaign Members\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cstrong>Custom options available\u003C/strong>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Supports custom fields for registration form answers, poll responses, and other engagement data\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cstrong>Setup complexity\u003C/strong>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Self-serve\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cstrong>Subscription tier required\u003C/strong>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Level 1 plus paid add-on\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003C/tbody>\n\u003C/table>\n\u003C/div>\n\u003Cp>\u003C/p>",{"id":2734,"__typename":2646,"text":2735},"Sw834S09SqehKvnvzffHIg","**Pros and cons of eWebinar**\n\n\n\n* eWebinar is purpose-built for automated and on-demand webinars. If your team runs the same webinar repeatedly for onboarding, demos, or training, it removes the need for a live presenter while still delivering interactive experiences.\n* The Salesforce integration isn't included in any standard eWebinar plan. It's a paid add-on that can more than double the cost of a base subscription.\n\n**eWebinar pricing**\n\nStarts at $84 per month (billed annually) for one active webinar and 1,000 registrants per month. The Salesforce integration is an add-on at $212 per month (billed annually).\n\n\n### **6. Univid**\n\nUnivid is a webinar platform focused on branded, interactive experiences with engagement tools like polls, Q&A, reactions, and call-to-action buttons. It also has [lead generation tools](https://livestorm.co/blog/lead-generation-tools) like on-demand replay hosting and lead scoring. Its native Salesforce integration supports bidirectional sync between webinar data and Salesforce Campaigns.",{"id":2737,"__typename":2670,"image":2738},"aF1UnBaPRQ-XBF9dGaZikA",{"id":2739,"alt":2740,"height":2741,"url":2742,"width":2710},"B60KrHoTRbq2CgKRR3oOmw","Univid Salesforce integration",1104,"https://livestorm.imgix.net/1127/1777595805-univid-salesforce-integration.png",{"id":2744,"__typename":2646,"text":2745},"U9vHlL1oRpSo4NdicnpKWQ","**Univid's Salesforce integration capabilities**",{"id":2747,"__typename":2650,"text":2748},"RrscJSlFQL-9DTOEiKkBoA","\u003Cdiv dir=\"ltr\" align=\"left\">\n\u003Ctable>\u003Ccolgroup>\u003Ccol width=\"184\">\u003Ccol width=\"440\">\u003C/colgroup>\n\u003Ctbody>\n\u003Ctr>\n\u003Cth>\n\u003Cp dir=\"ltr\">\u003Cstrong>Univid Capabilities\u003C/strong>\u003C/p>\n\u003C/th>\n\u003Cth>\n\u003Cp dir=\"ltr\">\u003Cstrong>Features\u003C/strong>\u003C/p>\n\u003C/th>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cstrong>Data synced\u003C/strong>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Registration, attendance, and engagement\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cstrong>Salesforce objects supported\u003C/strong>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Leads, Contacts, and Campaign Members\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cstrong>Custom options available\u003C/strong>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Supports custom field mapping for attendee data\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cstrong>Setup complexity\u003C/strong>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Self-serve for most use cases, but advanced automation requires custom flows\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cstrong>Subscription tier required\u003C/strong>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Custom plan\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003C/tbody>\n\u003C/table>\n\u003C/div>\n\u003Cp>\u003C/p>",{"id":2750,"__typename":2646,"text":2751},"KLMvYmuCQRmdRWjq0-rhFA","**Pros and cons of Univid**\n\n\n\n* The platform has native lead scoring based on attendance and engagement signals, which helps teams prioritize follow-ups and build pipeline.\n* Univid is a smaller platform with a more limited feature set compared to enterprise webinar tools. Teams running high-volume or multi-format event programs may outgrow it.\n\n**Univid pricing**\n\nThe Custom plan, which has custom pricing, is the only tier that supports enterprise integrations like Salesforce.\n\n\n### **7. Airmeet**\n\nAirmeet is an online events platform that supports webinars, virtual conferences, and hybrid events. It also has a managed events service that handles much of the event planning, tech setup, and live support for busy event teams. Its native integration supports registration, attendance, and engagement data for webinars and events.",{"id":2753,"__typename":2670,"image":2754},"H_IIg1brSGKkUtopsLbsQA",{"id":2755,"alt":2756,"height":2757,"url":2758,"width":2710},"J3fE0M2vQv-CoUlAxoppFA","Airmeet Salesforce integration",612,"https://livestorm.imgix.net/1127/1777595829-airmeet-salesforce-integration.png",{"id":2760,"__typename":2646,"text":2761},"CLLdNWrsRpWXtxfXTEpvYA","**Airmeet's Salesforce integration capabilities**",{"id":2763,"__typename":2650,"text":2764},"acOOz2JnQDKmyKs8RBSg4w","\u003Cdiv dir=\"ltr\" align=\"left\">\n\u003Ctable>\u003Ccolgroup>\u003Ccol width=\"184\">\u003Ccol width=\"440\">\u003C/colgroup>\n\u003Ctbody>\n\u003Ctr>\n\u003Cth>\n\u003Cp dir=\"ltr\">\u003Cstrong>Airmeet Capabilities\u003C/strong>\u003C/p>\n\u003C/th>\n\u003Cth>\n\u003Cp dir=\"ltr\">\u003Cstrong>Features\u003C/strong>\u003C/p>\n\u003C/th>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cstrong>Data synced\u003C/strong>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Invitations, registration, attendance, engagement (questions and polls)\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cstrong>Salesforce objects supported\u003C/strong>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Campaign Members\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cstrong>Custom fields\u003C/strong>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Not available\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cstrong>Setup complexity\u003C/strong>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Self-serve, but there's no dedicated support if you run into issues\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cstrong>Subscription tier required\u003C/strong>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Premium Webinars, Events, or Managed Events\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003C/tbody>\n\u003C/table>\n\u003C/div>\n\u003Cp>\u003C/p>",{"id":2766,"__typename":2646,"text":2767},"dgsTFZudSySk4KiuvjTU6w","**Pros and cons of Airmeet**\n\n\n\n* The Salesforce integration is included in the platform's standard Premium Webinars plan, so you don't need a pricey enterprise plan or a paid add-on to access it.\n* Airmeet has relatively robust built-in lead and engagement tracking. If your team already uses Salesforce for lead gen, this webinar software might be overkill.\n\n**Airmeet pricing**\n\nStarts at $167 per month (billed annually) for Premium Webinars. Events and Managed Events tiers have custom pricing.\n\n\n## **How to get started with Livestorm's Salesforce integration**\n\nLivestorm's native Salesforce integration syncs registration, attendance, and engagement data directly to your Salesforce org. Every webinar session automatically becomes a Salesforce Campaign, so your marketing team gets attribution without manual tracking.\n\nThat means sales reps can see who attended, how long they stayed, and whether they watched the replay, all on the Contact or Lead record. And because you can map custom fields between platforms, the integration fits your existing CRM workflow instead of forcing a new one.\n\nSetup takes minutes and doesn't require a developer. You authenticate both platforms, configure your field mappings, and the integration handles the rest. Our Professional Services team is here to help.\n\n[Book a demo](https://livestorm.co) to see how Livestorm's Salesforce integration simplifies sales processes, boost conversion rates, and helps build pipeline.\n\n",{"id":2769,"alt":1513,"height":2770,"url":2771,"width":2772},"RXqNl9yzTnmBVaaoZnbqHg",627,"https://livestorm.imgix.net/1127/1777595057-man-working-at-laptop.jpg",1200,"2026-04-30",[],"Compare 7 of the best Salesforce webinar integrations and see how Livestorm syncs deep engagement data that supports lead gen and builds pipeline.",[2777,2782,2786],{"__typename":2778,"id":2779,"question":2780,"answer":2781},"BlockFaqRecord","XAd9Uyc4SuKMs8ri6nmZJQ","Does Salesforce have a native webinar tool?","\u003Cp>No, Salesforce is a CRM platform, not a webinar tool. To run webinars and sync the data back to your CRM, you need a separate webinar tool with a Salesforce integration.\u003C/p>\n",{"__typename":2778,"id":2783,"question":2784,"answer":2785},"VZ08uodvRZyaqvx4rFWcMw","What's the difference between a native Salesforce integration and a Zapier connection?","\u003Cp>A native Salesforce integration (like Livestorm offers) connects your webinar platform directly to Salesforce. It's built and maintained by the webinar vendor. Native integrations tend to sync faster, support more Salesforce objects, and require less ongoing maintenance.\u003C/p>\n\n\u003Cp>In contrast, a Zapier connection routes data through a third-party automation tool. Zapier connections can be more flexible for custom workflows but require more manual setup and maintenance.\u003C/p>\n\n\u003Cp>As \u003Ca href=\"https://livestorm.co/resources/reports/2026-webinar-benchmark-report\">Livestorm's 2026 Webinar Benchmark Report\u003C/a> reveals, only 6–8% of our customers teams use native CRM integrations to sync webinar data. The rest rely on manual exports or skip tracking altogether.\u003C/p>\n",{"__typename":2778,"id":2787,"question":2788,"answer":2789},"J3o_fbnFRyygAMYYMbxwdg","Can I sync webinar engagement data to Salesforce?","\u003Cp>Syncing capabilities depend on the platform. Some integrations only push registration and attendance status. Others, like Livestorm's Salesforce integration, also sync engagement signals like watch time, poll responses, questions asked, and replay views.\u003C/p>\n\n\u003Cp>If you want to sync more in-depth data, check whether the integration writes engagement data to Campaign Member fields or custom fields in Salesforce to enable lead scoring and personalized follow-up.\u003C/p>\n","7 Best Salesforce Webinar Integrations [2026 Comparison]",[2792,2795,2798,2801],{"id":2793,"text":2794},"J_dWBtnURBypBuDpIsuE8g","\u003Cp>Significant differences exist among Salesforce webinar integrations in terms of data depth, setup complexity, and pricing models.\u003C/p>\n",{"id":2796,"text":2797},"ALe5ZAx6R1mEUNy-vF4UMw","\u003Cp>Native Salesforce integrations have direct, fast syncing and reduced dependencies, while middleware solutions often add ongoing costs and latency.\u003C/p>\n",{"id":2799,"text":2800},"HEgejxnZRz6f0eVu8BkKXQ","\u003Cp>Most Salesforce webinar integrations are restricted to premium subscription tiers; additional costs or add-ons are common for full functionality.\u003C/p>\n",{"id":2802,"text":2803},"cmQ21wMST_u0f4WH3mYNiQ","\u003Cp>According to Livestorm's 2026 Webinar Benchmark Report, only 6–8% of customers leverage native CRM integrations, with manual tracking still prevalent.\u003C/p>\n",{"id":2805,"alternativeVersions":2806,"_locales":2809,"_publishedAt":2810,"_updatedAt":2811,"trackName":1491,"trackingBreadcrumbTitle":1491,"blogPostCategory":2812,"blogPostAuthor":2814,"cluster":2816,"content":2824,"coverImage":1513,"coverWithImgix":2917,"bottomContentOffer":1625,"date":2921,"headerCta":1625,"inlineContentCard":1625,"inlineTextCta":1625,"relatedArticles":2922,"relatedPillarPage":1625,"seoDescription":2923,"sidebarContentCard":1625,"faqItems":2924,"subtitle":2923,"title":2945,"slug":2808,"takeaways":2946},"eug9tzyISoSGOTFaTgivIw",[2807],{"locale":1452,"value":2808},"what-is-a-webinar",[1452],"2026-05-06T15:40:25+02:00","2026-05-06T15:40:24+02:00",[2813],{"id":1446,"name":1461,"slug":1450},{"id":2603,"avatar":2815,"jobTitle":2607,"name":2608,"shortDescription":2609,"slug":2610},{"id":2605,"url":2606},{"id":2612,"bottomContentCardCtaTitle":2613,"bottomContentCardText":2614,"bottomContentCardTitle":2615,"displayCustomerLogoSection":1667,"headerCtaText":2616,"headerCtaCtaTitle":2613,"inlineContentCardCtaTitle":1491,"inlineContentCardCtaLink":1491,"inlineContentCardImage":1513,"inlineContentCardTag":1491,"inlineContentCardTitle":1491,"inlineContentCardText":1491,"pushCover":1513,"pushCtaLink":1491,"pushCtaTitle":1491,"pushTag":1491,"pushTitle":1491,"relatedContentOffer":2817,"relatedPillarPage":1513,"relatedPillarPageTitleOfTheBlock":2640,"textBasedInlineCtaText":2641,"title":2642,"urlForTheCta":1491,"withoutContentOffer":1667},{"__typename":2098,"id":2618,"trackName":1491,"trackNameFallback":2619,"backgroundImage":2818,"coMarketing":1667,"ebook":2819,"resourceFileExternal":1491,"image":2821,"resourceType":2822,"shortDescription":2638,"slug":2639,"title":2619},{"id":2621,"alt":2622,"height":2623,"url":2624,"width":2623},{"pdf":2820},{"url":2627},{"id":2629,"alt":2630,"height":2631,"url":2632,"width":2633},{"id":2635,"color":1870,"cta":1627,"icon":2823,"name":2637},{"id":1886,"name":1887},[2825,2828,2831,2834,2837,2840,2843,2846,2849,2852,2855,2861,2864,2870,2873,2880,2883,2891,2894,2902,2905,2908,2911,2914],{"id":2826,"__typename":2646,"text":2827},"IFXdW_mvTeOO74WNK9VLyA","Webinars have become an essential channel for B2B marketing, sales, and customer education. Over half (51.2%) of practitioners now rate them as critical or very important to their go-to-market (GTM) strategy, according to [Livestorm's 2026 Webinar Benchmark Report](https://livestorm.co/resources/reports/2026-webinar-benchmark-report). But the format has evolved beyond basic screen sharing and slide decks.\n\nThis guide breaks down what a webinar is, how the process works from promotion to follow-up, and the most common types and formats. It also covers the essential features to look for in a webinar platform, along with data-backed best practices.\n\n\n## **What is a webinar?**\n\nA webinar is a virtual presentation where hosts share information with attendees online. The word is short for \"web seminar.\"\n\nMost webinars are business-related. Marketers, salespeople, and customer experience professionals use them to transmit knowledge, expertise, or tips with a targeted audience. Common use cases include lead generation, product demos, customer training, and thought leadership.\n\nWhat separates a webinar from a standard video or recorded lecture is interactivity. Attendees can ask questions, participate in polls, and engage through live chat. With the right speakers and format, webinars can be highly informative and engaging.",{"id":2829,"__typename":2657,"youtubeLink":2830},"aBUX9K72T9WdQ42QzM8oOA","https://www.youtube.com/embed/2fNkIwBi08A",{"id":2832,"__typename":2646,"text":2833},"MegJgKv6RwOhe1vUleUhdw","### **Webinar vs online meeting vs webcast**\n\nWebinars, meetings, and webcasts all use video to communicate. But they serve different purposes and work in different ways.\n\n\n\n* **Online meetings** are two-way conversations. Everyone can speak, share their camera, and collaborate in real time using video conferencing software. Meetings work well for small groups like team syncs or client calls, but they don't scale well beyond a few dozen participants.\n* **Webinars** are one-to-many presentations with structured interactions. One or more speakers present to a larger audience, and attendees participate through chat, Q&A, and polls.\n* **Webcasts** are broadcasts designed for large audiences with minimal or no interaction. Webcasts can reach thousands or tens of thousands of viewers. But these live streams trade interactivity for scale, as attendees are mostly passive.\n\nHere's how the three formats compare:",{"id":2835,"__typename":2650,"text":2836},"EuiRl-McRRiugQXwPd3-LQ","\u003Ctable>\u003Ccolgroup>\u003Ccol width=\"128\">\u003Ccol width=\"163\">\u003Ccol width=\"178\">\u003Ccol width=\"155\">\u003C/colgroup>\n\u003Cthead>\n\u003Ctr>\n\u003Cth>Features\u003C/th>\n\u003Cth>\n\u003Cp dir=\"ltr\">\u003Cstrong>Online meeting\u003C/strong>\u003C/p>\n\u003C/th>\n\u003Cth>\n\u003Cp dir=\"ltr\">\u003Cstrong>Webinar\u003C/strong>\u003C/p>\n\u003C/th>\n\u003Cth>\n\u003Cp dir=\"ltr\">\u003Cstrong>Webcast\u003C/strong>\u003C/p>\n\u003C/th>\n\u003C/tr>\n\u003C/thead>\n\u003Ctbody>\n\u003Ctr>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cstrong>Typical audience size\u003C/strong>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>2–100\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>10–500+\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>1,000–10,000+\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cstrong>Communication flow\u003C/strong>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Two-way\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>One-to-many with structured interaction\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>One-way\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cstrong>Attendee participation\u003C/strong>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Camera, mic, screen share\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Chat, Q&A, polls\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Limited or none\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cstrong>Registration required\u003C/strong>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Rarely\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Yes\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Sometimes\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cstrong>Primary use cases\u003C/strong>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Team calls, client meetings, brainstorms\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Lead gen, demos, training, thought leadership\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Keynotes, product launches, all-hands\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cstrong>Recording and replay\u003C/strong>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Optional\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Standard\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp dir=\"ltr\">\u003Cspan>Standard\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003C/tbody>\n\u003C/table>\n\u003Cp>\u003C/p>",{"id":2838,"__typename":2646,"text":2839},"QyvED7GsQNieCPu6lOkrug","## **How does a webinar work?**\n\nA webinar follows a structured process, from planning through follow-up. Whether you're attending or [hosting a webinar](https://livestorm.co/blog/host-webinar), the basic mechanics are the same.",{"id":2841,"__typename":2657,"youtubeLink":2842},"T8YC6MdVRlCxid6EMvnq1g","https://www.youtube.com/embed/NbgFosY3tAs",{"id":2844,"__typename":2646,"text":2845},"UTdjVK_4T8GRh3OoWTPCvg","### **Planning and audience targeting**\n\nEvery webinar starts with a goal. The host decides what they want to achieve. For example: generating leads, demoing a product, training customers, or sharing expertise on a specific topic. That goal determines the format to use, the speakers to lead the event, and the audience to invite.\n\n\n### **Promotion and outreach**\n\nThe webinar host promotes the virtual event through email, [social media](https://livestorm.co/blog/social-media-event-promotion), blog posts, ads, and partner networks. Most [webinar promotion](https://livestorm.co/webinar-promotion) starts at least two or three weeks before the event. Potential attendees learn about the webinar through one of these channels, which directs them to a registration page.\n\n\n### **Registration and sign-up**\n\nTo attend a webinar, you typically need to register in advance. The [landing page](https://livestorm.co/blog/webinar-landing-pages) describes the topic, speakers, date, and time. Attendees fill out a form with their name, email, and sometimes additional details like job title or company. The webinar platform stores this information and uses it for communication before and after the event.\n\n\n### **Reminder emails**\n\nAfter registering, webinar attendees receive confirmation and reminder emails leading up to the event. These usually include a link to join the session, along with the date and time. Most platforms automate this process, sending reminders a few days before, the day before, and the morning of the webinar.\n\n\n### **The live session**\n\nWhen the live webinar begins, attendees click a link to join through their browser or a dedicated app. The host or speaker presents using slides, screen sharing, or a live demo, while attendees watch and listen.\n\nUnlike a meeting, attendees don't turn on their cameras or microphones. Instead, the live audience interacts through built-in tools:\n\n\n\n* Live chat lets them comment in real time\n* Q&A features let them submit and upvote questions\n* Polls let the host gather feedback or check understanding during the session\n\nThe host manages the flow of the event and introduces speakers. Many webinars also include a moderator to manage audience interaction.\n\n\n### **Post-event follow-up**\n\nAfter the event, attendees typically receive a [follow-up email](https://livestorm.co/blog/webinar-follow-up-email) with the recording, presentation slides, and any additional resources mentioned during the session. People who registered but didn't attend usually receive a link to the replay.\n\nFor hosts, the webinar platform provides analytics on who attended, how long they watched, what questions they asked, and how they responded to polls. This data helps the team evaluate the session and plan next steps, whether that's a sales follow-up, a nurture sequence, or planning the next webinar.",{"id":2847,"__typename":2646,"text":2848},"EM5PaHYdTX6tXpfyN6aZUg","## **What are the different types of webinars?**\n\nWebinar types refer to how you deliver online event content. Most webinar platforms support several different types:\n\n\n\n* **Live webinars** happen in real time. The host and speakers present to attendees who join at a scheduled time. A live webinar offers the most options to interact, since attendees can ask questions, respond to polls, and chat as the event unfolds.\n* **Evergreen webinars** are designed to stay relevant over a long period. The content covers topics that don't become outdated quickly, like foundational training or industry best practices. They're typically delivered on-demand or as automated sessions.\n* **[On-demand webinars](https://livestorm.co/webinar-software/on-demand-webinars)** are recorded sessions that attendees can watch whenever they want. After registering, they get immediate access to the recording. This type works well for product tutorials, onboarding sessions, and other content that doesn't require a live presenter.\n* **Automated webinars** use a pre-recorded session but deliver it on a set schedule, simulating the feel of a live event. Some platforms support live chat alongside the recording, so a moderator can answer questions without the speakers needing to present in real time.\n* **[Paid webinars](https://livestorm.co/blog/6-tips-for-running-paid-webinars)** require attendees to purchase a ticket or subscription before accessing the session. This model works well for [specialized training](https://livestorm.co/blog/virtual-training), certification programs, and expert-led workshops where the content has clear standalone value.",{"id":2850,"__typename":2657,"youtubeLink":2851},"Ft5oX7NiTSKYobQYZq13Iw","https://www.youtube.com/embed/FaoFni15u0M",{"id":2853,"__typename":2646,"text":2854},"IJqEPkjQQ--eVeJL34mCDw","## **What are the best webinar formats?**\n\nA webinar's format determines how you structure and present the content. The right choice depends on your goal, the number of speakers, and how much audience interaction you want.\n\n\n### **Solo presentations**\n\nA solo presentation features a single speaker delivering content to the audience, often using a slide deck. The speaker controls the pace and can tailor the content to a specific audience segment.\n\nThis format works well for thought leadership, product walkthroughs, and educational content where one expert can cover the topic in depth.\n\n\n### **Panel discussions**\n\n[Panel discussions](https://livestorm.co/blog/panel-discussion) bring together three or more speakers to share different perspectives on a topic. A [webinar moderator](https://livestorm.co/webinar-glossary/webinar-moderator) guides the conversation with prepared questions and manages audience participation.\n\nThis format works well for exploring industry trends, debating approaches, or presenting multiple viewpoints on a complex subject. Panels also make promotion easier, since each speaker can share the event with their own network.\n\n\n### **Roundtables**\n\n[Roundtables](https://livestorm.co/blog/roundtable-discussion) are similar to panels but less structured. Rather than following a set list of questions, participants have a more open conversation.\n\nThe format tends to feel more casual and collaborative. As a result, roundtables work well for smaller audiences and topics that benefit from back-and-forth discussion rather than prepared talking points.",{"id":2856,"__typename":2670,"image":2857},"KSdZya7IT5GJHmc3wPmRig",{"id":2858,"alt":2859,"height":2770,"url":2860,"width":2772},"blU0ViKATZ25OfFLv0opGA","roundtable discussion","https://livestorm.imgix.net/1127/1700618251-roundtable-discussion.jpg",{"id":2862,"__typename":2646,"text":2863},"EmlCRTHZS0uFNTVxWBb9FA","### **Seminars**\n\nA [seminar-style webinar](https://livestorm.co/blog/what-is-a-seminar) focuses on educating the audience on a specific subject. It's often in more depth than a standard presentation.\n\nSeminars may run longer, cover more material, and include multiple segments or speakers. Organizations typically use them for professional development, certification programs, and in-depth training on complex topics.\n\n\n### **Interviews**\n\nAn interview format features a host directing questions to one or two guests. It's conversational and works well for featuring industry experts, customers, or internal leaders.\n\nInterviews are relatively easy to produce since the guest provides most of the content. From an audience perspective, they tend to feel more personal and engaging than a slide-driven presentation.\n\n\n### **Workshops**\n\nWorkshops are hands-on sessions where attendees learn by doing instead of just listening. The speaker demonstrates a process or technique, and attendees follow along in real time.\n\nThis format suits product training, technical tutorials, and skill-building sessions. Workshops often require more preparation, but they tend to drive higher engagement because attendees are actively participating.\n\n## **What are webinars used for?**\n\nWebinars serve a wide range of business goals. Our data shows that lead generation is the top planned use case (69.4%) for webinar hosts in 2026, followed by product demos (61.9%) and customer training (42.8%).\n\n\n### **Lead generation**\n\nWebinars naturally attract people who care about your topic, product, or service enough to register and show up. That intent makes them more qualified than many inbound leads.\n\nRegistration gives you their contact information, and the webinar platform tracks how they engaged: how long they watched, which polls they responded to, and what questions they asked. Your sales team can use those signals to prioritize follow-up.\n\nMaxim Beaten, Marketing Automation Expert at [Teamleader](https://livestorm.co/customers/teamleader), puts it simply: \"We use webinars as our go-to lead-generation machine.\"\n\n\n### **Product demos and launches**\n\nWebinars are an effective way to [demo a product](https://livestorm.co/blog/product-demo-video) in front of an interested audience. Hosts can highlight key features, answer questions in real time, and connect with prospects through polls and interactive chat.\n\nEngagement data from the session, like which features generated the most questions, gives your sales team concrete context for follow-up conversations. For product launches, webinars create a focused moment to introduce something new to both prospects and existing customers.\n\nBill Miksich, Director of Demand Generation at [Customer.io](https://livestorm.co/customers/customer-io), has seen this pay off firsthand: \"With product demo webinars, for every hour spent, we get a factor of 10 in terms of ROI.\"",{"id":2865,"__typename":2670,"image":2866},"L0OBnKW2QXqBndNkoCpQ1Q",{"id":2867,"alt":2868,"height":1833,"url":2869,"width":1835},"48607214","Product Demos with Livestorm","https://livestorm.imgix.net/1127/1683119114-product-demo.jpg",{"id":2871,"__typename":2646,"text":2872},"NVUGtp5HTaGPid-CDVSIxw","### **Customer onboarding and training**\n\nOnboarding webinars help users achieve their aha moment with your product. Video helps users retain information, which is important for products with a steep learning curve.\n\nRather than scheduling one-on-one sessions with every new customer, your team can run group training webinars. You can record these [customer onboarding](https://livestorm.co/blog/customer-onboarding) sessions and make them available for on-demand access afterward.\n\nNick DeSimone, Customer Education Lead at [Workable](https://livestorm.co/customers/workable), used this approach to scale: \"By adjusting the training to better fit a wider audience and by utilizing support experts to moderate a chat and keep users engaged, we scaled [our] training program tremendously.\"\n\n\n### **Thought leadership**\n\nWebinars let you showcase your expertise through unique and valuable content. You can speak directly to a problem your audience is facing and walk them through the solution. Panel discussions and interview formats work particularly well here, since they bring in outside voices that add credibility and broaden your reach.\n\n\n### **Internal communication**\n\nWebinars aren't limited to customer-facing use cases. They can replace traditional internal meetings, which is especially valuable for [remote work](https://livestorm.co/blog/what-is-remote-work) and distributed teams. Companies use them for all-hands meetings, company updates, policy changes, and employee training.\n\nThe interactive tools (polls, Q&A, chat) give employees a way to engage with leadership rather than passively reading an email. Recording these sessions also helps you create a library that employees can reference later.\n\n\n### **Education and professional development**\n\nOrganizations in education, healthcare, government, and professional services use webinars to deliver courses, certifications, and continuing education programs. The format makes it possible to train large groups across different locations without the cost of in-person events.\n\n## **What features should you look for in a webinar platform?**\n\nNot all webinar platforms offer the same capabilities. When evaluating your options, focus on the features that support the full webinar lifecycle, from registration through follow-up and content repurposing.\n\n\n### **Browser-based access**\n\nThe easier it is for attendees to join, the more likely they are to show up. Browser-based platforms let people click a link and join instantly, with no downloads or plugins required. This removes a common source of friction, especially for attendees with strict IT policies or older systems.\n\nTJ Landrum, Vice President of Marketing at [Basler Electric](https://livestorm.co/customers/basler), has experienced the benefits of a browser-based platform: \"Besides not needing to download any programs, [Livestorm's] browser support is also big, as a lot of folks in our industry are slower to update their IT systems.\"\n\nLivestorm is fully browser-based. Attendees can join the webinar from any modern browser on desktop or mobile without installing an app.\n\nRegister for our on-demand webinar on webinars to see [how Livestorm uses Livestorm](https://app.livestorm.co/livestorm/how-livestorm-uses-livestorm).\n\n\n### **Registration and landing pages**\n\nA clear registration page communicates the topic, speakers, date, and time clearly enough for visitors to decide quickly whether to sign up. Look for a platform that lets you customize the page with your branding and add custom form fields to capture the data you need for segmentation and follow-up.\n\nKeep registration open as long as possible. Our data shows that nearly half of registrations (49.6%) come in during the final week before the event, and 15% happen on the day of the webinar itself.\n\nLivestorm generates a customizable registration page automatically when you create an event, with options for custom fields, branding, and registration limits.",{"id":2874,"__typename":2670,"image":2875},"LA2pI5ZgRRmOh5u8sbWRsQ",{"id":2876,"alt":2877,"height":2878,"url":2879,"width":2710},"Wu2MEehEQVame_gtc78JYA","Livestorm webinar registration page",1558,"https://livestorm.imgix.net/1127/1742737394-livestorm-webinar.png",{"id":2881,"__typename":2646,"text":2882},"fGBR_V6RScqZVzNc202z4A","### **Email automation**\n\nEmail is the most popular promotion channel for webinars, with 86.3% of marketers using this channel to drive registration and attendance. That makes built-in email automation essential for [webinar software](https://livestorm.co/webinar-software).\n\nLook for a platform that handles the full email sequence, from confirmation to reminders to follow-up. Converting registrants to live attendees is the top challenge for 54.2% of webinar practitioners, and automated reminders are one of the most effective ways to improve show-up rates.\n\nLivestorm includes customizable email cadences for confirmations, reminders, and post-event follow-ups. You can use templates, plain text, or custom HTML to create effective webinar email sequences.\n\n\n### **Screen sharing and slide presentation**\n\nPresenters need to be able to share slides, their screen, or a live demo without technical issues. Look for a platform that supports multiple sharing options and lets speakers switch between them smoothly during the session.\n\nLivestorm lets presenters upload slides directly into the event room, share their screen, and broadcast videos, so there's no need to toggle between applications.\n\n\n### **Live chat, Q&A, polls, and surveys**\n\nInteractive features keep attendees engaged and give hosts valuable feedback in real time:\n\n\n\n* Live chat lets participants comment throughout the session\n* Polls allow hosts to learn about attendees' preferences, buying intent, and future plans\n* Emoji reactions give viewers an easy way to share opinions on a topic\n* Q&A features let attendees submit and upvote questions so speakers can prioritize the most relevant ones\n* Surveys help you collect feedback to improve future webinars\n\nLivestorm separates chat and Q&A into distinct tabs, so hosts can monitor conversation and manage questions without either getting lost in the other. Our webinar tool also supports polls that show results in real time.",{"id":2884,"__typename":2670,"image":2885},"UGWYzBfAQQq_k4H1lqgeQw",{"id":2886,"alt":2887,"height":2888,"url":2889,"width":2890},"48990261","Livestorm polls webinars",1236,"https://livestorm.imgix.net/1127/1673959937-engagement-features.jpg",1890,{"id":2892,"__typename":2646,"text":2893},"GYdy-5qSRmmUdgjLP1rCtQ","### **Recording and on-demand replays**\n\nRecording your webinars lets you extend their reach well past the live session. Not every registrant can make the live event, and replays give them a way to engage with your content on their own time.\n\nConsider whether to gate or ungated your replays. Public replays get 368% more views than gated ones (15 vs 4 average views), according to our 2026 Webinar Benchmark Report. Yet 62% of teams still gate their replays.\n\nLivestorm records sessions automatically and makes them available as on-demand replays. You can share them with registrants, publish them publicly, or automate replays on a recurring schedule.\n\n\n### **Analytics and reporting**\n\nWebinar platforms generate a significant amount of engagement data, but most teams underuse it. Our data shows that 92% of teams can't prove webinar ROI to their CFO, and an estimated 93% of webinar-sourced pipeline gets misattributed to other channels.\n\nLook for a platform with a built-in analytics dashboard that tracks registrations, attendance, watch time, and engagement metrics. For example, Livestorm provides a detailed analytics dashboard with data on attendance rates, watch duration, poll responses, and individual participant engagement.\n\nTJ Landrum, Vice President of Marketing at Basler Electric, uses webinar data directly: \"The attendance data exports really nicely. We leverage these reports to run follow-up campaigns to re-engage folks for further education.\"",{"id":2895,"__typename":2670,"image":2896},"YM2av-HzTCeHreVN4EYDbg",{"id":2897,"alt":2898,"height":2899,"url":2900,"width":2901},"48930005","Walkthrough of Livestorm analytics page and post-attendee metrics visualization",157,"https://livestorm.imgix.net/1127/1672844516-livestorm-analytics-metrics.gif",512,{"id":2903,"__typename":2646,"text":2904},"ApvKqp0FTzySOQVPlwBQHQ","### **CRM and marketing automation integrations**\n\nYour webinar data is most valuable when it flows into the tools your sales and marketing teams already use. Look for native integrations with your CRM and marketing automation platform so you can sync registrant and engagement data without manual exports.\n\n[Livestorm has native integrations](https://livestorm.co/integrations) with HubSpot, Salesforce, Marketo, and Pardot. It also connects to over 1,000 additional apps through Zapier.\n\n\n### **Webinar content repurposing**\n\nA single webinar can produce multiple content assets: blog posts, social media clips, email copy, and more. Look for a platform that makes it easy to extract and reformat your webinar content rather than starting from scratch each time.\n\nA [content repurposing](https://livestorm.co/blog/repurpose-content) workflow can multiply your reach by 17x, turning a single webinar into blog posts, social clips, email sequences, and more. Livestorm's AI content repurposing tool generates blog drafts, social media posts, email drafts, and event summaries directly from your webinar transcript.",{"id":2906,"__typename":2657,"youtubeLink":2907},"AVD8-sVpR9OMqfxJXKXkOA","https://www.youtube.com/embed/E5MNV515Tgo",{"id":2909,"__typename":2646,"text":2910},"HeXk5eJ_T_q9Dqv4njElAA","### **AI webinar features**\n\nAI is increasingly built into webinar platforms, but adoption still lags behind other marketing tools. Our data reveals that 80% of GTM leaders use AI regularly, but only 60% [use AI in webinars](https://livestorm.co/blog/how-to-use-ai-in-your-webinars).\n\nLook for AI features that support the full workflow: topic ideation and outline generation before the event, live transcription and captions during the session, and automated summaries and content repurposing afterward.\n\nLivestorm offers AI-powered transcription in over 100 languages, automated event summaries, script and outline generation — plus content repurposing that turns recordings into blog posts, social posts, and email drafts.",{"id":2912,"__typename":2657,"youtubeLink":2913},"aLnAy_gmT7imY0TOrCGNvw","https://www.youtube.com/embed/8A-0AOZiolA",{"id":2915,"__typename":2646,"text":2916},"KOK2Kkd3RpOREsnyQ6-5jQ","## **What are some webinar best practices?**\n\nA successful webinar that drives measurable results requires preparation and timing. Here are the [webinar best practices](https://livestorm.co/blog/webinar-best-practices) make the biggest impact, based on lessons from common mistakes and data from our 2026 Webinar Benchmark Report.\n\n\n\n* **Schedule strategically**: The optimal scheduling window is Monday through Wednesday at 11 a.m. or 2 p.m. ET. Tuesday delivers the highest show-up rate at 51.7%, while Fridays and weekends have significantly lower turnout.\n* **Keep seasonality in mind**: January has the highest show-up rate at 50.4%, while August drops to 42.9%. If you're planning a flagship webinar or a product launch event, schedule it during a stronger month. Save lighter content or recurring sessions for the summer slump.\n* **Test your setup before going live**: Poor audio, video issues, and platform glitches undermine even the best content. Do a [dry run](https://livestorm.co/blog/webinar-dry-run) with your speakers before the event so everyone is comfortable with the platform and knows how to use the engagement features.\n* **Front-load your best content**: Attendees watch an average of 26 minutes, about 38% of the total runtime. If your webinar runs 60 minutes, most people will leave before the halfway mark. Don't save your most valuable insights for the end.\n* **Don't make it a sales pitch**: While your webinar might support a sales goal, your audience shouldn't feel like they're sitting through a pitch. Focus on helping people solve their problems and delivering real value. Save the product-specific messaging for follow-up emails and calls, where it's more welcome.\n* **Use interactive features throughout**: A little engagement goes a long way. Polls, live Q&A, and chat keep your audience alert and involved. Don't wait until the end to engage attendees. Plan interactive moments at regular intervals throughout the session to maintain attention and gather useful feedback.\n* **Follow up with everyone**: Share the replay with no-shows so they can still engage with your content. For attendees, send the recording, slides, and any resources mentioned during the session. Personalize your follow-up based on engagement data like poll responses and questions asked.\n* **Set up attribution from day one**: 92% of teams can't prove webinar ROI to their CFO, and an estimated 93% of webinar-sourced pipeline gets misattributed to other channels. This usually happens because webinar data stays siloed, so the pipeline they generate gets labeled as direct or organic search instead.\n\n### Get started with Livestorm\n\nWhen it comes to hosting webinars, video engagement is critical. An audience that isn’t engaged with the material won’t retain the information or take any meaningful action after the webinar is over. \n\nLivestorm is designed specifically to **help you keep the audience engaged before, during, and after a webinar** so you can guide attendees through your webinar funnel. \n\n* Automated emails make it easy to invite contact lists and remind registrants to attend \n* Pre-built registration pages can be customized to meet your exact needs\n* Polls, chat tabs, Q&A, emoji reactions, and virtual backgrounds help to activate attendees \n* Automated recordings take the guesswork out of following up with registrants\n* Native integrations with HubSpot and other CRM tools to simplify follow-ups\n\nReady to see how Livestorm can transform your webinar program? [Sign up for Livestorm](https://app.livestorm.co/#/signup) and create your first event in less than three minutes.",{"id":2918,"alt":2919,"height":2770,"url":2920,"width":2772},"ct1F0ca0RWqxfzPFTMfL_g","two women sitting next to each other waving at a screen","https://livestorm.imgix.net/1127/1776165336-what-is-a-webinar.jpg","2026-05-06",[],"What is a webinar? Learn how they work, the different types and formats, key platform features, and best practices backed by data from 850+ practitioners.",[2925,2929,2933,2937,2941],{"__typename":2778,"id":2926,"question":2927,"answer":2928},"bCLchNZoQXi0YLy24J6ogg","How long should a webinar be?","\u003Cp>A webinar should be 30 to 45 minutes of core content, with time left for Q&A. Most webinars run 45 to 60 minutes, but attendees only watch 26 minutes on average, according to our 2026 Webinar Benchmark Report. Shorter, focused sessions tend to hold attention better.\u003C/p>\n",{"__typename":2778,"id":2930,"question":2931,"answer":2932},"JIJouo_dRMan0qiLks281w","Do I need to download software to join or host a webinar?","\u003Cp>It depends on the platform. Some require a desktop app, while browser-based platforms like Livestorm let you join and host directly from your web browser with no downloads or plugins.\u003C/p>\n",{"__typename":2778,"id":2934,"question":2935,"answer":2936},"ZL-8_6-_RYK2DIyI5iK6_Q","Can a webinar be pre-recorded?","\u003Cp>Yes, you can pre-record a webinar. Platforms like Livestorm support on-demand and automated webinars that use pre-recorded content. Automated webinars run on a set schedule and can include live chat, while on-demand webinars are available for viewers to watch anytime after registering.\u003C/p>\n",{"__typename":2778,"id":2938,"question":2939,"answer":2940},"eiF8rz-bS4u21P-qIaWv_g","How many people can attend a webinar?","\u003Cp>Most webinar platforms support anywhere from 20 to several thousand concurrent attendees, depending on the plan. Enterprise webinar plans typically offer the highest capacity.\u003C/p>\n",{"__typename":2778,"id":2942,"question":2943,"answer":2944},"OveLVZa-Soyeen-vyU309A","What equipment do I need to host a webinar?","\u003Cp>At minimum, you need a computer with a stable internet connection, a microphone, and a webcam to host a webinar. For better production quality, consider an external USB microphone and a ring light or desk lamp for even lighting. Test your audio and video before every session.\u003C/p>\n","What Is a Webinar & How Does It Work? [Data, Videos & Tips]",[2947,2950,2953,2956],{"id":2948,"text":2949},"XP5Ta-_hTWusbiQsDa6vOg","\u003Cp>Webinars are rated critical or very important for GTM strategy by 51.2% of practitioners and serve goals like lead generation (69.4%) and product demos (61.9%).\u003C/p>\n",{"id":2951,"text":2952},"Zz2Rl2kgTCe0MGpj1P4dlQ","\u003Cp>Live, evergreen, automated, on-demand, and paid webinars offer tailored content delivery options for different business and audience needs.\u003C/p>\n",{"id":2954,"text":2955},"O_JtXUN8Qw6XZ2AG9iNt9g","\u003Cp>Browser-based access, customizable registration, email automation, robust analytics, and CRM integrations are core features to seek in webinar platforms.\u003C/p>\n",{"id":2957,"text":2958},"M4Hl6PzYTK2xS2OqEXMPsQ","\u003Cp>Interactive features like polls, chat, and Q&A increase engagement, while optimal scheduling and content front-loading maximize attendee retention.\u003C/p>\n",{"id":2960,"alternativeVersions":2961,"_locales":2968,"_publishedAt":2969,"_updatedAt":2970,"trackName":1491,"trackingBreadcrumbTitle":1491,"blogPostCategory":2971,"blogPostAuthor":2973,"cluster":2975,"content":3011,"coverImage":1513,"coverWithImgix":3152,"bottomContentOffer":1625,"date":3156,"headerCta":1625,"inlineContentCard":1625,"inlineTextCta":1625,"relatedArticles":3157,"relatedPillarPage":1625,"seoDescription":3158,"sidebarContentCard":1625,"faqItems":3159,"subtitle":3158,"title":3184,"slug":2965,"takeaways":3185},"FGDa3Gy9TeCwmZ9JQ9pONg",[2962,2964,2966],{"locale":1449,"value":2963},"b2b-webinar-ideen",{"locale":1452,"value":2965},"b2b-webinar-ideas",{"locale":1457,"value":2967},"idees-webinar-b2b",[1452,1457,1449],"2026-04-22T15:04:22+02:00","2026-04-22T15:04:21+02:00",[2972],{"id":1446,"name":1461,"slug":1450},{"id":2603,"avatar":2974,"jobTitle":2607,"name":2608,"shortDescription":2609,"slug":2610},{"id":2605,"url":2606},{"id":2976,"bottomContentCardCtaTitle":2977,"bottomContentCardText":2978,"bottomContentCardTitle":2979,"displayCustomerLogoSection":1667,"headerCtaText":2980,"headerCtaCtaTitle":1787,"inlineContentCardCtaTitle":2613,"inlineContentCardCtaLink":1491,"inlineContentCardImage":2981,"inlineContentCardTag":2987,"inlineContentCardTitle":2988,"inlineContentCardText":2989,"pushCover":1513,"pushCtaLink":1491,"pushCtaTitle":1491,"pushTag":1491,"pushTitle":1491,"relatedContentOffer":2990,"relatedPillarPage":1513,"relatedPillarPageTitleOfTheBlock":2640,"textBasedInlineCtaText":3010,"title":2992,"urlForTheCta":1491,"withoutContentOffer":1667},"PIQudF4zQ36embw00XkZJQ","Discover","Our most practical tools to strengthen your ABM: readiness tests, ICP templates, and alignment checklists you can use instantly.","Boost your efficiency & maximize your ABM impact","Strengthen your targeting and increase conversions with our ready-to-use ABM frameworks.",{"id":2982,"alt":2983,"height":2984,"url":2985,"width":2986},"MC0X_6TeTLGGY6URmBT2cw","Precision over Volume: How Account Based Marketing can reshape and enhance your Marketing strategy.",3612,"https://livestorm.imgix.net/1127/1764859004-email-abm-playbook-lk-final.jpg",5304,"E-book","The ABM Playbook","Sharpen your ABM strategy and boost results with ready-to-use tests, templates, and frameworks.",{"__typename":2098,"id":2991,"trackName":1491,"trackNameFallback":2992,"backgroundImage":2993,"coMarketing":1667,"ebook":2998,"resourceFileExternal":1491,"image":3001,"resourceType":3006,"shortDescription":3008,"slug":3009,"title":2992},"brihKzG3St2zorbXfeCEuQ","Precision over Volume: The ABM Playbook",{"id":2994,"alt":1513,"height":2995,"url":2996,"width":2997},"48064272",3277,"https://livestorm.imgix.net/1127/1662111213-enterprise-pattern.png",4096,{"pdf":2999},{"url":3000},"https://livestorm.imgix.net/1127/1764755512-abm-e-book_en_compressed.pdf",{"id":3002,"alt":1513,"height":3003,"url":3004,"width":3005},"f9_6yFpzS425sWWrJ0pVaw",942,"https://livestorm.imgix.net/1127/1764670252-precision-over-volume-abm-playbook-cover.jpg",1324,{"id":2635,"color":1870,"cta":1627,"icon":3007,"name":2637},{"id":1886,"name":1887},"Learn how to define your ICP, build targeted campaigns, and align teams with templates, checklists, and insights from top B2B marketers.","abm-playbook","All the guidance you need to level up your ABM programs confidently. Grab the playbook to explore diagnostic tests, ICP templates, and Sales–Marketing checklists that drive results.",[3012,3015,3023,3026,3029,3032,3039,3042,3049,3052,3060,3063,3071,3074,3077,3080,3083,3086,3094,3097,3100,3103,3110,3113,3116,3119,3126,3129,3132,3135,3138,3146,3149],{"id":3013,"__typename":2646,"text":3014},"Lu1WZi76QoKRmE7r5GjRYw","Webinars can be powerful marketing assets for B2B companies. From improving brand awareness to generating leads to educating customers, they're helpful throughout the marketing funnel.\n\nTo host a successful webinar, you need the right topic and angle. Customize these B2B webinar ideas for your business so you can connect with your target audience at every stage of the customer journey.\n\n\n## How to select a good topic for webinars\n\n**Over [90% of B2B professionals](https://www.searchenginejournal.com/91-of-b2b-professionals-say-webinars-are-their-preferred-type-of-content/309905/) prefer webinars to other educational content formats.** But not just any topic will work for your target audience. Here are some factors to consider as you choose the ideal webinar topic.\n\n\n### Decide on objectives\n\n**Before you begin planning, clarify what you want the [webinar](https://livestorm.co/resources/guides/what-is-a-webinar) experience to achieve.** This way, you'll get a better idea of the best approach to use for your virtual event.\n\nFor example, you may want to:\n\n\n\n* Improve brand awareness and spark interest in your business\n* Turn engaged prospects into leads you can hand off to your sales team\n* Reward current customers for their loyalty and offer exclusive resources\n\n\n### Target your ideal customer\n\nNot every topic or format will work for your audience. **To ensure your event resonates with webinar attendees, tailor the topic to your [ideal customer profile](https://livestorm.co/blog/ideal-customer-profile)** (ICP).\n\nConsider your target customer's:\n\n\n\n* Industry\n* Pain points\n* Goals\n* Tech stack\n\n\n### Factor in the customer journey\n\nNext, think about where your target audience is in their customer journey.\n\nFor example, suppose they're problem-aware. In this case, you'll likely want to use [demand generation tactics](https://livestorm.co/blog/demand-generation-tactics) to put your business on their radar and tell them about the problems you solve.",{"id":3016,"__typename":2670,"image":3017},"Lp3LSihUR1eX66YRGW7FRg",{"id":3018,"alt":3019,"height":3020,"url":3021,"width":3022},"48905393","Woman sitting on a chair watching a webinar on her laptop Source: Image by Polina Zimmerman on Pexels.com",534,"https://livestorm.imgix.net/1127/1671639839-woman-sitting-on-a-chair-watching-a-webinar-on-her-laptop.jpg",696,{"id":3024,"__typename":2646,"text":3025},"c6zjH4y8TceLzTAgVrl3-A","If they're product-aware, then they already know about your brand. In this case, you'll probably want to focus on [lead generation](https://livestorm.co/blog/b2b-lead-generation-best-practices) and guide prospects to the next step in the decision-making process.\n\n\n### Consider industry trends and hot topics\n\nYou can certainly put your company's spin on evergreen topics. But **you may have an easier time capturing your audience's attention and boosting registration if you develop webinars on current industry trends**.\n\nTo find relevant hot topics, listen to your customers. Check with your marketing team to learn what followers are talking about on social media. Ask your sales team about concerns prospects have been raising.\n\n\n## 13 B2B webinar ideas for prospects and customers\n\nUse these ideas to plan your webinar strategy. Keep our B2B [webinar best practices](https://livestorm.co/blog/webinar-best-practices) in mind to make your online events as successful as possible.\n\n\n### 1. Product demos to showcase your solution\n\nDo you want to help engaged prospects make an informed decision about your B2B product or service? **[Product demos](https://livestorm.co/use-cases/product-demo-webinar-software) are ideal for walking leads through how your solution works and showcasing key features.**\n\nIn this [UserEvidence product demo webinar](https://www.youtube.com/watch?v=thVm1yQ5uz4), the company partners with Ignition to show prospects how the two software platforms work to simplify and amplify product launches.",{"id":3027,"__typename":2657,"youtubeLink":3028},"MVcO-8bLQZSiZ5Al74Dh2A","https://www.youtube.com/embed/thVm1yQ5uz4",{"id":3030,"__typename":2646,"text":3031},"TeGlS5DySt6dOlp4ukIr_A","When you host live demos, you can field questions, host Q&A sessions, and tailor the content to your webinar audience. With Livestorm, you can interact directly with attendees via chat throughout the webinar.\n\nCurious how to turn your sales demos into a creative webinar idea? [Watch our webinar](https://app.livestorm.co/livestorm/how-livestorm-uses-livestorm-sales-product-demos) to see how our sales team uses Livestorm to host engaging demos.\n\n\n### 2. Panel discussions with thought leaders\n\nWhen you want to connect with new prospects, panel discussions are a great idea. **With a [panel discussion](https://livestorm.co/blog/panel-discussion), you can invite thought leaders to share data and thoughts on industry trends and hot topics.** This type of B2B marketing webinar features multiple guest speakers who share valuable insights from a variety of perspectives.\n\nThis [Livestorm panel discussion](https://app.livestorm.co/livestorm/panel-discussion-2023-marketing-priorities-and-trends) features a conversation between three marketers about budget cuts, [B2B marketing strategies](https://livestorm.co/blog/b2b-marketing-strategies) that work now, and predictions for the near future.",{"id":3033,"__typename":2670,"image":3034},"fGx0eDt3R8erAaJEqtUNPA",{"id":3035,"alt":3036,"height":3037,"url":3038,"width":2710},"bQhthgmzR9GWPn8IBPv5fg","Livestorm panel discussion webinar",984,"https://livestorm.imgix.net/1127/1724509208-livestorm-panel-discussion.png",{"id":3040,"__typename":2646,"text":3041},"GZzkmFTcRE2JFn2J6wnWVw","It also leverages Livestorm's audience engagement features. With [live Q&As](https://livestorm.co/use-cases/live-qas) and polls, you can [make webinars more interactive](https://livestorm.co/blog/how-to-make-webinars-more-interactive), which retains viewers longer and keeps the audience engaged with the topic.\n\n\n### 3. Roundtable events with industry influencers\n\nWhile panel discussions tend to be more formal, [roundtable events](https://livestorm.co/blog/roundtable-discussion) are less structured. As a result, **roundtables create space for freeform discussions, candid conversations, and learning opportunities**.\n\nBy inviting industry influencers, you can organize virtual events that appeal to your ICP. Plus, when influencers participate, they can assist with promotion, which can help with attracting a large audience.\n\nThis [Sprout Social roundtable](https://www.linkedin.com/events/7176668659157729281/) features presenters from Sprout Social, Notion, and LinkedIn. The event maximized live viewership by livestreaming to both YouTube and LinkedIn.",{"id":3043,"__typename":2670,"image":3044},"ExJ6NW3sRQmgCYLh9OvxGw",{"id":3045,"alt":3046,"height":3047,"url":3048,"width":2710},"CbRR-FoFQ7OfMoozrI1MKQ","Sprout Social roundtable webinar",1357,"https://livestorm.imgix.net/1127/1724509254-sprout-social-roundtable.png",{"id":3050,"__typename":2646,"text":3051},"LZqMntpTTDeVzBwTo6nKag","### 4. Lunch and learn sessions on relevant topics\n\nLonger webinars allow your team to share in-depth knowledge while allowing time for viewer questions. But your audience may not always be able to commit to hour-long blocks.\n\n**Lunch and learn sessions are shorter, more concise events. They're also more focused, as they cover a specific topic during the audience's lunch break.**\n\nThis [Automate.CX lunch and learn](https://www.linkedin.com/events/7228281627045457920/comments/) shares recent innovations in customer experience. It's blocked for 25 minutes, making it ideal for connecting with prospects over lunch.",{"id":3053,"__typename":2670,"image":3054},"TgIKmGM9RF-atZa8xoUB8w",{"id":3055,"alt":3056,"height":3057,"url":3058,"width":3059},"QpuWnoKyR3O8qow49OKa8A","Automate.CX lunch and learn webinar",1922,"https://livestorm.imgix.net/1127/1724509309-automatecx-lunch-and-learn.png",1130,{"id":3061,"__typename":2646,"text":3062},"YjbPh3mrThCdwfyvPJDlWQ","### 5. Ask-me-anything sessions with your team\n\nWith a thoughtful [webinar engagement strategy](https://livestorm.co/blog/webinar-engagement-strategies), you can make any online event interactive. But **when you want to prioritize engagement, ask-me-anything (AMA) sessions are the best webinar idea**.\n\nDuring these sessions, speakers don't prepare talking points or scripts beforehand. Instead, they respond to audience questions via an interactive Q&A session.\n\nThis [Salesforce Developers AMA session](https://www.linkedin.com/events/7216930376118620160/comments/) showcases questions and answers about a specific topic: the Salesforce command line interface.",{"id":3064,"__typename":2670,"image":3065},"HHIeKp4eStuH6KwZOpPZLA",{"id":3066,"alt":3067,"height":3068,"url":3069,"width":3070},"KespJhUnRW-QeXwL18Ep8Q","Salesforce Developers AMA webinar",1148,"https://livestorm.imgix.net/1127/1724509382-salesforce-developers-ask-me-anything.png",1012,{"id":3072,"__typename":2646,"text":3073},"acK2Os_SQyKWuilbliHGOw","### 6. Tutorials that show how to solve common problems\n\n**Another way to answer common questions is to [host a webinar](https://livestorm.co/blog/host-webinar) that walks viewers through a solution.** With tutorials, you can:\n\n\n\n* Show prospects how your product solves a key problem, which may prompt them to consider a purchase.\n* Show customers how to use your product to complete a task and get more value from your product.\n\nThis [Livestorm tutorial](https://youtu.be/rItlaDzEsPw) walks viewers through how to create their first online event. It's available on demand so customers can reference it anytime.",{"id":3075,"__typename":2657,"youtubeLink":3076},"ELq7WMShSJmlspvzNxDLdQ","https://www.youtube.com/embed/rItlaDzEsPw",{"id":3078,"__typename":2646,"text":3079},"VEh8xmh4QHC1oDjX6LWiKQ","### 7. Workshops that offer interactive experiences\n\nWhen you want to add a hands-on component, a virtual workshop is an even better idea. **Workshops encourage customers to implement solutions in real time. These interactive learning events often leave time for audience questions, too.**\n\nThis [AWS Developers workshop](https://www.youtube.com/watch?v=LDOOnCxossQ) shows viewers how to use the AWS Security Hub. The virtual event includes learning objectives so viewers can understand exactly how they'll benefit from watching.",{"id":3081,"__typename":2657,"youtubeLink":3082},"CNSjhftbSkODCuqi7POWVQ","https://www.youtube.com/embed/LDOOnCxossQ",{"id":3084,"__typename":2646,"text":3085},"bHLKXiRbSJ2tI_gfq2lYsA","### 8. Masterclass series that deliver high-level knowledge\n\nDoes your team have years of high-level knowledge to share? **Masterclasses condense your experience on a topic into a value-packed event, which can help establish your business as an authority in the space.**\n\nThis [Gong masterclass](https://www.gong.io/30mpc-masterclass/) shares sales expertise and positions the company as an authority on generating leads and closing deals.",{"id":3087,"__typename":2670,"image":3088},"FPzD6YGtRKqtCNliREL57A",{"id":3089,"alt":3090,"height":3091,"url":3092,"width":3093},"eW9sLp5qS0aOW-U8TW8dJg","Gong sales masterclass webinar",1026,"https://livestorm.imgix.net/1127/1724509514-gong-masterclass.png",2326,{"id":3095,"__typename":2646,"text":3096},"Zu6AFgorTuyvGFjxnlOvPw","### 9. Online conferences with multiple educational events\n\n**When your team has a lot of knowledge to share, you don't necessarily have to limit yourself to a single online event.** Instead, host a webinar series or an online conference with multiple virtual events.\n\nThe [Pimcore Inspire virtual conference](https://www.youtube.com/watch?v=BKURbmpHOK0) features several hours of content, resulting in series of educational webinars that explore the future of the data and experience management platform.",{"id":3098,"__typename":2657,"youtubeLink":3099},"OppjVMlkSx2-KyU4pABmEA","https://www.youtube.com/embed/BKURbmpHOK0",{"id":3101,"__typename":2646,"text":3102},"ZGeSBS8xTwe6KZS3Am3WOw","### 10. Co-sponsored webinars with partner brands\n\nTo introduce your business to a group of new prospects, partner with other brands on your next webinar. **With co-sponsored webinars, you can expand your audience while showcasing your solution and how it works with partner brands' products.**\n\nTo make this type of webinar successful, choose brands with products that integrate with your own. And prioritize brands whose ICP overlaps with yours.\n\nCo-sponsored by Customer.io and ChartMogul, this [Livestorm webinar](https://app.livestorm.co/livestorm/nurture-convert-with-harmonized-digital-events-and-email) shows viewers how to use digital events and email marketing to nurture and convert leads.",{"id":3104,"__typename":2670,"image":3105},"SsQ6RC2ATC2uXfjmIlA4Sw",{"id":3106,"alt":3107,"height":3108,"url":3109,"width":2710},"VZH4YRhrQPSad_Oaa8uKUw","co-sponsored webinar by Livestorm, Customer.io, and ChartMogul",1127,"https://livestorm.imgix.net/1127/1724509589-livestorm-co-sponsored-webinar.png",{"id":3111,"__typename":2646,"text":3112},"dbrFyutBSv6XZEajX0dysg","### 11. Case studies that feature customer stories\n\nWhen you want to convert warm leads, use a webinar format that builds trust with your audience. **With case studies, you can share real customer stories and show leads how actual users get value from your product.**\n\nThis [Smartsheet webinar](https://www.youtube.com/watch?v=nyYHGEHPNs4) features customer stories from three businesses. Since they depict real scenarios, they help viewers understand how the work management tool could solve their problems.",{"id":3114,"__typename":2657,"youtubeLink":3115},"AyWK2uzlQp-2uH545CA3jA","https://www.youtube.com/embed/nyYHGEHPNs4",{"id":3117,"__typename":2646,"text":3118},"cQVI9kRLRD-JWVlXQU_uGw","### 12. Customer onboarding and training events\n\nNeed to onboard new customers? Host a customer training event. **With a [client onboarding](https://livestorm.co/blog/client-onboarding) webinar, you can walk new users through the setup process and help them get started with your product.**\n\nWhen you use Livestorm as your webinar platform, you can engage with customers in real time. With our interactive elements, you can poll attendees about topics to cover and answer specific questions.\n\nFor customer onboarding tips, watch [our webinar](https://app.livestorm.co/livestorm/customer-onboarding-how-livestorm-uses-livestorm). You'll learn how Livestorm uses Livestorm as [customer training software](https://livestorm.co/use-cases/webinar-software-customer-training).",{"id":3120,"__typename":2670,"image":3121},"JVw4vpWCTp2-aTP3z4HAlw",{"id":3122,"alt":3123,"height":3124,"url":3125,"width":2710},"JiEI9PjXSVeR2Q2a5qpHFQ","Livestorm customer onboarding webinar",1123,"https://livestorm.imgix.net/1127/1724509713-livestorm-customer-onboarding.png",{"id":3127,"__typename":2646,"text":3128},"Cyn2QzlMRrekRn3xncYw_g","### 13. New feature launch announcements\n\nWhen you have new features to launch, you'll probably want to broadcast the news as widely as possible. But you may want to **give current customers a sneak peak to reward their loyalty and generate early excitement**. Consider hosting a [live webinar](https://livestorm.co/use-cases/live-events) so customers can hear the news first.\n\nFor example, this [Sigma Computing webinar](https://www.youtube.com/watch?v=qWLdb1-lUJA) announces the company's spring 2024 product launch. The launch event was broadcast live and is now available on demand.",{"id":3130,"__typename":2657,"youtubeLink":3131},"fS8g_0N5S7ajZ_VtcWeNug","https://www.youtube.com/embed/qWLdb1-lUJA",{"id":3133,"__typename":2646,"text":3134},"VZ5UFvEoT9KpkrrkrUMXGw","### 14. Short-form webinars\n\nThe next time you plan a webinar, repurpose it into a series of short videos. Cover one specific topic, going into great detail in a shorter amount of time. Then, share your webinar content on social media to reach a wider audience.\n\nWe recommend keeping webinars to no longer than 15 minutes. Can’t think of what you could cut from your webinar outline? Skip your intro at the beginning and dive right into your main webinar topic. Experiment to see what your audience likes the best, and don't forget to create catchy [webinar titles](https://livestorm.co/tools/webinar-title-outline-generator). \n\n### 15. Quiz shows\n\nA fun way host an engaging webinar is to tweak the format and create a quiz show. Use a platform like Livestorm so you can use interactive features to add a series of polls and engage your audience throughout the event.\n\nInvite your audience to answer the polls, and then discuss the answers in real time. Consider sending prizes to winners or participants. For example, the first person to respond with a correct answer in the chat could get a logo t-shirt.",{"id":3136,"__typename":2646,"text":3137},"Ck_q2BL1RYmxmNgQHSM40w","## Tips for hosting better webinars\n\nThe best webinars engage your audience throughout the event. Use these tips to boost engagement and host an interactive webinar that resonates with attendees.\n\n### Tell a story\n\nWhen you tell great stories, you capture your audience's attention and give them new ways to connect with your content. Next time you host a webinar, skip the bland introduction and incorporate a story instead.\n\nFor example, talk about things you've experienced professionally or ways you've overcome a challenge. Or, invite a customer to share their story about how your product helped them.\n\n\n\n### Change your setting\n\nThis is as easy as [changing the backdrop of your webinar](https://livestorm.co/blog/how-to-choose-the-right-virtual-background-tool). Sneak in an easter egg into your setting (e.g., a carefully placed logo) and ask your viewers to find it as an [ice breaker](https://livestorm.co/ice-breaker). Or choose from our [virtual background library](https://livestorm.co/virtual-background-library), which has 100+ options ranging from cityscapes to outdoor scenes. ",{"id":3139,"__typename":2670,"image":3140},"UBaAJoK9TYuNF79LzY8Fpw",{"id":3141,"alt":3142,"height":3143,"url":3144,"width":3145},"1133962","sunny cafeteria",3649,"https://livestorm.imgix.net/1127/1576686057-photo-of-cafe-interior-1307698.jpg",5777,{"id":3147,"__typename":2646,"text":3148},"KviPSv6mRT-lTGI9JGrdTg","### Offer freebies\n\nWho doesn't like free things? Company swag can be a fun way to communicate your brand image to your audience. At the end of a webinar, send attendees some of the swag you have on hand.\n\nOr, give your audience free content like ebooks and other high-value educational materials. Whatever you choose, make sure it connects to your brand and topic.\n\n### Create a paid webinar series\n\n[Paid webinar series](https://livestorm.co/blog/6-tips-for-running-paid-webinars) are excellent for sharing insider knowledge and exclusive experiences. Host paid webinars when you want to offer advanced training for a loyal following. You can even use authoritative content to design online courses and offer certifications.",{"id":3150,"__typename":2646,"text":3151},"LO6c4c77RTO6BmRlXf0IAQ","## Livestorm for B2B marketing webinars\n\nFrom product demos to [online courses](https://livestorm.co/use-cases/online-courses-webinar-software) to onboarding events, webinars can create value throughout the B2B customer journey. With Livestorm, you can:\n\n\n\n* Introduce your solution to new prospects\n* Interact with leads and connect in real time\n* Design follow-up sequences to nurture leads\n* Use [Livestorm integrations](https://livestorm.co/integrations) to build a powerful tech stack for demand and lead generation\n\nCurious if Livestorm is the right webinar tool for your team? [Sign up for free and try Livestorm for yourself](https://app.livestorm.co/#/signup).",{"id":3153,"alt":3154,"height":2770,"url":3155,"width":2772},"fD2ma61FT1ObS85mjs9vIA","marketer exploring B2B webinar ideas","https://livestorm.imgix.net/1127/1724508773-b2b-webinar-ideas.jpg","2025-01-24",[],"Explore creative webinar ideas tailored for every stage of the B2B customer journey. Find out how to host engaging webinars that resonate with your ICP.",[3160,3164,3168,3172,3176,3180],{"__typename":2778,"id":3161,"question":3162,"answer":3163},"cidIvJxJT_SlgXLb0huoiQ","What topics are good for a B2B webinar?","\u003Cp>Good B2B webinar topics solve specific problems your audience faces, such as product implementation, industry trends, or compliance updates. Validate ideas by reviewing sales calls, support tickets, and high-performing content to identify what resonates with your target audience.\u003C/p>\n",{"__typename":2778,"id":3165,"question":3166,"answer":3167},"YyNULDFBTnerFJ8qZdmafA","What webinar formats work best for B2B lead generation?","\u003Cp>Expert panels, live product demos, hands-on workshops, and customer case studies work well for B2B lead generation. These formats build trust while naturally showcasing outcomes and allow you to qualify leads through engagement metrics like poll responses and Q&A participation.\u003C/p>\n",{"__typename":2778,"id":3169,"question":3170,"answer":3171},"WgV4AVxwSumSw3Jga3C_wg","How do you choose a webinar topic for a B2B audience?","\u003Cp>Tie your topic to real buying triggers like new regulations, budget planning cycles, or implementation challenges. Prioritize topics that sales and customer success teams hear repeatedly, and use registration questions to confirm intent and segment attendees by role.\u003C/p>\n",{"__typename":2778,"id":3173,"question":3174,"answer":3175},"dM5HT2FBSdavs6YZNbtNPg","How do you measure whether a B2B webinar was successful?","\u003Cp>Track registration-to-attendance rate, engagement metrics like polls and questions, watch time, and next-step conversions. Analyze performance by audience segment and topic to understand what drives pipeline impact and refine future sessions.\u003C/p>\n",{"__typename":2778,"id":3177,"question":3178,"answer":3179},"SM_QcqwMSsKBNLuOccLhrQ","How can you increase attendance for a B2B webinar?","\u003Cp>Make your value proposition specific, remove registration friction, and send timed email reminders with calendar invites. Promote through partners and speakers to extend reach, and optimize by monitoring registration conversion rates over time.\u003C/p>\n",{"__typename":2778,"id":3181,"question":3182,"answer":3183},"QcbvcUMfRAaKxPKwnJS4fQ","What is an example of a B2B webinar event?","\u003Cp>B2B webinar events include product demos, customer training sessions, partner enablement workshops, and expert panels focused on industry niches. These virtual events combine education with interactive elements like Q&A, polls, and chat to drive engagement.\u003C/p>\n","15 B2B Webinar Ideas for Every Stage of the Customer Journey",[3186,3189,3192,3195,3198],{"id":3187,"text":3188},"d66WR6xETly5oxHR38K0Eg","\u003Cp>\u003Cstrong>Over 90% of B2B professionals show a preference for webinars\u003C/strong> over other educational formats, highlighting their value in marketing strategies.\u003C/p>\n",{"id":3190,"text":3191},"CcS2eC-iTjSRp9jz0N7D9g","\u003Cp>Webinar success is influenced by topic selection aligning with objectives, ideal customer profiles, and stages of the customer journey.\u003C/p>\n",{"id":3193,"text":3194},"VANoWe-qSeKgO2vxY5MtuQ","\u003Cp>Interactive formats such as product demos, panel discussions, roundtables, and AMA sessions foster higher engagement and lead generation.\u003C/p>\n",{"id":3196,"text":3197},"P9JGNld7Re-jBss4ke-VfQ","\u003Cp>Leveraging current industry trends and collaborating with partner brands are effective strategies for expanding reach and capturing attention.\u003C/p>\n",{"id":3199,"text":3200},"SUsdDKvITWqzcdWhrCvZIA","\u003Cp>Enhanced attendee engagement can be achieved through storytelling, offering freebies, changing settings, and experimenting with paid series.\u003C/p>\n",{"id":3202,"alternativeVersions":3203,"_locales":3206,"_publishedAt":3207,"_updatedAt":3208,"trackName":1491,"trackingBreadcrumbTitle":1491,"blogPostCategory":3209,"blogPostAuthor":3211,"cluster":3220,"content":3252,"coverImage":1513,"coverWithImgix":3256,"bottomContentOffer":1625,"date":3262,"headerCta":1667,"inlineContentCard":1625,"inlineTextCta":1625,"relatedArticles":3263,"relatedPillarPage":1625,"seoDescription":3264,"sidebarContentCard":1667,"faqItems":3265,"subtitle":3264,"title":3286,"slug":3205,"takeaways":3287},"WZvamfEiTQanzRxVdJUS4w",[3204],{"locale":1452,"value":3205},"webinar-language-accessibility",[1452],"2026-05-06T14:12:35+02:00","2026-04-20T17:30:55+02:00",[3210],{"id":2555,"name":2562,"slug":2558},{"id":3212,"avatar":3213,"jobTitle":3216,"name":3217,"shortDescription":3218,"slug":3219},"IX9BVB6JT8yTmKpP4Zs0IQ",{"id":3214,"url":3215},"TBKyJxubS2CxwN94wRkJew","https://livestorm.imgix.net/1127/1772793071-t039t7x11-u08kumt0fkq-48d8bffeae66-512.jpeg","Senior Product Marketing Manager","Olivier Thomas","Before joining Livestorm, Olivier built over 10 years of experience shaping go-to-market strategies and driving growth in complex tech environments. At Livestorm, he leads enterprise product marketing, structuring high-impact use cases, and building strategic positioning across industries. He also drives the go-to-market strategy for new features and integrations, ensuring launches translate into adoption and revenue impact.","olivier-thomas",{"id":3221,"bottomContentCardCtaTitle":3222,"bottomContentCardText":3223,"bottomContentCardTitle":3224,"displayCustomerLogoSection":1667,"headerCtaText":3225,"headerCtaCtaTitle":2613,"inlineContentCardCtaTitle":2613,"inlineContentCardCtaLink":1491,"inlineContentCardImage":3226,"inlineContentCardTag":2987,"inlineContentCardTitle":3232,"inlineContentCardText":3233,"pushCover":1513,"pushCtaLink":1491,"pushCtaTitle":1491,"pushTag":1491,"pushTitle":1491,"relatedContentOffer":3234,"relatedPillarPage":1513,"relatedPillarPageTitleOfTheBlock":2640,"textBasedInlineCtaText":3251,"title":3232,"urlForTheCta":1491,"withoutContentOffer":1667},"E7oQMXsdQOuUbtLWj_7gxQ","Discover now","Engagement, 2026 strategies, AI usage… Discover what our major study of 850+ webinar experts reveals, plus an analysis of our 2025 data.","Compare your performances to +850 go-to-market leaders","Download the Webinar Marketing Benchmark Report",{"id":3227,"alt":3228,"height":3229,"url":3230,"width":3231},"ATHmjHDoRSaTFMpZpxDNgA","The pipeline truth",2888,"https://livestorm.imgix.net/1127/1773661737-report-25-en.png",4300,"Webinar Benchmark Report 2026","Registrations, attendance, seasonality... Compare your performances to +850 peers and discover what really works, thanks to Livestorm internal data analysis.",{"__typename":2098,"id":2099,"trackName":1491,"trackNameFallback":2104,"backgroundImage":3235,"coMarketing":1667,"ebook":3241,"resourceFileExternal":1491,"image":3244,"resourceType":3246,"shortDescription":3250,"slug":2107,"title":2104},{"id":3236,"alt":3237,"height":3238,"url":3239,"width":3240},"48563167","Livestorm grey background",9831,"https://livestorm.imgix.net/1127/1665476874-grey-blue.jpg",12288,{"pdf":3242},{"url":3243},"https://livestorm.imgix.net/1127/1770199951-livestorm-webinar-benchmark-report_en_compressed.pdf",{"id":3245,"alt":1513,"height":2101,"url":2102,"width":2103},"Jz4VG0w9SdWasQ807Qj1Bw",{"id":3247,"color":3248,"cta":1627,"icon":3249,"name":2106},"23823627","pale-red",{"id":1998,"name":1999},"Drive more registrations, boost attendance & multiply content 13x. Based on 7M+ registrations, 33K sessions + 850 go-to-market leader insights.","2026 Webinar Benchmark Report: 7M+ registrations and 33,000 webinars analyzed to uncover what drives the performance of an online event.",[3253],{"id":3254,"__typename":2646,"text":3255},"V7-eGYE8Rpa66Mm6WxCkDQ","Real webinar accessibility isn't just about captions for attendees who are deaf or hard of hearing. It's about whether every person in the room — regardless of their native language — can actually follow what you're saying, understand what you mean, and act on it.\n\nLanguage accessibility in webinars is the precondition for global reach to mean anything at all. And for most teams running webinars today, it's a gap that stays invisible until it's too late.\n\n\n\n## What Does \"Accessible\" Actually Mean for Global Webinar Audiences?\n\nAccessibility in webinars has long been defined by compliance. Does the platform have captions? Can attendees use a screen reader? Are there closed captions enabled by default?\n\nThose are real requirements. But they only cover part of the problem.\n\nThere is a version of accessibility that gets tracked in compliance checklists — and a version that determines whether a person actually walks away from your webinar having understood what you meant to say. **Language sits entirely in the second category.**\n\nMost webinar programs are built around the assumption that the audience speaks the host's language comfortably enough to follow along. Sometimes that assumption holds. Often, it doesn't.\n\n- A prospect in Warsaw joining a product demo delivered in English\n- A customer in São Paulo trying to follow a training session well enough to act on it\n- A team in Seoul sitting through an all-hands where the subtleties get lost somewhere between the speaker and the silent translation happening in each attendee's head\n\nNothing catastrophic happens in those moments — just a steady, quiet drain on comprehension, engagement, and eventually trust.\n\nThe attendees who struggle are rarely the ones who raise their hand about it. **They just disengage quietly. Or don't register at all.**\n\n\n\n## Why Live Captions Weren't Enough — and What Live Translations Solve\n\nLive Captions were a meaningful first answer: no downloads, no third-party tools, just text appearing in real time for anyone who needed it. But building them forced a more direct question: *who is this webinar actually built for?*\n\nAdding Live Translations was the natural continuation of that question.\n\nBut translation alone isn't enough for a live event. A webinar isn't a document — it's a conversation between people, often several of them at once. Lose track of who said what, get distracted for ten seconds, and translated text becomes noise.\n\n**That's why context preservation matters as much as translation accuracy.**\n\nEffective Live Translations for webinars should show:\n- **Who is speaking** — name and avatar alongside the translated text\n- **Scroll-back capability** — so attendees can catch up on the last few seconds without missing what's happening now\n- **Conversational structure** — the session stays readable as an exchange between people, not just a wall of transcript text\n\nThat distinction matters more than it sounds. It's the difference between a feature that technically works and one that actually removes friction.\n\n\n\n## How Does Live Translation Differ from Live Captioning?\n\nLive captioning and live translation are related but solve different problems.\n\n**Live captioning** transcribes the spoken audio into text in the same language — primarily serving attendees who are deaf, hard of hearing, or who process written language better than audio.\n\n**Live translation** converts speech from one language into text in a different language — serving attendees who don't speak the host's language fluently enough to follow in real time.\n\nBoth belong in a complete accessibility strategy. Neither replaces the other. And neither replaces human interpretation for high-stakes or highly technical sessions — though integrated live interpretation is the logical next step on this roadmap.\n\n\n\n## Is Language Accessibility a Niche Webinar Feature?\n\nNo. Language accessibility is only perceived as niche because most webinar programs are still built around a single-language assumption.\n\nOnce you start tracking who doesn't register, who drops off early, and who never fully converts from a product demo — the pattern becomes visible. Language friction is operating silently on your pipeline.\n\n> \"Language accessibility is not a niche need. It is the precondition for global reach to mean anything at all.\"\n\nFor B2B teams running product demos, customer training, and all-hands sessions across multiple markets, the question isn't whether language accessibility matters. It's how much invisible drop-off you're willing to absorb before addressing it.\n\n\n\n## What Comes After Live Translations? The Path to Full Language Accessibility\n\nLive Captions and Live Translations represent two steps on a longer path. The next milestone — **native, integrated Live Interpretation** — removes the need to patch together external tools or brief a human interpreter the day before a session.\n\nEach step makes webinars less dependent on the assumption that everyone in the room shares the same starting point. That assumption has always been a quiet form of exclusion. Building against it systematically is what separates a global webinar program from one that just happens to have international attendees.\n\nThe trajectory matters more than any single release:\n\n1. **Live Captions** → removes barriers for deaf and hard-of-hearing attendees\n2. **Live Translations** → removes language barriers for non-native speakers\n3. **Live Interpretation** → removes the logistics barrier for high-stakes multilingual sessions",{"id":3257,"alt":3258,"height":3259,"url":3260,"width":3261},"XI58T_6hTD-kZcmaVQAqhA","Split-screen illustration showing Paris on the left with a French language selector and London on the right with an English language selector. A subtitle bar in the center displays a speaker named Sarah Martin, with captions transitioning from French to English, demonstrating Livestorm's Live Translations feature.",1024,"https://livestorm.imgix.net/1127/1775815346-livetranslation.jpg",2048,"2026-04-22",[],"Live Translations for webinars go beyond captions — learn why language accessibility is the real barrier to global reach and how to close the gap.",[3266,3270,3274,3278,3282],{"__typename":2778,"id":3267,"question":3268,"answer":3269},"NK972NwxS_yWffh_U5w38g","What is live translation for webinars?","\u003Cp>Live translation for webinars is a feature that converts spoken audio from the host's language into text in the attendee's language, in real time. Unlike pre-recorded subtitles, live translation works during the session itself — so attendees who don't speak the host's language fluently can follow the conversation as it happens.\u003C/p>\n",{"__typename":2778,"id":3271,"question":3272,"answer":3273},"Oc_7cm94SVeVv_MxhbDXHg","How is live webinar translation different from live captioning?","\u003Cp>Live captioning transcribes speech into text in the same language — it's primarily an accessibility feature for deaf and hard-of-hearing attendees. Live translation goes further by converting speech into a different language, serving attendees who don't speak the host's language. A complete accessibility strategy includes both.\u003C/p>\n",{"__typename":2778,"id":3275,"question":3276,"answer":3277},"Ke_tRCEnTR660wtKYCakXA","Does live translation work for multi-speaker webinars?","\u003Cp>It should — and speaker attribution is what makes it usable. Effective live translation tools display the speaker's name and avatar alongside the translated text, so attendees always know who said what. Without this context, translation output becomes difficult to follow in a live, multi-speaker format.\u003C/p>\n",{"__typename":2778,"id":3279,"question":3280,"answer":3281},"PG43u5gyTRGaMFtDo50_Xg","Why do multilingual webinar attendees disengage silently?","\u003Cp>Attendees who struggle to follow a webinar in a non-native language rarely raise the issue. Instead, they disengage, drop off early, or simply don't register in the first place. Because there's no visible signal, the language barrier often goes untracked — and its impact on pipeline, training outcomes, and engagement is systematically underestimated.\u003C/p>\n",{"__typename":2778,"id":3283,"question":3284,"answer":3285},"G8bD9OvVSEa6QBAtCwQAaQ","What is the difference between webinar translation and webinar interpretation?","\u003Cp>Translation converts text or speech from one language to another. Interpretation typically refers to real-time spoken rendering by a human interpreter, often used for high-stakes events. Integrated live interpretation — a natural evolution beyond text-based live translation — brings this capability natively into the webinar platform, without requiring external tools or pre-session logistics.\u003C/p>\n","Webinar Language Accessibility: Why Captions Aren't Enough for Global Audiences",[],{"icon":3289,"tag":3291,"title":3294},{"id":3290,"alt":3291,"height":3292,"url":3293,"width":3292},"44099867","Newsletter",462,"https://livestorm.imgix.net/1127/1646661361-group-1620.png","Keep in touch with Livestorm news and updates",{"id":1740,"trackingBreadcrumbTitle":3296},"Home",{"id":3298,"about":3299,"aboutTheAuthor":3300,"authorBlockTitle":3301,"featuredAuthor":3302,"descriptionSeo":3324,"emptySearchIcon":3325,"emptySearchTitle":3331,"emptySearchText":3332,"featuredArticles":3333,"featuredArticles1Title":3390,"featuredArticles2Title":3391,"featuredArticles2":3392,"featuredGuide":3450,"headerBackground":3463,"headerBackgroundMobile":3469,"headerAllCategories":3475,"headerBrowseByCategories":3476,"headerFeaturedOffer":3477,"headerFeaturedOfferImage":3485,"headerFeaturedArticle":3487,"headerPlaceholderSearch":3492,"latestNewsTitle":3493,"latestNewsText":3494,"postsFrom":3495,"publishedOn":3496,"readMore":3497,"relatedArticles":3498,"searchPlaceholderOpenResearch":3499,"searchResultFor":3500,"surFooterTitle":3501,"tableOfContent":3502,"title":3503,"titleSeo":3504,"titleSeoAuthor":3505,"titleSeoCategory":3506,"trackingBreadcrumbTitle":1973,"updatedOn":3507,"writtenBy":3508},"43902","About","About the author","Featured writers",[3303,3312,3315],{"id":3304,"avatar":3305,"name":3309,"jobTitle":3310,"slug":3311},"43916",{"id":3306,"alt":1513,"height":3307,"url":3308,"width":3307},"46670914",2624,"https://livestorm.imgix.net/1127/1653052384-gillesbertaux-co-founder-and-ceo-edited.png","Gilles Bertaux","CEO and co-founder","gilles-bertaux",{"id":2603,"avatar":3313,"name":2608,"jobTitle":2607,"slug":2610},{"id":2605,"alt":3314,"height":1640,"url":2606,"width":1640},"brillixa herdhiana",{"id":3316,"avatar":3317,"name":3321,"jobTitle":3322,"slug":3323},"dBH_UqxfQS-I4JYCxx1aNw",{"id":3318,"alt":1513,"height":3319,"url":3320,"width":3319},"Z2TA6K55RQu-YirsFDp2lQ",3830,"https://livestorm.imgix.net/1127/1750411963-photo-pro-alexia.jpg","Alexia Orny","Senior Content Manager","alexia-orny","Keep on top of things with our in-depth articles on video engagement. Learn more on video conferencing, virtual events, virtual meetings, webinars and more.",{"id":3326,"alt":3327,"height":3328,"url":3329,"width":3330},"41871987","Icon search",570,"https://livestorm.imgix.net/1127/1644934630-empty-state.png",490,"Sorry we couldn’t find any results for your search about","Please try searching with other terms.",[3334,3348,3361,3374],{"id":3335,"_firstPublishedAt":3336,"_updatedAt":3337,"blogPostCategory":3338,"coverImage":1513,"coverWithImgix":3340,"date":3156,"slug":3345,"subtitle":3346,"title":3347},"66159372","2021-10-18T17:31:19+02:00","2026-04-03T15:45:57+02:00",[3339],{"id":1446,"name":1461,"slug":1450},{"id":3341,"alt":1513,"height":3342,"url":3343,"width":3344},"27627136",823,"https://livestorm.imgix.net/1127/1634562861-test-webcam-or-microphone.jpg",1280,"test-webcam-microphone","Test your webcam and microphone before hosting a live event to ensure you sound and look your best. Here's how to do it in a few simple steps.","How to Test Your Microphone and Camera: 7 Ways to Check",{"id":3349,"_firstPublishedAt":3350,"_updatedAt":3351,"blogPostCategory":3352,"coverImage":1513,"coverWithImgix":3354,"date":3156,"slug":3358,"subtitle":3359,"title":3360},"121174137","2022-05-03T15:26:42+02:00","2026-04-03T15:48:38+02:00",[3353],{"id":1446,"name":1461,"slug":1450},{"id":3355,"alt":1513,"height":3356,"url":3357,"width":3344},"46339729",854,"https://livestorm.imgix.net/1127/1650037933-pexels-fauxels-3184328.jpg","panel-discussion","Discover everything you need to know about creating a successful panel discussion including how to choose the best format, topics, guests, and host.","What Is a Panel Discussion? And How to Run One Like a Pro",{"id":3362,"_firstPublishedAt":3363,"_updatedAt":3364,"blogPostCategory":3365,"coverImage":1513,"coverWithImgix":3367,"date":3370,"slug":3371,"subtitle":3372,"title":3373},"142756505","2022-11-01T09:00:00+01:00","2026-04-03T15:44:46+02:00",[3366],{"id":2539,"name":2552,"slug":2544},{"id":3368,"alt":1513,"height":1646,"url":3369,"width":1646},"48606826","https://livestorm.imgix.net/1127/1666015839-71a00emoinl-ac_sl1500.jpg","2024-06-14","best-lights-for-video-conferencing","Finding the best lighting for video conferencing doesn't have to be difficult. Check out our list of the best lighting options to look your best on camera.","The Best Lighting for Video Conferencing: Our Top 10 Lights",{"id":3375,"_firstPublishedAt":3376,"_updatedAt":3377,"blogPostCategory":3378,"coverImage":1513,"coverWithImgix":3380,"date":3386,"slug":3387,"subtitle":3388,"title":3389},"122724484","2022-08-16T09:00:00+02:00","2026-04-03T15:49:57+02:00",[3379],{"id":2539,"name":2552,"slug":2544},{"id":3381,"alt":3382,"height":3383,"url":3384,"width":3385},"47308260","10 best microphones for conference calls in 2025",855,"https://livestorm.imgix.net/1127/1657811155-7-best-microphones-for-video-conferencing-the-2022-winners.jpg",1279,"2024-12-12","best-microphones-video-conferencing","Use our guide to the 10 best microphones for video conferencing to level up your virtual presence, deliver your message clearly, and impress participants.","10 Best Microphones for Conference Calls & Virtual Meetings","Featured articles","Editor's pick",[3393,3407,3421,3435],{"id":3394,"_firstPublishedAt":3395,"_updatedAt":3396,"blogPostCategory":3397,"coverImage":1513,"coverWithImgix":3399,"date":3403,"slug":3404,"subtitle":3405,"title":3406},"104454507","2022-02-28T15:19:27+01:00","2026-04-03T15:46:19+02:00",[3398],{"id":1446,"name":1461,"slug":1450},{"id":3400,"alt":3401,"height":1658,"url":3402,"width":1670},"42719857","guest speaker answering questions in a virtual conference on livestorm","https://livestorm.imgix.net/1127/1645552360-pexels-andrea-piacquadio-3762940.jpg","2024-06-03","questions-guest-speaker","Find out what to ask and what to avoid along with other tips and tricks for a successful and engaging guest speaker virtual event.","75 Questions to Ask Guest Speakers During a Virtual Event",{"id":3408,"_firstPublishedAt":3409,"_updatedAt":3410,"blogPostCategory":3411,"coverImage":1513,"coverWithImgix":3413,"date":3417,"slug":3418,"subtitle":3419,"title":3420},"ARLs8RFUSBuTbjUynTPV0Q","2024-06-26T07:54:33+02:00","2026-04-03T15:49:28+02:00",[3412],{"id":1446,"name":1461,"slug":1450},{"id":3414,"alt":3415,"height":2770,"url":3416,"width":2772},"bh86Z-K-TeC8IcmKAS5eKA","B2B trade show event","https://livestorm.imgix.net/1127/1719236145-what-is-field-marketing.jpg","2025-12-09","what-is-field-marketing","Discover the power of field marketing and learn how to design marketing activities that engage customers and drive revenue.","What Is Field Marketing? Tactics, Benefits, and Metrics",{"id":3422,"_firstPublishedAt":3423,"_updatedAt":3424,"blogPostCategory":3425,"coverImage":1513,"coverWithImgix":3427,"date":3431,"slug":3432,"subtitle":3433,"title":3434},"L60wq2fCSoGjeUQoLGchgQ","2024-05-21T15:45:07+02:00","2026-04-03T15:39:06+02:00",[3426],{"id":1446,"name":1461,"slug":1450},{"id":3428,"alt":3429,"height":2770,"url":3430,"width":2772},"NRfO5mS9TbeR-vBTyrHHDg","meeting about B2B marketing strategies","https://livestorm.imgix.net/1127/1716043305-b2b-marketing-strategies.jpg","2024-05-20","b2b-marketing-strategies","Explore the top B2B marketing strategies for 2026. Learn about video marketing, email marketing, and more in this comprehensive guide for B2B.","B2B Marketing Strategies: Your Guide to What Works in 2026",{"id":3436,"_firstPublishedAt":3437,"_updatedAt":3438,"blogPostCategory":3439,"coverImage":1513,"coverWithImgix":3442,"date":3446,"slug":3447,"subtitle":3448,"title":3449},"Ys6yGBa1T4Glz5A43jtxdQ","2024-05-21T15:45:33+02:00","2026-04-03T15:37:44+02:00",[3440,3441],{"id":2511,"name":2156,"slug":2157},{"id":1446,"name":1461,"slug":1450},{"id":3443,"alt":3444,"height":2770,"url":3445,"width":2772},"cfSYZjwQRbmKn812KEj66g","lead generation professional working at a laptop","https://livestorm.imgix.net/1127/1716041453-lead-generation-tools.jpg","2024-05-22","lead-generation-tools","Discover the top lead generation software to improve your sales process. Find the best tools for prospecting, cold outreach, lead scoring, and more.","16 Best Lead Generation Tools (Inbound & Outbound)",[3451,3455,3459],{"id":3452,"shortName":3453,"slug":3454},"117966764","Virtual events","what-is-a-virtual-event",{"id":3456,"shortName":3457,"slug":3458},"115289844","Video conferencing ","what-is-video-conferencing",{"id":3460,"shortName":3461,"slug":3462},"aeiOoWoHRpKx-pqxGj_MTg","B2B Video Marketing Guide","video-marketing",{"id":3464,"alt":3465,"height":3466,"url":3467,"width":3468},"44198328","Pattern blog",2304,"https://livestorm.imgix.net/1127/1646727566-bg-header-blog.jpg",7680,{"id":3470,"alt":3471,"height":3472,"url":3473,"width":3474},"45507869","Background mobile",1141,"https://livestorm.imgix.net/1127/1647508886-20220303_05-2.png",1125,"All categories","or browse by categories",{"__typename":2098,"id":2099,"trackName":1491,"trackNameFallback":2104,"backgroundImage":3478,"coMarketing":1667,"ebook":3479,"resourceFileExternal":1491,"image":3481,"shortTitle":2104,"shortDescription":3250,"resourceTopic":3482,"resourceType":3483,"slug":2107},{"alt":3237,"height":3238,"url":3239,"width":3240},{"pdf":3480},{"url":3243},{"alt":1513,"height":2101,"title":1513,"url":2102,"width":2103},{"name":1461},{"color":3248,"cta":1627,"icon":3484,"name":2106},{"id":1998,"name":1999},{"alt":3486,"height":2101,"url":2102,"width":2103},"webinar benchmark report 2026 livestorm cover",{"id":2805,"_firstPublishedAt":3488,"_updatedAt":2811,"blogPostCategory":3489,"coverImage":1513,"coverWithImgix":3491,"date":2921,"slug":2808,"subtitle":2923,"title":2945},"2026-05-06T14:57:31+02:00",[3490],{"id":1446,"name":1461,"slug":1450},{"id":2918,"alt":2919,"height":2770,"url":2920,"width":2772},"Search","Latest articles","Stay in the loop by browsing our most recent articles. Discover the latest tips & trends in video conferencing, virtual events, virtual meetings, webinars, and more.","Posts from","Published on","Read more","Related articles","Search for an article","Search results for","Learn more on video engagement with our in-depth guides ","Table of contents","Livestorm Blog","Livestorm Blog - Tips & Trends on video engagement","Articles written by %{authorName}","Articles on %{categoryName}","Updated on","Written by",108]