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Here is how they work, the rules, and how to use them to fill a B2B webinar.",{"id":433,"alt":434,"url":435,"width":436,"height":437},"U_uvSLUdSyKTaNQGyakcMw","LinkedIn Thought Leader Ads","https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1793030637-linkedin-thought-leader-ads-hero.jpg",2400,1254,false,"LinkedIn Thought Leader Ads: A B2B Guide With Real Data","LinkedIn Thought Leader Ads explained: how they work, specs, setup, which posts to sponsor, and Sparkforce data showing an 11.8% CTR for B2B webinars.",{"id":442,"name":443,"slug":444},"JmczK4cXR5iRJLhX5YTuFg","Lead Generation","lead-generation",[446],{"id":447,"name":448,"slug":449},"RSVz4DPKSayLSpuirerX4Q","Webinar","webinar",{"id":451,"name":452,"jobTitle":453,"shortDescription":454,"slug":455,"avatar":456},"150611145","Brillixa Herdhiana","Senior Growth Manager","Brillixa joined Livestorm as Growth Manager in 2021. Her experience enables her to contribute to business growth through lead generation from ads and organic channels.","brillixa-herdhiana",{"id":457,"alt":458,"url":459,"width":460,"height":460},"50510853","brillixa herdhiana","https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1688695141-pp-brillixa-herdhiana.jpg",1000,{"__typename":462,"id":463,"slug":464,"title":465,"description":466,"resourceFileExternal":467,"ebook":468,"backgroundImage":469,"image":474,"resourceType":479},"ModelOfferRecord","TJ-VpWpQQSSEgpXXgkGJtQ","linkedin-webinar-playbook","The 3-Phase LinkedIn Playbook for B2B Webinars","Promote, host and repurpose your webinars on LinkedIn: ad formats, timing data and frameworks from Livestorm × SparkForce. Free playbook.","https:\u002F\u002F9228665.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F9228665\u002FOffers%20.PDF\u002FLivestorm%20&%20SparkForce%20-%20The%20Linkedin%20Playbook%20for%20B2B%20Webinars.pdf",null,{"id":470,"alt":468,"url":471,"width":472,"height":473},"DHut9fTsRiG0MjldC_g9Ow","https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1773999237-sunburst_red-pattern.jpg",2867,2293,{"id":475,"alt":468,"url":476,"width":477,"height":478},"YXZcWIZBTOu-XsUzPAvNzQ","https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1793007480-linkedin-webinar-playbook.png",1920,1080,{"id":480,"name":481,"color":482,"cta":483,"icon":484},"23823619","Ebooks","livestorm-blue","Download",{"id":485,"name":486},"149338136","book",[],true,[490,494,497,500,503],{"__typename":491,"id":492,"text":493},"SimpleMarkdownRecord","QToNIe2xTPWOObPZnhACHA","\u003Cp>A Thought Leader Ad is a person&#39;s organic post, sponsored by a company and shown to an audience the company chooses.\u003C\u002Fp>\n",{"__typename":491,"id":495,"text":496},"BRy-HxiXSRCleNyyu4uYKQ","\u003Cp>You can&#39;t add a headline, a CTA button, or a URL. Any link has to be in the original post.\u003C\u002Fp>\n",{"__typename":491,"id":498,"text":499},"CYWEGDTFQJy1GQuIOqdbFg","\u003Cp>Posts with multiple images, polls, or documents can&#39;t be promoted as Thought Leader Ads.\u003C\u002Fp>\n",{"__typename":491,"id":501,"text":502},"Skyp9bPZQPe5EXAdRXrW6w","\u003Cp>Sponsor posts that already performed organically: around 100 likes is Sparkforce&#39;s rough floor.\u003C\u002Fp>\n",{"__typename":491,"id":504,"text":505},"TvnziyBUQu2qw08Jfd-kAA","\u003Cp>Judge them on views and engagement first: most LinkedIn members never click.\u003C\u002Fp>\n",[507,512,516,520,524,528],{"__typename":508,"id":509,"question":510,"answer":511},"BlockFaqRecord","YRu5DlbFR6mTs3RLLsWRJA","What are LinkedIn Thought Leader Ads?","\u003Cp>LinkedIn Thought Leader Ads are sponsored posts from an individual&#39;s profile rather than a company Page. A company pays to show a person&#39;s post, such as an executive&#39;s or a speaker&#39;s, to a chosen audience, and the ad keeps the author&#39;s name, photo, and original wording.\u003C\u002Fp>\n",{"__typename":508,"id":513,"question":514,"answer":515},"Zabh_T5dRECX1oSKjLiphQ","Are LinkedIn Thought Leader Ads worth it?","\u003Cp>For B2B teams reaching new audiences, usually yes. In a Sparkforce cold-layer ad set, Thought Leader Ads reached an 11.8% click-through rate, about ten times the single image and text ad sets. They work best when you have credible people already posting useful content.\u003C\u002Fp>\n",{"__typename":508,"id":517,"question":518,"answer":519},"M4DQ2_2oQNKfUJ8rJuhbtw","How much do LinkedIn Thought Leader Ads cost?","\u003Cp>They&#39;re bought in Campaign Manager like other sponsored content, so cost depends on your audience, bid, and objective. There&#39;s no separate price list.\u003C\u002Fp>\n",{"__typename":508,"id":521,"question":522,"answer":523},"Ql_xOX51T8qUO6Uan9nJ_w","Can you add a CTA button or link to a Thought Leader Ad?","\u003Cp>No. You can&#39;t add a headline, a URL, or a CTA button. Any link must be in the author&#39;s original post, where it stays clickable once sponsored. Many teams put the registration link in the post or the first comment.\u003C\u002Fp>\n",{"__typename":508,"id":525,"question":526,"answer":527},"APo_ZHfARpm3PgkgjxIRCg","Can you promote a document or multi-image post as a Thought Leader Ad?","\u003Cp>No. Posts with multiple images, polls, or documents can&#39;t be promoted as Thought Leader Ads. For a deck or guide, use a \u003Ca href=\"https:\u002F\u002Flivestorm.co\u002Fblog\u002Flinkedin-document-ads\">LinkedIn Document Ad\u003C\u002Fa> instead.\u003C\u002Fp>\n",{"__typename":508,"id":529,"question":530,"answer":531},"eUU_EpanQFyBI5N_MU6_wA","What makes a good Thought Leader Ad?","\u003Cp>A good Thought Leader Ad talks about a topic your buyers care about, already performed organically (around 100 likes is a rough floor), and clears a click-through rate above 15%. Speaker posts about an upcoming webinar topic are strong candidates.\u003C\u002Fp>\n",{"value":533,"blocks":886},{"schema":534,"document":535},"dast",{"type":536,"children":537},"root",[538,548,552,557,561,564,576,580,584,588,590,594,598,630,634,638,640,651,662,666,670,727,731,735,764,768,770,774,778,780,784,786,790,807,811,815,844,854,858,860,863,867,871,875],{"type":539,"children":540},"paragraph",[541,546],{"type":542,"marks":543,"value":545},"span",[544],"strong","LinkedIn Thought Leader Ads let a company sponsor a post written by a person, such as an employee, an executive, or a partner, so it appears in the feed under that person's name rather than the company logo.",{"type":542,"value":547}," Because they read like content rather than ads, they tend to outperform branded formats. In a cold-layer ad set run by Sparkforce, a LinkedIn Ads Certified agency, Thought Leader Ads reached an 11.8% click-through rate, roughly ten times the agency's single image and text ad sets.",{"type":539,"children":549},[550],{"type":542,"value":551},"This guide covers how Thought Leader Ads work, the rules and specs, how to set one up, which posts deserve budget, and how to use them to fill a B2B webinar.",{"type":553,"level":554,"children":555},"heading",2,[556],{"type":542,"value":510},{"type":539,"children":558},[559],{"type":542,"value":560},"A Thought Leader Ad is a sponsored version of a post that a person published on their own profile. The company pays to show it to a target audience, but the ad still displays the author's name, photo, and words, with a small label showing it is promoted.",{"item":562,"type":563},"c1VjfQorSlCSo71M57uddQ","block",{"type":539,"children":565},[566,568,574],{"type":542,"value":567},"That is the difference from regular Sponsored Content, which runs from your company Page. With a Thought Leader Ad, the creative is the person's post, exactly as they wrote it. It's also why the format fits ",{"url":569,"type":570,"children":571},"https:\u002F\u002Flivestorm.co\u002Fblog\u002Fwhat-is-thought-leadership","link",[572],{"type":542,"value":573},"thought leadership",{"type":542,"value":575}," so well: the expertise is attached to a human, not a logo.",{"type":539,"children":577},[578],{"type":542,"value":579},"Most companies sponsor posts from employees, especially founders, executives, and subject-matter experts. A post from someone outside the company, such as a partner or a webinar speaker, can also be sponsored once its author approves: LinkedIn lists employees, industry experts, customers and content creators as eligible authors.",{"type":553,"level":554,"children":581},[582],{"type":542,"value":583},"Why Thought Leader Ads work (and when they don't)",{"type":539,"children":585},[586],{"type":542,"value":587},"Thought Leader Ads work because they don't look like ads. People scroll past logos, but they stop for a person they recognize or a sharp point of view.",{"item":589,"type":563},"F8L2Y1LxTCiqSMBWK_xm7A",{"type":539,"children":591},[592],{"type":542,"value":593},"They also fit how LinkedIn is actually used. Casper estimates that 99% of LinkedIn members never post or comment: they read and move on. A sponsored post from a credible person still shapes what those readers think, even when it collects few clicks.",{"type":539,"children":595},[596],{"type":542,"value":597},"The trade-offs are real, though:",{"type":599,"style":600,"children":601},"list","bulleted",[602,612,621],{"type":603,"children":604},"listItem",[605],{"type":539,"children":606},[607,610],{"type":542,"marks":608,"value":609},[544],"You depend on the author.",{"type":542,"value":611}," Only they can edit the post, and they can withdraw permission.",{"type":603,"children":613},[614],{"type":539,"children":615},[616,619],{"type":542,"marks":617,"value":618},[544],"There is no CTA button.",{"type":542,"value":620}," The registration or download link has to live in the post itself, or in a comment.",{"type":603,"children":622},[623],{"type":539,"children":624},[625,628],{"type":542,"marks":626,"value":627},[544],"Weak posts stay weak.",{"type":542,"value":629}," Sponsoring a post that didn't resonate organically rarely fixes it.",{"type":553,"level":554,"children":631},[632],{"type":542,"value":633},"Thought Leader Ads specs and rules",{"type":539,"children":635},[636],{"type":542,"value":637},"The ad specs for Thought Leader Ads are the same as for regular image and video ads, because the creative is the original post. The rules below are what makes the format different.",{"item":639,"type":563},"B6eJnaa0TLmjbSaDRTdlvw",{"type":539,"children":641},[642,644,649],{"type":542,"value":643},"Source: ",{"url":645,"type":570,"children":646},"https:\u002F\u002Fbusiness.linkedin.com\u002Fadvertise\u002Fads\u002Fsponsored-content\u002Fthought-leader-ads\u002Fspecs",[647],{"type":542,"value":648},"LinkedIn Thought Leader Ads specifications",{"type":542,"value":650},".",{"type":539,"children":652},[653,655,660],{"type":542,"value":654},"Because documents can't be promoted this way, turn decks and guides into a ",{"url":656,"type":570,"children":657},"https:\u002F\u002Flivestorm.co\u002Fblog\u002Flinkedin-document-ads",[658],{"type":542,"value":659},"LinkedIn Document Ad",{"type":542,"value":661}," instead.",{"type":553,"level":554,"children":663},[664],{"type":542,"value":665},"How to set up a Thought Leader Ad in Campaign Manager",{"type":539,"children":667},[668],{"type":542,"value":669},"Once you have the right post, setup takes a few steps in Campaign Manager:",{"type":599,"style":671,"children":672},"numbered",[673,682,691,700,709,718],{"type":603,"children":674},[675],{"type":539,"children":676},[677,680],{"type":542,"marks":678,"value":679},[544],"Pick the post.",{"type":542,"value":681}," Choose a recent post from your speaker or executive that passes the three tests below.",{"type":603,"children":683},[684],{"type":539,"children":685},[686,689],{"type":542,"marks":687,"value":688},[544],"Create a campaign",{"type":542,"value":690}," in Campaign Manager with an eligible objective, usually engagement or video views for a cold audience.",{"type":603,"children":692},[693],{"type":539,"children":694},[695,698],{"type":542,"marks":696,"value":697},[544],"Choose Thought Leader Ad as the format",{"type":542,"value":699}," and search for the author's post.",{"type":603,"children":701},[702],{"type":539,"children":703},[704,707],{"type":542,"marks":705,"value":706},[544],"Request permission.",{"type":542,"value":708}," The author gets a request in LinkedIn and approves it. Brief them first so it doesn't look like spam.",{"type":603,"children":710},[711],{"type":539,"children":712},[713,716],{"type":542,"marks":714,"value":715},[544],"Set the audience.",{"type":542,"value":717}," Aim for people who resemble the post's organic audience but sit outside the author's network.",{"type":603,"children":719},[720],{"type":539,"children":721},[722,725],{"type":542,"marks":723,"value":724},[544],"Rotate 2 to 3 posts.",{"type":542,"value":726}," Activate more than one voice and refresh creative across the campaign window.",{"type":553,"level":554,"children":728},[729],{"type":542,"value":730},"Which posts should you sponsor? Sparkforce's three tests",{"type":539,"children":732},[733],{"type":542,"value":734},"Not every post deserves budget. Before promoting one, Sparkforce checks three things:",{"type":599,"style":671,"children":736},[737,746,755],{"type":603,"children":738},[739],{"type":539,"children":740},[741,744],{"type":542,"marks":742,"value":743},[544],"It talks about the topic.",{"type":542,"value":745}," It educates, or names a pain the audience recognizes, on a subject related to what the company does. For a webinar, the speaker's own posts about the session topic are the strongest candidates.",{"type":603,"children":747},[748],{"type":539,"children":749},[750,753],{"type":542,"marks":751,"value":752},[544],"It already performed organically.",{"type":542,"value":754}," Around 100 likes is a rough floor, from an audience that looks like the one you'll pay to reach.",{"type":603,"children":756},[757],{"type":539,"children":758},[759,762],{"type":542,"marks":760,"value":761},[544],"The metrics clear the bar.",{"type":542,"value":763}," Above 15% CTR, and of those, more than 10% clicking through to the landing page from the in-post link.",{"type":539,"children":765},[766],{"type":542,"value":767},"If a post fails the first two tests, don't sponsor it. If it fails the third after launch, swap it for the next candidate.",{"item":769,"type":563},"Y_xqSxkFSES9okkEcpZG0A",{"type":553,"level":554,"children":771},[772],{"type":542,"value":773},"How to use Thought Leader Ads to fill a webinar",{"type":539,"children":775},[776],{"type":542,"value":777},"Thought Leader Ads are the backbone of the cold layer: the part of a LinkedIn campaign that reaches people who have never heard of you. The goal there isn't the registration. It's to get on people's radar, so they move into retargeting where the registration ask lands.",{"item":779,"type":563},"XHWzcxsvQZqmkll4tdK0_Q",{"type":539,"children":781},[782],{"type":542,"value":783},"Time the spend to how people actually register. Across 7 million webinar registrations, 49.7% happened in the final seven days and only 16.4% three or more weeks out.",{"item":785,"type":563},"cSMsq_NlTQuOoBFIAOmJwA",{"type":539,"children":787},[788],{"type":542,"value":789},"Livestorm ran this play for its own LinkedIn webinar with Sparkforce. Posts promoting the session were sponsored as Thought Leader Ads and brought in registrants. The webinar reached about 250 registrations, half of them in the final week.",{"type":539,"children":791},[792,794,799,801,806],{"type":542,"value":793},"After the session, ",{"url":795,"type":570,"children":796},"https:\u002F\u002Flivestorm.co\u002Fblog\u002Frepurpose-webinars-into-social-clips",[797],{"type":542,"value":798},"cut the recording into short clips",{"type":542,"value":800},", post them from the speaker's profile, and sponsor the best performers. The complete before, during, and after plan is in our guide to ",{"url":802,"type":570,"children":803},"https:\u002F\u002Flivestorm.co\u002Fblog\u002Fhow-to-run-a-webinar-on-linkedin",[804],{"type":542,"value":805},"running a webinar on LinkedIn",{"type":542,"value":650},{"type":553,"level":554,"children":808},[809],{"type":542,"value":810},"How to measure Thought Leader Ads",{"type":539,"children":812},[813],{"type":542,"value":814},"Measure Thought Leader Ads on the job they do. In a cold layer, most people read without clicking, so a low click count doesn't mean the ad failed.",{"type":599,"style":600,"children":816},[817,826,835],{"type":603,"children":818},[819],{"type":539,"children":820},[821,824],{"type":542,"marks":822,"value":823},[544],"Cold layer:",{"type":542,"value":825}," video views, view rate, engagement, and cost per engagement.",{"type":603,"children":827},[828],{"type":539,"children":829},[830,833],{"type":542,"marks":831,"value":832},[544],"Post quality:",{"type":542,"value":834}," click-through rate above 15%, and above 10% of clicks reaching the landing page.",{"type":603,"children":836},[837],{"type":539,"children":838},[839,842],{"type":542,"marks":840,"value":841},[544],"Downstream:",{"type":542,"value":843}," how many people who engaged later register, attend, or enter pipeline from retargeting.",{"type":539,"children":845},[846,848,853],{"type":542,"value":847},"For the full two-layer model, see our guide to ",{"url":849,"type":570,"children":850},"https:\u002F\u002Flivestorm.co\u002Fblog\u002Flinkedin-lead-generation",[851],{"type":542,"value":852},"LinkedIn lead generation",{"type":542,"value":650},{"type":553,"level":554,"children":855},[856],{"type":542,"value":857},"Thought Leader Ads vs other LinkedIn ad formats",{"item":859,"type":563},"J7SXFCw6QaiLGr0d5lGzUA",{"type":553,"level":554,"children":861},[862],{"type":542,"value":514},{"type":539,"children":864},[865],{"type":542,"value":866},"For most B2B teams, yes, especially for reaching new audiences. They earn attention that branded ads struggle to get, and in a Sparkforce cold-layer ad set they produced around ten times the click-through rate of single image and text ads.",{"type":539,"children":868},[869],{"type":542,"value":870},"They're less useful when you have no credible voices posting regularly, or when the goal is a hard conversion that needs a form. In that case, pair them with Lead Gen Forms or a gated Document Ad in the retargeting layer.",{"type":553,"level":554,"children":872},[873],{"type":542,"value":874},"Get the full LinkedIn playbook",{"type":539,"children":876},[877,879,884],{"type":542,"value":878},"The ",{"url":880,"type":570,"children":881},"https:\u002F\u002Flivestorm.co\u002Fresources\u002Febooks\u002Flinkedin-webinar-playbook",[882],{"type":542,"value":883},"3-Phase LinkedIn Playbook for B2B Webinars",{"type":542,"value":885},", built by Livestorm and Sparkforce, covers every ad format with benchmarks, the Thought Leader Ad tests, and a before, during, and after checklist for your next webinar.",[887,895,902,905,912,921,923],{"__typename":888,"id":562,"image":889,"caption":894},"BlockImageRecord",{"id":890,"alt":468,"url":891,"width":892,"height":893},"GprF1VMpRgiRIqpZCQnL1Q","https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1793029955-capture-d-ecran-2026-10-26-a-16-52-05.png",964,448,"\u003Cp>example of Livestorm Thoughtleader ads\u003C\u002Fp>",{"__typename":896,"id":589,"quoteText":897,"expertName":898,"expertJobTitle":899,"expertCompany":900,"expertPicture":468,"linkLabel":901,"linkUrl":901},"BlockQuoteRecord","Thought leader ads get really high engagement, a lot of click-through rates. It's just natural. It feels less like an ad, and that's why it works really well.","Casper Rouchmann","Founder & CEO","Sparkforce","",{"__typename":903,"id":639,"content":904},"BlockTableRecord","\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Element\u003C\u002Fth>\u003Cth>Rule\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>Creative\u003C\u002Ftd>\u003Ctd>The member&#39;s post, as published\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Headline and intro text\u003C\u002Ftd>\u003Ctd>Can&#39;t be added. Edits must come from the post&#39;s author\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>URL\u003C\u002Ftd>\u003Ctd>Can&#39;t be added. Links in the original post stay clickable when sponsored\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Call-to-action button\u003C\u002Ftd>\u003Ctd>None\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Post types you can promote\u003C\u002Ftd>\u003Ctd>Single image and video posts\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Post types you can&#39;t promote\u003C\u002Ftd>\u003Ctd>Multiple images, polls, and documents\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Campaign objectives\u003C\u002Ftd>\u003Ctd>Brand awareness, engagement, and video views\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Permission\u003C\u002Ftd>\u003Ctd>The author approves the request in LinkedIn, and can revoke it\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>",{"__typename":888,"id":769,"image":906,"caption":911},{"id":907,"alt":908,"url":909,"width":436,"height":910},"MTkoj3JQQ_2iXEa8GNO7Bg","LinkedIn Thought Leader Ads reached an 11.8% CTR, and the 3 tests a post should pass before you sponsor it","https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1793025729-linkedin-thought-leader-ads-ctr-3-tests.png",1350,"Sparkforce's three tests before you put budget behind a post as a Thought Leader Ad.",{"__typename":913,"id":779,"description":914,"video":915},"BlockVideoRecord","Casper Rouchmann (Sparkforce) and Benoit Leggieri (Livestorm) on why Thought Leader Ads win on LinkedIn, with real campaign examples.",{"url":916,"title":917,"provider":918,"providerUid":919,"thumbnailUrl":920,"width":477,"height":478},"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=wMRRVCO8Xlk","LinkedIn Thought Leader Ads: How to Fill a B2B Webinar (with Examples)","youtube","wMRRVCO8Xlk","https:\u002F\u002Fi.ytimg.com\u002Fvi\u002FwMRRVCO8Xlk\u002Fhqdefault.jpg",{"__typename":903,"id":785,"content":922},"\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>When\u003C\u002Fth>\u003Cth>What to sponsor\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>3 to 2 weeks out\u003C\u002Ftd>\u003Ctd>Speakers&#39; posts that tease one insight or one claim from the session\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Final week\u003C\u002Ftd>\u003Ctd>Your heaviest spend: speaker posts with the registration link, plus a \u003Ca href=\"https:\u002F\u002Flivestorm.co\u002Fblog\u002Flinkedin-events-webinar\">LinkedIn Event\u003C\u002Fa>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>After the live\u003C\u002Ftd>\u003Ctd>Speaker clips from the recording, retargeted to people who engaged\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>",{"__typename":903,"id":859,"content":924},"\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Format\u003C\u002Fth>\u003Cth>Best for\u003C\u002Fth>\u003Cth>Watch out for\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>Thought Leader Ads\u003C\u002Ftd>\u003Ctd>Cold audiences, trust, reach through a person\u003C\u002Ftd>\u003Ctd>No CTA button; depends on the author\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Single image ads\u003C\u002Ftd>\u003Ctd>Simple offers, agenda highlights\u003C\u002Ftd>\u003Ctd>Static images blend in: a 3 to 5 second GIF lifts performance 2 to 4x in Sparkforce&#39;s tests\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Video ads\u003C\u002Ftd>\u003Ctd>Speaker previews and teasers\u003C\u002Ftd>\u003Ctd>Keep them short and always subtitled\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Ca href=\"https:\u002F\u002Flivestorm.co\u002Fblog\u002Flinkedin-document-ads\">Document Ads\u003C\u002Fa>\u003C\u002Ftd>\u003Ctd>Gated guides, decks, and reports\u003C\u002Ftd>\u003Ctd>Can&#39;t run as a Thought Leader Ad\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Event Ads\u003C\u002Ftd>\u003Ctd>Promoting a \u003Ca href=\"https:\u002F\u002Flivestorm.co\u002Fblog\u002Flinkedin-events-webinar\">LinkedIn Event\u003C\u002Fa>\u003C\u002Ftd>\u003Ctd>Need a precise audience to justify the cost\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Message Ads\u003C\u002Ftd>\u003Ctd>Personal invites to priority accounts\u003C\u002Ftd>\u003Ctd>Test sending from a speaker profile vs the brand\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>",{"logo":926},{"id":927,"openLinkInNewTabTitle":928,"downloadIconTitle":929,"downloadIconPng":930,"downloadIconSvg":934,"downloadLogoTitle":936,"downloadLogoPng":937,"downloadLogoSvg":942,"visitBrandGuidelinesTitle":944,"visitBrandGuidelinesLink":945},"ALC9MfevTFOtqdGxjir3nA","Open link in new tab","Download Icon",{"alt":931,"height":932,"url":933,"width":932},"Icon in .png format",140,"https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1702040904-livestorm-icon-primary.png",{"url":935},"https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1702040919-livestorm-icon-primary.svg","Download Logo",{"alt":938,"height":939,"url":940,"width":941},"Logo in .png format",63,"https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1702040979-livestorm-logo-primary.png",372,{"url":943},"https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1702040994-livestorm-logo-primary.svg","Visit Brand Guidelines","https:\u002F\u002Fbrand.livestorm.co\u002F",{"allForms":947,"componentCsmSection":1042,"componentForm":1070,"componentEventBanner":1083,"componentPricing":1088,"componentSignupPopup":1132,"global":1183,"openGraph":1195,"softwareApplicationSchema":1199},[948,965,976,984,991,999,1010,1021,1032],{"id":949,"name":950,"slug":951,"formId":952,"redirectUrl":901,"firstStepTitle":953,"firstStepText":954,"lastStepTitle":955,"lastStepText":956,"lastStepCta":957,"gtmEvent":961,"segmentEvent":962,"segmentLabel":963,"segmentWhitelistedProperties":964},"WFjns70TQg6BhSrndeLOuA","Demo","demo","5c4f470d-280b-4686-998d-4b435bce1025","Need a *Livestorm demo*?","Leave your information to schedule a demo with our sales team. We will run you through the Enterprise features and answer your questions.","Thanks, we'll be in touch *soon*!","In the meantime, you can check out [our on-demand product demo](https:\u002F\u002Fapp.livestorm.co\u002Flivestorm\u002Flivestorm-on-demand-webinar\u002F?utm_source=livestorm-website&amp;utm_medium=nav) and get started for free by clicking on the button below.",{"id":958,"slot":959,"slug":960},"32390113","Try Livestorm for free","https:\u002F\u002Fapp.livestorm.co\u002F#\u002Fsignup","event.demoRequested","Demo requested","call","firstname, lastname, email, phone, company, company_size, country",{"id":966,"name":967,"slug":968,"formId":969,"redirectUrl":901,"firstStepTitle":970,"firstStepText":971,"lastStepTitle":972,"lastStepText":973,"lastStepCta":468,"gtmEvent":901,"segmentEvent":901,"segmentLabel":974,"segmentWhitelistedProperties":975},"YvOyYwrFQwuYHGlaSJibBQ","User group","user-group","34f03c1e-a6db-48ac-85b9-b7bc20158b3f","*Livestorm's 10 years event*","Rsvp for Livestorm's 10 years event","Thanks for registering!","Our team will review your registraton and will confirm your participation by email shortly.","User group form","firstname, lastname, company, job_function, email, phone",{"id":977,"name":978,"slug":979,"formId":980,"redirectUrl":901,"firstStepTitle":901,"firstStepText":981,"lastStepTitle":982,"lastStepText":983,"lastStepCta":468,"gtmEvent":901,"segmentEvent":901,"segmentLabel":901,"segmentWhitelistedProperties":901},"Tyv9unF3TiClSxQ9KwjbAw","VIP Calculator","calculator","e7527a4e-e2d0-40e2-b673-401713043e7a","Leave your information so our sales team can get in touch. We will run you through our customer service options and answer your questions.","Thank you!","Our team will contact you soon.",{"id":985,"name":986,"slug":987,"formId":988,"redirectUrl":989,"firstStepTitle":953,"firstStepText":954,"lastStepTitle":901,"lastStepText":901,"lastStepCta":468,"gtmEvent":901,"segmentEvent":962,"segmentLabel":990,"segmentWhitelistedProperties":964},"P-P22GxNSiaBOtm4RTYigA","Watch video","watch-video","1c034198-49d3-4706-a7de-67fdc46dade5","https:\u002F\u002Fapp.livestorm.co\u002Flivestorm\u002Flivestorm-on-demand-demo\u002Flive?s=2574c038-50dc-426d-8b86-899841e6a5fa#\u002Fchat","video",{"id":992,"name":993,"slug":994,"formId":995,"redirectUrl":901,"firstStepTitle":901,"firstStepText":901,"lastStepTitle":901,"lastStepText":901,"lastStepCta":468,"gtmEvent":996,"segmentEvent":997,"segmentLabel":901,"segmentWhitelistedProperties":998},"S8tsEc06S-aLSPRTFYhqkA","Offer","offer","a7793668-0945-4fd1-9174-d2273854da21","event.offerFormSubmitted","Offer form submitted","firstname, lastname, email, country, company, company_size",{"id":1000,"name":1001,"slug":1002,"formId":1003,"redirectUrl":901,"firstStepTitle":1004,"firstStepText":1005,"lastStepTitle":1006,"lastStepText":1007,"lastStepCta":468,"gtmEvent":901,"segmentEvent":901,"segmentLabel":1008,"segmentWhitelistedProperties":1009},"cmv4BjlxQ_StU8KxHIBdaw","Agency application","agency-application","9f281a92-6186-4621-8b6c-7f986838ffdb","Become a *Livestorm Partner Agency*","Fill out this form to apply to Livestorm's agency program, we'll be in touch shortly.","Thank you for your request.","We'll be in touch shortly by email.","Agency application form","firstname, lastname, email, phone, company, website, company_size, country, jobtitle, request",{"id":1011,"name":1012,"slug":1013,"formId":1014,"redirectUrl":901,"firstStepTitle":1015,"firstStepText":1016,"lastStepTitle":1017,"lastStepText":1018,"lastStepCta":468,"gtmEvent":901,"segmentEvent":901,"segmentLabel":1019,"segmentWhitelistedProperties":1020},"PPmjtzaVTFirZ2nu0-S1_A","Agency contact","agency-contact","5de1cf39-b8f3-407d-b6dd-df68c5216940","Get in touch with this agency","Interested in working with this agency? Fill out the following form and we'll make the introductions.","Thank you for your request","We have shared your request for information with the agency.","Agency contact form","firstname, lastname, email, phone, company, website",{"id":1022,"name":1023,"slug":1024,"formId":1025,"redirectUrl":901,"firstStepTitle":1026,"firstStepText":1027,"lastStepTitle":955,"lastStepText":1028,"lastStepCta":1029,"gtmEvent":901,"segmentEvent":901,"segmentLabel":1030,"segmentWhitelistedProperties":1031},"BIv89PycSFaLGl3R_XhpSQ","Agency partner","agency-partner","171f3878-9dc2-404a-bd88-9d0b97d05dfc","Interested in our *partnership program*?","Fill in the following information to register.","In the meantime, you can check out [our on-demand product demo](https:\u002F\u002Fapp.livestorm.co\u002Flivestorm\u002Flivestorm-on-demand-webinar\u002F?utm_source=livestorm-website&utm_medium=nav) and get started for free by clicking on the button below.",{"id":958,"slot":959,"slug":960},"Agency partner 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scalability.",[1047,1050,1053,1056,1059,1062],{"id":1048,"name":1049},"149231078","Dedicated CSM",{"id":1051,"name":1052},"149231079","Shadowing session",{"id":1054,"name":1055},"149231080","Technical Support Consultant",{"id":1057,"name":1058},"149231081","Product Adoption Trainings",{"id":1060,"name":1061},"149231082","Feature Request Escalation",{"id":1063,"name":1064},"149231083","Strategic Planning",{"alt":1066,"height":1067,"url":1068,"width":1069},"CSM Livestorm",973,"https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1687954798-community.png",2160,{"id":1071,"demoOptionTitle":1072,"demoOptionText":1073,"offerSuccessTitle":1074,"offerSuccessText":1075,"offerSuccessCoMarketing":1076,"watchAVideoOptionTitle":1081,"watchAVideoOptionText":1082},"450462","Book a demo","Discuss our Enterprise and Business plans with our salesteam","\u003Cp class=\"text-node\" data-pm-slice=\"1 1 []\">Thank you for downloading this resource!&nbsp;\u003C\u002Fp>","Create a free Livestorm account to 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