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Case study

Jarvis Uses Livestorm To Train & Acquire Customers

Jarvis is a business management solution in SaaS for law firms. With Jarvis, lawyers spend less time managing the firm.
Industry
Legal
Size
11-50
Location
Paris
Usecase
Customer Training

What is Jarvis?

Jarvis is a business management solution in SaaS for law firms. With Jarvis, lawyers spend less time managing the firm. We focus on two main aspects: mobility (with a smartphone app) and data security.

Why are you hosting webinars?

We were looking a for a new channel to train our users. Even if we built Jarvis with the easiest UX in mind, we still have to onboard our customers and show them how the platform works. Before Livestorm, we handled everything over the phone.

Turns out, webinars were not just a good way to train customer but also to capture leads that were not interested in jumping on sales call. They just grab the link via our newsletter or the website and register to get some answers on the product, without the hassle of talking to a sales rep.

Now, we are working on top-of-the-funnel webinars, with broader topics such as business management strategy, less focused on the product itself.

Why did you choose Livestorm?

Simplicity. Livestorm is super easy to use. When you reach a low-tech audience like ours, you need a simple solution. We never had negative feedback on the product.

Livestorm makes it easy to connect to a room, this is why we are always sure to get a maximum attendance rate. We often think that only 20%-30% of our registrants will eventually show up but we usually get around 5O%-60% of them.

What advice would you give to someone who never hosted webinars?

Be concise. We try to keep the presentation below 20-30 min. We also never use Powerpoint, they are too boring, we would rather interact with our audience as much as we can. This is why we usually have our webcam on and only share our screen.

We also take the time to present the company, our customers want to get to know us and know how we work. We create a stronger connection this way.

Our competitors also do webinars, only once a month and around specific aspects of their software. We try to stand out from the crowd with our ton and the topics we cover.

How do you promote your webinars ?

At each interaction with a lead or a customer, we push our webinars. Customers like that we provide an email support and webinars. They like that they can jump on a session and start asking question directly to someone from the team.

We also use Intercom to send a popup to our customers a few days before the webinar with the link to register. This has been our best channel based on conversion rate.

On utilise également Intercom pour envoyer une popup à nos clients quelques jours avant la date du webinar, et les inviter à s'inscrire. C'est ce qui marche le mieux en général.

Simplicity. Livestorm is super easy to use. When you reach a low-tech audience like ours, you need a simple solution.
Coralie Lohéac
Product Owner

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