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Inc.",{"enMeta":2489,"frMeta":2491,"esMeta":2493,"allCustomerStories":2495,"allIndustries":6007,"allLocations":6016,"allQuotesWithFilter":6022,"allResourceTypes":6177,"allSizes":6207,"allUseCases":6211,"componentCertification":6221,"componentDemo":6264,"componentGetStarted":6269,"componentGlobal":6274,"componentMedalsGrid":6276,"componentReviews":6287,"componentSmallCallToAction":6291,"home":6302,"page":6304},{"count":2490},31,{"count":2492},26,{"count":2494},20,[2496,2638,2760,2896,2982,3062,3153,3264,3380,3488,3581,3666,3778,3855,3965,4066,4142,4217,4292,4409,4507,4588,4691,4848,4986,5149,5280,5434,5572,5739,5886],{"id":2497,"alternativeVersions":2498,"updatedAt":2526,"publishedAt":2527,"trackName":1476,"trackingBreadcrumbTitle":1476,"structuredData":2528,"isOfTypeExample":1480,"industry":2529,"location":2532,"size":2535,"useCases":2538,"color":2543,"video":1480,"image":2545,"logo":2550,"highlightedKeyNumbers":2553,"title":2554,"description":2555,"name":2556,"quote":2557,"avatar":2558,"author":2562,"position":2563,"downloadTitle":2564,"downloadText":1476,"downloadCta":2565,"downloadPdf":1480,"content":2566,"relatedResources":2588,"slug":2637},"309211",[2499,2507,2513,2520],{"locale":2500,"value":2501},"de",[2502,2504,2506],{"__typename":2503},"TextRecord",{"__typename":2505},"ContentFavoriteFeatureRecord",{"__typename":2503},{"locale":2508,"value":2509},"en",[2510,2511,2512],{"__typename":2503},{"__typename":2505},{"__typename":2503},{"locale":2514,"value":2515},"es",[2516,2517,2519],{"__typename":2503},{"__typename":2518},"ImageRecord",{"__typename":2503},{"locale":2521,"value":2522},"fr",[2523,2524,2525],{"__typename":2503},{"__typename":2505},{"__typename":2503},"2025-01-22T14:05:19+01:00","2019-02-12T20:05:51+01:00",[],{"id":2530,"name":2531},"73983188","Others",{"id":2533,"name":2534},"81862277","EMEA",{"id":2536,"name":2537},"81862217","Corporation",[2539,2540,2541,2542],{"id":2177,"name":2179},{"id":2196,"name":2198},{"id":2182,"name":2186},{"id":2189,"name":2193},{"hex":2544},"#293368",{"alt":2546,"height":2547,"url":2548,"width":2549},"wpp thumb",780,"https://livestorm.imgix.net/1127/1528468092-wpp.png",1140,{"alt":2551,"height":1683,"url":2552,"width":1685},"WPP logo","https://livestorm.imgix.net/1127/1624030881-wpp.png","3x more replay views","WPP Builds its Internal Knowledge Base with Livestorm ","Poppy Acton, Global Account Manager, explains how WPP uses Livestorm to train hundreds of thousands of employees internally through webinars. ","WPP","Livestorm is really easy to use and offers a lot of customization.  We are very happy with the visual rendering and the user experience.",{"alt":2559,"height":2560,"url":2561,"width":2560},"Poppy Acton Davis WPP",178,"https://livestorm.imgix.net/1127/1528389567-poppy-wpp.jpeg","Poppy Acton Davis","Global Account Manager","Download this story","Download now",[2567,2570,2585],{"__typename":2503,"id":2568,"text":2569},"309763","## About **WPP**\n\nWPP is a multinational that brings together more than 400 communication and advertising agencies around the world. WPP is a leader in the field of communication services, thanks to its network of agencies. \n\nWPP employs more than 200,000 people in 112 different countries. \n\n## Adoption: customization and ease of use \n\nPoppy's objective was to extend the webinars across the group in order to train its employees. For proper adoption of the [webinar platform](https://livestorm.co/webinar-software) he needed stable and easy-to-use software. \n\nPoppy tested several tools and became interested in Livestorm because of its ease of use compared to other solutions on the market. She explains, \n\n>Ease of use is often conflated with a minimalist approach, but Livestorm is a powerful and well-designed tool.\n\nThe WPP teams appreciate the flexibility provided by Livestorm in terms of customization. In particular, Poppy likes the email, registration page, and event room customization features. She adds, \n\n>I am very satisfied with the visual rendering and the user experience. \n\n## Objective: internal training of employees \n\nWPP needed support to exploit knowledge internally and share expertise with thousands of employees, as well as group partners.\n\nPoppy explains, \"We have over 200,000 communication and media professionals. Every day they generate new communication ideas, they experiment and are at the cutting edge of their craft. We wanted our decision makers to be able to discover these techniques and network with the whole group. Webinars are the perfect channel: our agencies can participate anytime, anywhere.\" \n\nPoppy and her team, therefore, invite employees who have made an impression with their work to share their experience during an internal webinar. WPP builds a true library of internal knowledge thanks to these [training webinars](https://livestorm.co/use-cases/webinar-employee-onboarding).",{"__typename":2505,"id":2571,"features":2572},"147475518",[2573,2577,2581],{"id":2574,"title":2575,"text":2576},"94281299","Questions and Answers","Centralize audience questions and answer them through a tab in the event room.",{"id":2578,"title":2579,"text":2580},"94282335","On-demand events","Create on-demand events that participants can join and watch at any time. ",{"id":2582,"title":2583,"text":2584},"94297106","Analytics","Analyze your events’ engagement data with our powerful reports built into the dashboard.",{"__typename":2503,"id":2586,"text":2587},"147475526","The WPP teams noticed that the **learning curve** is very fast on Livestorm. Poppy explains: \n\n>Livestorm allows you to configure and duplicate an event in one click. This is a significant time saver! \n\nIn addition, for WPP, the value of these [internal training webinars](https://livestorm.co/use-cases/webinar-employee-onboarding) also lies in the question-and-answer sessions that take place at the end of the event. Poppy therefore appreciates the **features related to questions and answers** on Livestorm, such as the following:\n\n* Questions tab, which is separate from the chat\n* Question upvote feature\n* Live reply feature\n* Ability to sort questions\n* Write response feature\n\nAdditionally, Poppy has noticed that webinar hosts are then approached by their colleagues to continue the discussion. She assures, \"These training webinars create conversations after the fact, which is exactly the goal\". \n\nAfter the webinar, the recording and the presentation are sent to the participants. The training courses are also  available on demand, which makes it possible to feed the internal knowledge base by creating \"evergreen\" content.   Poppy explains, \n\n>We have, on average, three times more replay downloads than participants. Therefore, our events have true long-term life.\n\nThe WPP teams are able to track performance thanks to **Livestorm's dashboard**. With source tracking, Poppy knows exactly which content is the most popular. The webinar experience is therefore not limited to live streaming but also lasts over time. \n\nIn the months to come, WPP will continue to use Livestorm for its **internal training webinars**, in order to nurture its knowledge base. Following the success of this format and many requests from her colleagues, Poppy will create a webinar to explain how to set up a webinar strategy on Livestorm.\n\nTo get the same results as WPP, [create a free account on Livestorm now](https://app.livestorm.co/#/signup).",[2589,2610,2620],{"__typename":2083,"id":2590,"backgroundImage":2591,"image":2595,"shortTitle":2601,"shortDescription":2602,"resourceTopic":2603,"resourceType":2605,"slug":2609},"10518749",{"alt":2592,"height":2593,"url":2594,"width":2593},"White background 3D wave",1296,"https://livestorm.imgix.net/1127/1629970213-pattern-square-white.png",{"alt":2596,"height":2597,"title":2598,"url":2599,"width":2600},"Guide to organising webinars from A to Z, Livestorm webcam",794,"Livestorm's Guide to Webinars","https://livestorm.imgix.net/1127/1740475558-guide-to-webinars_revamp_en.png",1123,"Livestorm’s Guide to Webinars  ","Get the most out of webinars. Learn how to set up great webinars, promote them, and follow up on your leads.",{"id":2604,"name":2136},"23823614",{"id":2606,"color":1855,"cta":1612,"icon":2607,"name":2608},"23823619",{"id":1871,"name":1872},"Ebooks","webinar-crash-course",{"__typename":2611,"id":2612,"backgroundImage":2613,"shortTitle":2616,"shortDescription":2617,"resourceTopic":2618,"slug":2619},"QuizRecord","51181923",{"alt":2614,"height":2593,"url":2615,"width":2593},"Quiz Card: how engaging are your events?","https://livestorm.imgix.net/1127/1631020447-how-engaging-are-your-online-events.jpg","Video Engagement Quiz","Are your event attendees dozing off? Have you reached online event fatigue? Take this quiz to see where you stand and get actionable tips to make your events highly engaging! ",{"id":2604,"name":2136},"video-engagement-quiz",{"__typename":2083,"id":2621,"backgroundImage":2622,"image":2625,"shortTitle":2631,"shortDescription":2632,"resourceTopic":2633,"resourceType":2634,"slug":2636},"18153309",{"alt":2623,"height":2593,"url":2624,"width":2593},"Bkack pattern background with livestorm waves","https://livestorm.imgix.net/1127/1629970209-pattern-square-black.png",{"alt":2626,"height":2627,"title":2628,"url":2629,"width":2630},"30 webinar promotion tactics",2480,"Webinar promotion handbook - 2025","https://livestorm.imgix.net/1127/1744636830-webinar-promotion-handbook.jpg",3508,"Webinar Promotion Handbook","Everything you need to promote your webinars and increase attendance.",{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":2635,"name":2608},{"id":1871,"name":1872},"online-event-promotion","wpp",{"id":2639,"alternativeVersions":2640,"updatedAt":2676,"publishedAt":2677,"trackName":1476,"trackingBreadcrumbTitle":1476,"structuredData":2678,"isOfTypeExample":1480,"industry":2679,"location":2681,"size":2684,"useCases":2687,"color":2689,"video":1480,"image":2691,"logo":2694,"highlightedKeyNumbers":2697,"title":2698,"description":2699,"name":2700,"quote":2701,"avatar":2702,"author":2705,"position":2706,"downloadTitle":2564,"downloadText":1476,"downloadCta":2565,"downloadPdf":1480,"content":2707,"relatedResources":2758,"slug":2759},"92914",[2641,2652,2662,2667],{"locale":2500,"value":2642},[2643,2644,2646,2647,2648,2649,2650,2651],{"__typename":2503},{"__typename":2645},"ContentKeyNumberRecord",{"__typename":2503},{"__typename":2505},{"__typename":2518},{"__typename":2503},{"__typename":2518},{"__typename":2503},{"locale":2508,"value":2653},[2654,2655,2656,2657,2658,2659,2660,2661],{"__typename":2503},{"__typename":2645},{"__typename":2503},{"__typename":2505},{"__typename":2518},{"__typename":2503},{"__typename":2518},{"__typename":2503},{"locale":2514,"value":2663},[2664,2665,2666],{"__typename":2503},{"__typename":2518},{"__typename":2503},{"locale":2521,"value":2668},[2669,2670,2671,2672,2673,2674,2675],{"__typename":2503},{"__typename":2645},{"__typename":2503},{"__typename":2505},{"__typename":2503},{"__typename":2518},{"__typename":2503},"2025-01-22T14:27:53+01:00","2019-02-15T09:35:27+01:00",[],{"id":2680,"name":1834},"73983169",{"id":2682,"name":2683},"73775379","France",{"id":2685,"name":2686},"73775299","SMB",[2688],{"id":2196,"name":2198},{"hex":2690},"#2F70D7",{"alt":2692,"height":2547,"url":2693,"width":2549},"payfit offices thumbnail image","https://livestorm.imgix.net/1127/1505222565-payfit-thumb.png",{"alt":2695,"height":1683,"url":2696,"width":1685},"PayFit logo","https://livestorm.imgix.net/1127/1624029890-payfit.png","75% participation rate","PayFit Increases the Productivity of Its Sales Team by Tenfold","Clement Spiers, Lead Generation Manager, explains how PayFit uses Livestorm to create product demo webinars to increase the productivity of the Sales team.","PayFit","Livestorm offered an alternative to our 1:1 demos and helped us acquire new customers. We also saw much more engagement as a result!",{"alt":2703,"height":1619,"url":2704,"width":1619},"Clement Spiers PayFit","https://livestorm.imgix.net/1127/1505223008-clement.jpg","Clement Spiers","Lead Generation Manager",[2708,2711,2723,2726,2738,2745,2748,2755],{"__typename":2503,"id":2709,"text":2710},"146472726","## About **PayFit**\n\nPayFit is a payroll and human resources management solution that makes it easy to create and track time off, expense reports, and payslips. PayFit is used by over 9,000 companies worldwide.",{"__typename":2645,"id":2712,"title":2713,"keyNumbers":2714},"146472729","Results seen with Livestorm",[2715,2719],{"id":2716,"title":2717,"text":2718},"146472727","75%","participation rate",{"id":2720,"title":2721,"text":2722},"146472728","70","average questions per webinar",{"__typename":2503,"id":2724,"text":2725},"146472730","## **Adoption**: maximum engagement on Livestorm\n\nClement was looking for a platform that would allow him to do [product demonstrations](https://livestorm.co/use-cases/product-demo-webinar-software) in a group setting. *His goal?* Invite not-yet-qualified prospects to demo webinars to allow the Sales team to focus only on the most promising ones. He recalls:\n\n>In the past, we had organized a Facebook Live to demonstrate the product. But we quickly realized that it wasn't \"professional\" enough for our needs.\n\nThe PayFit Marketing team wanted a professional webinar platform that offered a lot of engagement features. So they naturally turned to Livestorm. Clement remarks: \n\n>We noticed right away that on Livestorm, participants comment a lot more. They are much more engaged.\n\n## **Objective**: create an alternative to individual demos\n\nLivestorm allowed PayFit to do both acquisition and to offer an alternative to individual demos.\n\nClement explains that webinars allow them to host an initial, larger [product demos](https://livestorm.co/use-cases/product-demo-webinar-software), to qualify prospects who are not yet ready to create an account or register for an individual demo.\n\nThese product demo webinars serve to pre-qualify prospects and save the Sales team time. One-on-one demos continue to be part of the sales process, but come into play later in the qualification process.\n\n## Their favorite **features**",{"__typename":2505,"id":2727,"features":2728},"146472731",[2729,2730,2734],{"id":2582,"title":2583,"text":2584},{"id":2731,"title":2732,"text":2733},"94297115","CRM integrations","Sync your data easily thanks to our native integrations with Salesforce, HubSpot, and more.",{"id":2735,"title":2736,"text":2737},"94297077","Embeddable Registration widget","Embed a registration form on any webpage to capture more registrants.",{"__typename":2518,"id":2739,"image":2740},"97748",{"alt":2741,"height":2742,"url":2743,"width":2744},"payfit offices",1335,"https://livestorm.imgix.net/1127/1505223897-payfit.jpg",2000,{"__typename":2503,"id":2746,"text":2747},"97750","## **Reporting** features\n\nClement particularly appreciates the **reporting features** of Livestorm. The integrated dashboard gives him an immediate overview of the number of registrants and participants: PayFit generates an average of **80 registrations** for its demo webinars, **with a 75% participation rate**! Using Livestorm's data, Clement also noticed that attendees tended to stay throughout the entire duration of the webinar.\n\nAt the end of the webinar, PayFit uses the attendance data and **CRM integrations** to assign contacts to different campaigns: those who did not attend the webinar are redirected to another session and those who did attend are sent to the Sales team.\n\n## **Promotion and engagement** features\n\nIn addition, the PayFit team uses the Livestorm **widget** to promote their webinars on their website and generate registrations. In parallel, Clement also promotes their events through paid advertising channels. He comments: \"Re-marketing campaigns on Facebook Ads work particularly well\".\n\nDuring the webinar, the Marketing teams appreciate the many engagement features of Livestorm. Clement is an avid user of the **Q&A notification feature**. He notes:\n\n>What participants love is all the interaction on Livestorm and taking the time to answer their questions.\n\n## Diversifying the **usage** of Livestorm\n\nFollowing this success on the French webinars, the PayFit teams are now organizing their demo webinars in several languages (in Spanish, for example, as seen below).",{"__typename":2518,"id":2749,"image":2750},"146472826",{"alt":2751,"height":2752,"url":2753,"width":2754},"PayFit product demo",1346,"https://livestorm.imgix.net/1127/1676372968-payfit-product-demo.png",1382,{"__typename":2503,"id":2756,"text":2757},"146472827","In addition, beyond [product demos](https://livestorm.co/use-cases/product-demo-webinar-software), the Marketing team also uses Livestorm to create content webinars. PayFit invites experts to its webinars to answer participants' questions on legal news. Clement describes:\n\n>It is very reassuring for the participants to know that behind PayFit, there is a real expertise!\n\nAnd it works! PayFit's latest legal news webinars have gathered more than 700 participants with an average of 70 questions.\n\nIn the coming months, the PayFit marketing team will continue to re-produce this winning combination of content and product demonstration webinars.\n\nTo get the same results as PayFit, [create a free account on Livestorm](https://app.livestorm.co/#/signup/) now.",[],"payfit",{"id":2761,"alternativeVersions":2762,"updatedAt":2798,"publishedAt":2799,"trackName":1476,"trackingBreadcrumbTitle":1476,"structuredData":2800,"isOfTypeExample":1480,"industry":2801,"location":2802,"size":2803,"useCases":2804,"color":2808,"video":1480,"image":2810,"logo":2814,"highlightedKeyNumbers":2817,"title":2818,"description":2819,"name":2820,"quote":2821,"avatar":2822,"author":2825,"position":2826,"downloadTitle":2564,"downloadText":1476,"downloadCta":2565,"downloadPdf":1480,"content":2827,"relatedResources":2879,"slug":2895},"980477",[2763,2774,2785,2787],{"locale":2500,"value":2764},[2765,2766,2767,2768,2769,2770,2771,2772,2773],{"__typename":2503},{"__typename":2645},{"__typename":2503},{"__typename":2518},{"__typename":2503},{"__typename":2518},{"__typename":2503},{"__typename":2505},{"__typename":2503},{"locale":2508,"value":2775},[2776,2777,2778,2779,2780,2781,2782,2783,2784],{"__typename":2503},{"__typename":2645},{"__typename":2503},{"__typename":2518},{"__typename":2503},{"__typename":2518},{"__typename":2503},{"__typename":2505},{"__typename":2503},{"locale":2514,"value":2786},[],{"locale":2521,"value":2788},[2789,2790,2791,2792,2793,2794,2795,2796,2797],{"__typename":2503},{"__typename":2645},{"__typename":2503},{"__typename":2518},{"__typename":2503},{"__typename":2518},{"__typename":2503},{"__typename":2505},{"__typename":2503},"2025-01-22T14:19:28+01:00","2019-05-17T17:09:25+02:00",[],{"id":2680,"name":1834},{"id":2682,"name":2683},{"id":2685,"name":2686},[2805,2806,2807],{"id":2158,"name":2162},{"id":2165,"name":2169},{"id":2177,"name":2179},{"hex":2809},"#6600FF",{"alt":1480,"height":2811,"url":2812,"width":2813},3285,"https://livestorm.imgix.net/1127/1558618774-spendesk-story-thumbnail-team.png",4926,{"alt":2815,"height":1683,"url":2816,"width":1685},"Spendesk logo","https://livestorm.imgix.net/1127/1624030179-spendesk.png","300+ webinar participants","Spendesk Uses Livestorm for Internal and External Events","Adrien Gaucher, Sales Manager, explains how Spendesk uses Livestorm for its product demos, marketing webinars, customer trainings and company meetings.","Spendesk","With Livestorm, the attendance duration is high: 99% of our participants on our product demos stayed for the entire event.",{"alt":1480,"height":2823,"url":2824,"width":2823},200,"https://livestorm.imgix.net/1127/1558107451-adrien.jpeg","Adrien Gaucher","Account Manager",[2828,2831,2842,2845,2852,2855,2861,2864,2876],{"__typename":2503,"id":2829,"text":2830},"998530","## About **Spendesk**\n\nSpendesk is a platform that allows companies to easily manage and pay their business expenses. With this solution, companies can have access to payment cards, expense reports, budgets, and pre-accounting in one place. Spendesk is used by over 3,500 companies worldwide.",{"__typename":2645,"id":2832,"title":2713,"keyNumbers":2833},"146773649",[2834,2838],{"id":2835,"title":2836,"text":2837},"146773647","300+","webinar participants",{"id":2839,"title":2840,"text":2841},"146773648","4","different use cases",{"__typename":2503,"id":2843,"text":2844},"998586","## **Adoption**: the HubSpot and Livestorm integration\n\nSpendesk chose to use Livestorm's [webinar platform](https://livestorm.co/webinar-software) because of its powerful [HubSpot integration](https://livestorm.co/integrations/hubspot).\n\nFor certain events, Spendesk teams create the registration page on HubSpot and use **a Livestorm form to capture contacts**. Contact registration and engagement **data is then automatically synced** between Livestorm's video engagement platform and HubSpot's CRM.\n\nIn addition, Livestorm's ease of use also made a difference compared to other webinar software. Adrien explains,\n\n>Livestorm allowed us to get started very quickly: we did our first webinar in less than 2 days!\n\n\n## **Goal**:  one tool for all teams\n\nAdrien explains that his sales team first used Livestorm for [product demos](https://livestorm.co/use-cases/product-demo-webinar-software). The use of Livestorm then gradually diversified to many other use cases.\n\n### 1. Livestorm for **product demos**\n\nAt the beginning of this project, Adrien needed a webinar platform to create product demos in groups and save time for the [Sales team](https://livestorm.co/teams/sales).\n\nHe noticed that some of his prospects were small accounts who wanted to get a preview of the platform, without going through a sales meeting. Therefore, rather than creating dozens of personalized sessions for all these prospects, Adrien set up a bi-monthly 30-minute [product demo](https://livestorm.co/use-cases/product-demo-webinar-software) webinar.",{"__typename":2518,"id":2846,"image":2847},"998585",{"alt":2848,"height":2849,"url":2850,"width":2851},"Spendesk event",2120,"https://livestorm.imgix.net/1127/1677749427-spendesk_event.png",2880,{"__typename":2503,"id":2853,"text":2854},"146773650","These product demo webinars aimed at small, low-qualified accounts have provided considerable time savings for the Sales teams, who have been able to refocus on key accounts. Adrien was pleasantly surprised to see immediate success: these product demo webinars allowed him to **sign at least one customer per session**.\n\nAs time went by, Spendesk's offer evolved and the sales cycles became more complex. Therefore, the Sales team started using Livestorm for professional, [on-demand demos](https://livestorm.co/webinar-software/on-demand-webinars). Adrien explains,\n\n>We have deals with 15 people in the decision chain. Sales people use Livestorm to give on-demand demos to team members who are on the deal but don't have time to meet in person.\n\n### 2. Livestorm for **content webinars**\n\nFollowing the product demos organized by the Sales team, the [Marketing team](https://livestorm.co/teams/marketing) started creating content webinars.\n\nAdrien explains that these marketing webinars are usually organized in partnership with other companies (like Travelperk and Payfit). This increases the visibility of the webinars and allows them to reach a wider audience.\n\nThese marketing webinars are organized less frequently, but they gather more participants: **300 people on average** per webinar.\n\n### 3. Livestorm for **onboarding and customer training**\n\nAfter the marketing webinars, Spendesk went even further! Their [Customer Success team](https://livestorm.co/teams/customer-success) began using Livestorm for onboarding and customer training sessions.\n\nThis team creates digestible (20 minutes maximum) but recurring [customer training](https://livestorm.co/use-cases/webinar-software-customer-training) sessions. New customers can join them to discover how to get started with Spendesk in just a matter of minutes.",{"__typename":2518,"id":2856,"image":2857},"998587",{"alt":1480,"height":2858,"url":2859,"width":2860},800,"https://livestorm.imgix.net/1127/1558619558-desk-spendesk.jpg",1200,{"__typename":2503,"id":2862,"text":2863},"146786065","### 4. Livestorm for **company meetings**\n\nLast but not least, the Spendesk [HR team](https://livestorm.co/teams/human-resources) started to organize both internal and external meetings (or \"all-hands\" meetings) using Livestorm. Adrien comments:\n\n>Livestorm allows us to easily disseminate information, bring up questions, and, above all, share the replay to make the meeting accessible on-demand.",{"__typename":2505,"id":2865,"features":2866},"146786105",[2867,2871,2872],{"id":2868,"title":2869,"text":2870},"94297074","Custom asset branding","Easily customize the branding of your registration pages, emails, and event room.",{"id":2731,"title":2732,"text":2733},{"id":2873,"title":2874,"text":2875},"94281301","Polls","Engage your audience with fully customizable polls and access the results in real-time.",{"__typename":2503,"id":2877,"text":2878},"146786166","Adrien's favorite features are the live **engagement features**, such as online chat, questions, and polls.\n\nHe finds that these features allow him to organize very interactive webinars. Adrien's goal is to make participants feel like they are face to face with the webinar presenter. He explains,\n\n>When a participant asks a question, I answer as if I know the person and they were in the room with me. I also use their first name to address them.\n\nAdrien recommends waiting a minute or two before starting the webinar and asking participants to introduce themselves in the chat. This helps to \"break the ice\".\n\nAs for the marketing team, they appreciate the branding features that allow them to personalize emails, registration pages, and the event room.\n\nIn addition, the CRM integration with HubSpot is very useful for the marketing team to synchronize Livestorm's participation and engagement data with the contact data in HubSpot.\n\nIn the coming months, Spendesk will continue to use Livestorm for its internal and external communication.\n\nTo get the same results as Spendesk, [create a free account on Livestorm now](https://app.livestorm.co/#/signup).",[2880,2886,2889],{"__typename":2083,"id":2590,"backgroundImage":2881,"image":2882,"shortTitle":2601,"shortDescription":2602,"resourceTopic":2883,"resourceType":2884,"slug":2609},{"alt":2592,"height":2593,"url":2594,"width":2593},{"alt":2596,"height":2597,"title":2598,"url":2599,"width":2600},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":2885,"name":2608},{"id":1871,"name":1872},{"__typename":2611,"id":2612,"backgroundImage":2887,"shortTitle":2616,"shortDescription":2617,"resourceTopic":2888,"slug":2619},{"alt":2614,"height":2593,"url":2615,"width":2593},{"id":2604,"name":2136},{"__typename":2083,"id":2621,"backgroundImage":2890,"image":2891,"shortTitle":2631,"shortDescription":2632,"resourceTopic":2892,"resourceType":2893,"slug":2636},{"alt":2623,"height":2593,"url":2624,"width":2593},{"alt":2626,"height":2627,"title":2628,"url":2629,"width":2630},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":2894,"name":2608},{"id":1871,"name":1872},"spendesk",{"id":2897,"alternativeVersions":2898,"updatedAt":2921,"publishedAt":2922,"trackName":1476,"trackingBreadcrumbTitle":1476,"structuredData":2923,"isOfTypeExample":1480,"industry":2924,"location":2926,"size":2927,"useCases":2928,"color":2930,"video":1480,"image":2932,"logo":2934,"highlightedKeyNumbers":2938,"title":2939,"description":2940,"name":2941,"quote":2942,"avatar":2943,"author":2945,"position":2946,"downloadTitle":2564,"downloadText":1476,"downloadCta":2565,"downloadPdf":1480,"content":2947,"relatedResources":2980,"slug":2981},"50199",[2899,2907,2912],{"locale":2508,"value":2900},[2901,2902,2903,2904,2905,2906],{"__typename":2503},{"__typename":2503},{"__typename":2505},{"__typename":2503},{"__typename":2518},{"__typename":2503},{"locale":2514,"value":2908},[2909,2910,2911],{"__typename":2503},{"__typename":2518},{"__typename":2503},{"locale":2521,"value":2913},[2914,2915,2916,2917,2918,2919,2920],{"__typename":2503},{"__typename":2645},{"__typename":2503},{"__typename":2505},{"__typename":2503},{"__typename":2518},{"__typename":2503},"2023-02-17T13:52:35+01:00","2019-02-15T09:52:11+01:00",[],{"id":2925,"name":1848},"73775270",{"id":2682,"name":2683},{"id":2685,"name":2686},[2929],{"id":2165,"name":2169},{"hex":2931},"#5EB1B5",{"alt":1480,"height":2547,"url":2933,"width":2549},"https://livestorm.imgix.net/1127/1503493607-tasty-thumb.png",{"alt":2935,"height":2936,"url":2937,"width":1685},"AB Tasty logo",193,"https://livestorm.imgix.net/1127/1624028023-abtasty.png","5 webinars per month","How AB Tasty Trains 200+ Customers at a Time","Anthony Brebion, Product Marketing Manager, explains how AB Tasty uses Livestorm to create continuous customer training.","AB Tasty","What I found interesting with Livestorm was the fact there was nothing to install, that everything was web-based. The ease-of-use and UX were also a big plus. It is really efficient.",{"alt":1480,"height":1619,"url":2944,"width":1619},"https://livestorm.imgix.net/1127/1503478393-anthony-abtasty.jpg","Anthony Brebion","Product Marketing Manager",[2948,2951,2954,2969,2972,2977],{"__typename":2503,"id":2949,"text":2950},"89549","## About **AB Tasty**\n\n[AB Tasty](https://www.abtasty.com/) is a conversion optimization software. They offer solutions such as AB tests, user experience personalization, and campaign tools to re-engage your users. The company has over 300 employees in France and the United States.\n\n## **Adoption**: accessibility without downloading\n\nBefore adopting Livestorm, AB Tasty was using [GoToWebinar](https://livestorm.co/webinar-software-comparison/livestorm-vs-gotowebinar); however, Anthony was needed a platform that was accessible via a browser and did not require downloading.\n\nAnthony immediately liked the user experience and ease of use of Livestorm. He adds:\n\n>Livestorm's interface is modern and all the features we expected are there!\n\n\n## **Objective**: continuous customer training\n\nAnthony explains that AB Tasty is positioned for large accounts and the company therefore relies heavily on customer support. However, as the customer base grew, it was difficult to maintain the level of knowledge about the product, especially because of the turnover within their customers' teams.\n\nAB Tasty therefore chose to set up continuous [training through webinars](https://livestorm.co/use-cases/webinar-software-customer-training), in order to avoid loss of information.\n\nToday, AB Tasty's webinars are led by the consultants who manage the client relationship throughout the year. They are the ones who determine the content, with a 5-month backlog and 12 topics to cover. These topics follow the steps of using the AB Tasty platform. Anthony adds:\n\n>Each time, we have a number of registrations that shows a real demand for training.\n\nIn fact, these customer training webinars bring together an average of over 200 customers for each session!",{"__typename":2503,"id":2952,"text":2953},"89550","## Their favorite **features**",{"__typename":2505,"id":2955,"features":2956},"146443680",[2957,2961,2965],{"id":2958,"title":2959,"text":2960},"94297085","Registration pages","Easily create and customize registration pages that are optimized for conversion.",{"id":2962,"title":2963,"text":2964},"94297072","Email cadences","Unlimited customized reminders and follow-up emails. Use templates, text, or custom HTML.",{"id":2966,"title":2967,"text":2968},"94281246","Browser-based","Connect to the event directly from a browser without downloading software.",{"__typename":2503,"id":2970,"text":2971},"146443681","AB Tasty's teams uses Livestorm's customizable registration pages for their customer trainings and this saves them a lot of time.\n\nAnthony recommends being clever with the description and the tagline of the webinar to generate a maximum number of registrants. Segmentation and targeting (by vertical or by industry) are also important in order to have content that meets the expectations of the participants.",{"__typename":2518,"id":2973,"image":2974},"89551",{"alt":2975,"height":2858,"url":2976,"width":2860},"ab tasty offices","https://livestorm.imgix.net/1127/1503482296-large_ab-tasty-offres-emploi_4f59a22a-086e-477f-9774-282f9651ba89.jpg",{"__typename":2503,"id":2978,"text":2979},"146443736","The level of expertise can also be an interesting segmentation criterion, which Anthony recommends exploring.\n\nIn addition to the registration pages, the AB Tasty teams particularly like Livestorm's **email cadences**. These email reminder cadences help maximize the participation rate for [training webinars](https://livestorm.co/use-cases/webinar-software-customer-training). Several automatic emails can be sent before the webinar starts, meaning the consultants do not have to worry about anything!\n\nAB Tasty's trick? Its main promotions channel is emailing their client base, but consultants also include a link to the training webinars in their email signature to increase visibility.\n\n## Diversifying the **usage** of Livestorm\n\nInitially, Livestorm was mainly used by the consulting team for [customer training](https://livestorm.co/use-cases/webinar-software-customer-training), but its use gradually spread to the marketing department for several types of events.\n\nIndeed, the marketing team also started using Livestorm for:\n\n* Content webinars\n* Product launch webinars\n* Case study webinars\n\nAll these events are organized in both French and English on [Livestorm's webinar platform](https://livestorm.co/webinar-software). AB Tasty is now reaching more than 400 prospects or customers per month through its webinars strategy.\n\nIn the coming months, AB Tasty will continue to use Livestorm for its marketing webinars and customer training.\n\nTo get the same results as AB Tasty, [create a free account on Livestorm now](https://app.livestorm.co/#/signup).",[],"ab-tasty",{"id":2983,"alternativeVersions":2984,"updatedAt":3005,"publishedAt":3006,"trackName":1476,"trackingBreadcrumbTitle":1476,"structuredData":3007,"isOfTypeExample":1480,"industry":3008,"location":3009,"size":3010,"useCases":3013,"color":3015,"video":1480,"image":3017,"logo":3020,"highlightedKeyNumbers":3023,"title":3024,"description":3025,"name":3026,"quote":3027,"avatar":3028,"author":3029,"position":3031,"downloadTitle":2564,"downloadText":1476,"downloadCta":2565,"downloadPdf":1480,"content":3032,"relatedResources":3045,"slug":3061},"307509",[2985,2990,2997],{"locale":2508,"value":2986},[2987,2988,2989],{"__typename":2503},{"__typename":2505},{"__typename":2503},{"locale":2514,"value":2991},[2992,2993,2994,2995,2996],{"__typename":2503},{"__typename":2518},{"__typename":2503},{"__typename":2518},{"__typename":2503},{"locale":2521,"value":2998},[2999,3000,3001,3002,3004],{"__typename":2503},{"__typename":2505},{"__typename":2503},{"__typename":3003},"ContentQuoteRecord",{"__typename":2503},"2023-03-26T23:33:26+02:00","2019-02-15T09:41:30+01:00",[],{"id":2925,"name":1848},{"id":2682,"name":2683},{"id":3011,"name":3012},"73775287","Startup",[3014],{"id":2172,"name":2174},{"hex":3016},"#F8AD39",{"alt":3018,"height":2547,"url":3019,"width":2549},"mailjet team","https://livestorm.imgix.net/1127/1528126323-mj-thumb.png",{"alt":3021,"height":1683,"url":3022,"width":1685},"Mailjet logo","https://livestorm.imgix.net/1127/1624029223-mailjet.png","100+ leads generated","How Mailjet uses Livestorm To Generate Qualified Leads","Miles De Paul, Marketing Manager, explains how Mailjet uses Livestorm to set up a series of virtual events to generate leads. ","Mailjet","Livestorm offers a high degree of customization and allows us to showcase our brand, which hasn't been possible on other webinar software.",{"alt":3029,"height":1619,"url":3030,"width":1619},"Miles De Paul","https://livestorm.imgix.net/1127/1528125510-miles.jpeg","Marketing Manager",[3033,3036,3042],{"__typename":2503,"id":3034,"text":3035},"307508","## About Mailjet\n\n[Mailjet](https://mailjet.com) is an emailing solution for creating, sending, and tracking marketing emails, transactional emails, and SMS messages. Names like Microsoft, Galeries Lafayette, and La Fourchette trust Mailjet to send more than 2 billion e-mails each month. Over 40,000 companies around the world use Mailjet.\n\n## **Adoption**: personalization and reporting\n\nMailjet had already implemented a webinar strategy in the past, but the marketing teams had encountered difficulties with the solutions used, in particular due to the lack of personalization features.\n\nFor Miles, a good [webinar software](https://livestorm.co/webinar-software) must respect the elements of the brand. So when he discovered that Livestorm makes it possible to showcase company branding in emails, on registration pages, and even in the event room, it made all the difference. He specifies,\n\n>Livestorm offers a high degree of customization and allows us to showcase our brand, which is not possible on other webinar software.\n\nAs an emailing platform, email branding was particularly important to Mailjet.  Miles explains, “Before Livestorm, our attendees were signing up for webinars and receiving automated emails that were heavy in images. This was inconsistent with our brand image and created a very poor user experience.”\n\nBut form wasn't everything, as **analytics** and [Livestorm's integrations](https://livestorm.co/integrations) also played an important role in the decision-making process. In particular, Mailjet teams use integrations to synchronize the data of the contacts generated on Livestorm with their CRM. \n\n## **Objective**: webinars for lead generation \n\nMailjet uses Livestorm for creating content webinars. The team's first webinar created on Livestorm was about GDPR. It was a very important subject, because Mailjet's e-mailing solution was one of the first platforms to be compliant. The Marketing team had created a complete communication campaign with the webinar as the main lever. \n\nThe main purpose of this GDPR webinar was to showcase Mailjet's expertise, so Miles asked the Chief Legal Officer to host it. But as a bonus, this webinar turned out to be **a powerful tool for lead generation**! \n\nFollowing the success of this first webinar, the Marketing team decided to create a series  of [virtual events](https://livestorm.co/virtual-event-software). He explains, “We noticed that when someone attended one of the GDPR webinars, they would attend subsequent sessions.” \n\nOnce the webinar is over, the recording is automatically sent to registrants. The list of participants is also synchronized with the CRM, excluding existing customers, in order to keep only the participants who correspond to the qualification criteria of the leads.  Miles clarifies,\n\n>We generate more than 100 leads thanks to our webinars, especially in France. It is still a new channel for us, but we are satisfied with these first results.\n\n",{"__typename":2505,"id":3037,"features":3038},"147475473",[3039,3040,3041],{"id":2868,"title":2869,"text":2870},{"id":2731,"title":2732,"text":2733},{"id":2582,"title":2583,"text":2584},{"__typename":2503,"id":3043,"text":3044},"147475483","Miles and his team chose to go with Livestorm because of its brand customization capabilities. With Livestorm, Miles fully personalizes elements like the following:\n\n* Registration pages\n* Reminder and follow-up emails\n* Their Livestorm event rooms\n\nMiles can add Mailjet's colors, logo, and background images to organize events that reflect the brand's image. \n\nAdditionally, Mailjet's marketing teams track webinar performance on the Livestorm platform. More importantly, they use **integrations to sync data with their CRM** and to set up business tracking. Miles explains,\n\n>The integration with our CRM allows us to transfer leads easily to our Sales team to be worked on.\n\nIn the coming months, Mailjet's Marketing team will continue to use Livestorm for their lead generation webinars and accelerate their strategy in the French market.\n\nTo get the same results as Mailjet, [create a free account on Livestorm now](https://app.livestorm.co/#/signup).",[3046,3052,3055],{"__typename":2083,"id":2590,"backgroundImage":3047,"image":3048,"shortTitle":2601,"shortDescription":2602,"resourceTopic":3049,"resourceType":3050,"slug":2609},{"alt":2592,"height":2593,"url":2594,"width":2593},{"alt":2596,"height":2597,"title":2598,"url":2599,"width":2600},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":3051,"name":2608},{"id":1871,"name":1872},{"__typename":2611,"id":2612,"backgroundImage":3053,"shortTitle":2616,"shortDescription":2617,"resourceTopic":3054,"slug":2619},{"alt":2614,"height":2593,"url":2615,"width":2593},{"id":2604,"name":2136},{"__typename":2083,"id":2621,"backgroundImage":3056,"image":3057,"shortTitle":2631,"shortDescription":2632,"resourceTopic":3058,"resourceType":3059,"slug":2636},{"alt":2623,"height":2593,"url":2624,"width":2593},{"alt":2626,"height":2627,"title":2628,"url":2629,"width":2630},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":3060,"name":2608},{"id":1871,"name":1872},"mailjet",{"id":3063,"alternativeVersions":3064,"updatedAt":3084,"publishedAt":3085,"trackName":1476,"trackingBreadcrumbTitle":1476,"structuredData":3086,"isOfTypeExample":1480,"industry":3087,"location":3088,"size":3091,"useCases":3092,"color":3095,"video":1480,"image":3097,"logo":3099,"highlightedKeyNumbers":3102,"title":3103,"description":3104,"name":3105,"quote":3106,"avatar":3107,"author":3110,"position":3111,"downloadTitle":2564,"downloadText":1476,"downloadCta":2565,"downloadPdf":1480,"content":3112,"relatedResources":3136,"slug":3152},"83018",[3065,3072,3077],{"locale":2508,"value":3066},[3067,3068,3069,3070,3071],{"__typename":2503},{"__typename":2645},{"__typename":2503},{"__typename":2518},{"__typename":2503},{"locale":2514,"value":3073},[3074,3075,3076],{"__typename":2503},{"__typename":2518},{"__typename":2503},{"locale":2521,"value":3078},[3079,3080,3081,3082,3083],{"__typename":2503},{"__typename":2645},{"__typename":2503},{"__typename":2518},{"__typename":2503},"2024-04-19T16:54:53+02:00","2019-02-15T09:49:20+01:00",[],{"id":2925,"name":1848},{"id":3089,"name":3090},"73775332","North America",{"id":2685,"name":2686},[3093,3094],{"id":2158,"name":2162},{"id":2172,"name":2174},{"hex":3096},"#0B373C",{"alt":1480,"height":2547,"url":3098,"width":2549},"https://livestorm.imgix.net/1127/1581341528-customer-io-story-thumb.png",{"alt":3100,"height":2494,"url":3101,"width":1668},"Customer.io Logo","https://livestorm.imgix.net/1127/1713538028-customerio.svg","50 prospects qualified per month","Customer.io Gets 10-Fold ROI with Demo Webinars","Bill Miksich, Marketing Director, explains how Customer.io uses Livestorm to qualify leads through product demo webinars. ","Customer.io","I was looking for an easy-to-use platform that didn't just speak to an engineer.  Livestorm offers a very good user experience!",{"alt":3108,"height":1619,"url":3109,"width":1619},"Bill Miksich Customerio","https://livestorm.imgix.net/1127/1500994133-aaeaaqaaaaaaaapnaaaajgvimtriyzhjlwjkntktndrjyi1izdy1ltq4mdvjzme2ogi0mq.jpg","Bill Miksich","Director of Demand Generation",[3113,3116,3123,3126,3133],{"__typename":2503,"id":3114,"text":3115},"147475410","## About Customer.io\n\n[Customer.io](https://customer.io/) is a marketing automation platform that helps businesses engage with prospects and customers through email and text. Customer.io is now used by more than 4,700 companies.",{"__typename":2645,"id":3117,"title":2713,"keyNumbers":3118},"147475415",[3119],{"id":3120,"title":3121,"text":3122},"147475414","50 leads qualified per month","2 full days of events",{"__typename":2503,"id":3124,"text":3125},"83015","## **Adoption**: ease of use of Livestorm\n\nBefore opting for Livestorm, the Customer.io teams used Zoom for their online meetings. However, for webinars, Bill needed an easy-to-use platform. User experience was very important for Customer.io. Bill explained,\n\n>I was looking for an easy-to-use platform that didn't just speak to an engineer.\n\nAdditionally, Customer.io was looking for a [webinar platform](https://livestorm.co/webinar-software) that offered more  engagement features in an effort to host interactive webinars. Bill added,\n\n>From a functional point of view, Livestorm largely competes with GoToWebinar or Zoom, which have been established a long time ago.\n\n## **Objective**: demos to qualify prospects\n\nCustomer.io wanted to run product [demo webinars](https://livestorm.co/use-cases/product-demo-webinar-software) to establish a repeatable pattern of lead generation as opposed to individual demos. Bill explained,\n\n>With product demo webinars, for every hour spent, we get a factor of 10 in terms of ROI.\n\nDemo webinars improve prospects' understanding of the benefits of Customer.io and qualify them even before they create an account or get in touch with salespeople.  Bill and his team have succeeded in improving the productivity of the Sales team.\n\n## Diversification of the use of Livestorm\nIn addition to product demos, Customer.io also uses Livestorm for its marketing events. \n\nAfter acquiring Parcel in August 2022, Customer.io hosted a two-day series of virtual events powered by Livestorm. This events series is creatively called \"Parcel Unpacked\".",{"__typename":2518,"id":3127,"image":3128},"147475420",{"alt":3129,"height":3130,"url":3131,"width":3132},"Parcel Unpacked",784,"https://livestorm.imgix.net/1127/1677065570-screenshot-2023-02-22-at-12-32-23.png",2012,{"__typename":2503,"id":3134,"text":3135},"147475421","Customer.io created a dedicated registration page on the Parcel site and each session took place on Livestorm. Parcel Unpacked generated over **1,300 signups**. \n\nBut that's not all, this series of events was a real success because of the engagement of the audience: in its opening session, the participants posted 1,306 messages and 36 questions! \n\nAt the end of the event, the Customer.io and Parcel teams exported the recordings of each session and created a [playlist on Youtube](https://www.youtube.com/playlist?list=PLPcnAg9qTrKJuFP0Fu6WajcgiT2r5fCTR) in order to continue to maximize the visibility of the event. \n\nIn the coming months, Customer.io will continue to organize product demos and accelerate the organization of marketing webinars.\n\nTo get the same results as Customer.io, [create a free account on Livestorm now](https://app.livestorm.co/#/signup).",[3137,3143,3146],{"__typename":2083,"id":2590,"backgroundImage":3138,"image":3139,"shortTitle":2601,"shortDescription":2602,"resourceTopic":3140,"resourceType":3141,"slug":2609},{"alt":2592,"height":2593,"url":2594,"width":2593},{"alt":2596,"height":2597,"title":2598,"url":2599,"width":2600},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":3142,"name":2608},{"id":1871,"name":1872},{"__typename":2611,"id":2612,"backgroundImage":3144,"shortTitle":2616,"shortDescription":2617,"resourceTopic":3145,"slug":2619},{"alt":2614,"height":2593,"url":2615,"width":2593},{"id":2604,"name":2136},{"__typename":2083,"id":2621,"backgroundImage":3147,"image":3148,"shortTitle":2631,"shortDescription":2632,"resourceTopic":3149,"resourceType":3150,"slug":2636},{"alt":2623,"height":2593,"url":2624,"width":2593},{"alt":2626,"height":2627,"title":2628,"url":2629,"width":2630},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":3151,"name":2608},{"id":1871,"name":1872},"customer-io",{"id":3154,"alternativeVersions":3155,"updatedAt":3181,"publishedAt":3182,"trackName":1476,"trackingBreadcrumbTitle":1476,"structuredData":3183,"isOfTypeExample":1480,"industry":3184,"location":3185,"size":3186,"useCases":3187,"color":3190,"video":1480,"image":3192,"logo":3196,"highlightedKeyNumbers":3200,"title":3201,"description":3202,"name":3203,"quote":3204,"avatar":3205,"author":3208,"position":3209,"downloadTitle":2564,"downloadText":1476,"downloadCta":2565,"downloadPdf":1480,"content":3210,"relatedResources":3247,"slug":3263},"51254",[3156,3165,3172],{"locale":2508,"value":3157},[3158,3159,3160,3161,3162,3163,3164],{"__typename":2503},{"__typename":2645},{"__typename":2503},{"__typename":2518},{"__typename":2503},{"__typename":2505},{"__typename":2503},{"locale":2514,"value":3166},[3167,3168,3169,3170,3171],{"__typename":2503},{"__typename":2518},{"__typename":2503},{"__typename":2518},{"__typename":2503},{"locale":2521,"value":3173},[3174,3175,3176,3177,3178,3179,3180],{"__typename":2503},{"__typename":2645},{"__typename":2503},{"__typename":2518},{"__typename":2503},{"__typename":2505},{"__typename":2503},"2023-03-24T17:27:52+01:00","2019-02-15T10:10:03+01:00",[],{"id":2925,"name":1848},{"id":2533,"name":2534},{"id":2685,"name":2686},[3188,3189],{"id":2165,"name":2169},{"id":2172,"name":2174},{"hex":3191},"#49A9F8",{"alt":1480,"height":3193,"url":3194,"width":3195},1896,"https://livestorm.imgix.net/1127/1511457528-meister-thumb.png",2772,{"alt":3197,"height":3198,"url":3199,"width":1685},"Meister logo",179,"https://livestorm.imgix.net/1127/1624029297-meisterlabs.png","4 training webinars per month","Meister Generates and Trains 200+ New Customers per Month","Oliver Huebler, Vice President of Sales, explains how Meister's teams use Livestorm for their customer training and marketing webinars.","MeisterLabs","With Livestorm, I'm finally happy and not only with their software, also with their amazing and blazing fast support. Try the free webinar and you will be convinced.",{"alt":3206,"height":1619,"url":3207,"width":1619},"Oliver Huebler Meister","https://livestorm.imgix.net/1127/1493121750-usiyoth3_400x400-jpg.jpeg","Oliver Huebler","Vice President of Sales",[3211,3214,3225,3228,3235,3238,3244],{"__typename":2503,"id":3212,"text":3213},"134504","\n## About **Meister**\n\n[Meister](https://www.meisterlabs.com/) is a simple and intuitive solution for collaborating on a project and assigning tasks within a team. The company brings together many customers in Europe and the United States. Meister has also been recognized by WIRED as one of the best project tracking and management applications.\n",{"__typename":2645,"id":3215,"title":2713,"keyNumbers":3216},"147463037",[3217,3221],{"id":3218,"title":3219,"text":3220},"147463035","200","enrolled in training",{"id":3222,"title":3223,"text":3224},"147463036","800","registered for marketing webinars",{"__typename":2503,"id":3226,"text":3227},"147463072","## **Adoption**: ease of use and customer support \n\nOliver needed a [webinar platform](https://livestorm.co/webinar-software) that allowed him to train multiple clients at once to familiarize them with Meister's tools. He explained, \"Webinars are the only format that allows you to do both one-on-ones with clients and present to a large audience\". \n\nAfter testing many webinar software, Meister chose Livestorm because of its ease of use and simple interface. With Livestorm, Oliver only had to do a [test webinar](https://app.livestorm.co/#/signup) to be convinced! He recalled, \n\n>Before discovering Livestorm, I had the opportunity to test a lot of software but with little success. We finally chose Livestorm for its simplicity and its interface.\n\nOliver also added that Livestorm's **excellent customer support** made the difference. He also noticed that [requested features](https://ideas.livestorm.co/) get implemented quickly on the platform.\n\n\n## **Objectives**: Customer training and marketing webinars \n\nMeister uses Livestorm mainly to organize weekly webinars where his team presents the features of the solution to his customers. These [customer training webinars](https://livestorm.co/use-cases/webinar-software-customer-training) are very easy to organize and save time by training several customers at once. Oliver added,\n\n>We average 200 clients at our training webinars per month. We therefore benefit from a very attractive return on investment.\n\nIn addition, Meister also uses Livestorm for **lead generation** for key accounts. Oliver explained that webinars were a way to put into practice content previously delivered via an e-book. ",{"__typename":2518,"id":3229,"image":3230},"134500",{"alt":3231,"height":3232,"url":3233,"width":3234},"Meister webinar",1290,"https://livestorm.imgix.net/1127/1676651438-screenshot-2023-02-17-at-17-30-24.png",1946,{"__typename":2503,"id":3236,"text":3237},"147463073","These marketing webinars, although organized less regularly, have been a real success: their latest marketing webinar, organized in German, generated **more than  800 registrations**! ",{"__typename":2505,"id":3239,"features":3240},"147463074",[3241,3242,3243],{"id":2578,"title":2579,"text":2580},{"id":2574,"title":2575,"text":2576},{"id":2966,"title":2967,"text":2968},{"__typename":2503,"id":3245,"text":3246},"147463119","Oliver explains that webinars on Livestorm are very easy to organize, due to the **built-in tools** such as registration pages or automatic email cadences. He insists: \"I really recommend Livestorm to those who are serious about setting up webinars!\". \n\nThe webinars organized on Livestorm are also directly accessible from the browser, which has a positive impact on the participation rate. Oliver elaborated,\n\n>Our customers love our webinars: thanks to Livestorm, they are very easy to access.\n\nBeyond the simplicity provided by Livestorm, Oliver also appreciates the **engagement features**. His team specifically uses surveys to interact with participants. \n\nMeister's trick? Oliver recommends engaging with attendees based on their **survey** responses. This creates a real two-way discussion between the facilitator and the participants!\n\nFinally, Meister's marketing teams regularly use [on-demand events](https://livestorm.co/webinar-software/on-demand-webinars) for their content webinars. The webinar replay is sent automatically and registrants can view it if they were unable to attend the live session.\n\nIn the coming months, Meister will continue to use Livestorm for its [onboarding and customer training webinars](https://livestorm.co/use-cases/webinar-software-customer-training), while accelerating the creation of marketing webinars.\n\nTo get the same results as Meister, [create a free account on Livestorm now](https://app.livestorm.co/#/signup).",[3248,3254,3257],{"__typename":2083,"id":2590,"backgroundImage":3249,"image":3250,"shortTitle":2601,"shortDescription":2602,"resourceTopic":3251,"resourceType":3252,"slug":2609},{"alt":2592,"height":2593,"url":2594,"width":2593},{"alt":2596,"height":2597,"title":2598,"url":2599,"width":2600},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":3253,"name":2608},{"id":1871,"name":1872},{"__typename":2611,"id":2612,"backgroundImage":3255,"shortTitle":2616,"shortDescription":2617,"resourceTopic":3256,"slug":2619},{"alt":2614,"height":2593,"url":2615,"width":2593},{"id":2604,"name":2136},{"__typename":2083,"id":2621,"backgroundImage":3258,"image":3259,"shortTitle":2631,"shortDescription":2632,"resourceTopic":3260,"resourceType":3261,"slug":2636},{"alt":2623,"height":2593,"url":2624,"width":2593},{"alt":2626,"height":2627,"title":2628,"url":2629,"width":2630},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":3262,"name":2608},{"id":1871,"name":1872},"meisterlabs",{"id":3265,"alternativeVersions":3266,"updatedAt":3294,"publishedAt":3295,"trackName":1476,"trackingBreadcrumbTitle":1476,"structuredData":3296,"isOfTypeExample":1480,"industry":3297,"location":3298,"size":3299,"useCases":3300,"color":3303,"video":1480,"image":3305,"logo":3307,"highlightedKeyNumbers":3312,"title":3313,"description":3314,"name":3315,"quote":3316,"avatar":3317,"author":3320,"position":3321,"downloadTitle":2564,"downloadText":1476,"downloadCta":2565,"downloadPdf":1480,"content":3322,"relatedResources":3363,"slug":3379},"374153",[3267,3276,3285],{"locale":2508,"value":3268},[3269,3270,3271,3272,3273,3274,3275],{"__typename":2503},{"__typename":2645},{"__typename":2503},{"__typename":2518},{"__typename":2503},{"__typename":2505},{"__typename":2503},{"locale":2514,"value":3277},[3278,3279,3280,3281,3282,3283,3284],{"__typename":2503},{"__typename":2518},{"__typename":2503},{"__typename":2518},{"__typename":2503},{"__typename":2518},{"__typename":2503},{"locale":2521,"value":3286},[3287,3288,3289,3290,3291,3292,3293],{"__typename":2503},{"__typename":2645},{"__typename":2503},{"__typename":2518},{"__typename":2503},{"__typename":2505},{"__typename":2503},"2023-03-10T18:52:08+01:00","2019-02-18T15:52:46+01:00",[],{"id":2925,"name":1848},{"id":2533,"name":2534},{"id":2685,"name":2686},[3301,3302],{"id":2172,"name":2174},{"id":2165,"name":2169},{"hex":3304},"#4FB0B1",{"alt":1480,"height":2811,"url":3306,"width":2813},"https://livestorm.imgix.net/1127/1535465844-teamleader-thumb.png",{"alt":3308,"height":3309,"url":3310,"width":3311},"Teamleader logo",154,"https://livestorm.imgix.net/1127/1673357922-tl-logo-rgb-2x.png",498,"6 different languages","Teamleader Accelerates Its Lead Generation in 6 Regions","Maxim Beaten, Marketing Automation Expert, explained to us how Teamleader uses Livestorm for its lead generation webinars and customer training.","Teamleader","With Livestorm, we can create our registration pages and emails in any language - it's perfect!",{"alt":3318,"height":1676,"url":3319,"width":2858},"Maxim Beaten Marketing Automation Expert","https://livestorm.imgix.net/1127/1535452184-maxime.jpg","Maxim Beaten","Marketing Automation Expert",[3323,3326,3337,3340,3346,3349,3360],{"__typename":2503,"id":3324,"text":3325},"375020","## About **Teamleader**\n\n[Teamleader](https://www.teamleader.eu/focus/) is an all-in-one management software that brings together CRM, invoicing, and project management tools for SMEs. Teamleader is used by more than 66,000 professionals every day.",{"__typename":2645,"id":3327,"title":2713,"keyNumbers":3328},"146989534",[3329,3333],{"id":3330,"title":3331,"text":3332},"146989532","6","different languages",{"id":3334,"title":3335,"text":3336},"146989533","2","use cases",{"__typename":2503,"id":3338,"text":3339},"146989535","## **Adoption**: software with marketing tools\n\nPrior to switching to Livestorm, Teamleader's teams already had a well-honed webinar strategy. Teamleader held a customer training webinar every two weeks, so  webinars were an important part of their [customer service](https://livestorm.co/teams/customer-success) toolbox.\n\nIn addition to these [customer training webinars](https://livestorm.co/use-cases/webinar-software-customer-training), Teamleader decided to organize marketing webinars to educate the market, while targeting a wider audience. However, Teamleader realized that they needed a [better webinar software](https://livestorm.co/webinar-software).\n\nThe Teamleader team was using different tools to host their webinars, but these software were not up to speed in terms of marketing features. This pushed the team to look for a solution that would really meet their needs.\n\nMaxim discovered that Livestorm offers **integrated marketing tools**, such as email cadences, registration pages and analytics, all in one platform. The fact that Livestorm is available in more than 20 languages was also a nice surprise for Maxim. He explained,\n\n>With Livestorm, we can create our registration pages and emails in any language - it's perfect!\n\nFinally, it was the ease of use and the possibility to access Livestorm without downloading that finally convinced Maxim. He said, \n\n>We chose Livestorm for its ease of use. The webinars are accessible directly from the browser and without downloading, which creates an ideal experience our participants.\n\n\n## **Goal**: Webinars to accelerate growth\n\nWith Livestorm, Teamleader decided to accelerate its webinar marketing strategy to expand its presence in six key countries. In doing this, Teamleader's marketing team achieved its goals! Now, Teamleader organizes webinars for six different regions every two weeks.\n\nBelow is an example of an on-demand webinar organized by Teamleader in Dutch. The title, which says \"Billing Can Damage Your Health\", makes a discreet nod to the image in the background.",{"__typename":2518,"id":3341,"image":3342},"146989583",{"alt":3343,"height":3344,"url":3345,"width":1594},"Webinar Teamleader Livestorm",1052,"https://livestorm.imgix.net/1127/1676981903-screenshot-2023-02-21-at-13-17-27.png",{"__typename":2503,"id":3347,"text":3348},"146989585","These marketing webinars generate a large number of registrations: **300 registrations on average per webinar**. The generated leads are then enrolled in nurturing workflows and qualified by the sales team. Maxim explains,\"We use webinars as our go-to lead-generation machine\".\n\nAt the end of the marketing webinars, the moderators position Teamleader as the ideal solution to address the topic presented in the webinar. Maxim adds, \n\n> What makes webinars more interesting than other types of content is their scalability. You find a good presenter, a good topic, send the invitations, and that's it!\n\nThanks to [on-demand webinars](https://livestorm.co/webinar-software/on-demand-webinars), Teamleader even generates leads after the webinars are held. As a result, Maxim has been able to reduce the Marketing team's workload significantly, while creating interesting and engaging content. He insists,\"From a productivity standpoint, the webinars have proven to be excellent for our marketing efforts!\"",{"__typename":2505,"id":3350,"features":3351},"146989588",[3352,3356,3357],{"id":3353,"title":3354,"text":3355},"122113342","Marketing automation integrations","Integrate with HubSpot, Marketo, or Pardot to automate your event’s marketing and reporting.",{"id":2958,"title":2959,"text":2960},{"id":3358,"title":2020,"text":3359},"122113350","Get various tiers of technical support with our Product Experts based on your Plan.",{"__typename":2503,"id":3361,"text":3362},"146989584","As the Marketing Automation Manager at Teamleader, Maxim needed to be able to synchronize data between Livestorm and HubSpot, their marketing automation tool. He explained,\n\n>We do our lead scoring through HubSpot, so it was very important for us to integrate Livestorm with HubSpot and the rest of our tools.\n\nThanks to the [native integration with HubSpot](https://livestorm.co/integrations/hubspot), Livestorm fit into Teamleader's marketing and sales environment without any problems.\n\nMoreover, Teamleader's teams appreciate Livestorm's marketing tools a lot. In particular, Maxim uses Livestorm's **registration pages** and **email cadences** to create and customize its webinars.\n\nFinally, Maxim added that the quality of support is one of Livestorm's advantages over all the other webinar platforms,\n\n>In addition to Livestorm's impeccable support, the features are exactly what we like and use.\n\n## **Diversification** of Livestorm usage\n\nBefore adopting Livestorm, Teamleader was already holding training webinars. The Customer Service teams also started using Livestorm for their [customer training](https://livestorm.co/use-cases/webinar-software-customer-training).\n\nMaxim explained that new customers are automatically invited to training webinars via an automated email sequence.\n\nIn addition, the training webinars programmed as **recurring events**, meaning that the registration page is constantly updated with new upcoming webinars. On average, about **30 customers** register for the training webinars.\n\nAt the moment, Teamleader organizes all its webinars (whether marketing webinars or customer trainings) through Livestorm. In the coming months, Teamleader wants to accelerate the organization of marketing webinars in certain regions by recruiting regional marketers.\n\nTo get the same results as Teamleader, [create a free account on Livestorm now](https://app.livestorm.co/#/signup).",[3364,3370,3373],{"__typename":2083,"id":2590,"backgroundImage":3365,"image":3366,"shortTitle":2601,"shortDescription":2602,"resourceTopic":3367,"resourceType":3368,"slug":2609},{"alt":2592,"height":2593,"url":2594,"width":2593},{"alt":2596,"height":2597,"title":2598,"url":2599,"width":2600},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":3369,"name":2608},{"id":1871,"name":1872},{"__typename":2611,"id":2612,"backgroundImage":3371,"shortTitle":2616,"shortDescription":2617,"resourceTopic":3372,"slug":2619},{"alt":2614,"height":2593,"url":2615,"width":2593},{"id":2604,"name":2136},{"__typename":2083,"id":2621,"backgroundImage":3374,"image":3375,"shortTitle":2631,"shortDescription":2632,"resourceTopic":3376,"resourceType":3377,"slug":2636},{"alt":2623,"height":2593,"url":2624,"width":2593},{"alt":2626,"height":2627,"title":2628,"url":2629,"width":2630},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":3378,"name":2608},{"id":1871,"name":1872},"teamleader",{"id":3381,"alternativeVersions":3382,"updatedAt":3406,"publishedAt":3407,"trackName":1476,"trackingBreadcrumbTitle":1476,"structuredData":3408,"isOfTypeExample":1480,"industry":3409,"location":3410,"size":3411,"useCases":3412,"color":3414,"video":1480,"image":3416,"logo":3419,"highlightedKeyNumbers":3424,"title":3425,"description":3426,"name":3427,"quote":3428,"avatar":3429,"author":3432,"position":2150,"downloadTitle":2564,"downloadText":1476,"downloadCta":2565,"downloadPdf":1480,"content":3433,"relatedResources":3471,"slug":3487},"75894",[3383,3392,3397],{"locale":2508,"value":3384},[3385,3386,3387,3388,3389,3390,3391],{"__typename":2503},{"__typename":2645},{"__typename":2503},{"__typename":2518},{"__typename":2503},{"__typename":2505},{"__typename":2503},{"locale":2514,"value":3393},[3394,3395,3396],{"__typename":2503},{"__typename":2518},{"__typename":2503},{"locale":2521,"value":3398},[3399,3400,3401,3402,3403,3404,3405],{"__typename":2503},{"__typename":2645},{"__typename":2503},{"__typename":2518},{"__typename":2503},{"__typename":2505},{"__typename":2503},"2023-03-10T17:55:20+01:00","2019-02-15T11:22:38+01:00",[],{"id":2925,"name":1848},{"id":3089,"name":3090},{"id":2685,"name":2686},[3413],{"id":2165,"name":2169},{"hex":3415},"#02293A",{"alt":3417,"height":2547,"url":3418,"width":2549},"Jobber case study Livestorm","https://livestorm.imgix.net/1127/1503494144-jobber-thumb.png",{"alt":3420,"height":3421,"url":3422,"width":3423},"Jobber logo",2356,"https://livestorm.imgix.net/1127/1673357730-jobber.png",2945,"800 to 1,300 registrants per webinar","Jobber Saves 1.5 Hours of Preparation Per Month","Aidan Wakefield, Customer Success Manager, explains how Jobber uses Livestorm to make his team's customer training and onboarding more efficient.","Jobber","Livestorm is very easy to use. There are downloads necessary and it's much less intimidating for participants to ask questions.",{"alt":1480,"height":3430,"url":3431,"width":3430},640,"https://livestorm.imgix.net/1127/1498039810-fa6fca17-02c1-44ab-96d5-6dad7e4237f2.png","Aidan Wakefield",[3434,3437,3449,3452,3459,3462,3468],{"__typename":2503,"id":3435,"text":3436},"75892","## About Jobber\n\n[Jobber](https://getjobber.com/) is a service business solution that allows company of all sizes to manage their invoicing, accounting, and customer reminders from one convenient place. Jobber is used by over 200,000 professionals worldwide.",{"__typename":2645,"id":3438,"title":3439,"keyNumbers":3440},"146821503","Results achieved with Livestorm",[3441,3445],{"id":3442,"title":3443,"text":3444},"146821501","5","client onboardings per month",{"id":3446,"title":3447,"text":3448},"146821502","1.5","hours saved per month",{"__typename":2503,"id":3450,"text":3451},"146821504","## **Adoption**: ease of use and engagement\n\nWhen Aidan began looking for a [webinar platform](https://livestorm.co/webinar-software), Jobber was growing very quickly. Jobber's Customer Support was always in demand, so Aidan saw webinars as a way to scale and reduce the reliance on one-on-one contact.\n\nAfter benchmarking different webinar software, Jobber chose Livestorm because of its **ease of use**. Aidan particularly enjoyed the fact that Livestorm could be accessed directly from a browser and did not require a download.\n\nIn addition, Aidan noted that webinars held on Livestorm have been more interactive than on other platforms. He said to us,\n\n>On Livestorm, it's much less intimidating to ask a question; the chat is fun and people participate! The other platforms did not encourage enough of this.\n\nThe [Salesforce native integration](https://livestorm.co/integrations/salesforce) was another reason Jobber adopted Livestorm. Aidan explained, \"It's really been a sea of change for us. Previously, we were manually exporting CSV files and, in the end, we couldn't do anything with those contacts because of time constraints. Now, when someone registers for a webinar, we feed this data directly into our CRM.\"\n\n## **Objective**: saving time with webinars\n\nAidan implemented a tactic of webinars to [train and educate customers](https://livestorm.co/use-cases/webinar-software-customer-training). Gradually, these webinars also became a way to promote all the new Jobber features and create content by verticals.",{"__typename":2518,"id":3453,"image":3454},"146822564",{"alt":3455,"height":3456,"url":3457,"width":3458},"Jobber registration page Livestorm",1276,"https://livestorm.imgix.net/1127/1676632863-screenshot-2023-02-17-at-12-20-14.png",1984,{"__typename":2503,"id":3460,"text":3461},"146822565","When Jobber launched its customer training webinars, traffic to the webinars increased exponentially. In fact, the first few customer training and onboarding webinars generated an **average of 800 to 1,300 registrations per webinar**!\n\nThanks to these events, Aidan's team can save time by encouraging group training. The ease of use of Livestorm's platform also contributed to this success. He explained,\n\n>From 2 hours of preparation per month to update the webinars, I went to 30 minutes maximum with Livestorm.",{"__typename":2505,"id":3463,"features":3464},"146822566",[3465,3466,3467],{"id":2731,"title":2732,"text":2733},{"id":2966,"title":2967,"text":2968},{"id":2958,"title":2959,"text":2960},{"__typename":2503,"id":3469,"text":3470},"146822567","Aidan especially liked the integration between [Livestorm and Salesforce](https://livestorm.co/integrations/salesforce), which allowed for the synchronization of contact participation and engagement data. Thanks to this integration, better follow-ups are now being done by his team.\n\nIn addition, Aidan also pointed to Livestorm's **ease of use** for webinar organizers, as well as the **ease of logging in** for participants. He assures that this is a differentiating point compared to other webinar platforms he has tested in the past.\n\nFinally, Livestorm's built-in tools, such as the email cadences and registration pages, saved Jobber's teams valuable time in creating their webinars. Aidan said,\n\n>We don't need to connect multiple tools together to create registration pages or reminder emails. Livestorm offers a turnkey solution.\n\nIn the coming months, Jobber will continue to use Livestorm for its [onboarding and customer training](https://livestorm.co/use-cases/webinar-software-customer-training) webinars, while continuing to create customized webinars for each vertical.\n\nTo get the same results as Jobber, [create a free account on Livestorm now](https://app.livestorm.co/#/signup).",[3472,3478,3481],{"__typename":2083,"id":2590,"backgroundImage":3473,"image":3474,"shortTitle":2601,"shortDescription":2602,"resourceTopic":3475,"resourceType":3476,"slug":2609},{"alt":2592,"height":2593,"url":2594,"width":2593},{"alt":2596,"height":2597,"title":2598,"url":2599,"width":2600},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":3477,"name":2608},{"id":1871,"name":1872},{"__typename":2611,"id":2612,"backgroundImage":3479,"shortTitle":2616,"shortDescription":2617,"resourceTopic":3480,"slug":2619},{"alt":2614,"height":2593,"url":2615,"width":2593},{"id":2604,"name":2136},{"__typename":2083,"id":2621,"backgroundImage":3482,"image":3483,"shortTitle":2631,"shortDescription":2632,"resourceTopic":3484,"resourceType":3485,"slug":2636},{"alt":2623,"height":2593,"url":2624,"width":2593},{"alt":2626,"height":2627,"title":2628,"url":2629,"width":2630},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":3486,"name":2608},{"id":1871,"name":1872},"jobber",{"id":3489,"alternativeVersions":3490,"updatedAt":3508,"publishedAt":3509,"trackName":1476,"trackingBreadcrumbTitle":1476,"structuredData":3510,"isOfTypeExample":1480,"industry":3511,"location":3512,"size":3513,"useCases":3514,"color":3517,"video":1480,"image":3519,"logo":3522,"highlightedKeyNumbers":3526,"title":3527,"description":3528,"name":3529,"quote":3530,"avatar":3531,"author":3533,"position":3534,"downloadTitle":2564,"downloadText":1476,"downloadCta":2565,"downloadPdf":1480,"content":3535,"relatedResources":3564,"slug":3580},"74951",[3491,3499,3503],{"locale":2508,"value":3492},[3493,3494,3495,3496,3497,3498],{"__typename":2503},{"__typename":2645},{"__typename":2503},{"__typename":2503},{"__typename":2518},{"__typename":2503},{"locale":2514,"value":3500},[3501,3502],{"__typename":2503},{"__typename":2518},{"locale":2521,"value":3504},[3505,3506,3507],{"__typename":2503},{"__typename":2645},{"__typename":2503},"2024-04-25T10:43:59+02:00","2019-02-15T11:19:31+01:00",[],{"id":2925,"name":1848},{"id":2682,"name":2683},{"id":3011,"name":3012},[3515,3516],{"id":2165,"name":2169},{"id":2158,"name":2162},{"hex":3518},"#E23954",{"alt":3520,"height":2547,"url":3521,"width":2549},"Jarvis Legal team","https://livestorm.imgix.net/1127/1503495825-jarvis-thumb.png",{"alt":3523,"height":1455,"url":3524,"width":3525},"Jarvis Legal logo","https://livestorm.imgix.net/1127/1497878830-logo-jarvis.png",468,"4 onboarding webinars per month","Jarvis Boosts Onboarding with 60% Customer Participation","Coralie Loheac, Product Owner, explains how Jarvis Legal uses Livestorm and webinars to onboard and train its customers.","Jarvis","Livestorm is very easy to use. We are addressing an audience that is not necessarily tech savvy, so we needed a simple, turnkey solution.",{"alt":1480,"height":1619,"url":3532,"width":1619},"https://livestorm.imgix.net/1127/1497877920-bmojynqw_400x400.jpg","Coralie Loheac","Product Owner",[3536,3539,3548,3551,3554,3561],{"__typename":2503,"id":3537,"text":3538},"75030","## About **Jarvis Legal**\n\n[Jarvis Legal](https://www.jarvis-legal.com/en/) is a SaaS management solution for law firms that provides billing and time tracking tools. Thousands of lawyers in France and abroad use Jarvis Legal.",{"__typename":2645,"id":3540,"title":2713,"keyNumbers":3541},"147017183",[3542,3545],{"id":3543,"title":3544,"text":2718},"147017181","60%",{"id":3546,"title":2840,"text":3547},"147017182","onboarding webinars per month",{"__typename":2503,"id":3549,"text":3550},"147045289","## **Adoption**: Ease of use of Livestorm\n\nJarvis Legal did not use any [webinar software](https://livestorm.co/webinar-software) before opting for Livestorm. Coralie had done a comparison and finally chose Livestorm because of its ease of use.\n\nIn particular, the ease of use for the participants was a key criterion. Coralie explains: \"We are addressing an audience that is not necessarily computer literate, so we needed a simple solution. We have never had any negative feedback on Livestorm, whether it was about getting started or connection problems.\"\n\nCoralie also attributes the **high participation rate of 60%** to the simplicity of connecting to the webinar. She states,\n\n>We are always surprised by our participation rate, which averages 60%. This is mainly due to the ease of connecting to Livestorm.",{"__typename":2503,"id":3552,"text":3553},"147045290","## **Objectives**: Onboarding and user training\n\nAlthough Jarvis Legal is designed to be easy to use, it was important for Coralie and her team to train new users efficiently. The team had noticed that its competitors also organize webinars, but only once a month. The company decided to differentiate itself by creating 20 to 30 minute [onboarding webinars](https://livestorm.co/use-cases/webinar-software-customer-training) once a week.\n\nDuring these webinars, Coralie presents the solution. She explains, \"We never rely on a Powerpoint, because it is often too boring. We prefer to interact as much as possible with the participants\".",{"__typename":2518,"id":3555,"image":3556},"75031",{"alt":3557,"height":3558,"url":3559,"width":3560},"jarvis legal team",3264,"https://livestorm.imgix.net/1127/1497882531-dscf3823.jpg",4896,{"__typename":2503,"id":3562,"text":3563},"147047245","At first, these [onboarding webinars](https://livestorm.co/use-cases/webinar-software-customer-training) were only intended for new customers, but Coralie noticed that some prospects were also signing up. She explains, \"They see the links to the webinar in our newsletters or on our website, register, and then come to ask questions about the product. This prevents an overly commercial approach.\"\n\nThese onboarding webinars are not only useful for new customers. They also allow **prospects** to have a preview of Jarvis Legal features when they are not sure if they are interested or are simply not available for a one-on-one sales demonstration.\n\nIn addition, every time they interact with a client or a prospect, the teams mention the fact that Jarvis organizes webinars. Coralie adds,\n\n>Beyond the written support, it reassures them that we can provide this type of session to ask questions.\n\nIn the coming months, Jarvis Legal will continue to organize onboarding and client training webinars. Coralie would also like to create webinars on different topics, in order to capture more users and she would even like to bring in experts on each topic.\n\nTo get the same results as Jarvis Legal, [create a free account on Livestorm now](https://app.livestorm.co/#/signup).",[3565,3571,3574],{"__typename":2083,"id":2590,"backgroundImage":3566,"image":3567,"shortTitle":2601,"shortDescription":2602,"resourceTopic":3568,"resourceType":3569,"slug":2609},{"alt":2592,"height":2593,"url":2594,"width":2593},{"alt":2596,"height":2597,"title":2598,"url":2599,"width":2600},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":3570,"name":2608},{"id":1871,"name":1872},{"__typename":2611,"id":2612,"backgroundImage":3572,"shortTitle":2616,"shortDescription":2617,"resourceTopic":3573,"slug":2619},{"alt":2614,"height":2593,"url":2615,"width":2593},{"id":2604,"name":2136},{"__typename":2083,"id":2621,"backgroundImage":3575,"image":3576,"shortTitle":2631,"shortDescription":2632,"resourceTopic":3577,"resourceType":3578,"slug":2636},{"alt":2623,"height":2593,"url":2624,"width":2593},{"alt":2626,"height":2627,"title":2628,"url":2629,"width":2630},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":3579,"name":2608},{"id":1871,"name":1872},"jarvis",{"id":3582,"alternativeVersions":3583,"updatedAt":3604,"publishedAt":3605,"trackName":1476,"trackingBreadcrumbTitle":1476,"structuredData":3606,"isOfTypeExample":1480,"industry":3607,"location":3609,"size":3610,"useCases":3611,"color":3614,"video":1480,"image":3616,"logo":3619,"highlightedKeyNumbers":3624,"title":3625,"description":3626,"name":3627,"quote":3628,"avatar":3629,"author":3634,"position":3635,"downloadTitle":2564,"downloadText":1476,"downloadCta":2565,"downloadPdf":1480,"content":3636,"relatedResources":3649,"slug":3665},"140804",[3584,3589,3594,3599],{"locale":2500,"value":3585},[3586,3587,3588],{"__typename":2503},{"__typename":2505},{"__typename":2503},{"locale":2508,"value":3590},[3591,3592,3593],{"__typename":2503},{"__typename":2505},{"__typename":2503},{"locale":2514,"value":3595},[3596,3597,3598],{"__typename":2503},{"__typename":2518},{"__typename":2503},{"locale":2521,"value":3600},[3601,3602,3603],{"__typename":2503},{"__typename":2505},{"__typename":2503},"2025-02-12T15:23:50+01:00","2019-02-11T19:31:07+01:00",[],{"id":3608,"name":1821},"73775271",{"id":3089,"name":3090},{"id":3011,"name":3012},[3612,3613],{"id":2158,"name":2162},{"id":2172,"name":2174},{"hex":3615},"#47A0B6",{"alt":3617,"height":3193,"url":3618,"width":3195},"photo gocheck","https://livestorm.imgix.net/1127/1512573521-gocheck-thumb.png",{"alt":3620,"height":3621,"url":3622,"width":3623},"Gocheck kids logo",59,"https://livestorm.imgix.net/1127/1512573272-logo.png",310,"2 different use cases","GoCheck Kids Generates and Converts Leads with Webinars ","Bryan Loomis, Marketing Manager, explains how GoCheck Kids uses Livestorm to convert leads and talk about the topic of children's vision conditions. ","GoCheck Kids","I really like the engagement features. The fact that Livestorm is accessible from the browser also allows us to ensure maximum participation.",{"alt":3630,"height":3631,"url":3632,"width":3633},"Bryan Loomis GoCheck Kids",500,"https://livestorm.imgix.net/1127/1512572947-bryanpic.jpg",553,"Bryan Loomis","Vision Impairment Awareness",[3637,3640,3646],{"__typename":2503,"id":3638,"text":3639},"140801","## About **GoCheck Kids**\n\n[GoCheck Kids](https://gocheckkids.com/) is a retinal scan software for pediatricians. The company has created photo-retinal technology to detect vision pathologies, even before a child is old enough to take an optometric test. \n\nMore than 6,500 pediatric teams use GoCheck Kids. \n\n## **Adoption**: engagement without downloads \n\nThe GoCheck Kids Marketing team needed to communicate to pediatricians from large medical groups, children's hospitals, schools, and small clinics. With that mission in mind, Bryan set out to find the [best webinar platform](https://livestorm.co/webinar-software). \n\nFor GoCheck Kids, it was important that the webinar platform made it easy for attendees to connect. Brian clarifies,\n\n>Pediatricians often have aging tools and low connection speeds. The fact that Livestorm is accessible from the browser allows us to ensure maximum participation.\n\nLivestorm's engagement features also convinced the GoCheck Kids team. Bryan particularly likes the polls that allow hosts to engage with attendees right from the start of the webinar. \n\n## **Objectives**: generation and qualification of leads \n\nGoCheck Kids started out with [product demo webinars](https://livestorm.co/use-cases/product-demo-webinar-software) for schools and small clinics.  This is because these organizations, while a focus for GoCheck Kids, are generally too small to warrant the involvement of the Sales team.  The Marketing team therefore organized group demo webinars for these particular targets. \n\nIn addition, in order to educate early childhood professionals about retinal scanning, the Marketing team also regularly organizes **content webinars**. The objective is to inform potential customers about the detection of vision pathologies and how GoCheck Kids' technology can help them. \n\nAt the end of demo or content webinars, the Marketing team uses Livestorm to **send attendees to a registration page to sign up for a trial**.",{"__typename":2505,"id":3641,"features":3642},"147486236",[3643,3644,3645],{"id":2966,"title":2967,"text":2968},{"id":2873,"title":2874,"text":2875},{"id":2958,"title":2959,"text":2960},{"__typename":2503,"id":3647,"text":3648},"147486237","GoCheck Kids has noticed that the more informative and interactive the webinar is, the more likely attendees are to purchase their solution. \"We've seen a real correlation,\" says Bryan. \n\nThe Marketing team, therefore, relies on Livestorm's **engagement features** to interact with participants. At the start of the webinar, the host publishes a  survey asking health professionals at what age they do retinal screening. Bryan explains that this survey allows them to interact with the participants, to establish the need, and to showcase the technology of GoCheck Kids. \n\nBeyond engagement, Bryan also likes Livestorm for its **ease of use**. Compared to other webinar software, Livestorm does not require a download, which makes it easier for participants to connect. This feature has helped GoCheck Kids improve their webinar attendance. \n\nIn the coming months, GoCheck Kids will continue to use Livestorm for its [product demo webinars](https://livestorm.co/use-cases/product-demo-webinar-software) and marketing webinars.\n\nTo get the same results as GoCheck Kids, [create a free account on Livestorm now](https://app.livestorm.co/#/signup).",[3650,3656,3659],{"__typename":2083,"id":2590,"backgroundImage":3651,"image":3652,"shortTitle":2601,"shortDescription":2602,"resourceTopic":3653,"resourceType":3654,"slug":2609},{"alt":2592,"height":2593,"url":2594,"width":2593},{"alt":2596,"height":2597,"title":2598,"url":2599,"width":2600},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":3655,"name":2608},{"id":1871,"name":1872},{"__typename":2611,"id":2612,"backgroundImage":3657,"shortTitle":2616,"shortDescription":2617,"resourceTopic":3658,"slug":2619},{"alt":2614,"height":2593,"url":2615,"width":2593},{"id":2604,"name":2136},{"__typename":2083,"id":2621,"backgroundImage":3660,"image":3661,"shortTitle":2631,"shortDescription":2632,"resourceTopic":3662,"resourceType":3663,"slug":2636},{"alt":2623,"height":2593,"url":2624,"width":2593},{"alt":2626,"height":2627,"title":2628,"url":2629,"width":2630},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":3664,"name":2608},{"id":1871,"name":1872},"gocheck-kids",{"id":3667,"alternativeVersions":3668,"updatedAt":3694,"publishedAt":3695,"trackName":1476,"trackingBreadcrumbTitle":1476,"structuredData":3696,"isOfTypeExample":1480,"industry":3697,"location":3698,"size":3699,"useCases":3700,"color":3704,"video":1480,"image":3706,"logo":3711,"highlightedKeyNumbers":3716,"title":3717,"description":3718,"name":3719,"quote":3720,"avatar":3721,"author":3723,"position":3724,"downloadTitle":2564,"downloadText":1476,"downloadCta":2565,"downloadPdf":1480,"content":3725,"relatedResources":3761,"slug":3777},"301216",[3669,3678,3685],{"locale":2508,"value":3670},[3671,3672,3673,3674,3675,3676,3677],{"__typename":2503},{"__typename":2645},{"__typename":2503},{"__typename":2518},{"__typename":2503},{"__typename":2505},{"__typename":2503},{"locale":2514,"value":3679},[3680,3681,3682,3683,3684],{"__typename":2503},{"__typename":2518},{"__typename":2503},{"__typename":2518},{"__typename":2503},{"locale":2521,"value":3686},[3687,3688,3689,3690,3691,3692,3693],{"__typename":2503},{"__typename":2645},{"__typename":2503},{"__typename":2518},{"__typename":2503},{"__typename":2505},{"__typename":2503},"2023-03-27T01:19:01+02:00","2019-02-11T19:51:20+01:00",[],{"id":2925,"name":1848},{"id":3089,"name":3090},{"id":2685,"name":2686},[3701,3702,3703],{"id":2158,"name":2162},{"id":2165,"name":2169},{"id":2172,"name":2174},{"hex":3705},"#A0D1C5",{"alt":3707,"height":3708,"url":3709,"width":3710},"thumb toucan toco",3840,"https://livestorm.imgix.net/1127/1527525575-cv5a7875-2.jpg",5760,{"alt":3712,"height":3713,"url":3714,"width":3715},"Toucan Toco logo",191,"https://livestorm.imgix.net/1127/1624030335-toucan-toco.png",435,"3 different use cases","Toucan Toco Uses Webinars Throughout Customer Journey ","Adrien Wiesenbach, Acquisition Marketing Lead, explains how Toucan Toco uses Livestorm for its marketing webinars, sales demos, and new feature announcements. ","Toucan Toco","Some webinar solutions are purely technical, but Livestorm has a marketing approach that takes care of all the aspects we need.",{"alt":1480,"height":1619,"url":3722,"width":1619},"https://livestorm.imgix.net/1127/1527525679-wcawcmax400x400.jpg","Adrien Wiesenbach","Lead Acquisition Marketing",[3726,3729,3739,3742,3749,3752,3758],{"__typename":2503,"id":3727,"text":3728},"301215","\n## About Toucan Toco \n\n[Toucan Toco](https://toucantoco.com/) is a data storytelling software, which allows managers to follow the key figures of the company thanks to the visualization of simple and accessible data. Toucan Toco's customers are present in both Europe and the United States. \n",{"__typename":2645,"id":3730,"title":2713,"keyNumbers":3731},"147475547",[3732,3735],{"id":3733,"title":3734,"text":2841},"147475545","3",{"id":3736,"title":3737,"text":3738},"147475546","900","registrants per webinar",{"__typename":2503,"id":3740,"text":3741},"147475548","## **Adoption**: all-in-one software and integrated tools \n\nWhen Livestorm was adopted, Adrien had been responsible for setting up a communication strategy for Toucan Toco. The goal was to streamline processes and  unify solutions. \n\nBefore implementing Livestorm, Toucan Toco did not have a single solution.  Everyone was using their own webinar or video conferencing software, which dramatically increased costs and friction between teams. Additionally, expanding Toucan Toco into Europe and the United States required the ability to easily create webinars in multiple languages. \n\nLivestorm allows Toucan Toco to perfectly meet these needs. Its teams have the capacity to organize webinars in several languages and the all-in-one approach of Livestorm, with its many integrated tools, contributed to the choice of the solution. Adrian explains: \n\n>Webinar software is often purely technical, but Livestorm adds a marketing layer with its registration pages, automatic emails or integrated analytics.\n\nAfter a few months of use, the Toucan Toco teams were convinced and adopted Livestorm for all their webinars.\n\n## **Objectives**: a comprehensive webinar strategy \n\nFrom customer acquisition to their training, Adrien's mission is to highlight the benefits and impact of Toucan Toco. Therefore, he set up **three types of webinars** for the different stages of the customer journey.\n\n### 1. **Marketing webinars**\nThe first type of webinar set up by Toucan Toco aims to raise awareness among potential customers. The marketing team creates content webinars related to data visualization and data storytelling, Toucan Toco's core business. \n\nToucan Toco organizes its webinars in both English and French. The company gathers up to **900 registrations per webinar**!",{"__typename":2518,"id":3743,"image":3744},"147475549",{"alt":3745,"height":3746,"url":3747,"width":3748},"Toucan Toco Webinar",2536,"https://livestorm.imgix.net/1127/1679871828-tocotoucan-accelerate-your-data-journey.png",2847,{"__typename":2503,"id":3750,"text":3751},"147475551","### 2. **Product demo webinars**\nOnce the participants have been made aware of the advantages of Toucan Toco thanks to the marketing webinars, Adrien also uses Livestorm for the organization of [demonstration webinars](https://livestorm.co/use-cases/webinar-software-customer-training). \n\nThe demo webinars make it possible to promote Toucan Toco to managers and decision-makers in the finance, marketing, and HR departments. Adrian points out,\n\n>Our face-to-face demos have a strong impact, but now we can also show our solution remotely.\n\n### 3. **Product launch webinars**\nThe Toucan Toco teams also organize product launch webinars for customers. These make it possible to present the new features of the platform and increase their adoption.",{"__typename":2505,"id":3753,"features":3754},"147475552",[3755,3756,3757],{"id":2958,"title":2959,"text":2960},{"id":2962,"title":2963,"text":2964},{"id":2582,"title":2583,"text":2584},{"__typename":2503,"id":3759,"text":3760},"147475556","Livestorm's integrated tools really stood out when it boiled down to choosing the [webinar platform](To get the same results as Untapped New York, [create a free account on Livestorm now](https://app.livestorm.co/#/signup).). The team found them very useful!\n\nThe Toucan Toco teams like to use the registration pages and email cadences, in particular, which they personalize with the company logo and images. Adrian explains,\n\n>Livestorm goes beyond simple streaming, offering a wide range of integrated marketing tools that save a lot of time in organizing webinars. \n\nIn addition, Toucan Toco teams also use Livestorm's integrated reporting to track the performance of each event directly on the platform. Adrien uses it to adapt the webinar strategy and constantly experiment. \nthe use of Livestorm for internal meetings \n\nNow, Toucan Toco also plans to use Livestorm for its  online meetings in an effort to continue unifying the company's communication tools into one solution. Adrian comments,\n\n>We were pleasantly surprised when we discovered Livestorm's solution for online meetings. We needed to unify webinars and meetings and Livestorm covers these use cases. \n\nIn the coming months, Toucan Toco will continue to use Livestorm for its marketing webinars and begin using it for internal [meetings](https://livestorm.co/online-meeting-software).\n\nTo get the same results as Toucan Toco, [create a free account on Livestorm now](https://app.livestorm.co/#/signup).",[3762,3768,3771],{"__typename":2083,"id":2590,"backgroundImage":3763,"image":3764,"shortTitle":2601,"shortDescription":2602,"resourceTopic":3765,"resourceType":3766,"slug":2609},{"alt":2592,"height":2593,"url":2594,"width":2593},{"alt":2596,"height":2597,"title":2598,"url":2599,"width":2600},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":3767,"name":2608},{"id":1871,"name":1872},{"__typename":2611,"id":2612,"backgroundImage":3769,"shortTitle":2616,"shortDescription":2617,"resourceTopic":3770,"slug":2619},{"alt":2614,"height":2593,"url":2615,"width":2593},{"id":2604,"name":2136},{"__typename":2083,"id":2621,"backgroundImage":3772,"image":3773,"shortTitle":2631,"shortDescription":2632,"resourceTopic":3774,"resourceType":3775,"slug":2636},{"alt":2623,"height":2593,"url":2624,"width":2593},{"alt":2626,"height":2627,"title":2628,"url":2629,"width":2630},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":3776,"name":2608},{"id":1871,"name":1872},"toucan-toco",{"id":3779,"alternativeVersions":3780,"updatedAt":3799,"publishedAt":3800,"trackName":1476,"trackingBreadcrumbTitle":1476,"structuredData":3801,"isOfTypeExample":1480,"industry":3802,"location":3803,"size":3804,"useCases":3805,"color":3807,"video":1480,"image":3809,"logo":3812,"highlightedKeyNumbers":1476,"title":3816,"description":3817,"name":3818,"quote":3819,"avatar":3820,"author":3823,"position":3824,"downloadTitle":2564,"downloadText":1476,"downloadCta":2565,"downloadPdf":1480,"content":3825,"relatedResources":3838,"slug":3854},"317984",[3781,3786,3793],{"locale":2508,"value":3782},[3783,3784,3785],{"__typename":2503},{"__typename":2505},{"__typename":2503},{"locale":2514,"value":3787},[3788,3789,3790,3791,3792],{"__typename":2503},{"__typename":2518},{"__typename":2503},{"__typename":2518},{"__typename":2503},{"locale":2521,"value":3794},[3795,3796,3797,3798],{"__typename":2503},{"__typename":2503},{"__typename":2505},{"__typename":2503},"2023-03-27T15:48:39+02:00","2019-02-15T10:20:35+01:00",[],{"id":2925,"name":1848},{"id":3089,"name":3090},{"id":2685,"name":2686},[3806],{"id":2165,"name":2169},{"hex":3808},"#427FB4",{"alt":3810,"height":2547,"url":3811,"width":2549},"team less annoying crm thumbnail","https://livestorm.imgix.net/1127/1529488264-rectangle-copy-4.png",{"alt":3813,"height":1455,"url":3814,"width":3815},"Less Annoying CRM logo","https://livestorm.imgix.net/1127/1529499249-logo-lacrm-1.png",868,"Less Annoying CRM Relieves Support Teams with Livestorm","Julia Zasso, CRM Coach, explains how Less Annoying CRM uses Livestorm to relieve Support and Customer Success teams by leveraging onboarding and training webinars. ","Less Annoying CRM","The visual rendering of the webinars organized on Livestorm is great and everything is very easy to use.",{"alt":1480,"height":3821,"url":3822,"width":3821},115,"https://livestorm.imgix.net/1127/1529659189-104431.jpg","Julia Zasso","CRM Coach",[3826,3829,3835],{"__typename":2503,"id":3827,"text":3828},"317983","\n## About **Less Annoying CRM**\n\n[Less Annoying CRM](https://www.lessannoyingcrm.com) is an easy to use CRM that offers lead- and customer-management functionalities. The software saves small businesses time in setting up their CRM. \n\nLess Annoying CRM was recognized as the #1 CRM for ease of use by the G2 review website.\n\n## **Adoption**: features and customer service \n\nBefore implementing Livestorm, Julia and her team were already using webinars in their strategy. They had used different platforms, but felt limited when it came to features. \n\nLess Annoying CRM then chose to switch to Livestorm to have access to the following valuable features: \n\n* Registration widgets\n* A company Ppage\n* Email cadences\n* Personalized branding\n\nLivestorm's **ease of use and customer service** also played a big part in the decision-making. Julia clarifies,\n\n>We are happy to have switched to Livestorm, especially because of your great customer service!\n\n## **Objective**: relieving the Support teams \n\nJulia's objective was to relieve the Less Annoying CRM Support teams during peak periods and for sessions recurring topics. Managing the same requests in individual meetings required a significant time commitment and this impacted the **productivity** of the team. It is for this reason that Julia chose to transition to a webinar strategy in order to combine demands. \n\nOn the client side, these [onboarding webinars](https://livestorm.co/use-cases/webinar-software-customer-training) were immediately a success because Less Annoying CRM users can register for them on an \"à la carte\" basis depending on the topic covered. Julia explains, \"Our customers really like our onboarding webinars because they can register for them based on their needs and schedule. If they can't attend live, they have access to the recordings.\" \n\nFor Julia, this webinar strategy does not mean that individual coaching should be abandoned. The two strategies can co-exist, but webinars can be a true time saver. \n\nIn addition to its onboarding webinars, Less Annoying CRM also organizes training webinars on very specific topics, in order to support [Customer Success teams](https://livestorm.co/teams/customer-success). Julia explains, \"At first, we thought that Livestorm would funciton as just an onboarding tool, but it has proved to be a very good tool connact our customers to quality content.\" \n\nThat said, Less Annoying CRM organizes one-hour webinars for existing customers on specific topics. This format has been very successful since it allows customers to discover features they did not previously know about and thus, increase their usage.",{"__typename":2505,"id":3830,"features":3831},"147487610",[3832,3833,3834],{"id":2962,"title":2963,"text":2964},{"id":2735,"title":2736,"text":2737},{"id":2868,"title":2869,"text":2870},{"__typename":2503,"id":3836,"text":3837},"147487650","Julia and her team particularly appreciate Livestorm's **promotion features** that make it easy to set up the webinar. \n\nLess Annoying CRM uses Unbounce to create the webinar **registration pages** and Julia integrates the Livestorm form into it in order to sync registrations. From there,  Julia uses email cadences to automatically send reminder emails. She explains,\n\n>With Livestorm, it's very easy to schedule a webinar. I was able to set up reminder and follow-up emails in just minutes.\n\nTo promote the webinars, Julia also uses the Livestorm **registration widgets**, which she adds to certain pages of their website. This allows the team to generate registrations effortlessly. She adds, \n\n>Livestorm's subscription widgets are a real bonus. They allow us to integrate a form and the list of events to generate registrations easily. \n\nIn addition, Julia also likes the visual rendering of webinars and the ease of use of the platform. With **branding features**, she can completely customize the event room by changing colors, adding a logo or background image. Julia elaborates,\n\n>The visual rendering of the webinars organized on Livestorm is great and everything is very easy to use. \n\nFinally, at the end of the webinars, Julia and her team track performance in the **dashboard** Livestorm. New contacts are exported in .CSV format and added to their CRM. \n\nIn the coming months, Julia and her team will continue to use Livestorm for their [onboarding and customer training webinars](https://livestorm.co/teams/customer-success). Julia even wants to start promoting these webinars through automated emails.\n\nTo get the same results as Less Annoying CRM, [create a free account on Livestorm now](https://app.livestorm.co/#/signup).",[3839,3845,3848],{"__typename":2083,"id":2590,"backgroundImage":3840,"image":3841,"shortTitle":2601,"shortDescription":2602,"resourceTopic":3842,"resourceType":3843,"slug":2609},{"alt":2592,"height":2593,"url":2594,"width":2593},{"alt":2596,"height":2597,"title":2598,"url":2599,"width":2600},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":3844,"name":2608},{"id":1871,"name":1872},{"__typename":2611,"id":2612,"backgroundImage":3846,"shortTitle":2616,"shortDescription":2617,"resourceTopic":3847,"slug":2619},{"alt":2614,"height":2593,"url":2615,"width":2593},{"id":2604,"name":2136},{"__typename":2083,"id":2621,"backgroundImage":3849,"image":3850,"shortTitle":2631,"shortDescription":2632,"resourceTopic":3851,"resourceType":3852,"slug":2636},{"alt":2623,"height":2593,"url":2624,"width":2593},{"alt":2626,"height":2627,"title":2628,"url":2629,"width":2630},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":3853,"name":2608},{"id":1871,"name":1872},"less-annoying-crm",{"id":3856,"alternativeVersions":3857,"updatedAt":3882,"publishedAt":3883,"trackName":1476,"trackingBreadcrumbTitle":1476,"structuredData":3884,"isOfTypeExample":1480,"industry":3885,"location":3886,"size":3887,"useCases":3888,"color":3891,"video":1480,"image":3893,"logo":3896,"highlightedKeyNumbers":3900,"title":3901,"description":3902,"name":3903,"quote":3904,"avatar":3905,"author":3906,"position":3031,"downloadTitle":2564,"downloadText":1476,"downloadCta":2565,"downloadPdf":1480,"content":3908,"relatedResources":3948,"slug":3964},"356024",[3858,3868,3875],{"locale":2508,"value":3859},[3860,3861,3862,3863,3864,3865,3866,3867],{"__typename":2503},{"__typename":2645},{"__typename":2503},{"__typename":2518},{"__typename":2503},{"__typename":2505},{"__typename":2503},{"__typename":2503},{"locale":2514,"value":3869},[3870,3871,3872,3873,3874],{"__typename":2503},{"__typename":2518},{"__typename":2503},{"__typename":2518},{"__typename":2503},{"locale":2521,"value":3876},[3877,3878,3879,3880,3881],{"__typename":2503},{"__typename":2645},{"__typename":2503},{"__typename":2505},{"__typename":2503},"2023-03-24T16:43:09+01:00","2019-02-15T11:05:50+01:00",[],{"id":2925,"name":1848},{"id":2682,"name":2683},{"id":2685,"name":2686},[3889,3890],{"id":2165,"name":2169},{"id":2158,"name":2162},{"hex":3892},"#6DD8AD",{"alt":3894,"height":2547,"url":3895,"width":2549},"alkemics presenting","https://livestorm.imgix.net/1127/1533307712-alkemics-thumb.png",{"alt":3897,"height":1455,"url":3898,"width":3899},"Alkemics logo","https://livestorm.imgix.net/1127/1533307292-logo-alkemics-copy.png",856,"64% participation rate","Alkemics Turn Clients into Product Champions with Livestorm","Lucas Demange, Marketing Manager at Alkemics, explains how the company trains its customers more efficiently through webinars using Livestorm.","Alkemics","With Livestorm, our webinsars see several hundred registrants and we notice faster adoption rates of the Alkemics solution.",{"alt":3906,"height":1619,"url":3907,"width":1619},"Lucas Demange","https://livestorm.imgix.net/1127/1533307415-lucas.jpeg",[3909,3912,3922,3925,3930,3933,3942,3945],{"__typename":2503,"id":3910,"text":3911},"356014","## About **Alkemnics**\n\n[Alkemics](https://www.alkemics.com/) is a platform that helps retailers track and share product data with suppliers. Alkemics works with retailers such as Auchan, Casino, Unilever, Nestlé and Carrefour. The American company Salsify acquired Alkemics in May 2021.",{"__typename":2645,"id":3913,"title":2713,"keyNumbers":3914},"147447902",[3915,3919],{"id":3916,"title":3917,"text":3918},"147447900","100+","training registrants",{"id":3920,"title":3921,"text":2718},"147447901","64%",{"__typename":2503,"id":3923,"text":3924},"147457355","## **Adoption**: simplicity and integration with Salesforce\n\nTo choose the [best webinar platform](https://livestorm.co/webinar-software), Alkemics did some in-depth benchmarking based on several criteria. First and foremost, Lucas needed a solution that was easy to use and that was why he turned to Livestorm. He explained,\n\n>Our teams adopted Livestorm quickly. The platform is very easy to use and offers all the features we needed.\n\nIn addition, automation and integrations played an important role in the selection of the webinar platform. In particular, Alkemics needed an [integration between Salesforce and Livestorm](https://livestorm.co/integrations/salesforce), which is available with the [Enterprise plan](https://livestorm.co/enterprise).",{"__typename":2518,"id":3926,"image":3927},"356015",{"alt":3928,"height":2858,"url":3929,"width":2860},"alkemics team","https://livestorm.imgix.net/1127/1533307857-largealkemics-inside5a480310-fb40-4818-8100-475787ea6bd2.jpg",{"__typename":2503,"id":3931,"text":3932},"147447903","## **Objective**: improve the training process\n\nLucas was looking for a platform to conduct [group customer training](https://livestorm.co/use-cases/webinar-software-customer-training). Webinars proved to be an effective training solution. Webinars allowed Alkemics to bring together customers from the same company in a single session and save time.\n\nThanks to the onboarding webinars, Alkemics was able to quickly increase the skills of its users. Lucas has seen the following:\n\n* Faster product adoption\n* Better understanding of the value of the produc\n* Higher retention rates\n* More upsell opportunities\n\nLucas helped the [Customer Success teams](https://livestorm.co/teams/customer-success) adopt Livestorm to create these training webinars. The results were immediate: **Alkemics generated several hundred registrations for its webinars and saw a 64% participation rate**.",{"__typename":2505,"id":3934,"features":3935},"147447925",[3936,3937,3938],{"id":2582,"title":2583,"text":2584},{"id":2958,"title":2959,"text":2960},{"id":3939,"title":3940,"text":3941},"94281434","Event automation","Automate the start and end, or automatically play a video for an experience that’s just like “live”.",{"__typename":2503,"id":3943,"text":3944},"147457349","## **Reporting** Features\n\nFor Lucas and the customer service teams, it's important to understand how well customers have completed the training. With Livestorm's participation and engagement reports, Alkemics can track each customer's involvement. Lucas explained,\n\n>With Livestorm, we have true statistical tracking that allows us to report internally and adapt our communication accordingly. \n\nLucas has noticed that when certain key features are used by Alkemics customers, they become \"champions\" of the solution. That said, he makes sure that the usage of the features is maximized during webinars. However, he points out,\n\n>Webinars give our users the opportunity to ask experts questions. These events create a human and personalized interaction, which is a link we want to maintain with our customers. ",{"__typename":2503,"id":3946,"text":3947},"147448029","## **Promotional** features\n\nThe Alkemics team also likes the many promotional features of Livestorm. Lucas is particularly fond of the **widgets and sign-up pages**. In fact, Alkemics has a dedicated training page on its website that contains a Livestorm registration widget. Lucas pointed out,\n\n>Livestorm offers a simple user experience: customizable registration pages that can be created in just a few clicks. \n\nAlkemics also uses the **event automation features** to [speed up the organization of webinars](https://livestorm.co/webinar-software/automated-webinars). Based on these results, Lucas plans on increasing the number of webinar topics in the coming months to continue turning Alkemics' customers into experts.\n\nTo get the same results as Alkemics, [create a free account on Livestorm now](https://app.livestorm.co/#/signup).",[3949,3955,3958],{"__typename":2083,"id":2590,"backgroundImage":3950,"image":3951,"shortTitle":2601,"shortDescription":2602,"resourceTopic":3952,"resourceType":3953,"slug":2609},{"alt":2592,"height":2593,"url":2594,"width":2593},{"alt":2596,"height":2597,"title":2598,"url":2599,"width":2600},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":3954,"name":2608},{"id":1871,"name":1872},{"__typename":2611,"id":2612,"backgroundImage":3956,"shortTitle":2616,"shortDescription":2617,"resourceTopic":3957,"slug":2619},{"alt":2614,"height":2593,"url":2615,"width":2593},{"id":2604,"name":2136},{"__typename":2083,"id":2621,"backgroundImage":3959,"image":3960,"shortTitle":2631,"shortDescription":2632,"resourceTopic":3961,"resourceType":3962,"slug":2636},{"alt":2623,"height":2593,"url":2624,"width":2593},{"alt":2626,"height":2627,"title":2628,"url":2629,"width":2630},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":3963,"name":2608},{"id":1871,"name":1872},"alkemics",{"id":3966,"alternativeVersions":3967,"updatedAt":3994,"publishedAt":3995,"trackName":1476,"trackingBreadcrumbTitle":1476,"structuredData":3996,"isOfTypeExample":1480,"industry":3997,"location":3998,"size":3999,"useCases":4000,"color":4002,"video":1480,"image":4004,"logo":4008,"highlightedKeyNumbers":4013,"title":4014,"description":4015,"name":4016,"quote":4017,"avatar":4018,"author":4022,"position":4023,"downloadTitle":2564,"downloadText":1476,"downloadCta":2565,"downloadPdf":1480,"content":4024,"relatedResources":4049,"slug":4065},"317980",[3968,3975,3981],{"locale":2508,"value":3969},[3970,3971,3972,3973,3974],{"__typename":2503},{"__typename":2645},{"__typename":2503},{"__typename":2505},{"__typename":2503},{"locale":2514,"value":3976},[3977,3978,3979,3980],{"__typename":2503},{"__typename":2518},{"__typename":2503},{"__typename":2503},{"locale":2521,"value":3982},[3983,3984,3985,3986,3987,3988,3989,3990,3991,3992,3993],{"__typename":2503},{"__typename":2645},{"__typename":2503},{"__typename":3003},{"__typename":2503},{"__typename":3003},{"__typename":2503},{"__typename":3003},{"__typename":2503},{"__typename":2505},{"__typename":2503},"2023-03-27T00:51:37+02:00","2019-02-12T18:24:17+01:00",[],{"id":2925,"name":1848},{"id":2682,"name":2683},{"id":3011,"name":3012},[4001],{"id":2158,"name":2162},{"hex":4003},"#EA5629",{"alt":1480,"height":4005,"url":4006,"width":4007},2844,"https://livestorm.imgix.net/1127/1536675052-jenji-thumbnail.png",4158,{"alt":4009,"height":4010,"url":4011,"width":4012},"Jenji logo",185,"https://livestorm.imgix.net/1127/1624028901-jenji.png",430,"3 demo webinars per month","Jenji Sees 90% Participation Rates During Product Demos","Maude Marchandise, Communications Officer, explains how Jenji uses Livestorm to qualify prospects through product demonstration webinars. ","Jenji","With Livestorm, around 90% of our demo session registrants show up on the day of the webinar.",{"alt":4019,"height":4020,"url":4021,"width":4020},"Maude Marchandise Jenji",413,"https://livestorm.imgix.net/1127/1536675281-maude-marchandise-communications-jenji.jpeg","Maude Marchandise","Communications Manager",[4025,4028,4037,4040,4046],{"__typename":2503,"id":4026,"text":4027},"386278","## About Jenji \n\n[Jenji](https://www.jenji.io/)  is an expense management platform.   The company offers a web and mobile user experience that facilitates all stages of expense report management: from receipt to accounting entry, not to mention validation by the manager. Jenji is used by over 40,000 organizations.",{"__typename":2645,"id":4029,"title":2713,"keyNumbers":4030},"147475532",[4031,4034],{"id":4032,"title":3734,"text":4033},"147475530","demo webinars per month",{"id":4035,"title":4036,"text":2718},"147475531","90%",{"__typename":2503,"id":4038,"text":4039},"147475533","## Adoption: ease of use and engagement \n\nWebinars have been part of Jenji's acquisition strategy since its inception. The Jenji teams therefore tried several [webinar software](https://livestorm.co/webinar-software), without being completely convinced. \n\nIndeed, Maude was looking for a webinar platform  that was **easy to use**. She specifies,\n\n>Livestorm is very easy to use, both for organizers and participants. We chose Livestorm because the platform is clear and intuitive.\n\nBut for Jenji, it was Livestorm's **engagement features** that made all the difference. Maude explains, \"Having the chat, questions, and polls in a separate section from the rest of the webinar makes it all clearer. It keeps webcams and screen sharing front and center.\" \n\n## Objective: focus on qualified prospects \n\nWhen Maude chose to use Livestorm, Jenji was growing: the number of leads generated per week was constantly increasing and the sales team did not have the capacity to respond to each demo request individually. \n\nTherefore, her and the team decided to set up [product demonstration webinars](https://livestorm.co/use-cases/product-demo-webinar-software) in order to present the functionalities of the Jenji platform. These demo webinars last 30 minutes long and include a Q&A session at the end. Maude and her team organize these webinars **every 15 days**. She specifies, \n\n>We've found that around 90% of our demo session registrants show up on the day of the webinar.\n\nThe Sales team then offers personalized demos to the most qualified prospects, and those who the most engaged during the webinar, in order to meet their specific needs. This allows leads to be filtered and only qualified contacts are added to the Sales team's pipeline. Maude adds, \n\n>The \"scalability\" of webinars helps us to address a large number of prospects, without multiplying our internal needs.\n\nMaude notably noticed that the mere presence of a prospect at a demo webinar drastically increases their chances of becoming a customer later on.\n",{"__typename":2505,"id":4041,"features":4042},"147475534",[4043,4044,4045],{"id":2962,"title":2963,"text":2964},{"id":2873,"title":2874,"text":2875},{"id":2574,"title":2575,"text":2576},{"__typename":2503,"id":4047,"text":4048},"147475535","When organizing webinars, Maude advises not to underestimate the importance of promotion, which is why she particularly appreciates Livestorm's email cadences feature. Email cadences allow her to send reminder and follow-up emails to all registrants automatically. \n\nAdditionally, the Marketing team loves Livestorm's engagement features.   Maude tends to use the polls to interact with participants at the start of the webinar. \n\nMaude also appreciates the questions tab, which is separate from the chat. This makes it easy to follow the questions asked by the participants.\n\nIn the coming months, Jenji's Marketing team will continue to use Livestorm for their product demo webinars. Maude would also like to start creating content webinars to generate leads at the top of the sales funnel.\n\nTo get the same results as Jenji, [create a free account on Livestorm now](https://app.livestorm.co/#/signup).",[4050,4056,4059],{"__typename":2083,"id":2590,"backgroundImage":4051,"image":4052,"shortTitle":2601,"shortDescription":2602,"resourceTopic":4053,"resourceType":4054,"slug":2609},{"alt":2592,"height":2593,"url":2594,"width":2593},{"alt":2596,"height":2597,"title":2598,"url":2599,"width":2600},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":4055,"name":2608},{"id":1871,"name":1872},{"__typename":2611,"id":2612,"backgroundImage":4057,"shortTitle":2616,"shortDescription":2617,"resourceTopic":4058,"slug":2619},{"alt":2614,"height":2593,"url":2615,"width":2593},{"id":2604,"name":2136},{"__typename":2083,"id":2621,"backgroundImage":4060,"image":4061,"shortTitle":2631,"shortDescription":2632,"resourceTopic":4062,"resourceType":4063,"slug":2636},{"alt":2623,"height":2593,"url":2624,"width":2593},{"alt":2626,"height":2627,"title":2628,"url":2629,"width":2630},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":4064,"name":2608},{"id":1871,"name":1872},"jenji",{"id":4067,"alternativeVersions":4068,"updatedAt":4087,"publishedAt":4088,"trackName":1476,"trackingBreadcrumbTitle":1476,"structuredData":4089,"isOfTypeExample":1480,"industry":4090,"location":4091,"size":4092,"useCases":4093,"color":4095,"video":1480,"image":4097,"logo":4099,"highlightedKeyNumbers":1476,"title":4103,"description":4104,"name":4105,"quote":4106,"avatar":4107,"author":4110,"position":4111,"downloadTitle":2564,"downloadText":1476,"downloadCta":2565,"downloadPdf":1480,"content":4112,"relatedResources":4125,"slug":4141},"393319",[4069,4074,4081],{"locale":2508,"value":4070},[4071,4072,4073],{"__typename":2503},{"__typename":2505},{"__typename":2503},{"locale":2514,"value":4075},[4076,4077,4078,4079,4080],{"__typename":2503},{"__typename":2518},{"__typename":2503},{"__typename":2518},{"__typename":2503},{"locale":2521,"value":4082},[4083,4084,4085,4086],{"__typename":2503},{"__typename":2503},{"__typename":2505},{"__typename":2503},"2023-03-27T00:11:16+02:00","2019-02-12T18:38:34+01:00",[],{"id":2925,"name":1848},{"id":2533,"name":2534},{"id":2685,"name":2686},[4094],{"id":2165,"name":2169},{"hex":4096},"#42AAC7",{"alt":1480,"height":4005,"url":4098,"width":4007},"https://livestorm.imgix.net/1127/1537191102-leadfeeder-thumbnail.png",{"alt":4100,"height":2936,"url":4101,"width":4102},"Leadfeeder logo","https://livestorm.imgix.net/1127/1624029157-leadfeeder.png",433,"Leadfeeder Speeds Up Customer Training with Livestorm","Peter Sterkenburg, Customer Success Lead, explains how Leadfeeder uses Livestorm to train multiple customers at once through webinars.","Leadfeeder","When organizing a webinar, the stress factors mainly depend on the software used.  That's why I love Livestorm: it just works!",{"alt":4105,"height":4108,"url":4109,"width":4108},350,"https://livestorm.imgix.net/1127/1537188232-peter-sterkenburg-leadfeeder.jpeg","Peter Sterkenburg","Customer Success Lead",[4113,4116,4122],{"__typename":2503,"id":4114,"text":4115},"393318","## About Leadfeeder \n\n[Leadfeeder](https://www.leadfeeder.com/) is a website visitor identification solution. The software integrates with Google Analytics data to scrub and enrich its data and provide an overview of the companies that have visited a website. Leadfeeder is used by over 60,000 professionals worldwide. \n\n\n## **Adoption**: user experience and reporting \n\nPeter was looking for a solution that would allow him to optimize customer relations and save time for his teams by training several customers at the same time. \n\nPeter has tested many [webinar solutions](https://livestorm.co/webinar-software), but none really met his expectations in terms of accessibility, functionality, or customer support. It was finally by participating in a webinar organized by **Pipedrive** (a Livestorm customer and [integration partner](https://livestorm.co/fr/integrations/pipedrive)) that Peter discovered Livestorm. \n\nFor Peter, design and user experience are very important and Livestorm really stood out based on these two criteria. He explains,\n\n>Livestorm is very easy to use; automated e-mails are aesthetically pleasing. The platform is nice, professional, and modern. Not to mention that there is nothing to download! \n\nThe Leadfeeder teams were completely convinced by Livestorm after doing a few test webinars. Peter found that Livestorm provides very easy access to performance data thanks to its integrated dashboard. He specifies,\n\n>Thanks to Livestorm's performance chart, we can now measure the effectiveness of our webinars using attendance and engagement data. \n\nPeter therefore decided to opt for Livestorm and managed to integrate the solution very easily with the other marketing tools used by his company. \n\n## **Objective**: group onboarding of new customers \n\nLeadfeeder experienced strong growth and it was no longer possible to onboard each client individually due to a lack of resources and time. Therefore, Peter decided to implement a tactic of [customer training webinars](https://livestorm.co/use-cases/webinar-software-customer-training). \n\nFor Leadfeeder, it is very important that every new user who creates an account — regardless of the size of their business — gets properly onboarded. Peter explains, \"We use Livestorm to measure the health of our customers. Webinar registrations and participations are real objectives for us in our onboarding campaigns for new customer\". \n\nPeter also sees onboarding and customer training webinars as a way to turn customer support into real coaching. With webinars, his team takes a proactive approach by anticipating customer needs. \n\nMoreover, following the organization of the first training webinars, the positive feedback from customers did not take long to come! Peter has also noticed increased customer engagement. He elaborates, \n\n>Our webinars are taking off without a hitch and we are getting very positive feedback from customers. It helps to have software that works and is fun to use! ",{"__typename":2505,"id":4117,"features":4118},"147475505",[4119,4120,4121],{"id":2582,"title":2583,"text":2584},{"id":2731,"title":2732,"text":2733},{"id":2962,"title":2963,"text":2964},{"__typename":2503,"id":4123,"text":4124},"147475506","Leadfeeder's [Customer Success team](https://livestorm.co/teams/customer-success) really likes Livestorm's dashboard. It allows them to obtain detailed data on the number of views on the registration page and the volume of registrations. Moreover, they can synchronize this data with their  marketing automation tools and CRM. Peter explains,\n\n>With Livestorm's CRM integrations, we can now identify whether a registrant is a prospect or already a customer.\n\nThe Leadfeeder teams also use **email cadence** to automatically send email reminders to registrants to maximize their participation. \n\nAbove all, Peter and his teams appreciate Livestorm because of its reliability. This avoids stress for the organizers of the webinar. Peter explains,\n\n>When organizing a webinar, the stress factors depend above all on the software used. That's why I love Livestorm: it just works!\n\nIn the coming months, Peter and his teams will continue to use Livestorm for  customer onboarding. Leadfeeder's Marketing teams, meanwhile, want to start creating lead generation webinars.\n\nTo get the same results as Leadfeeder, [create a free account on Livestorm now](https://app.livestorm.co/#/signup).",[4126,4132,4135],{"__typename":2083,"id":2590,"backgroundImage":4127,"image":4128,"shortTitle":2601,"shortDescription":2602,"resourceTopic":4129,"resourceType":4130,"slug":2609},{"alt":2592,"height":2593,"url":2594,"width":2593},{"alt":2596,"height":2597,"title":2598,"url":2599,"width":2600},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":4131,"name":2608},{"id":1871,"name":1872},{"__typename":2611,"id":2612,"backgroundImage":4133,"shortTitle":2616,"shortDescription":2617,"resourceTopic":4134,"slug":2619},{"alt":2614,"height":2593,"url":2615,"width":2593},{"id":2604,"name":2136},{"__typename":2083,"id":2621,"backgroundImage":4136,"image":4137,"shortTitle":2631,"shortDescription":2632,"resourceTopic":4138,"resourceType":4139,"slug":2636},{"alt":2623,"height":2593,"url":2624,"width":2593},{"alt":2626,"height":2627,"title":2628,"url":2629,"width":2630},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":4140,"name":2608},{"id":1871,"name":1872},"leadfeeder",{"id":4143,"alternativeVersions":4144,"updatedAt":4152,"publishedAt":4153,"trackName":1476,"trackingBreadcrumbTitle":1476,"structuredData":4154,"isOfTypeExample":1480,"industry":4155,"location":4156,"size":4159,"useCases":4160,"color":4162,"video":1480,"image":4164,"logo":4166,"highlightedKeyNumbers":1476,"title":4169,"description":4170,"name":4171,"quote":4172,"avatar":4173,"author":4175,"position":4176,"downloadTitle":2564,"downloadText":1476,"downloadCta":2565,"downloadPdf":1480,"content":4177,"relatedResources":4200,"slug":4216},"2161329",[4145],{"locale":2508,"value":4146},[4147,4148,4149,4150,4151],{"__typename":2503},{"__typename":2518},{"__typename":2503},{"__typename":2505},{"__typename":2503},"2023-04-20T17:56:06+02:00","2020-01-23T17:22:11+01:00",[],{"id":2925,"name":1848},{"id":4157,"name":4158},"81862290","APAC",{"id":2685,"name":2686},[4161],{"id":2196,"name":2198},{"hex":4163},"#98C257",{"alt":1480,"height":2547,"url":4165,"width":2549},"https://livestorm.imgix.net/1127/1579799171-design-hill-story-cover-copy.png",{"alt":4167,"height":1683,"url":4168,"width":1685},"Designhill logo","https://livestorm.imgix.net/1127/1629265446-logo-designhill.png","How Designhill Grows Their Community Using Livestorm","Rashmi Rana, Community Management Specialist, explains how Designhill has grown its community and retention rates through webinars and why her team chose Livestorm as their webinar solution.","Designhill","We love the detailed insights we get from Livestorm. Apart from this, the great features, ease of use, and customer support all top off the user experience. ",{"alt":1480,"height":2823,"url":4174,"width":2823},"https://livestorm.imgix.net/1127/1579796094-0.jpg","Rashmi Rana","Community Management Specialist",[4178,4181,4188,4191,4197],{"__typename":2503,"id":4179,"text":4180},"148125958","## About **Designhill**\n\n[Designhill](https://www.designhill.com/) is a creative marketplace that connects businesses and individuals with professional artists and designers. The platform offers an AI-powered logo maker tool, helps business owners hire professional designers, and sources high-quality designs from a community of over 150,000 designers and independent artists from all over the world.\n\n## **Objective**: connecting designers to clients\n\nRashmi Rana, Community Management Specialist at Designhill, explained that her team's goal is to help creative talent from all around the world get hired for design projects and become a part of the global design community. To achieve this, they **host webinars to share knowledge** about different topics related to design, art, entrepreneurship, and more.\n\nDesignhill has a vast social media presence with wildly popular Instagram accounts ([@logodesignerclub](https://www.instagram.com/logodesignersclub/), [@graphicdesignersclub](https://www.instagram.com/graphicdesignersclub/), and [@patterndesignersclub](https://www.instagram.com/patterndesignersclub/)) and a direct line of communication to their audience. They promote their webinars through the company's Instagram accounts, Facebook, Twitter, and other official handles.",{"__typename":2518,"id":4182,"image":4183},"148125959",{"alt":4184,"height":4185,"url":4186,"width":4187},"Designhill webinar",2412,"https://livestorm.imgix.net/1127/1681916647-designhill_webinar.png",2856,{"__typename":2503,"id":4189,"text":4190},"2161328","## **Adoption**: pricing, features, and UI\n\nRashmi was looking for the best webinar software available for their [live Q&A sessions](https://livestorm.co/use-cases/live-qas). After comparing several webinar platforms on the basis of features, cost, and user interface, she found Livestorm to be the best option. Livestorm's **analytics** helped her and her team learn about their audience. Plus, they wanted functionalities like **auto recording, polls, and on-demand registrations**.",{"__typename":2505,"id":4192,"features":4193},"148125835",[4194,4195,4196],{"id":3939,"title":3940,"text":3941},{"id":2574,"title":2575,"text":2576},{"id":2873,"title":2874,"text":2875},{"__typename":2503,"id":4198,"text":4199},"148125836","Designhill prepares their webinars in advance, creating scripts and checklists to stay on track. They also gather feedback from their audience after each webinar to improve the experience.\n\n>These webinars have allowed us to build personal relationships with our members and have real-time conversations with industry experts.\n\nDesignhill chose Livestorm because it was **easy to use from the very beginning**. Someone with very little knowledge of technology can join a webinar and know immediately what to do. Livestorm's analytics provide detailed insights, and the platform is equipped with great customer support.\n\nTo get the same results as Designhill, [create a free account on Livestorm now](https://app.livestorm.co/#/signup).",[4201,4207,4210],{"__typename":2083,"id":2590,"backgroundImage":4202,"image":4203,"shortTitle":2601,"shortDescription":2602,"resourceTopic":4204,"resourceType":4205,"slug":2609},{"alt":2592,"height":2593,"url":2594,"width":2593},{"alt":2596,"height":2597,"title":2598,"url":2599,"width":2600},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":4206,"name":2608},{"id":1871,"name":1872},{"__typename":2611,"id":2612,"backgroundImage":4208,"shortTitle":2616,"shortDescription":2617,"resourceTopic":4209,"slug":2619},{"alt":2614,"height":2593,"url":2615,"width":2593},{"id":2604,"name":2136},{"__typename":2083,"id":2621,"backgroundImage":4211,"image":4212,"shortTitle":2631,"shortDescription":2632,"resourceTopic":4213,"resourceType":4214,"slug":2636},{"alt":2623,"height":2593,"url":2624,"width":2593},{"alt":2626,"height":2627,"title":2628,"url":2629,"width":2630},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":4215,"name":2608},{"id":1871,"name":1872},"designhill",{"id":4218,"alternativeVersions":4219,"updatedAt":4227,"publishedAt":4228,"trackName":1476,"trackingBreadcrumbTitle":1476,"structuredData":4229,"isOfTypeExample":1480,"industry":4230,"location":4232,"size":4233,"useCases":4234,"color":4236,"video":1480,"image":4238,"logo":4240,"highlightedKeyNumbers":4243,"title":4244,"description":4245,"name":4246,"quote":4247,"avatar":4248,"author":4251,"position":4252,"downloadTitle":2564,"downloadText":1476,"downloadCta":2565,"downloadPdf":1480,"content":4253,"relatedResources":4281,"slug":4291},"4739208",[4220],{"locale":2508,"value":4221},[4222,4223,4224,4225,4226],{"__typename":2503},{"__typename":2645},{"__typename":2503},{"__typename":2505},{"__typename":2503},"2023-04-17T10:56:24+02:00","2020-05-19T18:31:25+02:00",[],{"id":4231,"name":1876},"73775218",{"id":2533,"name":2534},{"id":2685,"name":2686},[4235],{"id":2201,"name":2203},{"hex":4237},"#25346B",{"alt":1480,"height":2547,"url":4239,"width":2549},"https://livestorm.imgix.net/1127/1589905987-chartered-college-thumbnail.png",{"alt":4241,"height":2858,"url":4242,"width":2858},"Chartered college of teaching logo","https://livestorm.imgix.net/1127/1628696209-charteredcollegeofteaching.jpeg","+2.2-million pupils reached","How the Chartered College of Teaching Enhances Virtual Learning","Hannah Tyreman, Head of Online Learning, explains how the Chartered College of Teaching celebrates, supports, and connects teachers to provide world class-education benefiting pupils and society. ","Chartered College of Teaching","We heard from our teachers that they really needed support within the classroom and Livestorm came to our rescue, especially with the live Q&A feature.",{"alt":1480,"height":4249,"url":4250,"width":2823},300,"https://livestorm.imgix.net/1127/1589969197-hannah.jpg","Hannah Tyreman","Head of Online Learning",[4254,4257,4266,4269,4278],{"__typename":2503,"id":4255,"text":4256},"4748410","## About **Chartered College of Teaching**\n\nLaunched in 2017, the Chartered College of Teaching is a professional body that aims to equip teachers with the knowledge and skills to make the best decisions for their pupils. The team's mission is to celebrate, support and connect teachers to provide world-class education benefiting pupils and society.",{"__typename":2645,"id":4258,"title":2713,"keyNumbers":4259},"147692334",[4260,4264],{"id":4261,"title":4262,"text":4263},"147692333","+2.2-million","pupils reached each year",{"id":4265,"title":3734,"text":3336},"148020646",{"__typename":2503,"id":4267,"text":4268},"148019363","## **Objective**: connect with members and educators\n\nHannah and the team at the Chartered College of Teaching use webinars as a tool to **connect with their members, regardless of location**, and share research evidence and experiences with other teachers and educators. Hannah shared,\n\n>There is a human connection present in Livestorm webinars that you don’t get with other platforms.\n\nWebinars are also used to support the organization's [Chartered Teacher Program](https://chartered.college/chartered-teacher/), which is a 15-month certification plan for teachers. A**n interactive and accessible platform is needed** to connect teachers with other educators.\n\nAdditionally, webinars allow them to gather direct feedback from their members about their products and services, enabling the organization to tailor their offerings to meet the needs of their members.\n\n\n## **Adoption**: ease of use and rich features\n\nHannah Tyreman, Head of Online Learning at the Chartered College of Teaching, chose Livestorm because it was **easy to use, accessible, and didn't require downloads** (which tends to trigger firewalls). She added,\n\n>When we chose Livestorm, it was because it was simple to use and easy to access. We no longer have to worry about firewall issues.\n\nThe platform's **speaking permissions** gave them full control over how the public could ask questions and moderators could invite individual audience members to speak when needed. \n\nFinally, Livestorm's [rich engagement features](https://livestorm.co/features) like **polls and embedding signup forms** made gathering information and promotion easy. Hannah added, \"The polls add quite a lot for us and we use them in our focus groups when we want to know information really quickly.\"",{"__typename":2505,"id":4270,"features":4271},"148019667",[4272,4276,4277],{"id":4273,"title":4274,"text":4275},"94281215","Speaking permissions","Manage speaking permissions during the event. Mute or invite participants to speak.",{"id":2966,"title":2967,"text":2968},{"id":2873,"title":2874,"text":2875},{"__typename":2503,"id":4279,"text":4280},"148020618","## **Results**: engagement and connection\n\nHannah and her team saw **many positive results** after using Livestorm for their webinars. They were able to connect with their members across the globe, gather feedback, and tailor their products and services to meet their members' needs.\n\nLivestorm's platform enabled them to support teacher learning and provide tailored support for early career teachers through interactive webinars. Embedding signup forms directly within their platform made promotion of webinars more convenient for the organization, saving them time, and improved the user experience for their members.\n\nTo get the same results as the Chartered School of Teaching, [create a free account on Livestorm now](https://app.livestorm.co/#/signup).",[4282,4288],{"__typename":2083,"id":2590,"backgroundImage":4283,"image":4284,"shortTitle":2601,"shortDescription":2602,"resourceTopic":4285,"resourceType":4286,"slug":2609},{"alt":2592,"height":2593,"url":2594,"width":2593},{"alt":2596,"height":2597,"title":2598,"url":2599,"width":2600},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":4287,"name":2608},{"id":1871,"name":1872},{"__typename":2611,"id":2612,"backgroundImage":4289,"shortTitle":2616,"shortDescription":2617,"resourceTopic":4290,"slug":2619},{"alt":2614,"height":2593,"url":2615,"width":2593},{"id":2604,"name":2136},"chartered-college-of-teaching",{"id":4293,"alternativeVersions":4294,"updatedAt":4322,"publishedAt":4323,"trackName":1476,"trackingBreadcrumbTitle":1476,"structuredData":4324,"isOfTypeExample":1480,"industry":4325,"location":4326,"size":4327,"useCases":4328,"color":4331,"video":1480,"image":4333,"logo":4336,"highlightedKeyNumbers":4340,"title":4341,"description":4342,"name":4337,"quote":4343,"avatar":4344,"author":4347,"position":4348,"downloadTitle":2564,"downloadText":1476,"downloadCta":2565,"downloadPdf":1480,"content":4349,"relatedResources":4392,"slug":4408},"44491",[4295,4306,4311],{"locale":2508,"value":4296},[4297,4298,4299,4300,4301,4302,4303,4304,4305],{"__typename":2503},{"__typename":2645},{"__typename":2503},{"__typename":2518},{"__typename":2503},{"__typename":2505},{"__typename":2503},{"__typename":2518},{"__typename":2503},{"locale":2514,"value":4307},[4308,4309,4310],{"__typename":2503},{"__typename":2518},{"__typename":2503},{"locale":2521,"value":4312},[4313,4314,4315,4316,4317,4318,4319,4320,4321],{"__typename":2503},{"__typename":2645},{"__typename":2503},{"__typename":2518},{"__typename":2503},{"__typename":2505},{"__typename":2503},{"__typename":2518},{"__typename":2503},"2023-03-27T15:23:06+02:00","2019-02-11T18:21:05+01:00",[],{"id":2925,"name":1848},{"id":2682,"name":2683},{"id":2685,"name":2686},[4329,4330],{"id":2158,"name":2162},{"id":2165,"name":2169},{"hex":4332},"#0C2B42",{"alt":4334,"height":2547,"url":4335,"width":2549},"Yousign Livestorm webinars","https://livestorm.imgix.net/1127/1503495585-you-thumb.png",{"alt":4337,"height":4338,"url":4339,"width":1685},"Yousign",187,"https://livestorm.imgix.net/1127/1624030906-yousign.png","66% participation rate","Yousign Organizes 5 Demo Webinars per Month with Livestorm","Alexis Michel, Growth Marketer, explains how Yousign uses Livestorm to qualify its prospects through product demo webinars.","To create and deliver professional-level online presentations, you need to use Livestorm! All the features that every modern Marketer dreams of are there.",{"alt":1480,"height":4345,"url":4346,"width":4345},100,"https://livestorm.imgix.net/1127/1492700040-uwcpb8v0-png.png","Alexis Michel","CMO",[4350,4353,4361,4364,4370,4373,4379,4382,4389],{"__typename":2503,"id":4351,"text":4352},"50184","\n## About Yousign \n\n[Yousign](https://yousign.com/) is a French electronic signature solution. Yousign has experienced strong growth in recent years and the company is now used by more than 10,000 customers in France. The company also brings together more than 200 employees.\n",{"__typename":2645,"id":4354,"title":2713,"keyNumbers":4355},"147487094",[4356,4358],{"id":4357,"title":3443,"text":4033},"147487092",{"id":4359,"title":4360,"text":2718},"147487093","66%",{"__typename":2503,"id":4362,"text":4363},"147487158","## **Adoption**: need for a professional platform \n\nBefore using Livestorm, Yousign had organized a few webinars on YouTube, in order to test its webinar strategy. Although the first webinar on YouTube went relatively well, Alexis encountered technical problems for the subsequent sessions. He recalls,\n\n>We realized we needed a professional webinar platform that offers real engagement features.\n\nIn the end, it was the integrated promotion functionalities and the ease of use of Livestorm convinced the Yousign teams. Alexis explains,\n\n>With Livestorm, I can create a webinar and generate a registration page in seconds.\n\n## **Objectives**: demo webinars to stand out \n\nTo set up his webinar strategy, Alexis did a lot of research. In particular, he watched the webinars of Yousign's competitors. He explains, \"Some of our competitors were sharing PowerPoint presentations for an hour and without any human touch. It was extremely boring.\" \n\nHis team decided to take the opposite view and organize highly interactive webinars that are limited to 30 minutes only. Attendees can ask questions at any time and presenters can answer them using the **question upvote and live answer features**. \n\nAlexis insists, \"We noticed that there is a buzz before and after the demo, and it generates a lot of interest\".",{"__typename":2518,"id":4365,"image":4366},"147487341",{"alt":4367,"height":4368,"url":4369,"width":3748},"Yousign Webinar",1834,"https://livestorm.imgix.net/1127/1679922796-yousign_webinar.png",{"__typename":2503,"id":4371,"text":4372},"147487342","The figures are there to prove it: Yousign organizes **5 demo webinars per month**  and the **participation rate is 66%** on average!",{"__typename":2505,"id":4374,"features":4375},"147487343",[4376,4377,4378],{"id":2966,"title":2967,"text":2968},{"id":2962,"title":2963,"text":2964},{"id":2958,"title":2959,"text":2960},{"__typename":2503,"id":4380,"text":4381},"147487344","Alexis promotes [product demo webinars](https://livestorm.co/use-cases/product-demo-webinar-software) through email campaigns. The webinars are also highlighted in Yousign's weekly newsletter. Additionally, emails are sent to all active leads in the CRM, except those in the late stage, to re-engage them and expedite the sales process. \n\nAlexis notes that the participation rate for Yousign's product demo webinars is high, he partly explains this by the **ease of connecting** to the webinar.\n\n>Registrants receive automatic reminder emails and connect to the webinar, without downloading anything.\n\nOnce prospects have visited a **sign-up page** and registered, reminders are sent automatically using Livestorm's email cadences. Alexis comments,\n\n>There's no need to create workflows to send reminder emails as everything is on autopilot with email cadences.\n\n## **Diversification** of the use of Livestorm \n\nFollowing this success, Yousign now also organizes product launch webinars once a quarter to present the new features of its platform.",{"__typename":2518,"id":4383,"image":4384},"50186",{"alt":4385,"height":4386,"url":4387,"width":4388},"Yousign team members",1181,"https://livestorm.imgix.net/1127/1492699977-yousign-1-jpg.jpeg",1772,{"__typename":2503,"id":4390,"text":4391},"147487345","This format is very popular with Yousign customers since it generates **more than a hundred registrations**. \n\nIn the coming months, Yousign will continue to use Livestorm for its [demos](https://livestorm.co/use-cases/product-demo-webinar-software) and product launch webinars. The company will also start organizing similar webinars in English and German.\n\nTo get the same results as Yousign, [create a free account on Livestorm now](https://app.livestorm.co/#/signup).",[4393,4399,4402],{"__typename":2083,"id":2590,"backgroundImage":4394,"image":4395,"shortTitle":2601,"shortDescription":2602,"resourceTopic":4396,"resourceType":4397,"slug":2609},{"alt":2592,"height":2593,"url":2594,"width":2593},{"alt":2596,"height":2597,"title":2598,"url":2599,"width":2600},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":4398,"name":2608},{"id":1871,"name":1872},{"__typename":2611,"id":2612,"backgroundImage":4400,"shortTitle":2616,"shortDescription":2617,"resourceTopic":4401,"slug":2619},{"alt":2614,"height":2593,"url":2615,"width":2593},{"id":2604,"name":2136},{"__typename":2083,"id":2621,"backgroundImage":4403,"image":4404,"shortTitle":2631,"shortDescription":2632,"resourceTopic":4405,"resourceType":4406,"slug":2636},{"alt":2623,"height":2593,"url":2624,"width":2593},{"alt":2626,"height":2627,"title":2628,"url":2629,"width":2630},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":4407,"name":2608},{"id":1871,"name":1872},"yousign",{"id":4410,"alternativeVersions":4411,"updatedAt":4433,"publishedAt":4434,"trackName":1476,"trackingBreadcrumbTitle":1476,"structuredData":4435,"isOfTypeExample":1480,"industry":4436,"location":4437,"size":4438,"useCases":4439,"color":4443,"video":1480,"image":4445,"logo":4450,"highlightedKeyNumbers":4454,"title":4455,"description":4456,"name":4446,"quote":4457,"avatar":4458,"author":4461,"position":4462,"downloadTitle":2564,"downloadText":1476,"downloadCta":2565,"downloadPdf":1480,"content":4463,"relatedResources":4490,"slug":4506},"16346185",[4412,4419,4426],{"locale":2508,"value":4413},[4414,4415,4416,4417,4418],{"__typename":2503},{"__typename":2645},{"__typename":2503},{"__typename":2505},{"__typename":2503},{"locale":2514,"value":4420},[4421,4422,4423,4424,4425],{"__typename":2503},{"__typename":2518},{"__typename":2503},{"__typename":2518},{"__typename":2503},{"locale":2521,"value":4427},[4428,4429,4430,4431,4432],{"__typename":2503},{"__typename":2645},{"__typename":2503},{"__typename":2505},{"__typename":2503},"2023-03-03T14:55:21+01:00","2021-01-19T12:18:38+01:00",[],{"id":2925,"name":1848},{"id":2682,"name":2683},{"id":3011,"name":3012},[4440,4441,4442],{"id":2172,"name":2174},{"id":2165,"name":2169},{"id":2196,"name":2198},{"hex":4444},"#306BF2",{"alt":4446,"height":4447,"url":4448,"width":4449},"AssoConnect",3539,"https://livestorm.imgix.net/1127/1611322447-assoconnectteam.jpg",5308,{"alt":4451,"height":4452,"url":4453,"width":2860},"Assoconnect logo",678,"https://livestorm.imgix.net/1127/1674040784-1200px-logo_assoconnect.png","Over 1,000 participants at events","AssoConnect Generates 300 Leads Per Event","Patricia Seidel, Growth Manager, and Mathilde Trahard, Events Manager, explain how AssoConnect uses Livestorm to generate leads and accelerate its expansion in the US.","When we hold a webinar with partners, we show them Livestorm and within 15 minutes everyone understands how to use the platform.",{"alt":4459,"height":2823,"url":4460,"width":2823},"Patricia Seidel Assoconnect","https://livestorm.imgix.net/1127/1611313061-unnamed.png","Patricia Seidel","Growth Manager",[4464,4467,4478,4481,4487],{"__typename":2503,"id":4465,"text":4466},"16346184","## About AssoConnect\n\nAssoConnect ([Springly](https://www.springly.org/en-us/) in North America) is an all-in-one software for membership management. The company provides nonprofit organizations with digital tools that save time in performing daily tasks and digitalizing their operations. AssoConnect is used by more than 20,000 associations worldwide.\n",{"__typename":2645,"id":4468,"title":3439,"keyNumbers":4469},"146803844",[4470,4474],{"id":4471,"title":4472,"text":4473},"146803842","1,000+","participants at webinars",{"id":4475,"title":4476,"text":4477},"146803843","300","leads generated per event",{"__typename":2503,"id":4479,"text":4480},"146803850","## **Adoption**: analytics and rich features\n\nBefore AssoConnect started using Livestorm four years ago, the company was using a video conferencing tool that could not collect email addresses, provide performance data, or offer integrated marketing tools.\n\nAssoConnect's teams went looking for a [webinar platform](https://livestorm.co/webinar-software) that could cover and surpass all of these needs and Livestorm was an obvious choice because of its **rich features and ease of use**. Mathilde and Patricia particularly appreciated the marketing promotion tools and reporting features.\n\n## **Objective**: Marketing events in partnership\n\nWhen COVID-19 stopped physical events from happening all over the world, AssoConnect decided to help its customers through this difficult situation. AssoConnect thus started to organize webinars in collaboration with associations and companies expert on certain themes. These partnerships allowed AssoConnect to accelerate its lead generation.\n\nThe marketing webinars organized by AssoConnect generated an **average of 600 registrations**. The last event even clocked **more than 1 000 registrants**.\n\nBefore the implementation of these marketing partnerships, AssoConnect would only generate about 50 leads per session. Now, AssoConnect generates **up to 300 leads per event**!\n\nThe simplicity of Livestorm makes it easy to integrate partners into events and AssoConnect was convinced that Livestorm is the right tool. Patricia elaborated,\n\n>When we organize a webinar with partners, we show them Livestorm and within 15 minutes everyone understands how to use the platform.",{"__typename":2505,"id":4482,"features":4483},"146803989",[4484,4485,4486],{"id":2962,"title":2963,"text":2964},{"id":2582,"title":2583,"text":2584},{"id":2966,"title":2967,"text":2968},{"__typename":2503,"id":4488,"text":4489},"146803991","AssoConnect's marketing teams appreciate the **promotion, engagement, and reporting [features](https://livestorm.co/features)**. When it comes to integrated marketing tools, Mathilde uses the email cadences programmed in Livestorm to send reminder emails to registrants one day and five minutes before the event starts. She explained,\n\n>Livestorm's reminder emails are very helpful in maximizing participation.\n\nPatricia uses Livestorm's **reporting features** to optimize her webinar strategy. AssoConnect measures the performance of its webinars according to many KPIs, such as the number of registrations, the engagement data, and the participation rate. She said,\n\n>On Livestorm, it is very easy to export data and share it with colleagues. I export reports all the time and analyze each event.\n\nMoreover, the **ease of use** of Livestorm, both for organizers and participants, is an advantage for Mathilde. She can easily create the registration page for her events directly from the platform. Mathilde shared one of her tips,\n\n>On Livestorm, I can easily duplicate an existing session to create a new event and this saves a lot of time!\n\nThe fact that Livestorm is accessible from the browser, **without downloading any software**, also contributes to this ease of use. Patricia explained, \n\n>Some of our prospects are not always tech savvy. They need a tool that is easy to use. With Livestorm, they have nothing to download Livestorm and this is very helpful.\n\n## **Diversification** of the use of Livestorm\n\nFollowing the success of the Marketing team with its webinar strategy, AssoConnect decided to integrate this format in the communication strategy for most of its departments.\n\nAssoConnect extended its use of Livestorm to **four different [teams](https://livestorm.co/teams)** and for several use cases:\n\n1. The **Marketing team** uses Livestorm to create online events with partners to generate leads.\n2. The **Sales team** schedules on-demand webinars for their group product demos.\n3. The **Customer Success team** organizes training sessions in the form of live webinars.\n4. The HR team and all managers organize training and the onboarding of employees.\n\nIn the coming months, AssoConnect will continue to use Livestorm for all these use cases.\n\nTo get the same results as AssoConnect, [create a free account on Livestorm now](https://app.livestorm.co/#/signup).",[4491,4497,4500],{"__typename":2083,"id":2590,"backgroundImage":4492,"image":4493,"shortTitle":2601,"shortDescription":2602,"resourceTopic":4494,"resourceType":4495,"slug":2609},{"alt":2592,"height":2593,"url":2594,"width":2593},{"alt":2596,"height":2597,"title":2598,"url":2599,"width":2600},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":4496,"name":2608},{"id":1871,"name":1872},{"__typename":2611,"id":2612,"backgroundImage":4498,"shortTitle":2616,"shortDescription":2617,"resourceTopic":4499,"slug":2619},{"alt":2614,"height":2593,"url":2615,"width":2593},{"id":2604,"name":2136},{"__typename":2083,"id":2621,"backgroundImage":4501,"image":4502,"shortTitle":2631,"shortDescription":2632,"resourceTopic":4503,"resourceType":4504,"slug":2636},{"alt":2623,"height":2593,"url":2624,"width":2593},{"alt":2626,"height":2627,"title":2628,"url":2629,"width":2630},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":4505,"name":2608},{"id":1871,"name":1872},"assoconnect",{"id":4508,"alternativeVersions":4509,"updatedAt":4527,"publishedAt":4528,"trackName":1476,"trackingBreadcrumbTitle":1476,"structuredData":4529,"isOfTypeExample":1480,"industry":4530,"location":4531,"size":4532,"useCases":4533,"color":4535,"video":1480,"image":4537,"logo":4541,"highlightedKeyNumbers":4544,"title":4545,"description":4546,"name":4547,"quote":4548,"avatar":4549,"author":4553,"position":4554,"downloadTitle":2564,"downloadText":1476,"downloadCta":2565,"downloadPdf":1480,"content":4555,"relatedResources":4571,"slug":4587},"20636954",[4510,4515,4522],{"locale":2508,"value":4511},[4512,4513,4514],{"__typename":2503},{"__typename":2505},{"__typename":2503},{"locale":2514,"value":4516},[4517,4518,4519,4520,4521],{"__typename":2503},{"__typename":2518},{"__typename":2503},{"__typename":2518},{"__typename":2503},{"locale":2521,"value":4523},[4524,4525,4526],{"__typename":2503},{"__typename":2505},{"__typename":2503},"2023-04-25T13:32:45+02:00","2021-02-15T15:41:02+01:00",[],{"id":2530,"name":2531},{"id":3089,"name":3090},{"id":2685,"name":2686},[4534],{"id":2177,"name":2179},{"hex":4536},"#03514E",{"alt":4538,"height":4539,"url":4540,"width":2549},"Freshly",622,"https://livestorm.imgix.net/1127/1613397474-frame-1.png",{"alt":4542,"height":3713,"url":4543,"width":1685},"Freshly logo","https://livestorm.imgix.net/1127/1624027942-freshly.png","1,000+ participants during meetings","Freshly Uses Livestorm for Its Corporate Meetings ","Richard Edwards, VP of Infrastructure, explains how Freshly uses Livestorm to improve remote team communication through corporate meetings. ","Freshly ","For security reasons, our team avoids installing applications and tools as much as possible - this is why Livestorm immediately appealed to us!",{"alt":4550,"height":4551,"url":4552,"width":4551},"Richard Edwards Freshly",480,"https://livestorm.imgix.net/1127/1613579481-freshly.jpeg","Richard Edwards","Vice President of Infrastructure ",[4556,4559,4568],{"__typename":2503,"id":4557,"text":4558},"20756189","## About **Freshly**\n\nFreshly is a nutritionist-approved meal delivery service. The company delivers more than 32-million meals a year across the United States. In 2020, Nestlé acquired Freshly. \n\n## **Adoption**: browser-based access and security \n\nIn 2020, Freshly faced many changes, not only due to the pandemic but also due to negotiations with Nestlé for a takeover. Employees could no longer go to the office and important information had to be communicated to them concerning the acquisition procedure. \n\nDuring this transition period, Richard was tasked with finding a [video communication software](https://livestorm.co/online-meeting-software) that could handle a **variety of use cases**, was easy to use, and gave presenters complete **control over meetings**. \n\nRichard tested many platforms, but was disappointed with their quality. Also, most of the apps required complicated updates. This is why, when he discovered Livestorm, Richard immediately liked the fact that the platform was **accessible directly from the browser**. He explains, \n\n>For security reasons, our team avoids installing applications and tools as much as possible - this is why Livestorm immediately appealed to us!\n\nLivestorm complies with all the security criteria offered by the browser and, therefore, was a wise choice for Freshly. Livestorm is not only  secure, but also offers **instant connection** to participants. \n\nIn addition, the fact that Livestorm can be **accessed from all screens**, without downloading anything, allowed staff working in food packaging plants to attend company meetings from their mobile phones. This is what convinced Richard to opt for Livestorm! \n\n## **Objective**: stay connected despite the change \n\nFreshly uses Livestorm to allow its employees to communicate and collaborate remotely. The shift to a  **new way of working** (due to the pandemic) and a new management team (following the takeover by Nestlé) represented significant changes. \n\nFreshly's management teams then decided to organize [company meetings](https://livestorm.co/online-meeting-software) that would be moderated by the CEOs of Nestlé and Freshly. These meetings were broadcasted to **over 1,000 employees**. \n\nUsing Livestorm's [engagement features](https://livestorm.co/features), employees could easily ask their questions, which were answered in real time. \n\nFor Richard, the usefulness of Livestorm is clear since the platform allows management teams to easily **communicate with several hundred employees at the same time and in real time**. He explains, \n\n>If you want to reach a large audience and are looking for an equal rendering in video, then there is no better choice than Livestorm.",{"__typename":2505,"id":4560,"features":4561},"147507457",[4562,4563,4567],{"id":2966,"title":2967,"text":2968},{"id":4564,"title":4565,"text":4566},"94297045","Multi-session events","Seamlessly set up events with multiple sessions. Make joining easy using a single link. ",{"id":2873,"title":2874,"text":2875},{"__typename":2503,"id":4569,"text":4570},"147507458","For Richard, access to the [video engagement platform](https://livestorm.co/online-meeting-software) from the browser is a very important criterion, particularly for security and user experience reasons. \n\nAdditionally, Richard appreciates the **ease of use** of Livestorm. **Engagement tools** such as online chat, Q&As, and polls are all brought together on one platform. This removes friction and reduces the costs of hosting and managing online meetings. \n\nWithout Livestorm, Richard explains that it would have been difficult for Freshly to organize these internal events so seamlessly. The company would have had to use multiple tools at once to try to achieve the same level of engagement. He adds,\n\n>Livestorm is very easy to use and offers many engagement tools. Honestly, it's a really capable platform.\n\nFinally, Richard also uses Livestorm's **recurring events feature**. This allows him to schedule several company meetings automatically while keeping the same registration page.\n\n## **Diversification** of the use of Livestorm \n\nAfter this pivotal period of the pandemic coupled with the Nestlé takeover, Freshly continues to use Livestorm for its [internal corporate communications](https://livestorm.co/online-meeting-software). \n\nIn addition, in the coming months, Freshly teams will start using Livestorm for [onboarding and remote training](https://livestorm.co/use-cases/webinar-employee-onboarding) sessions for their employees. \n\nFor his part, Richard has already created training related to safety, which gets distributed to several hundred employees at a time!\n\nTo get the same results as Freshly, [create a free account on Livestorm now](https://app.livestorm.co/#/signup).",[4572,4578,4581],{"__typename":2083,"id":2590,"backgroundImage":4573,"image":4574,"shortTitle":2601,"shortDescription":2602,"resourceTopic":4575,"resourceType":4576,"slug":2609},{"alt":2592,"height":2593,"url":2594,"width":2593},{"alt":2596,"height":2597,"title":2598,"url":2599,"width":2600},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":4577,"name":2608},{"id":1871,"name":1872},{"__typename":2611,"id":2612,"backgroundImage":4579,"shortTitle":2616,"shortDescription":2617,"resourceTopic":4580,"slug":2619},{"alt":2614,"height":2593,"url":2615,"width":2593},{"id":2604,"name":2136},{"__typename":2083,"id":2621,"backgroundImage":4582,"image":4583,"shortTitle":2631,"shortDescription":2632,"resourceTopic":4584,"resourceType":4585,"slug":2636},{"alt":2623,"height":2593,"url":2624,"width":2593},{"alt":2626,"height":2627,"title":2628,"url":2629,"width":2630},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":4586,"name":2608},{"id":1871,"name":1872},"freshly",{"id":4589,"alternativeVersions":4590,"updatedAt":4616,"publishedAt":4617,"trackName":1476,"trackingBreadcrumbTitle":1476,"structuredData":4618,"isOfTypeExample":1480,"industry":4619,"location":4620,"size":4621,"useCases":4622,"color":4624,"video":1480,"image":4626,"logo":4628,"highlightedKeyNumbers":4632,"title":4633,"description":4634,"name":4635,"quote":4636,"avatar":4637,"author":4639,"position":4640,"downloadTitle":2564,"downloadText":1476,"downloadCta":2565,"downloadPdf":1480,"content":4641,"relatedResources":4674,"slug":4690},"20832949",[4591,4600,4607],{"locale":2508,"value":4592},[4593,4594,4595,4596,4597,4598,4599],{"__typename":2503},{"__typename":2645},{"__typename":2503},{"__typename":2503},{"__typename":2503},{"__typename":2518},{"__typename":2503},{"locale":2514,"value":4601},[4602,4603,4604,4605,4606],{"__typename":2503},{"__typename":2518},{"__typename":2503},{"__typename":2518},{"__typename":2503},{"locale":2521,"value":4608},[4609,4610,4611,4612,4613,4614,4615],{"__typename":2503},{"__typename":2645},{"__typename":2503},{"__typename":2505},{"__typename":2503},{"__typename":2518},{"__typename":2503},"2023-07-27T18:05:58+02:00","2021-02-15T15:40:53+01:00",[],{"id":2925,"name":1848},{"id":2533,"name":2534},{"id":2685,"name":2686},[4623],{"id":2172,"name":2174},{"hex":4625},"#1999E3",{"alt":1480,"height":4539,"url":4627,"width":2549},"https://livestorm.imgix.net/1127/1613397198-frame-2.png",{"alt":4629,"height":4630,"url":4631,"width":1685},"Recruitee logo",194,"https://livestorm.imgix.net/1127/1624030099-recruitee.png","170 registrants per webinar","Recruitee Generates 1,000+ Thanks to Their Marketing Webinars","We spoke to Pierre Vandenberghe, Content Marketer,  and Daniella Janis, Events Marketing Specialist at Recruitee to find out how they use Livestorm to establish their brand and generate leads.","Recruitee","In the remote world my job has completely pivoted from offline events to online events. Now, I’m using Livestorm to create really engaging events.",{"alt":1480,"height":1619,"url":4638,"width":1619},"https://livestorm.imgix.net/1127/1613395814-1586466560596.jpg","Daniella Janis","Events Marketing Specialist ",[4642,4645,4656,4659,4662,4665,4671],{"__typename":2503,"id":4643,"text":4644},"146414608","## About **Recruitee**\n\nRecruitee is a modern Talent Acquisition Platform with an applicant tracking system used by 3,000+ companies worldwide. Founded in 2015, [Recruitee](https://recruitee.com/) has revolutionized the hiring process for everyone involved: recruiters, hiring managers, and candidates. More than just a recruitment software, Recruitee focuses on making hiring collaborative. \n\nWith over 100 employees and offices in Amsterdam, Poland, and New York, Recruitee is a European leader in their category. In 2019, they were [ranked number 21](https://blog.recruitee.com/recruitee/press/gains-momentum/) among the fastest-growing SaaS companies globally. Their success is no surprise when considering their constant innovation. \n\nWhen they aren’t breaking new ground on the technology side of things, Recruitee is gearing up for their North American, and DACH region expansion. Recruitee uses Livestorm to establish their authority in their market segment, creating content to generate leads and awareness. We spoke with Pierre Vandenberghe, Content Marketer, and Daniella Janis, Events Marketing Specialist at Recruitee about how they use Livestorm to accomplish their goals.\n",{"__typename":2645,"id":4646,"title":4647,"keyNumbers":4648},"146414681","Results with Livestorm",[4649,4652],{"id":4650,"title":4472,"text":4651},"146414679","leads in 6 months",{"id":4653,"title":4654,"text":4655},"146414680","14","webinars per month",{"__typename":2503,"id":4657,"text":4658},"20832974","## Creating **valuable content** for better leads\n\nRecruitee’s marketing team uses Livestorm to create their events and collaborate across the team. Pierre and Daniella are both part of the Content and Buzz Team and have a shared goal of generating quality leads and raising awareness for Recruitee. They tailor their messages to address three personas during their online events: hiring managers, recruiters, and decision-makers. \n\nAs super-users of Livestorm, Pierre and Daniella are experts in creating quality content. \n\n>Our goal is to create valuable content for our audience - that’s where the word 'buzz' comes from: we create content to generate leads and awareness in order to promote our platform and the value for our users,” explains Pierre.\n\nUsually, Pierre and Daniella brainstorm on creating bottom of the funnel content for the community and decide what content should be created for a virtual session that can be of value to the community. But their process hasn’t always been centered on virtual event content. \n\nAs the events manager at Recruitee, Daniella’s role has completely pivoted since COVID-19. Before the crisis, she was in charge of offline events, but now she's a Livestorm power-user. \n\n>According to Daniella, “In the remote world my job has completely pivoted from offline events to online events. Now, I’m using Livestorm to create really engaging events.\n",{"__typename":2503,"id":4660,"text":4661},"20832976","## Measuring **success** is easy \n\nPierre and Daniella have always used Livestorm for the Content and Buzz Team, even before COVID-19. And as the rest of the world moved to digital operations, Recruitee followed suit. Today, they trust Livestorm for its advanced analytics, easy-to-use interface, and rich features. \n\n>In a digital world, everything needs to be more trackable. We like using Livestorm for content creation and online events because of its advanced analytics. We can measure and track data with Livestorm and learn what is most impactful for our audiences by simply looking at the dashboard,” says Pierre.\n\nOne key benefit of using Livestorm is being able to generate leads quickly, with minimal involvement from other teams. For example, in 2020 Recruitee generated over 1000 new leads through Livestorm.\n\nAs an intuitive tool, Livestorm is easy to use when collaborating across teams. After a fast onboarding, team members can have full ownership over their events. Sales demos, content webinars, online events, and more are easily created and replicated across the company. Daniella especially likes how fast it is to create new events by simply copying previous events.\n\n>According to Daniella, “Livestorm is very intuitive and easy to use. Everyone is in charge of their event from start to finish.\n",{"__typename":2503,"id":4663,"text":4664},"20832978","##  **Rich features** for engagement, conversion, and promotion\n\nPierre and Daniella love using Livestorm because of its rich set of features. \n\n>Polls and questions are great to use to find out what people are interested in,” says Pierre, “and separating the chat from the question tab is such a great thing because, as a host, you can really focus on the question tab without too many distractions. People can upvote questions and you know exactly which ones are the most engaging for your audience.\n\nDaniella especially likes using the CTA feature for dropping resources throughout the events and for converting audience members. \n\n>She shares that, “the CTA function is great because you can use it strategically to interact with and engage the audience.\n\nSharing media files and launching polls is another way Recruitee uses Livestorm to engage their audience. \n\nThe promotion process is equally important for Recruitee and it’s why they are so happy with Livestorm’s built-in emailing system. \n\n>As Pierre says: “The automated emails for the promotion are nice. We don’t have to set them up ourselves so we can automate the whole process.”\n\nThese rich features make it possible for Recruitee to scale their content operation, using Livestorm to create events with ease.\n",{"__typename":2518,"id":4666,"image":4667},"20832977",{"alt":1480,"height":4668,"url":4669,"width":4670},3017,"https://livestorm.imgix.net/1127/1613396106-310394-recruitee-amsterdam-people-02-30eebd-original-1556195510.jpeg",3987,{"__typename":2503,"id":4672,"text":4673},"148019299","## Moving into new markets with a **killer strategy**\n\nNext up for Recruitee is their expansion to the North American and DACH region markets. They are doubling down on their data-driven processes and count on Livestorm to power their content and events. They are looking forward to implementing more creative events during this exciting period with Livestorm. \n\nTo get the same results as Recruitee, [create a free account on Livestorm now](https://app.livestorm.co/#/signup).",[4675,4681,4684],{"__typename":2083,"id":2590,"backgroundImage":4676,"image":4677,"shortTitle":2601,"shortDescription":2602,"resourceTopic":4678,"resourceType":4679,"slug":2609},{"alt":2592,"height":2593,"url":2594,"width":2593},{"alt":2596,"height":2597,"title":2598,"url":2599,"width":2600},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":4680,"name":2608},{"id":1871,"name":1872},{"__typename":2611,"id":2612,"backgroundImage":4682,"shortTitle":2616,"shortDescription":2617,"resourceTopic":4683,"slug":2619},{"alt":2614,"height":2593,"url":2615,"width":2593},{"id":2604,"name":2136},{"__typename":2083,"id":2621,"backgroundImage":4685,"image":4686,"shortTitle":2631,"shortDescription":2632,"resourceTopic":4687,"resourceType":4688,"slug":2636},{"alt":2623,"height":2593,"url":2624,"width":2593},{"alt":2626,"height":2627,"title":2628,"url":2629,"width":2630},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":4689,"name":2608},{"id":1871,"name":1872},"recruitee",{"id":4692,"alternativeVersions":4693,"updatedAt":4735,"publishedAt":4736,"trackName":1476,"trackingBreadcrumbTitle":1476,"structuredData":4737,"isOfTypeExample":1480,"industry":4738,"location":4739,"size":4740,"useCases":4741,"color":4743,"video":1480,"image":4745,"logo":4750,"highlightedKeyNumbers":4754,"title":4755,"description":4756,"name":4751,"quote":4757,"avatar":4758,"author":4759,"position":4762,"downloadTitle":2564,"downloadText":1476,"downloadCta":2565,"downloadPdf":1480,"content":4763,"relatedResources":4831,"slug":4847},"101188",[4694,4713,4731,4733],{"locale":2500,"value":4695},[4696,4698,4699,4700,4701,4702,4703,4704,4705,4706,4707,4708,4709,4710,4711,4712],{"__typename":4697},"ContentTagRecord",{"__typename":2503},{"__typename":2645},{"__typename":4697},{"__typename":2503},{"__typename":2518},{"__typename":4697},{"__typename":2503},{"__typename":2518},{"__typename":4697},{"__typename":2503},{"__typename":2505},{"__typename":4697},{"__typename":2503},{"__typename":4697},{"__typename":2503},{"locale":2508,"value":4714},[4715,4716,4717,4718,4719,4720,4721,4722,4723,4724,4725,4726,4727,4728,4729,4730],{"__typename":4697},{"__typename":2503},{"__typename":2645},{"__typename":4697},{"__typename":2503},{"__typename":2518},{"__typename":4697},{"__typename":2503},{"__typename":2518},{"__typename":4697},{"__typename":2503},{"__typename":2505},{"__typename":4697},{"__typename":2503},{"__typename":4697},{"__typename":2503},{"locale":2514,"value":4732},[],{"locale":2521,"value":4734},[],"2025-01-22T14:15:21+01:00","2021-06-28T11:35:00+02:00",[],{"id":2925,"name":1848},{"id":3089,"name":3090},{"id":2685,"name":2686},[4742],{"id":2165,"name":2169},{"hex":4744},"#32736A",{"alt":4746,"height":4747,"url":4748,"width":4749},"Workable header image",700,"https://livestorm.imgix.net/1127/1624635646-workable.jpg",1024,{"alt":4751,"height":2936,"url":4752,"width":4753},"Workable","https://livestorm.imgix.net/1127/1624030787-workable.png",431,"113% growth in customer training","Workable Used Livestorm to Grow Customer Training by 113%","We interviewed Nick DeSimone, the founding member of Workable’s Customer Education team, to find out how he leveraged Livestorm to expand to new markets, develop the company’s customer education program, and scale up.","Livestorm helped us scale our training program tremendously from 15 sessions a week to about 32, while also freeing up a significant chunk of time internally.",{"alt":4759,"height":4760,"url":4761,"width":4760},"Nick DeSimone",250,"https://livestorm.imgix.net/1127/1624369572-desimone-62.jpg","Customer Education Lead",[4764,4767,4770,4780,4783,4786,4793,4796,4799,4804,4807,4810,4819,4822,4825,4828],{"__typename":4697,"id":4765,"name":4766},"49231893","Introduction",{"__typename":2503,"id":4768,"text":4769},"49453477","## A fully-equipped **recruiting** software\n\n[Workable](https://www.workable.com/) is the world’s leading hiring platform. It provides in-house recruiters and hiring teams with more ways to find more qualified candidates. Companies who use Workable get from requisition to the offer letter faster by simplifying decision making and streamlining hiring processes. \n\nFounded in 2012, Workable has since helped more than 20,000 companies hire over one million candidates. Moreover, they boast one of the most comprehensive [HR resources](https://resources.workable.com/) in the industry, which includes thousands of templates, insights, tutorials, and conversations on hot trends in recruitment.",{"__typename":2645,"id":4771,"title":2713,"keyNumbers":4772},"146752815",[4773,4777],{"id":4774,"title":4775,"text":4776},"146752813","113%","growth in customer training",{"id":4778,"title":3734,"text":4779},"146752814","new time zones opened",{"__typename":4697,"id":4781,"name":4782},"49453498","Background",{"__typename":2503,"id":4784,"text":4785},"44310668","## Growing with the **demand**\n\nWe interviewed Nick DeSimone, the founding member of Workable’s Customer Education team, to get a better understanding of his responsibilities, challenges, and success criteria. His extensive background in training, outsourcing, and quality assurance transferred seamlessly into his role as Customer Education Lead when he joined Workable in 2017. \n\nNick’s ultimate goal is to help his customers become better users of their recruiting software, a task that’s a lot more complex than it may sound. To be successful, he has to be able to juggle several different projects at once, such as production of training videos, [Workable 101 webinars](https://help.workable.com/hc/en-us/articles/360001734334--Video-Webinar-Workable-101), email campaigns, content creation for their [Help Center](https://help.workable.com/hc/en-us), support tickets, and more.\n\nNick explained that Workable has grown from serving small and medium-sized businesses to a robust platform that can also address the needs of enterprise-level customers.  \"It has really grown a lot! It has been exciting to see how things have changed for the better and how our product has developed to match the demand,\" Nick said.",{"__typename":2518,"id":4787,"image":4788},"45162469",{"alt":4789,"height":4790,"url":4791,"width":4792},"Workable team",2311,"https://livestorm.imgix.net/1127/1624886576-workableteam.jpg",3462,{"__typename":4697,"id":4794,"name":4795},"49453499","Problem",{"__typename":2503,"id":4797,"text":4798},"45162471","## Growing pains\n\nWith growth came growing pains. As Workable’s product expanded to attract more enterprise-level customers, the volume of customer education efforts had to substantially increase to match. Nick explained that he had to run a lot of the one-on-one sessions to support customer health, which meant 15-20 hours of training calls each week that were exactly the same each time. In an effort to move onto bigger, more scalable activities, Nick and the Workable team tried switching over from Join.me to Zoom, after deciding against GoToWebinar. \n\nHowever, they found Zoom’s user experience and marketing features did not measure up to the consistency that they wanted to offer their customers. This was especially true when it came to the webinar landing pages and the time it would take to set them up. Nick said,\n\n>Zoom's landing pages didn’t offer the branding and ease of customization that I needed. It wasn’t scalable.\n\nThe ability to engage with their customers and measure this impact was equally as important. To Workable, engagement meant the capacity to answer questions in real time while training customers, and impact meant the ability to gather actionable insights at the end of each training session. Unfortunately, Zoom’s platform did not provide an adequate solution for either of these.\n\nThat was when Nick realized that Workable needed a better set up. He revealed,\n\n>There's a lot of value in the one-on-one’s, but there was a feeling that we could do this at scale and provide the same value by engaging with our customers and answering their questions in a smarter way.\n\nNick and his team needed an alternative to Zoom. The new platform must offer flexibility so that the team could set it up to fit their specific needs.",{"__typename":2518,"id":4800,"image":4801},"45162472",{"alt":4802,"height":4790,"url":4803,"width":4792},"Workable team meeting","https://livestorm.imgix.net/1127/1624886700-workableteammeeting.jpg",{"__typename":4697,"id":4805,"name":4806},"49453500","Solution",{"__typename":2503,"id":4808,"text":4809},"45163324","## Implementing an engaging customer education program **at scale**\n\nWith a solid wishlist in mind, including ease of use for both his teammates and customers, [better marketing tools](https://support.livestorm.co/article/12-customize-design-your-registration-page-emails), [engagement capabilities](https://support.livestorm.co/article/42-sidebar-event-room), and - most importantly - scalability, Nick’s research for a better video engagement platform led him to a Zoom alternative called Livestorm. He explained,\n\n>Livestorm stood out for a really great UX and coming from Workable, our users expect that. It should be simple, you shouldn't have to download anything, and the landing page should look nice. We found all of that aligned with Livestorm.\n\nWith the ultimate goal of improving customer health, the team implemented Livestorm to power their onboarding and training sessions. In addition to using the platform for live [customer training](https://livestorm.co/use-cases/webinar-software-customer-training), Nick also leveraged Livestorm’s automation features to schedule [on-demand events](https://livestorm.co/webinar-software/on-demand-webinars) across different [time zones](https://support.livestorm.co/article/73-recurring-events#tz). He would then organize live support, such as himself or team members from different offices, to moderate and answer customers’ questions and gather feedback. \n\nTo make the sign-up process seamless for his customers, Nick embedded the [Livestorm widget](https://support.livestorm.co/article/29-landing-page-to-register-people-to-a-webinar#widget) directly on their help center and in in-app messages, which showed available time slots for upcoming events and allowed people to register without ever leaving the Workable website. After each event, he leveraged the platform’s [sidebar feature](https://support.livestorm.co/article/42-sidebar-event-room) and [customizable emails](https://support.livestorm.co/article/37-customize-edit-content-emails) to collect feedback through surveys. The [event data](https://support.livestorm.co/article/15-export-event-data) from each webinar was also used to track key metrics like registration and attendance rates.",{"__typename":2505,"id":4811,"features":4812},"146752816",[4813,4814,4815],{"id":3939,"title":3940,"text":3941},{"id":2735,"title":2736,"text":2737},{"id":4816,"title":4817,"text":4818},"94297084","Customizable emails","Customize emails by adding an event banner, social sharing buttons, or a signature.",{"__typename":4697,"id":4820,"name":4821},"49453501","Results",{"__typename":2503,"id":4823,"text":4824},"45167749","## **Successful** scaling and more\n\nNick and the Workable team have come a long way with their customer education program having powered it with Livestorm since 2017. With a video engagement platform that gave them full control over the way they wanted to train customers, they succeeded in **expanding to new markets, evolving their customer education program, and, ultimately, scaling their business**.\n\nBefore Workable started using Livestorm, they were only able to support North American time zones. However, this changed as soon as they started using automation to run on-demand events, which **opened their customer education training to 3 more time zones and incremental growth**. Nick said,\n\n>As soon as we flipped the automation option on for other time zones, we started seeing numbers come in. I estimate an average of 30 to 50 extra registrants from the EU every two weeks while the North American numbers stayed strong.\n\nThe automation of on-demand events did not just help Workable expand into different time zones, it also gave them the bandwidth to **evolve their customer education program with the launch of a brand [new webinar series](https://resources.workable.com/author/desimone/)**. Nick explained,\n\n>Following the success of our training webinars, we started doing feature-focused webinars, because we saw an appetite for more. These revolved around our users' goals.\n\nThe most telling result that came from using Livestorm, and certainly one of the most important points for Nick and his team, was the fact that **they were able to scale their business**. He told us,\n\n>By adjusting the training to better fit a wider audience and by utilizing support experts to moderate a chat and keep users engaged, we scaled the training program tremendously.\n\nJust how much you ask? Nick explained that they grew from 15 sessions a week to about 32, while also freeing up a significant chunk of time internally. **That’s a whopping 113% increase in customer education webinars with the time savings reinvested into providing better training content and customer service.** In fact, Nick’s department was even recognized as *[Customer Service Department of the Year](https://stevieawards.com/sales/2021-stevie%C2%AE-award-winners)* by the prestigious Stevie® Awards in April 2021.",{"__typename":4697,"id":4826,"name":4827},"49453478","Looking Ahead",{"__typename":2503,"id":4829,"text":4830},"49453479","## **Smooth** sailing\n\nWhen asked what features he would like to see in the future, Nick made our day when he said, \"you guys are already doing a lot of stuff that we need today\". He continued,\n\n>Livestorm's automation is big. It helped us expand into European time zones while maintaining existing activities in the US. The way your product has matured has been completely in line with what we've needed, so we haven't had to look elsewhere for another platform.\n\nTo get the same results as Workable, [create a free account on Livestorm now](https://app.livestorm.co/#/signup).",[4832,4838,4844],{"__typename":2083,"id":2621,"backgroundImage":4833,"image":4834,"shortTitle":2631,"shortDescription":2632,"resourceTopic":4835,"resourceType":4836,"slug":2636},{"alt":2623,"height":2593,"url":2624,"width":2593},{"alt":2626,"height":2627,"title":2628,"url":2629,"width":2630},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":4837,"name":2608},{"id":1871,"name":1872},{"__typename":2083,"id":2590,"backgroundImage":4839,"image":4840,"shortTitle":2601,"shortDescription":2602,"resourceTopic":4841,"resourceType":4842,"slug":2609},{"alt":2592,"height":2593,"url":2594,"width":2593},{"alt":2596,"height":2597,"title":2598,"url":2599,"width":2600},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":4843,"name":2608},{"id":1871,"name":1872},{"__typename":2611,"id":2612,"backgroundImage":4845,"shortTitle":2616,"shortDescription":2617,"resourceTopic":4846,"slug":2619},{"alt":2614,"height":2593,"url":2615,"width":2593},{"id":2604,"name":2136},"workable",{"id":4849,"alternativeVersions":4850,"updatedAt":4873,"publishedAt":4874,"trackName":1476,"trackingBreadcrumbTitle":1476,"structuredData":4875,"isOfTypeExample":1480,"industry":4876,"location":4878,"size":4879,"useCases":4880,"color":4884,"video":1480,"image":4886,"logo":4889,"highlightedKeyNumbers":4894,"title":4895,"description":4896,"name":4887,"quote":4897,"avatar":4898,"author":4899,"position":4903,"downloadTitle":2564,"downloadText":1476,"downloadCta":2565,"downloadPdf":1480,"content":4904,"relatedResources":4969,"slug":4985},"43639862",[4851,4869,4871],{"locale":2508,"value":4852},[4853,4854,4855,4856,4857,4858,4859,4860,4861,4862,4863,4864,4865,4866,4867,4868],{"__typename":4697},{"__typename":2503},{"__typename":2645},{"__typename":4697},{"__typename":2503},{"__typename":2518},{"__typename":4697},{"__typename":2503},{"__typename":4697},{"__typename":2503},{"__typename":2505},{"__typename":4697},{"__typename":2503},{"__typename":2518},{"__typename":4697},{"__typename":2503},{"locale":2514,"value":4870},[],{"locale":2521,"value":4872},[],"2024-09-05T15:16:19+02:00","2021-08-12T16:34:34+02:00",[],{"id":4877,"name":2393},"73983167",{"id":3089,"name":3090},{"id":3011,"name":3012},[4881,4882,4883],{"id":2172,"name":2174},{"id":2177,"name":2179},{"id":2196,"name":2198},{"hex":4885},"#262B2D",{"alt":4887,"height":4747,"url":4888,"width":4749},"Untapped New York","https://livestorm.imgix.net/1127/1624633990-untapped.jpg",{"alt":4890,"height":4891,"url":4892,"width":4893},"Untapped New York logo",3922,"https://livestorm.imgix.net/1127/1623865537-untapped-new-york-sign.png",10098,"84% more attendees than before","Untapped New York Increased Attendees by 84% and Saved Valuable Time","We spoke with Justin Rivers, Chief Experience Officer at Untapped New York, to find out why he decided to switch to Livestorm from another platform, how he did it, and the results he saw.","We found a way to virtually open up our product to the entire world and will continue to use Livestorm as long as I can see. We are invested in it and don’t want to go anywhere.",{"alt":4899,"height":4900,"url":4901,"width":4902},"Justin Rivers",5472,"https://livestorm.imgix.net/1127/1623864825-jr-headshot.jpg",3648,"Chief Experience Officer",[4905,4908,4911,4922,4924,4927,4933,4935,4938,4940,4943,4952,4954,4957,4964,4966],{"__typename":4697,"id":4906,"name":4907},"51828196","About Untapped New York",{"__typename":2503,"id":4909,"text":4910},"43640214","## The **Secrets** of New York City\n\nSince 2009, [Untapped New York](https://untappedcities.com/) has grown to reach over 700,000 unique visitors a month and become a trusted tour company. From a spooky abandoned hospital on Ellis Island to the iconic Grand Central Terminal, **Untapped New York helps curious minds and adventurers alike unearth the secrets and hidden gems of New York City (NYC)**. ",{"__typename":2645,"id":4912,"title":4647,"keyNumbers":4913},"146480113",[4914,4918],{"id":4915,"title":4916,"text":4917},"146480112","84%","more attendees than before",{"id":4919,"title":4920,"text":4921},"146480137","2-3","hours saved each week",{"__typename":4697,"id":4923,"name":4782},"51828197",{"__typename":2503,"id":4925,"text":4926},"51828198","## Growing In-Person Experiences to **Grow Business**\n\nWhile the company’s website saw steady traffic, the self-generating ad sales from their editorial content did not generate enough revenue to support the growth of the company. This model was not scalable either.\n\nThat’s where Justin Rivers came in. **Justin is a savvy playwright-turned-Chief Experience Officer at Untapped New York**. When he joined the company in 2014, he had the **crucial role of creating [memorable experiences](https://untappedcities.com/tours/) in and around NYC**.\n\nThe ticket sales from this initiative helped balanced revenue with a model that was not only scalable, but also in line with what Untapped New York did best: highlighting landmarks and spaces in NYC. **While the self-generating ad sales only accounted for one-third of the company's revenue, the tours and experiences filled in the other two-thirds.**\n\nIt seems that this success story should stop there; however, when the state of New York was forced to shut down in March 2020 due to the COVID-19 pandemic, Untapped New York had to reinvent the concept of in-person tours and experiences.",{"__typename":2518,"id":4928,"image":4929},"43640237",{"alt":4930,"height":4931,"url":4932,"width":2860},"Untapped New York team",798,"https://livestorm.imgix.net/1127/1623866100-untapped-new-york-team-office-crown-heights-1000-dean-brooklyn-nyc-4.jpg",{"__typename":4697,"id":4934,"name":4795},"51828622",{"__typename":2503,"id":4936,"text":4937},"43640238","## Zooming Through a **Difficult Period**\n\nThe COVID-19 pandemic saw people, businesses, and nations screech to a halt. Of the industries that were hit the hardest, tourism was front and center. Untapped New York was **suddenly faced with zero ticket sales and a return to the unsustainable revenue model** that relied solely on ad sales from their editorial content. \n\nMoreover, they **encountered several roadblocks as they took tours online using Zoom** for their existing [Insiders program](https://untappedcities.com/insiders/), a program that gave paying members access to carefully curated live and on-demand [virtual experiences](https://untappedcities.com/tours/webinars/). \n\nThe team’s first challenge concerned the **friction and lag that they and their presenters (the tour guides) experienced** when sharing their screens. Because presentations and media could not be loaded directly to any one Zoom webinar, a pause would be needed when it came time for the presenters to share their screen in order to share their presentation slides and media.\n\nThe team’s second challenge came from the **time that was required to download and edit the virtual tour video files from Zoom**. These videos are important, because they serve as on-demand content for their Insiders members. Justin said:\n\n>Zoom was really restricting because you’d have to show up when you’d start the event, you’d have to have everything ready to go - there was no opportunity to make last-minute changes.",{"__typename":4697,"id":4939,"name":4806},"51828624",{"__typename":2503,"id":4941,"text":4942},"51828625","## Exclusive \"Insiders\" **Tours Powered by Livestorm**\n\nIn speaking with one of his presenters about these challenges, Justin was told about a newer, **more efficient alternative to Zoom called Livestorm**. After getting a quick walkthrough from his presenter, who had already been using Livestorm for other virtual tours, Justin and Co-Founder & CEO, Augustin Pasquet, decided to test it. \n\nAfter starting with Livestorm’s demo webinars, which were available [live](https://app.livestorm.co/livestorm/livestorm-product-demo?utm_source=Livestorm+company+page) and [on-demand](https://app.livestorm.co/livestorm/livestorm-on-demand-webinar), they **tested the platform and video quality during internal meetings**. This progressed to **running mock virtual tours** and the onboarding of their presenters, tour guides who were more accustomed to in-person experiences, to make sure they were comfortable with the platform. Finally, delighted by the automation capabilities and overall user experience, **Untapped New York moved all their [live events](https://livestorm.co/use-cases/live-events) over to Livestorm**. \n\nWhile there was initial hesitation from presenters who had never seen the platform before, the **ease of use and browser-based system made the onboarding very simple**. Justin explained:\n\n>I always tell (new) presenters that this will be a 15-minute tech check. It will only take 15 minutes unless  you have a lot of questions, but I can get you everything you need in 15 minutes.",{"__typename":2505,"id":4944,"features":4945},"146480155",[4946,4950,4951],{"id":4947,"title":4948,"text":4949},"122113338","Emoji reactions","Participants can react live with emojis to express their mood.",{"id":2574,"title":2575,"text":2576},{"id":2966,"title":2967,"text":2968},{"__typename":4697,"id":4953,"name":4821},"51828626",{"__typename":2503,"id":4955,"text":4956},"43664912","## Smoother Events, Time Savings, and **Happier Customers**\n\nBetween **smoother events, time savings, and happier customers**, Livestorm’s video engagement platform helped Justin and the team at Untapped New York accomplish a lot. That’s not to mention the **additional benefits of better internal meetings and an increased global footprint**.\n\nNo longer seeing lags, hosting **virtual experiences became frictionless**. Untapped New York and their presenters found that they were able to [integrate their presentations and high-quality videos](https://support.livestorm.co/article/44-share-a-video-during-event) seamlessly. Justin said:\n\n>The reason why we like Livestorm is the functionality of not needing to screen share. Period. End of story. Being able to call up a presentation and not having it run off the screen got rid of the lag we used to experience with Zoom.\n\n**Being able to meet and rehearse before the recording started was not only handy, it also saved time**. And when it was show time, all they had to do was hit \"[Participate](https://support.livestorm.co/article/18-microphone-camera-screensharing#participate)\" to present and record, and the rest was automatic. Justin remarked:\n\n>What’s great about Livestorm is that you record once you start the event, so there is no editing after that, which saves me 2-3 hours each week! Plus the recording goes straight to the members, since they get an automated email after the event with the recording.\n\nEngaged customers are happy customers, and that’s exactly what Justin saw. Their Insiders found Livestorm’s **[chat feature](https://support.livestorm.co/article/42-sidebar-event-room#chat) and [emoji reactions](https://support.livestorm.co/article/207-emoji-reactions-room) not only easy to use, but also a lot of fun**. Moreover, he told us that their best-attended virtual tour of 142 live attendees out of 189 registrants was thanks to Livestorm! With Zoom, their best-attended event saw only 77 live attendees out of 105 registrants - that’s an 84% increase! \n\nAttendance and engagement go together. Justin added:\n\n>With Zoom webinars, our attendees complained that they felt disconnected because it was hard to chat. Livestorm struck that balance with a chat function that’s open and easy to use. At the end of an event, the whole screen would fill up with emojis!",{"__typename":2518,"id":4958,"image":4959},"43664913",{"alt":4960,"height":4961,"url":4962,"width":4963},"Virtual Tour via Livestorm",1570,"https://livestorm.imgix.net/1127/1623866265-emoji-screenshot-3.png",2860,{"__typename":4697,"id":4965,"name":4827},"51828627",{"__typename":2503,"id":4967,"text":4968},"43664914","## As the World Opens Up\n\nEven as traditional tourism was opening up in June 2021, when the interview was conducted, Justin told us that they had **no plans to take away their virtual experiences and were hooked on the platform**. He further explained, \"We found a way to virtually open up our product to the entire world and will continue to use Livestorm as long as I can see. We are invested in it and don’t want to go anywhere.\"\n\nTo get the same results as Untapped New York, [create a free account on Livestorm now](https://app.livestorm.co/#/signup).",[4970,4976,4979],{"__typename":2083,"id":2621,"backgroundImage":4971,"image":4972,"shortTitle":2631,"shortDescription":2632,"resourceTopic":4973,"resourceType":4974,"slug":2636},{"alt":2623,"height":2593,"url":2624,"width":2593},{"alt":2626,"height":2627,"title":2628,"url":2629,"width":2630},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":4975,"name":2608},{"id":1871,"name":1872},{"__typename":2611,"id":2612,"backgroundImage":4977,"shortTitle":2616,"shortDescription":2617,"resourceTopic":4978,"slug":2619},{"alt":2614,"height":2593,"url":2615,"width":2593},{"id":2604,"name":2136},{"__typename":2083,"id":2590,"backgroundImage":4980,"image":4981,"shortTitle":2601,"shortDescription":2602,"resourceTopic":4982,"resourceType":4983,"slug":2609},{"alt":2592,"height":2593,"url":2594,"width":2593},{"alt":2596,"height":2597,"title":2598,"url":2599,"width":2600},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":4984,"name":2608},{"id":1871,"name":1872},"untappednewyork",{"id":4987,"alternativeVersions":4988,"updatedAt":5027,"publishedAt":5028,"trackName":1476,"trackingBreadcrumbTitle":1476,"structuredData":5029,"isOfTypeExample":1652,"industry":5030,"location":5031,"size":5032,"useCases":5033,"color":5035,"video":1480,"image":5037,"logo":5042,"highlightedKeyNumbers":5046,"title":5047,"description":5048,"name":5049,"quote":5050,"avatar":5051,"author":5052,"position":5056,"downloadTitle":2564,"downloadText":1476,"downloadCta":2565,"downloadPdf":1480,"content":5057,"relatedResources":5132,"slug":5148},"50303132",[4989,5008],{"locale":2508,"value":4990},[4991,4992,4993,4994,4995,4996,4997,4998,4999,5000,5001,5002,5003,5004,5005,5006,5007],{"__typename":4697},{"__typename":2503},{"__typename":2645},{"__typename":2518},{"__typename":4697},{"__typename":2503},{"__typename":4697},{"__typename":2503},{"__typename":2518},{"__typename":4697},{"__typename":2503},{"__typename":2505},{"__typename":4697},{"__typename":2503},{"__typename":2518},{"__typename":4697},{"__typename":2503},{"locale":2521,"value":5009},[5010,5011,5012,5013,5014,5015,5016,5017,5018,5019,5020,5021,5022,5023,5024,5025,5026],{"__typename":4697},{"__typename":2503},{"__typename":2645},{"__typename":2518},{"__typename":4697},{"__typename":2503},{"__typename":4697},{"__typename":2503},{"__typename":2518},{"__typename":4697},{"__typename":2503},{"__typename":2505},{"__typename":4697},{"__typename":2503},{"__typename":2518},{"__typename":4697},{"__typename":2503},"2024-07-24T20:02:24+02:00","2021-08-20T12:02:33+02:00",[],{"id":3608,"name":1821},{"id":3089,"name":3090},{"id":2685,"name":2686},[5034],{"id":2201,"name":2203},{"hex":5036},"#0E6DB5",{"alt":5038,"height":5039,"url":5040,"width":5041},"IAOM header image",2097,"https://livestorm.imgix.net/1127/1629453302-iaomtreatmentheader.jpg",3144,{"alt":5043,"height":1668,"url":5044,"width":5045},"IAOM-US logo","https://livestorm.imgix.net/1127/1709312310-iaom.png",280,"50% of classes now offered online","A Medical Academy Saves their Education Business with Livestorm","We interviewed Alexander Wielohorski, the General Manager of the International Academy of Orthopedic Medicine of America, to find out how he transitioned the Academy’s programs over to Livestorm to provide a better online classroom experience and save their business.","IAOM-US","The whole process of the negotiations, training, and testing with Livestorm was great. 50% of our online courses for physicians are now hosted online.",{"alt":5052,"height":5053,"url":5054,"width":5055},"Alexander Wielohorski",558,"https://livestorm.imgix.net/1127/1627655633-alex-linkedin.jpg",461,"General Manager",[5058,5060,5063,5074,5081,5083,5086,5088,5091,5098,5100,5103,5115,5117,5120,5127,5129],{"__typename":4697,"id":5059,"name":4766},"50303137",{"__typename":2503,"id":5061,"text":5062},"50303138","## The offer of a **promising path**\n\nThe [International Academy of Orthopedic Medicine of America](https://iaom-us.com/) (IAOM-US) was founded in 1988 on the vision of contributing the highest standard of clinical examination and treatment principles in orthopedic medicine and manual therapy. The IAOM offers promising paths to up-and-coming physicians and physical therapists seeking to continue their education and become Complete Clinicians. Besides boasting a roster of the best instructors, practicing physicians, and physical therapists, the [Academy’s courses](https://iaom-us.com/all-courses/) are also a part of the doctorate program at the Texas Tech University Health Sciences Center. ",{"__typename":2645,"id":5064,"title":4647,"keyNumbers":5065},"146556070",[5066,5070],{"id":5067,"title":5068,"text":5069},"146556069","50%","of courses moved to Livestorm",{"id":5071,"title":5072,"text":5073},"146556281","100%","of business saved",{"__typename":2518,"id":5075,"image":5076},"51843152",{"alt":5077,"height":5078,"url":5079,"width":5080},"IAOM methodology",440,"https://livestorm.imgix.net/1127/1627655804-iaomtreatment.jpeg",660,{"__typename":4697,"id":5082,"name":4782},"51843147",{"__typename":2503,"id":5084,"text":5085},"51843148","## An environment **conducive to learning**\n\nWe had the pleasure of speaking with Alexander Wielohorski, the IAOM’s sharp-witted General Manager who joined the team in June 2020 to not only oversee all of the IAOM’s departments but also breathe life back into the company. \n\nHis primary focus was to ensure that the IAOM’s various programs got filled by their two categories of students: the physical and orthopedic therapists who needed their continuing education credits in order to be able to renew their licenses, and the doctors who wanted to update their knowledge in order to become more specialized and/or treat more effectively.\n\nIn the world of medicine, the integrity of classes and course materials is very important. Alexander explained that graduates are expected “to be able to diagnose precisely and treat effectively”. In order to deliver such a high caliber of education, students needed an environment that was conducive to learning.",{"__typename":4697,"id":5087,"name":4795},"51843150",{"__typename":2503,"id":5089,"text":5090},"51843151","## **Difficulties with Zoom** and online learning \n\nBefore the COVID-19 pandemic hit in 2020, 95% of the IAOM’s courses were conducted in person where the instructor would travel to where the students were. The other 5% consisted of pre-recorded course material that students had to watch before attending the in-person courses.\n\nAs the pandemic gripped the world, the IAOM had to cancel all their courses, causing their income to plummet to zero and putting their entire business at risk. Alexander had to act fast to reinvent the format of IAOM’s courses, taking as much as possible online. \n\nAlexander explained that they fell into the same group as everyone else and tried Zoom. He told us that while the platform worked, they ran into a lot of issues:\n\n>We would have situations where we needed technical support and they either took too long or never got back to us. We felt that we were pretty much alone on this.\n\nFurther, he explained:\n\n>The second problem, which was also what broke the relationship, was that as we started growing our online offering, we needed to be able to run sessions simultaneously in the same time slot. We couldn't do this with Zoom unless we subscribed to a very expensive package.\n\nBecause the IAOM was still recovering from the pandemic, the General Manager simply could not justify upgrading their subscription. He decided that he needed to look for a better solution. ",{"__typename":2518,"id":5092,"image":5093},"51843155",{"alt":5094,"height":5095,"url":5096,"width":5097},"IAOM analysis",416,"https://livestorm.imgix.net/1127/1628786955-iaomanalysis.png",624,{"__typename":4697,"id":5099,"name":4806},"51843153",{"__typename":2503,"id":5101,"text":5102},"51843154","## An **enterprise-grade experience** with Livestorm\n\nWorking with his Operations Manager, who contributed his IT perspective, Alexander narrowed down their platform choices to two: BigMarker and the popular Zoom alternative called Livestorm. The decision ultimately came down to [pricing](https://livestorm.co/pricing), the ability to run multiple sessions simultaneously, and customer service. He told us:\n\n>Business is conducted with people and not with companies. The whole process of the negotiations, training, and testing with Livestorm was great. You were willing to work together with us.\n\nWith a reliable new [enterprise account](https://livestorm.co/enterprise) in hand, Alexander implemented Livestorm by rolling out a series of internal testing, moving all of the IAOM’s internal meetings over to the new platform. With the assistance of his dedicated Customer Success Manager at Livestorm, Alexander then ran mock sessions to simulate the [virtual classroom setting](https://livestorm.co/industries/education), involving their instructors and getting their team members to join as [attendees](https://support.livestorm.co/article/304-livestorm-roles-permissions) and pose as students. \n\nSatisfied with the experience, he then started moving IAOM’s live, two-hour classes over to Livestorm. Because Alexander had an account with five [hosts](https://support.livestorm.co/article/109-manage-team-members-admin), he was able to run up to five classes simultaneously.\n\nIn addition to official course material, the Academy also introduced supplementary webinars that invited not only students but also the general public to learn more about practical medical topics, such as the management of persistent pain. These webinars were led by seasoned doctors, who brought their subject-matter expertise, and [moderated](https://support.livestorm.co/article/20-moderate-event) by Alexander’s team and their Customer Success Manager at Livestorm.",{"__typename":2505,"id":5104,"features":5105},"146556282",[5106,5107,5111],{"id":2582,"title":2583,"text":2584},{"id":5108,"title":5109,"text":5110},"94281426","Team-wide accounts","Add unlimited team members to your workspace to facilitate collaboration.",{"id":5112,"title":5113,"text":5114},"94281405","Moderators","Kick out participants from the event. Delete unwanted messages or questions.",{"__typename":4697,"id":5116,"name":4821},"51843230",{"__typename":2503,"id":5118,"text":5119},"51843231","## **Quality learning**, more interactivity, and business savings\n\nSince new IAOM courses would start every two weeks, Alexander and his team were still successively rolling out Livestorm when we spoke to him. However, in the span of just four months, he told us that he had already noticed some key results.\n\nThe success of Livestorm was being measured on the quality of the online classroom experience, and Alexander found that peace of mind came easily. He said:\n\n>With Livestorm, 90% of the glitches were human and not platform-related.\n\nThis equated to fewer tech-related interruptions and an environment that was conducive to learning. He also found Livestorm’s recordings, relied upon by students from different time zones, to be better compared to those of Zoom’s.\n\nWhile pricing and customer service originally won Alexander and the IAOM team over, the various [engagement features](https://livestorm.co/features) of Livestorm added to the interactivity of their classes. The [sidebar](https://support.livestorm.co/article/42-sidebar-event-room) facilitated interaction during each virtual class and the [analytics](https://support.livestorm.co/category/8-analytics-data) (a feature that was not available on their Zoom subscription) provided a great bird’s-eye view on engagement. Alexander said that it was still too early to share metrics, but that he definitely noticed an increase in interaction among students. \n\nThe third key result that came from moving the IAOM’s programs to Livestorm was business savings since instructors were no longer required to travel as frequently to teach in-person classes. Alexander confirmed:\n\n>The beauty of online (courses) is that it cuts down on business expenses. We had planned on this being temporary, but are now looking at a 50/50 split between online and in-person courses.\n\nThis was a crucial piece to helping the Academy recover from a challenging 2020 and maintain the best educators.",{"__typename":2518,"id":5121,"image":5122},"51843303",{"alt":5123,"height":5124,"url":5125,"width":5126},"Complete Clinician course",1270,"https://livestorm.imgix.net/1127/1628787787-completecliniciancourse.jpg",2304,{"__typename":4697,"id":5128,"name":4827},"51843232",{"__typename":2503,"id":5130,"text":5131},"51843233","## **Livestorm** for the long haul\n\nOver the months to come, Alexander told us that the IAOM will continue to transition their programs to Livestorm, phasing out Zoom altogether. He said:\n\n>Livestorm is being used across our entire ecosystem and it’s very easy to use. You’re a young company that's willing to adapt and listen to your users. \n\nThey are proud to be able to offer a first-class learning experience to their students, no longer have to worry about investing additional dollars in order to be able to run multiple classes simultaneously, and can recover from the difficult year that was 2020.\n\nTo get the same results as the IAOM, [create a free account on Livestorm](https://app.livestorm.co/#/signup/) now.",[5133,5139,5145],{"__typename":2083,"id":2590,"backgroundImage":5134,"image":5135,"shortTitle":2601,"shortDescription":2602,"resourceTopic":5136,"resourceType":5137,"slug":2609},{"alt":2592,"height":2593,"url":2594,"width":2593},{"alt":2596,"height":2597,"title":2598,"url":2599,"width":2600},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":5138,"name":2608},{"id":1871,"name":1872},{"__typename":2083,"id":2621,"backgroundImage":5140,"image":5141,"shortTitle":2631,"shortDescription":2632,"resourceTopic":5142,"resourceType":5143,"slug":2636},{"alt":2623,"height":2593,"url":2624,"width":2593},{"alt":2626,"height":2627,"title":2628,"url":2629,"width":2630},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":5144,"name":2608},{"id":1871,"name":1872},{"__typename":2611,"id":2612,"backgroundImage":5146,"shortTitle":2616,"shortDescription":2617,"resourceTopic":5147,"slug":2619},{"alt":2614,"height":2593,"url":2615,"width":2593},{"id":2604,"name":2136},"iaom-us",{"id":5150,"alternativeVersions":5151,"updatedAt":5170,"publishedAt":5171,"trackName":1476,"trackingBreadcrumbTitle":1476,"structuredData":5172,"isOfTypeExample":1480,"industry":5173,"location":5176,"size":5177,"useCases":5178,"color":5180,"video":1480,"image":5182,"logo":5185,"highlightedKeyNumbers":5190,"title":5191,"description":5192,"name":5193,"quote":5194,"avatar":5195,"author":5200,"position":5201,"downloadTitle":2564,"downloadText":1476,"downloadCta":2565,"downloadPdf":1480,"content":5202,"relatedResources":5263,"slug":5279},"47431301",[5152],{"locale":2508,"value":5153},[5154,5155,5156,5157,5158,5159,5160,5161,5162,5163,5164,5165,5166,5167,5168,5169],{"__typename":4697},{"__typename":2503},{"__typename":2645},{"__typename":4697},{"__typename":2503},{"__typename":2518},{"__typename":4697},{"__typename":2503},{"__typename":2518},{"__typename":4697},{"__typename":2503},{"__typename":2505},{"__typename":4697},{"__typename":2503},{"__typename":4697},{"__typename":2503},"2024-09-05T15:15:14+02:00","2021-08-23T18:58:10+02:00",[],{"id":5174,"name":5175},"73983172","Manufacturing",{"id":3089,"name":3090},{"id":3011,"name":3012},[5179],{"id":2165,"name":2169},{"hex":5181},"#0057A6",{"alt":5183,"height":5039,"url":5184,"width":5041},"Basler Electric header","https://livestorm.imgix.net/1127/1629737458-baslermachinesheader.jpg",{"alt":5186,"height":5187,"url":5188,"width":5189},"Basler Electric logo",364,"https://livestorm.imgix.net/1127/1625842818-basler.png",495,"Reached annual target in less time","Basler Used Livestorm to Reach 80% Of Annual Target in One Quarter","We had the pleasure of speaking with TJ Landrum, Basler Electric’s VP of Marketing, who walked us through the pain points he and his team experienced when launching their product training program, the solution he found, and the results he saw. ","Basler Electric","Livestorm has provided us with the opportunity to easily manage events and reach a huge global audience. That was not something we were able to do prior and it's very important for us.",{"alt":5196,"height":5197,"url":5198,"width":5199},"TJ Landrum of Basler Electric",5491,"https://livestorm.imgix.net/1127/1625842629-landrum-photo.jpg",4393,"TJ Landrum","Vice President of Marketing",[5203,5205,5208,5219,5221,5224,5231,5233,5236,5242,5244,5247,5253,5255,5258,5260],{"__typename":4697,"id":5204,"name":4766},"53572599",{"__typename":2503,"id":5206,"text":5207},"47431425","## Humble beginnings\n\nFounded in 1942 as a humble repair shop for electrical equipment, [Basler Electric](https://www.basler.com/) has evolved to become a leading manufacturer of products fueling the power industry worldwide. In 2012, the company acquired a full-service, ISO-certified plastic molding company to ensure a self-sustaining supply of plastic parts and help drive its expansion.",{"__typename":2645,"id":5209,"title":4647,"keyNumbers":5210},"146721555",[5211,5215],{"id":5212,"title":5213,"text":5214},"146721553","80%","of annual target reached in 3 months",{"id":5216,"title":5217,"text":5218},"146721554","8","hours saved per event",{"__typename":4697,"id":5220,"name":4782},"53572600",{"__typename":2503,"id":5222,"text":5223},"48921807","## **Growing the product** to grow the company\n\nHeadquartered in Highland, IL, Basler now boasts a large global footprint of facilities and products that can be found in over 140 countries. We had the pleasure of speaking with TJ Landrum, Basler Electric’s VP of Marketing, who came from a 15-year background in the highly specialized electrical industry. He was brought into Basler in September 2020 to accelerate product growth, break into new lines of product, and leverage their core technical expertise to open up new business opportunities.\n\nLeading 20 talented individuals, TJ oversees everything from product strategy and development to the full spectrum of marketing communications aimed at setting the company apart. Not only does he have to deal with a fiercely competitive marketplace, but also a set of highly technical B2B and B2C products.",{"__typename":2518,"id":5225,"image":5226},"48921844",{"alt":5227,"height":5228,"url":5229,"width":5230},"Basler Electric offices",1016,"https://livestorm.imgix.net/1127/1626889832-route143current.jpg",2121,{"__typename":4697,"id":5232,"name":4795},"53572601",{"__typename":2503,"id":5234,"text":5235},"48921809","## Complex product lines required **in-depth training**\n\nIn order to properly explain Basler’s complex products and services and stand out from their competitors, TJ realized that he needed to host one-to-many product and application training sessions that had the ability to reach their diverse, global audience. In fact, he shared that he had a KPI of 1,000 customers and prospects to reach for the year. TJ knew that webinars would be the best solution, but the problem was found in the platform that he tried: Microsoft Teams.\n\nBecause Microsoft Teams was already being used by his company for internal communications, TJ thought it could work for their customer-facing webinars. However, he explained,\n\n>We had done a couple of customer training events on MS Teams prior, but we really weren't getting the reach that we wanted to do.\n\nUpgrading Microsoft Teams to utilize the live events feature was not an option either, as it would entail the use of cloud services. This posed a significant roadblock for the Basler team, which relied on internal servers to host the majority of their applications. TJ said,\n\n>We can't use the full MS Teams live event functionality because that requires cloud service; we greatly limit our use of cloud services so that we can better manage our network security.\n\nWith an aggressive goal to hit for the year and a platform that did not fit with their technical infrastructure, TJ admitted, “We quickly realized we needed another solution.” He then turned to online research to look at options on the market for a platform that would answer their pain points.",{"__typename":2518,"id":5237,"image":5238},"48921842",{"alt":5239,"height":5240,"url":5241,"width":1643},"Basler Electric machines",3000,"https://livestorm.imgix.net/1127/1626889770-baslermachines.jpg",{"__typename":4697,"id":5243,"name":4806},"53572602",{"__typename":2503,"id":5245,"text":5246},"48921843","## An **all-in-one** engagement platform\n\nAfter testing 10 different platforms, TJ came across a popular Zoom alternative called Livestorm and found that it was the best for what Basler Electric needed for its [webinars](https://livestorm.co/webinar-software). In particular, he was sold on four main points.  \n\nWhat he noticed and enjoyed right away was the fact that **Livestorm ran 100% off of a browser**. He explained, \n\n>Besides not needing to download any programs, the browser support is also big, as lot of folks in our industry are slower to update their IT systems.\n\nBesides the seamless browser-based experience, TJ was also pleased with the ability to **reach an extended audience** that could be expanded further with a simple [upgrade](https://support.livestorm.co/article/130-manage-subscription-admins#premium-upgrades). He told us,\n\n>Most of our training would see several hundred people signing up so the flexibility to go up to 1,000 is important because we want a broad audience reach.\n\nFor the veteran Marketer, having a **[comprehensive marketing toolkit](https://livestorm.co/features) at his disposal** was non-negotiable and he was particularly impressed with Livestorm’s [registration flow](https://support.livestorm.co/article/70-invite-people-to-your-event) and [customization capabilities](https://support.livestorm.co/article/12-customize-design-your-registration-page-emails). TJ explained,\n\n>We wanted a seamless registration process that we could promote through various means. I like having the custom registration fields, as that ensures that we’re capturing the right data.\n\nThe fourth aspect of Livestorm that won TJ and his team  overcame down to the platform’s **[analytics and reports](https://support.livestorm.co/article/129-data-analytics), including attendance rate and replay statistics**. TJ said,\"The attendance data export really nicely. We leverage these reports to run follow-up campaigns to re-engage folks for further education.\"",{"__typename":2505,"id":5248,"features":5249},"146721568",[5250,5251,5252],{"id":2966,"title":2967,"text":2968},{"id":2958,"title":2959,"text":2960},{"id":2582,"title":2583,"text":2584},{"__typename":4697,"id":5254,"name":4821},"53572603",{"__typename":2503,"id":5256,"text":5257},"48923443","## Reach, **engagement**, and goal attainment\n\nAfter just five months of leveraging Livestorm, Basler was able to establish a regular cadence for their training webinars, running an average of two per month. The platform not only helped their team **save 6-8 hours per event, which freed up much-needed bandwidth**, it also yielded a number of other remarkable results.\n\nWith Livestorm, **TJ and his team were able to open up to the rest of the world with ease**. Their global reach impressed him, especially given the global nature of their product and the number of registrants who are outside of North American. He explained,\n\n>Livestorm has provided us the opportunity to quickly and easily manage events and reach different time zones. That was not something we were able to do prior and it's very important for us.\n\nNext, the video engagement platform lived up to its claim, as **the Basler Electric team saw consistent attendance and replay views after each virtual event**. TJ elaborated,\n\n>Our live attendance rate is around 40% on average, which is right where we want it based on benchmarks. We also have a strong 10% to 20% (of registrants) who view the replay after the event.\n\nFinally, while TJ and his team were faced with an aggressive target of 1,000 unique participants to reach for the year, he told us that **he saw overwhelming success with reaching engaged customers and prospects through Livestorm**. \"We are more than on track for the year and will be ramping that up to 2,000 next year”, said the VP of Marketing, adding \"For the first quarter, we've already reached 788 unique participants (out of 1,000), so we're well ahead of our goal.\"",{"__typename":4697,"id":5259,"name":4827},"53572584",{"__typename":2503,"id":5261,"text":5262},"53572585","## **Full steam** ahead\n\nWhen asked about Basler Electric’s plans for Livestorm going forward, TJ told us, \"We plan to continue to use Livestorm because it's been a great tool. We're in the process of planning a fall series of seminars. Our ability to reach customers globally, which we hadn't taken advantage of before, is easy with Livestorm.\" We thoroughly look forward to helping TJ and the team at Basler Electric beat their next targets.\n\nTo get the same results as Basler Electric, [create a free account on Livestorm now](https://app.livestorm.co/#/signup).",[5264,5270,5276],{"__typename":2083,"id":2621,"backgroundImage":5265,"image":5266,"shortTitle":2631,"shortDescription":2632,"resourceTopic":5267,"resourceType":5268,"slug":2636},{"alt":2623,"height":2593,"url":2624,"width":2593},{"alt":2626,"height":2627,"title":2628,"url":2629,"width":2630},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":5269,"name":2608},{"id":1871,"name":1872},{"__typename":2083,"id":2590,"backgroundImage":5271,"image":5272,"shortTitle":2601,"shortDescription":2602,"resourceTopic":5273,"resourceType":5274,"slug":2609},{"alt":2592,"height":2593,"url":2594,"width":2593},{"alt":2596,"height":2597,"title":2598,"url":2599,"width":2600},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":5275,"name":2608},{"id":1871,"name":1872},{"__typename":2611,"id":2612,"backgroundImage":5277,"shortTitle":2616,"shortDescription":2617,"resourceTopic":5278,"slug":2619},{"alt":2614,"height":2593,"url":2615,"width":2593},{"id":2604,"name":2136},"basler",{"id":5281,"alternativeVersions":5282,"updatedAt":5321,"publishedAt":5322,"trackName":1476,"trackingBreadcrumbTitle":1476,"structuredData":5323,"isOfTypeExample":1480,"industry":5324,"location":5326,"size":5327,"useCases":5328,"color":5330,"video":1480,"image":5332,"logo":5335,"highlightedKeyNumbers":5340,"title":5341,"description":5342,"name":5336,"quote":5343,"avatar":5344,"author":5348,"position":5349,"downloadTitle":2564,"downloadText":1476,"downloadCta":2565,"downloadPdf":1480,"content":5350,"relatedResources":5417,"slug":5433},"51666165",[5283,5302],{"locale":2500,"value":5284},[5285,5286,5287,5288,5289,5290,5291,5292,5293,5294,5295,5296,5297,5298,5299,5300,5301],{"__typename":4697},{"__typename":2503},{"__typename":2645},{"__typename":4697},{"__typename":2503},{"__typename":2518},{"__typename":4697},{"__typename":2503},{"__typename":2518},{"__typename":4697},{"__typename":2503},{"__typename":2505},{"__typename":4697},{"__typename":2503},{"__typename":2518},{"__typename":4697},{"__typename":2503},{"locale":2508,"value":5303},[5304,5305,5306,5307,5308,5309,5310,5311,5312,5313,5314,5315,5316,5317,5318,5319,5320],{"__typename":4697},{"__typename":2503},{"__typename":2645},{"__typename":4697},{"__typename":2503},{"__typename":2518},{"__typename":4697},{"__typename":2503},{"__typename":2518},{"__typename":4697},{"__typename":2503},{"__typename":2505},{"__typename":4697},{"__typename":2503},{"__typename":2518},{"__typename":4697},{"__typename":2503},"2025-01-22T14:23:08+01:00","2021-09-16T11:22:12+02:00",[],{"id":5325,"name":1862},"73775280",{"id":3089,"name":3090},{"id":2536,"name":2537},[5329],{"id":2196,"name":2198},{"hex":5331},"#007BBE",{"alt":5333,"height":5039,"url":5334,"width":5041},"City of West Hollywood header","https://livestorm.imgix.net/1127/1631718856-westhollywoodheader.jpg",{"alt":5336,"height":5337,"url":5338,"width":5339},"City of West Hollywood",256,"https://livestorm.imgix.net/1127/1675778799-westhollywood-color.png",576,"5x greater reach","West Hollywood Reached 500% More People During a Crucial Time","We interviewed the City of West Hollywood’s spirited Management Specialist Paolo Kaspradit to find out how he used Livestorm to diffuse important information and give a voice back to the community.","West Hollywood’s in-person meetings used to see between 20 to 50 people, but our virtual meetings saw more than 300 live attendees - that’s an increase of 500%!",{"alt":5345,"height":5346,"url":5347,"width":5346},"Paolo Kespradit",1280,"https://livestorm.imgix.net/1127/1628695784-paolo-headshot.jpg","Paolo Kaspradit","Management Specialist",[5351,5353,5356,5367,5369,5372,5379,5381,5384,5390,5392,5395,5401,5403,5406,5411,5414],{"__typename":4697,"id":5352,"name":4766},"51666162",{"__typename":2503,"id":5354,"text":5355},"51666163","## A city built on **inclusion and support**\n\nLocated in the heart of the metropolitan Los Angeles area, the [City of West Hollywood](https://www.weho.org/home) was officially incorporated as an independent city in 1984. West Hollywood was founded on the core concepts of **equal rights for the LGBTQ community, affordable rental housing, and support for their large population of immigrants**. Today, these core concepts continue to propel the city’s plans along with critical movements such as protection for the environment, women’s rights, backing for social services, and much more.",{"__typename":2645,"id":5357,"title":4647,"keyNumbers":5358},"146580669",[5359,5363],{"id":5360,"title":5361,"text":5362},"146580666","500%","more attendees",{"id":5364,"title":5365,"text":5366},"146580667","200%","more questions asked",{"__typename":4697,"id":5368,"name":4782},"57927528",{"__typename":2503,"id":5370,"text":5371},"57927529","## Communicating **strategic initiatives** through in-person events\n\nWe enjoyed sitting down with West Hollywood’s spirited Management Analyst Paolo Kespradit, who said to us, “Everyone belongs in West Hollywood; it doesn’t matter who you are.” Having been with the City since April 2018, Paolo works in the office of the [City Manager](https://www.weho.org/city-government/city-manager), which can be seen as the traffic controller of West Hollywood.\n\n**Paolo’s role entails liaising closely with City Council to bring all their projects to life for their main stakeholders:** the business community, their 36,000+ residents, and visitors. Communications and discussions with these stakeholders would come in the form of press releases, City Council events, and community meetings.",{"__typename":2518,"id":5373,"image":5374},"57927530",{"alt":5375,"height":5376,"url":5377,"width":5378},"WEHO townhall",1463,"https://livestorm.imgix.net/1127/1631718996-townhall.jpg",2048,{"__typename":4697,"id":5380,"name":4795},"57927544",{"__typename":2503,"id":5382,"text":5383},"57927545","## Navigating public fears **without the right tools**\n\nUnfortunately, the COVID-19 pandemic that hit the City of West Hollywood in March 2020 had a much different agenda for the city’s priorities. Businesses were forced to shut down, their 36,000+ residents were ordered to stay home, and **City Hall had no choice but to close its doors to in-person services and offer 100% virtual services.** Paolo and his colleagues suddenly found themselves navigating in the dark.\n\nThe unknowns caused early in the pandemic created a lot of panic and confusion, as the public was unsure of the regularly-changing protocols. Moreover, “changes had to be made on the fly since the rules evolved and changed quickly from day to day”, Paolo explained. With his new COVID-19 workplan, **Paolo’s role quickly evolved to assisting with business recovery, workforce planning, community outreach, and much more.**\n\nIt was clear that the City of West Hollywood could benefit from additional tools. **Not only would Paolo and his team need to be able to disseminate information as quickly as possible, but they also needed a format that would be accessible to everyone and equipped to handle sensitive conversations was also necessary.** This meant having dependable controls over who speaks.",{"__typename":2518,"id":5385,"image":5386},"57933380",{"alt":5387,"height":5388,"url":5389,"width":2744},"WEHO testing station",1333,"https://livestorm.imgix.net/1127/1631719742-westhollywoodcovidtesting.jpg",{"__typename":4697,"id":5391,"name":4806},"57933306",{"__typename":2503,"id":5393,"text":5394},"57933307","## **Virtual Q&As** to give a voice back to the community\n\nWhen he started participating in webinars on reopening rules hosted by City Council, Paolo had an idea. He decided that he could also [leverage video communications](https://livestorm.co/industries/government) to engage with the public and answer their questions in real-time. \n\n**After considering platforms such as Zoom and Microsoft Teams, which were already being used by other teams, he set his eyes on a Zoom alternative called Livestorm.** When asked why, Paolo said,\n\n>We wanted a different feeling, especially when it came to how we were able to interact with our attendees, and we didn’t feel that the other platforms had the capability to do that. Livestorm felt the most engaging.\n\nIn June 2020, equipped with a video engagement platform in their toolbox, **Paolo and the West Hollywood team introduced a COVID-19 webinar series, which took the form of [live Q&A discussions](https://livestorm.co/use-cases/live-qas)** covering hot-topic issues like sanitary protocols, unemployment assistance, and mental health protection. \n\nNot only did Livestorm come packed with the most complete [engagement features](https://livestorm.co/features), Paolo told us that the platform’s [speaking permissions](https://support.livestorm.co/article/305-create-your-first-event#speaking) gave them **full control over how the public could ask questions** and allowed moderators to [invite individual audience members to speak](https://support.livestorm.co/article/21-invite-someone-to-participate-during-the-event) when needed, giving their public a much-needed outlet for their concerns. \n\nWhile speaking permissions were key for Paolo and the city’s team, they also enjoyed Livestorm’s [polling feature](https://support.livestorm.co/article/42-sidebar-event-room#polls) because it gave them **a simple way to gather statistics**, such as the percentage of renters versus landlords. This in turn helped the team get a better understanding of their audience. \n\nAs for the video quality, Paolo told us that the quality of Livestorm’s [recordings](https://support.livestorm.co/article/38-event-replay) was the highest he had seen out of all the platforms that he and his team had used. He capitalized on this and **posted their webinar replays on their [YouTube channel](https://www.youtube.com/watch?v=EkicwLpzpmA) to extend reach**.\n\n>We like how Livestorm records in HD. It’s the only platform that our communications department - who handles all the digital media and TV stations - recommends to all of the staff because the replays are always TV ready.",{"__typename":2505,"id":5396,"features":5397},"146580670",[5398,5399,5400],{"id":2574,"title":2575,"text":2576},{"id":4273,"title":4274,"text":4275},{"id":2873,"title":2874,"text":2875},{"__typename":4697,"id":5402,"name":4821},"57933309",{"__typename":2503,"id":5404,"text":5405},"57933310","## **500% more attendees**, increased engagement, and much more\n\nWhat was supposed to be a short-term mission for Paolo turned into 12 pivotal months and **29 impactful webinars**. Their COVID-19 webinar series powered by Livestorm proved to be a big success. He told us,\n\n>There have been a lot of late nights and long days, but it’s been incredibly really rewarding.\n\nOne of the most compelling signs of success came from the **noticeable spike in attendance**. While West Hollywood’s in-person meetings used to see between 20 to 50 people, their webinars saw **upwards of 300 live attendees - that’s an increase of 500%**! He felt that the accessibility and user-friendliness of Livestorm’s platform helped in achieving this.\n\n>Never have we seen this level of engagement before - not from our community nor City Council meetings!\n\nBesides attendance, Paolo also noticed **at least twice the number of people speaking up and interacting during the live Q&As compared to their in-person events**. He said,\n\n>The fact that we were getting this kind of engagement showed us that we were definitely on to something. People were less afraid to raise their hands to speak.\n\nThanks to both qualitative and quantitative insights gained from the live polls, Paolo and his team were able to launch new topics every week based on what their stakeholders wanted to know. Livestorm’s **ease of setup also allowed them to increase their webinars from one to two each week** to cover as many topics as possible. Some of these topics were also picked up by the local press, including [Patch](https://patch.com/california/westhollywood/west-hollywood-city-presents-coronavirus-discussion-q-featuring-experts), [WeHo Ville](https://wehoville.com/2020/07/27/wednesday-webinar-explains-wehos-eviction-moratorium-updates/), and [WeHo Times](https://wehotimes.com/weho-is-hosting-part-2-of-covid-19-health-safety-information-for-businesses-free-webinar/).\n\nPerhaps the most encouraging result was the unexpected **outpouring of appreciation from the public**. Paolo attested,\n\n>This pandemic caused a lot of consternation and heartache for a lot of us, but what propelled us was the gratitude we got from the public after each of our webinars.",{"__typename":2518,"id":5407,"image":5408},"57933381",{"alt":5409,"height":5388,"url":5410,"width":2744},"City of West Hollywood one love","https://livestorm.imgix.net/1127/1631719710-westhollywoodonelove.jpg",{"__typename":4697,"id":5412,"name":5413},"57939349","Looking ahead",{"__typename":2503,"id":5415,"text":5416},"57939350","## Keeping the **virtual conversation** going\n\nEven with the sanitary situation easing up in June 2021 when we spoke, Paolo said that **West Hollywood planned on keeping a cadence of at least one webinar per month** since the format resonated so well with their public. He concluded, \n\n>People enjoy the platform and communicating with us. As we continue with this pandemic, there are still a lot of hot topics to cover, so we will definitely continue using Livestorm to host webinars for the city.\n\nTo get the same results as the City of West Hollywood, [create a free account on Livestorm now](https://app.livestorm.co/#/signup).",[5418,5424,5427],{"__typename":2083,"id":2590,"backgroundImage":5419,"image":5420,"shortTitle":2601,"shortDescription":2602,"resourceTopic":5421,"resourceType":5422,"slug":2609},{"alt":2592,"height":2593,"url":2594,"width":2593},{"alt":2596,"height":2597,"title":2598,"url":2599,"width":2600},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":5423,"name":2608},{"id":1871,"name":1872},{"__typename":2611,"id":2612,"backgroundImage":5425,"shortTitle":2616,"shortDescription":2617,"resourceTopic":5426,"slug":2619},{"alt":2614,"height":2593,"url":2615,"width":2593},{"id":2604,"name":2136},{"__typename":2083,"id":2621,"backgroundImage":5428,"image":5429,"shortTitle":2631,"shortDescription":2632,"resourceTopic":5430,"resourceType":5431,"slug":2636},{"alt":2623,"height":2593,"url":2624,"width":2593},{"alt":2626,"height":2627,"title":2628,"url":2629,"width":2630},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":5432,"name":2608},{"id":1871,"name":1872},"weho",{"id":5435,"alternativeVersions":5436,"updatedAt":5458,"publishedAt":5459,"trackName":1476,"trackingBreadcrumbTitle":1476,"structuredData":5460,"isOfTypeExample":1480,"industry":5461,"location":5462,"size":5463,"useCases":5464,"color":5466,"video":1480,"image":5468,"logo":5471,"highlightedKeyNumbers":5475,"title":5476,"description":5477,"name":5478,"quote":5479,"avatar":5480,"author":5485,"position":5486,"downloadTitle":2564,"downloadText":1476,"downloadCta":2565,"downloadPdf":1480,"content":5487,"relatedResources":5555,"slug":5571},"56372780",[5437,5456],{"locale":2508,"value":5438},[5439,5440,5441,5442,5443,5444,5445,5446,5447,5448,5449,5450,5451,5452,5453,5454,5455],{"__typename":4697},{"__typename":2503},{"__typename":2645},{"__typename":4697},{"__typename":2503},{"__typename":2518},{"__typename":4697},{"__typename":2503},{"__typename":2518},{"__typename":4697},{"__typename":2503},{"__typename":2505},{"__typename":4697},{"__typename":2503},{"__typename":2518},{"__typename":4697},{"__typename":2503},{"locale":2521,"value":5457},[],"2023-04-19T17:12:35+02:00","2021-09-28T16:21:45+02:00",[],{"id":5174,"name":5175},{"id":2533,"name":2534},{"id":2536,"name":2537},[5465],{"id":2172,"name":2174},{"hex":5467},"#682A6C",{"alt":5469,"height":4747,"url":5470,"width":4749},"Ahlstrom-Munksjö header","https://livestorm.imgix.net/1127/1633350761-ahlstrom-munksjo-header.jpg",{"alt":5472,"height":5473,"url":5474,"width":3311},"Ahlstrom-Munksjö logo",120,"https://livestorm.imgix.net/1127/1631114261-ahlstrommunksjologo.png","700 highly-qualified participants reached","Ahlstrom-Munksjö Reinvented Its Marketing Efforts Using Livestorm","We interviewed Estelle Seibert, the passionate Marketing Specialist at Ahlstrom-Munksjö, to find out how she used Livestorm to reinvent their marketing efforts and successfully engage with a highly niche audience. ","Ahlstrom-Munksjö","I recommend Livestorm because it’s very easy to use and is capable of efficiently delivering targeted content to our niche audience.",{"alt":5481,"height":5482,"url":5483,"width":5484},"Estelle Seibert profile",2129,"https://livestorm.imgix.net/1127/1631114526-estelleseibert.jpg",1785,"Estelle Seibert","Marketing Specialist",[5488,5490,5493,5503,5505,5508,5515,5517,5520,5527,5529,5532,5538,5540,5543,5550,5552],{"__typename":4697,"id":5489,"name":4766},"61093413",{"__typename":2503,"id":5491,"text":5492},"61093414","## Paper and fiber-based solutions\n\n[Ahlstrom-Munksjö](https://www.ahlstrom-munksjo.com/) is one of the **world's leading players in sustainable and innovative fiber-based solutions** employing over 7,800 people in 14 countries. The company’s mission is to provide its customers with products that are backed by sustainability, innovation, and quality. You can expect to find Ahlstrom-Munksjö-produced materials right under your nose, including coffee capsules, tea filters, food packaging, face masks, healthcare materials, and much more.",{"__typename":2645,"id":5494,"title":2713,"keyNumbers":5495},"146750480",[5496,5500],{"id":5497,"title":5498,"text":5499},"146750478","700","niche attendees reached",{"id":5501,"title":3335,"text":5502},"146750479","disruptive global initiatives",{"__typename":4697,"id":5504,"name":4782},"61093416",{"__typename":2503,"id":5506,"text":5507},"61093417","## **Traditional** industry and practices\n\nWe had the pleasure of interviewing [Estelle Seibert](https://www.linkedin.com/in/estelleseibert/), Marketing Specialist at Ahlstrom-Munksjö who boasts a career of over 15 years in the paper and abrasives industry (a particularly complex and technical range of products). Estelle started at the company in 2004 and manages all the marketing efforts for [Ahlstrom-Munksjö’s abrasive backings business](https://www.ahlstrom-munksjo.com/products/abrasive-backing/) with a colleague.\n\nUntil recently, **traditional channels of promotions and communications**, like industry trade shows or printed newsletters, were leveraged by their industry to reach this audience and Estelle recognized this approach as being “old-fashioned”. She explained, “For the longest time, we didn’t want to share too much technical information online with the public, because it was so targeted and we wouldn’t want the competitors to see it.”",{"__typename":2518,"id":5509,"image":5510},"61093415",{"alt":5511,"height":5512,"url":5513,"width":5514},"Ahlstrom-Munksjö plant",1782,"https://livestorm.imgix.net/1127/1634032141-ahlstrom-munksjo-plantcompressed.jpg",2280,{"__typename":4697,"id":5516,"name":4795},"61093419",{"__typename":2503,"id":5518,"text":5519},"61093420","## The **marketing landscape** changed\n\nIt was not until 2017, when Estelle returned from a maternity leave, that she saw just how much the online marketing landscape had changed. Digital platforms and social media channels made it so that information could now reach targeted audiences very easily, and **there was a lot of power in value-added content that Ahlstrom-Munksjö developed in the abrasive business that they were not capitalizing on**.\n\nFor the seasoned marketer, **the challenge then became one of building out their content and choosing the most accessible communications channel on which to engage their audience at scale**. “Our objective was to deliver technical content in an interactive way to a global but targeted audience,” Estelle explained. They needed to think about how to add value to enrich the content that would be shared and make it more memorable. Success depended on the right tools and creating value-added, didactic content.\n\n",{"__typename":2518,"id":5521,"image":5522},"61093418",{"alt":5523,"height":5524,"url":5525,"width":5526},"Ahlstrom-Munksjö quality assurance",1859,"https://livestorm.imgix.net/1127/1634032202-ahlstrom-munksjo-quality-assurancecompressed.jpg",3756,{"__typename":4697,"id":5528,"name":4806},"61093421",{"__typename":2503,"id":5530,"text":5531},"61093422","## **Innovative** virtual events\n\nEstelle decided to **modernize the abrasive strategy from a product- to a customer-focused approach**, concentrating on producing content that provided support, explanations, and solutions that anticipated their customers’ most common concerns. She explained how they introduced inbound marketing and a series of carefully curated webinars to help interact with their customers. \n\nEstelle chose to follow the recommendations of her mentor and digital marketing instructor [Stéphane Truphème](https://www.captainmarketing.io/) and decided to try a video engagement platform called Livestorm. **The platform’s clean user interface and [engagement features](https://livestorm.co/features) helped to win her over**. She said,\n\n>You have a truly integrated marketing platform that’s easy to use. The fact that I can customize emails and follow-ups has added a lot of value to the customer journey.\n\nThe abrasive team proceeded to launch an **educational webinar series on Livestorm called the [Coffee Break Sessions](https://www.ahlstrom-munksjo.com/Media/webinars/abrasive/Experts-Coffee-break-sessions/)** that ran from June to December 2020. This series focused on four big topics seen in the coated abrasives business and customers were invited to book private sessions. Estelle explained,\n\n>These sessions allowed our customers to invite stakeholders from within their own organization and [ask questions](https://livestorm.co/use-cases/live-qas) openly knowing that the slot was not shared with potential competitors.\n\nIn May 2021, Estelle and the team upped the ante by hosting a **disruptive digital trade show** dedicated to the abrasives industry called [DediCOATED 3.0](http://www.dedicoated.com/). It was the first online convention of its kind and the team gathered five key market players from the coated abrasives supply chain to exhibit. By coupling Livestorm with a [virtual environment](https://www.linkedin.com/posts/estelleseibert_dedicoated-efficiency-versatility-activity-6802979942368874496-O2q4/) built by [Synthes3D](https://www.synthes3d.com/en/), they were able to simulate the trade show experience and offer conference lecture halls with exhibits.\n\nGuests were invited to participate in various DediCOATED 3.0 seminars and discussions that ran as [live events](https://livestorm.co/use-cases/live-events) - the aim was to inspire the sharing of expertise and ideas. Although the webinar sessions were all public, [private questions](https://support.livestorm.co/article/42-sidebar-event-room#chat) were enabled to ensure that attendees were able to pose questions to the Ahlstrom-Munksjö team without their competitors seeing.",{"__typename":2505,"id":5533,"features":5534},"146749394",[5535,5536,5537],{"id":4816,"title":4817,"text":4818},{"id":2574,"title":2575,"text":2576},{"id":2962,"title":2963,"text":2964},{"__typename":4697,"id":5539,"name":4821},"61093761",{"__typename":2503,"id":5541,"text":5542},"61093762","## Two **major** initiatives in one year\n\nIn just one year, Estelle and her team succeeded in launching two major marketing initiatives with Livestorm that engaged over 700 attendees from around the world. The [chat and Q&A features](https://livestorm.co/use-cases/live-qas) helped them create **interactive exchanges that added value to the information that was being shared**. She shared,\n\n>Everyone has seen the positive impact of digital events and we’re convinced that sharing content this way is a must. Our customers now expect it. \n\nFor the [Coffee Break Sessions](https://www.ahlstrom-munksjo.com/Media/webinars/abrasive/Experts-Coffee-Break-Sessions/), Ahlstrom-Munksjö’s first webinar series, Livestorm helped the team strike the right balance between one-to-one reach and one-to-many conversations. The team was able to target customers worldwide, securing **63 private webinar sessions with 400 highly qualified attendees from 28 countries. This was done in the span of 7 months**. The [recordings](https://www.ahlstrom-munksjo.com/Media/webinars/abrasive/Experts-Coffee-break-sessions/) are now being used as evergreen content to generate leads on their website. \n\nThe [DediCOATED 3.0](https://www.ahlstrom-munksjo.com/Media/webinars/abrasive/dedicoated-3.0/) virtual trade show generated **337 conference attendees from 35 different countries in only two weeks**! “Even though this event was virtual, our audience felt like they were all in the same room with us because they were able to engage with us directly. It was a huge success!” said Estelle.",{"__typename":2518,"id":5544,"image":5545},"61093760",{"alt":5546,"height":5547,"url":5548,"width":5549},"Ahlstrom-Munksjö virtual trade show",1074,"https://livestorm.imgix.net/1127/1632840826-ahlstrom-munksjovirtualtradeshow.jpg",1548,{"__typename":4697,"id":5551,"name":4827},"61093764",{"__typename":2503,"id":5553,"text":5554},"61093765","## **New series** to come\n\nNever skipping a beat, Estelle told us that Ahlstrom-Munksjö’s abrasive business has already **planned another Coffee Break series for the end of 2021**. She added, \n\n>There is an audience for this our technical topics and holding webinars is a great way to reach a this highly qualified segment. It also develops the team spirit and places the team’s expertise at the forefront to capitalize on our expertise.\n\nTo get the same results as Ahlstrom-Munksjö, [create a free account on Livestorm now](https://app.livestorm.co/#/signup).",[5556,5562,5565],{"__typename":2083,"id":2590,"backgroundImage":5557,"image":5558,"shortTitle":2601,"shortDescription":2602,"resourceTopic":5559,"resourceType":5560,"slug":2609},{"alt":2592,"height":2593,"url":2594,"width":2593},{"alt":2596,"height":2597,"title":2598,"url":2599,"width":2600},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":5561,"name":2608},{"id":1871,"name":1872},{"__typename":2611,"id":2612,"backgroundImage":5563,"shortTitle":2616,"shortDescription":2617,"resourceTopic":5564,"slug":2619},{"alt":2614,"height":2593,"url":2615,"width":2593},{"id":2604,"name":2136},{"__typename":2083,"id":2621,"backgroundImage":5566,"image":5567,"shortTitle":2631,"shortDescription":2632,"resourceTopic":5568,"resourceType":5569,"slug":2636},{"alt":2623,"height":2593,"url":2624,"width":2593},{"alt":2626,"height":2627,"title":2628,"url":2629,"width":2630},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":5570,"name":2608},{"id":1871,"name":1872},"ahlstrom-munksjo",{"id":1665,"alternativeVersions":5573,"updatedAt":5630,"publishedAt":5631,"trackName":1476,"trackingBreadcrumbTitle":1476,"structuredData":5632,"isOfTypeExample":1652,"industry":5633,"location":5634,"size":5635,"useCases":5636,"color":5640,"video":1480,"image":5642,"logo":5645,"highlightedKeyNumbers":5646,"title":5647,"description":5648,"name":5649,"quote":1671,"avatar":5650,"author":1672,"position":1673,"downloadTitle":2564,"downloadText":1476,"downloadCta":2565,"downloadPdf":1480,"content":5651,"relatedResources":5722,"slug":5738},[5574,5593,5612,5621],{"locale":2500,"value":5575},[5576,5577,5578,5579,5580,5581,5582,5583,5584,5585,5586,5587,5588,5589,5590,5591,5592],{"__typename":4697},{"__typename":2503},{"__typename":2645},{"__typename":4697},{"__typename":2503},{"__typename":2518},{"__typename":4697},{"__typename":2503},{"__typename":2518},{"__typename":4697},{"__typename":2503},{"__typename":2505},{"__typename":4697},{"__typename":2503},{"__typename":2518},{"__typename":4697},{"__typename":2503},{"locale":2508,"value":5594},[5595,5596,5597,5598,5599,5600,5601,5602,5603,5604,5605,5606,5607,5608,5609,5610,5611],{"__typename":4697},{"__typename":2503},{"__typename":2645},{"__typename":4697},{"__typename":2503},{"__typename":2518},{"__typename":4697},{"__typename":2503},{"__typename":2518},{"__typename":4697},{"__typename":2503},{"__typename":2505},{"__typename":4697},{"__typename":2503},{"__typename":2518},{"__typename":4697},{"__typename":2503},{"locale":2514,"value":5613},[5614,5615,5616,5617,5618,5619,5620],{"__typename":2503},{"__typename":2645},{"__typename":2503},{"__typename":2518},{"__typename":2503},{"__typename":2505},{"__typename":2503},{"locale":2521,"value":5622},[5623,5624,5625,5626,5627,5628,5629],{"__typename":2503},{"__typename":2645},{"__typename":2503},{"__typename":2518},{"__typename":2503},{"__typename":2505},{"__typename":2503},"2025-01-22T14:16:41+01:00","2021-09-17T10:53:42+02:00",[],{"id":2925,"name":1848},{"id":2682,"name":2683},{"id":2536,"name":2537},[5637,5638,5639],{"id":2158,"name":2162},{"id":2172,"name":2174},{"id":2196,"name":2198},{"hex":5641},"#0B996E",{"alt":5643,"height":4747,"url":5644,"width":4749},"Brevo header","https://livestorm.imgix.net/1127/1634220372-sendinblueheader.jpg",{"alt":1667,"height":1668,"url":1669,"width":1670},"8x more registrants each month","Brevo Increases Registrants by 800% per Month with Livestorm","We interviewed Brevo’s dynamic Field Marketing Specialist Laura Parra to find out how she maximized Livestorm to increase the team’s volume of registrants, maintain strong attendance rates, and streamline workflow.","Brevo",{"alt":1675,"height":1676,"url":1677,"width":1676},[5652,5654,5657,5668,5670,5673,5680,5682,5685,5691,5693,5696,5705,5707,5710,5717,5719],{"__typename":4697,"id":5653,"name":4766},"65722110",{"__typename":2503,"id":5655,"text":5656},"65722111","## An evolved all-in-one **email marketing platform**\n\n[Brevo](https://www.brevo.com/) was founded as an email marketing platform **to empower all businesses to build and grow relationships with their customers across all digital channels and at an attractive price tag**. Since its inception in 2012, Brevo has been evolving to put more power in its customers’ hands by adding a collection of state-of-the-art marketing and sales [features](https://www.brevo.com/features/), shifting from an emailing platform to an all-in-one marketing platform. Today, Brevo serves over 300K businesses of all sizes in 160 countries.",{"__typename":2645,"id":5658,"title":4647,"keyNumbers":5659},"146580755",[5660,5664],{"id":5661,"title":5662,"text":5663},"146580754","800%","more registrants",{"id":5665,"title":5666,"text":5667},"146592697","15%","better attendance than industry",{"__typename":4697,"id":5669,"name":4782},"65722445",{"__typename":2503,"id":5671,"text":5672},"65722446","## Supporting **international growth** by combining marketing and sales efforts\n\nWe had the pleasure of sitting down with Laura Parra, Brevo’s dynamic Field Marketing Specialist who joined the team in August 2020. **Laura’s most important mission is to promote their [Enterprise solution](https://www.brevo.com/solutions/enterprise/)**, which consists of tailormade plans as well as “best-in-class services and features” that are marketed to larger companies. Branding makes up a close second mission for her and is crucial for ensuring that Brevo is seen as a leader in the market.\n\nBoth Laura and the Sales team work towards a common goal of gaining better-qualified leads, higher engagement, and a competitive edge. To achieve this, she leverages various types of content with an inbound focus that helps with the discovery of their platform, including ebooks, case studies, and events.\n\nLaura told us that Brevo has enjoyed a lot of success, seeing **$160M USD raised in Series B funding in October 2020**. With this, the company put in place a plan to accelerate its international development, especially as 70% of the company’s revenue was from outside of France. The U.S. market made up their fastest-growing region, with 100% year-over-year growth between 2018 and 2020. ",{"__typename":2518,"id":5674,"image":5675},"65722444",{"alt":5676,"height":5677,"url":5678,"width":5679},"Brevo team photo",3410,"https://livestorm.imgix.net/1127/1634290681-sendinbluegroup.jpeg",4981,{"__typename":4697,"id":5681,"name":4795},"65722448",{"__typename":2503,"id":5683,"text":5684},"65722449","## Creating a **human connection** at scale without friction\n\n**Driving international development was not an easy task**. Laura and the Brevo team knew that **they needed to enrich their value proposition** in order to gain a foothold in new markets and also continue their growth in the U.S. These expansion goals also meant that they would need to significantly increase the volume of high-quality sales leads without losing engagement. Laura said,\n\n\n>We wanted to make sure that we could properly connect with our customers in their time zone and language.\n\nThe team needed a solution that would not only allow them to **reach global audiences but also create meaningful touchpoints** that combined human connection, interactivity, and user experience. Doing all of this without friction, especially for the time-strapped Marketing and Sales teams, was essential.",{"__typename":2518,"id":5686,"image":5687},"65722455",{"alt":5688,"height":5689,"url":5690,"width":1649},"Brevo team at work",3333,"https://livestorm.imgix.net/1127/1634291104-sendinblueteamatwork.jpg",{"__typename":4697,"id":5692,"name":4806},"65722450",{"__typename":2503,"id":5694,"text":5695},"65722451","## Taking full advantage of **Livestorm’s automation and marketing features**\n\nIn staying true to the company’s belief in content-driven marketing, Laura and her team **turned to digital events as a one-to-many way to connect** with valuable leads from around the world. These digital events would be promoted through paid and social channels and revolved around topics and discussions that resonated the most with leads who were deciding on marketing software. \n\nThe video engagement platform Livestorm was already integrated into Brevo’s marketing stack when Laura started, which meant that she was able to hit the ground running. Right away, the savvy marketer **maximized Livestorm’s capabilities by leaning on its [powerful online event features](https://livestorm.co/features)**.\n\nOn the platform’s [automation](https://livestorm.co/webinar-software/automated-webinars) feature, Laura enthused,\n\n>The fact that I can get a video to start and end automatically is really convenient and saves a lot of manual intervention.\n\nShe found the [data visualization](https://support.livestorm.co/article/129-data-analytics) and [export function](https://support.livestorm.co/article/15-export-event-data) perfect for retrieving valuable insights on registrants, questions, and chat messages. The [customization capabilities](https://support.livestorm.co/category/9-customization) ensured that registration forms and emails were always on-brand. Laura also put her [event replays](https://support.livestorm.co/article/38-event-replay), which were available immediately after each event, to good use in her nurturing campaigns. \n\nWorking in close collaboration with the Sales team, **Laura used Livestorm for three main use cases**: \n\n\n1. **Deep-dive webinars** featuring Brevo subject matter experts who covered topics that concerned their customers the most, like [deliverability and email marketing](https://www.brevo.com/email-marketing-deliverability/).\n2. **Co-marketing events** with partners and clients that took the form of panel discussions and presentations on various “hot topics”. \n3. **[Virtual tour](https://app.livestorm.co/brevo) webinars** featuring high-quality, pre-recorded videos that ran automatically on a weekly basis in four different languages. \n\n\nElaborating on the third use case, Laura explained that each [automated session](https://livestorm.co/webinar-software/automated-webinars) would entail a 25-minute demo video, followed by a live [Q&A](https://livestorm.co/use-cases/live-qas) hosted by a salesperson. She said,\"The virtual tour webinars are particularly important for the sales team because they engage leads at a vital part of the customer journey\".",{"__typename":2505,"id":5697,"features":5698},"146595654",[5699,5700,5704],{"id":3939,"title":3940,"text":3941},{"id":5701,"title":5702,"text":5703},"94297110","Questions and Chat export","Download all questions and chat messages from the session",{"id":2868,"title":2869,"text":2870},{"__typename":4697,"id":5706,"name":4821},"65722453",{"__typename":2503,"id":5708,"text":5709},"65722454","## **Significant growth** in monthly registrants, strong attendance, and improved workflow\n\nAfter 12 months of leveraging Livestorm across three different use cases, Laura and the Brevo team noticed a positive impact in a number of areas. They were able to significantly increase the number of qualified registrants, see strong attendance rates, and save valuable time. \n\n**Registration volume, the most important metric for Laura, saw a sizable jump of 800% per month.** She also noted that the **attendees were much more involved and likely to convert because of the highly engaging format**. Referring to the [automated virtual tour webinars](https://livestorm.co/webinar-software/automated-webinars), Laura explained,\n\n>Since we started doing these recurring events we’re seeing an average of 1,800 registrants per month. Before this, we were limited to doing these events once a month and that saw an average of only 200 registrants.\n\n**Attendance rates, Laura’s second most important metric, recorded an average of 45%.** This is right in line with [Livestorm’s average](https://livestorm.co/webinar-statistics?ind=SaaS) of 46% for the SaaS industry and is 15% higher than the industry benchmark seen for the other webinar software in the market. She added, \n\n>We saw an attendance rate of 50% for our best-attended webinar on the topic of [deliverability](https://www.brevo.com/email-marketing-deliverability/). The 45-minute event ended up going past the 60-minute mark because the questions just kept coming!\n\nIn addition to strong registration and attendance numbers, we were told that **Livestorm’s [automation capabilities](https://livestorm.co/webinar-software/automated-webinars) and intuitive user experience helped Laura and the Brevo team streamline their workflow and save valuable time**. They only needed to set these up once and everything else would run on its own.",{"__typename":2518,"id":5711,"image":5712},"65722452",{"alt":5713,"height":5714,"url":5715,"width":5716},"Sendiblue virtual tours",1248,"https://livestorm.imgix.net/1127/1714129577-en-brevo-registration.jpg",1752,{"__typename":4697,"id":5718,"name":4827},"65722456",{"__typename":2503,"id":5720,"text":5721},"65722457","## Letting the platform **run its course**\n\nWhen asked what her future marketing plans looked like, Laura told us that she had **no plans to stop using Livestorm because the platform has been running webinars reliably in the background**. She would recommend it to her colleagues and business contacts for their video engagement needs, saying,\"Livestorm is a very intuitive and complete platform. The features make event setup very easy, taking just a matter of minutes. Even after a year, I have never encountered a technical issue - it’s been very reliable.\"\n\nTo get the same results as Brevo, [create a free account on Livestorm now](https://app.livestorm.co/#/signup).",[5723,5729,5732],{"__typename":2083,"id":2621,"backgroundImage":5724,"image":5725,"shortTitle":2631,"shortDescription":2632,"resourceTopic":5726,"resourceType":5727,"slug":2636},{"alt":2623,"height":2593,"url":2624,"width":2593},{"alt":2626,"height":2627,"title":2628,"url":2629,"width":2630},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":5728,"name":2608},{"id":1871,"name":1872},{"__typename":2611,"id":2612,"backgroundImage":5730,"shortTitle":2616,"shortDescription":2617,"resourceTopic":5731,"slug":2619},{"alt":2614,"height":2593,"url":2615,"width":2593},{"id":2604,"name":2136},{"__typename":2083,"id":2590,"backgroundImage":5733,"image":5734,"shortTitle":2601,"shortDescription":2602,"resourceTopic":5735,"resourceType":5736,"slug":2609},{"alt":2592,"height":2593,"url":2594,"width":2593},{"alt":2596,"height":2597,"title":2598,"url":2599,"width":2600},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":5737,"name":2608},{"id":1871,"name":1872},"sendinblue",{"id":5740,"alternativeVersions":5741,"updatedAt":5772,"publishedAt":5773,"trackName":1476,"trackingBreadcrumbTitle":1476,"structuredData":5774,"isOfTypeExample":1652,"industry":5775,"location":5776,"size":5777,"useCases":5778,"color":5782,"video":1480,"image":5784,"logo":5788,"highlightedKeyNumbers":5792,"title":5793,"description":5794,"name":5795,"quote":1476,"avatar":1480,"author":1476,"position":1476,"downloadTitle":2564,"downloadText":1476,"downloadCta":2565,"downloadPdf":1480,"content":5796,"relatedResources":5848,"slug":5885},"ddOd07SOSpuOlxMEBlU8aA",[5742,5756],{"locale":2508,"value":5743},[5744,5745,5746,5747,5748,5749,5750,5751,5752,5753,5754,5755],{"__typename":2503},{"__typename":2503},{"__typename":2503},{"__typename":2645},{"__typename":2503},{"__typename":3003},{"__typename":2503},{"__typename":2503},{"__typename":3003},{"__typename":2503},{"__typename":2505},{"__typename":2503},{"locale":2521,"value":5757},[5758,5759,5761,5762,5763,5764,5765,5766,5767,5768,5769,5770,5771],{"__typename":2503},{"__typename":5760},"VideoRichRecord",{"__typename":2503},{"__typename":2503},{"__typename":2645},{"__typename":2503},{"__typename":3003},{"__typename":2503},{"__typename":2503},{"__typename":3003},{"__typename":2503},{"__typename":2505},{"__typename":2503},"2026-01-30T14:36:13+01:00","2025-09-23T14:08:32+02:00",[],{"id":2680,"name":1834},{"id":2682,"name":2683},{"id":2536,"name":2537},[5779,5780,5781],{"id":2172,"name":2174},{"id":2165,"name":2169},{"id":2182,"name":2186},{"hex":5783},"#009B9D",{"alt":1480,"height":5785,"url":5786,"width":5787},2404,"https://livestorm.imgix.net/1127/1762360909-quote-credit-agricole-finance-livestorm.png",2040,{"alt":5789,"height":5790,"url":5791,"width":5790},"Crédit Agricole Transitions & Énergies : Accélérer la transition énergétique auprès des particuliers, entreprises, agriculteurs et collectivités.",900,"https://livestorm.imgix.net/1127/1755605948-logo-credit-agricole-transitions-energies.jpg","Satisfaction score: 4/5","Customer Success that fuels performance and innovation","Crédit Agricole Transitions & Énergies (a subsidiary of the French banking group Crédit Agricole | 85 employees) uses webinars as a key channel to educate its market and generate leads — all with the support of Livestorm’s Customer Success team.","Crédit Agricole Transitions & Énergies",[5797,5800,5803,5806,5821,5824,5827,5830,5833,5836,5839,5845],{"__typename":2503,"id":5798,"text":5799},"V4A6WdIfSD6G8TbRERmPnQ","## About **Crédit Agricole Transitions & Énergies**\n\nCrédit Agricole Transitions & Énergies is a subsidiary of the Crédit Agricole Group, created to accelerate the energy transition for individuals, businesses, farmers, and local authorities.\n\nIts missions:\n\t•\tTo offer individuals energy renovation and consumption optimization solutions.\n\t•\tTo support companies, SMEs, and mid-sized businesses in their decarbonization and CSR performance initiatives.\n\n",{"__typename":2503,"id":5801,"text":5802},"FyeDAn9BQPqUKP3alqf3mA","## **Three major challenges** to ensure the impact of webinars  \nIn charge of the commercial engagement at **Crédit Agricole Transitions & Energies**, Pascal Bousquet leads a team dedicated to rolling out energy transition offerings across France.  \n\nHis role involves both **raising awareness among business leaders** (SMEs, mid-sized companies, large enterprises) and **supporting the 39 regional banks** and their local branches, who are on the front line with clients.  \n\nTo do this, Pascal and his team primarily rely on webinars. To make these events a true lever, several challenges must be overcome:  \n\n### Challenge 1: Organization  \nA flawless upstream organization is essential, given the target audience. \"*We cannot afford to send invitations the day before or two days before the event. We need to plan ahead so our clients can block time in their schedules,*\" explains Pascal Bousquet.  \n\n### Challenge 2: Regional Alignment  \nWith 39 regional banks and their branches to coordinate, aligning teams around a single message is important.  \n\n### Challenge 3: Webinar Quality  \nAs Pascal emphasizes: \"*It is out of the question to disappoint our clients*\" — The execution must be perfectly controlled on the day of the event.",{"__typename":2503,"id":5804,"text":5805},"Ml0lUcOQTLmenTQbqlCrfw","## **Customer Success Livestorm**: the secrets to lasting success \nThe role of Customer Success teams is central to securing Crédit Agricole Transitions & Énergies’ webinar strategy. From **preparation to continuous improvement, including live moderation**, their support is a guarantee of reliability and peace of mind for Pascal, who is committed to producing high-quality events.",{"__typename":2645,"id":5807,"title":5808,"keyNumbers":5809},"LS4uK550Q6CS2d9i--PpxQ","Result: engaging and high-quality webinars",[5810,5813,5817],{"id":5811,"title":5068,"text":5812},"H3Tt2TP-TyaTHbNVsERxMw","attendance (average)",{"id":5814,"title":5815,"text":5816},"aw3RwZJEQPWMX0jzFMTrzA","4/5","satisfaction grade (average)",{"id":5818,"title":5819,"text":5820},"VzJTU1eITTqq3sCBW6i6cA","3000+","registrants",{"__typename":2503,"id":5822,"text":5823},"UF41SxsDRy-e_IE2R57Wfg","### Before the event: Prepare and secure registrations  \nEverything starts with creating the registration page, the true cornerstone of communication. Without this link, Pascal cannot launch his alignment strategy with the regional branches, which share the invitations with their clients.",{"__typename":3003,"id":5825,"text":5826},"DhZv7TxRTMKJJwYM_1goZA","\u003Cp>\u003Cem>I reach out to Pauline (note: Customer Success for the Crédit Agricole Transitions & Énergies account) once I have all the elements needed to create the page, and I ask for her availability to finalize the registration page as quickly as possible. Having the registration link is crucial for everything that follows.\u003C/em>\u003C/p>\n",{"__typename":2503,"id":5828,"text":5829},"WCO_mHE6T2GqUMBdfKpVmA","The Livestorm expert brings her expertise from this stage, **ensuring a fast and error-free launch**. This condition is essential to initiate the national and regional communication relay and secure the highest number of registrants.\n\n### During the event: Streamlining the flow\nOn the day of the event, the account manager supports Pascal Bousquet, acting as a technical co-pilot — but not only.\n\nPauline is also responsible for critical actions within the post-webinar sales funnel: launching polls at specific moments using the \"polls\" module available on Livestorm.\n\n#### 🔸 **First poll**: measuring satisfaction  \nA poll is sent live to the audience, inviting them to answer the question, \"*How would you rate this webinar?*\". The responses allow Pascal Bousquet and his team to ensure qualitative follow-up on the actions taken.\n\n#### 🔸 **Second poll**: scheduling appointments  \nA second poll invites attendees to respond to the question, \"*Would you like to schedule a meeting with an advisor in the coming week?*\". These responses help initiate commercial conversations following the webinar and monitor interest in the presented offers.",{"__typename":2503,"id":5831,"text":5832},"MbsPZ3IDQ6Sz2d125EDKAQ","This support allows Pascal to fully focus on the content and interaction with the attendees, with complete confidence.\n\n### After the event: Inspire and suggest\nBeyond operational assistance, Customer Success Managers play an advisory and innovative role.",{"__typename":3003,"id":5834,"text":5835},"e78vjUh9TCiNaPI5KuKBTg","\u003Cp>\u003Cem>Pauline suggests improvements when she learns about new features enabled by your teams to enhance the webinars. We can work together to find ways to improve how we communicate or conduct the webinars.\u003C/em>\u003C/p>\n",{"__typename":2503,"id":5837,"text":5838},"MP2PojBuTIGh7gQqcRvBaQ","From the **initial setup of the first configurations** to optimization advice, this ongoing dialogue enables Crédit Agricole Transitions & Énergies to build on the experience gained and evolve its formats towards **greater and greater efficiency**.",{"__typename":2505,"id":5840,"features":5841},"UvDvDBZQQLq2lRkT6QQeDQ",[5842,5843,5844],{"id":2958,"title":2959,"text":2960},{"id":5112,"title":5113,"text":5114},{"id":4564,"title":4565,"text":4566},{"__typename":2503,"id":5846,"text":5847},"Uv2dWONITeivheEpmc_2zg","## Looking Ahead  \nCrédit Agricole Transitions & Énergies aims to go further: to further professionalize its webinars, fully leverage Livestorm’s new features, and create an even richer experience for its clients.",[5849,5855,5869],{"__typename":2083,"id":2590,"backgroundImage":5850,"image":5851,"shortTitle":2601,"shortDescription":2602,"resourceTopic":5852,"resourceType":5853,"slug":2609},{"alt":2592,"height":2593,"url":2594,"width":2593},{"alt":2596,"height":2597,"title":2598,"url":2599,"width":2600},{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":5854,"name":2608},{"id":1871,"name":1872},{"__typename":2083,"id":5856,"backgroundImage":5857,"image":1480,"shortTitle":5860,"shortDescription":5861,"resourceTopic":5862,"resourceType":5863,"slug":5868},"147597478",{"alt":5858,"height":1594,"url":5859,"width":1594},"Notion's Playbook to Community Marketing, fireside chat","https://livestorm.imgix.net/1127/1680513040-frame-2212.png","How to fuel growth with an engaged community","Online communities can increase customer engagement by 21% and impact lead generation efforts. Learn how Notion has built a community fuelling their growth.",{"id":2604,"name":2136},{"id":5864,"color":5865,"cta":5866,"icon":5867,"name":2097},"23823620","pale-blue","Watch",{"id":2053,"name":2054},"https://app.livestorm.co/livestorm/how-to-fuel-growth-with-an-engaged-community?utm_source=livestorm&utm_medium=website_action&utm_campaign=openmic_0423_community&utm_content=cl",{"__typename":2083,"id":5870,"backgroundImage":5871,"image":5872,"shortTitle":5877,"shortDescription":5878,"resourceTopic":5879,"resourceType":5882,"slug":5884},"121257677",{"alt":2623,"height":2593,"url":2624,"width":2593},{"alt":5873,"height":5874,"title":5875,"url":5876,"width":2630},"50 icebreakers, questions and games for virtual meetings ",2481,"50 icebreakers for virtual meetings cover","https://livestorm.imgix.net/1127/1650877705-extract-livestorm-x-360learning_page_1.jpg","50 Icebreakers for Virtual Meetings","Discover 50 ice breakers questions and games that will make your meetings engaging.",{"id":5880,"name":5881},"23823612","Human resources",{"id":2606,"color":1855,"cta":1612,"icon":5883,"name":2608},{"id":1871,"name":1872},"50-ice-breakers-virtual-meetings","credit-agricole-transitions-energies",{"id":5887,"alternativeVersions":5888,"updatedAt":5916,"publishedAt":5917,"trackName":1476,"trackingBreadcrumbTitle":1476,"structuredData":5918,"isOfTypeExample":1652,"industry":5919,"location":5920,"size":5923,"useCases":5924,"color":1480,"video":1480,"image":5927,"logo":1480,"highlightedKeyNumbers":5931,"title":5932,"description":5933,"name":5934,"quote":5935,"avatar":1480,"author":5936,"position":5937,"downloadTitle":2564,"downloadText":1476,"downloadCta":2565,"downloadPdf":1480,"content":5938,"relatedResources":5986,"slug":6006},"BtxCAjHqSV-sNWAXvHG57g",[5889,5903],{"locale":2508,"value":5890},[5891,5892,5893,5894,5895,5896,5898,5899,5900,5901,5902],{"__typename":2503},{"__typename":3003},{"__typename":2503},{"__typename":3003},{"__typename":2503},{"__typename":5897},"ContentTlDrRecord",{"__typename":3003},{"__typename":2503},{"__typename":5897},{"__typename":3003},{"__typename":2645},{"locale":2521,"value":5904},[5905,5906,5907,5908,5909,5910,5911,5912,5913,5914,5915],{"__typename":2503},{"__typename":3003},{"__typename":2503},{"__typename":3003},{"__typename":2503},{"__typename":5897},{"__typename":3003},{"__typename":2503},{"__typename":5897},{"__typename":3003},{"__typename":2645},"2026-02-23T16:50:43+01:00","2026-01-30T14:54:21+01:00",[],{"id":3608,"name":1821},{"id":5921,"name":5922},"T1dkRAt6TNi5euz2uiR0XQ","Worldwide",{"id":2536,"name":2537},[5925,5926],{"id":2165,"name":2169},{"id":2158,"name":2162},{"alt":1480,"height":5928,"url":5929,"width":5930},3438,"https://livestorm.imgix.net/1127/1771860170-customer-story-livestorm-healthcare.png",3066,"Up to 800 HCP attendees","From medical education to lead generation: The winning equation","An international provider of solutions for medical analysis laboratories, this company uses Livestorm to educate, train, and engage biologists, technicians, and prescribers worldwide while complying with the strict GDPR and regulatory requirements of its industry.","International medical industry player","We now manage to capture far more leads than we did when we were running webinars through Teams, or when we were only doing in-person events at conferences. Since we started using Livestorm — which is both effective and easy to use — we have significantly more people attending our webinars.","C.V","Marketing manager, communication and digital ",[5939,5942,5945,5948,5951,5954,5958,5961,5964,5968,5971],{"__typename":2503,"id":5940,"text":5941},"K63ztYdwTHKl3M_chPjZUw","## **Customer Context**\n\nAn international leader in solutions for medical analysis laboratories, this company designs and commercializes innovative technologies used daily in hundreds of hospital laboratories, private labs, and research institutes around the world.\nIts mission is to make medical analysis clearer and more accurate, enabling healthcare professionals to improve the quality of patient monitoring and diagnosis. This responsibility comes with a duty to train: every customer must have a thorough command of instrument use and result interpretation.\n\u003Cbr>\n### A complex audience ecosystem\nUnlike a traditional B2B model, this company must navigate a multi-layered ecosystem — spanning direct, indirect, and internal contacts:\n- Biologists (physicians and pharmacists) who manage laboratories\n- Laboratory technicians who operate equipment on a daily basis\n- Prescribers (clinicians, general practitioners) in indirect contact through laboratories\n- International distributors who sell the company's solutions across different geographic regions\n- Internal teams spread across multiple subsidiaries worldwide\n\u003Cbr>\u003Cbr>\n### The Teams → Livestorm Turning Point\n2020–2021, during the COVID period: like many companies, this organization was suddenly thrust into a fully digital environment. But unlike others, it couldn't rely on improvised Teams invitations. The stakes were too high: advanced technical training, qualified lead generation, and compliance with industry standards.\n\nThe Group then adopted Livestorm to digitize and professionalize its engagement strategy with healthcare professionals on a global scale. Four years later, webinars have become a strategic pillar for lead generation and engagement.\n",{"__typename":3003,"id":5943,"text":5944},"A9RZUYn6TXKTFan11YzWQw","\u003Cp>Previously, we were sending out simple Teams invitations. Today, we run all our webinars on Livestorm. The platform sends emails, reminders, it's clean and structured: it gives a much more professional feel, and creates the right context to attract our clients. Substance is carried by form.\u003C/p>\n",{"__typename":2503,"id":5946,"text":5947},"QjL-kc0aQs2yQNBjAD76rg","## **The challenge**: Strategic webinars, at global scale, for a time-pressured audience\n\nRunning webinars in the medical sector means navigating a maze of legal, technical, and operational constraints where every detail matters.\n\u003Cbr>\n### 1 | Compliance & Security: zero margin for error\n- European data storage required by IT (a dealbreaker during platform selection)\n- Rigorous GDPR consent management at every registration\n- Participant visibility controls to ensure professional confidentiality\n- Advanced moderation to block competitor access\n \u003Cbr>\u003Cbr>\n### 2 | Countries: a regulatory patchwork\n- Promotional restrictions based on product commercialization status and local regulations\n- Multi-language organization (English, French, Spanish, Italian…)\n- Issuance of attendance certificates\n\u003Cbr>\u003Cbr>\n### 3 | A flawless brand image to uphold\n- Need for a premium look and feel for high-level educational events\n- Strict visual consistency enforced by corporate brand guidelines\n\u003Cbr>\u003Cbr>\n### 4 | Doing more with less\n- Teams juggling webinars for customers, distributors, and subsidiaries\n- Automated follow-ups and lead collection to save time\n- CRM integration (HubSpot) for sales tracking and ROI measurement\n\u003Cbr>\u003Cbr>\n### 5 | Capturing the attention of a high-pressure audience\n- Healthcare professionals with packed schedules and constant demands\n- Engaging prescribers who have never been met in person\n- Need to measure engagement\n",{"__typename":3003,"id":5949,"text":5950},"cglRW6g2TM6l967n9mRq0g","\u003Cp>We chose Livestorm because we had this need to have our data stored in Europe. It was one of the key criteria put forward by our IT department.\u003C/p>\n",{"__typename":2503,"id":5952,"text":5953},"JUtZh-YtTOK4UlZTjqQ2ZQ","## **Why Livestorm**: Two decisive selection criteria\n\nFaced with a demanding set of requirements, the Group quickly identified two non-negotiables for choosing its webinar platform: absolute compliance and radical simplicity. Livestorm checked every box:\n\u003Cbr>\n### 1 | Compliance & Security: The dealbreaker criterion\nAll solutions with data hosting outside Europe were immediately ruled out. European data storage was a non-negotiable IT requirement. Livestorm not only met this critical constraint, but also delivered additional layers of security: SSO to centralize user management, granular visibility settings (participant names and videos hidden from others), and most importantly, advanced moderation enabling registration validation or rejection upfront — including the ability to block competitor access.\n\u003Cbr>\n### 2 | Radical Simplicity: 5 minutes to get up and running\nEase of use was a decisive factor in democratizing webinars across global and local teams. The Marketing & Digital Manager can onboard subsidiaries in 45 minutes on a platform they'll have fully mastered in just 5.",{"__typename":5897,"id":5955,"title":5956,"text":5957},"VdZDVd7WQuGihnmJ_LZaNw","The features that make all the difference","\u003Cp>\u003Cstrong>Flawless branding, effortlessly\u003C/strong>\n\u003Cbr>The global team provides a complete package (logos, colors, templates) that each subsidiary deploys in just a few clicks across all webinar-related communication assets. Visual consistency guaranteed — and a clear step up from improvised Teams invitations.\n\u003Cbr>\u003Cbr>\n\u003Cstrong>Automated emails that free up time\u003C/strong>\n\u003Cbr>Scheduled reminders (D-30, D-7, H-1), differentiated post-webinar emails based on attendance: everything is automated in Livestorm. No more manually managing follow-ups.\n\u003Cbr>\u003Cbr>\n\u003Cstrong>Native HubSpot integration\u003C/strong>\n\u003Cbr>No more Excel exports and manual CRM re-imports with the risk of errors. Leads now sync automatically with pre-configured field mapping. A true game-changer for sales follow-up.\n\u003Cbr>\u003Cbr>\n\u003Cstrong>One-Click event duplication\u003C/strong>\n\u003Cbr>Once a webinar is properly set up (branding, emails, forms), simply duplicate it in one click. Only the content changes — everything else is ready to go.\n\u003Cbr>\u003Cbr>\n\u003Cstrong>Frictionless web access\u003C/strong>\n\u003Cbr>A crucial point in the medical sector, where IT environments are locked down: no installation required. One click on the link and participants are in the webinar. No download, no IT authorization request, zero friction.\u003C/p>\n",{"__typename":3003,"id":5959,"text":5960},"GFgcwsHFSAi0OzRstu8FwQ","\u003Cp>Every time I run a training session on Livestorm, I take the time to do it properly. But ultimately, my conclusion is always the same:\u003Cem> 'I just spent 45 minutes showing you something you'll figure out in five.'\u003C/em>\u003C/p>\n",{"__typename":2503,"id":5962,"text":5963},"Un8rKX55RK-xzm79SondHw","## **The strategic impact**: From one-off webinar to long-term marketing asset\n\nWith Livestorm, this Group has transformed its webinars into true reusable marketing levers. Replays are:\n- accessible to registered attendees\n- available on the website (for healthcare professionals), after logging into their user account\n- shared with sales teams via SharePoint to win over new prospects\n- used in targeted nurturing campaigns with lead capture forms\n- repurposed as \"free\" customer testimonials drawn from expert client sessions\n\nAfter 5 years of intensive use, the company has never encountered a major issue with the platform. And when a question does come up, Livestorm support responds quickly: a crucial point when organizing international events with demanding audiences.",{"__typename":5897,"id":5965,"title":5966,"text":5967},"dQwP0wa3Tu28G483b3Ceeg","The result","\u003Cp>Each webinar continues to generate value long after the live event. Thanks to the native HubSpot integration, all captured leads (both live attendees and replay viewers) automatically sync into the marketing CRM with full journey tracking. The team can now precisely measure the ROI of each event: number of leads generated, conversion rates, and open sales opportunities.\u003C/p>\n",{"__typename":3003,"id":5969,"text":5970},"d7kFEVfISi6aTBt4I1tmRw","\u003Cp>\u003Cspan data-token-index=\"0\" class=\"notion-enable-hover\">Every update that has been rolled out has brought something valuable  both in terms of usability and in making Livestorm even easier to use. On top of that, whenever we run into an issue, we always have a support team that is highly responsive, available, and able to help us resolve our problems.\u003Cbr>\u003C!-- notionvc: 89ad6862-874a-4aaf-ad82-3eab4d16b7f8 -->\u003C/span>\u003C!-- notionvc: e44c69e1-6bda-4309-8485-8ca9bc344368 -->\u003C/p>\n",{"__typename":2645,"id":5972,"title":1476,"keyNumbers":5973},"eCIFxN-HT5CwIPgPmFSk6w",[5974,5978,5982],{"id":5975,"title":5976,"text":5977},"bmH4pQZQTr6ztziMa5WR8w","Up to 800 attendees","connected, despite their busy schedules",{"id":5979,"title":5980,"text":5981},"QCjBo-pSSVu1Z_vFMj3kFA","63% attendance rate","12 points above average",{"id":5983,"title":5984,"text":5985},"aQyjBMrlTXS9sGo2nsByFg","2x audience reach","stats double thanks to replay usage",[5987],{"__typename":2083,"id":5988,"backgroundImage":5989,"image":5994,"shortTitle":6000,"shortDescription":6001,"resourceTopic":6002,"resourceType":6003,"slug":6005},"UG0nF4XITcOKg4ZmNVhcVw",{"alt":5990,"height":5991,"url":5992,"width":5993},"Livestorm grey background",9831,"https://livestorm.imgix.net/1127/1665476874-grey-blue.jpg",12288,{"alt":5995,"height":5996,"title":5997,"url":5998,"width":5999},"Turn webinars into omnichannel assets. Scale life sciences marketing, engage HCPs, and stay compliant while boosting ROI.",1352,"Life Sciences Marketing: How to Scale With Webinars and Omnichannel Strategies","https://livestorm.imgix.net/1127/1759737061-scale-your-life-science-marketing-shaman-livestorm.png",1914,"Scale your Life Science Marketing: From Webinar to Omnichannel","Discover how to scale life sciences marketing with webinars and omnichannel strategies. Engage HCPs, boost compliance, and maximize impact.",{"id":2604,"name":2136},{"id":2606,"color":1855,"cta":1612,"icon":6004,"name":2608},{"id":1871,"name":1872},"life-science-marketing","international-medical-industry-player",[6008,6009,6010,6011,6012,6013,6014,6015],{"id":2925,"name":1848},{"id":4231,"name":1876},{"id":5174,"name":5175},{"id":2680,"name":1834},{"id":4877,"name":2393},{"id":5325,"name":1862},{"id":3608,"name":1821},{"id":2530,"name":2531},[6017,6018,6019,6020,6021],{"id":3089,"name":3090},{"id":2533,"name":2534},{"id":4157,"name":4158},{"id":2682,"name":2683},{"id":5921,"name":5922},[6023,6034,6042,6049,6056,6067,6077,6085,6093,6101,6108,6116,6123,6130,6137,6144,6150,6157,6163,6170],{"id":6024,"rating":6025,"position":6026,"longQuote":6027,"shortQuote":6028,"author":6029,"avatar":1480,"enterprise":6030,"filter":6033},"146378706",5,"Project Manager","\"Livestorm has an attractive platform with different customization options. The audio and video quality is very good, even with a large number of meeting participants. I also think it has a very convenient price.\"","\"A very stable platform for webinars and internal communication.\"","Alejandro Sanchez",{"id":6031,"type":6032},"142238440","Enterprise ( >1000 emp.)",{"id":2536},{"id":6035,"rating":6025,"position":6036,"longQuote":6037,"shortQuote":6038,"author":6039,"avatar":1480,"enterprise":6040,"filter":6041},"146378679","CRM Coordinator - Europe & North America","\"We are now sending exceptionally professional-looking invitations, which stand out from the crowd of \"ordinary\" MS Teams invitations. And the best: The analytics and knowing who attended a meeting, who left, and when.\"","\"Thanks Livestorm, you have created a new way of perceiving webinars!\"","Bjoern R.",{"id":6031,"type":6032},{"id":2536},{"id":6043,"rating":6025,"position":6044,"longQuote":1476,"shortQuote":6045,"author":6046,"avatar":1480,"enterprise":6047,"filter":6048},"146378672","Seller Training Lead","\"Livestorm has helped us to have a reliable system to broadcast webinars. It has been a great experience for our clients and providers as well.\"","Mauricio V.",{"id":6031,"type":6032},{"id":2536},{"id":6050,"rating":6025,"position":6051,"longQuote":6052,"shortQuote":6053,"author":1476,"avatar":1480,"enterprise":6054,"filter":6055},"146378667","Verified user in Financial Services","\"We can easily conduct meetings, and manage appointments and events via the same platform. It can also be integrated with other software like CRM, which is the best part about this software.\"","\"Meetings made easy with end-to-end services for discussions.\"",{"id":6031,"type":6032},{"id":2536},{"id":6057,"rating":6058,"position":6059,"longQuote":6060,"shortQuote":6061,"author":6062,"avatar":1480,"enterprise":6063,"filter":6066},"146378652",4,"Content Marketing Manager","\"Livestorm has a simple, clean interface with a wide range of options and features to create the event you want. There's a variety of resources to support both live events, as well as pre- and post-event functionality.\"","\"Livestorm provides a high-quality product paired with superior customer support.\"","Katie S.",{"id":6064,"type":6065},"142238406","Mid-Market (51-1000 emp.)",{"id":2685},{"id":6068,"rating":6058,"position":6069,"longQuote":6070,"shortQuote":6071,"author":6072,"avatar":1480,"enterprise":6073,"filter":6076},"146378623","Content Marketer","\"What I like the most is the ease of use of the tool. You can work as a team and let your colleagues be chat moderators and serve customers more easily.\"","\"The best tool for live demos!\"","Arnaldo C.",{"id":6074,"type":6075},"142238405","Small Business (50 or fewer emp.)",{"id":3011},{"id":6078,"rating":6025,"position":6079,"longQuote":6080,"shortQuote":6081,"author":6082,"avatar":1480,"enterprise":6083,"filter":6084},"146378611","Head of People Experience","\"Events are easy, clear, and data-driven. Audience data is clear, trackable, and actionable. I love that I didn't need a 'training' or learning session to figure out how to use it - it's literally plug-and-play.\"","\"A tool I didn't know I needed until I had it!\"","Lauren M.",{"id":6064,"type":6065},{"id":2685},{"id":6086,"rating":6087,"position":6088,"longQuote":1476,"shortQuote":6089,"author":6090,"avatar":1480,"enterprise":6091,"filter":6092},"146378571",4.5,"Customer Loyalty","\"It is a very good tool for producing your own webinars. Very ergonomic and simple to use.\"","Nils D.",{"id":6064,"type":6065},{"id":2685},{"id":6094,"rating":6025,"position":6095,"longQuote":6096,"shortQuote":6097,"author":6098,"avatar":1480,"enterprise":6099,"filter":6100},"146378561","Customer Support Representative","\"I love the ability to create multiple sessions simultaneously. I also like how easy it is to see registrants and their activity during and after sessions.\"","\"I've been using Livestorm for over a year to create and host webinar sessions. It has been great.\"","Hairo B.",{"id":6074,"type":6075},{"id":3011},{"id":6102,"rating":6058,"position":6103,"longQuote":1476,"shortQuote":6104,"author":6105,"avatar":1480,"enterprise":6106,"filter":6107},"146378530","CRA","\"Epic interface, simple to use, and a quick solution for my Sales and Product team meetings.\"","Riya M.",{"id":6064,"type":6065},{"id":2685},{"id":6109,"rating":6025,"position":6110,"longQuote":6111,"shortQuote":6112,"author":6113,"avatar":1480,"enterprise":6114,"filter":6115},"146378459","Head of Content","\"Every facet of the UX looks better than the competition, the interactivity upgrade is significant, and the HubSpot integration is strong.\"","\"Never going back to Zoom. Ever\"","Tom B.",{"id":6064,"type":6065},{"id":2685},{"id":6117,"rating":6025,"position":6118,"longQuote":1476,"shortQuote":6119,"author":6120,"avatar":1480,"enterprise":6121,"filter":6122},"146378384","Growth Manager ","\"I love the data provided: attendance, replays, referral source, UTM tracking, and even custom registration fields.\"","Roser G.",{"id":6064,"type":6065},{"id":2685},{"id":6124,"rating":6087,"position":6125,"longQuote":1476,"shortQuote":6126,"author":6127,"avatar":1480,"enterprise":6128,"filter":6129},"146165994","Regional Manager","\"Different from Zoom and Teams. Provides lots more tools like handouts and emojis.\"","Chaz P.",{"id":6074,"type":6075},{"id":3011},{"id":6131,"rating":6025,"position":6132,"longQuote":1476,"shortQuote":6133,"author":6134,"avatar":1480,"enterprise":6135,"filter":6136},"146165982","Director of Communications","\"Great events that you can switch between live and pre-recorded.\"","Xavier F.",{"id":6074,"type":6075},{"id":3011},{"id":6138,"rating":6087,"position":6139,"longQuote":1476,"shortQuote":6140,"author":6141,"avatar":1480,"enterprise":6142,"filter":6143},"146165970","Onsite Medical Representative","\"High-quality end-to-end video conference platform with the best support.\"","Hitesh K.",{"id":6031,"type":6032},{"id":2536},{"id":6145,"rating":6025,"position":6146,"longQuote":1476,"shortQuote":6147,"author":1476,"avatar":1480,"enterprise":6148,"filter":6149},"146165959","User in Pharmaceuticals","\"Scalable, easy to manage, and supports on-demand video.\"",{"id":6074,"type":6075},{"id":3011},{"id":6151,"rating":6025,"position":6152,"longQuote":1476,"shortQuote":6153,"author":6154,"avatar":1480,"enterprise":6155,"filter":6156},"146165875","Head of Marketing","\"A wonderful tool with an excellent UX for webinars and online events.\"","Amandine M.",{"id":6064,"type":6065},{"id":2685},{"id":6158,"rating":6087,"position":6159,"longQuote":1476,"shortQuote":6160,"author":1476,"avatar":1480,"enterprise":6161,"filter":6162},"146165856","User in Electronic Manufacturing","\"Reliable and useful tool. A lot of options to adapt to your own requirements.\"",{"id":6064,"type":6065},{"id":2685},{"id":6164,"rating":6025,"position":6165,"longQuote":1476,"shortQuote":6166,"author":6167,"avatar":1480,"enterprise":6168,"filter":6169},"146154420","Data Protection Officer","\"Having proper consent management (through the custom fields) is very important.\"","Valerie P.",{"id":6064,"type":6065},{"id":2685},{"id":6171,"rating":6025,"position":6172,"longQuote":1476,"shortQuote":6173,"author":6174,"avatar":1480,"enterprise":6175,"filter":6176},"143258540","Director","\"I'm always at ease when I know I'll be using Livestorm for a webinar.\"","François Xavier D. 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