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Growth Manager","Brillixa Herdhiana","Brillixa trat Livestorm 2021 als Growth Manager bei. Ihre Erfahrung ermöglicht es ihr, zum Geschäftswachstum durch Leadgenerierung aus Anzeigen und organischen Kanälen beizutragen.","brillixa-herdhiana",{"id":1486,"bottomContentCardCtaTitle":1467,"bottomContentCardText":1467,"bottomContentCardTitle":1467,"displayCustomerLogoSection":1475,"headerCtaText":1467,"headerCtaCtaTitle":1467,"inlineContentCardCtaTitle":1467,"inlineContentCardCtaLink":1467,"inlineContentCardImage":1475,"inlineContentCardTag":1467,"inlineContentCardTitle":1467,"inlineContentCardText":1467,"pushCover":1475,"pushCtaLink":1467,"pushCtaTitle":1467,"pushTag":1467,"pushTitle":1467,"relatedContentOffer":1475,"relatedPillarPage":1475,"relatedPillarPageTitleOfTheBlock":1467,"textBasedInlineCtaText":1467,"title":1467,"urlForTheCta":1467,"withoutContentOffer":1475},"PIQudF4zQ36embw00XkZJQ",[1488,1492,1501,1504,1512,1515,1519,1522,1525,1528,1536,1539,1547],{"id":1489,"__typename":1490,"text":1491},"NMO2Dc7GQZG7G218TgGy9g","TextRecord","Wenn Vertriebs- und Marketingteams in Silos arbeiten, verschwendet ein Unternehmen Ressourcen, verpasst Chancen und schafft fragmentierte Kundenerlebnisse. Diese Trennung beeinträchtigt die Customer Journey und wirkt sich negativ auf den Geschäftserfolg aus.\n\nDie Abstimmung von Marketing und Vertrieb ist daher nicht nur ein hilfreicher Ansatz – sie ist entscheidend, um Umsatz und Unternehmenswachstum voranzutreiben. Dieser Leitfaden zeigt, wie sich die Lücke zwischen beiden Teams schließen lässt, und teilt Expertentipps von Marketing- und Vertriebsprofis.\n\n**Wesentliche Erkenntnisse**:\n\n\n\n* Die Abstimmung von Vertrieb und Marketing verbessert die Lead-Qualität, reduziert unnötige Kosten und beschleunigt das Umsatzwachstum.\n* Klare Vereinbarungen zu Verantwortlichkeiten, Zielen und Strategien helfen allen Beteiligten, auf gemeinsame Ziele hinzuarbeiten.\n* Offene Kommunikation zwischen Vertriebs- und Marketingteams verhindert isolierte Planung und fördert gegenseitige Verantwortung.\n\n\n## Was bedeutet die Abstimmung von Vertrieb und Marketing?\n\nDie Abstimmung von Vertrieb und Marketing beschreibt den Prozess, beide Teams in Bezug auf Ziele, Strategie und Botschaften aufeinander auszurichten. Dazu gehören klare Vereinbarungen im Vorfeld, regelmäßige Abstimmungen und eine konsistente Kommunikation.\n\nWenn diese Teams erfolgreich zusammenarbeiten, generiert das Marketing qualifizierte Leads, die der Vertrieb effektiv konvertieren kann. Dadurch entsteht ein einheitliches Kundenerlebnis, das den Umsatz steigert und gleichzeitig ineffektive Maßnahmen reduziert.\n\n\n### Wie das Marketing mit dem Vertrieb zusammenarbeitet\n\nDas Marketing unterstützt den Vertrieb, indem es qualifizierte Leads über gezielte Kampagnen und Inhalte generiert, die Interessenten in jeder Phase der Buyer Journey ansprechen. Marketingteams sind in der Regel verantwortlich für die Sammlung von Marktinformationen, die Erstellung von Sales-Enablement-Materialien und die Abstimmung mit dem Vertrieb über Kriterien zur Lead-Qualifizierung.\n\n\n### Wie der Vertrieb mit dem Marketing zusammenarbeitet\n\nDer Vertrieb unterstützt das Marketing, indem er datenbasierte Rückmeldungen zur Lead-Qualität und zur Wirksamkeit von Inhalten liefert. Vertriebsmitarbeitende geben Einblicke in typische Einwände und Fragen von Kundinnen und Kunden und teilen Informationen darüber, warum ein Geschäft gewonnen oder verloren wurde.\n\n\n## Warum die Abstimmung von Vertrieb und Marketing wichtig ist\n\nDie Zusammenarbeit beider Teams ist für Unternehmen jeder Größe entscheidend. Im Folgenden sind einige der wichtigsten Vorteile der Abstimmung von Vertrieb und Marketing aufgeführt.",{"id":1493,"__typename":1494,"image":1495},"fyQoCJR7Toem0XbaN33ROw","ImageRecord",{"id":1496,"alt":1497,"height":1498,"url":1499,"width":1500},"G7mSUYvKTGOxqMY0x4IXpg","TBD",929,"https://livestorm.imgix.net/1127/1748429552-livestorm-why-sales-marketing-alignment-matters.png",1600,{"id":1502,"__typename":1490,"text":1503},"R6_ALWFzRjOiMAuKnJzXfA","### Gemeinsame Kundendaten\n\nWenn Vertriebs- und Marketingteams Kundendaten teilen, können sie fundiertere Entscheidungen treffen. Dadurch wird verhindert, dass Strategien in unterschiedliche Richtungen laufen. Prognosen werden genauer, und es lassen sich neue Umsatzchancen erschließen.\n\n\n### Verbesserte Lead-Qualität\n\nEine enge Abstimmung zwischen Vertrieb und Marketing sorgt dafür, dass beide Teams dieselbe Definition eines qualifizierten Leads verwenden – häufig auf Basis eines standardisierten Lead-Scoring-Systems. So liefert das Marketing Interessenten, die den Kriterien des Vertriebs entsprechen, und der Vertrieb kann diese Leads effizienter abschließen.\n\n\n### Koordinierte Inhalte\n\nWenn beide Teams zusammenarbeiten, um ein konsistentes Kundenerlebnis zu schaffen, können sie dieselben Inhalte nutzen, um ihre Ziele zu erreichen. Das Marketing entwickelt Inhalte, die die Bedürfnisse von Interessenten in jeder Phase der Customer Journey ansprechen. Der Vertrieb kann diese Ressourcen dann im richtigen Moment einsetzen.\n\n\n### Reduzierte Marketing- und Vertriebskosten\n\nJe besser Vertrieb und Marketing aufeinander abgestimmt sind, desto einfacher lassen sich redundante Initiativen und verschwendete Ressourcen vermeiden. Das reduziert ineffektive Marketingkampagnen und verhindert, dass der Vertrieb Zeit mit unqualifizierten Leads verliert. Dadurch sinken die Kosten, und Budgets werden auf Maßnahmen konzentriert, die tatsächlich Wirkung zeigen.\n\n\n### Schnelleres Umsatzwachstum\n\nWenn Vertrieb und Marketing eng zusammenarbeiten, lässt sich der Sales-Zyklus deutlich verkürzen. Eine konsistente Botschaft über alle Phasen des Sales-Funnels hinweg hilft Interessenten, schneller Entscheidungen zu treffen. Dadurch werden Deals schneller abgeschlossen und der Umsatz wächst schneller.\n\n\n## 7 Strategien zur Abstimmung von Vertriebs- und Marketingteams\n\nDie Abstimmung von Vertrieb und Marketing muss nicht kompliziert sein. Nutzen Sie diese Best Practices, um beide Teams auf gemeinsame Ziele auszurichten.\n\n\n### 1. Gemeinsame Begriffe definieren\n\nEine der ersten Herausforderungen bei der Abstimmung von Vertrieb und Marketing besteht darin, sich auf gemeinsame Definitionen zentraler Begriffe zu einigen. Zu den wichtigsten gehören:\n\n\n\n* **Marketing qualified lead (MQL)**: Welche Kriterien verwendet das Marketing, um potenzielle Kunden zu identifizieren?\n* **Sales qualified lead (SQL)**: Welche Kriterien verwendet der Vertrieb, um Marketing-Leads für die weitere Bearbeitung zu qualifizieren?\n* **Lead-Scoring**: Wie bewerten beide Teams Leads anhand von Passung, Kaufabsicht oder Engagement?\n* **Sales-Pipeline**: Welche Phasen gibt es und wie bewegen sich Leads von einer Phase zur nächsten?",{"id":1505,"__typename":1494,"image":1506},"axfJ2JffTkahW4ufMu8ZuA",{"id":1507,"alt":1508,"height":1509,"url":1510,"width":1511},"46633534","Vertriebs- und Marketing-Meeting",853,"https://livestorm.imgix.net/1127/1652819488-panel-discussion-moderation.jpg",1280,{"id":1513,"__typename":1490,"text":1514},"Za0dAo61R_WlNi2tYmulGg","### 2. Ziele und KPIs festlegen\n\nWie Marie Hillion, Head of Marketing bei Livestorm, im Webinar [Closing the Gap](https://app.livestorm.co/livestorm/closing-the-gap-the-power-of-sales-and-marketing-alignment/) erklärt:",{"id":1516,"__typename":1517,"text":1518},"N3ftoYchQqy8nYICWmZySA","ContentQuoteRecord","\u003Cp>Die größte Fehlabstimmung zwischen Vertrieb und Marketing, die ich beobachte, betrifft die Ziele, Prioritäten und Kennzahlen, die auf beiden Seiten verfolgt werden.\u003C/p>",{"id":1520,"__typename":1490,"text":1521},"ebcFqHU_RhKt9RfiW6h3uA","„Auf der einen Seite stehen Marketingteams, die großartige Kampagnen erstellen und MQLs generieren wollen – ohne unbedingt die Konversionsraten dieser Leads zu verfolgen. Auf der anderen Seite steht der Vertrieb, der sich manchmal über die Qualität und Menge der Leads beschwert. Diese unterschiedlichen Vorgehensweisen können viel Frust und Reibung verursachen.“\n\nUm erfolgreich zusammenzuarbeiten, müssen sich beide Teams auf gemeinsame Ziele einigen. Das ist jedoch nicht immer einfach.\n\nWie Peter Kirk, RevOps-Berater bei [Madkudu](https://www.madkudu.com/), erklärt, werden Marketing- und Vertriebsteams naturgemäß an unterschiedlichen Zielen gemessen. \"Idealerweise sollten die Ziele auf den Umsatz einzahlen, aber das tun sie nicht immer. Deshalb kann es passieren, dass Teams versuchen, verschiedene Dinge zu erreichen. Wenn die Führungsebene nicht aufeinander abgestimmt ist, bleiben auch die Anreize so.\"\n\nUm diese Unterschiede zu überbrücken, empfiehlt Peter, dass Vertrieb und Marketing sich auf einen gemeinsamen Proxy einigen. Ein Ansatz besteht darin, einen Plan rund um die Initiativen zu entwickeln, von denen beide Teams glauben, dass sie den Umsatz vorantreiben. Sobald Lead-Qualität und Nachverfolgung bewertet werden, kann dieser Plan überprüft und angepasst werden.\n\nPeter betont außerdem, dass ein wichtiger Teil der Arbeit an gemeinsamen Zielen darin besteht, eine Service-Level-Vereinbarung (SLA) zu definieren. Das Marketing könnte beispielsweise sagen: „Wir brauchen, dass der Vertrieb diese Leads innerhalb von X Stunden oder Tagen nachfasst und X Kontaktversuche unternimmt.“ Der Vertrieb könnte wiederum festlegen: „Wir benötigen Leads vom Marketing, bei denen eine Konversionsrate von X realistisch ist.“\n\n\n### 3. Gemeinsame Software und Daten nutzen\n\nFühren Sie einen einheitlichen Tech-Stack ein, der einen nahtlosen Austausch von Vertriebs- und Marketingdaten ermöglicht. So haben alle Teams Zugriff auf dieselben Kundeninformationen, Interaktionshistorien und Lead-Scoring-Daten.\n\nMit einem integrierten Customer-Relationship-Management-(CRM)-System und Marketing-Automation-Tools lassen sich Datensilos vermeiden und Transparenz schaffen. Das hilft allen Beteiligten, fundiertere Entscheidungen zu treffen.\n\n\n### 4. Definieren Sie Ihr ideales Kundenprofil klar\n\nArbeiten Sie gemeinsam daran, Ihr [ideales Kundenprofil](https://livestorm.co/blog/ideal-customer-profile) (ICP) auf Basis von Marktforschung und Kundendaten zu definieren. Beziehen Sie Psychografiken, Firmografiken und Technografiken ein, damit beide Teams die Definition eindeutig verstehen.\n\nWie Livestorm-CEO Gilles Bertaux erklärt, ist es wichtig, sowohl Vertriebs- als auch Marketingdaten in die ICP-Definition einfließen zu lassen. Ebenso entscheidend ist es, das ICP regelmäßig zu überprüfen und zu verfeinern.\"",{"id":1523,"__typename":1517,"text":1524},"Xnaq4RoYS5O7tz7mKkJ6fA","\u003Cp>Bei Livestorm hatten wir auf Marketingseite diese ganz besondere Vorstellung [von unserem ICP], aber das Feedback vom Vertrieb war anders. Manchmal ist es verzerrt, weil es auf dem basiert, was der Vertrieb in den täglichen Gesprächen hört — und das entspricht nicht immer den Daten aus dem Marketing.\u003C/p>",{"id":1526,"__typename":1490,"text":1527},"eIFstVMSTheNKAPP7iAFag","### 5. Verstehen Sie die Kundenreise\n\nAnalysieren Sie, wie Interessenten von Awareness über Consideration bis hin zur Conversion — und sogar zur Befürwortung — gelangen. Zeichnen Sie die [Buyer Journey](https://livestorm.co/blog/buyer-journey) für jedes ICP auf, damit Sie deren Fragen, Überlegungen und Entscheidungsrahmen verstehen.",{"id":1529,"__typename":1494,"image":1530},"S_KINnNGTAiiU15hMq0c1w",{"id":1531,"alt":1532,"height":1533,"url":1534,"width":1535},"14592567","Meeting des Marketingteams",4000,"https://livestorm.imgix.net/1127/1619626872-how-to-host-minimum-viable-webinars.jpg",6000,{"id":1537,"__typename":1490,"text":1538},"QT_7u6KcQaqHfaMC7HlObw","Wenn Sie wissen, wie Interessenten ihre Kaufreise durchlaufen, können Sie Inhalte erstellen, die sie in jeder Phase ansprechen. In vielen Fällen können Sie damit die [Lead-Generierung](https://livestorm.co/blog/b2b-lead-generation-best-practices) beschleunigen und sie effizienter zur nächsten Phase führen.\n\n\n### 6. Gemeinsame Marketing- und Vertriebsassets erstellen\n\nUm ein kohärentes Kundenerlebnis zu schaffen, müssen Marketing- und Vertriebsteams ihre Botschaften abstimmen. Eine der effektivsten Maßnahmen ist der Aufbau einer gemeinsamen Bibliothek mit Marketing- und Vertriebsassets.\n\nWie Marie erklärt, verfügt Livestorm über eine umfangreiche Sales-Enablement-Bibliothek. Sie enthält Bottom-of-Funnel-Inhalte wie One-Pager und Case Studies, die der Vertrieb nutzen oder für bestimmte ICPs anpassen kann.\n\n\n### 7. Offen kommunizieren und regelmäßige Check-ins abhalten\n\nDie Abstimmung von Vertrieb und Marketing erfordert weit mehr als ein einmaliges Meeting. Sie basiert vielmehr auf regelmäßigen Abstimmungen und kontinuierlicher Kommunikation.\n\nDazu können wöchentliche, monatliche oder vierteljährliche Treffen gehören. Gilles erklärt, dass Livestorm für Quartalsmeetings einen dreistufigen Prozess nutzt: Zunächst prüfen die Teammitglieder die Quartalsziele asynchron. Kurz vor Quartalsende treffen sie sich zu einem Debrief. Anschließend werden die Ziele für das kommende Quartal festgelegt und gemeinsam verabschiedet.\n\nMeetings sind jedoch nur eine Möglichkeit. Vertriebs- und Marketingteams sollten auch kreativere Wege finden, um sich auszutauschen und miteinander vernetzt zu bleiben.\n\nZum Beispiel erklärt Catlyn Leavengood, Mid-Market Account Executive bei [PandaDoc](https://www.pandadoc.com/), dass Marketing-Teams sich häufig [virtuelle Verkaufsgespräche](https://livestorm.co/blog/what-is-virtual-selling) ansehen. Das hilft Marketern, Kundenanwendungsfälle zu verstehen, zu erkennen, welche Sales-Enablement-Materialien nützlich sind, und zu verstehen, warum Deals vorankommen.",{"id":1540,"__typename":1494,"image":1541},"BddmfMPDR6i8FOf-vZWnYw",{"id":1542,"alt":1543,"height":1544,"url":1545,"width":1546},"48432066","Frau nimmt an einer virtuellen Besprechung teil",551,"https://livestorm.imgix.net/1127/1664151359-05-woman-on-a-virtual-meeting-doing-an-ice-breaker_3_11zon.jpg",826,{"id":1548,"__typename":1490,"text":1549},"Ef7sYhXcQkmifKnwOS238w","Wie Marie erklärt, verfügt Livestorm über einen eigenen Slack-Kanal, in dem Marketing- und Vertriebsteams sehen können, wenn ein neuer Abschluss erzielt wird. Ein weiterer Kanal informiert die Teammitglieder, wenn ein Geschäft verloren geht – einschließlich der Gründe dafür. Diese Informationen können beide Teams nutzen, um ihre Vertriebs- und Marketingstrategien gezielt zu verbessern.\n\nDarüber hinaus trägt das Livestorm-Programm „Live My Life“ dazu bei, Empathie und gegenseitiges Verständnis zwischen den beiden Teams zu fördern. Es ermöglicht Vertriebs- und Marketingmitarbeitenden, Einblicke in die Arbeit des jeweils anderen zu gewinnen, zu verstehen, wie Aufgaben umgesetzt werden, und welche Herausforderungen dabei auftreten.\n\n\n## Livestorm für Kommunikation zwischen Vertrieb und Marketing\n\nDie Abstimmung von Marketing und Vertrieb hängt von konsequenter Kommunikation ab — und das erfordert eine verlässliche Plattform. Mit Livestorms [interner Kommunikationssoftware](https://livestorm.co/use-cases/webinar-internal-communications) können Sie:\n\n\n\n* Regelmäßige Meetings zwischen Vertrieb und Marketing veranstalten\n* Verkaufsgespräche aufzeichnen und mit dem Marketingteam teilen\n* Wiederkehrende Veranstaltungen für wöchentliche und monatliche Check-ins planen\n* Kolleginnen und Kollegen besser kennenlernen, um ein Gefühl von Teamarbeit zu schaffen\n\nBereit, die Lücke zwischen Ihren Vertriebs- und Marketingteams zu schließen? [Registrieren Sie sich für Livestorm](https://app.livestorm.co/#/signup) und richten Sie Ihr erstes Meeting in wenigen Minuten ein.",{"id":1551,"alt":1552,"height":1553,"url":1554,"width":1555},"eFtj8RlDSxuPjfKYeg9INQ","Zwei Personen arbeiten am Laptop",627,"https://livestorm.imgix.net/1127/1748429047-sales-marketing-alignment.jpg",1200,true,"2025-05-28",[],"Umsatz schneller steigern durch abgestimmte Vertriebs- und Marketingteams. Erfahren Sie Best Practices, um Vertrieb und Marketing besser zu synchronisieren und mehr Abschlüsse zu erzielen.",[1561],{"id":1562,"contentData":1563},"XGOHEZC4ScC-dBJE_Y3bPQ",{"@context":1564,"@type":1565,"mainEntity":1566},"https://schema.org","FAQPage",{"@type":1567,"name":1568,"acceptedAnswer":1569},"Question","Was ist Sales- und Marketing-Alignment?",{"@type":1570,"text":1571},"Answer","Sales- und Marketing-Alignment ist der Prozess, die beiden Teams in Bezug auf Ziele, Strategie und Botschaften aufeinander abzustimmen. Er umfasst verbindliche Absprachen im Vorfeld, regelmäßige Abstimmungen und eine durchgängige Kommunikation. Wenn diese Teams erfolgreich aufeinander abgestimmt sind, erzeugt das Marketing qualifizierte Leads, die der Vertrieb in Abschlüsse verwandeln kann. Das schafft ein konsistentes Kundenerlebnis, steigert den Umsatz und eliminiert Doppelarbeit.","Steigern Sie Ihren Umsatz schneller durch eine bessere Abstimmung von Vertrieb und Marketing. Entdecken Sie bewährte Methoden, um Vertriebs- und Marketingteams enger zu verzahnen und mehr Abschlüsse zu erzielen.","So steigern Sie den Umsatz schneller durch abgestimmte Vertriebs- und Marketingteams",[],{"logo":1576},{"id":1577,"openLinkInNewTabTitle":1578,"downloadIconTitle":1579,"downloadIconPng":1580,"downloadIconSvg":1584,"downloadLogoTitle":1586,"downloadLogoPng":1587,"downloadLogoSvg":1592,"visitBrandGuidelinesTitle":1594,"visitBrandGuidelinesLink":1595},"ALC9MfevTFOtqdGxjir3nA","Link in neuer Registerkarte öffnen","Icon herunterladen",{"alt":1581,"height":1582,"url":1583,"width":1582},"Icon in .png format",140,"https://livestorm.imgix.net/1127/1702040904-livestorm-icon-primary.png",{"url":1585},"https://livestorm.imgix.net/1127/1702040919-livestorm-icon-primary.svg","Logo herunterladen",{"alt":1588,"height":1589,"url":1590,"width":1591},"Logo in .png format",63,"https://livestorm.imgix.net/1127/1702040979-livestorm-logo-primary.png",372,{"url":1593},"https://livestorm.imgix.net/1127/1702040994-livestorm-logo-primary.svg","Besuchen Sie die Markenrichtlinien","https://brand.livestorm.co/",{"allForms":1597,"componentCsmSection":1638,"componentForm":1645,"componentEventBanner":1657,"componentPricing":1662,"componentSignupPopup":1707,"global":1710,"openGraph":1721,"softwareApplicationSchema":1725},[1598,1606,1617,1625],{"id":1599,"name":1600,"slug":1601,"formId":1602,"redirectUrl":1467,"firstStepTitle":1467,"firstStepText":1603,"lastStepTitle":1604,"lastStepText":1605,"lastStepCta":1475,"gtmEvent":1467,"segmentEvent":1467,"segmentLabel":1467,"segmentWhitelistedProperties":1467},"Tyv9unF3TiClSxQ9KwjbAw","VIP Calculator","calculator","cda298df-f208-4fc6-84f7-119781a70d53","Hinterlassen Sie Ihre Daten, damit sich unser Vertriebsteam mit Ihnen in Verbindung setzen kann. ","Danke!","Unser Team wird Sie bald kontaktieren.\n",{"id":1607,"name":1608,"slug":1609,"formId":1610,"redirectUrl":1611,"firstStepTitle":1612,"firstStepText":1613,"lastStepTitle":1467,"lastStepText":1467,"lastStepCta":1475,"gtmEvent":1467,"segmentEvent":1614,"segmentLabel":1615,"segmentWhitelistedProperties":1616},"P-P22GxNSiaBOtm4RTYigA","Watch video","watch-video","9c4af060-5e32-4e8c-8e2d-0164cccedf7b","https://app.livestorm.co/livestorm/livestorm-on-demand-demo/live?s=2574c038-50dc-426d-8b86-899841e6a5fa#/chat","Brauchen Sie eine *Livestorm-Demo*?","Hinterlassen Sie Ihre Daten, um eine Demo mit unserem Vertriebsteam zu vereinbaren. Wir werden Sie durch die Enterprise-Funktionen führen und Ihre Fragen beantworten.","Demo requested","video","firstname, lastname, email, phone, company, company_size, country",{"id":1618,"name":1619,"slug":1620,"formId":1621,"redirectUrl":1467,"firstStepTitle":1467,"firstStepText":1467,"lastStepTitle":1467,"lastStepText":1467,"lastStepCta":1475,"gtmEvent":1622,"segmentEvent":1623,"segmentLabel":1467,"segmentWhitelistedProperties":1624},"S8tsEc06S-aLSPRTFYhqkA","Offer","offer","b7dcb982-6d94-4ebb-90f2-719ddba662ad","event.offerFormSubmitted","Offer form submitted","firstname, lastname, email, country, company, company_size",{"id":1626,"name":1627,"slug":1628,"formId":1629,"redirectUrl":1467,"firstStepTitle":1612,"firstStepText":1613,"lastStepTitle":1630,"lastStepText":1631,"lastStepCta":1632,"gtmEvent":1636,"segmentEvent":1614,"segmentLabel":1637,"segmentWhitelistedProperties":1616},"WFjns70TQg6BhSrndeLOuA","Demo","demo","cb887e10-e2ce-48d0-b961-15e1d493d0a6","Danke, wir bleiben in Kontakt *bald*!","In der Zwischenzeit können Sie sich informieren über [unsere On-Demand-Produktdemo](https://app.livestorm.co/livestorm/livestorm-on-demand-webinar/?utm_source=livestorm-website\\&utm_medium=nav) und starten Sie kostenlos, indem Sie auf die Schaltfläche unten klicken.\n",{"id":1633,"slot":1634,"slug":1635},"32390113","Kostenlos testen","https://app.livestorm.co/#/signup","event.demoRequested","call",{"id":1639,"title":1467,"text":1467,"items":1640,"image":1641},"149231084",[],{"alt":1475,"height":1642,"url":1643,"width":1644},973,"https://livestorm.imgix.net/1127/1687954798-community.png",2160,{"id":1646,"demoOptionTitle":1647,"demoOptionText":1648,"offerSuccessTitle":1649,"offerSuccessText":1650,"offerSuccessCoMarketing":1651,"watchAVideoOptionTitle":1655,"watchAVideoOptionText":1656},"450462","Demo buchen","Besprechen Sie unsere Unternehmens- und Geschäftspläne mit unserem Verkaufsteam.","\u003Cp class=\"text-node\" data-pm-slice=\"1 1 []\">Danke fürs Herunterladen der Ressource! \u003C/p>","Erstellen Sie ein kostenloses Livestorm-Konto, um Ihre Webinar-Marketing-Strategie umzusetzen.",{"alt":1475,"height":1652,"width":1653,"url":1654},528,686,"https://livestorm.imgix.net/1127/1615539956-cover-subscription.png","Ein Video ansehen","Greifen Sie auf ein vorab aufgenommenes Produkt-Tour-Video zu.",{"id":1658,"activated":1556,"callToActionLink":1659,"callToActionText":1660,"message":1661},"45276300","https://livestorm.co/de/ressourcen/vorlagen/webinar-kit?utm_source=livestorm&utm_medium=website_action&utm_campaign=webinar-kit&utm_content=website-banner","Jetzt herunterladen","Laden Sie das komplette Webinar-Kit mit Vorlagen zur Planung, Promotion und Erfolgsmessung herunter.",{"id":1663,"plans":1664,"proPlan":1704},"V9bAFa_vSEODLNtPpDAspg",[1665,1671,1677,1683,1689,1694,1700],{"id":1666,"attendeeCount":1667,"pro":1668},"atLgrzYkQ0ilgv4zEgDG1w",400,{"id":1669,"pricePerAttendee":1670,"isActive":1556},"OwSul47XSyO59atVA2I1sw",2.5,{"id":1672,"attendeeCount":1673,"pro":1674},"a6sKMGE7TomqUX6WQlA97A",1000,{"id":1675,"pricePerAttendee":1676,"isActive":1556},"XeoodX0cSji0aOBXtnB7qQ",2.4,{"id":1678,"attendeeCount":1679,"pro":1680},"AgLLdpJyQWeTlJTcYaWdtQ",1500,{"id":1681,"pricePerAttendee":1682,"isActive":1556},"ezEaaW1jTsO53gBUR_yXlQ",2.3,{"id":1684,"attendeeCount":1685,"pro":1686},"AvuNuLTaSH2UXSf65LMHaQ",2500,{"id":1687,"pricePerAttendee":1688,"isActive":1556},"Ph4O4XmzSHSPCuYRG6zsZQ",2.15,{"id":1690,"attendeeCount":1533,"pro":1691},"f7hg9m86T8qKbRA77ZEwiQ",{"id":1692,"pricePerAttendee":1693,"isActive":1556},"dQIWzXh-RZ6cFWl3B5GfEg",2,{"id":1695,"attendeeCount":1696,"pro":1697},"R6enm88SQ7iSxP5Nw5BfXg",5000,{"id":1698,"pricePerAttendee":1693,"isActive":1699},"Pd3C-jI0Tn-t5kc0Mthh_g",false,{"id":1701,"attendeeCount":1535,"pro":1702},"Otchh0igRo6Gn7JOE52CKw",{"id":1703,"pricePerAttendee":1693,"isActive":1699},"cXHAXQQySNSoEkKgHChJGQ",{"id":1705,"name":1706},"HF0RFWmMR1a2XgDp7SfI0g","Pro",{"id":1708,"title":1467,"text":1467,"quote":1475,"customers":1709},"146471708",[],{"id":1711,"bannerBrowserLanguageFR":1712,"bannerBrowserLanguageEN":1713,"bannerBrowserLanguageES":1714,"contactSales":1715,"ctaGetStartedForFree":1716,"ctaSkipToMainContent":1717,"ctaTryForFreeShort":1716,"ctaUpgradeNow":1718,"logo":1719},"44126","Consulter le site en français","Visit the website in english","Visite el sitio web en español","Vertrieb kontaktieren","Kostenlos loslegen","Zum Hauptinhalt springen","Jetzt upgraden",{"url":1720},"https://livestorm.imgix.net/1127/1633449106-logo-livestorm.png",{"id":1722,"image":1723},"HwyNSDcfTRWFrf1mrkwAeg",{"url":1724},"https://livestorm.imgix.net/1127/1725374759-website-og-image-en.jpg",{"@context":1726,"@type":1727,"name":1728,"applicationCategory":1729,"aggregateRating":1730,"offers":1736},"https://schema.org/","SoftwareApplication","Livestorm","CommunicationApplication",{"@context":1726,"@type":1731,"ratingValue":1732,"reviewCount":1733,"bestRating":1734,"worstRating":1735},"AggregateRating",8.8,1708,10,0,{"@context":1726,"@type":1737,"priceCurrency":1738,"lowPrice":1673,"highPrice":1739,"offeredBy":1740,"priceSpecification":1743},"AggregateOffer","EUR",8000,{"@context":1726,"@type":1741,"name":1728,"url":1742},"Organization","https://livestorm.co/",[1744,1748,1751,1754,1757],{"@context":1726,"@type":1745,"price":1673,"priceCurrency":1738,"name":1706,"eligibleQuantity":1746},"PriceSpecification",{"@context":1726,"@type":1747,"unitText":1667},"QuantitativeValue",{"@context":1726,"@type":1745,"price":1749,"priceCurrency":1738,"name":1706,"eligibleQuantity":1750},2400,{"@context":1726,"@type":1747,"unitText":1673},{"@context":1726,"@type":1745,"price":1752,"priceCurrency":1738,"name":1706,"eligibleQuantity":1753},3449.9999999999995,{"@context":1726,"@type":1747,"unitText":1679},{"@context":1726,"@type":1745,"price":1755,"priceCurrency":1738,"name":1706,"eligibleQuantity":1756},5375,{"@context":1726,"@type":1747,"unitText":1685},{"@context":1726,"@type":1745,"price":1739,"priceCurrency":1738,"name":1706,"eligibleQuantity":1758},{"@context":1726,"@type":1747,"unitText":1533},{"aiFeatures":1760,"componentGlobal":1767,"componentOnDemandDemo":1774,"customerService":1776,"enterprise":1783,"features":1795,"industries":1804,"integrations":1883,"navigation":1916,"products":2083,"teams":2122,"useCases":2145},{"id":1761,"icon":1762,"title":1765,"text":1766},"aVrM4tqORuqXkn8tL4L2pw",{"id":1763,"type":1764},"NT0NOjZXSk2x8784iuBcIQ","ai","Funktionen 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Tablet.",1539,"https://livestorm.imgix.net/1127/1721046139-enterprise.jpg",2865,"Unternehmen","Wählen Sie unvergleichliche Zuverlässigkeit, fortschrittliche Anpassungsmöglichkeiten und globale rechtliche Konformität für die Webinare Ihrer Organisation.",{"id":1796,"illustration":1797,"title":1802,"text":1803},"88764178",{"alt":1798,"height":1799,"url":1800,"width":1801},"Podcast-Interview mit zwei Sprechern.",336,"https://livestorm.imgix.net/1127/1723021594-features.png",728,"Funktionen","Erhalten Sie eine Zusammenfassung von allem, was Livestorm zu bieten hat.",[1805,1820,1833,1846,1859,1872],{"id":1806,"theme":1807,"icon":1810,"illustration":1813,"title":1817,"text":1818,"slug":1819},"23290379",{"id":1808,"color":1809},"141540555","winter-green",{"id":1811,"type":1812},"149338168","healthcare",{"alt":1475,"height":1814,"url":1815,"width":1816},1299,"https://livestorm.imgix.net/1127/1688997138-healthcare-v2.jpg",1860,"Gesundheitswesen","Erreichen Sie Gesundheitsfachkräfte remote mit sicheren Online-Veranstaltungen.","gesundheitswesen",{"id":1821,"theme":1822,"icon":1825,"illustration":1828,"title":1830,"text":1831,"slug":1832},"23321227",{"id":1823,"color":1824},"148528829","spring-green",{"id":1826,"type":1827},"149338167","finance-2",{"alt":1475,"height":1814,"url":1829,"width":1816},"https://livestorm.imgix.net/1127/1688997069-finance-v2.jpg","Finanzen","Vertrauen aufbauen durch immersive und sichere virtuelle Erlebnisse.","finanzen",{"id":1834,"theme":1835,"icon":1838,"illustration":1841,"title":1843,"text":1844,"slug":1845},"163666",{"id":1836,"color":1837},"141540554","blizzard",{"id":1839,"type":1840},"149338173","screen",{"alt":1475,"height":1814,"url":1842,"width":1816},"https://livestorm.imgix.net/1127/1688997166-technology-v2.jpg","Technologie","Binden Sie Interessenten oder Kunden im großen Stil ein.","saas",{"id":1847,"theme":1848,"icon":1851,"illustration":1854,"title":1856,"text":1857,"slug":1858},"23305405",{"id":1849,"color":1850},"141540558","livestorm-blue",{"id":1852,"type":1853},"149338158","globe",{"alt":1475,"height":1814,"url":1855,"width":1816},"https://livestorm.imgix.net/1127/1688997119-government-v2.jpg","Regierung","Aktualisieren Sie Ihre Organisation mit Live-Video.","regierung",{"id":1860,"theme":1861,"icon":1864,"illustration":1867,"title":1869,"text":1870,"slug":1871},"155656",{"id":1862,"color":1863},"141540551","sunburst-red",{"id":1865,"type":1866},"149338136","book",{"alt":1475,"height":1814,"url":1868,"width":1816},"https://livestorm.imgix.net/1127/1688997193-education-v2.jpg","Bildung","Die Zukunft der Bildung ist grenzenlos. 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Erfahren Sie mehr über Videokonferenzen, virtuelle Veranstaltungen, virtuelle Meetings, Webinare und mehr.",{"id":2376,"alt":2377,"height":2378,"url":2379,"width":2380},"41871987","Dokument mit Fehlerzeichnungs-Symbol",570,"https://livestorm.imgix.net/1127/1644934630-empty-state.png",490,"Entschuldigung, wir konnten keine Ergebnisse für Ihre Suche nach finden.","Bitte versuchen Sie es mit anderen Begriffen.",[2384,2400,2415,2431],{"id":2385,"_firstPublishedAt":2386,"_updatedAt":2387,"blogPostCategory":2388,"coverImage":1475,"coverWithImgix":2390,"date":2396,"slug":2397,"subtitle":2398,"title":2399},"109010834","2022-02-28T15:26:44+01:00","2026-04-03T15:46:00+02:00",[2389],{"id":2213,"name":2226,"slug":2216},{"id":2391,"alt":2392,"height":2393,"url":2394,"width":2395},"42122417","Video-Konferenz mit mehreren Teilnehmern",3965,"https://livestorm.imgix.net/1127/1645118312-pexels-anna-shvets-4226140.jpg",5948,"2025-03-18","sicherste-video-conferencing-software","Holen Sie sich den besten Schutz gegen Cyberbedrohungen mit sicherer Videokonferenzsoftware. Erfahren Sie Tipps zur Verbesserung der Privatsphäre und Sicherheit in virtuellen Meetings.","Die 5 sichersten Videokonferenz-Apps (+ Kaufberatung)",{"id":2401,"_firstPublishedAt":2402,"_updatedAt":2403,"blogPostCategory":2404,"coverImage":1475,"coverWithImgix":2406,"date":2411,"slug":2412,"subtitle":2413,"title":2414},"66159372","2021-10-18T17:31:19+02:00","2026-04-03T15:45:57+02:00",[2405],{"id":1470,"name":1471,"slug":1472},{"id":2407,"alt":2408,"height":2409,"url":2410,"width":1511},"27627136","Mikrofon und Laptop mit Kopfhörern",823,"https://livestorm.imgix.net/1127/1634562861-test-webcam-or-microphone.jpg","2025-03-17","test-webcam-und-mikrofon","Testen Sie Ihre Webcam und Ihr Mikrofon, bevor Sie eine Live-Veranstaltung ausrichten, um sicherzustellen, dass Sie gut aussehen und gut klingen. So machen Sie es in ein paar einfachen Schritten.","So testen Sie Ihr Mikrofon und Ihre Kamera: 7 Möglichkeiten zu überprüfen",{"id":2416,"_firstPublishedAt":2417,"_updatedAt":2418,"blogPostCategory":2419,"coverImage":1475,"coverWithImgix":2421,"date":2427,"slug":2428,"subtitle":2429,"title":2430},"121066206","2022-05-02T14:40:18+02:00","2026-04-03T15:50:04+02:00",[2420],{"id":2213,"name":2226,"slug":2216},{"id":2422,"alt":2423,"height":2424,"url":2425,"width":2426},"46298941","Virtuelles Meeting mit mehreren Teilnehmern.",1536,"https://livestorm.imgix.net/1127/1649727908-surface-hjgav1qjhs0-unsplash.jpg",1920,"2025-03-12","beste-zoom-alternativen","Zoom ist zwar ein beliebtes Tool, aber ist es auch das richtige für Sie? Entdecken Sie neun leistungsstarke Alternativen und finden Sie das perfekte Tool für Videoanrufe in Ihrem Team.","9 Beste Zoom-Alternativen und Wettbewerber für 2026",{"id":2432,"_firstPublishedAt":2433,"_updatedAt":2434,"blogPostCategory":2435,"coverImage":1475,"coverWithImgix":2437,"date":2443,"slug":2444,"subtitle":2445,"title":2446},"122724484","2022-08-16T09:00:00+02:00","2026-04-03T15:49:57+02:00",[2436],{"id":2213,"name":2226,"slug":2216},{"id":2438,"alt":2439,"height":2440,"url":2441,"width":2442},"47308260","10 beste Mikrofone für Konferenzgespräche im Jahr 2025",855,"https://livestorm.imgix.net/1127/1657811155-7-best-microphones-for-video-conferencing-the-2022-winners.jpg",1279,"2025-03-14","beste-mikrofone-fuer-videokonferenzen","Nutzen Sie unseren Leitfaden zu den 10 besten Mikrofonen für Videokonferenzen, um Ihre virtuelle Präsenz zu verbessern, Ihre Botschaft klar zu übermitteln und die Teilnehmer zu beeindrucken.","10 Beste Mikrofone für Konferenzgespräche und virtuelle Meetings","Ausgewählte Artikel","Auswahl des Herausgebers",[2450,2465,2479,2493],{"id":2451,"_firstPublishedAt":2452,"_updatedAt":2453,"blogPostCategory":2454,"coverImage":1475,"coverWithImgix":2456,"date":2461,"slug":2462,"subtitle":2463,"title":2464},"146401993","2023-02-20T17:00:10+01:00","2026-04-03T15:50:34+02:00",[2455],{"id":1470,"name":1471,"slug":1472},{"id":2457,"alt":2458,"height":2459,"url":2460,"width":1511},"49156357","Zufriedener Mann gibt Daumen hoch beim Arbeiten.",862,"https://livestorm.imgix.net/1127/1675974636-how-to-host-a-successful-webinar.jpg","2025-03-22","webinar-veranstalten","Erfahren Sie, wie Sie ein Webinar mit wertvollen Insider-Tipps von Livestorm veranstalten. Entdecken Sie, wie Sie sich optimal vorbereiten, das Webinar erfolgreich durchführen und die Sitzung erfolgreich abschließen.","So veranstalten Sie ein erfolgreiches Webinar",{"id":2466,"_firstPublishedAt":2467,"_updatedAt":2468,"blogPostCategory":2469,"coverImage":1475,"coverWithImgix":2471,"date":2475,"slug":2476,"subtitle":2477,"title":2478},"D2YRFWS2THaCl83t4-9Gng","2024-01-10T09:40:07+01:00","2026-04-03T15:48:31+02:00",[2470],{"id":1470,"name":1471,"slug":1472},{"id":2472,"alt":2473,"height":1553,"url":2474,"width":1555},"BND5ymC_SPil2GNF220k2w","Interaktion mit sozialen Medien und Emojis.","https://livestorm.imgix.net/1127/1702418171-social-media-event-promotion.jpg","2025-02-20","soziale-medien-veranstaltungsbewerbung","Lerne, wie du eine Veranstaltung in sozialen Medien erfolgreich bewirbst. Entwickle eine durchdachte Strategie, die gezielt die richtige Zielgruppe anspricht, Interesse weckt und die Teilnahme steigert.","21 Experten-Tipps zur Social-Media-Veranstaltungsbewerbung",{"id":2480,"_firstPublishedAt":2481,"_updatedAt":2482,"blogPostCategory":2483,"coverImage":1475,"coverWithImgix":2485,"date":2489,"slug":2490,"subtitle":2491,"title":2492},"A-AKoE69RdaeteTJXCw5KQ","2023-12-20T14:47:49+01:00","2026-04-03T15:45:21+02:00",[2484],{"id":1470,"name":1471,"slug":1472},{"id":2486,"alt":2487,"height":1553,"url":2488,"width":1555},"Io8oixE-Qqyo8CSk0qBSHQ","Frau beim Videoanruf am Laptop.","https://livestorm.imgix.net/1127/1702650833-what-is-a-summit.jpg","2025-03-13","was-ist-ein-summit","Veranstalten Sie einen erfolgreichen virtuellen Summit mit unserer Checkliste – von der Strategie bis zur Nachbesprechung.","Was ist ein Summit? So organisieren Sie ihn erfolgreich",{"id":2494,"_firstPublishedAt":2495,"_updatedAt":2496,"blogPostCategory":2497,"coverImage":1475,"coverWithImgix":2500,"date":2427,"slug":2505,"subtitle":2506,"title":2507},"148466663","2023-06-05T09:51:46+02:00","2026-04-03T15:45:32+02:00",[2498,2499],{"id":1470,"name":1471,"slug":1472},{"id":2213,"name":2226,"slug":2216},{"id":2501,"alt":2502,"height":2503,"url":2504,"width":2426},"49647096","Mann während eines Videoanrufs zuhause.",1281,"https://livestorm.imgix.net/1127/1683913346-10-best-pre-recorded-webinar-platforms-to-help-you-scale.jpg","vorabaufgezeichnete-webinar-plattformen","Entdecken Sie die besten Plattformen für aufgezeichnete Webinare, um On-Demand-Inhalte bereitzustellen, Ihr Publikum gezielt anzusprechen, Leads zu generieren und Ihre Conversion-Rate zu steigern.","Top 10 Plattformen für aufgezeichnete Webinare zur Skalierung Ihres Business",[],{"id":2510,"alt":2511,"height":2512,"url":2513,"width":2514},"44198328","Minimalist Wohnzimmer mit Bücherregal und Lampe.",2304,"https://livestorm.imgix.net/1127/1646727566-bg-header-blog.jpg",7680,{"id":2516,"alt":2517,"height":2518,"url":2519,"width":2520},"45507869","Elegante weiße Sitzgelegenheit in modernem Raum.",1141,"https://livestorm.imgix.net/1127/1647508886-20220303_05-2.png",1125,"Alle Kategorien","oder nach Kategorien durchsuchen",{"__typename":2524,"id":2525,"trackName":1467,"trackNameFallback":2526,"backgroundImage":2527,"coMarketing":1699,"ebook":2531,"image":2534,"shortTitle":2539,"shortDescription":2540,"resourceTopic":2541,"resourceType":2542,"slug":2544},"ModelOfferRecord","153730466","Livestorm's Webinar Kit",{"alt":2528,"height":2529,"url":2530,"width":2529},"Sanfte, geschwungene Linien auf hellblauem Hintergrund.",1296,"https://livestorm.imgix.net/1127/1629970213-pattern-square-white.png",{"pdf":2532},{"url":2533},"https://livestorm.imgix.net/1127/1741764021-webinar-kit-de.pdf",{"alt":2535,"height":2536,"title":1475,"url":2537,"width":2538},"Webinar Kit mit Terminkalender und Materialien",4338,"https://livestorm.imgix.net/1127/1689601358-cover-contentoffer-webinarkit-usletterformat-png.png",6135,"Livestorms Webinar-Toolkit","Laden Sie dieses vollständige Webinar-Kit mit Vorlagen herunter, um Ihre Webinare zu planen, Werbebanner zu erstellen und deren Erfolg zu messen.",{"name":1471},{"color":2257,"cta":1769,"icon":2543,"name":2261},{"id":2259,"name":2260},"webinar-kit",{"id":2451,"_firstPublishedAt":2452,"_updatedAt":2453,"blogPostCategory":2546,"coverImage":1475,"coverWithImgix":2548,"date":2461,"slug":2462,"subtitle":2463,"title":2464},[2547],{"id":1470,"name":1471,"slug":1472},{"id":2457,"alt":2458,"height":2459,"url":2460,"width":1511},"Suche","Neueste Artikel","Bleiben Sie auf dem Laufenden, indem Sie unsere neuesten Artikel durchstöbern. Entdecken Sie die neuesten Tipps und Trends in der Videokonferenztechnik, virtuellen Veranstaltungen, virtuellen Meetings, Webinaren und mehr.","Beiträge von","Veröffentlicht am","Mehr lesen","Verwandte Artikel","Suchen Sie nach einem Artikel.","Suchergebnisse für","Erfahren Sie mehr über Video-Engagement mit unseren umfassenden Leitfäden.","Inhaltsverzeichnis","Livestorm Blog","Livestorm-Blog - Tipps & Trends zur Video-Interaktion","Artikel von %{authorName}","Artikel über %{categoryName}","Aktualisiert am","Geschrieben 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