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ist KI-Marketing? Herausforderungen und Best Practices","Erfahren Sie, wie KI-Marketing Ihre Strategie verändern und Ihre Marke stärken kann. Entdecken Sie kostenlose Tools, praxisnahe Anwendungsfälle und Best Practices für den Einsatz von KI im Marketing.",{"id":1502,"alt":1503,"url":1504,"width":1505,"height":1506},"Ihg-3xCyRAy_WC2K3juCeQ","Frau mit Hijab arbeitet am Laptop im Café","https://www.datocms-assets.com/1127/1740746726-ai-marketing.jpg",1200,627,false,"Erfahren Sie, wie KI-Marketing Ihre Strategie transformieren und Ihre Marke stärken kann. Entdecken Sie kostenlose Tools, praxisnahe Anwendungsfälle und Best Practices für den Einsatz von KI im Marketing.",{"id":1510,"name":1511,"slug":1512},"NGBu7MNOQJ-MTkMBPm2LQg","KI","ki",[1514],{"id":1515,"name":1516,"slug":1517},"SQ1TdOsdREGoE-VjRcCnYQ","Inhaltsmarketing","content-marketing",{"id":1519,"name":1520,"jobTitle":1521,"shortDescription":1522,"slug":1523,"avatar":1524},"150611145","Brillixa Herdhiana","Senior Growth Manager","Brillixa trat Livestorm 2021 als Growth Manager bei. Ihre Erfahrung ermöglicht es ihr, zum Geschäftswachstum durch Leadgenerierung aus Anzeigen und organischen Kanälen beizutragen.","brillixa-herdhiana",{"id":1525,"alt":1526,"url":1527,"width":1528,"height":1528},"50510853","Lächelnde junge Frau vor blauem Hintergrund.","https://www.datocms-assets.com/1127/1688695141-pp-brillixa-herdhiana.jpg",1000,{"__typename":1530,"id":1531,"slug":1532,"title":1532,"description":1532,"resourceFileExternal":1532,"ebook":1533,"backgroundImage":1533,"image":1533,"resourceType":1534},"ModelOfferRecord","GEjIhMsWTUWdQFltMS0WZQ","",null,{"id":1535,"name":1536,"color":1537,"cta":1538,"icon":1539},"23823619","E-Books","livestorm-blue","Herunterladen",{"id":1540,"name":1541},"149338136","book",[],true,[1545,1549,1552,1555,1558],{"__typename":1546,"id":1547,"text":1548},"SimpleMarkdownRecord","Zj3E835TQWu3Ol8uZtz6qw","\u003Cp>Der Einsatz von KI ist im B2B-Marketing unverzichtbar geworden und optimiert die Kampagnenentwicklung, Content-Erstellung und Zielgruppenansprache.\u003C/p>\n",{"__typename":1546,"id":1550,"text":1551},"RO4qZ9RZRweTg3rgbqi1XA","\u003Cp>Prädiktive und generative KI-Tools werden häufig für die Zielgruppensegmentierung, Content-Erstellung, Datenanalyse und Kampagnenoptimierung eingesetzt.\u003C/p>\n",{"__typename":1546,"id":1553,"text":1554},"dwKGjaUfSNWlJd1Af1f5pw","\u003Cp>Aktuelle Berichte zeigen, dass 75 % der Marketer KI einsetzen, um manuelle Arbeitsaufwände zu reduzieren, 70 % berichten von besseren Analysen, und 68 % konnten einen messbaren ROI durch KI verzeichnen.\u003C/p>\n",{"__typename":1546,"id":1556,"text":1557},"FhWE_WtDQNS4TQFPFJyqDg","\u003Cp>Zu den häufigen Herausforderungen zählen Genauigkeitsprobleme, Bedenken hinsichtlich der Originalität KI-generierter Inhalte sowie potenzielle Datenschutzrisiken im Zusammenhang mit der Datennutzung.\u003C/p>\n",{"__typename":1546,"id":1559,"text":1560},"Znj5PiarS7-yvO_zameiHw","\u003Cp>Zu den Best Practices gehören das Festlegen klarer Ziele, die Entwicklung von Nutzungsrahmen, das Anbieten von Teamschulungen sowie die Priorisierung der Datenschutz-Compliance bei der Tool-Auswahl.\u003C/p>\n",[1562,1567,1571,1575,1579,1583],{"__typename":1563,"id":1564,"question":1565,"answer":1566},"BlockFaqRecord","BBgwWoHRTWiimX-plNPUnQ","Wie kann KI im Marketing eingesetzt werden?","\u003Cp>KI kann eingesetzt werden, um Zielgruppenpräferenzen vorherzusagen, Botschaften zu personalisieren, wiederkehrende Aufgaben wie Segmentierung und Reporting zu automatisieren und Kampagnen auf Basis von Leistungsdaten zu optimieren. Sie hilft Marketingfachleuten, schneller zu arbeiten und bessere Entscheidungen zu treffen, ohne strategisches Denken zu ersetzen.\u003C/p>\n",{"__typename":1563,"id":1568,"question":1569,"answer":1570},"XcoomZ1qS0qf1GST6S1HLQ","Welche Arten von KI-Marketing-Tools gibt es?","\u003Cp>Zu den KI-Marketing-Tools gehören Content-Generatoren für Texterstellung und visuelle Inhalte, Predictive-Analytics-Plattformen zur Verhaltensvorhersage, Chatbots für den Kundensupport sowie Personalisierungs-Engines, die Erlebnisse individuell anpassen. Viele Plattformen kombinieren mehrere KI-Funktionen in integrierten Workflows.\u003C/p>\n",{"__typename":1563,"id":1572,"question":1573,"answer":1574},"DvNdhGTsRR-uqKHDdd9ubw","Kann KI-Marketing den Umsatz steigern?","\u003Cp>Ja, KI-Marketing kann den Umsatz steigern, indem es Targeting, Konversionsraten und Kundenbindung verbessert und gleichzeitig den manuellen Arbeitsaufwand reduziert. Der Schlüssel liegt darin, KI zur Beschleunigung von Tests und Entscheidungsprozessen zu nutzen, während die menschliche Kontrolle über Strategie und Markenstimme erhalten bleibt.\u003C/p>\n",{"__typename":1563,"id":1576,"question":1577,"answer":1578},"SSAImi9RRSKsV2Y8PxyfZg","Wie kann KI das Webinar-Marketing verbessern?","\u003Cp>KI kann dabei helfen, stärkere Webinar-Themen auszuwählen, Einladungen zu personalisieren, Zielgruppen zu segmentieren und auf Basis von Engagement-Daten schneller zu optimieren. Sie entfaltet ihr volles Potenzial in Kombination mit zuverlässigen Analysen, um zu ermitteln, was Registrierungen, Teilnahme und Conversions fördert.\u003C/p>\n",{"__typename":1563,"id":1580,"question":1581,"answer":1582},"WaP56j3oQfeNRBtS6qF-IQ","Was ist die 30%-Regel für KI im Marketing?","\u003Cp>Die 30%-Regel besagt, dass KI etwa 30 % der Marketingarbeit übernehmen sollte – wie das Verfassen von Entwürfen, Zusammenfassen und Analysieren – während Menschen die Kontrolle über Strategie, Markenstimme und finale Entscheidungen behalten. Diese Balance hilft Teams, schneller zu arbeiten, ohne dabei Qualitätseinbußen zu riskieren.\u003C/p>\n",{"__typename":1563,"id":1584,"question":1585,"answer":1586},"AtrCvcnfSPeTLga07xuSWQ","Sollte KI menschliche Marketer ersetzen?","\u003Cp>Nein, KI sollte menschliche Marketer unterstützen, nicht ersetzen. KI ist hervorragend darin, Daten zu verarbeiten und Aufgaben zu automatisieren, aber Menschen sind unverzichtbar für Strategie, Kreativität, Markenkonsistenz und das Verständnis differenzierter Kundenbedürfnisse.\u003C/p>\n",{"value":1588,"blocks":2267},{"schema":1589,"document":1590},"dast",{"type":1591,"children":1592},"root",[1593,1599,1603,1609,1613,1617,1622,1626,1630,1634,1637,1641,1645,1657,1668,1672,1676,1680,1721,1732,1736,1740,1744,1746,1750,1754,1758,1776,1787,1789,1793,1795,1806,1808,1812,1816,1820,1831,1842,1860,1862,1866,1898,1902,1906,1910,1921,1925,1927,1931,1933,1937,1948,1952,1956,1960,1964,1968,1979,1990,1994,1998,2002,2006,2010,2014,2018,2020,2024,2028,2032,2036,2047,2051,2055,2059,2063,2083,2087,2091,2095,2099,2103,2107,2111,2115,2119,2146,2150,2154,2158,2162,2166,2170,2174,2178,2182,2184,2188,2192,2196,2200,2204,2208,2212,2216,2227,2231,2257],{"type":1594,"children":1595},"paragraph",[1596],{"type":1597,"value":1598},"span","KI hat das B2B-Marketing grundlegend verändert und damit auch die Art und Weise, wie Unternehmen Kampagnen entwickeln, Inhalte erstellen und potenzielle Kunden ansprechen.",{"type":1594,"children":1600},[1601],{"type":1597,"value":1602},"Um messbare Ergebnisse zu erzielen, müssen Sie wissen, wie und wann Sie diese Technologie einsetzen. n diesem Artikel stellen wir Anwendungsfälle und Tools vor, die Ihren Ansatz inspirieren können, geben Tipps zur Bewältigung häufiger Herausforderungen und zeigen Best Practices, mit denen Sie Ihr Team erfolgreich aufstellen.",{"type":1604,"level":1605,"children":1606},"heading",2,[1607],{"type":1597,"value":1608},"Was ist KI-Marketing?",{"type":1594,"children":1610},[1611],{"type":1597,"value":1612},"KI-Marketing bezeichnet den Einsatz künstlicher Intelligenz, um Marketingmaßnahmen zu planen, umzusetzen oder zu analysieren. KI-gestützte Tools nutzen Fähigkeiten des maschinellen Lernens (ML) und der Verarbeitung natürlicher Sprache (NLP), um Kampagnen aufzusetzen, Inhalte zu erstellen und Ergebnisse zu optimieren.",{"type":1594,"children":1614},[1615],{"type":1597,"value":1616},"Obwohl es unzählige KI-Tools und -Taktiken zu berücksichtigen gibt, profitieren Marketing-Teams in der Regel am meisten von prädiktiver KI und generativer KI.",{"type":1604,"level":1618,"children":1619},3,[1620],{"type":1597,"value":1621},"Prädiktive KI",{"type":1594,"children":1623},[1624],{"type":1597,"value":1625},"Prädiktive KI-Tools analysieren Datensätze und nutzen ML-Technologien, um Muster zu erkennen und Ergebnisse vorherzusagen. Sie helfen bei der Auswertung von Kampagnendaten und der Modellierung von Ergebnissen auf Basis verschiedener Szenarien oder Budgets. Mit prädiktiven KI-Tools können Sie künftige Kampagnen planen oder bestehende Marketingmaßnahmen kanalübergreifend optimieren.",{"type":1604,"level":1618,"children":1627},[1628],{"type":1597,"value":1629},"Generative KI",{"type":1594,"children":1631},[1632],{"type":1597,"value":1633},"Generative-KI-Tools nutzen NLP-Technologien, um Text-, Bild- und Videoinhalte zu erstellen. Sie basieren auf großen Sprachmodellen (LLMs), lernen Muster in bestehenden Inhalten zu erkennen und nutzen diese, um neue Inhalte zu erstellen. Sie können damit Kampagneninhalte generieren – von der Botschaft bis hin zu kreativen Elementen.",{"item":1635,"type":1636},"C2lunjKeRUSWWZqAjMXt8w","block",{"type":1604,"level":1605,"children":1638},[1639],{"type":1597,"value":1640},"Anwendungsfälle für KI im Marketing",{"type":1594,"children":1642},[1643],{"type":1597,"value":1644},"Prädiktive und generative KI bieten zahlreiche Möglichkeiten, diese Technologien in Ihre digitale Marketingstrategie zu integrieren",{"type":1594,"children":1646},[1647,1649,1655],{"type":1597,"value":1648},"Und wenn Sie wie die meisten Marketer sind, hat die Entscheidung, wie und wann KI eingesetzt werden soll, höchste Priorität. Die KI-Implementierung ist die wichtigste Initiative für Marketer – so das Ergebnis der neunten Ausgabe des ",{"url":1650,"type":1651,"children":1652},"https://www.salesforce.com/news/stories/marketing-trends-ai-data/","link",[1653],{"type":1597,"value":1654},"Salesforce State of Marketing",{"type":1597,"value":1656}," Berichts.",{"type":1594,"children":1658},[1659,1661,1666],{"type":1597,"value":1660},"Schauen wir uns einige der häufigsten ",{"url":1662,"type":1651,"children":1663},"https://livestorm.co/blog/b2b-marketing-strategies",[1664],{"type":1597,"value":1665},"B2B-Marketing",{"type":1597,"value":1667},"-Anwendungsfälle und Beispiele für den Einsatz von KI im Marketing an.",{"type":1604,"level":1618,"children":1669},[1670],{"type":1597,"value":1671},"Marktforschung betreiben",{"type":1594,"children":1673},[1674],{"type":1597,"value":1675},"Mit dem Wachstum Ihres Unternehmens werden Sie unweigerlich Fragen haben, wie Sie Ihre Zielgruppe erweitern und welche Marketing-Plattformen oder -Kanäle Sie nutzen sollten. KI-Assistenten können bei der Marktforschung helfen, indem sie einen Großteil der Datenerfassung und -analyse automatisieren.",{"type":1594,"children":1677},[1678],{"type":1597,"value":1679},"Chatbots wie ChatGPT und Claude sind beispielsweise darauf ausgelegt, Fragen zu beantworten, beim Durchdenken von Problemen zu helfen und Handlungsempfehlungen zu geben. Diese KI-Assistenten können:",{"type":1681,"style":1682,"children":1683},"list","bulleted",[1684,1691,1697,1703,1709,1715],{"type":1685,"children":1686},"listItem",[1687],{"type":1594,"children":1688},[1689],{"type":1597,"value":1690},"Umfragen für Ihre Zielgruppe entwickeln",{"type":1685,"children":1692},[1693],{"type":1594,"children":1694},[1695],{"type":1597,"value":1696},"Interviews mit potenziellen Kunden analysieren",{"type":1685,"children":1698},[1699],{"type":1594,"children":1700},[1701],{"type":1597,"value":1702},"Daten zusammenführen und Erkenntnisse gewinnen",{"type":1685,"children":1704},[1705],{"type":1594,"children":1706},[1707],{"type":1597,"value":1708},"Daten sammeln sowie Zielgruppen und Marketingkanäle recherchieren",{"type":1685,"children":1710},[1711],{"type":1594,"children":1712},[1713],{"type":1597,"value":1714},"Einen Zeitplan für die Erschließung neuer Märkte erstellen",{"type":1685,"children":1716},[1717],{"type":1594,"children":1718},[1719],{"type":1597,"value":1720},"Wettbewerbsanalysen durchführen und Chancen identifizieren",{"type":1594,"children":1722},[1723,1725,1730],{"type":1597,"value":1724},"Da diese Tools viele manuelle Marketing-Aufgaben übernehmen, gewinnt Ihr Team Zeit, um sich auf die Erstellung von Lead- und ",{"url":1726,"type":1651,"children":1727},"https://livestorm.co/blog/demand-generation-tactics",[1728],{"type":1597,"value":1729},"Demand-Generation-Inhalten",{"type":1597,"value":1731}," zu konzentrieren und eine effektive Marketingstrategie umzusetzen.",{"type":1604,"level":1618,"children":1733},[1734],{"type":1597,"value":1735},"Führen Sie Gespräche mit Kunden",{"type":1594,"children":1737},[1738],{"type":1597,"value":1739},"KI-Chatbots sind nicht nur für den internen Einsatz gedacht. Viele Chatbots können auch mit Interessenten und Kunden interagieren und Ihnen helfen, Produkte und Dienstleistungen auf Ihrer Website oder in Ihren Social-Media-Profilen effizienter zu vermarkten und zu verkaufen.",{"type":1594,"children":1741},[1742],{"type":1597,"value":1743},"Bei Livestorm nutzen wir Intercom, um mit Website-Besuchern in Kontakt zu treten. Unser Intercom-Assistent lädt Interessenten ein, eine Nachricht zu senden, schlägt häufig gestellte Fragen vor und beantwortet diese automatisch.",{"item":1745,"type":1636},"SvBUOXiSSHax6Hqndr0rcA",{"type":1594,"children":1747},[1748],{"type":1597,"value":1749},"Der Assistent gibt außerdem Tipps für den Einstieg in Livestorm und fordert neue Besucher auf, ein Konto zu erstellen. Zudem haben Besucher die Möglichkeit, eine On-Demand-Demo anzusehen oder eine Live-Demo mit unserem Vertriebsteam zu vereinbaren.",{"type":1604,"level":1618,"children":1751},[1752],{"type":1597,"value":1753},"Marketinginhalte generieren",{"type":1594,"children":1755},[1756],{"type":1597,"value":1757},"Von Social-Media-Beiträgen über Werbetexte bis hin zu E-Mail-Newslettern erfordern digitale Marketingkampagnen eine Menge Content. Viele Marketer nutzen KI, um Gliederungen zu erstellen oder Entwürfe zu verfeinern, sodass Kampagnen in kürzerer Zeit entwickelt werden können.",{"type":1594,"children":1759},[1760,1762,1767,1769,1774],{"type":1597,"value":1761},"Mit den ",{"url":1763,"type":1651,"children":1764},"https://livestorm.co/tools",[1765],{"type":1597,"value":1766},"Webinar-Tools von Livestorm",{"type":1597,"value":1768}," können Sie Ihr ",{"url":1770,"type":1651,"children":1771},"https://livestorm.co/resources/guides/video-marketing",[1772],{"type":1597,"value":1773},"Video-Marketing",{"type":1597,"value":1775}," in einem Bruchteil der Zeit planen, die Sie benötigen würden, um Videos manuell zu skizzieren und zu skripten. Dadurch kann Ihr Team Wissen effizienter teilen und Kunden besser ansprechen.",{"type":1594,"children":1777},[1778,1780,1785],{"type":1597,"value":1779},"Unser ",{"url":1781,"type":1651,"children":1782},"https://livestorm.co/tools/webinar-title-outline-generator",[1783],{"type":1597,"value":1784},"Webinar-Gliederungsgenerator",{"type":1597,"value":1786}," schlägt Titel vor und hilft Ihnen, Ihren Ansatz in Sekundenschnelle zu verfeinern. Sie müssen lediglich das Thema und eine kurze Beschreibung Ihrer Webinar-Idee eingeben.",{"item":1788,"type":1636},"fNlGexU-RYqV9jjNJ7IhaQ",{"type":1594,"children":1790},[1791],{"type":1597,"value":1792},"Bitten Sie das Tool anschließend, eine vollständige Webinar-Gliederung auf Grundlage Ihrer Idee zu erstellen. In nur wenigen Sekunden schlägt es eine Struktur vor, entwickelt wichtige Erkenntnisse und plant sogar Zeit für eine Fragerunde (Q&A) mit dem Publikum ein.",{"item":1794,"type":1636},"IBZwIYSRQQSUEroJloyhJg",{"type":1594,"children":1796},[1797,1799,1804],{"type":1597,"value":1798},"Sie können noch mehr Zeit sparen mit unserem ",{"url":1800,"type":1651,"children":1801},"https://livestorm.co/tools/script-generator",[1802],{"type":1597,"value":1803},"Webinar-Skript-Generator",{"type":1597,"value":1805},". Geben Sie Ihr Thema und Ihre Idee ein, wählen Sie das Videoformat aus und erstellen Sie in wenigen Minuten ein vollständiges Skript.",{"item":1807,"type":1636},"BVd5vg7uSF2mAlVW-azjpw",{"type":1594,"children":1809},[1810],{"type":1597,"value":1811},"Zusätzlich zu Webinaren funktioniert unser Skript-Generator auch für Social-Media-Marketing – einschließlich YouTube-Videos, LinkedIn-Inhalten und Instagram-Videos.",{"type":1604,"level":1618,"children":1813},[1814],{"type":1597,"value":1815},"Inhalte in neue Formate umwandeln",{"type":1594,"children":1817},[1818],{"type":1597,"value":1819},"Die Erstellung von Marketing-Content erfordert oft viel Zeit und Ressourcen. Für die Durchführung eines Webinarszum Beispiel müssen mehrere Referenten Gesprächspunkte vorbereiten, Ressourcen teilen und vor einem Live-Publikum präsentieren.",{"type":1594,"children":1821},[1822,1824,1829],{"type":1597,"value":1823},"Webinare ",{"url":1825,"type":1651,"children":1826},"https://livestorm.co/webinar-software/on-demand-webinars",[1827],{"type":1597,"value":1828},"auf Abruf verfügbar zu machen",{"type":1597,"value":1830}," ist eine großartige Möglichkeit, mehr aus Ihren Videoinhalten herauszuholen. Sie können jedoch noch mehr Wert aus Ihren Inhalten schöpfen, indem Sie das Originalmaterial in neue Formate umwandeln.",{"type":1594,"children":1832},[1833,1835,1840],{"type":1597,"value":1834},"Sie können zum Beispiel ",{"url":1836,"type":1651,"children":1837},"https://livestorm.co/blog/repurpose-content",[1838],{"type":1597,"value":1839},"Inhalte wiederverwenden",{"type":1597,"value":1841}," aus einem Webinar und daraus Kurzvideos erstellen. Sie können Podcast-Episoden in Blogbeiträge umwandeln. Und Sie können Blogbeiträge in Social-Media-Inhalte verwandeln.",{"type":1594,"children":1843},[1844,1846,1851,1853,1858],{"type":1597,"value":1845},"Wenn Sie mit Livestorm ",{"url":1847,"type":1651,"children":1848},"https://livestorm.co/blog/host-webinar",[1849],{"type":1597,"value":1850},"Webinare veranstalten",{"type":1597,"value":1852},", ist die Erstellung von Post-Event-Inhalten ganz einfach. Zeichnen Sie die Sitzung einfach mit der ",{"url":1854,"type":1651,"children":1855},"https://livestorm.co/webinar-software",[1856],{"type":1597,"value":1857},"Webinar-Software",{"type":1597,"value":1859}," von Livestorm auf. Nachdem das Webinar beendet ist, klicken Sie auf die Schaltfläche, um neue Inhalte aus dem Event zu erstellen.",{"item":1861,"type":1636},"f0O2y4HJTjeGJSzWoQDTeA",{"type":1594,"children":1863},[1864],{"type":1597,"value":1865},"Unterstützt von KI, erstellt unser Content-Generator automatisch folgende Assets:",{"type":1681,"style":1682,"children":1867},[1868,1874,1880,1886,1892],{"type":1685,"children":1869},[1870],{"type":1594,"children":1871},[1872],{"type":1597,"value":1873},"Zusammenfassung des Webinars, die die wichtigsten Punkte und bemerkenswerten Zitate der Referenten enthält. Sie können diese Zusammenfassung verwenden, wenn Sie das Webinar on demand verfügbar machen.",{"type":1685,"children":1875},[1876],{"type":1594,"children":1877},[1878],{"type":1597,"value":1879},"Transkript der Veranstaltung, das den gesamten Dialog mit Zeitstempeln enthält. Wenn Sie das Webinar auf Ihrer Website einbetten, können Sie das Transkript anzeigen, um die Inhalte leichter durchsuchbar zu machen. Sie können das Transkript auch in eine andere KI-Marketinglösung hochladen und Inhalte auf Basis einer benutzerdefinierten Eingabeaufforderung erstellen.",{"type":1685,"children":1881},[1882],{"type":1594,"children":1883},[1884],{"type":1597,"value":1885},"Blogbeitrag, der Ihre Videoinhalte in einen veröffentlichungsfertigen Artikel umwandelt. Sie können ihn direkt auf Ihrer Website veröffentlichen oder den Beitrag bearbeiten und eigene Inhalte oder Erkenntnisse ergänzen. Vergessen Sie nicht, das Video einzubetten.",{"type":1685,"children":1887},[1888],{"type":1594,"children":1889},[1890],{"type":1597,"value":1891},"E-Mail-Entwurf, der Betreffzeilen generiert und das Webinar zusammenfasst. Sie können diese Inhalte direkt in Ihre E-Mail-Marketing-Plattform übertragen, um Abonnenten zu zeigen, was sie verpasst haben – und sie einzuladen, das Video on demand anzusehen.",{"type":1685,"children":1893},[1894],{"type":1594,"children":1895},[1896],{"type":1597,"value":1897},"Social-Media-Beiträge, die den Videoinhalt für LinkedIn, Facebook und X zusammenfassen. Sie können die Beiträge kopieren und direkt auf den jeweiligen Social-Media-Plattformen veröffentlichen, um für Ihr Webinar zu werben.",{"type":1604,"level":1618,"children":1899},[1900],{"type":1597,"value":1901},"Marketingkampagnen-Ergebnisse auswerten",{"type":1594,"children":1903},[1904],{"type":1597,"value":1905},"Marketing-Analysen sind unerlässlich, um zu verstehen, wie gut Ihre Strategie funktioniert. Die Auswertung von Rohdaten kann jedoch zeitaufwändig sein, was Ihren Entscheidungsprozess verlangsamen und dazu führen kann, dass Sie wichtige Chancen zur Entwicklung erfolgreicherer Kampagnen verpassen.",{"type":1594,"children":1907},[1908],{"type":1597,"value":1909},"Viele KI-Technologien können Kampagnendaten erfassen und analysieren, automatisch Erkenntnisse liefern und nächste Schritte vorschlagen. Diese Erkenntnisse lassen sich nutzen, um bestehende Kampagnen zu optimieren und zukünftige Marketingmaßnahmen zu verbessern.",{"type":1594,"children":1911},[1912,1914,1919],{"type":1597,"value":1913},"Livestorms ",{"url":1915,"type":1651,"children":1916},"https://video-engagement.org/score-calculator",[1917],{"type":1597,"value":1918},"Video Engagement Score Rechner",{"type":1597,"value":1920}," macht es einfach, den Erfolg Ihrer Webinar-Veranstaltungen zu messen. Sie müssen Daten zur Größe des Publikums, zur Dauer der Veranstaltung und zum Engagement des Publikums angeben.",{"type":1594,"children":1922},[1923],{"type":1597,"value":1924},"Anschließend berechnet unser Tool automatisch einen Video-Engagement-Score und vergleicht Ihre Ergebnisse mit anderen Webinaren, sodass Sie sehen können, wie sich Ihr Event im Vergleich schlägt.",{"item":1926,"type":1636},"ONC_QzyzTnepCrzyLIBHIA",{"type":1594,"children":1928},[1929],{"type":1597,"value":1930},"Es analysiert Elemente wie Teilnahme und Messaging, weist Ihnen für jedes eine Bewertung zu. Außerdem vergleicht es Ihre Zahlen mit dem Durchschnittswert und erstellt Vorschläge zur Verbesserung Ihrer Ergebnisse in zukünftigen Webinaren.",{"item":1932,"type":1636},"AJTPopaeSmegbPpmIHQXiA",{"type":1604,"level":1618,"children":1934},[1935],{"type":1597,"value":1936},"Zielgruppensegmente entwickeln",{"type":1594,"children":1938},[1939,1941,1946],{"type":1597,"value":1940},"Wenn Sie Ihre Marketingkampagnen optimieren, möchten Sie möglicherweise ein gezielteres Targeting entwickeln. So können Sie maßgeschneiderte Marketingbotschaften für bestimmte Kundensegmente erstellen, personalisierte Inhalte für ",{"url":1942,"type":1651,"children":1943},"https://livestorm.co/blog/account-based-marketing-campaigns",[1944],{"type":1597,"value":1945},"Account-based-Marketing-Kampagnen",{"type":1597,"value":1947}," entwickeln und ambitioniertere Marketingziele erreichen.",{"type":1594,"children":1949},[1950],{"type":1597,"value":1951},"Viele KI-Analysetools können Kundendaten analysieren und zukünftiges Verhalten vorhersagen. Sie nutzen diese Erkenntnisse, um Zielgruppensegmente zu entwickeln und es Ihnen so zu ermöglichen, Kunden anhand gemeinsamer Merkmale wie Standort oder Verhalten gezielt anzusprechen.",{"type":1594,"children":1953},[1954],{"type":1597,"value":1955},"Anschließend können Sie diese Zielgruppen zu Ihren Kampagnen hinzufügen und Aktionen wie das Versenden von E-Mail-Marketing-Kampagnen an bestimmte Kundengruppen oder das gezielte Ansprechen bestimmter Segmente mit Werbeanzeigen durchführen.",{"type":1604,"level":1605,"children":1957},[1958],{"type":1597,"value":1959},"Wie der Einsatz von KI Ihre Marketingstrategie verbessern kann",{"type":1594,"children":1961},[1962],{"type":1597,"value":1963},"Wenn Sie in KI-Anwendungen im Marketing investieren möchten, sollten Sie wissen, wie diese Technologie Ihre Strategie bereichert. Die größten Vorteile von KI-Funktionen umfassen verbesserte Analysen, mehr Effizienz und einen höheren ROI.",{"type":1604,"level":1618,"children":1965},[1966],{"type":1597,"value":1967},"Gesteigerte Effizienz",{"type":1594,"children":1969},[1970,1972,1977],{"type":1597,"value":1971},"Wenn Ihr ",{"url":1973,"type":1651,"children":1974},"https://livestorm.co/teams/marketing",[1975],{"type":1597,"value":1976},"Marketing-Team",{"type":1597,"value":1978}," unter dem Druck steht, mehr mit weniger zu erreichen, kann KI helfen. Mit den richtigen KI-Tools kann Ihr Team mehr in kürzerer Zeit erreichen und so Effizienz und Produktivität steigern.",{"type":1594,"children":1980},[1981,1983,1988],{"type":1597,"value":1982},"Laut dem HubSpot ",{"url":1984,"type":1651,"children":1985},"https://offers.hubspot.com/ai-marketing",[1986],{"type":1597,"value":1987},"AI Trends for Marketers Report",{"type":1597,"value":1989}," nutzen 75 % der Marketingfachleute KI-Tools, um den Zeitaufwand für manuelle Aufgaben zu reduzieren. Darüber hinaus setzen 73 % KI ein, um produktiver zu werden, während weitere 73 % dadurch ihre Energie auf wichtigere Aufgaben konzentrieren können.",{"type":1594,"children":1991},[1992],{"type":1597,"value":1993},"Die Webinar-Tools von Livestorm helfen Ihnen beispielsweise dabei, Titel, Gliederungen und Skripte in Minuten statt in Stunden zu erstellen. Mit der gewonnenen Zeit können Sie Ihr Skript verfeinern, Ihre Promotion planen oder zusätzliche Events einrichten.",{"type":1604,"level":1618,"children":1995},[1996],{"type":1597,"value":1997},"Erweiterte Analyse",{"type":1594,"children":1999},[2000],{"type":1597,"value":2001},"KI-gestützte Lösungen können Marketingdaten sofort analysieren. Doch die meisten können mehr als nur vorhandene Daten auswerten. Viele KI-Tools sind auch in der Lage, zukünftige Leistungen zu modellieren und Ihnen zu zeigen, wie Ihre Kampagnen in bestimmten Zeiträumen, mit unterschiedlichen Budgets oder bei der Ansprache bestimmter Zielgruppen voraussichtlich abschneiden werden.",{"type":1594,"children":2003},[2004],{"type":1597,"value":2005},"Laut dem HubSpot-Bericht geben tatsächlich 70 % der Marketer an, dass KI ihnen dabei hilft, bessere Datenanalysen durchzuführen. Mit dieser Fähigkeit können Sie fundiertere datengestützte Entscheidungen treffen und die Performance Ihrer Kampagnen verbessern.",{"type":1604,"level":1618,"children":2007},[2008],{"type":1597,"value":2009},"Verbesserter ROI",{"type":1594,"children":2011},[2012],{"type":1597,"value":2013},"Da der Einsatz von KI die Effizienz steigert und die Analyse verbessert, hat er das Potenzial, den ROI im gesamten Unternehmen zu steigern. Laut HubSpot berichten bereits 68 % der Marketing-Führungskräfte, dass sie einen ROI aus ihren KI-Investitionen erzielen.",{"type":1594,"children":2015},[2016],{"type":1597,"value":2017},"Viele B2B-Unternehmen sehen zusätzliche Chancen. Laut Salesforce ist die Verbesserung des Marketing-ROI eine der drei wichtigsten Prioritäten.",{"item":2019,"type":1636},"CArHfBHGTuK_XrwvIi9m_w",{"type":1604,"level":1605,"children":2021},[2022],{"type":1597,"value":2023},"Die größten Herausforderungen von KI im Marketing",{"type":1594,"children":2025},[2026],{"type":1597,"value":2027},"Während viele Marketer KI im Marketing bereits umfassend einsetzen, stoßen sie häufig auf wiederkehrende Probleme. Die größten Herausforderungen beim Einsatz von KI im Marketing betreffen Genauigkeit, Originalität und Datenschutz.",{"type":1604,"level":1618,"children":2029},[2030],{"type":1597,"value":2031},"Genauigkeitsprobleme",{"type":1594,"children":2033},[2034],{"type":1597,"value":2035},"Wenn Sie sich bei der Entscheidungsfindung auf KI-Algorithmen verlassen, können ungenaue Erkenntnisse und fehlerhafte Modelle Sie in die falsche Richtung führen. Dies kann zu einer schlechten Kampagnenleistung und verpassten Möglichkeiten zur Optimierung von Anzeigen oder organischen Inhalten führen.",{"type":1594,"children":2037},[2038,2040,2045],{"type":1597,"value":2039},"Um diese Probleme zu beheben, bestätigen Sie zunächst, dass Ihre Daten korrekt sind. Vermeiden Sie menschliche Fehler, indem Sie native KI-Tools oder ",{"url":2041,"type":1651,"children":2042},"https://livestorm.co/integrations",[2043],{"type":1597,"value":2044},"vertrauenswürdige Integrationen",{"type":1597,"value":2046}," zur Datenanalyse verwenden.",{"type":1594,"children":2048},[2049],{"type":1597,"value":2050},"Nehmen Sie sich dann die Zeit, die Erkenntnisse gemeinsam mit Ihrem Team zu überprüfen. Berücksichtigen Sie bei Ihrer Entscheidung Faktoren wie Ihre Marketingziele und Kampagnenbudgets.",{"type":1604,"level":1618,"children":2052},[2053],{"type":1597,"value":2054},"Herausforderungen bei der Originalität",{"type":1594,"children":2056},[2057],{"type":1597,"value":2058},"Generative-KI-Lösungen verwenden LLMs, die auf vorhandenen Text-, Bild- und Audioinhalten trainiert werden. Daher kann der Einsatz generativer KI zu Inhalten führen, die nicht vollständig originell wirken oder klingen. Dies kann die Qualität Ihrer Inhalte beeinträchtigen.",{"type":1594,"children":2060},[2061],{"type":1597,"value":2062},"Um dieses Problem zu beheben, vermeiden Sie es, generierte KI-Inhalte unverändert zu veröffentlichen. Nehmen Sie sich stattdessen die Zeit, den mit KI generierten Inhalten eine menschliche Note zu verleihen. Sie können zum Beispiel:",{"type":1681,"style":1682,"children":2064},[2065,2071,2077],{"type":1685,"children":2066},[2067],{"type":1594,"children":2068},[2069],{"type":1597,"value":2070},"Fügen Sie die direkten Einblicke Ihres Teams in einen KI-generierten Blogbeitrag ein",{"type":1685,"children":2072},[2073],{"type":1594,"children":2074},[2075],{"type":1597,"value":2076},"Integrieren Sie Ihre Markenstimme in KI-generierte Social-Media-Beiträge",{"type":1685,"children":2078},[2079],{"type":1594,"children":2080},[2081],{"type":1597,"value":2082},"Verleihen Sie KI-generierten Kurzvideos Ihre persönliche redaktionelle Note",{"type":1604,"level":1618,"children":2084},[2085],{"type":1597,"value":2086},"Datenschutzbedenken",{"type":1594,"children":2088},[2089],{"type":1597,"value":2090},"Einer der größten Vorteile von KI-Lösungen im digitalen Marketing ist die Möglichkeit, personalisierte Erkenntnisse zu gewinnen. Einer der größten Nachteile dieser Tools sind jedoch die Datenschutzprobleme, die sie verursachen können.",{"type":1594,"children":2092},[2093],{"type":1597,"value":2094},"Einige KI-gestützte Tools nutzen Kundendaten, um zukünftiges Verhalten vorherzusagen oder Inhalte zu generieren. Achten Sie bei der Auswahl dieser Tools darauf, dass sie Datenschutzrichtlinien wie der DSGVO entsprechen.",{"type":1594,"children":2096},[2097],{"type":1597,"value":2098},"Mit den KI-Lösungen von Livestorm müssen Sie sich keine Sorgen um den Datenschutz machen. Unser Tool zur Wiederverwendung von Inhalten entspricht den DSGVO-Vorschriften, und wir speichern alle Daten innerhalb der EU.",{"type":1604,"level":1605,"children":2100},[2101],{"type":1597,"value":2102},"Best Practices für KI-Marketing",{"type":1594,"children":2104},[2105],{"type":1597,"value":2106},"Ob Ihr Team noch neu im Umgang mit KI ist oder Sie Ihre Strategie weiterentwickeln möchten – beachten Sie diese Best Practices, um den größtmöglichen Nutzen aus Ihrer KI-gestützten Marketingstrategie zu ziehen.",{"type":1604,"level":1618,"children":2108},[2109],{"type":1597,"value":2110},"Ziele für einen erfolgreichen KI-Einsatz klären",{"type":1594,"children":2112},[2113],{"type":1597,"value":2114},"Viele Softwareplattformen bieten KI-Funktionen an. Aber es ist nicht immer einfach zu wissen, welche die Investition wert sind.",{"type":1594,"children":2116},[2117],{"type":1597,"value":2118},"Bevor Sie Ressourcen für Tools oder die Entwicklung einer Richtlinie aufwenden, sollten Sie sich über die Ziele im Klaren sein, die Sie erreichen möchten. Zum Beispiel könnten Sie folgendes benötigen:",{"type":1681,"style":1682,"children":2120},[2121,2127,2133],{"type":1685,"children":2122},[2123],{"type":1594,"children":2124},[2125],{"type":1597,"value":2126},"Schnell Text-, Bild- oder Videoinhalte mit einem kleinen Team erstellen",{"type":1685,"children":2128},[2129],{"type":1594,"children":2130},[2131],{"type":1597,"value":2132},"Inhalte für verschiedene Marketingkanäle mit kleinem Budget wiederverwenden",{"type":1685,"children":2134},[2135],{"type":1594,"children":2136},[2137,2139,2144],{"type":1597,"value":2138},"Daten von ",{"url":2140,"type":1651,"children":2141},"https://livestorm.co/blog/b2b-lead-generation-best-practices",[2142],{"type":1597,"value":2143},"Lead-Generierungs",{"type":1597,"value":2145},"-Kampagnen analysieren, um Optimierungsentscheidungen effizient zu treffen",{"type":1594,"children":2147},[2148],{"type":1597,"value":2149},"Wenn Sie wissen, was Ihr Team erreichen möchte, fällt es Ihnen leichter, eine erfolgreiche KI-Marketingstrategie zu entwickeln.",{"type":1604,"level":1618,"children":2151},[2152],{"type":1597,"value":2153},"Erstellen Sie ein Framework für den Einsatz von KI",{"type":1594,"children":2155},[2156],{"type":1597,"value":2157},"Verlassen Sie sich nicht darauf, dass Ihr Team selbst entscheidet, wann KI eingesetzt oder vermieden werden soll. Legen Sie stattdessen einen Rahmen für den Einsatz von KI bei Marketingaufgaben fest.",{"type":1594,"children":2159},[2160],{"type":1597,"value":2161},"Analysieren Sie die aktuellen Arbeitsabläufe Ihres Teams und identifizieren Sie Bereiche, die verbessert werden müssen. Erstellen Sie anschließend Standardarbeitsanweisungen (SOPs) für den Einsatz von KI.",{"type":1594,"children":2163},[2164],{"type":1597,"value":2165},"Sie könnten Ihrem Team zum Beispiel empfehlen, KI zur Erstellung von Inhaltsentwürfen oder zur Erstellung von Marketing-Berichten zu verwenden. Überprüfen Sie Ihre Richtlinien vierteljährlich und überdenken Sie Ihre Nutzung.",{"type":1604,"level":1618,"children":2167},[2168],{"type":1597,"value":2169},"Schulungen für Ihr Team anbieten",{"type":1594,"children":2171},[2172],{"type":1597,"value":2173},"KI-Modelle und -Lösungen entwickeln sich rasant weiter. Bieten Sie regelmäßige Schulungen und Updates an, damit Ihr Team die KI-Marketing-Tools optimal nutzen kann.",{"type":1594,"children":2175},[2176],{"type":1597,"value":2177},"Veranstalten Sie zum Beispiel Schulungssitzungen, wenn Tools in Ihrem Tech-Stack größere Updates veröffentlichen. Zeichnen Sie die Sitzungen auf und stellen Sie sie auf Abruf bereit, damit Ihr Team jederzeit darauf zugreifen kann.",{"type":1594,"children":2179},[2180],{"type":1597,"value":2181},"Planen Sie monatliche Mittagspausen-Lerneinheiten für Ihr Marketingteam. Laden Sie Teammitglieder ein, zu teilen, wie sie künstliche Intelligenz im Marketing einsetzen, um Kollegen zu inspirieren.",{"item":2183,"type":1636},"MfzjCOQnToajUQjl-GenEQ",{"type":1604,"level":1618,"children":2185},[2186],{"type":1597,"value":2187},"Datenschutzstandards etablieren",{"type":1594,"children":2189},[2190],{"type":1597,"value":2191},"KI-Tools können sowohl bei Unternehmensdaten als auch bei Kundendaten zu Datenschutzproblemen führen. Um diese Probleme zu vermeiden, sollten Sie Datenschutzstandards erstellen und kommunizieren, die von allen eingehalten werden.",{"type":1594,"children":2193},[2194],{"type":1597,"value":2195},"Erwägen Sie, eine Liste genehmigter Tools für interne und externe Daten zu erstellen. Lassen Sie alle neuen Tools, die Ihr Team in den Tech-Stack aufnehmen möchte, von Ihrem Rechts- oder IT-Team prüfen.",{"type":1594,"children":2197},[2198],{"type":1597,"value":2199},"Erstellen Sie Richtlinien für die Art der Daten, die Mitarbeiter in KI-Tools eingeben dürfen. Weisen Sie Ihr Team beispielsweise darauf hin, keine vertraulichen Daten in KI-Tools einzugeben.",{"type":1604,"level":1618,"children":2201},[2202],{"type":1597,"value":2203},"Die richtigen KI-Marketing-Tools einsetzen",{"type":1594,"children":2205},[2206],{"type":1597,"value":2207},"Sobald Sie Ziele und Richtlinien festgelegt haben, bauen Sie Ihren KI-gestützten Tech-Stack auf. Testen Sie die KI-Funktionen in den Tools, die Ihr Team bereits verwendet. Erkunden Sie anschließend neue KI-gestützte Marketing-Plattformen.",{"type":1594,"children":2209},[2210],{"type":1597,"value":2211},"Achten Sie auf Tools, die die benötigten Funktionen bieten und sich nahtlos in Ihren Tech-Stack integrieren lassen. So erzielen Sie Fortschritte bei Ihren Marketingzielen und vermeiden zeitaufwändige manuelle Datenübertragungen.",{"type":1604,"level":1605,"children":2213},[2214],{"type":1597,"value":2215},"Livestorm für KI-Marketing",{"type":1594,"children":2217},[2218,2220,2225],{"type":1597,"value":2219},"Die Marketinglandschaft verändert sich rasant. Livestorm macht die Planung von Live-Events und On-Demand-Inhalten schneller und einfacher – von der Erstellung einer ",{"url":2221,"type":1651,"children":2222},"https://livestorm.co/blog/webinar-outline",[2223],{"type":1597,"value":2224},"Webinar-Gliederung",{"type":1597,"value":2226}," bis hin zur Analyse des Events und der Wiederverwendung der Inhalte.",{"type":1594,"children":2228},[2229],{"type":1597,"value":2230},"Die KI-Marketing-Tools von Livestorm helfen Ihnen:",{"type":1681,"style":1682,"children":2232},[2233,2239,2245,2251],{"type":1685,"children":2234},[2235],{"type":1594,"children":2236},[2237],{"type":1597,"value":2238},"Webinar-Titel und -Gliederungen erstellen, um Ihre Video-Inhalte zu strukturieren",{"type":1685,"children":2240},[2241],{"type":1594,"children":2242},[2243],{"type":1597,"value":2244},"Webinar-Skripte erstellen, damit alle genau wissen, was sie sagen sollen",{"type":1685,"children":2246},[2247],{"type":1594,"children":2248},[2249],{"type":1597,"value":2250},"Webinar-Inhalte in Social-Media-Beiträge, Blogartikel und mehr umwandeln",{"type":1685,"children":2252},[2253],{"type":1594,"children":2254},[2255],{"type":1597,"value":2256},"Ihren Video Engagement Score analysieren, um Ihr nächstes Webinar noch besser zu gestalten",{"type":1594,"children":2258},[2259,2261,2265],{"type":1597,"value":2260},"Neugierig, wie die KI-Tools von Livestorm Ihre Video-Marketing-Strategie transformieren können? ",{"url":1763,"type":1651,"children":2262},[2263],{"type":1597,"value":2264},"Testen Sie unsere Webinar-Tools",{"type":1597,"value":2266}," noch heute kostenlos.",[2268,2276,2283,2289,2295,2301,2308,2314,2320,2327],{"__typename":2269,"id":1635,"image":2270,"caption":1532},"BlockImageRecord",{"id":2271,"alt":2272,"url":2273,"width":2274,"height":2275},"14592460","Marketers im Gespräch","https://www.datocms-assets.com/1127/1619626468-6-ways-to-boost-your-content-marketing-with-webinars.jpg",7952,5304,{"__typename":2269,"id":1745,"image":2277,"caption":1532},{"id":2278,"alt":2279,"url":2280,"width":2281,"height":2282},"FC5iTEWqSZijmteOwPbxeQ","Livestorms Chatbot","https://www.datocms-assets.com/1127/1740746931-livestorm-chatbot.png",1600,1148,{"__typename":2269,"id":1788,"image":2284,"caption":1532},{"id":2285,"alt":2286,"url":2287,"width":2281,"height":2288},"AqBB5sbYRKa0GTFO2nJ6Nw","Livestorms Webinar-Titelgenerator","https://www.datocms-assets.com/1127/1740747002-livestorm-webinar-title-generator.png",1174,{"__typename":2269,"id":1794,"image":2290,"caption":1532},{"id":2291,"alt":2292,"url":2293,"width":2281,"height":2294},"TyYwq_mWQUyhRf6FQRxkyg","Livestorms Webinar-Gliederungsgenerator","https://www.datocms-assets.com/1127/1740747019-livestorm-webinar-outline-generator.png",738,{"__typename":2269,"id":1807,"image":2296,"caption":1532},{"id":2297,"alt":2298,"url":2299,"width":2281,"height":2300},"GLWYd-ySQWmoHXnHTPAF6w","Livestorms Video-Skript-Generator","https://www.datocms-assets.com/1127/1740747035-livestorm-video-script-generator.png",1249,{"__typename":2269,"id":1861,"image":2302,"caption":1532},{"id":2303,"alt":2304,"url":2305,"width":2306,"height":2307},"A5aDuIJTSvWUpan6HugHAg","Livestorms Tool zur Wiederverwendung von Webinar-Inhalten","https://www.datocms-assets.com/1127/1734371446-frame-1.png",2252,1190,{"__typename":2269,"id":1926,"image":2309,"caption":1532},{"id":2310,"alt":2311,"url":2312,"width":2281,"height":2313},"SZsXpDGvSnetX1gtrzfEdQ","Livestorms Rechner für den Video Engagement Score","https://www.datocms-assets.com/1127/1740747204-livestorm-video-engagement-score.png",893,{"__typename":2269,"id":1932,"image":2315,"caption":1532},{"id":2316,"alt":2317,"url":2318,"width":2281,"height":2319},"RLc68MXGSpyJXUozTWSwVg","Details zum Video Engagement Score","https://www.datocms-assets.com/1127/1740747219-livestorm-video-engagement-score-detail.png",916,{"__typename":2269,"id":2019,"image":2321,"caption":1532},{"id":2322,"alt":2323,"url":2324,"width":2325,"height":2326},"S0cBbx6OS3-YmUmg0W6iyg","Infografik zu den Vorteilen und Herausforderungen von KI im Marketing","https://www.datocms-assets.com/1127/1740747365-livestorm-ai-marketing-infographic.png",1289,1193,{"__typename":2269,"id":2183,"image":2328,"caption":1532},{"id":2329,"alt":2330,"url":2331,"width":2332,"height":2333},"49121321","Virtuelle Trainingsaktivitäten & Ideen für unterhaltsame, ansprechende Sessions","https://www.datocms-assets.com/1127/1675274425-virtual-training-activities-ideas-for-hosting-fun-engaging-sessions.jpg",1280,853,{"logo":2335},{"id":2336,"openLinkInNewTabTitle":2337,"downloadIconTitle":2338,"downloadIconPng":2339,"downloadIconSvg":2343,"downloadLogoTitle":2345,"downloadLogoPng":2346,"downloadLogoSvg":2351,"visitBrandGuidelinesTitle":2353,"visitBrandGuidelinesLink":2354},"ALC9MfevTFOtqdGxjir3nA","Link in neuer Registerkarte öffnen","Icon herunterladen",{"alt":2340,"height":2341,"url":2342,"width":2341},"Icon in .png format",140,"https://www.datocms-assets.com/1127/1702040904-livestorm-icon-primary.png",{"url":2344},"https://www.datocms-assets.com/1127/1702040919-livestorm-icon-primary.svg","Logo herunterladen",{"alt":2347,"height":2348,"url":2349,"width":2350},"Logo in .png format",63,"https://www.datocms-assets.com/1127/1702040979-livestorm-logo-primary.png",372,{"url":2352},"https://www.datocms-assets.com/1127/1702040994-livestorm-logo-primary.svg","Besuchen Sie die Markenrichtlinien","https://brand.livestorm.co/",{"allForms":2356,"componentCsmSection":2397,"componentForm":2404,"componentEventBanner":2416,"componentPricing":2421,"componentSignupPopup":2465,"global":2468,"openGraph":2479,"softwareApplicationSchema":2483},[2357,2374,2382,2389],{"id":2358,"name":2359,"slug":2360,"formId":2361,"redirectUrl":1532,"firstStepTitle":2362,"firstStepText":2363,"lastStepTitle":2364,"lastStepText":2365,"lastStepCta":2366,"gtmEvent":2370,"segmentEvent":2371,"segmentLabel":2372,"segmentWhitelistedProperties":2373},"WFjns70TQg6BhSrndeLOuA","Demo","demo","cb887e10-e2ce-48d0-b961-15e1d493d0a6","Brauchen Sie eine *Livestorm-Demo*?","Hinterlassen Sie Ihre Daten, um eine Demo mit unserem Vertriebsteam zu vereinbaren. Wir werden Sie durch die Enterprise-Funktionen führen und Ihre Fragen beantworten.","Danke, wir bleiben in Kontakt *bald*!","In der Zwischenzeit können Sie sich informieren über [unsere On-Demand-Produktdemo](https://app.livestorm.co/livestorm/livestorm-on-demand-webinar/?utm_source=livestorm-website\\&utm_medium=nav) und starten Sie kostenlos, indem Sie auf die Schaltfläche unten klicken.\n",{"id":2367,"slot":2368,"slug":2369},"32390113","Kostenlos testen","https://app.livestorm.co/#/signup","event.demoRequested","Demo requested","call","firstname, lastname, email, phone, company, company_size, country",{"id":2375,"name":2376,"slug":2377,"formId":2378,"redirectUrl":1532,"firstStepTitle":1532,"firstStepText":2379,"lastStepTitle":2380,"lastStepText":2381,"lastStepCta":1533,"gtmEvent":1532,"segmentEvent":1532,"segmentLabel":1532,"segmentWhitelistedProperties":1532},"Tyv9unF3TiClSxQ9KwjbAw","VIP Calculator","calculator","cda298df-f208-4fc6-84f7-119781a70d53","Hinterlassen Sie Ihre Daten, damit sich unser Vertriebsteam mit Ihnen in Verbindung setzen kann. ","Danke!","Unser Team wird Sie bald kontaktieren.\n",{"id":2383,"name":2384,"slug":2385,"formId":2386,"redirectUrl":2387,"firstStepTitle":2362,"firstStepText":2363,"lastStepTitle":1532,"lastStepText":1532,"lastStepCta":1533,"gtmEvent":1532,"segmentEvent":2371,"segmentLabel":2388,"segmentWhitelistedProperties":2373},"P-P22GxNSiaBOtm4RTYigA","Watch video","watch-video","9c4af060-5e32-4e8c-8e2d-0164cccedf7b","https://app.livestorm.co/livestorm/livestorm-on-demand-demo/live?s=2574c038-50dc-426d-8b86-899841e6a5fa#/chat","video",{"id":2390,"name":2391,"slug":2392,"formId":2393,"redirectUrl":1532,"firstStepTitle":1532,"firstStepText":1532,"lastStepTitle":1532,"lastStepText":1532,"lastStepCta":1533,"gtmEvent":2394,"segmentEvent":2395,"segmentLabel":1532,"segmentWhitelistedProperties":2396},"S8tsEc06S-aLSPRTFYhqkA","Offer","offer","b7dcb982-6d94-4ebb-90f2-719ddba662ad","event.offerFormSubmitted","Offer form submitted","firstname, lastname, email, country, company, 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