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Best Practices für Webinare für noch spannendere Events","Nutzen Sie unseren Leitfaden zu Best Practices für Webinare, um erfolgreiche Online-Events zu planen, Ihre Zielgruppe zu begeistern und Ihre Pipeline auszubauen.",{"id":1501,"alt":1502,"url":1503,"width":1504,"height":1505},"YPQ_4cqNRjSp8PkaOcR-xw","Lächelnde Frau mit Brille am Laptop","https://www.datocms-assets.com/1127/1702420742-webinar-best-practices.jpg",1200,627,false,"21 Tipps für erfolgreiche Webinare","Nutzen Sie unseren Leitfaden zu Webinar-Best-Practices, um erfolgreiche Online-Events zu planen, Ihre Zielgruppe zu begeistern und Ihre Pipeline auszubauen.",{"id":1510,"name":1511,"slug":1512},"RSVz4DPKSayLSpuirerX4Q","Webinar","webinar",[],{"id":1515,"name":1516,"jobTitle":1517,"shortDescription":1518,"slug":1519,"avatar":1520},"150611145","Brillixa Herdhiana","Senior Growth Manager","Brillixa trat Livestorm 2021 als Growth Manager bei. Ihre Erfahrung ermöglicht es ihr, zum Geschäftswachstum durch Leadgenerierung aus Anzeigen und organischen Kanälen beizutragen.","brillixa-herdhiana",{"id":1521,"alt":1522,"url":1523,"width":1524,"height":1524},"50510853","Lächelnde junge Frau vor blauem Hintergrund.","https://www.datocms-assets.com/1127/1688695141-pp-brillixa-herdhiana.jpg",1000,{"__typename":1526,"id":1527,"slug":1528,"title":1529,"description":1530,"resourceFileExternal":1531,"ebook":1532,"backgroundImage":1535,"image":1540,"resourceType":1546},"ModelOfferRecord","18153309","online-veranstaltungs-promotion","Webinar-Promotion-Leitfaden","Alles, was Sie benötigen, um Ihre Webinare zu bewerben und die Teilnahme zu steigern.","",{"pdf":1533},{"url":1534},"https://www.datocms-assets.com/1127/1745413549-webinar-promotion-handbook_de.pdf",{"id":1536,"alt":1537,"url":1538,"width":1539,"height":1539},"22456979","Dunkle Wellenmuster auf strukturiertem Hintergrund","https://www.datocms-assets.com/1127/1629970209-pattern-square-black.png",1296,{"id":1541,"alt":1542,"url":1543,"width":1544,"height":1545},"Y7ZZ4dgQQrm_ooE2Prfufw","Webinar-Promotion-Leitfaden 2025","https://www.datocms-assets.com/1127/1744635932-webinar-promotion-handbook_de.jpg",3508,2480,{"id":1547,"name":1548,"color":1549,"cta":1550,"icon":1551},"23823619","E-Books","livestorm-blue","Herunterladen",{"id":1552,"name":1553},"149338136","book",[1555,1559,1562],{"id":1556,"slug":1557,"heroTitle":1531,"heroCover":1557,"primaryCategory":1558},"NWSecvMrTui7IpyuaBzHcA",null,{"id":1510,"name":1511,"slug":1512},{"id":1560,"slug":1557,"heroTitle":1531,"heroCover":1557,"primaryCategory":1561},"CddlpUCTTDSyzYalCf-XhQ",{"id":1510,"name":1511,"slug":1512},{"id":1563,"slug":1557,"heroTitle":1531,"heroCover":1557,"primaryCategory":1564},"CTnuMhhwQ7iCfGhif5zizw",{"id":1510,"name":1511,"slug":1512},true,[1567,1571,1574,1577,1580],{"__typename":1568,"id":1569,"text":1570},"SimpleMarkdownRecord","FEDlyKdwRhSZijIfV_yyAw","\u003Cp>Das Engagement der Zielgruppe wird durch Strategien vor, während und nach dem Event mithilfe interaktiver Funktionen und individuell angepasster Inhalte maximiert.\u003C/p>\n",{"__typename":1568,"id":1572,"text":1573},"e89rhjrNS5WhBCnl_VegwA","\u003Cp>Die Zusammenarbeit mit Guest Speakern und Co-Branding-Partnern erweitert die Reichweite und steigert den wahrgenommenen Mehrwert – das unterstützt Leadgenerierung und Conversions.\u003C/p>\n",{"__typename":1568,"id":1575,"text":1576},"bjrNQCC5Rsy3a4SQ1e-skg","\u003Cp>Detaillierte Planung, technische Checks und zielgruppengerechte Themen sind entscheidend für erfolgreiche Webinare mit hoher Teilnehmerzahl.\u003C/p>\n",{"__typename":1568,"id":1578,"text":1579},"Os-L-hjkShiAMTMP5DhjMw","\u003Cp>Analytics-Tracking und automatisierte Follow-up-Kommunikation steigern das Engagement nach der Veranstaltung und liefern wertvolle Erkenntnisse für kontinuierliche Verbesserungen.\u003C/p>\n",{"__typename":1568,"id":1581,"text":1582},"TbjFmTegSjSOSz_f4j3YbQ","\u003Cp>Wenn Sie Webinare für Montag bis Mittwoch planen und Automatisierung für Registrierung und Erinnerungen nutzen, optimieren Sie die Teilnahmequoten.\u003C/p>\n",[1584,1589,1593,1597,1601,1605],{"__typename":1585,"id":1586,"question":1587,"answer":1588},"BlockFaqRecord","Zf8lyKNeSJ2Mv0Zc8wh6rA","Welche typischen Fehler sollte man bei Webinaren vermeiden?","\u003Cp>Häufige Fehler sind unklare Ziele, ausgelassene Proben, eine schlechte Audio-/Videoeinrichtung und Interaktion erst gegen Ende. Vermeiden Sie diese, indem Sie einen Technik-Check durchführen, eine klare Agenda verwenden und Umfragen sowie Q&A durchgehend in die Sitzung einbauen.\u003C/p>\n",{"__typename":1585,"id":1590,"question":1591,"answer":1592},"UPVfMiNuQgWXNHFFzUmL7w","Was sollten Sie 10 bis 15 Minuten vor Beginn eines Webinars tun?","\u003Cp>Öffnen Sie den Raum frühzeitig, damit die Teilnehmer beitreten, ihr Audio testen und sich einfinden können. Nutzen Sie diese Zeit, um die Mikrofone und Kameras der Referenten zu überprüfen, Ihren Aufnahmeplan zu starten und den Ablaufplan durchzugehen.\u003C/p>\n",{"__typename":1585,"id":1594,"question":1595,"answer":1596},"IfRkQOtpQea_5xdnfMadPg","Was macht ein erfolgreiches Webinar aus?","\u003Cp>Ein erfolgreiches Webinar vermittelt einen klaren Mehrwert, hält den Zeitplan ein und sorgt dafür, dass die Teilnehmer aktiv mitwirken statt nur zuzuschauen. Planen Sie eine stringente Dramaturgie, bauen Sie Momente für Umfragen oder Fragen ein und schließen Sie mit einem konkreten nächsten Schritt ab.\u003C/p>\n",{"__typename":1585,"id":1598,"question":1599,"answer":1600},"X9d3tWQ6R--aIV-476_AFQ","Wie können Sie Ihr Webinar hervorheben?","\u003Cp>Wählen Sie ein fokussiertes Thema, gestalten Sie visuell ansprechende Folien und sorgen Sie alle paar Minuten für Interaktivität. Personalisieren Sie das Erlebnis mit einem starken Einstieg, echten Beispielen und einem klaren CTA, um Teilnahme und Engagement hochzuhalten.\u003C/p>\n",{"__typename":1585,"id":1602,"question":1603,"answer":1604},"HmJyh4lLRyaGWs1s72Ug4g","Was versteht man unter Webinar-Etikette?","\u003Cp>Webinar-Etikette bezeichnet die Verhaltensregeln, die eine Sitzung professionell und leicht nachvollziehbar halten. Präsentierende sollten pünktlich beginnen und ein gutes Mikrofon verwenden, während Teilnehmende Hintergrundgeräusche stummschalten und den Chat respektvoll nutzen sollten.\u003C/p>\n",{"__typename":1585,"id":1606,"question":1607,"answer":1608},"SLfCVE78QJWxXuIC85FGFA","Was ist die beste Tageszeit, um ein Webinar zu veranstalten?","\u003Cp>Später Vormittag oder früher Nachmittag in der lokalen Zeitzone Ihrer Zielgruppe eignet sich meist am besten, da die Kalender dann weniger voll sind und die Konzentration höher ist. Wenn Sie mehrere Regionen bedienen, planen Sie Sessions pro Zeitzone oder bieten Sie ein Replay an.\u003C/p>\n",{"value":1610,"blocks":2771},{"schema":1611,"document":1612},"dast",{"type":1613,"children":1614},"root",[1615,1621,1625,1629,1633,1639,1651,1655,1659,1662,1666,1670,1674,1805,1809,1820,1824,1828,1830,1835,1839,1843,1870,1881,1885,1896,1898,1902,1913,1917,1921,1925,1936,1947,1958,1969,1973,1975,1979,1983,1994,1998,2002,2006,2010,2014,2023,2027,2031,2033,2037,2048,2052,2063,2065,2069,2073,2082,2093,2104,2108,2112,2123,2127,2131,2135,2137,2141,2145,2156,2167,2171,2175,2179,2183,2185,2189,2193,2204,2206,2210,2214,2218,2222,2233,2237,2248,2259,2263,2267,2271,2275,2284,2288,2292,2296,2307,2311,2315,2326,2330,2334,2338,2342,2346,2356,2360,2362,2366,2370,2374,2378,2389,2393,2395,2399,2403,2405,2409,2413,2424,2428,2432,2434,2438,2442,2446,2455,2459,2463,2467,2471,2475,2477,2488,2492,2496,2500,2504,2515,2517,2521,2525,2529,2533,2537,2541,2543,2554,2558,2562,2573,2577,2581,2585,2589,2600,2604,2608,2612,2614,2618,2622,2626,2664,2668,2672,2743,2747,2751,2755,2759,2763,2767],{"type":1616,"children":1617},"paragraph",[1618],{"type":1619,"value":1620},"span","Wir haben alle schon während eines langweiligen Webinars nebenbei E-Mails abgearbeitet oder heimlich Slack-Nachrichten gelesen. Deshalb wissen wir aus erster Hand, dass generische, trockene Inhalte weder das Publikum fesseln noch den Umsatz ankurbeln.",{"type":1616,"children":1622},[1623],{"type":1619,"value":1624},"Wenn Webinare jedoch ansprechend gestaltet und auf die richtige Zielgruppe zugeschnitten sind, entwickeln sie sich zu einem leistungsstarken Instrument, um qualifizierte Leads zu generieren und Conversions zu sichern.",{"type":1616,"children":1626},[1627],{"type":1619,"value":1628},"Wie machen Sie also aus Ihrem Webinar mehr als nur eine einfache Idee zur Lead-Generierung – nämlich eine zielgerichtete Vertriebsmaschine ?",{"type":1616,"children":1630},[1631],{"type":1619,"value":1632},"Wir haben einen Leitfaden mit 21 Best Practices für Webinare erstellt, die Sie sich zunutze machen können, um Ihre Zielgruppe zu überzeugen und den ROI zu steigern – und das alles, indem Sie das Engagement der Teilnehmer vor, während und nach der Veranstaltung meistern.",{"type":1634,"level":1635,"children":1636},"heading",2,[1637],{"type":1619,"value":1638},"Was macht ein großartiges Webinar aus?",{"type":1616,"children":1640},[1641,1643,1649],{"type":1619,"value":1642},"Wenn Sie ein Webinar veranstalten möchten, das die Zuschauer begeistert und Interessenten in Kunden verwandelt, müssen Sie mehr tun, als einfach nur ",{"url":1644,"type":1645,"children":1646},"https://livestorm.co/blog/test-webcam-microphone","link",[1647],{"type":1619,"value":1648},"Ihre Webcam und Ihr Mikrofon zu testen",{"type":1619,"value":1650},", loszulegen und auf das Beste zu hoffen.",{"type":1616,"children":1652},[1653],{"type":1619,"value":1654},"Seien wir ehrlich: Ihre Zielgruppe erhält mehr Einladungen zu Webinaren als je zuvor. Wenn Sie keine einzigartigen Inhalte und ein überzeugendes Erlebnis bieten, wird es zunehmend schwieriger, die gewünschten Anmeldezahlen zu erreichen.",{"type":1616,"children":1656},[1657],{"type":1619,"value":1658},"Deshalb ist es entscheidend, deine Zielgruppe bereits vor dem Event durch strategische Entscheidungen und Marketing einzubinden, während des Events mit einer erstklassigen End-to-End-Engagement-Plattform und passenden Engagement-Funktionen zu begeistern und nach dem Event durch Media-Sharing und gezielte Outreach-Strategien weiter zu binden.",{"item":1660,"type":1661},"EwPBsE9rQeK6NyX7LaUGVQ","block",{"type":1634,"level":1635,"children":1663},[1664],{"type":1619,"value":1665},"21 Best Practices für Webinare, für erfolgreiche Webinare",{"type":1616,"children":1667},[1668],{"type":1619,"value":1669},"Konzentrieren Sie sich während der drei Phasen Ihres virtuellen Events (davor, währenddessen und danach) darauf, wie Sie Ihre Zielgruppe kontinuierlich einbinden können, damit sie alles stehen und liegen lassen, um Ihren Content live zu erleben.",{"type":1616,"children":1671},[1672],{"type":1619,"value":1673},"Hier sind 21 Best Practices für erfolgreiche Webinare:",{"type":1675,"style":1676,"children":1677},"list","numbered",[1678,1685,1691,1697,1703,1709,1715,1721,1727,1733,1739,1745,1751,1757,1763,1769,1775,1781,1787,1793,1799],{"type":1679,"children":1680},"listItem",[1681],{"type":1616,"children":1682},[1683],{"type":1619,"value":1684},"Definieren Sie Ihre Zielgruppe",{"type":1679,"children":1686},[1687],{"type":1616,"children":1688},[1689],{"type":1619,"value":1690},"Wählen Sie ein Thema, das die Aufmerksamkeit Ihrer Zielgruppe weckt",{"type":1679,"children":1692},[1693],{"type":1616,"children":1694},[1695],{"type":1619,"value":1696},"Laden Sie Gastredner ein, die einen Mehrwert bieten",{"type":1679,"children":1698},[1699],{"type":1616,"children":1700},[1701],{"type":1619,"value":1702},"Holen Sie den Rest des Unternehmens mit ins Boot",{"type":1679,"children":1704},[1705],{"type":1616,"children":1706},[1707],{"type":1619,"value":1708},"Bereiten Sie eine überzeugende Präsentation vor",{"type":1679,"children":1710},[1711],{"type":1616,"children":1712},[1713],{"type":1619,"value":1714},"Nutzen Sie die beste Webinar-Plattform, um virtuelle Events zu veranstalten",{"type":1679,"children":1716},[1717],{"type":1616,"children":1718},[1719],{"type":1619,"value":1720},"Überprüfen Sie die technischen Spezifikationen",{"type":1679,"children":1722},[1723],{"type":1616,"children":1724},[1725],{"type":1619,"value":1726},"Wählen Sie den Zeitpunkt sorgfältig aus",{"type":1679,"children":1728},[1729],{"type":1616,"children":1730},[1731],{"type":1619,"value":1732},"Erstellen Sie individuelle Registrierungsseiten für Ihr Webinar",{"type":1679,"children":1734},[1735],{"type":1616,"children":1736},[1737],{"type":1619,"value":1738},"Richten Sie Webinar-Automatisierungen ein",{"type":1679,"children":1740},[1741],{"type":1616,"children":1742},[1743],{"type":1619,"value":1744},"Bewerben Sie Ihr Webinar",{"type":1679,"children":1746},[1747],{"type":1616,"children":1748},[1749],{"type":1619,"value":1750},"Gestalten Sie das Event interaktiv",{"type":1679,"children":1752},[1753],{"type":1616,"children":1754},[1755],{"type":1619,"value":1756},"Achten Sie auf Ihre Körpersprache",{"type":1679,"children":1758},[1759],{"type":1616,"children":1760},[1761],{"type":1619,"value":1762},"Setzen Sie Humor bei der Webinar-Moderation ein",{"type":1679,"children":1764},[1765],{"type":1616,"children":1766},[1767],{"type":1619,"value":1768},"Starten Sie Umfragen während Ihrer Präsentation",{"type":1679,"children":1770},[1771],{"type":1616,"children":1772},[1773],{"type":1619,"value":1774},"Teilen Sie Medien und Whiteboards während Ihres Webinars",{"type":1679,"children":1776},[1777],{"type":1616,"children":1778},[1779],{"type":1619,"value":1780},"Fügen Sie einen CTA hinzu",{"type":1679,"children":1782},[1783],{"type":1616,"children":1784},[1785],{"type":1619,"value":1786},"Senden Sie Follow-up-E-Mails an Ihre Teilnehmende",{"type":1679,"children":1788},[1789],{"type":1616,"children":1790},[1791],{"type":1619,"value":1792},"Versenden Sie die Aufzeichnung, sobald das Webinar endet",{"type":1679,"children":1794},[1795],{"type":1616,"children":1796},[1797],{"type":1619,"value":1798},"Werten Sie Ihre Webinar-Analysen aus",{"type":1679,"children":1800},[1801],{"type":1616,"children":1802},[1803],{"type":1619,"value":1804},"Betrachten Sie Webinare nicht als einmalige Events",{"type":1634,"level":1635,"children":1806},[1807],{"type":1619,"value":1808},"Was solltest du vor dem Webinar tun?",{"type":1616,"children":1810},[1811,1813,1818],{"type":1619,"value":1812},"Es braucht mehr als nur ",{"url":1814,"type":1645,"children":1815},"https://livestorm.co/blog/webinar-hardware-blue-yeti-microphone",[1816],{"type":1619,"value":1817},"die beste Webinar-Hardware auszuwählen",{"type":1619,"value":1819},", um deine Zielgruppe erfolgreich zu begeistern.",{"type":1616,"children":1821},[1822],{"type":1619,"value":1823},"Sie sollten außerdem berücksichtigen, wer Ihre Zielgruppe ist und was ihr am wichtigsten ist, um maximale Relevanz und Wirkung zu erzielen.",{"type":1616,"children":1825},[1826],{"type":1619,"value":1827},"Das bedeutet, dass Sie Ihre Zielgruppe definieren, ein Thema erstellen, das dieser Zielgruppe einen Mehrwert bietet, relevante Referenten einladen und die beste Webinar-Plattform für mehr Engagement auswählen sollten.",{"item":1829,"type":1661},"Z4iVzLiAT5SS0CiowiTUKw",{"type":1634,"level":1831,"children":1832},3,[1833],{"type":1619,"value":1834},"1. Definieren Sie Ihre Zielgruppe",{"type":1616,"children":1836},[1837],{"type":1619,"value":1838},"Nutzen Sie Tools wie Ihr CRM, Google Analytics und Social-Media-Analysen, um Ihre Zielpersonas anhand ihrer demografischen Merkmale, der von ihnen besuchten Seiten und ihrer Buyer's Journey besser kennenzulernen. Werfen Sie einen Blick auf Ihre erfolgreichsten Inhalte, um das Interesse einzuschätzen und potenzielle Webinar-Themen zu identifizieren.",{"type":1616,"children":1840},[1841],{"type":1619,"value":1842},"Es ist außerdem wichtig, sich intensiver mit den potenziellen Herausforderungen Ihrer Zielgruppe zu beschäftigen und zu verstehen, worüber sie gerne mehr erfahren möchte.",{"type":1675,"style":1844,"children":1845},"bulleted",[1846,1852,1858,1864],{"type":1679,"children":1847},[1848],{"type":1616,"children":1849},[1850],{"type":1619,"value":1851},"Für welche Produkte interessieren sich Ihre Besucher?",{"type":1679,"children":1853},[1854],{"type":1616,"children":1855},[1856],{"type":1619,"value":1857},"Wonach suchen sie bei diesen Produkten?",{"type":1679,"children":1859},[1860],{"type":1616,"children":1861},[1862],{"type":1619,"value":1863},"Welches Problem löst Ihr Produkt?",{"type":1679,"children":1865},[1866],{"type":1616,"children":1867},[1868],{"type":1619,"value":1869},"Warum ist es wichtig und was macht es besonders spannend?",{"type":1616,"children":1871},[1872,1874,1879],{"type":1619,"value":1873},"Nutzen Sie Ihre Erkenntnisse, um hochrelevante Verbindungen zwischen Ihrem Produkt und Ihrer Zielgruppe herzustellen, und entscheiden Sie sich für ",{"url":1875,"type":1645,"children":1876},"https://livestorm.co/blog/7-ways-find-new-webinar-topics",[1877],{"type":1619,"value":1878},"Webinar-Themen",{"type":1619,"value":1880},", die voraussichtlich mehr Interesse und Engagement wecken.",{"type":1634,"level":1831,"children":1882},[1883],{"type":1619,"value":1884},"2. Wählen Sie ein Thema, das die Aufmerksamkeit Ihrer Zielgruppe fesselt",{"type":1616,"children":1886},[1887,1889,1894],{"type":1619,"value":1888},"Sobald Sie Ihre Zielgruppe analysiert und festgelegt haben, welche Persona Sie mit Ihrem nächsten Webinar ansprechen möchten, stehen Ihnen mehrere Themen zur Auswahl. Stellen Sie sicher, dass alle ",{"url":1890,"type":1645,"children":1891},"https://livestorm.co/blog/10-experimental-ideas-for-your-next-webinar",[1892],{"type":1619,"value":1893},"Webinar-Ideen",{"type":1619,"value":1895},", die Sie in Betracht ziehen, die drängendsten Fragen Ihrer Zielgruppe beantworten. Je fokussierter Ihr Thema ist und je mehr Mehrwert es bietet, desto wahrscheinlicher ist es, dass sich Ihre Zielgruppe aktiv einbringt.",{"item":1897,"type":1661},"Zmf8n8QFSjyYt0YpyBoHVw",{"type":1634,"level":1831,"children":1899},[1900],{"type":1619,"value":1901},"3. Gastredner einladen, die einen Mehrwert bieten",{"type":1616,"children":1903},[1904,1906,1911],{"type":1619,"value":1905},"Die richtigen Speaker können Ihre Zielgruppe mit ihrem Fachwissen und ihrer Ausstrahlung begeistern. Doch selbst ein kompetenter Speaker trägt nicht zum Engagement Ihrer Zielgruppe bei, wenn er eintönig wirkt und ",{"url":1907,"type":1645,"children":1908},"https://livestorm.co/blog/boring-webinar-mistakes-and-how-to-fix-them",[1909],{"type":1619,"value":1910},"langweilige Webinar-Fehler",{"type":1619,"value":1912}," macht.",{"type":1616,"children":1914},[1915],{"type":1619,"value":1916},"Ihre eigenen Fähigkeiten, Ihr Fachwissen und Ihr Netzwerk bringen Sie nur bis zu einem gewissen Punkt. Der beste Weg, ein wirklich überzeugendes Webinar zu produzieren, besteht darin, auf die Erfahrung anderer zu setzen.",{"type":1616,"children":1918},[1919],{"type":1619,"value":1920},"Es ist zudem wohl eine der zuverlässigsten Promotion-Taktiken überhaupt. Wenn Sie sich mit einer anderen Marke zusammentun, haben Sie die Chance, direkt mit deren Zielgruppe zu sprechen.",{"type":1616,"children":1922},[1923],{"type":1619,"value":1924},"Sie kümmern sich um die Promotion des Webinars in Ihrem Netzwerk, und die anderen tun dasselbe in ihrem. Am Ende haben Sie Ihre eigene Reichweite enorm gesteigert, ohne verzweifelt nach neuen Kontakten suchen zu müssen.",{"type":1616,"children":1926},[1927,1929,1934],{"type":1619,"value":1928},"Für Sara Davis, VP of Growth bei ",{"url":1930,"type":1645,"children":1931},"https://www.canirank.com",[1932],{"type":1619,"value":1933},"CanIRank",{"type":1619,"value":1935},", ist das ein todsicherer Weg, um die eigene Reichweite zu vergrößern. „Ich liebe Co-Branding-Webinare! Wenn es einen Partnerservice, ein Produkt, ein Tool oder ein anderes Unternehmen in Ihrer Nische gibt, das kein direkter Wettbewerber ist und eine ähnliche Zielgruppe hat, kann ein Co-Branding-Webinar die beiden Zielgruppen zusammenbringen und für beide Unternehmen äußerst vorteilhaft sein!“",{"type":1616,"children":1937},[1938,1940,1945],{"type":1619,"value":1939},"Sandra Chung, Head of Content & Partnerships bei ",{"url":1941,"type":1645,"children":1942},"https://mention.com/en/",[1943],{"type":1619,"value":1944},"Mention",{"type":1619,"value":1946},", stimmt dem zu. „Co-Marketing! Dazu gehört die Zusammenarbeit mit Meinungsführern, Influencern und Experten aus Top-Unternehmen der Marketingbranche. So können wir die Reichweite unserer Partner nutzen, um neue potenzielle Kunden zu erreichen.“",{"type":1616,"children":1948},[1949,1951,1956],{"type":1619,"value":1950},"Wonach sollten Sie also Ausschau halten? Beginnen Sie mit einem „komplementären Produkt“, sagt Nils Herrmann von ",{"url":1952,"type":1645,"children":1953},"https://www.geckoboard.com/",[1954],{"type":1619,"value":1955},"Geckoboard",{"type":1619,"value":1957},". „Ein Beispiel: Sie bieten eine Live-Chat-Software an und gehen eine Partnerschaft mit einer E-Commerce-Software ein.“",{"type":1616,"children":1959},[1960,1962,1967],{"type":1619,"value":1961},"Und das muss sich nicht nur auf Produkte beschränken. Kristen McCabe, Senior Content Marketing Specialist bei ",{"url":1963,"type":1645,"children":1964},"https://learn.g2crowd.com/how-to-create-and-host-a-webinar",[1965],{"type":1619,"value":1966},"G2",{"type":1619,"value":1968},", sagt, dass „gemeinsame Werbemaßnahmen mit Bildungseinrichtungen, wie zum Beispiel dem Local Marketing Institute, für uns der beste Weg waren, um im Bereich B2B-Bewertungen auf uns aufmerksam zu machen.“",{"type":1616,"children":1970},[1971],{"type":1619,"value":1972},"„Unternehmen außerhalb der Tech-Branche erfahren, welche Tools ihnen zur Verfügung stehen, und wir können sie direkt im Anschluss an das Webinar dabei begleiten, ihr kostenloses Profil einzurichten.“",{"item":1974,"type":1661},"VqoEZgywQ0yOA2rXPk_MjQ",{"type":1634,"level":1831,"children":1976},[1977],{"type":1619,"value":1978},"4. Den Rest des Unternehmens ins Boot holen",{"type":1616,"children":1980},[1981],{"type":1619,"value":1982},"Für viele von uns sind Webinare in erster Linie ein Marketinginstrument. Diese Tipps stammen schließlich von Marketingexperten.",{"type":1616,"children":1984},[1985,1987,1992],{"type":1619,"value":1986},"Aber Tim Whitehead, Head of Content bei ",{"url":1988,"type":1645,"children":1989},"https://spendesk.com/en",[1990],{"type":1619,"value":1991},"Spendesk",{"type":1619,"value":1993},", sagt, dass man sich nicht auf diese Weise einschränken sollte. „Wir nutzen Webinare zwar für das Marketing, und sie sind eine großartige Möglichkeit, Leads zu finden und mit ihnen zu sprechen. Aber Spendesk setzt sie auch im Vertriebszyklus ein, sowie als Teil des Onboarding-Prozesses für unser Customer-Success-Team.“",{"type":1616,"children":1995},[1996],{"type":1619,"value":1997},"„Sie sind vor allem für den Vertrieb eine großartige Möglichkeit, mit einer großen Gruppe von Interessenten zu interagieren, ohne sie einzeln anrufen zu müssen. Ein Vertriebsmitarbeiter kann gleichzeitig mit über 20 potenziellen Käufern sprechen, ihnen zeigen, wie Spendesk funktioniert, und am Ende mit einer guten Anzahl an Opportunities dastehen.“",{"type":1616,"children":1999},[2000],{"type":1619,"value":2001},"Wenn Sie im Marketing tätig sind, ist das trotzdem ein großer Erfolg für Sie. Denn dabei könnte es sich um Leads handeln, die Sie sich hart erarbeitet haben. Wenn diese zu Kunden werden, wirft das ein gutes Licht auf Sie.",{"type":1616,"children":2003},[2004],{"type":1619,"value":2005},"Aber es ist auch eine Möglichkeit, Ihre Vertriebs- und Support-Teams als starke Botschafter Ihrer Marke zu positionieren. Je mehr Sie ihre Namen bekannt machen und zeigen, wie kompetent sie sind, desto besser wirkt das Unternehmen nach außen. Neben der Suche nach Leads sollte das eine Ihrer wichtigsten Aufgaben sein.",{"type":1634,"level":1831,"children":2007},[2008],{"type":1619,"value":2009},"5. Eine überzeugende Präsentation vorbereiten",{"type":1616,"children":2011},[2012],{"type":1619,"value":2013},"Es scheint offensichtlich, aber ein gutes Webinar erfordert eine überzeugende Präsentation. Das bedeutet, dass Sie als Präsentierende:r eine ansprechende, fesselnde und informative Ansprache planen und vorbereiten müssen.",{"type":1616,"children":2015},[2016,2021],{"url":2017,"type":1645,"children":2018},"https://www.contentkingapp.com",[2019],{"type":1619,"value":2020},"ContentKing",{"type":1619,"value":2022}," nutzt Webinare für Thought Leadership – um Ideen zu vermitteln und zu beweisen, dass sie wissen, wovon sie sprechen. Und damit diese Webinare erstklassig sind, gibt es laut VP of Community Steven van Vessum keine Abkürzungen:",{"type":1616,"children":2024},[2025],{"type":1619,"value":2026},"„Bereiten Sie sich gut auf das Webinar vor. Wissen Sie genau, was Sie sagen möchten. Schreiben Sie es auf – wortwörtlich. Und stellen Sie sicher, dass Ihre Folien rechtzeitig fertig sind. Behandeln Sie es wie einen Vortrag.“",{"type":1616,"children":2028},[2029],{"type":1619,"value":2030},"Selbst wenn Sie ein Thema in- und auswendig kennen, macht letztlich Ihre Fähigkeit, klar und selbstbewusst zu kommunizieren, den entscheidenden Unterschied.",{"item":2032,"type":1661},"T7W4SPyxSemx7LLUiUYm7Q",{"type":1634,"level":1831,"children":2034},[2035],{"type":1619,"value":2036},"6. Nutzen Sie die beste Webinar-Plattform für Ihre virtuellen Events",{"type":1616,"children":2038},[2039,2041,2046],{"type":1619,"value":2040},"Sie können aus vielen verschiedenen Lösungen für das Hosting virtueller Events wählen. Doch wie finden Sie die ",{"url":2042,"type":1645,"children":2043},"https://livestorm.co/free-webinar-software",[2044],{"type":1619,"value":2045},"beste Webinar-Plattform",{"type":1619,"value":2047},"?",{"type":1616,"children":2049},[2050],{"type":1619,"value":2051},"Suchen Sie nach einer All-in-one-Lösung, die Live-Events, On-Demand-Inhalte und automatisierte Webinare bietet. Setzen Sie auf Plattformen mit integrierten Tools für die Interaktion mit dem Publikum während des Events und für das Follow-up danach. Am wichtigsten ist, dass Sie sich für eine Software entscheiden, die sich in die von Ihnen bereits genutzten Marketing- und Vertriebstools integrieren lässt.",{"type":1616,"children":2053},[2054,2056,2061],{"type":1619,"value":2055},"Livestorm ist eine All-in-One-Video-Engagement-Plattform, die Live-Streaming, Restreaming und On-Demand-Inhalte sowie eine vollständige Palette an interaktiven Tools unterstützt. Zudem machen es die ",{"url":2057,"type":1645,"children":2058},"https://livestorm.co/integrations",[2059],{"type":1619,"value":2060},"Livestorm-Integrationen",{"type":1619,"value":2062}," einfach, unsere Webinar-Plattform mit über 1.000 Tools und Apps zu verbinden.",{"item":2064,"type":1661},"YZY0ektzRneuzex8epvwGg",{"type":1634,"level":1831,"children":2066},[2067],{"type":1619,"value":2068},"7. Technische Spezifikationen prüfen",{"type":1616,"children":2070},[2071],{"type":1619,"value":2072},"Es gibt eine todsichere, garantierte Methode, mit der Ihr Webinar zum Desaster wird: wenn die Teilnehmer Sie nicht sehen oder hören können. Das klingt banal, aber zu viele Präsentationen scheitern schon, bevor sie überhaupt richtig begonnen haben, weil der Host nicht weiß, wie die Technik funktioniert.",{"type":1616,"children":2074},[2075,2077,2080],{"type":1619,"value":2076},"„Wollen Sie wissen, was man nicht tun sollte?“, fragt Sara Davis von ",{"url":1930,"type":1645,"children":2078},[2079],{"type":1619,"value":1933},{"type":1619,"value":2081},". „Vergessen Sie nicht, Ihre Webinar-Plattform vor dem Livegang gründlich zu testen. Nichts ist unangenehmer, als in einem laufenden Webinar mit technischen Problemen dazusitzen!“",{"type":1616,"children":2083},[2084,2086,2091],{"type":1619,"value":2085},"Zum Glück sind die meisten guten Webinar-Tools einfach zu bedienen. Prüfen Sie einfach, ob ",{"url":2087,"type":1645,"children":2088},"https://livestorm.co/features",[2089],{"type":1619,"value":2090},"nichts vorab installiert werden muss",{"type":1619,"value":2092},", und stellen Sie natürlich sicher, dass Kamera und Mikrofon einwandfrei funktionieren. Führen Sie die Sitzung mit ein paar Kolleg:innen als Zuschauer:innen durch, um ganz sicherzugehen.",{"type":1616,"children":2094},[2095,2097,2102],{"type":1619,"value":2096},"Sie sollten auch an die Lesbarkeit denken, wenn Sie Folien präsentieren möchten. „Nicht jeder kann sich Ihr Webinar auf einem Desktop-Computer ansehen. Es ist wichtig, Ihr Webinar für mobile Endgeräte zu optimieren“, sagt Irina Weber von ",{"url":2098,"type":1645,"children":2099},"https://seranking.com/",[2100],{"type":1619,"value":2101},"SE Ranking",{"type":1619,"value":2103},".",{"type":1616,"children":2105},[2106],{"type":1619,"value":2107},"„Achte darauf, die Textgröße und Grafiken in deinen Anmerkungen und Folien zu vergrößern. So sorgst du für eine angenehme Lesbarkeit auf den kleinen Displays mobiler Geräte.“",{"type":1616,"children":2109},[2110],{"type":1619,"value":2111},"Als allgemeine Regel gilt: Ein gutes Webinar besteht aus weniger Text und mehr visuellen Elementen. Je weniger die Teilnehmer lesen und je mehr sie Ihnen zuhören, desto besser.",{"type":1616,"children":2113},[2114,2116,2121],{"type":1619,"value":2115},"Stephen Jeske von ",{"url":2117,"type":1645,"children":2118},"https://www.marketmuse.com/",[2119],{"type":1619,"value":2120},"MarketMuse",{"type":1619,"value":2122}," erlebte eine besonders knifflige Situation. „Während eines Interviews mit einer bekannten Persönlichkeit unserer Branche hatte unser Präsentierende:r technische Probleme und wurde rausgeworfen (wir haben zu dem Zeitpunkt nicht Livestorm genutzt). Unsere Ersatz-Moderator:in  hatte Audioprobleme und konnte deshalb nicht einspringen.“",{"type":1616,"children":2124},[2125],{"type":1619,"value":2126},"„Zum Glück hatten wir jemanden als dritten in der Reihe (das war ich), um die Präsentation am Laufen zu halten. Sonst wäre unser monatliches, einstündiges Webinar zu einem 20-minütigen Desaster geworden!“",{"type":1634,"level":1831,"children":2128},[2129],{"type":1619,"value":2130},"8. Achten Sie sorgfältig auf das Timing",{"type":1616,"children":2132},[2133],{"type":1619,"value":2134},"Nicht sicher, wann Sie planen sollten? Diese Auswertung von über 33.000 Sessions zeigt, was funktioniert:",{"item":2136,"type":1661},"R_fW4I80TM-8t4_ZKGs_Jg",{"type":1616,"children":2138},[2139],{"type":1619,"value":2140},"Idealerweise sollen möglichst viele Zuschauer an Ihren Live-Übertragungen teilnehmen. Um die Teilnehmerzahl zu maximieren, sollten Sie Ihre Webinare zur richtigen Zeit für Ihre Zielgruppe veranstalten.",{"type":1616,"children":2142},[2143],{"type":1619,"value":2144},"Zum Beispiel eignet sich die Mittagszeit häufig gut, um Zuschauer zu gewinnen. Events während der Pendelzeiten oder außerhalb der Arbeitszeit anzusetzen, führt hingegen oft nicht zu den gewünschten Teilnehmerzahlen.",{"type":1616,"children":2146},[2147,2149,2154],{"type":1619,"value":2148},"Achten Sie auch sorgfältig auf den Wochentag. Wie unsere ",{"url":2150,"type":1645,"children":2151},"https://livestorm.co/webinar-statistics",[2152],{"type":1619,"value":2153},"Webinar-Statistiken",{"type":1619,"value":2155}," zeigen, sind Mittwoch und Donnerstag die beliebtesten Tage für die Durchführung von Webinaren.",{"type":1616,"children":2157},[2158,2160,2165],{"type":1619,"value":2159},"Doch Beliebtheit und Performance gehen nicht immer Hand in Hand, wie der ",{"url":2161,"type":1645,"children":2162},"https://livestorm.co/resources/reports/2026-webinar-benchmark-report",[2163],{"type":1619,"value":2164},"Livestorm 2026 Webinar Benchmark Report",{"type":1619,"value":2166}," zeigt. Dienstag hat mit 51,7 % die höchste Teilnahmequote, während der Mittwoch das größte Live-Publikum anzieht (durchschnittlich 94 Teilnehmer).",{"type":1616,"children":2168},[2169],{"type":1619,"value":2170},"Für die beste Balance zwischen Reichweite und Teilnahme empfiehlt es sich, Events von Montag bis Mittwoch um 11 Uhr oder 14 Uhr ET zu planen.",{"type":1634,"level":1831,"children":2172},[2173],{"type":1619,"value":2174},"9. Individuelle Registrierungsseiten für Webinare erstellen",{"type":1616,"children":2176},[2177],{"type":1619,"value":2178},"Machen Sie es Ihren Teilnehmern so einfach wie möglich, Ihrem Webinar beizutreten und sich den Termin in ihrem Kalender vorzumerken. Erstellen Sie Registrierungsseiten für Webinare, um die benötigten Informationen von den Teilnehmern zu erfassen.",{"type":1616,"children":2180},[2181],{"type":1619,"value":2182},"Mit Livestorm ist die Einrichtung individueller Registrierungsseiten ganz einfach. Unsere Formulare zeigen automatisch Datum, Uhrzeit, Sprecher und Thema Ihres Webinars an. Sie können nach Belieben Felder hinzufügen, um Teilnehmer nach Land, Unternehmen, Telefonnummer und weiteren Daten zu fragen.",{"item":2184,"type":1661},"KXscrwteSO6ypsi861ZEEg",{"type":1634,"level":1831,"children":2186},[2187],{"type":1619,"value":2188},"10. Webinar-Automatisierungen einrichten",{"type":1616,"children":2190},[2191],{"type":1619,"value":2192},"Automatisierte Webinare sind ideal, wenn Sie Ihre Präsentationen im Autopilot-Modus laufen lassen möchten. Egal, ob Sie ein vollständig oder teilweise automatisiertes Event veranstalten möchten – sie helfen Ihnen, Zeit zu sparen und gleichzeitig Ihre Ziele bei der Lead-Generierung zu erreichen.",{"type":1616,"children":2194},[2195,2197,2202],{"type":1619,"value":2196},"Mit ",{"url":2198,"type":1645,"children":2199},"https://livestorm.co/webinar-software/automated-webinars",[2200],{"type":1619,"value":2201},"automatisierten Webinaren",{"type":1619,"value":2203}," können Sie Präsentationen im Voraus aufzeichnen und festlegen, dass sie zu bestimmten Zeiten starten. Anschließend können Sie Zuschauer am Ende der Veranstaltung automatisch zu einer Landingpage weiterleiten.",{"item":2205,"type":1661},"O6W5h2cFSLaArczfkEt0zA",{"type":1634,"level":1831,"children":2207},[2208],{"type":1619,"value":2209},"11. Bewerben Sie Ihr Webinar",{"type":1616,"children":2211},[2212],{"type":1619,"value":2213},"Sie sollten für Ihr Webinar einen klaren Promotionplan haben. Denn leider werden die Teilnehmer Ihre Session nicht zufällig entdecken.",{"type":1616,"children":2215},[2216],{"type":1619,"value":2217},"Es finden täglich so viele Webinare statt, besonders zu gefragten Themen wie digitalem Marketing und Vertriebsstrategie, dass Sie einen cleveren Weg finden müssen, um Ihre Registrants zu erreichen.",{"type":1616,"children":2219},[2220],{"type":1619,"value":2221},"Was tun unsere Experten also, um Webinare zu bewerben?",{"type":1616,"children":2223},[2224,2226,2231],{"type":1619,"value":2225},"„Es gibt keinen einzigen Trick, der jedes Mal wie von Zauberhand funktioniert“, sagt die Expertin für digitales Marketing und Lead-Conversion ",{"url":2227,"type":1645,"children":2228},"https://www.lilachbullock.com",[2229],{"type":1619,"value":2230},"Lilach Bullock",{"type":1619,"value":2232},". „Vielmehr ist es wichtig, komplexe Werbestrategien zu entwickeln und dabei mehrere Kanäle zu nutzen, um die eigene Zielgruppe zu erreichen.“",{"type":1616,"children":2234},[2235],{"type":1619,"value":2236},"„Entwickeln Sie zunächst eine Zielgruppen-Persona: Wen genau möchten Sie mit diesem Webinar ansprechen? Seien Sie so spezifisch wie möglich, denn das hilft Ihnen dabei, die idealen Kanäle zu finden, um diese Personen zu erreichen.",{"type":1616,"children":2238},[2239,2241,2246],{"type":1619,"value":2240},"Entwickeln Sie anschließend ",{"url":2242,"type":1645,"children":2243},"https://livestorm.co/webinar-promotion",[2244],{"type":1619,"value":2245},"eine Promotion-Strategie",{"type":1619,"value":2247}," auf Basis Ihrer Zielgruppe: eine ansprechende Landingpage, die den Mehrwert der Teilnahme an Ihrem Webinar verdeutlicht; eine Social-Media-Strategie inklusive Werbeanzeigen; eine E-Mail-Marketing- bzw. Marketing-Automation-Kampagne, um es Ihrer Kontaktliste vorzustellen, und so weiter.“",{"type":1616,"children":2249},[2250,2252,2257],{"type":1619,"value":2251},"Für den Digitalstrategen sowie Marken- und Influencer-Berater ",{"url":2253,"type":1645,"children":2254},"https://shanebarker.com/",[2255],{"type":1619,"value":2256},"Shane Barker",{"type":1619,"value":2258}," kommt es auf eine klare Ansprache der Kontakte an, die man bereits hat. „Es gibt nichts Besseres, als bestehende Kunden und Abonnenten zu kontaktieren. Schließlich interessieren sich diese Menschen bereits für meine Nische und mögen meine Inhalte – sie sollten also die Ersten sein, die man zur Teilnahme an Webinaren einlädt.“",{"type":1616,"children":2260},[2261],{"type":1619,"value":2262},"„Ich verschicke E-Mails oder Newsletter, um meine Abonnenten über meine bevorstehenden Webinare zu informieren. Diese eine Taktik bringt mir mehr Teilnehmer als jede andere Technik, mit der ich neue Zuschauer gewinnen möchte.“",{"type":1616,"children":2264},[2265],{"type":1619,"value":2266},"Das richtige Timing bei der Promotion ist entscheidend. Fast die Hälfte aller Anmeldungen (49,6 %) erfolgt in den letzten sieben Tagen, und 15 % gehen sogar am Tag der Veranstaltung selbst ein. Schließen Sie die Anmeldung nicht zu früh und lassen Sie in der letzten Woche nicht in Ihren Promotion-Bemühungen nach.",{"type":1616,"children":2268},[2269],{"type":1619,"value":2270},"Doch die Promotion endet nicht in dem Moment, in dem Zuschauer das Formular ausfüllen. Sie müssen auch dafür sorgen, dass sie tatsächlich teilnehmen und aufmerksam dabei sind.",{"type":1616,"children":2272},[2273],{"type":1619,"value":2274},"„Ich empfehle, eine E-Mail-Sequenz einzurichten, über die Registrants regelmäßige Erinnerungen zur Teilnahme am Webinar erhalten“, sagt Lilach. „Denn es ist leicht zu sagen: ‚Ja, ich nehme an diesem Webinar teil‘ – aber tatsächlich am jeweiligen Datum und zur jeweiligen Uhrzeit teilzunehmen, erfordert deutlich mehr Aufwand.“",{"type":1616,"children":2276},[2277,2282],{"url":2278,"type":1645,"children":2279},"https://livestorm.co/blog/best-webinar-platforms",[2280],{"type":1619,"value":2281},"Die besten Webinar-Plattformen",{"type":1619,"value":2283}," übernehmen diesen E-Mail-Rhythmus sogar automatisch für Sie. Livestorm beispielsweise verfügt über vorbereitete E-Mails, die am Tag des Webinars, eine Stunde vorher und zu Beginn der Session an die Nutzer verschickt werden, damit Sie die bestmögliche Teilnahmequote erzielen.",{"type":1616,"children":2285},[2286],{"type":1619,"value":2287},"Denken Sie daran, dass E-Mail nur ein Baustein Ihrer Promotion-Strategie sein sollte. Die Daten sprechen für einen Multichannel-Ansatz mit Schwerpunkt auf Owned Channels. E-Mail ist für 86,3 % der Registrierungen verantwortlich – fast doppelt so viel wie jeder andere Kanal. Organische Social-Media-Beiträge folgen mit 43,3 % auf Platz zwei.",{"type":1634,"level":1635,"children":2289},[2290],{"type":1619,"value":2291},"Was sollten Sie während Ihres Webinars tun?",{"type":1616,"children":2293},[2294],{"type":1619,"value":2295},"Während des Webinars ist es wichtig, den Schwung beizubehalten und auf all Ihren bisherigen Engagement-Bemühungen aufzubauen. Ermutigen Sie die Zielgruppe, die Interaktionsfunktionen Ihrer gewählten Webinar-Plattform zu nutzen, wie zum Beispiel Umfragen und Abstimmungen während des Webinars.",{"type":1616,"children":2297},[2298,2300,2305],{"type":1619,"value":2299},"Wählen Sie also ",{"url":2301,"type":1645,"children":2302},"https://livestorm.co/blog/how-to-choose-the-right-virtual-background-tool",[2303],{"type":1619,"value":2304},"Ihr Tool für den Webinar-Hintergrund",{"type":1619,"value":2306},", überprüfen Sie Ihre Frisur und legen Sie los mit dem Streaming.",{"type":1634,"level":1831,"children":2308},[2309],{"type":1619,"value":2310},"12. Machen Sie das Event interaktiv",{"type":1616,"children":2312},[2313],{"type":1619,"value":2314},"Gute Webinare stecken voller interessanter Informationen. Großartige Webinare hinterlassen einen bleibenden Eindruck und wecken bei den Teilnehmenden den Wunsch, das Gelernte weiterzugeben.",{"type":1616,"children":2316},[2317,2319,2324],{"type":1619,"value":2318},"Um noch einen Schritt weiterzugehen und wirklich eine Verbindung herzustellen, solltest du nach Möglichkeiten suchen, mit deiner Zielgruppe zu interagieren. „Wir alle kennen diese Webinare, bei denen der Sprecher endlos vor sich hin zu reden schien und kaum Raum für Feedback von der Zielgruppe zuzulassen“, sagt ",{"url":2320,"type":1645,"children":2321},"https://www.artiiseo.com/",[2322],{"type":1619,"value":2323},"Artiiseo",{"type":1619,"value":2325},"-Gründer Leighton Burley.",{"type":1616,"children":2327},[2328],{"type":1619,"value":2329},"„Das ist genau das Gegenteil der Atmosphäre, die man erzeugen möchte. Wir haben festgestellt, dass die besten Webinare hochgradig interaktiv sind – so sehr, dass die Zielgruppe das Gefühl hat, tatsächlich gemeinsam im selben Raum zu sein.“",{"type":1616,"children":2331},[2332],{"type":1619,"value":2333},"Wie lässt sich dieses Gefühl erzeugen? „Schaffen Sie ein interaktives Lernerlebnis, indem Sie um Feedback bitten, persönliche Erfahrungen teilen, Fragen stellen, Umfragen durchführen und bei Bedarf auch etwas Humor einbringen. Das trägt maßgeblich dazu bei, eine bessere Gruppenstimmung zu schaffen, die Zielgruppe einzubinden und die Lernergebnisse zu verbessern.“",{"type":1616,"children":2335},[2336],{"type":1619,"value":2337},"Ein durchschnittliches Webinar generiert 85 Chatnachrichten, 20,4 Fragen und 2,8 Umfragen pro Session. Das sind sowohl Engagement-Signale als auch Intent-Daten.",{"type":1616,"children":2339},[2340],{"type":1619,"value":2341},"Das ist wichtig, ganz gleich, welchen Zweck Ihr Webinar verfolgt. Wenn es sich um eine externe Präsentation mit potenziellen Kunden oder zur Lead-Generierung handelt, müssen Sie natürlich einen großartigen ersten Eindruck hinterlassen.",{"type":1616,"children":2343},[2344],{"type":1619,"value":2345},"Artiiseo nutzt Webinare jedoch hauptsächlich, um die eigenen Agenturmitarbeiter zu schulen. Und da den Teilnehmenden wirklich aufmerksam folgen sollen, sorgen sie dafür, dass diese Sessions unterhaltsam und interaktiv gestaltet sind.",{"type":1616,"children":2347},[2348,2350,2355],{"type":1619,"value":2349},"Zumindest ein wenig Interaktion mit dem Publikum trägt dazu bei, Ihre Präsentation aufzulockern. „Sie ermöglicht es dem Präsentator, durch Fragen und Feedback der Teilnehmer das Tempo zu wechseln“, sagt Zamir Javer, CEO von ",{"url":2351,"type":1645,"children":2352},"https://www.jumpfactor.net",[2353],{"type":1619,"value":2354},"Jumpfactor",{"type":1619,"value":2103},{"type":1616,"children":2357},[2358],{"type":1619,"value":2359},"Video-Engagement-Funktionen wie Live-Chat, Q&A, Medien-Sharing, Whiteboards, virtuelle Hintergründe und Emoji-Reaktionen sorgen für ein unvergessliches Webinar-Erlebnis. Diese Funktionen stehen Ihnen in allen Livestorm-Plänen zur Verfügung.",{"item":2361,"type":1661},"OoX0ak6ASvuLnNymFGcz0w",{"type":1634,"level":1831,"children":2363},[2364],{"type":1619,"value":2365},"13. Auf die Körpersprache achten",{"type":1616,"children":2367},[2368],{"type":1619,"value":2369},"Körpersprache ist eine wirkungsvolle Form des äußeren Ausdrucks, die direkten Einfluss darauf hat, wie Sie mit Ihrer Zielgruppe kommunizieren. Nichts wirkt weniger überzeugend als ein Sprecher, der zusammengesunken in seinem Stuhl sitzt und das Webinar nur irgendwie hinter sich bringen möchte.",{"type":1616,"children":2371},[2372],{"type":1619,"value":2373},"Stimmen Sie Ihre Körpersprache mit dem überein, was Sie verbal kommunizieren. Achten Sie darauf, dass sie zu Ihrem Ton, Thema und Ihrer Energie passt.",{"type":1634,"level":1831,"children":2375},[2376],{"type":1619,"value":2377},"14. Humor bei der Webinar-Moderation einsetzen",{"type":1616,"children":2379},[2380,2382,2387],{"type":1619,"value":2381},"Verwenden Sie einen passenden ",{"url":2383,"type":1645,"children":2384},"https://livestorm.co/ice-breaker",[2385],{"type":1619,"value":2386},"Ice Breaker",{"type":1619,"value":2388},", um positiv zu starten, oder bauen Sie Humor in Ihr Webinar ein, um bei Ihrer Zielgruppe einen bleibenden Eindruck zu hinterlassen. Das ist eine großartige Möglichkeit, Ihrer Marke ein menschliches Gesicht zu geben und den Teilnehmenden die Anspannung zu nehmen.",{"type":1634,"level":1831,"children":2390},[2391],{"type":1619,"value":2392},"15. Medien und Whiteboards während Ihres Webinars teilen",{"item":2394,"type":1661},"GiLN6kVbSGaKPWBBQl_8mA",{"type":1616,"children":2396},[2397],{"type":1619,"value":2398},"Bereiten Sie Videos, Präsentationen und visuelle Inhalte im Voraus vor. Teilen Sie sie dann während des Events, um zusätzlichen Kontext zu bieten. Unsere Plattform macht es einfach, Whiteboards und andere Medien während Ihres Webinars zu teilen, um mit Teilnehmern zu interagieren und tiefergehende Informationen zu vermitteln.",{"type":1634,"level":1831,"children":2400},[2401],{"type":1619,"value":2402},"16. Starten Sie Umfragen und Befragungen während Ihrer Präsentation",{"item":2404,"type":1661},"SgvIByOzTYa1MIrMpYjjEQ",{"type":1616,"children":2406},[2407],{"type":1619,"value":2408},"Nutzen Sie Umfragen, um Ihre Zuschauer während der Präsentation aktiv einzubinden. Fragen Sie sie beispielsweise, welches Thema die Sprecher als Nächstes behandeln sollen.",{"type":1616,"children":2410},[2411],{"type":1619,"value":2412},"Nutzen Sie am Ende Umfragen, um die Teilnehmer nach ihrer Meinung zur Veranstaltung zu fragen. Sammeln Sie nützliches Feedback und wertvolle Erkenntnisse, um Teilnehmer bei zukünftigen Events noch besser einzubinden.",{"type":1616,"children":2414},[2415,2417,2422],{"type":1619,"value":2416},"Wenn Sie Livestorm nutzen, können Sie ganz einfach ",{"url":2418,"type":1645,"children":2419},"https://livestorm.co/blog/host-webinar-polls-surveys",[2420],{"type":1619,"value":2421},"Umfragen und Abstimmungen für Ihr Webinar",{"type":1619,"value":2423}," erstellen, um Ihre Teilnehmer besser kennenzulernen, sinnvolle Beziehungen aufzubauen und noch nützlichere Inhalte zu erstellen.",{"type":1616,"children":2425},[2426],{"type":1619,"value":2427},"Fragen Sie die Teilnehmer anschließend am Ende Ihres Webinars mit Umfragen, wie ihnen die Veranstaltung gefallen hat. Sammeln Sie nützliches Feedback und wertvolle Erkenntnisse, um zu erfahren, wie Sie Teilnehmer bei zukünftigen Events noch besser einbinden können.",{"type":1634,"level":1831,"children":2429},[2430],{"type":1619,"value":2431},"17. Fügen Sie einen Call-to-Action ein",{"item":2433,"type":1661},"Ieka3ZFTTTiBDGpH4zsbfg",{"type":1616,"children":2435},[2436],{"type":1619,"value":2437},"Marketers wissen, wie wichtig ein guter Call-to-Action ist. Sobald das Webinar endet, müssen die Zuschauer wissen, welchen nächsten Schritt Sie von ihnen erwarten.",{"type":1616,"children":2439},[2440],{"type":1619,"value":2441},"Wenn Sie eine Webinar-Serie anbieten, könnte dies bedeuten, sich für die nächste Session anzumelden. Es könnte auch bedeuten, ein bestimmtes E-Book herunterzuladen oder die Unternehmenswebsite zu besuchen.",{"type":1616,"children":2443},[2444],{"type":1619,"value":2445},"So oder so kommt es vor allem auf das richtige Timing an.",{"type":1616,"children":2447},[2448,2450,2453],{"type":1619,"value":2449},"„Der Link zur Einrichtung eines kostenlosen Kontos in der Follow-up-E-Mail ist ein effektiver Weg, um Ergebnisse zu erzielen“, sagt Kristen McCabe von ",{"url":1963,"type":1645,"children":2451},[2452],{"type":1619,"value":1966},{"type":1619,"value":2454},". „Die Teilnehmer sind von den erhaltenen Informationen begeistert, und wenn die nächsten Schritte schnell und einfach sind, steigert das die langfristige Bindung.“",{"type":1616,"children":2456},[2457],{"type":1619,"value":2458},"Egal, ob es sich um eine kostenlose Testversion, Ihr nächstes Webinar oder einfach nur einen Blogbeitrag handelt, den sie lesen sollen – stellen Sie sicher, dass es in der Follow-up-E-Mail enthalten ist.",{"type":1616,"children":2460},[2461],{"type":1619,"value":2462},"Wenn Sie eine End-to-End-Plattform für Video-Engagement wie Livestorm nutzen, können Sie CTAs zu entscheidenden Momenten in Ihrem Webinar einblenden. So können Sie Teilnehmer direkt zu einem Kaufabschluss, Ihrem Kalender zur Buchung einer Demo oder zu einem vergünstigten Angebot leiten.",{"type":1634,"level":1635,"children":2464},[2465],{"type":1619,"value":2466},"Was sollten Sie nach Ihrem Webinar tun?",{"type":1616,"children":2468},[2469],{"type":1619,"value":2470},"Das Engagement endet nicht mit dem Event. Im nächsten Schritt möchten Sie direkt mit den Teilnehmern in Kontakt treten, sie dazu bringen, ihre Eindrücke zu teilen, und sie zu einer Conversion führen. Das bedeutet, Follow-up-E-Mails zu versenden und die Aufzeichnung mit allen Registrierten zu teilen.",{"type":1634,"level":1831,"children":2472},[2473],{"type":1619,"value":2474},"18. Follow-up-E-Mails an Webinar-Registranten senden",{"item":2476,"type":1661},"IJR0FCKSSzyw67vqJc7-gQ",{"type":1616,"children":2478},[2479,2481,2486],{"type":1619,"value":2480},"Nach dem Event ist es Zeit, Ihre Marke und das Webinar im Gedächtnis zu behalten – zum Beispiel mit Follow-up-E-Mails, die die wichtigsten Erkenntnisse, Sonderangebote, die Ergebnisse der während des Webinars durchgeführten Umfragen und ",{"url":2482,"type":1645,"children":2483},"https://livestorm.co/blog/6-tips-reuse-repurpose-webinar-replays",[2484],{"type":1619,"value":2485},"Webinar-Replays",{"type":1619,"value":2487}," enthalten.",{"type":1616,"children":2489},[2490],{"type":1619,"value":2491},"Das Follow-up nach dem Event zählt für 38,2 % der Webinar-Verantwortlichen zu den drei größten Herausforderungen. Wird dieser Schritt automatisiert, entfällt den Aufwand im Nachgang, und Sie erreichen Ihre Teilnehmer zuverlässig und zeitnah.",{"type":1616,"children":2493},[2494],{"type":1619,"value":2495},"Mit Livestorm können Sie E-Mails individuell anpassen und automatisieren, um Ihre Zielgruppe vor oder nach dem Webinar zu den entscheidenden Zeitpunkten zu erreichen – für mehr Engagement und höhere Conversion.",{"type":1634,"level":1831,"children":2497},[2498],{"type":1619,"value":2499},"19. Die Aufzeichnung senden, wenn das Webinar endet",{"type":1616,"children":2501},[2502],{"type":1619,"value":2503},"Senden Sie den Replay an Registrierte, die nicht an der Veranstaltung teilnehmen konnten, um ihr Interesse zu wecken. Nutzen Sie die Aufzeichnung anschließend, um Ihre Pipeline weiter auszubauen, indem Sie On-Demand-Videos aus Ihrem Webinar erstellen.",{"type":1616,"children":2505},[2506,2508,2513],{"type":1619,"value":2507},"Verwandeln Sie Ihre erfolgreichsten Events in ",{"url":2509,"type":1645,"children":2510},"https://livestorm.co/webinar-glossary/evergreen-webinar",[2511],{"type":1619,"value":2512},"Evergreen-Webinare",{"type":1619,"value":2514},". Nutzen Sie sie anschließend, um auch lange nach dem Event Leads zu generieren.",{"item":2516,"type":1661},"UTB6D5ZtR-SNr8peKXyANQ",{"type":1616,"children":2518},[2519],{"type":1619,"value":2520},"Livestorm macht Webinar-Replays denkbar einfach. Zeichnen Sie Ihr Event mit unserer Plattform auf und speichern Sie es als On-Demand-Event oder automatisiertes Webinar.",{"type":1616,"children":2522},[2523],{"type":1619,"value":2524},"Wie Sie den Replay verteilen, beeinflusst dessen Reichweite. Öffentliche Replays erzielen 368 % mehr Views als solche mit Zugangsbeschränkung (14,60 im Vergleich zu durchschnittlich 3,97 Views).",{"type":1616,"children":2526},[2527],{"type":1619,"value":2528},"Wenn Lead-Erfassung Ihr Ziel ist, ergibt eine Zugangsbeschränkung Sinn. Geht es Ihnen jedoch um maximale Reichweite, sollten Sie in Betracht ziehen, Replays öffentlich zugänglich zu machen.",{"type":1634,"level":1831,"children":2530},[2531],{"type":1619,"value":2532},"20. Verfolgen Sie Ihre Webinar-Analysen",{"type":1616,"children":2534},[2535],{"type":1619,"value":2536},"Wenn Ihr Webinar vorbei ist, messen Sie, wie erfolgreich es war. Rufen Sie Ihr Analytics-Dashboard auf, um zu sehen, wer teilgenommen hat, wie viele Personen den Replay angesehen haben und wie die Ergebnisse Ihrer Umfragen ausgefallen sind.",{"type":1616,"children":2538},[2539],{"type":1619,"value":2540},"Nutzen Sie diese Daten, um Ihr nächstes Webinar zu optimieren. Wenn Sie feststellen, dass die Teilnehmerzahl an einer bestimmten Stelle im Webinar zurückging, können Sie dieses Thema in Ihrer nächsten Präsentation entsprechend anpassen.",{"item":2542,"type":1661},"GsRQDvp4T0SPABSO5C7pFg",{"type":1616,"children":2544},[2545,2547,2552],{"type":1619,"value":2546},"Profi-Tipp: Verwalten Sie mit Livestorm Ihre ",{"url":2548,"type":1645,"children":2549},"https://livestorm.co/blog/how-to-manage-webinars-with-salesforce",[2550],{"type":1619,"value":2551},"Webinare mit Salesforce",{"type":1619,"value":2553}," oder HubSpot und erhalten Sie präzise Kontakt-, Lead- und Verkaufsdaten an einem zentralen Ort.",{"type":1634,"level":1831,"children":2555},[2556],{"type":1619,"value":2557},"21. Erstellen Sie Webinare nicht nur als einmalige Events",{"type":1616,"children":2559},[2560],{"type":1619,"value":2561},"Nutzen Sie die gesammelten Daten schließlich, um eine erfolgreichere Webinar-Strategie zu entwickeln.",{"type":1616,"children":2563},[2564,2566,2571],{"type":1619,"value":2565},"Anton Shulke, Head of Video Content bei ",{"url":2567,"type":1645,"children":2568},"https://www.semrush.com/webinars",[2569],{"type":1619,"value":2570},"Semrush",{"type":1619,"value":2572},", produziert zahlreiche Webinare und plant den Zeitplan des Unternehmens Monate im Voraus.",{"type":1616,"children":2574},[2575],{"type":1619,"value":2576},"Anton plant Webinare gerne in Reihen, wobei jede Session die nächste sinnvoll ergänzt. „Man baut eine Serie von Webinaren auf, sowohl thematisch als auch technisch. Wenn man dann eine Folge bewirbt, kann man gleich alle bewerben. Außerdem kann die Zielgruppe bei Interesse auf frühere Folgen zurückgreifen und sie sich ansehen.“",{"type":1616,"children":2578},[2579],{"type":1619,"value":2580},"Anton empfiehlt außerdem, mit verschiedenen Webinar-Formaten zu experimentieren. Es muss nicht immer nur ein Sprecher sein, der 45 Minuten spricht, oder zwei Personen, die über dasselbe Thema diskutieren.",{"type":1616,"children":2582},[2583],{"type":1619,"value":2584},"Semrush setzt bei Webinaren bevorzugt auf einen Host (einen Experten zum jeweiligen Thema) und einen Speaker, der eine kurze, 15-minütige Präsentation hält. Anschließend werden zwei weitere Gastexperten hinzugezogen, um in einer Paneldiskussion tiefer auf die angesprochenen Punkte einzugehen.",{"type":1616,"children":2586},[2587],{"type":1619,"value":2588},"Das ist eine großartige Möglichkeit, derselben Zielgruppe unterschiedliche Stimmen und Sichtweisen zu präsentieren. Wenn dann alle Beteiligten das Webinar bewerben, kann die Reichweite wirklich beeindruckend sein.",{"type":1616,"children":2590},[2591,2593,2598],{"type":1619,"value":2592},"Auch ",{"url":2594,"type":1645,"children":2595},"https://ecommercetech.io/pages/events/?utm_campaign=livestorm",[2596],{"type":1619,"value":2597},"Ecommerce Tech",{"type":1619,"value":2599}," verfolgt einen ähnlichen Ansatz. „Wir veranstalten monatliche virtuelle Summits, die aus einer Reihe von 8 bis 14 webinarähnlichen Sessions bestehen“, sagt Chief Ecommerce Technologist Derric Haynie. „Nachdem ich viele Webinare durchgeführt hatte, stellte ich fest, dass sie weder für das Publikum noch für mein Unternehmen und meine Partner ausreichend Mehrwert boten.“",{"type":1616,"children":2601},[2602],{"type":1619,"value":2603},"„Meiner Meinung nach benötigt die Organisation eines größeren virtuellen Summits etwa genauso viel Zeit wie die von 4 Webinaren, bringt aber die 20-fache Wirkung. Wir können die Zielgruppen mehrerer Partner ansprechen, die Aufmerksamkeit des Publikums über einen längeren Zeitraum halten, ihm dabei viele wertvolle Inhalte und Tools bieten – und im Anschluss können wichtige Partner mit der Zielgruppe in Kontakt treten.“",{"type":1634,"level":1635,"children":2605},[2606],{"type":1619,"value":2607},"Livestorm für ansprechende Webinare und mehr Umsatz",{"type":1616,"children":2609},[2610],{"type":1619,"value":2611},"Webinare sind ein effektiver Weg, um Ihre Zielgruppe zu erreichen, wiederverwendbare Inhalte zu erstellen und Ihre Pipeline mit qualifizierten Leads zu füllen. Nutzen Sie eine Video-Engagement-Plattform wie Livestorm, um Ihr Event von Anfang bis Ende zu planen, die Kommunikation zu automatisieren, die Registrierung zu personalisieren und ein interaktives Erlebnis für maximale Ergebnisse zu schaffen.",{"item":2613,"type":1661},"Rq-aMu8rTmOulB5_5ZCoYw",{"type":1634,"level":1635,"children":2615},[2616],{"type":1619,"value":2617},"Häufig gestellte Fragen zu Best Practices für Webinare",{"type":1634,"level":1831,"children":2619},[2620],{"type":1619,"value":2621},"Wie strukturiert man ein gutes Webinar?",{"type":1616,"children":2623},[2624],{"type":1619,"value":2625},"Eine gute Webinar-Struktur enthält folgende Elemente:",{"type":1675,"style":1844,"children":2627},[2628,2634,2640,2646,2652,2658],{"type":1679,"children":2629},[2630],{"type":1616,"children":2631},[2632],{"type":1619,"value":2633},"Eine herzliche und überzeugende Einleitung",{"type":1679,"children":2635},[2636],{"type":1616,"children":2637},[2638],{"type":1619,"value":2639},"Die wichtigsten Themen oder Punkte, die behandelt werden",{"type":1679,"children":2641},[2642],{"type":1616,"children":2643},[2644],{"type":1619,"value":2645},"Gastredner:in(nen)",{"type":1679,"children":2647},[2648],{"type":1616,"children":2649},[2650],{"type":1619,"value":2651},"Fragen und Antworten",{"type":1679,"children":2653},[2654],{"type":1616,"children":2655},[2656],{"type":1619,"value":2657},"Ein überzeugender Abschluss",{"type":1679,"children":2659},[2660],{"type":1616,"children":2661},[2662],{"type":1619,"value":2663},"Ein Call-to-Action",{"type":1634,"level":1831,"children":2665},[2666],{"type":1619,"value":2667},"Wie kann ich meine Webinars ansprechender gestalten?",{"type":1616,"children":2669},[2670],{"type":1619,"value":2671},"Um das Engagement bei Ihrem Webinar zu steigern, probieren Sie die folgenden Tipps aus:",{"type":1675,"style":1844,"children":2673},[2674,2679,2685,2690,2696,2702,2707,2713,2719,2725,2731,2737],{"type":1679,"children":2675},[2676],{"type":1616,"children":2677},[2678],{"type":1619,"value":1684},{"type":1679,"children":2680},[2681],{"type":1616,"children":2682},[2683],{"type":1619,"value":2684},"Erstellen Sie ein Thema, das Ihre Zielgruppe begeistert",{"type":1679,"children":2686},[2687],{"type":1616,"children":2688},[2689],{"type":1619,"value":1696},{"type":1679,"children":2691},[2692],{"type":1616,"children":2693},[2694],{"type":1619,"value":2695},"Nutzen Sie die beste End-to-End-Plattform für Webinar-Marketing und -Anmeldung",{"type":1679,"children":2697},[2698],{"type":1616,"children":2699},[2700],{"type":1619,"value":2701},"Aktivieren Sie Ihre Zielgruppe mit unterhaltsamen Engagement-Funktionen",{"type":1679,"children":2703},[2704],{"type":1616,"children":2705},[2706],{"type":1619,"value":1756},{"type":1679,"children":2708},[2709],{"type":1616,"children":2710},[2711],{"type":1619,"value":2712},"Setzen Sie Humor ein",{"type":1679,"children":2714},[2715],{"type":1616,"children":2716},[2717],{"type":1619,"value":2718},"Starten Sie Umfragen und Befragungen",{"type":1679,"children":2720},[2721],{"type":1616,"children":2722},[2723],{"type":1619,"value":2724},"Teilen Sie Medieninhalte",{"type":1679,"children":2726},[2727],{"type":1616,"children":2728},[2729],{"type":1619,"value":2730},"Fügen Sie CTA-Buttons hinzu",{"type":1679,"children":2732},[2733],{"type":1616,"children":2734},[2735],{"type":1619,"value":2736},"Versenden Sie Follow-up-E-Mails",{"type":1679,"children":2738},[2739],{"type":1616,"children":2740},[2741],{"type":1619,"value":2742},"Versenden Sie die Aufzeichnung der Veranstaltung",{"type":1634,"level":1831,"children":2744},[2745],{"type":1619,"value":2746},"Wie lange sollte ein Webinar dauern?",{"type":1616,"children":2748},[2749],{"type":1619,"value":2750},"Die Länge eines Webinars hängt vom Thema, der Anzahl der Gastredner und dem übergeordneten Ziel ab – sie sollte jedoch zwischen 30 und 60 Minuten liegen, um das Engagement der Teilnehmer und ein anhaltendes Interesse sicherzustellen.",{"type":1616,"children":2752},[2753],{"type":1619,"value":2754},"Ein Webinar dauert im Durchschnitt 68 Minuten, doch die Teilnehmer bleiben im Schnitt nur 26 Minuten dabei. Zuschauer, die 28 bis 35 Minuten durchhalten, sind 2,75-mal so engagiert wie diejenigen, die früher aussteigen. Deshalb ist es entscheidend, die wertvollsten Inhalte an den Anfang zu stellen.",{"type":1634,"level":1831,"children":2756},[2757],{"type":1619,"value":2758},"Wie starte ich eine Webinar-Präsentation?",{"type":1616,"children":2760},[2761],{"type":1619,"value":2762},"Sie sollten eine Webinar-Präsentation damit beginnen, sich selbst und etwaige Gastredner vorzustellen. Stellen Sie anschließend das Thema oder die Hauptpunkte vor, die im Webinar behandelt werden, um das Engagement zu maximieren und Interesse zu wecken.",{"type":1634,"level":1831,"children":2764},[2765],{"type":1619,"value":2766},"Was macht eine gute Webinar-Präsentation aus?",{"type":1616,"children":2768},[2769],{"type":1619,"value":2770},"Eine gute Webinar-Präsentation informiert, überzeugt und begeistert das Publikum, indem sie detaillierte Produktinformationen, Experteneinblicke oder Antworten auf Fragen liefert. Nutzen Sie für eine hervorragende Webinar-Präsentation eine Video-Engagement-Plattform wie Livestorm, mit der Sie Ihre Veranstaltung ganz einfach vermarkten und durchführen und gleichzeitig den Erfolg des Events zentral an einem Ort nachverfolgen können.",[2772,2779,2787,2794,2801,2812,2815,2823,2830,2839,2846,2852,2857,2862,2867,2872,2877],{"__typename":2773,"id":1660,"theme":2774,"title":2775,"description":2776,"image":1557,"ctaButton":1557,"ctaLinkLabel":2777,"ctaLinkUrl":2778},"BlockBannerCtaRecord","blizzard","Mehr Umsatz mit großartigen Webinaren","Livestorm hilft Ihnen, Ihren Vertriebsprozess zu skalieren und mehr Leads zu gewinnen","Jetzt upgraden","https://app.livestorm.co/#/settings?page=settings&tab=billing",{"__typename":2780,"id":1829,"image":2781,"caption":1531},"BlockImageRecord",{"id":2782,"alt":2783,"url":2784,"width":2785,"height":2786},"46915789","Webinar-Moderatoren bereiten ein Webinar vor","https://www.datocms-assets.com/1127/1654879863-people-having-a-conversation-in-an-office-hallway.jpeg",1124,750,{"__typename":2780,"id":1897,"image":2788,"caption":1531},{"id":2789,"alt":2790,"url":2791,"width":2792,"height":2793},"46915817","Erstellung einer interaktiven Webinar-Präsentation","https://www.datocms-assets.com/1127/1654880603-why-you-need-an-internal-communication-strategy-for-your-business-in-2022.jpg",1920,1280,{"__typename":2780,"id":1974,"image":2795,"caption":1531},{"id":2796,"alt":2797,"url":2798,"width":2799,"height":2800},"42994169","Gastredner diskutiert ausdrucksstark über ein Thema in einer Videokonferenz und unterstreicht seine Aussage mit Händen und Mimik","https://www.datocms-assets.com/1127/1645709258-pexels-mikhail-nilov-7582783.jpg",6000,4000,{"__typename":2802,"id":2032,"description":2803,"video":2804},"BlockVideoRecord","Fünf Tipps, die jeder Webinar-Moderator kennen sollte: wie Sie vor der Kamera souverän wirken, Ihr Tempo im Griff behalten, Q&A souverän meistern und Ihr Publikum von Anfang bis Ende bei der Stange halten.",{"url":2805,"title":2806,"provider":2807,"providerUid":2808,"thumbnailUrl":2809,"width":2810,"height":2811},"https://www.youtube.com/embed/9wPMiPQmo0A","YouTube-Video 9wPMiPQmo0A","youtube","9wPMiPQmo0A","https://i.ytimg.com/vi/9wPMiPQmo0A/hqdefault.jpg",480,360,{"__typename":2773,"id":2064,"theme":2774,"title":2813,"description":2814,"image":1557,"ctaButton":1557,"ctaLinkLabel":2777,"ctaLinkUrl":2778},"Wandeln Sie Ihre Zielgruppe um","Wandeln Sie Ihre Zielgruppe im großen Stil mit großartigen Webinaren um",{"__typename":2802,"id":2136,"description":2816,"video":2817},"Livestorm hat 4,35 Millionen Registrierungen aus über 33.000 Live-Sessions analysiert, um den besten Tag, die beste Uhrzeit und den besten Monat für ein Webinar mit maximaler Teilnehmerzahl zu ermitteln.",{"url":2818,"title":2819,"provider":2807,"providerUid":2820,"thumbnailUrl":2821,"width":2792,"height":2822},"https://www.youtube.com/watch?v=3gIB7E16sbs","Best Time to Host a Webinar: What 33,000 Sessions Reveal","3gIB7E16sbs","https://i.ytimg.com/vi/3gIB7E16sbs/maxresdefault.jpg",1080,{"__typename":2780,"id":2184,"image":2824,"caption":1531},{"id":2825,"alt":2826,"url":2827,"width":2828,"height":2829},"47142846","Registrierungsseite für Webinar-Marketing","https://www.datocms-assets.com/1127/1656604267-registration-pages.jpg",2520,1631,{"__typename":2802,"id":2205,"description":2831,"video":2832},"Eine kurze Anleitung zur Automatisierung deines Webinar-Workflows: So richtest du On-Demand-Sessions ein, planst Replays und generierst leads im Autopilot-Modus, ohne dabei das Live-Event-Gefühl zu verlieren.",{"url":2833,"title":2834,"provider":2807,"providerUid":2835,"thumbnailUrl":2836,"width":2837,"height":2838},"https://www.youtube.com/watch?v=lhj2EcIs6VM","So automatisierst du dein Webinar","lhj2EcIs6VM","https://i.ytimg.com/vi/lhj2EcIs6VM/hqdefault.jpg",200,113,{"__typename":2780,"id":2361,"image":2840,"caption":1531},{"id":2841,"alt":2842,"url":2843,"width":2844,"height":2845},"47154985","ansprechende Webinare mit Emoji-Reaktionen erstellen","https://www.datocms-assets.com/1127/1683108921-emoji-reactions.png",1902,1312,{"__typename":2780,"id":2394,"image":2847,"caption":1531},{"id":2848,"alt":2849,"url":2850,"width":1504,"height":2851},"46990007","Medien während Webinar-Events teilen","https://www.datocms-assets.com/1127/1655457017-media-share-whiteboard-blog-2022.png",630,{"__typename":2780,"id":2404,"image":2853,"caption":1531},{"id":2854,"alt":2855,"url":2856,"width":1504,"height":2851},"46989978","Umfragen können Webinare interaktiver gestalten","https://www.datocms-assets.com/1127/1655456873-polls-blog-2022.png",{"__typename":2780,"id":2433,"image":2858,"caption":1531},{"id":2859,"alt":2860,"url":2861,"width":1504,"height":2851},"46990019","Senden Sie CTAs während Ihres Webinars, um den Umsatz zu steigern","https://www.datocms-assets.com/1127/1655457124-call-to-action-cta-blog-2022.png",{"__typename":2780,"id":2476,"image":2863,"caption":1531},{"id":2864,"alt":2865,"url":2866,"width":1504,"height":2851},"46990085","Livestorm-Einstellungen mit Optionen für automatisches E-Mail-Marketing.","https://www.datocms-assets.com/1127/1655458012-email-cadences-blog-2022.png",{"__typename":2780,"id":2516,"image":2868,"caption":1531},{"id":2869,"alt":2870,"url":2871,"width":1504,"height":2851},"46990102","Webinar-Replays halten Ihre Inhalte für die Nutzer ansprechend","https://www.datocms-assets.com/1127/1655458218-instant-replays-webinar-recording-blog-2022.png",{"__typename":2780,"id":2542,"image":2873,"caption":1531},{"id":2874,"alt":2875,"url":2876,"width":1504,"height":2851},"46990112","Seite zur Nachverfolgung von 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