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Senior de Crecimiento","Brillixa Herdhiana","Brillixa se unió a Livestorm como Gerente de Crecimiento en 2021. Su experiencia le permite contribuir al crecimiento del negocio a través de la generación de leads a partir de anuncios y canales orgánicos.","brillixa-herdhiana",{"id":1486,"bottomContentCardCtaTitle":1467,"bottomContentCardText":1467,"bottomContentCardTitle":1467,"displayCustomerLogoSection":1475,"headerCtaText":1467,"headerCtaCtaTitle":1467,"inlineContentCardCtaTitle":1467,"inlineContentCardCtaLink":1467,"inlineContentCardImage":1475,"inlineContentCardTag":1467,"inlineContentCardTitle":1467,"inlineContentCardText":1467,"pushCover":1475,"pushCtaLink":1467,"pushCtaTitle":1467,"pushTag":1467,"pushTitle":1467,"relatedContentOffer":1475,"relatedPillarPage":1475,"relatedPillarPageTitleOfTheBlock":1467,"textBasedInlineCtaText":1467,"title":1467,"urlForTheCta":1467,"withoutContentOffer":1475},"PIQudF4zQ36embw00XkZJQ",[1488,1492,1501,1504,1512,1515,1519,1522,1525,1528,1536,1539,1547],{"id":1489,"__typename":1490,"text":1491},"DIvCDsPNQECIFIQBKWLksw","TextRecord","Cuando los equipos de ventas y marketing trabajan en silos, la empresa desperdicia recursos, pierde oportunidades y genera experiencias fragmentadas para los clientes. Esta desconexión afecta al recorrido del cliente y repercute en los resultados del negocio.\n\nAlinear marketing y ventas no es solo una recomendación útil: es fundamental para impulsar los ingresos y el crecimiento empresarial. En esta guía verás cómo cerrar la brecha entre ambos equipos y encontrarás consejos de expertos en marketing y profesionales de ventas.\n\n**Puntos clave**:\n\n\n\n* La alineación entre ventas y marketing mejora la calidad de los leads, reduce costes innecesarios y acelera el crecimiento de los ingresos.\n* Establecer acuerdos claros sobre responsabilidades, objetivos y estrategias ayuda a que todos trabajen hacia metas comunes.\n* Una comunicación abierta entre los equipos de ventas y marketing evita la planificación en silos y fomenta la responsabilidad compartida.\n\n\n## ¿Qué es la alineación entre ventas y marketing?\n\nLa alineación entre ventas y marketing es el proceso de coordinar ambos equipos en torno a objetivos, estrategias y mensajes comunes. Implica establecer acuerdos previos, realizar revisiones periódicas y mantener una comunicación constante.\n\nCuando estos equipos están correctamente alineados, marketing genera leads cualificados que el equipo de ventas puede convertir. Esto crea una experiencia de cliente coherente que impulsa los ingresos y reduce esfuerzos ineficaces.\n\n\n### Cómo trabaja marketing con ventas\n\nMarketing apoya al equipo de ventas generando leads cualificados a través de campañas dirigidas y contenido que responde a las necesidades de los prospectos en cada etapa del recorrido de compra. Los equipos de marketing suelen encargarse de recopilar inteligencia de mercado, crear materiales de sales enablement y colaborar con ventas en la definición de los criterios de cualificación de leads.\n\n\n### Cómo trabaja ventas con marketing\n\nEl equipo de ventas apoya a marketing compartiendo feedback basado en datos sobre la calidad de los leads y la eficacia de los contenidos. Los comerciales suelen aportar información sobre las objeciones y preguntas de los clientes, así como explicar por qué se gana o se pierde una oportunidad.\n\n\n## Por qué importa la alineación entre ventas y marketing\n\nLograr que ambos equipos trabajen juntos es fundamental para empresas de cualquier tamaño. A continuación, se presentan algunos de los principales beneficios de alinear ventas y marketing.",{"id":1493,"__typename":1494,"image":1495},"DUF-2R8STtetGe7DHP5_uw","ImageRecord",{"id":1496,"alt":1497,"height":1498,"url":1499,"width":1500},"G7mSUYvKTGOxqMY0x4IXpg","TBD",929,"https://livestorm.imgix.net/1127/1748429552-livestorm-why-sales-marketing-alignment-matters.png",1600,{"id":1502,"__typename":1490,"text":1503},"QWZVmEdfSiaMpAyJHj014w","### Datos de clientes compartidos\n\nCuando los equipos de ventas y marketing comparten datos de clientes, pueden tomar decisiones más informadas. Esto evita que las estrategias avancen en direcciones distintas, permite realizar previsiones más precisas e incluso puede abrir nuevas oportunidades de ingresos.\n\n\n### Mejora de la calidad de los leads\n\nUna buena alineación entre ventas y marketing significa que todos comparten la misma definición de lo que es un lead cualificado, normalmente mediante un sistema estandarizado de lead scoring. De esta forma, marketing entrega prospectos que cumplen los criterios de ventas y el equipo comercial puede cerrar oportunidades con mayor eficacia.\n\n\n### Contenido coordinado\n\nCuando ambos equipos colaboran para crear una experiencia de cliente coherente, pueden utilizar el mismo contenido para alcanzar sus objetivos. Marketing puede desarrollar contenidos que respondan a las necesidades de los prospectos en cada etapa del buyer journey, mientras que ventas puede utilizar esos recursos en el momento adecuado.\n\n\n### Reducción de costes de marketing y ventas\n\nCuanto mayor es la alineación entre ambos equipos, más fácil resulta eliminar iniciativas redundantes y esfuerzos innecesarios. Esto evita campañas de marketing poco eficaces y reduce el tiempo que el equipo de ventas dedica a leads no cualificados. Como resultado, se reducen los costes y el presupuesto se dirige a las acciones que realmente generan impacto.\n\n\n### Crecimiento de ingresos más rápido\n\nCuando ventas y marketing trabajan de forma coordinada, pueden acortar el ciclo de ventas. Con un mensaje coherente en cada etapa del embudo de ventas, los prospectos pueden tomar decisiones con mayor rapidez. Esto permite cerrar acuerdos en menos tiempo y acelerar el crecimiento de los ingresos.\n\n\n## 7 estrategias para alinear a los equipos de ventas y marketing\n\nLograr la alineación entre ventas y marketing no tiene por qué ser complicado. Estas buenas prácticas pueden ayudar a que ambos equipos trabajen en la misma dirección.\n\n\n### 1. Definir términos compartidos\n\nUno de los primeros retos al alinear ventas y marketing es acordar el significado de ciertos términos clave. Algunos de los más habituales son:\n\n\n\n* **Marketing qualified lead (MQL)**: ¿Qué criterios utiliza marketing para identificar clientes potenciales?\n* **Sales qualified lead (SQL)**: ¿Qué criterios utiliza el equipo de ventas para evaluar los leads generados por marketing y darles seguimiento?\n* **Lead scoring**: ¿Cómo asignan ambos equipos una puntuación a los leads según su encaje, intención de compra o nivel de interacción?\n* **Sales pipeline**: ¿Cuáles son las fases y cómo se mueven los leads de una etapa a otra?",{"id":1505,"__typename":1494,"image":1506},"MW-k_F3-QpOeBEhfDzdGOA",{"id":1507,"alt":1508,"height":1509,"url":1510,"width":1511},"46633534","reunión de ventas y marketing",853,"https://livestorm.imgix.net/1127/1652819488-panel-discussion-moderation.jpg",1280,{"id":1513,"__typename":1490,"text":1514},"S_2gscKfRcS3kE2p5vYTjg","### 2. Acordar objetivos y KPIs\n\nComo explica Marie Hillion, Directora de Marketing en Livestorm, en el webinar [Closing the Gap](https://app.livestorm.co/livestorm/closing-the-gap-the-power-of-sales-and-marketing-alignment/):",{"id":1516,"__typename":1517,"text":1518},"ZC5nbdSmTcuMUkS3DUi8Bw","ContentQuoteRecord","\u003Cp>La mayor desalineación entre ventas y marketing que observo gira en torno a los objetivos, prioridades y métricas que se monitorizan en ambos equipos.\u003C/p>",{"id":1520,"__typename":1490,"text":1521},"QjpxdVe-THSnI2xpbNJvmw","“Por un lado, están los equipos de marketing que se centran en crear grandes campañas y generar MQLs, pero no siempre hacen seguimiento de las tasas de conversión de esos leads. Y por otro lado, está el equipo de ventas, que a veces se queja de la calidad y el volumen de los leads. Estas dos formas de trabajar pueden generar mucha frustración y fricción.”\n\nPara trabajar de forma coordinada, ambos equipos deben ponerse de acuerdo en objetivos comunes. Sin embargo, esto no siempre resulta fácil.\n\nComo explica Peter Kirk, asesor de revops en [Madkudu](https://www.madkudu.com/), los equipos de marketing y ventas naturalmente se miden por objetivos distintos. \"Idealmente los objetivos deberían consolidarse en ingresos, pero no siempre es así. Así que puedes acabar con equipos que intentan hacer cosas diferentes. Si el liderazgo no está alineado, los incentivos permanecen así.\"\n\nPara resolver esta diferencia, Peter recomienda que ventas y marketing acuerden un indicador intermedio (proxy) común. Una forma de hacerlo es crear un plan basado en las iniciativas que ambos equipos consideran que impulsarán los ingresos. Una vez que evalúan la calidad de los leads y el seguimiento que se les da, pueden revisar el plan y ajustarlo.\n\nPeter también señala que una parte clave de trabajar con objetivos compartidos es establecer un acuerdo de nivel de servicio (SLA). Por ejemplo, marketing podría decir: “Necesitamos que ventas haga seguimiento de estos leads en un plazo de X horas o días y realice X intentos de contacto.” Por su parte, ventas podría indicar: “Necesitamos que marketing nos envíe leads que tengan una tasa de conversión esperada de X.”\n\n\n### 3. Utilizar software y datos compartidos\n\nAdopta una pila tecnológica unificada que permita que los datos de ventas y marketing fluyan sin fricciones. De este modo, todos los equipos tienen acceso a la misma información del cliente, el historial de interacciones y los datos de lead scoring.\n\nCon una herramienta de customer relationship management (CRM) conectada y software de automatización de marketing, eliminas los silos de datos y creas transparencia, lo que ayuda a todos a tomar decisiones más inteligentes.\n\n\n### 4. Definir claramente el perfil de cliente ideal\n\nTrabajad juntos para definir vuestro [ideal customer profile](https://livestorm.co/blog/ideal-customer-profile) (ICP) basándoos en investigación de mercado y datos de clientes. Incluid psicografía, firmografía y tecnografía para que ambos equipos comprendan claramente la definición.\n\nComo explica el CEO de Livestorm, Gilles Bertaux, es importante incorporar tanto los datos de ventas como los de marketing en la definición del ICP. Y es igualmente crítico revisar y perfeccionar el ICP de forma periódica.",{"id":1523,"__typename":1517,"text":1524},"UxFguZ97QMaE5K9BSrHGBg","\u003Cp>En Livestorm teníamos una visión muy particular [de nuestro ICP] desde el área de marketing, pero el feedback de ventas era distinto. A veces está sesgado porque se basa en lo que ventas oye en las llamadas diarias — que no siempre coincide con lo que muestran los datos de marketing.\u003C/p>",{"id":1526,"__typename":1490,"text":1527},"JMTHFlAQR7W-19Rq1v7Juw","### 5. Comprende el recorrido de tu cliente\n\nAnaliza cómo los prospectos pasan de conocimiento a consideración, a conversión — e incluso a convertirse en promotores. Traza el [viaje del comprador](https://livestorm.co/blog/buyer-journey) para cada ICP para que entiendas sus preguntas, consideraciones y marcos de toma de decisiones.",{"id":1529,"__typename":1494,"image":1530},"EwmKThxHTvyoXvB8n11MyQ",{"id":1531,"alt":1532,"height":1533,"url":1534,"width":1535},"14592567","reunión del equipo de marketing",4000,"https://livestorm.imgix.net/1127/1619626872-how-to-host-minimum-viable-webinars.jpg",6000,{"id":1537,"__typename":1490,"text":1538},"AcEOlF7dRxiL-fLWM28k6g","Cuando sabes cómo los prospectos navegan su proceso de compra, puedes crear contenido que les hable en cada etapa. En muchos casos, puedes acelerar la generación de leads (https://livestorm.co/blog/b2b-lead-generation-best-practices) y guiarlos a la siguiente etapa de forma más eficiente.\n\n\n### 6. Crear recursos compartidos para marketing y ventas\n\nPara ofrecer una experiencia de cliente coherente, los equipos de marketing y ventas deben alinearse en el mensaje. Una de las formas más efectivas de lograrlo es crear una biblioteca compartida de recursos de contenido para ambos equipos.\n\nComo explica Marie, Livestorm cuenta con una amplia biblioteca de sales enablement. Incluye contenidos de fondo de embudo, como one-pagers y estudios de caso, que el equipo de ventas puede utilizar o adaptar para distintos ICPs.\n\n\n### 7. Comunicar abiertamente y mantener reuniones periódicas\n\nAlinear los equipos de ventas y marketing requiere mucho más que una reunión puntual. En su lugar, exige revisiones periódicas y una comunicación continua.\n\nEsto puede incluir reuniones semanales, mensuales o trimestrales. Gilles explica que Livestorm utiliza un proceso de tres pasos para las reuniones trimestrales. Primero, los miembros del equipo revisan los objetivos del trimestre de forma asincrónica. Después, se reúnen para un debrief antes de que finalice el trimestre. Por último, revisan y acuerdan los objetivos para el trimestre siguiente.\n\nSin embargo, las reuniones son solo una de las opciones. Los equipos de ventas y marketing también deberían encontrar formas más creativas de mantenerse conectados.\n\nPor ejemplo, Catlyn Leavengood, account executive para mid-market en PandaDoc (https://www.pandadoc.com/), explica que los equipos de marketing revisan con frecuencia las llamadas de ventas virtuales (https://livestorm.co/blog/what-is-virtual-selling). Esto ayuda a los responsables de marketing a entender los casos de uso de los clientes, saber qué materiales de enablement de ventas son útiles y por qué los acuerdos avanzan.",{"id":1540,"__typename":1494,"image":1541},"ZJL8zb2mQ3eGcMbPOka_xQ",{"id":1542,"alt":1543,"height":1544,"url":1545,"width":1546},"48432066","mujer participando en una reunión virtual",551,"https://livestorm.imgix.net/1127/1664151359-05-woman-on-a-virtual-meeting-doing-an-ice-breaker_3_11zon.jpg",826,{"id":1548,"__typename":1490,"text":1549},"FxUSKRJbShmp2eYSwly6uQ","Como explica Marie, Livestorm tiene un canal dedicado en Slack para que los equipos de marketing y ventas puedan ver cuándo se cierra un nuevo negocio. Otro canal notifica a los miembros del equipo cuando se pierde una oportunidad, incluyendo las razones. Los equipos pueden usar estas razones para mejorar sus estrategias de ventas y marketing.\n\nAdemás, el programa de Livestorm \"Live My Life\" ayuda a crear empatía y comprensión entre ambos equipos. Ofrece a los miembros de los equipos de ventas y marketing información sobre en qué trabaja el otro, cómo realizar las tareas y dónde se presentan los mayores retos.\n\n\n## Livestorm para la comunicación entre ventas y marketing\n\nLa alineación entre marketing y ventas depende de una comunicación constante, lo que requiere una plataforma fiable. Con el [software de comunicación interna](https://livestorm.co/use-cases/webinar-internal-communications) de Livestorm, puedes:\n\n\n\n* Organizar reuniones regulares entre ventas y marketing\n* Grabar y compartir llamadas de ventas con el equipo de marketing\n* Planificar eventos recurrentes para reuniones semanales y mensuales\n* Conocer mejor a los compañeros para crear sentido de equipo\n\n¿Listo para cerrar la brecha entre tus equipos de ventas y marketing? [Regístrate en Livestorm](https://app.livestorm.co/#/signup) y configura tu primera reunión en minutos.",{"id":1551,"alt":1552,"height":1553,"url":1554,"width":1555},"eFtj8RlDSxuPjfKYeg9INQ","Dos personas estudiando con portátil",627,"https://livestorm.imgix.net/1127/1748429047-sales-marketing-alignment.jpg",1200,true,"2025-05-28",[],"Impulsa el crecimiento de los ingresos alineando ventas y marketing. Descubre las mejores prácticas para coordinar a tus equipos de ventas y marketing y cerrar más negocios.",[1561],{"id":1562,"contentData":1563},"O1O8jiC8RlS90pU4hHbv6w",{"@context":1564,"@type":1565,"mainEntity":1566},"https://schema.org","FAQPage",{"@type":1567,"name":1568,"acceptedAnswer":1569},"Question","¿Qué es la alineación entre ventas y marketing?",{"@type":1570,"text":1571},"Answer","La alineación entre ventas y marketing es el proceso de coordinar ambos equipos en cuanto a objetivos, estrategia y mensajes. Implica acuerdos iniciales, reuniones periódicas y comunicación constante. Cuando estos equipos están alineados con éxito, marketing genera leads cualificados que ventas puede convertir. Esto crea una experiencia del cliente coherente que impulsa los ingresos y evita esfuerzos desperdiciados.","Aumenta los ingresos más rápido alineando ventas y marketing. Descubre las mejores prácticas para coordinar a tus equipos de ventas y marketing y cerrar más negocios.","Cómo aumentar los ingresos más rápido alineando Ventas y Marketing",[],{"logo":1576},{"id":1577,"openLinkInNewTabTitle":1578,"downloadIconTitle":1579,"downloadIconPng":1580,"downloadIconSvg":1584,"downloadLogoTitle":1586,"downloadLogoPng":1587,"downloadLogoSvg":1592,"visitBrandGuidelinesTitle":1594,"visitBrandGuidelinesLink":1595},"ALC9MfevTFOtqdGxjir3nA","Abrir enlace en una nueva pestaña","Descargar icono",{"alt":1581,"height":1582,"url":1583,"width":1582},"Ícono en formato .png",140,"https://livestorm.imgix.net/1127/1702040904-livestorm-icon-primary.png",{"url":1585},"https://livestorm.imgix.net/1127/1702040919-livestorm-icon-primary.svg","Descargar logo",{"alt":1588,"height":1589,"url":1590,"width":1591},"Logo en formato .png",63,"https://livestorm.imgix.net/1127/1702040979-livestorm-logo-primary.png",372,{"url":1593},"https://livestorm.imgix.net/1127/1702040994-livestorm-logo-primary.svg","Consultar las guidelines de la marca","https://brand.livestorm.co/",{"allForms":1597,"componentCsmSection":1638,"componentForm":1645,"componentEventBanner":1657,"componentPricing":1662,"componentSignupPopup":1707,"global":1710,"openGraph":1722,"softwareApplicationSchema":1726},[1598,1606,1617,1625],{"id":1599,"name":1600,"slug":1601,"formId":1602,"redirectUrl":1467,"firstStepTitle":1467,"firstStepText":1603,"lastStepTitle":1604,"lastStepText":1605,"lastStepCta":1475,"gtmEvent":1467,"segmentEvent":1467,"segmentLabel":1467,"segmentWhitelistedProperties":1467},"Tyv9unF3TiClSxQ9KwjbAw","VIP Calculator","calculator","c4a982a6-711d-45e3-bd5e-27ac2e884a2a","Déjanos tus datos para que nuestro equipo de ventas se ponga en contacto contigo. ","Gracias.","Nuestro equipo se pondrá en contacto con usted en breve.\n",{"id":1607,"name":1608,"slug":1609,"formId":1610,"redirectUrl":1611,"firstStepTitle":1612,"firstStepText":1613,"lastStepTitle":1467,"lastStepText":1467,"lastStepCta":1475,"gtmEvent":1467,"segmentEvent":1614,"segmentLabel":1615,"segmentWhitelistedProperties":1616},"P-P22GxNSiaBOtm4RTYigA","Watch video","watch-video","0f9353e4-df5e-4b0d-8930-9bbd27934367","https://app.livestorm.co/livestorm/livestorm-on-demand-demo/live?s=2574c038-50dc-426d-8b86-899841e6a5fa#/chat","¿Necesitas una *demostración de Livestorm*?","Deja tu información para programar una demostración con un experto en nuestro producto. Te mostraremos las características esenciales para ti y responderemos a tus preguntas..","Demo requested","video","firstname, lastname, email, phone, company, company_size, country",{"id":1618,"name":1619,"slug":1620,"formId":1621,"redirectUrl":1467,"firstStepTitle":1467,"firstStepText":1467,"lastStepTitle":1467,"lastStepText":1467,"lastStepCta":1475,"gtmEvent":1622,"segmentEvent":1623,"segmentLabel":1467,"segmentWhitelistedProperties":1624},"S8tsEc06S-aLSPRTFYhqkA","Offer","offer","17b15a49-a0eb-405a-860e-3609f523b17c","event.offerFormSubmitted","Offer form submitted","firstname, lastname, email, country, company, company_size",{"id":1626,"name":1627,"slug":1628,"formId":1629,"redirectUrl":1467,"firstStepTitle":1612,"firstStepText":1613,"lastStepTitle":1630,"lastStepText":1631,"lastStepCta":1632,"gtmEvent":1636,"segmentEvent":1614,"segmentLabel":1637,"segmentWhitelistedProperties":1616},"WFjns70TQg6BhSrndeLOuA","Demo","demo","860d36ce-8c02-4b68-b0d2-4b03632d8f7d","¡Gracias, nos pondremos en contacto *dentro de poco*!","Mientras tanto, puedes ver [nuestra demo a la carta](https://app.livestorm.co/livestorm/livestorm-vod-demonstracion-de-livestorm) y probar Livestorm gratis haciendo clic en el botón de abajo.",{"id":1633,"slot":1634,"slug":1635},"32390113","Probar Livestorm gratis","https://app.livestorm.co/#/signup","event.demoRequested","call",{"id":1639,"title":1467,"text":1467,"items":1640,"image":1641},"149231084",[],{"alt":1475,"height":1642,"url":1643,"width":1644},973,"https://livestorm.imgix.net/1127/1687954798-community.png",2160,{"id":1646,"demoOptionTitle":1647,"demoOptionText":1648,"offerSuccessTitle":1649,"offerSuccessText":1650,"offerSuccessCoMarketing":1651,"watchAVideoOptionTitle":1655,"watchAVideoOptionText":1656},"450462","Reservar una demo","Habla de nuestros planes Enterprise y Business con nuestro equipo de ventas","\u003Cp class=\"text-node\" data-pm-slice=\"1 1 []\">Gracias por tu descarga! \u003C/p>","Cree una cuenta gratuita en Livestorm para implementar su estrategia de marketing de webinars",{"alt":1475,"height":1652,"width":1653,"url":1654},528,686,"https://livestorm.imgix.net/1127/1615539956-cover-subscription.png","Ver un vídeo","Accede a un vídeo pregrabado de presentación del producto",{"id":1658,"activated":1556,"callToActionLink":1659,"callToActionText":1660,"message":1661},"45276300","https://livestorm.co/es/recursos/plantillas/webinar-plantillas-que-convierten?utm_source=livestorm&utm_medium=website_action&utm_campaign=plantillas-convierten&utm_content=website-banner","Descargar","Impulsa tus ventas tras un webinar: 3 plantillas outbound que convierten",{"id":1663,"plans":1664,"proPlan":1704},"V9bAFa_vSEODLNtPpDAspg",[1665,1671,1677,1683,1689,1694,1700],{"id":1666,"attendeeCount":1667,"pro":1668},"atLgrzYkQ0ilgv4zEgDG1w",400,{"id":1669,"pricePerAttendee":1670,"isActive":1556},"OwSul47XSyO59atVA2I1sw",2.5,{"id":1672,"attendeeCount":1673,"pro":1674},"a6sKMGE7TomqUX6WQlA97A",1000,{"id":1675,"pricePerAttendee":1676,"isActive":1556},"XeoodX0cSji0aOBXtnB7qQ",2.4,{"id":1678,"attendeeCount":1679,"pro":1680},"AgLLdpJyQWeTlJTcYaWdtQ",1500,{"id":1681,"pricePerAttendee":1682,"isActive":1556},"ezEaaW1jTsO53gBUR_yXlQ",2.3,{"id":1684,"attendeeCount":1685,"pro":1686},"AvuNuLTaSH2UXSf65LMHaQ",2500,{"id":1687,"pricePerAttendee":1688,"isActive":1556},"Ph4O4XmzSHSPCuYRG6zsZQ",2.15,{"id":1690,"attendeeCount":1533,"pro":1691},"f7hg9m86T8qKbRA77ZEwiQ",{"id":1692,"pricePerAttendee":1693,"isActive":1556},"dQIWzXh-RZ6cFWl3B5GfEg",2,{"id":1695,"attendeeCount":1696,"pro":1697},"R6enm88SQ7iSxP5Nw5BfXg",5000,{"id":1698,"pricePerAttendee":1693,"isActive":1699},"Pd3C-jI0Tn-t5kc0Mthh_g",false,{"id":1701,"attendeeCount":1535,"pro":1702},"Otchh0igRo6Gn7JOE52CKw",{"id":1703,"pricePerAttendee":1693,"isActive":1699},"cXHAXQQySNSoEkKgHChJGQ",{"id":1705,"name":1706},"GLJG7wUTTGG6INzWdeHVFg","Pro",{"id":1708,"title":1467,"text":1467,"quote":1475,"customers":1709},"146471708",[],{"id":1711,"bannerBrowserLanguageFR":1712,"bannerBrowserLanguageEN":1713,"bannerBrowserLanguageES":1714,"contactSales":1715,"ctaGetStartedForFree":1716,"ctaSkipToMainContent":1717,"ctaTryForFreeShort":1718,"ctaUpgradeNow":1719,"logo":1720},"44126","Consulter le site en français","Visit the website in english","Visite el sitio web en español","Contáctanos","Pruébelo gratis","Ir al contenido principal","Pruébelo ahora","Pasa al plan Pro",{"url":1721},"https://livestorm.imgix.net/1127/1633449106-logo-livestorm.png",{"id":1723,"image":1724},"HwyNSDcfTRWFrf1mrkwAeg",{"url":1725},"https://livestorm.imgix.net/1127/1725374787-website-og-image-es.jpg",{"@context":1727,"@type":1728,"name":1729,"applicationCategory":1730,"aggregateRating":1731,"offers":1737},"https://schema.org/","SoftwareApplication","Livestorm","CommunicationApplication",{"@context":1727,"@type":1732,"ratingValue":1733,"reviewCount":1734,"bestRating":1735,"worstRating":1736},"AggregateRating",8.8,1708,10,0,{"@context":1727,"@type":1738,"priceCurrency":1739,"lowPrice":1673,"highPrice":1740,"offeredBy":1741,"priceSpecification":1744},"AggregateOffer","EUR",8000,{"@context":1727,"@type":1742,"name":1729,"url":1743},"Organization","https://livestorm.co/",[1745,1749,1752,1755,1758],{"@context":1727,"@type":1746,"price":1673,"priceCurrency":1739,"name":1706,"eligibleQuantity":1747},"PriceSpecification",{"@context":1727,"@type":1748,"unitText":1667},"QuantitativeValue",{"@context":1727,"@type":1746,"price":1750,"priceCurrency":1739,"name":1706,"eligibleQuantity":1751},2400,{"@context":1727,"@type":1748,"unitText":1673},{"@context":1727,"@type":1746,"price":1753,"priceCurrency":1739,"name":1706,"eligibleQuantity":1754},3449.9999999999995,{"@context":1727,"@type":1748,"unitText":1679},{"@context":1727,"@type":1746,"price":1756,"priceCurrency":1739,"name":1706,"eligibleQuantity":1757},5375,{"@context":1727,"@type":1748,"unitText":1685},{"@context":1727,"@type":1746,"price":1740,"priceCurrency":1739,"name":1706,"eligibleQuantity":1759},{"@context":1727,"@type":1748,"unitText":1533},{"aiFeatures":1761,"componentGlobal":1768,"componentOnDemandDemo":1775,"customerService":1777,"enterprise":1784,"features":1796,"industries":1805,"integrations":1888,"navigation":1921,"products":2090,"teams":2129,"useCases":2152},{"id":1762,"icon":1763,"title":1766,"text":1767},"aVrM4tqORuqXkn8tL4L2pw",{"id":1764,"type":1765},"NT0NOjZXSk2x8784iuBcIQ","ai","Caracteristicas 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personalización avanzada y un cumplimiento de la legislación para todos los webinars de tu organización.",{"id":1797,"illustration":1798,"title":1803,"text":1804},"88764178",{"alt":1799,"height":1800,"url":1801,"width":1802},"Funcionalidades Livestorm",336,"https://livestorm.imgix.net/1127/1723021594-features.png",728,"Funcionalidades","Una visión detallada de todo lo que Livestorm te puede ofrecer.",[1806,1822,1836,1850,1863,1877],{"id":1807,"theme":1808,"icon":1811,"illustration":1814,"title":1819,"text":1820,"slug":1821},"23290379",{"id":1809,"color":1810},"141540555","winter-green",{"id":1812,"type":1813},"149338168","healthcare",{"alt":1815,"height":1816,"url":1817,"width":1818},"Livestorm Sanidad",1299,"https://livestorm.imgix.net/1127/1688997138-healthcare-v2.jpg",1860,"Sanidad","Ponte en contacto con profesionales sanitarios a distancia a través de eventos seguros en 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Hay una gran posibilidad de que necesites asesoría sobre cómo organizar un evento virtual para tu negocio o mejorar la página de destino de tu seminario web.\n\nLas conferencias virtuales son una excelente manera de promover tu trabajo y atraer a una audiencia más amplia. Crear un espacio de evento virtual para la comunicación en tiempo real con asistentes virtuales te permite entregar contenido valioso a tus clientes, mientras amplificas la voz y la visión de tu empresa, conoces a tu comunidad en línea y aprovechas todas las oportunidades de asociación de eventos.\n\nPor eso hemos elaborado varias guías completas para hacer que tu evento virtual sea un éxito. Además, recibirás una gran cantidad de ideas de promoción en redes sociales y eventos virtuales para tu negocio, incluyendo herramientas para la promoción de seminarios web y consejos para incorporar conferencias en video y asociaciones de eventos en tu estrategia de marketing.\n\nEcha un vistazo a siete ejemplos de asociaciones estratégicas que incluyen marketing de afiliados y asociaciones de distribución y prueba nuestras ideas de contenido para marketing de eventos en redes sociales y marketing de asociaciones para aumentar tus métricas en redes sociales. Pero primero, es posible que te estés preguntando cómo fomentar la participación en reuniones virtuales o cómo realizar un evento interactivo. ¡Podemos decirte cómo organizar eventos virtuales atractivos! Y si te preguntas \"¿qué es un seminario web?\" antes de siquiera empezar con el marketing en línea de seminarios web, ¡eso también está bien! Estas publicaciones responden a todas tus preguntas, incluso a las más simples.","Obtén ideas para eventos virtuales y eleva tu estrategia de marketing con eventos interactivos, asociaciones de eventos y promoción de eventos en redes sociales.",{"id":2488,"alternativeVersions":2489,"_locales":2498,"fillerTextTitle":2499,"fillerTextText":2500,"name":2501,"seoDescription":2502,"slug":2495},"120138866",[2490,2492,2494,2496],{"locale":1453,"value":2491},"fernbestimmung",{"locale":1456,"value":2493},"remote-communication",{"locale":1459,"value":2495},"comunicacion-remota",{"locale":1462,"value":2497},"travail-hybride",[1456,1462,1459,1453],"Cómo mejorar la comunicación remota","Cualquier propietario de negocio, representante de ventas o freelancer debería saber cómo aprovechar el compromiso a través de video para la comunicación empresarial. La mayoría de los empleados quieren trabajar en un modelo híbrido y los posibles clientes e inversores prefieren conectarse a través de reuniones virtuales o chats en línea en lugar de gastar tiempo y dinero en viajes excesivos.\n\nUna plataforma sólida de compromiso por video puede hacer maravillas para la comunicación remota de cualquier tipo, ya sean freelancers, profesores o incluso abogados. Tal vez seas un abogado y quieras saber cómo llevar a cabo citaciones judiciales a través de videollamadas. Aquí encontrarás respuestas.\n\n¿No estás seguro de qué es realmente el compromiso por video? ¡Livestorm puede ayudar! Disponemos de muchos recursos para ayudarte a aprovechar el chat por video y aumentar el compromiso de los interesados al comunicarte de forma remota. También cubriremos lo básico: desde entender qué es la conferencia web y configurar un seminario web automatizado, hasta conocer los beneficios de utilizar una plataforma de compromiso por video en el lugar de trabajo y elegir el software adecuado para tu embudo de ventas y marketing.\n\nLas videollamadas son mucho más personales que las llamadas en conferencia sin video, así que es la única manera de avanzar si deseas elevar tu estrategia de comunicación remota. Ya sea grabando un seminario web a la carta o aprovechando al máximo características de compromiso como el compartir pantalla, preguntas y respuestas en vivo, encuestas en línea o sondeos en línea—podemos ayudarte a introducir el compromiso por video en tus estrategias de comunicación internas y externas.","Comunicación remota","Mejora la comunicación remota en tu organización y compromete a los interesados gracias a estas guías y recursos de videoconferencia.",[2504,2509,2514,2518,2524,2529,2536],{"id":2505,"color":2506,"cta":1770,"icon":2507,"name":2508},"49773456","green",{"id":1972,"name":1973},"Guías",{"id":2510,"color":2511,"cta":1770,"icon":2512,"name":2513},"50968129","grey-blue",{"id":2027,"name":2028},"Cuestionario",{"id":2515,"color":1854,"cta":1660,"icon":2516,"name":2517},"23823619",{"id":1869,"name":1870},"Libros electrónicos",{"id":2519,"color":2520,"cta":2521,"icon":2522,"name":2523},"23823620","pale-blue","Ver",{"id":2051,"name":2052},"Seminarios en línea",{"id":2525,"color":2526,"cta":1660,"icon":2527,"name":2528},"23823627","pale-red",{"id":1979,"name":1980},"Informes",{"id":2530,"color":2531,"cta":1770,"icon":2532,"name":2535},"23823628","skin-tone",{"id":2533,"name":2534},"149338189","registration-page","Plantillas",{"id":2537,"color":2531,"cta":1467,"icon":2538,"name":1467},"Z3lqfbFHRmqvQYFEAH31wg",{"id":2072,"name":2073},{"id":2540,"reviews":2541,"hoverText":2542,"customers":2543,"text":2596},"40110222","4.7 estrellas - *1000+* opiniones","Basado en reseñas de G2 y Capterra",[2544,2551,2556,2561,2566,2571,2576,2581,2586,2591],{"id":2545,"name":2546,"logoColor":2547},"341929","Intercom",{"height":2548,"url":2549,"width":2550},192,"https://livestorm.imgix.net/1127/1594043698-intercom-logo-3x.png",432,{"id":2552,"name":2553,"logoColor":2554},"121803807","Lenovo",{"height":2548,"url":2555,"width":2550},"https://livestorm.imgix.net/1127/1654067330-lenovo.png",{"id":2557,"name":2558,"logoColor":2559},"114522991","Fira Barcelona",{"height":2548,"url":2560,"width":2550},"https://livestorm.imgix.net/1127/1646738338-fira_barcelona.png",{"id":2562,"name":2563,"logoColor":2564},"121804001","Zalando",{"height":2548,"url":2565,"width":2550},"https://livestorm.imgix.net/1127/1654067682-zalando.png",{"id":2567,"name":2568,"logoColor":2569},"50195","Pipedrive",{"height":2548,"url":2570,"width":2550},"https://livestorm.imgix.net/1127/1594046945-pipedrive-logo-3x.png",{"id":2572,"name":2573,"logoColor":2574},"121803820","Sumup",{"height":2548,"url":2575,"width":2550},"https://livestorm.imgix.net/1127/1654067374-sumup.png",{"id":2577,"name":2578,"logoColor":2579},"22911658","Dolby Laboratories",{"height":2548,"url":2580,"width":2550},"https://livestorm.imgix.net/1127/1614596295-dolby-logo.png",{"id":2582,"name":2583,"logoColor":2584},"122640722","Grupo Anaya",{"height":2548,"url":2585,"width":2550},"https://livestorm.imgix.net/1127/1657533316-anaya.png",{"id":2587,"name":2588,"logoColor":2589},"4701949","Verizon",{"height":2548,"url":2590,"width":2550},"https://livestorm.imgix.net/1127/1624030769-verizon.png",{"id":2592,"name":2593,"logoColor":2594},"121803828","Notion",{"height":2548,"url":2595,"width":2550},"https://livestorm.imgix.net/1127/1654067416-notion.png","Más de 5.000 empresas confían en Livestorm para crear sus eventos online",{"id":1711,"ctaUpgradeNow":1719,"ctaGetStartedForFree":1716,"ctaGetDemo":1769,"keyTakeaways":2598,"minRead":2599,"noCreditCard":2600,"noInstall":2601,"readTheCustomerStory":2602},"Principales conclusiones","minutos de lectura","No se necesita tarjeta de crédito","No requiere instalación","Leer la historia",{"icon":2604,"tag":2609,"title":2610},{"id":2605,"alt":2606,"height":2607,"url":2608,"width":2607},"44099867","Icono de correo con elementos tecnológicos.",462,"https://livestorm.imgix.net/1127/1646661361-group-1620.png","Boletín informativo","Mantente en contacto con las noticias y actualizaciones de Livestorm.",{"id":2612,"patternDesktop":2613,"patternMobile":2617},"45942577",{"id":2614,"height":1652,"url":2615,"width":2616},"18922693","https://livestorm.imgix.net/1127/1625470359-pattern-desktop-3x.jpg",2377,{"id":2618,"height":2619,"url":2620,"width":2621},"18922694",804,"https://livestorm.imgix.net/1127/1625470367-pattern-mobile-3x.jpg",1030,{"id":1723,"trackingBreadcrumbTitle":2623},"Home",{"id":2625,"about":2626,"aboutTheAuthor":2627,"authorBlockTitle":2628,"featuredAuthor":2629,"descriptionSeo":2643,"emptySearchIcon":2644,"emptySearchTitle":2650,"emptySearchText":2651,"featuredArticles":2652,"featuredArticles1Title":2716,"featuredArticles2Title":2717,"featuredArticles2":2718,"featuredGuide":2776,"headerBackground":2777,"headerBackgroundMobile":2783,"headerAllCategories":2789,"headerBrowseByCategories":2790,"headerFeaturedOffer":1475,"headerFeaturedOfferImage":1475,"headerFeaturedArticle":2791,"headerPlaceholderSearch":2795,"latestNewsTitle":2796,"latestNewsText":2797,"postsFrom":2798,"publishedOn":2799,"readMore":2800,"relatedArticles":2801,"searchPlaceholderOpenResearch":2802,"searchResultFor":2803,"surFooterTitle":2804,"tableOfContent":2805,"title":2806,"titleSeo":2807,"titleSeoAuthor":2808,"titleSeoCategory":2809,"trackingBreadcrumbTitle":1954,"updatedOn":2810,"writtenBy":2811},"43902","Acerca de","Sobre el autor","Escritores destacados",[2630,2633],{"id":1477,"avatar":2631,"name":1482,"jobTitle":1481,"slug":1484},{"id":1479,"alt":2632,"height":1673,"url":1480,"width":1673},"Sonrisa de mujer con fondo azul.",{"id":2634,"avatar":2635,"name":2640,"jobTitle":2641,"slug":2642},"1530221",{"id":2636,"alt":2637,"height":2638,"url":2639,"width":2638},"46385968","Retrato de una mujer sonriente.",720,"https://livestorm.imgix.net/1127/1650542390-pp-molly-hocutt_720.jpeg","Molly Hocutt","Gestor de Contenidos","molly-hocutt","Mantente al tanto de las cosas con nuestros artículos en profundidad sobre el compromiso en video. Aprende más sobre videoconferencias, eventos virtuales, reuniones virtuales, seminarios web y más.",{"id":2645,"alt":2646,"height":2647,"url":2648,"width":2649},"41871987","Icono de documento con una cruz.",570,"https://livestorm.imgix.net/1127/1644934630-empty-state.png",490,"Lo siento, no pudimos encontrar resultados para tu búsqueda sobre","Por favor, intenta buscar con otros términos.",[2653,2669,2684,2700],{"id":2654,"_firstPublishedAt":2655,"_updatedAt":2656,"blogPostCategory":2657,"coverImage":1475,"coverWithImgix":2659,"date":2665,"slug":2666,"subtitle":2667,"title":2668},"109010834","2022-02-28T15:26:44+01:00","2026-04-03T15:46:00+02:00",[2658],{"id":2488,"name":2501,"slug":2495},{"id":2660,"alt":2661,"height":2662,"url":2663,"width":2664},"42122417","Reunión virtual entre cuatro personas.",3965,"https://livestorm.imgix.net/1127/1645118312-pexels-anna-shvets-4226140.jpg",5948,"2025-02-19","software-de-videoconferencia-mas-seguro","Consigue la mayor protección posible contra amenazas cibernéticas con un software de videoconferencias seguro. Descubre algunos consejos para mejorar la privacidad y la seguridad de las reuniones online.","Las 5 aplicaciones de software de videoconferencia más seguras",{"id":2670,"_firstPublishedAt":2671,"_updatedAt":2672,"blogPostCategory":2673,"coverImage":1475,"coverWithImgix":2675,"date":2680,"slug":2681,"subtitle":2682,"title":2683},"66159372","2021-10-18T17:31:19+02:00","2026-04-03T15:45:57+02:00",[2674],{"id":1470,"name":1471,"slug":1472},{"id":2676,"alt":2677,"height":2678,"url":2679,"width":1511},"27627136","Micrófono sobre una laptop y audífonos verdes.",823,"https://livestorm.imgix.net/1127/1634562861-test-webcam-or-microphone.jpg","2025-01-24","prueba-camara-microfono","Prueba tu cam y tu micrófono antes de hacer un evento en directo para asegurarte de que te escuchen y te vean lo mejor posible. Aquí te enseñamos cómo hacerlo con estos simples pasos.","Cómo probar el micrófono y la cámara: 7 maneras de probarlos",{"id":2685,"_firstPublishedAt":2686,"_updatedAt":2687,"blogPostCategory":2688,"coverImage":1475,"coverWithImgix":2690,"date":2696,"slug":2697,"subtitle":2698,"title":2699},"121066206","2022-05-02T14:40:18+02:00","2026-04-03T15:50:04+02:00",[2689],{"id":2488,"name":2501,"slug":2495},{"id":2691,"alt":2692,"height":2693,"url":2694,"width":2695},"46298941","Reunión virtual en una tablet sobre una mesa.",1536,"https://livestorm.imgix.net/1127/1649727908-surface-hjgav1qjhs0-unsplash.jpg",1920,"2024-12-19","mejores-alternativas-a-zoom","Zoom es una herramienta muy popular, ¿pero es la más adecuada para ti? Descubre nueve increíbles alternativas a Zoom y elige la mejor herramienta de videoconferencias para tu equipo.","9 de las mejores alternativas y competidores de Zoom en 2026",{"id":2701,"_firstPublishedAt":2702,"_updatedAt":2703,"blogPostCategory":2704,"coverImage":1475,"coverWithImgix":2706,"date":2712,"slug":2713,"subtitle":2714,"title":2715},"122724484","2022-08-16T09:00:00+02:00","2026-04-03T15:49:57+02:00",[2705],{"id":2488,"name":2501,"slug":2495},{"id":2707,"alt":2708,"height":2709,"url":2710,"width":2711},"47308260","10 mejores micrófonos para conferencias en 2025",855,"https://livestorm.imgix.net/1127/1657811155-7-best-microphones-for-video-conferencing-the-2022-winners.jpg",1279,"2024-12-12","mejores-microfonos-conferencias-virtuales","Utiliza nuestra guía de los 10 mejores micrófonos para videoconferencias para mejorar tu presencia online, comunicar tu mensaje con claridad e impresionar a los participantes.","Los 10 mejores micrófonos para conferencias y reuniones online","Artículos destacados","Selección del editor",[2719,2734,2747,2760],{"id":2720,"_firstPublishedAt":2721,"_updatedAt":2722,"blogPostCategory":2723,"coverImage":1475,"coverWithImgix":2725,"date":2730,"slug":2731,"subtitle":2732,"title":2733},"146401993","2023-02-20T17:00:10+01:00","2026-04-03T15:50:34+02:00",[2724],{"id":1470,"name":1471,"slug":1472},{"id":2726,"alt":2727,"height":2728,"url":2729,"width":1511},"49156357","Hombre sonriendo y dando un pulgar arriba.",862,"https://livestorm.imgix.net/1127/1675974636-how-to-host-a-successful-webinar.jpg","2025-03-12","anfitrion-webinar","Descubre cómo organizar un webinar perfecto con estos consejos de Livestorm. Aprende a preparar, presentar y concluir una sesión webinar ideal.","Cómo organizar un webinar perfecto: guía completa",{"id":2735,"_firstPublishedAt":2736,"_updatedAt":2737,"blogPostCategory":2738,"coverImage":1475,"coverWithImgix":2740,"date":2712,"slug":2744,"subtitle":2745,"title":2746},"D2YRFWS2THaCl83t4-9Gng","2024-01-10T09:40:07+01:00","2026-04-03T15:48:31+02:00",[2739],{"id":1470,"name":1471,"slug":1472},{"id":2741,"alt":2742,"height":1553,"url":2743,"width":1555},"BND5ymC_SPil2GNF220k2w","Interacción en redes sociales con emojis.","https://livestorm.imgix.net/1127/1702418171-social-media-event-promotion.jpg","promocion-de-eventos-en-redes-sociales","Aprende a promocionar un evento en redes sociales. Diseña una estrategia de promoción de eventos que se dirija al público adecuado, genere expectativas y aumente la asistencia.","21 consejos de expertos para promocionar eventos en redes sociales",{"id":2748,"_firstPublishedAt":2749,"_updatedAt":2750,"blogPostCategory":2751,"coverImage":1475,"coverWithImgix":2753,"date":2712,"slug":2757,"subtitle":2758,"title":2759},"A-AKoE69RdaeteTJXCw5KQ","2023-12-20T14:47:49+01:00","2026-04-03T15:45:21+02:00",[2752],{"id":1470,"name":1471,"slug":1472},{"id":2754,"alt":2755,"height":1553,"url":2756,"width":1555},"Io8oixE-Qqyo8CSk0qBSHQ","Mujer sonriendo en videollamada.","https://livestorm.imgix.net/1127/1702650833-what-is-a-summit.jpg","que-es-una-cumbre","Prepara una cumbre virtual con ayuda de nuestra guía de 15 pasos. \nSolicita consejos para realizar o producir eventos on-line, desde la estrategia inicial hasta la revisión posterior.\n\n","¿Qué es una cumbre (Summit)? Cómo organizar una: guía de 15 pasos para su preparación.",{"id":2761,"_firstPublishedAt":2762,"_updatedAt":2763,"blogPostCategory":2764,"coverImage":1475,"coverWithImgix":2767,"date":2772,"slug":2773,"subtitle":2774,"title":2775},"148466663","2023-06-05T09:51:46+02:00","2026-04-03T15:45:32+02:00",[2765,2766],{"id":1470,"name":1471,"slug":1472},{"id":2488,"name":2501,"slug":2495},{"id":2768,"alt":2769,"height":2770,"url":2771,"width":2695},"49647096","Hombre participando en videollamada en casa.",1281,"https://livestorm.imgix.net/1127/1683913346-10-best-pre-recorded-webinar-platforms-to-help-you-scale.jpg","2024-11-19","plataformas-de-webinars-pregrabados","Descubre las mejores plataformas de webinars pregrabados para ofrecer contenido on demand, generar leads e interacción con los asistentes y aumentar conversiones.","Las 10 mejores plataformas de webinars pregrabados para ayudarte a crecer",[],{"id":2778,"alt":2779,"height":2780,"url":2781,"width":2782},"44198328","Sala moderna y minimalista en tonos blancos.",2304,"https://livestorm.imgix.net/1127/1646727566-bg-header-blog.jpg",7680,{"id":2784,"alt":2785,"height":2786,"url":2787,"width":2788},"45507869","Sillón blanco en ambiente minimalista.",1141,"https://livestorm.imgix.net/1127/1647508886-20220303_05-2.png",1125,"Todas las categorías","o navega por categorías",{"id":2720,"_firstPublishedAt":2721,"_updatedAt":2722,"blogPostCategory":2792,"coverImage":1475,"coverWithImgix":2794,"date":2730,"slug":2731,"subtitle":2732,"title":2733},[2793],{"id":1470,"name":1471,"slug":1472},{"id":2726,"alt":2727,"height":2728,"url":2729,"width":1511},"Buscar","Últimos artículos","Mantente al tanto navegando por nuestros artículos más recientes. Descubre los últimos consejos y tendencias en videoconferencias, eventos virtuales, reuniones virtuales, seminarios web y más.","Publicaciones de","Publicado en","Leer más","Artículos relacionados","Buscar un artículo","Resultados de búsqueda para","Aprende más sobre el compromiso de video con nuestros guías detalladas.","Tabla de contenido","Blog de Livestorm","Blog de Livestorm - Consejos y tendencias sobre el compromiso a través del video","Artículos escritos por %{authorName}","Artículos sobre %{categoryName}","Actualizado el","Escrito por",{"id":1450,"alternativeVersions":2813,"_locales":2818,"_publishedAt":1465,"_updatedAt":1466,"trackName":1467,"trackingBreadcrumbTitle":1467,"blogPostCategory":2819,"blogPostAuthor":2822,"cluster":2824,"content":2825,"coverImage":1475,"coverWithImgix":2843,"bottomContentOffer":1556,"date":1557,"headerCta":1556,"inlineContentCard":1556,"inlineTextCta":1556,"relatedArticles":2844,"relatedPillarPage":1556,"seoDescription":1559,"sidebarContentCard":1556,"structuredData":2845,"subtitle":1572,"title":1573,"slug":1460,"takeaways":2850},[2814,2815,2816,2817],{"locale":1453,"value":1454},{"locale":1456,"value":1457},{"locale":1459,"value":1460},{"locale":1462,"value":1463},[1456,1462,1459,1453],[2820,2821],{"id":1470,"name":1471,"slug":1472},{"id":1474,"name":1467,"slug":1475},{"id":1477,"avatar":2823,"jobTitle":1481,"name":1482,"shortDescription":1483,"slug":1484},{"id":1479,"url":1480},{"id":1486,"bottomContentCardCtaTitle":1467,"bottomContentCardText":1467,"bottomContentCardTitle":1467,"displayCustomerLogoSection":1475,"headerCtaText":1467,"headerCtaCtaTitle":1467,"inlineContentCardCtaTitle":1467,"inlineContentCardCtaLink":1467,"inlineContentCardImage":1475,"inlineContentCardTag":1467,"inlineContentCardTitle":1467,"inlineContentCardText":1467,"pushCover":1475,"pushCtaLink":1467,"pushCtaTitle":1467,"pushTag":1467,"pushTitle":1467,"relatedContentOffer":1475,"relatedPillarPage":1475,"relatedPillarPageTitleOfTheBlock":1467,"textBasedInlineCtaText":1467,"title":1467,"urlForTheCta":1467,"withoutContentOffer":1475},[2826,2827,2829,2830,2832,2833,2834,2835,2836,2837,2839,2840,2842],{"id":1489,"__typename":1490,"text":1491},{"id":1493,"__typename":1494,"image":2828},{"id":1496,"alt":1497,"height":1498,"url":1499,"width":1500},{"id":1502,"__typename":1490,"text":1503},{"id":1505,"__typename":1494,"image":2831},{"id":1507,"alt":1508,"height":1509,"url":1510,"width":1511},{"id":1513,"__typename":1490,"text":1514},{"id":1516,"__typename":1517,"text":1518},{"id":1520,"__typename":1490,"text":1521},{"id":1523,"__typename":1517,"text":1524},{"id":1526,"__typename":1490,"text":1527},{"id":1529,"__typename":1494,"image":2838},{"id":1531,"alt":1532,"height":1533,"url":1534,"width":1535},{"id":1537,"__typename":1490,"text":1538},{"id":1540,"__typename":1494,"image":2841},{"id":1542,"alt":1543,"height":1544,"url":1545,"width":1546},{"id":1548,"__typename":1490,"text":1549},{"id":1551,"alt":1552,"height":1553,"url":1554,"width":1555},[],[2846],{"id":1562,"contentData":2847},{"@context":1564,"@type":1565,"mainEntity":2848},{"@type":1567,"name":1568,"acceptedAnswer":2849},{"@type":1570,"text":1571},[],[2852,2861,2870,2873,2876,2879],{"id":2853,"coverImage":2854,"slug":2858,"tag":2859,"title":2860},"EecFgpdTSEyLCddvpzbhUA",{"id":2855,"alt":2856,"height":1553,"url":2857,"width":1555},"HXtkRnruTRSbWWvV_sQJEw","Orador en charla ante una audiencia","https://livestorm.imgix.net/1127/1700619473-symposium-vs-conference.jpg","como-encontrar-ponente-principal",{"link":1472,"name":1471},"Cómo encontrar ponentes principales para eventos virtuales o híbridos",{"id":2862,"coverImage":2863,"slug":2867,"tag":2868,"title":2869},"142926121",{"id":2864,"alt":2865,"height":1509,"url":2866,"width":1511},"48630778","Mujer sonriendo trabajando en portátil","https://livestorm.imgix.net/1127/1666636145-how-to-record-a-webinar-guide-for-hosts-and-attendees.jpg","como-grabar-webinars",{"link":1472,"name":1471},"Cómo grabar un webinar: guía para anfitriones y asistentes",{"id":2720,"coverImage":2871,"slug":2731,"tag":2872,"title":2733},{"id":2726,"alt":2727,"height":2728,"url":2729,"width":1511},{"link":1472,"name":1471},{"id":2685,"coverImage":2874,"slug":2697,"tag":2875,"title":2699},{"id":2691,"alt":2692,"height":2693,"url":2694,"width":2695},{"link":2495,"name":2501},{"id":2701,"coverImage":2877,"slug":2713,"tag":2878,"title":2715},{"id":2707,"alt":2708,"height":2709,"url":2710,"width":2711},{"link":2495,"name":2501},{"id":2880,"coverImage":2881,"slug":2885,"tag":2886,"title":2887},"f0rip2ZFQIqJngFiilCV5Q",{"id":2882,"alt":2883,"height":1553,"url":2884,"width":1555},"cWLx2BY5TJut8teKvJjsyg","Mujer trabajando en laptop en oficina moderna","https://livestorm.imgix.net/1127/1729514482-repurpose-content.jpg","reutilizar-contenido",{"link":1472,"name":1471},"14 formas de reutilizar contenido para llegar a más gente"]