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Senior de Crecimiento","Brillixa Herdhiana","Brillixa se unió a Livestorm como Gerente de Crecimiento en 2021. Su experiencia le permite contribuir al crecimiento del negocio a través de la generación de leads a partir de anuncios y canales orgánicos.","brillixa-herdhiana",{"id":1480,"bottomContentCardCtaTitle":1481,"bottomContentCardText":1482,"bottomContentCardTitle":1483,"displayCustomerLogoSection":1484,"headerCtaText":1485,"headerCtaCtaTitle":1481,"inlineContentCardCtaTitle":1464,"inlineContentCardCtaLink":1464,"inlineContentCardImage":1486,"inlineContentCardTag":1464,"inlineContentCardTitle":1464,"inlineContentCardText":1464,"pushCover":1486,"pushCtaLink":1464,"pushCtaTitle":1464,"pushTag":1464,"pushTitle":1464,"relatedContentOffer":1486,"relatedPillarPage":1486,"relatedPillarPageTitleOfTheBlock":1487,"textBasedInlineCtaText":1488,"title":1489,"urlForTheCta":1464,"withoutContentOffer":1484},"117954931","Descárgalo ahora","Lee este Ebook para aumentar la tasa de asistencia a tu seminario web y generar clientes potenciales.","Aumentar la asistencia al webinar",false,"Impulsa las inscripciones a webinars con este Ebook de promoción de webinars.",null,"Aprende más sobre el tema","Descarga el Ebook para aprender cómo aumentar las inscripciones a los seminarios web.","Mejores prácticas para webinars",[1491,1495,1504,1507,1514,1517,1522,1525,1532,1535,1539],{"id":1492,"__typename":1493,"text":1494},"WNHue8KyR06fTo87_AUAQQ","TextRecord","Estás a 20 minutos de tu demo de producto en un webinar cuando notas que el número de asistentes empieza a bajar. El chat se queda en silencio. Los prospectos a los que tu equipo dedicó semanas ahora están distraídos o multitarea durante tu presentación. Y tu narrativa, cuidadosamente preparada, no está teniendo el impacto esperado.\n\nHablar en público es un reto en cualquier contexto. Pero las presentaciones virtuales lo son aún más, sobre todo cuando no puedes conectar con tu audiencia cara a cara. En esta guía descubrirás consejos prácticos para hablar en público con más persuasión — y convertir tus webinars en verdaderas oportunidades de negocio.\n\n**Puntos clave:**\n\n\n\n* Usa el storytelling y la regla de tres para que tu mensaje sea más memorable y convincente.\n* Tu presencia virtual —cámara, iluminación, ritmo y lenguaje corporal— es tan importante como lo que dices.\n* No se trata de evitar errores, sino de saber gestionarlos: eso refuerza tu credibilidad.\n\n\n## **10 consejos para hablar en público y captar a tu audiencia en webinars**\n\nUsa estos consejos para mejorar tus [habilidades de hablar en público](https://livestorm.co/blog/public-speaking), aumentar tu confianza y lograr que tu próximo webinar sea un éxito.\n\n\n### **1. Conoce a tu audiencia antes de empezar**\n\nLas audiencias B2B se apuntan a [webinars](https://livestorm.co/resources/guides/what-is-a-webinar) para resolver problemas específicos o acceder a datos exclusivos, *no* para escuchar reseñas generales de la industria. Antes de tu evento, conoce a tus espectadores para poder adaptar tu enfoque:\n\n\n\n* Investiga los principales retos de tu audiencia.\n* Analiza qué herramientas y soluciones ya utilizan.\n* Identifica las tendencias que están impactando su trabajo.\n\nCon esta información, podrás adaptar tu mensaje y hacerlo realmente relevante. Cuando tu contenido conecta, generar confianza es mucho más fácil — y también persuadir.\n\n\n### **2. Usa el storytelling para generar impacto**\n\nLos datos aportan credibilidad, pero las historias generan impacto. Por sí solas, las estadísticas rara vez motivan a la acción. Transforma cifras y resultados en historias claras y cercanas, con las que tu audiencia pueda identificarse.",{"id":1496,"__typename":1497,"image":1498},"VvrFVrQDSpq-lXdroxeQVw","ImageRecord",{"id":1499,"alt":1500,"height":1501,"url":1502,"width":1503},"42994169","TBD",4000,"https://livestorm.imgix.net/1127/1645709258-pexels-mikhail-nilov-7582783.jpg",6000,{"id":1505,"__typename":1493,"text":1506},"ImfrVrD8RkKnPmKK8-X-8g","Es muy probable que tu audiencia olvide cifras y datos poco después de terminar el webinar. Pero las historias permanecen [las personas recuerdan historias hasta 22 veces más] (https://womensleadership.stanford.edu/node/796/harnessing-power-stories) que los datos aislados.\n\n\nUtiliza esta estructura de storytelling para crear relatos que realmente conecten:\n\n\n\n*Empieza con una persona con la que tu audiencia pueda identificarse y que enfrente un problema real\n*Muestra cómo las soluciones habituales no funcionaron — deja que tu audiencia se vea reflejada\n*Revela qué fue lo que finalmente funcionó — por ejemplo, tu producto o enfoque\n\nAquí tienes un ejemplo: “El mes pasado, una directora de marketing de una empresa SaaS me contó que estaba invirtiendo 50.000 $ al mes en publicidad sin obtener resultados. Probó de todo: nuevas agencias, distintas plataformas, incluso contrató especialistas. Nada funcionó.\nHoy te voy a mostrar el sistema de tres pasos que utilizó para reducir su coste de adquisición en un 40 % y duplicar los leads cualificados.”\n\n\n### **3. Estructura tu contenido en tres partes**\n\nHaz tu presentación memorable estructurándola teniendo en cuenta la [regla de tres](https://www.microsoft.com/en-us/microsoft-365-life-hacks/writing/what-is-rule-of-three). El cerebro humano está diseñado para reconocer patrones, y los elementos organizados en grupos de tres suelen ser más eficaces.\n\nPuedes aplicar la regla de tres de varias maneras:\n\n\n\n* Presentar tres ideas principales\n* Dar tres ejemplos o casos por cada punto\n* Cerrar con tres acciones concretas\n\nPara planificar qué decir, usa el [generador de guiones de Livestorm](https://livestorm.co/tools/script-generator). Introduce un tema y una descripción, ajusta el nivel de conocimiento de la audiencia y el tono de voz. Luego, afínalo para hacerlo tuyo.",{"id":1508,"__typename":1497,"image":1509},"d-oyMLXESOOUnfBC2TzMew",{"id":1510,"alt":1500,"height":1511,"url":1512,"width":1513},"CTyHPOgWQRaiAxFf2BVH-w",1271,"https://livestorm.imgix.net/1127/1754428857-livestorm-video-script.png",1600,{"id":1515,"__typename":1493,"text":1516},"LNJWLl3kSeKAUvD5XtZ3FQ","Para que el material cale, incluye elementos visuales en tu PowerPoint. Resalta los tres pasos, ejemplos o conceptos para que los espectadores puedan verlos y recordarlos.\n\n\n### **4. Controla tu voz y tu ritmo al hablar**\n\nCuando estás nervioso, es fácil empezar a hablar demasiado rápido. Pero cuanto mayor es la velocidad, más difícil será que tu audiencia te siga o conecte con lo que estás diciendo.\n\nIntenta hablar un poco más despacio que en una conversación normal. Así das espacio para que la información se procese. Utiliza pausas estratégicas antes y después de los puntos clave para que realmente se asienten.\n\nEvita un tono monótono, que puede hacer que pierdas la atención. En su lugar, varía la entonación y enfatiza palabras o ideas importantes.\n\nPara una calidad de audio óptima, usa auriculares con micrófono o un micrófono externo. Para evitar problemas de audio durante el evento, [prueba tu micrófono](https://livestorm.co/tools/microphone-test) con antelación. Comprueba si hay eco o ruido de fondo que puedan distraer de tu mensaje.\n\n\n### **5. Cuida tu presencia frente a la cámara**\n\nHablar bien no es solo cuestión de contenido. También importa cómo te ven.\n\n[Buena iluminación](https://livestorm.co/blog/best-lights-for-video-conferencing) es esencial para webinars y [eventos virtuales](https://livestorm.co/resources/guides/what-is-a-virtual-event). Colócate frente a una ventana para aprovechar la luz natural o invierte en una luz anular. Evita tener una fuente de luz intensa detrás de ti, ya que puede dificultar que se vea tu rostro.\n\nPara un discurso o presentación virtual, el ángulo de la cámara también importa. Sitúa la cámara web a la altura de los ojos; evita que apunte hacia arriba a tu rostro o hacia abajo a la parte superior de tu cabeza.\n\nPara establecer contacto visual con los espectadores, mira al objetivo de la cámara, no a las caras en tu pantalla. Si eso te resulta extraño, coloca una nota adhesiva junto a la cámara para recordarte dónde mirar.\n\nAprovecha el lenguaje corporal. Mantén una postura adecuada, usa expresiones faciales animadas y limita los gestos al encuadre de la cámara para que los espectadores puedan verlos.\n\n\n### **6. Practica en voz alta **\n\nSer buen orador o [presentador de webinar](https://livestorm.co/resources/guides/what-is-a-webinar) implica más que conocer el contenido que compartes. También necesitas saber cómo transmitirlo con éxito.",{"id":1518,"__typename":1497,"image":1519},"AEUqBqy9TnGkfukS2_AeUw",{"id":1520,"alt":1500,"height":1501,"url":1521,"width":1503},"42719857","https://livestorm.imgix.net/1127/1645552360-pexels-andrea-piacquadio-3762940.jpg",{"id":1523,"__typename":1493,"text":1524},"BVCUdGYcSWeRVZ3T64oILw","Practicar tu presentación en voz alta puede ayudarte a sentirte más seguro, tanto si tienes miedo a hablar en público como si no. Aunque siempre puedes practicar por tu cuenta, un ensayo general o [webinar dry run](https://livestorm.co/blog/webinar-dry-run) puede ser más eficaz.\n\nCon un ensayo, tienes la oportunidad de practicar tu intervención y trabajar en tus habilidades de presentación. Pero también puedes probar el [software para webinar](https://livestorm.co/webinar-software) y asegurarte de que te sientes cómodo con tu configuración virtual.\n\nLivestorm facilita la planificación de sesiones de práctica con los demás ponentes y moderadores antes del gran evento. Estas sesiones también son excelentes oportunidades para [probar tu webcam](https://livestorm.co/tools/webcam-test) y el micrófono, y para comprobar que tus notas de ponente realmente te ayudan a ofrecer la charla que quieres dar.\n\n\n### **7. Ponte en la mentalidad adecuada**\n\nLas sesiones de práctica pueden ayudarte a sentirte seguro en los días o semanas previos al evento. Pero el día del webinar, Pauline Mura, Senior Marketing Partnerships Manager de Livestorm, recomienda dar algunos pasos importantes para ponerse en la mentalidad correcta.\n\n“Antes de una presentación, me aseguro de tenerlo todo listo: el portátil cargado y la cámara funcionando. Me conecto media hora o 15 minutos antes, solo para verificar que todo funciona correctamente en el plano técnico.”\n\nAdemás, Pauline medita y usa técnicas de respiración para generar energía y calmar los nervios. “También creo que proyectarse funciona de verdad”, comparte. “Cuando piensas en una situación en la que estás completamente confiado y te imaginas que el webinar va bien y el público participa, eso te ayuda a convertirte en una persona segura frente a tu audiencia.”\n\n\n### **8. Prepárate para preguntas difíciles para demostrar credibilidad bajo presión**\n\nLas [sesiones de preguntas y respuestas](https://livestorm.co/use-cases/live-qas) suelen ser el momento en que la gente decide si confía en ti lo suficiente como para dar el siguiente paso. Además de tener buenas respuestas, es importante poder abordar sus preocupaciones reales.\n\nUna forma de manejar preguntas difíciles es desarrollar una experiencia profunda en el tema. De este modo, podrás recurrir a tu trayectoria y responder con confianza.\n\nOtra opción es practicar las respuestas a objeciones comunes. Consulta con tu equipo de ventas y crea una lista de preguntas frecuentes y objeciones para poder planificar las respuestas.\n\nCuando te enfrentes a una pregunta especialmente difícil, di que no lo sabes —y comenta al miembro de la audiencia qué harás para obtener la respuesta. Por ejemplo, podrías decir: “Esa es una pregunta realmente importante sobre los protocolos de seguridad en entornos empresariales. En lugar de especular, déjame ponerte en contacto con nuestro especialista en seguridad.”\n\n\n### **9. Recuperarte de los errores con naturalidad para mantener la confianza**\n\nIncluso los presentadores más experimentados cometen errores. Todos se traban con las palabras o tienen problemas técnicos de vez en cuando. Tu forma de recuperarte importa más que el propio error.\n\nTen un plan de respaldo por si falla la tecnología. Por ejemplo, envía tu presentación a un coanfitrión por si tienes un problema con la compartición de pantalla. Y asegúrate de planificar una sesión de práctica con antelación para solucionar posibles fallos.",{"id":1526,"__typename":1497,"image":1527},"cMAcMIBIT0mE1mNnhX-SbA",{"id":1528,"alt":1500,"height":1529,"url":1530,"width":1531},"XkbSqlpGTa6AJGehRuXBLQ",627,"https://livestorm.imgix.net/1127/1742490174-webinar-marketing.jpg",1200,{"id":1533,"__typename":1493,"text":1534},"RhUNZGfVTZ26eCNkIvyLRw","Si te equivocas al hablar, corrígete y sigue adelante en lugar de quedarte en el error. Si pierdes el hilo, haz una breve pausa y consulta tu [esquema del webinar](https://livestorm.co/blog/webinar-outline). También puedes hacerle una pregunta a los espectadores para darte tiempo a reagruparte.\n\n\n### **10. Termina con una llamada a la acción clara para que la gente sepa qué hacer a continuación**\n\nLos finales débiles desperdician la implicación que has generado durante toda la presentación. Aprovecha ese impulso señalando a los asistentes acciones concretas o los siguientes pasos en su [viaje del comprador](https://livestorm.co/blog/buyer-journey).\n\nHaz que tus llamadas a la acción sean específicas y con un plazo claro. En lugar de \"Contáctanos si estás interesado\", di \"Programa una llamada estratégica de 15 minutos\" o \"Reserva una demo gratuita de 30 minutos esta semana.\"\n\nDespués del webinar, haz un seguimiento con los asistentes en un plazo de 24 horas. Comparte los recursos que mencionaste en la presentación y repite los siguientes pasos que sugeriste.\n\nCon Livestorm, enviar correos a los asistentes es sencillo. Además de compartir recursos, también puedes incluir un enlace a la grabación del webinar para que los asistentes puedan volver a verlo cuando les convenga.",{"id":1536,"__typename":1537,"youtubeLink":1538},"bATyzOSFSrO7E2zglrB5HA","ContentYoutubeVideoRecord","https://www.youtube.com/embed/MfFb__fizZ0",{"id":1540,"__typename":1493,"text":1541},"Ouc0B_JzTvikt3YD8TKVLg","## **Preguntas frecuentes sobre hablar en público**\n\n\n### **¿Qué hacer si me quedo en blanco durante una presentación?**\n\nSi te quedas en blanco y pierdes el hilo, haz una pausa breve. Consulta tus notas y retoma tus puntos clave o frases de transición. Si necesitas unos segundos más, involucra a tu audiencia con una pregunta relacionada con el tema. Esto te dará tiempo para reorganizar tus ideas sin perder la conexión.\n\n\n### **¿Cómo manejar preguntas difíciles o agresivas?**\n\nMantén la calma y reformula la pregunta si es necesario para abordarla de forma más neutral y constructiva. Reconoce la perspectiva de la otra persona, pero dirige la conversación hacia una solución. La clave es mantener el control sin perder la profesionalidad.\n\n\n### **¿Es mejor memorizar la presentación o usar notas?**\n\nLos buenos ponentes dominan su contenido, pero no dependen de memorizar cada palabra. Lo ideal es aprender bien la estructura: el inicio, las transiciones clave y el cierre. Apóyate en un esquema con ideas principales para mantener fluidez y adaptarte a la interacción con la audiencia.\n\n\n### **¿Cómo sé si mi presentación fue efectiva?**\n\nEl registro al webinar solo te dice cuántas personas mostraron interés en tu evento. Para saber cuán efectiva fue tu presentación, sigue los [métricas de engagement de video](https://livestorm.co/blog/video-engagement-platform). Con Livestorm, puedes supervisar la asistencia, la duración de visualización, los chats y las respuestas a encuestas.\n\nLuego, revisa tus métricas de marketing para medir los resultados comerciales. Controla las solicitudes de reuniones de seguimiento, las demos programadas o las tasas de descarga de contenido.",{"id":1543,"alt":1544,"height":1529,"url":1545,"width":1531},"NPX2qoQsR5yakqAIbrBPkQ","Mujer dando clase en línea frente a ordenador","https://livestorm.imgix.net/1127/1754396915-public-speaking-tips.jpg",true,"2025-08-05",[],"Aprende 10 consejos probados de oratoria para que tus webinars sean más persuasivos y logres la adhesión de audiencias B2B. Aumenta la confianza y el compromiso.",[1551,1575],{"id":1552,"contentData":1553},"cDeTO8a5T8WeKtAK6kEx3A",{"@context":1554,"@type":1555,"mainEntity":1556},"https://schema.org","FAQPage",[1557,1563,1567,1571],{"@type":1558,"name":1559,"acceptedAnswer":1560},"Question","¿Qué debo hacer si se me queda la mente en blanco durante una presentación?",{"@type":1561,"text":1562},"Answer","Si se te queda la mente en blanco y pierdes el hilo, haz una pausa por un momento. Revisa tus notas y consulta tus puntos principales o frases de transición. Si necesitas más que un instante para reagruparte, dirige tu atención a los espectadores y formula una pregunta sobre el tema.",{"@type":1558,"name":1564,"acceptedAnswer":1565},"¿Cómo puedo manejar preguntas difíciles o agresivas por parte de los espectadores?",{"@type":1561,"text":1566},"Mantén la calma y replantea las preguntas complejas en temas neutros que puedas abordar con profesionalidad. Procura reconocer su perspectiva mientras orientas la conversación hacia una solución.",{"@type":1558,"name":1568,"acceptedAnswer":1569},"¿Es mejor memorizar toda mi presentación o usar notas?",{"@type":1561,"text":1570},"Los buenos ponentes suelen conocer su contenido lo suficiente como para no leer cada línea. Pero la clave para hablar en público no es memorizar guiones palabra por palabra. Memoriza tu gancho inicial, las frases de transición clave y el llamado a la acción de cierre. En el esquema de tu webinar, incluye viñetas con las ideas principales que quieres compartir. De este modo, podrás hablar de forma natural y con confianza, además de responder a las preguntas de los espectadores.",{"@type":1558,"name":1572,"acceptedAnswer":1573},"¿Cómo sé si mi presentación fue efectiva?",{"@type":1561,"text":1574},"El registro al webinar solo te indica cuántas personas mostraron interés en tu evento. Para evaluar la efectividad de tu presentación, sigue las métricas de interacción de vídeo. Con Livestorm, puedes monitorizar la asistencia, la duración de visualización, los chats y las respuestas a encuestas. Luego, revisa tus métricas de marketing para medir los resultados comerciales. Controla las solicitudes de reuniones de seguimiento, las demos programadas o las tasas de descarga de contenido.",{"id":1576,"contentData":1577},"aYsLAyphS2yWLtYB9bcLFQ",{"@context":1578,"@type":1579,"name":1580,"description":1581,"thumbnailUrl":1582,"uploadDate":1583,"duration":1584,"embedUrl":1538,"interactionCount":1585},"http://schema.org","VideoObject","Cómo hacer el seguimiento con los asistentes al webinar","El seguimiento tras un webinar es clave para el rendimiento de tus eventos y debe ir más allá del clásico \"Aquí tienes la reproducción del webinar\". Las expertas Kathryn Hurley, Responsable de Eventos en ChartMogul, Cody Stover, Senior Demand Generation Manager en Customer.io, y Pauline Mura, Responsable de Marketing en Livestorm, comparten sus mejores prácticas para hacer el seguimiento de leads e inscritos de webinars, como: - Consejos de personalización - Respuestas a preguntas en directo - Aprovechar los datos de engagement del webinar   Mira la discusión completa aquí https://shorturl.at/cQYBE ----------  Livestorm es la solución europea de videoconferencia de referencia para organizaciones que priorizan tanto la privacidad de los datos como la facilidad de uso.  Cumplimos con GDPR y, como la única plataforma de videoconferencia en la Unión Europea certificada ISO 27001, garantizamos la protección de los datos para ti y tus participantes.   Diseñada específicamente para elevar tus eventos orientados al cliente, ya sea que organices webinars o sesiones de formación, para audiencias de 10 o 3000 personas, Livestorm es la opción de confianza para involucrar a tus partners y clientes de forma segura y fluida.   Descubre más en livestorm.co  👉 Síguenos:   LinkedIn ► https://www.linkedin.com/company/live... Twitter ► https://twitter.com/livestormapp/ Facebook ► https://www.facebook.com/livestormapp/","https://i.ytimg.com/vi/MfFb__fizZ0/default.jpg","2024-07-31T17:15:53Z","PT9M31S","247","Aprende 10 consejos probados de oratoria para hacer tus webinars más persuasivos y conectar mejor con audiencias B2B. Aumenta tu confianza y la participación de tu audiencia.","10 consejos de oratoria para hablar con más persuasión",[],{"logo":1590},{"id":1591,"openLinkInNewTabTitle":1592,"downloadIconTitle":1593,"downloadIconPng":1594,"downloadIconSvg":1598,"downloadLogoTitle":1600,"downloadLogoPng":1601,"downloadLogoSvg":1606,"visitBrandGuidelinesTitle":1608,"visitBrandGuidelinesLink":1609},"ALC9MfevTFOtqdGxjir3nA","Abrir enlace en una nueva pestaña","Descargar icono",{"alt":1595,"height":1596,"url":1597,"width":1596},"Ícono en formato .png",140,"https://livestorm.imgix.net/1127/1702040904-livestorm-icon-primary.png",{"url":1599},"https://livestorm.imgix.net/1127/1702040919-livestorm-icon-primary.svg","Descargar logo",{"alt":1602,"height":1603,"url":1604,"width":1605},"Logo en formato .png",63,"https://livestorm.imgix.net/1127/1702040979-livestorm-logo-primary.png",372,{"url":1607},"https://livestorm.imgix.net/1127/1702040994-livestorm-logo-primary.svg","Consultar las guidelines de la marca","https://brand.livestorm.co/",{"allForms":1611,"componentCsmSection":1652,"componentForm":1659,"componentEventBanner":1671,"componentPricing":1676,"componentSignupPopup":1720,"global":1723,"openGraph":1735,"softwareApplicationSchema":1739},[1612,1620,1631,1639],{"id":1613,"name":1614,"slug":1615,"formId":1616,"redirectUrl":1464,"firstStepTitle":1464,"firstStepText":1617,"lastStepTitle":1618,"lastStepText":1619,"lastStepCta":1486,"gtmEvent":1464,"segmentEvent":1464,"segmentLabel":1464,"segmentWhitelistedProperties":1464},"Tyv9unF3TiClSxQ9KwjbAw","VIP Calculator","calculator","c4a982a6-711d-45e3-bd5e-27ac2e884a2a","Déjanos tus datos para que nuestro equipo de ventas se ponga en contacto contigo. ","Gracias.","Nuestro equipo se pondrá en contacto con usted en breve.\n",{"id":1621,"name":1622,"slug":1623,"formId":1624,"redirectUrl":1625,"firstStepTitle":1626,"firstStepText":1627,"lastStepTitle":1464,"lastStepText":1464,"lastStepCta":1486,"gtmEvent":1464,"segmentEvent":1628,"segmentLabel":1629,"segmentWhitelistedProperties":1630},"P-P22GxNSiaBOtm4RTYigA","Watch video","watch-video","0f9353e4-df5e-4b0d-8930-9bbd27934367","https://app.livestorm.co/livestorm/livestorm-on-demand-demo/live?s=2574c038-50dc-426d-8b86-899841e6a5fa#/chat","¿Necesitas una *demostración de Livestorm*?","Deja tu información para programar una demostración con un experto en nuestro producto. Te mostraremos las características esenciales para ti y responderemos a tus preguntas..","Demo requested","video","firstname, lastname, email, phone, company, company_size, country",{"id":1632,"name":1633,"slug":1634,"formId":1635,"redirectUrl":1464,"firstStepTitle":1464,"firstStepText":1464,"lastStepTitle":1464,"lastStepText":1464,"lastStepCta":1486,"gtmEvent":1636,"segmentEvent":1637,"segmentLabel":1464,"segmentWhitelistedProperties":1638},"S8tsEc06S-aLSPRTFYhqkA","Offer","offer","17b15a49-a0eb-405a-860e-3609f523b17c","event.offerFormSubmitted","Offer form submitted","firstname, lastname, email, country, company, company_size",{"id":1640,"name":1641,"slug":1642,"formId":1643,"redirectUrl":1464,"firstStepTitle":1626,"firstStepText":1627,"lastStepTitle":1644,"lastStepText":1645,"lastStepCta":1646,"gtmEvent":1650,"segmentEvent":1628,"segmentLabel":1651,"segmentWhitelistedProperties":1630},"WFjns70TQg6BhSrndeLOuA","Demo","demo","860d36ce-8c02-4b68-b0d2-4b03632d8f7d","¡Gracias, nos pondremos en contacto *dentro de poco*!","Mientras tanto, puedes ver [nuestra demo a la carta](https://app.livestorm.co/livestorm/livestorm-vod-demonstracion-de-livestorm) y probar Livestorm gratis haciendo clic en el botón de abajo.",{"id":1647,"slot":1648,"slug":1649},"32390113","Probar Livestorm gratis","https://app.livestorm.co/#/signup","event.demoRequested","call",{"id":1653,"title":1464,"text":1464,"items":1654,"image":1655},"149231084",[],{"alt":1486,"height":1656,"url":1657,"width":1658},973,"https://livestorm.imgix.net/1127/1687954798-community.png",2160,{"id":1660,"demoOptionTitle":1661,"demoOptionText":1662,"offerSuccessTitle":1663,"offerSuccessText":1664,"offerSuccessCoMarketing":1665,"watchAVideoOptionTitle":1669,"watchAVideoOptionText":1670},"450462","Reservar una demo","Habla de nuestros planes Enterprise y Business con nuestro equipo de ventas","\u003Cp class=\"text-node\" data-pm-slice=\"1 1 []\">Gracias por tu descarga! \u003C/p>","Cree una cuenta gratuita en Livestorm para implementar su estrategia de marketing de webinars",{"alt":1486,"height":1666,"width":1667,"url":1668},528,686,"https://livestorm.imgix.net/1127/1615539956-cover-subscription.png","Ver un vídeo","Accede a un vídeo pregrabado de presentación del producto",{"id":1672,"activated":1546,"callToActionLink":1673,"callToActionText":1674,"message":1675},"45276300","https://livestorm.co/es/recursos/plantillas/webinar-plantillas-que-convierten?utm_source=livestorm&utm_medium=website_action&utm_campaign=plantillas-convierten&utm_content=website-banner","Descargar","Impulsa tus ventas tras un webinar: 3 plantillas outbound que 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le site en français","Visit the website in english","Visite el sitio web en español","Contáctanos","Pruébelo gratis","Ir al contenido principal","Pruébelo ahora","Pasa al plan 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Estas publicaciones responden a todas tus preguntas, incluso a las más simples.","Obtén ideas para eventos virtuales y eleva tu estrategia de marketing con eventos interactivos, asociaciones de eventos y promoción de eventos en redes sociales.",{"id":2233,"alternativeVersions":2234,"_locales":2243,"fillerTextTitle":2244,"fillerTextText":2245,"name":2246,"seoDescription":2247,"slug":2240},"120138866",[2235,2237,2239,2241],{"locale":1453,"value":2236},"fernbestimmung",{"locale":1456,"value":2238},"remote-communication",{"locale":1459,"value":2240},"comunicacion-remota",{"locale":2227,"value":2242},"travail-hybride",[1456,2227,1459,1453],"Cómo mejorar la comunicación remota","Cualquier propietario de negocio, representante de ventas o freelancer debería saber cómo aprovechar el compromiso a través de video para la comunicación empresarial. La mayoría de los empleados quieren trabajar en un modelo híbrido y los posibles clientes e inversores prefieren conectarse a través de reuniones virtuales o chats en línea en lugar de gastar tiempo y dinero en viajes excesivos.\n\nUna plataforma sólida de compromiso por video puede hacer maravillas para la comunicación remota de cualquier tipo, ya sean freelancers, profesores o incluso abogados. Tal vez seas un abogado y quieras saber cómo llevar a cabo citaciones judiciales a través de videollamadas. Aquí encontrarás respuestas.\n\n¿No estás seguro de qué es realmente el compromiso por video? ¡Livestorm puede ayudar! Disponemos de muchos recursos para ayudarte a aprovechar el chat por video y aumentar el compromiso de los interesados al comunicarte de forma remota. También cubriremos lo básico: desde entender qué es la conferencia web y configurar un seminario web automatizado, hasta conocer los beneficios de utilizar una plataforma de compromiso por video en el lugar de trabajo y elegir el software adecuado para tu embudo de ventas y marketing.\n\nLas videollamadas son mucho más personales que las llamadas en conferencia sin video, así que es la única manera de avanzar si deseas elevar tu estrategia de comunicación remota. Ya sea grabando un seminario web a la carta o aprovechando al máximo características de compromiso como el compartir pantalla, preguntas y respuestas en vivo, encuestas en línea o sondeos en línea—podemos ayudarte a introducir el compromiso por video en tus estrategias de comunicación internas y externas.","Comunicación remota","Mejora la comunicación remota en tu organización y compromete a los interesados gracias a estas guías y recursos de videoconferencia.",[2249,2254,2259,2263,2269,2274,2281],{"id":2250,"color":2251,"cta":1783,"icon":2252,"name":2253},"49773456","green",{"id":1985,"name":1986},"Guías",{"id":2255,"color":2256,"cta":1783,"icon":2257,"name":2258},"50968129","grey-blue",{"id":2040,"name":2041},"Cuestionario",{"id":2260,"color":1867,"cta":1674,"icon":2261,"name":2262},"23823619",{"id":1882,"name":1883},"Libros electrónicos",{"id":2264,"color":2265,"cta":2266,"icon":2267,"name":2268},"23823620","pale-blue","Ver",{"id":2064,"name":2065},"Seminarios en línea",{"id":2270,"color":2271,"cta":1674,"icon":2272,"name":2273},"23823627","pale-red",{"id":1992,"name":1993},"Informes",{"id":2275,"color":2276,"cta":1783,"icon":2277,"name":2280},"23823628","skin-tone",{"id":2278,"name":2279},"149338189","registration-page","Plantillas",{"id":2282,"color":2276,"cta":1464,"icon":2283,"name":1464},"Z3lqfbFHRmqvQYFEAH31wg",{"id":2085,"name":2086},{"id":2285,"reviews":2286,"hoverText":2287,"customers":2288,"text":2341},"40110222","4.7 estrellas - 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Aprende más sobre videoconferencias, eventos virtuales, reuniones virtuales, seminarios web y más.",{"id":2390,"alt":2391,"height":2392,"url":2393,"width":2394},"41871987","Icono de documento con una cruz.",570,"https://livestorm.imgix.net/1127/1644934630-empty-state.png",490,"Lo siento, no pudimos encontrar resultados para tu búsqueda sobre","Por favor, intenta buscar con otros términos.",[2398,2414,2430,2446],{"id":2399,"_firstPublishedAt":2400,"_updatedAt":2401,"blogPostCategory":2402,"coverImage":1486,"coverWithImgix":2404,"date":2410,"slug":2411,"subtitle":2412,"title":2413},"109010834","2022-02-28T15:26:44+01:00","2026-04-03T15:46:00+02:00",[2403],{"id":2233,"name":2246,"slug":2240},{"id":2405,"alt":2406,"height":2407,"url":2408,"width":2409},"42122417","Reunión virtual entre cuatro personas.",3965,"https://livestorm.imgix.net/1127/1645118312-pexels-anna-shvets-4226140.jpg",5948,"2025-02-19","software-de-videoconferencia-mas-seguro","Consigue la mayor protección posible contra amenazas cibernéticas con un software de videoconferencias seguro. Descubre algunos consejos para mejorar la privacidad y la seguridad de las reuniones online.","Las 5 aplicaciones de software de videoconferencia más seguras",{"id":2415,"_firstPublishedAt":2416,"_updatedAt":2417,"blogPostCategory":2418,"coverImage":1486,"coverWithImgix":2420,"date":2426,"slug":2427,"subtitle":2428,"title":2429},"66159372","2021-10-18T17:31:19+02:00","2026-04-03T15:45:57+02:00",[2419],{"id":1467,"name":1468,"slug":1469},{"id":2421,"alt":2422,"height":2423,"url":2424,"width":2425},"27627136","Micrófono sobre una laptop y audífonos verdes.",823,"https://livestorm.imgix.net/1127/1634562861-test-webcam-or-microphone.jpg",1280,"2025-01-24","prueba-camara-microfono","Prueba tu cam y tu micrófono antes de hacer un evento en directo para asegurarte de que te escuchen y te vean lo mejor posible. Aquí te enseñamos cómo hacerlo con estos simples pasos.","Cómo probar el micrófono y la cámara: 7 maneras de probarlos",{"id":2431,"_firstPublishedAt":2432,"_updatedAt":2433,"blogPostCategory":2434,"coverImage":1486,"coverWithImgix":2436,"date":2442,"slug":2443,"subtitle":2444,"title":2445},"121066206","2022-05-02T14:40:18+02:00","2026-04-03T15:50:04+02:00",[2435],{"id":2233,"name":2246,"slug":2240},{"id":2437,"alt":2438,"height":2439,"url":2440,"width":2441},"46298941","Reunión virtual en una tablet sobre una mesa.",1536,"https://livestorm.imgix.net/1127/1649727908-surface-hjgav1qjhs0-unsplash.jpg",1920,"2024-12-19","mejores-alternativas-a-zoom","Zoom es una herramienta muy popular, ¿pero es la más adecuada para ti? Descubre nueve increíbles alternativas a Zoom y elige la mejor herramienta de videoconferencias para tu equipo.","9 de las mejores alternativas y competidores de Zoom en 2026",{"id":2447,"_firstPublishedAt":2448,"_updatedAt":2449,"blogPostCategory":2450,"coverImage":1486,"coverWithImgix":2452,"date":2458,"slug":2459,"subtitle":2460,"title":2461},"122724484","2022-08-16T09:00:00+02:00","2026-04-03T15:49:57+02:00",[2451],{"id":2233,"name":2246,"slug":2240},{"id":2453,"alt":2454,"height":2455,"url":2456,"width":2457},"47308260","10 mejores micrófonos para conferencias en 2025",855,"https://livestorm.imgix.net/1127/1657811155-7-best-microphones-for-video-conferencing-the-2022-winners.jpg",1279,"2024-12-12","mejores-microfonos-conferencias-virtuales","Utiliza nuestra guía de los 10 mejores micrófonos para videoconferencias para mejorar tu presencia online, comunicar tu mensaje con claridad e impresionar a los participantes.","Los 10 mejores micrófonos para conferencias y reuniones online","Artículos destacados","Selección del editor",[2465,2480,2493,2506],{"id":2466,"_firstPublishedAt":2467,"_updatedAt":2468,"blogPostCategory":2469,"coverImage":1486,"coverWithImgix":2471,"date":2476,"slug":2477,"subtitle":2478,"title":2479},"146401993","2023-02-20T17:00:10+01:00","2026-04-03T15:50:34+02:00",[2470],{"id":1467,"name":1468,"slug":1469},{"id":2472,"alt":2473,"height":2474,"url":2475,"width":2425},"49156357","Hombre sonriendo y dando un pulgar arriba.",862,"https://livestorm.imgix.net/1127/1675974636-how-to-host-a-successful-webinar.jpg","2025-03-12","anfitrion-webinar","Descubre cómo organizar un webinar perfecto con estos consejos de Livestorm. Aprende a preparar, presentar y concluir una sesión webinar ideal.","Cómo organizar un webinar perfecto: guía completa",{"id":2481,"_firstPublishedAt":2482,"_updatedAt":2483,"blogPostCategory":2484,"coverImage":1486,"coverWithImgix":2486,"date":2458,"slug":2490,"subtitle":2491,"title":2492},"D2YRFWS2THaCl83t4-9Gng","2024-01-10T09:40:07+01:00","2026-04-03T15:48:31+02:00",[2485],{"id":1467,"name":1468,"slug":1469},{"id":2487,"alt":2488,"height":1529,"url":2489,"width":1531},"BND5ymC_SPil2GNF220k2w","Interacción en redes sociales con emojis.","https://livestorm.imgix.net/1127/1702418171-social-media-event-promotion.jpg","promocion-de-eventos-en-redes-sociales","Aprende a promocionar un evento en redes sociales. Diseña una estrategia de promoción de eventos que se dirija al público adecuado, genere expectativas y aumente la asistencia.","21 consejos de expertos para promocionar eventos en redes sociales",{"id":2494,"_firstPublishedAt":2495,"_updatedAt":2496,"blogPostCategory":2497,"coverImage":1486,"coverWithImgix":2499,"date":2458,"slug":2503,"subtitle":2504,"title":2505},"A-AKoE69RdaeteTJXCw5KQ","2023-12-20T14:47:49+01:00","2026-04-03T15:45:21+02:00",[2498],{"id":1467,"name":1468,"slug":1469},{"id":2500,"alt":2501,"height":1529,"url":2502,"width":1531},"Io8oixE-Qqyo8CSk0qBSHQ","Mujer sonriendo en videollamada.","https://livestorm.imgix.net/1127/1702650833-what-is-a-summit.jpg","que-es-una-cumbre","Prepara una cumbre virtual con ayuda de nuestra guía de 15 pasos. \nSolicita consejos para realizar o producir eventos on-line, desde la estrategia inicial hasta la revisión posterior.\n\n","¿Qué es una cumbre (Summit)? 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Descubre los últimos consejos y tendencias en videoconferencias, eventos virtuales, reuniones virtuales, seminarios web y más.","Publicaciones de","Publicado en","Leer más","Artículos relacionados","Buscar un artículo","Resultados de búsqueda para","Aprende más sobre el compromiso de video con nuestros guías detalladas.","Tabla de contenido","Blog de Livestorm","Blog de Livestorm - Consejos y tendencias sobre el compromiso a través del video","Artículos escritos por %{authorName}","Artículos sobre %{categoryName}","Actualizado el","Escrito 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