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Senior de Crecimiento","Brillixa Herdhiana","Brillixa se unió a Livestorm como Gerente de Crecimiento en 2021. Su experiencia le permite contribuir al crecimiento del negocio a través de la generación de leads a partir de anuncios y canales orgánicos.","brillixa-herdhiana",{"id":1481,"bottomContentCardCtaTitle":1462,"bottomContentCardText":1462,"bottomContentCardTitle":1462,"displayCustomerLogoSection":1470,"headerCtaText":1462,"headerCtaCtaTitle":1462,"inlineContentCardCtaTitle":1462,"inlineContentCardCtaLink":1462,"inlineContentCardImage":1470,"inlineContentCardTag":1462,"inlineContentCardTitle":1462,"inlineContentCardText":1462,"pushCover":1470,"pushCtaLink":1462,"pushCtaTitle":1462,"pushTag":1462,"pushTitle":1462,"relatedContentOffer":1470,"relatedPillarPage":1470,"relatedPillarPageTitleOfTheBlock":1462,"textBasedInlineCtaText":1462,"title":1462,"urlForTheCta":1462,"withoutContentOffer":1470},"fNbFLy8MQS29W4dHk0VGyQ",[1483,1487,1491,1494,1503,1506,1510,1513,1519,1522,1528,1531,1537,1540,1546,1549,1555,1558,1564,1567,1573,1576,1582,1585,1591,1594,1600,1603,1609,1612,1615,1618,1621,1624,1631,1634,1641,1644,1651,1654,1661],{"id":1484,"__typename":1485,"text":1486},"aUw3Rvm2T4WxPXQpNp2jHQ","TextRecord","Los webinars son herramientas muy eficaces para captar la atención de clientes y prospectos. Sin embargo, sin las integraciones adecuadas, pueden generar datos dispersos, seguimientos lentos y oportunidades perdidas para marketing y ventas.\n\nLa integración de Livestorm con HubSpot resuelve estos problemas sincronizando los datos de asistencia y simplificando los flujos de trabajo de generación de leads. En esta guía, te mostraré las mejores integraciones de HubSpot para software de webinars y explicaré por qué Livestorm encabeza la lista.\n\n## ¿Cuál es la mejor plataforma de webinars integrada con HubSpot?\n\nLivestorm es la mejor plataforma de webinars integrada con HubSpot. Es una aplicación certificada por HubSpot y fue reconocida como [HubSpot Leading Technology Partner en 2026](https://livestorm.co/blog/livestorm-named-hubspot-webinar-leading-technology-partner), siendo la única plataforma de webinars con esta distinción. La integración nativa sincroniza más de 40 puntos de datos, incluyendo inscripción, asistencia, visualizaciones del replay, métricas de participación y parámetros UTM, directamente en HubSpot Marketing Events, cronologías de contactos y flujos de trabajo. Con más de 3.000 instalaciones y una valoración de 4,5/5 en el HubSpot Marketplace, Livestorm cuenta con la integración más completa con HubSpot de cualquier plataforma de webinars del mercado.\n\nA continuación, comparamos 12 plataformas de webinars con integraciones de HubSpot para que puedas evaluar las opciones por ti mismo.\n\n## ¿Qué plataformas de webinars tienen las mejores integraciones con HubSpot?",{"id":1488,"__typename":1489,"text":1490},"VFmxAD-vT-mJu0paOziCoQ","ContentTextHtmlRecord","\u003Ctable xmlns=\"http://www.w3.org/1999/xhtml\" cellspacing=\"0\" cellpadding=\"0\" dir=\"ltr\" border=\"1\" data-sheets-root=\"1\" data-sheets-baot=\"1\">\n\u003Ctbody>\n\u003Ctr>\n\u003Cth>Plataforma\u003C/th>\n\u003Cth>Qué se sincroniza con HubSpot\u003C/th>\n\u003Cth>Característica destacada\u003C/th>\n\u003Cth>Limitación principal\u003C/th>\n\u003Cth>Valoración en HubSpot\u003C/th>\n\u003Cth>Valoración en G2\u003C/th>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Livestorm\u003C/td>\n\u003Ctd>Registro, asistencia, visualizaciones de replay, visualizaciones bajo demanda, negocios, propiedades de contacto\u003C/td>\n\u003Ctd>Conexión directa con los eventos de marketing de HubSpot para segmentación y automatización\u003C/td>\n\u003Ctd>Requiere un plan de pago de HubSpot para el registro mediante formularios de HubSpot\u003C/td>\n\u003Ctd>4.5/5\u003C/td>\n\u003Ctd>4.4/5\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Zoom\u003C/td>\n\u003Ctd>Registro, asistencia, transcripciones, tiempo de visualización\u003C/td>\n\u003Ctd>Graba, transcribe y analiza llamadas; el equipo de ventas puede programar reuniones desde los registros de contacto\u003C/td>\n\u003Ctd>Los usuarios reportan fallos en la sincronización de datos\u003C/td>\n\u003Ctd>3.4/5\u003C/td>\n\u003Ctd>4.5/5\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>GoTo Webinar\u003C/td>\n\u003Ctd>Inscritos, formularios de registro\u003C/td>\n\u003Ctd>Crea páginas de registro con marca propia en HubSpot\u003C/td>\n\u003Ctd>Sin datos de duración de asistencia, métricas de participación ni seguimiento UTM\u003C/td>\n\u003Ctd>3.7/5\u003C/td>\n\u003Ctd>4.2/5\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Airmeet\u003C/td>\n\u003Ctd>Asistentes, inscritos, eventos\u003C/td>\n\u003Ctd>Notificaciones de flujo de trabajo en tiempo real cuando los contactos se registran o interactúan\u003C/td>\n\u003Ctd>Solo datos básicos de registro y asistencia\u003C/td>\n\u003Ctd>3.7/5\u003C/td>\n\u003Ctd>4.6/5\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Contrast\u003C/td>\n\u003Ctd>Registro, asistencia, visualizaciones de replay\u003C/td>\n\u003Ctd>Creación de listas dinámicas con un solo clic para seguimientos personalizados\u003C/td>\n\u003Ctd>Sincronización bidireccional limitada\u003C/td>\n\u003Ctd>4.9/5\u003C/td>\n\u003Ctd>4.8/5\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Wistia\u003C/td>\n\u003Ctd>Asistencia, participación, clics en CTA, formularios, estadísticas de vídeo\u003C/td>\n\u003Ctd>Los mapas de calor muestran la participación por contacto\u003C/td>\n\u003Ctd>Se requiere el plan Advanced ($399/mes)\u003C/td>\n\u003Ctd>3.9/5\u003C/td>\n\u003Ctd>4.6/5\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>ON24\u003C/td>\n\u003Ctd>Asistentes, eventos, inscritos\u003C/td>\n\u003Ctd>Personalizable con compatibilidad con objetos personalizados\u003C/td>\n\u003Ctd>Los objetos personalizados añaden complejidad y carga de mantenimiento\u003C/td>\n\u003Ctd>2.5/5\u003C/td>\n\u003Ctd>4.3/5\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>WebinarGeek\u003C/td>\n\u003Ctd>Suscriptores, datos de visualización en directo, bajo demanda y replay\u003C/td>\n\u003Ctd>Gestiona el registro con formularios de HubSpot, incluidos enlaces de visualización únicos\u003C/td>\n\u003Ctd>Los usuarios reportan problemas con los datos sincronizados y la configuración manual de flujos de trabajo\u003C/td>\n\u003Ctd>4.1/5\u003C/td>\n\u003Ctd>4.5/5\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Demio\u003C/td>\n\u003Ctd>Registro, asistencia, datos de visualización de replay, seguimiento UTM\u003C/td>\n\u003Ctd>La sincronización bidireccional transfiere los contactos de HubSpot a los eventos de Demio\u003C/td>\n\u003Ctd>Se requiere el plan Premium y una suscripción anual\u003C/td>\n\u003Ctd>3.0/5\u003C/td>\n\u003Ctd>4.6/5\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>ClickMeeting\u003C/td>\n\u003Ctd>Solo listas de asistentes\u003C/td>\n\u003Ctd>Creación automática de listas al registrarse\u003C/td>\n\u003Ctd>Integración más básica\u003C/td>\n\u003Ctd>2.2/5\u003C/td>\n\u003Ctd>4.2/5\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>eWebinar\u003C/td>\n\u003Ctd>Registro, asistencia, tiempo de visualización\u003C/td>\n\u003Ctd>Sincronización personalizada para necesidades específicas de datos\u003C/td>\n\u003Ctd>Sin sincronización bidireccional\u003C/td>\n\u003Ctd>5.0/5\u003C/td>\n\u003Ctd>4.1/5\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>RingCentral Events\u003C/td>\n\u003Ctd>Registro, asistencia, participación, eventos, parámetros UTM\u003C/td>\n\u003Ctd>Compatible con eventos virtuales, presenciales e híbridos\u003C/td>\n\u003Ctd>Los usuarios reportan que los datos no siempre se sincronizan correctamente\u003C/td>\n\u003Ctd>2.3/5\u003C/td>\n\u003Ctd>4.5/5\u003C/td>\n\u003C/tr>\n\u003C/tbody>\n\u003C/table>\n\u003Cp>\u003C/p>",{"id":1492,"__typename":1485,"text":1493},"BpZtou7GSf-eYS5GnwQPEQ","**🏆 HubSpot Leading Technology Partner (2026)**\nEn marzo de 2026, Livestorm fue nombrado [HubSpot Leading Technology Partner](https://livestorm.co/blog/livestorm-named-hubspot-webinar-leading-technology-partner) — el segundo nivel más alto en el nuevo Programa de Socios Tecnológicos de HubSpot. Este reconocimiento se basa en el impacto en los clientes, la profundidad de la integración, el volumen de instalaciones (más de 3.000) y el rendimiento en el marketplace. Livestorm es la única plataforma de webinar que ostenta esta distinción.\n\n### **1. Livestorm**\n\nLa [integración de Livestorm con HubSpot](https://livestorm.co/integrations/hubspot) (actualizada en noviembre de 2025) agiliza los flujos de trabajo de marketing sincronizando más de 40 puntos de datos. Nuestra aplicación certificada por HubSpot funciona con los eventos de marketing de la plataforma, lo que facilita la activación de seguimientos, la automatización de flujos de trabajo y la reactivación de contactos inactivos. Además, puedes mapear los UTM, el registro al webinar y los datos de asistencia directamente en las líneas de tiempo de contactos de HubSpot mediante una configuración sencilla.",{"id":1495,"__typename":1496,"image":1497},"b6Z-zksJSGSe3dBVzDN-iA","ImageRecord",{"id":1498,"alt":1499,"height":1500,"url":1501,"width":1502},"Bjj23XpUQi-3jdFgrAypmQ","TBD",880,"https://www.datocms-assets.com/1127/1764120815-livestorm-hubspot-integration.png",1600,{"id":1504,"__typename":1485,"text":1505},"V_72vPiUSjSt3ClRTWsbzA","**Qué se sincroniza con HubSpot**: Inscripción y asistencia, visualizaciones de replay y bajo demanda, acuerdos, propiedades de contacto\n\n**Característica destacada**: Livestorm se conecta directamente con los eventos de marketing de HubSpot, para que puedas utilizar los datos para segmentación, flujos de trabajo y automatización, aumentando la productividad y reduciendo la necesidad de configuración manual.\n\n**El inconveniente**: Funciona con los planes gratuitos y de pago de Livestorm, pero requiere un plan de pago de HubSpot para usar los formularios de HubSpot en el registro de eventos.\n\n**Valoraciones de usuarios**:\n\n\n\n* HubSpot Marketplace: 4.5/5\n* G2: 4.4/5",{"id":1507,"__typename":1508,"youtubeLink":1509},"Qfo3GPrhSmutvhfnW-Qbfw","ContentYoutubeVideoRecord","https://www.youtube.com/embed/o1IxSEdxl1c",{"id":1511,"__typename":1485,"text":1512},"ISaf3Y3nRLKLXoxn1IJ1mA","### **2. Zoom**\n\nCon la integración de Zoom, cualquier persona que se inscriba en un webinar se añade como contacto en HubSpot. Después, puedes automatizar los correos electrónicos de recordatorio y seguimiento con los flujos de trabajo de HubSpot. Con los datos de duración de asistencia de Zoom, puedes segmentar listas para la nutrición de leads.",{"id":1514,"__typename":1496,"image":1515},"BfG4KAHEQUC6llu4Xb-JVg",{"id":1516,"alt":1499,"height":1517,"url":1518,"width":1502},"JQDFMHFoS9GxXSDPhiCjhg",958,"https://www.datocms-assets.com/1127/1764120778-zoom-hubspot-integration.png",{"id":1520,"__typename":1485,"text":1521},"fZ_K21nRRFGnxKAKAiFz1g","**Qué se sincroniza con HubSpot**: Inscripción y asistencia, transcripciones, tiempo de visualización del webinar\n\n**Función destacada**: HubSpot también graba, transcribe y analiza las llamadas de Zoom, y permite a los equipos de ventas programar reuniones de Zoom desde los registros de contacto de HubSpot.\n\n**El inconveniente**: Algunos usuarios señalan fallos técnicos e indican que los leads que se inscriben en webinars archivados no se sincronizan automáticamente, lo que genera una desconexión entre HubSpot y Zoom.\n\n**Valoraciones de usuarios**:\n\n\n\n* HubSpot Marketplace: 3,4/5\n* G2: 4,5/5\n\n\n### **3. GoTo Webinar**\n\nGoTo Webinar sincroniza los datos de inscripción y asistencia con las líneas de tiempo de contactos de HubSpot, lo que permite ver exactamente a qué webinars se ha inscrito y asistido cada contacto. Con estos datos sincronizados, puedes segmentar los contactos de HubSpot en función de su actividad en webinars y activar flujos de trabajo para el seguimiento automatizado mediante datos contextuales.",{"id":1523,"__typename":1496,"image":1524},"CkLFVDp-TUqIXlzEk6eQxg",{"id":1525,"alt":1499,"height":1526,"url":1527,"width":1502},"Bka1bgDfQlumGjfnYkUKvg",834,"https://www.datocms-assets.com/1127/1764120749-goto-webinar-hubspot-integration.png",{"id":1529,"__typename":1485,"text":1530},"VmHLlM7XRSyxeE6xOoFfag","**Qué se sincroniza con HubSpot:** Inscritos, formularios de registro\n\n**Función destacada:** Crea páginas de registro completamente en HubSpot con tu propia identidad de marca y plantillas, en lugar de utilizar los formularios predeterminados de GoTo Webinar.\n\n**El inconveniente**: Solo se sincronizan los datos de registro y asistencia, por lo que no puedes usar la duración de la asistencia, las métricas de participación ni el seguimiento UTM para medir resultados o crear flujos de trabajo.\n\n**Valoraciones de usuarios**:\n\n\n\n* HubSpot Marketplace: 3,7/5\n* G2: 4,2/5\n\n\n### **4. Airmeet**\n\nAirmeet te permite segmentar contactos y personalizar campañas en HubSpot utilizando datos de webinars. Con la integración de Airmeet con HubSpot, también puedes configurar flujos de trabajo basados en el registro o la participación en webinars. Además, puedes enviar correos electrónicos de invitación y recordatorio desde HubSpot y usar las páginas de destino de HubSpot para promocionar los eventos de Airmeet.",{"id":1532,"__typename":1496,"image":1533},"Bo5HkrgoRxOz8PYwPj4r4w",{"id":1534,"alt":1499,"height":1535,"url":1536,"width":1502},"O1xnyeFdSa27-B4Pgl5thw",737,"https://www.datocms-assets.com/1127/1764120694-airmeet-webinar-hubspot-integration.png",{"id":1538,"__typename":1485,"text":1539},"G4CpZlDaQCG0PUWSZz6D1Q","**Qué se sincroniza con HubSpot:** Participantes, inscritos, eventos\n\n**Función destacada:** Las notificaciones de flujo de trabajo alertan a los responsables de cuenta en tiempo real cuando los contactos se inscriben o interactúan durante los eventos, lo que permite un seguimiento inmediato.\n\n**El inconveniente:** Airmeet solo sincroniza datos básicos de registro y asistencia con HubSpot.\n\n**Valoraciones de usuarios**:\n\n\n\n* HubSpot Marketplace: 3.7/5\n* G2: 4.6/5\n\n\n### **5. Contrast**\n\nContrast añade una pestaña dedicada en los registros de contactos de HubSpot que muestra toda la actividad del webinar, incluidos registros, visualizaciones en directo, replays e interacciones mediante encuestas y chat. Puedes configurar formularios de HubSpot para sustituir las páginas de registro de Contrast, y la integración rastrea los parámetros UTM para una atribución de campañas sencilla.",{"id":1541,"__typename":1496,"image":1542},"SPVBVPJRQFSyaxAg6lAv_w",{"id":1543,"alt":1499,"height":1544,"url":1545,"width":1502},"R7sP2-CQTZCeimdOYy3yxQ",568,"https://www.datocms-assets.com/1127/1764120634-contrast-webinar-hubspot-integration.png",{"id":1547,"__typename":1485,"text":1548},"Hhvbg2rXQCasrZrSGHtkPw","**Qué se sincroniza con HubSpot:** Inscripción y asistencia, visualizaciones del replay\n\n**Función destacada:** La creación de listas en un clic genera listas dinámicas de todos los que vieron tu webinar, lo que te ayuda a crear segmentos para seguimientos personalizados.\n\n**El inconveniente**: La sincronización bidireccional es limitada, lo que dificulta la transferencia de datos de HubSpot a Contrast.\n\n**Valoraciones de usuarios**:\n\n\n\n* HubSpot Marketplace: 4.9/5\n* G2: 4.8/5\n\n\n### **6. Wistia**\n\nWistia te permite añadir formularios de HubSpot directamente en los vídeos para capturar leads en los momentos de mayor engagement. Cuando los espectadores convierten, sus datos de visualización de vídeo se sincronizan con su registro de contacto. Puedes utilizar el comportamiento de visualización para crear listas inteligentes, activar flujos de trabajo y puntuar leads.",{"id":1550,"__typename":1496,"image":1551},"dKz4myg-TumCymhs-MPBKQ",{"id":1552,"alt":1499,"height":1553,"url":1554,"width":1502},"O9GmholQQryH2mrSStEXCA",835,"https://www.datocms-assets.com/1127/1764120617-wistia-hubspot-integration.png",{"id":1556,"__typename":1485,"text":1557},"LCCyYJwfR9W6zFmTNnVhfw","**Qué se sincroniza con HubSpot**: Asistencia, participación, clics en enlaces CTA, formularios, estadísticas de vídeo\n\n**Característica destacada**: Los mapas de calor muestran qué partes de tu webinar captaron la atención de cada contacto, ayudando a los equipos de marketing y ventas a entender qué contenido generó mayor interés.\n\n**El inconveniente**: El alojamiento de webinars requiere el plan Advanced a 399 $/mes, lo que lo convierte en una opción costosa si tu foco principal son los webinars y no el marketing de vídeo en general.\n\n**Valoraciones de usuarios**:\n\n\n\n* HubSpot Marketplace: 3,9/5\n* G2: 4,6/5\n\n\n### **7. ON24**\n\nON24 crea y actualiza contactos en HubSpot cuando las personas se inscriben o asisten a webinars. Los eventos de cronología registran las inscripciones y la asistencia, mientras que los eventos de marketing realizan el seguimiento de los webinars. También puedes capturar los datos de participación y conversión de ON24 con registros de objetos personalizados en HubSpot.",{"id":1559,"__typename":1496,"image":1560},"c54aYJYcSfi4A7TJiYmjwg",{"id":1561,"alt":1499,"height":1562,"url":1563,"width":1502},"VDdW52gBT0m72HkDeUn3Ww",806,"https://www.datocms-assets.com/1127/1764120562-on24-hubspot-integration.png",{"id":1565,"__typename":1485,"text":1566},"YMqKO-T-SzWhMVOr2Ki5zw","**Qué se sincroniza con HubSpot:** Participantes, eventos, inscritos\n\n**Función destacada**: La integración de ON24 con HubSpot es personalizable y permite segmentar listas o activar flujos de trabajo con objetos personalizados.\n\n**El inconveniente**: Los objetos personalizados añaden complejidad y requieren una configuración y un mantenimiento manuales que pueden no ser viables para equipos con poco tiempo.\n\n**Valoraciones de usuarios**:\n\n\n\n* HubSpot Marketplace: 2.5/5\n* G2: 4.3/5\n\n\n### **8. WebinarGeek**\n\nWebinarGeek crea o actualiza automáticamente los contactos de HubSpot cuando alguien se inscribe en un webinar. A continuación, sus interacciones durante los eventos (mensajes en el chat, votos en encuestas, respuestas a CTA, preguntas y tiempo de visualización) aparecen como eventos en las cronologías de los contactos, donde pueden utilizarse para flujos de trabajo automatizados en HubSpot.",{"id":1568,"__typename":1496,"image":1569},"ZHbU7aMEQSW9nc2OW9vWdw",{"id":1570,"alt":1499,"height":1571,"url":1572,"width":1502},"dmP7kq7HTSqbKrnUKTFZrA",899,"https://www.datocms-assets.com/1127/1764120538-webinargeek-hubspot-integration.png",{"id":1574,"__typename":1485,"text":1575},"SAzpzjbVSZ2Dd2TNGCsqTA","**Qué se sincroniza con HubSpot**: Suscriptores y datos de visualización en directo, bajo demanda y replay\n\n**Característica destacada**: La integración de WebinarGeek permite a los usuarios de HubSpot gestionar la experiencia de inscripción mediante formularios y correos electrónicos de HubSpot, incluyendo enlaces de visualización únicos.\n\n**La pega**: Algunos usuarios señalan que los datos sincronizados no funcionan de forma consistente en segmentos o filtros, y que los flujos de trabajo suelen requerir configuración y mantenimiento manuales.\n\n**Valoraciones de usuarios**:\n\n\n\n* HubSpot Marketplace: 4.1/5\n* G2: 4.5/5\n\n\n### **9. Demio**\n\nDemio te permite registrar contactos para webinars a través de envíos de formularios de HubSpot y capturar detalles de inscripción personalizados, incluido el seguimiento UTM y enlaces de acceso únicos. A continuación, puedes segmentar listas de contactos en función de los datos de asistencia y configurar flujos de trabajo automatizados. Además, puedes utilizar HubSpot para crear informes que midan el rendimiento de tus webinars.",{"id":1577,"__typename":1496,"image":1578},"cF3SWGF0RhOc1E6CpSqKKw",{"id":1579,"alt":1499,"height":1580,"url":1581,"width":1502},"OUk8NjOlTh2pBh5EPtdvEQ",1024,"https://www.datocms-assets.com/1127/1764120508-demio-hubspot-integration.png",{"id":1583,"__typename":1485,"text":1584},"N5WvwsjvQn6qwXqJR_5aZg","**Qué se sincroniza con HubSpot**: Registro y asistencia, datos de visualización del replay, seguimiento UTM\n\n**Característica destacada**: La sincronización bidireccional permite enviar contactos desde HubSpot a eventos de Demio a través de flujos de trabajo, no solo transferir datos del webinar de vuelta a HubSpot.\n\n**El inconveniente**: Requiere el plan Premium de mayor nivel de Demio, que solo está disponible con una suscripción anual.\n\n**Valoraciones de usuarios**:\n\n\n\n* HubSpot Marketplace: 3/5\n* G2: 4.6/5\n\n\n### **10. ClickMeeting**\n\nClickMeeting transfiere automáticamente los datos de participantes y webinars a HubSpot. Allí, puedes crear listas de contactos para el seguimiento y la nutrición de leads.",{"id":1586,"__typename":1496,"image":1587},"JFH7R6VTQB-iSg1rWfwt8w",{"id":1588,"alt":1499,"height":1589,"url":1590,"width":1502},"XXRitlbUSCeBVgxy15p2hg",868,"https://www.datocms-assets.com/1127/1764120469-clickmeeting-hubspot-integration.png",{"id":1592,"__typename":1485,"text":1593},"RzAijHgyRLiJLMvIuA7AFA","**Qué se sincroniza con HubSpot**: Listas de asistentes\n\n**Característica destacada**: Creación automática de listas al registrarse en el webinar, eliminando la necesidad de exportar e importar manualmente los datos de los asistentes.\n\n**El inconveniente**: Solo sincroniza listas de asistentes con registros de contactos, lo que convierte esta en una de las integraciones más básicas para HubSpot.\n\n**Valoraciones de usuarios**:\n\n\n\n* HubSpot Marketplace: 2,2/5\n* G2: 4,2/5\n\n\n### **11. eWebinar**\n\nLa integración de eWebinar con HubSpot te permite hacer un seguimiento de los registros, la asistencia y el tiempo de visualización, proporcionando datos clave para segmentar listas. A partir de ahí, puedes configurar flujos de trabajo en HubSpot para recordar a los inscritos los próximos eventos o cultivar leads tras asistir a un webinar.",{"id":1595,"__typename":1496,"image":1596},"cKXRuFsjQBCS_U0_8chesA",{"id":1597,"alt":1499,"height":1598,"url":1599,"width":1502},"N4tNEbX2RxicjZa1wr33kw",1137,"https://www.datocms-assets.com/1127/1764120436-ewebinar-hubspot-integration.png",{"id":1601,"__typename":1485,"text":1602},"eHbUnPnESfizCBzdwyF7dQ","**Qué se sincroniza con HubSpot**: Registro y asistencia, tiempo de visualización\n\n**Función destacada**: Permite una sincronización personalizada para que puedas mostrar los datos de eWebinar que tus equipos de ventas y marketing desean ver en los registros de contacto de HubSpot.\n\n**La pega**: No existe sincronización bidireccional, por lo que no es posible transferir datos de HubSpot a eWebinar.\n\n**Valoraciones de usuarios**:\n\n\n\n* HubSpot Marketplace: 5/5\n* G2: 4.1/5\n\n\n### **12. RingCentral Events**\n\nRingCentral Events sincroniza en tiempo real los datos de registro y participación de eventos virtuales, presenciales e híbridos en HubSpot. Esta integración envía y recibe datos de registro entre ambas plataformas, incluidos los magic links y las respuestas personalizadas a preguntas y respuestas. También sincroniza los parámetros UTM, lo que resulta muy útil para la atribución de marketing.",{"id":1604,"__typename":1496,"image":1605},"Dpf6CS8ERL-ga_HHO4H7GQ",{"id":1606,"alt":1499,"height":1607,"url":1608,"width":1502},"Yv2xs71mQXqU2qxWQfQwRQ",937,"https://www.datocms-assets.com/1127/1764120405-ringcentral-events-hubspot-integration.png",{"id":1610,"__typename":1485,"text":1611},"HAmSsf6LQ1ijB_7MF3MYng","**Qué se sincroniza con HubSpot**: Estado de inscripción y asistencia, interacción, eventos y parámetros UTM\n\n**Función destacada**: Gestiona eventos virtuales, presenciales e híbridos con sincronización de la actividad de inscripción presencial en HubSpot, lo que ofrece una visión completa de todos los formatos de eventos.\n\n**El inconveniente**: Algunos usuarios señalan que los datos de inscripción y asistencia no siempre se sincronizan con precisión, lo que genera discrepancias entre los análisis de RingCentral Events y los registros de HubSpot.\n\n**Valoraciones de usuarios**:\n\n* HubSpot Marketplace: 2,3/5\n* G2: 4,5/5\n\n## Por qué Livestorm es la mejor integración con HubSpot para ventas y marketing\n\nPor sí solos, Livestorm y HubSpot pueden ayudarte a hacer de todo: desde organizar webinars hasta gestionar relaciones con clientes y hacer seguimiento de leads.\n\nPero cuando conectas ambas plataformas, puedes hacer mucho más. Como aplicación certificada de HubSpot, la integración de Livestorm te permite:\n\n\n* **Eliminar los silos de datos**: Los datos de clientes no tienen que residir únicamente en Livestorm o en HubSpot. Al sincronizar ambas plataformas, mantienes actualizados los datos de clientes y de eventos de marketing sin necesidad de actualizar cada plataforma manualmente.\n* **Simplificar la cualificación de leads**: Asigna los datos de webinars de Livestorm directamente a los objetos de leads de HubSpot para agilizar los procesos de ventas. Gestiona la cualificación de leads y los flujos de trabajo de HubSpot sin automatizaciones de terceros.\n* **Escalar el seguimiento personalizado**: La nutrición de leads se vuelve más sencilla cuando tienes todos los datos de clientes al alcance de la mano. Sincroniza los datos de inscripción e interacción de Livestorm con HubSpot para enviar correos de seguimiento personalizados.\n* **Demostrar el ROI de los webinars**: Tanto si los asistentes al webinar convierten días, semanas o meses después, podrás atribuir el ROI correspondiente a tus esfuerzos de marketing, sin necesidad de actualizar manualmente tu CRM.\n* **Alinear marketing y ventas**: Si marketing gestiona los webinars y ventas administra el CRM, no siempre es fácil compartir datos. Al integrar tus herramientas existentes, todos se mantienen automáticamente al día.\n\n> «Como obtenemos más datos durante un webinar, podemos cualificar los leads con mayor precisión. Sabemos cuáles asistieron en directo y cuáles consultaron el replay. Así, nos resulta más fácil acelerar el proceso con los leads y pasarlos a nuestros representantes de ventas.» — Benoit Leggieri, Head of Growth, Livestorm\n> \n\nUn ejemplo claro: nuestro equipo de crecimiento utilizó el análisis del recorrido del cliente de HubSpot para comparar los participantes en webinars con el resto de leads generados mediante otras acciones de marketing de contenidos durante el año anterior.\n\n¿El resultado? **Los participantes en webinars convirtieron a una tasa 4 veces superior a la de los no participantes**. Esta diferencia se mantuvo a pesar de que el contenido distribuido por otros canales (ebooks, artículos de blog, guías) era de alta calidad. El formato webinar generó una intención de compra más sólida y proporcionó datos más ricos para la cualificación de leads.\n\n> «Puedes establecer la inscripción como primer paso y luego preguntar: de esas inscripciones, ¿cuántos vieron el replay? De esos, ¿cuántos se convirtieron en una oportunidad cualificada? HubSpot recopila esos datos, calcula la tasa de conversión y te indica cuántos se convirtieron en un trato cerrado. Eso es un impacto real en los ingresos de tu pipeline.» – Sebastian Ferreira, Senior Solutions Engineer, HubSpot\n> ",{"id":1613,"__typename":1508,"youtubeLink":1614},"eXqVTrzDRgao6Zwo6cTF7A","https://www.youtube.com/embed/UYjRD9HHHXo",{"id":1616,"__typename":1485,"text":1617},"Z7RX9IVGQ4afEimwO-meVA","No tienes que fiarte solo de mi palabra. Consulta las valoraciones y reseñas de la aplicación Livestorm en el [HubSpot App Marketplace](https://ecosystem.hubspot.com/marketplace/listing/livestorm). Nuestra aplicación cuenta con más de 3.000 instalaciones y es una de las herramientas de webinar mejor valoradas del marketplace.\n\n\n## ¿Cómo se integra Livestorm con HubSpot?\n\nNuestra [integración con HubSpot CRM](https://livestorm.co/integrations/hubspot) sincroniza los datos de los webinars de Livestorm. A continuación, crea nuevos contactos directamente en HubSpot, por lo que no tendrás que realizar exportaciones manuales de CSV ni depender de herramientas de automatización de terceros como Zapier.\n\nPuedes mapear fácilmente los campos estándar o seleccionar cualquier campo personalizado para sincronizarlo con HubSpot. Una vez conectadas ambas plataformas, los registros de contactos de HubSpot reflejarán la participación en webinars y las reuniones de ventas celebradas a través de Livestorm.\n\nNuestra integración con HubSpot permite la configuración automatizada de eventos de marketing y la incorporación de listas de contactos para flujos de trabajo. También funciona con objetos de leads, lo que te ayuda a simplificar la generación y el cultivo de leads.\n\nCon estos datos enriquecidos de HubSpot, puedes configurar segmentos de espectadores para una automatización de marketing personalizada. Además, puedes hacer un seguimiento del engagement con tus acciones de marketing y atribuir las conversiones con mayor precisión.\n\n> \"Antes utilizaba listas, segmentos y campañas para gestionar mis eventos presenciales y mis webinars. Ahora que contamos con este objeto de eventos de marketing específico, podemos diferenciarlos y conectarlos a otras plataformas.\" — Sebastian Ferreira, Senior Solutions Engineer, HubSpot\n> ",{"id":1619,"__typename":1508,"youtubeLink":1620},"RaVMhlhoRH6OOjnuuCbtRQ","https://www.youtube.com/embed/GfH3p9mcYtQ",{"id":1622,"__typename":1485,"text":1623},"VhMX6RUaQjqBVhI4lPX-4A","## Cómo configurar la integración de Livestorm con HubSpot\n\nSincronizar las dos plataformas de software no podría ser más sencillo. Te guiaré a través del proceso en esta rápida guía de integración con HubSpot. Consulta la [documentación completa de la integración](https://support.livestorm.co/article/connect-livestorm-hubspot) para obtener un tutorial más detallado.\n\n\n### Crea una cuenta en HubSpot y en Livestorm\n\nAntes de empezar: necesitas el tipo adecuado de cuentas en HubSpot y en Livestorm. La integración con HubSpot está disponible en todos los planes de Livestorm (incluido el plan gratuito).",{"id":1625,"__typename":1496,"image":1626},"cuIcNN39RluAPBjRPlp9fg",{"id":1627,"alt":1499,"height":1628,"url":1629,"width":1630},"KzxtIeLWTzC9JdCnNQPKtQ",680,"https://www.datocms-assets.com/1127/1728553183-eng-hubspot-2.jpg",1280,{"id":1632,"__typename":1485,"text":1633},"b7okV0v_QW-VPItskeQKaQ","Sin embargo, HubSpot requiere que tengas un plan Professional o Enterprise en el Marketing Hub, Sales Hub, Service Hub o Operations Hub.\n\n\n### Conectar HubSpot con Livestorm\n\nInicia sesión en tu cuenta de Livestorm y ve al menú Aplicaciones. Selecciona la tarjeta de HubSpot.",{"id":1635,"__typename":1496,"image":1636},"RGktV6GYQYi4jDUqLdqEmA",{"id":1637,"alt":1499,"height":1638,"url":1639,"width":1640},"LRttKgaOSGWj-3g-YYK2SA",743,"https://www.datocms-assets.com/1127/1729147582-file-ogthghp0k6.png",1533,{"id":1642,"__typename":1485,"text":1643},"SlBT-590QGKC8D280Lsw7Q","Elige conectar tu cuenta de HubSpot con Livestorm. Deberás confirmar la cuenta de HubSpot que deseas sincronizar y revisar los permisos.\n\n\n### Configurar la integración con el CRM\n\nLa integración de Livestorm con HubSpot viene preconfigurada con todas las opciones necesarias: contactos, eventos de cronología y eventos de cronología. Además, añade automáticamente propiedades «by Livestorm» para garantizar que la información correcta llegue a los campos correspondientes.\n\nSin embargo, puedes personalizar tu configuración. Puedes definir cuándo se envían los eventos de cronología a la actividad de los contactos, cuándo crear automáticamente eventos de marketing, cuándo crear nuevos contactos y cuándo crear nuevas empresas.",{"id":1645,"__typename":1496,"image":1646},"MqVlS1iuQQKlALQhJB5eZQ",{"id":1647,"alt":1499,"height":1648,"url":1649,"width":1650},"fEMRqQsbSMW9B75G0q4R2w",1536,"https://www.datocms-assets.com/1127/1729148085-file-m7a116kyox.png",1134,{"id":1652,"__typename":1485,"text":1653},"QnkXoGilQG-cMq84y2sSGA","Una vez que configures la integración, puedes abrir un registro de contacto directamente desde HubSpot para ver la actividad en Livestorm o localizar tus webinars en los eventos de marketing de HubSpot.\n\n\n## Buenas prácticas para sacar más partido a tu integración con HubSpot\n\nUtiliza estos consejos para configurar tu entorno y obtener más valor de la integración de Livestorm con HubSpot.\n\n\n### Usa una convención de nomenclatura coherente\n\nSin una nomenclatura coherente, encontrar y conectar datos entre HubSpot y Livestorm se vuelve mucho más difícil. Crea una convención de nomenclatura para todo, desde las propiedades de contacto hasta las campañas de marketing.\n\nAsí reduces la confusión y minimizas el riesgo de duplicidades. Además, los datos son más fáciles de localizar y las actividades resultan más sencillas de atribuir a las fuentes correspondientes.\n\n\n### Crea flujos de trabajo que reflejen el recorrido del webinar\n\nComo herramienta de automatización de marketing, HubSpot ofrece flujos de trabajo que envían recordatorios, seguimientos y otros mensajes en nombre de tu equipo. Para aprovechar al máximo tu integración de webinar con el CRM, adapta estos flujos de trabajo a etapas concretas de la experiencia del webinar. Por ejemplo:\n\n\n\n* Envía correos electrónicos de recordatorio y materiales de preparación a los inscritos\n* Realiza el seguimiento de los participantes tras el webinar y comparte recursos adicionales\n* Agradece a quienes no pudieron asistir haberse inscrito y envíales un enlace al replay del webinar\n\nTambién puedes usar flujos de trabajo para enriquecer nuevos registros de forma automática. Por ejemplo, cuando un webinar crea un nuevo contacto y empresa en HubSpot, activa un flujo de trabajo que utilice la IA de HubSpot para completar los datos de empresa que faltan: sector, país, sitio web, número de empleados y más.\n\nAl personalizar tus esfuerzos de marketing de webinars, puedes mejorar las conversiones. Y al automatizar estos flujos de trabajo de mensajería, tu equipo ahorra tiempo.\n\n\n### Atribuye llamadas de ventas y acuerdos a tus acciones de marketing con webinars\n\nCuando te conectas a HubSpot CRM a través de la integración de Livestorm, la asistencia y participación en webinars se sincroniza automáticamente con los objetos del CRM. Esto significa que puedes ver qué eventos influyen en la generación de leads y en las conversiones.\n\nLos informes de atribución de HubSpot rastrean estos datos y asignan el crédito correspondiente a cada punto de contacto. Puedes usar este informe para identificar tus eventos de mayor impacto y analizar formatos, temáticas y tiempos.\n\n> \"¿Cuántos ingresos estoy generando? ¿Cuántos acuerdos se han cerrado gracias a ese webinar? ¿Cuántos nuevos contactos he conseguido? La ventaja de los eventos de marketing es que nos da la oportunidad de vincular los webinars a nuestras campañas.\" – Sebastian Ferreira, Senior Solutions Engineer, HubSpot.\n> \n\nA continuación, puedes utilizar los insights obtenidos para orientar tu toma de decisiones. Por ejemplo, puedes elaborar un calendario de webinars basado en datos que incluya más eventos de los tipos que mejor funcionan.\n\nPor ejemplo, el equipo de marketing de Livestorm utiliza el mapeo de UTM entre Livestorm y HubSpot para rastrear qué canales generan más inscritos a los webinars (y los más cualificados). Podemos ver la distribución por canal para cada webinar individual o para todos los webinars a lo largo del tiempo, lo que ayuda a validar y ajustar nuestra estrategia de promoción.\n\n> \"En nuestro caso, los correos electrónicos y las redes sociales generan muchos inscritos, y podemos ver la tendencia crecer mes a mes.\" – Benoit Leggieri, Head of Growth, Livestorm\n> ",{"id":1655,"__typename":1496,"image":1656},"CoB8IVIYRYyDKToQTw3p9Q",{"id":1657,"alt":1499,"height":1658,"url":1659,"width":1660},"D1SijBO9Suy9cKzjT21_LA",627,"https://www.datocms-assets.com/1127/1742490174-lead-generation-funnel.jpg",1200,{"id":1662,"__typename":1485,"text":1663},"TJrWRqpbS3K2dq16_L8cOg","### Audita tu configuración regularmente para una mayor integridad de los datos\n\nUna de las mayores ventajas de conectar tus aplicaciones es que los datos de ventas y marketing se sincronizan automáticamente. Sin embargo, sigo recomendando revisar tu configuración con regularidad (por ejemplo, mensualmente). Verifica que:\n\n\n* Las propiedades de contacto se mapeen correctamente entre Livestorm y HubSpot\n* Los datos de asistencia aparezcan con precisión en los registros de contacto de HubSpot\n* Los flujos de trabajo de automatización se activen correctamente en función de los contactos de prueba\n\nLas auditorías periódicas previenen las brechas de datos y los fallos de automatización que podrían afectar negativamente a la puntuación de leads o al seguimiento de ventas. Además, unos datos precisos dan a tu equipo de ventas confianza en los insights en tiempo real que utilizan para priorizar su alcance.\n\n\n## Historias de clientes: consejos para el éxito de los usuarios de Livestorm\n\n¿Te preguntas cómo otras empresas aprovechan la integración de Livestorm con HubSpot? Veamos algunas historias de clientes.\n\n\n### Spendesk\n\n[Spendesk utiliza Livestorm](https://livestorm.co/customers/spendesk) como herramienta de formación y [generación de demanda](https://livestorm.co/blog/demand-generation-tools). El equipo organiza una amplia variedad de webinars, desde demostraciones de producto y webinars de marketing hasta sesiones de incorporación y formación de clientes.\n\nEn lugar de utilizar las páginas de inscripción a webinars integradas en Livestorm, Spendesk usa HubSpot para configurar páginas de inscripción para determinados tipos de eventos. Todos los datos de inscripción y participación de los contactos se sincronizan entre Livestorm y HubSpot.\n\nDentro de HubSpot, el equipo de Spendesk puede hacer un seguimiento sencillo de los eventos a los que asisten los prospectos y cómo interactúan con el contenido. Estos insights permiten al equipo hacer un seguimiento de los prospectos sobre los temas que les interesan.\n\n\n### Teamleader\n\n[Teamleader utiliza Livestorm](https://livestorm.co/customers/teamleader) para webinars de marketing, con una media de 300 inscritos por evento. El equipo de marketing se apoya en los webinars como [herramienta de generación de leads](https://livestorm.co/blog/lead-generation-tools), por lo que los inscritos se añaden habitualmente a un flujo de trabajo automatizado de webinars que los nutre a lo largo del tiempo.\n\nSincronizar los datos de Livestorm con HubSpot es clave para el [proceso de generación de leads](https://livestorm.co/blog/lead-generation-funnel) del equipo. Como explica Maxim Beaten, Marketing Automation Manager de Teamleader: «Hacemos nuestra puntuación de leads a través de HubSpot, por lo que era muy importante para nosotros integrar Livestorm con HubSpot y el resto de nuestras herramientas».\n\nGracias a esta integración, la [alineación entre ventas y marketing](https://livestorm.co/blog/sales-marketing-alignment) es sencilla. En lugar de transferir datos manualmente, ambos equipos pueden consultar los mismos datos actualizados directamente en HubSpot para las campañas de marketing y el seguimiento de ventas.\n\n\n## Empieza con la integración de Livestorm con HubSpot\n\nLa potente integración de Livestorm con HubSpot simplifica todo tu proceso de generación de leads. Al sincronizar nuestro [software de webinars](https://livestorm.co/webinar-software) con los datos del CRM de HubSpot, puedes capturar automáticamente datos de contacto, puntuar prospectos en función de su participación y activar secuencias de seguimiento personalizadas sin necesidad de introducir datos manualmente.\n\nDesde la inscripción hasta la conversión, esta integración garantiza que ningún lead cualificado se pierda por el camino. Tu equipo de marketing puede ejecutar automatizaciones en segundo plano, y tu equipo de ventas obtiene visibilidad completa sobre la actividad de leads y contactos.\n\nEmpieza en minutos. [Regístrate en Livestorm](https://app.livestorm.co/#/signup) y comienza a probar nuestra plataforma de webinars sin coste alguno.",{"id":1665,"alt":1666,"height":1658,"url":1667,"width":1660},"Jseeic0ZQnK66MufAwPVvw","Mujer trabajando en laptop desde casa","https://www.datocms-assets.com/1127/1751028434-woman-configuring-software-integration.jpg",true,"2026-03-26",[],"Compara 12 plataformas de webinar para encontrar las mejores integraciones con HubSpot. Descubre por qué Livestorm es la mejor opción para sincronizar datos y simplificar la generación de leads.",[1673,1678,1682,1686,1690,1694],{"__typename":1674,"id":1675,"question":1676,"answer":1677},"BlockFaqRecord","PiDbw_tzQEGtJk0BK6mejA","¿Se pueden realizar webinars a través de HubSpot?","\u003Cp>Sí. Con la integración de Livestorm y HubSpot, puedes sincronizar automáticamente los inscritos a webinars como contactos de HubSpot y enviar datos de actividad de eventos para facilitar la segmentación y los flujos de trabajo post-evento.\u003C/p>\n",{"__typename":1674,"id":1679,"question":1680,"answer":1681},"R7AwSlf3QP2YNrJEvZxRGQ","¿Cómo funciona la integración de Livestorm con HubSpot?","\u003Cp>La integración sincroniza los datos de inscripción y participación en webinars entre Livestorm y HubSpot. Los inscritos se crean o actualizan automáticamente como contactos, y la actividad de los eventos se traslada a HubSpot para activar flujos de trabajo y campañas.\u003C/p>\n",{"__typename":1674,"id":1683,"question":1684,"answer":1685},"EroFUx3NT1-kr_BYXm9sIw","¿Qué datos del webinar se sincronizan con HubSpot?","\u003Cp>Livestorm sincroniza los datos de inscripción, el estado de asistencia, las métricas de participación como encuestas y preguntas y respuestas, y las visualizaciones del replay. Estos datos te ayudan a segmentar contactos y personalizar el seguimiento en función del comportamiento real durante el webinar.\u003C/p>\n",{"__typename":1674,"id":1687,"question":1688,"answer":1689},"BkZeTt0DSy6Fld7TO4_UUA","¿Por qué conectar Livestorm con HubSpot?","\u003Cp>Conectar Livestorm con HubSpot elimina la introducción manual de datos, garantiza que tu CRM refleje el nivel de participación en los webinars en tiempo real y permite automatizar flujos de trabajo de nurturing basados en la asistencia y la interacción.\u003C/p>\n",{"__typename":1674,"id":1691,"question":1692,"answer":1693},"YHn8rpxFTIeY2GNl1QQkYA","¿Cuál es la mejor plataforma para webinars en directo con HubSpot?","\u003Cp>Livestorm está diseñado para equipos de marketing que utilizan HubSpot. Ofrece acceso desde el navegador, páginas de inscripción personalizables, herramientas de participación en directo e integración nativa con HubSpot para conectar la actividad de los webinars directamente con tu CRM.\u003C/p>\n",{"__typename":1674,"id":1695,"question":1696,"answer":1697},"V7i9mJqMTy-pc5JD9xxgyA","¿Los espectadores necesitan descargar algún software para unirse a los webinars de Livestorm?","\u003Cp>No. Livestorm funciona completamente en el navegador, por lo que los espectadores pueden unirse con un solo clic sin necesidad de descargar ningún software ni crear una cuenta.\u003C/p>\n","12 mejores integraciones de HubSpot para software de webinar",[1700,1703,1706],{"id":1701,"text":1702},"BTyPIPbPQO-H3X1aq31hiA","\u003Cp>Al mapear directamente los datos de contacto, registro e interacción en HubSpot, estas integraciones de software de webinar mejoran la cualificación de leads, la segmentación y la atribución.\u003C/p>\n",{"id":1704,"text":1705},"QI0Vjh0CRPum_dbFIrkPLw","\u003Cp>La integración de HubSpot de Livestorm sincroniza más de 40 puntos de datos, agiliza los flujos de trabajo y es compatible con los planes gratuitos y de pago de Livestorm.\u003C/p>\n",{"id":1707,"text":1708},"R7ulimUrRAWIJLCtqzmCmw","\u003Cp>Livestorm cuenta con valoraciones muy positivas por parte de los usuarios (4,5/5 en HubSpot Marketplace, 4,4/5 en G2) y clientes como Spendesk y Teamleader destacan su eficacia para la generación de leads y la automatización.\u003C/p>\n",{"logo":1710},{"id":1711,"openLinkInNewTabTitle":1712,"downloadIconTitle":1713,"downloadIconPng":1714,"downloadIconSvg":1718,"downloadLogoTitle":1720,"downloadLogoPng":1721,"downloadLogoSvg":1726,"visitBrandGuidelinesTitle":1728,"visitBrandGuidelinesLink":1729},"ALC9MfevTFOtqdGxjir3nA","Abrir enlace en una nueva pestaña","Descargar icono",{"alt":1715,"height":1716,"url":1717,"width":1716},"Ícono en formato .png",140,"https://www.datocms-assets.com/1127/1702040904-livestorm-icon-primary.png",{"url":1719},"https://www.datocms-assets.com/1127/1702040919-livestorm-icon-primary.svg","Descargar logo",{"alt":1722,"height":1723,"url":1724,"width":1725},"Logo en formato .png",63,"https://www.datocms-assets.com/1127/1702040979-livestorm-logo-primary.png",372,{"url":1727},"https://www.datocms-assets.com/1127/1702040994-livestorm-logo-primary.svg","Consultar las guidelines de la marca","https://brand.livestorm.co/",{"allForms":1731,"componentCsmSection":1772,"componentForm":1779,"componentEventBanner":1791,"componentPricing":1796,"componentSignupPopup":1843,"global":1846,"openGraph":1858,"softwareApplicationSchema":1862},[1732,1749,1757,1764],{"id":1733,"name":1734,"slug":1735,"formId":1736,"redirectUrl":1462,"firstStepTitle":1737,"firstStepText":1738,"lastStepTitle":1739,"lastStepText":1740,"lastStepCta":1741,"gtmEvent":1745,"segmentEvent":1746,"segmentLabel":1747,"segmentWhitelistedProperties":1748},"WFjns70TQg6BhSrndeLOuA","Demo","demo","860d36ce-8c02-4b68-b0d2-4b03632d8f7d","¿Necesitas una *demostración de Livestorm*?","Deja tu información para programar una demostración con un experto en nuestro producto. Te mostraremos las características esenciales para ti y responderemos a tus preguntas..","¡Gracias, nos pondremos en contacto *dentro de poco*!","Mientras tanto, puedes ver [nuestra demo a la carta](https://app.livestorm.co/livestorm/livestorm-demo-live) y probar Livestorm gratis haciendo clic en el botón de abajo.",{"id":1742,"slot":1743,"slug":1744},"32390113","Probar Livestorm gratis","https://app.livestorm.co/#/signup","event.demoRequested","Demo requested","call","firstname, lastname, email, phone, company, company_size, country",{"id":1750,"name":1751,"slug":1752,"formId":1753,"redirectUrl":1462,"firstStepTitle":1462,"firstStepText":1754,"lastStepTitle":1755,"lastStepText":1756,"lastStepCta":1470,"gtmEvent":1462,"segmentEvent":1462,"segmentLabel":1462,"segmentWhitelistedProperties":1462},"Tyv9unF3TiClSxQ9KwjbAw","VIP Calculator","calculator","c4a982a6-711d-45e3-bd5e-27ac2e884a2a","Déjanos tus datos para que nuestro equipo de ventas se ponga en contacto contigo. ","Gracias.","Nuestro equipo se pondrá en contacto con usted en breve.\n",{"id":1758,"name":1759,"slug":1760,"formId":1761,"redirectUrl":1762,"firstStepTitle":1737,"firstStepText":1738,"lastStepTitle":1462,"lastStepText":1462,"lastStepCta":1470,"gtmEvent":1462,"segmentEvent":1746,"segmentLabel":1763,"segmentWhitelistedProperties":1748},"P-P22GxNSiaBOtm4RTYigA","Watch video","watch-video","0f9353e4-df5e-4b0d-8930-9bbd27934367","https://app.livestorm.co/livestorm/livestorm-on-demand-demo/live?s=2574c038-50dc-426d-8b86-899841e6a5fa#/chat","video",{"id":1765,"name":1766,"slug":1767,"formId":1768,"redirectUrl":1462,"firstStepTitle":1462,"firstStepText":1462,"lastStepTitle":1462,"lastStepText":1462,"lastStepCta":1470,"gtmEvent":1769,"segmentEvent":1770,"segmentLabel":1462,"segmentWhitelistedProperties":1771},"S8tsEc06S-aLSPRTFYhqkA","Offer","offer","17b15a49-a0eb-405a-860e-3609f523b17c","event.offerFormSubmitted","Offer form submitted","firstname, lastname, email, country, company, company_size",{"id":1773,"title":1462,"text":1462,"items":1774,"image":1775},"149231084",[],{"alt":1470,"height":1776,"url":1777,"width":1778},973,"https://www.datocms-assets.com/1127/1687954798-community.png",2160,{"id":1780,"demoOptionTitle":1781,"demoOptionText":1782,"offerSuccessTitle":1783,"offerSuccessText":1784,"offerSuccessCoMarketing":1785,"watchAVideoOptionTitle":1789,"watchAVideoOptionText":1790},"450462","Reservar una demo","Habla de nuestros planes Enterprise y Business con nuestro equipo de ventas","\u003Cp class=\"text-node\" data-pm-slice=\"1 1 []\">Gracias por tu descarga! \u003C/p>","Cree una cuenta gratuita en Livestorm para implementar su estrategia de marketing de webinars",{"alt":1470,"height":1786,"width":1787,"url":1788},528,686,"https://www.datocms-assets.com/1127/1615539956-cover-subscription.png","Ver un vídeo","Accede a un vídeo pregrabado de presentación del 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Además, recibirás una gran cantidad de ideas de promoción en redes sociales y eventos virtuales para tu negocio, incluyendo herramientas para la promoción de seminarios web y consejos para incorporar conferencias en video y asociaciones de eventos en tu estrategia de marketing.\n\nEcha un vistazo a siete ejemplos de asociaciones estratégicas que incluyen marketing de afiliados y asociaciones de distribución y prueba nuestras ideas de contenido para marketing de eventos en redes sociales y marketing de asociaciones para aumentar tus métricas en redes sociales. Pero primero, es posible que te estés preguntando cómo fomentar la participación en reuniones virtuales o cómo realizar un evento interactivo. ¡Podemos decirte cómo organizar eventos virtuales atractivos! Y si te preguntas \"¿qué es un seminario web?\" antes de siquiera empezar con el marketing en línea de seminarios web, ¡eso también está bien! Estas publicaciones responden a todas tus preguntas, incluso a las más simples.","Obtén ideas para eventos virtuales y eleva tu estrategia de marketing con eventos interactivos, asociaciones de eventos y promoción de eventos en redes sociales.",{"id":2648,"alternativeVersions":2649,"_locales":2658,"fillerTextTitle":2659,"fillerTextText":2660,"name":2661,"seoDescription":2662,"slug":2655},"120138866",[2650,2652,2654,2656],{"locale":1449,"value":2651},"fernbestimmung",{"locale":1452,"value":2653},"remote-communication",{"locale":1454,"value":2655},"comunicacion-remota",{"locale":1457,"value":2657},"travail-hybride",[1452,1457,1454,1449],"Cómo mejorar la comunicación remota","Cualquier propietario de negocio, representante de ventas o freelancer debería saber cómo aprovechar el compromiso a través de video para la comunicación empresarial. La mayoría de los empleados quieren trabajar en un modelo híbrido y los posibles clientes e inversores prefieren conectarse a través de reuniones virtuales o chats en línea en lugar de gastar tiempo y dinero en viajes excesivos.\n\nUna plataforma sólida de compromiso por video puede hacer maravillas para la comunicación remota de cualquier tipo, ya sean freelancers, profesores o incluso abogados. Tal vez seas un abogado y quieras saber cómo llevar a cabo citaciones judiciales a través de videollamadas. Aquí encontrarás respuestas.\n\n¿No estás seguro de qué es realmente el compromiso por video? ¡Livestorm puede ayudar! Disponemos de muchos recursos para ayudarte a aprovechar el chat por video y aumentar el compromiso de los interesados al comunicarte de forma remota. También cubriremos lo básico: desde entender qué es la conferencia web y configurar un seminario web automatizado, hasta conocer los beneficios de utilizar una plataforma de compromiso por video en el lugar de trabajo y elegir el software adecuado para tu embudo de ventas y marketing.\n\nLas videollamadas son mucho más personales que las llamadas en conferencia sin video, así que es la única manera de avanzar si deseas elevar tu estrategia de comunicación remota. 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Cada publicación explica qué ha cambiado, por qué es importante y cómo sacarle el máximo partido. Sin relleno, solo las actualizaciones que afectan a tu uso diario de la plataforma.Algunas de las publicaciones más leídas cubren la integración con HubSpot, la API pública, las nuevas funciones de IA y los anuncios de asociaciones. 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Aprende más sobre videoconferencias, eventos virtuales, reuniones virtuales, seminarios web y más.",{"id":2823,"alt":2824,"height":2825,"url":2826,"width":2827},"41871987","Icono de documento con una cruz.",570,"https://www.datocms-assets.com/1127/1644934630-empty-state.png",490,"Lo siento, no pudimos encontrar resultados para tu búsqueda sobre","Por favor, intenta buscar con otros términos.",[2831,2847,2861,2876],{"id":2832,"_firstPublishedAt":2833,"_updatedAt":2834,"blogPostCategory":2835,"coverImage":1470,"coverWithImgix":2837,"date":2843,"slug":2844,"subtitle":2845,"title":2846},"109010834","2022-02-28T15:26:44+01:00","2026-04-03T15:46:00+02:00",[2836],{"id":2648,"name":2661,"slug":2655},{"id":2838,"alt":2839,"height":2840,"url":2841,"width":2842},"42122417","Reunión virtual entre cuatro personas.",3965,"https://www.datocms-assets.com/1127/1645118312-pexels-anna-shvets-4226140.jpg",5948,"2025-02-19","software-de-videoconferencia-mas-seguro","Consigue la mayor protección posible contra amenazas cibernéticas con un software de videoconferencias seguro. Descubre algunos consejos para mejorar la privacidad y la seguridad de las reuniones online.","Las 5 aplicaciones de software de videoconferencia más seguras",{"id":2848,"_firstPublishedAt":2849,"_updatedAt":2850,"blogPostCategory":2851,"coverImage":1470,"coverWithImgix":2853,"date":2857,"slug":2858,"subtitle":2859,"title":2860},"66159372","2021-10-18T17:31:19+02:00","2026-06-03T11:06:48+02:00",[2852],{"id":1465,"name":1466,"slug":1467},{"id":2854,"alt":1470,"height":2855,"url":2856,"width":1630},"27627136",823,"https://www.datocms-assets.com/1127/1634562861-test-webcam-or-microphone.jpg","2025-01-24","prueba-camara-microfono","Prueba tu cam y tu micrófono antes de hacer un evento en directo para asegurarte de que te escuchen y te vean lo mejor posible. Aquí te enseñamos cómo hacerlo con estos simples pasos.","Cómo probar el micrófono y la cámara: 7 maneras de probarlos",{"id":2862,"_firstPublishedAt":2863,"_updatedAt":2864,"blogPostCategory":2865,"coverImage":1470,"coverWithImgix":2867,"date":2872,"slug":2873,"subtitle":2874,"title":2875},"121066206","2022-05-02T14:40:18+02:00","2026-04-03T15:50:04+02:00",[2866],{"id":2648,"name":2661,"slug":2655},{"id":2868,"alt":2869,"height":1648,"url":2870,"width":2871},"46298941","Reunión virtual en una tablet sobre una mesa.","https://www.datocms-assets.com/1127/1649727908-surface-hjgav1qjhs0-unsplash.jpg",1920,"2024-12-19","mejores-alternativas-a-zoom","Zoom es una herramienta muy popular, ¿pero es la más adecuada para ti? Descubre nueve increíbles alternativas a Zoom y elige la mejor herramienta de videoconferencias para tu equipo.","9 de las mejores alternativas y competidores de Zoom en 2026",{"id":2877,"_firstPublishedAt":2878,"_updatedAt":2879,"blogPostCategory":2880,"coverImage":1470,"coverWithImgix":2882,"date":2888,"slug":2889,"subtitle":2890,"title":2891},"122724484","2022-08-16T09:00:00+02:00","2026-04-03T15:49:57+02:00",[2881],{"id":2648,"name":2661,"slug":2655},{"id":2883,"alt":2884,"height":2885,"url":2886,"width":2887},"47308260","10 mejores micrófonos para conferencias en 2025",855,"https://www.datocms-assets.com/1127/1657811155-7-best-microphones-for-video-conferencing-the-2022-winners.jpg",1279,"2024-12-12","mejores-microfonos-conferencias-virtuales","Utiliza nuestra guía de los 10 mejores micrófonos para videoconferencias para mejorar tu presencia online, comunicar tu mensaje con claridad e impresionar a los participantes.","Los 10 mejores micrófonos para conferencias y reuniones online","Artículos destacados","Selección del editor",[2895,2909,2922,2935],{"id":2896,"_firstPublishedAt":2897,"_updatedAt":2898,"blogPostCategory":2899,"coverImage":1470,"coverWithImgix":2901,"date":2905,"slug":2906,"subtitle":2907,"title":2908},"146401993","2023-02-20T17:00:10+01:00","2026-06-03T11:06:09+02:00",[2900],{"id":1465,"name":1466,"slug":1467},{"id":2902,"alt":1470,"height":2903,"url":2904,"width":1630},"49156357",862,"https://www.datocms-assets.com/1127/1675974636-how-to-host-a-successful-webinar.jpg","2025-03-12","anfitrion-webinar","Descubre cómo organizar un webinar perfecto con estos consejos de Livestorm. Aprende a preparar, presentar y concluir una sesión webinar ideal.","Cómo organizar un webinar perfecto: guía completa",{"id":2910,"_firstPublishedAt":2911,"_updatedAt":2912,"blogPostCategory":2913,"coverImage":1470,"coverWithImgix":2915,"date":2888,"slug":2919,"subtitle":2920,"title":2921},"D2YRFWS2THaCl83t4-9Gng","2024-01-10T09:40:07+01:00","2026-04-03T15:48:31+02:00",[2914],{"id":1465,"name":1466,"slug":1467},{"id":2916,"alt":2917,"height":1658,"url":2918,"width":1660},"BND5ymC_SPil2GNF220k2w","Interacción en redes sociales con emojis.","https://www.datocms-assets.com/1127/1702418171-social-media-event-promotion.jpg","promocion-de-eventos-en-redes-sociales","Aprende a promocionar un evento en redes sociales. Diseña una estrategia de promoción de eventos que se dirija al público adecuado, genere expectativas y aumente la asistencia.","21 consejos de expertos para promocionar eventos en redes sociales",{"id":2923,"_firstPublishedAt":2924,"_updatedAt":2925,"blogPostCategory":2926,"coverImage":1470,"coverWithImgix":2928,"date":2888,"slug":2932,"subtitle":2933,"title":2934},"A-AKoE69RdaeteTJXCw5KQ","2023-12-20T14:47:49+01:00","2026-04-03T15:45:21+02:00",[2927],{"id":1465,"name":1466,"slug":1467},{"id":2929,"alt":2930,"height":1658,"url":2931,"width":1660},"Io8oixE-Qqyo8CSk0qBSHQ","Mujer sonriendo en videollamada.","https://www.datocms-assets.com/1127/1702650833-what-is-a-summit.jpg","que-es-una-cumbre","Prepara una cumbre virtual con ayuda de nuestra guía de 15 pasos. \nSolicita consejos para realizar o producir eventos on-line, desde la estrategia inicial hasta la revisión posterior.\n\n","¿Qué es una cumbre (Summit)? Cómo organizar una: guía de 15 pasos para su preparación.",{"id":2936,"_firstPublishedAt":2937,"_updatedAt":2938,"blogPostCategory":2939,"coverImage":1470,"coverWithImgix":2942,"date":2947,"slug":2948,"subtitle":2949,"title":2950},"148466663","2023-06-05T09:51:46+02:00","2026-04-03T15:45:32+02:00",[2940,2941],{"id":1465,"name":1466,"slug":1467},{"id":2648,"name":2661,"slug":2655},{"id":2943,"alt":2944,"height":2945,"url":2946,"width":2871},"49647096","Hombre participando en videollamada en casa.",1281,"https://www.datocms-assets.com/1127/1683913346-10-best-pre-recorded-webinar-platforms-to-help-you-scale.jpg","2024-11-19","plataformas-de-webinars-pregrabados","Descubre las mejores plataformas de webinars pregrabados para ofrecer contenido on demand, generar leads e interacción con los asistentes y aumentar conversiones.","Las 10 mejores plataformas de webinars pregrabados para ayudarte a crecer",[],{"id":2953,"alt":2954,"height":2955,"url":2956,"width":2957},"44198328","Sala moderna y minimalista en tonos blancos.",2304,"https://www.datocms-assets.com/1127/1646727566-bg-header-blog.jpg",7680,{"id":2959,"alt":2960,"height":2961,"url":2962,"width":2963},"45507869","Sillón blanco en ambiente minimalista.",1141,"https://www.datocms-assets.com/1127/1647508886-20220303_05-2.png",1125,"Todas las categorías","o navega por categorías",{"id":2896,"_firstPublishedAt":2897,"_updatedAt":2898,"blogPostCategory":2967,"coverImage":1470,"coverWithImgix":2969,"date":2905,"slug":2906,"subtitle":2907,"title":2908},[2968],{"id":1465,"name":1466,"slug":1467},{"id":2902,"alt":1470,"height":2903,"url":2904,"width":1630},"Buscar","Últimos artículos","Mantente al tanto navegando por nuestros artículos más recientes. Descubre los últimos consejos y tendencias en videoconferencias, eventos virtuales, reuniones virtuales, seminarios web y más.","Publicaciones de","Publicado en","Leer más","Artículos relacionados","Buscar un artículo","Resultados de búsqueda para","Aprende más sobre el compromiso de video con nuestros guías detalladas.","Tabla de contenido","Blog de Livestorm","Blog de Livestorm - Consejos y tendencias sobre el compromiso a través del video","Artículos escritos por %{authorName}","Artículos sobre %{categoryName}","Actualizado el","Escrito 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