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momento para organizar un webinar en 2026","¿Cuándo deberías organizar un webinar en 2026? Analizamos 33.786 sesiones para descubrir los mejores días, horarios y meses para organizar webinars. Los resultados podrían sorprenderte.",{"id":1502,"alt":1503,"url":1504,"width":1505,"height":1506},"49378138","Equipo de marketing planificando un webinar","https://www.datocms-assets.com/1127/1679931821-8-best-webinar-breakout-rooms-for-dynamic-sessions-in-2023.jpg",1280,720,false,"Mejor hora y día para organizar un webinar en 2026",{"id":1510,"name":1511,"slug":1512},"RSVz4DPKSayLSpuirerX4Q","Webinar","webinar",[],{"id":1515,"name":1516,"jobTitle":1517,"shortDescription":1518,"slug":1519,"avatar":1520},"150611145","Brillixa Herdhiana","Gerente Senior de Crecimiento","Brillixa se unió a Livestorm como Gerente de Crecimiento en 2021. Su experiencia le permite contribuir al crecimiento del negocio a través de la generación de leads a partir de anuncios y canales orgánicos.","brillixa-herdhiana",{"id":1521,"alt":1522,"url":1523,"width":1524,"height":1524},"50510853","Sonrisa de mujer con fondo azul.","https://www.datocms-assets.com/1127/1688695141-pp-brillixa-herdhiana.jpg",1000,{"__typename":1526,"id":1527,"slug":1528,"title":1528,"description":1528,"resourceFileExternal":1528,"ebook":1529,"backgroundImage":1529,"image":1529,"resourceType":1530},"ModelOfferRecord","VfwMWztSRuaWANgaL867rw","",null,{"id":1531,"name":1532,"color":1533,"cta":1534,"icon":1535},"23823627","Informes","pale-red","Descargar",{"id":1536,"name":1537},"149338178","pie-chart",[],true,[1541,1545,1548,1551,1554],{"__typename":1542,"id":1543,"text":1544},"SimpleMarkdownRecord","VcF4MfptQZG4uy0nzsUw6g","\u003Cp>El martes lidera las tasas de asistencia a webinars con un 51,7 %, seguido de cerca por el lunes y el miércoles. El jueves y el viernes muestran el menor nivel de participación.\u003C/p>\n",{"__typename":1542,"id":1546,"text":1547},"Xln_u_rYRbaeIhObA7t6aQ","\u003Cp>La asistencia a webinars alcanza sus picos en enero (50,4 %), septiembre (49,7 %) y noviembre (49,3 %), lo que refleja las tendencias y prioridades laborales estacionales.\u003C/p>\n",{"__typename":1542,"id":1549,"text":1550},"R5YYyXkITZ-WkY3E1OL_WA","\u003Cp>Los horarios óptimos son las 11 a. m. y las 2 p. m. (hora del este de EE. UU.), ya que permiten captar tanto a la audiencia estadounidense como a la europea, evitando así coincidir con la hora del almuerzo y el cansancio de final del día.\u003C/p>\n",{"__typename":1542,"id":1552,"text":1553},"JBjsO7W-QaW2D_1jYA8qLQ","\u003Cp>Casi el 50 % de los registros se producen durante la semana previa al evento; el 15,3 % se registra el mismo día, lo que respalda la promoción continua hasta la hora de inicio.\u003C/p>\n",{"__typename":1542,"id":1555,"text":1556},"bdYnk8eyQW2Mhh8A_cRyPg","\u003Cp>Las tasas de asistencia aumentaron del 48,9 % (2024) al 51,3 % (2025), impulsadas por la mejora de las plataformas y la experiencia de usuario.\u003C/p>\n",[],{"value":1559,"blocks":1888},{"schema":1560,"document":1561},"dast",{"type":1562,"children":1563},"root",[1564,1570,1574,1577,1583,1588,1592,1594,1598,1602,1606,1610,1614,1618,1622,1624,1628,1632,1636,1640,1652,1656,1660,1664,1668,1672,1676,1680,1684,1688,1692,1696,1700,1704,1708,1712,1723,1727,1731,1742,1746,1750,1768,1772,1776,1780,1797,1799,1803,1807,1811,1815,1819,1823,1827,1859,1863],{"type":1565,"children":1566},"paragraph",[1567],{"type":1568,"value":1569},"span","La mayoría de los consejos sobre programación de webinars recomiendan planificar eventos a las 10 a. m. los miércoles o jueves. Sin embargo, esa recomendación rara vez se basa en datos actuales.",{"type":1565,"children":1571},[1572],{"type":1568,"value":1573},"Analizamos 4,35 millones de inscripciones y 33.786 sesiones en Livestorm para descubrir qué dicen los datos hoy. En este artículo, desglosamos los mejores días, horarios y meses para organizar un webinar, además de los errores de programación que reducen la tasa de asistencia. Varios de los hallazgos desafían suposiciones habituales.",{"item":1575,"type":1576},"ET2qCoLRTZiSDK8u_STMWQ","block",{"type":1578,"level":1579,"children":1580},"heading",2,[1581],{"type":1568,"value":1582},"¿Cuál es el mejor momento para organizar un webinar?",{"type":1578,"level":1584,"children":1585},3,[1586],{"type":1568,"value":1587},"¿Qué día de la semana es el mejor para un webinar?",{"type":1565,"children":1589},[1590],{"type":1568,"value":1591},"Los lunes, martes y miércoles tienen tasas de asistencia sólidas. El martes lidera ligeramente con una tasa de asistencia del 51,7 %, y el lunes ocupa el segundo lugar con un 51,5 %. Sin embargo, las diferencias entre estos tres días son mínimas.",{"item":1593,"type":1576},"QWeZc_RUT4K2KlA4wy5Mjw",{"type":1565,"children":1595},[1596],{"type":1568,"value":1597},"Los patrones de comportamiento profesional respaldan este intervalo. A principios de semana, los espectadores están en modo trabajo y todavía no han llegado a la saturación de reuniones que reduce la asistencia los jueves y viernes.",{"type":1565,"children":1599},[1600],{"type":1568,"value":1601},"Buena práctica: elige un día fijo dentro del rango óptimo de lunes a miércoles y mantente en él. La constancia crea hábitos en los espectadores y mejora la asistencia con el tiempo.",{"type":1578,"level":1584,"children":1603},[1604],{"type":1568,"value":1605},"¿Cuáles son los peores días para organizar webinars?",{"type":1565,"children":1607},[1608],{"type":1568,"value":1609},"Las tasas de asistencia bajan los jueves y viernes en comparación con el periodo de lunes a miércoles. El jueves se ve afectado por el cansancio acumulado de reuniones, mientras que el viernes sufre las distracciones propias de la mentalidad de fin de semana.",{"type":1565,"children":1611},[1612],{"type":1568,"value":1613},"El sábado puede funcionar bien para audiencias del sector salud. Sin embargo, el domingo muestra un rendimiento bajo en todos los sectores.",{"type":1578,"level":1584,"children":1615},[1616],{"type":1568,"value":1617},"¿Qué meses son los mejores para organizar webinars?",{"type":1565,"children":1619},[1620],{"type":1568,"value":1621},"Enero, septiembre y noviembre son sistemáticamente los meses con las tasas de asistencia más altas. Enero lidera con un 50,4 %, seguido de septiembre (49,7 %) y noviembre (49,3 %).",{"item":1623,"type":1576},"d0C9bUy-SGu2Hy3esqSGBg",{"type":1565,"children":1625},[1626],{"type":1568,"value":1627},"Enero aprovecha la energía de establecer nuevas metas, mientras que septiembre se beneficia del enfoque de vuelta al trabajo. Noviembre aprovecha la urgencia del cuarto trimestre antes de que lleguen las fiestas navideñas.",{"type":1565,"children":1629},[1630],{"type":1568,"value":1631},"Planificación estratégica: programa tus webinars más importantes, lanzamientos de producto y contenido estratégico durante estos tres meses para conseguir la mayor asistencia.",{"type":1578,"level":1584,"children":1633},[1634],{"type":1568,"value":1635},"¿En qué meses deberías evitar organizar webinars?",{"type":1565,"children":1637},[1638],{"type":1568,"value":1639},"Con una tasa de asistencia de solo el 42,9 %, agosto es el peor mes para los webinars. Los patrones de vacaciones de verano y la menor atención al trabajo generan condiciones difíciles para la asistencia a los webinars.",{"type":1565,"children":1641},[1642,1644,1650],{"type":1568,"value":1643},"En lugar de organizar eventos en agosto, concéntrate en las ",{"url":1645,"type":1646,"children":1647},"https://livestorm.co/blog/automated-webinars","link",[1648],{"type":1568,"value":1649},"secuencias de webinars automatizadas",{"type":1568,"value":1651},". Después, prioriza la preparación de contenido para tu plan de webinars de septiembre.",{"type":1578,"level":1584,"children":1653},[1654],{"type":1568,"value":1655},"¿A qué hora del día se debe organizar un webinar?",{"type":1565,"children":1657},[1658],{"type":1568,"value":1659},"Webinars matutinos: 11 a.m. ET",{"type":1565,"children":1661},[1662],{"type":1568,"value":1663},"Las 11 a.m. ET captan una alta energía y compromiso, con espectadores más receptivos y una mente despejada antes de las reuniones. Además, coincide con la tarde en Europa, lo que la convierte en una franja horaria ideal para audiencias internacionales.",{"type":1565,"children":1665},[1666],{"type":1568,"value":1667},"Ideal para: presentaciones enérgicas, demostraciones de producto y contenido interactivo que se beneficia de altos niveles de atención.",{"type":1565,"children":1669},[1670],{"type":1568,"value":1671},"Pico de webinars por la tarde: 2 p. m. ET",{"type":1565,"children":1673},[1674],{"type":1568,"value":1675},"Las 14:00 h (hora del Este) evita conflictos con la hora de comer y aprovecha la concentración que sigue a la comida. La mayoría de las organizaciones programan menos reuniones internas en esta franja horaria, lo que reduce los conflictos de asistencia.",{"type":1565,"children":1677},[1678],{"type":1568,"value":1679},"Horario global: funciona bien para audiencias de EE. UU. y Europa, pero implica que los participantes europeos se conecten a última hora de la tarde.",{"type":1565,"children":1681},[1682],{"type":1568,"value":1683},"Horarios de webinar que se deben evitar: la hora de comer, primera hora de la mañana y última hora de la tarde",{"type":1565,"children":1685},[1686],{"type":1568,"value":1687},"El horario de comida (12-13 h) compite con la hora del descanso. Primera hora de la mañana (antes de las 9 h) coincide con los desplazamientos. Última hora de la tarde (después de las 16 h) se enfrenta al cansancio de final del día y a los cambios de planes personales.",{"type":1578,"level":1579,"children":1689},[1690],{"type":1568,"value":1691},"¿Cómo varía el horario de los webinars según el sector?",{"type":1578,"level":1584,"children":1693},[1694],{"type":1568,"value":1695},"Momento ideal para un webinar en el sector salud",{"type":1565,"children":1697},[1698],{"type":1568,"value":1699},"Los espectadores del sector salud tienen preferencias distintas debido a los horarios de atención a pacientes. Las sesiones del sábado por la mañana suelen funcionar bien, y las opciones nocturnas pueden adaptarse a los turnos de trabajo.",{"type":1578,"level":1584,"children":1701},[1702],{"type":1568,"value":1703},"El momento adecuado para un webinar del sector financiero",{"type":1565,"children":1705},[1706],{"type":1568,"value":1707},"Evita el horario de mercado y las temporadas de resultados, cuando los profesionales tienen prioridades que compiten entre sí. Los periodos de cierre de trimestre muestran una disponibilidad reducida debido a las responsabilidades de generación de informes.",{"type":1578,"level":1584,"children":1709},[1710],{"type":1568,"value":1711},"Estrategias globales para llegar a espectadores de webinars",{"type":1565,"children":1713},[1714,1716,1721],{"type":1568,"value":1715},"8 a.m. PT / 11 a.m. ET / 4 p.m. GMT ofrece una cobertura razonable en Norteamérica y Europa. Para llegar a más audiencia a nivel mundial, considera organizar varias sesiones regionales o proporcionar ",{"url":1717,"type":1646,"children":1718},"https://livestorm.co/blog/record-webinar",[1719],{"type":1568,"value":1720},"grabaciones de webinars",{"type":1568,"value":1722}," de alta calidad.",{"type":1578,"level":1579,"children":1724},[1725],{"type":1568,"value":1726},"¿Cómo ha cambiado la tasa de asistencia a los webinars?",{"type":1578,"level":1584,"children":1728},[1729],{"type":1568,"value":1730},"El impulso en la asistencia a webinars",{"type":1565,"children":1732},[1733,1735,1740],{"type":1568,"value":1734},"Las tasas de asistencia mejoraron del 48,9 % en 2024 al 51,3 % en 2025, un aumento de 2,4 puntos. Las mejoras tecnológicas, las mejores experiencias de usuario y la mayor accesibilidad móvil contribuyen a ",{"url":1736,"type":1646,"children":1737},"https://livestorm.co/blog/boost-webinar-attendance-rate",[1738],{"type":1568,"value":1739},"una mayor asistencia a los webinars",{"type":1568,"value":1741},".",{"type":1565,"children":1743},[1744],{"type":1568,"value":1745},"Implicaciones para 2026: Esta tendencia al alza sugiere que siguen existiendo oportunidades de optimización, lo que hace que tomar decisiones de programación basadas en datos sea cada vez más importante para conseguir un mejor nivel de participación.",{"type":1578,"level":1584,"children":1747},[1748],{"type":1568,"value":1749},"El impacto de las plataformas de webinar",{"type":1565,"children":1751},[1752,1754,1759,1761,1766],{"type":1568,"value":1753},"Unas mejores experiencias de webinar suelen implicar una mayor asistencia. Las mejores ",{"url":1755,"type":1646,"children":1756},"https://livestorm.co/blog/best-webinar-platforms",[1757],{"type":1568,"value":1758},"plataformas de webinar",{"type":1568,"value":1760}," cuentan con interfaces fáciles de usar, herramientas de interacción atractivas e integración perfecta con el calendario. Las ",{"url":1762,"type":1646,"children":1763},"https://livestorm.co/features/ai",[1764],{"type":1568,"value":1765},"plataformas de webinar con funciones de IA",{"type":1568,"value":1767}," ayudan a las organizaciones a perfeccionar sus estrategias de tiempo, planificar contenido y reutilizar webinars.",{"type":1578,"level":1579,"children":1769},[1770],{"type":1568,"value":1771},"¿Cuándo se inscribe la mayoría de la gente en los webinars?",{"type":1578,"level":1584,"children":1773},[1774],{"type":1568,"value":1775},"La realidad de las inscripciones a webinars de última hora",{"type":1565,"children":1777},[1778],{"type":1568,"value":1779},"Casi la mitad (49,6%) de las inscripciones se producen en la última semana antes de un webinar, y el 15,3% de las inscripciones tienen lugar el mismo día del evento. Este patrón influye en cómo los equipos de marketing deben programar y promocionar sus webinars:",{"type":1781,"style":1782,"children":1783},"list","bulleted",[1784,1791],{"type":1785,"children":1786},"listItem",[1787],{"type":1565,"children":1788},[1789],{"type":1568,"value":1790},"Ventaja de principio de semana: las decisiones tomadas durante el fin de semana suelen traducirse en inscripciones el lunes y el martes, lo que beneficia a los webinars programados entre el lunes y el miércoles.",{"type":1785,"children":1792},[1793],{"type":1565,"children":1794},[1795],{"type":1568,"value":1796},"Estrategia de promoción: mantén las actividades de marketing hasta la hora de inicio del webinar, en lugar de detenerlas antes de tiempo. Ese 15,3 % de inscripciones el mismo día merece la pena captarlo.",{"item":1798,"type":1576},"ZUsa-ACtT8O_OSkzmILkxQ",{"type":1578,"level":1579,"children":1800},[1801],{"type":1568,"value":1802},"Cómo crear un calendario de series de webinars",{"type":1578,"level":1584,"children":1804},[1805],{"type":1568,"value":1806},"Optimización de series de webinars",{"type":1565,"children":1808},[1809],{"type":1568,"value":1810},"Programar tus eventos de forma constante el mismo día de cada semana crea hábitos en tus espectadores que pueden mejorar la asistencia y la retención. Los intervalos semanales o quincenales mantienen el interés sin saturar sus calendarios.",{"type":1578,"level":1584,"children":1812},[1813],{"type":1568,"value":1814},"Análisis competitivo de webinars",{"type":1565,"children":1816},[1817],{"type":1568,"value":1818},"Estar al tanto de los calendarios del sector ayuda a evitar coincidencias con grandes conferencias y eventos estacionales. Comprender los patrones de la competencia permite aprovechar oportunidades de programación estratégica que captan mayor atención del mercado.",{"type":1578,"level":1579,"children":1820},[1821],{"type":1568,"value":1822},"Tu checklist para programar webinars en 2026",{"type":1565,"children":1824},[1825],{"type":1568,"value":1826},"Recomendaciones clave para programar webinars:",{"type":1781,"style":1782,"children":1828},[1829,1835,1841,1847,1853],{"type":1785,"children":1830},[1831],{"type":1565,"children":1832},[1833],{"type":1568,"value":1834},"Opción principal: lunes, martes o miércoles a las 11 a. m. o 2 p. m. (hora del Este de EE. 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Ajusta los datos según los patrones del sector cuando sea necesario.",{"type":1565,"children":1864},[1865,1867,1872,1874,1879,1881,1886],{"type":1568,"value":1866},"¿Listo para optimizar tu ",{"url":1868,"type":1646,"children":1869},"https://livestorm.co/blog/webinar-marketing",[1870],{"type":1568,"value":1871},"estrategia de marketing de webinars",{"type":1568,"value":1873},"? Descarga ",{"url":1875,"type":1646,"children":1876},"https://livestorm.co/resources/reports/2026-webinar-benchmark-report",[1877],{"type":1568,"value":1878},"The Pipeline Truth: 2026 Webinar Benchmark Report",{"type":1568,"value":1880}," para profundizar en los datos, y regístrate para ",{"url":1882,"type":1646,"children":1883},"https://app.livestorm.co/#/signup",[1884],{"type":1568,"value":1885},"empezar con Livestorm",{"type":1568,"value":1887}," hoy mismo.",[1889,1900,1908,1915],{"__typename":1890,"id":1575,"description":1891,"video":1892},"BlockVideoRecord","Livestorm analizó 4,35 millones de inscripciones en más de 33 000 sesiones en directo para revelar cuál es el mejor día, hora y mes para organizar un webinar y conseguir la mayor asistencia posible.",{"url":1893,"title":1894,"provider":1895,"providerUid":1896,"thumbnailUrl":1897,"width":1898,"height":1899},"https://www.youtube.com/watch?v=3gIB7E16sbs","Best Time to Host a Webinar: What 33,000 Sessions Reveal","youtube","3gIB7E16sbs","https://i.ytimg.com/vi/3gIB7E16sbs/maxresdefault.jpg",1920,1080,{"__typename":1901,"id":1593,"image":1902,"caption":1528},"BlockImageRecord",{"id":1903,"alt":1904,"url":1905,"width":1906,"height":1907},"X0EBoUtyQLy-5KX8Eozu2w","tasa de asistencia por día de la semana","https://www.datocms-assets.com/1127/1770647081-livestorm-webinar-benchmark-report-show-up-rate-by-day-of-the-week.png",1220,900,{"__typename":1901,"id":1623,"image":1909,"caption":1528},{"id":1910,"alt":1911,"url":1912,"width":1913,"height":1914},"Xo_638A1SEKoNGEi5juQlw","mejores meses para organizar un webinar","https://www.datocms-assets.com/1127/1770647081-livestorm-webinar-benchmark-report-webinars-seasonality.png",1106,930,{"__typename":1901,"id":1798,"image":1916,"caption":1528},{"id":1917,"alt":1918,"url":1919,"width":1524,"height":1524},"EDXA6r1rR1uPHjL_DzpVqQ","la regla de los 7 días para las inscripciones","https://www.datocms-assets.com/1127/1770647081-livestorm-webinar-benchmark-report-registrations-timeline.png",{"logo":1921},{"id":1922,"openLinkInNewTabTitle":1923,"downloadIconTitle":1924,"downloadIconPng":1925,"downloadIconSvg":1929,"downloadLogoTitle":1931,"downloadLogoPng":1932,"downloadLogoSvg":1937,"visitBrandGuidelinesTitle":1939,"visitBrandGuidelinesLink":1940},"ALC9MfevTFOtqdGxjir3nA","Abrir enlace en una nueva pestaña","Descargar icono",{"alt":1926,"height":1927,"url":1928,"width":1927},"Ícono en formato .png",140,"https://www.datocms-assets.com/1127/1702040904-livestorm-icon-primary.png",{"url":1930},"https://www.datocms-assets.com/1127/1702040919-livestorm-icon-primary.svg","Descargar logo",{"alt":1933,"height":1934,"url":1935,"width":1936},"Logo en formato .png",63,"https://www.datocms-assets.com/1127/1702040979-livestorm-logo-primary.png",372,{"url":1938},"https://www.datocms-assets.com/1127/1702040994-livestorm-logo-primary.svg","Consultar las guidelines de la marca","https://brand.livestorm.co/",{"allForms":1942,"componentCsmSection":1982,"componentForm":1989,"componentEventBanner":2001,"componentPricing":2006,"componentSignupPopup":2050,"global":2053,"openGraph":2065,"softwareApplicationSchema":2069},[1943,1959,1967,1974],{"id":1944,"name":1945,"slug":1946,"formId":1947,"redirectUrl":1528,"firstStepTitle":1948,"firstStepText":1949,"lastStepTitle":1950,"lastStepText":1951,"lastStepCta":1952,"gtmEvent":1955,"segmentEvent":1956,"segmentLabel":1957,"segmentWhitelistedProperties":1958},"WFjns70TQg6BhSrndeLOuA","Demo","demo","860d36ce-8c02-4b68-b0d2-4b03632d8f7d","¿Necesitas una *demostración de Livestorm*?","Deja tu información para programar una demostración con un experto en nuestro producto. Te mostraremos las características esenciales para ti y responderemos a tus preguntas..","¡Gracias, nos pondremos en contacto *dentro de poco*!","Mientras tanto, puedes ver [nuestra demo a la carta](https://app.livestorm.co/livestorm/livestorm-demo-live) y probar Livestorm gratis haciendo clic en el botón de abajo.",{"id":1953,"slot":1954,"slug":1882},"32390113","Probar Livestorm gratis","event.demoRequested","Demo requested","call","firstname, lastname, email, phone, company, company_size, country",{"id":1960,"name":1961,"slug":1962,"formId":1963,"redirectUrl":1528,"firstStepTitle":1528,"firstStepText":1964,"lastStepTitle":1965,"lastStepText":1966,"lastStepCta":1529,"gtmEvent":1528,"segmentEvent":1528,"segmentLabel":1528,"segmentWhitelistedProperties":1528},"Tyv9unF3TiClSxQ9KwjbAw","VIP Calculator","calculator","c4a982a6-711d-45e3-bd5e-27ac2e884a2a","Déjanos tus datos para que nuestro equipo de ventas se ponga en contacto contigo. 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