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Senior de Crecimiento","Brillixa Herdhiana","Brillixa se unió a Livestorm como Gerente de Crecimiento en 2021. Su experiencia le permite contribuir al crecimiento del negocio a través de la generación de leads a partir de anuncios y canales orgánicos.","brillixa-herdhiana",{"id":1479,"bottomContentCardCtaTitle":1463,"bottomContentCardText":1463,"bottomContentCardTitle":1463,"displayCustomerLogoSection":1480,"headerCtaText":1463,"headerCtaCtaTitle":1463,"inlineContentCardCtaTitle":1463,"inlineContentCardCtaLink":1463,"inlineContentCardImage":1480,"inlineContentCardTag":1463,"inlineContentCardTitle":1463,"inlineContentCardText":1463,"pushCover":1480,"pushCtaLink":1463,"pushCtaTitle":1463,"pushTag":1463,"pushTitle":1463,"relatedContentOffer":1480,"relatedPillarPage":1480,"relatedPillarPageTitleOfTheBlock":1463,"textBasedInlineCtaText":1463,"title":1463,"urlForTheCta":1463,"withoutContentOffer":1480},"EuyaJO3lR4OdEZCf07aKIg",null,[1482,1486,1495,1498,1502,1505,1512,1515,1521,1524,1531,1534,1540,1543,1549,1552,1558,1561,1568,1571,1577,1580,1587,1590,1596,1599,1605,1608,1614,1617,1623,1626,1633],{"id":1483,"__typename":1484,"text":1485},"OBull632QHywdKuj-8bvCw","TextRecord","Organizar webinars en directo para cada prospecto consume una gran cantidad de tiempo y recursos del equipo, lo que ralentiza tus esfuerzos de generación de leads. Los webinars automatizados te permiten organizar webinars en piloto automático, de modo que la generación de leads siga en marcha mientras tu equipo puede centrarse en nutrir leads y cerrar acuerdos.\n\nPero con decenas de plataformas que se proclaman el mejor software de webinar, encontrar la opción adecuada requiere investigación. Esta guía analiza 13 de las mejores plataformas de webinar automatizado y te ayuda a encontrar las funciones de generación de leads B2B que necesitas al precio adecuado.\n\n## **¿Qué es una plataforma de webinar automatizado?**\n\nUna plataforma de webinar automatizado es un software que simula una experiencia en directo reproduciendo contenido pregrabado en horarios programados, bajo demanda o combinando ambas modalidades. Muchas de estas herramientas de [webinar](https://livestorm.co/resources/guides/what-is-a-webinar) también incluyen páginas de registro automatizadas, funciones de participación, secuencias de correos electrónicos e integraciones de automatización de marketing.\n\n\n### **Cuándo utilizar un software de webinar automatizado**\n\nEl [software de webinar automatizado](https://livestorm.co/webinar-software/automated-webinars) te permite organizar eventos virtuales que ofrecen una sensación de directo sin necesidad de presentar o interactuar en tiempo real. Imagínalo como una [herramienta de generación de leads](https://livestorm.co/blog/lead-generation-tools) que funciona en piloto automático, lo que significa que:\n\n\n\n* Los equipos de marketing y ventas ahorran tiempo grabando webinars evergreen una sola vez y reproduciéndolos automáticamente\n* Los espectadores pueden ver e interactuar con los eventos cuando más les convenga, lo que puede [mejorar las tasas de asistencia](https://livestorm.co/blog/boost-webinar-attendance-rate)\n* Las organizaciones generan leads de forma más eficiente, ya que un único webinar puede seguir generando leads durante semanas o incluso meses.",{"id":1487,"__typename":1488,"image":1489},"aOHpygFMTNKARMq5HwikkA","ImageRecord",{"id":1490,"alt":1491,"height":1492,"url":1493,"width":1494},"eFtj8RlDSxuPjfKYeg9INQ","TBD",627,"https://www.datocms-assets.com/1127/1748429047-sales-marketing-alignment.jpg",1200,{"id":1496,"__typename":1484,"text":1497},"OEhVy20sTw-Xq8odX-pIdA","### **Qué automatizar en los webinars**\n\nPuedes ahorrar tiempo y simplificar tu embudo de captación de leads automatizando estos elementos de [marketing de webinars](https://livestorm.co/blog/webinar-marketing):\n\n\n\n* **Inicio y fin del evento:** El webinar comienza y termina según un horario establecido, redirigiendo a los espectadores a una página de destino una vez concluido el evento. No es necesario iniciar las sesiones manualmente ni preocuparse por los husos horarios.\n* **Encuestas durante el evento:** Las preguntas aparecen en momentos específicos para mantener a los espectadores activos. La plataforma registra los resultados para que puedas ver qué genera más interés.\n* **Compartir archivos:** Los recursos, como diapositivas o PDFs, se entregan en momentos concretos o cuando los espectadores alcanzan determinados disparadores. No se necesita ningún seguimiento manual.\n* **CTAs:** Los mensajes de llamada a la acción aparecen en momentos predefinidos para impulsar registros o demostraciones. Tú controlas cuándo los prospectos ven tu propuesta en función de lo que han visto.\n* **Correos electrónicos a los asistentes:** Los correos de confirmación, recordatorio y seguimiento se envían en función del comportamiento de registro y visualización. Las mejores plataformas de webinars gestionan toda la secuencia.\n* **Automatización del marketing:** Los datos de los espectadores fluyen directamente a tu CRM o plataforma de marketing. El nivel de participación activa el siguiente paso de nurturing sin necesidad de introducir datos manualmente.\n\n\n## **Las 13 mejores plataformas de webinars automatizados para B2B**\n\nHemos reunido las mejores plataformas de webinars para organizar eventos similive. A continuación, desglosamos las funciones automatizadas de cada plataforma, sus puntos fuertes y qué puedes esperar pagar.",{"id":1499,"__typename":1500,"text":1501},"cL0Cg5GPQdSXZ4F8UADYvg","ContentTextHtmlRecord","\u003Ctable border=\"1\" style=\"border-collapse: collapse;\">\n\u003Ctbody>\n\u003Ctr>\n\u003Ctd>\n\u003Cp>\u003Cb>Plataforma\u003C/b>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cb>Opciones de programación\u003C/b>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cb>Funciones de automatización clave\u003C/b>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cb>Ideal para\u003C/b>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cb>Precio inicial\u003C/b>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp>\u003Cb>Livestorm\u003C/b>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Programado, bajo demanda\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Eventos con múltiples sesiones, reproducción de vídeo, integraciones con CRM, encuestas/preguntas y respuestas\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Plataforma basada en navegador con automatización de marketing integrada\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">105 $/mes (anual)\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp>\u003Cb>Demio\u003C/b>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Programado\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Materiales programados, encuestas y CTAs; seguimiento del engagement\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Gestionar la automatización de webinars con recursos limitados\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">80 $/mes (anual)\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp>\u003Cb>Zoom\u003C/b>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Programado, bajo demanda\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Webinars pregrabados, eventos híbridos, automatización de marketing\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Audiencias muy grandes (más de 10 000 personas) o usuarios ya habituados a Zoom\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">290,83 $/mes (anual) + 13,33 $/usuario\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp>\u003Cb>ClickMeeting\u003C/b>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Programado, bajo demanda\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Interacciones basadas en línea de tiempo, opciones de monetización, redirecciones de página\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Amplia variedad de tipos de webinar, incluidos eventos de pago\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">48 $/mes (anual)\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp>\u003Cb>WebinarKit\u003C/b>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">En el momento, programado, bajo demanda, multidía\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Creador de presentaciones con IA, respuestas de chat con IA, marketing por SMS\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Herramientas de IA integradas para webinars de contenido permanente\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">33 $/mes (anual)\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp>\u003Cb>Webex\u003C/b>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Programado\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Eventos pregrabados, vídeos de expositores, gestión de entradas y patrocinadores\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Solución empresarial con producción de calidad profesional\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">56,25 $/mes por usuario (anual) + 12 $/usuario\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp>\u003Cb>BigMarker\u003C/b>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Programado, bajo demanda\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Reproducción de vídeo, mensajes de chat, encuestas, ofertas, materiales descargables\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Estrategia de eventos completa en todos los formatos\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Precio personalizado\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp>\u003Cb>Airmeet\u003C/b>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Programado\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Sesiones pregrabadas, chat en directo/preguntas y respuestas, encuestas, plantillas de correo electrónico\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Eventos de gran escala con seguimiento de la intención de los espectadores\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">167 $/mes (anual)\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp>\u003Cb>GoTo Webinar\u003C/b>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Programado, bajo demanda\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Automatización de correo electrónico, herramientas interactivas, materiales descargables, sincronización con CRM\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Usuarios empresariales que necesitan integración con reuniones y llamadas\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">62 $/mes (anual)\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp>\u003Cb>Vimeo\u003C/b>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Programado\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Eventos con múltiples segmentos, escenas de preguntas y respuestas en directo, kits de marca\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Alojamiento y edición de vídeo con webinars ocasionales\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">75 $/mes (anual)\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp>\u003Cb>EasyWebinar\u003C/b>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">En el momento, programado, bajo demanda, recurrente\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Programación en tiempo exacto, transmisión en la zona horaria local, CRM integrado\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Programación flexible con transmisión inmediata o predefinida\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">96 $/mes (anual)\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp>\u003Cb>WebinarGeek\u003C/b>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">En el momento, programado, bajo demanda\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Webinars híbridos, encuestas/cuestionarios, botones CTA, chat en directo\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Webinars interactivos con contenido automatizado y preguntas y respuestas en directo\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">85 $/mes (anual)\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>\n\u003Cp>\u003Cb>EverWebinar\u003C/b>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">En el momento, programado, bajo demanda\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Reproducción de chat en directo, ofertas de ventas con cuenta regresiva, simulación dinámica de asistencia\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Experiencias simuladas en directo (sin eventos reales en tiempo real)\u003C/span>\u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">79 $/mes (compromiso de 2 años)\u003C/span>\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003C/tbody>\n\u003C/table>",{"id":1503,"__typename":1484,"text":1504},"JAgLHydFRae-zXELcstYAQ","## **1. Livestorm**\n\nLivestorm es una plataforma de video engagement diseñada para que los equipos de marketing B2B organicen webinars y eventos virtuales en directo, automatizados y bajo demanda. Pensada para grandes organizaciones, Livestorm se integra con HubSpot, Salesforce, Marketo y otras herramientas de ventas y marketing. Es ideal para casos de uso que van desde la generación de leads y demostraciones de producto hasta la formación de clientes y las comunicaciones internas.",{"id":1506,"__typename":1488,"image":1507},"DYU7jg8iSJKUk0_CZWeKDw",{"id":1508,"alt":1491,"height":1509,"url":1510,"width":1511},"48607156",1296,"https://www.datocms-assets.com/1127/1666021765-hero-automated-webinar.jpg",1860,{"id":1513,"__typename":1484,"text":1514},"BEbiGW_USOq-SYFj_rb6AA","**¿Qué puedes automatizar con Livestorm?**\n\n\n\n* **Eventos de una o varias sesiones**: Automatiza webinars con una o más sesiones mediante un único enlace\n* **Hora de inicio y fin del evento**: Inicia y detén los webinars automáticamente a las horas programadas\n* **Reproducción de vídeos**: Reproduce vídeos pregrabados durante el webinar para crear una experiencia simulive\n* **Páginas de registro**: Crea y personaliza páginas de registro optimizadas para la conversión\n* **Recordatorios y seguimientos por correo electrónico**: Envía invitaciones, recordatorios y mensajes posteriores al evento por correo electrónico\n* **Automatizaciones de marketing**: Sincroniza Livestorm con HubSpot y otros CRMs para automatizar los flujos de trabajo de marketing y ventas\n* **Integraciones publicitarias**: Conecta Livestorm con los anuncios de Facebook y LinkedIn para ejecutar campañas de generación de leads de pago\n* **Encuestas y sesiones de preguntas y respuestas**: Añade encuestas interactivas y sesiones de preguntas y respuestas a los eventos automatizados\n* **Uso compartido de archivos**: Comparte archivos descargables con los participantes de forma automática\n\n**Cuándo considerar Livestorm para webinars automatizados**\n\nOpta por Livestorm si deseas un software de webinars basado en el navegador que haga que tanto la automatización de eventos *como* la automatización de marketing sean fluidas, facilitando la creación de un exitoso [embudo de webinar](https://livestorm.co/blog/create-a-webinar-funnel)*.*\n\n**Precios**\n\nLos precios de Livestorm comienzan desde 105 $/mes (facturación anual) para hasta 1.000 contactos activos anuales.\n\n\n### **2. Demio**\n\n[Demio](https://livestorm.co/webinar-software-comparison/livestorm-vs-demio) es una plataforma para organizar webinars, medir la participación y demostrar el retorno de la inversión. Con los webinars de Demio, puedes hacer un seguimiento de la participación de los asistentes, identificar la intención de compra y guiar a los prospectos a través de tu [embudo de generación de leads](https://livestorm.co/blog/lead-generation-funnel).",{"id":1516,"__typename":1488,"image":1517},"c9T9PBKZR_6u8gVxaGkV-A",{"id":1518,"alt":1491,"height":1519,"url":1520,"width":1494},"TGbinlpKS8KOT22ln7fdxA",739,"https://www.datocms-assets.com/1127/1765935734-demio-automated-webinars.png",{"id":1522,"__typename":1484,"text":1523},"F9lYtoteTPGjvRqvhdJXIQ","**¿Qué puedes automatizar con Demio?**\n\n\n\n* **Contenido del webinar**: Sube vídeos para que se reproduzcan automáticamente\n* **Materiales programados**: Entrega materiales descargables en momentos específicos durante el webinar\n* **Encuestas programadas**: Programa encuestas para que aparezcan en momentos concretos durante la presentación\n* **CTAs programadas**: Muestra botones de CTA en momentos predefinidos\n* **Campos de registro personalizados**: Recoge información esencial de los inscritos\n* **Interacción con los espectadores**: Supervisa qué asistentes mostraron mayor participación durante la sesión\n\n**Cuándo considerar Demio para webinars automatizados**\n\nConsidera Demio si necesitas gestionar la automatización de webinars y organizar eventos automatizados atractivos con recursos limitados.\n\n**Precios**\n\nDemio ofrece webinars automatizados con el plan Growth, que comienza en 80 $/mes (facturado anualmente) para hasta 150 asistentes.\n\n\n### **3. Zoom**\n\n[Zoom](https://livestorm.co/webinar-software-comparison/livestorm-vs-zoom) es una plataforma de software que ofrece desde webinars y eventos virtuales hasta reuniones y chat de equipo. Con Zoom Webinars, puedes organizar eventos en directo, bajo demanda o automatizados para más de 10 000 asistentes, y sincronizar tus datos con numerosas herramientas líderes de software de marketing.",{"id":1525,"__typename":1488,"image":1526},"NXVMSOWaR_6Lsp0HAKJF-A",{"id":1527,"alt":1491,"height":1528,"url":1529,"width":1530},"49089071",1010,"https://www.datocms-assets.com/1127/1674577359-03-zoom.jpg",1911,{"id":1532,"__typename":1484,"text":1533},"OQIpz_hWRwitM9O4uhxY0w","**¿Qué puedes automatizar con Zoom?**\n\n\n\n* **Webinars pregrabados**: Sube archivos de vídeo y prográmalos para que se reproduzcan en momentos específicos\n* **Eventos híbridos**: Los anfitriones pueden unirse a eventos automatizados, interactuar en tiempo real y convertir los eventos a formato en directo\n* **Operaciones de eventos**: Configura flujos de trabajo para inscripciones, recordatorios y seguimientos por correo electrónico\n* **Automatización de marketing**: Integra Zoom con herramientas de marketing y ventas para simplificar los seguimientos\n\n**Cuándo considerar Zoom para webinars automatizados**\n\nConsidera una suscripción a Zoom Webinars si necesitas organizar eventos para audiencias muy grandes (más de 10.000 personas) o si ya trabajas dentro del ecosistema de Zoom.\n\n**Precios**\n\nZoom ofrece eventos simulive con el plan Webinars Plus, que comienza en 290,83 $/mes (facturado anualmente) para hasta 500 participantes. Ten en cuenta que esta opción también requiere un plan Zoom Workplace Pro, que comienza en 13,33 $/mes por usuario (facturado anualmente).\n\n\n### **4. ClickMeeting**\n\n[ClickMeeting](https://livestorm.co/webinar-software-comparison/livestorm-vs-clickmeeting) es un software de reuniones que también admite webinars en directo y automatizados, con opciones de venta de entradas y monetización. Está diseñado para eventos interactivos y formaciones, con funcionalidades como lluvia de ideas en directo, chat, encuestas y sesiones de preguntas y respuestas.",{"id":1535,"__typename":1488,"image":1536},"SDKaTyerSY6dpdxRM4bFnA",{"id":1537,"alt":1491,"height":1538,"url":1539,"width":1494},"ZibJePxfSJeKsx8nKCjnKA",1194,"https://www.datocms-assets.com/1127/1765935805-clickmeeting-automated-webinars.png",{"id":1541,"__typename":1484,"text":1542},"TjwABfjeQkKeAqlUrA0X6w","**¿Qué puedes automatizar con ClickMeeting?**\n\n\n\n* **Reproducción de webinars**: Programa contenido pregrabado para que se emita en momentos específicos o a demanda\n* **Interacciones basadas en una línea de tiempo**: Usa una línea de tiempo visual para programar encuestas, sondeos y contenido de vídeo durante el webinar\n* **Chat en directo o grabado**: Interactúa en tiempo real o responde a las preguntas de los espectadores más tarde\n* **Correos electrónicos**: Envía recordatorios y correos de agradecimiento\n* **Redirecciones de página**: Lleva a los espectadores a tu sitio web tras el evento\n\n**Cuándo considerar ClickMeeting**\n\nIncluye una plataforma como ClickMeeting en tu lista si buscas una solución que admita una amplia variedad de tipos de webinar, incluidas opciones de monetización.\n\n**Precios**\n\nEl plan Automated de ClickMeeting comienza en 48 $/mes (con facturación anual) para hasta 50 participantes.\n\n\n### **5. WebinarKit**\n\nWebinarKit es una plataforma de webinars automatizados impulsada por inteligencia artificial, diseñada para ayudarte a generar leads las 24 horas del día. Sus herramientas de IA pueden crear tu presentación, interactuar con los espectadores y gestionar los recordatorios por correo electrónico. Sin embargo, WebinarKit no admite la transmisión de eventos en directo.",{"id":1544,"__typename":1488,"image":1545},"a8Dlyz5KQ4mWm3V1Tqm-RA",{"id":1546,"alt":1491,"height":1547,"url":1548,"width":1494},"VRySrRAvQMCJGKNRGOljhA",817,"https://www.datocms-assets.com/1127/1765935829-webinarkit-automated-webinars.png",{"id":1550,"__typename":1484,"text":1551},"DkwW1yqrSSiIdOSpuN4Zdg","**¿Qué puedes automatizar con WebinarKit?**\n\n\n\n* **Constructor de presentaciones**: Introduce los detalles de tu sitio web u oferta para generar un guion y una presentación de diapositivas\n* **Webinars en el momento justo**: Ejecuta sesiones que comienzan cada 5, 10 o 15 minutos\n* **Eventos programados**: Configura webinars para que se ejecuten en horarios específicos (diario, semanal o mensual)\n* **Contenido bajo demanda**: Permite a los espectadores ver el contenido de inmediato\n* **Eventos de varios días**: Crea series de múltiples sesiones para automatizar tus estrategias de captación\n* **Marketing por correo electrónico y SMS**: Envía recordatorios, seguimientos e invitaciones de calendario\n* **Funciones de participación**: Programa encuestas, ofertas, materiales descargables y mensajes de chat para que aparezcan en momentos específicos\n* **Respuestas de chat con IA**: Responde las preguntas de los espectadores y gestiona objeciones de forma automática\n\n**Cuándo considerar WebinarKit**\n\nElige WebinarKit si deseas herramientas de IA integradas para crear tus webinars evergreen (y si no tienes previsto organizar ningún evento en directo).\n\n**Precios**\n\nWebinarKit ofrece funciones de webinar automatizado en el plan Pro, que comienza desde 33 $/mes (facturado anualmente).\n\n\n### **6. Webex**\n\n[Webex Events](https://livestorm.co/webinar-software-comparison/livestorm-vs-webex) es una plataforma empresarial de eventos virtuales e híbridos diseñada para producciones profesionales a gran escala. Admite transmisiones en directo, eventos inmersivos y distribución de contenido contextual. Webex también permite la venta de entradas, herramientas para patrocinadores y comunicaciones personalizadas tras el evento.",{"id":1553,"__typename":1488,"image":1554},"IY4820wlRvafkUXhJbSpng",{"id":1555,"alt":1491,"height":1556,"url":1557,"width":1494},"N1H8Cj5PQjCOYqwA0_N8Tg",670,"https://www.datocms-assets.com/1127/1765935863-webex-automated-webinars.png",{"id":1559,"__typename":1484,"text":1560},"VPagzEFOTHyGO1kFqM4shg","**¿Qué puedes automatizar con Webex?**\n\n\n\n* **Eventos pregrabados**: Programa contenido para que se reproduzca en momentos específicos\n* **CTAs**: Dirige a los espectadores a enlaces internos o externos\n* **Expositores**: Añade vídeos de expositores a los eventos\n* **Participación**: Involucra a los asistentes con sesiones de chat y preguntas y respuestas\n\n**Cuándo considerar Webex**\n\nWebex puede ser la plataforma adecuada si necesitas una solución empresarial con producción de calidad profesional y eventos virtuales con venta de entradas y patrocinadores.\n\n**Precios**\n\nLos precios de Webex Webinars comienzan en 56,25 $/mes por usuario (facturado anualmente) para hasta 1.000 asistentes. Ten en cuenta que este plan requiere un plan Webex Meet, que comienza en 12 $/mes por usuario (facturado anualmente).\n\n\n### **7. BigMarker**\n\n[BigMarker](https://livestorm.co/webinar-software-comparison/livestorm-vs-bigmarker) es una plataforma de webinars y eventos virtuales basada en navegador que permite la entrega de contenido en directo, híbrido y bajo demanda. Incluye un estudio de producción para crear vídeos de calidad broadcast, espacios de eventos virtuales personalizables con funciones de networking y patrocinio, y centros multimedia para alojar bibliotecas de contenido bajo demanda.",{"id":1562,"__typename":1488,"image":1563},"KckADoamRNGiFshSOQEO5g",{"id":1564,"alt":1491,"height":1565,"url":1566,"width":1567},"49647071",760,"https://www.datocms-assets.com/1127/1683912124-bigmarker.jpg",1217,{"id":1569,"__typename":1484,"text":1570},"T2gzVYh4QZ2ny42-YGTDDA","**¿Qué puedes automatizar con BigMarker?**\n\n\n\n* **Reproducción de vídeo**: Reproduce vídeos pregrabados completos o partes específicas en momentos programados\n* **Mensajes de chat**: Envía mensajes de chat en momentos concretos\n* **Encuestas**: Lanza encuestas en momentos determinados durante el webinar\n* **Ofertas**: Muestra ofertas en momentos designados\n* **Documentos**: Distribuye materiales descargables en momentos programados\n* **Secuencias de correo electrónico**: Envía invitaciones, recordatorios y seguimientos\n\n**Cuándo considerar BigMarker**\n\nConsidera BigMarker si necesitas una plataforma de software para gestionar toda tu estrategia de eventos, incluidos eventos automatizados, virtuales, híbridos y presenciales.\n\n**Precios**\n\nTodos los planes de BigMarker tienen precios personalizados.\n\n\n### **8. Airmeet**\n\nAirmeet es una plataforma de eventos virtuales diseñada para experiencias personalizables y la participación de los espectadores. Además de webinars en directo y bajo demanda, admite conferencias, summits, eventos híbridos y eventos gestionados, con opciones para venta de entradas y patrocinios.",{"id":1572,"__typename":1488,"image":1573},"N9u9jiFWTeC_paEc5-V_Sg",{"id":1574,"alt":1491,"height":1575,"url":1576,"width":1494},"Q_jNnV5uTYWKr4R4uxe-lg",564,"https://www.datocms-assets.com/1127/1765935918-airmeet-automated-webinars.png",{"id":1578,"__typename":1484,"text":1579},"T7iADtmKQuK0-t9DjlpBLQ","**¿Qué puedes automatizar con Airmeet?**\n\n\n\n* **Sesiones pregrabadas**: Programa contenido pregrabado para que se reproduzca en momentos específicos\n* **Chat en directo y sesiones de preguntas y respuestas**: Fomenta la participación y responde preguntas en la sala del webinar\n* **Encuestas**: Formula preguntas y realiza investigaciones de mercado durante las sesiones automatizadas\n* **Herramientas de email**: Usa plantillas para enviar recordatorios y seguimientos con CTAs\n\n**Cuándo considerar Airmeet**\n\nConsidera Airmeet si necesitas organizar eventos de gran escala o si buscas una herramienta de webinar que te ayude a monitorizar y actuar en función de la intención de los espectadores.\n\n**Precios**\n\nLos precios de Airmeet comienzan en 167 $/mes (facturación anual) para un máximo de 100 asistentes.\n\n\n### **9. GoTo Webinar**\n\n[GoTo Webinar](https://livestorm.co/webinar-software-comparison/livestorm-vs-gotowebinar) permite a los equipos organizar webinars en directo o utilizar contenido pregrabado que se reproduce automáticamente. La plataforma está diseñada para usuarios empresariales y eventos a gran escala, aunque dispone de sesiones en grupo para dividir a los espectadores en grupos más pequeños. Forma parte de la suite GoTo y está integrada con GoTo Meeting y GoTo Connect.",{"id":1581,"__typename":1488,"image":1582},"RHA0PdLXSSOJS82LqF7oww",{"id":1583,"alt":1491,"height":1584,"url":1585,"width":1586},"49647065",756,"https://www.datocms-assets.com/1127/1683911799-goto-webinar.jpg",1220,{"id":1588,"__typename":1484,"text":1589},"UzBLC0THQxqC_yXz5TasxA","**¿Qué se puede automatizar con GoTo Webinar?**\n\n\n\n* **Grabaciones de webinars**: Reproduce eventos en momentos específicos o ponlos disponibles bajo demanda\n* **Recordatorios por correo electrónico**: Crea invitaciones y recordatorios, o utiliza plantillas para enviar correos electrónicos automatizados\n* **Herramientas interactivas**: Usa herramientas como encuestas, cuestionarios y sesiones de preguntas y respuestas para interactuar con los espectadores\n* **Materiales complementarios**: Comparte recursos descargables durante los eventos grabados\n* **Sincronización con CRM**: Conecta tu CRM y tus herramientas de marketing para sincronizar los datos de los espectadores y hacer seguimiento del recorrido del cliente\n\n**Cuándo considerar GoTo Webinar**\n\nConsidera GoTo Webinar si buscas una plataforma de webinars que también admita reuniones (a través de GoTo Meeting) y llamadas (a través de GoTo Connect).\n\n**Precios**\n\nLos precios de GoTo Webinar comienzan en 62 $/mes (facturado anualmente) para hasta 500 participantes.\n\n\n### **10. Vimeo**\n\nVimeo es una herramienta de alojamiento y edición de vídeo que también admite eventos virtuales y webinars. Con Vimeo, puedes combinar varios segmentos de vídeo pregrabados en un único evento y añadir segmentos en directo opcionales (como una sesión de preguntas y respuestas) tras el contenido pregrabado.",{"id":1591,"__typename":1488,"image":1592},"c5DGbX-_Qg2EG35p3gxgEA",{"id":1593,"alt":1491,"height":1594,"url":1595,"width":1494},"Xd6dzGWQS1GZQCuPrfpGcQ",870,"https://www.datocms-assets.com/1127/1765935970-vimeo-automated-webinars.png",{"id":1597,"__typename":1484,"text":1598},"WsRB6GwHR-epC8_xaz0-mQ","**¿Qué puedes automatizar con Vimeo?**\n\n\n\n* **Contenido pregrabado**: Produce webinars con antelación y combina uno o más segmentos en un evento simulado en directo\n* **Escenas en vivo**: Usa herramientas de participación para añadir sesiones de preguntas y respuestas en directo tras el evento pregrabado\n* **Chat**: Permite que los espectadores chatteen mientras se reproduce el evento automatizado\n* **Kits de marca**: Aplica tu kit de marca para dar a todos tus eventos automatizados una imagen cohesionada\n\n**Cuándo considerar Vimeo**\n\nConsidera Vimeo si principalmente necesitas software de alojamiento y edición de vídeo para personalizar tu webinar, pero no tienes previsto organizar muchos eventos en directo.\n\n**Precios**\n\nVimeo ofrece webinars pregrabados con el plan Advanced, que comienza desde 75 $/mes (facturado anualmente) para hasta 100 asistentes.\n\n\n### **11. EasyWebinar**\n\nEasyWebinar admite webinars en directo, automatizados y de pago, incluyendo una opción «just-in-time» que inicia el evento en el siguiente intervalo de 15 minutos desde que llega un espectador. Esta plataforma de software para webinars también cuenta con un CRM de ventas integrado para hacer seguimiento y nutrir leads.",{"id":1600,"__typename":1488,"image":1601},"CkeaYpKEQsm-4ZDwzFo3HQ",{"id":1602,"alt":1491,"height":1603,"url":1604,"width":1494},"aubNnBk5R4GJw6edkoXusQ",767,"https://www.datocms-assets.com/1127/1765935992-easywebinar-automated-webinars.png",{"id":1606,"__typename":1484,"text":1607},"J-SIYZJhQ26qDSjDTOSMnQ","**¿Qué puedes automatizar con EasyWebinar?**\n\n\n\n* **Series de webinars**: Crea eventos puntuales o recurrentes para tus webinars evergreen\n* **Programación en tiempo real**: Emite webinars en el siguiente intervalo de 15 minutos desde que los participantes se conectan\n* **Próximas sesiones disponibles**: Muestra los horarios próximos de tus webinars automatizados\n* **Acceso bajo demanda**: Elimina los tiempos de espera y permite que los espectadores vean el contenido de inmediato\n* **Emisión en zona horaria local**: Muestra los eventos en la zona horaria local de los participantes para llegar a espectadores de todo el mundo\n\n**Cuándo considerar EasyWebinar**\n\nConsidera EasyWebinar cuando necesites opciones de programación flexibles que te permitan emitir eventos grabados de forma inmediata, en horarios preestablecidos o poco después de que los inscritos se registren.\n\n**Precios**\n\nEasyWebinar ofrece eventos simulive con el plan Professional, que comienza en 96 $/mes (facturado anualmente) para 200 participantes.\n\n\n### **12. WebinarGeek**\n\n[WebinarGeek](https://livestorm.co/webinar-software-comparison/livestorm-vs-webinargeek) te permite organizar webinars en directo, automatizados y bajo demanda para hasta 5.000 participantes. La plataforma también ofrece la opción de webinars de pago que te permiten monetizar tu contenido.",{"id":1609,"__typename":1488,"image":1610},"TmRYrpYUT0eGDD2z8tPVWQ",{"id":1611,"alt":1491,"height":1612,"url":1613,"width":1494},"QOwweDq8TWuhDEMBVF4UMQ",658,"https://www.datocms-assets.com/1127/1765936023-webinargeek-automated-webinars.png",{"id":1615,"__typename":1484,"text":1616},"fJxGSO78SQa9r5nvzKhuaA","**¿Qué puedes automatizar con WebinarGeek?**\n\n\n\n* **Eventos únicos o recurrentes**: Configura webinars para que se reproduzcan en uno o varios momentos designados\n* **Webinars en tiempo real**: Crea webinars automatizados que comienzan cuando un espectador se inscribe\n* **Encuestas y cuestionarios**: Precarga herramientas de interacción para que aparezcan en momentos predefinidos\n* **Webinars híbridos**: Muestra contenido pregrabado e interactúa con los espectadores en tiempo real\n* **Botones CTA**: Invita a los asistentes a realizar acciones concretas en momentos específicos durante la reproducción grabada\n* **Chat en directo**: Chatea con los espectadores en tiempo real mientras se reproduce la grabación automatizada\n\n**Cuándo considerar WebinarGeek**\n\nConsidera WebinarGeek si deseas la opción de organizar webinars interactivos con contenido automatizado y sesiones de preguntas y respuestas en directo.\n\n**Precios**\n\nWebinarGeek ofrece webinars automatizados con el plan Premium, que comienza desde 85 $/mes (facturado anualmente) para 125 espectadores.\n\n\n### **13. EverWebinar**\n\nEverWebinar está diseñado para simular experiencias de webinar en directo. Ofrece vídeo en HD, opciones de programación flexibles y funciones de participación como encuestas y chat en directo. Aunque EverWebinar no permite eventos en directo, admite la carga de eventos en directo desde [WebinarJam](https://livestorm.co/webinar-software-comparison/livestorm-vs-webinarjam).",{"id":1618,"__typename":1488,"image":1619},"b0YbuO3uRrWMzZBhVTbDYg",{"id":1620,"alt":1491,"height":1621,"url":1622,"width":1494},"dWK3wCOiQN6b_J4_ZQQn_g",593,"https://www.datocms-assets.com/1127/1765936045-everwebinar-automated-webinars.png",{"id":1624,"__typename":1484,"text":1625},"ONAVT2mQTfmF8zmsgceZjQ","**¿Qué puedes automatizar con EverWebinar?**\n\n\n\n* **Programación flexible**: Permite el acceso bajo demanda, la programación en tiempo real o fechas y horas específicas\n* **Chat en directo**: Importa el historial de chat y deja que se reproduzca durante el evento o gestiona las preguntas en tiempo real\n* **Ofertas de venta**: Crea ventanas emergentes con cuentas atrás que permiten a los espectadores hacer clic y comprar al instante\n* **Asistencia dinámica**: Simula la entrada y salida de espectadores durante el evento\n* **Secuencias de correo electrónico**: Envía recordatorios tras la inscripción y después del evento\n* **Integraciones con CRM**: Sincroniza con tu CRM para automatizar la captación de leads y la segmentación\n\n**Cuándo considerar EverWebinar**\n\nEverWebinar puede ser una buena opción de software para webinars si solo necesitas organizar eventos automatizados y no tienes previsto ofrecer eventos en directo.\n\n**Precios**\n\nEl precio de EverWebinar comienza en 79 $/mes con un compromiso de dos años.\n\n\n## **Cómo automatizar webinars con Livestorm**\n\nCon el [software de webinars](https://livestorm.co/webinar-software) de Livestorm, configurar webinars evergreen es muy sencillo.\n\n\n### **Automatización de eventos**\n\nSube tu vídeo pregrabado, establece tu programación y deja que Livestorm gestione la entrega del contenido. Elige entre sesiones individuales, series de múltiples sesiones o acceso bajo demanda. Livestorm iniciará y finalizará tu webinar de forma automática y redirigirá a los espectadores cuando el evento concluya.\n\n\n### **Interacción automatizada**\n\nAñade encuestas, sesiones de preguntas y respuestas e intercambio de archivos que se activen en momentos concretos durante tu webinar. Livestorm registra todas las respuestas y los datos de interacción, para que puedas ver qué momentos generan mayor impacto en los espectadores. También puedes identificar a tus prospectos más comprometidos sin necesidad de supervisar las sesiones en directo.",{"id":1627,"__typename":1488,"image":1628},"Pio6-mYeSCqpEGSNJAfENA",{"id":1629,"alt":1491,"height":1630,"url":1631,"width":1632},"46750466",570,"https://www.datocms-assets.com/1127/1653596433-livestorm-virtual-employee-meeting-showing-welcome-screen-speaker-and-live-chat.jpg",801,{"id":1634,"__typename":1484,"text":1635},"S7h4MiqUTca-4OD-m8QUyg","### **Correos electrónicos de recordatorio y seguimiento automatizados**\n\nCrea secuencias de correos que envíen recordatorios antes del evento y seguimientos en función de la asistencia. Personaliza cada mensaje o utiliza las plantillas de Livestorm para guiar a los participantes al siguiente paso en tu embudo.\n\n\n### **Integraciones con herramientas de automatización de marketing**\n\nConecta Livestorm con HubSpot, Salesforce, Marketo o el CRM que prefieras. Los datos de inscripción, los registros de asistencia y las métricas de interacción se sincronizan automáticamente. Utiliza estos datos para activar campañas de nurturing, aplicar lead scoring e identificar prospectos de alto potencial para tu equipo de ventas, sin necesidad de introducir datos manualmente.\n\n\n## **Preguntas frecuentes sobre los webinars automatizados**\n\n\n### **¿Cuál es la diferencia entre un webinar automatizado y un webinar en directo?**\n\nUn webinar en directo tiene lugar en tiempo real, con presentadores y espectadores interactuando de forma simultánea. Un webinar automatizado utiliza contenido pregrabado que se reproduce en horarios programados o a demanda. Los webinars automatizados ofrecen flexibilidad de programación y una entrega consistente, mientras que los webinars en directo permiten sesiones de preguntas y respuestas espontáneas e interacción en tiempo real.\n\n\n### **¿Cómo se crea un webinar automatizado?**\n\nPara crear un webinar automatizado, graba tu presentación o sube un vídeo pregrabado. A continuación, añade elementos interactivos como encuestas y CTAs. Configura el calendario y personaliza la página de inscripción, los correos de recordatorio y las secuencias de seguimiento.\n\n\n### **¿Cómo se crea un embudo de webinar?**\n\nPara configurar un embudo de webinar, crea una página de destino que capture las inscripciones. Incluye una oferta concreta durante el webinar (como reservar una demo o iniciar una prueba) y haz un seguimiento de los participantes a posteriori. Realiza un seguimiento de las conversiones en cada etapa y optimiza los mensajes de seguimiento en función de lo que impulsa a los prospectos a avanzar.",{"id":1637,"alt":1638,"height":1639,"url":1640,"width":1641},"959928","Joven trabajando en laptop en aeropuerto",2516,"https://www.datocms-assets.com/1127/1571755079-joel-mott-j8ogu3q9qfu-unsplash.jpg",3760,true,"2025-12-17",[],"Compara las 13 mejores plataformas de webinars automatizados para generar leads B2B. Descubre por qué Livestorm lidera la lista.",[1647,1652,1656,1660,1664,1668],{"__typename":1648,"id":1649,"question":1650,"answer":1651},"BlockFaqRecord","HLZMlLstQA-KNNyqgGy5EQ","¿Qué es un webinar automatizado?","\u003Cp>Un webinar automatizado es una presentación pregrabada que se ejecuta según un horario fijo o bajo demanda, con inscripción automatizada, correos electrónicos y funciones de participación, lo que te permite escalar eventos sin necesidad de organizarlos en directo cada vez.\u003C/p>\n",{"__typename":1648,"id":1653,"question":1654,"answer":1655},"U2Q_-96EThaxdVn-1Q1hdQ","¿Los webinars automatizados pueden incluir elementos interactivos?","\u003Cp>Sí. Muchas plataformas permiten programar encuestas, preguntas y respuestas, llamadas a la acción y chats moderados para que los espectadores puedan interactuar y hacer preguntas mientras se reproduce la grabación.\u003C/p>\n",{"__typename":1648,"id":1657,"question":1658,"answer":1659},"UaW-ql04QbO_C5pqV-J-pg","¿Qué características debo buscar en una plataforma de webinars automatizados?","\u003Cp>Busca acceso desde el navegador, opciones de programación flexibles, páginas de inscripción y correos electrónicos personalizables, herramientas de participación como encuestas y CTA, streaming fiable e integraciones sólidas con tu CRM y tu stack de marketing.\u003C/p>\n",{"__typename":1648,"id":1661,"question":1662,"answer":1663},"eySUiT77RwCPLsbSVg7EEQ","¿Los espectadores necesitan descargar software para unirse a los webinars automatizados?","\u003Cp>No. La mayoría de las plataformas modernas de webinars automatizados funcionan completamente en el navegador, tanto en escritorio como en dispositivos móviles, lo que reduce la fricción para los espectadores y simplifica los requisitos de TI.\u003C/p>\n",{"__typename":1648,"id":1665,"question":1666,"answer":1667},"dUBoQN8uQZCMNQFP6W-Vig","¿Cómo se integran las plataformas de webinar automatizadas con los CRM y las herramientas de marketing?","\u003Cp>Generalmente sincronizan los datos de inscripción y participación con tu CRM o sistema de automatización de marketing a través de integraciones nativas, webhooks o herramientas como Zapier, con seguimiento UTM para ayudar a atribuir y nutrir leads.\u003C/p>\n",{"__typename":1648,"id":1669,"question":1670,"answer":1671},"FA2oVJP0RTaNjst5e5OU2A","¿Qué análisis están disponibles para los webinars automatizados?","\u003Cp>Puedes hacer un seguimiento de las fuentes de inscripción, las tasas de asistencia, el tiempo de visualización, los puntos de abandono, la participación en encuestas y CTA, y las conversiones. La mayoría de las plataformas ofrecen exportaciones de datos y sincronizaciones para el seguimiento posterior y la elaboración de informes de ROI.\u003C/p>\n","Compara 13 de las mejores plataformas de webinars automatizados para la generación de leads B2B. Descubre por qué Livestorm encabeza la lista.","13 mejores plataformas de webinars automatizados [Comparativa 2026]",[1675,1678,1681,1684],{"id":1676,"text":1677},"bd4V0VLNR9SVOZ3vbd5fxA","\u003Cp>Las plataformas de webinars automatizados simulan eventos en directo mediante contenido pregrabado, lo que permite generar leads de forma continua sin esfuerzo manual.\u003C/p>\n",{"id":1679,"text":1680},"UhlCrO4pT8eaH76uifZ36g","\u003Cp>Las funciones clave que se automatizan con frecuencia incluyen la programación de eventos, encuestas, uso compartido de archivos, CTAs, secuencias de correo electrónico e integraciones con CRM para flujos de trabajo eficientes.\u003C/p>\n",{"id":1682,"text":1683},"KkJsLEe9Q4umHvJgB3Xeag","\u003Cp>Livestorm es una plataforma líder de webinars y automatización de marketing que permite a los equipos crear leads de generación eficaces.\u003C/p>\n",{"id":1685,"text":1686},"WnwyTtMcSOubpXtrxCDMDA","\u003Cp>Los webinars automatizados permiten a los equipos de marketing y ventas ampliar su alcance, optimizar la nutrición de leads y recopilar datos de participación de los espectadores de forma pasiva.\u003C/p>\n",{"logo":1688},{"id":1689,"openLinkInNewTabTitle":1690,"downloadIconTitle":1691,"downloadIconPng":1692,"downloadIconSvg":1696,"downloadLogoTitle":1698,"downloadLogoPng":1699,"downloadLogoSvg":1704,"visitBrandGuidelinesTitle":1706,"visitBrandGuidelinesLink":1707},"ALC9MfevTFOtqdGxjir3nA","Abrir enlace en una nueva pestaña","Descargar icono",{"alt":1693,"height":1694,"url":1695,"width":1694},"Ícono en formato .png",140,"https://www.datocms-assets.com/1127/1702040904-livestorm-icon-primary.png",{"url":1697},"https://www.datocms-assets.com/1127/1702040919-livestorm-icon-primary.svg","Descargar logo",{"alt":1700,"height":1701,"url":1702,"width":1703},"Logo en formato .png",63,"https://www.datocms-assets.com/1127/1702040979-livestorm-logo-primary.png",372,{"url":1705},"https://www.datocms-assets.com/1127/1702040994-livestorm-logo-primary.svg","Consultar las guidelines de la marca","https://brand.livestorm.co/",{"allForms":1709,"componentCsmSection":1750,"componentForm":1757,"componentEventBanner":1769,"componentPricing":1774,"componentSignupPopup":1821,"global":1824,"openGraph":1836,"softwareApplicationSchema":1840},[1710,1727,1735,1742],{"id":1711,"name":1712,"slug":1713,"formId":1714,"redirectUrl":1463,"firstStepTitle":1715,"firstStepText":1716,"lastStepTitle":1717,"lastStepText":1718,"lastStepCta":1719,"gtmEvent":1723,"segmentEvent":1724,"segmentLabel":1725,"segmentWhitelistedProperties":1726},"WFjns70TQg6BhSrndeLOuA","Demo","demo","860d36ce-8c02-4b68-b0d2-4b03632d8f7d","¿Necesitas una *demostración de Livestorm*?","Deja tu información para programar una demostración con un experto en nuestro producto. Te mostraremos las características esenciales para ti y responderemos a tus preguntas..","¡Gracias, nos pondremos en contacto *dentro de poco*!","Mientras tanto, puedes ver [nuestra demo a la carta](https://app.livestorm.co/livestorm/livestorm-demo-live) y probar Livestorm gratis haciendo clic en el botón de abajo.",{"id":1720,"slot":1721,"slug":1722},"32390113","Probar Livestorm gratis","https://app.livestorm.co/#/signup","event.demoRequested","Demo requested","call","firstname, lastname, email, phone, company, company_size, country",{"id":1728,"name":1729,"slug":1730,"formId":1731,"redirectUrl":1463,"firstStepTitle":1463,"firstStepText":1732,"lastStepTitle":1733,"lastStepText":1734,"lastStepCta":1480,"gtmEvent":1463,"segmentEvent":1463,"segmentLabel":1463,"segmentWhitelistedProperties":1463},"Tyv9unF3TiClSxQ9KwjbAw","VIP Calculator","calculator","c4a982a6-711d-45e3-bd5e-27ac2e884a2a","Déjanos tus datos para que nuestro equipo de ventas se ponga en contacto contigo. ","Gracias.","Nuestro equipo se pondrá en contacto con usted en breve.\n",{"id":1736,"name":1737,"slug":1738,"formId":1739,"redirectUrl":1740,"firstStepTitle":1715,"firstStepText":1716,"lastStepTitle":1463,"lastStepText":1463,"lastStepCta":1480,"gtmEvent":1463,"segmentEvent":1724,"segmentLabel":1741,"segmentWhitelistedProperties":1726},"P-P22GxNSiaBOtm4RTYigA","Watch video","watch-video","0f9353e4-df5e-4b0d-8930-9bbd27934367","https://app.livestorm.co/livestorm/livestorm-on-demand-demo/live?s=2574c038-50dc-426d-8b86-899841e6a5fa#/chat","video",{"id":1743,"name":1744,"slug":1745,"formId":1746,"redirectUrl":1463,"firstStepTitle":1463,"firstStepText":1463,"lastStepTitle":1463,"lastStepText":1463,"lastStepCta":1480,"gtmEvent":1747,"segmentEvent":1748,"segmentLabel":1463,"segmentWhitelistedProperties":1749},"S8tsEc06S-aLSPRTFYhqkA","Offer","offer","17b15a49-a0eb-405a-860e-3609f523b17c","event.offerFormSubmitted","Offer form submitted","firstname, lastname, email, country, company, 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También cubriremos lo básico: desde entender qué es la conferencia web y configurar un seminario web automatizado, hasta conocer los beneficios de utilizar una plataforma de compromiso por video en el lugar de trabajo y elegir el software adecuado para tu embudo de ventas y marketing.\n\nLas videollamadas son mucho más personales que las llamadas en conferencia sin video, así que es la única manera de avanzar si deseas elevar tu estrategia de comunicación remota. 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Aprende más sobre videoconferencias, eventos virtuales, reuniones virtuales, seminarios web y más.",{"id":2784,"alt":2785,"height":1630,"url":2786,"width":2787},"41871987","Icono de documento con una cruz.","https://www.datocms-assets.com/1127/1644934630-empty-state.png",490,"Lo siento, no pudimos encontrar resultados para tu búsqueda sobre","Por favor, intenta buscar con otros términos.",[2791,2807,2822,2838],{"id":2792,"_firstPublishedAt":2793,"_updatedAt":2794,"blogPostCategory":2795,"coverImage":1480,"coverWithImgix":2797,"date":2803,"slug":2804,"subtitle":2805,"title":2806},"109010834","2022-02-28T15:26:44+01:00","2026-04-03T15:46:00+02:00",[2796],{"id":2625,"name":2638,"slug":2632},{"id":2798,"alt":2799,"height":2800,"url":2801,"width":2802},"42122417","Reunión virtual entre cuatro personas.",3965,"https://www.datocms-assets.com/1127/1645118312-pexels-anna-shvets-4226140.jpg",5948,"2025-02-19","software-de-videoconferencia-mas-seguro","Consigue la mayor protección posible contra amenazas cibernéticas con un software de videoconferencias seguro. Descubre algunos consejos para mejorar la privacidad y la seguridad de las reuniones online.","Las 5 aplicaciones de software de videoconferencia más seguras",{"id":2808,"_firstPublishedAt":2809,"_updatedAt":2810,"blogPostCategory":2811,"coverImage":1480,"coverWithImgix":2813,"date":2818,"slug":2819,"subtitle":2820,"title":2821},"66159372","2021-10-18T17:31:19+02:00","2026-06-03T11:06:48+02:00",[2812],{"id":1466,"name":1467,"slug":1468},{"id":2814,"alt":1480,"height":2815,"url":2816,"width":2817},"27627136",823,"https://www.datocms-assets.com/1127/1634562861-test-webcam-or-microphone.jpg",1280,"2025-01-24","prueba-camara-microfono","Prueba tu cam y tu micrófono antes de hacer un evento en directo para asegurarte de que te escuchen y te vean lo mejor posible. Aquí te enseñamos cómo hacerlo con estos simples pasos.","Cómo probar el micrófono y la cámara: 7 maneras de probarlos",{"id":2823,"_firstPublishedAt":2824,"_updatedAt":2825,"blogPostCategory":2826,"coverImage":1480,"coverWithImgix":2828,"date":2834,"slug":2835,"subtitle":2836,"title":2837},"121066206","2022-05-02T14:40:18+02:00","2026-04-03T15:50:04+02:00",[2827],{"id":2625,"name":2638,"slug":2632},{"id":2829,"alt":2830,"height":2831,"url":2832,"width":2833},"46298941","Reunión virtual en una tablet sobre una mesa.",1536,"https://www.datocms-assets.com/1127/1649727908-surface-hjgav1qjhs0-unsplash.jpg",1920,"2024-12-19","mejores-alternativas-a-zoom","Zoom es una herramienta muy popular, ¿pero es la más adecuada para ti? Descubre nueve increíbles alternativas a Zoom y elige la mejor herramienta de videoconferencias para tu equipo.","9 de las mejores alternativas y competidores de Zoom en 2026",{"id":2839,"_firstPublishedAt":2840,"_updatedAt":2841,"blogPostCategory":2842,"coverImage":1480,"coverWithImgix":2844,"date":2850,"slug":2851,"subtitle":2852,"title":2853},"122724484","2022-08-16T09:00:00+02:00","2026-04-03T15:49:57+02:00",[2843],{"id":2625,"name":2638,"slug":2632},{"id":2845,"alt":2846,"height":2847,"url":2848,"width":2849},"47308260","10 mejores micrófonos para conferencias en 2025",855,"https://www.datocms-assets.com/1127/1657811155-7-best-microphones-for-video-conferencing-the-2022-winners.jpg",1279,"2024-12-12","mejores-microfonos-conferencias-virtuales","Utiliza nuestra guía de los 10 mejores micrófonos para videoconferencias para mejorar tu presencia online, comunicar tu mensaje con claridad e impresionar a los participantes.","Los 10 mejores micrófonos para conferencias y reuniones online","Artículos destacados","Selección del editor",[2857,2871,2884,2897],{"id":2858,"_firstPublishedAt":2859,"_updatedAt":2860,"blogPostCategory":2861,"coverImage":1480,"coverWithImgix":2863,"date":2867,"slug":2868,"subtitle":2869,"title":2870},"146401993","2023-02-20T17:00:10+01:00","2026-06-03T11:06:09+02:00",[2862],{"id":1466,"name":1467,"slug":1468},{"id":2864,"alt":1480,"height":2865,"url":2866,"width":2817},"49156357",862,"https://www.datocms-assets.com/1127/1675974636-how-to-host-a-successful-webinar.jpg","2025-03-12","anfitrion-webinar","Descubre cómo organizar un webinar perfecto con estos consejos de Livestorm. Aprende a preparar, presentar y concluir una sesión webinar ideal.","Cómo organizar un webinar perfecto: guía completa",{"id":2872,"_firstPublishedAt":2873,"_updatedAt":2874,"blogPostCategory":2875,"coverImage":1480,"coverWithImgix":2877,"date":2850,"slug":2881,"subtitle":2882,"title":2883},"D2YRFWS2THaCl83t4-9Gng","2024-01-10T09:40:07+01:00","2026-04-03T15:48:31+02:00",[2876],{"id":1466,"name":1467,"slug":1468},{"id":2878,"alt":2879,"height":1492,"url":2880,"width":1494},"BND5ymC_SPil2GNF220k2w","Interacción en redes sociales con emojis.","https://www.datocms-assets.com/1127/1702418171-social-media-event-promotion.jpg","promocion-de-eventos-en-redes-sociales","Aprende a promocionar un evento en redes sociales. Diseña una estrategia de promoción de eventos que se dirija al público adecuado, genere expectativas y aumente la asistencia.","21 consejos de expertos para promocionar eventos en redes sociales",{"id":2885,"_firstPublishedAt":2886,"_updatedAt":2887,"blogPostCategory":2888,"coverImage":1480,"coverWithImgix":2890,"date":2850,"slug":2894,"subtitle":2895,"title":2896},"A-AKoE69RdaeteTJXCw5KQ","2023-12-20T14:47:49+01:00","2026-04-03T15:45:21+02:00",[2889],{"id":1466,"name":1467,"slug":1468},{"id":2891,"alt":2892,"height":1492,"url":2893,"width":1494},"Io8oixE-Qqyo8CSk0qBSHQ","Mujer sonriendo en videollamada.","https://www.datocms-assets.com/1127/1702650833-what-is-a-summit.jpg","que-es-una-cumbre","Prepara una cumbre virtual con ayuda de nuestra guía de 15 pasos. \nSolicita consejos para realizar o producir eventos on-line, desde la estrategia inicial hasta la revisión posterior.\n\n","¿Qué es una cumbre (Summit)? Cómo organizar una: guía de 15 pasos para su preparación.",{"id":2898,"_firstPublishedAt":2899,"_updatedAt":2900,"blogPostCategory":2901,"coverImage":1480,"coverWithImgix":2904,"date":2909,"slug":2910,"subtitle":2911,"title":2912},"148466663","2023-06-05T09:51:46+02:00","2026-04-03T15:45:32+02:00",[2902,2903],{"id":1466,"name":1467,"slug":1468},{"id":2625,"name":2638,"slug":2632},{"id":2905,"alt":2906,"height":2907,"url":2908,"width":2833},"49647096","Hombre participando en videollamada en casa.",1281,"https://www.datocms-assets.com/1127/1683913346-10-best-pre-recorded-webinar-platforms-to-help-you-scale.jpg","2024-11-19","plataformas-de-webinars-pregrabados","Descubre las mejores plataformas de webinars pregrabados para ofrecer contenido on demand, generar leads e interacción con los asistentes y aumentar conversiones.","Las 10 mejores plataformas de webinars pregrabados para ayudarte a crecer",[],{"id":2915,"alt":2916,"height":2917,"url":2918,"width":2919},"44198328","Sala moderna y minimalista en tonos blancos.",2304,"https://www.datocms-assets.com/1127/1646727566-bg-header-blog.jpg",7680,{"id":2921,"alt":2922,"height":2923,"url":2924,"width":2925},"45507869","Sillón blanco en ambiente minimalista.",1141,"https://www.datocms-assets.com/1127/1647508886-20220303_05-2.png",1125,"Todas las categorías","o navega por categorías",{"id":2858,"_firstPublishedAt":2859,"_updatedAt":2860,"blogPostCategory":2929,"coverImage":1480,"coverWithImgix":2931,"date":2867,"slug":2868,"subtitle":2869,"title":2870},[2930],{"id":1466,"name":1467,"slug":1468},{"id":2864,"alt":1480,"height":2865,"url":2866,"width":2817},"Buscar","Últimos artículos","Mantente al tanto navegando por nuestros artículos más recientes. Descubre los últimos consejos y tendencias en videoconferencias, eventos virtuales, reuniones virtuales, seminarios web y más.","Publicaciones de","Publicado en","Leer más","Artículos relacionados","Buscar un artículo","Resultados de búsqueda para","Aprende más sobre el compromiso de video con nuestros guías detalladas.","Tabla de contenido","Blog de Livestorm","Blog de Livestorm - Consejos y tendencias sobre el compromiso a través del video","Artículos escritos por %{authorName}","Artículos sobre %{categoryName}","Actualizado el","Escrito 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