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Compara las 8 mejores alternativas a ON24 en 2026: precios, sincronización con el CRM, audiencia y valoraciones.","2026-10-20",{"id":438,"companyName":439},"58385579","ON24","Alternativas","8 mejores alternativas a ON24 en 2026","Compara 8 alternativas a ON24 por precio, sincronización con el CRM, tamaño de audiencia y valoraciones, desde herramientas de webinars en autoservicio hasta plataformas de eventos para grandes empresas.",{"alt":444,"height":445,"url":446,"width":447},"Una presentación con chat en directo en la sala de eventos de Livestorm",816,"https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1792512642-on24-alternatives-cover.jpg",1240,true,[450,453,456,459],{"id":451,"text":452},"B7yWS2SFQyqBVFJS9oGPPA","Livestorm ocupa el primer puesto para los equipos de marketing B2B que quieren precios públicos basados en la asistencia, acceso desde el navegador y sincronización nativa con el CRM.",{"id":454,"text":455},"HgnLTo3dS5yO6vl1njfbhQ","BigMarker, Zoom y Webex se adaptan a audiencias muy por encima de 3.000 asistentes en directo.",{"id":457,"text":458},"X7Z3WFGwTdCDj7wccyRlNg","Goldcast y TwentyThree se centran en convertir los webinars en contenido de vídeo, y Goldcast, como ON24, pertenece a Cvent.",{"id":460,"text":461},"e1nAt7seQfezIjbocqpOGQ","GoTo Webinar cubre programas más sencillos con precios mensuales públicos, y Adobe Connect encaja con salas de formación persistentes.",{"value":463,"blocks":1157},{"schema":464,"document":465},"dast",{"type":466,"children":467},"root",[468,474,478,486,492,496,546,550,553,557,562,608,622,624,634,636,640,642,646,650,676,682,684,696,700,702,706,710,736,742,744,754,758,760,764,768,794,800,802,812,816,818,822,826,852,858,860,883,887,889,893,897,923,929,931,953,957,959,963,967,993,999,1001,1023,1027,1029,1033,1037,1063,1069,1071,1087,1091,1093,1097,1099,1103,1107,1145,1149,1153],{"type":469,"children":470},"paragraph",[471],{"type":472,"value":473},"span","ON24 es una plataforma de webinars y generación de demanda para grandes empresas, pensada para programas de marketing B2B de gran escala. Destaca en la puntuación de la interacción y en los hubs de contenido permanentes, pero solo se vende con presupuestos anuales a medida, y forma parte de Cvent desde abril de 2026.",{"type":469,"children":475},[476],{"type":472,"value":477},"¿Se acerca la renovación de ON24 o estás preparando una preselección de herramientas para tus webinars de generación de demanda? Esta guía clasifica 8 alternativas según el modelo de precios, la sincronización con el CRM, el tamaño de audiencia y las valoraciones de los usuarios. Livestorm es nuestro producto, así que aparece en primer lugar, pero cada herramienta de esta lista tiene puntos fuertes reales, y te indicamos en qué casos encaja mejor cada una.",{"type":469,"children":479},[480,484],{"type":472,"marks":481,"value":483},[482],"strong","Respuesta rápida:",{"type":472,"value":485}," las mejores alternativas a ON24 en 2026 son Livestorm para webinars de marketing con precios públicos, BigMarker para grandes cumbres virtuales, Goldcast para contenido de vídeo B2B, TwentyThree para equipos de marketing de vídeo, Zoom para equipos que ya usan Zoom, Webex para reuniones de grandes empresas que trabajan con Cisco, GoTo Webinar para equipos que ya usan la suite GoTo y Adobe Connect para aulas virtuales y formación.",{"type":487,"level":488,"children":489},"heading",2,[490],{"type":472,"value":491},"¿Por qué buscar una alternativa a ON24?",{"type":469,"children":493},[494],{"type":472,"value":495},"ON24 hace bien aquello para lo que fue diseñado. Su Engagement Score por asistente ayuda al equipo comercial a priorizar el seguimiento, sus hubs de contenido mantienen las grabaciones disponibles bajo demanda, y se sincroniza de forma nativa con Marketo, Eloqua, HubSpot, Salesforce, Dynamics 365 y Veeva. Tiene una valoración media de 4,3\u002F5 en G2 y Capterra (1.000+ reseñas). Los equipos suelen buscar otras opciones por motivos de presupuesto, esfuerzo o encaje:",{"type":497,"style":498,"children":499},"list","bulleted",[500,510,519,528,537],{"type":501,"children":502},"listItem",[503],{"type":469,"children":504},[505,508],{"type":472,"marks":506,"value":507},[482],"Precios solo bajo presupuesto:",{"type":472,"value":509}," ON24 no publica ninguna tarifa. Los contratos son anuales, se calculan según el volumen de eventos y el tamaño de la audiencia, y estimaciones de terceros los sitúan entre unos 21.500 € y más de 86.000 € (25.000 $ a más de 100.000 $) al año (precios de septiembre de 2026), y se han señalado costes adicionales cuando se supera el volumen contratado.",{"type":501,"children":511},[512],{"type":469,"children":513},[514,517],{"type":472,"marks":515,"value":516},[482],"Una consola pesada:",{"type":472,"value":518}," las reseñas suelen describir la consola, muy cargada de funciones, como pesada para el uso diario, y su implantación suele llevar más tiempo que la de una herramienta de webinars más ligera.",{"type":501,"children":520},[521],{"type":469,"children":522},[523,526],{"type":472,"marks":524,"value":525},[482],"Compra a través del equipo comercial:",{"type":472,"value":527}," no hay ningún plan en autoservicio para probarlo, así que cada evaluación empieza con un ciclo de venta.",{"type":501,"children":529},[530],{"type":469,"children":531},[532,535],{"type":472,"marks":533,"value":534},[482],"Cambio de propietario:",{"type":472,"value":536}," Cvent cerró la compra de ON24 el 1 de abril de 2026 y ahora lo vende junto a Cvent Webinar y Goldcast. Cvent ha dicho que piensa seguir invirtiendo en la plataforma, pero la hoja de ruta y los precios pueden cambiar.",{"type":501,"children":538},[539],{"type":469,"children":540},[541,544],{"type":472,"marks":542,"value":543},[482],"Más de lo que necesitas:",{"type":472,"value":545}," la profundidad de ON24, pensada para grandes empresas, puede ser excesiva para webinars más sencillos u ocasionales.",{"type":487,"level":488,"children":547},[548],{"type":472,"value":549},"1. Livestorm",{"item":551,"type":552},"R0tHoyaBR0qwAGUr6w-ogg","block",{"type":469,"children":554},[555],{"type":472,"value":556},"Livestorm es una plataforma de webinars que funciona en el navegador, pensada para equipos de marketing y generación de demanda que quieren webinars con su marca y conectados a su CRM, sin un contrato de gran empresa. Mientras ON24 se vende bajo presupuesto y tiene una consola muy cargada, Livestorm publica sus precios, solo cobra por los asistentes que se conectan y se usa desde el navegador, sin que organizadores ni asistentes tengan que descargar nada. Livestorm está alojado en la UE, tiene la certificación ISO 27001 y cumple el RGPD. De media, el 47,7 % de los inscritos asiste en directo (Livestorm 2026 Webinar Benchmark Report, 33.786 webinars).",{"type":469,"children":558},[559],{"type":472,"marks":560,"value":561},[482],"Funciones clave:",{"type":497,"style":498,"children":563},[564,570,576,588],{"type":501,"children":565},[566],{"type":469,"children":567},[568],{"type":472,"value":569},"Webinars en directo, bajo demanda y automatizados, con páginas de inscripción y salas del evento con tu marca, para hasta 3.000 asistentes en directo por evento",{"type":501,"children":571},[572],{"type":469,"children":573},[574],{"type":472,"value":575},"Encuestas, preguntas y respuestas con votación de preguntas, reacciones con emojis y CTA en directo, además de correos automáticos de recordatorio y seguimiento",{"type":501,"children":577},[578],{"type":469,"children":579},[580,586],{"url":581,"type":582,"children":583},"https:\u002F\u002Flivestorm.co\u002Fes\u002Fintegraciones\u002Fhubspot","link",[584],{"type":472,"value":585},"Integración nativa con HubSpot",{"type":472,"value":587}," en Pro (Livestorm es HubSpot Leading Technology Partner), y con Salesforce, Marketo, Pardot y Microsoft Dynamics en Enterprise; Zapier y Make conectan más de 3.000 aplicaciones",{"type":501,"children":589},[590],{"type":469,"children":591},[592,594,599,601,606],{"type":472,"value":593},"Un ",{"url":595,"type":582,"children":596},"https:\u002F\u002Flivestorm.co\u002Fes\u002Fintegraciones\u002Fclaude",[597],{"type":472,"value":598},"conector de Claude (MCP)",{"type":472,"value":600}," verificado para que los asistentes de IA trabajen con los datos de tus webinars, y ",{"url":602,"type":582,"children":603},"https:\u002F\u002Flivestorm.co\u002Fes\u002Fcaracteristicas\u002Fia\u002Flivestorm-ai-studio",[604],{"type":472,"value":605},"AI Studio",{"type":472,"value":607}," para convertir las grabaciones en clips cortos (complemento de pago)",{"type":469,"children":609},[610,613,615,620],{"type":472,"marks":611,"value":612},[482],"Precios:",{"type":472,"value":614}," Livestorm tiene un plan gratuito (limitado, ideal para probar). Pro funciona con créditos por participante, desde 2,50 € por participante con el pack anual de 400 créditos, y los organizadores, moderadores y ausentes no consumen créditos. Enterprise es a medida (precios de septiembre de 2026). Consulta los ",{"url":616,"type":582,"children":617},"https:\u002F\u002Flivestorm.co\u002Fes\u002Fprecios",[618],{"type":472,"value":619},"precios de Livestorm",{"type":472,"value":621},".",{"item":623,"type":552},"UTJCs4EYTJCDG4VQHDiu_g",{"type":469,"children":625},[626,628,633],{"type":472,"value":627},"Consulta la ",{"url":629,"type":582,"children":630},"https:\u002F\u002Flivestorm.co\u002Fes\u002Fcomparacion-software-seminarios-web\u002Flivestorm-vs-on24",[631],{"type":472,"value":632},"comparativa completa Livestorm vs ON24",{"type":472,"value":621},{"item":635,"type":552},"R3qZ7DW0Ru-McAiokfIq2g",{"type":487,"level":488,"children":637},[638],{"type":472,"value":639},"2. BigMarker",{"item":641,"type":552},"RrxkVnW1SQKzuSlbAwOuxA",{"type":469,"children":643},[644],{"type":472,"value":645},"BigMarker es una suite de webinars y eventos virtuales para grandes despliegues empresariales que se contratan a través del equipo comercial, desde webinars recurrentes hasta conferencias de pago. Como ON24, se vende bajo presupuesto y está pensada para grandes empresas, pero se orienta más a audiencias muy grandes y a formatos de evento: llega a 500.000 asistentes en directo en Enterprise+, con venta de entradas integrada.",{"type":469,"children":647},[648],{"type":472,"marks":649,"value":561},[482],{"type":497,"style":498,"children":651},[652,658,664,670],{"type":501,"children":653},[654],{"type":469,"children":655},[656],{"type":472,"value":657},"Webinars pregrabados emitidos como en directo, permanentes o 24\u002F7 para programas siempre activos",{"type":501,"children":659},[660],{"type":469,"children":661},[662],{"type":472,"value":663},"Hasta 1.000 asistentes en directo en Basic, 10.000 en Enterprise y 500.000 en Enterprise+",{"type":501,"children":665},[666],{"type":469,"children":667},[668],{"type":472,"value":669},"Integraciones nativas con Salesforce, HubSpot, Marketo, Eloqua y Pardot, con garantía de integración con el CRM en Enterprise+",{"type":501,"children":671},[672],{"type":469,"children":673},[674],{"type":472,"value":675},"Venta de entradas, salas para grupos y certificados en Enterprise, además de Zapier, webhooks y API desde Enterprise",{"type":469,"children":677},[678,680],{"type":472,"marks":679,"value":612},[482],{"type":472,"value":681}," BigMarker no publica precios y todos sus planes son bajo presupuesto: Basic (1 licencia de organizador, hasta 1.000 asistentes en directo), Enterprise (4 licencias, 10.000 asistentes) y Enterprise+ (6 licencias, 500.000 asistentes), en septiembre de 2026.",{"item":683,"type":552},"NFbWbBwUTrWOzQkoH-WzcQ",{"type":469,"children":685},[686,689,691],{"type":472,"marks":687,"value":688},[482],"Comparativas relacionadas:",{"type":472,"value":690}," ",{"url":692,"type":582,"children":693},"https:\u002F\u002Flivestorm.co\u002Fes\u002Fcomparacion-software-seminarios-web\u002Flivestorm-vs-bigmarker",[694],{"type":472,"value":695},"Livestorm vs BigMarker",{"type":487,"level":488,"children":697},[698],{"type":472,"value":699},"3. Goldcast",{"item":701,"type":552},"O9OP9A7tSI25U__bzHXsEQ",{"type":469,"children":703},[704],{"type":472,"value":705},"Goldcast es una plataforma de contenido de vídeo B2B centrada en la IA para webinars y eventos virtuales, pensada para convertir cada sesión en contenido reutilizable. Comparte con ON24 la idea del hub de contenido, pero pone en el centro la reutilización con IA. Un dato a tener en cuenta: Cvent es propietaria de Goldcast desde diciembre de 2025, así que ahora comparte empresa matriz con ON24. Sus fundadores han dicho que Goldcast sigue siendo un producto independiente y que Cvent invierte en su hoja de ruta y su soporte.",{"type":469,"children":707},[708],{"type":472,"marks":709,"value":561},[482],{"type":497,"style":498,"children":711},[712,718,724,730],{"type":501,"children":713},[714],{"type":469,"children":715},[716],{"type":472,"value":717},"Content Lab, incluido en todos los planes, convierte el vídeo de los eventos en clips, artículos de blog, publicaciones para redes sociales y correos con el tono de tu marca",{"type":501,"children":719},[720],{"type":469,"children":721},[722],{"type":472,"value":723},"Sincronización nativa con HubSpot y Salesforce en todos los planes; Marketo, Pardot y Eloqua disponibles (algunos como complemento), con webhooks y acceso a la API desde Pro",{"type":501,"children":725},[726],{"type":469,"children":727},[728],{"type":472,"value":729},"Chat, encuestas, preguntas y respuestas con votación, mensajes directos, CTA y cuestionarios",{"type":501,"children":731},[732],{"type":469,"children":733},[734],{"type":472,"value":735},"Eventos virtuales de varios días con sesiones en paralelo, stands y transmisión entrante por RTMP en los planes superiores",{"type":469,"children":737},[738,740],{"type":472,"marks":739,"value":612},[482],{"type":472,"value":741}," Goldcast no publica precios. Sus niveles son bajo presupuesto y se basan en un número anual de eventos: Starter (12 eventos al año, asistentes ilimitados), Pro (25 eventos), Premium (35) y Enterprise (a medida). Content Lab tiene una versión gratuita con 1 hora de vídeo al mes (precios de septiembre de 2026).",{"item":743,"type":552},"FQ5j_b3ORlC_KbxEb-eWug",{"type":469,"children":745},[746,748,749],{"type":472,"marks":747,"value":688},[482],{"type":472,"value":690},{"url":750,"type":582,"children":751},"https:\u002F\u002Flivestorm.co\u002Fes\u002Fcomparacion-software-seminarios-web\u002Flivestorm-vs-goldcast",[752],{"type":472,"value":753},"Livestorm vs Goldcast",{"type":487,"level":488,"children":755},[756],{"type":472,"value":757},"4. TwentyThree",{"item":759,"type":552},"S5UXMhjOTty3haWJvr0u8Q",{"type":469,"children":761},[762],{"type":472,"value":763},"TwentyThree es una plataforma de marketing de vídeo con sede en Copenhague que combina webinars, alojamiento de vídeo, videoteca y vídeo personalizado. Como ON24, mantiene vivo el contenido de los webinars después del directo, pero publica sus precios y está alojada en la UE, con una auditoría anual ISAE 3000 Type 2 realizada por PwC.",{"type":469,"children":765},[766],{"type":472,"marks":767,"value":561},[482],{"type":497,"style":498,"children":769},[770,776,782,788],{"type":501,"children":771},[772],{"type":469,"children":773},[774],{"type":472,"value":775},"Webinars de hasta 50.000 participantes, con chat, preguntas, encuestas, reacciones, ActionCards y producción multicámara",{"type":501,"children":777},[778],{"type":469,"children":779},[780],{"type":472,"value":781},"Alojamiento de vídeo, videoteca y vídeo personalizado en la misma plataforma",{"type":501,"children":783},[784],{"type":469,"children":785},[786],{"type":472,"value":787},"Clips con los mejores momentos y borradores de contenido generados con IA, como artículos y publicaciones para redes sociales, a partir de las grabaciones",{"type":501,"children":789},[790],{"type":469,"children":791},[792],{"type":472,"value":793},"HubSpot en todos los planes, con la interacción enviada a la cronología de HubSpot; Marketo, Eloqua y Salesforce como integraciones premium en Enterprise",{"type":469,"children":795},[796,798],{"type":472,"marks":797,"value":612},[482],{"type":472,"value":799}," TwentyThree vende planes mensuales por espacio de trabajo: Pro a 499 €\u002Fmes (500 inscritos por webinar, 5 organizadores), Complete a 1.499 €\u002Fmes (3.000 inscritos, 25 organizadores) y Enterprise a 2.500 €\u002Fmes (inscritos ilimitados), en septiembre de 2026.",{"item":801,"type":552},"UaBIU3M5QEW8ax2RkzCGXQ",{"type":469,"children":803},[804,806,807],{"type":472,"marks":805,"value":688},[482],{"type":472,"value":690},{"url":808,"type":582,"children":809},"https:\u002F\u002Flivestorm.co\u002Fes\u002Fcomparacion-software-seminarios-web\u002Flivestorm-vs-twentythree",[810],{"type":472,"value":811},"Livestorm vs TwentyThree",{"type":487,"level":488,"children":813},[814],{"type":472,"value":815},"5. Zoom Webinars y Zoom Events",{"item":817,"type":552},"TseBZGmFSauFZ_Ffgj1_DQ",{"type":469,"children":819},[820],{"type":472,"value":821},"Zoom es una plataforma de reuniones que vende Zoom Webinars y Zoom Events como complementos, una opción natural si tu empresa ya trabaja con Zoom. Frente a ON24, renuncia a los datos de interacción pensados para el marketing a cambio de una emisión fiable, apoyada en su base de reuniones, y de precios públicos. También llega más lejos en capacidad: Zoom Webinars admite hasta 50.000 asistentes, y los eventos puntuales llegan a 1 millón.",{"type":469,"children":823},[824],{"type":472,"marks":825,"value":561},[482],{"type":497,"style":498,"children":827},[828,834,840,846],{"type":501,"children":829},[830],{"type":469,"children":831},[832],{"type":472,"value":833},"Una aplicación que la mayoría de los asistentes ya tiene, además de un producto de reuniones consolidado en Zoom Workplace",{"type":501,"children":835},[836],{"type":469,"children":837},[838],{"type":472,"value":839},"Niveles de capacidad para webinars de 300 a 50.000 asistentes; Zoom Events añade venta de entradas y hubs con varias sesiones",{"type":501,"children":841},[842],{"type":469,"children":843},[844],{"type":472,"value":845},"Inscripción, encuestas, preguntas y respuestas y chat, con informes estándar de asistencia e interacción",{"type":501,"children":847},[848],{"type":469,"children":849},[850],{"type":472,"value":851},"Opción de cifrado de extremo a extremo y cumplimiento de HIPAA para equipos de sectores regulados",{"type":469,"children":853},[854,856],{"type":472,"marks":855,"value":612},[482],{"type":472,"value":857}," Zoom Webinars empieza en unos 55 € al mes con facturación anual (66,67 $), o unos 75 € con facturación mensual (89 $), además de una licencia de Zoom Workplace Pro (precios de septiembre de 2026). Pagas todo el nivel de capacidad, se conecte quien se conecte, y Zoom Events empieza en unos 105 € al mes con facturación anual (124,17 $).",{"item":859,"type":552},"W3bJ97PnT4qUm5KilNoZyQ",{"type":469,"children":861},[862,864,865,870,872,877,878],{"type":472,"marks":863,"value":688},[482],{"type":472,"value":690},{"url":866,"type":582,"children":867},"https:\u002F\u002Flivestorm.co\u002Fes\u002Fcomparacion-software-seminarios-web\u002Fon24-vs-zoom",[868],{"type":472,"value":869},"ON24 vs Zoom",{"type":472,"value":871}," · ",{"url":873,"type":582,"children":874},"https:\u002F\u002Flivestorm.co\u002Fes\u002Fcomparacion-software-seminarios-web\u002Flivestorm-vs-zoom",[875],{"type":472,"value":876},"Livestorm vs Zoom",{"type":472,"value":871},{"url":879,"type":582,"children":880},"https:\u002F\u002Flivestorm.co\u002Fes\u002Fcomparacion-software-seminarios-web\u002Falternativas-zoom",[881],{"type":472,"value":882},"Alternativas a Zoom",{"type":487,"level":488,"children":884},[885],{"type":472,"value":886},"6. Webex Webinars",{"item":888,"type":552},"DRBU8-CYSM-Th9mmgZD77w",{"type":469,"children":890},[891],{"type":472,"value":892},"Webex es la suite de colaboración de Cisco, con Webex Webinars para programas de webinars y Webex Events para audiencias de hasta 100.000 asistentes. Encaja con grandes organizaciones que ya trabajan con Cisco y tienen fuertes requisitos de cumplimiento normativo. Frente a ON24, los webinars son un producto más dentro de una suite de reuniones y telefonía, con informes de asistencia estándar en lugar de análisis de puntuación de leads.",{"type":469,"children":894},[895],{"type":472,"marks":896,"value":561},[482],{"type":497,"style":498,"children":898},[899,905,911,917],{"type":501,"children":900},[901],{"type":469,"children":902},[903],{"type":472,"value":904},"Inscripción con tu marca, sesiones pregrabadas emitidas como en directo, sesiones bajo demanda, salas para grupos, sesiones de ensayo y subtítulos en Webex Webinars",{"type":501,"children":906},[907],{"type":469,"children":908},[909],{"type":472,"value":910},"Encuestas, chat y preguntas y respuestas integrados, con tecnología de Slido",{"type":501,"children":912},[913],{"type":469,"children":914},[915],{"type":472,"value":916},"Integraciones nativas con Salesforce, Marketo y Oracle Eloqua; los usuarios de HubSpot necesitan Zapier o una integración a medida",{"type":501,"children":918},[919],{"type":469,"children":920},[921],{"type":472,"value":922},"Compatibilidad con HIPAA y opciones FedRAMP en algunos planes Enterprise",{"type":469,"children":924},[925,927],{"type":472,"marks":926,"value":612},[482],{"type":472,"value":928}," Webex Webinars cuesta unos 2.300 € (2.700 $) por licencia al año, para un máximo de 1.000 asistentes (precios de septiembre de 2026). Los webinars más grandes y Webex Events pasan por el equipo comercial, y la traducción en tiempo real añade unos 260 € (300 $) por licencia al año.",{"item":930,"type":552},"Lb5R9-Z-Sz-Z0tu2rNrvqg",{"type":469,"children":932},[933,935,936,941,942,947,948],{"type":472,"marks":934,"value":688},[482],{"type":472,"value":690},{"url":937,"type":582,"children":938},"https:\u002F\u002Flivestorm.co\u002Fes\u002Fcomparacion-software-seminarios-web\u002Fon24-vs-webex",[939],{"type":472,"value":940},"ON24 vs Webex",{"type":472,"value":871},{"url":943,"type":582,"children":944},"https:\u002F\u002Flivestorm.co\u002Fes\u002Fcomparacion-software-seminarios-web\u002Flivestorm-vs-webex",[945],{"type":472,"value":946},"Livestorm vs Webex",{"type":472,"value":871},{"url":949,"type":582,"children":950},"https:\u002F\u002Flivestorm.co\u002Fes\u002Fcomparacion-software-seminarios-web\u002Falternativas-webex",[951],{"type":472,"value":952},"Alternativas a Webex",{"type":487,"level":488,"children":954},[955],{"type":472,"value":956},"7. GoTo Webinar",{"item":958,"type":552},"D4ZK6IjiQja7wW_uLYcOsA",{"type":469,"children":960},[961],{"type":472,"value":962},"GoTo Webinar es una herramienta de webinars con una larga trayectoria para equipos de marketing y formación, con planes Reach y Elevate que puedes comprar en línea y poner en marcha rápidamente. Cubre el flujo de trabajo básico de un webinar para hasta 3.000 asistentes, mientras que ON24 convierte los webinars en datos de interacción para el marketing de grandes empresas. Si el seguimiento comercial depende de puntuaciones por asistente, ON24 llega más lejos; si no, GoTo Webinar cubre lo esencial con un precio público.",{"type":469,"children":964},[965],{"type":472,"marks":966,"value":561},[482],{"type":497,"style":498,"children":968},[969,975,981,987],{"type":501,"children":970},[971],{"type":469,"children":972},[973],{"type":472,"value":974},"Niveles claros: Reach (hasta 500 participantes), Elevate (1.000) y Complete (3.000)",{"type":501,"children":976},[977],{"type":469,"children":978},[979],{"type":472,"value":980},"Encuestas, cuestionarios, preguntas y respuestas y documentos para compartir, además de salas para grupos, modo de ensayo y certificados",{"type":501,"children":982},[983],{"type":469,"children":984},[985],{"type":472,"value":986},"Grabación con transcripción y subtítulos en directo, y resúmenes con IA desde Elevate",{"type":501,"children":988},[989],{"type":469,"children":990},[991],{"type":472,"value":992},"Integraciones nativas con Salesforce, HubSpot, Zoho, Marketo, Pardot y Oracle Eloqua, además de Zapier y una API pública",{"type":469,"children":994},[995,997],{"type":472,"marks":996,"value":612},[482],{"type":472,"value":998}," Reach cuesta 50 € al mes con facturación anual (hasta 500 participantes, 1 organizador) y Elevate 88 € al mes con facturación anual (hasta 1.000). Complete, para hasta 3.000 participantes, tiene precio bajo consulta (precios de septiembre de 2026).",{"item":1000,"type":552},"HyHXh0-wQwS1nJ-79X9ifA",{"type":469,"children":1002},[1003,1005,1006,1011,1012,1017,1018],{"type":472,"marks":1004,"value":688},[482],{"type":472,"value":690},{"url":1007,"type":582,"children":1008},"https:\u002F\u002Flivestorm.co\u002Fes\u002Fcomparacion-software-seminarios-web\u002Fgotowebinar-vs-on24",[1009],{"type":472,"value":1010},"GoTo Webinar vs ON24",{"type":472,"value":871},{"url":1013,"type":582,"children":1014},"https:\u002F\u002Flivestorm.co\u002Fes\u002Fcomparacion-software-seminarios-web\u002Flivestorm-vs-gotowebinar",[1015],{"type":472,"value":1016},"Livestorm vs GoTo Webinar",{"type":472,"value":871},{"url":1019,"type":582,"children":1020},"https:\u002F\u002Flivestorm.co\u002Fes\u002Fcomparacion-software-seminarios-web\u002Falternativas-gotowebinar",[1021],{"type":472,"value":1022},"Alternativas a GoTo Webinar",{"type":487,"level":488,"children":1024},[1025],{"type":472,"value":1026},"8. Adobe Connect",{"item":1028,"type":552},"WPJzESDjRHyK_cndZA4ZFA",{"type":469,"children":1030},[1031],{"type":472,"value":1032},"Adobe Connect es una herramienta de aulas virtuales y webinars organizada en torno a salas persistentes basadas en pods. Encaja con programas de formación, educación y administración pública que reutilizan las mismas salas de una sesión a otra. Como ON24, es una herramienta de nivel empresarial, pero sus precios son públicos: pagas por organizador y año, más ampliaciones de sala para audiencias más grandes.",{"type":469,"children":1034},[1035],{"type":472,"marks":1036,"value":561},[482],{"type":497,"style":498,"children":1038},[1039,1045,1051,1057],{"type":501,"children":1040},[1041],{"type":469,"children":1042},[1043],{"type":472,"value":1044},"Salas persistentes que conservan su contenido de una sesión a otra",{"type":501,"children":1046},[1047],{"type":469,"children":1048},[1049],{"type":472,"value":1050},"Diseños basados en pods y aplicaciones personalizadas para formadores",{"type":501,"children":1052},[1053],{"type":469,"children":1054},[1055],{"type":472,"value":1056},"Preguntas y respuestas inteligentes y un panel de interacción en directo",{"type":501,"children":1058},[1059],{"type":469,"children":1060},[1061],{"type":472,"value":1062},"Certificación ISO 27001 y compatibilidad con HIPAA",{"type":469,"children":1064},[1065,1067],{"type":472,"marks":1066,"value":612},[482],{"type":472,"value":1068}," Adobe Connect cobra por organizador y año. Los planes Webinar cuestan unos 165 €, 250 € o 335 € (190 $, 290 $ o 390 $) por organizador al año para 100 o 300 plazas, y las ampliaciones de sala unos 1.900 €, 3.350 € o 4.200 € (2.200 $, 3.900 $ o 4.900 $) por organizador al año para 500, 1.000 o 1.500 asistentes (precios de septiembre de 2026).",{"item":1070,"type":552},"G4W7hIF-TlKn8oZL90feVA",{"type":469,"children":1072},[1073,1075,1076,1081,1082],{"type":472,"marks":1074,"value":688},[482],{"type":472,"value":690},{"url":1077,"type":582,"children":1078},"https:\u002F\u002Flivestorm.co\u002Fes\u002Fcomparacion-software-seminarios-web\u002Fon24-vs-adobeconnect",[1079],{"type":472,"value":1080},"ON24 vs Adobe Connect",{"type":472,"value":871},{"url":1083,"type":582,"children":1084},"https:\u002F\u002Flivestorm.co\u002Fes\u002Fcomparacion-software-seminarios-web\u002Flivestorm-vs-adobeconnect",[1085],{"type":472,"value":1086},"Livestorm vs Adobe Connect",{"type":487,"level":488,"children":1088},[1089],{"type":472,"value":1090},"Comparativa de alternativas a ON24",{"item":1092,"type":552},"eF1ObHY0TMW5ADKOjw3VjQ",{"type":469,"children":1094},[1095],{"type":472,"value":1096},"Valoraciones: media de G2 y Capterra, octubre de 2026. Precios de septiembre de 2026, tomados de la página de precios de cada proveedor; los precios en dólares se convierten a euros a título orientativo (1 $ ≈ 0,86 €) y el rango de ON24 es una estimación de terceros.",{"item":1098,"type":552},"YnIRRihrTq6Bq8n0HRSEhg",{"type":487,"level":488,"children":1100},[1101],{"type":472,"value":1102},"¿Cómo elegir una alternativa a ON24?",{"type":469,"children":1104},[1105],{"type":472,"value":1106},"Parte del papel que tienen los webinars en tu embudo y luego compara estos 4 puntos:",{"type":497,"style":498,"children":1108},[1109,1118,1127,1136],{"type":501,"children":1110},[1111],{"type":469,"children":1112},[1113,1116],{"type":472,"marks":1114,"value":1115},[482],"Modelo de precios:",{"type":472,"value":1117}," elige entre precios públicos en autoservicio y un contrato anual. Livestorm cobra por los asistentes que se conectan; Zoom, Webex, GoTo Webinar, Adobe Connect y TwentyThree venden niveles de capacidad, licencias, organizadores o inscritos; BigMarker y Goldcast dan presupuesto para todos sus planes.",{"type":501,"children":1119},[1120],{"type":469,"children":1121},[1122,1125],{"type":472,"marks":1123,"value":1124},[482],"Datos de interacción y sincronización con el CRM:",{"type":472,"value":1126}," si las puntuaciones por asistente deciden a qué comercial va cada lead, comprueba hasta dónde llega cada herramienta y en qué plan. Livestorm se sincroniza con HubSpot en Pro, mientras que Adobe Connect y Webex no tienen integración nativa con HubSpot.",{"type":501,"children":1128},[1129],{"type":469,"children":1130},[1131,1134],{"type":472,"marks":1132,"value":1133},[482],"Tamaño de audiencia:",{"type":472,"value":1135}," Livestorm y GoTo Webinar cubren la mayoría de los webinars de marketing, con hasta 3.000 asistentes en directo, y las salas de Adobe Connect llegan a 1.500 con ampliaciones. Para cumbres mucho más grandes, mira BigMarker, Zoom o Webex Events.",{"type":501,"children":1137},[1138],{"type":469,"children":1139},[1140,1143],{"type":472,"marks":1141,"value":1142},[482],"Alojamiento de datos y cumplimiento normativo:",{"type":472,"value":1144}," si tu equipo de seguridad exige alojamiento en la UE, Livestorm (alojado en la UE, con certificación ISO 27001 y conforme al RGPD) y TwentyThree (alojada en la UE, auditoría ISAE 3000 Type 2) facilitan las revisiones. Para HIPAA, mira Zoom o Webex.",{"type":487,"level":488,"children":1146},[1147],{"type":472,"value":1148},"Nuestro veredicto",{"type":469,"children":1150},[1151],{"type":472,"value":1152},"Para los equipos de marketing B2B que quieren organizar webinars de generación de demanda sin un contrato bajo presupuesto, Livestorm es nuestra elección. Funciona en autoservicio, solo cobra por los asistentes que se conectan, se usa desde el navegador y sincroniza los datos de inscripción, asistencia e interacción con HubSpot en Pro, o con Salesforce, Marketo, Pardot y Microsoft Dynamics en Enterprise. Además, está alojado en la UE y tiene la certificación ISO 27001, algo que ayuda cuando la compra incluye una revisión de seguridad.",{"type":469,"children":1154},[1155],{"type":472,"value":1156},"En algunos casos, otra herramienta encaja mejor. Si la puntuación de la interacción por asistente es el centro de tu proceso comercial, el propio ON24 sigue llegando más lejos que Livestorm. Elige BigMarker, Zoom o Webex para audiencias muy por encima de 3.000 asistentes, Goldcast o TwentyThree si la prioridad es el contenido de vídeo, GoTo Webinar para programas más sencillos con un presupuesto mensual público, y Adobe Connect para salas de formación persistentes.",[1158,1167,1191,1202,1210,1233,1240,1263,1269,1292,1299,1322,1328,1351,1358,1381,1387,1410,1413],{"__typename":1159,"id":551,"image":1160,"caption":1166},"BlockImageRecord",{"id":1161,"alt":1162,"url":1163,"width":1164,"height":1165},"48607148","Una sesión de preguntas y respuestas en directo en la sala de eventos de Livestorm","https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1666021588-hero-webinars.jpg",1860,1299,"\u003Cp>La sala de eventos de Livestorm, en el navegador.\u003C\u002Fp>",{"__typename":1168,"id":623,"name":1169,"bestFor":1170,"pros":1171,"cons":1181},"BlockAlternativeRecord","Livestorm","Webinars de marketing",[1172,1175,1178],{"id":1173,"text":1174},"dji8n7xPRnCJ3aFzZLg9uw","\u003Cp>Precios públicos en autoservicio: solo pagas por los asistentes que se conectan\u003C\u002Fp>\n",{"id":1176,"text":1177},"S_rsAKUrQa-pspywXMRAFQ","\u003Cp>Sincronización nativa con HubSpot en Pro; Salesforce, Marketo y Pardot en Enterprise\u003C\u002Fp>\n",{"id":1179,"text":1180},"P1KZcAJxRNWk6lktJuN3Hw","\u003Cp>En el navegador, alojado en la UE, con certificación ISO 27001 y conforme al RGPD\u003C\u002Fp>\n",[1182,1185,1188],{"id":1183,"text":1184},"YfalZawCQ6-Va75lGTMTsQ","\u003Cp>Sin puntuación integrada de leads ni de interacción\u003C\u002Fp>\n",{"id":1186,"text":1187},"RD3BlBTNS8iEvzYPwAmedw","\u003Cp>Los eventos en directo tienen un límite de 3.000 asistentes\u003C\u002Fp>\n",{"id":1189,"text":1190},"OqN9YBrfQ9uprG28Suwn2g","\u003Cp>El SSO SAML es un complemento de pago\u003C\u002Fp>\n",{"__typename":1192,"id":635,"theme":1193,"title":1194,"description":1195,"image":418,"ctaButton":1196,"ctaLinkLabel":1201,"ctaLinkUrl":1201},"BlockBannerCtaRecord","blizzard","Organiza tu próximo webinar con Livestorm","Páginas de inscripción, correos, sala del evento y sincronización con el CRM en un mismo lugar, directamente en el navegador.",{"id":1197,"family":1198,"slot":1199,"slug":1200},"32390113","primary","Probar Livestorm gratis","https:\u002F\u002Fapp.livestorm.co\u002F#\u002Fsignup","",{"__typename":1159,"id":641,"image":1203,"caption":1209},{"id":1204,"alt":1205,"url":1206,"width":1207,"height":1208},"JmowwSISTs2JZt2erWOt0w","Captura de pantalla del sitio web de BigMarker","https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1792508054-bigmarker-website-oct-2026.jpg",1400,678,"\u003Cp>Fuente: bigmarker.com, octubre de 2026.\u003C\u002Fp>",{"__typename":1168,"id":683,"name":1211,"bestFor":1212,"pros":1213,"cons":1223},"BigMarker","Grandes cumbres online",[1214,1217,1220],{"id":1215,"text":1216},"VRNXr2laQCeuupiuO-KW7w","\u003Cp>De 1.000 asistentes en directo en Basic a 500.000 en Enterprise+\u003C\u002Fp>\n",{"id":1218,"text":1219},"TXGYZL2NS0ysEy0cp5cy9A","\u003Cp>Webinars pregrabados emitidos como en directo, permanentes o 24\u002F7\u003C\u002Fp>\n",{"id":1221,"text":1222},"FnYzFFgkRmy0RR2GLav7PQ","\u003Cp>Integraciones nativas con Salesforce, HubSpot, Marketo, Eloqua y Pardot\u003C\u002Fp>\n",[1224,1227,1230],{"id":1225,"text":1226},"OYGI4KMFTeyet4f7eoX-yA","\u003Cp>Todos los planes son bajo presupuesto: el precio pasa por una llamada comercial\u003C\u002Fp>\n",{"id":1228,"text":1229},"IoXc5ClvR4K2282fRSjoUw","\u003Cp>Dominios de marca blanca, subtítulos en directo y SSO reservados a Enterprise+\u003C\u002Fp>\n",{"id":1231,"text":1232},"d1qhWOlnQ0yXTmysLmXCaw","\u003Cp>Su amplio conjunto de funciones exige más configuración y formación\u003C\u002Fp>\n",{"__typename":1159,"id":701,"image":1234,"caption":1239},{"id":1235,"alt":1236,"url":1237,"width":1207,"height":1238},"ShFlTEclQzqqg8Kz6Qs3-A","Captura de pantalla del sitio web de Goldcast","https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1792508065-goldcast-website-oct-2026.jpg",681,"\u003Cp>Fuente: goldcast.io, octubre de 2026.\u003C\u002Fp>",{"__typename":1168,"id":743,"name":1241,"bestFor":1242,"pros":1243,"cons":1253},"Goldcast","Contenido de vídeo B2B",[1244,1247,1250],{"id":1245,"text":1246},"YpW-P8lqTX-MUyPmv1ElbA","\u003Cp>Content Lab convierte el vídeo de los eventos en clips, artículos y publicaciones\u003C\u002Fp>\n",{"id":1248,"text":1249},"d4layM1wRVqdD0d4IAsQeA","\u003Cp>Sincronización nativa con HubSpot y Salesforce incluida en todos los planes\u003C\u002Fp>\n",{"id":1251,"text":1252},"T_PwLil9QQqwtYUcjrXdog","\u003Cp>Eventos virtuales de varios días con sesiones en paralelo y stands en planes superiores\u003C\u002Fp>\n",[1254,1257,1260],{"id":1255,"text":1256},"XEdDUgiiQxysnWURXwS6wQ","\u003Cp>Sin precios públicos: hay que pedir presupuesto al equipo comercial\u003C\u002Fp>\n",{"id":1258,"text":1259},"Ag0DWULNQxOiwcpL7OS5Ig","\u003Cp>Starter y Pro limitan los eventos a 90 minutos y al formato webinar\u003C\u002Fp>\n",{"id":1261,"text":1262},"RNaGYxrRTOiIcrZAqSWvsQ","\u003Cp>Propiedad de Cvent desde diciembre de 2025, como ON24\u003C\u002Fp>\n",{"__typename":1159,"id":759,"image":1264,"caption":1268},{"id":1265,"alt":1266,"url":1267,"width":1207,"height":1238},"a6ltnvZYS-SiJv4QUGBC4g","Captura de pantalla del sitio web de TwentyThree","https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1792508064-twentythree-website-oct-2026.jpg","\u003Cp>Fuente: twentythree.com, octubre de 2026.\u003C\u002Fp>",{"__typename":1168,"id":801,"name":1270,"bestFor":1271,"pros":1272,"cons":1282},"TwentyThree","Marketing de vídeo",[1273,1276,1279],{"id":1274,"text":1275},"ZvfTelHZTpy-w682nejPhQ","\u003Cp>Webinars, alojamiento de vídeo y vídeo para tu web en una sola plataforma\u003C\u002Fp>\n",{"id":1277,"text":1278},"GOFt71wbT7u5TpTxZHr-GQ","\u003Cp>Clips con los mejores momentos y contenido con IA a partir de cada grabación\u003C\u002Fp>\n",{"id":1280,"text":1281},"dh36rwS9RU-E-mKNCPE5MA","\u003Cp>Alojada en la UE, con una auditoría anual ISAE 3000 Type 2 de PwC\u003C\u002Fp>\n",[1283,1286,1289],{"id":1284,"text":1285},"JYwuHJ45RBeC6ItLu-QbfQ","\u003Cp>Planes con precio mensual y un límite de inscritos por nivel\u003C\u002Fp>\n",{"id":1287,"text":1288},"bvn8fU_WR4CdOB9Fi2R1FA","\u003Cp>Las reseñas suelen mencionar una curva de aprendizaje y una configuración compleja\u003C\u002Fp>\n",{"id":1290,"text":1291},"MHVddFFtQLSdjB8eK-4sIQ","\u003Cp>La automatización de webinars cubre flujos de trabajo, no sesiones pregrabadas\u003C\u002Fp>\n",{"__typename":1159,"id":817,"image":1293,"caption":1298},{"id":1294,"alt":1295,"url":1296,"width":1207,"height":1297},"FZ_VqA-wRz6XMq64_eq7lA","Captura de pantalla del sitio web de Zoom Webinars","https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1792508065-zoom-website-oct-2026.jpg",718,"\u003Cp>Fuente: zoom.com, octubre de 2026.\u003C\u002Fp>",{"__typename":1168,"id":859,"name":1300,"bestFor":1301,"pros":1302,"cons":1312},"Zoom","Equipos que ya usan Zoom",[1303,1306,1309],{"id":1304,"text":1305},"YYgrxynDQ3-vo8tSwUVxJQ","\u003Cp>Conocido por la mayoría de los asistentes, que ya tienen la aplicación de Zoom\u003C\u002Fp>\n",{"id":1307,"text":1308},"DJzjtPCvT-KzRaW3uTIPqg","\u003Cp>Zoom Webinars admite hasta 50.000; los eventos puntuales llegan a 1 millón\u003C\u002Fp>\n",{"id":1310,"text":1311},"ELy32SrsQZqUHl1EqeNv_g","\u003Cp>Opción de cifrado de extremo a extremo y cumplimiento de HIPAA para sectores regulados\u003C\u002Fp>\n",[1313,1316,1319],{"id":1314,"text":1315},"TQU3DMaESnmhdoCIOh2wGw","\u003Cp>Los webinars son un complemento de pago sobre una licencia Workplace Pro\u003C\u002Fp>\n",{"id":1317,"text":1318},"DcHpHdCMQPedkIbj8kN8Qw","\u003Cp>Sin puntuación de interacción por asistente para el seguimiento\u003C\u002Fp>\n",{"id":1320,"text":1321},"eSPbJHcIQGKfskiUeRxVbg","\u003Cp>La sincronización con el CRM pasa sobre todo por apps del marketplace o Zapier\u003C\u002Fp>\n",{"__typename":1159,"id":888,"image":1323,"caption":1327},{"id":1324,"alt":1325,"url":1326,"width":1207,"height":1238},"FYmwWdDCTbOfdyxON9Ymbg","Captura de pantalla del sitio web de Webex Webinars","https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1792508064-webex-website-oct-2026.jpg","\u003Cp>Fuente: webex.com, octubre de 2026.\u003C\u002Fp>",{"__typename":1168,"id":930,"name":1329,"bestFor":1330,"pros":1331,"cons":1341},"Webex","Reuniones corporativas",[1332,1335,1338],{"id":1333,"text":1334},"Misv-OsrRDO3pmRhfhnghA","\u003Cp>Webex Events admite audiencias de hasta 100.000 asistentes\u003C\u002Fp>\n",{"id":1336,"text":1337},"GWc4HrLIS9eIoqUgSSTEyA","\u003Cp>Encuestas, chat y preguntas y respuestas integrados, con tecnología de Slido\u003C\u002Fp>\n",{"id":1339,"text":1340},"MYPuSCxUQhOOCV0Qog_-BA","\u003Cp>Compatibilidad con HIPAA y opciones FedRAMP en algunos planes Enterprise\u003C\u002Fp>\n",[1342,1345,1348],{"id":1343,"text":1344},"ONVu54KHQgWqAIgwxLiilQ","\u003Cp>Sin integración nativa con HubSpot\u003C\u002Fp>\n",{"id":1346,"text":1347},"IQCSJRBTR6eMvVeq8OY4sQ","\u003Cp>Informes de asistencia estándar, sin análisis de puntuación de leads\u003C\u002Fp>\n",{"id":1349,"text":1350},"VnRRr1hBRwGhwVb2WcAGRw","\u003Cp>Líneas de producto que se solapan y complican la elección del plan\u003C\u002Fp>\n",{"__typename":1159,"id":958,"image":1352,"caption":1357},{"id":1353,"alt":1354,"url":1355,"width":1207,"height":1356},"Q0qibIIQSX-RGkgP51GXVQ","Captura de pantalla del sitio web de GoTo Webinar","https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1792508065-goto-webinar-website-oct-2026.jpg",503,"\u003Cp>Fuente: goto.com, octubre de 2026.\u003C\u002Fp>",{"__typename":1168,"id":1000,"name":1359,"bestFor":1360,"pros":1361,"cons":1371},"GoTo Webinar","Equipos que ya usan GoTo",[1362,1365,1368],{"id":1363,"text":1364},"CcfyR5WbR9S01HVT8Jtu6g","\u003Cp>Producto de webinars con una larga trayectoria y una fiabilidad probada\u003C\u002Fp>\n",{"id":1366,"text":1367},"ZPZWMgTXSSKCkB1sOhRvIg","\u003Cp>Niveles claros: Reach 500, Elevate 1.000 y Complete 3.000 participantes\u003C\u002Fp>\n",{"id":1369,"text":1370},"FUak-kctQ3K3JOOGDLK6-Q","\u003Cp>Salas para grupos, modo de ensayo y aplicación móvil nativa\u003C\u002Fp>\n",[1372,1375,1378],{"id":1373,"text":1374},"DeNJVZgTR92Cqe-2ctYFBQ","\u003Cp>Sin puntuación de interacción por asistente como la de ON24\u003C\u002Fp>\n",{"id":1376,"text":1377},"LAB9J7nqRwGwU89abJadEg","\u003Cp>Las reseñas suelen describir la interfaz como anticuada\u003C\u002Fp>\n",{"id":1379,"text":1380},"dzQAWYQXRLirO7509nW3BQ","\u003Cp>El público no puede votar las preguntas\u003C\u002Fp>\n",{"__typename":1159,"id":1028,"image":1382,"caption":1386},{"id":1383,"alt":1384,"url":1385,"width":1207,"height":1238},"FN_n_C-bQYq6znxYLd37Kw","Captura de pantalla del sitio web de Adobe Connect","https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1792515052-adobe-connect-website-oct-2026.jpg","\u003Cp>Fuente: adobe.com, octubre de 2026.\u003C\u002Fp>",{"__typename":1168,"id":1070,"name":1388,"bestFor":1389,"pros":1390,"cons":1400},"Adobe Connect","Aulas virtuales",[1391,1394,1397],{"id":1392,"text":1393},"RlePRhFHSV-zhKt0wjeq5Q","\u003Cp>Salas persistentes reutilizables entre sesiones, con el contenido guardado\u003C\u002Fp>\n",{"id":1395,"text":1396},"aIxFuWOYSV2PUrxiM2Y6Qg","\u003Cp>Diseños con pods y apps personalizadas que dan a los formadores mucho control\u003C\u002Fp>\n",{"id":1398,"text":1399},"DFV5AeWjTZyIxwzC3cQWUQ","\u003Cp>ISO 27001 y compatibilidad con HIPAA, adecuados para sectores regulados\u003C\u002Fp>\n",[1401,1404,1407],{"id":1402,"text":1403},"Ja8m9W5fQ76u6x8vPWj24g","\u003Cp>Precio anual por organizador, con ampliaciones costosas para salas más grandes\u003C\u002Fp>\n",{"id":1405,"text":1406},"AHwRhlHeTwCB03scdtH2dw","\u003Cp>Se recomienda la app de escritorio para un mejor rendimiento y para compartir la pantalla completa\u003C\u002Fp>\n",{"id":1408,"text":1409},"H778kGeQQBOnN8dtIYLjpg","\u003Cp>Configuración más compleja: los nuevos organizadores suelen necesitar formación\u003C\u002Fp>\n",{"__typename":1411,"id":1092,"content":1412},"BlockTableRecord","\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Herramienta\u003C\u002Fth>\u003Cth>Ideal para\u003C\u002Fth>\u003Cth>Precio de entrada\u003C\u002Fth>\u003Cth>Asistentes en directo (máx.)\u003C\u002Fth>\u003Cth>Valoración\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>Livestorm\u003C\u002Ftd>\u003Ctd>Webinars de marketing\u003C\u002Ftd>\u003Ctd>Plan gratuito; Pro desde 2,50 € por participante\u003C\u002Ftd>\u003Ctd>3.000\u003C\u002Ftd>\u003Ctd>4,6\u002F5 (2.000+)\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>BigMarker\u003C\u002Ftd>\u003Ctd>Grandes cumbres online\u003C\u002Ftd>\u003Ctd>Precio bajo consulta\u003C\u002Ftd>\u003Ctd>500.000 (Enterprise+)\u003C\u002Ftd>\u003Ctd>4,8\u002F5 (800+)\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Goldcast\u003C\u002Ftd>\u003Ctd>Contenido de vídeo B2B\u003C\u002Ftd>\u003Ctd>Precio bajo consulta\u003C\u002Ftd>\u003Ctd>Ilimitados (planes según el número de eventos)\u003C\u002Ftd>\u003Ctd>4,7\u002F5 (200+)\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>TwentyThree\u003C\u002Ftd>\u003Ctd>Marketing de vídeo\u003C\u002Ftd>\u003Ctd>499 €\u002Fmes\u003C\u002Ftd>\u003Ctd>50.000\u003C\u002Ftd>\u003Ctd>4,6\u002F5 (<100)\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Zoom\u003C\u002Ftd>\u003Ctd>Equipos que ya usan Zoom\u003C\u002Ftd>\u003Ctd>Unos 55 €\u002Fmes con facturación anual (66,67 $), más Workplace Pro\u003C\u002Ftd>\u003Ctd>50.000 (Zoom Webinars)\u003C\u002Ftd>\u003Ctd>4,6\u002F5 (6.000+)\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Webex\u003C\u002Ftd>\u003Ctd>Reuniones corporativas\u003C\u002Ftd>\u003Ctd>Unos 2.300 € (2.700 $) por licencia al año\u003C\u002Ftd>\u003Ctd>100.000 (Webex Events)\u003C\u002Ftd>\u003Ctd>4,5\u002F5 (8.000+)\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>GoTo Webinar\u003C\u002Ftd>\u003Ctd>Equipos que ya usan GoTo\u003C\u002Ftd>\u003Ctd>50 €\u002Fmes con facturación anual\u003C\u002Ftd>\u003Ctd>3.000\u003C\u002Ftd>\u003Ctd>4,4\u002F5 (2.000+)\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Adobe Connect\u003C\u002Ftd>\u003Ctd>Aulas virtuales\u003C\u002Ftd>\u003Ctd>Unos 165 € (190 $)\u002Forganizador\u002Faño (planes Webinar, 100 o 300 plazas)\u003C\u002Ftd>\u003Ctd>1.500 (con ampliaciones de sala)\u003C\u002Ftd>\u003Ctd>4,2\u002F5 (1.000+)\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>ON24 (como referencia)\u003C\u002Ftd>\u003Ctd>Generación de demanda\u003C\u002Ftd>\u003Ctd>Precio bajo consulta (estimado entre unos 21.500 € y más de 86.000 € al año)\u003C\u002Ftd>\u003Ctd>5.000+ bajo petición\u003C\u002Ftd>\u003Ctd>4,3\u002F5 (1.000+)\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>",{"__typename":1192,"id":1098,"theme":1193,"title":1414,"description":1415,"image":418,"ctaButton":1416,"ctaLinkLabel":1201,"ctaLinkUrl":1201},"¿Quieres cambiar de ON24?","Empieza con el plan gratuito de Livestorm y organiza tu primer webinar desde el navegador.",{"id":1197,"family":1198,"slot":1199,"slug":1200},[1418,1423,1427,1431,1435,1439],{"__typename":1419,"id":1420,"question":1421,"answer":1422},"BlockFaqRecord","Bk92YeBCRjqLSrjltT2Wcg","¿Cuál es la mejor alternativa a ON24?","\u003Cp>Livestorm es la mejor alternativa a ON24 para los equipos de marketing B2B que quieren webinars con su marca, sincronización nativa con el CRM y precios públicos basados en la asistencia. Para cumbres virtuales muy grandes, BigMarker llega a 500.000 asistentes en directo, y para reutilizar vídeo con IA, destaca Goldcast. Los equipos que ya trabajan con Zoom, Webex o GoTo pueden añadir los webinars a la suite que utilizan.\u003C\u002Fp>\n",{"__typename":1419,"id":1424,"question":1425,"answer":1426},"JPDT_dTQTku33_skiIHTJg","¿Quiénes son los principales competidores de ON24?","\u003Cp>Los principales competidores de ON24 son plataformas de eventos para grandes empresas como BigMarker, Goldcast y TwentyThree, y plataformas de webinars como Livestorm, Zoom Webinars, Webex Webinars y GoTo Webinar. Desde abril de 2026, ON24 pertenece a Cvent, que también es propietaria de Goldcast y vende Cvent Webinar.\u003C\u002Fp>\n",{"__typename":1419,"id":1428,"question":1429,"answer":1430},"dyeHqJgjRAuzF1ziZ1EHPA","¿Cuánto cuesta ON24?","\u003Cp>ON24 no publica sus precios. Se vende con contratos anuales según el volumen de eventos y el tamaño de la audiencia, y estimaciones de terceros lo sitúan entre unos 21.500 € y más de 86.000 € (25.000 $ a más de 100.000 $) al año (precios de septiembre de 2026). En comparación, Livestorm empieza en 2,50 € por participante con el pack anual de 400 créditos, y GoTo Webinar en 50 € al mes con facturación anual.\u003C\u002Fp>\n",{"__typename":1419,"id":1432,"question":1433,"answer":1434},"SiI5QQIbTuaIOeREkpW_LQ","¿A quién pertenece ON24?","\u003Cp>ON24 pertenece a Cvent. El 1 de abril de 2026, Cvent cerró la adquisición, pagada íntegramente en efectivo y valorada en unos 400 millones de dólares, y ahora ofrece ON24 junto a Cvent Webinar y Goldcast. Cvent ha dicho que piensa seguir invirtiendo en la plataforma, pero la hoja de ruta y los precios pueden cambiar.\u003C\u002Fp>\n",{"__typename":1419,"id":1436,"question":1437,"answer":1438},"bHmemb0TSM-0wlK1-WNlDg","¿Hay alguna alternativa gratuita a ON24?","\u003Cp>Livestorm tiene un plan gratuito, limitado pero ideal para probar, y puedes pasar a Pro cuando los webinars se conviertan en un canal real. La mayoría de las alternativas para grandes empresas, como BigMarker y Goldcast, se venden bajo presupuesto, y GoTo Webinar ofrece una prueba gratuita, no un plan gratuito. Los planes gratuitos de Zoom y Webex solo cubren reuniones, no webinars.\u003C\u002Fp>\n",{"__typename":1419,"id":1440,"question":1441,"answer":1442},"XkZYuNvdRY2_-9c6TQCNJg","¿Es ON24 una buena plataforma de webinars?","\u003Cp>Sí, para los programas corporativos de generación de demanda a gran escala. ON24 ofrece un análisis detallado de la interacción, un Engagement Score por asistente y hubs de contenido permanentes, con sincronización nativa con los principales CRM y herramientas de automatización de marketing. Como contrapartida, solo se vende bajo presupuesto, las reseñas suelen describir su consola, muy cargada de funciones, como pesada, y su profundidad puede ser excesiva para webinars más sencillos.\u003C\u002Fp>\n",{"logo":1444},{"id":1445,"openLinkInNewTabTitle":1446,"downloadIconTitle":1447,"downloadIconPng":1448,"downloadIconSvg":1452,"downloadLogoTitle":1454,"downloadLogoPng":1455,"downloadLogoSvg":1460,"visitBrandGuidelinesTitle":1462,"visitBrandGuidelinesLink":1463},"ALC9MfevTFOtqdGxjir3nA","Abrir enlace en una nueva pestaña","Descargar icono",{"alt":1449,"height":1450,"url":1451,"width":1450},"Ícono en formato .png",140,"https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1702040904-livestorm-icon-primary.png",{"url":1453},"https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1702040919-livestorm-icon-primary.svg","Descargar logo",{"alt":1456,"height":1457,"url":1458,"width":1459},"Logo en formato .png",63,"https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1702040979-livestorm-logo-primary.png",372,{"url":1461},"https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1702040994-livestorm-logo-primary.svg","Consultar las guidelines de la marca","https:\u002F\u002Fbrand.livestorm.co\u002F",{"allForms":1465,"componentCsmSection":1503,"componentForm":1510,"componentEventBanner":1522,"componentPricing":1527,"componentSignupPopup":1573,"global":1576,"openGraph":1588,"softwareApplicationSchema":1592},[1466,1480,1488,1495],{"id":1467,"name":1468,"slug":1469,"formId":1470,"redirectUrl":1201,"firstStepTitle":1471,"firstStepText":1472,"lastStepTitle":1473,"lastStepText":1474,"lastStepCta":1475,"gtmEvent":1476,"segmentEvent":1477,"segmentLabel":1478,"segmentWhitelistedProperties":1479},"WFjns70TQg6BhSrndeLOuA","Demo","demo","860d36ce-8c02-4b68-b0d2-4b03632d8f7d","¿Necesitas una *demostración de Livestorm*?","Deja tu información para programar una demostración con un experto en nuestro producto. Te mostraremos las características esenciales para ti y responderemos a tus preguntas..","¡Gracias, nos pondremos en contacto *dentro de poco*!","Mientras tanto, puedes ver [nuestra demo a la carta](https:\u002F\u002Fapp.livestorm.co\u002Flivestorm\u002Flivestorm-demo-live) y probar Livestorm gratis haciendo clic en el botón de abajo.",{"id":1197,"slot":1199,"slug":1200},"event.demoRequested","Demo requested","call","firstname, lastname, email, phone, company, company_size, country",{"id":1481,"name":1482,"slug":1483,"formId":1484,"redirectUrl":1201,"firstStepTitle":1201,"firstStepText":1485,"lastStepTitle":1486,"lastStepText":1487,"lastStepCta":418,"gtmEvent":1201,"segmentEvent":1201,"segmentLabel":1201,"segmentWhitelistedProperties":1201},"Tyv9unF3TiClSxQ9KwjbAw","VIP Calculator","calculator","c4a982a6-711d-45e3-bd5e-27ac2e884a2a","Déjanos tus datos para que nuestro equipo de ventas se ponga en contacto contigo. ","Gracias.","Nuestro equipo se pondrá en contacto con usted en breve.\n",{"id":1489,"name":1490,"slug":1491,"formId":1492,"redirectUrl":1493,"firstStepTitle":1471,"firstStepText":1472,"lastStepTitle":1201,"lastStepText":1201,"lastStepCta":418,"gtmEvent":1201,"segmentEvent":1477,"segmentLabel":1494,"segmentWhitelistedProperties":1479},"P-P22GxNSiaBOtm4RTYigA","Watch video","watch-video","0f9353e4-df5e-4b0d-8930-9bbd27934367","https:\u002F\u002Fapp.livestorm.co\u002Flivestorm\u002Flivestorm-on-demand-demo\u002Flive?s=2574c038-50dc-426d-8b86-899841e6a5fa#\u002Fchat","video",{"id":1496,"name":1497,"slug":1498,"formId":1499,"redirectUrl":1201,"firstStepTitle":1201,"firstStepText":1201,"lastStepTitle":1201,"lastStepText":1201,"lastStepCta":418,"gtmEvent":1500,"segmentEvent":1501,"segmentLabel":1201,"segmentWhitelistedProperties":1502},"S8tsEc06S-aLSPRTFYhqkA","Offer","offer","17b15a49-a0eb-405a-860e-3609f523b17c","event.offerFormSubmitted","Offer form submitted","firstname, lastname, email, 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O créalos en directo durante tu evento para interactuar con tu audiencia.","Encuestas","polls",{"id":2803,"featureCategory":2804,"hoverDescription":2805,"name":2806,"showLastUpdate":1564,"slug":2807},"64966131",{"id":2768},"Dirige a tus asistentes a ofertas promocionales con CTA en la sala del evento.","Botón CTA","call-to-action-button",{"id":2809,"featureCategory":2810,"hoverDescription":2811,"name":2563,"showLastUpdate":1564,"slug":2812},"64966138",{"id":2768},"Cambia tu fondo para personalizar el webinar o tener un aire más profesional.","virtual-backgrounds",{"id":2814,"featureCategory":2815,"hoverDescription":2816,"name":2817,"showLastUpdate":1564,"slug":2818},"64966144",{"id":2768},"Colabora con pizarras digitales dentro de la plataforma o con integraciones nativas.","Pizarras digitales","digital-whiteboards",{"id":2820,"featureCategory":2821,"hoverDescription":2823,"name":2824,"showLastUpdate":1564,"slug":2825},"64967974",{"id":2822},"62731957","Chatea en privado con los organizadores y moderadores durante el evento.","Chat privado","private-chat",{"id":2827,"featureCategory":2828,"hoverDescription":2829,"name":2830,"showLastUpdate":1564,"slug":2831},"64968926",{"id":2822},"Controla qué inscritos pueden o no acceder al evento.","Moderación de inscritos","registrants-moderation",{"id":2833,"featureCategory":2834,"hoverDescription":2835,"name":2836,"showLastUpdate":1564,"slug":2837},"64969860",{"id":2822},"Integra el software con cualquier app para captar información relevante.","Integraciones en un clic","one-click-integrations",{"id":2839,"featureCategory":2840,"hoverDescription":2841,"name":2842,"showLastUpdate":1564,"slug":2843},"64969864",{"id":2822},"El número máximo de asistentes en directo en un mismo evento.","Número máximo de asistentes","maximum-number-of-attendees",{"id":2845,"featureCategory":2846,"hoverDescription":2847,"name":2848,"showLastUpdate":1564,"slug":2849},"64969865",{"id":2822},"Encuentra todos tus contactos en un mismo lugar y obtén una visión 360° de su actividad en tus eventos.","Lista única de contactos","unique-contact-list",{"id":2851,"featureCategory":2852,"hoverDescription":2853,"name":2854,"showLastUpdate":1564,"slug":2855},"64969895",{"id":2822},"Protege el acceso de tu equipo a la plataforma con SAML SSO.","SAML SSO","saml-sso",{"id":2857,"featureCategory":2858,"hoverDescription":2859,"name":2860,"showLastUpdate":1564,"slug":2861},"64969900",{"id":2822},"Los asistentes pueden unirse al webinar llamando a un número de teléfono.","Acceso telefónico","dial-in-to-webinars",{"id":2863,"featureCategory":2864,"hoverDescription":2866,"name":2867,"showLastUpdate":1564,"slug":2868},"64972960",{"id":2865},"62731961","Añade un banner, un logo, tus redes sociales o información sobre los ponentes a la página de inscripción, sin necesidad de programar.","Páginas de inscripción personalizadas","customizable-registration-pages",{"id":2870,"featureCategory":2871,"hoverDescription":2872,"name":2873,"showLastUpdate":1564,"slug":2874},"64973001",{"id":2865},"Personaliza tus emails fácilmente añadiendo banners, botones para compartir en redes o firmas.","Emails personalizables","customizable-emails",{"id":2876,"featureCategory":2877,"hoverDescription":2878,"name":2879,"showLastUpdate":1564,"slug":2880},"64973004",{"id":2865},"Modifica la secuencia de emails y prográmalos para enviar automáticamente.","Secuencias de email","modifiable-email-sequences",{"id":2882,"featureCategory":2883,"hoverDescription":2884,"name":2885,"showLastUpdate":1564,"slug":2886},"64973015",{"id":2865},"Integra un formulario de inscripción directamente en tu web para conseguir más asistentes.","Formulario integrado en tu web","website-widgets",{"id":2888,"featureCategory":2889,"hoverDescription":2890,"name":2891,"showLastUpdate":1564,"slug":2892},"64973020",{"id":2865},"Publica eventos a una página pública que reúna todos los eventos programados y pasados.","Página de empresa","company-page",{"id":2894,"featureCategory":2895,"hoverDescription":2896,"name":2897,"showLastUpdate":1564,"slug":2898},"64973899",{"id":2865},"Comparte las páginas de inscripción en las redes sociales de la empresa directamente desde tu plataforma de webinar.","Compartir en redes","built-in-social-sharing",{"id":2900,"featureCategory":2901,"hoverDescription":2902,"name":2903,"showLastUpdate":1564,"slug":2904},"64973903",{"id":2865},"Personaliza campos en tu formulario de inscripción para saber más sobre tu audiencia.","Formularios personalizados","custom-registration-forms",{"id":2906,"featureCategory":2907,"hoverDescription":2908,"name":2909,"showLastUpdate":1564,"slug":2910},"64973909",{"id":2865},"Aplica filtros para aceptar inscripciones al evento solo con emails de trabajo.","Filtros de inscripción","registration-filters",{"id":2912,"featureCategory":2913,"hoverDescription":2915,"name":2916,"showLastUpdate":1564,"slug":2917},"64973968",{"id":2914},"64965833","Utiliza un panel de control integrado para analizar la interacción de los participantes e inscritos.","Informes de rendimiento","analytics-dashboard",{"id":2919,"featureCategory":2920,"hoverDescription":2921,"name":2922,"showLastUpdate":1564,"slug":2923},"64974844",{"id":2914},"Graba webinars automáticamente y envíalos a los participantes al final de cada sesión.","Grabación de webinar","webinar-recordings",{"id":2925,"featureCategory":2926,"hoverDescription":2927,"name":2928,"showLastUpdate":448,"slug":2929},"BE1y0dohRv-GQj9z2FDaaw",{"id":2737},"Un plan gratuito que puedes usar sin límite de tiempo, no solo una prueba.","Plan gratuito","free-plan",{"id":2931,"featureCategory":2932,"hoverDescription":2933,"name":2934,"showLastUpdate":1564,"slug":2935},"NvPw03R4Q0yMuD0wgBHeFg",{"id":2737},"Organiza eventos con varias sesiones o recorridos con una sola inscripción.","Eventos con varias sesiones","multi-session-events",{"id":2937,"featureCategory":2938,"hoverDescription":2939,"name":2940,"showLastUpdate":1564,"slug":2941},"G8J-QP-EQBGM0J45HNCibg",{"id":2768},"Añade tu logotipo, tus colores y tus fondos a la sala del evento en directo.","Sala personalizada con tu marca","custom-room-branding",{"id":2943,"featureCategory":2944,"hoverDescription":2945,"name":2946,"showLastUpdate":1564,"slug":2947},"AawMgtVOT0ugeIuXqc_J1Q",{"id":2914},"Una puntuación por asistente según cómo interactuó durante el evento.","Puntuación de participación","engagement-scoring",{"id":2949,"featureCategory":2950,"hoverDescription":2952,"name":2953,"showLastUpdate":448,"slug":2954},"HbNXjRx7T2yZ32a3KBFtnA",{"id":2951},"SPtumYzOSam6vDCKZvNyXQ","Transcripciones automáticas y resúmenes con IA de cada sesión.","Resúmenes y transcripciones con IA","ai-summaries",{"id":2956,"featureCategory":2957,"hoverDescription":2958,"name":2959,"showLastUpdate":448,"slug":2960},"e8jNuNpiQFCv8aHGwb7NDw",{"id":2951},"La IA convierte las grabaciones en clips cortos listos para compartir.","Creación automática de clips","video-clipping",{"id":2962,"featureCategory":2963,"hoverDescription":2964,"name":2965,"showLastUpdate":448,"slug":2966},"SCFR4vvpSmmqVw2JTbkGoA",{"id":2951},"La IA redacta publicaciones, correos o artículos a partir del contenido de tu webinar.","Generación de contenido con IA","ai-content-generation",{"id":2968,"featureCategory":2969,"hoverDescription":2971,"name":2972,"showLastUpdate":1564,"slug":2973},"fw3b1xRNT82jDkbmQLC70g",{"id":2970},"aE36Yu87SOOvkPHWP8EyBQ","Sincroniza inscritos y asistencia con HubSpot sin herramientas de terceros.","HubSpot (nativo)","hubspot",{"id":2975,"featureCategory":2976,"hoverDescription":2977,"name":2978,"showLastUpdate":1564,"slug":2979},"ASrYIzs7Qn-Nv4mne0Cw5g",{"id":2970},"Sincroniza inscritos y asistencia con Salesforce sin herramientas de terceros.","Salesforce (nativo)","salesforce",{"id":2981,"featureCategory":2982,"hoverDescription":2983,"name":2984,"showLastUpdate":1564,"slug":2985},"bf72gRi7QxKSmpnhDGq7MQ",{"id":2970},"Se conecta con miles de aplicaciones a través de Zapier o Make.","Zapier \u002F Make","zapier-make",{"id":2987,"featureCategory":2988,"hoverDescription":2989,"name":2990,"showLastUpdate":448,"slug":2991},"DXWiBqTKSq2g9JWRGZhwlw",{"id":2970},"Conector oficial que permite a asistentes de IA como Claude trabajar con los datos de tus webinars.","Conector de IA nativo (MCP)","mcp-ai-connector",{"id":2993,"featureCategory":2994,"hoverDescription":2996,"name":2997,"showLastUpdate":1564,"slug":2998},"OMEQKWyvTmCZfw1AlJLMsw",{"id":2995},"Td-IrT0GRI-noHzyCJp3UQ","Tus datos pueden almacenarse en servidores de la Unión Europea.","Alojamiento de datos en la UE","eu-hosting",{"id":3000,"featureCategory":3001,"hoverDescription":3002,"name":2675,"showLastUpdate":1564,"slug":3003},"JPTOCf-zQ9Gl8gJNf40i7Q",{"id":2995},"Certificado según la norma de seguridad de la información ISO 27001.","iso-27001",[3005,3007,3009,3011,3013,3015,3017,3018],{"id":2737,"categoryName":3006},"Información General",{"id":2865,"categoryName":3008},"Funciones de promoción",{"id":2768,"categoryName":3010},"Funciones de activación",{"id":2822,"categoryName":3012},"Funciones de organización",{"id":2914,"categoryName":3014},"Funciones de análisis",{"id":2951,"categoryName":3016},"Funciones de IA",{"id":2970,"categoryName":2396},{"id":2995,"categoryName":3019},"Seguridad y cumplimiento",{"id":1716,"getStartedTitle":3021,"getStartedText":3022,"getStartedImageBackground":3023,"getStartedImageMobile":3029,"heroTag":3035,"heroTitle":3036,"heroText":3037,"relatedTitle":1717,"seoTitle":3036,"seoDescription":3038,"textTabTitle":3039,"tabTitleSubtitle":3040},"Elige Livestorm, el líder del sector","Descubre una experiencia mejor para tus asistentes y menos estrés para tu equipo.",{"id":3024,"alt":3025,"height":3026,"url":3027,"width":3028},"26612240","Fondo para ordenador",529,"https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1633619819-cta-card-background.jpg",2376,{"id":3030,"alt":3031,"height":3032,"url":3033,"width":3034},"26612241","Fondo para móvil",805,"https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1633619823-cta-card-background-mobile.jpg",1029,"Comparación de software de webinar","%{company1} vs %{company2}: ¿qué software de webinar es el mejor para ti?","Compara %{company1} y %{company2} en funciones, integraciones y precios. Cada dato se verifica en la web, la página de precios y el centro de ayuda de cada proveedor, además de en las reseñas de G2 y Capterra.","%{company1} vs %{company2} para webinars: compara funciones, integraciones, precios y número de asistentes, actualizado en 2026. Descubre cuál encaja con tu equipo.","*Comparación* de software de webinar:  %{company1} vs %{company2}",[3041,3044,3047],{"id":3042,"tabTabTitle":2392,"tabSubtitle":3043},"58386342","%{company1} vs %{company2}: funcionalidades",{"id":3045,"tabTabTitle":2396,"tabSubtitle":3046},"58386345","%{company1} vs %{company2}: integraciones",{"id":3048,"tabTabTitle":3049,"tabSubtitle":3050},"58386347","Precios","%{company1} vs %{company2}: precios",{"id":3052,"customersTestimonials":3053,"heroTag":3035,"heroTitle":3153,"heroText":3154,"livestormPromotionTitle":3155,"livestormPromotionBackgroundDesktop":3156,"livestormPromotionBackgroundMobile":3161,"relatedTitle":3166,"relatedPages":3167,"seoTitle":3250,"seoDescription":3251,"tabs":3252,"tabTitleSubtitleImage":3284,"textTabTitle":3313},"58385997",[3054,3069,3076,3096,3103,3121,3134],{"authorUserStory":3055,"authorPicture":3056,"authorPosition":1201,"contentUserStory":3060,"logoColor":3061,"quote":3066,"name":3067,"slug":3068},"Stan Massueras",{"id":3057,"alt":418,"height":3058,"url":3059,"width":3058},"331147",450,"https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1531838186-stan-massueras.jpeg",[],{"id":3062,"alt":418,"height":3063,"url":3064,"width":3065},"2013341",192,"https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1594043698-intercom-logo-3x.png",432,"La elegancia de la interfaz de usuario de Livestorm y su simplicidad para crear páginas de destino fabulosas tuvieron un gran impacto positivo en la forma en que comunicamos con los clientes a gran escala.","Intercom","intercom",{"authorUserStory":1201,"authorPicture":418,"authorPosition":1201,"contentUserStory":3070,"logoColor":3071,"quote":1201,"name":3074,"slug":3075},[],{"id":3072,"alt":418,"height":3063,"url":3073,"width":3065},"2013303","https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1594042768-chargebee-logo-3x.png","Chargebee","chargebee",{"authorUserStory":3077,"authorPicture":3078,"authorPosition":3083,"contentUserStory":3084,"logoColor":3090,"quote":3093,"name":3094,"slug":3095},"Poppy Acton Davis",{"id":3079,"alt":3080,"height":3081,"url":3082,"width":3081},"305539","Poppy Acton Davis WPP",178,"https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1528389567-poppy-wpp.jpeg","Gestor Global de Cuentas",[3085,3087,3089],{"__typename":3086},"TextRecord",{"__typename":3088},"ImageRecord",{"__typename":3086},{"id":3091,"alt":418,"height":3063,"url":3092,"width":3065},"17908672","https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1624030881-wpp.png","Las personas acuden a nosotros para aprender cómo hacer seminarios web y hemos conseguido formar exitosamente a las personas para el uso de la plataforma. Livestorm es muy fácil de usar.","WPP","wpp",{"authorUserStory":1201,"authorPicture":418,"authorPosition":1201,"contentUserStory":3097,"logoColor":3098,"quote":1201,"name":3101,"slug":3102},[],{"id":3099,"alt":418,"height":3063,"url":3100,"width":3065},"17908662","https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1624030769-verizon.png","Verizon","verizon",{"authorUserStory":3104,"authorPicture":3105,"authorPosition":3109,"contentUserStory":3110,"logoColor":3114,"quote":3118,"name":3119,"slug":3120},"Clement Spiers",{"id":3106,"alt":3107,"height":1532,"url":3108,"width":1532},"119897","Clement Spiers PayFit","https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1505223008-clement.jpg","Lead Generation Manager",[3111,3112,3113],{"__typename":3086},{"__typename":3088},{"__typename":3086},{"id":3115,"alt":3116,"height":3063,"url":3117,"width":3065},"17908641","PayFit logo","https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1624029890-payfit.png","Livestorm nos permitió adquirir nuevos clientes y ofrecer una alternativa a nuestras demostraciones individuales. En el pasado, hacíamos las demostraciones con Facebook Live y obteníamos menos interacción que Livestorm.","PayFit","payfit",{"authorUserStory":3122,"authorPicture":3123,"authorPosition":1201,"contentUserStory":3127,"logoColor":3128,"quote":3131,"name":3132,"slug":3133},"Adrien Gaucher",{"id":3124,"alt":418,"height":3125,"url":3126,"width":3125},"698521",200,"https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1558107451-adrien.jpeg",[],{"id":3129,"alt":418,"height":3063,"url":3130,"width":3065},"17908648","https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1624030179-spendesk.png","Usamos Livestorm para reuniones internas de toda la compañía. De esta manera, los equipos remotos y el personal que viaja pueden unirse a reuniones importantes desde cualquier parte del mundo.","Spendesk","spendesk",{"authorUserStory":3135,"authorPicture":3136,"authorPosition":3139,"contentUserStory":3140,"logoColor":3146,"quote":3150,"name":3151,"slug":3152},"Miles De Paul",{"id":3137,"alt":3135,"height":1532,"url":3138,"width":1532},"303392","https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1528125510-miles.jpeg","Marketing Manager",[3141,3142,3143,3144,3145],{"__typename":3086},{"__typename":3088},{"__typename":3086},{"__typename":3088},{"__typename":3086},{"id":3147,"alt":3148,"height":3063,"url":3149,"width":3065},"17908593","Mailjet logo","https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1624029223-mailjet.png","Las capacidades de marca de Livestorm, los correos electrónicos y la experiencia del usuario desempeñaron el papel más importante en nuestro proceso de decisión.","Mailjet","mailjet","Livestorm vs %{company2}: ¿cuál elegir para tus webinars?","Compara Livestorm y %{company2} en funciones, integraciones y precios. Cada dato se verifica en la web, la página de precios y el centro de ayuda de cada proveedor, además de en las reseñas de G2 y Capterra.","Por qué los equipos eligen *Livestorm*",{"id":3157,"alt":3025,"height":3158,"url":3159,"width":3160},"26955167",2413,"https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1633959443-pattern-3d-color-fix.png",4320,{"id":3162,"alt":3031,"height":3163,"url":3164,"width":3165},"26955168",4249,"https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1633959446-gradient.png",2304,"Cómo se compara *Livestorm*",[3168,3173,3178,3183,3188,3193,3201,3209,3214,3221,3229,3237,3242],{"id":3169,"company2":3170,"slug":3172},"67269416",{"id":1684,"companyName":1329,"companyColor":3171},{"hex":1686},"livestorm-vs-webex",{"id":3174,"company2":3175,"slug":3177},"67269413",{"id":438,"companyName":439,"companyColor":3176},{"hex":2717},"livestorm-vs-on24",{"id":3179,"company2":3180,"slug":3182},"67269181",{"id":1705,"companyName":1706,"companyColor":3181},{"hex":1708},"livestorm-vs-crowdcast",{"id":3184,"company2":3185,"slug":3187},"67269185",{"id":1676,"companyName":1677,"companyColor":3186},{"hex":1679},"livestorm-vs-googlemeet",{"id":3189,"company2":3190,"slug":3192},"67269304",{"id":1668,"companyName":1669,"companyColor":3191},{"hex":1671},"livestorm-vs-gotowebinar",{"id":3194,"company2":3195,"slug":3200},"67269411",{"id":3196,"companyName":3197,"companyColor":3198},"58396236","Microsoft Teams",{"hex":3199},"#4B53BC","livestorm-vs-microsoftteams",{"id":3202,"company2":3203,"slug":3208},"67269418",{"id":3204,"companyName":3205,"companyColor":3206},"58396314","WebinarJam",{"hex":3207},"#DD4E41","livestorm-vs-webinarjam",{"id":3210,"company2":3211,"slug":3213},"67268967",{"id":1691,"companyName":1388,"companyColor":3212},{"hex":1693},"livestorm-vs-adobeconnect",{"id":3215,"company2":3216,"slug":3220},"67269870",{"id":3217,"companyName":1211,"companyColor":3218},"67269650",{"hex":3219},"#C98484","livestorm-vs-bigmarker",{"id":3222,"company2":3223,"slug":3228},"67270049",{"id":3224,"companyName":3225,"companyColor":3226},"67269684","ClickMeeting",{"hex":3227},"#8A3A3A","livestorm-vs-clickmeeting",{"id":3230,"company2":3231,"slug":3236},"67270139",{"id":3232,"companyName":3233,"companyColor":3234},"67269778","Demio",{"hex":3235},"#4D4646","livestorm-vs-demio",{"id":3238,"company2":3239,"slug":3241},"67268964",{"id":1653,"companyName":1300,"companyColor":3240},{"hex":1655},"livestorm-vs-zoom",{"id":3243,"company2":3244,"slug":3249},"67270241",{"id":3245,"companyName":3246,"companyColor":3247},"67269827","WebinarGeek",{"hex":3248},"#7A2020","livestorm-vs-webinargeek","Livestorm vs %{company2} (2026): funciones y precios","Livestorm vs %{company2} para webinars: compara funciones, integraciones con el CRM, precios y número de asistentes, actualizado en 2026. Descubre cuál encaja con tu equipo.",[3253,3265,3275],{"id":3254,"tab":3255,"subTitle":3256,"paragraph":3257,"asset":3258},"62722852","Todo en uno para marketing","Gestiona tus webinars de marketing desde *una única plataforma todo en uno*","\u003Cp>Planifica, promociona, organiza y analiza tus webinars en un solo lugar. Crea páginas de inscripción con tu marca, envía emails automáticos de recordatorio y seguimiento, e interactúa con los asistentes con encuestas, preguntas y respuestas y CTA en directo, sin herramientas adicionales.\u003C\u002Fp>\u003Cp>Después del evento, los datos de asistencia e interacción llegan a tu CRM, y AI Studio convierte las grabaciones en clips cortos para tus redes sociales.\u003C\u002Fp>",{"id":3259,"alt":3260,"format":3261,"height":3262,"url":3263,"width":3264},"bHHxTD-bSQ6GeIpHkEzYYw","Sala de eventos de Livestorm","jpg",1080,"https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1785845416-newroom.jpg",1920,{"id":3266,"tab":2745,"subTitle":3267,"paragraph":3268,"asset":3269},"62722851","Organiza webinars *directamente en tu navegador*","\u003Cp>Livestorm funciona directamente en el navegador de cualquier ordenador o móvil, así que tu audiencia puede unirse desde cualquier lugar sin descargar ni instalar nada.\u003C\u002Fp>\u003Cp>Eliminar ese paso extra mejora la 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