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basado en los asistentes que se conectan.",{"id":454,"text":455},"Ji6BIhuySkixcl8xzQ-hpg","Zoom, Microsoft Teams y Google Meet sustituyen a Webex para reuniones, y Zoom también vende webinars de hasta 50.000 asistentes.",{"id":457,"text":458},"d0ZMybXBQOGN-KLjjmYmUw","GoTo Webinar encaja con la formación corporativa, ON24 con la generación de demanda en grandes empresas, BigMarker con las cumbres virtuales muy grandes y Zoho Webinar con los equipos que usan Zoho CRM.",{"id":460,"text":461},"CehLDKDJTdaVl09ElIqmQg","Webex sigue siendo una buena opción para organizaciones que ya trabajan con Cisco y necesitan compatibilidad con HIPAA, opciones FedRAMP o eventos de hasta 100.000 asistentes.",{"value":463,"blocks":1235},{"schema":464,"document":465},"dast",{"type":466,"children":467},"root",[468,474,478,486,492,496,546,550,553,557,561,566,612,626,628,638,640,644,646,650,654,680,686,688,713,717,719,723,727,753,759,761,777,781,783,787,791,817,823,825,847,851,853,857,861,887,893,895,917,921,923,927,931,957,963,965,981,985,987,991,995,1021,1027,1029,1039,1043,1045,1049,1053,1079,1085,1087,1097,1101,1103,1107,1109,1113,1117,1155,1159,1163,1215,1219,1223,1231],{"type":469,"children":470},"paragraph",[471],{"type":472,"value":473},"span","Webex es la suite de colaboración de Cisco: Webex Meetings para las llamadas del día a día, además de Webex Webinars y Webex Events para audiencias externas. Por eso, una alternativa a Webex puede responder a dos necesidades. Algunos equipos quieren una herramienta de reuniones más sencilla. Otros organizan webinars en Webex y quieren una plataforma pensada para la inscripción, la interacción y el seguimiento en el CRM.",{"type":469,"children":475},[476],{"type":472,"value":477},"Esta guía cubre los dos casos. Zoom, Microsoft Teams y Google Meet sustituyen a Webex para reuniones, y Zoom también vende webinars. Livestorm, GoTo Webinar, ON24, BigMarker y Zoho Webinar son plataformas de webinars y eventos. Livestorm es nuestro producto y por eso aparece en primer lugar, pero todas las herramientas de esta lista tienen puntos fuertes reales, y en cada una verás para qué uso encaja, cuánto cuesta y dónde se queda corta.",{"type":469,"children":479},[480,484],{"type":472,"marks":481,"value":483},[482],"strong","Respuesta rápida:",{"type":472,"value":485}," las mejores alternativas y competidores de Webex en 2026 son Livestorm para webinars de marketing, Zoom para reuniones y webinars grandes en una misma suite, Microsoft Teams para reuniones en Microsoft 365, Google Meet para equipos de Google Workspace, GoTo Webinar para formación corporativa, ON24 para generación de demanda en grandes empresas, BigMarker para grandes cumbres virtuales y Zoho Webinar para equipos que usan Zoho CRM.",{"type":487,"level":488,"children":489},"heading",2,[490],{"type":472,"value":491},"¿Por qué buscar una alternativa a Webex?",{"type":469,"children":493},[494],{"type":472,"value":495},"Webex hace muchas cosas bien. Webex Webinars incluye inscripción con tu marca, sesiones pregrabadas emitidas como en directo, sesiones bajo demanda y encuestas de Slido, Webex Events admite hasta 100.000 asistentes, y algunos planes Enterprise añaden compatibilidad con HIPAA y opciones FedRAMP. Tiene una valoración media de 4,5\u002F5 en G2 y Capterra (más de 8.000 reseñas). Las fricciones suelen venir del precio, de la estructura de productos y de las integraciones:",{"type":497,"style":498,"children":499},"list","bulleted",[500,510,519,528,537],{"type":501,"children":502},"listItem",[503],{"type":469,"children":504},[505,508],{"type":472,"marks":506,"value":507},[482],"Licencias anuales, asista quien asista.",{"type":472,"value":509}," El precio publicado de Webex Webinars es de unos 2.300 € (2.700 $) por licencia al año para hasta 1.000 asistentes, y pagas el nivel de licencia independientemente de cuántas personas se conecten. La traducción en tiempo real añade unos 260 € (300 $) por licencia al año, y los webinars más grandes y Webex Events se contratan con el equipo de ventas (precios de septiembre de 2026).",{"type":501,"children":511},[512],{"type":469,"children":513},[514,517],{"type":472,"marks":515,"value":516},[482],"Varios productos que se solapan.",{"type":472,"value":518}," Las reuniones, Webex Webinars y Webex Events conviven en la suite de Cisco, lo que complica elegir el plan adecuado.",{"type":501,"children":520},[521],{"type":469,"children":522},[523,526],{"type":472,"marks":524,"value":525},[482],"Sin integración nativa con HubSpot.",{"type":472,"value":527}," Webex se conecta de forma nativa con Salesforce, Marketo y Oracle Eloqua, pero los usuarios de HubSpot necesitan Zapier o una integración a medida.",{"type":501,"children":529},[530],{"type":469,"children":531},[532,535],{"type":472,"marks":533,"value":534},[482],"Las reuniones son lo primero.",{"type":472,"value":536}," En una suite pensada primero para reuniones, los flujos de trabajo de los webinars pueden quedar en segundo plano, y los informes cubren la asistencia estándar, sin puntuación de clientes potenciales.",{"type":501,"children":538},[539],{"type":469,"children":540},[541,544],{"type":472,"marks":542,"value":543},[482],"Las reuniones gratuitas son cortas.",{"type":472,"value":545}," Webex Free corta las reuniones a los 40 minutos, con un máximo de 100 participantes, y no incluye webinars.",{"type":487,"level":488,"children":547},[548],{"type":472,"value":549},"1. Livestorm",{"item":551,"type":552},"SJC5eLBcQSmUoSTwX279sA","block",{"type":469,"children":554},[555],{"type":472,"value":556},"Livestorm es una plataforma de webinars que funciona en el navegador, pensada para equipos de marketing, ventas y formación. Organizadores y asistentes se conectan en un clic sin descargar nada, y cada evento incluye páginas de inscripción con tu marca, herramientas de interacción y sincronización con el CRM. Mientras que Webex reparte los webinars entre Webex Webinars y Webex Events dentro de una suite de Cisco, Livestorm reúne los webinars en directo, bajo demanda y automatizados en un solo producto.",{"type":469,"children":558},[559],{"type":472,"value":560},"Livestorm no está pensado para las videollamadas internas del día a día, así que muchos equipos mantienen Webex, Teams o Google Meet para las reuniones y organizan sus webinars externos en Livestorm. Está alojado en la Unión Europea, tiene la certificación ISO 27001 y cumple el RGPD, y de media el 47,7 % de los inscritos asiste en directo (Livestorm 2026 Webinar Benchmark Report, 33.786 webinars).",{"type":469,"children":562},[563],{"type":472,"marks":564,"value":565},[482],"Funciones clave:",{"type":497,"style":498,"children":567},[568,574,580,592],{"type":501,"children":569},[570],{"type":469,"children":571},[572],{"type":472,"value":573},"Webinars en directo, bajo demanda y automatizados, para hasta 3.000 asistentes en directo por evento",{"type":501,"children":575},[576],{"type":469,"children":577},[578],{"type":472,"value":579},"Páginas de inscripción y salas del evento con tu marca, con encuestas, preguntas y respuestas, votos a las preguntas, reacciones con emojis y CTA en directo, además de correos automatizados de recordatorio y seguimiento",{"type":501,"children":581},[582],{"type":469,"children":583},[584,590],{"url":585,"type":586,"children":587},"https:\u002F\u002Flivestorm.co\u002Fes\u002Fintegraciones\u002Fhubspot","link",[588],{"type":472,"value":589},"Integración nativa con HubSpot",{"type":472,"value":591}," en Pro (Livestorm es HubSpot Leading Technology Partner), Salesforce, Marketo, Pardot y Microsoft Dynamics en Enterprise, y Zapier o Make para más de 3.000 apps",{"type":501,"children":593},[594],{"type":469,"children":595},[596,598,603,605,610],{"type":472,"value":597},"Un ",{"url":599,"type":586,"children":600},"https:\u002F\u002Flivestorm.co\u002Fes\u002Fintegraciones\u002Fclaude",[601],{"type":472,"value":602},"conector de Claude (MCP)",{"type":472,"value":604}," verificado para que los asistentes de IA trabajen con los datos de tus webinars, y ",{"url":606,"type":586,"children":607},"https:\u002F\u002Flivestorm.co\u002Fes\u002Fcaracteristicas\u002Fia\u002Flivestorm-ai-studio",[608],{"type":472,"value":609},"AI Studio",{"type":472,"value":611}," para convertir las grabaciones en clips cortos (complemento de pago)",{"type":469,"children":613},[614,617,619,624],{"type":472,"marks":615,"value":616},[482],"Precios:",{"type":472,"value":618}," Livestorm funciona con créditos por participante, desde 2,50 € por participante con el pack anual de 400 créditos. Los organizadores, moderadores y ausentes no consumen créditos, así que no pagas un nivel de licencia anual. Un plan gratuito te permite probar el producto, y un plan Enterprise a medida cubre necesidades mayores (precios de septiembre de 2026). Consulta los ",{"url":620,"type":586,"children":621},"https:\u002F\u002Flivestorm.co\u002Fes\u002Fprecios",[622],{"type":472,"value":623},"precios de Livestorm",{"type":472,"value":625},".",{"item":627,"type":552},"SrLcz-nRQni7M31AL-ukPg",{"type":469,"children":629},[630,632,637],{"type":472,"value":631},"Consulta la ",{"url":633,"type":586,"children":634},"https:\u002F\u002Flivestorm.co\u002Fes\u002Fcomparacion-software-seminarios-web\u002Flivestorm-vs-webex",[635],{"type":472,"value":636},"comparativa completa Livestorm vs Webex",{"type":472,"value":625},{"item":639,"type":552},"M_Xq3l3hTIamorKbAOHSEA",{"type":487,"level":488,"children":641},[642],{"type":472,"value":643},"2. Zoom",{"item":645,"type":552},"EC1egCbQSo-CMvAhxfEBGA",{"type":469,"children":647},[648],{"type":472,"value":649},"Zoom es la alternativa más parecida a Webex: una suite de reuniones, Zoom Workplace, con Zoom Webinars y Zoom Events como complementos. Encaja en empresas que quieren un único proveedor para las llamadas del día a día y los webinars grandes, con asistentes que a menudo ya tienen la app. Frente a Webex, los niveles de webinars en autoservicio de Zoom llegan más lejos, hasta 50.000 asistentes, mientras que Webex incluye más funciones de interacción y de cumplimiento normativo en su plan de webinars de entrada.",{"type":469,"children":651},[652],{"type":472,"marks":653,"value":565},[482],{"type":497,"style":498,"children":655},[656,662,668,674],{"type":501,"children":657},[658],{"type":469,"children":659},[660],{"type":472,"value":661},"Zoom Workplace para las reuniones del día a día, en una app que la mayoría de los asistentes ya conoce",{"type":501,"children":663},[664],{"type":469,"children":665},[666],{"type":472,"value":667},"Niveles de capacidad de Zoom Webinars de 300 a 50.000 asistentes, y Zoom Events con lobby, venta de entradas y networking",{"type":501,"children":669},[670],{"type":469,"children":671},[672],{"type":472,"value":673},"Integraciones con HubSpot, Salesforce y Marketo a través de Zoom App Marketplace",{"type":501,"children":675},[676],{"type":469,"children":677},[678],{"type":472,"value":679},"Opción de cifrado de extremo a extremo y cumplimiento de HIPAA para equipos de sectores regulados",{"type":469,"children":681},[682,684],{"type":472,"marks":683,"value":616},[482],{"type":472,"value":685}," Zoom Webinars es un complemento de una licencia de Zoom Workplace Pro, con precio por nivel de capacidad, desde unos 55 € (66,67 $) al mes con facturación anual o unos 75 € (89 $) con facturación mensual. Zoom Events empieza en unos 105 € (124,17 $) al mes con facturación anual. El plan gratuito Basic de Zoom tiene los mismos límites que Webex Free: reuniones de hasta 40 minutos con 100 participantes y sin webinars (precios de septiembre de 2026).",{"item":687,"type":552},"eslskVUZRXazsex8nPjsEQ",{"type":469,"children":689},[690,693,695,700,702,707,708],{"type":472,"marks":691,"value":692},[482],"Comparativas relacionadas:",{"type":472,"value":694}," ",{"url":696,"type":586,"children":697},"https:\u002F\u002Flivestorm.co\u002Fes\u002Fcomparacion-software-seminarios-web\u002Fzoom-vs-webex",[698],{"type":472,"value":699},"Zoom vs Webex",{"type":472,"value":701}," · ",{"url":703,"type":586,"children":704},"https:\u002F\u002Flivestorm.co\u002Fes\u002Fcomparacion-software-seminarios-web\u002Flivestorm-vs-zoom",[705],{"type":472,"value":706},"Livestorm vs Zoom",{"type":472,"value":701},{"url":709,"type":586,"children":710},"https:\u002F\u002Flivestorm.co\u002Fes\u002Fcomparacion-software-seminarios-web\u002Falternativas-zoom",[711],{"type":472,"value":712},"Alternativas a Zoom",{"type":487,"level":488,"children":714},[715],{"type":472,"value":716},"3. Microsoft Teams",{"item":718,"type":552},"ePv_4JLZSSqaJPEnzCVx6Q",{"type":469,"children":720},[721],{"type":472,"value":722},"Microsoft Teams es el centro de reuniones y colaboración de Microsoft 365. Si tu empresa ya paga Microsoft 365, es la forma más directa de dejar las reuniones de Webex, con llamadas, chat, archivos y calendarios en un mismo sitio. Teams también permite organizar webinars y town halls, que funcionan mejor con audiencias internas.",{"type":469,"children":724},[725],{"type":472,"marks":726,"value":565},[482],{"type":497,"style":498,"children":728},[729,735,741,747],{"type":501,"children":730},[731],{"type":469,"children":732},[733],{"type":472,"value":734},"Reuniones, chat y archivos junto a Outlook, PowerPoint Live, SharePoint y OneDrive",{"type":501,"children":736},[737],{"type":469,"children":738},[739],{"type":472,"value":740},"Webinars con inscripción e informes de asistencia, para hasta 1.000 asistentes",{"type":501,"children":742},[743],{"type":469,"children":744},[745],{"type":472,"value":746},"Town halls para hasta 10.000 asistentes en modo solo visualización, o 100.000 con el Attendee Capacity Pack de pago",{"type":501,"children":748},[749],{"type":469,"children":750},[751],{"type":472,"value":752},"Preguntas y respuestas, encuestas y reacciones, además de una conexión nativa con Dynamics 365",{"type":469,"children":754},[755,757],{"type":472,"marks":756,"value":616},[482],{"type":472,"value":758}," los webinars de Teams están incluidos desde Microsoft 365 Business Standard, por unos 12 € (14 $) por usuario al mes con pago anual, y Business Premium cuesta unos 19 € (22 $). La personalización avanzada de los eventos requiere Teams Premium, que añade unos 9 € (10 $) por usuario al mes (precios de septiembre de 2026). Los asistentes no pagan, pero cada organizador necesita una licencia.",{"item":760,"type":552},"N1SEsF46SxaWcMyC7_hywg",{"type":469,"children":762},[763,765,766,771,772],{"type":472,"marks":764,"value":692},[482],{"type":472,"value":694},{"url":767,"type":586,"children":768},"https:\u002F\u002Flivestorm.co\u002Fes\u002Fcomparacion-software-seminarios-web\u002Fwebex-vs-microsoftteams",[769],{"type":472,"value":770},"Webex vs Microsoft Teams",{"type":472,"value":701},{"url":773,"type":586,"children":774},"https:\u002F\u002Flivestorm.co\u002Fes\u002Fcomparacion-software-seminarios-web\u002Flivestorm-vs-microsoftteams",[775],{"type":472,"value":776},"Livestorm vs Microsoft Teams",{"type":487,"level":488,"children":778},[779],{"type":472,"value":780},"4. Google Meet",{"item":782,"type":552},"E7X_M9CuSy22o8Qyo0s6Bg",{"type":469,"children":784},[785],{"type":472,"value":786},"Google Meet es la herramienta de videollamadas de Google Workspace. Funciona en el navegador, los invitados se unen desde un enlace de Google Calendar y los usuarios de Gmail ya la conocen. Es un sustituto sencillo para las reuniones de Webex y las sesiones internas pequeñas, pero no tiene producto de webinars ni páginas de inscripción. Sus controles de seguridad varían según la edición de Workspace, así que revísalos si dependes de la compatibilidad con HIPAA o de las opciones FedRAMP de Webex.",{"type":469,"children":788},[789],{"type":472,"marks":790,"value":565},[482],{"type":497,"style":498,"children":792},[793,799,805,811],{"type":501,"children":794},[795],{"type":469,"children":796},[797],{"type":472,"value":798},"Reuniones en el navegador a las que los invitados se unen desde un enlace de Google Calendar",{"type":501,"children":800},[801],{"type":469,"children":802},[803],{"type":472,"value":804},"Preguntas y respuestas, encuestas, salas para grupos y grabación desde Business Standard",{"type":501,"children":806},[807],{"type":469,"children":808},[809],{"type":472,"value":810},"Control de asistencia desde Business Plus",{"type":501,"children":812},[813],{"type":469,"children":814},[815],{"type":472,"value":816},"Emisión en directo para hasta 100.000 espectadores del dominio en los planes Enterprise",{"type":469,"children":818},[819,821],{"type":472,"marks":820,"value":616},[482],{"type":472,"value":822}," Google Meet viene incluido en Google Workspace, desde unos 6 € (7 $) por usuario al mes en Business Starter con plan anual, sin preguntas y respuestas ni encuestas. Business Standard cuesta unos 12 € (14 $) y Business Plus unos 19 € (22 $) por usuario al mes. La versión gratuita admite 100 participantes en llamadas de grupo de hasta 60 minutos, frente a los 40 minutos de Webex Free (precios de septiembre de 2026).",{"item":824,"type":552},"cH_QgPnvRqe59qYCFtTzqQ",{"type":469,"children":826},[827,829,830,835,836,841,842],{"type":472,"marks":828,"value":692},[482],{"type":472,"value":694},{"url":831,"type":586,"children":832},"https:\u002F\u002Flivestorm.co\u002Fes\u002Fcomparacion-software-seminarios-web\u002Fwebex-vs-googlemeet",[833],{"type":472,"value":834},"Webex vs Google Meet",{"type":472,"value":701},{"url":837,"type":586,"children":838},"https:\u002F\u002Flivestorm.co\u002Fes\u002Fcomparacion-software-seminarios-web\u002Flivestorm-vs-googlemeet",[839],{"type":472,"value":840},"Livestorm vs Google Meet",{"type":472,"value":701},{"url":843,"type":586,"children":844},"https:\u002F\u002Flivestorm.co\u002Fes\u002Fcomparacion-software-seminarios-web\u002Falternativas-google-meet",[845],{"type":472,"value":846},"Alternativas a Google Meet",{"type":487,"level":488,"children":848},[849],{"type":472,"value":850},"5. GoTo Webinar",{"item":852,"type":552},"SyPeLKLlR5mT3dtCcG6viw",{"type":469,"children":854},[855],{"type":472,"value":856},"GoTo Webinar es un producto de GoTo dedicado a los webinars, con una larga trayectoria y conocido por su fiabilidad. Encaja en equipos que organizan formaciones periódicas y eventos internos y quieren una herramienta fácil de gestionar, sin la configuración técnica de una suite de colaboración. A diferencia de Webex Webinars, es un producto independiente con precios mensuales públicos y planes según el tamaño de la audiencia, hasta 3.000 participantes.",{"type":469,"children":858},[859],{"type":472,"marks":860,"value":565},[482],{"type":497,"style":498,"children":862},[863,869,875,881],{"type":501,"children":864},[865],{"type":469,"children":866},[867],{"type":472,"value":868},"Planes para 500, 1.000 o 3.000 participantes, con acceso desde el navegador y apps de escritorio y móvil",{"type":501,"children":870},[871],{"type":469,"children":872},[873],{"type":472,"value":874},"Modo de ensayo, salas para grupos y certificados de asistencia",{"type":501,"children":876},[877],{"type":469,"children":878},[879],{"type":472,"value":880},"Seguimiento del origen de los asistentes y páginas de canal para las grabaciones",{"type":501,"children":882},[883],{"type":469,"children":884},[885],{"type":472,"value":886},"Grabación con transcripción, resúmenes con IA y subtítulos en directo",{"type":469,"children":888},[889,891],{"type":472,"marks":890,"value":616},[482],{"type":472,"value":892}," GoTo Webinar cobra por organizador, según el tamaño de la audiencia. Reach cuesta 50 € al mes con facturación anual para hasta 500 participantes y un organizador, Elevate cuesta 88 € para hasta 1.000, y Complete (hasta 3.000) tiene precio bajo consulta. Hay una prueba gratuita, pero no un plan gratuito (precios de septiembre de 2026).",{"item":894,"type":552},"eMGhyfM3QoSVeS0nRzvfug",{"type":469,"children":896},[897,899,900,905,906,911,912],{"type":472,"marks":898,"value":692},[482],{"type":472,"value":694},{"url":901,"type":586,"children":902},"https:\u002F\u002Flivestorm.co\u002Fes\u002Fcomparacion-software-seminarios-web\u002Fgotowebinar-vs-webex",[903],{"type":472,"value":904},"GoTo Webinar vs Webex",{"type":472,"value":701},{"url":907,"type":586,"children":908},"https:\u002F\u002Flivestorm.co\u002Fes\u002Fcomparacion-software-seminarios-web\u002Flivestorm-vs-gotowebinar",[909],{"type":472,"value":910},"Livestorm vs GoTo Webinar",{"type":472,"value":701},{"url":913,"type":586,"children":914},"https:\u002F\u002Flivestorm.co\u002Fes\u002Fcomparacion-software-seminarios-web\u002Falternativas-gotowebinar",[915],{"type":472,"value":916},"Alternativas a GoTo Webinar",{"type":487,"level":488,"children":918},[919],{"type":472,"value":920},"6. ON24",{"item":922,"type":552},"ffpWxbM7Qw-5WOxsEhRbQA",{"type":469,"children":924},[925],{"type":472,"value":926},"ON24 es una plataforma de webinars y generación de demanda para grandes programas de marketing B2B. Mientras que Webex está pensado primero para reuniones, con informes de asistencia estándar, ON24 gira en torno a los webinars, con consolas con tu marca, analíticas que puntúan la intención de la audiencia y un centro de contenidos que mantiene vivas las grabaciones. Solo se vende bajo presupuesto, y pertenece a Cvent desde abril de 2026.",{"type":469,"children":928},[929],{"type":472,"marks":930,"value":565},[482],{"type":497,"style":498,"children":932},[933,939,945,951],{"type":501,"children":934},[935],{"type":469,"children":936},[937],{"type":472,"value":938},"Consolas interactivas y personalizables, pensadas para grandes webinars B2B de generación de demanda",{"type":501,"children":940},[941],{"type":469,"children":942},[943],{"type":472,"value":944},"Analíticas de interacción y puntuación de clientes potenciales que conectan los webinars con el pipeline",{"type":501,"children":946},[947],{"type":469,"children":948},[949],{"type":472,"value":950},"Un centro de contenidos en la propia plataforma que reúne los recursos de los webinars y las audiencias",{"type":501,"children":952},[953],{"type":469,"children":954},[955],{"type":472,"value":956},"Integraciones nativas con Marketo, Eloqua, HubSpot, Salesforce, Dynamics 365 y Veeva, además de Outreach y Zapier",{"type":469,"children":958},[959,961],{"type":472,"marks":960,"value":616},[482],{"type":472,"value":962}," ON24 no publica sus precios. Vende paquetes Essentials, Standard y Advanced a medida, con contratos anuales según el volumen de eventos y el tamaño de la audiencia, y estimaciones de terceros los sitúan entre unos 21.500 € y más de 86.000 € (de 25.000 $ a más de 100.000 $) al año (precios de septiembre de 2026).",{"item":964,"type":552},"MpkD7qi6TvaJ6Nn8zU23fQ",{"type":469,"children":966},[967,969,970,975,976],{"type":472,"marks":968,"value":692},[482],{"type":472,"value":694},{"url":971,"type":586,"children":972},"https:\u002F\u002Flivestorm.co\u002Fes\u002Fcomparacion-software-seminarios-web\u002Fon24-vs-webex",[973],{"type":472,"value":974},"ON24 vs Webex",{"type":472,"value":701},{"url":977,"type":586,"children":978},"https:\u002F\u002Flivestorm.co\u002Fes\u002Fcomparacion-software-seminarios-web\u002Flivestorm-vs-on24",[979],{"type":472,"value":980},"Livestorm vs ON24",{"type":487,"level":488,"children":982},[983],{"type":472,"value":984},"7. BigMarker",{"item":986,"type":552},"XvPcKnPPRzq4RN7uRDRb1Q",{"type":469,"children":988},[989],{"type":472,"value":990},"BigMarker es una suite de webinars y eventos virtuales para grandes despliegues corporativos que se contratan con el equipo de ventas, desde webinars recurrentes hasta conferencias de pago. Si usas Webex Events para audiencias muy grandes, es la herramienta de esta lista que más lejos llega, con hasta 500.000 asistentes en directo en Enterprise+ y venta de entradas integrada. Como Webex Events, se vende a través del equipo de ventas, en todos sus planes.",{"type":469,"children":992},[993],{"type":472,"marks":994,"value":565},[482],{"type":497,"style":498,"children":996},[997,1003,1009,1015],{"type":501,"children":998},[999],{"type":469,"children":1000},[1001],{"type":472,"value":1002},"Hasta 1.000 asistentes en directo en Basic, 10.000 en Enterprise y 500.000 en Enterprise+",{"type":501,"children":1004},[1005],{"type":469,"children":1006},[1007],{"type":472,"value":1008},"Webinars pregrabados emitidos como en directo, permanentes o en emisión continua 24\u002F7 para programas siempre activos",{"type":501,"children":1010},[1011],{"type":469,"children":1012},[1013],{"type":472,"value":1014},"Venta de entradas, salas para grupos y certificados en Enterprise",{"type":501,"children":1016},[1017],{"type":469,"children":1018},[1019],{"type":472,"value":1020},"Integraciones nativas con Salesforce, HubSpot, Marketo, Eloqua y Pardot, además de Zapier, webhooks y una API desde Enterprise",{"type":469,"children":1022},[1023,1025],{"type":472,"marks":1024,"value":616},[482],{"type":472,"value":1026}," BigMarker no publica sus precios, y todos sus planes se venden bajo presupuesto. Basic incluye 1 licencia de organizador y hasta 1.000 asistentes en directo, Enterprise 4 licencias y 10.000 asistentes, y Enterprise+ 6 licencias y 500.000 asistentes (septiembre de 2026).",{"item":1028,"type":552},"Jhh9uVBtSu2Vx1WAmXNrHA",{"type":469,"children":1030},[1031,1033,1034],{"type":472,"marks":1032,"value":692},[482],{"type":472,"value":694},{"url":1035,"type":586,"children":1036},"https:\u002F\u002Flivestorm.co\u002Fes\u002Fcomparacion-software-seminarios-web\u002Flivestorm-vs-bigmarker",[1037],{"type":472,"value":1038},"Livestorm vs BigMarker",{"type":487,"level":488,"children":1040},[1041],{"type":472,"value":1042},"8. Zoho Webinar",{"item":1044,"type":552},"QUKKkz1TSyGFmxhxYbB7Kg",{"type":469,"children":1046},[1047],{"type":472,"value":1048},"Zoho Webinar es la herramienta de webinars de Zoho para formación, onboarding y town halls. Encaja si tu empresa trabaja con las aplicaciones de Zoho, y es una forma económica de organizar webinars con inscripción. Los asistentes pueden conectarse desde el navegador, y el plan Enterprise admite hasta 5.000 asistentes en directo.",{"type":469,"children":1050},[1051],{"type":472,"marks":1052,"value":565},[482],{"type":497,"style":498,"children":1054},[1055,1061,1067,1073],{"type":501,"children":1056},[1057],{"type":469,"children":1058},[1059],{"type":472,"value":1060},"Encuestas, preguntas y respuestas, reacciones con emojis, levantar la mano, anotaciones y acceso por teléfono",{"type":501,"children":1062},[1063],{"type":469,"children":1064},[1065],{"type":472,"value":1066},"Transcripciones, resúmenes y capítulos inteligentes con IA en las grabaciones",{"type":501,"children":1068},[1069],{"type":469,"children":1070},[1071],{"type":472,"value":1072},"Integraciones nativas con Zoho CRM, Zoho Campaigns y Zoho Backstage, además de HubSpot desde el plan Professional",{"type":501,"children":1074},[1075],{"type":469,"children":1076},[1077],{"type":472,"value":1078},"Zapier, Zoho Flow, webhooks y su propio servidor MCP para automatizaciones",{"type":469,"children":1080},[1081,1083],{"type":472,"marks":1082,"value":616},[482],{"type":472,"value":1084}," Zoho Webinar tiene un plan gratuito para hasta 20 asistentes y 60 minutos por webinar. Los planes de pago se cobran por organizador y según el tamaño de la audiencia, desde 8 € al mes con facturación anual en Standard, y Enterprise añade webinars bajo demanda y hasta 5.000 asistentes (precios de septiembre de 2026).",{"item":1086,"type":552},"cY2DVd79Tb-yjkSinqVVdg",{"type":469,"children":1088},[1089,1091,1092],{"type":472,"marks":1090,"value":692},[482],{"type":472,"value":694},{"url":1093,"type":586,"children":1094},"https:\u002F\u002Flivestorm.co\u002Fes\u002Fcomparacion-software-seminarios-web\u002Flivestorm-vs-zohowebinar",[1095],{"type":472,"value":1096},"Livestorm vs Zoho Webinar",{"type":487,"level":488,"children":1098},[1099],{"type":472,"value":1100},"Comparativa de alternativas a Webex",{"item":1102,"type":552},"XeIuFtjCRxuuMAVFgkXlMQ",{"type":469,"children":1104},[1105],{"type":472,"value":1106},"Valoraciones: media de G2 y Capterra, octubre de 2026. Precios de septiembre de 2026, según la página de precios de cada proveedor; los precios en dólares se convierten a euros a título orientativo (1 $ ≈ 0,86 €) y la horquilla de ON24 es una estimación de terceros.",{"item":1108,"type":552},"OxKvDVPdQnKVkRXM0HazQw",{"type":487,"level":488,"children":1110},[1111],{"type":472,"value":1112},"¿Cómo elegir una alternativa a Webex?",{"type":469,"children":1114},[1115],{"type":472,"value":1116},"Empieza por el uso que necesitas cubrir y después compara estos puntos:",{"type":497,"style":498,"children":1118},[1119,1128,1137,1146],{"type":501,"children":1120},[1121],{"type":469,"children":1122},[1123,1126],{"type":472,"marks":1124,"value":1125},[482],"Reuniones o webinars.",{"type":472,"value":1127}," Para las llamadas del día a día, elige la suite que ya usa tu empresa: Zoom, Microsoft Teams o Google Meet. Para webinars externos, una plataforma dedicada como Livestorm reúne la inscripción, la interacción y el seguimiento en un mismo sitio, y puedes mantener una suite de reuniones a su lado.",{"type":501,"children":1129},[1130],{"type":469,"children":1131},[1132,1135],{"type":472,"marks":1133,"value":1134},[482],"Modelo de precios.",{"type":472,"value":1136}," Webex vende licencias anuales de webinars por nivel de asistentes. Livestorm cobra por los asistentes que se conectan; Zoom, GoTo Webinar y Zoho Webinar cobran por nivel de capacidad o por organizador; Teams y Meet cobran por usuario; ON24 y BigMarker presupuestan cada contrato.",{"type":501,"children":1138},[1139],{"type":469,"children":1140},[1141,1144],{"type":472,"marks":1142,"value":1143},[482],"Sincronización con el CRM.",{"type":472,"value":1145}," Webex se conecta de forma nativa con Salesforce, Marketo y Eloqua, pero no con HubSpot. Si trabajas con HubSpot, Livestorm se sincroniza de forma nativa desde Pro, y ON24, BigMarker y Zoho Webinar (desde Professional) también ofrecen integración nativa con HubSpot.",{"type":501,"children":1147},[1148],{"type":469,"children":1149},[1150,1153],{"type":472,"marks":1151,"value":1152},[482],"Cumplimiento, alojamiento y escala.",{"type":472,"value":1154}," Si dependes de la compatibilidad con HIPAA o de las opciones FedRAMP de Webex, revisa las certificaciones de cada proveedor: Zoom ofrece cumplimiento de HIPAA, y Livestorm está alojado en la UE, tiene la certificación ISO 27001 y cumple el RGPD. Para audiencias muy por encima de 3.000 asistentes, mira Zoom Webinars (50.000) o BigMarker (500.000).",{"type":487,"level":488,"children":1156},[1157],{"type":472,"value":1158},"Alternativas gratuitas a Webex",{"type":469,"children":1160},[1161],{"type":472,"value":1162},"Webex Free corta las reuniones a los 40 minutos, con un máximo de 100 participantes, y no incluye webinars. Si ese límite es lo que te hace buscar otra opción, esto es lo que ofrecen los planes gratuitos de esta lista (septiembre de 2026):",{"type":497,"style":498,"children":1164},[1165,1174,1183,1192,1206],{"type":501,"children":1166},[1167],{"type":469,"children":1168},[1169,1172],{"type":472,"marks":1170,"value":1171},[482],"Google Meet:",{"type":472,"value":1173}," la versión gratuita admite 100 participantes en llamadas de grupo de hasta 60 minutos.",{"type":501,"children":1175},[1176],{"type":469,"children":1177},[1178,1181],{"type":472,"marks":1179,"value":1180},[482],"Microsoft Teams:",{"type":472,"value":1182}," Microsoft ofrece una versión gratuita de Teams para reuniones, sin funciones de webinar.",{"type":501,"children":1184},[1185],{"type":469,"children":1186},[1187,1190],{"type":472,"marks":1188,"value":1189},[482],"Zoom:",{"type":472,"value":1191}," el plan gratuito Basic tiene el mismo límite que Webex Free, 40 minutos y 100 participantes, así que no resuelve el problema de la duración.",{"type":501,"children":1193},[1194],{"type":469,"children":1195},[1196,1199,1201,1205],{"type":472,"marks":1197,"value":1198},[482],"Livestorm:",{"type":472,"value":1200}," un plan gratuito limitado para webinars, ideal para probar antes de pasar a un ",{"url":620,"type":586,"children":1202},[1203],{"type":472,"value":1204},"plan de pago",{"type":472,"value":625},{"type":501,"children":1207},[1208],{"type":469,"children":1209},[1210,1213],{"type":472,"marks":1211,"value":1212},[482],"Zoho Webinar:",{"type":472,"value":1214}," un plan gratuito para webinars de hasta 20 asistentes y 60 minutos.",{"type":469,"children":1216},[1217],{"type":472,"value":1218},"Los planes gratuitos sirven para llamadas puntuales o para una primera prueba, no para un programa regular de webinars. GoTo Webinar ofrece una prueba gratuita en su lugar, mientras que ON24 y BigMarker se contratan con el equipo de ventas.",{"type":487,"level":488,"children":1220},[1221],{"type":472,"value":1222},"Nuestro veredicto",{"type":469,"children":1224},[1225,1227,1230],{"type":472,"value":1226},"Si dejas Webex porque los webinars se han convertido en un canal de marketing o de formación, Livestorm es la mejor opción. Funciona en el navegador, lleva tu marca a las páginas de inscripción y a las salas del evento, se sincroniza de forma nativa con HubSpot en Pro y con Salesforce, Marketo y Pardot en Enterprise, y cobra por los asistentes que se conectan en lugar de por una licencia anual. Compara los planes en la página de ",{"url":620,"type":586,"children":1228},[1229],{"type":472,"value":623},{"type":472,"value":625},{"type":469,"children":1232},[1233],{"type":472,"value":1234},"Si sobre todo necesitas reuniones, pásate a la suite que ya paga tu empresa: Microsoft Teams para Microsoft 365, Google Meet para Google Workspace, o Zoom si quieres reuniones y webinars grandes con un único proveedor. GoTo Webinar encaja con programas de formación regulares, ON24 con equipos de generación de demanda con presupuesto para un contrato a medida, BigMarker con cumbres virtuales muy grandes y Zoho Webinar con equipos que usan Zoho. Y si dependes de las opciones FedRAMP o de audiencias de hasta 100.000 asistentes, mantener Webex Events para esos programas puede ser la decisión correcta.",[1236,1245,1269,1280,1288,1311,1318,1341,1348,1371,1378,1401,1408,1431,1438,1461,1467,1490,1493],{"__typename":1237,"id":551,"image":1238,"caption":1244},"BlockImageRecord",{"id":1239,"alt":1240,"url":1241,"width":1242,"height":1243},"48990306","La sala de eventos de Livestorm en el navegador","https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1688997069-finance-v2.jpg",1860,1299,"\u003Cp>La sala de eventos de Livestorm, en el navegador.\u003C\u002Fp>",{"__typename":1246,"id":627,"name":1247,"bestFor":1248,"pros":1249,"cons":1259},"BlockAlternativeRecord","Livestorm","Webinars de marketing",[1250,1253,1256],{"id":1251,"text":1252},"USoFv3J-RliBJupLd4E4Yg","\u003Cp>Funciona por completo en el navegador, con acceso en un clic sin descargas\u003C\u002Fp>\n",{"id":1254,"text":1255},"CU_ahBdoSrOcg5b-cwA8Sg","\u003Cp>Integración nativa con HubSpot en Pro; Salesforce, Marketo y Pardot en Enterprise\u003C\u002Fp>\n",{"id":1257,"text":1258},"dlWIa7kYRVussmNnGAPRFQ","\u003Cp>Solo pagas por los asistentes que se conectan: los ausentes no consumen créditos\u003C\u002Fp>\n",[1260,1263,1266],{"id":1261,"text":1262},"K0DQdk3ySNi4NmKJy9PYag","\u003Cp>Pensado para webinars, no para videollamadas internas del día a día\u003C\u002Fp>\n",{"id":1264,"text":1265},"CGUStCDMSbOCHvl8feR1fg","\u003Cp>Los eventos en directo tienen un máximo de 3.000 asistentes\u003C\u002Fp>\n",{"id":1267,"text":1268},"Jc8hnFTbTT6p-1cb7dYxjw","\u003Cp>El SSO SAML es un complemento de pago\u003C\u002Fp>\n",{"__typename":1270,"id":639,"theme":1271,"title":1272,"description":1273,"image":418,"ctaButton":1274,"ctaLinkLabel":1279,"ctaLinkUrl":1279},"BlockBannerCtaRecord","blizzard","Organiza tu próximo webinar con Livestorm","Páginas de inscripción, correos, sala del evento y sincronización con el CRM en un mismo lugar, directamente en el navegador.",{"id":1275,"family":1276,"slot":1277,"slug":1278},"32390113","primary","Probar Livestorm gratis","https:\u002F\u002Fapp.livestorm.co\u002F#\u002Fsignup","",{"__typename":1237,"id":645,"image":1281,"caption":1287},{"id":1282,"alt":1283,"url":1284,"width":1285,"height":1286},"FZ_VqA-wRz6XMq64_eq7lA","Captura de pantalla del sitio web de Zoom","https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1792508065-zoom-website-oct-2026.jpg",1400,718,"\u003Cp>Fuente: zoom.com, octubre de 2026.\u003C\u002Fp>",{"__typename":1246,"id":687,"name":1289,"bestFor":1290,"pros":1291,"cons":1301},"Zoom","Reuniones y webinars",[1292,1295,1298],{"id":1293,"text":1294},"QudxsbIKT7OSaBingDxEHw","\u003Cp>App conocida, así que la mayoría de los asistentes se conecta sin ayuda\u003C\u002Fp>\n",{"id":1296,"text":1297},"ExFA--9WSnC-5uFV4MAUXg","\u003Cp>Zoom Webinars llega a 50.000; Zoom Events añade venta de entradas\u003C\u002Fp>\n",{"id":1299,"text":1300},"EQzwuTunTi2jk6eu_cvP-A","\u003Cp>Integraciones con HubSpot, Salesforce y Marketo a través de App Marketplace\u003C\u002Fp>\n",[1302,1305,1308],{"id":1303,"text":1304},"bjzeAbhQTti6Ymaj1kqbZg","\u003Cp>Webinars y Events requieren una licencia base de Zoom Workplace\u003C\u002Fp>\n",{"id":1306,"text":1307},"OFin6iSBRvO6Ntcv5EWUTg","\u003Cp>Pensado para la app: el acceso desde el navegador tiene menos funciones\u003C\u002Fp>\n",{"id":1309,"text":1310},"ZpAQRek2Q-unCN5NQYQ21w","\u003Cp>Pagas el nivel de capacidad completo, asista quien asista\u003C\u002Fp>\n",{"__typename":1237,"id":718,"image":1312,"caption":1317},{"id":1313,"alt":1314,"url":1315,"width":1285,"height":1316},"TiVPQbd4RICXy81_SuS8uw","Captura de pantalla del sitio web de Microsoft Teams","https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1792508065-microsoft-teams-website-oct-2026.jpg",693,"\u003Cp>Fuente: microsoft.com, octubre de 2026.\u003C\u002Fp>",{"__typename":1246,"id":760,"name":1319,"bestFor":1320,"pros":1321,"cons":1331},"Microsoft Teams","Reuniones Microsoft 365",[1322,1325,1328],{"id":1323,"text":1324},"DvKdv-_WQNKEQ6yX79fKWg","\u003Cp>Webinars incluidos en Microsoft 365 Business Standard y planes superiores\u003C\u002Fp>\n",{"id":1326,"text":1327},"T5yrYemfRie2L5wbU1lMyQ","\u003Cp>Los town halls llegan a 10.000 espectadores, o 100.000 con un complemento\u003C\u002Fp>\n",{"id":1329,"text":1330},"Wfvk2SApS-2Nz7xGz2Lj1w","\u003Cp>Conexión directa con Outlook, PowerPoint Live y Dynamics 365\u003C\u002Fp>\n",[1332,1335,1338],{"id":1333,"text":1334},"ITHiZ5_jTaS1LxgSBYSCYQ","\u003Cp>La personalización avanzada de eventos requiere una licencia de pago de Teams Premium\u003C\u002Fp>\n",{"id":1336,"text":1337},"StxkMI0tR-qVLYHsQvZ0Kw","\u003Cp>Los webinars tienen un máximo de 1.000 asistentes antes de pasar a los town halls\u003C\u002Fp>\n",{"id":1339,"text":1340},"KydPq5TlTCGFPPKkR9L97Q","\u003Cp>Sin producto de webinars independiente: todo funciona dentro de la suite Teams\u003C\u002Fp>\n",{"__typename":1237,"id":782,"image":1342,"caption":1347},{"id":1343,"alt":1344,"url":1345,"width":1285,"height":1346},"brUKaDwXTPqpjnBBnAQhrQ","Captura de pantalla del sitio web de Google Meet","https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1792508065-google-meet-website-oct-2026.jpg",642,"\u003Cp>Fuente: workspace.google.com, octubre de 2026.\u003C\u002Fp>",{"__typename":1246,"id":824,"name":1349,"bestFor":1350,"pros":1351,"cons":1361},"Google Meet","Equipos Google Workspace",[1352,1355,1358],{"id":1353,"text":1354},"AkWXLUXFSOS6zIfWe8WCHQ","\u003Cp>La versión gratuita admite 100 participantes en llamadas de hasta 60 minutos\u003C\u002Fp>\n",{"id":1356,"text":1357},"WDLx2GFlSBidiPM67W_nNA","\u003Cp>Funciona en el navegador: los invitados se unen desde un enlace del calendario\u003C\u002Fp>\n",{"id":1359,"text":1360},"BU68NXOpTX2_TKHIVIxIHw","\u003Cp>Integrado en Gmail, Google Calendar, Docs y Drive\u003C\u002Fp>\n",[1362,1365,1368],{"id":1363,"text":1364},"Ejm6lAO-SIye85GHuhe5TQ","\u003Cp>Sin producto de webinars ni páginas de inscripción con tu marca\u003C\u002Fp>\n",{"id":1366,"text":1367},"XUl_aDWwR7qBHR8oNI0NSQ","\u003Cp>Encuestas, preguntas y respuestas y salas para grupos solo desde Business Standard\u003C\u002Fp>\n",{"id":1369,"text":1370},"Z2CeiPBTTBuOdcbp0iWOeA","\u003Cp>Las reuniones tienen un máximo de 100 a 1.000 participantes según el plan\u003C\u002Fp>\n",{"__typename":1237,"id":852,"image":1372,"caption":1377},{"id":1373,"alt":1374,"url":1375,"width":1285,"height":1376},"Q0qibIIQSX-RGkgP51GXVQ","Captura de pantalla del sitio web de GoTo Webinar","https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1792508065-goto-webinar-website-oct-2026.jpg",503,"\u003Cp>Fuente: goto.com, octubre de 2026.\u003C\u002Fp>",{"__typename":1246,"id":894,"name":1379,"bestFor":1380,"pros":1381,"cons":1391},"GoTo Webinar","Formación corporativa",[1382,1385,1388],{"id":1383,"text":1384},"N4NpEXufQvSUek6R-g29bg","\u003Cp>Producto de webinars independiente con fiabilidad probada\u003C\u002Fp>\n",{"id":1386,"text":1387},"N5AsgBjETImsEG5WVZ0EsA","\u003Cp>Modo de ensayo, salas para grupos y app móvil nativa\u003C\u002Fp>\n",{"id":1389,"text":1390},"BTscMNrsQcCHAwSqJ_X9tQ","\u003Cp>Transcripción, resúmenes con IA y subtítulos en directo en las grabaciones\u003C\u002Fp>\n",[1392,1395,1398],{"id":1393,"text":1394},"B7oZ3-7ESDyAbbMamXN_SQ","\u003Cp>Las reseñas suelen describir la interfaz como anticuada\u003C\u002Fp>\n",{"id":1396,"text":1397},"GhvCL6lERVSOvlrxUbd8dA","\u003Cp>Menos certificaciones de seguridad que Webex para sectores regulados\u003C\u002Fp>\n",{"id":1399,"text":1400},"Y1jGn74FSSKeicUDWhhDpA","\u003Cp>El plan superior, Complete (3.000 participantes), tiene precio bajo consulta\u003C\u002Fp>\n",{"__typename":1237,"id":922,"image":1402,"caption":1407},{"id":1403,"alt":1404,"url":1405,"width":1285,"height":1406},"CvbwPpftS6WbKLwaOBgvQA","Captura de pantalla del sitio web de ON24","https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1792567845-on24-website-oct-2026.jpg",681,"\u003Cp>Fuente: on24.com, octubre de 2026.\u003C\u002Fp>",{"__typename":1246,"id":964,"name":1409,"bestFor":1410,"pros":1411,"cons":1421},"ON24","Generación de demanda",[1412,1415,1418],{"id":1413,"text":1414},"IIETs0-bTDqnlVEEW33AVQ","\u003Cp>Pensado específicamente para webinars y generación de demanda B2B\u003C\u002Fp>\n",{"id":1416,"text":1417},"CZYajVMhTfCR51TNOjr8mA","\u003Cp>Analíticas de interacción y puntuación de clientes potenciales ligadas al pipeline\u003C\u002Fp>\n",{"id":1419,"text":1420},"VPj6EAJ1SnSb55Xy-rVDPQ","\u003Cp>Sincronización nativa con HubSpot, Salesforce, Marketo, Eloqua y Veeva\u003C\u002Fp>\n",[1422,1425,1428],{"id":1423,"text":1424},"F_sjyQMmTkK9Nlvpa5DRbw","\u003Cp>Precio solo bajo presupuesto, sin precio público para comparar\u003C\u002Fp>\n",{"id":1426,"text":1427},"EsONqN_YQHW-BqzZXMsldQ","\u003Cp>Las reseñas suelen describir su consola como pesada y muy cargada de funciones\u003C\u002Fp>\n",{"id":1429,"text":1430},"Dmlyn0_RQu-k66j8g33EeA","\u003Cp>Pertenece a Cvent desde abril de 2026, así que revisa su hoja de ruta\u003C\u002Fp>\n",{"__typename":1237,"id":986,"image":1432,"caption":1437},{"id":1433,"alt":1434,"url":1435,"width":1285,"height":1436},"JmowwSISTs2JZt2erWOt0w","Captura de pantalla del sitio web de BigMarker","https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1792508054-bigmarker-website-oct-2026.jpg",678,"\u003Cp>Fuente: bigmarker.com, octubre de 2026.\u003C\u002Fp>",{"__typename":1246,"id":1028,"name":1439,"bestFor":1440,"pros":1441,"cons":1451},"BigMarker","Grandes cumbres online",[1442,1445,1448],{"id":1443,"text":1444},"Bex8YItuQt-MD-lm-8_XGg","\u003Cp>De 1.000 asistentes en directo en Basic a 500.000 en Enterprise+\u003C\u002Fp>\n",{"id":1446,"text":1447},"DRya66QhRyKjXeUQQQWCcw","\u003Cp>Integraciones nativas con HubSpot, Salesforce, Marketo, Eloqua y Pardot\u003C\u002Fp>\n",{"id":1449,"text":1450},"bDsyuPkRSsCBhPP7YLcvNg","\u003Cp>Venta de entradas, salas para grupos y certificados integrados en Enterprise\u003C\u002Fp>\n",[1452,1455,1458],{"id":1453,"text":1454},"H-wwbWPATIGwenXChT-Nrw","\u003Cp>Todos los planes se venden bajo presupuesto, así que necesitas hablar con ventas\u003C\u002Fp>\n",{"id":1456,"text":1457},"bZvaKRUCRnStMN_HtWAYow","\u003Cp>Dominios de marca blanca, subtítulos en directo y SSO solo en Enterprise+\u003C\u002Fp>\n",{"id":1459,"text":1460},"asbfyhrfTbao7qtQ82o8Rg","\u003Cp>Su amplio abanico de funciones implica más configuración y formación\u003C\u002Fp>\n",{"__typename":1237,"id":1044,"image":1462,"caption":1466},{"id":1463,"alt":1464,"url":1465,"width":1285,"height":1406},"Gr9x17_bSrm5s7qk46p2qw","Captura de pantalla del sitio web de Zoho Webinar","https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1792508064-zoho-webinar-website-oct-2026.jpg","\u003Cp>Fuente: zoho.com, octubre de 2026.\u003C\u002Fp>",{"__typename":1246,"id":1086,"name":1468,"bestFor":1469,"pros":1470,"cons":1480},"Zoho Webinar","Equipos con Zoho CRM",[1471,1474,1477],{"id":1472,"text":1473},"FZdK8Uj4TEmOH9u2F2O3lA","\u003Cp>Plan gratuito y, después, desde 8 € por organizador al mes con facturación anual\u003C\u002Fp>\n",{"id":1475,"text":1476},"EtUGNxO-TlCumJ8v7nBl9Q","\u003Cp>Integraciones nativas con Zoho CRM, Campaigns y Backstage, además de HubSpot\u003C\u002Fp>\n",{"id":1478,"text":1479},"UwGot6ytSw6LhDaf42Jpow","\u003Cp>Hasta 5.000 asistentes en directo en Enterprise\u003C\u002Fp>\n",[1481,1484,1487],{"id":1482,"text":1483},"fQNS7E9lRouuYgo5HcXf8Q","\u003Cp>Webinars bajo demanda y personalización de correos solo en Enterprise\u003C\u002Fp>\n",{"id":1485,"text":1486},"E680Cw_tQ9WtUuy2JZoCag","\u003Cp>La personalización de la página de inscripción empieza en el plan Professional\u003C\u002Fp>\n",{"id":1488,"text":1489},"fgUaIGZ9RS6JAmFKZvks_Q","\u003Cp>Salesforce y Marketo no están entre sus integraciones nativas\u003C\u002Fp>\n",{"__typename":1491,"id":1102,"content":1492},"BlockTableRecord","\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Herramienta\u003C\u002Fth>\u003Cth>Ideal para\u003C\u002Fth>\u003Cth>Precio de entrada\u003C\u002Fth>\u003Cth>Asistentes en directo (máx.)\u003C\u002Fth>\u003Cth>Valoración\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>Livestorm\u003C\u002Ftd>\u003Ctd>Webinars de marketing\u003C\u002Ftd>\u003Ctd>2,50 € por participante (pack anual de 400 créditos); plan gratuito\u003C\u002Ftd>\u003Ctd>3.000\u003C\u002Ftd>\u003Ctd>4,6\u002F5 (2.000+)\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Zoom\u003C\u002Ftd>\u003Ctd>Reuniones y webinars\u003C\u002Ftd>\u003Ctd>Zoom Webinars: unos 55 € (66,67 $)\u002Fmes con facturación anual, más una licencia Workplace Pro; plan Basic gratuito para reuniones\u003C\u002Ftd>\u003Ctd>50.000 (Zoom Webinars)\u003C\u002Ftd>\u003Ctd>4,6\u002F5 (6.000+)\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Microsoft Teams\u003C\u002Ftd>\u003Ctd>Reuniones Microsoft 365\u003C\u002Ftd>\u003Ctd>Unos 12 € (14 $) por usuario\u002Fmes (Microsoft 365 Business Standard, pago anual)\u003C\u002Ftd>\u003Ctd>1.000 por webinar; 10.000 en town halls\u003C\u002Ftd>\u003Ctd>4,5\u002F5 (30.000+)\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Google Meet\u003C\u002Ftd>\u003Ctd>Equipos Google Workspace\u003C\u002Ftd>\u003Ctd>Unos 6 € (7 $) por usuario\u002Fmes (Business Starter, plan anual); versión gratuita\u003C\u002Ftd>\u003Ctd>100 a 1.000 según el plan\u003C\u002Ftd>\u003Ctd>4,6\u002F5 (60.000+)\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>GoTo Webinar\u003C\u002Ftd>\u003Ctd>Formación corporativa\u003C\u002Ftd>\u003Ctd>50 €\u002Fmes con facturación anual (Reach)\u003C\u002Ftd>\u003Ctd>3.000 (Complete)\u003C\u002Ftd>\u003Ctd>4,4\u002F5 (2.000+)\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>ON24\u003C\u002Ftd>\u003Ctd>Generación de demanda\u003C\u002Ftd>\u003Ctd>Precio bajo consulta (estimado entre unos 21.500 € y más de 86.000 € al año)\u003C\u002Ftd>\u003Ctd>5.000+ bajo petición\u003C\u002Ftd>\u003Ctd>4,3\u002F5 (1.000+)\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>BigMarker\u003C\u002Ftd>\u003Ctd>Grandes cumbres online\u003C\u002Ftd>\u003Ctd>Precio bajo consulta\u003C\u002Ftd>\u003Ctd>500.000 (Enterprise+)\u003C\u002Ftd>\u003Ctd>4,8\u002F5 (800+)\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Zoho Webinar\u003C\u002Ftd>\u003Ctd>Equipos con Zoho CRM\u003C\u002Ftd>\u003Ctd>Plan gratuito; Standard 8 €\u002Forganizador\u002Fmes con facturación anual\u003C\u002Ftd>\u003Ctd>5.000 (Enterprise)\u003C\u002Ftd>\u003Ctd>4,6\u002F5 (100+)\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Webex (como referencia)\u003C\u002Ftd>\u003Ctd>Reuniones corporativas\u003C\u002Ftd>\u003Ctd>Webex Webinars: unos 2.300 € (2.700 $) por licencia\u002Faño; plan gratuito para reuniones\u003C\u002Ftd>\u003Ctd>1.000 (plan de entrada de Webex Webinars); 100.000 (Webex Events)\u003C\u002Ftd>\u003Ctd>4,5\u002F5 (8.000+)\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>",{"__typename":1270,"id":1108,"theme":1271,"title":1494,"description":1495,"image":418,"ctaButton":1496,"ctaLinkLabel":1279,"ctaLinkUrl":1279},"¿Quieres cambiar de Webex?","Empieza con el plan gratuito de Livestorm y organiza tu primer webinar desde el navegador.",{"id":1275,"family":1276,"slot":1277,"slug":1278},[1498,1503,1507,1511,1515,1519],{"__typename":1499,"id":1500,"question":1501,"answer":1502},"BlockFaqRecord","Kc3PPAlwS52wD1BlG2A_Zg","¿Cuál es la mejor alternativa a Webex?","\u003Cp>Depende del uso. Para webinars, Livestorm es la mejor alternativa a Webex: funciona en el navegador, incluye inscripción con tu marca y herramientas de interacción, se sincroniza de forma nativa con HubSpot en Pro y solo cobra por los asistentes que se conectan. Para las reuniones del día a día, Microsoft Teams, Google Meet o Zoom son las opciones naturales, según la suite que ya use tu empresa.\u003C\u002Fp>\n",{"__typename":1499,"id":1504,"question":1505,"answer":1506},"THPxbrHmQVCfSTS3vxNx9A","¿Quiénes son los principales competidores de Webex?","\u003Cp>En reuniones, los principales competidores de Webex son Zoom, Microsoft Teams y Google Meet. En webinars y eventos virtuales, Webex Webinars y Webex Events compiten con plataformas dedicadas como Livestorm, GoTo Webinar, ON24, BigMarker y Zoho Webinar, así como con Zoom Webinars.\u003C\u002Fp>\n",{"__typename":1499,"id":1508,"question":1509,"answer":1510},"UMI-bR-JQRi8SPz54kbMPQ","¿Existe una alternativa gratuita a Webex?","\u003Cp>Sí. La versión gratuita de Google Meet admite 100 participantes en llamadas de grupo de hasta 60 minutos, frente a los 40 minutos de Webex Free, y Microsoft ofrece una versión gratuita de Teams para reuniones. El plan gratuito Basic de Zoom tiene el mismo límite de 40 minutos que Webex Free. Para webinars, Livestorm tiene un plan gratuito limitado, ideal para probar, y el plan gratuito de Zoho Webinar admite 20 asistentes durante un máximo de 60 minutos (septiembre de 2026).\u003C\u002Fp>\n",{"__typename":1499,"id":1512,"question":1513,"answer":1514},"doPjMMBkT0ipulSJq29Lcg","¿Cuál es la mejor alternativa a Webex para webinars?","\u003Cp>Livestorm está pensado para webinars, no para reuniones: organizadores y asistentes se conectan desde el navegador, y cada evento incluye páginas de inscripción con tu marca, encuestas, preguntas y respuestas, CTA en directo y correos automatizados. Admite hasta 3.000 asistentes en directo por evento, cuesta desde 2,50 € por participante con el pack anual de 400 créditos (precios de septiembre de 2026), y, a diferencia de Webex, se sincroniza de forma nativa con HubSpot. Para eventos más grandes, BigMarker y Zoom Webinars llegan más lejos.\u003C\u002Fp>\n",{"__typename":1499,"id":1516,"question":1517,"answer":1518},"D6yhBW4ZR3mTEfnxGVzFvg","¿Cuál es la mejor alternativa a Webex para reuniones?","\u003Cp>Elige la suite que ya usa tu empresa. Microsoft Teams encaja en empresas con Microsoft 365, Google Meet en equipos con Google Workspace y Zoom en equipos que quieren reuniones y webinars con un único proveedor. Livestorm no está pensado para las llamadas internas del día a día, así que muchos equipos combinan una de estas herramientas con Livestorm para sus webinars externos.\u003C\u002Fp>\n",{"__typename":1499,"id":1520,"question":1521,"answer":1522},"BKgssWALRAOeIS2LXnV0mQ","¿Cuánto cuestan las alternativas a Webex?","\u003Cp>En septiembre de 2026, Livestorm cuesta 2,50 € por participante con el pack anual de 400 créditos, Google Meet empieza en unos 6 € (7 $) por usuario al mes y los webinars de Microsoft Teams vienen incluidos en Microsoft 365 Business Standard por unos 12 € (14 $) por usuario al mes. Zoho Webinar empieza en 8 € por organizador al mes, GoTo Webinar en 50 € al mes y Zoom Webinars en unos 55 € (66,67 $) al mes más una licencia de Zoom Workplace Pro, todos con facturación anual, mientras que ON24 y BigMarker tienen precio bajo consulta. Como referencia, el precio publicado de Webex Webinars es de unos 2.300 € (2.700 $) por licencia al año para hasta 1.000 asistentes.\u003C\u002Fp>\n",{"allForms":1524,"componentCsmSection":1562,"componentForm":1569,"componentEventBanner":1581,"componentPricing":1586,"componentSignupPopup":1632,"global":1635,"openGraph":1647,"softwareApplicationSchema":1651},[1525,1539,1547,1554],{"id":1526,"name":1527,"slug":1528,"formId":1529,"redirectUrl":1279,"firstStepTitle":1530,"firstStepText":1531,"lastStepTitle":1532,"lastStepText":1533,"lastStepCta":1534,"gtmEvent":1535,"segmentEvent":1536,"segmentLabel":1537,"segmentWhitelistedProperties":1538},"WFjns70TQg6BhSrndeLOuA","Demo","demo","860d36ce-8c02-4b68-b0d2-4b03632d8f7d","¿Necesitas una *demostración de Livestorm*?","Deja tu información para programar una demostración con un experto en nuestro producto. Te mostraremos las características esenciales para ti y responderemos a tus preguntas..","¡Gracias, nos pondremos en contacto *dentro de poco*!","Mientras tanto, puedes ver [nuestra demo a la carta](https:\u002F\u002Fapp.livestorm.co\u002Flivestorm\u002Flivestorm-demo-live) y probar Livestorm gratis haciendo clic en el botón de abajo.",{"id":1275,"slot":1277,"slug":1278},"event.demoRequested","Demo requested","call","firstname, lastname, email, phone, company, company_size, country",{"id":1540,"name":1541,"slug":1542,"formId":1543,"redirectUrl":1279,"firstStepTitle":1279,"firstStepText":1544,"lastStepTitle":1545,"lastStepText":1546,"lastStepCta":418,"gtmEvent":1279,"segmentEvent":1279,"segmentLabel":1279,"segmentWhitelistedProperties":1279},"Tyv9unF3TiClSxQ9KwjbAw","VIP Calculator","calculator","c4a982a6-711d-45e3-bd5e-27ac2e884a2a","Déjanos tus datos para que nuestro equipo de ventas se ponga en contacto contigo. 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página pública que reúna todos los eventos programados y pasados.","Página de empresa","company-page",{"id":3541,"featureCategory":3542,"hoverDescription":3543,"name":3544,"showLastUpdate":1623,"slug":3545},"64973899",{"id":3512},"Comparte las páginas de inscripción en las redes sociales de la empresa directamente desde tu plataforma de webinar.","Compartir en redes","built-in-social-sharing",{"id":3547,"featureCategory":3548,"hoverDescription":3549,"name":3550,"showLastUpdate":1623,"slug":3551},"64973903",{"id":3512},"Personaliza campos en tu formulario de inscripción para saber más sobre tu audiencia.","Formularios personalizados","custom-registration-forms",{"id":3553,"featureCategory":3554,"hoverDescription":3555,"name":3556,"showLastUpdate":1623,"slug":3557},"64973909",{"id":3512},"Aplica filtros para aceptar inscripciones al evento solo con emails de trabajo.","Filtros de inscripción","registration-filters",{"id":3559,"featureCategory":3560,"hoverDescription":3562,"name":3563,"showLastUpdate":1623,"slug":3564},"64973968",{"id":3561},"64965833","Utiliza un panel de control integrado para analizar la interacción de los participantes e inscritos.","Informes de rendimiento","analytics-dashboard",{"id":3566,"featureCategory":3567,"hoverDescription":3568,"name":3569,"showLastUpdate":1623,"slug":3570},"64974844",{"id":3561},"Graba webinars automáticamente y envíalos a los participantes al final de cada sesión.","Grabación de webinar","webinar-recordings",{"id":3572,"featureCategory":3573,"hoverDescription":3574,"name":3575,"showLastUpdate":448,"slug":3576},"BE1y0dohRv-GQj9z2FDaaw",{"id":3386},"Un plan gratuito que puedes usar sin límite de tiempo, no solo una prueba.","Plan gratuito","free-plan",{"id":3578,"featureCategory":3579,"hoverDescription":3580,"name":3581,"showLastUpdate":1623,"slug":3582},"NvPw03R4Q0yMuD0wgBHeFg",{"id":3386},"Organiza eventos con varias sesiones o recorridos con una sola inscripción.","Eventos con varias sesiones","multi-session-events",{"id":3584,"featureCategory":3585,"hoverDescription":3586,"name":3587,"showLastUpdate":1623,"slug":3588},"G8J-QP-EQBGM0J45HNCibg",{"id":3415},"Añade tu logotipo, tus colores y tus fondos a la sala del evento en directo.","Sala personalizada con tu marca","custom-room-branding",{"id":3590,"featureCategory":3591,"hoverDescription":3592,"name":3593,"showLastUpdate":1623,"slug":3594},"AawMgtVOT0ugeIuXqc_J1Q",{"id":3561},"Una puntuación por asistente según cómo interactuó durante el evento.","Puntuación de participación","engagement-scoring",{"id":3596,"featureCategory":3597,"hoverDescription":3599,"name":3600,"showLastUpdate":448,"slug":3601},"HbNXjRx7T2yZ32a3KBFtnA",{"id":3598},"SPtumYzOSam6vDCKZvNyXQ","Transcripciones automáticas y resúmenes con IA de cada sesión.","Resúmenes y transcripciones con IA","ai-summaries",{"id":3603,"featureCategory":3604,"hoverDescription":3605,"name":3606,"showLastUpdate":448,"slug":3607},"e8jNuNpiQFCv8aHGwb7NDw",{"id":3598},"La IA convierte las grabaciones en clips cortos listos para compartir.","Creación automática de clips","video-clipping",{"id":3609,"featureCategory":3610,"hoverDescription":3611,"name":3612,"showLastUpdate":448,"slug":3613},"SCFR4vvpSmmqVw2JTbkGoA",{"id":3598},"La IA redacta publicaciones, correos o artículos a partir del contenido de tu webinar.","Generación de contenido con IA","ai-content-generation",{"id":3615,"featureCategory":3616,"hoverDescription":3618,"name":3619,"showLastUpdate":1623,"slug":3620},"fw3b1xRNT82jDkbmQLC70g",{"id":3617},"aE36Yu87SOOvkPHWP8EyBQ","Sincroniza inscritos y asistencia con HubSpot sin herramientas de terceros.","HubSpot (nativo)","hubspot",{"id":3622,"featureCategory":3623,"hoverDescription":3624,"name":3625,"showLastUpdate":1623,"slug":3626},"ASrYIzs7Qn-Nv4mne0Cw5g",{"id":3617},"Sincroniza inscritos y asistencia con Salesforce sin herramientas de terceros.","Salesforce (nativo)","salesforce",{"id":3628,"featureCategory":3629,"hoverDescription":3630,"name":3631,"showLastUpdate":1623,"slug":3632},"bf72gRi7QxKSmpnhDGq7MQ",{"id":3617},"Se conecta con miles de aplicaciones a través de Zapier o Make.","Zapier \u002F Make","zapier-make",{"id":3634,"featureCategory":3635,"hoverDescription":3636,"name":3637,"showLastUpdate":448,"slug":3638},"DXWiBqTKSq2g9JWRGZhwlw",{"id":3617},"Conector oficial que permite a asistentes de IA como Claude trabajar con los datos de tus webinars.","Conector de IA nativo (MCP)","mcp-ai-connector",{"id":3640,"featureCategory":3641,"hoverDescription":3643,"name":3644,"showLastUpdate":1623,"slug":3645},"OMEQKWyvTmCZfw1AlJLMsw",{"id":3642},"Td-IrT0GRI-noHzyCJp3UQ","Tus datos pueden almacenarse en servidores de la Unión Europea.","Alojamiento de datos en la UE","eu-hosting",{"id":3647,"featureCategory":3648,"hoverDescription":3649,"name":2022,"showLastUpdate":1623,"slug":3650},"JPTOCf-zQ9Gl8gJNf40i7Q",{"id":3642},"Certificado según la norma de seguridad de la información ISO 27001.","iso-27001",[3652,3654,3656,3658,3660,3662,3664,3665],{"id":3386,"categoryName":3653},"Información General",{"id":3512,"categoryName":3655},"Funciones de promoción",{"id":3415,"categoryName":3657},"Funciones de activación",{"id":3469,"categoryName":3659},"Funciones de organización",{"id":3561,"categoryName":3661},"Funciones de análisis",{"id":3598,"categoryName":3663},"Funciones de IA",{"id":3617,"categoryName":1743},{"id":3642,"categoryName":3666},"Seguridad y cumplimiento",{"id":2136,"getStartedTitle":3668,"getStartedText":3669,"getStartedImageBackground":3670,"getStartedImageMobile":3676,"heroTag":3682,"heroTitle":3683,"heroText":3684,"relatedTitle":2137,"seoTitle":3683,"seoDescription":3685,"textTabTitle":3686,"tabTitleSubtitle":3687},"Elige Livestorm, el líder del sector","Descubre una experiencia mejor para tus asistentes y menos estrés para tu equipo.",{"id":3671,"alt":3672,"height":3673,"url":3674,"width":3675},"26612240","Fondo para ordenador",529,"https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1633619819-cta-card-background.jpg",2376,{"id":3677,"alt":3678,"height":3679,"url":3680,"width":3681},"26612241","Fondo para móvil",805,"https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1633619823-cta-card-background-mobile.jpg",1029,"Comparación de software de webinar","%{company1} vs %{company2}: ¿qué software de webinar es el mejor para ti?","Compara %{company1} y %{company2} en funciones, integraciones y precios. Cada dato se verifica en la web, la página de precios y el centro de ayuda de cada proveedor, además de en las reseñas de G2 y Capterra.","%{company1} vs %{company2} para webinars: compara funciones, integraciones, precios y número de asistentes, actualizado en 2026. Descubre cuál encaja con tu equipo.","*Comparación* de software de webinar:  %{company1} vs %{company2}",[3688,3691,3694],{"id":3689,"tabTabTitle":1739,"tabSubtitle":3690},"58386342","%{company1} vs %{company2}: funcionalidades",{"id":3692,"tabTabTitle":1743,"tabSubtitle":3693},"58386345","%{company1} vs %{company2}: integraciones",{"id":3695,"tabTabTitle":3015,"tabSubtitle":3696},"58386347","%{company1} vs %{company2}: precios",{"id":3698,"customersTestimonials":3699,"heroTag":3682,"heroTitle":3799,"heroText":3800,"livestormPromotionTitle":3801,"livestormPromotionBackgroundDesktop":3802,"livestormPromotionBackgroundMobile":3807,"relatedTitle":3812,"relatedPages":3813,"seoTitle":3895,"seoDescription":3896,"tabs":3897,"tabTitleSubtitleImage":3929,"textTabTitle":3958},"58385997",[3700,3715,3722,3742,3749,3767,3780],{"authorUserStory":3701,"authorPicture":3702,"authorPosition":1279,"contentUserStory":3706,"logoColor":3707,"quote":3712,"name":3713,"slug":3714},"Stan Massueras",{"id":3703,"alt":418,"height":3704,"url":3705,"width":3704},"331147",450,"https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1531838186-stan-massueras.jpeg",[],{"id":3708,"alt":418,"height":3709,"url":3710,"width":3711},"2013341",192,"https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1594043698-intercom-logo-3x.png",432,"La elegancia de la interfaz de usuario de Livestorm y su simplicidad para crear páginas de destino fabulosas tuvieron un gran impacto positivo en la forma en que comunicamos con los clientes a gran escala.","Intercom","intercom",{"authorUserStory":1279,"authorPicture":418,"authorPosition":1279,"contentUserStory":3716,"logoColor":3717,"quote":1279,"name":3720,"slug":3721},[],{"id":3718,"alt":418,"height":3709,"url":3719,"width":3711},"2013303","https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1594042768-chargebee-logo-3x.png","Chargebee","chargebee",{"authorUserStory":3723,"authorPicture":3724,"authorPosition":3729,"contentUserStory":3730,"logoColor":3736,"quote":3739,"name":3740,"slug":3741},"Poppy Acton Davis",{"id":3725,"alt":3726,"height":3727,"url":3728,"width":3727},"305539","Poppy Acton Davis WPP",178,"https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1528389567-poppy-wpp.jpeg","Gestor Global de Cuentas",[3731,3733,3735],{"__typename":3732},"TextRecord",{"__typename":3734},"ImageRecord",{"__typename":3732},{"id":3737,"alt":418,"height":3709,"url":3738,"width":3711},"17908672","https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1624030881-wpp.png","Las personas acuden a nosotros para aprender cómo hacer seminarios web y hemos conseguido formar exitosamente a las personas para el uso de la plataforma. Livestorm es muy fácil de usar.","WPP","wpp",{"authorUserStory":1279,"authorPicture":418,"authorPosition":1279,"contentUserStory":3743,"logoColor":3744,"quote":1279,"name":3747,"slug":3748},[],{"id":3745,"alt":418,"height":3709,"url":3746,"width":3711},"17908662","https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1624030769-verizon.png","Verizon","verizon",{"authorUserStory":3750,"authorPicture":3751,"authorPosition":3755,"contentUserStory":3756,"logoColor":3760,"quote":3764,"name":3765,"slug":3766},"Clement Spiers",{"id":3752,"alt":3753,"height":1591,"url":3754,"width":1591},"119897","Clement Spiers PayFit","https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1505223008-clement.jpg","Lead Generation Manager",[3757,3758,3759],{"__typename":3732},{"__typename":3734},{"__typename":3732},{"id":3761,"alt":3762,"height":3709,"url":3763,"width":3711},"17908641","PayFit logo","https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1624029890-payfit.png","Livestorm nos permitió adquirir nuevos clientes y ofrecer una alternativa a nuestras demostraciones individuales. En el pasado, hacíamos las demostraciones con Facebook Live y obteníamos menos interacción que Livestorm.","PayFit","payfit",{"authorUserStory":3768,"authorPicture":3769,"authorPosition":1279,"contentUserStory":3773,"logoColor":3774,"quote":3777,"name":3778,"slug":3779},"Adrien Gaucher",{"id":3770,"alt":418,"height":3771,"url":3772,"width":3771},"698521",200,"https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1558107451-adrien.jpeg",[],{"id":3775,"alt":418,"height":3709,"url":3776,"width":3711},"17908648","https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1624030179-spendesk.png","Usamos Livestorm para reuniones internas de toda la compañía. De esta manera, los equipos remotos y el personal que viaja pueden unirse a reuniones importantes desde cualquier parte del mundo.","Spendesk","spendesk",{"authorUserStory":3781,"authorPicture":3782,"authorPosition":3785,"contentUserStory":3786,"logoColor":3792,"quote":3796,"name":3797,"slug":3798},"Miles De Paul",{"id":3783,"alt":3781,"height":1591,"url":3784,"width":1591},"303392","https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1528125510-miles.jpeg","Marketing Manager",[3787,3788,3789,3790,3791],{"__typename":3732},{"__typename":3734},{"__typename":3732},{"__typename":3734},{"__typename":3732},{"id":3793,"alt":3794,"height":3709,"url":3795,"width":3711},"17908593","Mailjet logo","https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1624029223-mailjet.png","Las capacidades de marca de Livestorm, los correos electrónicos y la experiencia del usuario desempeñaron el papel más importante en nuestro proceso de decisión.","Mailjet","mailjet","Livestorm vs %{company2}: ¿cuál elegir para tus webinars?","Compara Livestorm y %{company2} en funciones, integraciones y precios. Cada dato se verifica en la web, la página de precios y el centro de ayuda de cada proveedor, además de en las reseñas de G2 y Capterra.","Por qué los equipos eligen *Livestorm*",{"id":3803,"alt":3672,"height":3804,"url":3805,"width":3806},"26955167",2413,"https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1633959443-pattern-3d-color-fix.png",4320,{"id":3808,"alt":3678,"height":3809,"url":3810,"width":3811},"26955168",4249,"https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1633959446-gradient.png",2304,"Cómo se compara *Livestorm*",[3814,3819,3824,3829,3834,3839,3846,3854,3859,3866,3874,3882,3887],{"id":3815,"company2":3816,"slug":3818},"67269416",{"id":438,"companyName":439,"companyColor":3817},{"hex":3372},"livestorm-vs-webex",{"id":3820,"company2":3821,"slug":3823},"67269413",{"id":2095,"companyName":1409,"companyColor":3822},{"hex":2097},"livestorm-vs-on24",{"id":3825,"company2":3826,"slug":3828},"67269181",{"id":2125,"companyName":2126,"companyColor":3827},{"hex":2128},"livestorm-vs-crowdcast",{"id":3830,"company2":3831,"slug":3833},"67269185",{"id":2102,"companyName":1349,"companyColor":3832},{"hex":2104},"livestorm-vs-googlemeet",{"id":3835,"company2":3836,"slug":3838},"67269304",{"id":2087,"companyName":2088,"companyColor":3837},{"hex":2090},"livestorm-vs-gotowebinar",{"id":3840,"company2":3841,"slug":3845},"67269411",{"id":3842,"companyName":1319,"companyColor":3843},"58396236",{"hex":3844},"#4B53BC","livestorm-vs-microsoftteams",{"id":3847,"company2":3848,"slug":3853},"67269418",{"id":3849,"companyName":3850,"companyColor":3851},"58396314","WebinarJam",{"hex":3852},"#DD4E41","livestorm-vs-webinarjam",{"id":3855,"company2":3856,"slug":3858},"67268967",{"id":2109,"companyName":2110,"companyColor":3857},{"hex":2112},"livestorm-vs-adobeconnect",{"id":3860,"company2":3861,"slug":3865},"67269870",{"id":3862,"companyName":1439,"companyColor":3863},"67269650",{"hex":3864},"#C98484","livestorm-vs-bigmarker",{"id":3867,"company2":3868,"slug":3873},"67270049",{"id":3869,"companyName":3870,"companyColor":3871},"67269684","ClickMeeting",{"hex":3872},"#8A3A3A","livestorm-vs-clickmeeting",{"id":3875,"company2":3876,"slug":3881},"67270139",{"id":3877,"companyName":3878,"companyColor":3879},"67269778","Demio",{"hex":3880},"#4D4646","livestorm-vs-demio",{"id":3883,"company2":3884,"slug":3886},"67268964",{"id":2072,"companyName":1289,"companyColor":3885},{"hex":2074},"livestorm-vs-zoom",{"id":3888,"company2":3889,"slug":3894},"67270241",{"id":3890,"companyName":3891,"companyColor":3892},"67269827","WebinarGeek",{"hex":3893},"#7A2020","livestorm-vs-webinargeek","Livestorm vs %{company2} (2026): funciones y precios","Livestorm vs %{company2} para webinars: compara funciones, integraciones con el CRM, precios y número de asistentes, actualizado en 2026. Descubre cuál encaja con tu equipo.",[3898,3910,3920],{"id":3899,"tab":3900,"subTitle":3901,"paragraph":3902,"asset":3903},"62722852","Todo en uno para marketing","Gestiona tus webinars de marketing desde *una única plataforma todo en uno*","\u003Cp>Planifica, promociona, organiza y analiza tus webinars en un solo lugar. Crea páginas de inscripción con tu marca, envía emails automáticos de recordatorio y seguimiento, e interactúa con los asistentes con encuestas, preguntas y respuestas y CTA en directo, sin herramientas adicionales.\u003C\u002Fp>\u003Cp>Después del evento, los datos de asistencia e interacción llegan a tu CRM, y AI Studio convierte las grabaciones en clips cortos para tus redes sociales.\u003C\u002Fp>",{"id":3904,"alt":3905,"format":3906,"height":3907,"url":3908,"width":3909},"bHHxTD-bSQ6GeIpHkEzYYw","Sala de eventos de Livestorm","jpg",1080,"https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1785845416-newroom.jpg",1920,{"id":3911,"tab":3394,"subTitle":3912,"paragraph":3913,"asset":3914},"62722851","Organiza webinars *directamente en tu navegador*","\u003Cp>Livestorm funciona directamente en el navegador de cualquier ordenador o móvil, así que tu audiencia puede unirse desde cualquier lugar sin descargar ni instalar nada.\u003C\u002Fp>\u003Cp>Eliminar ese paso extra mejora la asistencia: \u003Cstrong>en Livestorm, el 47,7 % de los inscritos asiste en directo de media\u003C\u002Fstrong> (Webinar Benchmark Report 2026, 33.786 webinars analizados).\u003C\u002Fp>",{"id":3915,"alt":3916,"format":3906,"height":3917,"url":3918,"width":3919},"O8egjkloSCCehkBjDWRKWQ","Un programa de sesiones prácticas en directo, por nivel y zona horaria",1431,"https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1791313462-acme-ai-industry-benefit-academy.jpg",2190,{"id":3921,"tab":3922,"subTitle":3923,"paragraph":3924,"asset":3925},"62722853","Impulsado por IA","Saca más partido a cada webinar *con IA*","\u003Cp>Conecta Livestorm a Claude con su conector verificado, o a cualquier agente de IA compatible con MCP, para crear eventos, inscribir asistentes y analizar la interacción en lenguaje natural.\u003C\u002Fp>\u003Cp>Los complementos van más allá: AI Studio convierte cada grabación en clips cortos, y las traducciones en directo muestran subtítulos con IA en tiempo real en el idioma de tus asistentes.\u003C\u002Fp>",{"id":3926,"alt":3927,"format":3906,"height":3917,"url":3928,"width":3919},"OANXH-fyTwChMVMZwOo52A","AI Studio convierte una sesión en clips, transcripción, resumen y capítulos","https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1791302793-acme-ai-industry-benefit-ai-studio.jpg",[3930,3940,3949],{"id":3931,"tabTabTitle":1739,"tabSubtitle":3932,"tabImage":3933},"58385985","Livestorm vs %{company2}: funcionalidades",{"id":3934,"alt":3935,"format":3936,"height":3937,"url":3938,"width":3939},"26247258","Sala de eventos Livestorm y recordatorio de email","png",2208,"https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1633449272-features.png",3983,{"id":3941,"tabTabTitle":1743,"tabSubtitle":3942,"tabImage":3943},"58385986","Livestorm vs %{company2}: integraciones",{"id":3944,"alt":3945,"format":3906,"height":3946,"url":3947,"width":3948},"26247262","App Marketplace 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una alternativa","Encuentra la plataforma que mejor se adapta a tus necesidades con comparaciones detalladas. Explora funcionalidades, integraciones, compara precios y analiza las mejores plataformas.","Ver más",{"id":4603,"alt":4604,"height":4605,"url":4606,"width":4607},"29310074","Livestorm event room",957,"https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1636034116-find-the-best-webinar-platform.jpg",1530,"Encuentra la mejor plataforma de webinar","Puede ser difícil entender distintas funcionalidades, estructuras de pago, y características en distintos software de webinars. Usa nuestro benchmark para comparar el software más popular y descubre la plataforma más adaptada a ti.\n\nYa busques una plataforma todo-en-uno, basada en el navegador, o solo quieras comparar opciones, este recurso es para ti.","En qué destaca Livestorm frente a otras plataformas","Livestorm es la plataforma de webinars todo en uno pensada para equipos de marketing. Páginas de inscripción, correos de recordatorio y seguimiento, sala del evento, grabaciones y páginas bajo demanda, analíticas y sincronización con el CRM: todo está en un mismo lugar, para que gestiones el evento de principio a fin sin ir saltando entre herramientas. Funciona en el navegador, y tus asistentes se unen en un clic, sin descargar nada.\n\nAdemás, se conecta con el resto de tus herramientas. HubSpot se sincroniza de forma nativa en el plan Pro, y Salesforce, Marketo, Pardot y Microsoft Dynamics en Enterprise. El servidor MCP oficial de Livestorm permite a Claude, ChatGPT y otros asistentes de IA crear eventos, inscribir asistentes y obtener tus datos de interacción por ti, en todos los planes, y es un [conector verificado en Claude](https:\u002F\u002Flivestorm.co\u002Fes\u002Fintegraciones\u002Fclaude). Después, [AI Studio](https:\u002F\u002Flivestorm.co\u002Fes\u002Fcaracteristicas\u002Fia\u002Flivestorm-ai-studio) convierte tus grabaciones en clips cortos (complemento de pago).\n\nSolo pagas por los asistentes que se conectan: los organizadores, los moderadores y los ausentes no consumen créditos. Livestorm está alojado en la Unión Europea, tiene la certificación ISO 27001 y cumple el RGPD, algo clave en finanzas, sanidad y el sector público. De media, el 47,7 % de los inscritos asiste en directo (Livestorm 2026 Webinar Benchmark Report), y Livestorm tiene una valoración de 4,6\u002F5 en G2 y Capterra.","con",{"left":1661,"top":1661,"width":1686,"height":1686,"rotate":1661,"vFlip":1623,"hFlip":1623,"body":4614},"\u003Cpath fill=\"currentColor\" d=\"m229.66 77.66l-128 128a8 8 0 0 1-11.32 0l-56-56a8 8 0 0 1 11.32-11.32L96 188.69L218.34 66.34a8 8 0 0 1 11.32 11.32\"\u002F>"]