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bonnes pratiques pour un webinar engageant**","Utilisez notre guide des bonnes pratiques en matière de webinar pour planifier des événements en ligne réussis, engager vos participants et développer votre pipeline.",{"id":1501,"alt":1502,"url":1503,"width":1504,"height":1505},"YPQ_4cqNRjSp8PkaOcR-xw","Femme souriante travaillant sur ordinateur portable","https://www.datocms-assets.com/1127/1702420742-webinar-best-practices.jpg",1200,627,false,"Utilisez notre guide des bonnes pratiques pour les webinars afin de planifier des événements en ligne réussis, d'engager vos participants et de développer votre pipeline.",{"id":1509,"name":1510,"slug":1511},"RSVz4DPKSayLSpuirerX4Q","Webinar","webinar",[],{"id":1514,"name":1515,"jobTitle":1516,"shortDescription":1517,"slug":1518,"avatar":1519},"150611145","Brillixa Herdhiana","Senior Growth Manager","Brillixa a rejoint Livestorm en tant que Growth Manager en 2021. Son expérience lui permet de contribuer à la croissance de l'entreprise grâce à la génération de leads à partir de publicités et de canaux organiques.","brillixa-herdhiana",{"id":1520,"alt":1521,"url":1522,"width":1523,"height":1523},"50510853",null,"https://www.datocms-assets.com/1127/1688695141-pp-brillixa-herdhiana.jpg",1000,{"__typename":1525,"id":1526,"slug":1527,"title":1528,"description":1529,"resourceFileExternal":1530,"ebook":1531,"backgroundImage":1534,"image":1539,"resourceType":1545},"ModelOfferRecord","18153309","promotion-evenement-ligne","Promotion de votre événement en ligne : le guide complet de Livestorm","Découvrez comment promouvoir vos événements en ligne pour augmenter le nombre d'inscriptions et votre retour sur investissement.","",{"pdf":1532},{"url":1533},"https://www.datocms-assets.com/1127/1745413914-guide-de-promotion-webinars.pdf",{"id":1535,"alt":1536,"url":1537,"width":1538,"height":1538},"22456979","fond noir livestorm","https://www.datocms-assets.com/1127/1629970209-pattern-square-black.png",1296,{"id":1540,"alt":1541,"url":1542,"width":1543,"height":1544},"T5lW8ZPHSNu94-B-4J7n4w","30 tactiques pour promouvoir vos webinars","https://www.datocms-assets.com/1127/1745414028-guide-de-promotion-webinars-fr.jpg",3508,2480,{"id":1546,"name":1547,"color":1548,"cta":1549,"icon":1550},"23823619","E-books","livestorm-blue","Télécharger",{"id":1551,"name":1552},"149338136","book",[1554,1557,1560],{"id":1555,"slug":1521,"heroTitle":1530,"heroCover":1521,"primaryCategory":1556},"NWSecvMrTui7IpyuaBzHcA",{"id":1509,"name":1510,"slug":1511},{"id":1558,"slug":1521,"heroTitle":1530,"heroCover":1521,"primaryCategory":1559},"CddlpUCTTDSyzYalCf-XhQ",{"id":1509,"name":1510,"slug":1511},{"id":1561,"slug":1521,"heroTitle":1530,"heroCover":1521,"primaryCategory":1562},"CTnuMhhwQ7iCfGhif5zizw",{"id":1509,"name":1510,"slug":1511},true,[1565,1569,1572,1575,1578],{"__typename":1566,"id":1567,"text":1568},"SimpleMarkdownRecord","LKDn4eYaSQe_6ZNnKlHyYw","\u003Cp>L'engagement des participants est optimisé grâce à des stratégies avant, pendant et après l'événement, s'appuyant sur des fonctionnalités interactives et du contenu personnalisé.\u003C/p>\n",{"__typename":1566,"id":1570,"text":1571},"Q04afGfzTyeQ_j1vuZ1mkQ","\u003Cp>La collaboration avec des intervenants externes et des partenaires en co-branding élargit la portée et renforce la valeur perçue, favorisant ainsi la génération de leads et les conversions.\u003C/p>\n",{"__typename":1566,"id":1573,"text":1574},"XzLI_w4RQI2mZJ8sQpdYWg","\u003Cp>Une planification détaillée, des vérifications techniques et des sujets adaptés aux participants sont essentiels pour réussir des webinars à forte affluence.\u003C/p>\n",{"__typename":1566,"id":1576,"text":1577},"WzMkvazGQemm194SdHtgwg","\u003Cp>Le suivi analytique et les communications de relance automatisées renforcent l'engagement post-événement et alimentent une amélioration continue.\u003C/p>\n",{"__typename":1566,"id":1579,"text":1580},"R8gt1O0jTjmJ-RcvfV3DOg","\u003Cp>Planifier les webinars du lundi au mercredi et tirer parti de l'automatisation pour les inscriptions et les rappels permet d'optimiser les taux de participation.\u003C/p>\n",[1582,1587,1591,1595,1599,1603],{"__typename":1583,"id":1584,"question":1585,"answer":1586},"BlockFaqRecord","KpPEDHwiR--BSULQRNAoNg","Quelles sont les erreurs courantes à éviter lors d'un webinar ?","\u003Cp>Parmi les erreurs courantes figurent des objectifs flous, l'absence de répétition, une configuration audio/vidéo de mauvaise qualité et l'engagement laissé pour la fin. Pour les éviter, effectuez une vérification technique, utilisez un ordre du jour clair et intégrez des sondages ainsi qu'une session de questions-réponses tout au long de la session.\u003C/p>\n",{"__typename":1583,"id":1588,"question":1589,"answer":1590},"OWqproURSUGvZ2K4o_zX4w","Que faire 10 à 15 minutes avant le début d'un webinar ?","\u003Cp>Ouvrez la session en avance afin que les participants puissent la rejoindre, tester leur audio et s'installer tranquillement. Profitez de ce moment pour vérifier les microphones et caméras des intervenants, lancer votre plan d'enregistrement et relire le déroulé du webinar.\u003C/p>\n",{"__typename":1583,"id":1592,"question":1593,"answer":1594},"TXA3I_m9TZ2tbVeMMxz43Q","Qu'est-ce qui fait le succès d'un webinar ?","\u003Cp>Un webinar réussi apporte un message clair, respecte le timing prévu et incite les participants à interagir plutôt qu'à simplement regarder. Construisez un déroulé bien structuré, prévoyez des moments pour des sondages ou des questions, et terminez par une prochaine étape précise.\u003C/p>\n",{"__typename":1583,"id":1596,"question":1597,"answer":1598},"D0VL_TenQvez6VXZruBSzg","Comment faire en sorte que votre webinar se démarque ?","\u003Cp>Choisissez un sujet ciblé, concevez des slides misant sur le visuel, et intégrez de l'interactivité toutes les quelques minutes. Personnalisez l'expérience avec une ouverture percutante, des exemples concrets et un call-to-action clair pour maintenir un taux de participation et d'engagement élevé.\u003C/p>\n",{"__typename":1583,"id":1600,"question":1601,"answer":1602},"KE8sQiIqQ3usCQ2WXTwxrg","Qu'est-ce que l'étiquette d'un webinar ?","\u003Cp>L'étiquette d'un webinar désigne l'ensemble des comportements qui garantissent le professionnalisme et le bon déroulement de la session. Les présentateurs doivent commencer à l'heure et utiliser un bon micro, tandis que les participants doivent couper les bruits de fond et utiliser le chat avec respect.\u003C/p>\n",{"__typename":1583,"id":1604,"question":1605,"answer":1606},"U6UeMoJjRu281oAs1fbx1A","Quel est le meilleur moment de la journée pour organiser un webinar ?","\u003Cp>En fin de matinée ou en début d'après-midi, selon le fuseau horaire local de vos participants, est généralement le meilleur choix, car les agendas sont moins chargés et la concentration est plus élevée. Si vous vous adressez à plusieurs régions, organisez des sessions par fuseau horaire ou proposez un replay.\u003C/p>\n",{"value":1608,"blocks":2767},{"schema":1609,"document":1610},"dast",{"type":1611,"children":1612},"root",[1613,1619,1623,1627,1631,1637,1649,1653,1657,1660,1664,1668,1672,1803,1807,1818,1822,1826,1828,1833,1837,1841,1868,1879,1883,1894,1896,1900,1911,1915,1919,1923,1934,1945,1956,1967,1971,1973,1977,1981,1992,1996,2000,2004,2008,2012,2021,2025,2029,2031,2035,2046,2050,2061,2063,2067,2071,2080,2091,2101,2105,2109,2120,2124,2128,2132,2134,2138,2142,2153,2164,2168,2172,2176,2180,2182,2186,2190,2201,2203,2207,2211,2215,2219,2230,2234,2245,2256,2260,2264,2268,2272,2281,2285,2289,2293,2304,2308,2312,2323,2327,2331,2335,2339,2343,2353,2357,2359,2363,2367,2371,2375,2386,2390,2392,2396,2400,2402,2406,2410,2421,2425,2429,2431,2435,2439,2443,2452,2456,2460,2464,2468,2472,2474,2484,2488,2492,2496,2500,2511,2513,2517,2521,2525,2529,2533,2537,2539,2550,2554,2558,2569,2573,2577,2581,2585,2596,2600,2604,2608,2610,2614,2618,2622,2660,2664,2668,2739,2743,2747,2751,2755,2759,2763],{"type":1614,"children":1615},"paragraph",[1616],{"type":1617,"value":1618},"span","On a tous déjà répondu à des e-mails ou fait défiler discrètement des messages Slack pendant un webinar ennuyeux. Nous savons donc, par expérience, à quel point un contenu générique et sans relief échoue à captiver les participants ou à générer des ventes.",{"type":1614,"children":1620},[1621],{"type":1617,"value":1622},"Mais lorsque les webinars sont interactifs et adaptés aux bons participants, ils deviennent un outil puissant pour générer des leads qualifiés et sécuriser des conversions.",{"type":1614,"children":1624},[1625],{"type":1617,"value":1626},"Alors, comment transformer votre webinar d'une simple idée de génération de leads en une véritable machine de vente à fort impact et à l'engagement maximal ?",{"type":1614,"children":1628},[1629],{"type":1617,"value":1630},"Nous avons créé un guide de 21 bonnes pratiques de webinar que vous pouvez adopter pour convertir vos participants et booster votre ROI, en maîtrisant l'engagement des participants avant, pendant et après l'événement.",{"type":1632,"level":1633,"children":1634},"heading",2,[1635],{"type":1617,"value":1636},"Qu'est-ce qui fait un excellent webinar ?",{"type":1614,"children":1638},[1639,1641,1647],{"type":1617,"value":1640},"Lorsque vous souhaitez organiser un webinar qui impressionne vos participants et transforme vos prospects en clients, vous devez faire bien plus que simplement ",{"url":1642,"type":1643,"children":1644},"https://livestorm.co/blog/test-webcam-microphone","link",[1645],{"type":1617,"value":1646},"tester votre webcam et votre microphone",{"type":1617,"value":1648},", commencer à parler et espérer que tout se passe bien.",{"type":1614,"children":1650},[1651],{"type":1617,"value":1652},"Soyons honnêtes. Vos participants reçoivent plus d'invitations à des webinars que jamais. Si vous ne proposez pas un contenu unique et une expérience engageante, il pourrait devenir de plus en plus difficile d'atteindre le nombre d'inscriptions souhaité.",{"type":1614,"children":1654},[1655],{"type":1617,"value":1656},"C'est pourquoi il est essentiel d'engager vos participants avant l'événement grâce à une prise de décision stratégique et à des actions marketing, pendant l'événement grâce à une plateforme d'engagement tout-en-un et à des fonctionnalités d'engagement performantes, et après l'événement grâce au partage de contenus et à des stratégies de diffusion.",{"item":1658,"type":1659},"SbfthssAQmWh5neBzc7DXQ","block",{"type":1632,"level":1633,"children":1661},[1662],{"type":1617,"value":1663},"21 bonnes pratiques pour organiser des webinars qui font le plein de participants",{"type":1614,"children":1665},[1666],{"type":1617,"value":1667},"Pendant les trois étapes de votre événement virtuel (avant, pendant et après), concentrez-vous sur la manière d'engager continuellement vos participants pour qu'ils laissent tout de côté et se connectent pour découvrir votre contenu.",{"type":1614,"children":1669},[1670],{"type":1617,"value":1671},"Voici 21 bonnes pratiques pour organiser des webinars réussis :",{"type":1673,"style":1674,"children":1675},"list","numbered",[1676,1683,1689,1695,1701,1707,1713,1719,1725,1731,1737,1743,1749,1755,1761,1767,1773,1779,1785,1791,1797],{"type":1677,"children":1678},"listItem",[1679],{"type":1614,"children":1680},[1681],{"type":1617,"value":1682},"Définissez votre audience cible",{"type":1677,"children":1684},[1685],{"type":1614,"children":1686},[1687],{"type":1617,"value":1688},"Choisissez un sujet qui captera l'attention de vos participants",{"type":1677,"children":1690},[1691],{"type":1614,"children":1692},[1693],{"type":1617,"value":1694},"Invitez des intervenants externes qui apportent une réelle valeur ajoutée",{"type":1677,"children":1696},[1697],{"type":1614,"children":1698},[1699],{"type":1617,"value":1700},"Impliquez le reste de l'entreprise",{"type":1677,"children":1702},[1703],{"type":1614,"children":1704},[1705],{"type":1617,"value":1706},"Préparez une présentation percutante",{"type":1677,"children":1708},[1709],{"type":1614,"children":1710},[1711],{"type":1617,"value":1712},"Utilisez la meilleure plateforme de webinar pour organiser vos événements virtuels",{"type":1677,"children":1714},[1715],{"type":1614,"children":1716},[1717],{"type":1617,"value":1718},"Vérifiez les spécifications techniques",{"type":1677,"children":1720},[1721],{"type":1614,"children":1722},[1723],{"type":1617,"value":1724},"Réfléchissez soigneusement au timing",{"type":1677,"children":1726},[1727],{"type":1614,"children":1728},[1729],{"type":1617,"value":1730},"Créez des pages d'inscription personnalisées pour votre webinar",{"type":1677,"children":1732},[1733],{"type":1614,"children":1734},[1735],{"type":1617,"value":1736},"Configurez des automatisations pour votre webinar",{"type":1677,"children":1738},[1739],{"type":1614,"children":1740},[1741],{"type":1617,"value":1742},"Faites la promotion de votre webinar",{"type":1677,"children":1744},[1745],{"type":1614,"children":1746},[1747],{"type":1617,"value":1748},"Rendez l'événement interactif",{"type":1677,"children":1750},[1751],{"type":1614,"children":1752},[1753],{"type":1617,"value":1754},"Soyez attentif à votre langage corporel",{"type":1677,"children":1756},[1757],{"type":1614,"children":1758},[1759],{"type":1617,"value":1760},"Utilisez l'humour lors de la modération du webinar",{"type":1677,"children":1762},[1763],{"type":1614,"children":1764},[1765],{"type":1617,"value":1766},"Lancez des sondages et des enquêtes pendant votre présentation",{"type":1677,"children":1768},[1769],{"type":1614,"children":1770},[1771],{"type":1617,"value":1772},"Partagez des médias et des tableaux blancs pendant votre webinar",{"type":1677,"children":1774},[1775],{"type":1614,"children":1776},[1777],{"type":1617,"value":1778},"Incluez un call-to-action",{"type":1677,"children":1780},[1781],{"type":1614,"children":1782},[1783],{"type":1617,"value":1784},"Envoyez des emails de suivi aux inscrits à votre webinar",{"type":1677,"children":1786},[1787],{"type":1614,"children":1788},[1789],{"type":1617,"value":1790},"Envoyez l'enregistrement une fois le webinar terminé",{"type":1677,"children":1792},[1793],{"type":1614,"children":1794},[1795],{"type":1617,"value":1796},"Suivez les statistiques de votre webinar",{"type":1677,"children":1798},[1799],{"type":1614,"children":1800},[1801],{"type":1617,"value":1802},"Ne créez pas vos webinars comme de simples événements ponctuels",{"type":1632,"level":1633,"children":1804},[1805],{"type":1617,"value":1806},"Que devez-vous faire avant le webinar ?",{"type":1614,"children":1808},[1809,1811,1816],{"type":1617,"value":1810},"Il faut plus que ",{"url":1812,"type":1643,"children":1813},"https://livestorm.co/blog/webinar-hardware-blue-yeti-microphone",[1814],{"type":1617,"value":1815},"choisir le meilleur matériel pour vos webinars",{"type":1617,"value":1817}," pour capter efficacement l'attention de vos participants.",{"type":1614,"children":1819},[1820],{"type":1617,"value":1821},"Vous devrez également prendre en compte qui ils sont et ce qui compte le plus pour eux, afin de garantir une pertinence et un impact maximal.",{"type":1614,"children":1823},[1824],{"type":1617,"value":1825},"Cela signifie que vous devez définir votre audience cible, créer un sujet qui apporte de la valeur à cette audience, inviter des intervenants pertinents et choisir la meilleure plateforme de webinar pour favoriser l'engagement.",{"item":1827,"type":1659},"BT7nh3FHRu6oR4JP4Wg5fg",{"type":1632,"level":1829,"children":1830},3,[1831],{"type":1617,"value":1832},"1. Définissez votre audience cible",{"type":1614,"children":1834},[1835],{"type":1617,"value":1836},"Utilisez des outils comme votre CRM, Google Analytics et les statistiques des réseaux sociaux pour mieux connaître vos personas cibles en fonction de leurs données démographiques, des pages qu'ils visitent et de leur parcours d'achat. Examinez vos contenus les plus performants pour évaluer l'intérêt et identifier des sujets de webinar potentiels.",{"type":1614,"children":1838},[1839],{"type":1617,"value":1840},"Il est également important d'approfondir les défis potentiels auxquels vos participants sont confrontés et les sujets sur lesquels ils pourraient souhaiter en savoir plus.",{"type":1673,"style":1842,"children":1843},"bulleted",[1844,1850,1856,1862],{"type":1677,"children":1845},[1846],{"type":1614,"children":1847},[1848],{"type":1617,"value":1849},"À quels produits vos visiteurs s'intéressent-ils ?",{"type":1677,"children":1851},[1852],{"type":1614,"children":1853},[1854],{"type":1617,"value":1855},"Que recherchent-ils dans ces produits ?",{"type":1677,"children":1857},[1858],{"type":1614,"children":1859},[1860],{"type":1617,"value":1861},"Quel problème votre produit résout-il ?",{"type":1677,"children":1863},[1864],{"type":1614,"children":1865},[1866],{"type":1617,"value":1867},"Pourquoi est-ce important et qu'est-ce qui le rend intéressant ?",{"type":1614,"children":1869},[1870,1872,1877],{"type":1617,"value":1871},"Utilisez vos insights pour établir des liens hyper-pertinents entre votre produit et vos participants, et choisir des ",{"url":1873,"type":1643,"children":1874},"https://livestorm.co/blog/7-ways-find-new-webinar-topics",[1875],{"type":1617,"value":1876},"sujets de webinar",{"type":1617,"value":1878}," susceptibles de susciter un intérêt et un engagement plus forts.",{"type":1632,"level":1829,"children":1880},[1881],{"type":1617,"value":1882},"2. Choisissez un sujet qui capte l'attention de vos participants",{"type":1614,"children":1884},[1885,1887,1892],{"type":1617,"value":1886},"Une fois que vous avez analysé vos participants et déterminé le persona que vous ciblez pour votre prochain webinar, vous aurez plusieurs sujets parmi lesquels choisir. Assurez-vous que toutes les ",{"url":1888,"type":1643,"children":1889},"https://livestorm.co/blog/10-experimental-ideas-for-your-next-webinar",[1890],{"type":1617,"value":1891},"idées de webinars",{"type":1617,"value":1893}," que vous envisagez répondent aux questions les plus pressantes de vos participants. Plus votre sujet est ciblé et plus il apporte de valeur, plus vos participants seront susceptibles de s'engager.",{"item":1895,"type":1659},"WN0_DfESQzelPJ44o2Ox4A",{"type":1632,"level":1829,"children":1897},[1898],{"type":1617,"value":1899},"3. Invitez des intervenants externes qui apportent une réelle valeur ajoutée",{"type":1614,"children":1901},[1902,1904,1909],{"type":1617,"value":1903},"Les bons intervenants peuvent ravir et captiver vos participants grâce à leur expertise et leur influence. Mais un intervenant compétent ne suffit pas à engager votre audience s'il est monotone et commet des ",{"url":1905,"type":1643,"children":1906},"https://livestorm.co/blog/boring-webinar-mistakes-and-how-to-fix-them",[1907],{"type":1617,"value":1908},"erreurs qui rendent un webinar ennuyeux",{"type":1617,"value":1910},".",{"type":1614,"children":1912},[1913],{"type":1617,"value":1914},"Vos compétences, votre expertise et votre réseau ont chacun leurs limites. La meilleure façon de produire un webinar qui sort vraiment du lot est de vous appuyer sur l'expérience des autres.",{"type":1614,"children":1916},[1917],{"type":1617,"value":1918},"C’est également sans doute la tactique promotionnelle la plus fiable qui soit. En vous associant à une autre marque, vous avez l’occasion de vous adresser directement à ses participants.",{"type":1614,"children":1920},[1921],{"type":1617,"value":1922},"Vous vous chargez de promouvoir le webinar auprès de votre réseau, et vos partenaires font de même auprès du leur. Résultat : vous augmentez considérablement votre portée sans avoir à chercher désespérément de nouveaux contacts.",{"type":1614,"children":1924},[1925,1927,1932],{"type":1617,"value":1926},"Pour Sara Davis, VP Growth chez ",{"url":1928,"type":1643,"children":1929},"https://www.canirank.com",[1930],{"type":1617,"value":1931},"CanIRank",{"type":1617,"value":1933},", c'est un moyen infaillible d'élargir votre audience. « J'adore les webinars co-brandés ! S'il existe un service, un produit, un outil ou une autre entreprise partenaire dans votre niche qui n'est pas un concurrent direct et qui possède des participants similaires, un webinar co-brandé peut réunir les deux audiences et s'avérer très bénéfique pour les deux entreprises ! »",{"type":1614,"children":1935},[1936,1938,1943],{"type":1617,"value":1937},"Sandra Chung, Head of Content & Partnerships chez ",{"url":1939,"type":1643,"children":1940},"https://mention.com/en/",[1941],{"type":1617,"value":1942},"Mention",{"type":1617,"value":1944},", partage cet avis. « Le co-marketing ! Cela inclut la collaboration avec des leaders d'opinion, des influenceurs et des experts issus des plus grandes entreprises du secteur du marketing. Nous pouvons ainsi nous appuyer sur l'audience de nos partenaires pour toucher de nouveaux prospects. »",{"type":1614,"children":1946},[1947,1949,1954],{"type":1617,"value":1948},"Alors, que devez-vous rechercher ? Commencez par « un produit complémentaire », explique Nils Herrmann de ",{"url":1950,"type":1643,"children":1951},"https://www.geckoboard.com/",[1952],{"type":1617,"value":1953},"Geckoboard",{"type":1617,"value":1955},". « Par exemple, vous exploitez un logiciel de chat en direct et vous vous associez à un logiciel e-commerce. »",{"type":1614,"children":1957},[1958,1960,1965],{"type":1617,"value":1959},"Et cela ne doit pas se limiter aux produits. Kristen McCabe, Senior Content Marketing Specialist chez ",{"url":1961,"type":1643,"children":1962},"https://learn.g2crowd.com/how-to-create-and-host-a-webinar",[1963],{"type":1617,"value":1964},"G2",{"type":1617,"value":1966},", explique que « les opportunités de promotion croisée avec des instituts éducatifs, comme le Local Marketing Institute, sont le meilleur moyen que nous ayons trouvé pour faire connaître les avis B2B. »",{"type":1614,"children":1968},[1969],{"type":1617,"value":1970},"« Les entreprises en dehors du secteur technologique découvrent les outils à leur disposition, et nous pouvons ensuite les accompagner dans la configuration immédiate de leur profil gratuit dès la fin du webinar. »",{"item":1972,"type":1659},"ZArGG9eVTt2f-vHumdQ0ow",{"type":1632,"level":1829,"children":1974},[1975],{"type":1617,"value":1976},"4. Impliquer le reste de l'entreprise",{"type":1614,"children":1978},[1979],{"type":1617,"value":1980},"Pour beaucoup d'entre nous, les webinars sont avant tout un exercice marketing. Ces conseils viennent d'ailleurs d'experts en marketing.",{"type":1614,"children":1982},[1983,1985,1990],{"type":1617,"value":1984},"Mais Tim Whitehead, Head of Content chez ",{"url":1986,"type":1643,"children":1987},"https://spendesk.com/en",[1988],{"type":1617,"value":1989},"Spendesk",{"type":1617,"value":1991},", affirme qu'il ne faut pas se limiter de cette façon. « Nous utilisons effectivement les webinars pour le marketing, et c'est un excellent moyen de trouver des leads et d'échanger avec eux. Mais Spendesk les utilise aussi dans le cycle de vente, ainsi que dans le cadre du processus d'onboarding pour notre équipe de service client. »",{"type":1614,"children":1993},[1994],{"type":1617,"value":1995},"« Ils constituent un excellent moyen, notamment pour les équipes commerciales, d'interagir avec un large groupe de prospects sans avoir à les appeler un par un. Un commercial peut s'adresser à plus de 20 acheteurs potentiels à la fois, leur montrer comment fonctionne Spendesk, et repartir avec un bon nombre d'opportunités. »",{"type":1614,"children":1997},[1998],{"type":1617,"value":1999},"Si vous êtes responsable marketing, c'est tout de même une belle réussite pour vous. D'une part, il peut s'agir de leads issus de tout votre travail acharné. S'ils se convertissent en clients, cela vous met en valeur.",{"type":1614,"children":2001},[2002],{"type":1617,"value":2003},"Mais c’est aussi un moyen de faire de vos équipes commerciales et support de véritables ambassadeurs de votre marque. Plus vous mettez en avant leur expertise et leur nom, plus votre entreprise gagne en crédibilité. En dehors de la recherche de leads, cela doit être l’une de vos priorités.",{"type":1632,"level":1829,"children":2005},[2006],{"type":1617,"value":2007},"5. Préparez une présentation percutante",{"type":1614,"children":2009},[2010],{"type":1617,"value":2011},"Cela peut sembler évident, mais un bon webinar repose avant tout sur une présentation solide. Cela signifie qu'en tant que présentateur, vous devez planifier et préparer une intervention convaincante, engageante et informative.",{"type":1614,"children":2013},[2014,2019],{"url":2015,"type":1643,"children":2016},"https://www.contentkingapp.com",[2017],{"type":1617,"value":2018},"ContentKing",{"type":1617,"value":2020}," utilise les webinars pour asseoir son leadership éclairé, en partageant des idées et en prouvant sa maîtrise du sujet. Pour garantir que ces webinars soient d'une qualité irréprochable, Steven van Vessum, VP Community, affirme qu'il n'y a pas de raccourcis possibles :",{"type":1614,"children":2022},[2023],{"type":1617,"value":2024},"« Préparez-vous bien avant le webinar. Sachez ce que vous allez dire. Écrivez-le noir sur blanc, mot pour mot. Et assurez-vous que vos slides soient préparés bien à l'avance. Traitez-le comme une prise de parole en public. »",{"type":1614,"children":2026},[2027],{"type":1617,"value":2028},"Même si vous maîtrisez parfaitement le sujet, c'est votre capacité à communiquer clairement et avec assurance qui fera la différence.",{"item":2030,"type":1659},"aRQUY_Y1QvWWSaRfprBzEg",{"type":1632,"level":1829,"children":2032},[2033],{"type":1617,"value":2034},"6. Utilisez la meilleure plateforme de webinar pour organiser vos événements virtuels",{"type":1614,"children":2036},[2037,2039,2044],{"type":1617,"value":2038},"Vous avez le choix entre de nombreuses solutions pour héberger des événements virtuels. Alors, comment trouver la ",{"url":2040,"type":1643,"children":2041},"https://livestorm.co/free-webinar-software",[2042],{"type":1617,"value":2043},"meilleure plateforme de webinar",{"type":1617,"value":2045}," ?",{"type":1614,"children":2047},[2048],{"type":1617,"value":2049},"Optez pour une solution tout-en-un qui propose des événements en direct, du contenu à la demande et des webinars automatisés. Privilégiez les plateformes dotées d'outils intégrés pour l'interaction avec les participants pendant l'événement et pour le suivi après celui-ci. Et surtout, choisissez un logiciel qui s'intègre à vos outils marketing et commerciaux déjà en place.",{"type":1614,"children":2051},[2052,2054,2059],{"type":1617,"value":2053},"Livestorm est une plateforme d'engagement vidéo tout-en-un qui prend en charge la diffusion en direct, la rediffusion en direct et le contenu à la demande, ainsi qu'un ensemble complet d'outils interactifs. De plus, les ",{"url":2055,"type":1643,"children":2056},"https://livestorm.co/integrations",[2057],{"type":1617,"value":2058},"intégrations Livestorm",{"type":1617,"value":2060}," permettent de connecter facilement notre plateforme de webinar à plus de 1 000 outils et applications.",{"item":2062,"type":1659},"GTO0n7JuTBibM0f_iPRmxA",{"type":1632,"level":1829,"children":2064},[2065],{"type":1617,"value":2066},"7. Vérifiez les caractéristiques techniques",{"type":1614,"children":2068},[2069],{"type":1617,"value":2070},"Il existe un moyen infaillible et garanti de transformer votre webinar en désastre : si les participants ne peuvent ni vous voir ni vous entendre. Cela peut sembler évident, mais trop de présentations échouent avant même d'avoir commencé, simplement parce que l'animateur ne maîtrise pas la technologie.",{"type":1614,"children":2072},[2073,2075,2078],{"type":1617,"value":2074},"« Vous voulez savoir ce qu'il ne faut pas faire ? » demande Sara Davis, de ",{"url":1928,"type":1643,"children":2076},[2077],{"type":1617,"value":1931},{"type":1617,"value":2079},". « N'oubliez pas de tester votre plateforme de webinar en profondeur avant de passer en direct. Rien n'est plus gênant que de se retrouver en plein webinar en direct avec des problèmes techniques ! »",{"type":1614,"children":2081},[2082,2084,2089],{"type":1617,"value":2083},"Heureusement, la plupart des bons outils de webinar sont faciles à utiliser. Vérifiez simplement qu'il n'y a ",{"url":2085,"type":1643,"children":2086},"https://livestorm.co/features",[2087],{"type":1617,"value":2088},"rien à installer au préalable",{"type":1617,"value":2090},", et bien sûr que votre caméra et votre microphone fonctionnent correctement. Testez la session avec quelques collègues en tant que participants pour vous en assurer.",{"type":1614,"children":2092},[2093,2095,2100],{"type":1617,"value":2094},"Vous devez également penser à l'expérience de lecture si vous souhaitez partager des diapositives. « Tout le monde ne peut pas regarder votre webinar sur un ordinateur de bureau. Il est essentiel d'optimiser votre webinar pour mobile », explique Irina Weber de ",{"url":2096,"type":1643,"children":2097},"https://seranking.com/",[2098],{"type":1617,"value":2099},"SE Ranking",{"type":1617,"value":1910},{"type":1614,"children":2102},[2103],{"type":1617,"value":2104},"« Veillez à augmenter la taille du texte et des visuels dans vos annotations et diapositives. Offrez un niveau de visibilité confortable, même sur les petits écrans des appareils mobiles. »",{"type":1614,"children":2106},[2107],{"type":1617,"value":2108},"En règle générale, un bon webinar comporte moins de texte et plus de visuels. Moins les participants lisent et plus ils vous écoutent, mieux c'est.",{"type":1614,"children":2110},[2111,2113,2118],{"type":1617,"value":2112},"Stephen Jeske de ",{"url":2114,"type":1643,"children":2115},"https://www.marketmuse.com/",[2116],{"type":1617,"value":2117},"MarketMuse",{"type":1617,"value":2119}," a rencontré une situation particulièrement délicate. « Lors d'un entretien avec une personnalité reconnue de notre secteur, notre présentateur a rencontré des problèmes techniques et a été exclu en tant que présentateur (nous n'utilisions pas Livestorm). Notre présentatrice de secours avait des problèmes audio et n'a donc pas pu prendre le relais. »",{"type":1614,"children":2121},[2122],{"type":1617,"value":2123},"« Heureusement, nous avions une troisième personne dans la file d'attente (c'était moi) pour assurer la continuité de la présentation. Sinon, notre webinar mensuel d'une heure aurait viré au désastre en seulement 20 minutes ! »",{"type":1632,"level":1829,"children":2125},[2126],{"type":1617,"value":2127},"8. Réfléchissez soigneusement au timing",{"type":1614,"children":2129},[2130],{"type":1617,"value":2131},"Vous ne savez pas quand programmer votre webinar ? Cette analyse de plus de 33 000 sessions vous montre ce qui fonctionne :",{"item":2133,"type":1659},"QJGali-USmSNmcsloFfzRA",{"type":1614,"children":2135},[2136],{"type":1617,"value":2137},"Idéalement, vous souhaitez que le plus grand nombre de personnes possible assiste à vos webcasts en direct. Pour maximiser la participation, veillez à organiser vos webinars au bon moment pour votre audience cible.",{"type":1614,"children":2139},[2140],{"type":1617,"value":2141},"Par exemple, les horaires du déjeuner sont souvent propices pour attirer des participants. En revanche, programmer des événements pendant les trajets domicile-travail ou en dehors des heures de bureau risque de ne pas générer le taux de participation souhaité.",{"type":1614,"children":2143},[2144,2146,2151],{"type":1617,"value":2145},"Réfléchissez également au jour de la semaine. Comme le montrent nos ",{"url":2147,"type":1643,"children":2148},"https://livestorm.co/webinar-statistics",[2149],{"type":1617,"value":2150},"statistiques sur les webinars",{"type":1617,"value":2152},", le mercredi et le jeudi sont les jours les plus populaires pour organiser des webinars.",{"type":1614,"children":2154},[2155,2157,2162],{"type":1617,"value":2156},"Mais popularité et performance ne vont pas toujours de pair, comme le montre le ",{"url":2158,"type":1643,"children":2159},"https://livestorm.co/resources/reports/2026-webinar-benchmark-report",[2160],{"type":1617,"value":2161},"rapport Livestorm 2026 sur les benchmarks des webinars",{"type":1617,"value":2163},". Le mardi affiche le meilleur taux de participation avec 51,7 %, tandis que le mercredi attire l'audience en direct la plus importante (94 participants en moyenne).",{"type":1614,"children":2165},[2166],{"type":1617,"value":2167},"Pour un équilibre optimal entre portée et taux de participation, planifiez vos événements du lundi au mercredi, à 11h ou 14h (heure de l'Est).",{"type":1632,"level":1829,"children":2169},[2170],{"type":1617,"value":2171},"9. Créez des pages d'inscription personnalisées pour vos webinars",{"type":1614,"children":2173},[2174],{"type":1617,"value":2175},"Facilitez au maximum la participation de vos participants à votre webinar et l'ajout de la date à leur calendrier. Créez des pages d'inscription au webinar pour collecter les informations dont vous avez besoin sur les participants.",{"type":1614,"children":2177},[2178],{"type":1617,"value":2179},"Avec Livestorm, la création de pages d'inscription personnalisées est simple. Nos formulaires affichent automatiquement la date, l'heure, les intervenants et le sujet de votre webinar. Vous pouvez ajouter les champs de votre choix pour demander aux participants leur pays, leur entreprise, leur numéro de téléphone et d'autres informations.",{"item":2181,"type":1659},"TFbHz6uIRKClOguGAoG7Ng",{"type":1632,"level":1829,"children":2183},[2184],{"type":1617,"value":2185},"10. Configurez les automatisations de votre webinar",{"type":1614,"children":2187},[2188],{"type":1617,"value":2189},"Les webinars automatisés sont parfaits lorsque vous souhaitez mettre vos présentations en mode automatique. Que vous souhaitiez organiser un événement entièrement ou partiellement automatisé, ils vous permettent de gagner du temps tout en continuant à atteindre vos objectifs de génération de leads.",{"type":1614,"children":2191},[2192,2194,2199],{"type":1617,"value":2193},"Avec les ",{"url":2195,"type":1643,"children":2196},"https://livestorm.co/webinar-software/automated-webinars",[2197],{"type":1617,"value":2198},"webinars automatisés",{"type":1617,"value":2200},", vous pouvez enregistrer des présentations à l'avance et programmer leur diffusion à des horaires précis. Vous pouvez ensuite rediriger automatiquement les participants vers une landing page à la fin de l'événement.",{"item":2202,"type":1659},"el-zLC6LSm6Cbz1v_4wOyQ",{"type":1632,"level":1829,"children":2204},[2205],{"type":1617,"value":2206},"11. Faites la promotion de votre webinar",{"type":1614,"children":2208},[2209],{"type":1617,"value":2210},"Vous devez mettre en place un plan de promotion clair pour votre webinar. Car malheureusement, les participants ne tomberont pas sur votre session par hasard.",{"type":1614,"children":2212},[2213],{"type":1617,"value":2214},"Il y a tellement de webinars organisés chaque jour, en particulier sur des sujets d'actualité comme le marketing digital et les stratégies de vente, qu'il est essentiel de trouver un moyen intelligent d'atteindre vos inscrits.",{"type":1614,"children":2216},[2217],{"type":1617,"value":2218},"Alors, que font nos experts pour promouvoir leurs webinars ?",{"type":1614,"children":2220},[2221,2223,2228],{"type":1617,"value":2222},"« Il n'existe pas de recette miracle qui fonctionne à tous les coups », explique Lilach Bullock, experte en marketing digital et en conversion de leads ",{"url":2224,"type":1643,"children":2225},"https://www.lilachbullock.com",[2226],{"type":1617,"value":2227},"Lilach Bullock",{"type":1617,"value":2229},". « Il est essentiel de développer des stratégies promotionnelles complexes, en utilisant plusieurs canaux pour atteindre vos participants cibles. »",{"type":1614,"children":2231},[2232],{"type":1617,"value":2233},"« Tout d'abord, développez un persona cible : qui ciblez-vous exactement pour ce webinar ? Soyez aussi précis que possible, cela vous aidera à trouver les canaux idéaux pour atteindre ces personnes.",{"type":1614,"children":2235},[2236,2238,2243],{"type":1617,"value":2237},"Ensuite, développez ",{"url":2239,"type":1643,"children":2240},"https://livestorm.co/webinar-promotion",[2241],{"type":1617,"value":2242},"une stratégie promotionnelle",{"type":1617,"value":2244}," basée sur votre persona cible : une belle landing page qui démontre la valeur de votre webinar ; une stratégie promotionnelle sur les réseaux sociaux, incluant de la publicité ; une campagne d'email marketing/marketing automation pour le promouvoir auprès de votre liste, etc. »",{"type":1614,"children":2246},[2247,2249,2254],{"type":1617,"value":2248},"Pour ",{"url":2250,"type":1643,"children":2251},"https://shanebarker.com/",[2252],{"type":1617,"value":2253},"Shane Barker",{"type":1617,"value":2255},", stratège digital et consultant en marque et influence, tout est question de message clair adressé aux contacts que vous avez déjà. « Rien de mieux que de contacter vos clients et abonnés existants. Après tout, ces personnes s'intéressent déjà à mon domaine et apprécient mon contenu : elles devraient donc être les premières à être invitées à assister à des webinars. »",{"type":1614,"children":2257},[2258],{"type":1617,"value":2259},"« J'envoie des emails ou des newsletters pour informer mes abonnés de mes prochains webinars. Cette technique à elle seule m'apporte plus de participants que n'importe quelle autre méthode visant à attirer de nouveaux spectateurs. »",{"type":1614,"children":2261},[2262],{"type":1617,"value":2263},"Il est essentiel de bien choisir le moment de votre promotion. Près de la moitié des inscriptions (49,6 %) ont lieu au cours des sept derniers jours, et 15 % le jour même de l'événement. Ne clôturez pas les inscriptions trop tôt et ne relâchez pas vos efforts de promotion durant la dernière semaine.",{"type":1614,"children":2265},[2266],{"type":1617,"value":2267},"Mais la promotion ne s'arrête pas dès que les participants remplissent le formulaire. Vous devez vous assurer qu'ils soient bien présents et attentifs.",{"type":1614,"children":2269},[2270],{"type":1617,"value":2271},"« Je recommande de mettre en place une séquence d'emails où les inscrits reçoivent des rappels réguliers pour assister au webinar », explique Lilach. « Après tout, il est facile de dire ‘oui, je participerai à ce webinar’, mais c'est beaucoup plus difficile d'y assister réellement à la date et à l'heure prévues. »",{"type":1614,"children":2273},[2274,2279],{"url":2275,"type":1643,"children":2276},"https://livestorm.co/blog/best-webinar-platforms",[2277],{"type":1617,"value":2278},"Les meilleures plateformes de webinar",{"type":1617,"value":2280}," automatiseront même cette cadence d'emails pour vous. Par exemple, Livestorm propose des emails préparés à l'avance, prêts à être envoyés aux utilisateurs le jour du webinar, une heure avant, et au moment où la session commence, afin de vous garantir le meilleur taux de participation possible.",{"type":1614,"children":2282},[2283],{"type":1617,"value":2284},"Gardez à l'esprit que l'email ne doit être qu'un élément de votre stratégie de promotion. Les données confirment l'intérêt d'une approche multicanale, avec un accent sur les canaux détenus en propre. L'email génère 86,3 % des inscriptions, soit presque le double de n'importe quel autre canal. Les réseaux sociaux organiques arrivent en deuxième position avec 43,3 %.",{"type":1632,"level":1633,"children":2286},[2287],{"type":1617,"value":2288},"Que devez-vous faire pendant votre webinar ?",{"type":1614,"children":2290},[2291],{"type":1617,"value":2292},"Pendant le webinar, il est important de maintenir la dynamique et de capitaliser sur tous vos efforts d’engagement précédents. Encouragez les participants à utiliser les fonctionnalités d’engagement de votre plateforme de webinar, comme les sondages et les enquêtes en direct.",{"type":1614,"children":2294},[2295,2297,2302],{"type":1617,"value":2296},"Alors ",{"url":2298,"type":1643,"children":2299},"https://livestorm.co/blog/how-to-choose-the-right-virtual-background-tool",[2300],{"type":1617,"value":2301},"choisissez votre outil d'arrière-plan pour webinar",{"type":1617,"value":2303},", vérifiez votre coiffure, et lancez le streaming.",{"type":1632,"level":1829,"children":2305},[2306],{"type":1617,"value":2307},"12. Rendez l'événement interactif",{"type":1614,"children":2309},[2310],{"type":1617,"value":2311},"Les bons webinars regorgent d'informations intéressantes. Les excellents webinars laissent une impression durable et donnent envie aux participants de partager ce qu'ils ont appris.",{"type":1614,"children":2313},[2314,2316,2321],{"type":1617,"value":2315},"Pour aller plus loin et créer un véritable lien, trouvez des moyens d'interagir avec vos participants. « Nous avons tous assisté à ces webinars où l'intervenant semblait parler sans fin, laissant peu de place aux retours des participants », explique ",{"url":2317,"type":1643,"children":2318},"https://www.artiiseo.com/",[2319],{"type":1617,"value":2320},"Artiiseo",{"type":1617,"value":2322},", fondateur de Leighton Burley.",{"type":1614,"children":2324},[2325],{"type":1617,"value":2326},"« C'est exactement l'atmosphère inverse de celle que vous souhaitez créer. Nous avons constaté que les meilleurs webinars sont hautement interactifs, au point que les participants ont réellement l'impression d'être réunis dans la même pièce. »",{"type":1614,"children":2328},[2329],{"type":1617,"value":2330},"Alors, comment créer cette dynamique ? « Créez une expérience d'apprentissage interactive en demandant des retours, en partageant des expériences personnelles, en posant des questions, en organisant des sondages, et même en ajoutant une touche d'humour lorsque cela est pertinent. Cela contribuera grandement à instaurer une meilleure ambiance de groupe, à engager les participants et à améliorer les résultats d'apprentissage. »",{"type":1614,"children":2332},[2333],{"type":1617,"value":2334},"En moyenne, un webinar génère 85 messages de chat, 20,4 questions et 2,8 sondages par session. Cela représente à la fois des signaux d'engagement et des données d'intention.",{"type":1614,"children":2336},[2337],{"type":1617,"value":2338},"Cela est important quel que soit l'objectif de votre webinar. Bien évidemment, s'il s'agit d'une présentation externe avec des prospects ou pour générer des leads, vous devez faire une excellente première impression.",{"type":1614,"children":2340},[2341],{"type":1617,"value":2342},"Mais Artiiseo utilise principalement les webinars pour former les équipes de son agence. Et pour s'assurer que les participants restent attentifs, l'entreprise veille à ce que ces sessions soient ludiques et engageantes.",{"type":1614,"children":2344},[2345,2347,2352],{"type":1617,"value":2346},"À minima, un peu d'interaction avec les participants permet de rythmer votre présentation. « Cela permet au présentateur de changer de rythme en recueillant des questions et des retours de la part des participants », explique Zamir Javer, CEO de ",{"url":2348,"type":1643,"children":2349},"https://www.jumpfactor.net",[2350],{"type":1617,"value":2351},"Jumpfactor",{"type":1617,"value":1910},{"type":1614,"children":2354},[2355],{"type":1617,"value":2356},"Des fonctionnalités d'engagement vidéo comme le chat en direct, les questions-réponses, le partage de médias, les tableaux blancs, les fonds virtuels et les réactions emoji peuvent créer une expérience de webinar inoubliable. Vous retrouverez ces fonctionnalités dans toutes les offres Livestorm.",{"item":2358,"type":1659},"H3A3yCsZSL6KOhSYcRUkrQ",{"type":1632,"level":1829,"children":2360},[2361],{"type":1617,"value":2362},"13. Faites attention à votre langage corporel",{"type":1614,"children":2364},[2365],{"type":1617,"value":2366},"Le langage corporel est une forme d'expression puissante qui peut directement affecter la façon dont vous communiquez avec vos participants. Rien n'est moins engageant qu'un intervenant avachi sur sa chaise, semblant simplement essayer d'arriver au bout du webinar.",{"type":1614,"children":2368},[2369],{"type":1617,"value":2370},"Adaptez votre langage corporel à ce que vous exprimez verbalement. Veillez à ce qu'il corresponde à votre ton, à votre sujet et à votre énergie.",{"type":1632,"level":1829,"children":2372},[2373],{"type":1617,"value":2374},"14. Utilisez l'humour lors de l'animation de votre webinar",{"type":1614,"children":2376},[2377,2379,2384],{"type":1617,"value":2378},"Utilisez un ",{"url":2380,"type":1643,"children":2381},"https://livestorm.co/ice-breaker",[2382],{"type":1617,"value":2383},"ice breaker",{"type":1617,"value":2385}," approprié pour démarrer sur une note positive ou intégrez une touche d'humour à votre webinar pour marquer durablement les esprits de vos participants. C'est un excellent moyen d'humaniser votre marque et de mettre les participants à l'aise.",{"type":1632,"level":1829,"children":2387},[2388],{"type":1617,"value":2389},"15. Partagez des médias et des tableaux blancs pendant votre webinar",{"item":2391,"type":1659},"ehNimXIcSA-DRe8H-w4dDg",{"type":1614,"children":2393},[2394],{"type":1617,"value":2395},"Préparez à l'avance vos vidéos, présentations et supports visuels. Partagez-les ensuite pendant l'événement pour apporter du contexte supplémentaire. Notre plateforme facilite le partage de tableaux blancs et d'autres supports pendant votre webinar afin d'interagir avec les participants et de partager des informations plus détaillées.",{"type":1632,"level":1829,"children":2397},[2398],{"type":1617,"value":2399},"16. Lancez des sondages et des enquêtes pendant votre présentation",{"item":2401,"type":1659},"V5hSEKTFRTiaRn7aKOvS2w",{"type":1614,"children":2403},[2404],{"type":1617,"value":2405},"Utilisez des sondages pour engager les participants pendant votre présentation. Par exemple, demandez-leur quel sujet ils aimeraient que les intervenants abordent ensuite.",{"type":1614,"children":2407},[2408],{"type":1617,"value":2409},"À la fin, utilisez des sondages pour demander aux participants comment s'est déroulé l'événement. Recueillez des retours et des informations utiles pour apprendre à mieux engager les participants lors de vos prochains événements.",{"type":1614,"children":2411},[2412,2414,2419],{"type":1617,"value":2413},"Si vous utilisez Livestorm, vous pouvez facilement créer des ",{"url":2415,"type":1643,"children":2416},"https://livestorm.co/blog/host-webinar-polls-surveys",[2417],{"type":1617,"value":2418},"sondages et questionnaires pour vos webinars",{"type":1617,"value":2420}," pour mieux connaître vos participants, nouer des relations authentiques et créer du contenu plus pertinent.",{"type":1614,"children":2422},[2423],{"type":1617,"value":2424},"Ensuite, demandez aux participants comment s'est déroulé l'événement à la fin de votre webinar grâce à des sondages. Recueillez des retours et des insights utiles pour apprendre à mieux engager les participants lors de vos prochains événements.",{"type":1632,"level":1829,"children":2426},[2427],{"type":1617,"value":2428},"17. Incluez un CTA",{"item":2430,"type":1659},"TOQuTYRwQA2uYxi8E8otyg",{"type":1614,"children":2432},[2433],{"type":1617,"value":2434},"Les responsables marketing savent à quel point un bon call-to-action est important. Dès que votre webinar se termine, les participants doivent savoir quelle est la prochaine étape à suivre.",{"type":1614,"children":2436},[2437],{"type":1617,"value":2438},"Si vous avez créé une série, cela peut consister à s'inscrire à la prochaine session. Cela peut aussi être de télécharger un ebook spécifique ou de visiter le site web de l'entreprise.",{"type":1614,"children":2440},[2441],{"type":1617,"value":2442},"Quoi qu’il en soit, tout est une question de timing.",{"type":1614,"children":2444},[2445,2447,2450],{"type":1617,"value":2446},"« Inclure le lien pour créer un compte gratuit dans l'e-mail de suivi est un excellent moyen d'obtenir des résultats », explique Kristen McCabe de ",{"url":1961,"type":1643,"children":2448},[2449],{"type":1617,"value":1964},{"type":1617,"value":2451},". « Les participants sont enthousiastes à propos des informations qu'ils ont reçues, et faciliter les prochaines étapes renforce l'engagement à long terme. »",{"type":1614,"children":2453},[2454],{"type":1617,"value":2455},"Qu'il s'agisse d'un essai gratuit, de votre prochain webinar, ou simplement d'un article de blog que vous souhaitez leur faire lire, veillez à l'inclure dans l'e-mail de suivi.",{"type":1614,"children":2457},[2458],{"type":1617,"value":2459},"Si vous utilisez une plateforme d'engagement vidéo tout-en-un comme Livestorm, vous pouvez lancer des CTA à des moments clés de votre webinar. Vous pouvez ainsi diriger les participants vers un point d'achat, votre calendrier pour réserver une démo, ou une offre à prix réduit.",{"type":1632,"level":1633,"children":2461},[2462],{"type":1617,"value":2463},"Que faire après votre webinar ?",{"type":1614,"children":2465},[2466],{"type":1617,"value":2467},"L’engagement ne s’arrête pas à la fin de l’événement. L’étape suivante consiste à entrer en contact direct avec les participants, à recueillir leurs impressions et à les accompagner vers une conversion. Cela passe par l’envoi d’e-mails de suivi et le partage de l’enregistrement avec tous les inscrits.",{"type":1632,"level":1829,"children":2469},[2470],{"type":1617,"value":2471},"18. Envoyez des e-mails de suivi aux inscrits au webinar",{"item":2473,"type":1659},"McRpXH2bSzCy6RlZpxC7tg",{"type":1614,"children":2475},[2476,2478,2483],{"type":1617,"value":2477},"Après l'événement, il est temps de garder votre marque et votre webinar à l'esprit en envoyant des emails de suivi contenant des éléments tels que les points clés à retenir, des offres promotionnelles, les résultats des sondages recueillis pendant le webinar, et les ",{"url":2479,"type":1643,"children":2480},"https://livestorm.co/blog/6-tips-reuse-repurpose-webinar-replays",[2481],{"type":1617,"value":2482},"replays du webinar",{"type":1617,"value":1910},{"type":1614,"children":2485},[2486],{"type":1617,"value":2487},"Le suivi post-événement figure parmi les trois principaux défis pour 38,2 % des professionnels du webinar. Automatiser cette étape élimine la précipitation et garantit un suivi en temps voulu.",{"type":1614,"children":2489},[2490],{"type":1617,"value":2491},"Avec Livestorm, vous pouvez personnaliser et automatiser vos emails pour toucher vos participants aux moments clés, avant ou après le webinar, afin de renforcer l'engagement et la conversion.",{"type":1632,"level":1829,"children":2493},[2494],{"type":1617,"value":2495},"19. Envoyer l'enregistrement à la fin du webinar",{"type":1614,"children":2497},[2498],{"type":1617,"value":2499},"Envoyez le replay aux inscrits qui n'ont pas pu assister à l'événement pour susciter leur intérêt. Utilisez ensuite l'enregistrement pour continuer à alimenter votre pipeline en créant des vidéos à la demande à partir de votre webinar.",{"type":1614,"children":2501},[2502,2504,2509],{"type":1617,"value":2503},"Transformez vos événements les plus performants en ",{"url":2505,"type":1643,"children":2506},"https://livestorm.co/webinar-glossary/evergreen-webinar",[2507],{"type":1617,"value":2508},"webinars evergreen",{"type":1617,"value":2510},". Utilisez-les ensuite pour générer des leads bien après l'événement.",{"item":2512,"type":1659},"W1x0sAMuQHGPejaEZiUn-g",{"type":1614,"children":2514},[2515],{"type":1617,"value":2516},"Livestorm simplifie les replays de vos webinars. Enregistrez votre événement avec notre plateforme, puis enregistrez-le sous forme d'événement à la demande ou de webinar automatisé.",{"type":1614,"children":2518},[2519],{"type":1617,"value":2520},"La manière dont vous diffusez le replay influence sa portée. Les replays publics obtiennent 368 % de vues en plus que ceux qui sont protégés par un formulaire (14,60 vues en moyenne contre 3,97).",{"type":1614,"children":2522},[2523],{"type":1617,"value":2524},"Si la capture de leads est votre objectif, la protection par formulaire a du sens. Mais si vous cherchez à maximiser votre portée, envisagez de rendre vos replays publics.",{"type":1632,"level":1829,"children":2526},[2527],{"type":1617,"value":2528},"20. Suivez les statistiques de votre webinar",{"type":1614,"children":2530},[2531],{"type":1617,"value":2532},"Une fois votre webinar terminé, mesurez ses performances. Rendez-vous sur votre tableau de bord analytics pour vérifier qui a participé, combien de personnes ont regardé le replay et les résultats de vos sondages.",{"type":1614,"children":2534},[2535],{"type":1617,"value":2536},"Utilisez ces données pour améliorer votre prochain webinar. Si vous remarquez que la participation a commencé à baisser à un moment donné du webinar, vous pouvez veiller à ne pas aborder ce sujet lors de votre prochaine présentation.",{"item":2538,"type":1659},"eDXcRChXRzu45aTD9n458w",{"type":1614,"children":2540},[2541,2543,2548],{"type":1617,"value":2542},"Astuce : utilisez Livestorm pour ",{"url":2544,"type":1643,"children":2545},"https://livestorm.co/blog/how-to-manage-webinars-with-salesforce",[2546],{"type":1617,"value":2547},"gérer vos webinars avec Salesforce",{"type":1617,"value":2549}," ou HubSpot afin de centraliser des données de contacts, de leads et de ventes précises et fiables.",{"type":1632,"level":1829,"children":2551},[2552],{"type":1617,"value":2553},"21. Ne créez pas des webinars comme de simples événements ponctuels",{"type":1614,"children":2555},[2556],{"type":1617,"value":2557},"Enfin, utilisez les données que vous avez collectées pour développer une stratégie de webinar plus efficace.",{"type":1614,"children":2559},[2560,2562,2567],{"type":1617,"value":2561},"Anton Shulke, responsable du contenu vidéo chez ",{"url":2563,"type":1643,"children":2564},"https://www.semrush.com/webinars",[2565],{"type":1617,"value":2566},"Semrush",{"type":1617,"value":2568},", produit un grand nombre de webinars et planifie le calendrier de l'entreprise plusieurs mois à l'avance.",{"type":1614,"children":2570},[2571],{"type":1617,"value":2572},"Anton aime planifier ses webinars par lots, chaque session venant compléter la suivante. « Vous construisez une série de webinars, à la fois sur le plan thématique et technique. Ainsi, lorsque vous faites la promotion d'un épisode, vous pouvez tous les promouvoir en même temps. De plus, les participants peuvent revenir en arrière et consulter les épisodes précédents s'ils sont intéressés. »",{"type":1614,"children":2574},[2575],{"type":1617,"value":2576},"Anton recommande également d'expérimenter différents formats de webinar. Il ne s'agit pas toujours d'un seul intervenant pendant 45 minutes, ou de deux personnes qui discutent du même sujet.",{"type":1614,"children":2578},[2579],{"type":1617,"value":2580},"Semrush privilégie les webinars réunissant un hôte (expert sur le sujet) et un intervenant qui propose une courte présentation de 15 minutes. Ils invitent ensuite deux autres experts externes pour animer une table ronde, afin d'approfondir les points soulevés par l'intervenant.",{"type":1614,"children":2582},[2583],{"type":1617,"value":2584},"C'est une excellente façon de présenter différentes voix et points de vue à un même public. De plus, lorsque toutes ces parties font la promotion du webinar, la portée peut être vraiment impressionnante.",{"type":1614,"children":2586},[2587,2589,2594],{"type":1617,"value":2588},"Et ",{"url":2590,"type":1643,"children":2591},"https://ecommercetech.io/pages/events/?utm_campaign=livestorm",[2592],{"type":1617,"value":2593},"Ecommerce Tech",{"type":1617,"value":2595}," adopte une approche similaire. « Nous organisons des summits virtuels mensuels, composés d'une série de 8 à 14 sessions type webinar », explique Derric Haynie, Chief Ecommerce Technologist. « Après avoir organisé de nombreux webinars, j'ai constaté qu'ils n'apportaient pas assez de valeur, ni aux participants, ni à mon entreprise et à nos partenaires. »",{"type":1614,"children":2597},[2598],{"type":1617,"value":2599},"« À mon avis, l'organisation de summits virtuels de plus grande envergure demande environ le même temps que 4 webinars, mais génère 20 fois plus de résultats. Nous pouvons mobiliser les audiences de plusieurs partenaires, capter l'attention des participants plus longtemps, leur proposer un contenu et des outils à forte valeur ajoutée, puis permettre aux partenaires clés d'assurer un suivi auprès de l'audience par la suite. »",{"type":1632,"level":1633,"children":2601},[2602],{"type":1617,"value":2603},"Livestorm pour organiser des webinars interactifs et booster les ventes",{"type":1614,"children":2605},[2606],{"type":1617,"value":2607},"Les webinars sont un moyen efficace d'atteindre vos participants, de générer du contenu réutilisable et d'alimenter votre pipeline avec des leads qualifiés. Utilisez une plateforme d'engagement vidéo comme Livestorm pour planifier votre événement de bout en bout, automatiser la prospection, personnaliser l'inscription et favoriser une expérience interactive pour un maximum de résultats.",{"item":2609,"type":1659},"LNqHK0SCSw6MFfrWOgJO4w",{"type":1632,"level":1633,"children":2611},[2612],{"type":1617,"value":2613},"Foire aux questions sur les bonnes pratiques des webinars",{"type":1632,"level":1829,"children":2615},[2616],{"type":1617,"value":2617},"Comment structurer un bon webinar ?",{"type":1614,"children":2619},[2620],{"type":1617,"value":2621},"Une bonne structure de webinar contient les éléments suivants :",{"type":1673,"style":1842,"children":2623},[2624,2630,2636,2642,2648,2654],{"type":1677,"children":2625},[2626],{"type":1614,"children":2627},[2628],{"type":1617,"value":2629},"Une introduction chaleureuse et convaincante",{"type":1677,"children":2631},[2632],{"type":1614,"children":2633},[2634],{"type":1617,"value":2635},"Les principaux sujets ou points qui seront abordés",{"type":1677,"children":2637},[2638],{"type":1614,"children":2639},[2640],{"type":1617,"value":2641},"Intervenant(s) externe(s)",{"type":1677,"children":2643},[2644],{"type":1614,"children":2645},[2646],{"type":1617,"value":2647},"Questions et réponses",{"type":1677,"children":2649},[2650],{"type":1614,"children":2651},[2652],{"type":1617,"value":2653},"Une conclusion percutante",{"type":1677,"children":2655},[2656],{"type":1614,"children":2657},[2658],{"type":1617,"value":2659},"Un appel à l'action",{"type":1632,"level":1829,"children":2661},[2662],{"type":1617,"value":2663},"Comment rendre mes webinars plus interactifs ?",{"type":1614,"children":2665},[2666],{"type":1617,"value":2667},"Pour booster l'engagement de votre webinar, essayez les astuces suivantes :",{"type":1673,"style":1842,"children":2669},[2670,2675,2681,2686,2692,2698,2703,2709,2715,2721,2727,2733],{"type":1677,"children":2671},[2672],{"type":1614,"children":2673},[2674],{"type":1617,"value":1682},{"type":1677,"children":2676},[2677],{"type":1614,"children":2678},[2679],{"type":1617,"value":2680},"Créez un sujet qui captive vos participants",{"type":1677,"children":2682},[2683],{"type":1614,"children":2684},[2685],{"type":1617,"value":1694},{"type":1677,"children":2687},[2688],{"type":1614,"children":2689},[2690],{"type":1617,"value":2691},"Utilisez la meilleure plateforme tout-en-un pour la promotion et l'inscription à votre webinar",{"type":1677,"children":2693},[2694],{"type":1614,"children":2695},[2696],{"type":1617,"value":2697},"Impliquez vos participants grâce à des fonctionnalités d'engagement ludiques",{"type":1677,"children":2699},[2700],{"type":1614,"children":2701},[2702],{"type":1617,"value":1754},{"type":1677,"children":2704},[2705],{"type":1614,"children":2706},[2707],{"type":1617,"value":2708},"Utilisez l'humour",{"type":1677,"children":2710},[2711],{"type":1614,"children":2712},[2713],{"type":1617,"value":2714},"Lancez des sondages et des enquêtes",{"type":1677,"children":2716},[2717],{"type":1614,"children":2718},[2719],{"type":1617,"value":2720},"Partagez des contenus multimédias",{"type":1677,"children":2722},[2723],{"type":1614,"children":2724},[2725],{"type":1617,"value":2726},"Intégrez des boutons d'appel à l'action",{"type":1677,"children":2728},[2729],{"type":1614,"children":2730},[2731],{"type":1617,"value":2732},"Envoyez des emails de suivi",{"type":1677,"children":2734},[2735],{"type":1614,"children":2736},[2737],{"type":1617,"value":2738},"Envoyez l'enregistrement de l'événement",{"type":1632,"level":1829,"children":2740},[2741],{"type":1617,"value":2742},"Combien de temps doit durer un webinar ?",{"type":1614,"children":2744},[2745],{"type":1617,"value":2746},"La durée d’un webinar dépend du sujet, du nombre d’intervenants externes et de l’objectif global – mais elle devrait se situer entre 30 et 60 minutes pour garantir l’engagement des participants et maintenir leur intérêt.",{"type":1614,"children":2748},[2749],{"type":1617,"value":2750},"Un webinar dure en moyenne 68 minutes, mais les participants ne restent en moyenne que 26 minutes. Ceux qui restent entre 28 et 35 minutes s'engagent 2,75 fois plus que ceux qui partent plus tôt : il est donc essentiel de présenter votre contenu le plus intéressant dès le début.",{"type":1632,"level":1829,"children":2752},[2753],{"type":1617,"value":2754},"Comment démarrer la présentation d'un webinar ?",{"type":1614,"children":2756},[2757],{"type":1617,"value":2758},"Vous devriez commencer une présentation de webinar en vous présentant, vous et vos éventuels intervenants externes. Ensuite, présentez le sujet ou les points principaux qui seront abordés pendant le webinar afin de maximiser l'engagement et de susciter l'intérêt.",{"type":1632,"level":1829,"children":2760},[2761],{"type":1617,"value":2762},"Qu'est-ce qui fait une bonne présentation de webinar ?",{"type":1614,"children":2764},[2765],{"type":1617,"value":2766},"Une bonne présentation de webinar informe, convainc et engage les participants en leur apportant des informations détaillées sur le produit, des avis d'experts ou des réponses à leurs questions. Pour une présentation de webinar réussie, utilisez une plateforme d'engagement vidéo comme Livestorm afin de faciliter la promotion et l'organisation de votre événement, tout en suivant sa performance depuis un seul et même endroit.",[2768,2775,2783,2790,2797,2808,2812,2820,2827,2836,2843,2849,2854,2859,2864,2869,2874],{"__typename":2769,"id":1658,"theme":2770,"title":2771,"description":2772,"image":1521,"ctaButton":1521,"ctaLinkLabel":2773,"ctaLinkUrl":2774},"BlockBannerCtaRecord","blizzard","Vendez plus grâce à des webinars réussis","Livestorm vous aide à développer votre processus de vente et à générer plus de leads","Mettre à niveau maintenant","https://app.livestorm.co/#/settings?page=settings&tab=billing",{"__typename":2776,"id":1827,"image":2777,"caption":1530},"BlockImageRecord",{"id":2778,"alt":2779,"url":2780,"width":2781,"height":2782},"46915789","des présentateurs de webinar en pleine préparation d'un webinar","https://www.datocms-assets.com/1127/1654879863-people-having-a-conversation-in-an-office-hallway.jpeg",1124,750,{"__typename":2776,"id":1895,"image":2784,"caption":1530},{"id":2785,"alt":2786,"url":2787,"width":2788,"height":2789},"46915817","création d'une présentation de webinar interactive","https://www.datocms-assets.com/1127/1654880603-why-you-need-an-internal-communication-strategy-for-your-business-in-2022.jpg",1920,1280,{"__typename":2776,"id":1972,"image":2791,"caption":1530},{"id":2792,"alt":2793,"url":2794,"width":2795,"height":2796},"42994169","Intervenant externe discutant avec expressivité d'un sujet lors d'une conférence en visioconférence, utilisant ses mains et son visage pour illustrer davantage son propos","https://www.datocms-assets.com/1127/1645709258-pexels-mikhail-nilov-7582783.jpg",6000,4000,{"__typename":2798,"id":2030,"description":2799,"video":2800},"BlockVideoRecord","Cinq conseils que tout présentateur de webinar devrait connaître : comment projeter de la confiance devant la caméra, gérer votre rythme, répondre aux questions sous pression et garder les participants engagés du début à la fin.",{"url":2801,"title":2802,"provider":2803,"providerUid":2804,"thumbnailUrl":2805,"width":2806,"height":2807},"https://www.youtube.com/embed/9wPMiPQmo0A","YouTube video 9wPMiPQmo0A","youtube","9wPMiPQmo0A","https://i.ytimg.com/vi/9wPMiPQmo0A/hqdefault.jpg",480,360,{"__typename":2769,"id":2062,"theme":2770,"title":2809,"description":2810,"image":1521,"ctaButton":1521,"ctaLinkLabel":2811,"ctaLinkUrl":2774},"Convertissez vos participants","Convertissez vos participants à grande échelle avec des webinars de qualité","Passer à la version supérieure",{"__typename":2798,"id":2133,"description":2813,"video":2814},"Livestorm a analysé 4,35 millions d'inscriptions réparties sur plus de 33 000 sessions en direct pour révéler le meilleur jour, la meilleure heure et le meilleur mois pour organiser un webinar avec un taux de participation optimal.",{"url":2815,"title":2816,"provider":2803,"providerUid":2817,"thumbnailUrl":2818,"width":2788,"height":2819},"https://www.youtube.com/watch?v=3gIB7E16sbs","Best Time to Host a Webinar: What 33,000 Sessions Reveal","3gIB7E16sbs","https://i.ytimg.com/vi/3gIB7E16sbs/maxresdefault.jpg",1080,{"__typename":2776,"id":2181,"image":2821,"caption":1530},{"id":2822,"alt":2823,"url":2824,"width":2825,"height":2826},"47142846","page d'inscription de marketing pour webinar","https://www.datocms-assets.com/1127/1656604267-registration-pages.jpg",2520,1631,{"__typename":2798,"id":2202,"description":2828,"video":2829},"Un guide rapide pour automatiser votre workflow de webinar : comment configurer des sessions à la demande, planifier des replays et capturer des leads en pilote automatique, sans perdre l'aspect événement en direct.",{"url":2830,"title":2831,"provider":2803,"providerUid":2832,"thumbnailUrl":2833,"width":2834,"height":2835},"https://www.youtube.com/watch?v=lhj2EcIs6VM","Comment automatiser votre webinar","lhj2EcIs6VM","https://i.ytimg.com/vi/lhj2EcIs6VM/hqdefault.jpg",200,113,{"__typename":2776,"id":2358,"image":2837,"caption":1530},{"id":2838,"alt":2839,"url":2840,"width":2841,"height":2842},"47154985","créez des webinars interactifs avec des réactions emoji","https://www.datocms-assets.com/1127/1683108921-emoji-reactions.png",1902,1312,{"__typename":2776,"id":2391,"image":2844,"caption":1530},{"id":2845,"alt":2846,"url":2847,"width":1504,"height":2848},"46990007","partager des médias pendant des webinars","https://www.datocms-assets.com/1127/1655457017-media-share-whiteboard-blog-2022.png",630,{"__typename":2776,"id":2401,"image":2850,"caption":1530},{"id":2851,"alt":2852,"url":2853,"width":1504,"height":2848},"46989978","les sondages permettent de rendre les webinars interactifs","https://www.datocms-assets.com/1127/1655456873-polls-blog-2022.png",{"__typename":2776,"id":2430,"image":2855,"caption":1530},{"id":2856,"alt":2857,"url":2858,"width":1504,"height":2848},"46990019","Envoyez des CTA pendant votre webinar pour booster vos ventes","https://www.datocms-assets.com/1127/1655457124-call-to-action-cta-blog-2022.png",{"__typename":2776,"id":2473,"image":2860,"caption":1530},{"id":2861,"alt":2862,"url":2863,"width":1504,"height":2848},"46990085","Paramètres Livestorm avec options d'e-mails marketing automatiques.","https://www.datocms-assets.com/1127/1655458012-email-cadences-blog-2022.png",{"__typename":2776,"id":2512,"image":2865,"caption":1530},{"id":2866,"alt":2867,"url":2868,"width":1504,"height":2848},"46990102","les replays de webinar permettent de maintenir l'engagement des utilisateurs","https://www.datocms-assets.com/1127/1655458218-instant-replays-webinar-recording-blog-2022.png",{"__typename":2776,"id":2538,"image":2870,"caption":1530},{"id":2871,"alt":2872,"url":2873,"width":1504,"height":2848},"46990112","page de suivi des statistiques de webinar","https://www.datocms-assets.com/1127/1655458598-participation-report-analytics-blog-2022.png",{"__typename":2798,"id":2609,"description":2875,"video":2876},"Un tour d'horizon pour organiser des webinars interactifs avec Livestorm : fonctionnalités interactives, outils d'engagement des participants et bonnes pratiques pour transformer des spectateurs passifs en participants actifs.",{"url":2877,"title":2878,"provider":2803,"providerUid":2879,"thumbnailUrl":2880,"width":2834,"height":2835},"https://www.youtube.com/watch?v=lLR3YfhxDhQ","Organisez des webinars interactifs avec Livestorm","lLR3YfhxDhQ","https://i.ytimg.com/vi/lLR3YfhxDhQ/hqdefault.jpg",{"logo":2882},{"id":2883,"openLinkInNewTabTitle":2884,"downloadIconTitle":2885,"downloadIconPng":2886,"downloadIconSvg":2890,"downloadLogoTitle":2892,"downloadLogoPng":2893,"downloadLogoSvg":2898,"visitBrandGuidelinesTitle":2900,"visitBrandGuidelinesLink":2901},"ALC9MfevTFOtqdGxjir3nA","Ouvrir le lien dans un nouvel onglet","Télécharger l'icone",{"alt":2887,"height":2888,"url":2889,"width":2888},"Icon au format .png",140,"https://www.datocms-assets.com/1127/1702040904-livestorm-icon-primary.png",{"url":2891},"https://www.datocms-assets.com/1127/1702040919-livestorm-icon-primary.svg","Télécharger le logo",{"alt":2894,"height":2895,"url":2896,"width":2897},"Logo au format .png",63,"https://www.datocms-assets.com/1127/1702040979-livestorm-logo-primary.png",372,{"url":2899},"https://www.datocms-assets.com/1127/1702040994-livestorm-logo-primary.svg","Voir les guidelines de la 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Nous vous montrerons les fonctionnalités importantes pour vous et répondrons à vos questions.","Merci, et *à très vite* !","En attendant, vous pouvez consulter [notre démo à la demande](https://app.livestorm.co/livestorm/livestorm-vod-demonstration-de-la-solution/?utm_source=livestorm-website&utm_medium=nav) et tester Livestorm gratuitement en cliquant le bouton ci-dessous.",{"id":2914,"slot":2915,"slug":2916},"32390113","Essayer Livestorm gratuitement","https://app.livestorm.co/#/signup","event.demoRequested","Demo requested","call","firstname, lastname, email, phone, company, company_size, country",{"id":2922,"name":2923,"slug":2924,"formId":2925,"redirectUrl":1530,"firstStepTitle":2926,"firstStepText":2927,"lastStepTitle":2928,"lastStepText":2929,"lastStepCta":1521,"gtmEvent":1530,"segmentEvent":1530,"segmentLabel":2930,"segmentWhitelistedProperties":2931},"YvOyYwrFQwuYHGlaSJibBQ","User group","user-group","34f03c1e-a6db-48ac-85b9-b7bc20158b3f","*10 ans de Livestorm*","RSVP pour participer à l'événement","Merci pour votre inscription","Notre équipe examine votre demande et vous confirmera votre participation par e-mail dans les plus brefs délais.","User group form","firstname, lastname, company, job_function, email, phone",{"id":2933,"name":2934,"slug":2935,"formId":2936,"redirectUrl":1530,"firstStepTitle":1530,"firstStepText":2937,"lastStepTitle":2938,"lastStepText":2939,"lastStepCta":1521,"gtmEvent":1530,"segmentEvent":1530,"segmentLabel":1530,"segmentWhitelistedProperties":1530},"Tyv9unF3TiClSxQ9KwjbAw","VIP Calculator","calculator","5d718390-30e3-455b-a1a6-fecfb0212498","Laissez-nous vos coordonnées afin que notre équipe commerciale puisse vous contacter. 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