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Growth Manager","Brillixa Herdhiana","Brillixa a rejoint Livestorm en tant que Growth Manager en 2021. Son expérience lui permet de contribuer à la croissance de l'entreprise grâce à la génération de leads à partir de publicités et de canaux organiques.","brillixa-herdhiana",{"id":1470,"bottomContentCardCtaTitle":1471,"bottomContentCardText":1472,"bottomContentCardTitle":1473,"displayCustomerLogoSection":1474,"headerCtaText":1475,"headerCtaCtaTitle":1476,"inlineContentCardCtaTitle":1477,"inlineContentCardCtaLink":1454,"inlineContentCardImage":1478,"inlineContentCardTag":1484,"inlineContentCardTitle":1485,"inlineContentCardText":1486,"pushCover":1487,"pushCtaLink":1454,"pushCtaTitle":1454,"pushTag":1454,"pushTitle":1454,"relatedContentOffer":1488,"relatedPillarPage":1487,"relatedPillarPageTitleOfTheBlock":1509,"textBasedInlineCtaText":1510,"title":1511,"urlForTheCta":1454,"withoutContentOffer":1474},"fIDEPRlcTO6JVCfbePGr5g","Découvrir","7 stratégies applicables immédiatement, un test en 10 questions et des exemples concrets pour chaque étape du funnel. Rédigé par des experts du Content Marketing & Growth.","Rendez votre marque visible sur les LLMs",false,"7 stratégies et un test de maturité pour rendre votre marque visible sur les moteurs IA","Télécharger le guide","Télécharger",{"id":1479,"alt":1480,"height":1481,"url":1482,"width":1483},"RHKssxeWQUOiLjAP3I7wjw","D'après un webinar de Eskimoz et Livestorm.",1436,"https://livestorm.imgix.net/1127/1776071347-eskimoz-livestorm-visibilite-ia-guide.png",2026,"E-book","L'ère post-Google : comment être visible sur ChatGPT et les nouveaux moteurs IA","7 stratégies actionnables et un test de maturité GEO pour rendre votre marque visible sur les LLMs. Co-créé avec Eskimoz.",null,{"__typename":1489,"id":1490,"trackName":1454,"trackNameFallback":1454,"backgroundImage":1491,"coMarketing":1496,"ebook":1487,"resourceFileExternal":1497,"image":1498,"resourceType":1499,"shortDescription":1506,"slug":1507,"title":1508},"ModelOfferRecord","GqPeF4NxRf2MZGnKPmrd5Q",{"id":1492,"alt":1487,"height":1493,"url":1494,"width":1495},"DHut9fTsRiG0MjldC_g9Ow",2293,"https://livestorm.imgix.net/1127/1773999237-sunburst_red-pattern.jpg",2867,true,"https://9228665.fs1.hubspotusercontent-na1.net/hubfs/9228665/Eskimoz%20x%20Livestorm%20-%20Global%20Search%20-%20Avril%2026.pdf",{"id":1479,"alt":1480,"height":1481,"url":1482,"width":1483},{"id":1500,"color":1501,"cta":1477,"icon":1502,"name":1505},"23823619","livestorm-blue",{"id":1503,"name":1504},"149338136","book","E-books","Trafic en chute, recherches zéro-clic en hausse : découvrez 7 stratégies concrètes pour rendre votre marque visible sur les moteurs IA (ChatGPT, Gemini...)","eskimoz-livestorm-visibilite-ia","Visibilité IA : le guide pour apparaître sur ChatGPT et les moteurs IA","Learn more on the topic","Le trafic issu des LLMs a été multiplié par 40 en 2 ans. Ce guide décrypte le Global Search et livre 7 stratégies concrètes pour être cité par ChatGPT, Perplexity ou Gemini (+ un test de maturité).","L'ère post-Google : comment être visible sur ChatGPT et les moteurs IA",[1513,1517,1520,1524,1527,1530,1533,1542,1545],{"id":1514,"__typename":1515,"text":1516},"CIyiUh9fTkiO3kp_sVDMlQ","TextRecord","En 2024, 60 % des recherches Google se terminaient déjà sans qu'un seul lien soit cliqué. Sur ChatGPT, ce chiffre monte à 99 % : moins de 1 prompt sur 100 génère une visite sur un site externe. Et pourtant, le trafic généré par les moteurs IA a été multiplié par 40 entre 2024 et 2026, selon le baromètre mensuel d'Eskimoz.\n\nCe paradoxe (beaucoup de requêtes, très peu de clics) redéfinit la façon dont les marques doivent penser leur visibilité. Ce n'est plus seulement une question de trafic. C'est une question de **présence dans les réponses** que les LLM construisent pour vos prospects.\n\nEt dans cette nouvelle équation, les équipes qui organisent des webinars ont un avantage que la plupart sous-estiment.",{"id":1518,"__typename":1515,"text":1519},"QXmkmR9fTpaPY6fTfPxNDQ","## Pourquoi les moteurs IA préfèrent le contenu webinar\n\nLes LLM ne fonctionnent pas comme Google. Quand un utilisateur pose une question à ChatGPT ou Perplexity, le moteur ne liste pas des liens : il synthétise une réponse à partir de sources qu'il juge crédibles, riches en contenu factuel, et présentes sur plusieurs plateformes à la fois.\n\nCe sont des types de contenu bien précis qui tirent leur épingle du jeu. Comme l'explique Jérémy Lacoste, Directeur Général d'Eskimoz, agence spécialisée en référencement sur les moteurs IA :\n\n> « Les moteurs IA consomment en priorité les contenus hors textuels : infographies, verbatims, témoignages, vidéo, résumés structurés. C'est ce genre de choses qu'il faut continuer à faire. »\n>\n> Jérémy Lacoste, DG, Eskimoz\n\nUn webinar produit exactement ces formats de façon naturelle : citations directes d'experts, données chiffrées issues de cas réels, témoignages de praticiens, vidéo longue déclinable en clips courts. Là où un article de blog classique reste un document texte parmi des milliers, un webinar bien distribué génère une empreinte multi-format que les LLM reconnaissent comme une source d'autorité.\n\nCela vaut pour une agence de conseil qui forme ses prospects, une SaaS qui organise des masterclasses clients, ou une marque B2C qui anime des webinars thématiques. Dès lors que le contenu existe, la question devient : comment le distribuer pour qu'il existe partout où les LLM cherchent leurs sources ?\n\nSi vous cherchez à comprendre les bases du GEO avant d'aller plus loin, notre [guide sur le GEO pour les marketeurs](https://livestorm.co/fr/blog/geo-recherche-ia-marketeurs-2026) pose les fondations.",{"id":1521,"__typename":1522,"youtubeLink":1523},"abeXPd9WStWtSuNrbcYTWQ","ContentYoutubeVideoRecord","https://www.youtube.com/embed/HJwVtK5IlJ0?si=iSXITySAZXbtKj0L",{"id":1525,"__typename":1515,"text":1526},"btWZpj6gS32swII9raok6g","## La distribution multi-sources : l'erreur que font la plupart des organisateurs\n\nLa plupart des équipes marketing publient le replay de leur webinar sur leur propre site — et s'arrêtent là. C'est insuffisant pour le GEO.\n\nLes LLM interrogent des dizaines de sources différentes pour construire leur réponse : Google, YouTube, Reddit, Trustpilot, Wikipedia, forums spécialisés, comparateurs. Votre présence sur votre seul domaine ne suffit pas à être mentionné. C'est ce que nous avons constaté directement chez Livestorm :\n\n> « Nos efforts de production de contenu ne s'offrent plus uniquement sur notre propre site web, mais sur toutes les sources — les communautés, les comparateurs, les sites d'évaluation. »\n> — Benoît Leggieri, Head of Growth, Livestorm\n\nConcrètement, un webinar devrait alimenter :\n\n**YouTube.** YouTube est une source d'autorité majeure pour les LLM. Le replay complet, des clips thématiques de 3 à 5 minutes, et des Shorts de 45–60 secondes forment un cluster vidéo que les moteurs IA indexent et citent. Pensez à optimiser les titres, descriptions et chapitres avec les termes exacts que vos prospects utilisent dans leurs prompts. L'[outil de repurposing IA de Livestorm](https://livestorm.co/features/ai/content-repurposing) peut automatiser une partie de ce travail.\n\n**Le blog.** Chaque grande idée développée pendant le webinar mérite son propre article. Pas un résumé générique — un article ciblant un angle précis, avec les citations exactes des intervenants et les données chiffrées. Les LLM sont friands de contenu structuré avec des réponses directes aux questions que les gens posent vraiment.\n\n**Les plateformes communautaires.** Reddit, LinkedIn, les forums spécialisés et les comparateurs sont des sources que les LLM consultent massivement. Partager les insights clés du webinar sous forme de posts natifs sur ces plateformes crée des mentions qui renforcent l'autorité de votre marque dans les réponses IA.\n\n**Les sites de notation.** Trustpilot et Google Business Profile sont cités par les LLM dans presque toutes les industries. Répondre aux avis, enrichir les descriptions avec des mots-clés liés aux sujets de vos webinars, et inciter vos participants à laisser des retours : ces actions ont un impact direct sur votre visibilité GEO.",{"id":1528,"__typename":1522,"youtubeLink":1529},"H9QItrIATQ-IIsn8ZL31Dw","https://www.youtube.com/embed/XrlgqyVT-mE?si=_bwvgUH9OVS3FXAK",{"id":1531,"__typename":1515,"text":1532},"F_PQJ3L0Rvq5i1GleMoxyA","## Le query fan-out : pourquoi un webinar couvre naturellement les sous-requêtes des LLM\n\nVoici un mécanisme peu connu qui change la façon dont vous devez penser votre contenu. Quand un utilisateur pose une question à un LLM — par exemple \"Quelle est la meilleure plateforme webinar pour une équipe B2B ?\" — le moteur ne traite pas cette question en bloc. Il la **décompose en dizaines de sous-requêtes** (c'est ce qu'on appelle le query fan-out), croise les résultats de plusieurs sources, puis synthétise une réponse.\n\n**Bonne nouvelle pour vous** : ces sous-requêtes sont désormais générées majoritairement en langue locale. Jusqu'à récemment, les LLM travaillaient en anglais — même pour des requêtes françaises. Ce n'est plus le cas. Les marques qui ont du contenu en français sur leur domaine, sur YouTube, et sur les sources tiers ont maintenant un avantage réel sur le marché francophone.\n\nUn webinar d'une heure aborde naturellement 10 à 15 sous-thèmes distincts. Distribué correctement, il répond à autant de sous-requêtes potentielles. Un article de blog classique, lui, cible généralement un seul sujet. C'est une des raisons pour lesquelles les événements en ligne sont disproportionnellement efficaces pour le GEO quand ils sont bien exploités.",{"id":1534,"__typename":1535,"image":1536},"AE7X_cMTQzCADb3MlwbyIQ","ImageRecord",{"id":1537,"alt":1538,"height":1539,"url":1540,"width":1541},"WZlUjvYOQrakxDJUDzJ7cw","Schema Query Fan out",1265,"https://livestorm.imgix.net/1127/1778595662-group-1955.svg",1788,{"id":1543,"__typename":1522,"youtubeLink":1544},"dP8q0r0bQvu1Fd66CA_BIg","https://www.youtube.com/embed/h_vIYnwLz6Y?si=BmkdwGUPdEto2GqM",{"id":1546,"__typename":1515,"text":1547},"G0a0C2hbS8aSrI1788Xr8g","## Comment mesurer l'impact GEO de vos webinars\n\nLe principal problème du GEO en 2026 : le taux de clic généré par les moteurs IA reste inférieur à 1 %. Sur ChatGPT, moins de 1 prompt sur 100 débouche sur une visite de site. Si vous pilotez votre acquisition uniquement sur le trafic, vous avez une image incomplète.\n\nVoici ce qui fonctionne concrètement :\n\n**Les surveys post-inscription.** C'est la méthode la plus directe. Dès qu'un prospect crée un compte ou demande une démo, posez-lui la question : \"Comment avez-vous découvert Livestorm ?\" C'est comme ça que nous avons mesuré les 20 % mentionnés en introduction — l'attribution déclarée diverge souvent largement de l'attribution automatique.\n\n**Le monitoring des mentions.** Des outils spécialisés GEO (Eskimoz en propose un, plusieurs autres existent sur le marché) vous permettent de suivre si votre marque est mentionnée dans les réponses des LLM sur un ensemble de requêtes stratégiques. Vous ne pouvez pas mesurer les volumes de requêtes côté ChatGPT — leur API ne l'autorise pas — mais vous pouvez mesurer votre taux de mention et votre position sur les requêtes que vous choisissez de surveiller.\n\n**Microsoft Bing Webmaster Tools.** Gratuit, souvent oublié : le module IA de la console Bing vous donne accès aux query fan-outs associés à votre site. C'est un proxy utile pour comprendre comment les LLM décomposent les requêtes liées à votre domaine.",{"id":1549,"alt":1487,"height":1550,"url":1551,"width":1552},"AXgnJBnmQomxrPm1hPrLxA",1254,"https://livestorm.imgix.net/1127/1778596131-blog-banner-2.png",2160,"2026-05-12",[],"Découvrez comment transformer vos webinars en actifs GEO : stratégie multi-sources, query fan-out, et données réelles pour apparaître dans ChatGPT et Gemini.",[1557,1562,1566,1570],{"__typename":1558,"id":1559,"question":1560,"answer":1561},"BlockFaqRecord","WpHZCCTQSdGuJrgXNS6lyQ","Les webinars améliorent-ils vraiment la visibilité dans ChatGPT et Gemini ?","\u003Cp>Oui, à condition d'être distribués correctement. Un replay publié uniquement sur votre site a peu d'impact. En revanche, un webinar décliné en clips YouTube, articles de blog ciblés, posts Reddit et présences sur les comparateurs génère des signaux multi-sources que les LLM reconnaissent comme une marque légitime sur son sujet.\u003C/p>\n",{"__typename":1558,"id":1563,"question":1564,"answer":1565},"OVRXLf8pTHeh4mWkF97r5Q","Faut-il traduire son contenu webinar en anglais pour apparaître dans les LLM ?","\u003Cp>Non, ce n'est plus nécessaire pour le marché francophone. Jusqu'en 2025, les LLM généraient leurs query fan-outs majoritairement en anglais, ce qui désavantageait les petites marques sans présence internationale. Ce mécanisme fonctionne désormais largement en français — publiez en français, dans vos formats habituels.\u003C/p>\n",{"__typename":1558,"id":1567,"question":1568,"answer":1569},"dQjnC43cT3yer7N8jgqPNg","Quelle est la première action concrète à faire après un webinar pour le GEO ?","\u003Cp>Publiez le replay complet sur YouTube avec des chapitres détaillés et une description optimisée — c'est l'action la plus rapide et la plus impactante. Puis identifiez les 2 ou 3 moments clés du webinar qui méritent chacun leur propre clip court (45–90 secondes) pour YouTube et LinkedIn. Chaque clip cible un keyword distinct et une sous-requête que vos prospects posent aux LLM.\u003C/p>\n",{"__typename":1558,"id":1571,"question":1572,"answer":1573},"PeprCwOXSEyjZvdXeCYxyA","Comment savoir si ma marque apparaît dans les réponses des moteurs IA ?","\u003Cp>Commencez par tester manuellement : posez à ChatGPT, Perplexity et Gemini les questions que vos prospects posent typiquement ("Quelle est la meilleure plateforme webinar pour [mon usage] ?"). Notez si vous êtes mentionné et à quelle position. Pour un suivi systématique, utilisez un outil de monitoring GEO (Eskimoz, et plusieurs autres sur le marché) qui teste régulièrement un ensemble de requêtes stratégiques et mesure votre taux de mention.\u003C/p>\n","Webinar et GEO : boostez votre visibilité dans les moteurs IA",[1576,1579,1582,1585,1588],{"id":1577,"text":1578},"J3SlSN_vT5iSctXegjJckw","\u003Cp>Les LLM privilégient les contenus hors textuels : vidéo, verbatims, infographies, résumés structurés. Un webinar produit tout cela naturellement.\u003C/p>\n",{"id":1580,"text":1581},"Gi5nxOh9QYOoKKnUXNuqGA","\u003Cp>La distribution multi-sources est indispensable : YouTube, blog, Reddit, Trustpilot, Wikipedia votre présence sur votre seul site ne suffit pas pour le GEO.\u003C/p>\n",{"id":1583,"text":1584},"I67BbZrwRzaLz871ja5YOQ","\u003Cp>Le query fan-out fonctionne en français. Les marques avec du contenu localisé ont un avantage immédiat sur le marché francophone.\u003C/p>\n",{"id":1586,"text":1587},"VQpo2Rh4SaaNlZnban0cAA","\u003Cp>Mesurez l'impact GEO avec des surveys déclaratifs, pas seulement avec l'analytics de trafic — les LLM génèrent peu de clics mais une forte influence sur les décisions d'achat.\u003C/p>\n",{"id":1589,"text":1590},"OheeZuyISVObGbqDi4X7JA","\u003Cp>Le repurposing systématique d'un webinar (clips, Shorts, articles, posts communautaires) est la stratégie GEO la plus accessible pour une équipe marketing B2B.\u003C/p>\n",{"logo":1592},{"id":1593,"openLinkInNewTabTitle":1594,"downloadIconTitle":1595,"downloadIconPng":1596,"downloadIconSvg":1600,"downloadLogoTitle":1602,"downloadLogoPng":1603,"downloadLogoSvg":1608,"visitBrandGuidelinesTitle":1610,"visitBrandGuidelinesLink":1611},"ALC9MfevTFOtqdGxjir3nA","Ouvrir le lien dans un nouvel onglet","Télécharger l'icone",{"alt":1597,"height":1598,"url":1599,"width":1598},"Icon au format .png",140,"https://livestorm.imgix.net/1127/1702040904-livestorm-icon-primary.png",{"url":1601},"https://livestorm.imgix.net/1127/1702040919-livestorm-icon-primary.svg","Télécharger le logo",{"alt":1604,"height":1605,"url":1606,"width":1607},"Logo au format .png",63,"https://livestorm.imgix.net/1127/1702040979-livestorm-logo-primary.png",372,{"url":1609},"https://livestorm.imgix.net/1127/1702040994-livestorm-logo-primary.svg","Voir les guidelines de la marque","https://brand.livestorm.co/",{"allForms":1613,"componentCsmSection":1713,"componentForm":1719,"componentEventBanner":1732,"componentPricing":1737,"componentSignupPopup":1783,"global":1841,"openGraph":1852,"softwareApplicationSchema":1856},[1614,1631,1642,1650,1657,1665,1671,1682,1693,1703],{"id":1615,"name":1616,"slug":1617,"formId":1618,"redirectUrl":1454,"firstStepTitle":1619,"firstStepText":1620,"lastStepTitle":1621,"lastStepText":1622,"lastStepCta":1623,"gtmEvent":1627,"segmentEvent":1628,"segmentLabel":1629,"segmentWhitelistedProperties":1630},"WFjns70TQg6BhSrndeLOuA","Demo","demo","b1f081cb-6de5-424f-b2f9-5b7f56e237d3","Besoin d'une *démo de Livestorm*?","Laissez vos informations pour planifier une démonstration avec notre équipe de vente. Nous vous montrerons les fonctionnalités importantes pour vous et répondrons à vos questions.","Merci, et *à très vite* !","En attendant, vous pouvez consulter [notre démo à la demande](https://app.livestorm.co/livestorm/livestorm-vod-demonstration-de-la-solution/?utm_source=livestorm-website&utm_medium=nav) et tester Livestorm gratuitement en cliquant le bouton ci-dessous.",{"id":1624,"slot":1625,"slug":1626},"32390113","Essayer Livestorm gratuitement","https://app.livestorm.co/#/signup","event.demoRequested","Demo requested","call","firstname, lastname, email, phone, company, company_size, country",{"id":1632,"name":1633,"slug":1634,"formId":1635,"redirectUrl":1454,"firstStepTitle":1636,"firstStepText":1637,"lastStepTitle":1638,"lastStepText":1639,"lastStepCta":1487,"gtmEvent":1454,"segmentEvent":1454,"segmentLabel":1640,"segmentWhitelistedProperties":1641},"YvOyYwrFQwuYHGlaSJibBQ","User group","user-group","34f03c1e-a6db-48ac-85b9-b7bc20158b3f","*10 ans de Livestorm*","RSVP pour participer à l'événement","Merci pour votre inscription","Notre équipe examine votre demande et vous confirmera votre participation par e-mail dans les plus brefs délais.","User group form","firstname, lastname, company, job_function, email, phone",{"id":1643,"name":1644,"slug":1645,"formId":1646,"redirectUrl":1454,"firstStepTitle":1454,"firstStepText":1647,"lastStepTitle":1648,"lastStepText":1649,"lastStepCta":1487,"gtmEvent":1454,"segmentEvent":1454,"segmentLabel":1454,"segmentWhitelistedProperties":1454},"Tyv9unF3TiClSxQ9KwjbAw","VIP Calculator","calculator","5d718390-30e3-455b-a1a6-fecfb0212498","Laissez-nous vos coordonnées afin que notre équipe commerciale puisse vous contacter. 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Renseignez le formulaire qui suit, nous effectuerons la mise en relation.","Merci pour votre demande.","Nous avons partagé ces éléments avec l'agence.","Agency contact form","firstname, lastname, email, phone, company, website",{"id":1694,"name":1695,"slug":1696,"formId":1697,"redirectUrl":1454,"firstStepTitle":1698,"firstStepText":1699,"lastStepTitle":1621,"lastStepText":1622,"lastStepCta":1700,"gtmEvent":1454,"segmentEvent":1454,"segmentLabel":1701,"segmentWhitelistedProperties":1702},"BIv89PycSFaLGl3R_XhpSQ","Agency partner","agency-partner","8277adc8-35af-44a6-b964-4ad954100458","Intéressé par notre *programme de partenariat* ?","Remplissez les informations suivantes pour vous inscrire.",{"id":1624,"slot":1625,"slug":1626},"Agency partner form","firstname, lastname, company, job_function, email, phone, 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sécurisés.","sante",{"id":1952,"theme":1953,"icon":1956,"illustration":1959,"title":1962,"text":1963,"slug":1964},"23321227",{"id":1954,"color":1955},"148528829","spring-green",{"id":1957,"type":1958},"149338167","finance-2",{"alt":1960,"height":1945,"url":1961,"width":1947},"Livestorm logiciel","https://livestorm.imgix.net/1127/1688997069-finance-v2.jpg","Finance","Invitez des experts, engagez et formez votre audience sur la finance d’aujourd’hui et de demain.","finance",{"id":1966,"theme":1967,"icon":1970,"illustration":1973,"title":1976,"text":1977,"slug":1978},"163666",{"id":1968,"color":1969},"141540554","blizzard",{"id":1971,"type":1972},"149338173","screen",{"alt":1974,"height":1945,"url":1975,"width":1947},"Livestorm réunion","https://livestorm.imgix.net/1127/1688997166-technology-v2.jpg","Technologie","Engagez vos prospects, générez des centaines de leads qualifiés au travers de webinaires 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SAS",{"allCategories":2613,"allResourceTypes":2683,"componentCustomersReviewLogo":2715,"componentGlobal":2760,"componentNewsletter":2767,"componentPromotion":2775,"componentResourceType":2786,"home":2788,"hub":2790,"page":2991,"relatedBlogPosts":3030},[2614,2628,2638,2649,2665,2674],{"id":1457,"alternativeVersions":2615,"_locales":2624,"fillerTextTitle":2625,"fillerTextText":2626,"name":1458,"seoDescription":2627,"slug":1459},[2616,2618,2620,2623],{"locale":2617,"value":1459},"de",{"locale":2619,"value":1459},"en",{"locale":2621,"value":2622},"es","mercadotecnia",{"locale":1449,"value":1459},[2619,1449,2621,2617],"Comment créer une stratégie de marketing événementiel ?","Si vous travaillez au sein d’une équipe marketing, il y a de fortes chances que ces articles vous soient utiles pour organiser un événement en ligne ou un webinar pour votre entreprise.\n\nEn effet, les événements en ligne sont un excellent moyen de faire la promotion de votre entreprise et de générer des leads. Grâce aux événements virtuels et aux webinars, vous pourrez diffuser un message à votre audience simplement et à moindre coût.\n\nC'est pourquoi nous avons rédigé plusieurs guides complets pour vous aider à mettre en place votre stratégie de marketing événementiel. Vous y trouverez également de nombreuses idées et tactiques pour faire la promotion de vos événements et de vos webinars sur les réseaux sociaux ou par e-mail. Découvrez aussi tous les outils dont vous aurez besoin pour créer des événements en ligne interactifs.\n\nEt si vous vous demandez même \"qu'est-ce qu'un webinar ?\", vous trouverez aussi la réponse sur ce blog ! Ces articles répondent à toutes vos questions, même les plus simples.","Améliorez votre stratégie marketing grâce à des événements interactifs, des webinars et une stratégie d'engagement vidéo. ",{"id":2629,"alternativeVersions":2630,"_locales":2634,"fillerTextTitle":2635,"fillerTextText":2636,"name":2265,"seoDescription":2637,"slug":2266},"118558296",[2631,2633],{"locale":2619,"value":2632},"sales",{"locale":1449,"value":2266},[2619,1449],"Comment vendre des produits en ligne ?","Votre équipe commerciale est-elle prête pour une mise à niveau ? Ces articles de blog aideront les commerciaux et les chargés de compte à se familiariser avec l'utilisation de la vidéo pour les ventes et l'engagement client.\n\nDécouvrez comment utiliser les webinars et la visioconférence pour atteindre vos objectifs de vente. Ces outils vous aideront à améliorer vos démonstrations produit, vos appels commerciaux ou l’onboarding de nouveaux clients. En tant que manager, vous trouverez aussi des ressources pour organiser des réunions commerciales efficaces. \n\nConcluez des contrats en ligne efficacement et fidélisez vos clients, grâce à des webinars et réunions axés sur l'engagement. Vous verrez ainsi vos performances commerciales augmenter considérablement !","Découvrez comment mieux vendre en ligne, comment augmenter la rétention client et améliorer l'engagement de vos prospects grâce à ces ressources.",{"id":2639,"alternativeVersions":2640,"_locales":2644,"fillerTextTitle":2645,"fillerTextText":2646,"name":2647,"seoDescription":2648,"slug":2277},"118558300",[2641,2643],{"locale":2619,"value":2642},"human-resources",{"locale":1449,"value":2277},[2619,1449],"Comment gérer une équipe à distance et améliorer la communication interne en entreprise ?","Les PDG, les managers et les équipes RH doivent s’adapter et repenser leurs processus suite à l’essor du travail hybride et du télétravail. Consultez ce blog pour trouver une solution à vos défis en matière de travail hybride et adapter l’organisation RH de votre entreprise. \n\nCes ressources et ces guides complets vous aideront à créer un onboarding à distance efficace, à maintenir des liens entre les salariés et à trouver tout le matériel adapté pour vos salariés en télétravail. Vous pourrez aussi trouver des listes de ice-breakers ou de team building à réaliser à distance. \n\nEnfin, utilisez des solutions de visioconférence et d’engagement vidéo pour maintenir un lien entre vos salariés, grâce à des réunions, des workshops ou des webinars interactifs. Ces articles de blog représentent une mine d’or pour votre équipe RH qui devra s’adapter à ces nouvelles façons de travailler. ","Ressources humaines","Découvrez de nombreux conseils pour améliorer l’onboarding des employés à distance et la communication RH grâce à ces articles de blog.",{"id":2650,"alternativeVersions":2651,"_locales":2660,"fillerTextTitle":2661,"fillerTextText":2662,"name":2663,"seoDescription":2664,"slug":2659},"120138866",[2652,2654,2656,2658],{"locale":2617,"value":2653},"fernbestimmung",{"locale":2619,"value":2655},"remote-communication",{"locale":2621,"value":2657},"comunicacion-remota",{"locale":1449,"value":2659},"travail-hybride",[2619,1449,2621,2617],"Comment s'adapter au travail hybride ?","Notre façon de travailler a évolué ces dernières années avec l’essor du télétravail et du travail hybride. En revanche, ces changements sont sources de nouveaux défis et il est nécessaire de ré-inventer notre manière de travailler. \n\nPour vous aider, découvrez dans ces articles comment utiliser l’engagement vidéo et la visioconférence pour communiquer en interne et en externe, avec vos collègues, vos partenaires ou vos clients.\n\nDans ces articles, vous découvrirez notamment les bases de la visioconférence et comment l’utiliser dans votre stratégie de communication à distance ou pour le travail en hybride. Qu'il s'agisse d'enregistrer un webinar ou d’organiser une réunion d’entreprise interactive, vous aurez accès à toutes les ressources pour adapter votre entreprise à ces changements avec succès.","Travail hybride","Améliorez la communication à distance et le travail hybride au sein de votre entreprise grâce à ces guides et ressources sur la vidéoconférence.",{"id":2666,"alternativeVersions":2667,"_locales":2670,"fillerTextTitle":2671,"fillerTextText":2672,"name":1948,"seoDescription":2673,"slug":1950},"RFXn9yncRnG5zOdpmDcdtw",[2668,2669],{"locale":2619,"value":1942},{"locale":1449,"value":1950},[2619,1449],"Comment créer des événements en ligne à fort impact dans le domaine de la santé","Explorez notre blog de contenu complet de webinaires sur les soins de santé, qui présente une multitude de discussions perspicaces et de panels d'experts provenant de leaders de l'industrie dans divers secteurs des soins de santé. Plongez dans un large éventail de sujets qui couvrent les dernières tendances, innovations et défis auxquels le secteur de la santé est confronté aujourd'hui. Vous découvrirez des ressources précieuses, notamment des articles approfondis, des résultats de recherche et des conseils pratiques soigneusement sélectionnés pour améliorer votre compréhension et vous tenir informé de l'évolution du paysage des soins de santé. Notre blog propose également des études de cas et des exemples concrets qui illustrent l'impact de ces tendances sur les soins aux patients et les résultats en matière de santé. Rejoignez-nous pour approfondir vos connaissances, vous engager dans un contenu qui suscite la réflexion et rester à la pointe dans ce domaine critique - en vous donnant les moyens de prendre des décisions éclairées dans votre parcours professionnel !","Explorez notre blog sur les webinaires consacrés à la santé. Vous y trouverez des discussions intéressantes, des panels d'experts et des ressources précieuses qui vous permettront de mieux comprendre les dernières tendances et innovations dans le secteur de la santé.",{"id":2675,"alternativeVersions":2676,"_locales":2679,"fillerTextTitle":2680,"fillerTextText":2681,"name":1962,"seoDescription":2682,"slug":1964},"dsz4ZxDvSQacP_7z_rsDsA",[2677,2678],{"locale":2619,"value":1964},{"locale":1449,"value":1964},[2619,1449],"Comment créer des événements financiers en ligne à fort impact","Guide essentiel des événements financiers en ligne : Trucs et astuces\n\nDécouvrez les dernières tendances en matière de finance grâce à des événements en ligne attrayants. Que vous cherchiez à améliorer vos compétences en matière d'investissement ou à vous familiariser avec les finances personnelles, ces rencontres virtuelles offrent de précieuses informations de la part d'experts du secteur. Participez à des webinaires, à des conférences virtuelles et à des ateliers interactifs pour enrichir vos connaissances financières. Restez informé sur les sujets clés, créez des réseaux avec des personnes partageant les mêmes idées et améliorez vos connaissances financières depuis le confort de votre domicile. Ne manquez pas l'occasion d'obtenir des conseils d'experts et d'entrer en contact avec la communauté financière par le biais d'événements en ligne !","Explorez notre blog sur les webinaires financiers pour obtenir des informations précieuses sur les dernières tendances, les stratégies et les conseils pour gérer efficacement vos événements financiers en ligne. 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Livestorm 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: ","À propos de l'auteur","Nos contributeurs",[2796,2805,2814],{"id":2797,"avatar":2798,"name":2802,"jobTitle":2803,"slug":2804},"43916",{"id":2799,"alt":1487,"height":2800,"url":2801,"width":2800},"46670914",2624,"https://livestorm.imgix.net/1127/1653052384-gillesbertaux-co-founder-and-ceo-edited.png","Gilles Bertaux","CEO et co-fondateur","gilles-bertaux",{"id":2806,"avatar":2807,"name":2811,"jobTitle":2812,"slug":2813},"202545",{"id":2808,"alt":1487,"height":2809,"url":2810,"width":2809},"46385971",720,"https://livestorm.imgix.net/1127/1650542432-pp-thibaut-davoult_720.jpeg","Thibaut Davoult","Head of Growth","thibaut-davoult",{"id":1461,"avatar":2815,"name":1466,"jobTitle":1465,"slug":1468},{"id":1463,"alt":1487,"height":1748,"url":1464,"width":1748},"Le blog de Livestorm réunit des conseils et astuces pour créer des réunions et webinars performants. Améliorez vos événements grâce à de l'engagement vidéo.",{"id":2818,"alt":2819,"height":2820,"url":2821,"width":2822},"41871987","Icon Recherche",570,"https://livestorm.imgix.net/1127/1644934630-empty-state.png",490,"Désolé, nous n'avons pas trouvé de résultats pour","Veuillez réessayer avec d'autres termes de recherche.",[2826,2841,2856,2869],{"id":2827,"_firstPublishedAt":2828,"_updatedAt":2829,"blogPostCategory":2830,"coverImage":1487,"coverWithImgix":2832,"date":2837,"slug":2838,"subtitle":2839,"title":2840},"156222739","2023-07-31T14:49:16+02:00","2025-11-27T10:56:36+01:00",[2831],{"id":2650,"name":2663,"slug":2659},{"id":2833,"alt":1487,"height":2834,"url":2835,"width":2836},"49156357",862,"https://livestorm.imgix.net/1127/1675974636-how-to-host-a-successful-webinar.jpg",1280,"2025-11-25","icebreaker","L'icebreaker est un excellent outil pour démarrer un événement virtuel et ainsi encourager les échanges et la cohésion entre les participants. ","Icebreaker : 30 jeux brise-glace pour vos événements virtuels",{"id":2842,"_firstPublishedAt":2843,"_updatedAt":2844,"blogPostCategory":2845,"coverImage":1487,"coverWithImgix":2847,"date":2852,"slug":2853,"subtitle":2854,"title":2855},"144235381","2022-12-19T17:50:45+01:00","2025-11-27T10:57:49+01:00",[2846],{"id":2650,"name":2663,"slug":2659},{"id":2848,"alt":2849,"height":2850,"url":2851,"width":2836},"46633534","Réunion d'équipe",853,"https://livestorm.imgix.net/1127/1652819488-panel-discussion-moderation.jpg","2025-11-20","animer-reunion-travail","Animez vos réunions de travail avec succès en suivant ces 15 règles.","15 règles pour organiser et animer une réunion de travail",{"id":2857,"_firstPublishedAt":2858,"_updatedAt":2859,"blogPostCategory":2860,"coverImage":1487,"coverWithImgix":2862,"date":2865,"slug":2866,"subtitle":2867,"title":2868},"RAz8hVGqSAyPnJfaY2MXXw","2024-07-26T16:44:57+02:00","2026-03-17T14:17:51+01:00",[2861],{"id":1457,"name":1458,"slug":1459},{"id":2863,"alt":1487,"height":1766,"url":2864,"width":1777},"14595265","https://livestorm.imgix.net/1127/1619629379-saascast-ep-2-growth-talk-feat-segment.jpg","2024-07-31","icp-marketing","Découvrez comment définir un ICP marketing efficace et intégrer cette stratégie dans votre ABM pour augmenter vos conversions.","ICP Marketing : définition, stratégie à mettre en place",{"id":2870,"_firstPublishedAt":2871,"_updatedAt":2872,"blogPostCategory":2873,"coverImage":1487,"coverWithImgix":2875,"date":2878,"slug":2879,"subtitle":2880,"title":2881},"YuFmjIGwQHmRnri6I2cMBg","2024-06-07T10:29:30+02:00","2026-01-05T11:51:29+01:00",[2874],{"id":1457,"name":1458,"slug":1459},{"id":2876,"alt":1487,"height":2850,"url":2877,"width":2836},"49356876","https://livestorm.imgix.net/1127/1679341393-7-best-meeting-management-software-for-super-efficient-workflows.jpg","2025-01-21","logiciel-generation-leads","Découvrez comment un logiciel de génération de leads automatise et optimise l’identification des prospects pour augmenter le chiffre d’affaires","Meilleurs logiciels de génération de leads [2026]","Articles à la une","Choix de la rédaction",[2885,2899,2912,2925],{"id":2886,"_firstPublishedAt":2887,"_updatedAt":2888,"blogPostCategory":2889,"coverImage":1487,"coverWithImgix":2891,"date":2837,"slug":2896,"subtitle":2897,"title":2898},"A34lRXCwSi6k24Ii50pg_Q","2024-06-07T10:29:29+02:00","2025-12-16T15:55:14+01:00",[2890],{"id":1457,"name":1458,"slug":1459},{"id":2892,"alt":1487,"height":2893,"url":2894,"width":2895},"cfSYZjwQRbmKn812KEj66g",627,"https://livestorm.imgix.net/1127/1716041453-lead-generation-tools.jpg",1200,"lead-generation","Le lead generation consiste à attirer les visiteurs pour les convertir en prospects qualifiés. Techniques et bonnes pratiques, suivez le guide.","Lead Generation : Définition et comment la réussir [exemples]",{"id":2900,"_firstPublishedAt":2901,"_updatedAt":2902,"blogPostCategory":2903,"coverImage":1487,"coverWithImgix":2905,"date":2908,"slug":2909,"subtitle":2910,"title":2911},"UP04OEP9Rb6NmgtslbOIrw","2024-06-19T08:30:39+02:00","2026-03-17T14:14:48+01:00",[2904],{"id":1457,"name":1458,"slug":1459},{"id":2906,"alt":1487,"height":2893,"url":2907,"width":2895},"Zd68IdmkQRSo7lnLret-ew","https://livestorm.imgix.net/1127/1702599355-internal-communication-strategy.jpg","2024-06-28","account-based-marketing","Découvrez comment optimiser les conversions et fidéliser les grands comptes B2B avec une stratégie account based marketing qui mise sur l’ultra personnalisation.","Account Based Marketing (ABM) : définition et mise en place",{"id":2913,"_firstPublishedAt":2914,"_updatedAt":2915,"blogPostCategory":2916,"coverImage":1487,"coverWithImgix":2918,"date":2921,"slug":2922,"subtitle":2923,"title":2924},"NnX3Y0QqRzOt7zZPYBmLPQ","2024-09-27T16:00:15+02:00","2025-12-19T11:27:12+01:00",[2917],{"id":1457,"name":1458,"slug":1459},{"id":2919,"alt":1487,"height":2893,"url":2920,"width":2895},"BZGM4OyvRGqspcTqjHVabQ","https://livestorm.imgix.net/1127/1724536402-what-is-account-based-marketing.jpg","2025-12-10","inbound-marketing-outbound-marketing","Découvrez les nuances de l'inbound marketing et de l'outbound marketing pour améliorer vos stratégies de lead generation. Choisissez la bonne approche et boostez vos ventes ainsi que votre visibilité en ligne.","Inbound vs Outbound Marketing : Quelles différences ?",{"id":2926,"_firstPublishedAt":2927,"_updatedAt":2928,"blogPostCategory":2929,"coverImage":1487,"coverWithImgix":2931,"date":2921,"slug":2934,"subtitle":2935,"title":2936},"159536259","2023-08-11T14:40:51+02:00","2025-12-10T16:28:32+01:00",[2930],{"id":2639,"name":2647,"slug":2277},{"id":2932,"alt":1487,"height":1766,"url":2933,"width":1777},"54134276","https://livestorm.imgix.net/1127/1691162331-pexels-fauxels-3184339.jpg","outils-communication-en-interne","Vous recherchez à améliorer votre communication interne ? 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