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landing page","Qu’est-ce que la landing page d’un webinar ?","La landing page d’un webinar est une page web qui permet de faire la promotion du webinar et aux visiteurs de s’inscrire à l’aide d’un formulaire.",[],[],{"id":1500},"8254575","Landing page d'un webinar",false,[1504,1508,1518,1521],{"id":1505,"__typename":1506,"text":1507},"68439507","TextRecord","## Qu’est-ce que la landing page d’un webinar ?\n\nLa landing page d’un [webinar](https://livestorm.co/webinar-software) est une page web conçue spécialement pour s’inscrire au webinar. Les landing pages existent séparément des autres pages d’un site web. Elles sont le point d’atterrissage (d’où leur appelation “landing”) pour les visiteurs qui ont cliqué sur un lien promotionnel depuis une campagnemarketing, une  publicité ou un post sur les réseaux sociaux.\n",{"__typename":1509,"id":1510,"image":1511,"imagePosition":1493,"content":1517},"ImageWithTextRecord","68439508",{"id":1512,"alt":1513,"height":1514,"url":1515,"width":1516},"3680989",null,1864,"https://www.datocms-assets.com/1127/1603994933-multi-language-support.jpg",2880,"Les landing pages contiennent moins d’information qu’une page web classique. Elles mettent en avant les bénéfices liés au fait d’assister à un événement mais sans rentrer dans le détail sur la marque ou l’entreprise qui organise le webinar. Et cela pour que les visiteurs ne se désintéressent pas ou ne se sentent pas découragés par un excès d’information. Certaines landing pages ne permettent pas de naviguer sur le site web qui les hébergent, gardant ainsi une structure la plus simple possible pour garantir que les visiteurs ne la quitteront pas.\n",{"id":1519,"__typename":1506,"text":1520},"68439509","## Pourquoi utiliser une landing page ? \n\nIl y a deux raisons principales pour lesquelles utiliser une landing page de webinar :\n\n1. Améliorer le taux de conversion \n2. Suivre les visiteurs\n\n\n### Améliorer le taux de conversion\n\nLes landing pages aident à [convertir les visiteurs de la page en leads](https://livestorm.co/teams/marketing) que l’équipe marketing peut travailler par la suite. Il est possible d’accéder à des informationssur les leads qui ont converti, par exemple à quelle annonce ils ont réagi et à quelle heure ils ont convertis.\n\n\n### Suivre les visiteurs\n\nLes landing pages connectés à des plateformes publicitaires permettent de suivre les visiteurs et leurs conversions. Ce tracking aide les équipes marketing à en apprendre plus sur leurs audiences et à améliorer leur stratégie.\n\n\n## Quels sont les éléments clés d’une landing page ?\n\nLes [éléments clés](https://livestorm.co/blog/webinar-landing-pages) d’une landing page aident à cibler les visiteurs, les poussent à convertiret permettent de collecter des informations cruciales .\n\n\nVoici quelques éléments clés d’une landing page :\n\n* Titre\n* Témoignage\n* CTA\n* Formulaire d’inscription\n \n\n\n### Titre\n\nLes landing pages de qualité se concentrent sur un seul sujet Le  titre doit être choisi soigneusement. C’est essentiel pour le SEO mais aussi pour capter l’attention des visiteurs.\n\n\n### Témoignage\n\nLes témoignages de qualité peuvent convaincre les visiteurs à convertir. Quand les visiteurs voient qu’il y a des marques et des affiliés auxquels ils font confiance qui donnent un bon avis sur un produit ou service, ils seront plus enclins à le consommer.\n\n\n### Call to action (CTA)\n\nLes CTA poussent les visiteurs à convertir. Les CTA peuvent être ded boutons, des images, des liens ou du texte. Ils dirigent le visiteur vers l’action à accomplir avec des messages du type “acheter maintenant” ou “s’inscrire”.\n\n\n### Formulaire d'inscription \n\nEn utilisant ces formulaires, les équipes marketing peuvent mieux connaître leur audience cible et modifier leurs campagnes pour mieux les capter. De plus, les équipes commerciales peuvent contacter ces prospects après le webinar pour leur présenter vos produits et vos services. 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Nous vous montrerons les fonctionnalités importantes pour vous et répondrons à vos questions.","Merci, et *à très vite* !","En attendant, vous pouvez consulter [notre démo à la demande](https://app.livestorm.co/livestorm/livestorm-vod-demonstration-de-la-solution/?utm_source=livestorm-website&utm_medium=nav) et tester Livestorm gratuitement en cliquant le bouton ci-dessous.",{"id":1560,"slot":1561,"slug":1562},"32390113","Essayer Livestorm gratuitement","https://app.livestorm.co/#/signup","event.demoRequested","Demo requested","call","firstname, lastname, email, phone, company, company_size, country",{"id":1568,"name":1569,"slug":1570,"formId":1571,"redirectUrl":1493,"firstStepTitle":1572,"firstStepText":1573,"lastStepTitle":1574,"lastStepText":1575,"lastStepCta":1513,"gtmEvent":1493,"segmentEvent":1493,"segmentLabel":1576,"segmentWhitelistedProperties":1577},"YvOyYwrFQwuYHGlaSJibBQ","User group","user-group","34f03c1e-a6db-48ac-85b9-b7bc20158b3f","*10 ans de Livestorm*","RSVP pour participer à l'événement","Merci pour votre inscription","Notre équipe examine votre demande et vous confirmera votre participation par e-mail dans les plus brefs délais.","User group form","firstname, lastname, company, job_function, email, phone",{"id":1579,"name":1580,"slug":1581,"formId":1582,"redirectUrl":1493,"firstStepTitle":1493,"firstStepText":1583,"lastStepTitle":1584,"lastStepText":1585,"lastStepCta":1513,"gtmEvent":1493,"segmentEvent":1493,"segmentLabel":1493,"segmentWhitelistedProperties":1493},"Tyv9unF3TiClSxQ9KwjbAw","VIP Calculator","calculator","5d718390-30e3-455b-a1a6-fecfb0212498","Laissez-nous vos coordonnées afin que notre équipe commerciale puisse vous contacter. 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