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Partner Program - Leading badge",785,"https://livestorm.imgix.net/1127/1772525201-leading_orange-edited.png",750,"%{network} - Open in a new window","© %{year} Livestorm Inc.",{"allArticles":2489,"allCategories":3842,"componentGetStarted":3853,"componentGlobal":3860,"componentPromotion":3865,"home":3878,"page":3880},[2490,2581,2667,2741,2818,2895,2984,3057,3153,3225,3280,3353,3402,3469,3514,3563,3624,3672,3724,3796],{"__typename":2491,"id":2492,"alternativeVersions":2493,"trackName":1476,"trackNameFallback":2500,"trackingBreadcrumbTitle":1476,"slug":2495,"seoTitle":2501,"seoDescription":2502,"structuredData":2503,"category":2531,"heroTitle":2500,"heroText":2533,"promote":1652,"content":2534,"sidebarRelatedArticles":2566},"VideoGlossaryArticleRecord","Qmqv3H11QvKVJ0ebvWbhrA",[2494,2497],{"value":2495,"locale":2496},"video-transcription","en",{"value":2498,"locale":2499},"transcription-video","fr","Video Transcription","What is video transcription?","Learn about video transcription, including benefits like accessibility and SEO, top methods to transcribe videos, and how to convert video to text efficiently.",[2504,2519],{"id":2505,"contentData":2506},"ICawxb0dRwaL8OfR-Wf3pw",{"@context":2507,"@type":2508,"mainEntity":2509},"https://schema.org","FAQPage",[2510,2515],{"@type":2511,"name":2501,"acceptedAnswer":2512},"Question",{"@type":2513,"text":2514},"Answer","Video transcription is the process of turning an audio or video recording into written text. This process essentially converts spoken words into a script that anyone can reference or share.",{"@type":2511,"name":2516,"acceptedAnswer":2517},"What are the best video transcription methods?",{"@type":2513,"text":2518},"Manual transcription involves listening to the video and typing out the speakers’ words. This method can be time-consuming, but it tends to be more accurate. Automated transcription involves using AI-powered tools to transcribe videos with the help of speech recognition technology. This option tends to be much faster, and it can also be more cost-effective. However, it may not always be 100% accurate.",{"id":2520,"contentData":2521},"HQrPOHPPQ6ymvO88BDBTvg",{"@context":2522,"@type":2523,"name":2524,"description":2525,"thumbnailUrl":2526,"uploadDate":2527,"duration":2528,"embedUrl":2529,"interactionCount":2530},"http://schema.org","VideoObject","Livestorm: The all-in-one video communication platform","Livestorm enables powerful, yet pain-free video communication at scale. Our end-to-end solution enables organizations to create professional video communication that can easily be managed in one place.  Livestorm is a browser-based platform that doesn't require a download, or setup. You can use Livestorm for on-demand, live, or pre-recorded meetings or events. Livestorm supports all the workflows around video communication; including landing pages, registration, email follow-ups, and sharing video recordings.  Powerful end-to-end analytics helps you track and measure audience engagement. Our seamless integration with tools like Pipedrive and Intercom helps you manage all your insights in one place.","https://i.ytimg.com/vi/lT8r7SK3geU/default.jpg","2021-03-22T16:36:35Z","PT47S","https://www.youtube.com/embed/lT8r7SK3geU","324546",{"id":2532},"QQb3O7D3R36QQo243MiZSw","Video transcription is the process of turning an audio or video recording into written text.",[2535,2539,2548,2551,2559,2562],{"id":2536,"__typename":2537,"text":2538},"JKEH0Zv4TTO3kr0Lm7_vPA","TextRecord","## What is video transcription?\n\nVideo transcription is the process of turning an audio or video recording into written text. This process essentially converts spoken words into a script that anyone can reference or share.\n\n\n## Why should you create video transcriptions?\n\nWhen you transcribe videos, you improve the experience for viewers. Improving accessibility is one of the most important reasons for transcription. When you provide a written version of the video, you make it easier for viewers with hearing impairments to access the content.\n\nYou can translate video transcriptions into other languages, making your content more accessible to a wider audience. This is a great way to include multilingual support in your video marketing.\n\nNo matter what language they speak, some viewers retain information better when they read it rather than hear it. Having a transcript can help them better understand the content.",{"id":2540,"__typename":2541,"image":2542},"NGmCnV_IRO6occqIingxpw","ImageRecord",{"id":2543,"alt":2544,"height":2545,"url":2546,"width":2547},"49614246","Transcription",1671,"https://livestorm.imgix.net/1127/1683109618-transcription.png",2025,{"id":2549,"__typename":2537,"text":2550},"QiheLUd3QR6KzjnAzgc_1w","Transcription can also benefit your business. Publishing a transcript on your website can improve search engine rankings. Incorporating search engine optimization (SEO) also makes it easier for people to find and engage with your videos.\n\nText-based content tends to be easier to search. Transcripts help you find keywords and reference takeaways faster.\n\nAre you looking for quick ways to market or promote videos? Transcripts also make it easier to repurpose specific parts of your video on social media or in website content.\n\n\n## What are the best video transcription methods?\n\nTo transcribe videos, most [marketers and event planners](https://livestorm.co/blog/event-marketing-strategies) use manual transcription, automated transcription, or a combination of the two.\n\nManual transcription involves listening to the video and typing out the speakers’ words. This method can be time-consuming, but it tends to be more accurate.\n\nAutomated transcription involves using AI-powered tools to transcribe videos with the help of speech recognition technology. This option tends to be much faster, and it can also be more cost-effective. However, it may not always be 100% accurate.\n\nHybrid transcription combines manual and automated transcription to balance accuracy, cost, and time. It usually includes AI transcription and manual review.",{"id":2552,"__typename":2541,"image":2553},"KRUqGN0LQJq26W4xfO1Xag",{"id":2554,"alt":2555,"height":2556,"url":2557,"width":2558},"48966829","A remote team using Livestorm’s transcription app to generate meeting summaries",762,"https://livestorm.imgix.net/1127/1673447023-livestorm-transcript.png",1053,{"id":2560,"__typename":2537,"text":2561},"Tu2dNHT3S8ykyMbnNQFHJQ","## How to make a transcript of a video or recording\n\nYou can transcribe videos and [event recordings](https://livestorm.co/blog/record-webinar) efficiently with the right tools and workflow. Use these steps as a guide:\n\n1. **Choose the right tool:** Select a transcription tool that best fits your needs and budget. If you host events via Livestorm, use Transcript to transcribe in real time.\n2. **Clean up the audio:** For maximum accuracy, make sure the audio quality is clear and free from background noise. The easiest option is to minimize noise while recording, which you can do by [using Krisp with Livestorm](https://livestorm.co/integrations/krisp).\n3. **Edit and proofread:** After using AI tools to create the initial transcription, review for mistakes, missing information, and speaker names. Make any necessary edits.\n4. **Include timestamps:** Add timestamps at regular intervals in the transcript, such as when the subject changes. That makes it easier for viewers to follow along.\n5. **Add formatting:** Make the transcript easier to read by adding headings, bullet points, and spacing.\n6. **Publish the transcript:** After completing a final review, publish the transcript so viewers can follow along. Transcript allows downloads so you can easily repurpose video transcripts on your website and marketing channels.\n7. **Transcribe into other languages:** To make the content more accessible to a wider audience, repeat the process for other languages popular with your audience.",{"id":2563,"__typename":2564,"youtubeLink":2565},"aBn6d4FMRO-MDc57-5SiSw","ContentYoutubeVideoRecord","https://www.youtube.com/embed/lT8r7SK3geU?si=9EGfMvT-eD2aJIcT",[2567,2572,2577],{"__typename":2568,"id":2569,"slug":2570,"title":2571},"BlogPostRecord","142926121","record-webinar","How to Record a Webinar: Guide for Hosts and Attendees",{"__typename":2573,"id":2574,"slug":2575,"title":2576},"PillarPageRecord","115289844","what-is-video-conferencing","What Is Video Conferencing? 25 Best Tools (+ Setup Tips)",{"__typename":2568,"id":2578,"slug":2579,"title":2580},"143711107","event-marketing-tools","11 Virtual Event Marketing Software Tools to Rock Your Event",{"__typename":2491,"id":2582,"alternativeVersions":2583,"trackName":1476,"trackNameFallback":2588,"trackingBreadcrumbTitle":1476,"slug":2585,"seoTitle":2589,"seoDescription":2590,"structuredData":2591,"category":2613,"heroTitle":2588,"heroText":2615,"promote":1652,"content":2616,"sidebarRelatedArticles":2650},"TBUaz5SoQRSNeDGuT70WRA",[2584,2586],{"value":2585,"locale":2496},"corporate-video",{"value":2587,"locale":2499},"video-entreprise","Corporate Video","What is a corporate video?","Learn about corporate video, including what it means, why you should use it, what to include, and how to promote a corporate video.",[2592,2600,2610],{"id":2593,"contentData":2594},"PlWZLe7aQZmT-BOWytBFRw",{"@context":2595,"@type":2508,"mainEntity":2596},"http://schema.org/",[2597],{"@type":2511,"name":2589,"acceptedAnswer":2598},{"@type":2513,"text":2599},"A corporate video is a promotional video that introduces a company's products, services, and brand, often for marketing purposes. ",{"id":2601,"contentData":2602},"L2_BPjSyRI6ZdhqvzCellQ",{"@context":2522,"@type":2523,"name":2603,"description":2604,"thumbnailUrl":2605,"uploadDate":2606,"duration":2607,"embedUrl":2608,"interactionCount":2609},"6 Must-Haves for Video Conferencing","Video conferencing has become the new normal and having the right setup has never been more important.   In this video, you'll discover 6 must-haves for video conferencing so that you can look and sound your very best.  ⏱️ Timestamps:  00:00 - Intro 01:07 - Video Conferencing Software 01:54 - Internet Speed & Stability 02:45 - Microphone & Webcam 03:28 - Lighting 04:10 - Positioning 04:44 - Background  🤓 Useful Links Try Livestorm for free: https://bit.ly/3OqBRiP Check your Internet speed: https://bit.ly/3zNsiq5 Mic and webcam recommendations: https://bit.ly/3N8xbNm Download 100+ free virtual backgrounds: https://bit.ly/3Na6NTs  ❤️ Like this video? Subscribe to our channel: https://bit.ly/3xlYcZ1 ----------  Livestorm is the browser-based, end-to-end Video Engagement Platform that facilitates easy collaboration while capturing actionable insights.   You can use Livestorm for on-demand, live, or pre-recorded events. Our platform supports all the workflows around a video engagement; including landing pages, registration, email follow-ups, sharing video recordings, and more.  Powerful end-to-end analytics helps you track and measure audience engagement. Our seamless integration with tools like Pipedrive and Intercom help you manage all of your insights in one place.  Learn more at livestorm.co  👉 Follow us:   LinkedIn ► https://www.linkedin.com/company/live... Twitter ► https://twitter.com/livestormapp/ Facebook ► https://www.facebook.com/livestormapp/","https://i.ytimg.com/vi/n_ZTVBPlgFc/default.jpg","2022-06-21T11:58:14Z","PT5M53S","https://www.youtube.com/embed/n_ZTVBPlgFc","467",{"id":2611,"contentData":2612},"S6ncAmPyRmmkgmQrjY79xQ",{"@context":2522,"@type":2523,"name":2524,"description":2525,"thumbnailUrl":2526,"uploadDate":2527,"duration":2528,"embedUrl":2529,"interactionCount":2530},{"id":2614},"Oapasu3hRNS-rvAH2SFabg","A corporate video is a promotional video that introduces a company's products, services, and brand, often for marketing purposes.",[2617,2620,2628,2631,2633,2636,2644,2647],{"id":2618,"__typename":2537,"text":2619},"ar8aa7Y1TISa3a3DDjnzxA","## What is a corporate video?\n\nA corporate video is a promotional video that introduces a company's products, services, and brand, often for [marketing purposes](https://livestorm.co/resources/guides/video-marketing). \n\nMarketers can distribute corporate videos via channels like the company's website, social media accounts, and live or virtual events.",{"id":2621,"__typename":2541,"image":2622},"YYjd8j_USIydBHvDY0k9fQ",{"id":2623,"alt":2624,"height":2625,"url":2626,"width":2627},"48266737","corporate video",774,"https://livestorm.imgix.net/1127/1663096461-ot8-02.png",1086,{"id":2629,"__typename":2537,"text":2630},"ex5KFpbvSFq7_udS2mRMKg","## Types of corporate videos\n\nAs a marketer, you can take advantage of several different video formats. The best option depends on your target audience and marketing goals. Some popular formats include:\n\n\n\n* **Brand videos** focus on the company's brand identity, values, and mission. They're ideal for introducing your business to potential customers and creating a memorable connection with prospects.\n* **Product or service videos** highlight a specific product or service your company offers. [Product demo videos](https://livestorm.co/blog/product-demo-video) showcase features and benefits as well as how the product or service solves a problem for the target audience.\n* **Testimonial videos** feature satisfied customers sharing their positive experiences with your company's products or services. They're helpful for building trust and credibility among prospects and customers.\n* **Recruitment videos** showcase the company’s culture, values, and work environment as a way to attract potential employees. They help build strong employer brands and support the hiring process, especially during [virtual recruiting events](https://livestorm.co/blog/virtual-recruiting-events).\n* **Explainer videos** educate viewers about a product, service, or process. They often include animation and use simple language to make complex concepts easier to understand.\n\n\n",{"id":2632,"__typename":2564,"youtubeLink":2565},"NKQgRK2iT7e8ZO6xb6PV9w",{"id":2634,"__typename":2537,"text":2635},"UqpbS6_aQwSLNEj1GOib5Q","## What should you include in a company video?\n\nTo create a successful corporate video, factor in these elements:\n\n\n\n* **Clear message**: Share a clear, concise message that aligns with your company's goals and vision and make sure it resonates with your target audience\n* **Professional quality**: Since this video format represents your company, it should feature the best production, visuals, and sound. By prioritizing quality, you can leave a good impression on viewers and reflect positively on your brand.\n* **Engaging storytelling**: People connect with stories not business. Leverage storytelling techniques and makeyour business more engaging and relatable\n* **Call to action**: It’s essential! A clear call to action prompts viewers to take the next step toward a conversion. It encourage viewers to visit your company's website, explore your products and services, or contact your team for more information.\n* **Musical soundtrack**: Music can make your video more impactful. Choose a soundtrack that complements the emotions you want the video to evoke.\n* **Subtitles**: Add subtitles or captions to a corporate video makes it more accessible. It helps get the message across to viewers with hearing disability, and those watching without sound.\n* **Length**: As a general rule, corporate videos should be concise and to the point. The ideal length is two to three minutes. It should also be easy to share on multiple platforms for maximum reach.",{"id":2637,"__typename":2541,"image":2638},"FdzliBWEQaC01cSGePPUXQ",{"id":2639,"alt":2640,"height":2641,"url":2642,"width":2643},"48266791","company video",344,"https://livestorm.imgix.net/1127/1663097559-ot8_header.jpg",612,{"id":2645,"__typename":2537,"text":2646},"fyHNsDwEQ3OwM6CrR7X9eg","## How to promote corporate videos\n\nAfter producing a company video, take steps to ensure your target audience watches it. Publish your video content across channels where your ideal viewers spend time.\n\nFor example, you can share corporate videos on social media or in paid ads. You can publish them to [video hosting](https://livestorm.co/blog/video-hosting) platforms like YouTube, where your target audience can discover them organically.\n\nYou can also feature corporate videos in internal communications or external webinars. With Livestorm, you can share short videos to enhance your presentation while livestreaming.",{"id":2648,"__typename":2564,"youtubeLink":2649},"EHXEo4ADRRmbmiyr-T4R-Q","https://www.youtube.com/embed/n_ZTVBPlgFc?si=33vfaahb9DMuzQUh",[2651,2655,2659,2663],{"__typename":2573,"id":2652,"slug":2653,"title":2654},"aeiOoWoHRpKx-pqxGj_MTg","video-marketing","What Is B2B Video Marketing? Full Guide (+ Strategy & Examples)",{"__typename":2568,"id":2656,"slug":2657,"title":2658},"52294468","product-demo-video","How to Make a Product Demo Video That Converts (+ Examples)",{"__typename":2568,"id":2660,"slug":2661,"title":2662},"113756690","virtual-recruiting-events","Complete Guide to Hosting Successful Virtual Recruiting Events",{"__typename":2568,"id":2664,"slug":2665,"title":2666},"ebSkF9xESmOXJ9BvmpI6pA","video-hosting","12 Best Video Hosting Sites for Business (Free + Paid)",{"__typename":2491,"id":2668,"alternativeVersions":2669,"trackName":1476,"trackNameFallback":2674,"trackingBreadcrumbTitle":1476,"slug":2671,"seoTitle":2675,"seoDescription":2676,"structuredData":2677,"category":2703,"heroTitle":2674,"heroText":2704,"promote":1652,"content":2705,"sidebarRelatedArticles":2735},"BoeWuLaPS6WmsWb8HNLXSA",[2670,2672],{"value":2671,"locale":2496},"explainer-video",{"value":2673,"locale":2499},"video-explicative","Explainer Video","What is an explainer video?","Learn about the benefits of explainer videos, a popular marketing tool for engaging and educating viewers by showcasing products and services.",[2678,2693],{"id":2679,"contentData":2680},"InThmFB7TN2SK9gsA7kSHA",{"@context":2507,"@type":2508,"mainEntity":2681},[2682,2685,2689],{"@type":2511,"name":2675,"acceptedAnswer":2683},{"@type":2513,"text":2684},"An explainer video is a short marketing video that features a brief explanation of a product or service. Your company may use them to introduce new products and services, showcase key features, or explain proprietary technology.",{"@type":2511,"name":2686,"acceptedAnswer":2687},"Why are explainer videos so effective for B2B?",{"@type":2513,"text":2688},"These videos can be particularly effective for explaining advanced technology or complex products and services to potential clients. They create an engaging and immersive environment where you can demonstrate how your offerings solve business problems.",{"@type":2511,"name":2690,"acceptedAnswer":2691},"How long should an explainer video last?",{"@type":2513,"text":2692},"The ideal length for an explainer video is 60 to 90 seconds. This timeframe lets you share your message clearly and concisely while still holding the viewer's attention.",{"id":2694,"contentData":2695},"XMLhsE33Qe6XYLVegwr_zg",{"@context":2522,"@type":2523,"name":2696,"description":2697,"thumbnailUrl":2698,"uploadDate":2699,"duration":2700,"embedUrl":2701,"interactionCount":2702},"5 Icebreaker Ideas for Your Virtual Meetings","Virtual icebreakers are the go-to for warming up distributed teams before a meeting, making them feel comfortable and more connected. Check out this video to learn 5 icebreaker games that require little to no preparation!    ⏱️ Timestamps:  00:00 - Intro 01:08 - Guess who 01:55 - Trivia quiz 02:16 - Two truths and a lie 02:49 -  Question of the week 03:25 - Background charades  🧊 Looking for more icebreaker ideas? Download our ebook for free and discover 50 icebreaker questions, games, and activities designed to get the conversation going and build team spirit: https://bityl.co/C3eT  ----------  Livestorm is the browser-based, end-to-end Video Engagement Platform that facilitates easy collaboration while capturing actionable insights.   You can use Livestorm for on-demand, live, or pre-recorded events. Our platform supports all the workflows around a video engagement; including landing pages, registration, email follow-ups, sharing video recordings, and more.  Powerful end-to-end analytics helps you track and measure audience engagement. Our seamless integration with tools like Pipedrive and Intercom help you manage all of your insights in one place.  Learn more at livestorm.co  👉 Follow us:   LinkedIn ► https://www.linkedin.com/company/live... Twitter ► https://twitter.com/livestormapp/ Facebook ► https://www.facebook.com/livestormapp/","https://i.ytimg.com/vi/bZ__8ehDNbI/default.jpg","2022-01-31T13:20:05Z","PT4M40S","https://www.youtube.com/embed/bZ__8ehDNbI","31164",{"id":2614},"An explainer video is a short marketing video that features a brief explanation of a product or service.",[2706,2709,2715,2718,2721,2724,2732],{"id":2707,"__typename":2537,"text":2708},"PO60d5RmQ9-r_i7Ex7af9Q","## What is an explainer video?\n\nAn explainer video is a short [marketing video](https://livestorm.co/resources/guides/video-marketing) that features a brief explanation of a product or service. Your company may use them to introduce new products and services, showcase key features, or explain proprietary technology.\n\nExplainer videos typically use simple visuals and clear messaging to break down complex concepts into an easy-to-understand format. They often use animations, but they can also feature a talking head format.",{"id":2710,"__typename":2541,"image":2711},"MbpE3M1OSgWZH90T2XGfhg",{"id":2712,"alt":2713,"height":1643,"url":2714,"width":1655},"42994169","Guest speaker expressively discussing a them in a video call conference, using his hands and face to further illustrate his point","https://livestorm.imgix.net/1127/1645709258-pexels-mikhail-nilov-7582783.jpg",{"id":2716,"__typename":2537,"text":2717},"L6HZObKxQju_WOookhK97A","## What are the benefits of explainer videos?\n\nBecause they’re designed to educate and [engage viewers](https://livestorm.co/blog/engagement-funnel), explainer videos have become a popular marketing tool for businesses across industries. Here’s how your company can benefit from producing explainer videos:\n\n\n\n* **Capture interest:** Explainer videos are designed to be highly engaging and attention-grabbing. As a result, they can capture interest quickly using a combination of fast-paced visuals, sound elements, and storytelling.\n* **Improve understanding:** These videos can communicate complex ideas in a simple way. As a result, they show how your products or services can solve potential customers’ problems in a memorable way.\n* **Drive discovery:** You can share explainer videos on any marketing channel. For example, you can post them to social media, publish them on your website, or use Livestorm to share them in a webinar or virtual meeting.",{"id":2719,"__typename":2564,"youtubeLink":2720},"TDn-CklYSy-4CHQMSl5Cjg","https://www.youtube.com/embed/bZ__8ehDNbI?si=ZOeHA8m9eLJD5jNp",{"id":2722,"__typename":2537,"text":2723},"S10-2taDSnipKcS-7ybu6w","## Why are explainer videos so effective for B2B?\n\nExplainer videos are popular among B2C marketers. However, they can be just as useful for [B2B marketers](https://livestorm.co/blog/b2b-video-marketing-strategy).\n\nThese videos can be particularly effective for explaining advanced technology or complex products and services to potential clients. They create an engaging and immersive environment where [you can demonstrate](https://livestorm.co/blog/deminar) how your offerings solve business problems.\n\nYou can tailor explainer videos to specific industries or audiences. As a result, they can serve as targeted marketing tools for B2B companies.",{"id":2725,"__typename":2541,"image":2726},"aA3GeQEgRbacvlUMiWg-gQ",{"id":2727,"alt":2728,"height":2729,"url":2730,"width":2731},"42719887","guest speaking and using hand gestures in a virtual conference while they give their presentation/talk",4897,"https://livestorm.imgix.net/1127/1645552460-pexels-matilda-wormwood-4099096.jpg",7338,{"id":2733,"__typename":2537,"text":2734},"bjeGdaMARpmUD5LXUtlHDA","## How long should an explainer video last?\n\nThe ideal length for an explainer video is 60 to 90 seconds. This timeframe lets you share your message clearly and concisely while still holding the viewer's attention.\n\nYou can certainly experiment with shorter videos. However, videos under 60 seconds may not provide enough information for viewers to understand the product, service, or technology.\n\nLonger videos have space to include much more information. However, they can lose viewers' interest, which may make them less effective at delivering a clear message.",[2736,2737],{"__typename":2573,"id":2652,"slug":2653,"title":2654},{"__typename":2568,"id":2738,"slug":2739,"title":2740},"141131511","deminar","What is a Deminar, and How to Host One to Boost Sales?",{"__typename":2491,"id":2742,"alternativeVersions":2743,"trackName":1476,"trackNameFallback":2748,"trackingBreadcrumbTitle":1476,"slug":2745,"seoTitle":2749,"seoDescription":2750,"structuredData":2751,"category":2788,"heroTitle":2748,"heroText":2759,"promote":1652,"content":2789,"sidebarRelatedArticles":2813},"IilTo2qbTyycOrMm9A121w",[2744,2746],{"value":2745,"locale":2496},"interactive-video",{"value":2747,"locale":2499},"video-interactive","Interactive Video","What is an interactive video?","Learn about creating engaging interactive videos with Livestorm. Incorporate elements like polls, quizzes, and live chat to boost audience interaction.",[2752,2768,2778],{"id":2753,"contentData":2754},"arP_bTsPR0-OJSeDG8wr5g",{"@context":2507,"@type":2508,"mainEntity":2755},[2756,2760,2764],{"@type":2511,"name":2757,"acceptedAnswer":2758},"What is interactive video?",{"@type":2513,"text":2759},"Interactive video allows viewers to engage with each other and with video content in real time.",{"@type":2511,"name":2761,"acceptedAnswer":2762},"Why should you use interactive video?",{"@type":2513,"text":2763},"Create more immersive and engaging experiences for viewers. By actively involving viewers in the conversation, this type of video can increase viewing times.",{"@type":2511,"name":2765,"acceptedAnswer":2766},"What makes a great interactive video?",{"@type":2513,"text":2767},"A successful interactive video integrates the elements above without distracting viewers or detracting from the content and its message. Any interactive elements you add should add value to the content rather than creating engagement for engagement’s sake.",{"id":2769,"contentData":2770},"QRWBvx-2TtqUcVDs_gB-qA",{"@context":2522,"@type":2523,"name":2771,"description":2772,"thumbnailUrl":2773,"uploadDate":2774,"duration":2775,"embedUrl":2776,"interactionCount":2777},"Host Engaging Webinars with Livestorm","Interested in hosting a webinar with Livestorm? In this video, we're sharing the ins and outs of the Livestorm event room. Learn about our engagement features, Livestorm plugins, and tips for putting them to use at each stage of your webinar.  ⏱️ Timestamps: 00:00 - Intro 01:00 - Virtual backgrounds 01:43 - Engagement features 02:10 - Chat 02:52 -  Polls 03:35 - Questions 04:12 - Plugins 06:02 - Starting your event 07:27 - During your event 09:17 - Wrapping up your event   Useful links: 🤓 Try Livestorm for free: https://bityl.co/Bt93 🎨 Access 100+ free virtual backgrounds: https://bityl.co/Bt97 🔮 5 Predictions for the Future of Video: https://ytube.io/3S30 ❤️ Like this video? Subscribe to our channel: https://ytube.io/3S3c  ----------  Livestorm is the browser-based, end-to-end Video Engagement Platform that facilitates easy collaboration while capturing actionable insights.   You can use Livestorm for on-demand, live, or pre-recorded events. Our platform supports all the workflows around a video engagement; including landing pages, registration, email follow-ups, sharing video recordings, and more.  Powerful end-to-end analytics helps you track and measure audience engagement. Our seamless integration with tools like Pipedrive and Intercom help you manage all of your insights in one place.  Learn more at livestorm.co  👉 Follow us:   LinkedIn ► https://www.linkedin.com/company/live... Twitter ► https://twitter.com/livestormapp/ Facebook ► https://www.facebook.com/livestormapp/","https://i.ytimg.com/vi/lLR3YfhxDhQ/default.jpg","2022-04-21T12:26:49Z","PT11M35S","https://www.youtube.com/embed/lLR3YfhxDhQ","3011",{"id":2779,"contentData":2780},"S5-VU9tMSJeWp2njHzEKRw",{"@context":2522,"@type":2523,"name":2781,"description":2782,"thumbnailUrl":2783,"uploadDate":2784,"duration":2785,"embedUrl":2786,"interactionCount":2787},"10 Virtual Event Ideas to Boost Engagement","As virtual events become the new norm, finding ways to engage your audience is more crucial than ever.  Check out this video for actionable tips to activate your audience and boost engagement in your online events!    ⏱️ Timestamps:  00:00 - Intro 00:44 - Use a video engagement platform 01:43 - Enable emoji reactions 02:25 - Choose the right format 03:30 - Run live polls 04:40 - Host rapid fire-questions 05:28 - Host a Q&A session 06:11 - Run an ice-breaker 06:46 - Share resources 07:27 - Send a Call-to-Action 08:03 - Measure engagement   🎯 Measure video engagement of your online events: https://bit.ly/3xcn3xh  ❤️ Like this video? Subscribe to our channel: https://bit.ly/3xlYcZ1 ----------  Livestorm is the browser-based, end-to-end Video Engagement Platform that facilitates easy collaboration while capturing actionable insights.   You can use Livestorm for on-demand, live, or pre-recorded events. Our platform supports all the workflows around a video engagement; including landing pages, registration, email follow-ups, sharing video recordings, and more.  Powerful end-to-end analytics helps you track and measure audience engagement. Our seamless integration with tools like Pipedrive and Intercom help you manage all of your insights in one place.  Learn more at livestorm.co  👉 Follow us:   LinkedIn ► https://www.linkedin.com/company/live... Twitter ► https://twitter.com/livestormapp/ Facebook ► https://www.facebook.com/livestormapp/","https://i.ytimg.com/vi/KmiUtyOW1ec/default.jpg","2022-06-07T07:45:09Z","PT9M9S","https://www.youtube.com/embed/KmiUtyOW1ec","735",{"id":2614},[2790,2793,2796,2799,2802,2805],{"id":2791,"__typename":2537,"text":2792},"IWBWewJeTI2m9o84burr_w","## What is interactive video?\n\nInteractive video allows viewers to engage with each other and with video content in real time. It includes elements like:\n\n\n\n* Quizzes to check understanding\n* Polls and surveys to guide topics\n* Chat to connect with presenters or viewers\n* Emoji reactions to express moods\n\n\n## Why should you use interactive video?\n\nWith interactive video, you can create more **immersive and [engaging experiences for viewers](https://livestorm.co/blog/video-engagement-marketing-trend)**. By actively involving viewers in the conversation, this type of video can increase viewing times.\n\nInteractive videos also allow for **data collection and analysis**. As a result, they can provide valuable insights into audience behaviors and preferences.",{"id":2794,"__typename":2564,"youtubeLink":2795},"EkjRP0oRQtaV1sBzBmtKpQ","https://www.youtube.com/embed/lLR3YfhxDhQ?si=VWRE0TswY5-lgDLn",{"id":2797,"__typename":2537,"text":2798},"MrtZf-fHSZqqgu0NaVXWXQ","## What are some examples of interactive videos?\n\nInteractive videos work well for almost any industry or niche. Use these examples to guide your interactive video strategy:\n\n\n\n* Add polls and surveys to [product demos](https://livestorm.co/blog/product-demo-video)\n* Include quizzes in [virtual training](https://livestorm.co/blog/virtual-training) videos\n* Allow hand raising in online courses\n* Incorporate live chat in customer service content",{"id":2800,"__typename":2564,"youtubeLink":2801},"KHLstf50RfW5JDx-sWm0lw","https://www.youtube.com/embed/KmiUtyOW1ec?si=0M1LvmmU-ZRxn_MS",{"id":2803,"__typename":2537,"text":2804},"DgbGLMdASrmNO0zcfidwCQ","## How to create interactive videos with Livestorm\n\nWhen you host virtual events and live webinars with a [video engagement platform](https://livestorm.co/blog/video-engagement-platform) like Livestorm, you can add a variety of interactive elements. Livestorm supports:\n\n\n\n* Emoji reactions\n* Question and answer tabs\n* Polls with real-time results\n* Public and private chats\n* Question upvotes\n\nAre your videos as engaging as you want them to be? Use [Livestorm’s engagement score](https://video-engagement.org/score-calculator) calculator to measure this metric.",{"id":2806,"__typename":2541,"image":2807},"TUO1zue4SVOTzBWLfNwELQ",{"id":2808,"alt":2809,"height":2810,"url":2811,"width":2812},"62603540","Livestorm event room engagement tools",865,"https://livestorm.imgix.net/1127/1697487331-livestorm-engagement-tools.jpg",1600,[2814],{"__typename":2568,"id":2815,"slug":2816,"title":2817},"45132710","video-engagement-platform","Video Engagement: How to Measure and Improve Video Metrics",{"__typename":2491,"id":2819,"alternativeVersions":2820,"trackName":1476,"trackNameFallback":2825,"trackingBreadcrumbTitle":1476,"slug":2822,"seoTitle":2826,"seoDescription":2827,"structuredData":2828,"category":2854,"heroTitle":2825,"heroText":2855,"promote":1652,"content":2856,"sidebarRelatedArticles":2885},"EFFlAcCjQquGq7wO5-PCTw",[2821,2823],{"value":2822,"locale":2496},"faq-video",{"value":2824,"locale":2499},"video-faq","FAQ Video","What is an FAQ video?","Learn about creating a helpful FAQ video for your audience with tips on content, structure, and viewer engagement.",[2829,2844],{"id":2830,"contentData":2831},"DnRQxnmPTja9FklTFN6McQ",{"@context":2507,"@type":2508,"mainEntity":2832},[2833,2836,2840],{"@type":2511,"name":2826,"acceptedAnswer":2834},{"@type":2513,"text":2835},"An FAQ video is a type of video content that offers answers to common questions about a product, service, topic, or brand. Also known as a video FAQ, this kind of content gives viewers quick responses and access to helpful information in an engaging visual format.",{"@type":2511,"name":2837,"acceptedAnswer":2838},"What does FAQ stand for?",{"@type":2513,"text":2839},"FAQ stands for \"frequently asked questions.\" It’s a list of common questions and their corresponding answers, usually related to a particular topic, product, service, or brand.",{"@type":2511,"name":2841,"acceptedAnswer":2842},"How many questions should an FAQ video have?",{"@type":2513,"text":2843},"The number of questions in an FAQ video varies depending on the complexity of the topic. As a general rule, keep the number of questions between five and 10 to create an optimal viewing experience and ensure that viewers retain the information they see.",{"id":2845,"contentData":2846},"LFncTBKKT9y6Rn-FkGdzyQ",{"@context":2522,"@type":2523,"name":2847,"description":2848,"thumbnailUrl":2849,"uploadDate":2850,"duration":2851,"embedUrl":2852,"interactionCount":2853},"Evergreen Webinars: the What, Why, and How","In this video, you'll learn what an evergreen webinar is, its benefits, and step-by-step guidance on how to get started.  Evergreen webinars are a great way to communicate information that can be available to your audience either on-demand, where it's available 24/7, or as an automated webinar that can be pre-recorded and scheduled at a certain time or even on a recurring basis.  Evergreen webinars allow you to achieve more with less as they save you time and are easy to share. With a suitable platform, you can easily switch between running live, on-demand, or automated webinars.   ----------  ⏱️ Timestamps:  0:00 What is an evergreen webinar? 1:40 What are the benefits? 3:15 What makes an evergreen webinar successful? 4:44 Steps for creating an evergreen webinar   👍 Like this YouTube video? Subscribe to our channel: https://ytube.io/3JNw  ----------  Livestorm is the browser-based, end-to-end video engagement platform that facilitates easy collaboration while capturing actionable insights.   You can use Livestorm for on-demand, live, or pre-recorded events. Our platform supports all the workflows around a video engagement; including landing pages, registration, email follow-ups, sharing video recordings, and more.  Powerful end-to-end analytics helps you track and measure audience engagement. Our seamless integration with tools like Pipedrive and Intercom help you manage all of your insights in one place.  Learn more at livestorm.co  ----------  Follow us on social media!  LinkedIn: https://lkdin.io/3SzL Twitter: https://bityl.co/7cip Facebook: https://fbook.cc/3VYi Instagram: https://fbook.cc/3VYm  #livestorm #onlineevents #evergreenwebinars #webinars #eventmarketing #digitalmarketing","https://i.ytimg.com/vi/FaoFni15u0M/default.jpg","2021-07-02T13:33:02Z","PT8M21S","https://www.youtube.com/embed/FaoFni15u0M","3554",{"id":2614},"An FAQ video is a type of video content that offers answers to common questions about a product, service, topic, or brand.",[2857,2860,2863,2866,2874,2877],{"id":2858,"__typename":2537,"text":2859},"CX8MNzEjRZikpd3T1pzkmA","## What is an FAQ video?\n\nAn FAQ video is a content format that offers answers to common questions about a product, service, topic, or brand. Also known as a video FAQ, this kind of content gives viewers quick responses and access to helpful information in an engaging visual format.\n\nA great FAQ video can benefit your business, too. A comprehensive piece of content saves your company time. It reduces the need for your team to answer questions individually since viewers can watch the video to get answers.",{"id":2861,"__typename":2564,"youtubeLink":2862},"V2iZjo65TUqVkar5k-i8Uw","https://www.youtube.com/embed/FaoFni15u0M?si=AG27ZsL_jHPFvlnp",{"id":2864,"__typename":2537,"text":2865},"Yms_oFghSNCtHazs_JlDZQ","## What does FAQ stand for?\n\nFAQ stands for \"frequently asked questions.\" It’s a list of common questions and their corresponding answers.\n\nThe questions and answers are usually related to a specific theme. For example, your company's video FAQ may focus on your brand, product, or service.\n\n\n## How many questions should an FAQ video have?\n\nHow in-depth is the topic? Let the level of complexity decide the number of questions to include in an FAQ video.\n\nAs a general rule, keep the number of questions between five and 10. This way, you'll create an optimal viewing experience and help viewers retain the information they see.",{"id":2867,"__typename":2541,"image":2868},"UycU9P6xQh2kma9NizqQGg",{"id":2869,"alt":2870,"height":2871,"url":2872,"width":2873},"RZG3ClWqQfy9rHLmcD4ijg","video hosting",627,"https://livestorm.imgix.net/1127/1706626792-video-hosting.jpg",1200,{"id":2875,"__typename":2537,"text":2876},"Dp6FoJiSRvKIzaIQGXjXkg","## How to make an FAQ video\n\nThe best video FAQs are genuinely helpful. Use these tips to guide your production process:\n\n\n\n1. **Identify your target audience:** What kinds of viewers do you want to reach? What kinds of questions are they likely to have? Use your insights to tailor the content to their specific needs.\n2. **Choose a format:** You may want to use a talking head format where a presenter answers the questions on camera. Another popular option for FAQs is creating a [screen recording](https://livestorm.co/blog/how-record-livestream) with a voiceover.\n3. **Keep it concise:** Ideally, you want to educate and engage viewers. That means you'll want to make the video as brief as possible while still being helpful. Stay focused on the topic at hand.\n4. **Use visuals:** Visuals are great for making FAQ videos more engaging and easier to understand. To illustrate your answers, use graphics, animations, screenshots, or [product demonstrations](https://livestorm.co/blog/product-demo-video).\n5. **Be professional:** An FAQ video should reflect your organization’s branding and tone. [Make the video look better](https://livestorm.co/blog/how-to-look-better-video-call) by using [good lighting](https://livestorm.co/blog/best-lights-for-video-conferencing) and audio quality. Present the information in a clear and concise manner. For example, [Livestorm has a Krisp integration](https://livestorm.co/integrations/krisp) to eliminate background noise.\n6. **Provide additional resources:** An FAQ video can be more than just a great way to answer common questions. It can also provide extra resources for viewers who need more detailed information. For example, you can include links to related videos and articles or a contact form for further inquiries.",{"id":2878,"__typename":2541,"image":2879},"AnVbFWomS-Wo6gby2qQerQ",{"id":2880,"alt":2881,"height":2882,"url":2883,"width":2884},"46224454","student attending a virtual learning lecture on a computer",1404,"https://livestorm.imgix.net/1127/1648830914-pexels-julia-m-cameron-4145190-min_1_11zon.jpg",2104,[2886,2887,2891],{"__typename":2568,"id":2656,"slug":2657,"title":2658},{"__typename":2568,"id":2888,"slug":2889,"title":2890},"32750053","how-to-look-better-video-call","How to Look Better on Your Next Video Call",{"__typename":2568,"id":2892,"slug":2893,"title":2894},"142756505","best-lights-for-video-conferencing","The Best Lighting for Video Conferencing: Our Top 10 Lights",{"__typename":2491,"id":2896,"alternativeVersions":2897,"trackName":1476,"trackNameFallback":2902,"trackingBreadcrumbTitle":1476,"slug":2899,"seoTitle":2903,"seoDescription":2904,"structuredData":2905,"category":2933,"heroTitle":2902,"heroText":2935,"promote":1652,"content":2936,"sidebarRelatedArticles":2970},"ccZt_6f6RCe3MQ4GQvjG5g",[2898,2900],{"value":2899,"locale":2496},"educational-video",{"value":2901,"locale":2499},"video-educative","Educational Video","What is an educational video?","Learn about creating engaging educational videos, promoting them online, and using learning management systems for targeted audiences.",[2906,2913,2923],{"id":2907,"contentData":2908},"KspoVe7yS-u-YjPbJIyv9g",{"@context":2507,"@type":2508,"mainEntity":2909},[2910],{"@type":2511,"name":2903,"acceptedAnswer":2911},{"@type":2513,"text":2912},"An educational video is a type of content that aims to teach or instruct viewers about a specific topic. It can range from short, bite-sized clips to longer, more in-depth lessons or courses. No matter the length, an educational video is designed to be informative.",{"id":2914,"contentData":2915},"Mf4x8yU5S9CGwdCqRl5CVg",{"@context":2522,"@type":2523,"name":2916,"description":2917,"thumbnailUrl":2918,"uploadDate":2919,"duration":2920,"embedUrl":2921,"interactionCount":2922},"What is a webinar and how does it work?","The use of webinars has grown exponentially since 2020. With the pandemic, many were forced to switch their offline events to online. Virtual events have become increasingly versatile with companies exploring new use cases and different ways of connecting with their audiences every day.  Are you new to webinars? This video is for you.  In this video, you'll get an introduction into webinars, including:   ✅ What you can expect from a dedicated webinar platform ✅ Who should be involved when running a webinar ✅ How to create a webinar presentation  Learn more on our dedicated guide: https://livestorm.co/resources/guides/what-is-a-webinar  ----------  ⏱️ Timestamps:  0:00 What is a webinar? 1:21 The benefits of using a webinar platform 2:37 Webinar presenters and moderators 3:53 The webinar presentation  👍 Like this YouTube video? Subscribe to our channel: https://ytube.io/3JNw  ----------  Livestorm is the browser-based, end-to-end Video Engagement Platform that facilitates easy collaboration while capturing actionable insights.   You can use Livestorm for on-demand, live, or pre-recorded events. Our platform supports all the workflows around a video engagement; including landing pages, registration, email follow-ups, sharing video recordings, and more.  Powerful end-to-end analytics helps you track and measure audience engagement. Our seamless integration with tools like Pipedrive and Intercom help you manage all of your insights in one place.  Learn more at livestorm.co  ----------  Follow us on social media!  LinkedIn: https://lkdin.io/3SzL Twitter: https://bityl.co/7cip Facebook: https://fbook.cc/3VYi Instagram: https://fbook.cc/3VYm  #livestorm #onlineevents #virtualevents #webinars #eventmarketing #digitalmarketing","https://i.ytimg.com/vi/2fNkIwBi08A/default.jpg","2021-07-05T09:34:13Z","PT5M50S","https://www.youtube.com/embed/2fNkIwBi08A","34384",{"id":2924,"contentData":2925},"Qw8LiqGWQkqcu5LuxloeJw",{"@context":2522,"@type":2523,"name":2926,"description":2927,"thumbnailUrl":2928,"uploadDate":2929,"duration":2930,"embedUrl":2931,"interactionCount":2932},"How to promote a webinar?","How to promote a webinar? Congratulations, you've set up your webinar, now the critical step is to get the word out and promote it for people to register. In this video,  Livestorm's marketing experts share their tips and favorite tactics to promote webinars and increase reach, covering tactics such as: - Email promotion - Social media promotion - Website banners - Chat and in-app promotion - Livestorm's Company page  Watch the full webinar \"Lead Generation - How Livestorm Uses Livestorm\" ► https://app.livestorm.co/livestorm/how-livestorm-uses-livestorm?utm_source=youtube&utm_medium=social_action&utm_campaign=ls_uses_ls_leadgen_0722&utm_content=promo_extract  Livestorm is the browser-based, end-to-end Video Engagement Platform that facilitates easy collaboration while capturing actionable insights.   You can use Livestorm for on-demand, live, or pre-recorded events. Our platform supports all the workflows around a video engagement; including landing pages, registration, email follow-ups, sharing video recordings, and more.  Powerful end-to-end analytics helps you track and measure audience engagement. Our seamless integration with tools like Pipedrive and Intercom help you manage all of your insights in one place.  Learn more at livestorm.co  👉 Follow us:   LinkedIn ► https://www.linkedin.com/company/live... Twitter ► https://twitter.com/livestormapp/ Facebook ► https://www.facebook.com/livestormapp/","https://i.ytimg.com/vi/S_bwlWWFqZU/default.jpg","2023-06-14T14:24:53Z","PT6M47S","https://www.youtube.com/embed/S_bwlWWFqZU","683",{"id":2934},"ajBQFSSCQ9OU1Q8sPQgAiQ","An educational video is a type of content that aims to teach or instruct viewers about a specific topic.",[2937,2940,2943,2946,2953,2956,2964,2967],{"id":2938,"__typename":2537,"text":2939},"TmxLi24RRBCr_mgcbvDB8g","## What is an educational video?\n\nAn educational video is a type of content that aims to teach or instruct viewers about a specific topic. It can range from short, bite-sized clips to longer, more in-depth lessons or courses. No matter the length, an educational video is designed to be informative.\n\nEducators, trainers, marketers, and executives can use educational videos to share knowledge in an engaging way. These videos can cover topics ranging from academic subjects to professional skills to [product demonstrations](https://livestorm.co/blog/product-demo-video).",{"id":2941,"__typename":2564,"youtubeLink":2942},"ERxROuf7RBiXQcoGAHMOjQ","https://www.youtube.com/embed/2fNkIwBi08A?si=NVsijuC_l0tl3kY5",{"id":2944,"__typename":2537,"text":2945},"az_zO8mhR4-JK15Fbak86w","## Why should you produce educational videos?\n\nEducational videos can play a key part in your company's virtual learning or [training programs](https://livestorm.co/blog/virtual-training). They offer benefits like:\n\n\n* **Engagement:** Educational videos give learners a visually stimulating way to absorb information. Instead of passive content consumption, these videos can drive increased engagement. This can lead to better knowledge retention over time.\n* **Accessibility:** When you produce asynchronous videos, viewers can access the content at any time from anywhere with an internet connection. This level of accessibility lets viewers go through the material at their own pace, making it easier for them to fit learning into their schedule.\n* **Cost:** Creating and distributing educational videos can be a cost-effective alternative to traditional learning methods. Videos can eliminate the need for physical resources like textbooks. They’re also much easier to reuse without any additional expenses.\n* **Versatility:** Educational videos can use a variety of formats, including live action, animation, screencast, or 360-degree video. This versatility gives you a wide range of options to create content that engages your target audience.",{"id":2947,"__typename":2541,"image":2948},"LXKrIoqXRoqbUMcI34Su7Q",{"id":2949,"alt":2950,"height":2951,"url":2952,"width":1625},"46315979","Product training ",667,"https://livestorm.imgix.net/1127/1649837858-shutterstock_1676998303.jpg",{"id":2954,"__typename":2537,"text":2955},"XoTq1QT8S3GN3HQXJAQyAg","## How to make a great educational video\n\nWhen creating an educational video, start by identifying the learning objectives. What do you want viewers to learn or understand by the end of the video? Having a clear objective helps you structure the content and keep it focused.\n\nTo make content engaging, use visual aids like graphics, animations, or demonstrations. Use storytelling techniques to keep viewers interested. Add interactive elements like quizzes, polls, or activities to increase engagement and allow for self-assessment.\n\nMake your videos concise and to the point to retain viewers’ attention and avoid overwhelming them. The ideal length of an educational video is between 5-10 minutes, depending on the complexity of the topic.\n\nInvest in quality equipment for recording and editing to ensure your educational video looks professional. Remember, poor audio and video quality can be distracting and hinder the learning experience. To eliminate background noise and visual distractions, [use the Krisp integration](https://livestorm.co/integrations/krisp) when recording with Livestorm.",{"id":2957,"__typename":2541,"image":2958},"MzJgeHT_R-qQmHFmQmiYEQ",{"id":2959,"alt":2960,"height":2961,"url":2962,"width":2963},"49089319","Top 8 Virtual Training Platforms For Effective Corporate Learning in 2023",720,"https://livestorm.imgix.net/1127/1674578662-top-8-virtual-training-platforms-for-effective-corporate-learning-in-2023.jpg",1280,{"id":2965,"__typename":2537,"text":2966},"fOtBEHooRkeKDnANHuY-6w","## How to promote an educational video online\n\nAfter producing an educational video, share it with your target audience. Use these channels: \n\n\n\n* **Webinars:** A webinar is a live online event where the audience can interact with the presenter in real time. When you [host webinars](https://livestorm.co/blog/host-webinar) with Livestorm, you can include interactive elements like Q&A sessions, polls, whiteboards, and emoji reactions.\n* **YouTube:** With over 2 billion monthly active users, YouTube is one of the most popular platforms for distributing educational videos. It offers unparalleled reach and may allow new viewers to discover your content.\n* **Social media:** [Use social media platforms](https://livestorm.co/blog/social-media-event-promotion) like Facebook, X (formerly Twitter), and LinkedIn to share videos with a broader audience. Upload video content directly to these social media networks or link to a video hosted on another platform.\n* **Email marketing:** Create email marketing campaigns to promote educational videos to your existing contacts and subscribers. When you host webinars or virtual events with Livestorm, you can use built-in email cadences as part of your promotion.\n* **[Learning management systems](https://livestorm.co/blog/online-teaching-tools-platforms) (LMS):** If you create educational videos for a specific audience, consider using an LMS to distribute content. These platforms offer features like progress tracking, assessments, and certificates of completion.",{"id":2968,"__typename":2564,"youtubeLink":2969},"VVGqlsoMSI28SiDDvStGXw","https://www.youtube.com/embed/S_bwlWWFqZU?si=70PdesbUI3uKaaHq",[2971,2975,2979,2980],{"__typename":2568,"id":2972,"slug":2973,"title":2974},"146401993","host-webinar","How to Host a Webinar That Converts: 7-Step Guide",{"__typename":2568,"id":2976,"slug":2977,"title":2978},"146362251","virtual-training","Virtual Training Explained: Complete Guide to Engaging Sessions",{"__typename":2568,"id":2656,"slug":2657,"title":2658},{"__typename":2568,"id":2981,"slug":2982,"title":2983},"101114169","online-teaching-tools-platforms","11 Best Virtual Classroom Software Tools (Free & Paid)",{"__typename":2491,"id":2985,"alternativeVersions":2986,"trackName":1476,"trackNameFallback":2991,"trackingBreadcrumbTitle":1476,"slug":2988,"seoTitle":2992,"seoDescription":2993,"structuredData":2994,"category":3013,"heroTitle":2991,"heroText":3014,"promote":1652,"content":3015,"sidebarRelatedArticles":3047},"L83Le5MuQUCuVg9aehXfSQ",[2987,2989],{"value":2988,"locale":2496},"video-tutorial",{"value":2990,"locale":2499},"tutoriel-video","Video Tutorial","What is a Video Tutorial","Learn about creating effective video tutorials to educate and build trust with viewers. Get helpful tips for production and ideal video length considerations.",[2995,3003],{"id":2996,"contentData":2997},"Ro34Vd-cT0i9oQe9T7TBjA",{"@context":2507,"@type":2508,"mainEntity":2998},[2999],{"@type":2511,"name":3000,"acceptedAnswer":3001},"What is a video tutorial?",{"@type":2513,"text":3002},"A video tutorial is a type of instructional video that provides step-by-step directions. Also known as a how-to video, it can walk viewers through using a product or service. It can also teach a specific skill or explain a concept in an engaging and easy-to-follow manner.",{"id":3004,"contentData":3005},"UpDL3Je4SgCEgIdS8UP_og",{"@context":2522,"@type":2523,"name":3006,"description":3007,"thumbnailUrl":3008,"uploadDate":3009,"duration":3010,"embedUrl":3011,"interactionCount":3012},"How to Create and Host a Webinar (Step by Step)","Webinars today are more common than ever. Compared to live, in-person events, they're easier and cheaper to plan, and allow audience members to connect from anywhere.  Understanding what it takes to create and run your own webinar brings you one step closer to connecting with your online audience.   If you're interested in getting started, this video is for you!   You'll learn:  ✅ What a webinar is ✅ What steps to take before, during, and after ✅ Practical tips  Discover Livestorm's webianr software: https://livestorm.co/webinar-software  ----------  ⏱️ Timestamps:  00:00 - What is a webinar? 00:58 - Step 1: Plan your webinar 02:05 - Step 2: Choose your Topic 02:40 - Step 3: The presenters & moderators 03:19 - Step 4: Your webinar presentation 04:11 - Step 5: Your sign-up/registration page 05:00 - Step 6: Promoting your webinar 05:41 - Step 7: The Big Day 06:34 - Step 8: Following up after your webinar  👍 Like this YouTube video?  Subscribe to our channel: https://ytube.io/3JNw  ----------  Livestorm is the browser-based, end-to-end video engagement platform that facilitates easy collaboration while capturing actionable insights.   You can use Livestorm for on-demand, live, or pre-recorded events. Our platform supports all the workflows around a video engagement; including landing pages, registration, email follow-ups, sharing video recordings, and more.  Powerful end-to-end analytics helps you track and measure audience engagement. Our seamless integration with tools like Pipedrive and Intercom help you manage all of your insights in one place.  Learn more at livestorm.co","https://i.ytimg.com/vi/NbgFosY3tAs/default.jpg","2021-08-05T10:22:26Z","PT8M6S","https://www.youtube.com/embed/NbgFosY3tAs","19309",{"id":2934},"A video tutorial is a type of instructional video that provides step-by-step directions.",[3016,3019,3027,3030,3038,3041,3044],{"id":3017,"__typename":2537,"text":3018},"PuqJI-jPRsiVk1GfP_uwDw","## What is a video tutorial?\n\nA video tutorial is a type of instructional video that provides step-by-step directions. It's also known as a how-to video.\n\nVideo tutorials typically walk viewers through how to use a product or service. They can also teach a specific skill or explain a concept. No matter the topic, these videos are known for their engaging and easy-to-follow manner.",{"id":3020,"__typename":2541,"image":3021},"Jd5ht-dwQGG4TiVqMANFuA",{"id":3022,"alt":3023,"height":3024,"url":3025,"width":3026},"46249026","Tips, Ideas & Tools to host great virtual meetings",3775,"https://livestorm.imgix.net/1127/1649171553-shutterstock_1368244235.jpg",5662,{"id":3028,"__typename":2537,"text":3029},"C_ZpYHLJTrq2QebEV8h44w","## Why should you produce video tutorials?\n\nVideo tutorials work well for external and [internal communications](https://livestorm.co/blog/internal-communication-strategy). In other words, they can be helpful for both your company and your existing or prospective customers.\n\nThey're great for marketing, sales, and communication teams that need to:\n\n\n\n* **Save time:** Viewers no longer have to read lengthy instructions or attend a class. Instead, they can [learn at their own pace](https://livestorm.co/blog/what-is-virtual-learning) from any location.\n* **Improve understanding:** Visuals and step-by-step processes make it possible for viewers grasp complex concepts or processes.\n* **Build trust:** When they provide genuinely useful knowledge and support, video tutorials can increase trust in your business.\n* **Expand reach:** Video tutorials can reach virtually any viewer in any location. As a result, they can help expand your business’s customer base.",{"id":3031,"__typename":2541,"image":3032},"UxSYa8W1SaqHOzILdeoI4w",{"id":3033,"alt":3034,"height":3035,"url":3036,"width":3037},"48905483","Woman adjusting a phone mounted over a light ring to record herself for a webinar",504,"https://livestorm.imgix.net/1127/1671640555-woman-adjusting-a-phone-mounted-over-a-light-ring-to-record-herself-for-a-webinar.jpeg",756,{"id":3039,"__typename":2537,"text":3040},"ZDgjkF9wRwaiaGfGcHrR7Q","## How to create a video tutorial\n\nLooking for a simple video tutorial workflow? Use these steps as a guide:\n\n\n\n1. **Choose a topic:** Start by selecting a specific product or service to feature, a question to answer, or a skill to teach.\n2. **Plan a script:** Write a clear and concise script that walks viewers through each step of the process.\n3. **Prepare visuals:** Make the tutorial more engaging by using high-quality screenshots, graphics, or live demonstrations to illustrate important points.\n4. **Record and edit:** Use [video recording](https://livestorm.co/blog/how-record-livestream) software to capture your screen and voice narration. Then, add animations and edit the footage together for a smooth flow.\n5. **Add music and effects:** Insert sound effects for emphasis. Choose background music that ties the video together and enhances the viewing experience.\n6. **Publish and promote:** After producing your how-to video, publish it on a [video hosting](https://livestorm.co/blog/video-hosting) platform like YouTube, Vimeo, or Livestorm. Then get it in front of your target audience. Promote it via social media, content, or email marketing.",{"id":3042,"__typename":2564,"youtubeLink":3043},"WiIiaDXqSrml5pJaUsSDGg","https://www.youtube.com/embed/NbgFosY3tAs?si=6cp3Gtntz09Q0FmT",{"id":3045,"__typename":2537,"text":3046},"fAinSm7LRuasbwiVmk7N9A","## How long should a tutorial video be?\n\nThe ideal length for a tutorial video varies depending on the topic and the target audience. Use this general rule:\n\n* Make your videos long enough to cover all necessary information\n* Ensure they're short enough to maintain viewers' attention\n\nSo, how can you strike the right balance? First, get clear on the goals for the video. Then, factor in your target audience’s attention span.\n\nNot sure how long your audience is likely to watch? Use your past content as a benchmark or test different video lengths.\n\nEither way, aim to keep the tutorial as concise as possible. Avoid including information that isn’t immediately relevant to the topic.\n\nTo limit the length and focus on the topic, consider breaking one tutorial into two or more separate videos. This way you can educate visitors and help them get answers to their questions more efficiently.",[3048,3052,3056],{"__typename":2568,"id":3049,"slug":3050,"title":3051},"CZj04yhUQDCG8r4NnAfZXw","internal-communication-strategy","Why You Need an Internal Communication Strategy for Your Business",{"__typename":2568,"id":3053,"slug":3054,"title":3055},"YQtUdzNkSQqD3TQVbCQccw","what-is-virtual-learning","What Is Virtual Learning? A Guide for Teachers & Instructors",{"__typename":2568,"id":2664,"slug":2665,"title":2666},{"__typename":2491,"id":3058,"alternativeVersions":3059,"trackName":1476,"trackNameFallback":3064,"trackingBreadcrumbTitle":1476,"slug":3061,"seoTitle":3065,"seoDescription":3066,"structuredData":3067,"category":3108,"heroTitle":3064,"heroText":3109,"promote":1652,"content":3110,"sidebarRelatedArticles":3149},"Qy2-plQLQJ6ikFnvJqm0LA",[3060,3062],{"value":3061,"locale":2496},"instructional-video",{"value":3063,"locale":2499},"video-pedagogique","Instructional Video","What is an instructional video?","Learn about instructional videos, including popular types, how to make them, and what makes a great instructional video.",[3068,3075,3085,3095,3098],{"id":3069,"contentData":3070},"Do7ghmM3TMmkYrtBY3gM-Q",{"@context":2595,"@type":2508,"mainEntity":3071},[3072],{"@type":2511,"name":3065,"acceptedAnswer":3073},{"@type":2513,"text":3074},"An instructional video is a type of educational content that uses audio and visual elements to teach viewers about a topic, skill, product, or service. This kind of video content can incorporate anything from simple step-by-step tutorials to more complex online courses.",{"id":3076,"contentData":3077},"QqUw599gQdeic7fMQteMpQ",{"@context":2522,"@type":2523,"name":3078,"description":3079,"thumbnailUrl":3080,"uploadDate":3081,"duration":3082,"embedUrl":3083,"interactionCount":3084},"Create Your First Event","----------  Livestorm is the browser-based, end-to-end Video Engagement Platform that facilitates easy collaboration while capturing actionable insights.   You can use Livestorm for on-demand, live, or pre-recorded events. Our platform supports all the workflows around a video engagement; including landing pages, registration, email follow-ups, sharing video recordings, and more.  Powerful end-to-end analytics helps you track and measure audience engagement. Our seamless integration with tools like Pipedrive and Intercom help you manage all of your insights in one place.  Learn more at livestorm.co  👉 Follow us:   LinkedIn ► https://www.linkedin.com/company/live... Twitter ► https://twitter.com/livestormapp/ Facebook ► https://www.facebook.com/livestormapp/","https://i.ytimg.com/vi/rItlaDzEsPw/default.jpg","2023-12-22T14:44:05Z","PT7M38S","https://www.youtube.com/embed/rItlaDzEsPw","716",{"id":3086,"contentData":3087},"G7MAxUwCTOaS-CbGWXnh7Q",{"@context":2522,"@type":2523,"name":3088,"description":3089,"thumbnailUrl":3090,"uploadDate":3091,"duration":3092,"embedUrl":3093,"interactionCount":3094},"Livestorm Integrations","Make the most of your video engagement strategy and connect Livestorm with over 1,000 apps.   Benefit from easier workflows and streamlined processes thanks to our native integrations and via Zapier. Now you can push data from your events and get some real insights.  ----------  Livestorm is the browser-based, end-to-end video engagement platform that facilitates easy collaboration while capturing actionable insights.   You can use Livestorm for on-demand, live, or pre-recorded events. Our platform supports all the workflows around a video engagement; including landing pages, registration, email follow-ups, sharing video recordings, and more.  Powerful end-to-end analytics helps you track and measure audience engagement. Our seamless integration with tools like Pipedrive and Intercom help you manage all of your insights in one place.  Learn more at livestorm.co","https://i.ytimg.com/vi/3hK0E9lZUwI/default.jpg","2021-07-12T13:12:08Z","PT41S","https://www.youtube.com/embed/3hK0E9lZUwI","173690",{"id":3096,"contentData":3097},"eKUm25JySfuSX-LUgKeKSg",{"@context":2522,"@type":2523,"name":2771,"description":2772,"thumbnailUrl":2773,"uploadDate":2774,"duration":2775,"embedUrl":2776,"interactionCount":2777},{"id":3099,"contentData":3100},"TN5jx-qNQuGHxB1xHhlwaQ",{"@context":2522,"@type":2523,"name":3101,"description":3102,"thumbnailUrl":3103,"uploadDate":3104,"duration":3105,"embedUrl":3106,"interactionCount":3107},"5 Tips for Creating Killer Product Demos","A product demo is one of the most critical parts of a sales process because it can either make or break the closing of a deal. After all, this is your golden chance to prove your product, communicate its unique value, and build excitement with your prospects.   But how do you go about creating one? And what exactly makes a product demo “killer”, that both engages and converts your audience? That's what will be covered in this video.  ----------  ⏱️ Timestamps:  0:00 Intro 0:49 What is a product demo? 1:50 Tip 1: Pick the best technology 4:54 Tip 2: Tailor your demo 6:04 Tip 3: Practice and perfect 7:22 Tip 4: Host an engaging product demo 8:37 Tip 5: Follow up after   👍 Like this YouTube video? Subscribe to our channel: https://ytube.io/3JNw  ----------  Livestorm is the browser-based, end-to-end Video Engagement Platform that facilitates easy collaboration while capturing actionable insights.   You can use Livestorm for on-demand, live, or pre-recorded events. Our platform supports all the workflows around a video engagement; including landing pages, registration, email follow-ups, sharing video recordings, and more.  Powerful end-to-end analytics helps you track and measure audience engagement. Our seamless integration with tools like Pipedrive and Intercom help you manage all of your insights in one place.  Learn more at livestorm.co  👉 Follow us:   LinkedIn ► https://www.linkedin.com/company/live... Twitter ► https://twitter.com/livestormapp/ Facebook ► https://www.facebook.com/livestormapp/","https://i.ytimg.com/vi/GTVMt62S9wU/default.jpg","2021-09-10T15:51:14Z","PT10M14S","https://www.youtube.com/embed/GTVMt62S9wU","2416",{"id":2614},"An instructional video is a type of educational content that uses audio and visual elements to teach viewers about a topic, skill, product, or service.",[3111,3114,3117,3120,3123,3126,3129,3132,3135,3138,3146],{"id":3112,"__typename":2537,"text":3113},"GaUaUvqvRQCwwNHZdd2yFw","## What is an instructional video?\n\nAn instructional video is a type of educational content that uses audio and visual elements to teach viewers about a topic, skill, product, or service. This kind of video content can incorporate anything from simple step-by-step tutorials to more complex online courses.\n\nInstructional videos can work for internal viewers like employees and colleagues as well as external viewers like prospects and customers. They’re helpful for e-learning, training programs, and [video marketing](https://livestorm.co/resources/guides/video-marketing) efforts.\n\n\n## Popular types of instructional videos\n\nEducational videos can come in many different formats. Here are some of the most common types:\n\n\n### Tutorials\n\nAlso known as how-to videos, tutorials provide step-by-step instructions for completing a task or process. They include clear, easy-to-follow instructions that viewers can replicate.\n\nTutorials can cover a wide range of topics, from using software to cooking a recipe. Many are accompanied by visuals like screencasts or product demos.",{"id":3115,"__typename":2564,"youtubeLink":3116},"H9z3gGutSPCzf2FTUfDg2w","https://www.youtube.com/embed/rItlaDzEsPw?si=2rae-yx3mko1NHyf",{"id":3118,"__typename":2537,"text":3119},"XEmMy_oFReaG9PU8eUj4Vw","### Explainer videos\n\nExplainer videos use animation or live-action footage to explain complex concepts and processes or present data in a simple and engaging way. Also known as infographic videos, they’re often used in marketing to promote products or services.",{"id":3121,"__typename":2564,"youtubeLink":3122},"W6BplNZVQwmQlrpRSxOjow","https://www.youtube.com/embed/3hK0E9lZUwI?si=ZcPAoHgaVj0gTWmy",{"id":3124,"__typename":2537,"text":3125},"JD4IEDGUT7Wqus9tW2nfCw","### Webinars\n\nWebinars are instructional videos that provide overviews of topics, explore trends, and share step-by-step processes. They work well for training, workshops, or educational sessions. \n\nYour team can [present live webinars](https://livestorm.co/blog/host-webinar) or pre-record them for on-demand viewing. Live webinars allow for direct interaction with the audience, which can make them more engaging for viewers. For example, Livestorm has polls, Q&A sessions, and live chat.",{"id":3127,"__typename":2564,"youtubeLink":3128},"bpBXabPSSSK5dd4SDyh7QQ","https://www.youtube.com/embed/lLR3YfhxDhQ?si=sX_aXaCXhW-tjGWD",{"id":3130,"__typename":2537,"text":3131},"BH2BONFvRfiR-y4cMP93-A","### Demo videos\n\nDemo videos showcase how a product, software application, or service works. This type of instructional video walks viewers through features and explains how to use them effectively.\n\nSimilar to webinars, [product demo videos](https://livestorm.co/blog/product-demo-video) can be [pre-recorded or livestreamed](https://livestorm.co/blog/how-record-livestream). Either way, they’re ideal for showing products and services in action, which can improve understanding and reduce the learning curve.",{"id":3133,"__typename":2564,"youtubeLink":3134},"RZBP-6duTzafmXhmDlSeNg","https://www.youtube.com/embed/GTVMt62S9wU?si=PtiDCoaUjsrSL-dQ",{"id":3136,"__typename":2537,"text":3137},"Y2M9BW7zQY6pl_h4TLsdWA","## How to make instructional videos\n\nFollow these steps to record and share educational videos:\n\n\n\n1. **Define your goal:** Before you start recording, decide on the purpose and goal of the video. Taking this step will help you choose the right format and content for your audience.\n2. **Plan your content:** Create a clear outline or script for your video. Make sure to include the key points, steps, and features you need to convey.\n3. **Use visuals:** Instructional videos can be more engaging when they include visuals. Consider using images, animations, or screencasts to illustrate your points.\n4. **Keep it concise:** Avoid overwhelming viewers with too much information. Keep the video concise and use simple language to explain complex concepts.\n5. **Test and adjust:** Before publishing your instructional video, test it out on a small group to gather feedback. Use this feedback to make adjustments or improvements.\n6. **Choose the right platform:** Consider where your target audience is most likely to access and engage with your video. With Livestorm, you can host and promote both live instructional videos and on-demand content.",{"id":3139,"__typename":2541,"image":3140},"Y-F4_sPdQzG-TfnUmWWIrg",{"id":3141,"alt":3142,"height":3143,"url":3144,"width":3145},"48909329","A pastry chef giving an online cake decorating tutorial",341,"https://livestorm.imgix.net/1127/1671741490-a-pastry-chef-giving-an-online-cake-decorating-tutorial.jpg",512,{"id":3147,"__typename":2537,"text":3148},"ChtLgtE3S5GTf8WcV1Bnyg","## What makes a great instructional video?\n\n\n\n* **Clear and concise:** For best results, focus on a single topic and use clear language to make your instructional video easy to follow.\n* **Relevant content:** Address your audience's needs, goals, and pain points to make your video as relevant and helpful as possible.\n* **Engaging visuals:** Images, animations, and screencasts can help explain concepts and make the video more engaging and memorable.\n* **Interactivity:** Use a platform like Livestorm to enable real-time interactions between presenters and viewers, such as live chat, polls, and question upvotes.\n* **High-quality production:** Use high-quality equipment and editing software to create a polished final product that provides genuine value to viewers.\n* **Calls to action:** Include clear calls to action to point viewers to additional resources, such as how-to guides, explainers, and templates.\n* **Mobile friendliness:** Ensure viewers can watch and engage with your content on devices with various screen sizes, including smartphones and tablets.\n* **Testimonials:** Include testimonials from satisfied customers to build credibility and trust in your brand, products, and services.",[3150,3151,3152],{"__typename":2568,"id":2972,"slug":2973,"title":2974},{"__typename":2573,"id":2652,"slug":2653,"title":2654},{"__typename":2568,"id":2656,"slug":2657,"title":2658},{"__typename":2491,"id":3154,"alternativeVersions":3155,"trackName":1476,"trackNameFallback":3160,"trackingBreadcrumbTitle":1476,"slug":3157,"seoTitle":3161,"seoDescription":3162,"structuredData":3163,"category":3188,"heroTitle":3160,"heroText":3190,"promote":1652,"content":3191,"sidebarRelatedArticles":3212},"JEVRDT7fR4Kxod-cg6E_Mg",[3156,3158],{"value":3157,"locale":2496},"live-video",{"value":3159,"locale":2499},"video-en-direct","Live Video","What is a live video?","Learn about live video: what it means, the main benefits, and how to host a livestream with Livestorm.",[3164,3175,3178],{"id":3165,"contentData":3166},"AHkoeWMIQoiGOp8yPjtHZg",{"@context":2595,"@type":2508,"mainEntity":3167},[3168,3171],{"@type":2511,"name":3161,"acceptedAnswer":3169},{"@type":2513,"text":3170},"Also known as a livestream, a live video is a method of broadcasting video content in real time. It’s a way to share events, conferences, and presentations with audiences as they happen. Viewers can watch the event in the moment without any editing or delays.",{"@type":2511,"name":3172,"acceptedAnswer":3173},"What’s the difference between streaming and live?",{"@type":2513,"text":3174},"Streaming refers to the process of transmitting data over a network in a continuous flow. It allows users to access and view media files without downloading them to a device. Livestreaming refers specifically to broadcasting video content in real time, as it happens.",{"id":3176,"contentData":3177},"dMzC5-tVTvCAG5xghetOvA",{"@context":2522,"@type":2523,"name":2524,"description":2525,"thumbnailUrl":2526,"uploadDate":2527,"duration":2528,"embedUrl":2529,"interactionCount":2530},{"id":3179,"contentData":3180},"Khm16B50T3uMvttPuNCSig",{"@context":2522,"@type":2523,"name":3181,"description":3182,"thumbnailUrl":3183,"uploadDate":3184,"duration":3185,"embedUrl":3186,"interactionCount":3187},"How to amplify your webinar distribution and attract the right audience","Webinar promotion is a key aspect of the success of your online event. Attracting the right audience will make a much bigger impact.  In this webinar, Livestorm and Ambassify experts, share their best practices and tips to:  Promote webinars effectively on your communication channels Leverage the voice of employees Amplify your reach Attract the right target audience","https://i.ytimg.com/vi/_E3DMjbo5Ac/default.jpg","2024-02-13T22:52:50Z","PT48M31S","https://www.youtube.com/embed/_E3DMjbo5Ac","60",{"id":3189},"Bkycr8vsT2u2z0clA7GZWQ","Also known as a livestream, a live video is a method of broadcasting video content in real time.",[3192,3195,3198,3201,3207,3210],{"id":3193,"__typename":2537,"text":3194},"OToo15eaS1WxHNyGaEFb8A","## What is a live video?\n\nAlso known as a livestream, a live video is a method of broadcasting video content in real time. It’s a way to share events, conferences, and presentations with audiences as they happen. Viewers can watch the event in the moment without any editing or delays.\n\n\n## What’s the difference between streaming and live?\n\nStreaming refers to the process of transmitting data over a network in a continuous flow. It allows users to access and view media files without downloading them to a device. Livestreaming refers specifically to broadcasting video content in real time, as it happens.",{"id":3196,"__typename":2564,"youtubeLink":3197},"A9HgCk1qQTeNghqwFayEaQ","https://www.youtube.com/embed/_E3DMjbo5Ac?si=A1FQESakA_qlp_Xq",{"id":3199,"__typename":2537,"text":3200},"GGe85Q2vSEK1IcUNQDAojg","## Benefits of livestreaming\n\nThe biggest [benefit of livestreaming](https://livestorm.co/blog/beginner-guide-livestreaming) is its ability to reach a wide audience, regardless of their physical location. When you stream live video, anyone with an internet connection can watch your broadcast.\n\nA livestream also lets you [engage with viewers](https://livestorm.co/blog/engaging-online-meetings) in real time. As a result, you can create more personalized and immersive experiences for viewers as you broadcast live.\n",{"id":3202,"__typename":2541,"image":3203},"O0a1CV4cSwKfkswf6B-jUg",{"id":3204,"alt":3205,"height":1643,"url":3206,"width":1655},"17021500","woman smiling at laptop","https://livestorm.imgix.net/1127/1622802291-the-ultimate-beginner-s-guide-to-livestreaming.jpg",{"id":3208,"__typename":2537,"text":3209},"Sw3fKAitTyWZAvJJQcxLEg","## How to host a livestream with Livestorm\n\nFollow these steps to produce a livestream using Livestorm:\n\n\n\n1. **Set up your equipment:** To livestream, you need a device with a camera and a microphone, such as a laptop with a [webcam](https://livestorm.co/blog/top-6-video-conferencing-cameras) or a standalone camera.\n2. **Choose a livestreaming platform:** With Livestorm, you can livestream to small or large audiences using a browser-based tool that doesn’t require an app download.\n3. **Check your internet connection:** You need a stable connection to livestream. Before going live, use Livestorm to check connection speed and stability.\n4. **Schedule and promote the event:** With Livestorm, you can schedule livestreams in advance, promote them via email and social media, and send reminders to boost attendance.\n5. **Interact with viewers:** To [make the livestream more engaging](https://livestorm.co/blog/webinar-engagement-strategies) for viewers, have a moderator or host facilitate discussions, host Q&A sessions, and chat with viewers.",{"id":3211,"__typename":2564,"youtubeLink":2565},"WP1A9TD8S02seaue_d3QYQ",[3213,3217,3221],{"__typename":2568,"id":3214,"slug":3215,"title":3216},"34913730","beginner-guide-livestreaming","How to livestream your online event? ",{"__typename":2568,"id":3218,"slug":3219,"title":3220},"44895816","engaging-online-meetings"," 7 Ways to Make Your Online Meetings More Engaging",{"__typename":2568,"id":3222,"slug":3223,"title":3224},"150652347","webinar-engagement-strategies","13 Webinar Engagement Strategies to Keep Audiences Invested",{"__typename":2491,"id":3226,"alternativeVersions":3227,"trackName":1476,"trackNameFallback":3232,"trackingBreadcrumbTitle":1476,"slug":3229,"seoTitle":3233,"seoDescription":3234,"structuredData":3235,"category":3250,"heroTitle":3232,"heroText":3251,"promote":1652,"content":3252,"sidebarRelatedArticles":3273},"Q-G_w7RbTCqm-hsgbYc-JQ",[3228,3230],{"value":3229,"locale":2496},"promotional-video",{"value":3231,"locale":2499},"video-promotionelle","Promotional Video","What is a promotional video?","Learn about different types of promotional videos, how to plan a video promotion mix, and where to display them for maximum impact and reach.",[3236,3247],{"id":3237,"contentData":3238},"ZnFchIJ6R4ahIDf9MvUhCA",{"@context":2507,"@type":2508,"mainEntity":3239},[3240,3243],{"@type":2511,"name":3233,"acceptedAnswer":3241},{"@type":2513,"text":3242},"A promotional video is a marketing asset that highlights the features, benefits, and unique selling points (USP) of a brand, product, or service. It’s a short video that aims to grab the attention of potential customers and create interest in the brand’s offerings.",{"@type":2511,"name":3244,"acceptedAnswer":3245},"How to plan your video promotion mix",{"@type":2513,"text":3246},"For maximum visibility and reach, promotional videos should be part of a comprehensive marketing plan. To promote these videos successfully, make a plan to distribute them via social media, email campaigns, influencer partnerships, and paid advertising.",{"id":3248,"contentData":3249},"T5B_Z_H3RRaQNJmUxrVBjA",{"@context":2522,"@type":2523,"name":3101,"description":3102,"thumbnailUrl":3103,"uploadDate":3104,"duration":3105,"embedUrl":3106,"interactionCount":3107},{"id":2614},"A promotional video is a marketing asset that highlights the features, benefits, and unique selling points (USP) of a brand, product, or service.",[3253,3256,3259,3262,3270],{"id":3254,"__typename":2537,"text":3255},"ZqEOTk1ARXu4BXbUOoKnSw","## What is a promotional video?\n\nA promotional video is a marketing asset that highlights the features, benefits, and unique selling points (USP) of a brand, product, or service. It’s a short video that aims to grab the attention of potential customers and create interest in the brand’s offerings.\n\n\n## Types of promotional videos\n\nTo market your business, you can create several different types of promotional videos. Some of the most common formats include:\n\n\n\n* **Product videos:** Reveal the features and uses of a product in an engaging way, such as with demonstrations or customer testimonials.\n* **[Product demos](https://livestorm.co/blog/product-demo-video):** Show how a product works so potential customers can see its interface, features, and capabilities.\n* **Customer stories:** Include testimonials and behind-the-scenes stories about how the brand has helped customers solve problems.\n* **Explainer videos:** Break down complex products, services, or processes, often using animations and other visuals.",{"id":3257,"__typename":2564,"youtubeLink":3258},"ac5FC_0tRrSlSs4f0P6_sg","https://www.youtube.com/embed/GTVMt62S9wU?si=KVBGR1P94gkEM4f3",{"id":3260,"__typename":2537,"text":3261},"BkxjR6HZS3eoJcOF6Vldlg","## How to plan your video promotion mix\n\nFor maximum visibility and reach, promotional videos should be part of a comprehensive [video marketing](https://livestorm.co/resources/guides/video-marketing) plan. To promote these videos successfully, make a plan to distribute them via social media, email campaigns, influencer partnerships, and paid advertising.\n\nMake sure to include a clear call to action in each video to encourage potential customers to take the next step toward a conversion. For example, you could invite viewers to visit your company's website, fill out a lead generation form, or make a purchase.\n\n\n## Where to display promotional videos\n\nChoose platforms that have high engagement rates and that align with where your target audience spends time. For example, you can display promotional videos via your company’s:\n\n\n\n* Website, such as on the homepage or on dedicated product or service pages\n* Social media accounts, where you can post them directly or link to your website\n* Email marketing campaigns, where you can embed videos or link to your website\n* [Webinars](https://livestorm.co/blog/webinar-best-practices), where you can use Livestorm to share short promotional videos during longer presentations",{"id":3263,"__typename":2541,"image":3264},"D7MfoQNbRzKVxS_hSeh_RQ",{"id":3265,"alt":3266,"height":3267,"url":3268,"width":3269},"49647096","10 Best Pre-Recorded Webinar Platforms To Help You Scale",1281,"https://livestorm.imgix.net/1127/1683913346-10-best-pre-recorded-webinar-platforms-to-help-you-scale.jpg",1920,{"id":3271,"__typename":2537,"text":3272},"VC8gm1RpRLKsk8Arc1-m3w","To optimize performance, track website, email, webinar, and [social media analytics](https://livestorm.co/blog/essential-social-media-metrics-event). Use this data to discover which platforms are most effective for promoting the video and reaching potential customers.\n\nBy regularly analyzing video performance, you can ensure the right audience sees your message. You can also confirm that it’s driving your team’s desired outcomes.",[3274,3275,3279],{"__typename":2573,"id":2652,"slug":2653,"title":2654},{"__typename":2568,"id":3276,"slug":3277,"title":3278},"YkTR1oQERk2Zd4zQIvh4lA","webinar-best-practices","21 Webinar Best Practices for an Engaging Event",{"__typename":2568,"id":2656,"slug":2657,"title":2658},{"__typename":2491,"id":3281,"alternativeVersions":3282,"trackName":1476,"trackNameFallback":3287,"trackingBreadcrumbTitle":1476,"slug":3284,"seoTitle":3288,"seoDescription":3289,"structuredData":3290,"category":3315,"heroTitle":3287,"heroText":3317,"promote":1652,"content":3318,"sidebarRelatedArticles":3339},"fwy2lxSwToyFTitnt9Uqvg",[3283,3285],{"value":3284,"locale":2496},"asynchronous-video",{"value":3286,"locale":2499},"video-asynchrone","Asynchronous Video","What is an asynchronous video?","Learn about asynchronous video: what it means, the main benefits, how to use it, and the difference between synchronous and asynchronous videos.",[3291,3302,3305],{"id":3292,"contentData":3293},"U_kmSbWrRg2gzzpLh64wAQ",{"@context":2595,"@type":2508,"mainEntity":3294},[3295,3298],{"@type":2511,"name":3288,"acceptedAnswer":3296},{"@type":2513,"text":3297},"Asynchronous video is a content format where the sender and receiver don’t need to be present in real time. With async or pre-recorded video, you can produce the content and then share it with viewers so they can watch it at any time.",{"@type":2511,"name":3299,"acceptedAnswer":3300},"What’s the difference between synchronous and asynchronous videos?",{"@type":2513,"text":3301},"Synchronous videos require both the sender and receiver to be present in real time. Video calls and livestreaming events are examples of synchronous videos.",{"id":3303,"contentData":3304},"CCwsibGpQyKxGKKJh2_Ebw",{"@context":2522,"@type":2523,"name":2524,"description":2525,"thumbnailUrl":2526,"uploadDate":2527,"duration":2528,"embedUrl":2529,"interactionCount":2530},{"id":3306,"contentData":3307},"OjmVjoW2QUCSIHjuaOCjNQ",{"@context":2522,"@type":2523,"name":3308,"description":3309,"thumbnailUrl":3310,"uploadDate":3311,"duration":3312,"embedUrl":3313,"interactionCount":3314},"Virtual Meeting Etiquette: 10 Tips","Virtual meetings have become the new normal and adapting to online formats can take a little adjustment compared to in-person meetings.  In this video, we're sharing 10 of our top etiquette tips to promote productivity, collaboration, and respect in your online meetings.   Do you have tips of your own? Don't hesitate to drop them in the comments section below. We want to hear from you!   ----------  ✨ Useful resources: - 100+ FREE virtual backgrounds: https://bityl.co/Bk7J - 5 Icebreaker ideas for your next virtual meeting: https://ytube.io/3RhS  ----------  ⏱️ Timestamps:  00:00 - Intro 00:52 - Tip 1: Understand the software 01:39 - Tip 2: Prepare a clear agenda 02:01 - Tip 3: Dress appropriately  02:31 - Tip 4: Be punctual 03:03 - Tip 5: Speak to the camera 03:30 - Tip 6: Avoid distractions 03:54 - Tip 7: Take breaks 04:20 - Tip 8: Use a virtual background 04:47 - Tip 9: Avoid eating 05:11 - Tip 10: Record and share the meeting  ----------  Livestorm is the browser-based, end-to-end Video Engagement Platform that facilitates easy collaboration while capturing actionable insights.   You can use Livestorm for on-demand, live, or pre-recorded events. Our platform supports all the workflows around a video engagement; including landing pages, registration, email follow-ups, sharing video recordings, and more.  Powerful end-to-end analytics helps you track and measure audience engagement. Our seamless integration with tools like Pipedrive and Intercom help you manage all of your insights in one place.  Learn more at livestorm.co  👉 Follow us:   LinkedIn ► https://www.linkedin.com/company/live... Twitter ► https://twitter.com/livestormapp/ Facebook ► https://www.facebook.com/livestormapp/","https://i.ytimg.com/vi/DLaLDlPtIK4/default.jpg","2022-04-12T08:49:07Z","PT6M17S","https://www.youtube.com/embed/DLaLDlPtIK4","5440",{"id":3316},"C2_685EYTL2ZTnyRQqRk1w","Asynchronous video is a content format where the sender and receiver don’t need to be present in real time.",[3319,3322,3325,3328,3334,3337],{"id":3320,"__typename":2537,"text":3321},"NmkecQ9SRk2oZFGjiGFfjA","## What is an asynchronous video?\n\nAsynchronous video is a content format where the sender and receiver don’t need to be present in real time. With async or pre-recorded video, you can produce the content and then share it with viewers so they can watch it at any time.\n\n\n## What’s the difference between synchronous and asynchronous videos?\n\nSynchronous videos require both the sender and receiver to be present in real time. Video calls and livestreaming events are examples of synchronous videos.\n\nIn contrast, asynchronous videos allow for more time-based flexibility. On-demand videos, [automated webinars](https://livestorm.co/blog/automated-webinars), and screen recordings are examples of async videos that viewers can watch at any time.\n\n\n## Benefits of asynchronous videos\n\nOne major perk of asynchronous videos is their ability to reach a larger audience. For example, when you run [synchronous meetings](https://livestorm.co/blog/asynchronous-vs-synchronous-meetings), people who can’t attend in real time won’t be able to join. However, viewers can watch asynchronous meeting videos whenever it suits them, which allows more people to participate.",{"id":3323,"__typename":2564,"youtubeLink":3324},"KTUVfmHxRqG0_lv0HY1Pjw","https://www.youtube.com/embed/DLaLDlPtIK4?si=OEX61SOptuOV_oWT",{"id":3326,"__typename":2537,"text":3327},"WdDaenmEQjKsY1hKCmDivA","Asynchronous videos also give you more control over the messaging. Before you record an async video, you can perfect your message and practice your delivery to ensure clear and effective communication.\n\nAsynchronous videos can save time and resources. They eliminate the need for scheduling and coordinating live events. For busy teams who work from a variety of time zones, this outcome is especially beneficial.\n\n\n## How to use asynchronous videos for business\n\nBoth B2C and B2B companies can use async videos in a variety of contexts. Here are some of the most common use cases:\n\n* **Training materials:** Give employees easy access to reference materials and tools for self-paced learning. Async videos work well for training, upskilling, and onboarding. For example, [WPP used Livestorm](https://livestorm.co/customers/wpp) to create a training database.\n* **Marketing content:** Showcase products or services to invite potential customers to engage. Async videos are ideal as promotional content.\n* **Internal communication:** Broadcast company news in a format that everyone can access. With async videos, you can make internal meetings more efficient.\n* **Team collaboration:** Share feedback with colleagues. Record your screen or webcam to share ideas and updates anytime.\n* **Customer service:** Provide 24/7 support with asynchronous videos. Create knowledge bases to assist and address questions.",{"id":3329,"__typename":2541,"image":3330},"BbGIFD0_QNeFN92MRGI2LA",{"id":3331,"alt":1480,"height":3332,"url":3333,"width":2963},"48595704",854,"https://livestorm.imgix.net/1127/1665683303-employeeonboarding.jpg",{"id":3335,"__typename":2537,"text":3336},"G4H4VPYER1W37I0DULKM4w","## How to share asynchronous videos with Livestorm\n\nWith an [asynchronous communication tool](https://livestorm.co/blog/asynchronous-communication-tools) like Livestorm, you can create and share videos for viewers to watch at a convenient time. First, record the presentation you want to share or upload it directly to your Livestorm dashboard.\n\nWith Livestorm, you can allow anyone or only registered people to watch your on-demand replays. Then publish the event or embed it on your website so viewers can watch asynchronously.",{"id":3338,"__typename":2564,"youtubeLink":2565},"CCaOx2HGRk-bUJtZurn4yw",[3340,3344,3348,3349],{"__typename":2568,"id":3341,"slug":3342,"title":3343},"141590823","asynchronous-vs-synchronous-meetings","Asynchronous vs. Synchronous Meetings: Which is Best For Your Team?",{"__typename":2568,"id":3345,"slug":3346,"title":3347},"146987343","asynchronous-communication-tools","11 Top Asynchronous Communication Tools (Free & Paid)",{"__typename":2568,"id":2569,"slug":2570,"title":2571},{"__typename":2568,"id":3350,"slug":3351,"title":3352},"LfFspJMGSzetkq1PVL0Mzg","employee-onboarding-process","Employee Onboarding Process: Best Practices, Checklist & Tools",{"__typename":2491,"id":3354,"alternativeVersions":3355,"trackName":1476,"trackNameFallback":3360,"trackingBreadcrumbTitle":1476,"slug":3357,"seoTitle":3361,"seoDescription":3362,"structuredData":3363,"category":3378,"heroTitle":3360,"heroText":3379,"promote":1652,"content":3380,"sidebarRelatedArticles":3399},"Q33fMo1FQuKNTI4FZlL1gA",[3356,3358],{"value":3357,"locale":2496},"video-thumbnail",{"value":3359,"locale":2499},"vignette-video","Video Thumbnail","What is a video thumbnail?","Learn about the importance of video thumbnails in video marketing, including tips on creating thumbnails and adding them to videos for increased views.",[3364,3375],{"id":3365,"contentData":3366},"Ryikhh6wSAmJyvkiSa_HKQ",{"@context":2507,"@type":2508,"mainEntity":3367},[3368,3371],{"@type":2511,"name":3361,"acceptedAnswer":3369},{"@type":2513,"text":3370},"A video thumbnail is a static image that acts as a visual representation of your video. It’s typically the first thing viewers see before clicking to play your content.",{"@type":2511,"name":3372,"acceptedAnswer":3373},"Why do video thumbnails matter?",{"@type":2513,"text":3374},"Video thumbnails are an essential element of video marketing. A well-designed thumbnail gives viewers a quick preview of your video and an idea of what to expect before they watch. That sets expectations and can lead to higher retention rates.",{"id":3376,"contentData":3377},"bd1oD0DXRji7EzrSR5CxGg",{"@context":2522,"@type":2523,"name":2603,"description":2604,"thumbnailUrl":2605,"uploadDate":2606,"duration":2607,"embedUrl":2608,"interactionCount":2609},{"id":2532},"A video thumbnail is a static image that acts as a visual representation of your video.",[3381,3384,3387,3390,3396],{"id":3382,"__typename":2537,"text":3383},"Q8bs6D3mTLOnMIAuoBF67Q","## What is a video thumbnail?\n\nA video thumbnail is a static image that acts as a visual representation of your video. It’s typically the first thing viewers see before clicking to play your content.\n\nVideo thumbnails appear on video hosting platforms like YouTube, Vimeo, and Livestorm. They help viewers understand the subject of a video quickly.\n\nA good thumbnail can increase viewer interest and drive more clicks and views. In contrast, an unappealing one can negatively affect [video performance](https://livestorm.co/blog/video-engagement-metrics).",{"id":3385,"__typename":2564,"youtubeLink":3386},"Ji_eXe7kRKGDlyFdaQJvgA","https://www.youtube.com/embed/n_ZTVBPlgFc?si=P0kf5GMxGebMLFSx",{"id":3388,"__typename":2537,"text":3389},"QHlegAbGRjqIOFzDLQopoA","## Why do video thumbnails matter?\n\nVideo thumbnails are an essential element of [video marketing](https://livestorm.co/resources/guides/video-marketing). A well-designed thumbnail gives viewers a quick preview of your video and an idea of what to expect before they watch. That sets expectations and can lead to higher retention rates.\n\nThumbnails can also make your video stand out from other content. An eye-catching thumbnail can grab viewers’ attention and make them more likely to click on your content, ultimately increasing views and [video engagement](https://livestorm.co/blog/engagement-funnel).\n\n\n## How to create video thumbnails\n\nYou can create a video thumbnail using a relatively simple workflow. But making high-performing thumbnails isn’t always an easy process. \n\nDesigning thumbnails that stand out and drive views requires thought and effort. Use these tips to guide your creative workflow:\n\n\n\n* **Choose an engaging image:** Your thumbnail should accurately represent the video content while also being visually appealing. Use high-quality images that are relevant to your video topic.\n* **Add a text overlay:** Include a few words of text, such as the title of your video or a brief description. Text overlays give viewers more context and help them decide whether to click.\n* **Pick colors carefully: **Choose colors that stand out on video hosting platforms. When in doubt, use your brand colors or select contrasting colors that make text overlays easy to read quickly.\n* **Keep the design simple:** Avoid cluttering your thumbnail with too much information or too many images. Clean and simple designs are easier for viewers to process at a quick glance.\n* **Test and optimize:** To find what works best for your video content, test different designs or color palettes. Use video analytics to see what drives the best results.",{"id":3391,"__typename":2541,"image":3392},"HCidQADiQOKEi_xMb2bebA",{"id":3393,"alt":3394,"height":2871,"url":3395,"width":2873},"Krvl-hrvS5G7cyjxlPvi0g","man working from home typing on a computer","https://livestorm.imgix.net/1127/1702607855-what-is-remote-work.jpg",{"id":3397,"__typename":2537,"text":3398},"ZbqBPfFrScyXeWh7LIjtJg","## How to add a thumbnail to a video\n\nMost [video hosting platforms](https://livestorm.co/blog/video-hosting) let you upload custom thumbnails for each video. Here's how to add a thumbnail to your videos:\n\n\n\n* In the video settings, select the option to upload a custom thumbnail.\n* Choose the image you want to use as your thumbnail and upload it.\n* Adjust the thumbnail size and position if needed.\n* Save your changes and publish your video.\n\nKeep in mind that some platforms have specific guidelines for thumbnail sizes and aspect ratios. Check these specifications before designing and uploading thumbnails.",[3400,3401],{"__typename":2568,"id":2664,"slug":2665,"title":2666},{"__typename":2573,"id":2652,"slug":2653,"title":2654},{"__typename":2491,"id":3403,"alternativeVersions":3404,"trackName":1476,"trackNameFallback":3409,"trackingBreadcrumbTitle":1476,"slug":3406,"seoTitle":3410,"seoDescription":3411,"structuredData":3412,"category":3430,"heroTitle":3409,"heroText":3431,"promote":1652,"content":3432,"sidebarRelatedArticles":3462},"d_WTy7vGRbyT-NR-9vJCcw",[3405,3407],{"value":3406,"locale":2496},"video-messaging",{"value":3408,"locale":2499},"messagerie-video","Video Messaging","What is video messaging?","Learn about using video messaging for business, from enhancing sales outreach to providing personalized support to improving internal communications.",[3413,3420],{"id":3414,"contentData":3415},"d6XdlVJeSiy4riCa696j1A",{"@context":2507,"@type":2508,"mainEntity":3416},[3417],{"@type":2511,"name":3410,"acceptedAnswer":3418},{"@type":2513,"text":3419},"Video messaging is a method of sharing pre-recorded video content via online communication or meeting platforms. In a B2B, it’s ideal for sharing ideas, providing feedback, and answering questions.",{"id":3421,"contentData":3422},"UHqE05tzTH64Qz72lb4siA",{"@context":2522,"@type":2523,"name":3423,"description":3424,"thumbnailUrl":3425,"uploadDate":3426,"duration":3427,"embedUrl":3428,"interactionCount":3429},"5 Predictions for the Future of Video","In 2018, Neil Patel predicted: “Nearly everyone is going to consume almost entirely video-based content in the coming years.”  He was right. With the pandemic, our use of video has grown exponentially and it's redefining the way we connect, engage, and collaborate in our personal lives and in just about every industry.  In this video, you'll hear 5 predictions for the future of video in 2021 and beyond. From new solutions adapted to today's remote teams to virtual reality technologies, find out what future trends to look out for.  Do you have any of your own predictions? Add it to the comments section below!   ----------  ⏱️ Timestamps:  0:00 Intro  1:00 Prediction 1 2:16 Prediction 2 5:13 Prediction 3 6:30 Prediction 4 7:57 Prediction 5  👍 Like this YouTube video? Subscribe to our channel: https://ytube.io/3JNw  ----------  Livestorm is the browser-based, end-to-end Video Engagement Platform that facilitates easy collaboration while capturing actionable insights.   You can use Livestorm for on-demand, live, or pre-recorded events. Our platform supports all the workflows around a video engagement; including landing pages, registration, email follow-ups, sharing video recordings, and more.  Powerful end-to-end analytics helps you track and measure audience engagement. Our seamless integration with tools like Pipedrive and Intercom help you manage all of your insights in one place.  Learn more at livestorm.co  ----------  Follow us on social media!  LinkedIn: https://lkdin.io/3SzL Twitter: https://bityl.co/7cip Facebook: https://fbook.cc/3VYi Instagram: https://fbook.cc/3VYm  #livestorm #onlineevents #virtualreality #augmentedreality #webinars #eventmarketing #digitalmarketing","https://i.ytimg.com/vi/xZ4oDYJ6CxU/default.jpg","2021-07-02T13:33:00Z","PT10M4S","https://www.youtube.com/embed/xZ4oDYJ6CxU","1444",{"id":3189},"Video messaging is a method of sharing pre-recorded video content via online communication or meeting platforms.",[3433,3436,3439,3442,3449,3452,3459],{"id":3434,"__typename":2537,"text":3435},"BzNOyh2tRFaPc5uW3Yg__g","## What is video messaging?\n\nVideo messaging is a method of sharing pre-recorded video content via online communication or meeting platforms.\n\nFor B2B, it’s ideal for sharing ideas, providing feedback, and answering questions. It's also helpful for [asynchronous communication](https://livestorm.co/blog/asynchronous-vs-synchronous-meetings) with remote colleagues, employees, and clients.\n\nBecause it includes video and audio, video messaging gives your team a more engaging way to communicate compared to phone calls or emails.",{"id":3437,"__typename":2564,"youtubeLink":3438},"WpWOYUZuQMWLhfDaKgoH0w","https://www.youtube.com/embed/xZ4oDYJ6CxU?si=Y6e55dRMQ2a92Jqp",{"id":3440,"__typename":2537,"text":3441},"QHFdSGdVSSWHPdrzJNYyMQ","## Benefits of video messaging for B2B\n\nVideo messaging can be particularly helpful for B2B companies. Some of the perks include:\n\n\n\n* **Better personalization:** Your team can connect with prospects, customers, and team members on a more personal level. It can establish trust and build stronger relationships with clients and colleagues.\n* **Easier communication:** It’s better for explaining concepts. It also avoids misinterpretation or miscommunication that can happen with written messages.\n* **Increased efficiency:** Video messaging saves time by eliminating the need for back-and-forth emails or phone calls.\n* **Lower cost:** It replaces in-person meetings or events. That means it can help your company save on travel and event planning costs.",{"id":3443,"__typename":2541,"image":3444},"Mu1Z_CaETL-E1JCtbc0S-Q",{"id":3445,"alt":1480,"height":3446,"url":3447,"width":3448},"48450629",840,"https://livestorm.imgix.net/1127/1664466171-asynchronous-video-voice-message-apps-featured.jpg",1680,{"id":3450,"__typename":2537,"text":3451},"R9VlSY-IScK5IuJhdYUE_w","## How to use video messaging for business\n\nFrom internal communication to external connections, video messaging has a ton of use cases. Here are a few ways your organization can use this kind of video content.\n\n[Sales teams can use video](https://livestorm.co/blog/video-for-sales) messages for outreach to potential customers. Along the same lines, marketing teams can create async videos to pitch ideas to clients or to [demo the organization’s products](https://livestorm.co/blog/product-demo-video) and services in a more engaging way.\n\nCustomer support teams can use video messaging to provide faster and more customized service. With videos, customer service teams can record personalized solutions that improve customer satisfaction.\n\nAdministrative, operations, and human resources teams can use video messaging for internal communications. For example, they can record team meetings, company announcements, and [employee training](https://livestorm.co/blog/virtual-training) sessions.",{"id":3453,"__typename":2541,"image":3454},"CDb9ZoZGR_64FYstDZSAXg",{"id":3455,"alt":3456,"height":3457,"url":3458,"width":2963},"49382760","Salesperson doing a sales pitch on video sitting on a terrace",853,"https://livestorm.imgix.net/1127/1680039961-salesperson-doing-a-sales-pitch-on-video-sitting-on-a-terrace.jpg",{"id":3460,"__typename":2537,"text":3461},"B1N7jXXpSearCYgsNmBR9w","## What’s the best way to send a video message?\n\nWhether you need to send video messages to internal or external contacts, take your pick of these channels:\n\n\n\n1. **Email:** Add a link or embed a video directly into an email to get your message into recipients’ inboxes.\n2. **Livestorm:** Record or upload video messages via Livestorm and share them via links or email. Livestorm offers analytics to help you measure engagement.\n3. **Social media:** LinkedIn, Facebook, and X (formerly Twitter) are great for sharing B2B video messages publicly and getting engagement from a broad audience.\n4. **Company website:** By embedding video messages on your website, you can share product demos, testimonials, and company updates with customers and prospects.\n5. **Direct messaging apps**: Platforms like Slack and Microsoft Teams let you share video messages directly with individuals or groups.",[3463,3464,3465],{"__typename":2568,"id":3341,"slug":3342,"title":3343},{"__typename":2568,"id":2656,"slug":2657,"title":2658},{"__typename":2568,"id":3466,"slug":3467,"title":3468},"49487474","video-for-sales","How to Sell Products Online with Video for Sales",{"__typename":2491,"id":3470,"alternativeVersions":3471,"trackName":1476,"trackNameFallback":3476,"trackingBreadcrumbTitle":1476,"slug":3473,"seoTitle":3477,"seoDescription":3478,"structuredData":3479,"category":3491,"heroTitle":3476,"heroText":3492,"promote":1652,"content":3493,"sidebarRelatedArticles":3511},"ZQZshYzkRYiLPVgI4EFOAg",[3472,3474],{"value":3473,"locale":2496},"embed-video",{"value":3475,"locale":2499},"integrer-video","Embed Video","What does it mean to an embed video?","Learn about embedding videos, the benefits, methods, and potential drawbacks, including how to generate an embed code for your online content.",[3480,3488],{"id":3481,"contentData":3482},"UaPx1L5nSnSw47jKx3aIdA",{"@context":2507,"@type":2508,"mainEntity":3483},[3484],{"@type":2511,"name":3485,"acceptedAnswer":3486},"What does embedding a video mean?",{"@type":2513,"text":3487},"Embedding a video is the process of using HTML code to insert content into a webpage, blog post, or other online platform. Viewers can then play and watch the video directly on the page or platform without having to open another website or application.",{"id":3489,"contentData":3490},"Rb-DyZzfQPGufgrmU47YFg",{"@context":2522,"@type":2523,"name":2524,"description":2525,"thumbnailUrl":2526,"uploadDate":2527,"duration":2528,"embedUrl":2529,"interactionCount":2530},{"id":3316},"Embedding a video is the process of using HTML code to insert content into a webpage, blog post, or other online platform.",[3494,3497,3505,3508],{"id":3495,"__typename":2537,"text":3496},"E05AjDTvTmaIEuYQNtf0og","## What does embedding a video mean?\n\nEmbedding a video is the process of using HTML code to insert content into a webpage, blog post, or other online platform. Viewers can then play and watch the video directly on the page or platform without having to open another website or application.\n\n\n## Different ways to embed videos\n\nTo embed videos, use one of these two methods:\n\n\n\n* **Add an iframe tag to your webpage.** With this HTML element, you can insert external content (like videos) into a webpage. For example, Livestorm supports embeds from YouTube and other streaming services.\n* **Use Javascript or an embed tool.** These options work best for embedding content in emails.",{"id":3498,"__typename":2541,"image":3499},"L4OnyxgZR_6IHj6QkPw3oQ",{"id":3500,"alt":3501,"height":3502,"url":3503,"width":3504},"48884460","Promotion video Livestorm",1374,"https://livestorm.imgix.net/1127/1671019371-screenshot-2022-12-14-at-13-00-49.png",2384,{"id":3506,"__typename":2537,"text":3507},"E9J4qpZRT1yZFcbxOEnBoA","## Pros and cons of embedding videos\n\nEmbedded videos can make emails, blog posts, and webpages more visually appealing. When you incorporate [video marketing](https://livestorm.co/resources/guides/video-marketing) into written content, you can increase viewer engagement and retention. Embedding relevant videos can also optimize the content for search engines.\n\nWhen you embed videos, you can share content on multiple platforms simultaneously. For example, the webpage you’re reading features an embedded video (see below) that’s also published on YouTube.\n\nHowever, embedded videos can lead to potential problems. Embeds can create compatibility issues for older browsers.\n\nWebpages with embedded videos can also load more slowly. This can negatively affect user experience. To optimize website content with embedded videos, check page speed.\n\n\n## How to generate an embed code for a video\n\nFollow these steps to create an embed code:\n\n\n\n1. Upload your video to a [hosting platform](https://livestorm.co/blog/video-hosting) like YouTube or Vimeo. Want to embed a Livestorm video? Download the [livestream recording](https://livestorm.co/blog/how-record-livestream) from your dashboard first. Then upload the video file to your hosting platform of choice.\n2. Click to generate an embed code from the hosting platform. Then copy and paste the iframe tag into your webpage. To embed in an email or other platform, you may need a JavaScript code or an embedding tool.",{"id":3509,"__typename":2564,"youtubeLink":3510},"EeYy6vZmRI2bT4nSoz6wTQ","https://www.youtube.com/embed/lT8r7SK3geU?si=buAco5H8p5PEilzg",[3512,3513],{"__typename":2568,"id":2664,"slug":2665,"title":2666},{"__typename":2573,"id":2652,"slug":2653,"title":2654},{"__typename":2491,"id":3515,"alternativeVersions":3516,"trackName":1476,"trackNameFallback":3521,"trackingBreadcrumbTitle":1476,"slug":3518,"seoTitle":3522,"seoDescription":3523,"structuredData":3524,"category":3539,"heroTitle":3521,"heroText":3531,"promote":1652,"content":3540,"sidebarRelatedArticles":3557},"S3TXuVQzQ5GmVx9kK8gVVg",[3517,3519],{"value":3518,"locale":2496},"ai-video",{"value":3520,"locale":2499},"ia-video","AI Video","What is an AI video?","Learn about the benefits and uses of AI videos across industries and discover the most popular AI video generators and distribution channels.",[3525,3536],{"id":3526,"contentData":3527},"W24-f8gdTBeuwrpGYNcOyg",{"@context":2507,"@type":2508,"mainEntity":3528},[3529,3532],{"@type":2511,"name":3522,"acceptedAnswer":3530},{"@type":2513,"text":3531},"An AI video is a video produced using artificial intelligence technology or software.",{"@type":2511,"name":3533,"acceptedAnswer":3534},"What are examples of use cases for AI videos?",{"@type":2513,"text":3535},"Ecommerce companies can use AI video to create personalized product recommendations based on customer data. Along the same lines, marketing teams can leverage AI video to deliver targeted ads that resonate with their audience.",{"id":3537,"contentData":3538},"CZilSq3vRX-MASeG5SyFDA",{"@context":2522,"@type":2523,"name":2781,"description":2782,"thumbnailUrl":2783,"uploadDate":2784,"duration":2785,"embedUrl":2786,"interactionCount":2787},{"id":2614},[3541,3544,3551,3554],{"id":3542,"__typename":2537,"text":3543},"ZyvJpJbiSly51gokTnjt_Q","## What is an AI video?\n\nAn AI video is a video produced using artificial intelligence technology or software. Most marketers and creators make AI videos using these two methods:\n\n\n\n* Create custom AI videos from existing content or clips\n* Generate AI videos using text-based prompts\n\n\n## What are examples of use cases for AI videos?\n\nBusinesses in almost any industry can benefit from AI videos. Here are some use cases.\n\nEcommerce companies can use AI video to create personalized product recommendations based on customer data. Along the same lines, marketing teams can leverage AI video to deliver targeted ads and other [video marketing](https://livestorm.co/resources/guides/video-marketing) efforts that resonate with their audience.\n\nEducation providers can use AI video to prepare interactive [hybrid learning](https://livestorm.co/blog/hybrid-learning) materials. In the entertainment industry, AI video can create highly personalized and immersive experiences for viewers.",{"id":3545,"__typename":2541,"image":3546},"LxmiQOCdReqZNUxO4P_phQ",{"id":3547,"alt":1480,"height":3548,"url":3549,"width":3550},"22589171",5120,"https://livestorm.imgix.net/1127/1630087104-how-to-create-a-sales-webinar-that-will-wow-clients.jpg",7680,{"id":3552,"__typename":2537,"text":3553},"ADV6_Ex5QNy8al4mn-jVdw","## What are the most popular AI video generators?\n\nSome of the most popular AI video generators include:\n\n\n\n* Synthesia is a text-to-video generator with AI avatars and voiceovers. \n* Hour One creates AI videos with custom avatars and an AI script assistant.\n* Pictory generates AI videos using text-based scripts or blog posts.\n* Kapwing has AI tools and templates to help marketing teams create faster.\n* Opus Clip uses AI technology to create viral clips from long-form videos. \n\n\n## How can you distribute AI videos?\n\nAfter generating AI videos, include them in your [video marketing strategy](https://livestorm.co/blog/b2b-video-marketing-strategy). Share them with your target audience using channels like:\n\n\n\n* **Social media:** Post AI videos to your Facebook, LinkedIn, Instagram, or X (formerly Twitter) accounts to educate, entertain, and engage followers.\n* **Email marketing:** Include AI videos in email newsletters to share company updates, product launches, and other news in an engaging way.\n* **Company website:** Showcase AI videos on product and service pages, in knowledge bases, or on your homepage.\n* **Virtual events:** Feature AI videos in online conferences, webinars, and other [virtual events](https://livestorm.co/resources/guides/what-is-a-virtual-event). You can easily upload and share AI videos as you livestream via Livestorm.",{"id":3555,"__typename":2564,"youtubeLink":3556},"GIItlrovSWeO4CaZMl8ERg","https://www.youtube.com/embed/KmiUtyOW1ec?si=P32_o-9_ivsG2M0I",[3558,3562],{"__typename":2573,"id":3559,"slug":3560,"title":3561},"117966764","what-is-a-virtual-event","The Essential Guide to Virtual Events and How to Host One",{"__typename":2573,"id":2652,"slug":2653,"title":2654},{"__typename":2491,"id":3564,"alternativeVersions":3565,"trackName":1476,"trackNameFallback":3570,"trackingBreadcrumbTitle":1476,"slug":3567,"seoTitle":3571,"seoDescription":3572,"structuredData":3573,"category":3594,"heroTitle":3570,"heroText":3595,"promote":1652,"content":3596,"sidebarRelatedArticles":3620},"JmJHIyL7TiivHlTiaMLGKQ",[3566,3568],{"value":3567,"locale":2496},"talking-head-video",{"value":3569,"locale":2499},"video-face-camera","Talking Head Video","What is a talking head video?","Learn about creating engaging talking head videos with expert tips on scripting, visuals, lighting, sound, and video length for optimal viewer engagement.",[3574,3581,3584],{"id":3575,"contentData":3576},"LBG_qP4JQqCh-Vsaole4fQ",{"@context":2507,"@type":2508,"mainEntity":3577},[3578],{"@type":2511,"name":3571,"acceptedAnswer":3579},{"@type":2513,"text":3580},"A talking head video is a live-action video style that features an individual person speaking directly to the viewer. The speaker may give information, provide instructions, or share opinions about a topic, typically for educational or promotional purposes.",{"id":3582,"contentData":3583},"OTdCa-_RQiCpojGhp2-qBw",{"@context":2522,"@type":2523,"name":2696,"description":2697,"thumbnailUrl":2698,"uploadDate":2699,"duration":2700,"embedUrl":2701,"interactionCount":2702},{"id":3585,"contentData":3586},"SNB0MhBBSuqrPc_br-_6GQ",{"@context":2522,"@type":2523,"name":3587,"description":3588,"thumbnailUrl":3589,"uploadDate":3590,"duration":3591,"embedUrl":3592,"interactionCount":3593},"Get Started with Daylight Virtual Backgrounds","Daylight Virtual Backgrounds are going to change the way you experience virtual meetings and webinars!  To access this new feature, register to Livestorm, and select one of our daylight backgrounds.  The background of your online events will then automatically change based on the time of day in your current location. Your daylight background will reflect the natural light of the current time.  Daylight Backgrounds enhance the visual experience, and help you feel more grounded or refreshed during your events, even when you're working remotely.  ----------  Livestorm is the browser-based, end-to-end Video Engagement Platform that facilitates easy collaboration while capturing actionable insights.   You can use Livestorm for on-demand, live, or pre-recorded events. Our platform supports all the workflows around a video engagement; including landing pages, registration, email follow-ups, sharing video recordings, and more.  Powerful end-to-end analytics helps you track and measure audience engagement. Our seamless integration with tools like Pipedrive and Intercom help you manage all of your insights in one place.  Learn more at livestorm.co  👉 Follow us:   LinkedIn ► https://www.linkedin.com/company/live... Twitter ► https://twitter.com/livestormapp/ Facebook ► https://www.facebook.com/livestormapp/","https://i.ytimg.com/vi/XDBfAMvb4EU/default.jpg","2023-02-13T08:40:42Z","PT28S","https://www.youtube.com/embed/XDBfAMvb4EU","2855",{"id":3189},"A talking head video is a live-action video style that features an individual person speaking directly to the viewer.",[3597,3600,3603,3606,3614,3617],{"id":3598,"__typename":2537,"text":3599},"G7sMqIlTRDSylNJoQMOBBQ","## What is a talking head video?\n\nA talking head video is a live-action video style that features an individual person speaking directly to the viewer. The speaker may give information, [provide instructions](https://livestorm.co/blog/what-is-virtual-learning), or share opinions about a topic. This video type is typically for educational or promotional purposes.\n\nBecause they create face-to-face connections, talking head videos are particularly helpful for communicating with your audience. Since this type of video also allows for direct eye contact, the speaker can establish trust and credibility.\n\nAs a marketer, you can use this talking head style in many different video formats. For example, this style works especially well for explainers, testimonials, and [internal communications](https://livestorm.co/blog/internal-communication-strategy). Below, we'll cover how to use this video style successfully.",{"id":3601,"__typename":2564,"youtubeLink":3602},"CBv9nviwT0qGSxVK-8rbag","https://www.youtube.com/embed/bZ__8ehDNbI?si=Z0fzXy4tycCQYnko",{"id":3604,"__typename":2537,"text":3605},"Ds9Bs5VpRPG5IYxCOrkYBA","## How to make engaging talking head videos\n\nTo create a successful talking head video, you need a production plan. Follow these tips to make an engaging talking head video:\n\n\n\n1. **Start with a script:** What do you want to communicate? The content of a talking head video is crucial, so you need a clear script to deliver your message. Tailor the script to your target audience and their interests or knowledge level.\n2. **Use visuals strategically:** Most talking head videos focus on the speaker. But that doesn't have to be the only point of interest. Deepen viewers' understanding and engagement by adding relevant visuals. Use graphics, charts, or video footage to support your message.\n3. **Pay attention to lighting and sound:** The quality of the video matters just as much as the delivery. [To look better](https://livestorm.co/blog/how-to-look-better-video-call), ensure the speaker’s face is well-lit, and record the content in an area free from background noise. When you record with Livestorm, you can use our [Krisp integration](https://livestorm.co/integrations/krisp) to eliminate background noise and visual distractions.\n4. **Be authentic:** Don't appear overly scripted. Viewers are more likely to connect with a speaker who appears genuine. When you record, be yourself, speak naturally, and don't be afraid to show your personality.\n5. **Keep it concise:** Talking head videos should be short and to the point. Aim to keep them under five minutes to retain viewers’ attention. Ideally, you want viewers to watch until the end.",{"id":3607,"__typename":2541,"image":3608},"QeHZMFMNSEW1kHzY7fDERw",{"id":3609,"alt":3610,"height":3611,"url":3612,"width":3613},"48428553","Woman using a laptop for virtual ice breakers",1125,"https://livestorm.imgix.net/1127/1663941393-02-virtual-meetings-ice-breakers.png",2000,{"id":3615,"__typename":2537,"text":3616},"bM-3tc4mQAqZP-ZLmabtoA","## **What is the best background for talking head videos?**\n\nAn effective talking head video should appear both professional and engaging. That means it needs an appropriate backdrop. Use these guidelines to [choose the best background](https://livestorm.co/blog/best-background-video-conferencing):\n\n\n\n1. **Incorporate your brand image:** Put your brand front and center. Align your background style and color palette with your brand. Consider representing your company via a logo or a branded item in the background.\n2. **Avoid distractions:** Keep the background as simple as possible. Avoid excessive clutter. It can distract the viewers from the main focus—the speaker.\n3. **Consider the speaker's outfit:** The speaker's clothing should contrast with the background to avoid blending in. For example, if the background is white, the speaker should wear a darker color.\n4. **Use a virtual background:** You don't necessarily need to stage a real-life background. Instead, save time and access more options by using a virtual backdrop. Livestorm offers over 100 [free virtual backgrounds](https://livestorm.co/virtual-background-library) with a variety of aesthetics and color palettes.",{"id":3618,"__typename":2564,"youtubeLink":3619},"eUO16yWxTzGlrYVA4SjozQ","https://www.youtube.com/embed/XDBfAMvb4EU?si=G2I45vu658_07jjL",[3621,3622,3623],{"__typename":2568,"id":3049,"slug":3050,"title":3051},{"__typename":2568,"id":2888,"slug":2889,"title":2890},{"__typename":2568,"id":3053,"slug":3054,"title":3055},{"__typename":2491,"id":3625,"alternativeVersions":3626,"trackName":1476,"trackNameFallback":3631,"trackingBreadcrumbTitle":1476,"slug":3628,"seoTitle":3632,"seoDescription":3633,"structuredData":3634,"category":3649,"heroTitle":3631,"heroText":3650,"promote":1652,"content":3651,"sidebarRelatedArticles":3668},"W_vXfYcGT12JpA8DcbpWFQ",[3627,3629],{"value":3628,"locale":2496},"video-resolution",{"value":3630,"locale":2499},"resolution-video","Video Resolution","What is video resolution?","Learn about video resolution, including the different settings and how to choose the right one for your video content.",[3635,3646],{"id":3636,"contentData":3637},"Uz71Vh-XS-WeVArg-3YBNQ",{"@context":2595,"@type":2508,"mainEntity":3638},[3639,3642],{"@type":2511,"name":3632,"acceptedAnswer":3640},{"@type":2513,"text":3641},"Video resolution is a measure of the pixels that display on the screen. To determine video resolution, count the number of pixels that appear horizontally and vertically, also known as the aspect ratio.",{"@type":2511,"name":3643,"acceptedAnswer":3644},"What's the difference between 1080p, Full HD, and 4K?",{"@type":2513,"text":3645},"Full HD and 1080p refer to the same video resolution (1920 x 1080 pixels). Compared to 4k, Full HD has a lower pixel count, which results in less detailed videos.",{"id":3647,"contentData":3648},"V2kI8QH1TWWOP15YxHkPJw",{"@context":2522,"@type":2523,"name":2524,"description":2525,"thumbnailUrl":2526,"uploadDate":2527,"duration":2528,"embedUrl":2529,"interactionCount":2530},{"id":2532},"Video resolution is a measure of the pixels that display on the screen.",[3652,3655,3663,3666],{"id":3653,"__typename":2537,"text":3654},"KDxkMU0QTgWkfPJQEfrrOQ","## What is video resolution?\n\nVideo resolution is a measure of the pixels that display on the screen. To determine video resolution, count the number of pixels that appear horizontally and vertically, also known as the aspect ratio.\n\nThis metric reflects how sharp and clear a video will look. The higher the resolution or pixel count, the more detailed and lifelike the video content appears.\n\n\n## What are the different resolutions for videos?\n\nVideos can have one of several different resolutions. Here are the most common settings:\n\n* **480p (SD):** Standard definition (SD) videos have a pixel count of 720 x 480. Older devices typically support SD.\n* **720p (HD):** High definition (HD) videos have a pixel count of 1280 x 720. Many [streaming services](https://livestorm.co/blog/beginner-guide-livestreaming) and gaming consoles support HD.\n* **1080p (Full HD):** Full HD videos have a pixel count of 1920 x 1080. Newer TVs, desktop computers, laptops, and smartphones support Full HD.\n* **4K (Ultra HD):** Also known as Ultra HD, 4K videos have a pixel count of 3840 x 2160. High-end TVs and monitors support 4K to show the sharpest and most lifelike visuals possible.\n* **8K (Super Ultra HD):** Also known as Super Ultra HD, 8K videos have a pixel count of 7680 x 4320. This resolution offers an exceptional viewing experience and displays visuals with unparalleled detail. High-end entertainment systems and professional cinemas often support 8K.",{"id":3656,"__typename":2541,"image":3657},"FO_YRNQHQVu0nMtVUh8eZg",{"id":3658,"alt":3659,"height":3660,"url":3661,"width":3662},"21298640","man in a suit with a laptop in front of him and phone in hand ",3180,"https://livestorm.imgix.net/1127/1628590576-a-quick-guide-to-more-engaging-virtual-sales-calls.jpg",4596,{"id":3664,"__typename":2537,"text":3665},"Tr0jGSDGTgCB6oWxaviZRw","## What's the difference between 1080p, Full HD, and 4K?\n\nTo understand the difference between these resolutions, you need to know their pixel count and image quality.\n\nFull HD and 1080p refer to the same video resolution (1920 x 1080 pixels). Compared to 4k, Full HD has a lower pixel count, which results in less detailed videos.\n\nA step above Full HD, 4K has a higher resolution (3840 x 2160 pixels). Compared to 1080p, 4K videos appear clearer and more crisp.\n\nWhen watching videos on smaller screens, you may not notice much of a difference. But on larger screens or with closer viewing distances, the superiority of 4K becomes apparent.\n\nThe higher pixel count present in 4K videos provides more lifelike imagery, more vivid colors, and more detailed visuals. As a result, 4K is ideal for viewing high-definition content such as nature documentaries or action-packed movies.\n\n\n## Livestorm video resolutions\n\nWhen you [use Livestorm to livestream](https://livestorm.co/blog/how-record-livestream) webinars or [host on-demand videos](https://livestorm.co/blog/host-webinar), you can produce Full HD videos (1080p). Livestorm uses WebRTC technology to stream clear, crisp videos.\n\nAs a browser-based video platform, Livestorm automatically optimizes video quality. To deliver the best viewer experience, the platform adjusts streaming quality in real time based on connection strength and device capabilities.",{"id":3667,"__typename":2564,"youtubeLink":3510},"JgPLSlBWSviERelBjPSkrw",[3669,3670,3671],{"__typename":2568,"id":2972,"slug":2973,"title":2974},{"__typename":2568,"id":3214,"slug":3215,"title":3216},{"__typename":2568,"id":2664,"slug":2665,"title":2666},{"__typename":2491,"id":3673,"alternativeVersions":3674,"trackName":1476,"trackNameFallback":3679,"trackingBreadcrumbTitle":1476,"slug":3676,"seoTitle":3680,"seoDescription":3681,"structuredData":3682,"category":3693,"heroTitle":3679,"heroText":3694,"promote":1652,"content":3695,"sidebarRelatedArticles":3722},"fMKLFJ3wRwOnR6VQa93QTQ",[3675,3677],{"value":3676,"locale":2496},"how-to-video",{"value":3678,"locale":2499},"video-demonstration","How-to Video","What is a how-to video?","Learn about the benefits of how-to videos for B2B marketing strategies, like enhancing credibility, increasing engagement, and boosting conversion rates.",[3683,3690],{"id":3684,"contentData":3685},"Tiif2YmSSVa0fPGDtCwmkw",{"@context":2507,"@type":2508,"mainEntity":3686},[3687],{"@type":2511,"name":3680,"acceptedAnswer":3688},{"@type":2513,"text":3689},"A how-to video is an instructional video format that shows step-by-step directions. Since the instructions are actionable, viewers can follow along to complete a task or achieve a goal.",{"id":3691,"contentData":3692},"aMtD_pQmQMq1eutf8NRHcg",{"@context":2522,"@type":2523,"name":2926,"description":2927,"thumbnailUrl":2928,"uploadDate":2929,"duration":2930,"embedUrl":2931,"interactionCount":2932},{"id":2614},"A how-to video is an instructional video format that shows step-by-step directions.",[3696,3699,3707,3710,3716,3719],{"id":3697,"__typename":2537,"text":3698},"HJPoLnsWSgiIVvuXsaGh5A","## What is a how-to video?\n\nA how-to video is an instructional video format that shows step-by-step directions. Since the instructions are actionable, viewers can follow along to complete a task or achieve a goal.\n\nMost how-to videos include elements like visual walkthroughs, voiceovers, and on-screen text. Together, these elements guide viewers through each step. \n\nHow-to videos can show anything from simple DIY guides for consumers to complex [software tutorials](https://livestorm.co/blog/product-demo-video) for professionals. As a result, B2C companies, B2B businesses, and creators in almost any industry or niche can get value from creating them.",{"id":3700,"__typename":2541,"image":3701},"GqBzH_K0Rl-Fr5vFLsrFHA",{"id":3702,"alt":3703,"height":3704,"url":3705,"width":3706},"42720820","Woman hosting a video conference altering questions to specifically target guest speaker's experiences and knowledge",3926,"https://livestorm.imgix.net/1127/1645554482-pexels-mart-production-7606074.jpg",5889,{"id":3708,"__typename":2537,"text":3709},"FS2HiouTRMK31duwqhCZOg","## What are the benefits of how-to videos for B2B?\n\nHow-to videos are essential tools for businesses to educate and engage customers. Here are some of the key benefits of using how-to videos in your [B2B marketing strategy](https://livestorm.co/blog/b2b-video-marketing-strategy):\n\n\n\n* **Better customer experience:** A well-made how-to video can show customers how to complete advanced tasks in a way that’s easy to understand and retain. That can lead to a [better customer experience](https://livestorm.co/blog/5-customer-success-problems-how-to-solve).\n* **Increased engagement:** How-to videos help prospects and customers learn skills and master processes using a visual format. As a result, they tend to be highly engaging, which can lead to increased retention.\n* **Enhanced brand credibility:** By sharing valuable knowledge and expertise via how-to videos, your business can build trust with customers. This approach can also help you establish your business as an authority in the industry.\n* **Higher conversion rates:** Studies have shown that incorporating video in your marketing strategy can [increase conversion rates by up to 80%](https://motionbox.io/blog/the-74-statistics-that-prove-video-marketing-is-a-must-for-businesses-in-2023). That means how-to videos can also help you win more customers and grow your business.",{"id":3711,"__typename":2541,"image":3712},"Kd5rhwm-SM23Ln8bRV9puA",{"id":3713,"alt":3714,"height":2871,"url":3715,"width":2873},"OB24_FulR5Km8Wa6xRRguA","virtual selling","https://livestorm.imgix.net/1127/1702597921-virtual-selling.jpg",{"id":3717,"__typename":2537,"text":3718},"T2uaEBx5TgysKAng58arFQ","## Examples of how-to videos that really work\n\n\n\n1. **HubSpot - [How to Use LinkedIn for Business and Marketing](https://www.youtube.com/watch?v=gZT8BU6zuB8):** This video provides step-by-step instructions on how businesses can use LinkedIn to market products and services successfully using company pages and compelling content.\n2. **Google Analytics - [How to Use Reports to Answer Common Business Questions](https://www.youtube.com/watch?v=tFGdHCUST6g):** This video is part of Google Analytics’ how-to video series on reporting tools. It walks viewers through how to set up and use reports to answer questions about user acquisition, visitor behavior, and website monetization.\n3. **Salesforce - [How to Drive Productivity With AI in Salesforce's Einstein 1 Platform](https://www.youtube.com/watch?v=tFGdHCUST6g):** This video explains how Salesforce customers can use the company’s AI-powered Einstein 1 Platform to centralize data, offer data-driven experiences to customers, and increase productivity and revenue.\n4. **Adobe Creative Cloud - [How to Create the Perfect Logo in Minutes](https://www.youtube.com/watch?v=ktNlE1DEnKM):** This video shows viewers the process of creating a logo in Adobe Creative Cloud Express, including choosing templates, customizing color palettes, and editing text.\n5. **Livestorm - [How to Promote a Webinar](https://www.youtube.com/watch?v=S_bwlWWFqZU):** This video walks viewers through the steps to [promote a webinar](https://livestorm.co/blog/webinar-marketing-planning). It provides actionable advice for promoting virtual events via social media, email, webchat, and website banners.",{"id":3720,"__typename":2564,"youtubeLink":3721},"eGSgZsVORN2mFx-v0dWgcw","https://www.youtube.com/embed/S_bwlWWFqZU?si=nLQDxPl38rt23kLZ",[3723],{"__typename":2568,"id":2656,"slug":2657,"title":2658},{"__typename":2491,"id":3725,"alternativeVersions":3726,"trackName":1476,"trackNameFallback":3731,"trackingBreadcrumbTitle":1476,"slug":3728,"seoTitle":3732,"seoDescription":3733,"structuredData":3734,"category":3757,"heroTitle":3731,"heroText":3758,"promote":1652,"content":3759,"sidebarRelatedArticles":3785},"EgTeI34tTM2zUkAAhJqumA",[3727,3729],{"value":3728,"locale":2496},"video-on-demand",{"value":3730,"locale":2499},"video-a-la-demande","Video on Demand","What is video on demand?","Learn about the benefits of video on demand (VOD) for B2B companies, including different VOD services and monetization models.",[3735,3747],{"id":3736,"contentData":3737},"cR9JXxk4SMiHBddQc1bR5Q",{"@context":2507,"@type":2508,"mainEntity":3738},[3739,3743],{"@type":2511,"name":3740,"acceptedAnswer":3741},"What is video on demand (VOD)?",{"@type":2513,"text":3742},"Video on demand (VOD) is a type of streaming technology that gives viewers 24/7 access to video content so they can watch whenever they want. It eliminates the need for traditional broadcasting schedules and gives viewers more control over what they watch and when.",{"@type":2511,"name":3744,"acceptedAnswer":3745},"VOD vs. video streaming: What’s the difference?",{"@type":2513,"text":3746},"The terms “VOD” and “video streaming” are often used interchangeably. It’s true that both options allow users to watch videos on their own time. Yet they aren’t exactly the same.",{"id":3748,"contentData":3749},"bOuZyKLcTVyseAZhbk_TLQ",{"@context":2522,"@type":2523,"name":3750,"description":3751,"thumbnailUrl":3752,"uploadDate":3753,"duration":3754,"embedUrl":3755,"interactionCount":3756},"How to Automate Your Webinar","Automated webinars are perfect when you're looking to put your webinars on autopilot. Whether you'd like to host a fully automated webinar or a partially automated one, they allow you to save time, be more efficient, and be sure to give a solid presentation.   In this video, our Content Manager, Daniella shares what automated webinars are, how they work, their benefits, and how you can get started!   Discover how to automate your webinars with Livestorm's automated webinar software: http://bit.ly/3WzvvBV ----------  ⏱️ Timestamps:  00:00 - Intro 00:40 - What are automated webinars? 01:47 - Why host an automated webinar? 04:19 - What kind of webinars are automated? 03:14 -  What can I automate in my webinar?  ----------  Livestorm is the browser-based, end-to-end Video Engagement Platform that facilitates easy collaboration while capturing actionable insights.   You can use Livestorm for on-demand, live, or pre-recorded events. Our platform supports all the workflows around a video engagement; including landing pages, registration, email follow-ups, sharing video recordings, and more.  Powerful end-to-end analytics helps you track and measure audience engagement. Our seamless integration with tools like Pipedrive and Intercom help you manage all of your insights in one place.  Learn more at livestorm.co  👉 Follow us:   LinkedIn ► https://www.linkedin.com/company/live... Twitter ► https://twitter.com/livestormapp/ Facebook ► https://www.facebook.com/livestormapp/","https://i.ytimg.com/vi/lhj2EcIs6VM/default.jpg","2021-11-09T11:19:21Z","PT4M29S","https://www.youtube.com/embed/lhj2EcIs6VM","3915",{"id":3316},"Video on demand (VOD) is a type of streaming technology that gives viewers 24/7 access to video content so they can watch whenever they want.",[3760,3763,3769,3772,3779,3782],{"id":3761,"__typename":2537,"text":3762},"f93iNLkNSl6XQ36WZxK-Cw","## What is video on demand (VOD)?\n\nVideo on demand (VOD) is a type of streaming technology that gives viewers 24/7 access to video content so they can watch whenever they want. It eliminates the need for traditional broadcasting schedules and gives viewers more control over what they watch and when.\n\nWhen you offer VOD, your customers can pause, rewind, and fast forward through videos as necessary. As a result, this tech can help you make video content more accessible to a larger audience.",{"id":3764,"__typename":2541,"image":3765},"CtLdbB8wQaaizCqwhNonCQ",{"id":3766,"alt":3767,"height":2871,"url":3768,"width":2873},"62581755","woman hosting a webinar dry run","https://livestorm.imgix.net/1127/1697484267-webinar-dry-run.jpg",{"id":3770,"__typename":2537,"text":3771},"CznOFnzDQcexKWQyYEa6BQ","## How does VOD work for B2B?\n\nB2B companies offer three main types of VOD services for customers:\n\n1. **Transactional VOD (TVOD)**: This option uses a pay-per-view model, which means businesses charge a fee for each piece of video content. It’s ideal for exclusive videos or high-value content like webinars, online courses, and paid tutorials.\n2. **Subscription VOD (SVOD)**: Viewers pay a recurring fee to access an entire library of video content. This model is most popular with B2B software companies providing educational content or premium user guides.\n3. **Advertising VOD (AVOD)**: This model provides video content at no cost to viewers. Yet it monetizes the content with advertisements. It's effective for businesses aiming to reach a broader audience.\n\nIt’s important to note that B2B companies don’t always have to charge a fee for VOD content. You can also offer VOD content for free to viewers who signed up to attend your [virtual event](https://livestorm.co/resources/guides/what-is-a-virtual-event) or enroll in your [video course](https://livestorm.co/blog/virtual-training).\n",{"id":3773,"__typename":2541,"image":3774},"Krj0vXKqRHOGwc-nlC9OlA",{"id":3775,"alt":3776,"height":3777,"url":3778,"width":3457},"47475625","Livestorm on-demand webinars",552,"https://livestorm.imgix.net/1127/1659381825-on-demand-webinars.jpg",{"id":3780,"__typename":2537,"text":3781},"WTD-UyNgSMe6VB3qkhyp7Q","## **VOD vs. video streaming: What’s the difference?**\n\nThe terms “VOD” and “video streaming” are often used interchangeably. It’s true that both options allow users to watch videos on their own time. Yet they aren’t exactly the same.\n\nVOD typically refers to individual videos that viewers can watch at any time. Video streaming usually refers to live broadcasting or continuous playback.\n\n\n## How to offer on-demand video content via Livestorm\n\nWith Livestorm, you can record and save live webinars or virtual events for viewers to watch later. Our VOD feature is great for repurposing webinar content and making virtual event replays accessible to viewers who were unable to attend the live event.\n\nOur on-demand video feature makes it easy to record, upload, and manage video content on a single platform. With Livestorm, you can offer customer training sessions, product demos, [automated webinar](https://livestorm.co/blog/automated-webinars) series, and other content on demand so viewers can watch 24/7.",{"id":3783,"__typename":2564,"youtubeLink":3784},"BzesRGyBQau_P6y9sSwn7g","https://www.youtube.com/embed/lhj2EcIs6VM?si=TpH9-1b1Ckf4ip1G",[3786,3787,3791,3795],{"__typename":2573,"id":3559,"slug":3560,"title":3561},{"__typename":2568,"id":3788,"slug":3789,"title":3790},"70785","automated-webinars","Automated Webinars: Benefits compared to Live Webinars",{"__typename":2568,"id":3792,"slug":3793,"title":3794},"148466663","pre-recorded-webinar-platforms","10 Best Pre-Recorded Webinar Platforms to Help You Scale ",{"__typename":2568,"id":2976,"slug":2977,"title":2978},{"__typename":2491,"id":3797,"alternativeVersions":3798,"trackName":1476,"trackNameFallback":3803,"trackingBreadcrumbTitle":1476,"slug":3800,"seoTitle":3804,"seoDescription":3805,"structuredData":3806,"category":3821,"heroTitle":3803,"heroText":3822,"promote":1652,"content":3823,"sidebarRelatedArticles":3839},"RQ9pvZD7TnqcnpSuYM9wxQ",[3799,3801],{"value":3800,"locale":2496},"video-newsletter",{"value":3802,"locale":2499},"newsletter-video","Video Newsletter","What is a video newsletter?","Learn about the benefits of video newsletters, including increased engagement rates and strengthening brand identity through personalized content.",[3807,3818],{"id":3808,"contentData":3809},"DaYi3WcNQxSIuYEqq08UIw",{"@context":2507,"@type":2508,"mainEntity":3810},[3811,3814],{"@type":2511,"name":3804,"acceptedAnswer":3812},{"@type":2513,"text":3813},"A video newsletter is a marketing asset that features both text and video. Most video newsletters focus mainly on video but also include written content.",{"@type":2511,"name":3815,"acceptedAnswer":3816},"What are the benefits of video newsletters?",{"@type":2513,"text":3817},"The biggest benefit of video newsletters is the increased engagement they tend to generate. Because they’re more visually appealing than text-based content, video newsletters can drive higher engagement rates and ultimately create a higher chance of conversions.",{"id":3819,"contentData":3820},"O4uZPkqRThmFNAn4x2KGBw",{"@context":2522,"@type":2523,"name":2771,"description":2772,"thumbnailUrl":2773,"uploadDate":2774,"duration":2775,"embedUrl":2776,"interactionCount":2777},{"id":3316},"A video newsletter is a marketing asset that features both text and video.",[3824,3827,3833,3836],{"id":3825,"__typename":2537,"text":3826},"MW-BfBr0RZ2PYXnvxQBipA","## What is a video newsletter?\n\nA video newsletter is a marketing asset that features both text and video. Most video newsletters focus mainly on video but also include written content.\n\nBusinesses can send video newsletters to email subscribers. They’re helpful for sharing news and providing updates in an engaging format.\n\n\n## What are the benefits of video newsletters?\n\nThe biggest benefit of video newsletters is the increased engagement they tend to generate. Because they’re more visually appealing than text-based content, video newsletters can [drive higher engagement](https://livestorm.co/blog/video-engagement-platform) rates and ultimately create a higher chance of conversions.\n\nIn many cases, they can communicate more effectively than written content can. Video newsletters are better for conveying emotion and tone of voice, which can help build a stronger connection with your audience.\n\nIncorporating video into newsletters can help strengthen brand identity and recognition too. Videos can showcase your brand's personality, values, and unique selling points in a memorable way.",{"id":3828,"__typename":2541,"image":3829},"OXh45sr5SiK-UfRcIqtnBw",{"id":3830,"alt":3831,"height":3332,"url":3832,"width":2963},"49291661","11 Daily Huddle Tips: How to Host Shorter Meetings and Boost Team Efficiency [+ Free Template]","https://livestorm.imgix.net/1127/1678120405-11-daily-huddle-tips-how-to-host-shorter-meetings-and-boost-team-efficiency.jpg",{"id":3834,"__typename":2537,"text":3835},"UEaCQlnRRretbsLIpYGfAQ","## How to make a great video newsletter \n\nTo produce a high-performing video newsletter, follow these steps:\n\n\n\n1. **Choose a relevant topic:** A video newsletter should provide your target audience with valuable information. Make sure the content is relevant to their interests to keep them engaged and curious about your brand.\n2. **Keep it short:** The ideal length for a video newsletter is two to three minutes. Focus on delivering key points and avoid going off-topic.\n3. **Use high-quality visuals:** Include graphics, animations, and footage. Visuals make your content more appealing and can help convey your message effectively.\n4. **Incorporate a call to action:** Prompt subscribers to take the next step after watching. Include a call to action that encourages viewers to watch a longer video, visit your website, make a purchase, or complete another conversion.\n5. **Add personal touches:** Including your brand’s logo and featuring a spokesperson can add a personal touch and create a stronger connection with viewers. As a result, these extras can make your video newsletter more memorable.\n\n\n## How to distribute a newsletter video\n\n\n\n* **Share on social media:** When you [post video content to social media](https://livestorm.co/blog/social-media-promotion-events), you can reach followers who are already interested in your brand. Share it on platforms like Facebook, X (formerly Twitter), LinkedIn, or Instagram to get views and subscribers.\n* **Host a webinar:** Turn your video newsletter into a [live webinar](https://livestorm.co/blog/webinar-marketing-planning) to create an interactive experience for your audience. When you [host webinars](https://livestorm.co/blog/host-webinar) with Livestorm, you can engage with viewers via Q&A sessions, live chat, whiteboards, and breakout rooms.\n* **Upload to YouTube:** When you want to drive discovery and attract new subscribers, publish your video newsletters on YouTube. Since it has over 2 billion monthly active users, YouTube is a powerful platform for content distribution.\n* **Use paid advertising:** Invest in paid advertising on platforms like Google Ads, Facebook Ads, or LinkedIn Ads. Target a specific audience to increase views and attract subscribers who fit your ideal customer profile.\n* **Publish to your company’s website:** Don't forget to share your video newsletter on your own website or blog. By doing so, you can drive more views and keep potential and existing customers engaged with your brand.",{"id":3837,"__typename":2564,"youtubeLink":3838},"KcOe5q6_R3ObSPKig46LnQ","https://www.youtube.com/embed/lLR3YfhxDhQ?si=M0ekjXhH_s9ICaJM",[3840,3841],{"__typename":2568,"id":2972,"slug":2973,"title":2974},{"__typename":2568,"id":2815,"slug":2816,"title":2817},[3843,3845,3847,3849,3851],{"id":2614,"name":3844},"Types of Video",{"id":3316,"name":3846},"Video Delivery and Access",{"id":2934,"name":3848},"Interactive and Educational",{"id":3189,"name":3850},"Live Video and Communication",{"id":2532,"name":3852},"Technical Aspects",{"id":3854,"background":3855,"title":1509,"paragraph":1663},"40113054",{"alt":3856,"height":3857,"url":3858,"width":3859},"Blue pattern Livestorm",1212,"https://livestorm.imgix.net/1127/1621603238-call-to-action-pattern.png",3840,{"id":1713,"searchPlaceholder":3861,"ctaTryForFreeShort":1720,"ctaGetDemo":1771,"ctaUpgradeNow":1721,"noCreditCard":3862,"noInstall":3863,"learnMore":1772,"readTheCustomerStory":3864},"Search","No credit card needed","No installation required","Read the customer story",{"id":3866,"patternDesktop":3867,"patternMobile":3871,"text":3876,"title":3877},"45942577",{"id":3868,"height":1603,"url":3869,"width":3870},"18922693","https://livestorm.imgix.net/1127/1625470359-pattern-desktop-3x.jpg",2377,{"id":3872,"height":3873,"url":3874,"width":3875},"18922694",804,"https://livestorm.imgix.net/1127/1625470367-pattern-mobile-3x.jpg",1030,"Host engaging webinars and grow your reach with Livestorm.","Engage your audience",{"id":1725,"trackingBreadcrumbTitle":3879},"Home",{"id":3881,"trackName":3882,"trackNameFallback":3882,"trackingBreadcrumbTitle":3882,"seoTitle":3883,"seoDescription":3884,"heroTitle":3882,"heroText":3885,"heroImage":3886,"searchBarTitle":3890,"searchBarPlaceholder":3861,"searchBarAll":3891,"noMatchTitle":3892,"noMatchText":3893,"sidebarCtaWording":3894,"sidebarCtaLink":3895,"sharedWordingRelatedContent":3901},"JYhw9d5WQaK8xDRHS14Img","Video Glossary","Livestorm's Video Glossary: Learn About all the Essential Terms","From A to Z, we decode industry jargon to empower creators at every level. Elevate your storytelling skills with our video glossary.","From A to Z, we decode industry jargon to empower creators at every level. Learn about all the essential terms and elevate your storytelling skills.",{"alt":3882,"height":3887,"url":3888,"width":3889},2267,"https://livestorm.imgix.net/1127/1709913092-video-glossary.png",4096,"Explore the glossary","All","Sorry we couldn’t find any matches.","Please try searching with other terms.","Browse the Webinar glossary",{"id":3896,"illustration":3897},"8175243",{"alt":3898,"height":3857,"url":3899,"width":3900},"Webinar Glossary","https://livestorm.imgix.net/1127/1709631612-webinar-glossary.png",2190,"Related content"]