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Ratio","What Is Aspect Ratio?","Aspect ratio is the width-to-height shape of a video frame. Learn the common ratios and where each fits.",[1493],{"id":1494,"contentData":1495},"dXqL41jiRG6lEKPpjN3SEw",{"@context":1496,"@type":1497,"name":1489,"description":1498,"url":1499,"inDefinedTermSet":1500},"https://schema.org","DefinedTerm","Aspect ratio is the proportional relationship between a video frame's width and height.","https://livestorm.co/video-glossary/aspect-ratio",{"@type":1501,"name":1502,"url":1503},"DefinedTermSet","Livestorm Video Glossary","https://livestorm.co/video-glossary",[1505,1510,1514,1518],{"__typename":1506,"id":1507,"question":1508,"answer":1509},"BlockFaqRecord","fWPTm73URAGb5pbpLUSfwQ","What aspect ratio should I use for social media?","\u003Cp>Vertical 9:16 for reels and stories, square 1:1 for feeds, and 16:9 for standard horizontal video. Match the ratio to the platform.\u003C/p>\n",{"__typename":1506,"id":1511,"question":1512,"answer":1513},"N4UBPiLrSgO8copdHtiUTg","What is the difference between 16:9 and 9:16?","\u003Cp>16:9 is widescreen and horizontal, used for webinars and most video sites. 9:16 is vertical, built for phones and short-form social video.\u003C/p>\n",{"__typename":1506,"id":1515,"question":1516,"answer":1517},"EhokWFqnQUOPf5YuL9z-Fg","Why does my video have black bars?","\u003Cp>Because its aspect ratio does not match the screen or player, so the video is letterboxed. Exporting in the right ratio avoids this.\u003C/p>\n",{"__typename":1506,"id":1519,"question":1520,"answer":1521},"ZKTO6CIpR4aVlpkLLp4HNg","How do I turn a widescreen webinar into vertical clips?","\u003Cp>Reframe the content so the subject stays centered. Livestorm AI Studio (\u003Ca href=\"https://livestorm.co/features/ai/livestorm-ai-studio\">https://livestorm.co/features/ai/livestorm-ai-studio\u003C/a>) reframes 16:9 replays into vertical clips automatically.\u003C/p>\n",{"id":1523},"QQb3O7D3R36QQo243MiZSw",false,[1526,1530],{"id":1527,"__typename":1528,"text":1529},"GTdHIrgJQ-CAmR3N6PXg0A","TextRecord","## What is aspect ratio?\n\nAspect ratio describes the shape of your video frame, written as width to height. Common ratios are 16:9 for widescreen, 9:16 for vertical, and 1:1 for square. It decides how your video fits different screens and platforms.\n\n## Common aspect ratios and where they fit\n\n16:9 is the standard for [webinars](https://livestorm.co/webinar-software), YouTube, and most horizontal video. 9:16 vertical suits phones and social reels. 1:1 square performs well in social feeds. Choosing the right ratio keeps your video from being cropped or letterboxed.\n\n## Why aspect ratio matters\n\nPublishing the wrong ratio can waste screen space or cut off important content. Matching the ratio to the platform makes your video look native and professional, which is especially important for [short-form video](https://livestorm.co/video-glossary/short-form-video) on mobile.\n\n## Reframing for different platforms\n\nOne recording often needs several ratios. When you turn a 16:9 [webinar](https://livestorm.co/webinar-software/on-demand-webinars) into vertical [clips](https://livestorm.co/video-glossary/video-clips), tools like [Livestorm AI Studio](https://livestorm.co/features/ai/livestorm-ai-studio) reframe the content so your subject stays centered.",{"id":1531,"__typename":1532,"image":1533},"DPPdXo1eTMeul9k35Rsg_Q","ImageRecord",{"id":1534,"alt":1535,"height":1536,"url":1537,"width":1538},"Ios-Jj_rT3WS9kZA9LVgqQ","Livestorm AI Studio",2128,"https://www.datocms-assets.com/1127/1779373635-de-livestorm-ai-studio-hero-stack-transparent-2x-1.png",2062,[1540,1544,1548],{"__typename":1482,"id":1541,"slug":1542,"title":1543},"deqDw6qzR7eTAbalmgeABg","short-form-video","Short-form Video",{"__typename":1482,"id":1545,"slug":1546,"title":1547},"W_vXfYcGT12JpA8DcbpWFQ","video-resolution","Video Resolution",{"__typename":1482,"id":1549,"slug":1550,"title":1551},"Bf92oshvQO6HIF5hgQ1FVg","video-clips","Video Clips",{"logo":1553},{"id":1554,"openLinkInNewTabTitle":1555,"downloadIconTitle":1556,"downloadIconPng":1557,"downloadIconSvg":1561,"downloadLogoTitle":1563,"downloadLogoPng":1564,"downloadLogoSvg":1569,"visitBrandGuidelinesTitle":1571,"visitBrandGuidelinesLink":1572},"ALC9MfevTFOtqdGxjir3nA","Open link in new tab","Download Icon",{"alt":1558,"height":1559,"url":1560,"width":1559},"Icon in .png format",140,"https://www.datocms-assets.com/1127/1702040904-livestorm-icon-primary.png",{"url":1562},"https://www.datocms-assets.com/1127/1702040919-livestorm-icon-primary.svg","Download Logo",{"alt":1565,"height":1566,"url":1567,"width":1568},"Logo in .png format",63,"https://www.datocms-assets.com/1127/1702040979-livestorm-logo-primary.png",372,{"url":1570},"https://www.datocms-assets.com/1127/1702040994-livestorm-logo-primary.svg","Visit Brand Guidelines","https://brand.livestorm.co/",{"allForms":1574,"componentCsmSection":1670,"componentForm":1698,"componentEventBanner":1711,"componentPricing":1717,"componentSignupPopup":1763,"global":1814,"openGraph":1826,"softwareApplicationSchema":1830},[1575,1592,1604,1612,1619,1627,1638,1649,1660],{"id":1576,"name":1577,"slug":1578,"formId":1579,"redirectUrl":1488,"firstStepTitle":1580,"firstStepText":1581,"lastStepTitle":1582,"lastStepText":1583,"lastStepCta":1584,"gtmEvent":1588,"segmentEvent":1589,"segmentLabel":1590,"segmentWhitelistedProperties":1591},"WFjns70TQg6BhSrndeLOuA","Demo","demo","5c4f470d-280b-4686-998d-4b435bce1025","Need a *Livestorm demo*?","Leave your information to schedule a demo with our sales team. We will run you through the Enterprise features and answer your questions.","Thanks, we'll be in touch *soon*!","In the meantime, you can check out [our on-demand product demo](https://app.livestorm.co/livestorm/livestorm-on-demand-webinar/?utm_source=livestorm-website&utm_medium=nav) and get started for free by clicking on the button below.",{"id":1585,"slot":1586,"slug":1587},"32390113","Try Livestorm for free","https://app.livestorm.co/#/signup","event.demoRequested","Demo requested","call","firstname, lastname, email, phone, company, company_size, country",{"id":1593,"name":1594,"slug":1595,"formId":1596,"redirectUrl":1488,"firstStepTitle":1597,"firstStepText":1598,"lastStepTitle":1599,"lastStepText":1600,"lastStepCta":1601,"gtmEvent":1488,"segmentEvent":1488,"segmentLabel":1602,"segmentWhitelistedProperties":1603},"YvOyYwrFQwuYHGlaSJibBQ","User group","user-group","34f03c1e-a6db-48ac-85b9-b7bc20158b3f","*Livestorm's 10 years event*","Rsvp for Livestorm's 10 years event","Thanks for registering!","Our team will review your registraton and will confirm your participation by email shortly.",null,"User group form","firstname, lastname, company, job_function, email, phone",{"id":1605,"name":1606,"slug":1607,"formId":1608,"redirectUrl":1488,"firstStepTitle":1488,"firstStepText":1609,"lastStepTitle":1610,"lastStepText":1611,"lastStepCta":1601,"gtmEvent":1488,"segmentEvent":1488,"segmentLabel":1488,"segmentWhitelistedProperties":1488},"Tyv9unF3TiClSxQ9KwjbAw","VIP Calculator","calculator","e7527a4e-e2d0-40e2-b673-401713043e7a","Leave your information so our sales team can get in touch. 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