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Is a Watermark?","A watermark is a logo or text placed over a video for branding or ownership. Learn how to use watermarks well.",[1493],{"id":1494,"contentData":1495},"S3zl5g7SRfix3qquSnyotw",{"@context":1496,"@type":1497,"name":1489,"description":1498,"url":1499,"inDefinedTermSet":1500},"https://schema.org","DefinedTerm","A watermark is a logo, text, or symbol placed over a video to show ownership or branding.","https://livestorm.co/video-glossary/watermark",{"@type":1501,"name":1502,"url":1503},"DefinedTermSet","Livestorm Video Glossary","https://livestorm.co/video-glossary",[1505,1510,1514,1518],{"__typename":1506,"id":1507,"question":1508,"answer":1509},"BlockFaqRecord","Pr4c0SzfT_uNkzURQxkcww","Why should I add a watermark to my videos?","\u003Cp>A watermark marks the content as yours and builds brand recognition, so when your videos get shared or clipped, viewers know the source.\u003C/p>\n",{"__typename":1506,"id":1511,"question":1512,"answer":1513},"VeHvQU0QRxi53pWETaFOzQ","Where should a watermark go?","\u003Cp>Somewhere visible but unobtrusive, usually a corner, and placed where it will not be cropped out on social platforms.\u003C/p>\n",{"__typename":1506,"id":1515,"question":1516,"answer":1517},"dsc3cDMdT-OlU3l853oP4w","Do watermarks affect video quality?","\u003Cp>No. A watermark is an overlay, so it does not change the underlying footage. Keep it subtle so it does not distract from the content.\u003C/p>\n",{"__typename":1506,"id":1519,"question":1520,"answer":1521},"f5e5UQnsTZKOplf7rLskYw","How do I keep branding consistent across clips?","\u003Cp>Use the same watermark, colors, and fonts everywhere. Livestorm lets you brand your events and replays, so your on-demand content (\u003Ca href=\"https://livestorm.co/webinar-software/on-demand-webinars\">https://livestorm.co/webinar-software/on-demand-webinars\u003C/a>) stays recognizable.\u003C/p>\n",{"id":1523},"JqfBa1mQSMuZmoZhpwsqpw",false,[1526],{"id":1527,"__typename":1528,"text":1529},"GuYYZA8GRD-nThEaI80ojg","TextRecord","## What is a watermark?\n\nA watermark is a logo, name, or symbol laid over a video, usually semi-transparent and tucked in a corner. It marks the content as yours and discourages others from reusing it without credit.\n\n## Why use a watermark\n\nWatermarks protect your work and build brand recognition. When your videos get shared or clipped, a watermark travels with them, so viewers know the source. For businesses, a subtle logo keeps content on-brand across every channel.\n\n## How to use watermarks well\n\nKeep it small and low-contrast so it does not distract from the content. Place it where it will not be cropped out, and keep it consistent across your videos. Many teams use a lighter watermark for social [clips](/video-glossary/video-clips) and a clearer one for gated content.\n\n## Branding your video content\n\nIf you produce webinars and clips, consistent branding matters across every format. Livestorm lets you brand your events and replays, so your [on-demand content](https://livestorm.co/webinar-software/on-demand-webinars) stays recognizable wherever it is shared.",[1531,1535,1539],{"__typename":1482,"id":1532,"slug":1533,"title":1534},"BfVid0aaRkyZqXRMfJ0vZw","overlays","Overlays",{"__typename":1482,"id":1536,"slug":1537,"title":1538},"NpdqALMsSSOB9Z2fghhzuQ","lower-third","Lower Third",{"__typename":1482,"id":1540,"slug":1541,"title":1542},"Bf92oshvQO6HIF5hgQ1FVg","video-clips","Video Clips",{"logo":1544},{"id":1545,"openLinkInNewTabTitle":1546,"downloadIconTitle":1547,"downloadIconPng":1548,"downloadIconSvg":1552,"downloadLogoTitle":1554,"downloadLogoPng":1555,"downloadLogoSvg":1560,"visitBrandGuidelinesTitle":1562,"visitBrandGuidelinesLink":1563},"ALC9MfevTFOtqdGxjir3nA","Open link in new tab","Download Icon",{"alt":1549,"height":1550,"url":1551,"width":1550},"Icon in .png format",140,"https://www.datocms-assets.com/1127/1702040904-livestorm-icon-primary.png",{"url":1553},"https://www.datocms-assets.com/1127/1702040919-livestorm-icon-primary.svg","Download Logo",{"alt":1556,"height":1557,"url":1558,"width":1559},"Logo in .png format",63,"https://www.datocms-assets.com/1127/1702040979-livestorm-logo-primary.png",372,{"url":1561},"https://www.datocms-assets.com/1127/1702040994-livestorm-logo-primary.svg","Visit Brand Guidelines","https://brand.livestorm.co/",{"allForms":1565,"componentCsmSection":1661,"componentForm":1689,"componentEventBanner":1702,"componentPricing":1708,"componentSignupPopup":1754,"global":1805,"openGraph":1817,"softwareApplicationSchema":1821},[1566,1583,1595,1603,1610,1618,1629,1640,1651],{"id":1567,"name":1568,"slug":1569,"formId":1570,"redirectUrl":1488,"firstStepTitle":1571,"firstStepText":1572,"lastStepTitle":1573,"lastStepText":1574,"lastStepCta":1575,"gtmEvent":1579,"segmentEvent":1580,"segmentLabel":1581,"segmentWhitelistedProperties":1582},"WFjns70TQg6BhSrndeLOuA","Demo","demo","5c4f470d-280b-4686-998d-4b435bce1025","Need a *Livestorm demo*?","Leave your information to schedule a demo with our sales team. We will run you through the Enterprise features and answer your questions.","Thanks, we'll be in touch *soon*!","In the meantime, you can check out [our on-demand product demo](https://app.livestorm.co/livestorm/livestorm-on-demand-webinar/?utm_source=livestorm-website&utm_medium=nav) and get started for free by clicking on the button below.",{"id":1576,"slot":1577,"slug":1578},"32390113","Try Livestorm for free","https://app.livestorm.co/#/signup","event.demoRequested","Demo requested","call","firstname, lastname, email, phone, company, company_size, country",{"id":1584,"name":1585,"slug":1586,"formId":1587,"redirectUrl":1488,"firstStepTitle":1588,"firstStepText":1589,"lastStepTitle":1590,"lastStepText":1591,"lastStepCta":1592,"gtmEvent":1488,"segmentEvent":1488,"segmentLabel":1593,"segmentWhitelistedProperties":1594},"YvOyYwrFQwuYHGlaSJibBQ","User group","user-group","34f03c1e-a6db-48ac-85b9-b7bc20158b3f","*Livestorm's 10 years event*","Rsvp for Livestorm's 10 years event","Thanks for registering!","Our team will review your registraton and will confirm your participation by email shortly.",null,"User group form","firstname, lastname, company, job_function, email, phone",{"id":1596,"name":1597,"slug":1598,"formId":1599,"redirectUrl":1488,"firstStepTitle":1488,"firstStepText":1600,"lastStepTitle":1601,"lastStepText":1602,"lastStepCta":1592,"gtmEvent":1488,"segmentEvent":1488,"segmentLabel":1488,"segmentWhitelistedProperties":1488},"Tyv9unF3TiClSxQ9KwjbAw","VIP Calculator","calculator","e7527a4e-e2d0-40e2-b673-401713043e7a","Leave your information so our sales team can get in touch. We will run you through our customer service options and answer your questions.","Thank you!","Our team will contact you soon.",{"id":1604,"name":1605,"slug":1606,"formId":1607,"redirectUrl":1608,"firstStepTitle":1571,"firstStepText":1572,"lastStepTitle":1488,"lastStepText":1488,"lastStepCta":1592,"gtmEvent":1488,"segmentEvent":1580,"segmentLabel":1609,"segmentWhitelistedProperties":1582},"P-P22GxNSiaBOtm4RTYigA","Watch video","watch-video","1c034198-49d3-4706-a7de-67fdc46dade5","https://app.livestorm.co/livestorm/livestorm-on-demand-demo/live?s=2574c038-50dc-426d-8b86-899841e6a5fa#/chat","video",{"id":1611,"name":1612,"slug":1613,"formId":1614,"redirectUrl":1488,"firstStepTitle":1488,"firstStepText":1488,"lastStepTitle":1488,"lastStepText":1488,"lastStepCta":1592,"gtmEvent":1615,"segmentEvent":1616,"segmentLabel":1488,"segmentWhitelistedProperties":1617},"S8tsEc06S-aLSPRTFYhqkA","Offer","offer","a7793668-0945-4fd1-9174-d2273854da21","event.offerFormSubmitted","Offer form submitted","firstname, lastname, email, country, company, company_size",{"id":1619,"name":1620,"slug":1621,"formId":1622,"redirectUrl":1488,"firstStepTitle":1623,"firstStepText":1624,"lastStepTitle":1625,"lastStepText":1626,"lastStepCta":1592,"gtmEvent":1488,"segmentEvent":1488,"segmentLabel":1627,"segmentWhitelistedProperties":1628},"cmv4BjlxQ_StU8KxHIBdaw","Agency application","agency-application","9f281a92-6186-4621-8b6c-7f986838ffdb","Become a *Livestorm Partner Agency*","Fill out this form to apply to Livestorm's agency program, we'll be in touch shortly.","Thank you for your request.","We'll be in touch shortly by email.","Agency application form","firstname, lastname, email, phone, company, website, company_size, country, jobtitle, request",{"id":1630,"name":1631,"slug":1632,"formId":1633,"redirectUrl":1488,"firstStepTitle":1634,"firstStepText":1635,"lastStepTitle":1636,"lastStepText":1637,"lastStepCta":1592,"gtmEvent":1488,"segmentEvent":1488,"segmentLabel":1638,"segmentWhitelistedProperties":1639},"PPmjtzaVTFirZ2nu0-S1_A","Agency contact","agency-contact","5de1cf39-b8f3-407d-b6dd-df68c5216940","Get in touch with this agency","Interested in working with this agency? Fill out the following form and we'll make the introductions.","Thank you for your request","We have shared your request for information with the agency.","Agency contact form","firstname, lastname, email, phone, company, website",{"id":1641,"name":1642,"slug":1643,"formId":1644,"redirectUrl":1488,"firstStepTitle":1645,"firstStepText":1646,"lastStepTitle":1573,"lastStepText":1647,"lastStepCta":1648,"gtmEvent":1488,"segmentEvent":1488,"segmentLabel":1649,"segmentWhitelistedProperties":1650},"BIv89PycSFaLGl3R_XhpSQ","Agency partner","agency-partner","171f3878-9dc2-404a-bd88-9d0b97d05dfc","Interested in our *partnership program*?","Fill in the following information to register.","In the meantime, you can check out [our on-demand product demo](https://app.livestorm.co/livestorm/livestorm-on-demand-webinar/?utm_source=livestorm-website&utm_medium=nav) and get started for free by clicking on the button below.",{"id":1576,"slot":1577,"slug":1578},"Agency partner form","firstname, lastname, 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