Definitive Guide for Webinars

Why should I do webinars?

From our experience, webinars are great for generating more leads, better leads. A lot of companies from very different industries have been doing them for a long time.

Search for MongoDB demo webinars, or Kissmetrics analytics webinars. Both have a different approach, but they have one thing in common: their webinars are their number one lead generation tool.

There's a few simple reasons for that:

• They are highly scalable
• They can produce huge amounts of data
• Your attendees are already engaged on a conversion path

But you can do webinars for many other purposes than just acquisition. You can do new hiree training, customer training, live online meetups, etc. Webinars will allow you to scale your sales and your content strategy at the same time.

This is why more and more marketers are going by webinars. And you should do it too.

What's in the course?

To make sure you stay ahead of the curve, we built this crash course. Find out about all of our best practices and host great webinars.

What you'll learn in this training:

• How to set up your webinars
• How to do webinar promotion
• How to give great presentations
• How to activate your audience
• How to measure your performance

In this crash course we compiled our own experience during and before Livestorm as well as some data points from marketing studies.