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conversion","What is a Marketing Conversion","In marketing, a conversion is when a website visitor completes a desired action like filling out a form or clicking on a CTA.",[],[],{"id":1500},"8254575",true,[1503,1507],{"id":1504,"__typename":1505,"text":1506},"9632777","TextRecord","## What is a marketing conversion?\n\nIn [marketing](https://livestorm.co/teams/marketing), a conversion is when a website visitor completes a desired action like filling out a form or clicking on a CTA. Signing up for a mailing list, buying a product, or completing a form can all be acts of conversion. Conversions are measured by a conversion rate, which is found by calculating the percentage of website visitors who convert.\n\n\n## How to optimize a conversion rate\n\nImproving marketing materials to increase the conversion rate is known as conversion rate optimization. Landing pages, websites, newsletters, social media posts, and any other marketing materials can be optimized for better conversion. The main ways to optimize the conversion rate is to modify the CTAs, improve the copy, and A/B test.\n\nSome ways to optimize the conversion rate are:\n\n1. Modify CTAs\n2. Improve copy\n3. A/B test\n\n\n### Modify CTAs\n\nThe size, location, color, and text of a CTA can be modified to increase conversions. \n\n\n### Improve copy\n\nText can boost conversions if it is clear, concise, and well-targeted. Many marketers select keywords that appeal to relevant audiences and use them to optimize copy. \n\n\n### A/B test\n\nA/B testing takes two variations of a marketing asset and measures which one performs better. Tests must be run at the same time to eliminate the possibility of variations in time. \n\nAnything that can be changed can be tested. The most common variables that are A/B tested are:\n\n*   Headlines\n*   Call to actions\n*   Graphics\n*   Sales copy\n*   Product descriptions \n*   Offers",{"id":1508,"__typename":1505,"text":1509},"De6Fk9UNQXCRUCuV1YIgeQ","---\n\n**Editorial & methodology** — Written and reviewed by the Livestorm content team, based on first-party product experience and platform documentation. Last updated: July 2026.",[1511],{"__typename":1512,"id":1513,"slug":1514,"title":1515},"BlogPostV2Record","AigIds5LQ6e3eOVzih-rsg","webinar-best-practices","21 Webinar Best Practices for an Engaging Event",{"logo":1517},{"id":1518,"openLinkInNewTabTitle":1519,"downloadIconTitle":1520,"downloadIconPng":1521,"downloadIconSvg":1525,"downloadLogoTitle":1527,"downloadLogoPng":1528,"downloadLogoSvg":1533,"visitBrandGuidelinesTitle":1535,"visitBrandGuidelinesLink":1536},"ALC9MfevTFOtqdGxjir3nA","Open link in new tab","Download Icon",{"alt":1522,"height":1523,"url":1524,"width":1523},"Icon in .png format",140,"https://www.datocms-assets.com/1127/1702040904-livestorm-icon-primary.png",{"url":1526},"https://www.datocms-assets.com/1127/1702040919-livestorm-icon-primary.svg","Download Logo",{"alt":1529,"height":1530,"url":1531,"width":1532},"Logo in .png format",63,"https://www.datocms-assets.com/1127/1702040979-livestorm-logo-primary.png",372,{"url":1534},"https://www.datocms-assets.com/1127/1702040994-livestorm-logo-primary.svg","Visit Brand Guidelines","https://brand.livestorm.co/",{"allForms":1538,"componentCsmSection":1634,"componentForm":1662,"componentEventBanner":1675,"componentPricing":1680,"componentSignupPopup":1727,"global":1778,"openGraph":1790,"softwareApplicationSchema":1794},[1539,1556,1568,1576,1583,1591,1602,1613,1624],{"id":1540,"name":1541,"slug":1542,"formId":1543,"redirectUrl":1493,"firstStepTitle":1544,"firstStepText":1545,"lastStepTitle":1546,"lastStepText":1547,"lastStepCta":1548,"gtmEvent":1552,"segmentEvent":1553,"segmentLabel":1554,"segmentWhitelistedProperties":1555},"WFjns70TQg6BhSrndeLOuA","Demo","demo","5c4f470d-280b-4686-998d-4b435bce1025","Need a *Livestorm demo*?","Leave your information to schedule a demo with our sales team. We will run you through the Enterprise features and answer your questions.","Thanks, we'll be in touch *soon*!","In the meantime, you can check out [our on-demand product demo](https://app.livestorm.co/livestorm/livestorm-on-demand-webinar/?utm_source=livestorm-website&utm_medium=nav) and get started for free by clicking on the button below.",{"id":1549,"slot":1550,"slug":1551},"32390113","Try Livestorm for free","https://app.livestorm.co/#/signup","event.demoRequested","Demo requested","call","firstname, lastname, email, phone, company, company_size, country",{"id":1557,"name":1558,"slug":1559,"formId":1560,"redirectUrl":1493,"firstStepTitle":1561,"firstStepText":1562,"lastStepTitle":1563,"lastStepText":1564,"lastStepCta":1565,"gtmEvent":1493,"segmentEvent":1493,"segmentLabel":1566,"segmentWhitelistedProperties":1567},"YvOyYwrFQwuYHGlaSJibBQ","User group","user-group","34f03c1e-a6db-48ac-85b9-b7bc20158b3f","*Livestorm's 10 years event*","Rsvp for Livestorm's 10 years event","Thanks for registering!","Our team will review your registraton and will confirm your participation by email shortly.",null,"User group form","firstname, lastname, company, job_function, email, phone",{"id":1569,"name":1570,"slug":1571,"formId":1572,"redirectUrl":1493,"firstStepTitle":1493,"firstStepText":1573,"lastStepTitle":1574,"lastStepText":1575,"lastStepCta":1565,"gtmEvent":1493,"segmentEvent":1493,"segmentLabel":1493,"segmentWhitelistedProperties":1493},"Tyv9unF3TiClSxQ9KwjbAw","VIP Calculator","calculator","e7527a4e-e2d0-40e2-b673-401713043e7a","Leave your information so our sales team can get in touch. We will run you through our customer service options and answer your questions.","Thank you!","Our team will contact you soon.",{"id":1577,"name":1578,"slug":1579,"formId":1580,"redirectUrl":1581,"firstStepTitle":1544,"firstStepText":1545,"lastStepTitle":1493,"lastStepText":1493,"lastStepCta":1565,"gtmEvent":1493,"segmentEvent":1553,"segmentLabel":1582,"segmentWhitelistedProperties":1555},"P-P22GxNSiaBOtm4RTYigA","Watch video","watch-video","1c034198-49d3-4706-a7de-67fdc46dade5","https://app.livestorm.co/livestorm/livestorm-on-demand-demo/live?s=2574c038-50dc-426d-8b86-899841e6a5fa#/chat","video",{"id":1584,"name":1585,"slug":1586,"formId":1587,"redirectUrl":1493,"firstStepTitle":1493,"firstStepText":1493,"lastStepTitle":1493,"lastStepText":1493,"lastStepCta":1565,"gtmEvent":1588,"segmentEvent":1589,"segmentLabel":1493,"segmentWhitelistedProperties":1590},"S8tsEc06S-aLSPRTFYhqkA","Offer","offer","a7793668-0945-4fd1-9174-d2273854da21","event.offerFormSubmitted","Offer form submitted","firstname, lastname, email, country, company, company_size",{"id":1592,"name":1593,"slug":1594,"formId":1595,"redirectUrl":1493,"firstStepTitle":1596,"firstStepText":1597,"lastStepTitle":1598,"lastStepText":1599,"lastStepCta":1565,"gtmEvent":1493,"segmentEvent":1493,"segmentLabel":1600,"segmentWhitelistedProperties":1601},"cmv4BjlxQ_StU8KxHIBdaw","Agency application","agency-application","9f281a92-6186-4621-8b6c-7f986838ffdb","Become a *Livestorm Partner Agency*","Fill out this form to apply to Livestorm's agency program, we'll be in touch shortly.","Thank you for your request.","We'll be in touch shortly by email.","Agency application form","firstname, lastname, email, phone, company, website, company_size, country, jobtitle, request",{"id":1603,"name":1604,"slug":1605,"formId":1606,"redirectUrl":1493,"firstStepTitle":1607,"firstStepText":1608,"lastStepTitle":1609,"lastStepText":1610,"lastStepCta":1565,"gtmEvent":1493,"segmentEvent":1493,"segmentLabel":1611,"segmentWhitelistedProperties":1612},"PPmjtzaVTFirZ2nu0-S1_A","Agency contact","agency-contact","5de1cf39-b8f3-407d-b6dd-df68c5216940","Get in touch with this agency","Interested in working with this agency? 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