Ebooks

Precision over Volume: The ABM Playbook

Learn how to define your ICP, assess ABM readiness, build effective multi-tier campaigns, and understand why webinars are ABM’s best-kept secret.

Learn how to build a high-impact ABM strategy

Master the fundamentals and follow a clear, actionable roadmap.

  • Step-by-step frameworks to structure your ABM motion

  • Expert insights from Demandbase, Userpilot & Livestorm

  • An ABM readiness test to know if you're truly prepared

  • Templates to define your Ideal Customer Profile (ICP)

  • Practical tips to align Sales & Marketing around the same accounts

Activate and scale ABM with proven tactics

Get the playbook to execute targeted, revenue-driven campaigns.

  • Channel recommendations for every stage of the funnel (awareness → acceleration)

  • Examples of high-performing ABM campaigns

  • Guidance to select and prioritize strategic accounts

  • Insights on how webinars supercharge ABM engagement

  • Real learnings from Livestorm’s own ABM strategy

Spot the differences between traditionnal marketing and Account Based Marketing.Allocate budget by journey stageAwareness, consideration, acceleration
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Accelerate Lead Conversion, 3 Webinar Follow-up Templates

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