The 3-Phase LinkedIn Playbook for B2B Webinars
Half your registrations land in the final week, and more than half of your registrants never watch live. This playbook, co-written with LinkedIn Ads Certified Agency SparkForce, shows how to use LinkedIn before, during and after the live to turn one webinar into weeks of pipeline.
Fill your next webinar with real buyers
Get the full playbook, co-created by Livestorm and SparkForce, and learn how to:
- Wire your LinkedIn Event to Livestorm so registrations land automatically
- Pick the ad formats that work, starting with Thought Leader Ads (11.8% CTR in SparkForce campaigns)
- Turn every recording into clips, Document Ads and a 90-day retargeting track
Before, during and after the live
By the end of this playbook, you'll be able to:
- Place LinkedIn in your channel mix (organic social is the #2 registration driver, cited by 43.3% of GTM teams)
- Warm up a cold audience with Thought Leader, Video and Event Ads, and judge it on the right metrics
- Time your promotion around the 7-day rule: 49.6% of registrations happen in the final week
- Restream your Livestorm session to LinkedIn Live to reach a second audience
- Retarget attendees, no-shows and viewers for 90 days, with the right message for each
Stop counting sign-ups. Start counting pipeline.
Most teams stop after promotion. This playbook covers the full lifecycle: the ads that build anticipation, the stream that carries the live, and the clips and retargeting that keep the webinar working for three months. Built on 7M+ registrations from the Livestorm Benchmark Report and SparkForce's work with 100+ B2B SaaS companies.