Reports

2024 Webinar Marketing Report

Measure up to your marketing peers! Uncover the insights from over 500 marketers and 3000 companies running webinars to refine your marketing strategy and benchmark your webinar performance.

Webinar marketing strategies to improve your performance

Marketing and webinar trends!

Uncover the insights, priorities, and challenges of 500+ surveyed marketers, and benchmark your strategy. See how you measure up in terms of:

  • Marketing budgets and their evolution
  • Preferred channels and their performance
  • Your events and webinar mix

62% hosted more webinars

Discover industry-specific webinar trends and best practices, to enhance your performance and engage more effectively with your audience.

  • Understand webinar seasonality in your industry to improve attendance rates
  • Learn how to improve engagement, and captivate your audience
  • Gain practical tips to increase your reach by leveraging the right channels and using impactful formats
What focus have marketers put on events?How to overcome webinar challenges such as lack of time and ressources, or webinar promotionHow to repurpose webinar content to have a greater impactMost requested features for webinars
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