Reports

The Pipeline Truth: 2026 Webinar Benchmark Report

Drive more registrations. Boost attendance. Multiply your content output by 13x. This playbook combines Livestorm's 2025 internal data (7M+ registrations and 33K webinar sessions) with insights from 850 go-to-market leaders to help you benchmark your organization.

Benchmark your performance against 850 go-to-market leaders

Compare your webinar metrics and discover exactly where you're winning, and where you're leaving revenue on the table:
  • Benchmark your conversion rates
  • Optimal timing revealed
  • Channel mix that works
  • AI adoption reality check (discover the maturity gaps holding teams back)
  • The repurposing ROI
  • Top 10 operational challenges ranked
Data backed by 7,062,572 registrations and 33,786 webinar sessions analyzed (Livestorm internal data, 2025) and a survey of 850+ go-to-market leaders (November 2025).

Turn one webinar into a month of content

Stop letting recordings collect dust. Get the playbook to transform every webinar into 13+ high-performing assets:

  • The 13x content multiplier
  • The 3 ROI lenses that prove webinar value to your CFO
  • AI maturity benchmarks
  • Ready-to-use repurposing playbook...
Webinar registrations: half your audience decides the last minuteHow do people use AI in their webinar strategiesMore than 50% of marketers claim webinars are mission-critical.Our 9 best advice to drive watch time during your webinar session.
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