Ebook Ebooks

Attract New Students With Digital Marketing

The higher education market is to grow by $45.11 billion by 2025. Start using the right digital marketing tools to attract new students and establish your brand.

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Build the right audience

Consolidating the most relevant audience for your institution is key. In this guide you will learn how to:

  • Build a solid contact list
  • Create the best resources that offer value
  • Optimize your channels to grow your community

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Attract high-quality contacts with targeted contentThe benefits of segmentationCriteria for segmenting your audienceConvert leads with effective drip campaigns - infographicBack to school communications
Attract high-quality contacts with targeted content

Leverage the power of automation

Learn how to use automation to connect with your prospective students:

  • Scale your personalized email campaigns
  • Convert students with drip campaigns
  • Engage students and alumni with events

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Download this ebook to discover creative ways to optimize your student journey to build loyalty. From back to school communications, to virtual career fairs, turn your students into your ambassadors.

Email marketing, automation, and event marketing are essential elements in any strategy as they offer vast opportunities for conceiving more effective campaigns. It's time for your educational institution to implement them in order to create personalized experiences for students at scale.

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