Webinar tips and tricks
Update: We created a much more complete, and updated version of this article in our Webinar Promotion Checklist
Promotion comes as one of the main reasons people don't like hosting webinars. Here are some tips and advice to boost your webinar promotion.
This post is a checklist designed to help you get more people to attend.
One simple way to promote your webinar is to use your attendee's network. Use social shares during registration or during your webinar. You can also suggest email forwards.
Pro tip: You can also apply those principles to your guest audience (if you have a guest).
People usually stop at step 1. They don't see their own webinar as a traffic drive. My advice is pretty simple, though. Give a great presentation, be insightful, and interact with your guest and audience.
If people think it's great, two things can happen: People will come back or they will share it with their own network
Also, look for a share button during the webinar. Or, even better, a Twitter integration. We don't provide it yet, but it sure looks good!
Try to deliver a special attention to your attendees after the webinar has ended. Send the video, the slides, a transcript of the questions, maybe even some data. This way, you ensure more visibility and a better conversion next time. Never forget people could not show up. Pick a tool that handles post-webinar emailing for non-attendees.
And don't forget to repurpose your content (blog post, Slideshare, public post-mortems...). Create awareness around your webinars and the value they can bring. Maybe people won't miss them the next time.