Guide

Step by step: 36 Webinar Promotion Tactics

From notifying your existing users to community outreach and paid ads, follow these easy tips to promote and host a successful webinar.

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Webinar Engagement Activities To Keep Your Audience Invested

Summary

Webinar Timeline

From inception to execution, this visual roadmap highlights the key milestones and crucial moments of your webinar

Timing and planning the webinar

Timing and planning the webinar

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So, you're planning on running a webinar, and you're thinking about ways to maximize its reach. First order of business is: getting organized and planning all your tasks.

In this section, we'll give a few guidelines about properly timing your webinar so you have time to properly promote it.

Registration pages

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Evergreen content

Evergreen content

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Evergreen content is information that will likely not change, or change very little over time.

Creating evergreen content has several benefits. Mainly, its "create it once and don't think about it again" nature means more efficiency for you.
Having reliable evergreen content on your website is also great for SEO as these pages typically tend to rank higher than blog posts, due to their timeless nature.

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Creación de contenido en medios propios

Content creation on owned media

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Creating content on your own blog and social media is a great way to get people interested in your webinar and increase the number of registrants.

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Community outreach

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Trying to get the word out on the internet can be a great way to kickstart your webinar promotion.

If the webinar is addressing a niche market, it's important to do the legwork ahead of time in order to introduce yourself and your business to each communities you want to target.

Messaging

Messaging your existing user base and customers

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If you're a SaaS company, part or all of your customers would love to hear about your webinar.

If you're in the education industry, a government entity or NGO, chances are you also have an existing base of people to reach out to when promoting events.

There are many platforms out there to manage your messages and targeting, so let's focus on the "what" rather than the "how".

Email cadences

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Staying "top of mind" by messaging registrants

Staying "top of mind" by messaging registrants

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So, you've already done most of the webinar promotion work, and people registered to your webinar, yay! Or maybe you're under your expectations? That's OK too. Some companies find increasing value over time with their webinars, perhaps changing the topic or format a little would help in the future?

Anyway, you've come this far, so give yourself a little pat on the back... but not for too long because you're not done yet!

Now, it's time to focus on your registrants to make sure they actually attend your webinar when it's live.

Continuously improve from past webinars

Continuously improve from past webinars

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Promoting the webinar is nice, but what's even nicer is gaining valuable insight with every webinar, that you'll be able to use to continuously improve your strategy.

This part focuses on the actions you can take to add tracking to your webinar's pages, and ensure you know everything you need to know about your registrants and participants.

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Maximize value after the webinar is over

Maximize value after the webinar is over

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So far, we've focused on all the actions you can do to promote your webinar before it happens. But now that your webinar is over, there's still quite a few actions you can take to push the webinar forward.

You'll either get more people to see your webinar's replay, or get people interested in your upcoming sessions.

Summary

Timing and planning the webinar

Evergreen content

Content creation on owned media

Community outreach

Paid advertising

Messaging your existing user base and customers

Staying "top of mind" by messaging registrants

Continuously improve from past webinars

Maximize value after the webinar is over

Livestorm Checklist

Discover the checklist in simplified format

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