Webinar tips and tricks

Improving Internal Communication for Medium-Sized Teams

As companies grow, it can be hard to maintain streamlined internal communication. Information gets blocked in mid-sized organizations that use outdated processes. This article explores how webinars can help scale internal communications.
August 21, 2020 • About 4 min. read

Why do you need effective internal communication?

Good internal communication can lead to better feedback from employees. It can also improve organizational culture, trust, engagement, and retention.

Collect feedback

Internal communication is the way that management connects and communicates with employees. Rather than a one-directional information flow, internal management is most efficient when employees can exchange feedback and ideas with leaders.

Establish a culture

Internal communication is a chance for organizations to share their values, goals, ideals, and attitudes with employees. When done well it can boost organizational culture. Each time a company communicates with employees there is a chance for culture to be expressed. Employees Company advocacy also improves, while employees that feel proud of where they work have a productivity boost of 21%.

Increase trust and engagement

Internal communication can occur through blog posts, emails, messaging systems (like Slack), or meetings. No matter what format, communication is effective when it remains transparent. **Honesty about successes and failures can improve employee’s trust in management. ** This is especially true during times of crisis like layoffs.

Employee trust is key to creating engaged employees. A study by the HR research institute states that 80% of HR experts consider high levels of organizational trust to lead to better employee engagement.

This is especially important as more and more teams are turning fully remote. The 2020 State of Remote Work Report by Buffer and AngelList found that 20% of remote workers struggle with loneliness. The need for clear communication in the workplace is especially crucial when “work” is no longer just a physical destination.

Improve retention

The long term goal of improving internal communication is improving retention. A company’s culture, level of trust, and the ability to engage employees all factor into the retention rate. The Corporate Leadership Council found that engaged employees are 87% less likely to leave a company. Good communication methods can make employees more likely to stay.

How webinars can improve internal communication

Webinars have built-in features that promote engagement and increase feedback from employees. They are also easy to record, schedule, and scale. Webinars also come with advanced analytics to help management know how effective their presentations are.

Engagement features

Large company meetings are easy to tune out for employees that aren't being actively engaged. And emails or newsletters can be skimmed, or skipped, by busy workers. To keep teammates on the same page, webinars are built with a host of features that encourage engaged participation. Polls, chats, and questions let employees give a voice to their questions and concerns.

Visual aids are also a component of engaging webinars. Screen sharing helps make sure the exchanges are crystal clear, while employees can follow along with new information from home. As with screen sharing, documents are easily uploaded to a webinar room and shared live with an audience. Interactive tools like whiteboards bring communication to life, making it possible to collaborate in real-time.

Direct feedback

Most meeting software lets hundreds of people talk at once, making it noisy and confusing to receive feedback. Feedback from lower-level employees may become lost in the mix when dealing with many communication styles at once.

Webinar software streamlines the communication flow, making it so that a few people are able to broadcast a message to the whole company. Employees can be invited on stage to ask questions or comment. And they can use features like chats, questions, and polls to give feedback that won’t disrupt a presentation. Employees can use these tabs to debate or vote on new topics and policies.


Webinars are recorded and can be accessed later. They can be added to a company's knowledge base for future reference. Employees that have been out of the office can check up on the recordings to stay in the loop. And managers can see if the recordings have been accessed, and by who.

Recurring events

If internal communication consists of unscheduled emails, surprise tweets from the CEO, and the occasional announcement on Slack, employees can become confused. Scheduled weekly webinar sessions help keep company communication reliable.

Employees will always know when to anticipate the next meeting because multiple sessions of the same webinar can be scheduled at once.

Easy to scale

Mid-sized companies can struggle to communicate while scaling. It is difficult to have meaningful exchanges with many employees at once when using asynchronous communication tools. Webinars can be distributed to thousands of people at once, regardless of where they are in the world.

Analytics tracking

Older methods of internal communication like emails and company newsletters lack engagement metrics. Other than reading the click rates on emails, it can be hard to tell if the message has had a deep impact.

Trackable metrics have been built into webinar software to keep upper management informed about employees. Attendance data, like who attended and for how long, can be accessed in a webinar letting management know the message has been delivered. It is also possible to see the number of questions asked, polls answered and messages sent by each person during a presentation. This is a great way to check how engaged teammates are.

For some ideas of how to use webinars for internal communications, check out this article.

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Molly Hocutt
Content Manager

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