Webinar
Average Webinar Attendance Rate (2026) + 15 Ways to Boost It
The average webinar attendance rate is 47.7%. Here's how your turnout compares, why registrants don't show up, and 15 proven tactics to get more people to join live.
Lead Generation
Latest articles
16 Event Marketing Strategies & Ideas for 2026 (+ Examples)
8 Best Webinar Platforms with Salesforce Integration (2026)
The Best Sales Training Webinar Guide for Driving Revenue and Growth
How to Create a Webinar Marketing Strategy (+5 Tactics to Use)
Webinar ROI Calculator: 5 Steps to Evaluate ROI (+Free Tool)
More articles in Lead Generation
Webinar
How to Track Webinar Revenue in HubSpot
A 4-step framework for connecting your webinar engagement data to pipeline and revenue inside HubSpot with live demos from Livestorm and HubSpot.
Webinar
Webinar Strategy by Company Size
Build a webinar strategy that fits your company size. Insights from 853 marketers reveal SMB vs. enterprise priorities and AI trends.
Lead Generation
How to Implement ABM Play That Work [Experts Takes]
Learn practical ABM implementation strategies from Userpilot and Demandbase experts. Get frameworks for account selection, measurement, and sales alignment.
Events & Meetings
Complete Guide to Hosting Successful Virtual Recruiting Events
Virtual recruiting events take preparation and creativity. Discover everything you need to know, including how to get set up and ideas for boosting engagement.
Lead Generation
How to Deliver a CME Course (+ Tips for a Great Virtual Course)
Discover how to deliver a CME course for healthcare professionals. Get tips for creating and promoting an accredited virtual course.
Lead Generation
KOL Engagement: Create High-Impact Pharma Events
Learn how to connect with key opinion leaders and develop a successful KOL engagement program for pharma events across the product lifecycle.
Newsletter
Keep in touch with Livestorm news and updates
B2B lead generation strategies, guides and industry playbooks
B2B lead generation looks different depending on your industry, team size, and go-to-market motion. Browse demand generation tactics, account-based marketing campaigns, inbound marketing frameworks, and comparisons of the lead generation tools that actually move the needle — whether you're building a pipeline from scratch or optimizing an existing program. A significant share of the content here goes deep on industry-specific marketing: pharma product launches, KOL mapping and HCP engagement for life sciences teams, marketing calendars for healthcare and finance, and digital marketing strategies for financial advisors navigating regulated markets. If you work in a specialized vertical, you'll find playbooks built for your context — not generic advice. Beyond acquisition, there are guides on onboarding programs, customer education, and the success metrics that turn new users into long-term advocates. Browse articles on marketing ROI, sales and marketing alignment, partnership marketing, thought leadership, and demand generation vs. lead generation — everything you need to build a pipeline that compounds over time.