AI in Banking Marketing: Smarter, but still Human?
Discover how the French banking firm Crédit Agricole Transitions & Énergies combines artificial intelligence, webinars, and local outreach to strengthen customer relationships.
What Is Thought Leadership? A Practical Framework
What is thought leadership? Learn how to create an authentic strategy that drives business growth. Includes frameworks, content formats, and examples.
How to Find Keynote Speakers for Virtual or Hybrid Events
Learn how to find keynote speakers for virtual and hybrid events. Get budget ranges, evaluation tips, and actionable search strategies.
Complete Guide to Internal Communication Webinars
Learn how to plan a successful internal communication webinar. Discover 5 formats that foster engagement and team alignment.
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AI in Banking Marketing: Smarter, but still Human?
Discover how the French banking firm Crédit Agricole Transitions & Énergies combines artificial intelligence, webinars, and local outreach to strengthen customer relationships.
What Is Thought Leadership? A Practical Framework
What is thought leadership? Learn how to create an authentic strategy that drives business growth. Includes frameworks, content formats, and examples.
How to Find Keynote Speakers for Virtual or Hybrid Events
Learn how to find keynote speakers for virtual and hybrid events. Get budget ranges, evaluation tips, and actionable search strategies.
Plan a Marketing Budget: How to Allocate Spend for ROI & Growth
Plan a marketing budget that fits your company's short- and long-term goals. Learn how to allocate marketing spend to maximize ROI and growth.
How to Create a Webinar Outline [+ Free Tool]
Learn how to create a webinar outline so you can host more successful online events that engage your target audience and meet key marketing goals.
Why You Lose Train of Thought When Speaking (+ Solutions)
Learn why you lose your train of thought when speaking or hosting webinars. Get practical strategies to recover quickly and prevent future mental blocks.
10 Public Speaking Tips to Be More Persuasive & Win Buy-In
Learn 10 proven public speaking tips to make your webinars more persuasive and win buy-in from B2B audiences. Boost confidence and engagement.
7 Body Language Tips for Powerful Public Speaking
Master public speaking body language for webinars. Learn 7 simple changes to posture, eye contact, and gestures to make you more credible on camera.
Public Speaking Anxiety: How to Manage & Overcome It
Overcome public speaking anxiety with proven techniques. Learn breathing exercises, confidence-building strategies, and virtual presentation tips.
Webinar ROI Calculator: 5 Steps to Evaluate ROI (+Free Tool)
Learn to maximize webinar ROI. Use our webinar ROI calculator to measure return on investment and get more value from your marketing efforts.
Marketing ROI: How to Measure It & Tips to Improve ROI
Learn how to calculate marketing ROI, benchmark performance, and optimize results. Get the insights you need to make smarter marketing decisions.
Webinar ABM: How to Attract & Convert High-Value Leads
Complete guide to using webinars in ABM campaigns. Learn to engage target accounts, reach decision-makers, and measure what moves the needle.
How to Grow Revenue Faster with Sales and Marketing Alignment
Grow revenue faster with sales and marketing alignment. Discover best practices to align your sales and marketing team and win more business.
Video SEO: Complete Guide to Optimize Videos for Search
Learn how to optimize videos for search engines and viewers with 11 video SEO best practices that increase visibility, drive traffic, and generate leads.
How to Create a Webinar Marketing Strategy (+5 Tactics to Use)
Learn how to create a successful webinar marketing strategy. Discover 5 promotion tactics to market webinars, boost attendance, and generate leads.
14 Ways to Repurpose Content to Increase Reach
Learn how repurposing content boosts reach and engagement. Get ideas to repurpose content across formats and channels to amplify marketing efforts.
How to Build a Lead Generation Funnel in 7 Steps
Discover how to build a lead generation funnel in 7 steps. Attract prospects, guide their customer journey, and boost conversions with a lead funnel.
Build a Demand Generation Webinar Strategy That Drives Pipeline
Learn how to design demand generation webinars that attract qualified prospects. Discover 7 effective formats plus a step-by-step strategy guide.
Sync Marketing & Sales with Livestorm's HubSpot Integration
Learn how Livestorm’s HubSpot integration helps you sync webinar data, automate workflows, and close deals faster. Get setup tips and best practices.
What Is a Panel Discussion? And How to Run One Like a Pro
Discover everything you need to know about creating a successful panel discussion including how to choose the best format, topics, guests, and host.
How to Plan an Event in 9 Steps (+ Event Planning Checklist)
Learn how to plan a successful event in 9 steps. Get our event planning tips and grab our checklist to set up your next event for success.
5 Event Email Templates & Examples to Boost Attendance & Leads
Build an event email marketing program that boosts attendance and generates leads. Get email templates and see examples to inspire your messaging
Email Automation: Guide to Automated Marketing Emails
Use email automation to grow your business. Set up an email automation strategy and spark ideas with email marketing automation examples.
16 Event Marketing Strategies for 2025 (+Examples)
Discover 16 powerful event marketing strategies to promote your next event. Get clear on types of event marketing and how to build a strategy.
12 Best Video Hosting Sites for Business (Free + Paid)
Discover the 12 best video hosting sites for business, with options for free and paid services. Find the ideal option to upload, record, and share videos.
10 Best Pre-Recorded Webinar Platforms to Help You Scale
Discover the best pre-recorded webinar platforms for delivering on-demand content, engaging viewers, generating leads, and driving conversions.
How to Test Your Microphone and Camera: 7 Ways to Check
Test your webcam and microphone before hosting a live event to ensure you sound and look your best. Here's how to do it in a few simple steps.
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How to create a virtual event marketing strategy
Work in events, marketing, comms, or PR? There’s strong chance you need advice on hosting a virtual event for your business or improving your webinar landing page. Virtual conferences are a great way to promote your work and engage wider audiences. Creating a virtual event space for real-time communication with virtual attendees allows you to deliver valuable content to your clients or customers, while amplifying the voice and vision of your company, getting to know your online community and embracing all the opportunities of event partnership. That’s why we’ve written up several comprehensive guides to making your virtual event a hit. Plus, you’ll get a wealth of social media promotion and virtual event ideas for your business, including tools for webinar promotion and advice for incorporating video conferences and event partnership into your marketing strategy. Take a look at seven strategic partnership examples including affiliate marketing and distribution partnership and try out our content ideas for social media event marketing and partnership marketing to boost your social media metrics. But first, you may be wondering how to encourage participation in virtual meetings or run an interactive event. We can tell you how to host engaging virtual events! And if you're asking yourself "what is a webinar?" before you even begin with webinar online marketing, that's OK too! These posts answer all your questions—even the simple ones.