What is a Teleconference, and How to Host One
Do you need to connect with colleagues or clients but can't meet in person? Learn what a teleconference is and how to set one up.
11 Ways to Repurpose Content to Increase Reach
Learn how repurposing content boosts reach and engagement. Get ideas to repurpose content across formats and channels to amplify marketing efforts.
Pharmaceutical Meeting Planning: 9 Tips for Pharma Events
Host successful pharma events with our tips for pharmaceutical meeting planning. Run effective investigator meetings, product launches, and other events.
KOL Mapping: How to Identify KOLs in Key Therapeutic Areas
Discover how to identify and map key opinion leaders in essential therapeutic areas and get tips to develop a successful KOL management strategy.
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What is a Teleconference, and How to Host One
Do you need to connect with colleagues or clients but can't meet in person? Learn what a teleconference is and how to set one up.
11 Ways to Repurpose Content to Increase Reach
Learn how repurposing content boosts reach and engagement. Get ideas to repurpose content across formats and channels to amplify marketing efforts.
Symposium vs. Conference: What's the Difference
Discover the difference between a symposium and a conference, and get tips on how to plan the ideal in-person or virtual event format.
16 Best Lead Generation Tools (Inbound & Outbound)
Discover the top lead generation software to improve your sales process. Find the best tools for prospecting, cold outreach, lead scoring, and more.
Ultimate Guide to B2B Event Marketing - Best Practices
Learn how to leverage the power of B2B event marketing to promote your brand, product, or service. Discover best practices and top marketing tactics.
The Ultimate Guide to Hosting Virtual Conferences [2024]
Use this comprehensive step-by-step actionable guide to discover how to: plan, promote, host, and analyze your virtual conference.
How to Test Your Microphone and Camera in 6 Simple Steps
Testing your microphone and camera before hosting a live event ensures that you sound and look your best. Here's how to do it in a few simple steps.
Webinar Benefits: How to Supercharge Your Marketing Strategy
This article explores the benefits of webinars that go way beyond social distancing. Read to find out how to build authority in your market, grow your brand, and more in this article.
Customizing Emails with HTML and Variables
Customizing your emails is easy with our new updates. In this article find out how to use HTML and variables when editing your emails.
Automated Webinars: Benefits compared to Live Webinars
In this post, you will learn about Automated Webinars vs Live Webinars and how to set them up.
5 Ways to use Automatic Redirect After your Webinar Ends
Leave a lasting impression by adding automatic redirects to the end of your webinars. Here are five ways you can use this feature in your presentations.
Account-Based Marketing Campaigns: Types, Tactics & Examples
Learn how to run successful account-based marketing campaigns. Get ideas to engage target accounts from Livestorm's ABM campaigns examples.
What Is Account-Based Marketing? Complete Guide to ABM
Learn effective B2B strategies to target high-value accounts and optimize sales and marketing efforts with account-based marketing.
13 B2B Webinar Ideas for Every Stage of the Customer Journey
Explore creative webinar ideas tailored for every stage of the B2B customer journey. Find out how to host engaging webinars that resonate with your ICP.
Demand Generation vs Lead Generation: How & Why to Use Both
Learn the key differences between demand generation and lead generation. Find out how to use both strategies to grow your business.
How to Write the Perfect Webinar Follow-Up Email [+10 Templates]
Drive more engagement and conversions with these 10 webinar follow-up templates.
How to Create an Ideal Customer Profile (ICP) [+ Template]
Discover how to create an ideal customer profile (ICP) for your business. Learn to use the framework for successful B2B marketing & sales strategies.
How to livestream your online event?
Here is a step-by-step guide to livestreaming for beginners. Everything you need to know to successfully live stream an event for your audience online.
How to Cancel an Event (+ 5 “Event Canceled” Email Templates)
Learn how to cancel an event gracefully yet professionally. Use our "event canceled" email templates to notify attendees and maintain brand integrity.
What Is Field Marketing? Tactics, Benefits, and Metrics
Discover the power of field marketing and learn how to design marketing activities that engage customers and drive revenue.
Demand Generation Tactics: 10 Strategies to Boost B2B Leads
Learn how to build a successful B2B demand generation strategy with 10 proven tactics. Attract more interest, capture more leads, and grow your revenue.
75 Questions to Ask Guest Speakers During a Virtual Event
Find out what to ask and what to avoid along with other tips and tricks for a successful and engaging guest speaker virtual event.
How to Create a Virtual Event Marketing Strategy
Get the secret sauce for creating a virtual event, from designing promotional campaigns and event pages to choosing the right tools and software.
8 Trending Webinar Topics For Marketers in 2023
Finding new webinar topics can be tough. In this article, we cover a few tips to come up with engaging webinar topics–plus 8 webinar ideas your audience will love.
B2B Marketing Strategies: Your Guide to What Works in 2024
Explore the top B2B marketing strategies for 2024. Learn about video marketing, email marketing, and more in this comprehensive guide for B2B.
11 Best Demand Generation Tools to Boost Traffic & Leads
Explore the best demand generation tools for B2B businesses. Attract your target audience and drive growth with the right tools for your marketing team.
The Perfect Microphone and Webcam for Webinars
In this post we share our recommendations when choosing a webcam and microphone for your webinars.
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How to create a virtual event marketing strategy
Work in events, marketing, comms, or PR? There’s strong chance you need advice on hosting a virtual event for your business or improving your webinar landing page. Virtual conferences are a great way to promote your work and engage wider audiences. Creating a virtual event space for real-time communication with virtual attendees allows you to deliver valuable content to your clients or customers, while amplifying the voice and vision of your company, getting to know your online community and embracing all the opportunities of event partnership. That’s why we’ve written up several comprehensive guides to making your virtual event a hit. Plus, you’ll get a wealth of social media promotion and virtual event ideas for your business, including tools for webinar promotion and advice for incorporating video conferences and event partnership into your marketing strategy. Take a look at seven strategic partnership examples including affiliate marketing and distribution partnership and try out our content ideas for social media event marketing and partnership marketing to boost your social media metrics. But first, you may be wondering how to encourage participation in virtual meetings or run an interactive event. We can tell you how to host engaging virtual events! And if you're asking yourself "what is a webinar?" before you even begin with webinar online marketing, that's OK too! These posts answer all your questions—even the simple ones.