Pharma Marketing: Challenges, Trends & Strategies
Find out how pharmaceutical marketing trends and challenges are affecting pharmaceutical companies. Develop a successful pharma marketing strategy.
Buyer's Journey: How to Align Your Sales Process
Explore the buyer's journey from the awareness stage to the decision stage. Learn to align the sales process with the buying journey to boost conversions.
What Is AI Marketing? Challenges & Best Practices
Learn how AI marketing transforms your strategy and benefits your brand. Get free tools, explore use cases, and review best practices for AI in marketing.
How to Write a Video Script (+ Free Tool)
Learn how to write a video script with our step-by-step walkthrough and expert tips. Use our free tool to generate video scripts in minutes.
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What Is AI Marketing? Challenges & Best Practices
Learn how AI marketing transforms your strategy and benefits your brand. Get free tools, explore use cases, and review best practices for AI in marketing.
How to Write a Video Script (+ Free Tool)
Learn how to write a video script with our step-by-step walkthrough and expert tips. Use our free tool to generate video scripts in minutes.
How to Create a Webinar Outline That Engages Viewers
Learn how to create a webinar outline so you can host more successful online events that engage your target audience and meet key marketing goals.
How to Cancel an Event (+5 “Event Cancelled” Email Templates)
Learn how to cancel an event gracefully yet professionally. Use our "event cancelled" email templates to notify attendees and maintain brand integrity.
22 Event Marketing Examples & Trends for Your Strategy
Get event marketing examples and discover event marketing trends to build a successful B2B event strategy.
18 Unforgettable Webinar Titles & How to Create Your Own
Get inspired by 18 of the most unforgettable webinar titles. Learn how to create your own catchy webinar titles and headlines for your next event.
How to Test Your Microphone and Camera: 7 Ways to Check
Test your webcam and microphone before hosting a live event to ensure you sound and look your best. Here's how to do it in a few simple steps.
Symposium vs. Conference: What's the Difference?
Discover the difference between a symposium and a conference, and find out all you need to plan the ideal in-person or virtual event format.
What Is a Panel Discussion? And How to Run One Like a Pro
Discover everything you need to know about creating a successful panel discussion including how to choose the best format, topics, guests, and host.
14 Ways to Repurpose Content to Increase Reach
Learn how repurposing content boosts reach and engagement. Get ideas to repurpose content across formats and channels to amplify marketing efforts.
15 B2B Webinar Ideas for Every Stage of the Customer Journey
Explore creative webinar ideas tailored for every stage of the B2B customer journey. Find out how to host engaging webinars that resonate with your ICP.
The Ultimate Guide to Hosting Virtual Conferences
Use this comprehensive step-by-step actionable guide to discover how to: plan, promote, host, and analyze your virtual conference.
B2B Marketing Strategies: Your Guide to What Works in 2025
Explore the top B2B marketing strategies for 2025. Learn about video marketing, email marketing, and more in this comprehensive guide for B2B.
What Is Account-Based Marketing? Complete Guide to ABM
Learn effective B2B strategies to target high-value accounts and optimize sales and marketing efforts with account-based marketing.
11 Virtual Event Marketing Software Tools to Rock Your Event
Not sure which event marketing tools to use? Check out our list of the top event marketing tools.
22 Tips for Hosting Engaging Virtual Events
This list of tips will help potential virtual event hosts in any industry keep their audiences engaged before, during, and after their virtual events.
How to Create a Webinar Presentation: Tools and Tips to Make it Easy
Creating a webinar presentation? Get tips on the best practices, tools, and techniques to make your webinar a success.
What Is a Summit? How to Host One: 15-Step Checklist
Host a successful virtual summit with the help of our checklist. Get tips for producing online summits, from the initial strategy to the post-event review.
What Is Partnership Marketing? Ultimate Guide 2025
Unlock the power of partnership marketing to boost lead generation and revenue. Get tips for partner marketing and drive your business growth.
16 Event Marketing Strategies for 2025 (+Examples)
Discover 16 powerful event marketing strategies to promote your next event. Get clear on types of event marketing and how to build a strategy.
How to Host a Successful Webinar: The Complete Guide
Discover how to host a webinar with insider tips from Livestorm. Find out how to prep, host, and wrap up a successful webinar session.
13 Webinar Engagement Strategies to Keep Audiences Invested
Try these 13 creative webinar engagement tips to capture and keep your audience's attention before, during, and after your next online event.
21 Expert Tips for Social Media Event Promotion
Learn how to promote an event on social media. Design an event promotion strategy that targets the right audience, creates buzz, and boosts attendance.
10 Best Pre-Recorded Webinar Platforms to Help You Scale
Discover the best pre-recorded webinar platforms for delivering on-demand content, engaging viewers, generating leads, and driving conversions.
What is a Teleconference, and How to Host One
Do you need to connect with colleagues or clients but can't meet in person? Learn what a teleconference is and how to set one up.
21 Webinar Best Practices for an Engaging Event
Use our guide to webinar best practices to plan successful online events, engage your audience, and build your pipeline.
16 Best Lead Generation Tools (Inbound & Outbound)
Discover the top lead generation software to improve your sales process. Find the best tools for prospecting, cold outreach, lead scoring, and more.
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How to create a virtual event marketing strategy
Work in events, marketing, comms, or PR? There’s strong chance you need advice on hosting a virtual event for your business or improving your webinar landing page. Virtual conferences are a great way to promote your work and engage wider audiences. Creating a virtual event space for real-time communication with virtual attendees allows you to deliver valuable content to your clients or customers, while amplifying the voice and vision of your company, getting to know your online community and embracing all the opportunities of event partnership. That’s why we’ve written up several comprehensive guides to making your virtual event a hit. Plus, you’ll get a wealth of social media promotion and virtual event ideas for your business, including tools for webinar promotion and advice for incorporating video conferences and event partnership into your marketing strategy. Take a look at seven strategic partnership examples including affiliate marketing and distribution partnership and try out our content ideas for social media event marketing and partnership marketing to boost your social media metrics. But first, you may be wondering how to encourage participation in virtual meetings or run an interactive event. We can tell you how to host engaging virtual events! And if you're asking yourself "what is a webinar?" before you even begin with webinar online marketing, that's OK too! These posts answer all your questions—even the simple ones.