Employee Onboarding Process: Best Practices, Checklist, and Tools
Human Resources

Employee Onboarding Process: Best Practices, Checklist, and Tools

Learn how to create a better onboarding experience for your employees, with our onboarding checklist, the tools to use, and a must-see list of 9 best practices.

How to Offer Continuing Education Credits for Finance
Finance

How to Offer Continuing Education Credits for Finance

Learn how to provide continuing education credits for finance professionals. Discover how to develop material, get approval, and offer an online course.

What Is the Digital Operational Resilience Act (DORA)?
Finance

What Is the Digital Operational Resilience Act (DORA)?

Learn how the Digital Operational Resilience Act (DORA) affects the financial sector. Find out how compliance works and which organizations are affected.

How to Host a Virtual Medical Conference: 9 Tips
Healthcare

How to Host a Virtual Medical Conference: 9 Tips

Get actionable tips for hosting a successful virtual medical conference. Learn how to boost attendance, maximize value, and avoid common challenges.

Background mobile

Marketing

Search

or browse by categories

10 Best Pre-Recorded Webinar Platforms to Help You Scale
Marketing

10 Best Pre-Recorded Webinar Platforms to Help You Scale

Discover the best pre-recorded webinar platforms for delivering on-demand content, engaging viewers, generating leads, and driving conversions.

What is a Teleconference, and How to Host One
Marketing

What is a Teleconference, and How to Host One

Do you need to connect with colleagues or clients but can't meet in person? Learn what a teleconference is and how to set one up.

11 Ways to Repurpose Content to Increase Reach
Marketing

11 Ways to Repurpose Content to Increase Reach

Learn how repurposing content boosts reach and engagement. Get ideas to repurpose content across formats and channels to amplify marketing efforts.

21 Webinar Best Practices for an Engaging Event
Marketing

21 Webinar Best Practices for an Engaging Event

Use our guide to webinar best practices to plan successful online events, engage your audience, and build your pipeline.

Symposium vs. Conference: What's the Difference
Marketing

Symposium vs. Conference: What's the Difference

Discover the difference between a symposium and a conference, and get tips on how to plan the ideal in-person or virtual event format.

16 Best Lead Generation Tools (Inbound & Outbound)
Sales

16 Best Lead Generation Tools (Inbound & Outbound)

Discover the top lead generation software to improve your sales process. Find the best tools for prospecting, cold outreach, lead scoring, and more.

Ultimate Guide to B2B Event Marketing - Best Practices
Marketing

Ultimate Guide to B2B Event Marketing - Best Practices

Learn how to leverage the power of B2B event marketing to promote your brand, product, or service. Discover best practices and top marketing tactics.

The Ultimate Guide to Hosting Virtual Conferences [2024]
Marketing

The Ultimate Guide to Hosting Virtual Conferences [2024]

Use this comprehensive step-by-step actionable guide to discover how to: plan, promote, host, and analyze your virtual conference.

How to Test Your Microphone and Camera in 6 Simple Steps
Marketing

How to Test Your Microphone and Camera in 6 Simple Steps

Testing your microphone and camera before hosting a live event ensures that you sound and look your best. Here's how to do it in a few simple steps.

Webinar Benefits: How to Supercharge Your Marketing Strategy
Marketing

Webinar Benefits: How to Supercharge Your Marketing Strategy

This article explores the benefits of webinars that go way beyond social distancing. Read to find out how to build authority in your market, grow your brand, and more in this article.

Customizing Emails with HTML and Variables
Marketing

Customizing Emails with HTML and Variables

Customizing your emails is easy with our new updates. In this article find out how to use HTML and variables when editing your emails.

Automated Webinars: Benefits compared to Live Webinars
Marketing

Automated Webinars: Benefits compared to Live Webinars

In this post, you will learn about Automated Webinars vs Live Webinars and how to set them up.

5 Ways to use Automatic Redirect After your Webinar Ends
Marketing

5 Ways to use Automatic Redirect After your Webinar Ends

Leave a lasting impression by adding automatic redirects to the end of your webinars. Here are five ways you can use this feature in your presentations.

Account-Based Marketing Campaigns: Types, Tactics & Examples
Marketing

Account-Based Marketing Campaigns: Types, Tactics & Examples

Learn how to run successful account-based marketing campaigns. Get ideas to engage target accounts from Livestorm's ABM campaigns examples.

What Is Account-Based Marketing? Complete Guide to ABM
Marketing

What Is Account-Based Marketing? Complete Guide to ABM

Learn effective B2B strategies to target high-value accounts and optimize sales and marketing efforts with account-based marketing.

13 B2B Webinar Ideas for Every Stage of the Customer Journey
Marketing

13 B2B Webinar Ideas for Every Stage of the Customer Journey

Explore creative webinar ideas tailored for every stage of the B2B customer journey. Find out how to host engaging webinars that resonate with your ICP.

Demand Generation vs Lead Generation: How & Why to Use Both
Marketing

Demand Generation vs Lead Generation: How & Why to Use Both

Learn the key differences between demand generation and lead generation. Find out how to use both strategies to grow your business.

How to Write the Perfect Webinar Follow-Up Email [+10 Templates]
Marketing

How to Write the Perfect Webinar Follow-Up Email [+10 Templates]

Drive more engagement and conversions with these 10 webinar follow-up templates.

How to Create an Ideal Customer Profile (ICP) [+ Template]
Marketing

How to Create an Ideal Customer Profile (ICP) [+ Template]

Discover how to create an ideal customer profile (ICP) for your business. Learn to use the framework for successful B2B marketing & sales strategies.

How to livestream your online event?
Marketing

How to livestream your online event?

Here is a step-by-step guide to livestreaming for beginners. Everything you need to know to successfully live stream an event for your audience online.

How to Cancel an Event (+ 5 “Event Canceled” Email Templates)
Marketing

How to Cancel an Event (+ 5 “Event Canceled” Email Templates)

Learn how to cancel an event gracefully yet professionally. Use our "event canceled" email templates to notify attendees and maintain brand integrity.

What Is Field Marketing? Tactics, Benefits, and Metrics
Marketing

What Is Field Marketing? Tactics, Benefits, and Metrics

Discover the power of field marketing and learn how to design marketing activities that engage customers and drive revenue.

Demand Generation Tactics: 10 Strategies to Boost B2B Leads
Marketing

Demand Generation Tactics: 10 Strategies to Boost B2B Leads

Learn how to build a successful B2B demand generation strategy with 10 proven tactics. Attract more interest, capture more leads, and grow your revenue.

75 Questions to Ask Guest Speakers During a Virtual Event
Marketing

75 Questions to Ask Guest Speakers During a Virtual Event

Find out what to ask and what to avoid along with other tips and tricks for a successful and engaging guest speaker virtual event.

How to Create a Virtual Event Marketing Strategy
Marketing

How to Create a Virtual Event Marketing Strategy

Get the secret sauce for creating a virtual event, from designing promotional campaigns and event pages to choosing the right tools and software.

8 Trending Webinar Topics For Marketers in 2023
Marketing

8 Trending Webinar Topics For Marketers in 2023

Finding new webinar topics can be tough. In this article, we cover a few tips to come up with engaging webinar topics–plus 8 webinar ideas your audience will love.

B2B Marketing Strategies: Your Guide to What Works in 2024
Marketing

B2B Marketing Strategies: Your Guide to What Works in 2024

Explore the top B2B marketing strategies for 2024. Learn about video marketing, email marketing, and more in this comprehensive guide for B2B.

How to create a virtual event marketing strategy

Work in events, marketing, comms, or PR? There’s strong chance you need advice on hosting a virtual event for your business or improving your webinar landing page. Virtual conferences are a great way to promote your work and engage wider audiences. Creating a virtual event space for real-time communication with virtual attendees allows you to deliver valuable content to your clients or customers, while amplifying the voice and vision of your company, getting to know your online community and embracing all the opportunities of event partnership. That’s why we’ve written up several comprehensive guides to making your virtual event a hit. Plus, you’ll get a wealth of social media promotion and virtual event ideas for your business, including tools for webinar promotion and advice for incorporating video conferences and event partnership into your marketing strategy. Take a look at seven strategic partnership examples including affiliate marketing and distribution partnership and try out our content ideas for social media event marketing and partnership marketing to boost your social media metrics. But first, you may be wondering how to encourage participation in virtual meetings or run an interactive event. We can tell you how to host engaging virtual events! And if you're asking yourself "what is a webinar?" before you even begin with webinar online marketing, that's OK too! These posts answer all your questions—even the simple ones.