Yes. UTM and other standard fields are automatically mapped to HubSpot properties using the integration’s field mapping capabilities.
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HubSpot
Connect your Livestorm webinars with your HubSpot account to push new registrants as contacts to your HubSpot CRM. Thanks to this native integration you'll no longer have to do CSV exports, everything is automated.
Sign up to installOverview
What is HubSpot?
HubSpot is a customer relationship management platform built for marketers, customer success teams, content managers, or sales professionals. HubSpot has a host of integrations and tools that help you streamline your process and remove friction during the buyer’s journey.
3rd
most installed app for webinar in HubSpot worldwide
4
comprehensive timeline activities available
40+
Livestorm data points transferable to contact properties
Excellent Integration
The CRM integration with HubSpot is fantastic and super easy to configure. Data and analytics around your events are great and seamlessly transfer into HubSpot. It's really easy to see Livestorm event activity at the contact level. Livestorm has been an excellent tool for hosting webinars. It has an intuitive interface that makes it easy to connect with our audience. It has streamlined our communication efforts and helped improve engagement across the board.
Technology - Software, 51 to 200 employees
Key Features
Why integrate HubSpot with Livestorm?
Livestorm’s HubSpot integration helps you streamline marketing workflows, track event engagement, and improve lead attribution. Use your webinar, virtual event, or on-demand session data directly in HubSpot to build more targeted campaigns and nurture journeys.
Native Marketing Event support
Livestorm now connects directly to HubSpot’s Marketing Events object. Registrant and attendee lists are created automatically in HubSpot and kept up to date. They are ready to use in workflows, automation, and segmentation, without any manual setup.
Automatic Contact properties
The integration auto-creates and updates “by Livestorm” contact properties, such as total registered sessions or attendance history. Your marketing and sales teams gain instant context and consistency without needing to manage custom field setups.
Sync Registrant and Engagement data
Send registrant data and event participation details to HubSpot to enhance lead scoring, lifecycle management, and follow-up campaigns. Track the full customer journey, including live attendance, replay attendance, and engagement.
Reliable data with fewer sync errors
Our integration reduces configuration complexity and improves data accuracy. You receive clean, structured event data that works immediately with HubSpot workflows, filters, and marketing automations.
Easy setup
Install in one click and follow the guided setup flow. For advanced workflows, Livestorm’s Professional Services team can help tailor the integration.
Use real event engagement in HubSpot
Marketing Events make webinar data usable instantly in HubSpot. Identify key profiles from registration, trigger sales follow-up when someone attends a product session, support ongoing customer education based on attendance history, and re-engage inactive contacts.
Use Cases
Every team is different. Yet, they use Livestorm.
Today's teams need flexible and feature-rich video platforms. Whether it's a meeting or a webinar, tailor Livestorm to your needs.
Live Q&As
Easily facilitate live Q&A sessions during online conferences with built-in engagement tools.
Learn moreOnline conferences and summits
Host professional online conferences and summits in minutes. Reach thousands on Livestorm and beyond.
Learn moreFAQ
Frequently Asked Questions
Get quick and easy answers to help you make the most of our HubSpot integration
Can I send the UTM parameters to HubSpot?
Can I store the registrant’s personal connection link to use in HubSpot emails?
Yes. Session-specific connection links are synced to contact properties and can be used in automated email workflows.
Can I use Livestorm data in HubSpot workflows?
Absolutely. You can trigger workflows based on Marketing Events lists, timeline activities, or contact properties.
Can I use my existing HubSpot forms and emails?
Yes. You can register participants using a HubSpot form and automatically enroll them in a Livestorm session. You can also send emails from HubSpot using your own domain.
Do I need to manually create lists or workflows to segment registrants and attendees?
No. Registrant and attendee lists are automatically created and updated by Livestorm, so they're ready to use immediately in workflows, scoring models, or reporting dashboards.
Need anything else?
Our seamless integration with tools like HubSpot and Intercom helps you manage all your insights in one place.
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