Plan and outline your webinar
Sucessful webinars are well-planned. The first thing you need to do is define what you want to get from your event. Is it about brand awareness? Generating new leads? Educating customers or employees on a new product?
Always understand what you want to achieve from each webinar and use this as your North Star Metric to guide and define the KPIs or business goals you want to achieve. The next thing to consider is the script. While you may not be giving the talk yourself, you'll need to work out what needs to be said by way of introductions or between each speaker.
Then, decide which guests you'd like. Remember, valuable guests are often busy people, so contact them well in advance so their schedule can accommodate it.
Finally, your webinar will need a host. It could be you, or in some cases, a hired presenter.