Marketo

What is Marketo?

Marketo is a marketing automation software designed to help businesses access and automate tasks. With Marketo, you can qualify and manage leads throughout every part of your marketing funnel. Create landing pages, track users, score leads, and manage email automation all with the help of Adobe’s Marketo.

Why integrate Marketo with Livestorm?

The integration between Marketo and Livestorm will help you create a better event content strategy, all while gaining a bird's-eye view of your marketing funnel.

Create the perfect content strategy

We know that your events are a big part of your content strategy. This integration makes it possible to add your events to your marketing stack while automating necessary — and sometimes tedious — actions.

Manage contacts

With this integration, you can push your data from your events to create automated, complex journeys within Marketo. You will be able to use Marketo’s automated emails to retarget your most engaged attendees. After scoring leads on your own website, you can guide their journey by registering your highest-scoring leads automatically to Livestorm events.

This integration supports the following triggers and actions:

• Event published
• New registrant
• Session ended
• Session started

You can read more about triggers and actions here.

How to integrate Marketo with Livestorm

You can integrate your Marketo and Livestorm accounts without any coding thanks to Zapier. Simply authenticate Livestorm and Marketo, pick one of the apps as a trigger, and select the data you wish to send from one app to the other. You can read more instructions on integrating Marketo and Livestorm on this page.