Yes, this is definitely possible thanks to our fields mapping feature!
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Marketo
Send your contact’s data directly to Marketo after an action has occurred on Livestorm.
Sign up to installOverview
What is Marketo?
Marketo Engage is a complete marketing automation platform developed by Adobe that helps teams scale personalized buyer engagement and grow predictable pipeline and revenue. Create landing pages, track users, score leads, and manage email automation all with the help of Adobe’s Marketo Engage.
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Program Member statuses to reflect attendance
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2-way mode: register from Marketo Engage or Livestorm forms
40+
Livestorm data points transferable to contact properties (without counting your custom ones!)
We have been able to organize an average of 9 events per month
Thanks to the simplicity of Livestorm's UI and the time saved using the Marketo integration, we have been able to organize an average of 9 events per month. This an increase of 350% compared to our old setup of in-person events
Event and Hospitality Manager @OrangeBusiness (Cyberdefense)
Key Features
Why integrate Marketo with Livestorm?
By connecting your Marketo account with Livestorm, you will be able to save time on your marketing and sales processes.
Sync registrant data effortlessly
Easily sync Livestorm registrant data & attendee information, track event participation into Marketo Leads fields to further enhance analytics & automations.
Automate Program Member Status Updates
Live attendance and replay views will be reflected in the Program Members status automatically with a clear distinction between the two types of participation.
Advanced field mapping and composability
Seamlessly map standard fields (UTM, …) or any Livestorm custom field of your choice to Lead or Program Member fields (including Program Member Custom Field (PMCF) in your Marketo instance.
Leverage attendance & engagement data
Send attendee aggregated engagement data (attendance rate, number of questions, …) from Livestorm to Marketo to run personalized nurture campaigns based on event activity.
Easily setup the integration
One click to install and get expert support from Livestorm professional services team to customize even further your workflows.
Use Cases
Every team is different. Yet, they use Livestorm.
Today's teams need flexible and feature-rich video platforms. Whether it's a meeting or a webinar, tailor Livestorm to your needs.
Live Q&As
Easily facilitate live Q&A sessions during online conferences with built-in engagement tools.
Learn moreHow to integrate Marketo with Livestorm
To use this integration with Livestorm, you will need to:
- Create an API user and then a new launchpoint in Marketo
- Get your Marketo Client ID and Client Secret from your launchpoint
- Get your Marketo Account ID (found in Web Services)
- Activate the Marketo native integration via our App marketplace on Livestorm
- Link a Livestorm event to a Marketo program
Note that this integration is available for Enterprise customers only.
FAQ
Frequently Asked Questions
Get quick and easy answers to help you make the most of our Marketo integration
Can I transfer the UTM parameters to Marketo Engage?
Can I store the personal connection link of the registrant to automate actions in my Marketo Engage?
Yes, all the session-related registrant info can be pushed to the Marketo fields, the connection link of the participant included.
Can I use the Livestorm data in my Marketo Engage Campaigns Flow?
Yes, absolutely! You can use the Lead or Program Member fields changes to automate advanced actions or emails (example: if the attendance rate is above 80% then send a specific email for nurturing). The possibilities for automation are entirely up to your imagination!
I already have created a form and my email templates on Marketo Engage, can I use them?
Yes, absolutely. You can choose to register your participants through a Marketo form and automatically enroll them in the Livestorm session. Additionally, you can send your emails from Marketo with your own domain, including each contact's personal connexion link in the email.
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