Video Glossary

How-to Video

A how-to video is an instructional video format that shows step-by-step directions.

What is a how-to video?

A how-to video is an instructional video format that shows step-by-step directions. Since the instructions are actionable, viewers can follow along to complete a task or achieve a goal.

Most how-to videos include elements like visual walkthroughs, voiceovers, and on-screen text. Together, these elements guide viewers through each step.

How-to videos can show anything from simple DIY guides for consumers to complex software tutorials for professionals. As a result, B2C companies, B2B businesses, and creators in almost any industry or niche can get value from creating them.

Woman hosting a video conference altering questions to specifically target guest speaker's experiences and knowledge

What are the benefits of how-to videos for B2B?

How-to videos are essential tools for businesses to educate and engage customers. Here are some of the key benefits of using how-to videos in your B2B marketing strategy:

  • Better customer experience: A well-made how-to video can show customers how to complete advanced tasks in a way that’s easy to understand and retain. That can lead to a better customer experience.
  • Increased engagement: How-to videos help prospects and customers learn skills and master processes using a visual format. As a result, they tend to be highly engaging, which can lead to increased retention.
  • Enhanced brand credibility: By sharing valuable knowledge and expertise via how-to videos, your business can build trust with customers. This approach can also help you establish your business as an authority in the industry.
  • Higher conversion rates: Studies have shown that incorporating video in your marketing strategy can increase conversion rates by up to 80%. That means how-to videos can also help you win more customers and grow your business.
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Examples of how-to videos that really work

  1. HubSpot - How to Use LinkedIn for Business and Marketing: This video provides step-by-step instructions on how businesses can use LinkedIn to market products and services successfully using company pages and compelling content.
  2. Google Analytics - How to Use Reports to Answer Common Business Questions: This video is part of Google Analytics’ how-to video series on reporting tools. It walks viewers through how to set up and use reports to answer questions about user acquisition, visitor behavior, and website monetization.
  3. Salesforce - How to Drive Productivity With AI in Salesforce's Einstein 1 Platform: This video explains how Salesforce customers can use the company’s AI-powered Einstein 1 Platform to centralize data, offer data-driven experiences to customers, and increase productivity and revenue.
  4. Adobe Creative Cloud - How to Create the Perfect Logo in Minutes: This video shows viewers the process of creating a logo in Adobe Creative Cloud Express, including choosing templates, customizing color palettes, and editing text.
  5. Livestorm - How to Promote a Webinar: This video walks viewers through the steps to promote a webinar. It provides actionable advice for promoting virtual events via social media, email, webchat, and website banners.

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