Case study

How AB Tasty Trains Their Customers With Livestorm

AB Tasty is a conversion optimization software. We offer solutions such as AB tests, user experience personalization, and campaign tools to re-engage your users.
Industry
SaaS
Size
51-200
Location
Paris, France
Usecase
Customer Training

What is AB Tasty?

AB Tasty is a conversion optimization software. They offer solutions such as AB tests, user experience personalization, and campaign tools to re-engage your users.

Why are you doing webinars?

Today, AB Tasty has an enterprise focus. Customer success has become an important part of their marketing funnel.

Their user base has grown in recent years, and as a result scailing customer support has become a necessity. AB Tasty has seen their customer's teams change, therefore they see the importance of making sure everyone's knowledge of the platform is always up to date. Their main priority is avoiding the loss of information.

Today, AB Tasty's webinars are hosted by our consultants and account managers, people facing customers on a daily basis.

They have created all the content and broke it down to 12 topics over 5 months. Those topics follow the classic learning path of the platform.

Every time AB Tasty hosts a webinar they get a volume of registrations that really illustrate the demand for that kind of training.

Why did you chose Livestorm?

Says Anthony Brebion, Product Marketing Manager at AB Tasty:

"In the past, we used to have GoToWebinar, what I found really interesting with Livestorm was the fact there was nothing to install, that everything was web-based."

Livestorm's easy-to-use platform and quality user experience are also a big plus in their webinar strategy. Anthony adds,

"It is really efficient: the interface is modern, you can register in a few clicks, you can all the calendar links, etc. It has everything we needed from a webinar software."

What advice would you give to someone who never hosted webinars?

Working on the title and description is an important part of their webinar strategy. Anthony is particularly focused on targeting and segmentation.

"The targeting and segmentation are also very important. It can be by vertical, industry, the idea is to produce relevant, impactful content for your audience."

Tageting the right audience is easy with Livestorm's built-in marketing tools.

How do you promote your webinars?

AB Tasty's main distribution channel is emailing,they send a mass email to the entire user base. They also ask their sales reps and consultants to add the link to the webinar in their email signature.

What I found interesting with Livestorm was the fact there was nothing to install, that everything was web-based. The ease-of-use and UX were also a big plus. It is really efficient.
Anthony Brebion
Product Marketing Manager

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