AB Tasty is a conversion optimization software. They offer solutions such as AB tests, user experience personalization, and campaign tools to re-engage your users.
Today, AB Tasty has an enterprise focus. Customer success has become an important part of their marketing funnel.
Their user base has grown in recent years, and as a result scailing customer support has become a necessity. AB Tasty has seen their customer's teams change, therefore they see the importance of making sure everyone's knowledge of the platform is always up to date. Their main priority is avoiding the loss of information.
Today, AB Tasty's webinars are hosted by our consultants and account managers, people facing customers on a daily basis.
They have created all the content and broke it down to 12 topics over 5 months. Those topics follow the classic learning path of the platform.
Every time AB Tasty hosts a webinar they get a volume of registrations that really illustrate the demand for that kind of training.
Says Anthony Brebion, Product Marketing Manager at AB Tasty:
"In the past, we used to have GoToWebinar, what I found really interesting with Livestorm was the fact there was nothing to install, that everything was web-based."
Livestorm's easy-to-use platform and quality user experience are also a big plus in their webinar strategy. Anthony adds,
"It is really efficient: the interface is modern, you can register in a few clicks, you can all the calendar links, etc. It has everything we needed from a webinar software."
Working on the title and description is an important part of their webinar strategy. Anthony is particularly focused on targeting and segmentation.
"The targeting and segmentation are also very important. It can be by vertical, industry, the idea is to produce relevant, impactful content for your audience."
Tageting the right audience is easy with Livestorm's built-in marketing tools.
AB Tasty's main distribution channel is emailing,they send a mass email to the entire user base. They also ask their sales reps and consultants to add the link to the webinar in their email signature.