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Case study

How AB Tasty Train Their Customers With Livestorm

AB Tasty is a conversion optimization software. We offer solutions such as AB tests, user experience personalization, and campaign tools to re-engage your users.
Industry
SaaS
Size
51-200
Location
Paris, France
Usecase
Customer Training

What is AB Tasty?

AB Tasty is a conversion optimization software. We offer solutions such as AB tests, user experience personalization, and campaign tools to re-engage your users.

Why are you doing webinars?

Today, we have an enterprise focus and customer success has become an important part of our marketing.

With time, our user base has grown and now we have to maintain a certain level of knowledge across all of our customers. We have been long enough on the market to see our customer's teams change, therefore we see the importance of making sure everyone's knowledge of the platform is always up to date. We wanted to avoid loss of information.

Today, our webinars are hosted by our consultants and account managers, people facing customers on a daily basis.

They have created all the content and broke it down to 12 topics over 5 months. Those topics follow the classic learning path of the platform.

Every time, we get a volume of registrations that really illustrate the demand for that kind of training.

Why did you chose Livestorm?

In the past, we used to have GoToWebinar, what I found really interesting with Livestorm was the fact there was nothing to install, that everything was web-based.

The ease-of-use and UX were also a big plus. It is really efficient: the interface is modern, you can register in a few clicks, you can all the calendar links, etc. It has everything we needed from a webinar software.

What advice would you give to someone who never hosted webinars?

Work on the title and description. The targeting and segmentation are also very important. It can be by vertical, industry, the idea is to produce relevant, impactful content for your audience.

The level of expertise on the platform is also a segmentation factor: among our customers, we noted differences in terms of frequency and "intensity".

How do you promote your webinars?

Our main distribution channel is emailing, we send a mass email to the entire user base. We also ask our sales rep and consultants to add the link to the webinar in their email signature.

What I found interesting with Livestorm was the fact there was nothing to install, that everything was web-based. The ease-of-use and UX were also a big plus. It is really efficient.
Anthony Brebion
Product Marketing Manager

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