Livestorm is a fully browser-based webinar platform focused on marketing, with branded registration, engagement and native CRM sync. GoToWebinar is a long-established webinar tool with desktop and mobile apps, breakout rooms and certificates, often used for training.
Livestorm vs GoToWebinar
Explore a detailed comparison of Livestorm and GoToWebinar to see which is the best webinar software. Compare platforms by features, integrations, and price.
General information
Customer Rating
Average rating on review websites Capterra and G2 Crowd.
Last update: September 2026
9.2
8.7
Browser based
Webinar platforms that work directly in the browser, there's no need to download any software.
Livestorm: Yes
GoToWebinar: Yes
Device versatility
Host events from a desktop, tablet or mobile.
Livestorm: Yes
GoToWebinar: Yes
On-demand webinars
Create or access pre-recorded on-demand webinars, available any time.
Livestorm: Yes
GoToWebinar: Yes
Automated webinars
Automate entire webinars or key actions like CTAs, start and stop times or page redirects.
Livestorm: Yes
GoToWebinar: Yes
Promotion Features
Customizable registration pages
Add a banner, logo, social channels or speaker information to the event registration page without any coding skills.
Livestorm: Yes
GoToWebinar: Yes
Customizable emails
Customize emails with ease by adding an event banner, social sharing buttons, or a signature.
Livestorm: Yes
GoToWebinar: Yes
Customized email sequence
Customize your own email sequence and schedule them to be sent automatically.
Livestorm: Yes
GoToWebinar: Yes
Embed forms
Embed a registration form on your own website to capture more registrants.
Livestorm: Yes
GoToWebinar: Yes
Company page
Publish events to a public company page that gathers all upcoming and past events.
Livestorm: Yes
GoToWebinar: Yes
Built-in social sharing
Share event registration pages on your company's social channels directly from your webinar platform.
Livestorm: Yes
GoToWebinar: Yes
Custom registration forms
Customize the fields of your registration form to capture insights on your audience.
Livestorm: Yes
GoToWebinar: Yes
Registration filter
Apply a filter to accept event registrations only from work email addresses.
Livestorm: Yes
GoToWebinar: Yes
Activation Features
Chat
Send chat messages through a tab built right into your webinar room.
Livestorm: Yes
GoToWebinar: Yes
Emoji reactions
Enable emoji reactions during live events to allow attendees to react in real-time.
Livestorm: Yes
GoToWebinar: No
Q&A
Audiences can ask questions in a dedicated space.
Livestorm: Yes
GoToWebinar: Yes
Question upvotes
Audiences can vote on questions that they most want to see answered. Organizers can sort them by date or most upvotes.
Livestorm: Yes
GoToWebinar: No
Live answer notification
Display a notification that shows the question you are answering live during the webinar.
Livestorm: Yes
GoToWebinar: Yes
Polls
Create drafts of polls in advance and publish them during your event. Or, create them live during your event to further activate your audience.
Livestorm: Yes
GoToWebinar: Yes
Call-to-action button
Direct your attendees to a promotional offer via a CTA displayed in the event room.
Livestorm: Yes
GoToWebinar: Yes
Virtual backgrounds
Change your background to personalize your webinar or look more professional.
Livestorm: Yes
GoToWebinar: Yes
Digital whiteboards
Collaborate with digital whiteboards within the platform or through a native integration.
Livestorm: Yes
GoToWebinar: Yes
Organization Features
Private chat
Chat privately with event organizers and moderators during the event.
Livestorm: Yes
GoToWebinar: Yes
Registrants moderation
Control which registrants can and cannot access the event.
Livestorm: Yes
GoToWebinar: Yes
One-click integrations
Integrate the software with any app to capture other valuable insights.
Livestorm: Yes
GoToWebinar: Yes
Maximum number of attendees
The maximum number of attendees supported.
3000
3000
Unique contact list
Find all your event contacts in one place and get a 360 view of their activity within different events.
Livestorm: Yes
GoToWebinar: No
SAML SSO
Secure your team's access to the platform with SAML SSO.
Livestorm: Yes
GoToWebinar: No
Dial-in to webinars
Attendees can opt to dial-in to the webinar from a phone number.
Livestorm: Yes
GoToWebinar: Yes
Reporting Features
Analytics reports
Track and analyze all of your data with our powerful analytics tool built into the dashboard.
Livestorm: Yes
GoToWebinar: Yes
Webinar recordings
Record webinars automatically and send them to attendees at the end of each session.
Livestorm: Yes
GoToWebinar: Yes
Where Livestorm wins against GoToWebinar
Livestorm vs GoToWebinar: features
The short answer: Livestorm is built for webinars that convert, from branded registration to CRM sync, while GoToWebinar is a proven all-round tool that suits training and internal events.
Access and engagement. Livestorm is 100% browser-based, so hosts and attendees join in one click. Its branded registration pages, up-voting and in-webinar CTAs move attendees toward a next step. GoToWebinar adds browser join to its desktop and mobile apps, plus breakout rooms, practice mode and certificates for training.
Reporting and AI. Livestorm syncs real-time attendance and engagement analytics to your CRM, and turns replays into clips, posts and emails. GoToWebinar provides solid standard reporting, with transcription and AI summaries.
Why teams switch: webinars grow from an occasional event into a marketing channel, and they need branded registration, engagement and CRM data without a download.
Livestorm vs GoToWebinar: integrations
The short answer: Livestorm syncs natively with HubSpot on Pro and with Salesforce, Marketo, Pardot and Microsoft Dynamics on Enterprise, while GoToWebinar covers the popular connections, often through its marketplace or Zapier.
CRM and marketing automation. Livestorm maps registration, attendance and engagement data onto contact and lead records with no middleware. GoToWebinar integrates with common CRM and marketing tools, but its native depth is more limited.
Automation. Livestorm connects to 3,000+ apps through Zapier and Make, and its verified Claude connector (MCP) lets AI assistants work directly with your webinar data. Livestorm is also a HubSpot Leading Technology Partner (2026). GoToWebinar has its own integration marketplace and a wide Zapier ecosystem.
Why teams switch: webinar data has to land in HubSpot or Salesforce automatically, without a marketplace app or a Zapier step in between.
Livestorm vs GoToWebinar: pricing
The short answer: Livestorm charges attendee credits, one per unique participant per session, so you pay only for who attends, while GoToWebinar charges per organizer in tiers set by audience size.
Livestorm. A limited free plan for testing, then Pro from $3.00 per attendee and a custom Enterprise plan (as of September 2026). Events host up to 3,000 live attendees, team members are not counted, and no-shows do not use credits. Clip repurposing is sold as an add-on.
GoToWebinar. Reach costs $59 per month for up to 500 participants and Elevate $103 per month for up to 1,000, billed annually, with one organizer seat included. Complete (up to 3,000) is quote-based. Prices as of September 2026.
Why teams switch: they stop paying for organizer tiers sized for audiences they don't always fill, and pay for who shows up. Pricing changes, so confirm current figures with each vendor.
Frequently Asked Questions
What is the difference between Livestorm and GoToWebinar?
How does pricing compare between Livestorm and GoToWebinar?
Livestorm charges attendee credits from $3.00 per attendee, and no-shows do not use credits. GoToWebinar starts at $59 per month billed annually for up to 500 participants, and $103 for up to 1,000, as of September 2026.
Is GoToWebinar outdated?
No. GoTo Webinar is mature and keeps adding features like AI summaries and live captions, but reviewers often describe its interface as more dated than newer browser-first tools.
Does Livestorm integrate with HubSpot and Salesforce?
Yes. HubSpot sync is native on the Pro plan, and Salesforce, Marketo, Pardot and Microsoft Dynamics on the Enterprise plan, plus 3,000+ apps via Zapier and Make.
Do attendees need to download anything to join Livestorm?
No. Livestorm is 100% browser-based, so attendees and hosts join in one click from any device. GoToWebinar also offers browser join, but its experience leans on desktop and mobile apps.
Can I switch from GoToWebinar to Livestorm?
Yes. Attendees join in the browser with no download, and registration and attendance data sync to your CRM, so your reporting carries over.
Is Livestorm EU-hosted and GDPR compliant?
Yes. Livestorm is EU-hosted, ISO 27001 certified and GDPR compliant.
Livestorm, the best webinar software
Run great webinars right in your browser
Livestorm makes it easy to run great webinars straight from the browser of any mobile or desktop. This makes if possible for your audience to join, no matter where they are in the world, without having to download or install anything.
Removing these extra steps helps attendance rates soar for no-download webinars. This is why Livestorm has a 53% higher attendance rate than the industry average.
Manage everything with our end-to-end platform
Every part of your webinar can be managed within Livestorm. You can organize, promote, analyze and host great webinars with only one end-to-end platform. Collaborate with your team using the intuitive dashboard.
Promote your webinar to your audience with customizable registration pages and automated emails. Most webinar platforms need integrations to be able to send emails or create registration pages, but with Livestorm you can do that right in your account.
Experience an intuitive webinar platform
Designed with ease-of-use in mind, Livestorm is a modern webinar solution. Enjoy a frictionless experience with intuitive controls that make it easy to plan, host, or promote your webinar sessions.
Attendees also benefit from a great user experience. Says Elise on the software review platform G2: "Livestorm is easy to use, the support is very responsive and the analytic system is very helpful."
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"The elegance of Livestorm's UI and its simplicity for creating beautiful landing pages made a big positive impact on the way we communicate with customers at scale."
Stan Massueras
European Sales Director
"Livestorm is really easy to use and offers a lot of customization. We are very happy with the visual rendering and the user experience."
Read the customer story
Poppy Acton Davis
Global Account Manager
"Livestorm offered an alternative to our 1:1 demos and helped us acquire new customers. We also saw much more engagement as a result!"
Read the customer story
Clement Spiers
Lead Generation Manager
"Livestorm made it easy to automate our customer trainings. The ability to set up prerecorded content while still offering live Q&A helps our team provide personalized attention at scale."
Diana Stegall
Manager, Customer Education
See how Livestorm stacks up
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