Compare Livestorm and GoToWebinar on features, integrations and pricing. Every claim is checked against each vendor's website, pricing and help pages, plus G2 and Capterra reviews.
Where each platform is strong, and where it falls short.
Livestorm
Webinars synced to CRM
Runs fully in the browser, one-click join with no download
Branded registration pages and event rooms
Native HubSpot sync on every plan; Salesforce, Marketo, Pardot as Enterprise add-ons
Real-time engagement analytics synced to your CRM
No built-in lead or engagement scoring
SAML SSO is a paid add-on
Live events cap at 3,000 attendees
GoToWebinar
Teams on the GoTo suite
Long-running webinar product with a proven reliability record
Clear tiers: Reach 500, Elevate 1,000, Complete 3,000 participants
Breakout rooms, practice mode and a native mobile app
Recording with transcription, AI summaries and live captions
Reviewers often describe the interface as dated
Browser join available, but the experience leans on apps
Lighter registration branding and fewer conversion features
General information
Customer Rating
Average of G2 and Capterra ratings out of 5, with the number of reviews in brackets (rounded).
Last update: October 2026
4.6/5 (2,000+)
4.4/5 (2,000+)
Browser based
Webinar platforms that work directly in the browser, there's no need to download any software.
Device versatility
Host events from a desktop, tablet or mobile.
On-demand webinars
Create or access pre-recorded on-demand webinars, available any time.
Automated webinars
Automate entire webinars or key actions like CTAs, start and stop times or page redirects.
Free plan
A free plan you can use without time limits, not just a trial.
Last update: October 2026
Multi-session events
Run events with several sessions or tracks under one registration.
Promotion Features
Customizable registration pages
Add a banner, logo, social channels or speaker information to the event registration page without any coding skills.
Customizable emails
Customize emails with ease by adding an event banner, social sharing buttons, or a signature.
Customized email sequence
Customize your own email sequence and schedule them to be sent automatically.
Embed forms
Embed a registration form on your own website to capture more registrants.
Via API
Company page
Publish events to a public company page that gathers all upcoming and past events.
Built-in social sharing
Share event registration pages on your company's social channels directly from your webinar platform.
Custom registration forms
Customize the fields of your registration form to capture insights on your audience.
Registration filter
Apply a filter to accept event registrations only from work email addresses.
Activation Features
Chat
Send chat messages through a tab built right into your webinar room.
Emoji reactions
Enable emoji reactions during live events to allow attendees to react in real-time.
Q&A
Audiences can ask questions in a dedicated space.
Question upvotes
Audiences can vote on questions that they most want to see answered. Organizers can sort them by date or most upvotes.
Live answer notification
Display a notification that shows the question you are answering live during the webinar.
Polls
Create drafts of polls in advance and publish them during your event. Or, create them live during your event to further activate your audience.
Call-to-action button
Direct your attendees to a promotional offer via a CTA displayed in the event room.
Virtual backgrounds
Change your background to personalize your webinar or look more professional.
Digital whiteboards
Collaborate with digital whiteboards within the platform or through a native integration.
Via Miro
Annotation only
Custom room branding
Add your logo, colors and backgrounds to the live event room.
Higher tiers
Organization Features
Private chat
Chat privately with event organizers and moderators during the event.
Registrants moderation
Control which registrants can and cannot access the event.
One-click integrations
Integrate the software with any app to capture other valuable insights.
Maximum number of attendees
The maximum number of attendees supported.
3000
3000
Unique contact list
Find all your event contacts in one place and get a 360 view of their activity within different events.
SAML SSO
Secure your team's access to the platform with SAML SSO.
Add-on
Dial-in to webinars
Attendees can opt to dial-in to the webinar from a phone number.
Reporting Features
Analytics reports
Track and analyze all of your data with our powerful analytics tool built into the dashboard.
Webinar recordings
Record webinars automatically and send them to attendees at the end of each session.
Engagement scoring
A score per attendee based on how they interacted during the event.
AI Features
AI summaries & transcripts
Automatic transcripts and AI summaries of each session.
Last update: October 2026
Beta
Higher tiers
Automatic video clipping
AI turns recordings into short clips ready to share.
Last update: October 2026
Add-on
AI content generation
AI drafts posts, emails or articles from your webinar content.
Last update: October 2026
Add-on
Integrations
HubSpot (native)
Syncs registrants and attendance with HubSpot without a third-party tool.
Salesforce (native)
Syncs registrants and attendance with Salesforce without a third-party tool.
Enterprise
Zapier / Make
Connects to thousands of apps through Zapier or Make.
Native AI connector (MCP)
Official connector that lets AI assistants like Claude work with your webinar data.
Last update: October 2026
Security & Compliance
EU data hosting
Your data can be stored on servers in the European Union.
ISO 27001
Certified to the ISO 27001 information security standard.
The short answer: Livestorm is built for webinars that convert, from branded registration to CRM sync, while GoToWebinar is a proven all-round tool that suits training and internal events.
Why teams switch: webinars grow from an occasional event into a marketing channel, and they need branded registration, engagement and CRM data without a download.
The short answer: Livestorm charges only for the attendees who join, while GoToWebinar charges per organizer in tiers set by audience size.
Why teams switch: they stop paying for organizer tiers sized for audiences they don't always fill, and pay for who shows up.
Prices as of September 2026, from each vendor's pricing page (see Livestorm pricing). AI Studio, which turns replays into clips, is a paid add-on.
| Pricing | Livestorm | GoToWebinar |
|---|---|---|
| What you pay for | Attendees who actually join | Organizer plan sized by audience |
| Entry price | $3.00 per attendee (400-credit annual pack) | Reach: $59/month billed annually (up to 500 participants, 1 organizer) |
| Larger audiences | Lower price per attendee on bigger packs, up to 3,000 live attendees per event, custom Enterprise plan | Elevate: $103/month billed annually (up to 1,000); Complete: quote only (up to 3,000) |
| No-shows and team members | Not counted | You pay for the audience tier, whoever shows up |
Livestorm is a fully browser-based webinar platform focused on marketing, with branded registration, engagement and native CRM sync. GoToWebinar is a long-established webinar tool with desktop and mobile apps, breakout rooms and certificates, often used for training.
Livestorm charges $3.00 per attendee on its 400-credit annual pack, with a lower price per attendee on bigger packs, and no-shows do not use credits. GoToWebinar starts at $59 per month billed annually for up to 500 participants, and $103 for up to 1,000 (as of September 2026).
No. GoTo Webinar is mature and keeps adding features like AI summaries and live captions, but reviewers often describe its interface as more dated than newer browser-first tools.
Yes. Attendees join in the browser with no download, and registration and attendance data sync to your CRM, so your reporting carries over.
Yes. Livestorm is EU-hosted, ISO 27001 certified and GDPR compliant.
Plan, promote, host and analyze your webinars in one place. Build branded registration pages, send automated reminder and follow-up emails, and engage attendees with polls, Q&A and live CTAs, with no extra tools.
After the event, attendance and engagement data flow to your CRM, and AI Studio turns replays into short clips for your social channels.
Livestorm runs straight from the browser on any desktop or mobile device, so your audience can join from anywhere without downloading or installing anything.
Removing that extra step helps attendance: on Livestorm, 47.7% of registrants show up live on average (2026 Webinar Benchmark Report, 33,786 webinars analyzed).
Connect Livestorm to Claude with its verified connector, or to any AI agent that supports MCP, to create events, register attendees and analyze engagement in plain language.
Add-ons take it further: AI Studio turns every replay into short clips, and live translations show real-time AI subtitles in your attendees' language.
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"The elegance of Livestorm's UI and its simplicity for creating beautiful landing pages made a big positive impact on the way we communicate with customers at scale."
Stan Massueras
European Sales Director
"Livestorm is really easy to use and offers a lot of customization. We are very happy with the visual rendering and the user experience."
Read the customer storyPoppy Acton Davis
Global Account Manager
"Livestorm offered an alternative to our 1:1 demos and helped us acquire new customers. We also saw much more engagement as a result!"
Read the customer storyClement Spiers
Lead Generation Manager
"Livestorm made it easy to automate our customer trainings. The ability to set up prerecorded content while still offering live Q&A helps our team provide personalized attention at scale."
Diana Stegall
Manager, Customer Education
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