Livestorm vs GoToWebinar

Last update: September 2026

Explore a detailed comparison of Livestorm and GoToWebinar to see which is the best webinar software. Compare platforms by features, integrations, and price.

Try it for free

General information

Customer Rating

9.2

8.7

Browser based

Device versatility

On-demand webinars

Automated webinars

Promotion Features

Customizable registration pages

Customizable emails

Customized email sequence

Embed forms

Company page

Built-in social sharing

Custom registration forms

Registration filter

Activation Features

Chat

Emoji reactions

Q&A

Question upvotes

Live answer notification

Polls

Call-to-action button

Virtual backgrounds

Digital whiteboards

Organization Features

Private chat

Registrants moderation

One-click integrations

Maximum number of attendees

3000

Unique contact list

SAML SSO

Dial-in to webinars

Reporting Features

Analytics reports

Webinar recordings

Ask to edit the information above

Where Livestorm wins against GoToWebinar

Livestorm vs GoToWebinar: features

The short answer: Both cover registration, live presentation, polls, Q&A, recording and reporting, but GoToWebinar suits training and internal events while Livestorm is built for conversion and engagement.

Access and setup. Livestorm is 100% browser-based, so hosts and attendees join in one click with no download. GoToWebinar offers browser join plus desktop and mobile apps, and the GoToWebinar mobile app suits people who want a native experience on the go.

Engagement and branding. Livestorm registration pages are branded to convert, and Livestorm up-voting and in-webinar CTAs move attendees toward a next step. GoToWebinar offers breakout rooms, practice mode, certificates and channel pages, added over many years, which make GoToWebinar a strong fit for training.

Reporting. Livestorm provides real-time attendance and engagement analytics that sync to your CRM. GoToWebinar provides solid standard webinar reporting.

AI and content reuse. Livestorm AI Studio (paid add-on) repurposes replays into content, and a Livestorm company page showcases your past events. GoToWebinar has no direct equivalent to either feature in its core product.

Why it matters: No download removes a common source of drop-off and IT friction, and when webinar data reaches the CRM, marketing and sales can act on webinar signals quickly. Pick the tool whose extras match your goal: pipeline and conversion, or training and larger internal events.

Try it for free

Livestorm vs GoToWebinar: integrations

The short answer: Livestorm syncs natively with HubSpot on the Pro plan and with Salesforce, Marketo, Pardot and Microsoft Dynamics on the Enterprise plan, while GoToWebinar covers the popular connections, often through its marketplace or Zapier.

Native CRM. Livestorm offers native HubSpot sync on Pro, Salesforce and Microsoft Dynamics sync on the Enterprise plan, plus a native Veeva integration. GoToWebinar integrates with common CRM tools, but its native depth is more limited.

Marketing automation. Livestorm offers native Marketo and Pardot sync on the Enterprise plan. GoToWebinar integrates with common marketing tools.

Zapier and Make. Livestorm connects to 3,000+ more apps through Zapier and Make. GoToWebinar offers a wide ecosystem through Zapier.

API and marketplace. Livestorm maps registration, attendance and engagement data onto contact and lead records with no custom middleware. GoToWebinar has its own integration marketplace, and deeper HubSpot or Salesforce syncs with GoToWebinar often rely on it or on Zapier.

Why it matters: Teams that live in HubSpot, Salesforce, Marketo or Pardot and want deep two-way sync tend to find Livestorm more turnkey.

Livestorm vs GoToWebinar: pricing

The short answer: GoToWebinar charges per organizer in tiers set by audience size, while Livestorm charges by attendee credits, one per unique participant per session.

Pricing model. Livestorm uses attendee credits, one per unique participant per session, up to 3,000 live attendees per event, with internal team members not counted. GoToWebinar uses per-organizer tiers bundled by audience size, which shifted over time from license-based pricing.

Entry paid plan. The Livestorm entry paid plan is Pro, attendee-credit based, starting from $3.00 per attendee (as of September 2026). The GoToWebinar entry paid plan is Reach, for up to 500 participants (as of September 2026).

Plans and tiers. Livestorm offers a Free plan (limited and suited to testing), Pro (credit packs) and a custom Enterprise plan, which adds enterprise integrations, custom analytics and a dedicated customer success manager; AI Studio is a paid add-on on either paid plan (as of September 2026). GoToWebinar offers Reach (up to 500), Elevate (up to 1,000) and Complete (up to 3,000, live streaming beyond), at roughly $49 to $399 per organizer per month by tier and billing term, per third-party listings (as of September 2026).

What drives cost. Livestorm cost depends on how many unique participants attend, since a no-show does not use a credit, unlike an unused seat in a capped plan. GoToWebinar cost depends on the number of organizers and the audience-size tier you choose.

Which is cheaper for you: If attendance varies or many registrants do not show up, Livestorm credits mean you pay only for people who attend; if you have few organizers and steady large audiences, a GoToWebinar tier is simpler to forecast.

Pricing changes, so confirm current figures with each vendor.

Which should you choose?

Pick GoToWebinar if you need a proven, dependable webinar tool with a large user base, breakout rooms, certificates, and a mobile app. It remains a solid choice, especially for training and internal events.
Pick Livestorm if your webinars are a growth channel and you care about no-download access, branded registration that converts, engagement, native CRM sync with real-time analytics, and turning replays into content. Many teams comparing the two are moving off legacy desktop-based workflows toward a browser-first experience, which is where Livestorm is strongest.

Why teams pick Livestorm over GoToWebinar

Teams usually leave GoToWebinar when its desktop and mobile apps and dated interface start costing them attendees. The most common reasons:

Livestorm runs fully in the browser, so people join in one click instead of relying on GoToWebinar's desktop and mobile apps.
They outgrow GoToWebinar's lighter registration and room branding, and gain branded pages plus up-voting and in-webinar CTAs that move attendees to a next step.
Where GoToWebinar often relies on its marketplace or Zapier for deeper CRM syncs, Livestorm syncs natively with HubSpot on Pro and with Salesforce, Marketo and Pardot on Enterprise.
Instead of per-organizer tiers, attendee credits mean no-shows do not cost anything.

How we compared

We reviewed each vendor's website, pricing and help center pages, plus current G2 and Capterra ratings, in September 2026, and checked every claim against its source. Reviewed by the Livestorm content team.

Frequently Asked Questions

What is the difference between Livestorm and GoToWebinar?
GoToWebinar is a long-established, general-purpose webinar tool with desktop and mobile apps, breakout rooms, and certificates. Livestorm is a fully browser-based platform focused on marketing and demand generation, with branded registration, built-in engagement, native CRM sync, and AI repurposing. GoToWebinar emphasizes proven reliability, while Livestorm emphasizes conversion and a no-download experience.
Is GoToWebinar outdated?
No. GoTo Webinar is mature and reliable, and it continues to add features like AI summaries and live captions. Its interface does feel more dated than newer browser-first tools, and it still leans on desktop apps, which is why some teams evaluate more modern alternatives.
Does Livestorm require a download?
No. Livestorm is 100% browser-based, so attendees and hosts join in one click from any device with no plugin or app install.
Which integrates better with HubSpot and Salesforce?
Both integrate with major CRMs, but Livestorm offers native, first-party sync with HubSpot on the Pro plan and with Salesforce, Marketo, Pardot and Microsoft Dynamics on the Enterprise plan, which tends to be more turnkey for teams that want deep two-way data flow. GoToWebinar covers the popular connections, often through its marketplace or Zapier.
How does pricing compare?
GoToWebinar uses per-organizer tiers bundled by audience size (up to 500, 1,000, and 3,000 participants as of September 2026). Livestorm prices by attendee credits, starting from $3.00 per attendee (as of September 2026), where one credit is used per unique participant per session and no-shows do not consume credits. Confirm current figures with each vendor, because published pricing changes.
Which has higher customer ratings?
As of September 2026, Livestorm rates 4.4/5 on G2 and 4.7/5 on Capterra, while GoToWebinar rates 4.2/5 on G2 and 4.5/5 on Capterra. See G2 and Capterra for the latest review counts.
Does GoToWebinar work in a browser?
Yes, attendees can join GoToWebinar from a browser. The experience still leans on its desktop and mobile apps, which many organizers and presenters use to run sessions.
Is there a free alternative to GoToWebinar?
Yes. Livestorm has a limited free plan suited to testing, so you can try it before committing. Paid plans are attendee-credit based, starting from $3.00 per attendee as of September 2026.
Can I switch from GoToWebinar to Livestorm?
Yes. Livestorm runs fully in the browser, so your attendees join in one click with no download. It syncs registration and attendance data to HubSpot on the Pro plan, or to Salesforce, Marketo, Pardot and Microsoft Dynamics on the Enterprise plan, so your CRM reporting carries over.

Livestorm, the best webinar software

Run great webinars right in your browser

Livestorm makes it easy to run great webinars straight from the browser of any mobile or desktop. This makes if possible for your audience to join, no matter where they are in the world, without having to download or install anything.

Removing these extra steps helps attendance rates soar for no-download webinars. This is why Livestorm has a 53% higher attendance rate than the industry average.

Try it for free

Manage everything with our end-to-end platform

Every part of your webinar can be managed within Livestorm. You can organize, promote, analyze and host great webinars with only one end-to-end platform. Collaborate with your team using the intuitive dashboard.

Promote your webinar to your audience with customizable registration pages and automated emails. Most webinar platforms need integrations to be able to send emails or create registration pages, but with Livestorm you can do that right in your account.

Try it for free

Experience an intuitive webinar platform

Designed with ease-of-use in mind, Livestorm is a modern webinar solution. Enjoy a frictionless experience with intuitive controls that make it easy to plan, host, or promote your webinar sessions.

Attendees also benefit from a great user experience. Says Elise on the software review platform G2: "Livestorm is easy to use, the support is very responsive and the analytic system is very helpful."

Try it for free

"The elegance of Livestorm's UI and its simplicity for creating beautiful landing pages made a big positive impact on the way we communicate with customers at scale."

"Livestorm is really easy to use and offers a lot of customization. We are very happy with the visual rendering and the user experience."

Read the customer story

"Livestorm offered an alternative to our 1:1 demos and helped us acquire new customers. We also saw much more engagement as a result!"

Read the customer story

"Livestorm made it easy to automate our customer trainings. The ability to set up prerecorded content while still offering live Q&A helps our team provide personalized attention at scale."

Read their stories

Try Livestorm for free

Get started in minutes and run your first engaging webinar today.

Try it for free

No credit card needed
No installation required

Livestorm vs GoToWebinar

Where Livestorm wins against GoToWebinar

Which should you choose?

Why teams pick Livestorm over GoToWebinar

How we compared

Frequently Asked Questions

What is the difference between Livestorm and GoToWebinar?

Is GoToWebinar outdated?

Does Livestorm require a download?

Which integrates better with HubSpot and Salesforce?

How does pricing compare?

Which has higher customer ratings?

Does GoToWebinar work in a browser?

Is there a free alternative to GoToWebinar?

Can I switch from GoToWebinar to Livestorm?

Livestorm, the best webinar software

Run great webinars right in your browser

Manage everything with our end-to-end platform

Experience an intuitive webinar platform

See how Livestorm stacks up