Video Glossary

Video Messaging

Video messaging is a method of sharing pre-recorded video content via online communication or meeting platforms.

What is video messaging?

Video messaging is a method of sharing pre-recorded video content via online communication or meeting platforms.

For B2B, it’s ideal for sharing ideas, providing feedback, and answering questions. It's also helpful for asynchronous communication with remote colleagues, employees, and clients.

Because it includes video and audio, video messaging gives your team a more engaging way to communicate compared to phone calls or emails.

Benefits of video messaging for B2B

Video messaging can be particularly helpful for B2B companies. Some of the perks include:

  • Better personalization: Your team can connect with prospects, customers, and team members on a more personal level. It can establish trust and build stronger relationships with clients and colleagues.
  • Easier communication: It’s better for explaining concepts. It also avoids misinterpretation or miscommunication that can happen with written messages.
  • Increased efficiency: Video messaging saves time by eliminating the need for back-and-forth emails or phone calls.
  • Lower cost: It replaces in-person meetings or events. That means it can help your company save on travel and event planning costs.

How to use video messaging for business

From internal communication to external connections, video messaging has a ton of use cases. Here are a few ways your organization can use this kind of video content.

Sales teams can use video messages for outreach to potential customers. Along the same lines, marketing teams can create async videos to pitch ideas to clients or to demo the organization’s products and services in a more engaging way.

Customer support teams can use video messaging to provide faster and more customized service. With videos, customer service teams can record personalized solutions that improve customer satisfaction.

Administrative, operations, and human resources teams can use video messaging for internal communications. For example, they can record team meetings, company announcements, and employee training sessions.

Salesperson doing a sales pitch on video sitting on a terrace

What’s the best way to send a video message?

Whether you need to send video messages to internal or external contacts, take your pick of these channels:

  1. Email: Add a link or embed a video directly into an email to get your message into recipients’ inboxes.
  2. Livestorm: Record or upload video messages via Livestorm and share them via links or email. Livestorm offers analytics to help you measure engagement.
  3. Social media: LinkedIn, Facebook, and X (formerly Twitter) are great for sharing B2B video messages publicly and getting engagement from a broad audience.
  4. Company website: By embedding video messages on your website, you can share product demos, testimonials, and company updates with customers and prospects.
  5. Direct messaging apps: Platforms like Slack and Microsoft Teams let you share video messages directly with individuals or groups.

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