Video Glossary

Video Tutorial

A video tutorial is a type of instructional video that provides step-by-step directions.

What is a video tutorial?

A video tutorial is a type of instructional video that provides step-by-step directions. It's also known as a how-to video.

Video tutorials typically walk viewers through how to use a product or service. They can also teach a specific skill or explain a concept. No matter the topic, these videos are known for their engaging and easy-to-follow manner.

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Why should you produce video tutorials?

Video tutorials work well for external and internal communications. In other words, they can be helpful for both your company and your existing or prospective customers.

They're great for marketing, sales, and communication teams that need to:

  • Save time: Viewers no longer have to read lengthy instructions or attend a class. Instead, they can learn at their own pace from any location.
  • Improve understanding: Visuals and step-by-step processes make it possible for viewers grasp complex concepts or processes.
  • Build trust: When they provide genuinely useful knowledge and support, video tutorials can increase trust in your business.
  • Expand reach: Video tutorials can reach virtually any viewer in any location. As a result, they can help expand your business’s customer base.
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How to create a video tutorial

Looking for a simple video tutorial workflow? Use these steps as a guide:

  1. Choose a topic: Start by selecting a specific product or service to feature, a question to answer, or a skill to teach.
  2. Plan a script: Write a clear and concise script that walks viewers through each step of the process.
  3. Prepare visuals: Make the tutorial more engaging by using high-quality screenshots, graphics, or live demonstrations to illustrate important points.
  4. Record and edit: Use video recording software to capture your screen and voice narration. Then, add animations and edit the footage together for a smooth flow.
  5. Add music and effects: Insert sound effects for emphasis. Choose background music that ties the video together and enhances the viewing experience.
  6. Publish and promote: After producing your how-to video, publish it on a video hosting platform like YouTube, Vimeo, or Livestorm. Then get it in front of your target audience. Promote it via social media, content, or email marketing.

How long should a tutorial video be?

The ideal length for a tutorial video varies depending on the topic and the target audience. Use this general rule:

  • Make your videos long enough to cover all necessary information
  • Ensure they're short enough to maintain viewers' attention

So, how can you strike the right balance? First, get clear on the goals for the video. Then, factor in your target audience’s attention span.

Not sure how long your audience is likely to watch? Use your past content as a benchmark or test different video lengths.

Either way, aim to keep the tutorial as concise as possible. Avoid including information that isn’t immediately relevant to the topic.

To limit the length and focus on the topic, consider breaking one tutorial into two or more separate videos. This way you can educate visitors and help them get answers to their questions more efficiently.


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