How to create a webinar on Linkedin

LinkedIn is a powerful platform for networking and hosting professional events like webinars. It provides a wide and engaged audience for sharing expertise and promoting organizations. To host a LinkedIn webinar, follow these steps: ensure Page Admin access, access event creation, set up the event by providing details, engage the audience, and go live by actively participating in discussions and utilizing LinkedIn Live if needed.

What are the benefits of Linkedin webinars?

The benefits of LinkedIn webinars are: build community, foster connections, boost brand visibility, network, and promote learning and growth. Explore the advantages over traditional and online events for businesses.

What Is a Linkedin Webinar?

A LinkedIn webinar is an online event hosted on a professional social network called Linkedin, used to educate and engage with audiences.

They are typically led by industry professionals who have expertise in the topic being discussed and allow attendees to participate through text chat or audio/video live streams.

By hosting a LinkedIn webinar, professionals and companies can connect with their target audiences, share valuable insights and best practices, and build relationships.

Steps To Host A Linkedin Webinar

LinkedIn has become a powerful platform not only for networking but also for hosting professional events like webinars.

If you're looking to share your expertise or promote your organization through a webinar, LinkedIn provides a platform that can help you reach a wide and engaged audience.

Here's a step-by-step guide on how to host a LinkedIn webinar:

Secure Page Admin Access: Ensure you have Page Admin rights for your organization or Page. If needed, coordinate with your organization's social media team to obtain the necessary permissions.
Access Event Creation: Log in to your LinkedIn account, go to your organization's LinkedIn Page, and access the "Create an event" option in the "Admin tools" menu.
Event Setup: Complete the event creation form, specifying your organization as the Organizer. Include event details such as the title, description, date, and time, and indicate if it's an online-only event for virtual webinars.
Audience Engagement: To boost attendance, directly invite your first-degree profile connections. Share the event URL on your Page feed for wider promotion. Consider using email marketing and paid ads to further enhance event registration. Learn more about Registering to a Livestorm Event from a LinkedIn Event.
Engage and Go Live: Actively engage with your audience by participating in discussions on the Event page. Utilize the option to highlight key posts. If desired, integrate LinkedIn Live by selecting the event in your third-party broadcasting tool to notify attendees when the event goes live. Discover how to Restream a Livestorm event on Linkedin.

Benefits Of A Linkedin Webinar

LinkedIn webinars offer several advantages over traditional in-person events or other types of online events for businesses:

Create a sense of community
Encourage connections among peers and colleagues
Increase brand visibility
Foster relationships through networking opportunities
Promote learning and growth.