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Webinar Glossary
Webinar promotion
Webinars can be promoted for free, via paid promotion, or through partnerships to increase the number of registrants.
How to promote your webinars
For a webinar to gain registrants and attendees, it has to be promoted through appropriate channels. Webinars can be promoted for free, paid promotion, or through partnerships. We break down the full scope of webinar promotion in this guide.
Free channels
Promoting a webinar for free is easy when brands leverage the marketing tools that they already have in place. Mailing lists can be used to contact interested customers, and webinars are easy to promote in communications like newsletters.
In-app notifications and website banners can be implemented at no cost to advertise the webinars. And adding autoresponders to help chats can increase interest in a webinar for existing clients. Finally, the easiest way to promote a webinar for free is word of mouth. Sales and customer support can share the word while they build customer relationships.
Paid channels
Promoting a webinar through free channels is helpful in attracting current customers and people who are already aware of a brand. To break into uncharted markets, many companies use paid promotion. Paid channels like Google Adwords and lead generation campaigns on social media allow for closer targeting.
Partnerships
Guest speakers and partners come with their own network of potential registrants. Plus, selecting qualified partners and guests has the added benefit of improving brand authority.
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Need a Livestorm demo?
Need a Livestorm demo?
Leave your information to schedule a demo with a product expert. We will run you through the features and answer your questions.
"We were looking for a simple webinar software that was not over-engineered. If you do a side-by-side feature comparison, Livestorm competes very well with the other webinar players."
Michel Palaref
Account Manager
A Webinar Solution used by the best US companies for their business
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"We were looking for a simple webinar software that was not over-engineered. If you do a side-by-side feature comparison, Livestorm competes very well with the other webinar players."
Michel Palaref
Account Manager
A Webinar Solution used by the best US companies for their business