8 Trending Webinar Topics For Marketers in 2023

Published on January 3, 2019 • Updated on February 16, 2023 • About 11 min. read

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Smart businesses are quickly realizing the power of a good webinar. Marketing, sales, and customer support teams are hurrying to produce more webinar content.

But what should your next webinar be about?

By the end of this post, you'll know:

  • How to come up with your own unique webinar topic ideas
  • What webinar topics are trending for marketers in 2023
  • How to validate if your webinar topic is worth pursuing

So, let's get started!


Everything you need to promote your webinars and increase attendance.

How to choose a webinar topic

Choosing the right webinar topic is essential to the success of your entire event. After all, it's the topic that will determine the success rate of your webinar attendance, how engaged the audience is, and if they'll take action at the end of your presentation. Our tips below will help you follow webinar best practices and craft engaging webinar topics.

1. See what's working well on your blog

Your own content can be the perfect source of ideas. And that starts with your blog.

If people are visiting a particular post, it's because it's a topic they're interested in. So it's likely that a webinar on the same topic will attract viewers.

Plus, it should be fairly easy to create since you've already done the research. We're big fans of reusing and repurposing your best content. Why create everything from scratch when you've got good material ready to be turned into a webinar?

Just make sure to refresh it if it's an old topic. And rely on good visuals, so you'll need to include some nice images.

Pro tip: with Livestorm, you can share downloadable content inside the event platform. So for example, if you identify content from your blog that’s fit to repurpose, you'll be able to share it during the event as a PDF.


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2. Tackle Frequently Asked Questions

Another source of inspiration you should already have for webinar ideas are the pain points you see on a regular basis. Do your prospects and customers always ask the same questions or have similar problems?

This means there's information lacking out there!

These could be specific to your product, but they could also be relevant to the wider industry. In fact, you probably build your company to tackle one or several key issues. If people are still looking for solutions to these problems, you've got ideal material for your next webinar.

Common questions might include:

  • How can I use [product X] as part of my wider marketing strategy?
  • What are some hidden tips and tricks to get more from [your service]?
  • I want to use [this product], but one big problem keeps getting in the way. How can I solve this?

Be sure to check with your sales and customer support teams. They talk to customers every day and will know the common problems that keep plaguing users.

Pro tip: use Livestorm polls and surveys to reach out to customers to see what topics they want to know about. You can also check engagement metrics from past events to see which sections got the most questions, which could indicate a topic people want to know more about.

polls can make webinars engaging

3. Check what's trending

Every industry has a few topics that keep coming up and that customers really don't understand.

Which is perfect! These give you a chance to prove your company's expertise. Webinars can be especially valuable for this because they let viewers ask questions, and you can present the smart people behind your innovations.

And these webinar ideas don't have to be highly technical or revolutionary. They could be new marketing strategies or sales techniques, or predictions for the retail industry this year.

This is also a great opportunity to bring in an expert or host a panel discussion. Someone with an impressive resume who can speak authoritatively on the subject.

Just make sure that the webinar topics are relevant to your audience, and that you actually have something interesting to say. Jumping on a trending topic will backfire if you're out of your depth.


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4. Look at respected companies in your niche

As you build your company, you almost certainly take inspiration from major players in your industry. These could be competitors but may also be successful companies who've already achieved what you're hoping to.

For example, SaaS companies often look to leaders like Intercom, Stripe, or Zapier. Marketers pay close attention to HubSpot, Buffer, and Kissmetrics.

Do they keep writing about a particular topic at present? This suggests that it's important to their customers and that there's a market for more of the same.

Look at the topics they cover regularly, and see if you have something interesting or important to add to the discussion.

Again, make sure the topics you choose suit your own audience and don't just jump on something because Salesforce did. One of your goals should be to prove your expertise on a topic, and you can't do this if you don't have any.

5. Talk to customers

We already mentioned FAQs, but this is a little different. Identify a few of your best customers - the ones you wish every buyer was like - and find out what's challenging them at the moment.

If one customer has a particular issue, it's likely that others do. And since these are your best customers, you may be able to attract more like them to your business.

Even better, see if they're willing to speak. It's a fantastic opportunity to show prospects how good your relationship is with customers, and for existing customers to feel like they're part of a community.

But you don't need to go this far. Rather, you want to know what motivates customers at the moment, and what their challenges are. You're here to solve problems, and the best way to understand those problems is to discuss them with customers.

It's not always easy to know what your likely buyers really care about. So why not ask them?

Pro tip: with Livestorm's engagement features, you can host Q&A in real-time and break barriers between the webinar host and the audience.

Livestorm’s Live Q&A feature for an interactive webinar

6. Bounce off an industry influencer

Is there someone in the industry that everyone's talking about? Even better, have they made a statement or comment that has people talking?

If Neil Patel announces that "SEO is dead" (again), take the opposite position and show viewers why you think he's wrong. Neil doesn't even need to appear in the webinar - although it's always worth asking.

There's no harm in a little healthy debate. And their name and popularity will help promote the webinar and let new viewers find you.

If you're set on having an influencer speak live on the webinar, you could let them present their big new idea to your audience. This gives them new exposure and shows your community that you have clout.

Another approach is to team up with a company in your industry. A brand that appeals to a similar audience, but of course isn't a direct competitor.

This also helps to get your name in front of a new audience. When they share the webinar with their customers, this is a whole new crowd that may not previously have known about you.

And finding a good webinar topic can be quite natural. What interests both of your audiences? Where do your products or services overlap?

Usually, finding the webinar partner is the tricky part. The topic pretty much creates itself.

Find more webinar best practices in this guide.

Repurpose your webinar content with Livestorm’s recording feature

8 trending webinar topics for marketers

A boring webinar is a surefire way to lose your audience's attention. To help you out, we've put together a list of trending and inspirational topics that will engage your attendees:

  1. Driving growth with customer journey mapping
  2. The rise of the Metaverse and digital transformation
  3. Learning the critical steps in ABM
  4. The power of NFTs and marketing
  5. Lead generation with LinkedIn
  6. Rethinking your email marketing
  7. Blockchain: the next era of marketing
  8. Marketing leadership and management

1. Driving growth with customer journey mapping

A customer journey map (CJM) is a visualization of the steps your customers take to engage with your product, website, or brand. These valuable insights can help you optimize your marketing efforts and drive growth.

Marketers will get value from this topic because they can leverage CJM to:

  • Identify customer needs and pain points
  • Develop more effective marketing strategies
  • And improve the customer experience with more personalized content

What can you cover?

  • An overview of customer journey mapping, its benefits, and key steps
  • Case studies of businesses using customer journey mapping to drive growth
  • Templates and tools to map the customer journey

Pro tip: use Livestorm’s Miro interactive whiteboard integration to work on a customer journey map live during the event.

share media during webinar events

2. The rise of the Metaverse and digital transformation

The Metaverse is a shared, virtual space where people can interact with each other and virtual objects in a realistic way. It's still in its early stages, but many believe it has the potential to revolutionize the way we live, work, and play.

This webinar would interest marketers because the Metaverse presents a new way to reach and engage with customers through 3D avatars and virtual experiences. It also has the potential to change the way we think about marketing campaigns, product launches, and even events.

What can you cover?

  • An overview of the Metaverse, its potential applications, and how businesses can use it
  • Case studies of businesses using Metaverse for marketing and branding
  • Choosing platforms to create Metaverse experiences
  • Budgeting for Metaverse marketing campaigns

3. Learning the critical steps in Account-Based Marketing (ABM)

ABM (Account-Based Marketing) is a strategy that's become more popular, especially in B2B companies. ABM lays emphasis on approaching the entire company as a target account and taking a structured strategy to access decision makers within that company rather than reaching out to an individual. It is also about cross-selling after identifying the potential in an account and nurturing it.

This webinar would benefit marketers because it can help them generate more qualified leads, create more personalized content, and improve their sales and marketing alignment.

What can you cover?

  • How to identify potential target accounts
  • How to research target accounts
  • Creating targeted content for ABM campaigns
  • The best channels for reaching target accounts
  • Measuring success with ABM

4. The power of NFTs and Marketing

Many brands and businesses are still trying to wrap their heads around NFTs (non-fungible tokens). Since they're a new technology, there's still a lot of uncertainty about how they can be used. But there are some interesting potential applications for NFTs in marketing and branding. For example, NFTs could be used to create virtual experiences, such as product demos or tours of a brand's headquarters.

This webinar would be beneficial for marketers because it can help them understand how NFTs work and how they can be used to create more engaging and interactive experiences for customers.

What can you cover?

  • An overview of NFTs and how they work
  • How brands are using NFTs for marketing
  • The benefits of using NFTs for marketing
  • How to create and launch an NFT marketing campaign

5. Lead generation with LinkedIn

Generating quality leads is essential for any business, and LinkedIn is a great platform for doing that. But it can be tricky to stand out on LinkedIn and get noticed by potential leads since it's a crowded space.

Marketers can benefit by learning how to connect with the ideal customer on LinkedIn, craft an engaging profile, and create valuable content that will generate leads.

What can you cover?

  • Optimization tips for lead generation campaigns
  • Creating content that attracts leads
  • Engaging with potential leads
  • Converting leads into customers

6. Rethinking your email marketing

Email marketing is one of the most effective ways to reach customers and prospects. From building relationships to making sales, email can be used at all stages of the sales funnel. But getting stuck in a rut with your email campaigns can be easy. It's important to rethink your email marketing strategy.

Marketers can benefit from this because it can help them understand the latest email marketing trends and how to use email to achieve their business goals.

What can you cover?

  • Segmentation and personalization
  • The power of storytelling in email marketing
  • Using emojis and other visuals in email
  • Interactive content in email
  • The future of email marketing

7. Blockchain: the next era of marketing

Blockchain is a distributed database that allows for secure, transparent, and tamper-proof transactions. While it's most commonly associated with cryptocurrency, blockchain has the potential to revolutionize many industries, including marketing. Some use cases for blockchain in marketing include loyalty programs, influencer marketing, and targeted advertising.

Marketers can discover how blockchain works and leverage it to improve the efficiency of marketing operations.

What can you cover?

  • What is blockchain, and how does it work?
  • How can blockchain be used for marketing?
  • The benefits of using blockchain for marketing
  • How to get started with blockchain marketing

8. Marketing leadership and management

Leading a marketing team can be challenging. From setting goals and strategies to inspiring and motivating your team, there’s a lot to keep on top of. The best marketing leaders are always looking for ways to improve their management style and motivate them to achieve more.

This webinar would benefit marketers because it can help them develop their leadership skills and learn how to manage a team more effectively.

What can you cover?

  • Setting goals and objectives for your marketing team
  • Developing strategies for your marketing team
  • Building an effective marketing team
  • Leading and motivating your marketing team through change
  • Dealing with difficult situations as a marketing leader

Everything you need to promote your webinars and increase attendance.

Get creative with your next webinar topic

Choosing fun and interesting webinar topics is essential to ensure that your audience will stay engaged. Use our list of ideas like customer journey mapping, account-based marketing, or blockchain in marketing, as a starting point, but don’t be afraid to get creative and interactive with your webinars.

Then choose a video engagement software like Livestorm to host live webinars that are interactive and engaging with features like live polls, Q&A, and chat. With the right planning and execution, you can deliver an impactful and informative webinar that will leave your audience wanting more.

Frequently asked questions about webinar topics

What webinar topics should I suggest?

You should suggest trending webinar topics like:

  • Driving growth with customer journey mapping
  • Rise of the Metaverse and digital transformation
  • Learning the critical steps in ABM
  • Learning the critical steps in ABM
  • Generating leads through LinkedIn
  • Rethinking your email marketing
  • Blockchain: the next era of marketing
  • Marketing leadership and management

How do I find a webinar topic?

You can find a webinar topic by:

  • Determining your goals for the webinar.
  • Researching your audience to understand their needs and interests.
  • Considering what topics would be most relevant and engaging for your audience.
  • Brainstorming potential titles for your webinar that will capture attention and interest.

How can I make my webinar interesting?

You can make your webinar engaging with a video platform like Livestorm. Livestorm provides features like Q&A, polls, and chat that make it easy to interact with your audience and boost engagement. You can also use Livestorm's built-in recording feature to create on-demand webinars from your live sessions so you can repurpose them and improve ROI

What are the different kinds of webinars?

There are three kinds of webinars

  • Live webinars are hosted in real-time and allow audience interaction through features like Q&A, polls, and chat.
  • On-demand webinars are recorded live sessions that can be watched at any time.
  • Automated webinars are pre-recorded and played at specific times, or on a set schedule.