Virtual conferences are specialized in scope and are full of industry experts and professionals who either speak at the event, or attend to deepen their industry-specific knowledge, network, and generate leads.
What is the difference between a real-life conference and a virtual conference?
A real-life conference and a virtual conference are similar in that they both aim to educate and gather professionals within a specific industry.
A virtual conference happens online, which removes any travel obligations or overnight stays for speakers and attendees – giving attendees more flexibility and you the ability to reach and influence more people.
What’s the difference between a virtual conference and a webinar?
A virtual conference is bigger than a webinar and can span one to three days. It usually involves multiple keynote speakers, events, and presentations pertaining to one, detailed topic.
Virtual conferences are more specific to their niche and draw in industry experts to either share or sharpen their expertise. A webinar typically lasts between 30-60 minutes, sticks to one or two main topics, and attracts a general audience.
What are the benefits of holding a virtual conference?
A virtual conference offers major benefits in two key scenarios:
- Over real-life events
- For marketers
What are the benefits of virtual conferences over real-life events?
Virtual conferences don’t disrupt the work week with travel demands and attendees can join from anywhere. That gives you a cost-effective solution to renting a conference space, organizing catering and hotels, and mobilizing shuttle buses.
Since virtual conferences are highly accessible, brands can also reach more people and effectively raise brand awareness at scale.
What are the benefits of virtual conferences for marketers?
If you’re a marketer, a great virtual conference can expand your reach, generate qualified leads, and help your brand build topical authority and thought leadership on industry-specific topics.
It can also help networking efforts by connecting you with other experts in your industry – which can lead to partnership marketing via brand collaborations, shoutouts on social media, and co-hosting future events.