Before joining Livestorm, Brillixa started her career in 2017 as a project manager and joined Contentsquare in 2019, where she built the digital growth marketing strategy for the EMEA market. She joined Livestorm as Growth Manager in 2021 and her experience enables her to contribute to business growth through lead generation from ad and organic campaigns.
AI for event planning: tools and workflows that work
Event planning is a hundred small tasks and never enough hours, and now every tool on the market promises AI will handle them. Some of that is real. Some of it is a badge stuck on an old feature.
Webinar platforms with an MCP server: 2026 comparison
Your AI assistant already reads your CRM and your ad accounts. Your webinar platform is often where it stops. As of October 2026, Livestorm, Zoho Webinar and Sequel run official MCP servers built for webinar data, and Zoom runs one focused on meetings. GoTo Webinar, WebinarJam, Demio, BigMarker and WebinarGeek connect to AI assistants only through third-party bridges such as Zapier or Pipedream.
What is an MCP server? A plain-English guide
Your AI assistant can draft a follow-up email in seconds. Ask it who registered for last week's webinar, though, and it has nothing to go on. An MCP server closes that gap. It's a small program that connects an AI assistant like Claude or ChatGPT to one specific tool or data source, using an open standard called the Model Context Protocol (MCP). The server tells the assistant what it can read and do in that tool, then does it when you ask.
8 Best Webinar Platforms with Salesforce Integration (2026)
Compare 8 webinar platforms with Salesforce integration: native vs Zapier, Campaign creation, engagement data, two-way registration, and plan required.
11 Best Webinar Platforms with HubSpot Integration (2026)
Compare 11 webinar platforms with HubSpot integration: Marketing Events, engagement data, two-way registration, plans, and Marketplace ratings.
What Is a Webinar? Meaning, How It Works & Types
A webinar is a live online presentation you join by link and take part in through chat, Q&A, and polls. Learn how it works, what to expect, and the main types.
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