How do you keep virtual event attendees engaged?
After the 2020 Zoom fatigue phenomenon, you might think virtual events were at risk of dying out. But virtual events technology keeps improving and hosts are finding more innovative ways to engage audiences.
In fact, audience engagement and conversion rates during digital experiences are going up. But you still need to know how to host an engaging virtual event if you want to avoid giving your audience digital fatigue.
Follow these virtual event best practices to keep your audience engaged:
Bring the energy
Energy levels are bound to drop over time, so start with high energy right off the bat. Play a dynamic video clip while your audience arrives, or gamify your event by introducing a leaderboard that rewards the audience for interacting with the Q&A, chat, and polls. You can also tease later segments to build anticipation.
Your speakers’ credentials should add prestige to your event and inspire curiosity in your audience. Be sure to book strong communicators with expert knowledge. If they come from a well-known organization, or are an influencer in their own right, even better. You can even use the chat of your virtual event room to ask the guest speakers questions.
How much audience participation will be required? If you want your audience to be engaged include some icebreaker activities to get your audience comfortable speaking on camera. Even if your panel is doing all the speaking, informal elements like a fireside chat or quickfire personal Q&A can help break the ice for them too.
If you don’t expect your audience to turn their mics or cameras on at any point, it’s still important to utilize interactive elements like the chat box, polls, calls to action (CTAs), and digital whiteboards during your event. This helps keep interest levels high and gives you a way to gauge the audience’s mood. When planning your event, find out which features and integrations your virtual event platform has to offer so you can make the most of them.