Published on April 5, 2022 • Updated on December 7, 2022 • About 10 min. read
Increase attendance with these virtual event email templates.
If your hiring strategy doesn’t include virtual recruitment events, it’s time for an update. Virtual hiring is efficient, scalable, and opens the doors to an even wider candidate pool.
But perhaps you’ve never hosted a virtual event. You don’t know what types of recruitment events translate well to a digital setting, and you definitely don’t know where to start with virtual event planning.
That’s where we can help. From virtual recruitment ideas to tips for organizing a great virtual event, this guide has everything you need to upgrade your recruitment strategy and find top talent. Let’s take a look.
Access these 6 email templates to drive attendance to your virtual events.
A virtual recruiting event is an occasion for employers and recruiters to promote job roles and meet candidates online. These events can offer industry-specific talks, networking, and interviews.
Event recruiting can raise the profile of your organization, benefit your reputation as an employer, and help you reach a wider pool of candidates. But why choose virtual events over in-person ones?
Online recruitment events are beneficial because you will:
Access these 6 email templates to drive attendance to your virtual events.
A good virtual hiring event will result in increased application numbers and actual hires. These targets are adaptable depending on the size and profile of your organization.
You can also use analytics dashboards in your virtual event platform to help you track other virtual event metrics such as:
To meet your target metrics, you’ll need to know how to host engaging events online. Consider putting together an engagement strategy to keep your target audience engaged before, during, and after your event.
The most important tool for hosting a virtual recruiting event is your event platform. The best virtual event platforms aren’t just digital venues: they should also act as your personal assistant, a communications team, and your reporting tool all in one. Look out for a platform that includes:
Before you choose your tools, you’ll need to set your intentions for the event. What kind of activities do you want to plan? How many audience members and speakers will you invite?
And if you’re wondering how to host a virtual career fair on Zoom, the answer is: you don’t have to! There are other platforms with features that are well suited to virtual recruitment. For example, Hopin has a “speed dating” feature to support networking.
However, Hopin doesn’t have the best analytics tools for reporting across multiple events. If you want a strong “all-rounder” platform for virtual recruiting events, try Livestorm. Livestorm has a powerful analytics dashboard for tracking engagement, and it’s the most flexible tool for virtual hiring, You can use it for a range of digital events, such as:
Livestorm comes with built-in promotional features to help you plan and share your event. With automated emails, customized registration pages, and data analytics included, Livestorm is much more than just a digital venue.
If you need virtual recruiting event ideas, here are our top four, complete with tips for planning your virtual event.
Virtual careers fairs are an opportunity for recruiters to collaborate on a large event where job seekers can “shop around” for career opportunities. Careers fairs usually involve multiple job opportunities across multiple organizations and can have several hundred attendees.
Career fairs are a great format for virtual college recruitment because college students are often seeking career inspiration from multiple industries and employers.
A virtual info session is an opportunity for candidates to find out about an employer and get to know the ethos and culture at their organization. Info sessions are usually hosted by a single organization and may have up to 50 audience members.
Virtual info sessions are good for hiring in competitive industries because they give an insight into the reality of the careers involved and allow employers to meet face-to-face with a select pool of candidates.
A virtual interview allows employers to meet face-to-face with candidates to assess their suitability for a role. Employers can choose to host individual or group interviews using video conferencing software. Online interviews usually follow a structured question format and involve a single interviewer or a panel.
Video conferencing interviews are good for vetting candidates in various geographical locations, particularly for remote or hybrid job roles. By offering remote interviews, you’ll support candidates (and your interview panel) to attend despite any time constraints or caring commitments, because there’ll be no travel requirement.
A webinar is a live virtual event where a speaker or panel of speakers share expert knowledge on a specific topic. Live webinars can attract hundreds of audience members, who typically keep their camera and mic switched off throughout the event but can interact via chat boxes, virtual Q&As, and polls.
Webinars allow organizations to showcase their subject matter expertise and demonstrate their values. For example, a bank might attract employees by running a webinar on improving sustainability practices in the finance sector.
If you want to upgrade your virtual recruitment strategy and reach a wider pool of applicants, virtual events are the way to go. By removing attendance barriers, you’ll attract wider candidate pools. You’ll also have more comprehensive data analytics options to help you truly understand your audience and provide value to potential candidates.
All you need to do is choose a strong virtual event platform and start planning. If you’re a virtual event beginner, try well-rounded virtual event software like Livestorm that integrates seamlessly with your existing tools like Slack, Zapier, and Hubspot. You can also use Livestorm features like automatic email reminders and calendar syncing to help automate your workflows.
Finally, to get the most out of virtual recruiting, you need to focus on engagement. Compelling events inspire action and leave a lasting impression. When your candidate pool is engaged, you’ll raise your organization’s profile and have the pick of top talent.
A virtual recruiting event is an occasion for employers and recruiters to promote job roles and meet candidates online. Virtual recruiting events may include a variety of segments like a presentation, fireside chats, a Q&A, and networking sessions.
When naming your virtual recruiting event, you should think about the target audience and the type of event. For example, if you’re hiring for one specific organization, you should name it in the title of your event (e.g. Livestorm Info Session).
But, if you’re hiring specific people for a range of employers, then put the emphasis on the candidate type (e.g. Graduate Software Engineer Careers Fair).